Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2021

• Ayse Sarimehmet Sarimehmet & Samet Aydin, 2021, "Branding Of Private Label Products By Product Category: A Model Suggestion For Fmcg Market," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 12, issue 1, pages 19-31.
• Stere STAMULE, 2021, "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 28-46, January.
• Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021, "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 64-73, January.
• Andrei BADIN, 2021, "Performing Arts – How do we Survive the Pandemic?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 87-101, January.
• Gheorghe MINCULETE & Ghiță BÂRSAN & Polixenia OLAR, 2021, "Conceptual Approaches of Industry 5.0. Correlative Elements with Supply Chain Management 5.0," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 5, pages 622-635, December.
• Anjan Bharali & Chimun Kr. Nath, 2021, "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 22, issue 2, pages 49-67, December.
• Saad Azmat & Haiqa Ali & Kym Brown & Michael Skully, 2021, "Persuasion in Islamic finance," Australian Journal of Management, Australian School of Business, volume 46, issue 2, pages 272-286, May, DOI: 10.1177/0312896220926556.
• Nitika Garg & Rahul Govind & Anish Nagpal, 2021, "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, volume 46, issue 4, pages 690-716, November, DOI: 10.1177/0312896221989398.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Marc Möller-Boldt, 2021, "Sind konkrete Umweltslogans wirksamer als Greenwashing? Eine Experimentaluntersuchung zu Verbraucher-Schlussfolgerungen aus Werbebotschaften," IZNE Working Paper Series, International Centre for Sustainable Development (IZNE), Bonn-Rhein-Sieg University of Applied Sciences, number 21/5, Dec, DOI: 10.18418/978-3-96043-096-4.
• Ladislav Vagner, 2021, "The impact of social marketing activities on the performance of non-profit organizations," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 12713396, Oct.
• Bilge Nur Öztürk, 2021, "The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 37-54.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021, "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 4-18.
• Klaudia Macias, 2021, "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 55-69.
• Anne Njonjo & Winnie Njeru & Francis Kibera & Joseph Owino, 2021, "Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 37-56.
• Charlene Eksteen & Michael Humbani, 2021, "Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 4-21.
• Michal Scibor-Rylski, 2021, "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 57-65.
• Jaroslaw Wozniczka, 2021, "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 107-123.
• Anna Rogala, 2021, "New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors (Nowe koncepcje komunikacji marketingowej jako odpowiedz na wyzwania wynikajace ze zmian w sferze zachowan inform," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 124-135.
• Wojciech Grzegorczyk, 2021, "Marketing Activities of Lodz Voivodeship Companies on Foreign Markets – Research Findings (Dzialania marketingowe przedsiebiorstw wojewodztwa Lodzkiego na rynkach zagranicznych – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 136-145.
• Wioletta Krawiec, 2021, "Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand – Results of Qualitative Research (Menedzerowie instytucji kultury i ich znaczenie dla dzialan zwiazanych z budowaniem marki miasta – wyniki ," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 146-164.
• Malgorzata Wiscicka-Fernando, 2021, "Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer – A Concept Paper (Crowdfunding jako narzedzie do budowania relacji z klientami)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 165-176.
• Bogdan Gregor & Beata Gotwald, 2021, "Perception of Artificial Intelligence by Customers of Science Centers (Percepcja sztucznej inteligencji przez klientow centrów nauki)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 29-38.
• Thi Hong Ngoc Nguyen, 2021, "A Review of Customer Acceptance and Mobile Marketing (Przeglad akceptacji klientów i marketingu mobilnego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 51-64.
• Barbara Mroz-Gorgon & Michael Haenlein, 2021, "Corporate Rebranding and Its Meaning – Theory Perspective (Rebranding korporacyjny i jego znaczenie – perspektywa teoretyczna)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 76-90.
• Magdalena Kowalska & Martyna Kostrzewska & Kristina Petljak, 2021, "The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China (Znaczenie i ocena wybranych narz??dzi komunikacji online – analiza porównawcza m??odych konsumentów z P," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 91-106.
• Ewa Prymon-Rys & Agnieszka Galarowicz, 2021, "Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results (Zachowania zakupowe Polakow podczas pandemii - wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 94, pages 19-37.
• Grzegorz Maciejewski & Piotr Krowicki, 2021, "Virtual Environment as a Space of Shopping Center Customer Engagement (Srodowisko wirtualne jako przestrzen zaangazowania klienta centrum handlowego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 94, pages 81-100.
• Adam Oleksiuk, 2021, "Pricing Strategies – Comparative Analysis of Non-Exporting Enterprises and of Intense Exporters Based on the Example of Polish SMEs (Strategie cenowe – analiza porownawcza nieeksportujacych przedsiebiorstw i intensywnych eksporterow na przykladzie po," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 5-17.
• Joanna Chlebiej, 2021, "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 75-82.
• Neviana Krasteva, 2021, "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 20, issue 1, pages 109-129, September.
• Alexandra Christopoulou & Panos Gialelis, 2021, "Addressing the Challenge of Customer Management for SMEs," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 71, issue 3-4, pages 68-85, July-Dece.
• Adil Zahoor, 2021, "Job crafting and service recovery performance: insight from Indian retail banking," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 48, issue 1, pages 115-126, March, DOI: 10.1007/s40622-020-00272-4.
• María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021, "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 1, pages 125-137, March, DOI: 10.1007/s12525-020-00429-0.
• Thomas Schulz & Markus Böhm & Heiko Gewald & Helmut Krcmar, 2021, "Smart mobility – an analysis of potential customers’ preference structures," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 1, pages 105-124, March, DOI: 10.1007/s12525-020-00446-z.
• Martin Adam & Michael Wessel & Alexander Benlian, 2021, "AI-based chatbots in customer service and their effects on user compliance," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 2, pages 427-445, June, DOI: 10.1007/s12525-020-00414-7.
• Laisong Kang & Shifeng Liu & Daqing Gong & Mincong Tang, 2021, "A personalized point-of-interest recommendation system for O2O commerce," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 2, pages 253-267, June, DOI: 10.1007/s12525-020-00416-5.
• Daniel Belanche & Luis V. Casaló & Carlos Flavián, 2021, "Frontline robots in tourism and hospitality: service enhancement or cost reduction?," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 3, pages 477-492, September, DOI: 10.1007/s12525-020-00432-5.
• Urvashi Tandon & Amit Mittal & Sridhar Manohar, 2021, "Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 4, pages 945-964, December, DOI: 10.1007/s12525-020-00436-1.
• Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021, "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 4, pages 965-987, December, DOI: 10.1007/s12525-020-00450-3.
• Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021, "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, volume 91, issue 3, pages 333-351, April, DOI: 10.1007/s11573-020-01002-z.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021, "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, volume 91, issue 3, pages 379-400, April, DOI: 10.1007/s11573-020-01006-9.
• Enis Yakut & Ayse Gul Bayraktaroglu, 2021, "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, volume 91, issue 4, pages 527-564, May, DOI: 10.1007/s11573-020-01011-y.
• Wujin Chu & Hyunsik Kim & Meeja Im, 2021, "Patience and the adoption of electric vehicles: an application of the dual-self model," Journal of Business Economics, Springer, volume 91, issue 6, pages 851-866, August, DOI: 10.1007/s11573-020-01018-5.
• Björn Stöcker & Daniel Baier & Benedikt M. Brand, 2021, "New insights in online fashion retail returns from a customers’ perspective and their dynamics," Journal of Business Economics, Springer, volume 91, issue 8, pages 1149-1187, October, DOI: 10.1007/s11573-021-01032-1.
• Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021, "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, volume 71, issue 1, pages 41-90, February, DOI: 10.1007/s11301-020-00180-y.
• Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021, "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, volume 71, issue 1, pages 135-176, February, DOI: 10.1007/s11301-020-00182-w.
• Chen Qian & Stefan Seuring & Ralf Wagner, 2021, "Reviewing interfirm relationship quality from a supply chain management perspective," Management Review Quarterly, Springer, volume 71, issue 3, pages 625-650, July, DOI: 10.1007/s11301-020-00195-5.
• Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021, "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, Springer, in: Nicholas Tsounis & Aspasia Vlachvei, "Advances in Longitudinal Data Methods in Applied Economic Research", DOI: 10.1007/978-3-030-63970-9_5.
• Dimitra Psefti & Ioulia Poulaki & Alkistis Papaioannou & Vicky Katsoni, 2021, "The Evolution of Online Travel Agencies in the Last Decade: E-Travel SA as an Exceptional Paradigm," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_40.
• Antiopi Panteli & Aristotelis Kompothrekas & Constantinos Halkiopoulos & Basilis Boutsinas, 2021, "An Innovative Recommender System for Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_42.
• Alexander M. Pakhalov & Liliya M. Dosaykina, 2021, "Enhancing Revisit Intention Through Emotions and Place Identity: A Case of the Local Theme Restaurant," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_43.
• Constantinos Halkiopoulos & Maria Katsouda & Eleni Dimou & Antiopi Panteli, 2021, "Cultural and Tourism Promotion Through Digital Marketing Approaches. A Case Study of Social Media Campaigns in Greece," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_46.
• Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021, "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, volume 15, issue 1, pages 55-73, January, DOI: 10.1007/s11846-019-00370-3.
• Sonia Cruz-Ros & Diana L. Guerrero-Sánchez & Maria-Jose Miquel-Romero, 2021, "Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA," Review of Managerial Science, Springer, volume 15, issue 2, pages 235-249, February, DOI: 10.1007/s11846-018-0319-7.
• Harald Hruschka, 2021, "Comparing unsupervised probabilistic machine learning methods for market basket analysis," Review of Managerial Science, Springer, volume 15, issue 2, pages 497-527, February, DOI: 10.1007/s11846-019-00349-0.
• Elif Idemen & Ayse Banu Elmadag & Mehmet Okan, 2021, "A qualitative approach to designer as a product cue: proposed conceptual model of consumers perceptions and attitudes," Review of Managerial Science, Springer, volume 15, issue 5, pages 1281-1309, July, DOI: 10.1007/s11846-020-00381-5.
• Mauricy A. Motta-Filho, 2021, "Brand experience manual: bridging the gap between brand strategy and customer experience," Review of Managerial Science, Springer, volume 15, issue 5, pages 1173-1204, July, DOI: 10.1007/s11846-020-00399-9.
• Jörg Henseler & Manuela Guerreiro & Nelson de Matos, 2021, "The interplay of marketing and design," Review of Managerial Science, Springer, volume 15, issue 5, pages 1129-1137, July, DOI: 10.1007/s11846-021-00470-z.
• Katharina Dowling & Lucas Stich & Martin Spann, 2021, "An experimental analysis of overconfidence in tariff choice," Review of Managerial Science, Springer, volume 15, issue 8, pages 2275-2297, November, DOI: 10.1007/s11846-020-00425-w.
• Karl Akbari & Udo Wagner, 2021, "Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions," Schmalenbach Journal of Business Research, Springer, volume 73, issue 2, pages 243-271, June, DOI: 10.1007/s41471-021-00110-y.
• Md. Uzir Hossain Uzir & Abu Bakar Abdul Hamid & Ishraq Jerin & Ahmad Shaharudin Abdul Latiff & Ramayah Thurasamy, 2021, "Customer satisfaction and brand loyalty to electronic home appliances in Bangladesh: the contingent role of brand trust," SN Business & Economics, Springer, volume 1, issue 6, pages 1-35, June, DOI: 10.1007/s43546-021-00088-z.
• Christine Thomas-Agnan & Thibault Laurent & Anne Ruiz-Gazen & Thi Huong An Nguyen & Raja Chakir & Anna Lungarska, 2021, "Spatial Simultaneous Autoregressive Models for Compositional Data: Application to Land Use," Springer Books, Springer, in: Peter Filzmoser & Karel Hron & Josep Antoni Martín-Fernández & Javier Palarea-Albaladejo, "Advances in Compositional Data Analysis", DOI: 10.1007/978-3-030-71175-7_12.
• Sandra Yesenia Pinzón-Castro & Gonzalo Maldonado-Guzmán & Elena Patricia Mojica-Carrillo & Rubén Michael Rodríguez-González, 2021, "Open Innovation Practices, Product Development and Business Performance in Manufacturing Firms," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 11, issue 4, pages 1-1.
• Jui-Lung Chen & Chawakorn Panyaruang, 2021, "Attitudes of Young Consumers in Chiang Mai, Thailand toward YouTube Online Video and Audio Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 11, issue 5, pages 1-4.
• Mitch Kunce, 2021, "Quality Signal Impacts on Firm Level Production: Evidence from the Beer Industry," Business & Entrepreneurship Journal, SCIENPRESS Ltd, volume 10, issue 1, pages 1-2.
• Urszula Widelska & Marta Jarocka & Laima Jesevičiūtė-Ufartienė & Živilė Jezerskė, 2021, "Customer orientated leader – contribution to future research," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 3, pages 40-52, March, DOI: 10.9770/jesi.2021.8.3(3).
• Laima Gerlitz & Christopher Meyer & Christopher Meyer & Gunnar Prause & Gunnar Prause, 2021, "Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 4, pages 467-487, June, DOI: 10.9770/jesi.2021.8.4(28).
• Jacek Woźniak & Alexandra Zbuchea, 2021, "Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 4, pages 53-67, June, DOI: 10.9770/jesi.2021.8.4(3).
• Dominika Jakubowska, 2021, "Market differentiation potential of traditional food quality labels: consumer and producer expectation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 239-250, September, DOI: 10.9770/jesi.2021.9.1(14).
• Igor Fedorko & Richard Fedorko & Beata Gavurova & Radovan Bačík, 2021, "Social media in the context of technology acceptance model," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 519-528, September, DOI: 10.9770/jesi.2021.9.1(32).
• Johannes A. Wiid & Michael C. Cant, 2021, "Obstacles faced by owners of township micro, small and medium enterprises to acquire funds for survival and growth (2010-2020)," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 52-65, September, DOI: 10.9770/jesi.2021.9.1(4).
• Olena Vartanova & Olena Kolomytseva & Victoriia Bilyk & Iryna Budnikevich & Lidiia Vasylchenko & Tetiana Burtseva, 2021, "Enterprise competitive positioning based on knowledge resources identification," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 1, pages 529-541, September, DOI: 10.9770/jesi.2021.9.1(33).
• Pedro Pablo Marín Dueñas & Diego Gómez Carmona, 2021, "Un estudio sobre la gestión comunicativa en las cooperativas españolas
  [A study on communication management in Spanish cooperatives]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 139, pages 78538-78538, DOI: 10.5209/reve.78538.
• Avichai Snir & Daniel Levy, 2021, "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, volume 6, issue 1, pages 33-47, DOI: 10.1086/710241.
• Oksana Loginova, 2021, "Branded Websites, Marketplace Selling and Price Competition," Working Papers, Department of Economics, University of Missouri, number 2106.
• Oksana Loginova, 2021, "Price Competition Online: Platforms vs. Branded Websites," Working Papers, Department of Economics, University of Missouri, number 2109, Mar.
• Oghenenyerhovwo R. Inoni & Ajulu P. Olannye & Charles G. E. Salami, 2021, "Consumers ethnocentric tendencies, demographic factors and domestic goods purchase decision in Nigeria," Upravlenets, Ural State University of Economics, volume 12, issue 2, pages 74-86, April, DOI: 10.29141/2218-5003-2021-12-2-6.
• Hayriye Sengun & Adnan Kara, 2021, "Cittaslow: Umbrella branding for Turkish cities," Upravlenets, Ural State University of Economics, volume 12, issue 3, pages 81-90, July, DOI: 10.29141/2218-5003-2021-12-3-7.
• Olga B. Yarosh & Natalya N. Kalkova & Viktor E. Reutov, 2021, "Customer emotions when making an online purchase decision: Results of neuromarketing experiments," Upravlenets, Ural State University of Economics, volume 12, issue 4, pages 42-58, September, DOI: 10.29141/2218-5003-2021-12-4-4.
• Mohammad Hazimeh, 2021, "Defining Location Based Marketing and Identifying the Benefits of this Strategy," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 10, issue 3, pages 122-126, December.
• Violeta Peteva, 2021, "Transformations of the Marketing mix in Conditions of the New Digital Reality," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 10, issue 3, pages 145-156, December.
• Radostina Prodanova, 2021, "An Analysis of Hotel's Responses to Negative and Mixed Online Reviews in Varna," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 10, issue 3, pages 33-43, December.
• Boycho Boychev, 2021, "Application Of The Benchmarking Approach In The Agricultural Sector," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 181-191, June, DOI: 10.36997/ARA2021.181.
• Zdravka Koleva, 2021, "Opportunities Of Gameworking In Interactive Online Communications Between Agricultural Producers And Consumers Of Their Products," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 192-201, June, DOI: 10.36997/ARA2021.192.
• Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021, "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
• Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021, "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Business & Management Compass, University of Economics Varna, issue 2, pages 191-206.
• Oghenenyerhovwo Rita Inoni, 2021, "Customer Satisfaction and Repurchase Decision: Evidence from Fast Food Restaurants," Business & Management Compass, University of Economics Varna, issue 3, pages 309-329.
• Mukit Mohammad Mushfiqul Haque & Nabila Nusrat Jahan & Abdel-Razzaq Assim Ibrahim & Shaznin Kazi Fatema, 2021, "The Economic Influence on Consumers Buying Behavior in Islamic Countries: Evidence from the COVID-19 Economic Crisis," Economics, Sciendo, volume 9, issue 1, pages 179-203, June, DOI: 10.2478/eoik-2021-0003.
• Widelska Urszula & Krot Katarzyna, 2021, "Customer Orientation and Innovation – The Perspective of Top-Level Management," Folia Oeconomica Stetinensia, Sciendo, volume 21, issue 1, pages 161-174, June, DOI: 10.2478/foli-2021-0011.
• Galkin Andrii & Zaytsev Vitaliy & Shyshkin Viktor & Obolentseva Larysa & Popova Yuliia, 2021, "Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence," Foundations of Management, Sciendo, volume 13, issue 1, pages 145-158, January, DOI: 10.2478/fman-2021-0011.
• Fatoki Olawale, 2021, "Innovative Behavior and Firm Competitive Advantage: The Moderating Effect of Environmental Dynamism," Foundations of Management, Sciendo, volume 13, issue 1, pages 159-170, January, DOI: 10.2478/fman-2021-0012.
• Rembielak Grażyna & Marciniak Renata, 2021, "The Value of Postgraduate Students Opinions in the Quality Management of Academic E-Learning," Foundations of Management, Sciendo, volume 13, issue 1, pages 183-194, January, DOI: 10.2478/fman-2021-0014.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac & Abugu James Okechukwu, 2021, "The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria," Foundations of Management, Sciendo, volume 13, issue 1, pages 209-218, January, DOI: 10.2478/fman-2021-0016.
• Seretny Marek & Gaur Deepika & Sobczyk Katarzyna & Kaabour Maya, 2021, "Creating a New, Sustainable Mindset through Responsible Consumption: A Case Study of the International Chain of Sustainable Restaurants," Foundations of Management, Sciendo, volume 13, issue 1, pages 49-56, January, DOI: 10.2478/fman-2021-0004.
• Seo Gang-Hoon & Itoh Munehiko & Li Zhonghui, 2021, "Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances," Foundations of Management, Sciendo, volume 13, issue 1, pages 57-72, January, DOI: 10.2478/fman-2021-0005.
• Schneider Sandra, 2021, "Acceptance of mobile loyalty cards in the German B2C consumer goods market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 57, issue 1, pages 85-102, March, DOI: 10.2478/ijme-2021-0004.
• Wieczerzycki Marcin, 2021, "Power asymmetry and value creation in B2C relationship networks," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 57, issue 2, pages 161-176, June, DOI: 10.2478/ijme-2021-0006.
• Gilal Faheem Gul & Gilal Naeem Gul & Gilal Rukhsana Gul & Gong Zhenxing & Gilal Waseem Gul & Tunio Muhammad Nawaz, 2021, "The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 1, pages 14-38, March, DOI: 10.7206/cemj.2658-0845.39.
• Hofman-Kohlmeyer Magdalena, 2021, "Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 1, pages 61-87, March, DOI: 10.7206/cemj.2658-0845.41.
• Sliż Piotr & Delińska Liwia, 2021, "Measuring Customer Retention in the European Automotive Sector," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 3, pages 63-85, September, DOI: 10.7206/cemj.2658-0845.53a.
• Mkedder Nadjim & Bakir Mahmut & Lachachi Abdelheq, 2021, "Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 4, pages 124-148, December, DOI: 10.7206/cemj.2658-0845.62.
• Sobotkiewicz Dariusz & Waniowski Paweł, 2021, "Influence of the organizational structure of Polish passenger railways on the process of communication with customers," Management, Sciendo, volume 25, issue 2, pages 187-205, December, DOI: 10.2478/manment-2019-0079.
• Ludwiczak Anna, 2021, "Using customer journey mapping to improve public services: A critical analysis of the literature," Management, Sciendo, volume 25, issue 2, pages 22-35, December, DOI: 10.2478/manment-2019-0071.
• Pabian Angelika M., 2021, "The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility," Marketing of Scientific and Research Organizations, Sciendo, volume 39, issue 1, pages 1-24, March, DOI: 10.2478/minib-2021-0001.
• Lim Chui Seong & Hong Kay Tze & Wong Siew Chin & Yee Louisa Hew Wei, 2021, "Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product," Marketing of Scientific and Research Organizations, Sciendo, volume 39, issue 1, pages 67-92, March, DOI: 10.2478/minib-2021-0004.
• Pacierz Mateusz, 2021, "Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group," Marketing of Scientific and Research Organizations, Sciendo, volume 41, issue 3, pages 1-20, September, DOI: 10.2478/minib-2021-0012.
• Stachowiak-Krzyżan Magda, 2021, "Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 41, issue 3, pages 115-136, September, DOI: 10.2478/minib-2021-0017.
• He Tingting, 2021, "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, volume 41, issue 3, pages 65-94, September, DOI: 10.2478/minib-2021-0015.
• Shulhina Liudmyla, 2021, "Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market," Marketing of Scientific and Research Organizations, Sciendo, volume 41, issue 3, pages 95-114, September, DOI: 10.2478/minib-2021-0016.
• Majcher Sylwia, 2021, "A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging," Marketing of Scientific and Research Organizations, Sciendo, volume 42, issue 4, pages 1-16, December, DOI: 10.2478/minib-2021-0018.
• Ankiel Magdalena & Samotyja Urszula, 2021, "Consumer Opinions on the Causes of Food Waste — Demographic and Economic Conditions," Marketing of Scientific and Research Organizations, Sciendo, volume 42, issue 4, pages 75-96, December, DOI: 10.2478/minib-2021-0022.
• Kyguoliene Asta & Zikiene Kristina, 2021, "Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 43, issue 3, pages 373-382, September, DOI: 10.15544/mts.2021.34.
• Špoljarić Anja, 2021, "Managing Crisis Communication Via Social Media," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 1, pages 23-32, March, DOI: 10.2478/ngoe-2021-0003.
• Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021, "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 1, pages 33-45, March, DOI: 10.2478/ngoe-2021-0004.
• Günther Maier, 2021, "Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 3, pages 38-48, September, DOI: 10.2478/ngoe-2021-0016.
• Krupka Zoran & Dobra Andreja & Vlašić Goran, 2021, "Factors Influencing the Perception of Destination Brand Luxuriousness," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 4, pages 74-86, December, DOI: 10.2478/ngoe-2021-0022.
• Sirkeci Kübra & Arıkan Esra, 2021, "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, volume 16, issue 2, pages 150-170, December, DOI: 10.2478/jeb-2021-0020.
• Rocco Sanja, 2021, "The (Positive) Design Environment as a Prerequisite of Design Orientation," South East European Journal of Economics and Business, Sciendo, volume 16, issue 2, pages 17-42, December, DOI: 10.2478/jeb-2021-0012.
• Alt Mónika-Anetta & Vizeli Ibolya & Săplăcan Zsuzsa, 2021, "Banking with a Chatbot – A Study on Technology Acceptance," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 66, issue 1, pages 13-35, April, DOI: 10.2478/subboec-2021-0002.
• Ujică Alexandra & Băbuţ Raluca, 2021, "Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 66, issue 2, pages 25-37, August, DOI: 10.2478/subboec-2021-0007.
• Stoica Mihai, 2021, "Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 66, issue 3, pages 57-76, December, DOI: 10.2478/subboec-2021-0014.
• Ćorić Dubravka Sinčić, 2021, "Factors Influencing Organisational Buying Decisions in the Manufacturing Industry: Are Products and Services Procurement Different?," Zagreb International Review of Economics and Business, Sciendo, volume 24, issue 1, pages 99-111, DOI: 10.2478/zireb-2021-0005.
• Magdalena Brzozowicz, 2021, "Does the framing affect the WTP for consumption goods in realistic shopping settings?," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2021-20.
• Oksana Loginova, 2021, "Advance selling, competition, and brand substitutability," Managerial and Decision Economics, John Wiley & Sons, Ltd., volume 42, issue 7, pages 1765-1781, October, DOI: 10.1002/mde.3343.
• Daniel Levy & Andrew T. Young, 2021, "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, volume 87, issue 3, pages 1031-1051, January, DOI: 10.1002/soej.12479.
• Philip Kotler & Den Huan Hooi, 2021, "MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11862, ISBN: ARRAY(0x606d55b0), September.
• Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), 2021, "Social Media in Sport:Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12299, ISBN: ARRAY(0x5ffc35e0), September.
• Jochen Wirtz & Christopher Lovelock, 2021, "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024, ISBN: ARRAY(0x60fc1388), September.
• Christopher H. Lovelock, 2021, "Sullivan Ford Auto World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, "Services Marketing People Technology Strategy".
• Lauren K. Wright, 2021, "Dr. Beckett’s Dental Office," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, "Services Marketing People Technology Strategy".
• Jonas Holmqvist & Jochen Wirtz & Martin P. Fritze, 2021, "Digital Luxury Services: Tradition versus Innovation in Luxury Fashion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, "Services Marketing People Technology Strategy".
• Christopher S. Tang & Jochen Wirtz, 2021, "Uber’s Unintended Burdens," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, "Services Marketing People Technology Strategy".
• Mark Colgate, 2021, "Kiwi Experience," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes, 2021, "Revenue Management at The View," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes & Jochen Wirtz, 2021, "The Accra Beach Hotel: Block Booking of Capacity During a Peak Period," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, "Services Marketing People Technology Strategy".
• Lorelle Frazer, 2021, "Aussie Pooch Mobile," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Stefanie Paluch & Werner Kunz, 2021, "Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, "Services Marketing People Technology Strategy".
• James Heskett & Roger Hallowell, 2021, "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Loizos Heracleous, 2021, "Singapore Airlines: Managing Human Resources for Cost-Effective Service Excellence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Thomas Menkhoff, 2021, "National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, "Services Marketing People Technology Strategy".
• Christopher Lovelock & Jochen Wirtz, 2021, "Menton Bank," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, "Services Marketing People Technology Strategy".
• Youngme Moon & John Quelch, 2021, "Starbucks: Delivering Customer Service," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, "Services Marketing People Technology Strategy".
• Jochen Wirtz, 2021, "Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, "Services Marketing People Technology Strategy".
• Christopher H. Lovelock, 2021, "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, "Services Marketing People Technology Strategy".
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2021, "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 32, "Services Marketing People Technology Strategy".
• Alexander Buoye & Luke Williams & Timothy Keiningham & Lerzan Aksoy, 2021, "What Drives Share of Streaming Video? The Launch of HBO Max," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 33, "Services Marketing People Technology Strategy".
• Jochen Wirtz & Ron Kaufman, 2021, "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 34, "Services Marketing People Technology Strategy".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hermawan Kartajaya: An Entrepreneur," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hermawan Kartajaya—The Founder Of Markplus," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "The Three Decades Journey," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Institute — Advancing Talent Competencies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Inc. — Overcoming Client Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Marketeers — Marketing Meets Creativity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "The Anatomy Of Change," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "4c Diamond Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Positioning–Differentiation–Brand The Marketing Dna," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Nine Core Elements Of Marketing Marketing Strategy–Tactic–Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "From Fundamental Marketing To New Wave Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021, "Envisioning Markplus," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY".
• Kevin Hull & Gashaw Abeza, 2021, "Introduction to Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Edward Ted M. Kian & Jimmy Sanderson, 2021, "Research in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Wagner, 2021, "Online Communities in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matthew Zimmerman & Kelsey Slater & Lauren Burch, 2021, "Social Media Use in Major Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021, "Social Media Use in Minor Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021, "Social Media in Sports Decision-Making," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".