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Beyond preconceptions: Analyzing the role of political party branding and psychological factors in voter decision-making within developing multi-party contexts

Author

Listed:
  • Daniel Y. ROTHSCHILD

    (Independent Researcher, USA)

  • Walter BLOCK

    (Loyola University New Orleans, USA)

Abstract

This article expands on previous research into political branding and voter psychology. It emphasizes the strategic use of party identity and emotional appeals in shaping electoral outcomes. The study combines marketing theory with behavioral analysis to understand how voters respond to party cues in developing democracies.

Suggested Citation

  • Daniel Y. ROTHSCHILD & Walter BLOCK, 2025. "Beyond preconceptions: Analyzing the role of political party branding and psychological factors in voter decision-making within developing multi-party contexts," Journal of Economic and Social Thought, EconSciences Journals, vol. 12(2), pages 58-70, June.
    • Handle: RePEc:cvv:journ3:v:12:y:2025:i:2:p:58-70
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    References listed on IDEAS

    as
    1. Holcombe, Randall G, 1997. "A Theory of the Theory of Public Goods," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 10(1), pages 1-22.
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    3. Baicker, Katherine & Jacobson, Mireille, 2007. "Finders keepers: Forfeiture laws, policing incentives, and local budgets," Journal of Public Economics, Elsevier, vol. 91(11-12), pages 2113-2136, December.
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    5. Ehrlich, Isaac, 1973. "Participation in Illegitimate Activities: A Theoretical and Empirical Investigation," Journal of Political Economy, University of Chicago Press, vol. 81(3), pages 521-565, May-June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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