Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2021

• Corneliu Benţe, 2021, "Service Quality In Insurance Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 171-176, July.
• Polixenia Aurora Roman (Pareşcura), 2021, "The Role Of Telemedicine And Digitalization In The Paradigm Shift Of Medical Services In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 378-387, July.
• Mihai Stoica, 2021, "Green Marketing Communication Strategies: An Integrative Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 388-396, July.
• Naiana Å¢ARCÄ‚, 2021, "The Way In Which Bihor County'S Mountain Guesthouses Are Using Social Media To Attract Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 404-409, December.
• Adela-Laura POPA & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2021, "Investigating The Importance Of Customer Lifetime Value In Modern Marketing - A Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 410-416, December.
• Miruna Diana MOZA, 2021, "Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 95-104, December.
• Ghada M Ismail & Fariz Huseynov & Pankaj K Jain & Thomas H McInish, 2021, "Brand Equity, Earnings Management, and Financial Reporting Irregularities
  [Measuring brand equity across products and markets]," The Review of Corporate Finance Studies, Society for Financial Studies, volume 10, issue 2, pages 402-435.
• Nikolai Roussanov & Hongxun Ruan & Yanhao Wei & Stijn Van Nieuwerburgh, 2021, "Marketing Mutual Funds," The Review of Financial Studies, Society for Financial Studies, volume 34, issue 6, pages 3045-3094.
• Ermal Haxhiaj & Bia Çera, 2021, "BlockChain (BC), Technology Notary in Data Driven Marketing (DDM) Contracts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 108-118, August.
• Gabriela-Liliana Cioban & Mihaela Coca (Sarafescu), 2021, "Equestrian Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 255-260, August.
• Stefan Catana & Sorin-George Toma, 2021, "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 485-489, August.
• Gabriel Dinu & Loredana Dinu & Jeanina Ciurea, 2021, "The Impact of the COVID-19 Pandemic on Electronic Commerce in Resita," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 506-514, August.
• Cristina Dragomir & Simona Luize Utureanu, 2021, "Artificial Intelligence Tools for Maritime Business Development in the Algorithmic Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 515-522, August.
• Alexandru Grigoras, 2021, "Social Media and Public Universities. Theoretical Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 530-534, August.
• Mariana Juganaru & Ruxandra Florentina Firica, 2021, "Modern Means of Promoting Flower Sales in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 552-558, August.
• Nicoleta Andreea Neacsu & Anca Madar, 2021, "Quality Strategies Applied on the Market of Integrated Security Systems," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 630-636, August.
• Raluca-Giorgiana Chivu (Popa), 2021, "The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 636-645, December.
• Raluca-Giorgiana Chivu (Popa) & Bianca-Cristiana Voicu & IonuÈ›-Claudiu Popa, 2021, "Marketing Through Social Networks - Analysis of the Presence in Social Media of Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 646-652, December.
• Denisa Adriana Dragoi, 2021, "Facial Coding as a Neuromarketing Technique: An Overview," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 681-687, December.
• Denisa Adriana Dragoi, 2021, "Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 688-698, December.
• Liliana Gherghina, 2021, "Study on the Students’ Opinion on the Educational Offer of a Bachelor’s Degree Program in Business Administration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 717-727, December.
• Liliana Gherghina, 2021, "The Opinion of Business Administration Graduates on the Skills Acquired During Undergraduate Studies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 728-736, December.
• Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2021, "Marketing Simulations in Education: A Brief Overview for the Markstrat Simulator," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 737-742, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing to Study Customer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 773-778, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021, "Using Digital Marketing for Product Development and Communication Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 779-786, December.
• Anca Madar & Nicoleta Andreea Neacsu, 2021, "What Do Consumers Know About the Relationship Between Soft Drinks and Their Health?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 787-796, December.
• Andreea-Daniela Moraru & Margareta Ilie, 2021, "Towards Sustainability in Banking Services Development. Customer Satisfaction with Banking Services – Influences and Perspectives," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 842-848, December.
• Claudiu-Catalin Munteanu & Adina Cristea, 2021, "A Methodological Approach for the Journey through Real-Time Marketing: From Customer Journey Analytics to Personalization Engines," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 849-855, December.
• Oana Petrisor-Mateut, 2021, "The Evolution of Real Estate Markets in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 856-864, December.
• Oana Petrisor-Mateut, 2021, "The Influence of the Exchange Rate on the Real Estate Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 865-869, December.
• Adrian Serban Comanescu, 2021, "Post-pandemic Challenges and Evolutions for the Romanian E-Commerce Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 886-892, December.
• Mihai Stoica, 2021, "Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 900-910, December.
• María Alesanco Llorente & Eva Reinares Lara & Cristina Olarte-Pascual & Jorge Pelegrín Borondo, 2021, "Mobile-assisted-showroomer: modelo cognitivo–afectivo–normativo–conativo de comportamiento en la tienda física de moda," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2101, Jan, revised Jan 2021.
• Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021, "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2103, Mar, revised Mar 2021.
• Elisa Garrido–Castro & Francisco J. Torres–Ruiz & Eva M. Murgado–Armenteros, 2021, "El conocimiento del consumidor como variable clave del comportamiento. Propuesta de un modelo de gestión," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2106, Dec, revised Dec 2021.
• Jürgen Neumann, 2021, "When Biased Ratings Benefit the Consumer - An Economic Analysis of Online Ratings in Markets with Variety-Seeking Consumers," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 77, May.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2021, "Reviewing from a Distance: Uncovering the Negativity Bias of Psychological Distance in Online Word-of-Mouth," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 78, May.
• Otto Bartok & Vratislav Kozák & Radka Bauerová, 2021, "Online grocery shopping: the customers´ perspective in the Czech Republic," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 16, issue 3, pages 679-695, September, DOI: 10.24136/eq.2021.025.
• Roman Skalicky & Tomas Meluzin & Marek Zinecker, 2021, "Brand valuation: an innovative approach based on the risk difference," Oeconomia Copernicana, Institute of Economic Research, volume 12, issue 1, pages 159-191, March, DOI: 10.24136/oc.2021.007.
• Elena POLEARUS & Mihai TIMUȘ, 2021, "Digital marketing and online consumer behavior in Romania during the COVID-19 pandemic: a case study," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, volume 1, pages 29-40, December.
• He, Sherry & Hollenbeck, Brett & Proserpio, Davide, 2021, "The Market for Fake Reviews," MPRA Paper, University Library of Munich, Germany, number 105507, Jan.
• Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021, "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper, University Library of Munich, Germany, number 107435, Mar.
• Ong, David, 2021, "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," MPRA Paper, University Library of Munich, Germany, number 108384, Jun.
• Giroldo, Renato & Hollenbeck, Brett, 2021, "Concentration, Retail Markups, and Countervailing Power: Evidence from Retail Lotteries," MPRA Paper, University Library of Munich, Germany, number 109039, Jul.
• Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021, "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper, University Library of Munich, Germany, number 109251, Jun.
• Jawaid, Muhammad Hassan & Karim, Emadul, 2021, "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper, University Library of Munich, Germany, number 110476, Nov.
• Abdelmaged, Mohamed Adel Mahmoud, 2021, "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper, University Library of Munich, Germany, number 110491.
• Khan, Shahzaib Sattar & Karim, Emadul, 2021, "“Factors Influencing Consumer Purchase Intentions in buying Honda City in Karachi, Pakistan”," MPRA Paper, University Library of Munich, Germany, number 110807, Nov.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021, "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper, University Library of Munich, Germany, number 110818, Nov.
• Sann, Marisa & Siegfried, Patrick, 2021, "Die Gelegenheiten und Bedrohungen des Omnichannels im Hinblick auf die logistischen Herausforderungen der Möbelbranche
  [The opportunities and threats of the Omnichannel in terms of the logistical challenges of the Furniture Industry]," MPRA Paper, University Library of Munich, Germany, number 111395, May, revised 01 Feb 2021.
• Efrat, Alon, 2021, "The interrelationship amid characteristics of flexibility and bargaining style with the perceived value gained amongst negotiators in the Hi-Tech business sector," MPRA Paper, University Library of Munich, Germany, number 118537.
• Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2021, "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value," MPRA Paper, University Library of Munich, Germany, number 123159.
• Anna Dewalska-Opitek & Magdalena Hofman-Kohlmeyer, 2021, "Players as Prosumers - How Customer Engagement in Game Modding May Benefit Computer Game Market," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 1, pages 77-97, DOI: 10.18267/j.cebr.261.
• Marián Čvirik, 2021, "The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 3, pages 1-17, DOI: 10.18267/j.cebr.245.
• Adéla Langerová & Halina Starzyczná & Šárka Zapletalová, 2021, "Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2021, issue 3, pages 67-89, DOI: 10.18267/j.cebr.262.
• Robert Clark & Yiran Gong, 2021, "Why Do Some New Products Fail? Evidence from the Entry and Exit of Vanilla Coke," Working Paper, Economics Department, Queen's University, number 1475, Aug.
• Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2021, "Paying for Open Access," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 271, Jan.
• TANASE, George Cosmin, 2021, "Global Retail Trends: Rethinking The Strategy Of Doing Business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 4, pages 27-31, January.
• PURCAREA, Ioan Matei, 2021, "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 11, issue 4, pages 32-42, January.
• TANASE, George Cosmin, 2021, "The New Customer Path In The Connectivity And Digitalization Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 1, pages 27-31, April.
• PURCAREA, Ioan Matei, 2021, "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 1, pages 32-50, April.
• TANASE, George Cosmin, 2021, "Augmented Marketing: Delivering Tech-Empowered Human Interaction," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 28-32, August.
• PURCAREA, Ioan Matei, 2021, "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 33-43, August.
• TANASE, George Cosmin, 2021, "The Increasing Adoption of Electric Vehicles (EVs) in The Last-Mile Delivery Operations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 33-37, November.
• PURCAREA, Ioan Matei, 2021, "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 49-172, November.
• TANASE, George Cosmin, 2021, "Global Supply Crisis: Challenges & Ways to Overcom," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 32-37, December.
• PURCAREA, Ioan Matei, 2021, "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 38-51, December.
• Victor Danciu, 2021, "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 24, issue 79, pages 2-21, March.
• Katarina Borisavljeviæ & Gordana Radosavljeviæ, 2021, "Application of logistics model in analysing relationship marketing in travel agencies," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 1, pages 87-112.
• Damir Dobriniæ & Iva Gregurec & Dunja Dobriniæ, 2021, "Examining the factors of influence on avoiding personalized ads on Facebook," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 2, pages 401-428.
• Abdul Rehman Tahir, 2021, "Mpact Of Green Marketing On Consumer Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 2, pages 76-84, June.
• Aasir Ali & Nain Tara & Nosheen Nawaz & Nadim Rafi, 2021, "Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 4, pages 56-63, December.
• Kotamraju Nirmal Ravi Kumar & Suresh Chandra Babu & Jagan Mohan Reddy Maligireddy, 2021, "Impact of Market Reforms on Technology Adoption and Profitability: The Case of Tomato Farmers in India," Asian Journal of Applied Economics/ Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, volume 28, issue 2, pages 1-20.
• Cagri Bulut & Sefer Aydogan, 2021, "Service Quality in Private Secondary Schools: Extension to EduQUAL with a case from Turkey," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 145-155.
• Nilsah Cavdar Aksoy & Ebru Tumer Kabadayı & Alev Kocak Alan & Coskun Ermehan, 2021, "A Current Approach to Understand Customers: A Literature Review on Customer Engagement (Müşteriyi Anlamada Güncel Bir Yaklaşım: Müşteri İlginliği Üzerine Bir Literatür Taraması)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 197-217.
• Sirin Gizem Kose & Ece Ozer Cizer, 2021, "The Relationship between Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Research in the Smartphone Industry (Deneyimsel Pazarlamanın Müşteri Memnuniyeti ve Müşteri Sadakati ile," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 219-232.
• Berrin Arzu Eren, 2021, "Tüzel Müşterilerin Ana Bankalarına Yönelik Sadakat ve Ağızdan Ağıza Pazarlama Davranışını Belirleyen Unsurlar: Ankara Örneklemi (Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Cor," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 419-442.
• Zafer Sayan, 2021, "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 459-468.
• Merve Simsek & Eyup Akin, 2021, "An Examination of Football Fans on the Basis of Customer Loyalty and Consumer Behavior (Futbol Taraftarlığının Müşteri Sadakati ve Tüketici Davranışı Temelinde İncelenmesi)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 669-684.
• Suleyman Can Yildirir, 2021, "The Effects of Social Marketing Activities on Purchasing Behaviour (Sosyal Pazarlama Faaliyetlerinin Satın Alma Davranışına Etkisi)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 685-703.
• Mustafa Seckin Salvarli & Burak Kartal, 2021, "The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research (Sosyal Medya Pazarlama Aktiviteleri ile Satın Alma Niyeti Ara," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 3, pages 705-716.
• Gamze Akcay & Erkan Ozdemir, 2021, "Consumer Cynicism towards The Service Sector: A Study in terms of Demographic Characteristics (Hizmet Sektörüne Yönelik Tüketici Sinizmi: Demografik Özellikler Açısından Bir Araştırma)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 4, pages 855-870.
• Charis Vlados & Dimos Chatzinikolaou, 2021, "Nation branding, in what context? Spatial competitiveness and attractiveness," DUTH Research Papers in Economics, Democritus University of Thrace, Department of Economics, number 7-2021, Jul.
• Eloy Gil Cordero & Francisco Javier Rondan Cataluña & Manuel Rey Moreno, 2021, "Análisis regional de la marca distribuidor en compras online," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 49, pages 157-169.
• David Giner Sánchez & Marco Antonio Celdrán Bernabeu, 2021, "El escenario Smart y sus derivadas en la estrategia de marketing online de los destinos turísticos. El caso de la Comunitat Valenciana," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 51, pages 107-127.
• Olga Novoselova, 2021, "Industrial Tourism As A Means Of “Made In China” Reputation Improvement," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 9, issue 1, pages 61-72.
• George Marius MUNTEANU & Raluca Ionela CREȚOIU, 2021, "Peculiarities Of The Consumption Behaviour On The Real Estate Market In Romania In The Context Of The Covid-19 Pandemic," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 21, issue 2, pages 217-229.
• KAMILOV Hikmat, 2021, "The effect of brand trust, brand satisfaction and customer value on consumers' brand loyalty: in the context of Azerbaijan and foreign brands," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 21, issue 3, pages 71-87.
• Roman I. Ostapenko, 2021, "Strategies for attracting foreign authors to a new journal," Economic Consultant, Scientific and Educational Initiative LLC, volume 36, issue 4, pages 26-32.
• Evgeniya G. Radygina, 2021, "Marketing relations in online advertising," Economic Consultant, Scientific and Educational Initiative LLC, volume 36, issue 4, pages 33-41.
• Ayse Sarimehmet Sarimehmet & Samet Aydin, 2021, "Branding Of Private Label Products By Product Category: A Model Suggestion For Fmcg Market," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 12, issue 1, pages 19-31.
• Stere STAMULE, 2021, "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 28-46, January.
• Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021, "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 64-73, January.
• Andrei BADIN, 2021, "Performing Arts – How do we Survive the Pandemic?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 87-101, January.
• Gheorghe MINCULETE & Ghiță BÂRSAN & Polixenia OLAR, 2021, "Conceptual Approaches of Industry 5.0. Correlative Elements with Supply Chain Management 5.0," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 5, pages 622-635, December.
• Anjan Bharali & Chimun Kr. Nath, 2021, "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 22, issue 2, pages 49-67, December.
• Saad Azmat & Haiqa Ali & Kym Brown & Michael Skully, 2021, "Persuasion in Islamic finance," Australian Journal of Management, Australian School of Business, volume 46, issue 2, pages 272-286, May, DOI: 10.1177/0312896220926556.
• Nitika Garg & Rahul Govind & Anish Nagpal, 2021, "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, volume 46, issue 4, pages 690-716, November, DOI: 10.1177/0312896221989398.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Marc Möller-Boldt, 2021, "Sind konkrete Umweltslogans wirksamer als Greenwashing? Eine Experimentaluntersuchung zu Verbraucher-Schlussfolgerungen aus Werbebotschaften," IZNE Working Paper Series, International Centre for Sustainable Development (IZNE), Bonn-Rhein-Sieg University of Applied Sciences, number 21/5, Dec, DOI: 10.18418/978-3-96043-096-4.
• Ladislav Vagner, 2021, "The impact of social marketing activities on the performance of non-profit organizations," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 12713396, Oct.
• Bilge Nur Öztürk, 2021, "The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 37-54.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021, "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 4-18.
• Klaudia Macias, 2021, "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 55-69.
• Anne Njonjo & Winnie Njeru & Francis Kibera & Joseph Owino, 2021, "Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 37-56.
• Charlene Eksteen & Michael Humbani, 2021, "Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 4-21.
• Michal Scibor-Rylski, 2021, "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 57-65.
• Jaroslaw Wozniczka, 2021, "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 107-123.
• Anna Rogala, 2021, "New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors (Nowe koncepcje komunikacji marketingowej jako odpowiedz na wyzwania wynikajace ze zmian w sferze zachowan inform," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 124-135.
• Wojciech Grzegorczyk, 2021, "Marketing Activities of Lodz Voivodeship Companies on Foreign Markets – Research Findings (Dzialania marketingowe przedsiebiorstw wojewodztwa Lodzkiego na rynkach zagranicznych – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 136-145.
• Wioletta Krawiec, 2021, "Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand – Results of Qualitative Research (Menedzerowie instytucji kultury i ich znaczenie dla dzialan zwiazanych z budowaniem marki miasta – wyniki ," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 146-164.
• Malgorzata Wiscicka-Fernando, 2021, "Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer – A Concept Paper (Crowdfunding jako narzedzie do budowania relacji z klientami)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 165-176.
• Bogdan Gregor & Beata Gotwald, 2021, "Perception of Artificial Intelligence by Customers of Science Centers (Percepcja sztucznej inteligencji przez klientow centrów nauki)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 29-38.
• Thi Hong Ngoc Nguyen, 2021, "A Review of Customer Acceptance and Mobile Marketing (Przeglad akceptacji klientów i marketingu mobilnego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 51-64.
• Barbara Mroz-Gorgon & Michael Haenlein, 2021, "Corporate Rebranding and Its Meaning – Theory Perspective (Rebranding korporacyjny i jego znaczenie – perspektywa teoretyczna)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 76-90.
• Magdalena Kowalska & Martyna Kostrzewska & Kristina Petljak, 2021, "The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China (Znaczenie i ocena wybranych narz??dzi komunikacji online – analiza porównawcza m??odych konsumentów z P," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 91-106.
• Ewa Prymon-Rys & Agnieszka Galarowicz, 2021, "Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results (Zachowania zakupowe Polakow podczas pandemii - wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 94, pages 19-37.
• Grzegorz Maciejewski & Piotr Krowicki, 2021, "Virtual Environment as a Space of Shopping Center Customer Engagement (Srodowisko wirtualne jako przestrzen zaangazowania klienta centrum handlowego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 94, pages 81-100.
• Adam Oleksiuk, 2021, "Pricing Strategies – Comparative Analysis of Non-Exporting Enterprises and of Intense Exporters Based on the Example of Polish SMEs (Strategie cenowe – analiza porownawcza nieeksportujacych przedsiebiorstw i intensywnych eksporterow na przykladzie po," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 5-17.
• Joanna Chlebiej, 2021, "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 75-82.
• Neviana Krasteva, 2021, "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 20, issue 1, pages 109-129, September.
• Alexandra Christopoulou & Panos Gialelis, 2021, "Addressing the Challenge of Customer Management for SMEs," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 71, issue 3-4, pages 68-85, July-Dece.
• Adil Zahoor, 2021, "Job crafting and service recovery performance: insight from Indian retail banking," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 48, issue 1, pages 115-126, March, DOI: 10.1007/s40622-020-00272-4.
• María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021, "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 1, pages 125-137, March, DOI: 10.1007/s12525-020-00429-0.
• Thomas Schulz & Markus Böhm & Heiko Gewald & Helmut Krcmar, 2021, "Smart mobility – an analysis of potential customers’ preference structures," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 1, pages 105-124, March, DOI: 10.1007/s12525-020-00446-z.
• Martin Adam & Michael Wessel & Alexander Benlian, 2021, "AI-based chatbots in customer service and their effects on user compliance," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 2, pages 427-445, June, DOI: 10.1007/s12525-020-00414-7.
• Laisong Kang & Shifeng Liu & Daqing Gong & Mincong Tang, 2021, "A personalized point-of-interest recommendation system for O2O commerce," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 2, pages 253-267, June, DOI: 10.1007/s12525-020-00416-5.
• Daniel Belanche & Luis V. Casaló & Carlos Flavián, 2021, "Frontline robots in tourism and hospitality: service enhancement or cost reduction?," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 3, pages 477-492, September, DOI: 10.1007/s12525-020-00432-5.
• Urvashi Tandon & Amit Mittal & Sridhar Manohar, 2021, "Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 4, pages 945-964, December, DOI: 10.1007/s12525-020-00436-1.
• Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021, "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 4, pages 965-987, December, DOI: 10.1007/s12525-020-00450-3.
• Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021, "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, volume 91, issue 3, pages 333-351, April, DOI: 10.1007/s11573-020-01002-z.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021, "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, volume 91, issue 3, pages 379-400, April, DOI: 10.1007/s11573-020-01006-9.
• Enis Yakut & Ayse Gul Bayraktaroglu, 2021, "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, volume 91, issue 4, pages 527-564, May, DOI: 10.1007/s11573-020-01011-y.
• Wujin Chu & Hyunsik Kim & Meeja Im, 2021, "Patience and the adoption of electric vehicles: an application of the dual-self model," Journal of Business Economics, Springer, volume 91, issue 6, pages 851-866, August, DOI: 10.1007/s11573-020-01018-5.
• Björn Stöcker & Daniel Baier & Benedikt M. Brand, 2021, "New insights in online fashion retail returns from a customers’ perspective and their dynamics," Journal of Business Economics, Springer, volume 91, issue 8, pages 1149-1187, October, DOI: 10.1007/s11573-021-01032-1.
• Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021, "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, volume 71, issue 1, pages 41-90, February, DOI: 10.1007/s11301-020-00180-y.
• Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021, "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, volume 71, issue 1, pages 135-176, February, DOI: 10.1007/s11301-020-00182-w.
• Chen Qian & Stefan Seuring & Ralf Wagner, 2021, "Reviewing interfirm relationship quality from a supply chain management perspective," Management Review Quarterly, Springer, volume 71, issue 3, pages 625-650, July, DOI: 10.1007/s11301-020-00195-5.
• Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021, "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, Springer, in: Nicholas Tsounis & Aspasia Vlachvei, "Advances in Longitudinal Data Methods in Applied Economic Research", DOI: 10.1007/978-3-030-63970-9_5.
• Dimitra Psefti & Ioulia Poulaki & Alkistis Papaioannou & Vicky Katsoni, 2021, "The Evolution of Online Travel Agencies in the Last Decade: E-Travel SA as an Exceptional Paradigm," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_40.
• Antiopi Panteli & Aristotelis Kompothrekas & Constantinos Halkiopoulos & Basilis Boutsinas, 2021, "An Innovative Recommender System for Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_42.
• Alexander M. Pakhalov & Liliya M. Dosaykina, 2021, "Enhancing Revisit Intention Through Emotions and Place Identity: A Case of the Local Theme Restaurant," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_43.
• Constantinos Halkiopoulos & Maria Katsouda & Eleni Dimou & Antiopi Panteli, 2021, "Cultural and Tourism Promotion Through Digital Marketing Approaches. A Case Study of Social Media Campaigns in Greece," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_46.
• Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021, "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, volume 15, issue 1, pages 55-73, January, DOI: 10.1007/s11846-019-00370-3.
• Sonia Cruz-Ros & Diana L. Guerrero-Sánchez & Maria-Jose Miquel-Romero, 2021, "Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA," Review of Managerial Science, Springer, volume 15, issue 2, pages 235-249, February, DOI: 10.1007/s11846-018-0319-7.
• Harald Hruschka, 2021, "Comparing unsupervised probabilistic machine learning methods for market basket analysis," Review of Managerial Science, Springer, volume 15, issue 2, pages 497-527, February, DOI: 10.1007/s11846-019-00349-0.
• Elif Idemen & Ayse Banu Elmadag & Mehmet Okan, 2021, "A qualitative approach to designer as a product cue: proposed conceptual model of consumers perceptions and attitudes," Review of Managerial Science, Springer, volume 15, issue 5, pages 1281-1309, July, DOI: 10.1007/s11846-020-00381-5.
• Mauricy A. Motta-Filho, 2021, "Brand experience manual: bridging the gap between brand strategy and customer experience," Review of Managerial Science, Springer, volume 15, issue 5, pages 1173-1204, July, DOI: 10.1007/s11846-020-00399-9.
• Jörg Henseler & Manuela Guerreiro & Nelson de Matos, 2021, "The interplay of marketing and design," Review of Managerial Science, Springer, volume 15, issue 5, pages 1129-1137, July, DOI: 10.1007/s11846-021-00470-z.
• Katharina Dowling & Lucas Stich & Martin Spann, 2021, "An experimental analysis of overconfidence in tariff choice," Review of Managerial Science, Springer, volume 15, issue 8, pages 2275-2297, November, DOI: 10.1007/s11846-020-00425-w.
• Karl Akbari & Udo Wagner, 2021, "Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions," Schmalenbach Journal of Business Research, Springer, volume 73, issue 2, pages 243-271, June, DOI: 10.1007/s41471-021-00110-y.
• Md. Uzir Hossain Uzir & Abu Bakar Abdul Hamid & Ishraq Jerin & Ahmad Shaharudin Abdul Latiff & Ramayah Thurasamy, 2021, "Customer satisfaction and brand loyalty to electronic home appliances in Bangladesh: the contingent role of brand trust," SN Business & Economics, Springer, volume 1, issue 6, pages 1-35, June, DOI: 10.1007/s43546-021-00088-z.
• Christine Thomas-Agnan & Thibault Laurent & Anne Ruiz-Gazen & Thi Huong An Nguyen & Raja Chakir & Anna Lungarska, 2021, "Spatial Simultaneous Autoregressive Models for Compositional Data: Application to Land Use," Springer Books, Springer, in: Peter Filzmoser & Karel Hron & Josep Antoni Martín-Fernández & Javier Palarea-Albaladejo, "Advances in Compositional Data Analysis", DOI: 10.1007/978-3-030-71175-7_12.
• Sandra Yesenia Pinzón-Castro & Gonzalo Maldonado-Guzmán & Elena Patricia Mojica-Carrillo & Rubén Michael Rodríguez-González, 2021, "Open Innovation Practices, Product Development and Business Performance in Manufacturing Firms," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 11, issue 4, pages 1-1.
• Jui-Lung Chen & Chawakorn Panyaruang, 2021, "Attitudes of Young Consumers in Chiang Mai, Thailand toward YouTube Online Video and Audio Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 11, issue 5, pages 1-4.
• Mitch Kunce, 2021, "Quality Signal Impacts on Firm Level Production: Evidence from the Beer Industry," Business & Entrepreneurship Journal, SCIENPRESS Ltd, volume 10, issue 1, pages 1-2.
• Urszula Widelska & Marta Jarocka & Laima Jesevičiūtė-Ufartienė & Živilė Jezerskė, 2021, "Customer orientated leader – contribution to future research," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 3, pages 40-52, March, DOI: 10.9770/jesi.2021.8.3(3).
• Laima Gerlitz & Christopher Meyer & Christopher Meyer & Gunnar Prause & Gunnar Prause, 2021, "Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 4, pages 467-487, June, DOI: 10.9770/jesi.2021.8.4(28).
• Jacek Woźniak & Alexandra Zbuchea, 2021, "Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 4, pages 53-67, June, DOI: 10.9770/jesi.2021.8.4(3).
• Dominika Jakubowska, 2021, "Market differentiation potential of traditional food quality labels: consumer and producer expectation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 239-250, September, DOI: 10.9770/jesi.2021.9.1(14).
• Igor Fedorko & Richard Fedorko & Beata Gavurova & Radovan Bačík, 2021, "Social media in the context of technology acceptance model," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 519-528, September, DOI: 10.9770/jesi.2021.9.1(32).
• Johannes A. Wiid & Michael C. Cant, 2021, "Obstacles faced by owners of township micro, small and medium enterprises to acquire funds for survival and growth (2010-2020)," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 52-65, September, DOI: 10.9770/jesi.2021.9.1(4).
• Olena Vartanova & Olena Kolomytseva & Victoriia Bilyk & Iryna Budnikevich & Lidiia Vasylchenko & Tetiana Burtseva, 2021, "Enterprise competitive positioning based on knowledge resources identification," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 529-541, September, DOI: 10.9770/jesi.2021.9.1(33).
• Pedro Pablo Marín Dueñas & Diego Gómez Carmona, 2021, "Un estudio sobre la gestión comunicativa en las cooperativas españolas
  [A study on communication management in Spanish cooperatives]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 139, pages 78538-78538, DOI: 10.5209/reve.78538.
• Avichai Snir & Daniel Levy, 2021, "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, volume 6, issue 1, pages 33-47, DOI: 10.1086/710241.
• Oksana Loginova, 2021, "Branded Websites, Marketplace Selling and Price Competition," Working Papers, Department of Economics, University of Missouri, number 2106.
• Oksana Loginova, 2021, "Price Competition Online: Platforms vs. Branded Websites," Working Papers, Department of Economics, University of Missouri, number 2109, Mar.
• Oghenenyerhovwo R. Inoni & Ajulu P. Olannye & Charles G. E. Salami, 2021, "Consumers ethnocentric tendencies, demographic factors and domestic goods purchase decision in Nigeria," Upravlenets, Ural State University of Economics, volume 12, issue 2, pages 74-86, April, DOI: 10.29141/2218-5003-2021-12-2-6.
• Hayriye Sengun & Adnan Kara, 2021, "Cittaslow: Umbrella branding for Turkish cities," Upravlenets, Ural State University of Economics, volume 12, issue 3, pages 81-90, July, DOI: 10.29141/2218-5003-2021-12-3-7.
• Olga B. Yarosh & Natalya N. Kalkova & Viktor E. Reutov, 2021, "Customer emotions when making an online purchase decision: Results of neuromarketing experiments," Upravlenets, Ural State University of Economics, volume 12, issue 4, pages 42-58, September, DOI: 10.29141/2218-5003-2021-12-4-4.
• Mohammad Hazimeh, 2021, "Defining Location Based Marketing and Identifying the Benefits of this Strategy," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 10, issue 3, pages 122-126, December.
• Violeta Peteva, 2021, "Transformations of the Marketing mix in Conditions of the New Digital Reality," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 10, issue 3, pages 145-156, December.
• Radostina Prodanova, 2021, "An Analysis of Hotel's Responses to Negative and Mixed Online Reviews in Varna," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 10, issue 3, pages 33-43, December.
• Boycho Boychev, 2021, "Application Of The Benchmarking Approach In The Agricultural Sector," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 181-191, June, DOI: 10.36997/ARA2021.181.
• Zdravka Koleva, 2021, "Opportunities Of Gameworking In Interactive Online Communications Between Agricultural Producers And Consumers Of Their Products," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 192-201, June, DOI: 10.36997/ARA2021.192.
• Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021, "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
• Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021, "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Business & Management Compass, University of Economics Varna, issue 2, pages 191-206.
• Oghenenyerhovwo Rita Inoni, 2021, "Customer Satisfaction and Repurchase Decision: Evidence from Fast Food Restaurants," Business & Management Compass, University of Economics Varna, issue 3, pages 309-329.
• Mukit Mohammad Mushfiqul Haque & Nabila Nusrat Jahan & Abdel-Razzaq Assim Ibrahim & Shaznin Kazi Fatema, 2021, "The Economic Influence on Consumers Buying Behavior in Islamic Countries: Evidence from the COVID-19 Economic Crisis," Economics, Sciendo, volume 9, issue 1, pages 179-203, June, DOI: 10.2478/eoik-2021-0003.
• Widelska Urszula & Krot Katarzyna, 2021, "Customer Orientation and Innovation – The Perspective of Top-Level Management," Folia Oeconomica Stetinensia, Sciendo, volume 21, issue 1, pages 161-174, June, DOI: 10.2478/foli-2021-0011.
• Galkin Andrii & Zaytsev Vitaliy & Shyshkin Viktor & Obolentseva Larysa & Popova Yuliia, 2021, "Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence," Foundations of Management, Sciendo, volume 13, issue 1, pages 145-158, January, DOI: 10.2478/fman-2021-0011.
• Fatoki Olawale, 2021, "Innovative Behavior and Firm Competitive Advantage: The Moderating Effect of Environmental Dynamism," Foundations of Management, Sciendo, volume 13, issue 1, pages 159-170, January, DOI: 10.2478/fman-2021-0012.
• Rembielak Grażyna & Marciniak Renata, 2021, "The Value of Postgraduate Students Opinions in the Quality Management of Academic E-Learning," Foundations of Management, Sciendo, volume 13, issue 1, pages 183-194, January, DOI: 10.2478/fman-2021-0014.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac & Abugu James Okechukwu, 2021, "The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria," Foundations of Management, Sciendo, volume 13, issue 1, pages 209-218, January, DOI: 10.2478/fman-2021-0016.
• Seretny Marek & Gaur Deepika & Sobczyk Katarzyna & Kaabour Maya, 2021, "Creating a New, Sustainable Mindset through Responsible Consumption: A Case Study of the International Chain of Sustainable Restaurants," Foundations of Management, Sciendo, volume 13, issue 1, pages 49-56, January, DOI: 10.2478/fman-2021-0004.
• Seo Gang-Hoon & Itoh Munehiko & Li Zhonghui, 2021, "Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances," Foundations of Management, Sciendo, volume 13, issue 1, pages 57-72, January, DOI: 10.2478/fman-2021-0005.
• Schneider Sandra, 2021, "Acceptance of mobile loyalty cards in the German B2C consumer goods market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 57, issue 1, pages 85-102, March, DOI: 10.2478/ijme-2021-0004.
• Wieczerzycki Marcin, 2021, "Power asymmetry and value creation in B2C relationship networks," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 57, issue 2, pages 161-176, June, DOI: 10.2478/ijme-2021-0006.
• Gilal Faheem Gul & Gilal Naeem Gul & Gilal Rukhsana Gul & Gong Zhenxing & Gilal Waseem Gul & Tunio Muhammad Nawaz, 2021, "The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 1, pages 14-38, March, DOI: 10.7206/cemj.2658-0845.39.
• Hofman-Kohlmeyer Magdalena, 2021, "Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 1, pages 61-87, March, DOI: 10.7206/cemj.2658-0845.41.
• Sliż Piotr & Delińska Liwia, 2021, "Measuring Customer Retention in the European Automotive Sector," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 3, pages 63-85, September, DOI: 10.7206/cemj.2658-0845.53a.
• Mkedder Nadjim & Bakir Mahmut & Lachachi Abdelheq, 2021, "Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 4, pages 124-148, December, DOI: 10.7206/cemj.2658-0845.62.
• Sobotkiewicz Dariusz & Waniowski Paweł, 2021, "Influence of the organizational structure of Polish passenger railways on the process of communication with customers," Management, Sciendo, volume 25, issue 2, pages 187-205, December, DOI: 10.2478/manment-2019-0079.
• Ludwiczak Anna, 2021, "Using customer journey mapping to improve public services: A critical analysis of the literature," Management, Sciendo, volume 25, issue 2, pages 22-35, December, DOI: 10.2478/manment-2019-0071.
• Pabian Angelika M., 2021, "The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility," Marketing of Scientific and Research Organizations, Sciendo, volume 39, issue 1, pages 1-24, March, DOI: 10.2478/minib-2021-0001.
• Lim Chui Seong & Hong Kay Tze & Wong Siew Chin & Yee Louisa Hew Wei, 2021, "Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product," Marketing of Scientific and Research Organizations, Sciendo, volume 39, issue 1, pages 67-92, March, DOI: 10.2478/minib-2021-0004.
• Pacierz Mateusz, 2021, "Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group," Marketing of Scientific and Research Organizations, Sciendo, volume 41, issue 3, pages 1-20, September, DOI: 10.2478/minib-2021-0012.
• Stachowiak-Krzyżan Magda, 2021, "Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 41, issue 3, pages 115-136, September, DOI: 10.2478/minib-2021-0017.
• He Tingting, 2021, "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, volume 41, issue 3, pages 65-94, September, DOI: 10.2478/minib-2021-0015.
• Shulhina Liudmyla, 2021, "Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market," Marketing of Scientific and Research Organizations, Sciendo, volume 41, issue 3, pages 95-114, September, DOI: 10.2478/minib-2021-0016.