Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2024

• Lelia Voinea & Dorin Vicentiu Popescu & Teodor Mihai Negrea & Razvan Dina, 2024, "Cultured Meat – From Scientific Challenge to Consumer Acceptance as Sustainable Food Source," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 65, pages 346-346, February.
• Dumitru Miron & Raluca Ecaterina Brandabur & Daniel Nicolae Maita & Flavius Cosmin Darie & Dumitru Goldbach & Ion-Danu? Lixandru, 2024, "The Influence of Contexts in the Process of Choosing a University Product," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 66, pages 665-665, Aprilie.
• Mirela Catalina Turkes & Aurelia-Felicia Stancioiu & Cristian-Silviu Banacu, 2024, "The Intention to Use ChatGPT in Office Work in Romania: Between Utility and Hedonic Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 67, pages 783-783, August.
• Vaida Mardosaite & Edmundas Jasinskas & Giedrius Romeika, 2024, "The Transformation of Digital Innovative Services in Retail Trade Due to the COVID-19 Pandemic: A Systematic Review," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 67, pages 885-885, August.
• Erik Jansto & Juraj Cheben & Peter Sed k & Radovan Savov, 2024, "Influence of Labelling Features on Purchase Decisions: Exploratory Study into the Generation Z Beverage Consumption Patterns," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 67, pages 927-927, August.
• Oana Pricopoaia & Irina Susanu & Sofia David & Florina Oana Virlanuta, 2024, "Applying Digital Marketing Strategies to Promote Tourist Areas in Romania in the Digital Era," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue Special 1, pages 1082-1082, November.
• Delia Popescu & Ionut-Andrei Militaru & Daniel Bulin & Valentin Nita & Iuliana Pop & Cristina Ioana Balint (Curutiu), 2024, "Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue Special 1, pages 1160-1160, November.
• Elvira Saez-Gonzalez & Juan Carlos Gazquez-Abad, 2024, "Could Assortment Rationalisation Help Reduce Food Waste in Grocery Stores?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue Special 1, pages 1292-1292, November.
• Jose Luis Ruiz-Real & Juan Uribe-Toril & Maria del Mar Martin-Garcia, 2024, "How Do Different Product Categories Involve the Retailer s Assortment Management Strategies? The Case of the US," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue Special 1, pages 1311-1311, November.
• Andriati FITRININGRUM & Seika PARAMUDITA, 2024, "Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 18-28, March.
• Laura Daniela ROȘCA & Iulia CURIC, 2024, "Sustainable Fashion Consumer Behavior – a Qualitative Research on the Romanian Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 29-39, March.
• Oana-Cristina MOGOȘ, 2024, "Using CSR to Create the Employer Identity: Case Study of Romanian Companies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 40-46, March.
• Denisa-Roxana BOTEA-MUNTEAN & Daniela MARINICÄ‚ & Adrian IonuÈ› MOȘESCU & BrînduÈ™a BÃŽRSAN & Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚) & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU, 2024, "Trend Analysis: How Consumer Demand is Changing Marketing Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 47-59, March.
• María Aránzazu SULÉ-ALONSO & Inés BARBETA-MARTà NEZ & Rosana FUENTES-FERNà NDEZ, 2024, "What do Female Consumers Think about Sustainable Packaging?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-17, March.
• Oana-Cristina MOGOȘ, 2024, "Corporate Social Responsibility in the Age of Artificial Intelligence," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 21-30, June.
• Vasiliki LEMONIDOU & George SPAIS, 2024, "Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 31-50, June.
• Athanasios KARAGIOUMLEZIS & George SPAIS, 2024, "Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 51-72, June.
• Roland GOLDBERG, 2024, "Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 7-20, June.
• BrînduÈ™a Mariana BEJAN & Ciprian Marcel POP, 2024, "Egocentrism Among Generation Z: The Influence on Sustainable Behavior," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 73-88, June.
• Oana-Cristina MOGOȘ, 2024, "Employer branding on the Building Materials Market in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 20-27, September.
• DănuÈ› TRIFU, 2024, "Ethics in Consumer Neuroscience: A Non-Exhaustive Presentation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 54-64, September.
• Clement NANGPIIRE & Théophile Bindeouè NASSÈ & Samuel Koffi SOGAH, 2024, "Climate Change and Organizational Performance: The Mediating Role of Supply Chain Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 16-32, December.
• Adrian IonuÈ› MOȘESCU & Denisa-Roxana BOTEA-MUNTEAN & Daniela MARINICÄ‚ & BrînduÈ™a BÃŽRSAN & Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚) & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU, 2024, "Using Big Data in Consumer Behavior Analysis: A Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 33-38, December.
• Dalia POLEAC & Georgeta IONESCU, 2024, "Resistance and Adaptation: How Senior Professionals in Advertising Relate to AI," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 39-52, December.
• Mariana-Alina CRUCEANÄ‚ & Mihaela CONSTANTINESCU & Laura-Daniela ROȘCA, 2024, "Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 53-63, December.
• Ariana-Mihaela STÄ‚NESCU & Nicolae Razvan CIOBANU & Anca Francisca CRUCERU, 2024, "The Influence of Integrated Communication in Digital Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 6-15, December.
• Attia Abdelkader Ali, 2024, "Banking Service Recovery Strategies: Enhancing Relationship Quality And Behavioral Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 227-239, June, DOI: 10.47743/rebs-2024-1-0010.
• Guy Waizel & Adriana Zaièš, 2024, "Potential Effects Of Advanced Cyberattacks On Cybersecurity Software Buyers’ Behaviour," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 43-61, June, DOI: 10.47743/rebs-2024-1-0002.
• Mariana JUGANARU & Felicia RUSU & Daniela POPESCU, 2024, "Study On The Impact Of The Market Situation On The Economic Results Of A Company Specialized In The Sale Of Jewelry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 29-38, May.
• Mariana JUGANARU & Amina FERAT & Felicia RUSU & Sorina-Raula Girboveanu, 2024, "Examining The Purchasing Behaviour Of Specific Medical Services Within A Private Physiotherapy Clinic," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 151-163, November.
• Merfat ALARDAWI, 2024, "Exploring Challenges And Opportunities For Saudi Podcasters: A Qualitative Study," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 164-178, November.
• Dorothea Wahyu ARIANI, 2024, "Purchase Intention Of Young People’S Fashion Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 193-209, November.
• Mohamed Salum KILINDO & Nasibu Rajabu MRAMBA, 2024, "Evaluating The Effectiveness Of Customer Complaint Responses On Nmb Mkononi Satisfaction: A Case Study Of Nmb Bank Plc In Dodoma City, Tanzania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 210-224, November.
• Quang Linh HUYNH & Van Kha NGUYEN, 2024, "Human resource management on the efficiency of adopting marketing strategies: a study in Vietnam," Access Journal, Access Press Publishing House, volume 5, issue 3, pages 459-477, July, DOI: 10.46656/access.2024.5.3(5).
• Liudmyla DOROKHOVA & Silvia BELOEVA & Nataliya VENELINOVA & Oleksandr DOROKHOV, 2024, "Consumer service modeling: the study of buyer’s queues in pharmacies," Access Journal, Access Press Publishing House, volume 5, issue 3, pages 511-525, July, DOI: 10.46656/access.2024.5.3(8).
• Saranchana Asanprakit & Tanpat Kraiwanit, 2024, "Multiplier transformation of E-commerce to S-commerce in emerging economy," R-Economy, Ural Federal University, Graduate School of Economics and Management, volume 10, issue 1, pages 55-73, DOI: https://doi.org/10.15826/recon.2024.
• Hikmat Mursalzade, 2024, "Digital social entities, valuable communities: How digitalization enables value co-creation for social enterprises," Society and Economy, Akadémiai Kiadó, Hungary, volume 46, issue 4, pages 423-440, December, DOI: 10.1556/204.2024.00015.
• Éva Pólya & Zoltán Máté & Titanilla Oravecz, 2024, "The impact of changes in consumption patterns in the post-pandemic period in Hungary," Society and Economy, Akadémiai Kiadó, Hungary, volume 46, issue 4, pages 462-482, December, DOI: 10.1556/204.2024.00021.
• Hera Octavian Dumitru, 2024, "Algorithmic Creativity: Evolution And Marketing Perspectives," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 26, pages 1-12.
• Timo Mueller-Tribbensee & Klaus M. Miller & Bernd Skiera, 2024, "Paying for Privacy: Pay-or-Tracking Walls," Papers, arXiv.org, number 2403.03610, Mar.
• Doron Sayag & Avichai Snir & Daniel Levy, 2024, "Small Price Changes, Sales Volume, and Menu Cost," Papers, arXiv.org, number 2403.07166, Mar.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Papers, arXiv.org, number 2403.07617, Mar.
• Marit Hinnosaar & Toomas Hinnosaar, 2024, "Influencer Cartels," Papers, arXiv.org, number 2405.10231, May, revised Nov 2024.
• Iva Gregurec & Miroslav Mandic & Jelena Bakic, 2024, "The Role Of Educational Content Marketing €“ Case Study Analysis Of Ict Companies," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 113-133, june, DOI: 10.17818/EMIP/2024/1.6.
• Zeljka Mesic & Marija Mavracic & Lucija Blaskovic & Marina Tomic Maksan, 2024, "Impact Of The Work Model On Food Consumer Behaviour During The Covid -19 Pandemic," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 177-196, june, DOI: 10.17818/EMIP/2024/1.9.
• Lana Vinko & Irena Konecki & Ksenija Vukovic, 2024, "Comparison Of The Activities Of Commercial And Social Entrepreneurs On Facebook," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 327-345, june, DOI: 10.17818/EMIP/2024/1.15.
• Tringe Krasniqi & Besnik A Krasniqi & Liridon Kryeziu & Saranda Lajqi & Mirsim Ismajli & Donika Bytyçi, 2024, "Entrepreneurial Orientation, Networking And Firm Growth: Evidence From A Transition Economy," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 351-376, December, DOI: 10.17818/EMIP/2024/2.1.
• Matea Matic Sosic & Katija Vojvodic & Tea Brajkovic, 2024, "User Activities On Social Media: Application Of Smma Measurement Scale," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 467-482, December, DOI: 10.17818/EMIP/2024/2.6.
• Pavel Pelech & Jaroslava Dedkova, 2024, "How To Support P2p Business In The Sharing Economy: Understand Generational Differences In Customer Motivations In Driving Demand For Idle Assets," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 483-500, December, DOI: 10.17818/EMIP/2024/2.7.
• Diana Plantic Tadic & Mihaela Ivancic & Maja Dawidowsky Mamic, 2024, "Customers' Percepcion And Attitudes Toward Minimalism Concept In Advertising," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 605-623, December, DOI: 10.17818/EMIP/2024/2.13.
• Selami Yildirim, 2024, "How are the competition and market entry strategies developed in healthcare institutions," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, volume 2024, issue 1, pages 121-130, June, DOI: 10.30546/2790-2196.1.10.2024.059..
• Galandar Mammadli, 2024, "The Interrelationship of Price Discrimination, Inferred Motives, Price Fairness Perception, and Switching Costs in Shaping Consumer Behavior," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, volume 2024, issue 2, pages 140-156, December, DOI: 10.30546/2790-2196.2.11.2025.1027.
• Mariia Bahorka & Volodymyr Pysarenko, 2024, "Modern Approaches To The Implementation Of A Marketing System For Anti-Crisis Management Of Agricultural Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2661-5150/2024-5-2.
• Inna Tomashuk & Olena Dzhedzhula & Olena Koval, 2024, "Organisation Of Marketing Activities In Agricultural Enterprises," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 1, DOI: 10.30525/2256-0742/2024-10-1-222-23.
• Kisieliauskas Justinas & Shamsi Basha Anas & Rackauskas Mantautas, 2024, "Chat Marketing'S Impact On Customer Support Satisfaction In Financial Startups," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-1-13.
• Iryna Kalenyuk & Viktoriia Riashchenko & Iryna Uninets, 2024, "Smart Marketing And Global Logistics Networks," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-113-12.
• Faruk Ahmeti & Hykmete Bajrami, 2024, "Exploring the Impact of Technology Acceptance Model Constructs on Consumer Behavior in SMEs: with A focus on E-Marketing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 66-88.
• Karolus Karni Lando & Achmad Sudiro & Wahdiyat Moko & Nur Khusniyah Indrawati, 2024, "The Effect of Service Quality on Recertification. Mediated by Customer Satisfaction and Relationship Commitment," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 160-179.
• Shqiprim Jashari & Nail Reshidi, 2024, "The Impact of Social Media on the Performance Indicators (Product Development, Market Development and Customer Loyalty) in the Gastronomy Sector," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 36-52.
• Yulia Hristova & Michal Stojanov, 2024, "Income Elasticity and Trends in Second-Hand Goods Sales," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 119-141.
• Julie Holendova & David Svoboda & Neven Seric, 2024, "The impact of chatbots on the buying behaviors of Generation Z toward brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 3, pages 201-214, September, DOI: 10.15240/tul/001/2024-3-013.
• Martin Klepek & Lukas Toth, 2024, "Till death do us part. Do customers cheat on brands?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 3, pages 215-227, September, DOI: 10.15240/tul/001/2024-5-008.
• Vojtech Beran & Jaroslava Dedkova, 2024, "Attitudes of manufacturers toward the value attributes of regional product brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 176-191, December, DOI: 10.15240/tul/001/2024-5-025.
• Ludvik Eger & Liuba Turchyn, 2024, "Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 192-210, December, DOI: 10.15240/tul/001/2024-4-012.
• Suzana Djukic & Jelena Stankovic, 2024, "The influence of the Big Five, WOM communication and satisfaction on consumer loyalty in the Republic of Serbia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 211-229, December, DOI: 10.15240/tul/001/2024-5-023.
• Ana Tomić Osmanović & Alma Muratović & Beriz Čivić, 2024, "Zastupljenost Programa Razvoja Karijere Zaposlenika U Internom Marketingu Kod Banaka Na Tržištu Bosne I Hercegovine (Representation Of Employee Career Development Programs In Internal Marketing At Banks In The Market Of Bosnia And Herzegovina)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 52, pages 51-73, March.
• Saliha Brajić & Aldin Brajić, 2024, "Gep Analiza Implementacije Marketing Odnosa S Kupcima Preduzeća Turističke Privrede – Pristup Različitih Uzoraka (Gap Analysis Of Customer Marketing Relationship Implementation Of Tourism Businesses - Approach Of Different Samples)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 53, pages 63-77, June.
• Dejan Tešić, 2024, "Uticaj Faktora Ambijenta Na Ponašanje Kupaca U Maloprodaji (The Influence Of Ambient Factors On The Behaviour Of Shoppers In Retail Facilities)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 55, pages 27-43, September.
• Murat Fatih Tuna & Yasin Görmez, 2024, "Evrişimsel Sinir Ağları Tabanlı Derin Öğrenme Yöntemiyle Müşteri Şikayetlerinin Sınıflandırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 31-46, June, DOI: https://doi.org/10.33399/biibfad.13.
• Zeynep KORKUTATA & Tuğba YILDIZ, 2024, "Üniversite Öğrencilerinin Yeşil Ürünleri Satın Almaya Yönelik Tutumlarının Çevre Bilgileri, Tüketim Değerleri ve Reklama Duyarlılıkları Kapsamında Araştırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 8, issue 2, pages 147-163, December, DOI: 10.33399/biibfad.1533712.
• Jugović Tijana & Maričić Milica, 2024, "How did Hotels Measure Performance during Covid-19? Insights from Central and Eastern Europe," Business Systems Research, Sciendo, volume 15, issue 1, pages 201-225, DOI: 10.2478/bsrj-2024-0010.
• Silva Francisco Javier Varona & Aguilera Nolberto Cruz & Hernández Jorge Raúl Ávilas & Pino Maira Rosario Moreno & Gačnik Maja Borlinič, 2024, "Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future," Business Systems Research, Sciendo, volume 15, issue 1, pages 226-252, DOI: 10.2478/bsrj-2024-0011.
• Trkulja Željka Marčinko & Primorac Dinko & Martinčević Ivana, 2024, "The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis," Business Systems Research, Sciendo, volume 15, issue 1, pages 91-109, DOI: 10.2478/bsrj-2024-0005.
• Avichai Snir & Daniel Levy & Doron Sayag, 2024, "Small Price Changes, Sales Volume, and Menu Cost," Working Papers, Bar-Ilan University, Department of Economics, number 2024-02, Mar.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Working Papers, Bar-Ilan University, Department of Economics, number 2024-03, Mar.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng (Allan) Chen, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," Working Papers, Bar-Ilan University, Department of Economics, number 2025-01, Dec.
• Oksana Karpenko & Yevhenii Matviichuk, 2024, "Marketing tools for ensuring the competitiveness of an enterprise in the context of digital transformation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 31-43, DOI: 10.53920/ES-2024-1-3.
• Phuong Nguyen Hong Huynh & Tin Trung Hoang & Huynh Thi Thuy Phan & Quynh Le Nhu Nguyen, 2024, "The customers’ perception of privacy in the retail industry when adopting digital transformation," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 143-159, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2609.
• Ordona Alona & Minoza Joemar & Paglinawan Johnrel & Zosa Leo & Bejasa Rechie, 2024, "Web-based E-retailing system for CTU food innovation centers: Design, acceptability, and functionality," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 23-44, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2650.
• Xuan Thi Thanh Le & Uyen Bao Ly, 2024, "Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 64-78, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2538.
• Phuong Hoang Lam & Thanh Thi Bui & Mai Thi Tuyet Vo & Lan Thi Ngoc Tran, 2024, "Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 79-92, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2620.
• Tri Minh Ha & Thanh Thi Huong Nguyen & Do Giang Nguyen & Hoai Thi Tran, 2024, "Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 3, pages 18-43, DOI: 10.46223/HCMCOUJS.econ.en.14.3.2969.
• Oanh Thi Hoang Truong & Tien Trung Nguyen & Truc Thanh Vo, 2024, "A bibliometric review of service innovation: Constituting research themes," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 3, pages 77-93, DOI: 10.46223/HCMCOUJS.econ.en.14.3.2644.
• Khanh Thi Ngoc Nguyen & Ngoc Thi Nhu Truong, 2024, "Exploring digital marketing strategies in small-sized enterprises in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 4, pages 112-128, DOI: 10.46223/HCMCOUJS.econ.en.14.4.2742.
• Nhi Pham Phuong Nguyen & Trang Thanh Bui & An Quang Ha, 2024, "The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 4, pages 20-40, DOI: 10.46223/HCMCOUJS.econ.en.14.4.3406.
• Anh Ngoc Nguyen & Duc Hong Vo, 2024, "Building a brand name for universities: A case study of Ho Chi Minh City Open University," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 4, pages 41-54, DOI: 10.46223/HCMCOUJS.econ.en.14.4.2993.
• Duyen Thi Le Chau & Hiep Minh Phuoc & Canh Minh Nguyen & Liem Thanh Nguyen & Nhu Thi Huynh Tran, 2024, "Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 4, pages 75-88, DOI: 10.46223/HCMCOUJS.econ.en.14.4.2726.
• Van Vu Dung Phan & Anh Ngoc Hoang Bach, 2024, "Exploring social media trends over the past decade (2010-2022): A bibliometric approach," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 4, pages 89-98, DOI: 10.46223/HCMCOUJS.econ.en.14.4.3035.
• Hoàng Thị Phương Thảo & Trần Nguyễn Hồng Hải, 2024, "Tác động của tiếp thị video ngắn đến dự định mua trực tuyến hàng thời trang của thế hệ Y và Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 22-36, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.307.
• Nguyễn Thanh An & Nguyễn Hải Quang & Lữ Phi Nga, 2024, "Tiếp thị liên quan đến nguyên nhân: Đánh giá dựa trên kỹ thuật phân tích kết nối thư mục," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 37-56, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.310.
• Nguyễn Văn Tuấn, 2024, "Tác động của chất lượng mối quan hệ giữa khách hàng và doanh nghiệp đến hành vi công dân của khách hàng: Một nghiên cứu trong ngành dịch vụ bán lẻ hàng tiêu dùng ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 57-70, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.307.
• Nguyễn Anh Minh Thư & Mạch Khả Nhi & Đào Kim Huyền & Bùi Ngọc Tuấn Anh, 2024, "Phân tích các yếu tố tác động đến thái độ và ý định mua sản phẩm xanh của người tiêu dùng tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 71-87, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.299.
• Nguyễn Thị Hồng Phụng, 2024, "Sự hiện diện xã hội, tính giải trí, khuyến mại và hành vi mua sắm ngẫu hứng: Vai trò trung gian của trải nghiệm dòng chảy," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 88-105, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.302.
• Nguyễn Hải Quang, 2024, "Vai trò của văn hóa thích ứng trong ảnh hưởng của chất lượng dịch vụ Internet cáp quang đến sự hài lòng và lòng trung thành của khách hàng tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 11, pages 3-16, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.320.
• Nguyễn Văn Tuấn & Trương Minh Chương, 2024, "Ý định tiếp tục sử dụng bệnh án điện tử của bác sĩ: Tiếp cận theo mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 11, pages 50-63, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.333.
• Nguyễn Huỳnh Anh Thư & Lê Chiêu Anh Thư & Nguyễn Khánh Gia Mỹ & Nguyễn Vũ Minh Thư & Đỗ Lê Anh Thư & Bùi Ngọc Tuấn Anh, 2024, "Tác động của sự xác nhận lên ý định mua lặp lại dịch vụ xem phim trực tuyến: Trường hợp GenZ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 11, pages 64-78, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.299.
• Phan Ngọc Yến & Nguyễn Thị Bích Trâm, 2024, "Ảnh hưởng của các yếu tố đến lòng trung thành khách hàng mua sắm mỹ phẩm trực tuyến trên Shopee - Vai trò trung gian của yếu tố niềm tin," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 11, pages 79-99, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.331.
• Nguyễn Thị Bảo Châu & Nguyễn Minh Cảnh, 2024, "Tác động của marketing nội dung số đến quyết định mua của gen Z thông qua vai trò trung gian của hứng thú mua: Trường hợp mua dịch vụ giáo dục tiếng Anh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 12, pages 106-122, DOI: 10.46223/HCMCOUJS.econ.vi.19.12.340.
• Nguyễn Viết Bằng & Giang Châu Đại, 2024, "Các yếu tố tác động đến hành vi gửi tiền boa (tip) của khách hàng: Vai trò điều tiết của không khí nhà hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 12, pages 19-33, DOI: 10.46223/HCMCOUJS.econ.vi.19.12.341.
• Nguyễn Thanh Minh, 2024, "Thuộc tính bán lẻ của kênh bán lẻ online: Nghiên cứu ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 2, pages 35-45, DOI: 10.46223/HCMCOUJS.econ.vi.19.2.2554.
• Nguyễn Hoàng Lan & Bùi Thị Ngọc Bé, 2024, "Các yếu tố ảnh hưởng đến ý định mua hàng thiết bị điện gia dụng tốt cho sức khỏe người tiêu dùng - Một nghiên cứu tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 2, pages 86-100, DOI: 10.46223/HCMCOUJS.econ.vi.19.2.2435.
• Ngô Thị Lan & Nguyễn Thị Hoài Bắc & Nguyễn Quế Chi & Nguyễn Phương Duy & Đào Thu Huyền, 2024, "Tác động của marketing bởi người ảnh hưởng đến ý định mua mỹ phẩm trực tuyến của người tiêu dùng Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 4, pages 112-126, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2391.
• Nguyễn Hoàng Sinh & Lương Đình Hiển, 2024, "Chất lượng dịch vụ sau bán hàng ảnh hưởng đến lòng trung thành thông qua sự hài lòng của khách hàng: Trường hợp Head Honda tỉnh Đồng Nai," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 4, pages 58-76, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2326.
• Mai Hoài Phương & Nguyễn Thị Phương Linh & Lâm Ngọc Linh & Nguyễn Thị Ngọc Nhi & Bùi Ngọc Tuấn Anh, 2024, "Tác động của UGC lên ý định mua hàng công nghệ của gen Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 4, pages 93-111, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2696.
• Hồ Thị Minh Nguyên & Thẩm Thị Tú Uyên & Đinh Hoàn Hảo & Phạm Thị Minh Hòa & Phạm Nguyễn Hiền Phương & Hồ Trung Thành, 2024, "Mô hình khám phá ý kiến khách hàng về ứng dụng IoT tại các cửa hàng bán lẻ dựa trên phương pháp phân tích quan điểm và máy học kết hợp," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 6, pages 3-17, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2637.
• Cao Quốc Việt & Tô Lê Minh Thanh, 2024, "Tiền tố và hậu tố của ý định mua hàng đa kênh: Trường hợp nghiên cứu tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 6, pages 33-48, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2956.
• Trương Minh Ký, 2024, "Mối quan hệ giữa trải nghiệm thương hiệu điểm đến trực tuyến và sự tin cậy thương hiệu đến ý định của du khách hướng tới điểm đến du lịch tại các tỉnh Duyên hải Nam Trung Bộ Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 6, pages 49-64, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2849.
• Bùi Thị Thảo Hiền, 2024, "Các yếu tố ảnh hưởng đến kết quả hoạt động bên nhận quyền trong ngành F&B," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 6, pages 65-81, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2731.
• Lê Nam Hải & Trần Thị Thu Hằng, 2024, "Đồng tạo sinh giá trị, chất lượng cảm nhận và giá cả cảm nhận của khách hàng trong lĩnh vực khách sạn tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 6, pages 82-96, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2828.
• Nguyễn Văn Tuấn, 2024, "Tương tác của khách hàng với các đối tác đồng tạo sinh giá trị trong mạng lưới dịch vụ và giá trị cảm nhận: Nghiên cứu trường hợp bệnh nhân trong dịch vụ y tế," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 8, pages 37-49, DOI: 10.46223/HCMCOUJS.econ.vi.19.8.2950.
• Phạm Ngọc Hương Quỳnh & Nguyễn Văn Phương, 2024, "Yếu tố tác động đến quyết định mua nhà chung cư của người dân ngoại tỉnh đến sống và làm việc tại Hà Nội," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 9, pages 20-34, DOI: 10.46223/HCMCOUJS.econ.vi.19.9.2971.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Matthew Russell, 2024, "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," Review of Income and Wealth, International Association for Research in Income and Wealth, volume 70, issue 4, pages 1190-1215, December, DOI: 10.1111/roiw.12678.
• FUSU Grigore, 2024, "Art Photography: The Economic Impact Of Photography Consumption In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 1, pages 28-33, March, DOI: 10.56043/reveco-2024-0003.
• DURALIA Oana, 2024, "The Impact Of Overtourism On The Sustainable Development Strategy Of Tourist Destinations," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 3, pages 21-36, September, DOI: 10.56043/reveco-2024-0022.
• FUCIU Mircea & SERBAN (SIMS) Anca, 2024, "Some Considerations About The Change In Consumer Behaviour Of The Last Decade," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 3, pages 84-91, September, DOI: 10.56043/reveco-2024-0027.
• IVANOV Svilen & NEDEV Yordan & SERBEZOVA Boryana, 2024, "Green Cities - An Intersection Between Municipal Strategies And Sustainable Household Behavior," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 4, pages 22-37, December, DOI: 10.56043/reveco-2024-0032.
• NECHITA Maria-Manuela & ASANDULUI Mircea & TURTUREAN Ciprian, 2024, "Determinants Of Accessing A Term Deposit In A Marketing Campaign - Analysis On A Marketing Campaign At A Portuguese Bank," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 4, pages 48-68, December, DOI: 10.56043/reveco-2024-0034.
• Turunç Ömer & Karayalçın Cem, 2024, "Bridging Brand Parity with Insights Regarding Consumer Behavior," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, volume 18, issue 1, pages 1-10, January, DOI: 10.1515/econ-2022-0054.
• Kumar Satinder & Malhotra Dipti, 2024, "Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model," Review of Marketing Science, De Gruyter, volume 22, issue 1, pages 169-192, DOI: 10.1515/roms-2024-0036.
• Maria ORHEAN VRANCEANU, 2024, "Practicing A Responsible Tourism In Bukovina By Analyzing The Main Statistical Indicators For The Period 2019-2022," Contemporary Economy Journal, Constantin Brancoveanu University, volume 9, issue 1, pages 38-45.
• Anna Kerkhof, 2024, "Werbung und Themenvielfalt auf YouTube," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 77, issue 04, pages 38-42, April.
• Ayat Sami ODEIBAT, 2024, "The impacts of artificial intelligence on the future of marketing and customer behaviour," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 19-34, July, DOI: 10.70147/c261934.
• Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2024, "Exploring attendance by demographics in the case of Mongolian performing arts organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 35-52, July, DOI: 10.70147/c263552.
• María Cristina Otero Gómez & Wilson Giraldo Pérez & Luis Alejandro Gutiérrez Barriga, 2024, "Análisis de la responsabilidad social empresarial en la respuesta afectiva de los usuarios de Bancolombia," Revista Tendencias, Universidad de Narino, volume 25, issue 1, pages 33-51.
• Ledy Gómez Bayona & Olga Inés Vélez Bernal & Nancy Estela Grajales Montoya & Oswaldo Barrientos Cuellar, 2024, "Estrategias de mercadeo en pequeñas y medianas empresas de familia para ser competitivas en Colombia," Revista Tendencias, Universidad de Narino, volume 25, issue 1, pages 244-268.
• Juan Manuel Andrade Navia & Juan José Sánchez Liévano & Elías Ramírez Plazas, 2024, "Motivación y satisfacción de los turistas que visitan el desierto de la Tatacoa – Colombia," Revista Tendencias, Universidad de Narino, volume 25, issue 2, pages 113-142.
• Carlos Giraldo & Iader Giraldo & Mauricio Losada-Otálora & Nathalie Peña-García, 2024, "Determinantes de la adopción de un sistema de pagos instantáneos en América Latina," Documentos de trabajo, FLAR, number 21167, Jul.
• Hinnosaar, Marit & Hinnosaar, Toomas, 2024, "Influencer Cartels," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 19079, May.
• Mariangela Barraco, 2024, "Characteristics of research on green marketing. Theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 15-25.
• Maria Jewdaly L. Costales, 2024, "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 2-14.
• Assia Guedjali & Riad Benghebrid, 2024, "The use of smartphones among young people," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 26-38.
• Nabil Boumesbah & Moussa Chenini, 2024, "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 39-49.
• Hana Volfova & Anna Janku & Miroslav Landa & Natalie Rausova, 2024, "The website through Gen Z's eyes: Key insights and important elements for effective online PR promotion of universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 14-23.
• Nabil Boumesbah & Moussa Chenini, 2024, "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 2-13.
• Hanane Meslem, 2024, "The landscape of digital inbound marketing tools adoption by Algerian firms," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 24-38.
• Sylia Berboucha & Hocine Ifourah & Naima Ayad, 2024, "Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 39-57.
• Darko Pantelic, 2024, "(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 18-31.
• Hsunchi Chu, 2024, "Structuring live stream commerce: A study on classification, framework development, and future research agendas," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 2-17.
• Ouardia Laoudj & Yasmine Krim & Mehdi Bouchetara, 2024, "Fostering innovation in Algerian artisanal crafts: The impact of cluster development in Constantine and Batna," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 32-50.
• Chems Eddine Boukhedimi & Mevlüde Feyza Ataş, 2024, "Measurement of women attitude toward the consumption of organic foods in Turkiye & Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 51-59.
• Karina Burgdorff Porsborg Jensen & Camilla Valbak-Andersen & Lars Funck Kristensen, 2024, "Co-creating sales management curricula with practitioners – insights on competencies for future sales managers. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 17-24.
• Meriem Mechta & Kamel Mouloudj & Ahmed Chemseddine Bouarar & Liudmіla Bovsh & Alla Rasulova, 2024, "Customers' intentions to adopt digital health services: An extended TAM," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 2-16.
• Sarah Victoria Mohr & Stefan Wengler & Joachim Riedl & Wolfgang Bichler-Riedl & Marcin Czaban, 2024, "Hypothetical constructs of consumer behavior as predictors of pro-environmental behavior. An empirical study based on smartphones," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 25-44.
• Zahra Belhamri & Imene Belboula, 2024, "The impact of perceived anthropomorphism of the conversational agent (CA) on social presence, flow, and users' behavioral intention," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 45-59.
• Canh Hoang & Bui Khoa, 2024, "The Impact Of Review And Rating On Customer Experience In Electronic Marketplaces," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-21.
• Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba & Vanhuele, Marc, 2024, "Advertising's Impact on Brand Price Elasticity," HEC Research Papers Series, HEC Paris, number 1500, Jan, DOI: 10.2139/ssrn.4694207.
• Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd, 2024, "Paying for Privacy: Pay-or-Tracking Walls," HEC Research Papers Series, HEC Paris, number 1514, Apr, DOI: 10.2139/ssrn.4749217.
• Jerath, Kinshuk & Miller, Klaus M., 2024, "Consumers’ Perceived Privacy Violations in Online Advertising," HEC Research Papers Series, HEC Paris, number 1524, Jun, DOI: 10.2139/ssrn.4736957.
• Athey, Susan & Byambadalai, Undral & Cersosimo, Matias & Koutout, Kristine & Nath, Shanjukta, 2024, "The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising," Research Papers, Stanford University, Graduate School of Business, number 4190, Apr.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024, "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 11-19, January.
• Leyla Juma Pongwe & Josephine Churk, 2024, "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 31-38, January.
• Sahli Afef, 2024, "State of the Art: Authenticity and Influencer Marketing," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 39-47, January.
• Neo Ligaraba, 2024, "Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 1-6, March.
• Jorge Bullemore, 2024, "Unveiling the Shadow: Theorizing the Impact of Narcissistic Leadership on Sales Teams," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 1-4, May.
• Aditya Halim Perdana Kusuma Putra, 2024, "Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 82-96, May.
• Citra Shahnia & Dudi Permana & Sri Harini & Endri Endri & Mutia Wahyuningsih, 2024, "The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 97-104, May.
• Freddy Marilahimbilu Mgiba & Thozama Mxotwa, 2024, "Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 123-135, May.
• Bilson Simamora & Syanne Emmanuella Xzyfanequo, 2024, "Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 5-17, May.
• Ashraf H. Salah & Amro Alzghoul, 2024, "Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 18-25, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024, "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 122-131, July.
• Rinka Apsari & Daniel Tumpal Hamonangan Aruan, 2024, "Examining Factors Influencing Consumers’ Participation in Social Media Contests," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 152-160, July.
• Aditya Halim Perdana Kusuma Putra & Siti Mariam & Moh. Tafsir & Novita Rosanti, 2024, "Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 210-229, July.
• Kirsty-Lee Sharp & Heleneze Lues & Rita Klonaridis & Marko Van Deventer & Re-an Müller & Ephrem Redda, 2024, "Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 19-28, July.
• Olha Semenda & Yuliia Sokolova & Olena Korovina & Oleksandra Bratko & Iryna Polishchuk, 2024, "Using Social Media Analysis to Improve E-commerce Marketing Strategies," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 61-71, July.
• Thanuset Chokpiriyawat & Kampanat Siriyota, 2024, "Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 107-112, September.
• Chuan Zheng & Munirah Khamarudin & Azanin Ahmad, 2024, "Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 113-125, September.
• Parul Asati & Sandeep Raghuwanshi & Anil Vashisht & Deepa Muley & Vikas Kumar Khare, 2024, "Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 151-157, September.
• Premendra Sahu & Shailja Bakshi & Menka Sharma & Nikita Dholkia & Sindura Bhargav & Suresh Kumar Pattanayak & Suchitra Rathi, 2024, "The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 10-17, September.
• Enrico Aziezy & Akbar Pahlevi & Andhi Johan Suzana & Dian Safitri P.K. & Mayla Surveyandini & Sodik Dwi Purnomo, 2024, "Why is Beauty Youtuber so Popular?," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 193-204, September.
• Neiba Neiba & N. Tejmani Singh, 2024, "Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 18-31, September.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024, "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 48-52, September.
• Maja Martinovic, 2024, "The API Model of Strategic and Tactical Marketing Thinking for Management Education," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 87-98, October.
• Ian M. Herzing, 2024, "Exploring the Relationship Between Business Strategy and Project Management Tools and Techniques: A Case Study in the Marketing Industry," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 99-108, October.
• Muhamammad Ikhlash & Khori Rahma Linda, 2024, "The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 109-118, October.
• Mehmet Ozan Karahan, 2024, "The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 9-18, October.
• Ahmad Mansour & Hind Al-Ahmed & Anan Deek & Khaled Alshaketheep & Mohammad Al-Ma'aitah & Bara Asfour & Muhammad Alshurideh, 2024, "Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 206-212, October.
• Phuong Mai Nguyen & Huong-Linh Le & Nguyen-Nhu-Y Ho & Rez Alexis Dela Cruz & Luu Ly Tran & Vu Phuong Anh Do, 2024, "Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 229-238, October.
• Yossie Rossanty & Endang Sulistya Rini & Beby Karina Fawzeea Sembiring & Amlys Syahputra Silalahi, 2024, "Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 239-254, October.
• Barween Al Kurdi & Aram Nawaiseh & Muhammad Alshurideh & Hind Al-Ahmed & Khalid Al-Sulaiti & Yaser Allozi & Haitham M. Alzoubi & Gouher Ahmed & Khaled Alshaketheep, 2024, "Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 301-306, October.
• Ridwaan Asmal & Marlini Moodley, 2024, "Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 346-354, October.
• Abdallah Abusalma & Khaleel Ibrahim Al-Daoud & Suleiman Ibrahim Mohammad & Asokan Vasudevan, 2024, "Elevating Customer Satisfaction: The Crucial Role of Electronic Service Quality in Today’s Digital Landscape," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 372-377, October.
• Ronny H. Walean & Helena Pongoh & Deske Mandagi, 2024, "Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 409-423, October.
• Suyanto Suyanto & Widarto Rachbini & Harimurti Wulandjani & Aully Grashinta & Emi Rahmawati, 2024, "Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 37-45, October.
• Lukas Vartiak & Martina Chrancokova & Miriam Garbarova & Juraj Fabus, 2024, "Responsible Email Marketing in Higher Education," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 55-60, October.
• Xenia Negrea, 2024, "Communication Management at International Shakespeare Festival Craiova. Cross-cutting perspectives," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 11, issue 2, pages 354-360, December, DOI: 10.5281/zenodo.15258335.
• Yu, Li & Lyu, Zhuoyang & Duan, Hao, 2024, "Plugging the gap: Debt pressure and the rise of forfeiture revenues in local governments," Finance Research Letters, Elsevier, volume 61, issue C, DOI: 10.1016/j.frl.2024.105015.
• Delbono, Flavio & Reggiani, Carlo & Sandrini, Luca, 2024, "Strategic data sales with partial segment profiling," Information Economics and Policy, Elsevier, volume 68, issue C, DOI: 10.1016/j.infoecopol.2024.101102.
• Clark, Robert & Gong, Yiran, 2024, "Why do some new products fail? Evidence from the entry and exit of Vanilla Coke," International Journal of Industrial Organization, Elsevier, volume 97, issue C, DOI: 10.1016/j.ijindorg.2024.103112.
• Blijlevens, Janneke & Chuah, Swee-Hoon & Neelim, Ananta & Prasch, Johanna E. & Skali, Ahmed, 2024, "Not all about the money: Service quality information improves consumer decision-making," Journal of Economic Behavior & Organization, Elsevier, volume 228, issue C, DOI: 10.1016/j.jebo.2024.106769.
• Cong, Lin William & Li, Siguang, 2024, "Influencer marketing and product competition," Journal of Economic Theory, Elsevier, volume 220, issue C, DOI: 10.1016/j.jet.2024.105867.
• Newham, Melissa & Valente, Marica, 2024, "The cost of influence: How gifts to physicians shape prescriptions and drug costs," Journal of Health Economics, Elsevier, volume 95, issue C, DOI: 10.1016/j.jhealeco.2024.102887.
• Kita, Pavol & ÄŒvirik, Marián, 2024, "Retailer processes centred on the food market as the main determinate of business models in the context of retail size," Journal of Retailing and Consumer Services, Elsevier, volume 81, issue C, DOI: 10.1016/j.jretconser.2024.103937.
• Ogawa, Hiromasa, 2024, "Expert’s reputation concern and consumer information," Mathematical Social Sciences, Elsevier, volume 131, issue C, pages 80-92, DOI: 10.1016/j.mathsocsci.2024.08.004.
• Knotek, Edward S., 2024, "The roles of price points and menu costs in price rigidity," Journal of Monetary Economics, Elsevier, volume 145, issue C, DOI: 10.1016/j.jmoneco.2024.103559.
• Jin, Ziniu, 2024, "Feeling bored, seeking more? The assimilation and contrast effect of environmental monotony on variety seeking behavior," International Review of Economics & Finance, Elsevier, volume 93, issue PA, pages 148-161, DOI: 10.1016/j.iref.2024.03.020.