Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2023

• Antonio Kuzmanić & Jasmina Dlačić & Borut Milfelner, 2023, "Service Recovery Satisfaction and Commitment in the Context of Spectator Sport Industry: Study on Croatian Football Consumers," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 2, pages 61-85, DOI: 10.18267/j.cebr.321.
• Janka Kopaničová & Dana Vokounová, 2023, "Cultural Differences in Coping with Changes in the External Environment: A Case of Behavioural Segmentation of Senior Consumers Based on Their Reaction to the COVID-19 Pandemic," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 3, pages 21-46, DOI: 10.18267/j.cebr.325.
• Pavel Pelech, 2023, "Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 3, pages 81-101, DOI: 10.18267/j.cebr.327.
• Olimpia Elena Mihaela OANCEA, 2023, "Understanding Consumer Behaviour In A Digital Age," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 22, issue 2, pages 35-42.
• Mareike Sachse & Sebastian Oetzel & Daniel Klapper, 2023, "I'll Try That, Too - A Field Experiment in Retailing on the Effect of Variety During Display Promotions," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 404, Jun.
• TANASE, George Cosmin, 2023, "The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 1, pages 19-24, March.
• PURCAREA, Ioan Matei, 2023, "Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 1, pages 25-32, March.
• TANASE, George Cosmin, 2023, "The Usage of Information Technology Tools for Social Network Analysis," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 2, pages 26-31, July.
• PURCAREA, Ioan Matei, 2023, "For Nearly a Decade of Advocacy for E-Commerce and M-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 2, pages 32-36, July.
• TANASE, George Cosmin, 2023, "Social Robots in Organizational Contexts: The Role of Culture and Future Research Need," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 3, pages 25-32, August.
• PURCAREA, Ioan Matei, 2023, "The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 3, pages 33-39, August.
• TANASE, George Cosmin, 2023, "The Role and Impact of Online Community from Corporate Marketing Perspective," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 4, pages 27-41, December.
• PURCAREA, Ioan Matei, 2023, "Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 4, pages 42-50, December.
• Mario Pepur & Goran Dediæ & Bepo Žura, 2023, "Segmentation of football fans based on evangelistic behaviour: Empirical evidence from Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 1, pages 249-269.
• Karolina Perèiæ & Milica Slijepèeviæ & Pedja Ašanin Gole, 2023, "Factors influencing the purchase of fashion products before and during the COVID-19 pandemic: the example of Serbia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 1, pages 65-89.
• Zührem Yaman & Onur Köksal, 2023, "Validity and reliability of consumer attitude toward online shopping scale," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 1, pages 91-112.
• Maja Martinoviæ & Zoran Barac & Valentina Piriæ, 2023, "Attitudes and behaviors of the young generations in the context of the sharing economy concept in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 2, pages 521-548.
• Talha Bayır, 2023, "Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 1, pages 109-121.
• Onur Ozturk, 2023, "Influencer Stickiness and Determining the Relationships Among its Antecedents (Fenomen Yapışkanlığı ve Öncülleri Arasındaki İlişkilerin Belirlenmesine Yönelik Bir Araştırma)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 1, pages 123-140.
• Leyla Gökmerdan Önder, 2023, "Determining The Relationships Between Gamification, Consumer Engagement, Brand Loyalty and Intention to Continue Using (Oyunlaştırma, Tüketici Katılımı, Marka Sadakati ve Uygulama Kullanmaya Devam Etm," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 2, pages 277-288.
• Görkem Erdoğan, 2023, "Determinants of Users' In-App Purchase Behavioral Intention in Mobile Applications: A Model Proposal with Extended Planned Behavior Theory (Kullanıcıların Mobil Uygulamalarda Uygulama İçi Satın Alma D," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 2, pages 289-301.
• Gülsen Alkaç Özdemir, 2023, "Factors Affecting the Adoption of Mobile Banking Applications: A Research on Young Consumers (Mobil Bankacılık Uygulamalarının Benimsemesini Etkileyen Faktörler: Genç Tüketiciler Üzerinde Bir Araştırm," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 389-408.
• Bora Göktaş, 2023, "The Effect of Ethnocentric Consumer Behaviors on Brand Evangelism, Brand Loyalty and Brand Commitment about Domestic and National Brands (Yerli ve Milli Markalar Konusunda Tüketicilerin Etnosentrik Eğ," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 409-432.
• Doğuş Yüksel, 2023, "Color Selection in Brand Management: Color Clustering Model (Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 433-444.
• Selin Köksal Araç, 2023, "Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel (Dijital Reklamlarda Başvurulan Yaratıcı Mesaj Stratejileri:," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 4, pages 541-556.
• Carlos Farinha & Flávio Tiago & Sónia Avelar & Maria Teresa Tiago, 2023, "What changes in restaurant satisfaction during Covid-19? An overview based on online reviews," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 1, pages 13-25.
• Márcia Vaz & Paula Fernandes & Fernanda Ferreira & Maria José Alves & Vânia Costa & Alcina Nunes, 2023, "The Importance-Satisfaction Matrix as a strategic tool for Termas de Chaves thermal spa priority improvements," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 1, pages 52-64.
• Clarisse Toniatti & Manuela Guerreiro & Carla Viana & Luís N. Pereira, 2023, "Emerging Branding Trends in the Post-COVID World," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 2, pages 100-114.
• José Villada-Alzate, 2023, "El marketing digital y su incidencia en la estrategia empresarial de las organizaciones: una mirada teórico-contextual," Revista Económica, Centro de Investigaciones Sociales y Económicas, Universidad Nacional de Loja, volume 11, issue 2, pages 18-24.
• Alex Rolando Carrión Hidalgo & Yudemir Cruz Pérez, 2023, "El ecoturismo a nivel local y el aprovechamiento del recurso vegetación," Revista Latinoamericana de Desarrollo Economico, Carrera de Economía de la Universidad Católica Boliviana (UCB), issue 40, pages 45-77.
• Mihalj Bakator & Marija Vukoja & Dino Manestar, 2023, "Achieving Competitiveness With Marketing 5.0 In New Business Conditions," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 63-73.
• Valentina Mucunska Palevska & Sashko Gramatnikovski & Angela Milenkovska Klimoska, 2023, "The Influence Of The Promotional Mix With The Application Of Integrated Marketing Instruments In The Implementation Of Corporate Branding Strategies In Function Of Competitive Positioning Of The Brand," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 74-86.
• Angela Milenkovska Klimoska & Viktorija Trajkov, 2023, "The Importance Of Small Hotels In Tourism Industry Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 108-121.
• Berkutova, Tatiana (Беркутова, Татьяна) & Mishchenkova, Olga (Мищенкова, Ольга) & Yakimovich, Boris (Якимович, Борис), 2023, "Diagnostic model in change management at the enterpise
  [Модель Диагностики В Управлении Изменениями На Предприятии]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 1, pages 29-35, DOI: 10.36683/2076-5347-2023-1-63-29-35.
• Radojko LUKIĆ, 2023, "Measurement and Analysis of Dynamics of Financial Performance and Efficiency of Trade in Serbia Using Iftopsis and Topsis Methods," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 8, issue 2, pages 201-219, June.
• Barbu Lucia – Nicoleta & Orzan Mihai Cristian & Ciocodeica David Florin & Orzan Olguta Anca, 2023, "The Impact of the COVID-19 Pandemic on Social Media Promotion Strategies of Companies in Romania - Theoretical Aspects," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 24, issue 5, pages 736-744, December.
• Anikó Tompos & Jawad Abu Khair, 2023, "The Impact of Social Media Relationships on e-WOM in Syria and Hungary," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 25, issue 1, pages 52-65, June.
• Nino Papashvili & András Kovács, 2023, "Identifying the clothing shopping attitudes and preferences of Hungarian consumers within the context of omni-channel retailing," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 26, issue 1, pages 120-131, December.
• Lola Kurnia Pitaloka & Grace Natalia Marpaung & Syam Widia, 2023, "The Eco-Beauty Movement: A Deep Dive into Millennial Green Cosmetic Purchase," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 26, issue 1, pages 141-152, December.
• Mangirdas MorkÅ«nas & Marija Kotryna GriÅ¡manauskaiteË™, 2023, "What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?," IIM Kozhikode Society & Management Review, , volume 12, issue 2, pages 197-212, July, DOI: 10.1177/22779752231154645.
• Fan Fan, 2023, "Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises?," SAGE Open, , volume 13, issue 4, pages 21582440231, December, DOI: 10.1177/21582440231219911.
• Shah Alam, Syed & Makmor, Nurkhalida & Masukujjaman, Mohammad & Khan Mohamed Makhbul, Zafir & Helmi Ali, Mohd & Al Mamun, Abdullah, 2023, "Integrating the social support theory and technology acceptance model of social commerce websites," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 2, pages 1-24.
• Moreira, Francisco & Pereira, Inês & Duarte Santos, José & Botelho Pires, Paulo, 2023, "Sports celebrity endorsement impact on purchase intention," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 3, pages 1-21.
• Yacob, Syahmardi & Sulistiyo, Urip & Marzal, Jefri & Perdana Siregar, Ade & Mukminin, Amirul, 2023, "An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 3, pages 1-24.
• Santiago Torner, Carlos, 2023, "Ethical leadership and benevolent climate. The mediating effect of creative self-efficacy and the moderator of continuance commitment," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 32, issue 3, pages 1-29.
• Magdalena Grebosz-Krawczyk, 2023, "Perceived Brand Authenticity as the Answer to Global Crises," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 101, pages 4-17, DOI: 10.7172/1644-9584.101.1.
• Daria Ho³odnik, 2023, "Collaborative Performances of Wine Tourism Destinations in the Northern Rhone Valley," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 102, pages 30-48, DOI: 10.7172/1644-9584.102.2.
• Mateusz Kiljanczyk & Agnieszka Kacprzak, 2023, "From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 102, pages 4-29, DOI: 10.7172/1644-9584.102.1.
• Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie, 2023, "Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 1-21.
• Daniel Dan, 2023, "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 39-50.
• Dawid Gajda, 2023, "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 51-78.
• Thérese Roux, 2023, "The Influence of AI Use on Innovativeness in Higher Education Institutions," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 1-16, DOI: 10.7172/2449-6634.jmcbem.2023.2.1.
• Monika Piatkowska, 2023, "Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 17-31, DOI: 10.7172/2449-6634.jmcbem.2023.2.2.
• Ntswaki Petunia Matlala, 2023, "Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 32-45, DOI: 10.7172/2449-6634.jmcbem.2023.2.3.
• Belinda Senooane & Johannes Wiid, 2023, "Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 17, pages 46-65, DOI: 10.7172/2449-6634.jmcbem.2023.2.4.
• Gül EKİNCİ & Fatma Gül BİLGİNER-ÖZSAATÇİ, 2023, "Bibliometric Analysis of Publications in Artificial Intelligence and Marketing," Sosyoekonomi Journal, Sosyoekonomi Society, issue 31(56).
• Shuvam Chatterjee & Pawel Bryla, 2023, "Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 50, issue 2, pages 221-232, June, DOI: 10.1007/s40622-023-00350-3.
• Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023, "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-21, December, DOI: 10.1007/s12525-023-00633-8.
• Michel Muschkiet & Tobias Wulfert & Robert Woroch & Gero Strobel & Leonardo Banh, 2023, "Unleashing the digital building bricks," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-22, December, DOI: 10.1007/s12525-023-00666-z.
• Leonie Kuen & Daniel Westmattelmann & Maike Bruckes & Gerhard Schewe, 2023, "Who earns trust in online environments? A meta-analysis of trust in technology and trust in provider for technology acceptance," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-24, December, DOI: 10.1007/s12525-023-00672-1.
• Martin Haupt & Anna Rozumowski & Jan Freidank & Alexander Haas, 2023, "Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-22, December, DOI: 10.1007/s12525-023-00673-0.
• Mei-Ju Chen, 2023, "Antecedents and outcomes of virtual presence in online shopping: A perspective of SOR (Stimulus-Organism-Response) paradigm," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-25, December, DOI: 10.1007/s12525-023-00674-z.
• Zulal Isler & Meltem Kiygi-Calli & Maryam Oraiby, 2023, "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-20, December, DOI: 10.1007/s12525-023-00678-9.
• A. Irimia-Diéguez & F. Velicia-Martín & M. Aguayo-Camacho, 2023, "Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes," Financial Innovation, Springer;Southwestern University of Finance and Economics, volume 9, issue 1, pages 1-23, December, DOI: 10.1186/s40854-022-00434-6.
• Fahad Najeeb Khan & Muhammad Usman Arshad & Muhammad Munir, 2023, "Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic: mediating role of e-satisfaction," Future Business Journal, Springer, volume 9, issue 1, pages 1-12, December, DOI: 10.1186/s43093-023-00201-8.
• Ubais Parayil Iqbal & V. K. Hamza & Lenin Kumar Nooney & Shajeer Sainudeen, 2023, "Exploring the determinants of destination satisfaction: a multidimensional approach," Future Business Journal, Springer, volume 9, issue 1, pages 1-14, December, DOI: 10.1186/s43093-023-00240-1.
• Pamela Liana & Jan-Erik Jaensson & Goodluck Mmari, 2023, "Service quality dimensions as predictors of customer loyalty in mobile payment services: moderating effect of gender," Future Business Journal, Springer, volume 9, issue 1, pages 1-15, December, DOI: 10.1186/s43093-023-00277-2.
• Shekhar & Debadyuti Das, 2023, "Enablers of ‘Creating Shared Value’: A Total Interpretive Structural Modeling–Polarity Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, volume 24, issue 2, pages 291-318, June, DOI: 10.1007/s40171-023-00340-5.
• Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023, "Covariates impacts in spatial autoregressive models for compositional data," Journal of Spatial Econometrics, Springer, volume 4, issue 1, pages 1-23, December, DOI: 10.1007/s43071-023-00035-0.
• Lukas Wolf & Martina Steul-Fischer, 2023, "Factors of customers’ channel choice in an omnichannel environment: a systematic literature review," Management Review Quarterly, Springer, volume 73, issue 4, pages 1579-1630, December, DOI: 10.1007/s11301-022-00281-w.
• K. Kumaraswamy & N. Ch. Bhatracharyulu, 2023, "Statistical brand switching model: an Hidden Markov approach," OPSEARCH, Springer;Operational Research Society of India, volume 60, issue 2, pages 942-950, June, DOI: 10.1007/s12597-022-00613-0.
• Lubica Sebova & Radka Marcekova & Ivana Simockova & Kristina Pompurova, 2023, "Experience Tourism as a Smart and Sustainable Form of Tourism in the Twenty-First Century," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Tourism, Travel, and Hospitality in a Smart and Sustainable World", DOI: 10.1007/978-3-031-26829-8_12.
• Lubica Sebova & Klara Chovanova & Izabela Lazurova & Adrian Svec, 2023, "Perspectives of Sustainable Tourism Development in the Region – Case Study," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Tourism, Travel, and Hospitality in a Smart and Sustainable World", DOI: 10.1007/978-3-031-26829-8_2.
• Hulisi Binbasioglu & Yasemin Keskin Yilmaz & Mehmet Baris Yilmaz, 2023, "Role of Instagram Influencers on Destination Image: A Netnographic Study," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Tourism, Travel, and Hospitality in a Smart and Sustainable World", DOI: 10.1007/978-3-031-26829-8_26.
• Ulviyya Rzayeva & Veronica M. Grebennikova & Oksana A. Us & Alexander A. Malkov, 2023, "The Role of Social Networks in Shaping up the Consumer Behavior of Young People," Springer Proceedings in Business and Economics, Springer, in: Vikas Kumar & Evgeny Kuzmin & Wei-Bin Zhang & Yuliya Lavrikova, "Consequences of Social Transformation for Economic Theory", DOI: 10.1007/978-3-031-27785-6_14.
• Unai Arzubiaga & Alfredo De Massis & Amaia Maseda & Txomin Iturralde, 2023, "The influence of family firm image on access to financial resources in family SMEs: a signaling theory perspective," Review of Managerial Science, Springer, volume 17, issue 1, pages 233-258, January, DOI: 10.1007/s11846-021-00516-2.
• Hidetaka Oshima & Shinichi Yamaguchi, 2023, "The impact of user-generated content authorization on demand in the game industry," SN Business & Economics, Springer, volume 3, issue 11, pages 1-26, November, DOI: 10.1007/s43546-023-00573-7.
• Stephan Zielke & Deonir Toni & José Afonso Mazzon, 2023, "Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model," SN Business & Economics, Springer, volume 3, issue 1, pages 1-25, January, DOI: 10.1007/s43546-022-00395-z.
• Gonzalo Maldonado-Guzmán & Víctor Manuel Molina-Morejón & Raymundo Juárez-del Toro, 2023, "Brand Management Measurement in Mexican Small Firms: Empirical Evidence," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 13, issue 5, pages 1-7.
• Yueh-Shian Lee, 2023, "The Relationships among Digital Marketing, Brand Emotional Attachment and Brand Attitude," Journal of Applied Finance & Banking, SCIENPRESS Ltd, volume 13, issue 2, pages 1-3.
• Kristina Samašonok & Margarita Išoraitė, 2023, "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 102-122, March, DOI: 10.9770/jesi.2023.10.3(8).
• Jarmila Straková & Jaroslav Kollmann & Jaroslav Kollmann & Yaroslava Kostiuk & Yaroslava Kostiuk & Mykola Palinchak & Filip Černák, 2023, "Riskiness of value-creating corporate activities and their influence on strategic management of engineering companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 383-398, March, DOI: 10.9770/jesi.2023.10.3(25).
• Margarita Išoraitė & Irena Alperytė, 2023, "Creativity in times of war and pandemics," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 399-419, March, DOI: 10.9770/jesi.2023.10.3(26).
• Sorin Somitca & Alina Somitca & Elena Hlaciuc, 2023, "Insight into the resilience of the Romanian economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 84-101, March, DOI: 10.9770/jesi.2023.10.3(7).
• Alena Srbová & Nikola Sagapova, 2023, "Fairtrade products in retail chains: Case study in the Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 4, pages 105-117, June, DOI: 10.9770/jesi.2023.10.4(7).
• Michael C. Cant & Cornelius Bothma, 2023, "Fashion retail strategies in-store design and planning: the case of South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 4, pages 408-427, June, DOI: 10.9770/jesi.2023.10.4(25).
• Michal Varmus & Milan Kubina & Martin Mičiak & Pavol Boško & Ivan Greguška, 2023, "More sustainable sports organizations' operation as a result of fan involvement into the processes of decision-making and community building," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 1, pages 10-38, September, DOI: 10.9770/jesi.2023.11.1(1).
• Tom Gräsner & Roland Vogt, 2023, "Integrated Acceptance Model for On-demand Car Functions: exploring determinants of drivers' acceptance," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 1, pages 132-163, September, DOI: 10.9770/jesi.2023.11.1(8).
• Radim Dušek, 2023, "Building a career in marketing communication in a sustainable development era: which key competencies are required?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 10-22, December, DOI: 10.9770/jesi.2023.11.2(1).
• Eva Jaderná & Alena Srbová, 2023, "Differences in sustainable nutrition behaviour of different generations of Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 23-36, December, DOI: 10.9770/jesi.2023.11.2(2).
• Petr Kučera & Daniela Cmuntová, 2023, "Design and implementation of a CRM system to optimize business processes of a trading company," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 363-380, December, DOI: 10.9770/jesi.2023.11.2(25).
• Ivan Dimitrov & Nadezhda Koprinkova-Noncheva & Adile Dimitrova, 2023, "Key factors and conditions for implementing the drop-shipping method as an alternative to traditional supply chain," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 498-515, December, DOI: 10.9770/jesi.2023.11.2(33).
• Margarita Išoraitė & Nikolaj Ambrusevič, 2023, "Peculiarities of sensory marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 67-78, December, DOI: 10.9770/jesi.2023.11.2(5).
• Dargel, Lukas & Thomas-Agnan, Christine, 2023, "The link between multiplicative competitive interaction models and compositional data regression with a total," TSE Working Papers, Toulouse School of Economics (TSE), number 23-1455, Jul.
• Martha E. Theron & Michael C. Cant & Johannes A. Wiid, 2023, "Corporate Social Responsibility In The South African Retail Sector: Are Employees Aware Of What Their Employers Are Doing?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 21, issue 1, pages 41-52, May.
• Alieva Arzu, 2023, "Factors of formation of customer loyalty to the baby food brand," Working Papers, Moscow State University, Faculty of Economics, number 0050, Jan.
• Nigar Huseynli & Gozde Kandemir & Bahman Huseynli, 2023, "Analysis of consumer behaviour variables influencing the adoption of mobile banking," Upravlenets, Ural State University of Economics, volume 14, issue 1, pages 60-73, March, DOI: 10.29141/2218-5003-2023-14-1-5.
• Ali Tehci & Nihan Senbursa, 2023, "Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude," Upravlenets, Ural State University of Economics, volume 14, issue 1, pages 74-85, March, DOI: 10.29141/2218-5003-2023-14-1-6.
• Marina E. Tsoy & Vladislav Yu. Shchekoldin, 2023, "MRFM-analysis for customer segmentation in the industrial equipment market," Upravlenets, Ural State University of Economics, volume 14, issue 2, pages 90-99, May, DOI: 10.29141/2218-5003-2023-14-2-7.
• Yagmur Kerse, 2023, "Effect of customer-company fit on customer tolerance: The moderating role of gender difference," Upravlenets, Ural State University of Economics, volume 14, issue 6, pages 19-32, December, DOI: 10.29141/2218-5003-2023-14-6-2.
• Buehler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023, "Circular Business Models: Product Design and Consumer Participation," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 2302, Jan.
• Nadezhda Dimova, 2023, "The Challenges To The Communication Strategy In The Introduction Of Sustainable Product Innovations In The Conditions Of Digitalization," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 143-148.
• Bilyana Ivanova, 2023, "Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 188-195.
• Borislav Atanasov, 2023, "Some Aspects Of The Impact Of Mobile Applications On Consumers’ Lives," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 230-237.
• Violeta Peteva, 2023, "Consumer Experience And The New Technologies In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 280-287.
• Dancho Danchev, 2023, "Conceptual Frame Of Consumer Experience Strategy In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 34-46.
• Ivelina IVANOVA-KADIRI, 2023, "Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age," Business & Management Compass, University of Economics Varna, issue 2, pages 101-109.
• Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023, "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
• Ivelina Bayode Olusanya BABATUNDE & Idris Adegboyega ONIKOYI & Bolanle M. SANUSI & Abosede OJEWANDE, 2023, "Building Effective Marketing Partners: a Tactical Tool to Achieve Customer Retention in the Face of Strong Competitors," Business & Management Compass, University of Economics Varna, issue 3, pages 171-181.
• Zaborski Artur & Pełka Marcin, 2023, "The Unfolding Analysis for Symbolic Objects Based on the Example of the External Car Advertisement Evaluation," Econometrics. Advances in Applied Data Analysis, Sciendo, volume 27, issue 4, pages 15-28, December, DOI: 10.15611/eada.2023.4.02.
• Wallusch Jacek, 2023, "Pricing and data science: The tale of two accidentally parallel transitions," Economics and Business Review, Sciendo, volume 9, issue 2, pages 115-132, April, DOI: 10.18559/ebr.2023.2.739.
• Kreicbergs Toms, 2023, "The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions," Economics and Business, Sciendo, volume 37, issue 1, pages 135-151, January, DOI: 10.2478/eb-2023-0009.
• Boudechiche Yasmine & Bouchareb Abdelouahab, 2023, "Consumer Practices at the Junction of the Digital Era and COVID 19 in Ali Mendjeli New Town, Constantine, Algeria," Economics and Business, Sciendo, volume 37, issue 1, pages 152-171, January, DOI: 10.2478/eb-2023-0010.
• Nadanyiova Margareta & Sujanska Lucia, 2023, "The Impact of Influencer Marketing on the Decision-Making Process of Generation Z," Economics and Culture, Sciendo, volume 20, issue 1, pages 68-76, June, DOI: 10.2478/jec-2023-0006.
• Beresecká Janka & Hudáková Monika & Svetlíková Veronika & Vicianová Jana Hroncová & Hronec Štefan, 2023, "Use of Movable Cultural Heritage Through Libraries in Slovakia," Economics and Culture, Sciendo, volume 20, issue 2, pages 1-11, December, DOI: 10.2478/jec-2023-0012.
• Grantina Elina & Budanceva Jelena, 2023, "Incorporating Art Events Into Marketing Activities - Good Practice By European Zoos," Economics and Culture, Sciendo, volume 20, issue 2, pages 12-31, December, DOI: 10.2478/jec-2023-0013.
• Rohanaraj Thangarasa Tiburtrious Andrew, 2023, "The Purchase Behaviour Towards Consumer Goods During Economic Crisis – A Middle Eastern Perspective," Economics, Sciendo, volume 11, issue 1, pages 85-106, June, DOI: 10.2478/eoik-2023-0001.
• Ke Binbin & Wel Che Aniza Che, 2023, "Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment," Economics, Sciendo, volume 11, issue s1, pages 109-120, December, DOI: 10.2478/eoik-2023-0064.
• Krzyżewski Remigiusz, 2023, "Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organisations?," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 16, issue 2, pages 330-341, June, DOI: 10.2478/ers-2023-0021.
• Herawati Andry & Sarwani Sarwani & Sri Lestari Damajanti & Listyawati Liling & Raharja Alda, 2023, "Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 16, issue 4, pages 567-597, December, DOI: 10.2478/ers-2023-0036.
• Singh Abhey & Kiran & Sihag Shakuntla, 2023, "Changing Pattern of Prices and Arrivals of Agricultural Commodities Through e-NAM: A Case Study of Sirsa Apmc in Haryana," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 16, issue 4, pages 694-707, December, DOI: 10.2478/ers-2023-0042.
• Lacković Stjepan & Baralić Marina & Šporčić Mateja, 2023, "A Comparative Analysis of the Corporate Ideologies of Banks Operating in the Republic of Croatia," Folia Oeconomica Stetinensia, Sciendo, volume 23, issue 1, pages 124-143, June, DOI: 10.2478/foli-2023-0007.
• Fatoki Olawale, 2023, "Participative Leadership and Employee Job Satisfaction: The Mediating Effects of Psychological Empowerment and Work Engagement," Foundations of Management, Sciendo, volume 15, issue 1, pages 161-176, January, DOI: 10.2478/fman-2023-0012.
• Nguyen Phuong Mai & Vo Nam D., 2023, "Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country," Foundations of Management, Sciendo, volume 15, issue 1, pages 35-50, January, DOI: 10.2478/fman-2023-0003.
• Kolwas Szymon & Domański Jarosław, 2023, "Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework," Foundations of Management, Sciendo, volume 15, issue 1, pages 79-88, January, DOI: 10.2478/fman-2023-0006.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023, "Critical Understanding of Existing Entrepreneurial Marketing Models: 2002 – 2022," Foundations of Management, Sciendo, volume 15, issue 1, pages 89-100, January, DOI: 10.2478/fman-2023-0007.
• Witek-Hajduk Marzanna Katarzyna & Grudecka Anna, 2023, "Ways to neutralize the country-of-origin effect in the emerging market firms international branding," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 59, issue 1, pages 46-56, March, DOI: 10.2478/ijme-2022-0027.
• Santiago Joanna Krywalski, 2023, "The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review," Journal of Economics and Management, Sciendo, volume 45, issue 1, pages 237-289, January, DOI: 10.22367/jem.2023.45.11.
• Santiago Joanna Krywalski & Su Xiaolin, 2023, "Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention," Journal of Intercultural Management, Sciendo, volume 15, issue 1, pages 4-40, March, DOI: 10.2478/joim-2023-0001.
• Ignatowski Grzegorz & Stopczyński Bartłomiej & Sułkowski Łukasz, 2023, "Familiness in Building the Brand Image of Family Businesses through Social Media," Journal of Intercultural Management, Sciendo, volume 15, issue 4, pages 105-146, December, DOI: 10.2478/joim-2023-0020.
• Sułkowski Łukasz & Ignatowski Grzegorz & Seliga Robert & Trębska Joanna, 2023, "A Perspective on the Use of Advertising Tools in the Catholic Church in Poland," Journal of Intercultural Management, Sciendo, volume 15, issue 4, pages 178-199, December, DOI: 10.2478/joim-2023-0022.
• Kiczmachowska Ewa E. & de Pourbaix Paweł & Jemielniak Dariusz, 2023, "Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 1-16, June, DOI: 10.2478/minib-2023-0007.
• Błoński Krzysztof, 2023, "Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 111-133, June, DOI: 10.2478/minib-2023-0012.
• Mruk-Tomczak Dobrosława & Jerzyk Ewa, 2023, "Crowdfunding for University Projects Based on GOuep.pl," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 17-40, June, DOI: 10.2478/minib-2023-0008.
• Macalik Joanna, 2023, "Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 41-60, June, DOI: 10.2478/minib-2023-0009.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2023, "The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 61-80, June, DOI: 10.2478/minib-2023-0010.
• Kozielski Robert & Wilczewska Donata, 2023, "The Use of Marketing Indicators in Poland — Towards Evidence-Based Management," Marketing of Scientific and Research Organizations, Sciendo, volume 47, issue 1, pages 1-16, March, DOI: 10.2478/minib-2023-0001.
• Kozielski Robert, 2023, "Marketing in the Context of Organisational Market Resilience," Marketing of Scientific and Research Organizations, Sciendo, volume 47, issue 1, pages 17-30, March, DOI: 10.2478/minib-2023-0002.
• Pluta-Olearnik Mirosława & Buda Aneta, 2023, "Corporate Social Responsibility Practices in the Energy Industry — Trends of Change," Marketing of Scientific and Research Organizations, Sciendo, volume 47, issue 1, pages 31-48, March, DOI: 10.2478/minib-2023-0003.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023, "Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria," Marketing of Scientific and Research Organizations, Sciendo, volume 49, issue 3, pages 1-26, September, DOI: 10.2478/minib-2023-0013.
• Czerska Iwona, 2023, "Digital Transformation in Health Care and Its Marketing Dimension," Marketing of Scientific and Research Organizations, Sciendo, volume 49, issue 3, pages 27-46, September, DOI: 10.2478/minib-2023-0014.
• Mousli Liza & Larras Chafika & Bouchetara Mehdi & Iraten Sabrina, 2023, "Personal and Social Skills’ Impact on Marketing Effectiveness," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 137-164, December, DOI: 10.2478/minib-2023-0026.
• Gregor Bogdan & Gwiaździński Emilian, 2023, "Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 21-42, December, DOI: 10.2478/minib-2023-0021.
• Golik-Górecka Grażyna, 2023, "Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 73-92, December, DOI: 10.2478/minib-2023-0023.
• Diouani Hela & Bechelaghem Khadidja & Graa Amel, 2023, "Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 93-114, December, DOI: 10.2478/minib-2023-0024.
• Mishra Punit Kumar, 2023, "Serving Rural Market Via E-Commerce: A Study for Consumer Durables," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 45, issue 2, pages 142-151, June, DOI: 10.15544/mts.2023.15.
• Konyev Anna & Dolgalova Olena & Yeshchenko Maryna, 2023, "Peculiarities of the Management of Housing and Public Utilities Under VUCA-Reality Conditions," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 45, issue 2, pages 202-212, June, DOI: 10.15544/mts.2023.20.
• Lozhachevska Olena & Taranenko Artem & Raikovska Inna & Pleskach Oleksandr & Kupchyshyna Olga & Shatskaya Zorina & Puzyryova Polina, 2023, "Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 45, issue 4, pages 314-333, December, DOI: 10.15544/mts.2023.32.
• Krupka Zoran, 2023, "Exploring the Influence of Sensory Marketing on Brand Perception," Naše gospodarstvo/Our economy, Sciendo, volume 69, issue 3, pages 45-55, September, DOI: 10.2478/ngoe-2023-0017.
• Cellmer Radosław, 2023, "Local Amenities – Spatial Modelling of Market Potential Based on Open Data," Real Estate Management and Valuation, Sciendo, volume 31, issue 4, pages 57-64, December, DOI: 10.2478/remav-2023-0030.
• Užar Dubravka & Filipović Jelena, 2023, "Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model," South East European Journal of Economics and Business, Sciendo, volume 18, issue 2, pages 87-96, December, DOI: 10.2478/jeb-2023-0020.
• Hajisafi Amir, 2023, "Predictors of Consumer Aggression Toward Inclusive Brands: A Mixed Methods Investigation," Timisoara Journal of Economics and Business, Sciendo, volume 16, issue 2, pages 159-184, DOI: 10.2478/tjeb-2023-0009.
• Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2023, "Willingness to pay for policies to reduce health risks from COVID‐19: Evidence from U.S. professional sports," Health Economics, John Wiley & Sons, Ltd., volume 32, issue 1, pages 218-231, January, DOI: 10.1002/hec.4618.
• Jay Prag & Amanda Ishak Prag, 2023, "COVID-U:Business Lessons from a Pandemic," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13181, ISBN: ARRAY(0x6d06a728).
• Robert J Thomas, 2023, "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196, ISBN: ARRAY(0x6dfd12c0).
• Russell S Winer & Scott A Neslin (ed.), 2023, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305, ISBN: ARRAY(0x6d316a78).
• David M Boje (ed.), 2023, "A World Scientific Encyclopedia of Business Storytelling:Set 1: Corporate and Business Strategies of Business Storytelling(A 5-Volume Set)Volume 1: Business Storytelling in EntrepreneurshipVolume 2: History and Business StorytellingVolume 3: Business," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13336, ISBN: ARRAY(0x6da8e9d0).
• Neeta Lachmandas-Sakellariou, 2023, "Stay Relevant to Stay Profitable:Service Transformation Strategies to Grow Your Customers in Unprecedented Times," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13352, ISBN: ARRAY(0x6dd9da78).
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023, "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, ISBN: ARRAY(0x6c70e4c0).
• Howard Pong Yuen Lam, 2023, "Marketing Research with R and Python," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13446, ISBN: ARRAY(0x6c91e188).
• David M Boje (ed.), 2023, "A World Scientific Encyclopedia of Business Storytelling:Set 2: Methodologies and Big Data Analysis of Business Storytelling(A 5-Volume Set)Volume 1: Business True StorytellingVolume 2: Business Storytelling and SustainabilityVolume 3: Business Story," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13531, ISBN: ARRAY(0x6e65fa78).
• Ashok Charan, 2023, "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Retail and Statistics," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, ISBN: ARRAY(0x6de23440).
• Chezy Ofir & Robert J Thomas, 2023, "Signposts for Brand Tragedies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Technology Myopia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Ruptured Loyalties," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Bruising Viral Spirals," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Catastrophes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Leadership Lost," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Psychic Prisons," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Scott A. Neslin & Russell S. Winer, 2023, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2023, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2023, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller & Renana Peres, 2023, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2023, "Market Structure," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023, "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• P. K. Kannan & Liye Ma, 2023, "AI and Machine Learning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023, "Field Experiments," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2023, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tülin Erdem & Joffre Swait, 2023, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eunkyu Lee & Richard Staelin, 2023, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2023, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2023, "The Internet as a Social Medium," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter J. Danaher & Andrew T. Stephen, 2023, "Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Roland T. Rust & Ming-Hui Huang, 2023, "Service Marketing Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2023, "Models of Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2023, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2023, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Michel Wedel & Wayne S. DeSarbo, 2023, "Market Segmentation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023, "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Stephan Dahl & Jeff French, 2023, "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nicole “Nikki” Lemire-Garlic, 2023, "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Anne Gregory, 2023, "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".