Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2023

• Sorin Somitca & Alina Somitca & Elena Hlaciuc, 2023, "Insight into the resilience of the Romanian economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 84-101, March, DOI: 10.9770/jesi.2023.10.3(7).
• Alena Srbová & Nikola Sagapova, 2023, "Fairtrade products in retail chains: Case study in the Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 4, pages 105-117, June, DOI: 10.9770/jesi.2023.10.4(7).
• Michael C. Cant & Cornelius Bothma, 2023, "Fashion retail strategies in-store design and planning: the case of South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 4, pages 408-427, June, DOI: 10.9770/jesi.2023.10.4(25).
• Michal Varmus & Milan Kubina & Martin Mičiak & Pavol Boško & Ivan Greguška, 2023, "More sustainable sports organizations' operation as a result of fan involvement into the processes of decision-making and community building," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 1, pages 10-38, September, DOI: 10.9770/jesi.2023.11.1(1).
• Tom Gräsner & Roland Vogt, 2023, "Integrated Acceptance Model for On-demand Car Functions: exploring determinants of drivers' acceptance," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 1, pages 132-163, September, DOI: 10.9770/jesi.2023.11.1(8).
• Radim Dušek, 2023, "Building a career in marketing communication in a sustainable development era: which key competencies are required?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 10-22, December, DOI: 10.9770/jesi.2023.11.2(1).
• Eva Jaderná & Alena Srbová, 2023, "Differences in sustainable nutrition behaviour of different generations of Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 23-36, December, DOI: 10.9770/jesi.2023.11.2(2).
• Petr Kučera & Daniela Cmuntová, 2023, "Design and implementation of a CRM system to optimize business processes of a trading company," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 363-380, December, DOI: 10.9770/jesi.2023.11.2(25).
• Ivan Dimitrov & Nadezhda Koprinkova-Noncheva & Adile Dimitrova, 2023, "Key factors and conditions for implementing the drop-shipping method as an alternative to traditional supply chain," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 498-515, December, DOI: 10.9770/jesi.2023.11.2(33).
• Margarita Išoraitė & Nikolaj Ambrusevič, 2023, "Peculiarities of sensory marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 67-78, December, DOI: 10.9770/jesi.2023.11.2(5).
• Dargel, Lukas & Thomas-Agnan, Christine, 2023, "The link between multiplicative competitive interaction models and compositional data regression with a total," TSE Working Papers, Toulouse School of Economics (TSE), number 23-1455, Jul.
• Martha E. Theron & Michael C. Cant & Johannes A. Wiid, 2023, "Corporate Social Responsibility In The South African Retail Sector: Are Employees Aware Of What Their Employers Are Doing?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 21, issue 1, pages 41-52, May.
• Alieva Arzu, 2023, "Factors of formation of customer loyalty to the baby food brand," Working Papers, Moscow State University, Faculty of Economics, number 0050, Jan.
• Nigar Huseynli & Gozde Kandemir & Bahman Huseynli, 2023, "Analysis of consumer behaviour variables influencing the adoption of mobile banking," Upravlenets, Ural State University of Economics, volume 14, issue 1, pages 60-73, March, DOI: 10.29141/2218-5003-2023-14-1-5.
• Ali Tehci & Nihan Senbursa, 2023, "Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude," Upravlenets, Ural State University of Economics, volume 14, issue 1, pages 74-85, March, DOI: 10.29141/2218-5003-2023-14-1-6.
• Marina E. Tsoy & Vladislav Yu. Shchekoldin, 2023, "MRFM-analysis for customer segmentation in the industrial equipment market," Upravlenets, Ural State University of Economics, volume 14, issue 2, pages 90-99, May, DOI: 10.29141/2218-5003-2023-14-2-7.
• Yagmur Kerse, 2023, "Effect of customer-company fit on customer tolerance: The moderating role of gender difference," Upravlenets, Ural State University of Economics, volume 14, issue 6, pages 19-32, December, DOI: 10.29141/2218-5003-2023-14-6-2.
• Buehler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023, "Circular Business Models: Product Design and Consumer Participation," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 2302, Jan.
• Nadezhda Dimova, 2023, "The Challenges To The Communication Strategy In The Introduction Of Sustainable Product Innovations In The Conditions Of Digitalization," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 143-148.
• Bilyana Ivanova, 2023, "Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 188-195.
• Borislav Atanasov, 2023, "Some Aspects Of The Impact Of Mobile Applications On Consumers’ Lives," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 230-237.
• Violeta Peteva, 2023, "Consumer Experience And The New Technologies In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 280-287.
• Dancho Danchev, 2023, "Conceptual Frame Of Consumer Experience Strategy In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 34-46.
• Ivelina IVANOVA-KADIRI, 2023, "Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age," Business & Management Compass, University of Economics Varna, issue 2, pages 101-109.
• Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023, "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
• Ivelina Bayode Olusanya BABATUNDE & Idris Adegboyega ONIKOYI & Bolanle M. SANUSI & Abosede OJEWANDE, 2023, "Building Effective Marketing Partners: a Tactical Tool to Achieve Customer Retention in the Face of Strong Competitors," Business & Management Compass, University of Economics Varna, issue 3, pages 171-181.
• Zaborski Artur & Pełka Marcin, 2023, "The Unfolding Analysis for Symbolic Objects Based on the Example of the External Car Advertisement Evaluation," Econometrics. Advances in Applied Data Analysis, Sciendo, volume 27, issue 4, pages 15-28, December, DOI: 10.15611/eada.2023.4.02.
• Wallusch Jacek, 2023, "Pricing and data science: The tale of two accidentally parallel transitions," Economics and Business Review, Sciendo, volume 9, issue 2, pages 115-132, April, DOI: 10.18559/ebr.2023.2.739.
• Kreicbergs Toms, 2023, "The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions," Economics and Business, Sciendo, volume 37, issue 1, pages 135-151, January, DOI: 10.2478/eb-2023-0009.
• Boudechiche Yasmine & Bouchareb Abdelouahab, 2023, "Consumer Practices at the Junction of the Digital Era and COVID 19 in Ali Mendjeli New Town, Constantine, Algeria," Economics and Business, Sciendo, volume 37, issue 1, pages 152-171, January, DOI: 10.2478/eb-2023-0010.
• Nadanyiova Margareta & Sujanska Lucia, 2023, "The Impact of Influencer Marketing on the Decision-Making Process of Generation Z," Economics and Culture, Sciendo, volume 20, issue 1, pages 68-76, June, DOI: 10.2478/jec-2023-0006.
• Beresecká Janka & Hudáková Monika & Svetlíková Veronika & Vicianová Jana Hroncová & Hronec Štefan, 2023, "Use of Movable Cultural Heritage Through Libraries in Slovakia," Economics and Culture, Sciendo, volume 20, issue 2, pages 1-11, December, DOI: 10.2478/jec-2023-0012.
• Grantina Elina & Budanceva Jelena, 2023, "Incorporating Art Events Into Marketing Activities - Good Practice By European Zoos," Economics and Culture, Sciendo, volume 20, issue 2, pages 12-31, December, DOI: 10.2478/jec-2023-0013.
• Rohanaraj Thangarasa Tiburtrious Andrew, 2023, "The Purchase Behaviour Towards Consumer Goods During Economic Crisis – A Middle Eastern Perspective," Economics, Sciendo, volume 11, issue 1, pages 85-106, June, DOI: 10.2478/eoik-2023-0001.
• Ke Binbin & Wel Che Aniza Che, 2023, "Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment," Economics, Sciendo, volume 11, issue s1, pages 109-120, December, DOI: 10.2478/eoik-2023-0064.
• Krzyżewski Remigiusz, 2023, "Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organisations?," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 16, issue 2, pages 330-341, June, DOI: 10.2478/ers-2023-0021.
• Herawati Andry & Sarwani Sarwani & Sri Lestari Damajanti & Listyawati Liling & Raharja Alda, 2023, "Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 16, issue 4, pages 567-597, December, DOI: 10.2478/ers-2023-0036.
• Singh Abhey & Kiran & Sihag Shakuntla, 2023, "Changing Pattern of Prices and Arrivals of Agricultural Commodities Through e-NAM: A Case Study of Sirsa Apmc in Haryana," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 16, issue 4, pages 694-707, December, DOI: 10.2478/ers-2023-0042.
• Lacković Stjepan & Baralić Marina & Šporčić Mateja, 2023, "A Comparative Analysis of the Corporate Ideologies of Banks Operating in the Republic of Croatia," Folia Oeconomica Stetinensia, Sciendo, volume 23, issue 1, pages 124-143, June, DOI: 10.2478/foli-2023-0007.
• Fatoki Olawale, 2023, "Participative Leadership and Employee Job Satisfaction: The Mediating Effects of Psychological Empowerment and Work Engagement," Foundations of Management, Sciendo, volume 15, issue 1, pages 161-176, January, DOI: 10.2478/fman-2023-0012.
• Nguyen Phuong Mai & Vo Nam D., 2023, "Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country," Foundations of Management, Sciendo, volume 15, issue 1, pages 35-50, January, DOI: 10.2478/fman-2023-0003.
• Kolwas Szymon & Domański Jarosław, 2023, "Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework," Foundations of Management, Sciendo, volume 15, issue 1, pages 79-88, January, DOI: 10.2478/fman-2023-0006.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023, "Critical Understanding of Existing Entrepreneurial Marketing Models: 2002 – 2022," Foundations of Management, Sciendo, volume 15, issue 1, pages 89-100, January, DOI: 10.2478/fman-2023-0007.
• Witek-Hajduk Marzanna Katarzyna & Grudecka Anna, 2023, "Ways to neutralize the country-of-origin effect in the emerging market firms international branding," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 59, issue 1, pages 46-56, March, DOI: 10.2478/ijme-2022-0027.
• Santiago Joanna Krywalski, 2023, "The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review," Journal of Economics and Management, Sciendo, volume 45, issue 1, pages 237-289, January, DOI: 10.22367/jem.2023.45.11.
• Santiago Joanna Krywalski & Su Xiaolin, 2023, "Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention," Journal of Intercultural Management, Sciendo, volume 15, issue 1, pages 4-40, March, DOI: 10.2478/joim-2023-0001.
• Ignatowski Grzegorz & Stopczyński Bartłomiej & Sułkowski Łukasz, 2023, "Familiness in Building the Brand Image of Family Businesses through Social Media," Journal of Intercultural Management, Sciendo, volume 15, issue 4, pages 105-146, December, DOI: 10.2478/joim-2023-0020.
• Sułkowski Łukasz & Ignatowski Grzegorz & Seliga Robert & Trębska Joanna, 2023, "A Perspective on the Use of Advertising Tools in the Catholic Church in Poland," Journal of Intercultural Management, Sciendo, volume 15, issue 4, pages 178-199, December, DOI: 10.2478/joim-2023-0022.
• Kiczmachowska Ewa E. & de Pourbaix Paweł & Jemielniak Dariusz, 2023, "Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 1-16, June, DOI: 10.2478/minib-2023-0007.
• Błoński Krzysztof, 2023, "Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 111-133, June, DOI: 10.2478/minib-2023-0012.
• Mruk-Tomczak Dobrosława & Jerzyk Ewa, 2023, "Crowdfunding for University Projects Based on GOuep.pl," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 17-40, June, DOI: 10.2478/minib-2023-0008.
• Macalik Joanna, 2023, "Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 41-60, June, DOI: 10.2478/minib-2023-0009.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2023, "The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 61-80, June, DOI: 10.2478/minib-2023-0010.
• Kozielski Robert & Wilczewska Donata, 2023, "The Use of Marketing Indicators in Poland — Towards Evidence-Based Management," Marketing of Scientific and Research Organizations, Sciendo, volume 47, issue 1, pages 1-16, March, DOI: 10.2478/minib-2023-0001.
• Kozielski Robert, 2023, "Marketing in the Context of Organisational Market Resilience," Marketing of Scientific and Research Organizations, Sciendo, volume 47, issue 1, pages 17-30, March, DOI: 10.2478/minib-2023-0002.
• Pluta-Olearnik Mirosława & Buda Aneta, 2023, "Corporate Social Responsibility Practices in the Energy Industry — Trends of Change," Marketing of Scientific and Research Organizations, Sciendo, volume 47, issue 1, pages 31-48, March, DOI: 10.2478/minib-2023-0003.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023, "Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria," Marketing of Scientific and Research Organizations, Sciendo, volume 49, issue 3, pages 1-26, September, DOI: 10.2478/minib-2023-0013.
• Czerska Iwona, 2023, "Digital Transformation in Health Care and Its Marketing Dimension," Marketing of Scientific and Research Organizations, Sciendo, volume 49, issue 3, pages 27-46, September, DOI: 10.2478/minib-2023-0014.
• Mousli Liza & Larras Chafika & Bouchetara Mehdi & Iraten Sabrina, 2023, "Personal and Social Skills’ Impact on Marketing Effectiveness," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 137-164, December, DOI: 10.2478/minib-2023-0026.
• Gregor Bogdan & Gwiaździński Emilian, 2023, "Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 21-42, December, DOI: 10.2478/minib-2023-0021.
• Golik-Górecka Grażyna, 2023, "Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 73-92, December, DOI: 10.2478/minib-2023-0023.
• Diouani Hela & Bechelaghem Khadidja & Graa Amel, 2023, "Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, volume 50, issue 4, pages 93-114, December, DOI: 10.2478/minib-2023-0024.
• Mishra Punit Kumar, 2023, "Serving Rural Market Via E-Commerce: A Study for Consumer Durables," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 45, issue 2, pages 142-151, June, DOI: 10.15544/mts.2023.15.
• Konyev Anna & Dolgalova Olena & Yeshchenko Maryna, 2023, "Peculiarities of the Management of Housing and Public Utilities Under VUCA-Reality Conditions," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 45, issue 2, pages 202-212, June, DOI: 10.15544/mts.2023.20.
• Lozhachevska Olena & Taranenko Artem & Raikovska Inna & Pleskach Oleksandr & Kupchyshyna Olga & Shatskaya Zorina & Puzyryova Polina, 2023, "Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 45, issue 4, pages 314-333, December, DOI: 10.15544/mts.2023.32.
• Krupka Zoran, 2023, "Exploring the Influence of Sensory Marketing on Brand Perception," Naše gospodarstvo/Our economy, Sciendo, volume 69, issue 3, pages 45-55, September, DOI: 10.2478/ngoe-2023-0017.
• Cellmer Radosław, 2023, "Local Amenities – Spatial Modelling of Market Potential Based on Open Data," Real Estate Management and Valuation, Sciendo, volume 31, issue 4, pages 57-64, December, DOI: 10.2478/remav-2023-0030.
• Užar Dubravka & Filipović Jelena, 2023, "Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model," South East European Journal of Economics and Business, Sciendo, volume 18, issue 2, pages 87-96, December, DOI: 10.2478/jeb-2023-0020.
• Hajisafi Amir, 2023, "Predictors of Consumer Aggression Toward Inclusive Brands: A Mixed Methods Investigation," Timisoara Journal of Economics and Business, Sciendo, volume 16, issue 2, pages 159-184, DOI: 10.2478/tjeb-2023-0009.
• Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2023, "Willingness to pay for policies to reduce health risks from COVID‐19: Evidence from U.S. professional sports," Health Economics, John Wiley & Sons, Ltd., volume 32, issue 1, pages 218-231, January, DOI: 10.1002/hec.4618.
• Jay Prag & Amanda Ishak Prag, 2023, "COVID-U:Business Lessons from a Pandemic," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13181, ISBN: ARRAY(0x5fe69820), September.
• Robert J Thomas, 2023, "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196, ISBN: ARRAY(0x609db8e8), September.
• Russell S Winer & Scott A Neslin (ed.), 2023, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305, ISBN: ARRAY(0x60636c90), September.
• David M Boje (ed.), 2023, "A World Scientific Encyclopedia of Business Storytelling:Set 1: Corporate and Business Strategies of Business Storytelling(A 5-Volume Set)Volume 1: Business Storytelling in EntrepreneurshipVolume 2: History and Business StorytellingVolume 3: Business," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13336, ISBN: ARRAY(0x5f6553b0), September.
• Neeta Lachmandas-Sakellariou, 2023, "Stay Relevant to Stay Profitable:Service Transformation Strategies to Grow Your Customers in Unprecedented Times," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13352, ISBN: ARRAY(0x5eda1878), September.
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023, "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, ISBN: ARRAY(0x5eff0f68), September.
• Howard Pong Yuen Lam, 2023, "Marketing Research with R and Python," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13446, ISBN: ARRAY(0x5f0b0c00), September.
• David M Boje (ed.), 2023, "A World Scientific Encyclopedia of Business Storytelling:Set 2: Methodologies and Big Data Analysis of Business Storytelling(A 5-Volume Set)Volume 1: Business True StorytellingVolume 2: Business Storytelling and SustainabilityVolume 3: Business Story," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13531, ISBN: ARRAY(0x5eb936b8), September.
• Ashok Charan, 2023, "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Retail and Statistics," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, ISBN: ARRAY(0x5fcfa2f8), September.
• Chezy Ofir & Robert J Thomas, 2023, "Signposts for Brand Tragedies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Technology Myopia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Ruptured Loyalties," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Bruising Viral Spirals," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Catastrophes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Leadership Lost," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Psychic Prisons," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Scott A. Neslin & Russell S. Winer, 2023, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2023, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2023, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller & Renana Peres, 2023, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2023, "Market Structure," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023, "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• P. K. Kannan & Liye Ma, 2023, "AI and Machine Learning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023, "Field Experiments," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2023, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tülin Erdem & Joffre Swait, 2023, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eunkyu Lee & Richard Staelin, 2023, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2023, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2023, "The Internet as a Social Medium," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter J. Danaher & Andrew T. Stephen, 2023, "Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Roland T. Rust & Ming-Hui Huang, 2023, "Service Marketing Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2023, "Models of Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2023, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2023, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Michel Wedel & Wayne S. DeSarbo, 2023, "Market Segmentation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023, "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Stephan Dahl & Jeff French, 2023, "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nicole “Nikki” Lemire-Garlic, 2023, "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Anne Gregory, 2023, "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Dang Nguyen & Michaela Jackson, 2023, "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Peter Jones, 2023, "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023, "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023, "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023, "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Sommer Kapitan, 2023, "Outrage and Activism," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Preeya Daya & Mlenga Jere, 2023, "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• David Micallef & Lukas Parker & Linda Brennan, 2023, "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Michaela Jackson & Michael Mehmet, 2023, "Social Media and Upstream Social Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023, "Social Media Messaging for Health," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Colleen E. Mills & Sussie C. Morrish, 2023, "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023, "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
• Lee, Joseph Lok-Man & Lau, Chammy Yan-Lam & Wong, Charlaine Wai-Ga, 2023, "Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 9, issue 2, pages 3-10, DOI: 10.5281/zenodo.10539175.
• Gericke, Jens & Mehn, Audrey & Rommel, Kai, 2023, "Kundenpräferenzen für Bio-Lebensmittel in Deutschen Lebensmittelläden. Ergebnisse eines Discrete-Choice Experiments," Research Journal for Applied Management (RJAM), International School of Management (ISM), Dortmund, volume 4, issue 1, pages 42-64.
• Zweigle, Tanja & Heinl, Jacqueline, 2023, "Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie von Kahneman," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2023).
• Vogel, Henrik, 2023, "The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention: Empirical evidence from Germany," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 3 (November 2023).
• Yusuf Öcel & Ismail Durak, 2023, "Examining the Relationship between Sensory Branding, Brand Awareness and Preference after a Blind Tasting Test: An Application on Tea Brands," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 21, issue 1, pages 97-113.
• Nguyen Quang Vinh & Luc Manh Hien & Tran Duc Thanh, 2023, "The Effect of Destination Image and Perceived Value on the Loyalty of International Tourists to Cultural Heritage Tourism in Hanoi," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 1, pages 87-114, March.
• Xiuqun Chen & Shun-Chi Yu & Xuemei Sun & Dan Wang, 2023, "Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 2, pages 166-195, June.
• Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023, "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 24-54, December.
• Veda Varsha Reddy B & Sathish A.S, 2023, "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 72-89, December.
• Perdana, Randitya & Prasasti, Arum, 2023, "Entrepreneurial orientation, company performance, and competitive advantage in Indonesian culinary SMEs," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 7, issue 1, pages 547-547, April, DOI: 10.26784/sbir.v7i1.547.
• Chiara Farronato & Andrey Fradkin & Alexander MacKay, 2023, "Self-Preferencing at Amazon: Evidence from Search Rankings," AEA Papers and Proceedings, American Economic Association, volume 113, pages 239-243, May, DOI: 10.1257/pandp.20231068.
• Ecaterina ȘIȘCAN, 2023, "Key Factors In Selecting Economic Higher Education Institution: Republic Of Moldova Case Study," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), volume 9, issue 1, pages 77-85, June, DOI: https://doi.org/10.53486/2537-6179..
• Iuliana Raluca Gheorghe & Victor Lorin Purcarea & Consuela Madalina Gheorghe, 2023, "Antecedents of Consumer Intentions towards E-waste Recycling. A Perspective on the Toy Industry from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 163-163, February.
• Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023, "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 1-28, February.
• Corina Pelau & Valentina Ghinea & Bogdan Hrib, 2023, "Social Image in the Online Environment Sustainable Motive for Book Sales During the Pandemic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue S17, pages 1081-1081, November.
• Carmen Acatrinei & Laura Daniela RoÈ™ca (Tănase) & Oana-Maria Secară & Traian Alexandru Năstase, 2023, "Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 17-25, April.
• Cristina Radu & Mihaela Constantinescu & Alexandru Ion Olteanu, 2023, "Using the Right Content on Social Media to Enhance Consumer Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 26-38, April.
• Diana-Elena Drăghici & Andreea Orîndaru & Mihaela Constantinescu & Alina Zelezneac, 2023, "Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 39-45, April.
• Natasha Nagel & Monica M. Popa Sârghie, 2023, "The Influence of Life Events on Young Consumers’ Compulsive Shopping Tendencies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 30-39, July.
• Pingjun Jiang, 2023, "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 40-45, July.
• Douglas Chiguvi & Thuso Sepepe, 2023, "An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 46-55, July.
• Dumitru Goldbach & Mădălina ViÈ™an & Valeria Oana Paraschiv & Ionel Dumitru, 2023, "Digitalization of Public Services and the Services Quality Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 9-17, July.
• Elena BOSTÄ‚NICÄ‚ & Åžtefan-Claudiu CÄ‚ESCU & Călin-Petrică VEGHEÅž & OlguÅ£a-Anca ORZAN, 2023, "Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 37-44, September.
• Haekal Adha AL-GIFFARI & Nafisa MAYUKH, 2023, "Transparency and Complexity: Comparative Critical Review of Mixed Methods Approaches in Marketing Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 45-55, September.
• Mihai Prelipcean & Carmen Acatrinei & Iasmina Gradinescu & Andrei Cânda, 2023, "The Impact of Blockchain Technology on Marketing through Social Media," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 46-54, April.
• Georgiana RUSU & Mihai-Cristian ORZAN & Petre Sorin SAVIN & Elena GOGA & Mihai PRELIPCEAN, 2023, "The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 56-63, September.
• Farai NYIKA & Mphokhethwa NDOU, 2023, "Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 18-26, December.
• Evann Keith TABASA & Marvin CRUZ, 2023, "Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 27-37, December.
• Iasmina-Iulia GRÄ‚DINESCU & Elena GOGA & Mihai PRELIPCEAN & Cristian GHEORGHE & OlguÈ›a Anca ORZAN, 2023, "Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 38-42, December.
• Marco PESTANA & Johannes CRONJE, 2023, "Computer-Simulated Environments in the Commercial Sector: Enhancing Customer Experience through 3D Spherical Image Technology," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 8-17, December.
• Hela DIOUANI & Amel GRAA & Khadidja BECHELAGHEM, 2023, "Digital Marketing Adoption Factors In Algerian Small And Medium Enterprises: A Tam Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 134-150, May.
• Mihai STOICA, 2023, "Organic Food Positioning: How Do Companies Want Their Brand To Be Perceived By Consumers?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 61-93, May.
• Russell KAMPANI & Pierre MOSTERT & Michelle Caroline VAN DER MERWE, 2023, "Trust And Economic Satisfaction As Antecedents, And Loyalty As Outcome, Of Small Business Customers’ Cooperation And Coordination In Banking Relationships," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-24, May.
• Ancuta REMETE & Laura BACALI & Marcel Ciprian POP & Brindusa Mariana BEJAN & Monica BOGDAN & Andrei PICOS, 2023, "Dental Services – To Fear Or Not To Fear? The Effect Of Music On Pain Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 94-109, May.
• Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, volume 4, issue 2, pages 248-260, March, DOI: 10.46656/access.2023.4.2(7).
• Francesca DI VIRGILIO & Radi DIMITROV & Liudmyla DOROKHOVA & Oleksii YERMOLENKO & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Innovation factors for high and middle-income countries in the innovation management context," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 434-452, July, DOI: 10.46656/access.2023.4.3(8).
• Shimelis Zewdie WERKE & Biniam Getnet AGAZU, 2023, "A systematic review of social media marketing during and after Covid-19 pandemic," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 453-467, July, DOI: 10.46656/access.2023.4.3(9).
• Kristian PENTUS, 2023, "A systematic review of food product conjoint analysis research," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 480-502, July, DOI: 10.46656/access.2023.4.3(11).
• Andrei DUMITRESCU, 2023, "Perceived Importance Of Product Aesthetics For Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 25, pages 1-14.
• COZMA Anghel-Tudorel, 2023, "Driving Towards Sustainability: Understanding The Dynamicsofelectricandplug-Inhybridvehicleadoption In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 25, pages 1-20.
• Xin Song, 2023, "Digital marketing vs. Luxury research: A Bibliometric Analysis," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 1, pages 110-137, June, DOI: https://doi.org/10.36105/theanahuac.
• Ekaterina Panarina, 2023, "The impact of customer and entrepreneur-oriented marketing on business performance: an empirical evidence of SMEs in Russia," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 1, pages 40-61, June, DOI: https://doi.org/10.36105/theanahuac.
• Rafael Díaz Castellanos, 2023, "The price of agave in Mexican states holding Designation of Origin of Tequila status, and its systematic depreciation over the forthcoming decade (2000-2031)," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 2, pages 12-37, December, DOI: https://doi.org/10.36105/theanahuac.
• Sourav Ray & Avichai Snir & Daniel Levy, 2023, "Retail Pricing Format and Rigidity of Regular Prices," Papers, arXiv.org, number 2306.17309, Jun.
• Mario Pepur & Goran Dedic & Duje Rogulj, 2023, "Influence Of Fan Identification And Perceived Group Norms On Fans' Purchasing Intentions Towards Current And Former Football Club Sponsor," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 1, pages 219-239, june, DOI: 10.17818/EMIP/2023/1.11.
• Nives Milinovic & Ivana First Komen, 2023, "Perceived Safety Of Natural Food Products: Influence Of Different Packaging Cues," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 375-390, december, DOI: 10.17818/EMIP/2023/2.4.
• Irena Pandza Bajs & Marina Tomas, 2023, "The Role Of Demographic And Socioeconomic Characteristics Of Generation Y Employees In The Perception Of The Effectiveness Of Personal Branding Factors, Career Satisfaction And Employability," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 409-431, december, DOI: 10.17818/EMIP/2023/2.6.
• Ridwan Ari Saputra & Jamaludin Khalid, 2023, "Effect Of Product Quality, Perceived Price And Accessibility On Customer Satisfaction: An Empirical Study In Indonesian Restaurants," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 143-152.
• Wahyu Agus Triono & Jamaludin Khalid, 2023, "Influence Of Service Quality, Brand Image And Accessibility On Hotel Customer Satisfaction In Indonesia," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 153-164.
• Rahmat Hidayat & Sutrisna Sutrisna & Nandan Limakrisna, 2023, "Effect Of Price And Ewom Toward Customer Value And The Implication To Custumer Loyalty In Kings’ Coffee Store," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 165-173.
• Valerii Bondarenko & Bogdana Vyshnivska, 2023, "Promotional Marketing As A Method Of Increasing Sales," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 4, issue 2, DOI: 10.30525/2661-5150/2023-2-3.
• Mariia Bahorka & Liudmila Kvasova & Nataliy Yurchenko, 2023, "Comprehensive Marketing System As A Basis For Increasing The Competitiveness Of Trade Enterprises In Modern Conditions Of Doing Business," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 1, DOI: 10.30525/2661-5169/2023-1-4.
• Mariia Bahorka & Liudmila Kvasova & Inna Abramovych, 2023, "Comprehensive Analytical Assessment Of Marketing Activities Of Enterprises As A Basis For Making Anti-Crisis Management Decisions," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-1.
• Luidmyla Kvasova & Larysa Kurbatska & Artur Balkovyj, 2023, "Development Of A Digital Marketing Strategy For A Ukrainian Agricultural Berry Company In International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-4.
• Luidmyla Kvasova & Larysa Kurbatska & Vladislav Bolovin, 2023, "Features Of Strategy Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-5.
• Luidmyla Kvasova & Larysa Kurbatska & Nikita Bolovin, 2023, "Features Of Image Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-6.
• Maia Seturi, 2023, "About The Importance And Benefits Of Event Marketing," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2661-5169/2023-4-1.
• Vitalii Smilyanets, 2023, "Functional Model Of The Management System For The Development Of Innovative Potential Of Airline Companies On The Basis Of Marketing Concept," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2661-5169/2023-4-3.
• Svitlana Kovalchuk & Iryna Perevozova & Dmytro Kobets, 2023, "Effectiveness Of Branding Of Intercompany Cooperation In The Context Of Economy Digitalisation," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 3, DOI: 10.30525/2256-0742/2023-9-3-116-124.
• Justinas Kisieliauskas & Evelina Sineviciute, 2023, "Colour Psychology Potential In Lithuanian Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 4, DOI: 10.30525/2256-0742/2023-9-4-1-10.
• Ahmed H. Alsharif & Lina Pileliene, 2023, "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 5, DOI: 10.30525/2256-0742/2023-9-5-1-12.
• Ejup Fejza & Alban Fejza, 2023, "Analysis of the Effects of the Service Quality on Client Satisfaction in the Tourism Sector in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 103-115.
• Reem Abou Khouzam, 2023, "The Role of Integrated Marketing Strategies on Hotel Performance during COVID-19 in Lebanon," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 674-686.
• Radka Bauerova & Halina Starzyczna & Šárka Zapletalova, 2023, "Who Are Online Grocery Shoppers?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 26, issue 1, pages 186-205, March, DOI: 10.15240/tul/001/2023-1-011.
• Robert Stefko & Beata Gavurova & Maria Olearova & Radovan Bacik & Lubomir Nebesky, 2023, "Extended model of mobile shopping acceptance: An empirical study of consumer behaviour," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 26, issue 4, pages 148-166, December, DOI: 10.15240/tul/001/2023-5-002.
• Erika KULCSAR & Janos LAZAR, 2023, "Why Brad Pitt?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Bilge BAYKAL & Sukru CINAR, 2023, "Factors Affecting Brand Loyalty in Turkish Participation Banking Sector," Journal of BRSA Banking and Financial Markets, Banking Regulation and Supervision Agency, volume 17, issue 1, pages 65-105.