Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2020

• Sunaryo & Soegeng Wahyoedi & Achmad Sudiro & Sudjatno, 2020, "The Effect of Religiosity on the Improvement of Customer Loyalty Towards Islamic Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 132-151.
• Giulio Caldarelli, 2020, "Exploiting Corporate Governance to Evaluate Blockchain Applications: A Comprehensive Framework," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 166-183.
• Ainul Mohsein Abdul-Mohsin & Hasliza Abdul Halim & Noor Hazlina Ahmad, 2020, "Determinants of Innovative Performance: The Case of an Emerging Country SMEs," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 3-19.
• Kunofiwa Tsaurai, 2020, "Determinants of Human Capital Development in Africa," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 377-391.
• Aikaterini-Apostolia Balatsou & Efstathios Dimitriadis, 2020, "Brand Name and Consumer’s Buying Intention," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 861-874.
• Khalid Mohummed Alomari & Aya Naser Yousef Maqableh & Ali A. Salah & Khaled (M.K) Ismail Alshaketheep & Ahmad Abdullah abu Jray, 2020, "Impact of Halal Digital Marketing on Consumer Behavior: Jordan’s Perspective," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 1, pages 202-215.
• Galazova S.S. & Kalieva O.M. & Luzhnova N.V. & Karelin N.V., 2020, "Opportunities and Constraints in Implementing Innovation Marketing in the Urban Passenger Traffic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 1, pages 98-104.
• Mohammadhossein Soleimani & Mahdokht Safarpour & Javad Tahmasebi & Seyed Mohammad Mirmahdi Komejani, 2020, "The Effect of Celebrity Endorsement on Brand Reputation: Α Case Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 10, issue 4, pages 68-80.
• Sanmugam Annamalah & Murali Raman & Govindan Marthandan & Aravindan Kalisri Logeswaran, 2020, "Embracing Technology and Propelling SMEs through Open Innovation Transformation," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 10, issue 4, pages 95-122.
• Mirosław Marczak & Jacek Borzyszkowski, 2020, "Branding as an Essential Element in the Creation Process of the Image of the Brand in National Tourism Destinations," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 176-197.
• Mariola Grzybowska-Brzezińska & Dominika Kuberska & Magdalena Ankiel & Agnieszka Brelik, 2020, "Consumer’s Behavior in a Multi-Attribute Concept of a Food Product," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 526-551.
• Hilmiana & Jilmi Astina & Arief Yudo Wibowo, 2020, "Resources and Competitive Strategies to Improve the Performance of Diving Tourism Business in Indonesia," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 62-74.
• Campo Elias Lopez-Rodriguez & Gerson Jaquin Cristancho-Triana & Jenny Liliana Amaya-Tellez, 2020, "Perception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 581-597.
• Magdalena Grebosz-Krawczyk, 2020, "How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1019-1034.
• Anna Jakubczak & Malgorzata Gotowska, 2020, "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1098-1112.
• Cristina - Andrada Baba & Raluca Nastase-Anysz, 2020, "Applied Communication Methods of Relationship Marketing for Adapting the Business to the Crisis Environment," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1246-1258.
• Vasiliy Starostin & Evgeniy Samokhodkin & Alisa Elzon, 2020, "Changing Consumer and Brand Behavior in the Early Stages of the COVID-19 Pandemic in Russia," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 531-543.
• Raluca Nastase-Anysz & Andrada Baba, 2020, "Public Sector Intervention in a Period of Crisis: Study Based on Applied Relationship Marketing Principles," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 923-935.
• Anna Jakubczak & Małgorzata Gotowska, 2020, "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 167-181.
• Daniella Ryding & Claudia E. Henninger & Edyta Rudawska & Gianpaolo Vignali, 2020, "Extending the Consumer Style Inventory to Define Consumer Typologies for Secondhand Clothing Consumption in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 410-433.
• Pawel Dziekanski & Andrzej Pawlik & Magdalena Wronska & Urszula Karpinska, 2020, "Demographic Potential as the Basis for Spatial Differentiation of the Financial Situation Communes of Eastern Poland in 2009-2018," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 872-892.
• Zdzislaw Knecht & Janusz Materac, 2020, "Shaping the Military Units’ Image During Covid-19 Epidemic based on Military University of Land Forces Activities," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 3, pages 498-507.
• Nellyn LUTUR & Singgih SANTOSO, 2020, "Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island," Expert Journal of Marketing, Sprint Investify, volume 8, issue 1, pages 1-8.
• Václav Kupec & Michal Lukáč & Peter Štarchoň & Gabriela Pajtinková Bartáková, 2020, "Audit of Museum Marketing Communication in the Modern Management Context," IJFS, MDPI, volume 8, issue 3, pages 1-13, July.
• Syed Shah Alam & Maisarah Ahmad & Yi-Hui Ho & Nor Asiah Omar & Chieh-Yu Lin, 2020, "Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption," Sustainability, MDPI, volume 12, issue 20, pages 1-14, October.
• Melek İnan & Nurcan Yucel, 2020, "Looking At Green Marketing With The Consumer'S Eye: The Eye-Tracking Study," Ekonomi Maliye Isletme Dergisi, Adil AKINCI, volume 3, issue 2, pages 156-175, December, DOI: 10.46737/emid.778984.
• Suleyman Donmuş & Atilla Yucel, 2020, "Consumer Response To Celebrities In Bank Advertisements: Implications From Eeg Signals," Ekonomi Maliye Isletme Dergisi, Adil AKINCI, volume 3, issue 2, pages 176-190, December, DOI: 10.46737/emid.788170.
• Ni Made Wahyuni, 2020, "An Integrative Model of Market Orientation on Innovation Performance," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr239, Mar.
• Elfindah Princes, 2020, "Taking Advantage of Social Conformity in Entrepreneurship," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr240, Mar.
• Adelina Lubis, 2020, "The Influence of Customer Relationship Management (CRM) Indicators on Customer Loyalty of Sharia Based Banking System," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr242, Mar.
• Juniwati, 2020, "The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr243, Jun.
• Florian Ross, 2020, "A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr249, Sep.
• Md. Rizvi Khan, 2020, "Factors Influencing Users' Behavioral Intention to Reuse Mobile Financial Services in Bangladesh," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr251, Sep.
• Vita Briliana, 2020, "Do Millennials Believe in Food Vlogger Reviews? A Study of Food Vlogs as a Source of Information," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr252, Sep.
• Yeshika Alversia, 2020, "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr254, Sep.
• Aprihatiningrum Hidayati, 2020, "The Effect of Perceived Value and Satisfaction on Repeat Purchase," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr255, Dec.
• Premruedee Jitkuekul, 2020, "A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr258, Dec.
• Marko Selakovic, 2020, "Typology of Business-Related Fake News Online: A Literature Review," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr259, Dec.
• Christina Appiah-Nimo, 2020, "Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr261, Dec.
• Timotius, 2020, "Gen Z Switching Behaviour in Indonesia Smartphone Industry," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr262, Dec.
• Marina Sheresheva & Anna N Polukhina & Matvey Oborin, 2020, "Marketing issues of sustainable tourism development in Russian regions," Post-Print, HAL, number hal-02448498, Jan, DOI: 10.5281/zenodo.3603422.
• David J. Newlands & Fawaz Baddar Alhussan, 2020, "Sourcing and Manufacturing in the Market Region," Post-Print, HAL, number hal-02619294, May, DOI: 10.5772/intechopen.87073.
• Amina Baba & Anna Creti & Olivier Massol, 2020, "What can be learned from the free destination option in the LNG imbroglio ?," Post-Print, HAL, number hal-02955119, Jun, DOI: 10.1016/j.eneco.2020.104764.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck & François-Éric Racicot, 2020, "From wheel of fortune to wheel of misfortune : Financial crises, cycles, and consumer predation," Post-Print, HAL, number hal-02973657, Jul, DOI: 10.1111/joca.12326.
• Nedjma Bernoussi & Lucie Sirieix, 2020, "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’olive d’Algérie," Working Papers, HAL, number hal-02493533.
• Amina Baba & Anna Creti & Olivier Massol, 2020, "What can be learned from the free destination option in the LNG Imbroglio ?," Working Papers, HAL, number hal-03192881, Jan.
• Ana Pap, 2020, "Research Of Political Apathy In The Republic Of Croatia - Implications For Political Marketing," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 71, issue 2, pages 109-151, DOI: 10.32910/ep.71.2.2.
• Dina Tomšić, 2020, "Strategije Oporavka Sajamske Industrije: Postpandemijski Izazovi," Tradicionalni skup Hrvatskog društva ekonomista u Opatiji - objavljena poglavlja, Hrvatsko društvo ekonomista (Croatian Society of Economists), chapter 15, in: Josip Tica & Katarina Bačić, "Ekonomska politika u 2021. godini - Hrvatska poslije pandemije".
• Denis Bulygin & Ilya Musabirov, 2020, "How People Reflect On The Usage Of Cosmetic Virtual Goods: A Structural Topic Modeling Analysis Of R/Dota2 Discussions," HSE Working papers, National Research University Higher School of Economics, number WP BRP 60/MAN/2020.
• Elena Pokryshevskaya & Evgeny Antipov, 2020, "Robust Regression Discontinuity Estimates Of The Causal Effect Of The Tripadvisor’s Bubble Rating On Hotel Popularity," HSE Working papers, National Research University Higher School of Economics, number WP BRP 63/MAN/2020.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020, "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 1, pages 11-26, March.
• PURCAREA, Theodor, 2020, "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 1, pages 36-50, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020, "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 2, pages 08-20, July.
• PURCAREA, Theodor, 2020, "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 2, pages 32-43, July.
• PURCAREA, Ioan Matei, 2020, "Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 3, pages 30-39, November.
• PURCAREA, Ioan Matei, 2020, "Marketing transformation under the pressure of the new technologies and emotions impact on decision making," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 4, pages 13-22, December.
• Hanna Verzilova, 2020, "Methodical Aspects of Documenting the Marketing Activities," Oblik i finansi, Institute of Accounting and Finance, issue 1, pages 28-35, March.
• Ting-Hsiang Tseng, 2020, "The Impact Of Consumer Need For Uniqueness On Country Of Origin Effects," Global Journal of Business Research, The Institute for Business and Finance Research, volume 14, issue 1, pages 29-37.
• Thi Le Ha Nguyen & Keisuke Nagase, 2020, "Total Quality Management: A Mediating Factor In The Relationship Between Customer Expectations And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 13, issue 1, pages 1-13.
• Mary Beth McCabe & Richard Weaver, 2020, "A Two-Level Evaluation Of Mobile Travel Websites Using The Visitor Experience And The Brand Presentation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 13, issue 1, pages 23-34.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Tania Alexandra De Leon Padilla, 2020, "#9m Business Solidarity In Favor Of Women As An Action Of Social Responsibility #9m La Solidaridad Empresarial A Favor De Las Mujeres Como Accion De Responsabilidad Social," Revista Global de Negocios, The Institute for Business and Finance Research, volume 8, issue 2, pages 1-10.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Ivone Carolina Gonzalez Gaona, 2020, "Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 13, issue 1, pages 51-62.
• David Cabral Olmos & Elisa Gonzalez de Mojica & Jesus Salvador Vivanco Florido, 2020, "The Use Of E-Marketing And Its Relation To The Success Of Micro, Small And Medium-Sized Enterprises, In The Textile Sector Of Aguascalientes: An Analysis From A Gender Perspective El Uso Del E-Marketing Y Su Relacion Con El Exito De Las Micro, Pequen," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 13, issue 2, pages 1-14.
• Imran Mehboob Shaikh & Kamaruzaman Noordin, 2020, "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 6, issue 2, pages 403-418, May, DOI: https://doi.org/10.21098/jimf.v6i2..
• Muh. Rudi Nugroho & Ahmad Syakir Kurnia & Abdul Qoyum & Fitrotul Fardila, 2020, "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 6, issue 2, pages 419-438, May, DOI: https://doi.org/10.21098/jimf.v6i2..
• Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2020, "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," Management Science, INFORMS, volume 66, issue 11, pages 4958-4979, November, DOI: 10.1287/mnsc.2019.3455.
• Matthew G. Reyes (ed.), 2020, "Consumer Behavior and Marketing," Books, IntechOpen, number 6140, ISBN: ARRAY(0x8d318420), June, DOI: 10.5772/intechopen.77647.
• Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), 2020, "Modern Perspectives in Business Applications," Books, IntechOpen, number 6303, ISBN: ARRAY(0x8dbd17c8), June, DOI: 10.5772/intechopen.82778.
• Danil Dintsis (ed.), 2020, "Customer Relationship Management and IT," Books, IntechOpen, number 6353, ISBN: ARRAY(0x8d3c5dc0), June, DOI: 10.5772/intechopen.77542.
• Umut Ayman & Anil Kemal Kaya (ed.), 2020, "Promotion and Marketing Communications," Books, IntechOpen, number 6408, ISBN: ARRAY(0x8d29a428), June, DOI: 10.5772/intechopen.83011.
• Leslier Valenzuela-Fernandez & Francisco Javier Villegas Pinuer, 2020, "Empowerment of the Sales Forces in 2000s," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.83538.
• Abigail Chivandi & Michael Olorunjuwon Samuel & Mammo Muchie, 2020, "Social Media, Consumer Behavior, and Service Marketing," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.85406.
• Farruh Kushnazarov, 2020, "Consumer Life Cycle and Profiling: A Data Mining Perspective," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.85407.
• Leslier Valenzuela-Fernandez & Natacha Penaloza, 2020, "Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.86061.
• Urska Starc Peceny & Vesna Kuralt & Jurij Urbancic & Simon Mokorel & Tomi Ilijas, 2020, "Tourism 4.0: Challenges in Marketing a Paradigm Shift," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.84762.
• Hesham Dinana, 2020, "Insight-Driven Sales Management," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.84806.
• Alireza Ziaei-Bideh & Mahsa Namakshenas-Jahromi, 2020, "Profiling Green Consumers with Data Mining," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.83373.
• Umut Ayman & Anil Kemal Kaya & Ipek Halim, 2020, "Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.85008.
• Zul Ariff Abdul Latiff, 2020, "Lifestyle Demographic and Food Label Consumption," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.86022.
• Marlene Paula Castro Amorim & Mario Rodrigues, 2020, "Building on eWOM to Understand Service Quality in Hotel Services," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.85403.
• Nazri Nordin & Mohamed Azmi Ahmad Hassali, 2020, "STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.86021.
• Rini Astuti & M. Misbahul Amri, 2020, "Kelangenan Cars in Javanese Culture," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.84286.
• Chihiro Shimizu & Takeshi So, 2020, "Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.86163.
• Matthew Dingee, 2020, "Unpacking the Digital Consumer Mindset," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.88567.
• Zulkaif Ahmed Saqib & Khubaib Ahmed Saqib & Jane Oh Jin, 2020, "Role of Visibility in Supply Chain Management," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.87202.
• Syed Abdul Rehman Khan, 2020, "Introductory Chapter: Purchasing and Supply Management," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.85380.
• Rouxelle De Villiers & Pornchanoke Tipgomut & Drew Franklin, 2020, "International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89988.
• Aykut Ekiyor & Fatih Altan, 2020, "Marketing Communication and Promotion in Health Services," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.91656.
• Sumitro Sarkum, 2020, "Dissecting Changes in Consumer Characteristics through Psychographics," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89635.
• David Newlands & Fawaz Baddar Al Hussan, 2020, "Sourcing and Manufacturing in the Market Region," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.87073.
• Ilko Getov & Stefan Balkanski, 2020, "E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89249.
• Carlos Gonzalo-Penela & Noelia Jimenez-Asenjo & Diana A. Filipescu, 2020, "Cheers in UK: How Visible Are Spanish Sparkling Wines on Google.co.uk?," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89541.
• Umut Ayman & Anil Kemal Kaya, 2020, "Repositioning of PR Field in Developing Countries," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89980.
• Titus Chukwuemezie Chukwuemezie Okeke, 2020, "Customer Satisfaction with Online Retail Transactions," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.89181.
• Arooj Rashid, 2020, "The Media Effect: Implications for Manifesting Maintainable Body Image in the Context of Global Fashion Industry," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89239.
• Frantisek Pollak & Peter Dorcak & Peter Markovic, 2020, "Reputation Management," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89282.
• Christoph Weiss & Johannes Keckeis & Manfred Kofler, 2020, "Qualitative Analysis of Different CRM Evaluation Models," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.89776.
• Ahmad Rafiki, 2020, "Customer Relationship Management Practices in Islamic Banks," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.89225.
• Joan Alcudia Morales & Marina Romeo, 2020, "Values and e-Consumer Behavior," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.88926.
• Bhanu Prakash Nunna, 2020, "A New Paradigm in Customer Relationship Management," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.90389.
• Nageswaran Vaidyanathan, 2020, "Augmented Reality in Retail: A Saks Fifth Avenue Case Study: Technology Implications to Utilitarian, Aesthetic and Enjoyment Values," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.89628.
• Chandan Kumar Mishra, 2020, "Digital Marketing: Scope Opportunities and Challenges," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.92329.
• Selay Ilgaz Sumer, 2020, "Prologue: Marketing in the Modern Age," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.90702.
• Danil Dintsis, 2020, "Introductory Chapter: Customer Satisfaction Alignment with "On the Edge" IT Tools," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.91200.
• Pugatch, Todd & Wilson, Nicholas, 2020, "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," IZA Discussion Papers, IZA Network @ LISER, number 13732, Sep.
• Dung Phuong Hoang and Thong Huy Vu, 2020, "Debit Card Usage as a Rational Choice: The Moderating Effect of Cash Habit," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, volume 45, issue 1, pages 159-183, March.
• Bajram ÒªUPI & ShemsiMORINA, 2020, "The Influential Power And The Importance Of Music In Advertising And Marketing," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 1, pages 17-28, January, DOI: 10.15637/jlecon.7.002.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020, "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 2, pages .135-150, April, DOI: 10.15637/jlecon.7.009.
• Jikhan Jeong, 2020, "Identifying Consumer Preferences from User- and Crowd-Generated Digital Footprints on Amazon.com by Leveraging Machine Learning and Natural Language Processing," 2020 Papers, Job Market Papers, number pje208, Nov.
• Han Yuan, 2020, "Competing for Time: A Study of Mobile Applications," 2020 Papers, Job Market Papers, number pyu309, Sep.
• Anak Agung Ngurah Gede Sadiartha, 2020, "Personal Sales, Brand Image, Mouth Words On Decisions To Buy Honda Brand Spare Parts," Junior Scientific Researcher, SC Research Publishing SRL, volume 6, issue 1, pages 92-101, May.
• Franz Hackl & Rudolf Winter-Ebmer, 2020, "Customer reactions to a webshop’s service quality," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, volume 47, issue 4, pages 699-731, November, DOI: 10.1007/s10663-019-09453-6.
• Paweł Kossecki & Stefan Kossecki, 2020, "Application of Multivariate Statistical Analysis for Valuation of Copyrights in the Hotel Industry," International Advances in Economic Research, Springer;International Atlantic Economic Society, volume 26, issue 1, pages 103-117, February, DOI: 10.1007/s11294-020-09773-5.
• Maxim Sinitsyn, 2020, "Evaluating horizontal mergers in the presence of price promotions," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 1, pages 39-60, March, DOI: 10.1007/s11129-019-09213-7.
• Aditya Jain & Sanjog Misra & Nils Rudi, 2020, "The Effect of Sales Assistance on Purchase Decisions: An analysis using retail video data," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 3, pages 273-303, September, DOI: 10.1007/s11129-020-09223-w.
• Max J. Pachali & Peter Kurz & Thomas Otter, 2020, "How to generalize from a hierarchical model?," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 4, pages 343-380, December, DOI: 10.1007/s11129-020-09226-7.
• Pinar Yildirim & Yanhao Wei & Christophe Bulte & Joy Lu, 2020, "Social network design for inducing effort," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 4, pages 381-417, December, DOI: 10.1007/s11129-020-09227-6.
• Hyowon Kim & Dong Soo Kim & Greg M. Allenby, 2020, "Benefit Formation and Enhancement," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 4, pages 419-468, December, DOI: 10.1007/s11129-020-09228-5.
• Fernando Antonio Monteiro Christoph D’Andrea, 2020, "Strategic marketing & Austrian economics: The foundations of resource-advantage theory," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, volume 33, issue 4, pages 481-501, December, DOI: 10.1007/s11138-019-00472-x.
• Oksana Loginova & Niladri B. Syam, 2020, "Sourcing Co-Created Products: Should Your Suppliers Collaborate on Cost Reductions?," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 56, issue 2, pages 329-355, March, DOI: 10.1007/s11151-019-09700-x.
• Timothy J. Richards & Gordon J. Klein & Celine Bonnet & Zohra Bouamra-Mechemache, 2020, "Strategic Obfuscation and Retail Pricing," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 57, issue 4, pages 859-889, December, DOI: 10.1007/s11151-019-09744-z.
• Satoshi Nakano & Ryo Kato & Makito Takeuchi & Takahiro Hoshino, 2020, "Efficiency and resistance to extinction of lottery-based incentives in human: Survey response behavior in 12-week real-world field experiment," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2020-020, Nov.
• Magdalena Kachniewska, 2020, "Boundary conditions for the implementation of smart management systems in tourist destinations," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 6, issue 4, pages 35-50.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020, "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, volume 10, issue 1, pages 23-34, January.
• Kai Dominik Renchen, 2020, "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 6, issue 2, pages 138-153, DOI: 10.11118/ejobsat.2020.009.
• Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020, "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers, University of Milano-Bicocca, Department of Economics, number 442, May, revised May 2020.
• Anthony Koschmann & Yi Qian, 2020, "Assessing the Quality of Illegal Copies and its Impact on Revenues and Distribution," NBER Working Papers, National Bureau of Economic Research, Inc, number 27649, Aug.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27684, Aug.
• Hveckovics, N., 2020, "Return on brand indicator as one of branding efficiency evaluation tools," Journal of the New Economic Association, New Economic Association, volume 45, issue 1, pages 132-150, DOI: 10.31737/2221-2264-2020-45-1-5.
• Dinka Zlateva, 2020, "Digital Transformation Of Marketing Communications," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 17, issue 1, pages 171-181.
• Dinka Zlateva, 2020, "Some Aspects Of Storytelling As A Part Of Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 17, issue 2, pages 117-123.
• Ron Berman & Xudong Zheng, 2020, "Marketing with Shallow and Prudent Influencers," Working Papers, NET Institute, number 20-06, Sep.
• Vasylchenko Lidiya, 2020, "Analysis of consumer behavior formation models under the influence of marketing communication environment of the enterprise," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 1, issue 4(51), pages 41-44.
• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Tan, Yee Heng & Reddy, Srinivas K., 2020, "Crowdfunding Platforms: Ecosystem and Evolution," Foundations and Trends(R) in Marketing, now publishers, volume 14, issue 2, pages 53-172, July, DOI: 10.1561/1700000061.
• Chung, Doug J. & Kim, Byungyeon & Syam, Niladri B., 2020, "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?," Foundations and Trends(R) in Marketing, now publishers, volume 11, issue 1, pages 1-52, June, DOI: 10.1561/1700000063.
• Calder, Bobby J., 2020, "Brands: An Integrated Marketing, Finance, and Societal Perspective," Foundations and Trends(R) in Marketing, now publishers, volume 14, issue 4, pages 237-316, November, DOI: 10.1561/1700000064.
• Brei, Vinicius Andrade, 2020, "Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments," Foundations and Trends(R) in Marketing, now publishers, volume 14, issue 3, pages 173-236, August, DOI: 10.1561/1700000065.
• Luiela Magdalena Csorba, 2020, "Drugs Consumer Protection – a Socio- Economic Point of View Regarding Drugs Safety," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 262-282, June.
• Rosita Widjojo, 2020, "The Development of Digital Payment Systems in Indonesia: a Review of Go-Pay and Ovo E-Wallets," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 384-395, September.
• Georgi Kozhuharov, 2020, "Risk Management System in the Marketing of the Organization in the Conditions of Internationalization," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 1-63–77, December.
• Alexander Christov, 2020, "Efficiency in Marketing Communications – Overview and Distinctions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 140-148, September.
• Krasimir Marinov, 2020, "Impact of Marketing Synergy on the New Product Results," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 37-51, September.
• Wieslawa Kuzniar & Kazimierz Cyran, 2020, "Selected Aspects Of The Residential Property Market In The Context Of Creating A City Image (An Example From Rzeszow)," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 15, issue 1, pages 39-52, March, DOI: https://doi.org/10.31648/oej.5397.
• Yuriy Robul, 2020, "Structure And Constituents Of Digital Marketing Systems," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 15, issue 1, pages 53-62, March, DOI: https://doi.org/10.31648/oej.5398.
• FAUR Monica & BAN Olimpia, 2020, "Theoretical Framework About Tourism Destination Competitiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 32-38, July.
• SZÉKELY Beatrix, 2020, "Effects Of Borrowed Words And Different Wordings On The Efficiency Of Marketing Communication Messages - Theoretical Background Of Future Research," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 405-415, July.
• SZIKSZAI-NÉMETH Ketrin, 2020, "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 416-424, July.
• TOADER Liviu Andrei, 2020, "Perceived Barriers To E-Commerce In Romania €“ A Consumers Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 597-607, July.
• HAŢEGAN Vasile, 2020, "Aesthetic Interferences In Organizational Communication," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 284-292, December.
• SZIKSZAI-NÉMETH Ketrin & NAGY Adrián Szilárd, 2020, "Consumer Decision Making In Influencer Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 326-336, December.
• Valentina-Simona Pascalau, 2020, "Marketing Capabilities In The Digital Environment. Consequences On The Performance Of The Company," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 1, pages 106-115, March.
• Christopher Agbonifoh & Edith Odia, 2020, "Shoppers’ Perception Of Retail Convenience In Online Shopping In Benin City, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 1, pages 49-59, March.
• Szilvia Szabo, 2020, "Language Learners’ Behaviour At Multinational Companies," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 1, pages 97-105, March.
• Alum Kusumah & Cheng-Wen Lee, 2020, "Do Green Marketing And Green Brand Awareness Influence Customer Satisfaction? An Empirical Study," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 2, pages 31-43, September.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020, "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue special, pages 44-54, June.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020, "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, volume 72, issue 1, pages 216-234.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020, "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, volume 72, issue 1, pages 292-292.
• IonuÈ›-Claudiu Popa & Alexandru Bosinceanu, 2020, "Restarting the Air Transport Industry After Covid-19 – An Economic Forecast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 451-456, August.
• Steluta Radu & Mihaela Constandache & Liliana Nicodim, 2020, "The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 479-485, August.
• Raluca-Giorgiana Chivu & Alexandru Bosînceanu & Adrian Mociu, 2020, "The Impact of Marketing Strategies on Changes in Eating Habits – An Approach from a Consumer Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 579-585, August.
• Alexandru GrigoraÈ™, 2020, "Using Social Media in Public Universities. A Research on the University of Bucharest, Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 644-650, August.
• Mariana Jugănaru, 2020, "Effects of the New Coronavirus Pandemic in Romania: Changes in Buying and Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 682-687, August.
• Anca Madar & Nicoleta Andreea NeacÈ™u, 2020, "Quality Management - a Factor for Improving Sustainability in the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 688-697, August.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020, "The Trend of the Hospitality Industry and the Advantages Versus the Disadvantages of Investing in the Workforce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 464-473, December.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020, "Impact of the Soluble and Insoluble Fibers on the Human's Health," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 474-483, December.
• Alexandru Bosînceanu, 2020, "Exploring the Relationship Between Religion, Happiness, Distress and Fear Levels After the First Corona Outbreak in the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 595-600, December.
• Alexandru Bosînceanu, 2020, "Can Religiosity Alleviate the Fear Caused by the Coronavirus? An Analysis from the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 601-605, December.
• Mihaela - Gabriela Todrican (Rosca) & Monica - Ioana Toader & Adriana – Ioana Filip (Croitoru), 2020, "Sustainable Education System in the Face of the COVID-19 Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 776-782, December.
• Alicia Izquierdo–Yusta & María Gómez–Cantó & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2020, "The influence of food values on post–purchase variables at food establishments," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2001, Jun, revised Jun 2020.
• Paula Rodríguez–Torrico & Sonia San–Martín & Rebeca San José Cabezudo, 2020, "Consumer behavior using multiple channels: a review," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2002, Jul, revised Jul 2020.
• Jenny Patricia Amaya Vega & Mónica Gómez Suárez & Mercedes Rozano, 2020, "Estudio comparativo del efecto de los fallos en el servicio sobre el bienestar del consumidor y sus emociones," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2003, Jul, revised Jul 2020.
• Carlota López Aza & Teresa Pintado Blanco & Joaquín Sánchez Herrera, 2020, "CEOs activistas: Un análisis descriptivo de los presidentes ejecutivos y sus posturas sociales y políticas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2004, Jul, revised Jul 2020.
• Vargas Rocha, Frederico Rafael & de Esteban Curiel, Javier & Moura Cunha, Luiz Rodrigo, 2020, "La relación entre la confianza y el compromiso y sus efectos en la lealtad de marca || The relationship between trust, commitment and its effects on brand loyalty," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 29, issue 1, pages 131-151, June.
• Silvia Blasi & Benedetta Crisafulli & Silvia Rita Sedita, 2020, "Selling the circularity: Investigating the impact of circularity promotion on the performance of Italian manufacturing companies," "Marco Fanno" Working Papers, Dipartimento di Scienze Economiche "Marco Fanno", number 0259, Jul.
• Julia Rötzmeier-Keuper, 2020, "Consumer Vulnerability: Overview And Synthesis Of The Current State Of Knowledge And Future Service-Related Research Directions," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 65, Jul.
• Julia Rötzmeier-Keuper & Nancy V. Wünderlich, 2020, "Establishing Life Meaningfulness Through Meaning-Making Activities And Practices Related To The Consumption Of Elderly Care Services," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 66, Jul.
• Dominik Gutt & Jürgen Neumann & Wael Jabr & Dennis Kundisch, 2020, "The Fate of the App: Economic Implications of Updating under Reputation Resetting," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 76, May.
• Anna Zauskova & Monika Reznickova, 2020, "SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 15, issue 1, pages 133-150, March, DOI: 10.24136/eq.2020.007.
• Mehmet Civelek & Krzysztof Gajdka & Jaroslav Svetlik & Vladimir Vavrecka, 2020, "Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 15, issue 3, pages 537-563, September, DOI: 10.24136/eq.2020.024.
• Erika Onuferova & Veronika Cabinova & Tunde Dzurov Vargova, 2020, "Analysis of modern methods for increasing and managing the financial prosperity of businesses in the context of performance: a case study of the tourism sector in Slovakia," Oeconomia Copernicana, Institute of Economic Research, volume 11, issue 1, pages 95-116, March, DOI: 10.24136/oc.2020.004.
• Anna Zadykowicz & Krzysztof J. Chmielewski & Dariusz Siemieniako, 2020, "Proactive customer orientation and joint learning capabilities in collaborative machine to machine innovation technology development: the case study of automotive equipment manufacturer," Oeconomia Copernicana, Institute of Economic Research, volume 11, issue 3, pages 531-547, September, DOI: 10.24136/oc.2020.022.
• Robert Stefko & Richard Fedorko & Radovan Bacik & Martin Rigelsky & Maria Olearova, 2020, "Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries," Oeconomia Copernicana, Institute of Economic Research, volume 11, issue 4, pages 721-742, December, DOI: 10.24136/oc.2020.029.
• Elena-Iulia Varga, 2020, "Study on the personal luxury goods market," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, volume 2, pages 33-42, December.
• Pakhalov, Alexander & Rozhkova, Natalia, 2020, "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," MPRA Paper, University Library of Munich, Germany, number 100678, May.
• Soomro, Yasir & Al-Sehli, Ahmed Nafe, 2020, "Determinants of Customer Churn: An Empirical Study Of Cellular Subscribers From Saudi Arabia," MPRA Paper, University Library of Munich, Germany, number 101398, May.