Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2024

• Udom Aniediabasi James, 2024, "Service Quality and Customer Patronage of Telecommunication Products in Akwa Ibom State, Nigeria," Journal of Social and Economic Statistics, Sciendo, volume 13, issue 1, pages 29-52, DOI: 10.2478/jses-2024-0003.
• Strzębicki Dariusz, 2024, "The Role of ‘About Us’ Pages in Online Food Stores," Marketing of Scientific and Research Organizations, Sciendo, volume 51, issue 1, pages 53-68, March, DOI: 10.2478/minib-2024-0003.
• Jarosławska-Sobór Sylwia, 2024, "Gender Equality Plan for Building Employer Branding of a Research Institution," Marketing of Scientific and Research Organizations, Sciendo, volume 51, issue 1, pages 69-86, March, DOI: 10.2478/minib-2024-0004.
• Biercewicz Konrad & Włodarczyk Katarzyna & Wiścicka-Fernando Małgorzata, 2024, "Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 105-128, DOI: 10.2478/minib-2024-0012.
• Redler Joern & Morschheuser Petra, 2024, "Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 26-45, DOI: 10.2478/minib-2024-0008.
• Walaszczyk Ludmiła, 2024, "Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 88-104, DOI: 10.2478/minib-2024-0011.
• Michalak Szymon & Bartkowiak Paweł & Stachowiak-Krzyżan Magda, 2024, "Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 53, issue 3, pages 1-24, DOI: 10.2478/minib-2024-0013.
• Pacut Mirosław, 2024, "Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR)," Marketing of Scientific and Research Organizations, Sciendo, volume 53, issue 3, pages 80-97, DOI: 10.2478/minib-2024-0017.
• Widelska Urszula, 2024, "Factors Determining Promotional and Image-Building Activities of Vocational Schools," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 110-132, DOI: 10.2478/minib-2024-0024.
• Pluta-Olearnik Mirosława & Hasiak Alisa, 2024, "The Use of Video Marketing in the Communication Strategy of Business Universities," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 49-64, DOI: 10.2478/minib-2024-0021.
• Sojkin Bogdan & Bartkowiak Paweł & Michalak Szymon, 2024, "The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 65-91, DOI: 10.2478/minib-2024-0022.
• Ankiel Magdalena & Kuczyńska Anna, 2024, "Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 91-109, DOI: 10.2478/minib-2024-0023.
• Zaviša Žilvinas, 2024, "The Role of Reusable Packaging Implementation Toward More Sustainable Supply Chain," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 46, issue 2, pages 190-201, DOI: 10.15544/mts.2024.20.
• Peša Anita & Valčić Marko & Smokrović Ana Maria & Laura Izabela, 2024, "Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views," Naše gospodarstvo/Our economy, Sciendo, volume 70, issue 1, pages 61-70, March, DOI: 10.2478/ngoe-2024-0006.
• Pelech Pavel & Dědková Jaroslava, 2024, "An Examination of Generational Differences in the Sharing Economy: Understanding the Motivations of Idle Asset Owners and Their Impact on Peer-to-Peer Platform Management," Organizacija, Sciendo, volume 57, issue 4, pages 319-332, DOI: 10.2478/orga-2024-0023.
• Telilani Ghozlan & Boutedja Djamel, 2024, "The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 69, issue 1, pages 37-53, DOI: 10.2478/subboec-2024-0003.
• Ștefan Maria-Cristina & Ionescu Luiza & Andreiana Violeta-Andreea, 2024, "Romanian Tourism Branding Model," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 1, pages 73-86, DOI: 10.2478/vjes-2024-0006.
• Purcărea Ioan-Matei, 2024, "Digital Marketing and E-Commerce in AI Era," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 2, pages 43-58, DOI: 10.2478/vjes-2024-0014.
• Kandzija Vinko & Marcu Laura & Cucui Gabriel, 2024, "Event Promotion of Tourist Destinations using Local Ethnical Particularities," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 2, pages 67-80, DOI: 10.2478/vjes-2024-0016.
• Mazurkiewicz-Pizło Anna, 2024, "Peculiarities of Polish Wine Consumers: Implications for Wine Business Management," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, volume 378, issue 1, pages 93-116, March, DOI: 10.30858/zer-179607.
• Mazurkiewicz-Pizło Anna, 2024, "Peculiarities of Polish Wine Consumers: Implications for Wine Business Management," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, volume 378, issue 1, pages 93-116, DOI: 10.30858/zer/179607.
• Rajh Sunčana Piri & Rajh Edo & Horvat Sandra, 2024, "Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach," Zagreb International Review of Economics and Business, Sciendo, volume 27, issue 1, pages 231-252, DOI: 10.2478/zireb-2024-0011.
• Richard T. Carson & W. Michael Hanemann & Dohyeong Kim & Hanna Shin & Dale Whittington, 2024, "The Attitude–Behavior Dichotomy In The Time Of Covid-19: An Exploration Using Generalized Structural Equation Modeling," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., volume 69, issue 04, pages 1571-1599, June, DOI: 10.1142/S0217590824450073.
• Nadav Goldschmidt, 2024, "Customer Xperience Leadership:A Blueprint to Maximize Performance," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13077, ISBN: ARRAY(0x767cd430), September.
• David I Gilliland, 2024, "The Control of Business Relationships:How Social Control Theory Explains Interactions Among Organizations," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13639, ISBN: ARRAY(0x755ed0d0), September.
• Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), 2024, "Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13673, ISBN: ARRAY(0x750b8f08), September.
• Chezy Ofir (ed.), 2024, "New Directions in Behavioral Pricing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13814, ISBN: ARRAY(0x750b1d88), September.
• Donald R Lehmann & Scott Sanderude, 2024, "Marketing Driven Revenue Growth:A Guide to Organic Growth," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13940, ISBN: ARRAY(0x74dd8b28), September.
• Chezy Ofir & Nadav Goldschmidt, 2024, "Introduction: The 4D Xperience Model," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "What is Customer Xperience?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Why Invest in Customer Xperience?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "What Do Customers Want?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Customer-First Vision & Strategy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "A Customer-Obsessed Culture," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Service-Oriented Organizational Structure and Processes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "The Digital Service Transformation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Service Managerial Leadership," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "A Customer-Focused Human Resources (HR)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Autonomous Xperience: Technology Serving People," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Human Xperience: People Serving People," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Xperience Measurement Program," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Intelligent Customer Analytics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "The Future of Customer Xperience Leadership," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Thanh Dinh Su & Luc Phan Tan & Thu-Hang Le & Angelina Nhat Hanh Le, 2024, "Strategic Management under the Context of Environmental Uncertainty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Tien Minh Dinh & Le Oanh, Vu Lan & Mai Dong Tran, 2024, "Marketing and Advertising: Shifting from Conventional to Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Quoc Phan Tan & Bang Nguyen-Viet, 2024, "Cultural Intelligence and Job Performance of Employees in FDI Enterprises: The Mediating Role of Work Engagement," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Mai Duc Nghia, 2024, "Determinants and Measurement of Financial Information Quality — An Empirical Review," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Minh T. H. Le & Nhi P. P. Nguyen, 2024, "The Impact of Extrinsic Motivation on Prosumption: Digital Service Brands," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Vo Thi Ngọc Thuy & Linh Ho Thi My & Thi Hong Minh Truong & Thanh-Binh Phung, 2024, "Tourism Destination Management Model in the Transitional Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Dong Phong Nguyen & Huong Ho Xuan & Truong Thi Hoang Oanh & Vo Kim Nhan & Angelina Nhat Hanh Le, 2024, "Immersive Technologies: A Critical Success Factor for Modern Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Phan Dinh Manh & Le Tran Thi Huynh, 2024, "The Impact of Leaders’ Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Thi Thuy Hang Le & Luu Duc Toan Huynh, 2024, "Market Orientation of Public Organizations in a Transitional Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Quang Hai Nguyen, 2024, "The Role of Social Investment in Information, Communication, Science, and Technology on the Productivity Growth of Enterprises in Vietnam," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Thuy Chung Phan & Dao Quynh Dam Nguyen & Lam Van Le & Kurniawan Saefullah, 2024, "Factors Affecting Retail Investors’ Intentions to Use Financial Robo-Advisors in the Middle of COVID-19 in Vietnam," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Hoai Trong Nguyen & Ba-Linh Tran, 2024, "New Managerialism in Vietnamese Higher Education: Internationalization from Vietnamese University Leaders’ Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Thuy Chung Phan & Thai Thi Van Anh & Hien Thu Phan & Lam Van Le & Trang Minh Thai Phung, 2024, "Digital Literacy, Financial Literacy, and Financial Management Behavior: Empirical Evidence from Vietnam," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Priya Raghubir, 2024, "Valuing New Currencies: A Framework for Future Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Manoj Thomas & Arnaud Monnier, 2024, "Affective Price Evaluations: How Pain, Pleasure, and Metacognitive Feeling Influence Price Evaluations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Lisa E. Bolton & Haipeng (Allan) Chen, 2024, "Behavioral Pricing and Price Fairness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Kent B. Monroe, 2024, "Communicating Price Changes and Price Differences," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Lucas Stich & Martin Spann, 2024, "Buyer Behavior in Pay-What-You-Want Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Ajay T. Abraham & Rebecca W. Hamilton, 2024, "How Does Partitioning Prices Influence Consumer Responses?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Aner Sela, 2024, "Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Anticipating Demand and Forecasting Sales," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Generating Growth Ideas," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Anticipating and Influencing Response to Innovations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Brand-Driven Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Customer-Based Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Evaluating and Selecting Growth Options," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Implementing Growth Ideas and Defending Against Competitors," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Summary," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Mitrašević, Lidija & Tešić, Dejan & Radovanović, Lazar & Lalić, Srđan, 2024, "The role of accounting in measuring the effects of digital marketing in social enterprises," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 339758, DOI: 10.6084/m9.figshare.31434853.
• Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024, "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 285116.
• Snir. Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng Allan, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 285120.
• Zweigle, Tanja & Ehrenfried, Fabienne, 2024, "Die Welt der New-Adult-Buchreihen: Erfolgsfaktoren eines wachsenden Büchergenres bei jungen Zielgruppen," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (April 2024).
• Moura, Francisco Tigre & Hattula, Cansu, 2024, "Sustainable consumption and hedonic event experiences: A conceptual framework and future research agenda," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 2 (Juni 2024).
• Jansen, Thomas & Moura, Francisco Tigre, 2024, "WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 3 (Juni 2024).
• Nußbaum, Chiara & Potthoff, Jennifer, 2024, "Influencer - Macht, Marketing und Manipulation: Eine verhaltensethische Analyse der Akteure im Social Media," IW-Reports, Institut der deutschen Wirtschaft (IW) / German Economic Institute, number 43/2024.
• Nesterenko, Galyna, 2024, "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine," wifin Working Paper Series, RheinMain University of Applied Sciences, Wiesbaden Institute of Finance and Insurance (wifin), number 17/2024.
• Ruža Iva Jurišic & Krešimir Dabo & Matilda Kolic Stanic, 2024, "The Myth of Influencers: Does Generation Z really Trust Them?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 378-400.
• Mario Fraculj & Sara Brkanic & Diana Plantic Tadic, 2024, "The Integrated Marketing Communication in Croatian Companies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 401-414.
• Željka Marcinko Trkulja & Dinko Primorac & Ivana Martincevic, 2024, "Consumer Engagement with Sports Clubs on Social Media: Impact of Demographic Factors and Loyalty," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 478-496.
• Abdulaziz Sezer & Abdulvahap Baydas, 2024, "Marketing Ethics and Customer Loyalty: The Serial Mediating Role of Relationship Quality and the Moderating Role of Voluntary Simplicity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 5, pages 548-585.
• Niyazi Gümüs & Senay Duyar, 2024, "Examination of the Impact of Trust in Influencers and Perceived Content Quality on Brand Awareness, Consumer Interaction, and Purchase Intent: The Case of Türkiye," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 5, pages 596-611.

2023

• Marián Čvirik, 2023, "Perceived Price and Quality of Food of European Union Countries of Origin by Slovaks: The Influence of Ethnocentric Tendencies," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 1, pages 97-114, DOI: 10.18267/j.cebr.314.
• Tarunija Chandra & Vibhuti Tripathi, 2023, "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 1, pages 133-163, DOI: 10.18267/j.cebr.316.
• Antonio Kuzmanić & Jasmina Dlačić & Borut Milfelner, 2023, "Service Recovery Satisfaction and Commitment in the Context of Spectator Sport Industry: Study on Croatian Football Consumers," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 2, pages 61-85, DOI: 10.18267/j.cebr.321.
• Janka Kopaničová & Dana Vokounová, 2023, "Cultural Differences in Coping with Changes in the External Environment: A Case of Behavioural Segmentation of Senior Consumers Based on Their Reaction to the COVID-19 Pandemic," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 3, pages 21-46, DOI: 10.18267/j.cebr.325.
• Pavel Pelech, 2023, "Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 3, pages 81-101, DOI: 10.18267/j.cebr.327.
• Olimpia Elena Mihaela OANCEA, 2023, "Understanding Consumer Behaviour In A Digital Age," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 22, issue 2, pages 35-42.
• Mareike Sachse & Sebastian Oetzel & Daniel Klapper, 2023, "I'll Try That, Too - A Field Experiment in Retailing on the Effect of Variety During Display Promotions," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 404, Jun.
• TANASE, George Cosmin, 2023, "The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 1, pages 19-24, March.
• PURCAREA, Ioan Matei, 2023, "Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 1, pages 25-32, March.
• TANASE, George Cosmin, 2023, "The Usage of Information Technology Tools for Social Network Analysis," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 2, pages 26-31, July.
• PURCAREA, Ioan Matei, 2023, "For Nearly a Decade of Advocacy for E-Commerce and M-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 2, pages 32-36, July.
• TANASE, George Cosmin, 2023, "Social Robots in Organizational Contexts: The Role of Culture and Future Research Need," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 3, pages 25-32, August.
• PURCAREA, Ioan Matei, 2023, "The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 3, pages 33-39, August.
• TANASE, George Cosmin, 2023, "The Role and Impact of Online Community from Corporate Marketing Perspective," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 4, pages 27-41, December.
• PURCAREA, Ioan Matei, 2023, "Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 4, pages 42-50, December.
• Mario Pepur & Goran Dediæ & Bepo Žura, 2023, "Segmentation of football fans based on evangelistic behaviour: Empirical evidence from Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 1, pages 249-269.
• Karolina Perèiæ & Milica Slijepèeviæ & Pedja Ašanin Gole, 2023, "Factors influencing the purchase of fashion products before and during the COVID-19 pandemic: the example of Serbia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 1, pages 65-89.
• Zührem Yaman & Onur Köksal, 2023, "Validity and reliability of consumer attitude toward online shopping scale," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 1, pages 91-112.
• Maja Martinoviæ & Zoran Barac & Valentina Piriæ, 2023, "Attitudes and behaviors of the young generations in the context of the sharing economy concept in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 2, pages 521-548.
• Talha Bayır, 2023, "Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 1, pages 109-121.
• Onur Ozturk, 2023, "Influencer Stickiness and Determining the Relationships Among its Antecedents (Fenomen Yapışkanlığı ve Öncülleri Arasındaki İlişkilerin Belirlenmesine Yönelik Bir Araştırma)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 1, pages 123-140.
• Leyla Gökmerdan Önder, 2023, "Determining The Relationships Between Gamification, Consumer Engagement, Brand Loyalty and Intention to Continue Using (Oyunlaştırma, Tüketici Katılımı, Marka Sadakati ve Uygulama Kullanmaya Devam Etm," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 2, pages 277-288.
• Görkem Erdoğan, 2023, "Determinants of Users' In-App Purchase Behavioral Intention in Mobile Applications: A Model Proposal with Extended Planned Behavior Theory (Kullanıcıların Mobil Uygulamalarda Uygulama İçi Satın Alma D," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 2, pages 289-301.
• Gülsen Alkaç Özdemir, 2023, "Factors Affecting the Adoption of Mobile Banking Applications: A Research on Young Consumers (Mobil Bankacılık Uygulamalarının Benimsemesini Etkileyen Faktörler: Genç Tüketiciler Üzerinde Bir Araştırm," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 389-408.
• Bora Göktaş, 2023, "The Effect of Ethnocentric Consumer Behaviors on Brand Evangelism, Brand Loyalty and Brand Commitment about Domestic and National Brands (Yerli ve Milli Markalar Konusunda Tüketicilerin Etnosentrik Eğ," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 409-432.
• Doğuş Yüksel, 2023, "Color Selection in Brand Management: Color Clustering Model (Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 433-444.
• Selin Köksal Araç, 2023, "Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel (Dijital Reklamlarda Başvurulan Yaratıcı Mesaj Stratejileri:," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 4, pages 541-556.
• Carlos Farinha & Flávio Tiago & Sónia Avelar & Maria Teresa Tiago, 2023, "What changes in restaurant satisfaction during Covid-19? An overview based on online reviews," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 1, pages 13-25.
• Márcia Vaz & Paula Fernandes & Fernanda Ferreira & Maria José Alves & Vânia Costa & Alcina Nunes, 2023, "The Importance-Satisfaction Matrix as a strategic tool for Termas de Chaves thermal spa priority improvements," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 1, pages 52-64.
• Clarisse Toniatti & Manuela Guerreiro & Carla Viana & Luís N. Pereira, 2023, "Emerging Branding Trends in the Post-COVID World," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 2, pages 100-114.
• José Villada-Alzate, 2023, "El marketing digital y su incidencia en la estrategia empresarial de las organizaciones: una mirada teórico-contextual," Revista Económica, Centro de Investigaciones Sociales y Económicas, Universidad Nacional de Loja, volume 11, issue 2, pages 18-24.
• Alex Rolando Carrión Hidalgo & Yudemir Cruz Pérez, 2023, "El ecoturismo a nivel local y el aprovechamiento del recurso vegetación," Revista Latinoamericana de Desarrollo Economico, Carrera de Economía de la Universidad Católica Boliviana (UCB), issue 40, pages 45-77.
• Mihalj Bakator & Marija Vukoja & Dino Manestar, 2023, "Achieving Competitiveness With Marketing 5.0 In New Business Conditions," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 63-73.
• Valentina Mucunska Palevska & Sashko Gramatnikovski & Angela Milenkovska Klimoska, 2023, "The Influence Of The Promotional Mix With The Application Of Integrated Marketing Instruments In The Implementation Of Corporate Branding Strategies In Function Of Competitive Positioning Of The Brand," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 74-86.
• Angela Milenkovska Klimoska & Viktorija Trajkov, 2023, "The Importance Of Small Hotels In Tourism Industry Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 108-121.
• Berkutova, Tatiana (Беркутова, Татьяна) & Mishchenkova, Olga (Мищенкова, Ольга) & Yakimovich, Boris (Якимович, Борис), 2023, "Diagnostic model in change management at the enterpise
  [Модель Диагностики В Управлении Изменениями На Предприятии]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 1, pages 29-35, DOI: 10.36683/2076-5347-2023-1-63-29-35.
• Radojko LUKIĆ, 2023, "Measurement and Analysis of Dynamics of Financial Performance and Efficiency of Trade in Serbia Using Iftopsis and Topsis Methods," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 8, issue 2, pages 201-219, June.
• Barbu Lucia – Nicoleta & Orzan Mihai Cristian & Ciocodeica David Florin & Orzan Olguta Anca, 2023, "The Impact of the COVID-19 Pandemic on Social Media Promotion Strategies of Companies in Romania - Theoretical Aspects," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 24, issue 5, pages 736-744, December.
• Anikó Tompos & Jawad Abu Khair, 2023, "The Impact of Social Media Relationships on e-WOM in Syria and Hungary," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 25, issue 1, pages 52-65, June.
• Nino Papashvili & András Kovács, 2023, "Identifying the clothing shopping attitudes and preferences of Hungarian consumers within the context of omni-channel retailing," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 26, issue 1, pages 120-131, December.
• Lola Kurnia Pitaloka & Grace Natalia Marpaung & Syam Widia, 2023, "The Eco-Beauty Movement: A Deep Dive into Millennial Green Cosmetic Purchase," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 26, issue 1, pages 141-152, December.
• Mangirdas MorkÅ«nas & Marija Kotryna GriÅ¡manauskaiteË™, 2023, "What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?," IIM Kozhikode Society & Management Review, , volume 12, issue 2, pages 197-212, July, DOI: 10.1177/22779752231154645.
• Fan Fan, 2023, "Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises?," SAGE Open, , volume 13, issue 4, pages 21582440231, December, DOI: 10.1177/21582440231219911.
• Shah Alam, Syed & Makmor, Nurkhalida & Masukujjaman, Mohammad & Khan Mohamed Makhbul, Zafir & Helmi Ali, Mohd & Al Mamun, Abdullah, 2023, "Integrating the social support theory and technology acceptance model of social commerce websites," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 2, pages 1-24.
• Moreira, Francisco & Pereira, Inês & Duarte Santos, José & Botelho Pires, Paulo, 2023, "Sports celebrity endorsement impact on purchase intention," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 3, pages 1-21.
• Yacob, Syahmardi & Sulistiyo, Urip & Marzal, Jefri & Perdana Siregar, Ade & Mukminin, Amirul, 2023, "An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 3, pages 1-24.
• Santiago Torner, Carlos, 2023, "Ethical leadership and benevolent climate. The mediating effect of creative self-efficacy and the moderator of continuance commitment," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 3, pages 1-29.
• Magdalena Grebosz-Krawczyk, 2023, "Perceived Brand Authenticity as the Answer to Global Crises," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 101, pages 4-17, DOI: 10.7172/1644-9584.101.1.
• Daria Ho³odnik, 2023, "Collaborative Performances of Wine Tourism Destinations in the Northern Rhone Valley," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 102, pages 30-48, DOI: 10.7172/1644-9584.102.2.
• Mateusz Kiljanczyk & Agnieszka Kacprzak, 2023, "From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 102, pages 4-29, DOI: 10.7172/1644-9584.102.1.
• Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie, 2023, "Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 1-21.
• Daniel Dan, 2023, "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 39-50.
• Dawid Gajda, 2023, "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 51-78.
• Thérese Roux, 2023, "The Influence of AI Use on Innovativeness in Higher Education Institutions," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 1-16, DOI: 10.7172/2449-6634.jmcbem.2023.2.1.
• Monika Piatkowska, 2023, "Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 17-31, DOI: 10.7172/2449-6634.jmcbem.2023.2.2.
• Ntswaki Petunia Matlala, 2023, "Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 32-45, DOI: 10.7172/2449-6634.jmcbem.2023.2.3.
• Belinda Senooane & Johannes Wiid, 2023, "Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 46-65, DOI: 10.7172/2449-6634.jmcbem.2023.2.4.
• Gül EKİNCİ & Fatma Gül BİLGİNER-ÖZSAATÇİ, 2023, "Bibliometric Analysis of Publications in Artificial Intelligence and Marketing," Sosyoekonomi Journal, Sosyoekonomi Society, issue 31(56).
• Shuvam Chatterjee & Pawel Bryla, 2023, "Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 50, issue 2, pages 221-232, June, DOI: 10.1007/s40622-023-00350-3.
• Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023, "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-21, December, DOI: 10.1007/s12525-023-00633-8.
• Michel Muschkiet & Tobias Wulfert & Robert Woroch & Gero Strobel & Leonardo Banh, 2023, "Unleashing the digital building bricks," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-22, December, DOI: 10.1007/s12525-023-00666-z.
• Leonie Kuen & Daniel Westmattelmann & Maike Bruckes & Gerhard Schewe, 2023, "Who earns trust in online environments? A meta-analysis of trust in technology and trust in provider for technology acceptance," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-24, December, DOI: 10.1007/s12525-023-00672-1.
• Martin Haupt & Anna Rozumowski & Jan Freidank & Alexander Haas, 2023, "Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-22, December, DOI: 10.1007/s12525-023-00673-0.
• Mei-Ju Chen, 2023, "Antecedents and outcomes of virtual presence in online shopping: A perspective of SOR (Stimulus-Organism-Response) paradigm," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-25, December, DOI: 10.1007/s12525-023-00674-z.
• Zulal Isler & Meltem Kiygi-Calli & Maryam Oraiby, 2023, "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-20, December, DOI: 10.1007/s12525-023-00678-9.
• A. Irimia-Diéguez & F. Velicia-Martín & M. Aguayo-Camacho, 2023, "Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes," Financial Innovation, Springer;Southwestern University of Finance and Economics, volume 9, issue 1, pages 1-23, December, DOI: 10.1186/s40854-022-00434-6.
• Fahad Najeeb Khan & Muhammad Usman Arshad & Muhammad Munir, 2023, "Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic: mediating role of e-satisfaction," Future Business Journal, Springer, volume 9, issue 1, pages 1-12, December, DOI: 10.1186/s43093-023-00201-8.
• Ubais Parayil Iqbal & V. K. Hamza & Lenin Kumar Nooney & Shajeer Sainudeen, 2023, "Exploring the determinants of destination satisfaction: a multidimensional approach," Future Business Journal, Springer, volume 9, issue 1, pages 1-14, December, DOI: 10.1186/s43093-023-00240-1.
• Pamela Liana & Jan-Erik Jaensson & Goodluck Mmari, 2023, "Service quality dimensions as predictors of customer loyalty in mobile payment services: moderating effect of gender," Future Business Journal, Springer, volume 9, issue 1, pages 1-15, December, DOI: 10.1186/s43093-023-00277-2.
• Shekhar & Debadyuti Das, 2023, "Enablers of ‘Creating Shared Value’: A Total Interpretive Structural Modeling–Polarity Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, volume 24, issue 2, pages 291-318, June, DOI: 10.1007/s40171-023-00340-5.
• Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023, "Covariates impacts in spatial autoregressive models for compositional data," Journal of Spatial Econometrics, Springer, volume 4, issue 1, pages 1-23, December, DOI: 10.1007/s43071-023-00035-0.
• Lukas Wolf & Martina Steul-Fischer, 2023, "Factors of customers’ channel choice in an omnichannel environment: a systematic literature review," Management Review Quarterly, Springer, volume 73, issue 4, pages 1579-1630, December, DOI: 10.1007/s11301-022-00281-w.
• K. Kumaraswamy & N. Ch. Bhatracharyulu, 2023, "Statistical brand switching model: an Hidden Markov approach," OPSEARCH, Springer;Operational Research Society of India, volume 60, issue 2, pages 942-950, June, DOI: 10.1007/s12597-022-00613-0.
• Lubica Sebova & Radka Marcekova & Ivana Simockova & Kristina Pompurova, 2023, "Experience Tourism as a Smart and Sustainable Form of Tourism in the Twenty-First Century," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Tourism, Travel, and Hospitality in a Smart and Sustainable World", DOI: 10.1007/978-3-031-26829-8_12.
• Lubica Sebova & Klara Chovanova & Izabela Lazurova & Adrian Svec, 2023, "Perspectives of Sustainable Tourism Development in the Region – Case Study," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Tourism, Travel, and Hospitality in a Smart and Sustainable World", DOI: 10.1007/978-3-031-26829-8_2.
• Hulisi Binbasioglu & Yasemin Keskin Yilmaz & Mehmet Baris Yilmaz, 2023, "Role of Instagram Influencers on Destination Image: A Netnographic Study," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Tourism, Travel, and Hospitality in a Smart and Sustainable World", DOI: 10.1007/978-3-031-26829-8_26.
• Ulviyya Rzayeva & Veronica M. Grebennikova & Oksana A. Us & Alexander A. Malkov, 2023, "The Role of Social Networks in Shaping up the Consumer Behavior of Young People," Springer Proceedings in Business and Economics, Springer, in: Vikas Kumar & Evgeny Kuzmin & Wei-Bin Zhang & Yuliya Lavrikova, "Consequences of Social Transformation for Economic Theory", DOI: 10.1007/978-3-031-27785-6_14.
• Unai Arzubiaga & Alfredo De Massis & Amaia Maseda & Txomin Iturralde, 2023, "The influence of family firm image on access to financial resources in family SMEs: a signaling theory perspective," Review of Managerial Science, Springer, volume 17, issue 1, pages 233-258, January, DOI: 10.1007/s11846-021-00516-2.
• Hidetaka Oshima & Shinichi Yamaguchi, 2023, "The impact of user-generated content authorization on demand in the game industry," SN Business & Economics, Springer, volume 3, issue 11, pages 1-26, November, DOI: 10.1007/s43546-023-00573-7.
• Stephan Zielke & Deonir Toni & José Afonso Mazzon, 2023, "Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model," SN Business & Economics, Springer, volume 3, issue 1, pages 1-25, January, DOI: 10.1007/s43546-022-00395-z.
• Gonzalo Maldonado-Guzmán & Víctor Manuel Molina-Morejón & Raymundo Juárez-del Toro, 2023, "Brand Management Measurement in Mexican Small Firms: Empirical Evidence," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 13, issue 5, pages 1-7.
• Yueh-Shian Lee, 2023, "The Relationships among Digital Marketing, Brand Emotional Attachment and Brand Attitude," Journal of Applied Finance & Banking, SCIENPRESS Ltd, volume 13, issue 2, pages 1-3.
• Kristina Samašonok & Margarita Išoraitė, 2023, "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 102-122, March, DOI: 10.9770/jesi.2023.10.3(8).
• Jarmila Straková & Jaroslav Kollmann & Jaroslav Kollmann & Yaroslava Kostiuk & Yaroslava Kostiuk & Mykola Palinchak & Filip Černák, 2023, "Riskiness of value-creating corporate activities and their influence on strategic management of engineering companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 383-398, March, DOI: 10.9770/jesi.2023.10.3(25).
• Margarita Išoraitė & Irena Alperytė, 2023, "Creativity in times of war and pandemics," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 399-419, March, DOI: 10.9770/jesi.2023.10.3(26).
• Sorin Somitca & Alina Somitca & Elena Hlaciuc, 2023, "Insight into the resilience of the Romanian economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 84-101, March, DOI: 10.9770/jesi.2023.10.3(7).
• Alena Srbová & Nikola Sagapova, 2023, "Fairtrade products in retail chains: Case study in the Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 4, pages 105-117, June, DOI: 10.9770/jesi.2023.10.4(7).
• Michael C. Cant & Cornelius Bothma, 2023, "Fashion retail strategies in-store design and planning: the case of South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 4, pages 408-427, June, DOI: 10.9770/jesi.2023.10.4(25).
• Michal Varmus & Milan Kubina & Martin Mičiak & Pavol Boško & Ivan Greguška, 2023, "More sustainable sports organizations' operation as a result of fan involvement into the processes of decision-making and community building," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 1, pages 10-38, September, DOI: 10.9770/jesi.2023.11.1(1).
• Tom Gräsner & Roland Vogt, 2023, "Integrated Acceptance Model for On-demand Car Functions: exploring determinants of drivers' acceptance," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 1, pages 132-163, September, DOI: 10.9770/jesi.2023.11.1(8).
• Radim Dušek, 2023, "Building a career in marketing communication in a sustainable development era: which key competencies are required?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 10-22, December, DOI: 10.9770/jesi.2023.11.2(1).
• Eva Jaderná & Alena Srbová, 2023, "Differences in sustainable nutrition behaviour of different generations of Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 23-36, December, DOI: 10.9770/jesi.2023.11.2(2).
• Petr Kučera & Daniela Cmuntová, 2023, "Design and implementation of a CRM system to optimize business processes of a trading company," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 363-380, December, DOI: 10.9770/jesi.2023.11.2(25).
• Ivan Dimitrov & Nadezhda Koprinkova-Noncheva & Adile Dimitrova, 2023, "Key factors and conditions for implementing the drop-shipping method as an alternative to traditional supply chain," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 498-515, December, DOI: 10.9770/jesi.2023.11.2(33).
• Margarita Išoraitė & Nikolaj Ambrusevič, 2023, "Peculiarities of sensory marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 67-78, December, DOI: 10.9770/jesi.2023.11.2(5).
• Dargel, Lukas & Thomas-Agnan, Christine, 2023, "The link between multiplicative competitive interaction models and compositional data regression with a total," TSE Working Papers, Toulouse School of Economics (TSE), number 23-1455, Jul.
• Martha E. Theron & Michael C. Cant & Johannes A. Wiid, 2023, "Corporate Social Responsibility In The South African Retail Sector: Are Employees Aware Of What Their Employers Are Doing?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 21, issue 1, pages 41-52, May.
• Alieva Arzu, 2023, "Factors of formation of customer loyalty to the baby food brand," Working Papers, Moscow State University, Faculty of Economics, number 0050, Jan.
• Nigar Huseynli & Gozde Kandemir & Bahman Huseynli, 2023, "Analysis of consumer behaviour variables influencing the adoption of mobile banking," Upravlenets, Ural State University of Economics, volume 14, issue 1, pages 60-73, March, DOI: 10.29141/2218-5003-2023-14-1-5.
• Ali Tehci & Nihan Senbursa, 2023, "Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude," Upravlenets, Ural State University of Economics, volume 14, issue 1, pages 74-85, March, DOI: 10.29141/2218-5003-2023-14-1-6.
• Marina E. Tsoy & Vladislav Yu. Shchekoldin, 2023, "MRFM-analysis for customer segmentation in the industrial equipment market," Upravlenets, Ural State University of Economics, volume 14, issue 2, pages 90-99, May, DOI: 10.29141/2218-5003-2023-14-2-7.
• Yagmur Kerse, 2023, "Effect of customer-company fit on customer tolerance: The moderating role of gender difference," Upravlenets, Ural State University of Economics, volume 14, issue 6, pages 19-32, December, DOI: 10.29141/2218-5003-2023-14-6-2.
• Buehler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023, "Circular Business Models: Product Design and Consumer Participation," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 2302, Jan.
• Nadezhda Dimova, 2023, "The Challenges To The Communication Strategy In The Introduction Of Sustainable Product Innovations In The Conditions Of Digitalization," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 143-148.
• Bilyana Ivanova, 2023, "Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 188-195.
• Borislav Atanasov, 2023, "Some Aspects Of The Impact Of Mobile Applications On Consumers’ Lives," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 230-237.
• Violeta Peteva, 2023, "Consumer Experience And The New Technologies In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 280-287.
• Dancho Danchev, 2023, "Conceptual Frame Of Consumer Experience Strategy In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 34-46.
• Ivelina IVANOVA-KADIRI, 2023, "Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age," Business & Management Compass, University of Economics Varna, issue 2, pages 101-109.
• Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023, "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
• Ivelina Bayode Olusanya BABATUNDE & Idris Adegboyega ONIKOYI & Bolanle M. SANUSI & Abosede OJEWANDE, 2023, "Building Effective Marketing Partners: a Tactical Tool to Achieve Customer Retention in the Face of Strong Competitors," Business & Management Compass, University of Economics Varna, issue 3, pages 171-181.
• Botlíková Milena & Palyzová Martina & Botlík Josef, 2023, "Satisfaction and Perception of Visitors of Selected UNESCO Cultural and Historical Objects in the Czech Republic," Acta Academica Karviniensia, Sciendo, volume 23, issue 2, pages 44-58, DOI: 10.25142/aak.2023.014.