Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2023

• Dang Nguyen & Michaela Jackson, 2023, "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Peter Jones, 2023, "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023, "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023, "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023, "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Sommer Kapitan, 2023, "Outrage and Activism," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Preeya Daya & Mlenga Jere, 2023, "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• David Micallef & Lukas Parker & Linda Brennan, 2023, "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Michaela Jackson & Michael Mehmet, 2023, "Social Media and Upstream Social Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023, "Social Media Messaging for Health," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Colleen E. Mills & Sussie C. Morrish, 2023, "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023, "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
• Lee, Joseph Lok-Man & Lau, Chammy Yan-Lam & Wong, Charlaine Wai-Ga, 2023, "Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 9, issue 2, pages 3-10, DOI: 10.5281/zenodo.10539175.
• Gericke, Jens & Mehn, Audrey & Rommel, Kai, 2023, "Kundenpräferenzen für Bio-Lebensmittel in Deutschen Lebensmittelläden. Ergebnisse eines Discrete-Choice Experiments," Research Journal for Applied Management (RJAM), International School of Management (ISM), Dortmund, volume 4, issue 1, pages 42-64.
• Zweigle, Tanja & Heinl, Jacqueline, 2023, "Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie von Kahneman," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2023).
• Vogel, Henrik, 2023, "The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention: Empirical evidence from Germany," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 3 (November 2023).
• Yusuf Öcel & Ismail Durak, 2023, "Examining the Relationship between Sensory Branding, Brand Awareness and Preference after a Blind Tasting Test: An Application on Tea Brands," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 21, issue 1, pages 97-113.
• Nguyen Quang Vinh & Luc Manh Hien & Tran Duc Thanh, 2023, "The Effect of Destination Image and Perceived Value on the Loyalty of International Tourists to Cultural Heritage Tourism in Hanoi," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 1, pages 87-114, March.
• Xiuqun Chen & Shun-Chi Yu & Xuemei Sun & Dan Wang, 2023, "Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 2, pages 166-195, June.
• Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023, "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 24-54, December.
• Veda Varsha Reddy B & Sathish A.S, 2023, "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 72-89, December.
• Perdana, Randitya & Prasasti, Arum, 2023, "Entrepreneurial orientation, company performance, and competitive advantage in Indonesian culinary SMEs," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 7, issue 1, pages 547-547, April, DOI: 10.26784/sbir.v7i1.547.
• Chiara Farronato & Andrey Fradkin & Alexander MacKay, 2023, "Self-Preferencing at Amazon: Evidence from Search Rankings," AEA Papers and Proceedings, American Economic Association, volume 113, pages 239-243, May, DOI: 10.1257/pandp.20231068.
• Ecaterina ȘIȘCAN, 2023, "Key Factors In Selecting Economic Higher Education Institution: Republic Of Moldova Case Study," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), volume 9, issue 1, pages 77-85, June, DOI: https://doi.org/10.53486/2537-6179..
• Iuliana Raluca Gheorghe & Victor Lorin Purcarea & Consuela Madalina Gheorghe, 2023, "Antecedents of Consumer Intentions towards E-waste Recycling. A Perspective on the Toy Industry from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 163-163, February.
• Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023, "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 1-28, February.
• Corina Pelau & Valentina Ghinea & Bogdan Hrib, 2023, "Social Image in the Online Environment Sustainable Motive for Book Sales During the Pandemic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue S17, pages 1081-1081, November.
• Carmen Acatrinei & Laura Daniela RoÈ™ca (Tănase) & Oana-Maria Secară & Traian Alexandru Năstase, 2023, "Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 17-25, April.
• Cristina Radu & Mihaela Constantinescu & Alexandru Ion Olteanu, 2023, "Using the Right Content on Social Media to Enhance Consumer Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 26-38, April.
• Diana-Elena Drăghici & Andreea Orîndaru & Mihaela Constantinescu & Alina Zelezneac, 2023, "Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 39-45, April.
• Natasha Nagel & Monica M. Popa Sârghie, 2023, "The Influence of Life Events on Young Consumers’ Compulsive Shopping Tendencies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 30-39, July.
• Pingjun Jiang, 2023, "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 40-45, July.
• Douglas Chiguvi & Thuso Sepepe, 2023, "An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 46-55, July.
• Dumitru Goldbach & Mădălina ViÈ™an & Valeria Oana Paraschiv & Ionel Dumitru, 2023, "Digitalization of Public Services and the Services Quality Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 9-17, July.
• Elena BOSTÄ‚NICÄ‚ & Åžtefan-Claudiu CÄ‚ESCU & Călin-Petrică VEGHEÅž & OlguÅ£a-Anca ORZAN, 2023, "Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 37-44, September.
• Haekal Adha AL-GIFFARI & Nafisa MAYUKH, 2023, "Transparency and Complexity: Comparative Critical Review of Mixed Methods Approaches in Marketing Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 45-55, September.
• Mihai Prelipcean & Carmen Acatrinei & Iasmina Gradinescu & Andrei Cânda, 2023, "The Impact of Blockchain Technology on Marketing through Social Media," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 46-54, April.
• Georgiana RUSU & Mihai-Cristian ORZAN & Petre Sorin SAVIN & Elena GOGA & Mihai PRELIPCEAN, 2023, "The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 56-63, September.
• Farai NYIKA & Mphokhethwa NDOU, 2023, "Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 18-26, December.
• Evann Keith TABASA & Marvin CRUZ, 2023, "Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 27-37, December.
• Iasmina-Iulia GRÄ‚DINESCU & Elena GOGA & Mihai PRELIPCEAN & Cristian GHEORGHE & OlguÈ›a Anca ORZAN, 2023, "Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 38-42, December.
• Marco PESTANA & Johannes CRONJE, 2023, "Computer-Simulated Environments in the Commercial Sector: Enhancing Customer Experience through 3D Spherical Image Technology," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 8-17, December.
• Hela DIOUANI & Amel GRAA & Khadidja BECHELAGHEM, 2023, "Digital Marketing Adoption Factors In Algerian Small And Medium Enterprises: A Tam Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 134-150, May.
• Mihai STOICA, 2023, "Organic Food Positioning: How Do Companies Want Their Brand To Be Perceived By Consumers?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 61-93, May.
• Russell KAMPANI & Pierre MOSTERT & Michelle Caroline VAN DER MERWE, 2023, "Trust And Economic Satisfaction As Antecedents, And Loyalty As Outcome, Of Small Business Customers’ Cooperation And Coordination In Banking Relationships," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-24, May.
• Ancuta REMETE & Laura BACALI & Marcel Ciprian POP & Brindusa Mariana BEJAN & Monica BOGDAN & Andrei PICOS, 2023, "Dental Services – To Fear Or Not To Fear? The Effect Of Music On Pain Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 94-109, May.
• Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, volume 4, issue 2, pages 248-260, March, DOI: 10.46656/access.2023.4.2(7).
• Francesca DI VIRGILIO & Radi DIMITROV & Liudmyla DOROKHOVA & Oleksii YERMOLENKO & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Innovation factors for high and middle-income countries in the innovation management context," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 434-452, July, DOI: 10.46656/access.2023.4.3(8).
• Shimelis Zewdie WERKE & Biniam Getnet AGAZU, 2023, "A systematic review of social media marketing during and after Covid-19 pandemic," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 453-467, July, DOI: 10.46656/access.2023.4.3(9).
• Kristian PENTUS, 2023, "A systematic review of food product conjoint analysis research," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 480-502, July, DOI: 10.46656/access.2023.4.3(11).
• Andrei DUMITRESCU, 2023, "Perceived Importance Of Product Aesthetics For Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 25, pages 1-14.
• COZMA Anghel-Tudorel, 2023, "Driving Towards Sustainability: Understanding The Dynamicsofelectricandplug-Inhybridvehicleadoption In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 25, pages 1-20.
• Xin Song, 2023, "Digital marketing vs. Luxury research: A Bibliometric Analysis," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 1, pages 110-137, June, DOI: https://doi.org/10.36105/theanahuac.
• Ekaterina Panarina, 2023, "The impact of customer and entrepreneur-oriented marketing on business performance: an empirical evidence of SMEs in Russia," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 1, pages 40-61, June, DOI: https://doi.org/10.36105/theanahuac.
• Rafael Díaz Castellanos, 2023, "The price of agave in Mexican states holding Designation of Origin of Tequila status, and its systematic depreciation over the forthcoming decade (2000-2031)," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 2, pages 12-37, December, DOI: https://doi.org/10.36105/theanahuac.
• Radojko Lukic, , "Comparative Analysis of Transport and Storage Information Systems of the European Union and Serbia Using Fuzzy LMAW and MARCOS Methods," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, number v:4:y:2023:i:1:p:1-17, DOI: 10.47063/ebd.00011.
• John T. Ayoolа & Ayokunle O. Odusina, , "A Capital Structure & Cost Efficiency in Selected Listed Financial Firms in Nigeria," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, number v:4:y:2023:i:1:p:19-35, DOI: 10.47063/ebd.00012.
• Sourav Ray & Avichai Snir & Daniel Levy, 2023, "Retail Pricing Format and Rigidity of Regular Prices," Papers, arXiv.org, number 2306.17309, Jun.
• Mario Pepur & Goran Dedic & Duje Rogulj, 2023, "Influence Of Fan Identification And Perceived Group Norms On Fans' Purchasing Intentions Towards Current And Former Football Club Sponsor," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 1, pages 219-239, june, DOI: 10.17818/EMIP/2023/1.11.
• Nives Milinovic & Ivana First Komen, 2023, "Perceived Safety Of Natural Food Products: Influence Of Different Packaging Cues," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 375-390, december, DOI: 10.17818/EMIP/2023/2.4.
• Irena Pandza Bajs & Marina Tomas, 2023, "The Role Of Demographic And Socioeconomic Characteristics Of Generation Y Employees In The Perception Of The Effectiveness Of Personal Branding Factors, Career Satisfaction And Employability," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 409-431, december, DOI: 10.17818/EMIP/2023/2.6.
• Ridwan Ari Saputra & Jamaludin Khalid, 2023, "Effect Of Product Quality, Perceived Price And Accessibility On Customer Satisfaction: An Empirical Study In Indonesian Restaurants," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 143-152.
• Wahyu Agus Triono & Jamaludin Khalid, 2023, "Influence Of Service Quality, Brand Image And Accessibility On Hotel Customer Satisfaction In Indonesia," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 153-164.
• Rahmat Hidayat & Sutrisna Sutrisna & Nandan Limakrisna, 2023, "Effect Of Price And Ewom Toward Customer Value And The Implication To Custumer Loyalty In Kings’ Coffee Store," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 165-173.
• Valerii Bondarenko & Bogdana Vyshnivska, 2023, "Promotional Marketing As A Method Of Increasing Sales," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 4, issue 2, DOI: 10.30525/2661-5150/2023-2-3.
• Mariia Bahorka & Liudmila Kvasova & Nataliy Yurchenko, 2023, "Comprehensive Marketing System As A Basis For Increasing The Competitiveness Of Trade Enterprises In Modern Conditions Of Doing Business," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 1, DOI: 10.30525/2661-5169/2023-1-4.
• Mariia Bahorka & Liudmila Kvasova & Inna Abramovych, 2023, "Comprehensive Analytical Assessment Of Marketing Activities Of Enterprises As A Basis For Making Anti-Crisis Management Decisions," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-1.
• Luidmyla Kvasova & Larysa Kurbatska & Artur Balkovyj, 2023, "Development Of A Digital Marketing Strategy For A Ukrainian Agricultural Berry Company In International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-4.
• Luidmyla Kvasova & Larysa Kurbatska & Vladislav Bolovin, 2023, "Features Of Strategy Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-5.
• Luidmyla Kvasova & Larysa Kurbatska & Nikita Bolovin, 2023, "Features Of Image Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-6.
• Maia Seturi, 2023, "About The Importance And Benefits Of Event Marketing," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2661-5169/2023-4-1.
• Vitalii Smilyanets, 2023, "Functional Model Of The Management System For The Development Of Innovative Potential Of Airline Companies On The Basis Of Marketing Concept," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2661-5169/2023-4-3.
• Svitlana Kovalchuk & Iryna Perevozova & Dmytro Kobets, 2023, "Effectiveness Of Branding Of Intercompany Cooperation In The Context Of Economy Digitalisation," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 3, DOI: 10.30525/2256-0742/2023-9-3-116-124.
• Justinas Kisieliauskas & Evelina Sineviciute, 2023, "Colour Psychology Potential In Lithuanian Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 4, DOI: 10.30525/2256-0742/2023-9-4-1-10.
• Ahmed H. Alsharif & Lina Pileliene, 2023, "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 5, DOI: 10.30525/2256-0742/2023-9-5-1-12.
• Ejup Fejza & Alban Fejza, 2023, "Analysis of the Effects of the Service Quality on Client Satisfaction in the Tourism Sector in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 103-115.
• Reem Abou Khouzam, 2023, "The Role of Integrated Marketing Strategies on Hotel Performance during COVID-19 in Lebanon," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 674-686.
• Radka Bauerova & Halina Starzyczna & Šárka Zapletalova, 2023, "Who Are Online Grocery Shoppers?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 26, issue 1, pages 186-205, March, DOI: 10.15240/tul/001/2023-1-011.
• Robert Stefko & Beata Gavurova & Maria Olearova & Radovan Bacik & Lubomir Nebesky, 2023, "Extended model of mobile shopping acceptance: An empirical study of consumer behaviour," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 26, issue 4, pages 148-166, December, DOI: 10.15240/tul/001/2023-5-002.
• Erika KULCSAR & Janos LAZAR, 2023, "Why Brad Pitt?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Bilge BAYKAL & Sukru CINAR, 2023, "Factors Affecting Brand Loyalty in Turkish Participation Banking Sector," Journal of BRSA Banking and Financial Markets, Banking Regulation and Supervision Agency, volume 17, issue 1, pages 65-105.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023, "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Papers, Bureau of Economic Analysis, number 0122, Oct.
• Alma Muratović & Amerlina Muratović & Erna Herić, 2023, "Foreign Direct Investment As A Determinant Of Marketing Planning In Bosnian And Herzegovinian Enterprises," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 50, pages 39-57, September.
• Yusuf USAL & Sezen BOZYİĞİT, 2023, "Kültürel Kimlik ve Tüketici Etnosentrizminin Müşteri Tatmini, Müşteri Katılımı ve Tekrar Satın Alma Niyeti Üzerindeki Etkisinin Cinsiyet Bağlamında İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 241-258, June, DOI: https://doi.org/10.33399/biibfad.12.
• Melike HALİFEOĞLU, 2023, "Endüstriyel Pazarlarda Algılanan Hizmet Kalitesi, Güven ve Memnuniyet Üzerine Bir Araştırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 7, issue 2, pages 11-30, December, DOI: https://doi.org/10.33399/biibfad.12.
• Sesar Vesna & Hunjet Anica & Martinčević Ivana, 2023, "Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?," Business Systems Research, Sciendo, volume 14, issue 2, pages 158-172, December, DOI: 10.2478/bsrj-2023-0017.
• Hasani Vjollca Visoka & Zeqiri Jusuf & Todorovik Teodora & Jaziri Dhouha & Toska Asdren, 2023, "Digital Content Marketing and EWOM: A Mediational Serial Approach," Business Systems Research, Sciendo, volume 14, issue 2, pages 24-43, December, DOI: 10.2478/bsrj-2023-0010.
• Palić Mirko & Kozina Zrinka & Tutek Natalia, 2023, "Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth," Business Systems Research, Sciendo, volume 14, issue 2, pages 44-60, December, DOI: 10.2478/bsrj-2023-0011.
• Avichai Snir & Daniel Levy, 2023, "Retail Pricing Format and Rigidity of Regular Prices," Working Papers, Bar-Ilan University, Department of Economics, number 2023-04, Jul.
• Nguyen Minh Ha & Le Quoc Phong & Tran Kiem Viet Thang & Huynh Luong Tam & Tran Hai Dang & Nguyen Thi Mai Hoa, 2023, "Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 19-38, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.
• Bui Thi Nhi & Tran The Nam & Nguyen Thi Thuy & Nguyen Kieu Oanh & Le Thi Thanh Trang, 2023, "Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 39-53, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2333.
• Le Thi Thanh Xuan & Pham Do Quang Trung, 2023, "Exploring customers’ values from subscribing to a streaming service - The case of Netflix," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 54-68, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2397.
• Nguyen Phan Quynh Huong & Ha Minh Tri, 2023, "Religiosity to green purchase under emotional and greenwashing factors," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 97-113, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2569.
• Văn Đức Chí Vũ & Nguyễn Viết Bằng, 2023, "Ảnh hưởng của chiến lược tiếp thị 4Ps xanh đến quyết định mua sản phẩm xanh: Nghiên cứu thực nghiệm tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 1, pages 160-172, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2092.
• Nguyễn Thị Hồng Nguyệt, 2023, "Ảnh hưởng của mối quan tâm sức khỏe đến quyết định lựa chọn hình thức mua sắm trực tuyến trong mùa dịch bệnh Covid-19," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 1, pages 79-91, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2043.
• Nguyễn Hoàng Sinh & Nguyễn Minh Hiền, 2023, "Sự chứng thực của người nổi tiếng tác động lên thái độ và ý định mua hàng của người tiêu dùng: Vai trò trung gian của tương tác xã hội," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 1, pages 92-108, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2126.
• Lê Nguyễn Bình Minh & Võ Hoàng Yến & Phạm Quân Đạt, 2023, "Tác động của người ảnh hưởng đến ý định mua của giới trẻ (gen Z) trong lĩnh vực thời trang tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 100-114, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2332.
• Nguyễn Ngọc Hiền & Trần Thị Kim Luyến, 2023, "Ảnh hưởng của chất lượng mối quan hệ giữa sinh viên và giảng viên đến sự gắn kết thương hiệu trường đại học, sự hài lòng và lòng trung thành của sinh viên," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 115-126, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2372.
• Lê Xuân Cù, 2023, "Nghiên cứu các yếu tố ảnh hưởng đến ý định sử dụng chatbot của khách hàng: Góc nhìn tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 32-46, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2407.
• Nguyễn Thanh Liêm & Đặng Hoàng Minh & Tất Duyên Thư, 2023, "Các nhân tố ảnh hưởng đến sự hài lòng của khách hàng sử dụng dịch vụ điện thoại di động: Nghiên cứu tại thị trường Tiền Giang," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 47-58, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2120.
• Hà Nam Khánh Giao, 2023, "Tác động của chất lượng dịch vụ, giá cả hợp lý và môi trường nhà hàng đến lòng trung thành khách hàng trong ngành ẩm thực tại Thành phồ Hồ Chí Minh sau đại dịch Covid-19," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 5-19, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2269.
• Huỳnh Nhựt Phương & Nguyễn Thúy An & Khưu Ngọc Huyền, 2023, "Ứng dụng mô hình SOR nghiên cứu các yếu tố ảnh hưởng hành vi né tránh quảng cáo của người dùng Youtube tại thành phố Cần Thơ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 72-83, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2246.
• GOLDBACH Dumitru & RADULIAN Andreea & POPA Mircea, 2023, "Characteristics Of Consumer Behaviour In Services Sector," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 1, pages 19-29, April, DOI: 10.56043/reveco-2023-0002.
• FUCIU Mircea, 2023, "Employees' Satisfaction - The Key To A Succesful Internal Marketing Strategy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 3, pages 42-46, October, DOI: 10.56043/reveco-2023-0025.
• DURALIA Oana, 2023, "Consumer Behavior And Sustainable Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 4, pages 29-37, December, DOI: 10.56043/reveco-2023-0034.
• YUNITASARI Hasna & HASIB Fatin Fadhilah & NILASARI Widiyanti Ayu, 2023, "Factors Affecting Consumer Purchase Intention On Fashion Muslim Official Website In The Digital Economy Era," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 4, pages 46-56, December, DOI: 10.56043/reveco-2023-0036.
• Petr Janeček & Olga Martinčíková Sojková & Lukáš Pichlík, 2023, "Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 26, issue 3, pages 1-12, DOI: 10.32725/acta.2023.013.
• Defau Laurens & Zauner Alexander & Sycik Anna, 2023, "How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance," Review of Marketing Science, De Gruyter, volume 21, issue 1, pages 187-194, September, DOI: 10.1515/roms-2022-0095.
• Kinga LAZAR, 2023, "Tourism In The Central Region After Two Years Of The Pandemic," Contemporary Economy Journal, Constantin Brancoveanu University, volume 8, issue 1, pages 128-136.
• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023, "Analysis Of The Marketing Environment In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, volume 60, issue 2, pages 168-172.
• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023, "Analysis Of The Marketing Mix In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, volume 60, issue 2, pages 173-178.
• Radu Gogolan & Cristina Veith, 2023, "Innovation Over Price: Understanding Generation Z’s Preferences in the Smartphone Market," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 37, issue 1, pages 37-51, May.
• Joan Calzada & Nestor Duch-Brown & Ricard Gil, 2023, "Do Search Engines Increase Concentration in Media Markets?," CESifo Working Paper Series, CESifo, number 10671.
• Daniel Ershov & Yanting, He & Stephan Seiler, 2023, "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter," CESifo Working Paper Series, CESifo, number 10743.
• Afaf KHOUILED & Florin-Alexandru LUCA & Hicham MAHDJOUBA & Sami Mohammed BENNOUNA, 2023, "The role of consumer protection associations in rationalizing consumer purchasing behavior – an example of consumer research in the state of Ouargla," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 50, pages 7-17, July.
• Alexandrina POPESCU-CRUCEANU, 2023, "Social and economic structures of population from Bukovina in interwar period," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 27-39, July.
• Mihaela PASCAL, 2023, "Smart workspaces and the sense of ownership – the impact of the work environment in the emergence of psychological ownership," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 21, pages 75-84, July.
• Camelia COJAN, 2023, "Parental perceptions of toys and games marketing," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 95-102, December.
• Camelia COJAN, 2023, "A content analysis of values portrayed in TV commercials for games and toys," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 115-121, September.
• Carlos Fernando Osorio-Andrade & Carlos Alberto Arango Pastrana & Augusto Rodr�guez Orejuela, 2023, "Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, volume 39, issue 166, pages 110-122, DOI: 10.18046/j.estger.2023.166.5415.
• Gerson Jaquin Cristancho Triana, 2023, "Actitud e intención hacia el consumo responsable en los hogares de Bogotá," Revista Tendencias, Universidad de Narino, volume 24, issue 1, pages 130-154.
• Cristian Hernández Gil & Edwin Eduardo Millán Rojas & Diana Ali García Capdevilla, 2023, "Determinantes estratégicos para el ecoturismo a partir de la pandemia covid-19," Revista Tendencias, Universidad de Narino, volume 24, issue 2, pages 60-85.
• Aura Janeth Uribe Arévalo, 2023, "La responsabilidad del marketing verde," Revista Tendencias, Universidad de Narino, volume 24, issue 2, pages 288-306.
• Amano, Tomomichi & Simonov, Andrey, 2023, "A Welfare Analysis of Gambling in Video Games," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 17939, Feb.
• Posner, Nathaniel & Simonov, Andrey & Mrkva, Kellen & Johnson, Eric, 2023, "Dark Defaults: How Choice Architecture Steers Political Campaign Donations," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 18599, Nov.
• Mária Bohdalová & Miriama Křížková, 2023, "Short-term and seasonal time series models for online marketing campaigns," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 16-26.
• Nataliia Parkhomenko, 2023, "Process of developing the international city branding strategy: Case study city of Kharkiv," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 2-15.
• Firuz Kurbanov, 2023, "A study of the consumer behavior as the key to expanding the museum audience," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 27-35.
• Ayesha Zafar & Musa Mazhar & Yahya Sultan Ijaz, 2023, "Application of marketing principles for HEIs: A perspective of Pakistani universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 36-55.
• Mukhriddin Kilichov & František Olšavský, 2023, "Sustainable tourism development: Insights from accommodation facilities in Bukhara along the silk road," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 12-25.
• Matouš Haicl, 2023, "Brand seduction as a tool for brand's success: Conceptualizing the term," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 2-11.
• Meenakshi Handa & Ronika Bhalla, 2023, "Marketing strategies in response to tough times – lessons from India during a global crisis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 26-39.
• Lucia Kočišová & Peter Štarchoň, 2023, "The role of marketing metrics in social media: A comprehensive analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 40-49.
• Monika Březinová, 2023, "Factors affecting the communication mix of small businesses in the selected industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 17-24.
• Joachim Riedl & Stefan Wengler & Marcin Adam Czaban & Simon Benjamin Steudtel, 2023, "Sexism in advertisements – a cross-cultural analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 2-16.
• Emel Yarimoglu & Iremsu Cebisli & Ali Riza Levent & Talha Tesik & Melisa Ozan, 2023, "A descriptive study on Turkish young consumers’ soft drink buying behaviors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 25-35.
• Lamia El Mokretar & Mélia Adman, 2023, "Developing a growth marketing approach to B2B customer retention: Case Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 36-46.
• Vasilii Ostin, 2023, "Maximizing business potential: The symbiotic relationship between employee training and business success," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 47-55.
• Nelson B. Guillen Jr., 2023, "Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 14-28.
• Theodore Tarnanidis, 2023, "Understanding reference points to make purchase decisions: overview, phases, and time-features," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 2-13.
• Yahia Mouammine & Hassan Azdimousa, 2023, "An overview of ethical issues in neuromarketing: Discussion and possible solutions," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 29-47.
• Maria Jewdaly L. Costales, 2023, "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 48-53.
• Lulzim Rashiti & Art Shala & Xhevat Sopi, 2023, "Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 23-46.
• Milena Angelova, 2023, "Human Resource Marketing – How To Win The War For Talents," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 47-63.
• Ivan Marchevski & Krista Neykova, 2023, "The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-22.
• Imran Ali & Mohammad Naushad, 2023, "Determinants of Green Energy Technology Purchase Intention: An Analytical Study," International Journal of Energy Economics and Policy, Econjournals, volume 13, issue 4, pages 375-382, July.
• Sabbar Dahham Sabbar & Hani Amer Musa & Abdul Rahman Kadir & Mursalim Nohong & Arifuddin Manan & Musran Munizu & Anas Iswanto Anwar, 2023, "The Role of Green Marketing and Promotion of Green Energy Bonds to Reduce Carbon Emissions in Indonesia," International Journal of Energy Economics and Policy, Econjournals, volume 13, issue 5, pages 73-82, September.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2023, "Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach," International Review of Management and Marketing, Econjournals, volume 13, issue 1, pages 11-18, January.
• Caesarilla Maggie Zavira & Dyah Ismoyowati & Henry Yuliando, 2023, "Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge," International Review of Management and Marketing, Econjournals, volume 13, issue 2, pages 28-35, March.
• Marlini Moodley & Dipolelo Fungile & Farai Nyika & Winiswa Mavutha, 2023, "Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective," International Review of Management and Marketing, Econjournals, volume 13, issue 2, pages 36-46, March.
• Sutisna Sutisna & Tata Rustandi, 2023, "Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 9-15, May.
• Fathor AS & Fatimatul Fatmariyah, 2023, "Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 25-32, May.
• Siyasanga Mgoduka & Shalen Heeralal, 2023, "Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis," International Review of Management and Marketing, Econjournals, volume 13, issue 4, pages 14-22, July.
• Ephrem Habtemichael Redda & Marko Van Deventer, 2023, "Retail Banking Service Quality and Customer Loyalty: The Role of Trust and Commitment as Mediators," International Review of Management and Marketing, Econjournals, volume 13, issue 5, pages 18-25, September.
• Marlini Moodley & Sershan Naidoo, 2023, "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, volume 13, issue 6, pages 19-28, November.
• Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023, "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, volume 77, issue C, pages 460-471, DOI: 10.1016/j.eap.2022.11.020.
• Ulph, Alistair & Panzone, Luca & Hilton, Denis, 2023, "Do rational people sometimes act irrationally? A dynamic self-regulation model of sustainable consumer behavior," Economic Modelling, Elsevier, volume 126, issue C, DOI: 10.1016/j.econmod.2023.106384.
• Gayle, Philip G. & Lin, Ying, 2023, "Using demand transfer ratios to infer market impacts of new goods," Economics Letters, Elsevier, volume 223, issue C, DOI: 10.1016/j.econlet.2022.110970.
• Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023, "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, volume 48, issue C, DOI: 10.1016/j.jocm.2023.100429.
• Geng, Sen & Guan, Menglong, 2023, "Trustworthy by design," Games and Economic Behavior, Elsevier, volume 141, issue C, pages 70-87, DOI: 10.1016/j.geb.2023.05.009.
• Garz, Marcel & Szucs, Ferenc, 2023, "Algorithmic selection and supply of political news on Facebook," Information Economics and Policy, Elsevier, volume 62, issue C, DOI: 10.1016/j.infoecopol.2023.101020.
• Li, Tongxia & Lu, Chun & Routledge, James, 2023, "Brand capital on debt maturity structure," Journal of Contemporary Accounting and Economics, Elsevier, volume 19, issue 3, DOI: 10.1016/j.jcae.2023.100381.
• Wei, Jiping & Zhou, Jing & Cheng, Zhangfan, 2023, "Role of E-marketing of mineral products in achieving sustainability," Resources Policy, Elsevier, volume 86, issue PA, DOI: 10.1016/j.resourpol.2023.104205.
• Fanny Reniou & Elisa Monnot, 2023, "Consumer Discipline: A Safeguard to Maintain Sustainable Consumption Patterns," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2023-19.
• Elisa Monnot & Fanny Reniou & Sarah Lasri, 2023, "Packaging-free products: when retailers and consumers (re/mis) appropriate the packaging functions," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2023-20.
• Marzanna Katarzyna Witek-Hajduk & Anna Grudecka, 2023, "Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands," Central European Management Journal, Emerald Group Publishing Limited, volume 31, issue 2, pages 274-288, April, DOI: 10.1108/CEMJ-02-2022-0019.
• Linas Pupelis & Beata Šeinauskienė, 2023, "Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being," Central European Management Journal, Emerald Group Publishing Limited, volume 31, issue 2, pages 222-240, April, DOI: 10.1108/CEMJ-12-2021-0154.
• Tinashe Musasa & Tshepo Tlapana, 2023, "Assessing the significance of retail service quality on shopping frequency: an adaptation of retail service quality (RSQS) model," European Journal of Management Studies, Emerald Group Publishing Limited, volume 28, issue 2, pages 135-147, May, DOI: 10.1108/EJMS-10-2022-0072.
• Nice Chukwuma-Ume & Chukwuma Otum Ume, 2023, "Status of agribusiness enterprises in Nigeria: evidence from World Bank Enterprise Survey data," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing Limited, volume 15, issue 2, pages 445-467, July, DOI: 10.1108/JADEE-04-2023-0100.
• Vera Butkouskaya & Olga Oyner & Sergey Kazakov, 2023, "The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 28, issue 56, pages 319-334, May, DOI: 10.1108/JEFAS-09-2022-0237.
• Christos Ntais & Jean Suvatjis & Yioula Melanthiou, 2023, "Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 165-189.
• Saurav Kumar, 2023, "Red Ocean Strategy: A Literature Review," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 91-100.
• Edward Markwei Martey & Isaac Toryni & Patricia Cretsil, 2023, "The Role of Education Level in the Buying of Halal Food among Ghanaian Millennials," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 13, issue 2, pages 65-85.
• Wioletta Wereda Agnieszka Knap-Stefaniuk, 2023, "Crowdsourcing as a Mean of Supporting Creativity in Business: An Introduction to International Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 190-202.
• Wioletta Wereda & Natalia Moch & Pawel Wereda, 2023, "The Customer Service and Building Safe Relationships between the Enterprise and Suppliers in VUCA Times," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 268-279.
• Mariusz Grebowiec & Piotr Pietrzak, 2023, "The Determinants of the Decision Making Process for Purchasing Fashion Products in the E-Commerce Industry in Light of Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 390-410.
• Anna Czaplinska, 2023, "Regional Spatial Analysis of an Ethnic Region in Terms of Resources, Potential, and Capital Marketing in the Example of the Kashubia Region (Poland)," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 464-479.
• Mohammad Mohammad & Orsolya Szigeti, 2023, "Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 545-559.
• Malgorzata Koszembar-Wiklik & Marek Krannich, 2023, "Marketing in the Marketing Strategy of Cities in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 634-649.
• Wojciech Grzegorczyk, 2023, "Specific Forms of Payment as a Factor in the Pricing Policy of Polish Companies in Foreign Markets," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 348-361.
• Beata Gotwald, 2023, "Implications of Pocket Money on Young Clients’ Shopping Decisions– International Comparison," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 410-420.
• Konrad Biercewicz & Malgorzata Wiscicka-Fernando, 2023, "Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 49-69.
• Tomasz Noga & Milena Le Viet-Blaszczyk, 2023, "The Role of Selected Themes and Formats in Social Media Marketing Communication of CSR Activities," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 562-576.
• Monika Pettersen-Sobczyk, 2023, "Social Media Influencer Marketing in the Food Industry: A Spatial Distribution of Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 246-260.
• Barbara Marciszewska & Wiktoria Szydlowska, 2023, "Promotion on the Internet: The Impact on the Consumer and Its Effects – Selected Examples," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 690-703.
• Leszek Gracz, 2023, "Differences in Online Shopping Risk Perception Between Urban and Rural Consumers in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 729-739.
• Izabela Ostrowska, 2023, "Desired Image of the Place of Residence as Perceived by Residents of the Municipality," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 16-26.
• Marcinkowska Elzbieta & Sawicka Joanna, 2023, "Corporate Social Responsibility as a Factor Influencing Purchasing Decisions of Consumers in Central and Eastern Europe," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 281-299.