Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2024

• PURCAREA, Ioan Matei, 2024, "Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 2, pages 21-28, June.
• PURCAREA, Ioan Matei, 2024, "Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 3, pages 11-17, August.
• TALPEANU, Andra Elena & EDU, Tudor, 2024, "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 4, pages 09-13, December.
• PURCAREA, Ioan Matei, 2024, "Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 4, pages 14-21, December.
• Ivan Lutsii & Oleksandr Lutsii, 2024, "Factors Affecting Marketing Communications in Wartime," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 112-119, September, DOI: 10.33146/2307-9878-2024-3(105)-112-.
• Margaryta Ambarchian & Ivan Berezkin, 2024, "Car Brands in a Competitive Environment: How Are They Building Their Value Creation Processes?," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 50-56, September, DOI: 10.33146/2307-9878-2024-3(105)-50-5.
• Claudiu-Cătălin MUNTEANU, 2024, "Consequences of maximum markup regulation in the supply and distribution chain for agri-food products," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 21, issue 2, pages 253-263.
• Hendra Riofita, 2024, "AUGMENTING ISLAMIC DIGITAL PAYMENT EFFECTON MUSLIM CUSTOMER PURCHASE DECISION ON MICRO, SMALL AND MEDIUM ENTERPRISES’ (MSMEs) PRODUCTS," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 10, issue 4, pages 735-758, November, DOI: https://doi.org/10.21098/jimf.v10i4.
• Zaza GIGAURI, 2024, "Marketing and social influence of fashion on clothing purchase behavior of consumers," Romanian Journal of Economics, Institute of National Economy, volume 58, issue 1(67), pages 30-44, June.
• Bart J. Bronnenberg & Tobias J. Klein & Yan Xu, 2024, "Consumer Time Budgets and Grocery Shopping Behavior," Management Science, INFORMS, volume 70, issue 3, pages 1596-1612, March, DOI: 10.1287/mnsc.2023.4763.
• Richard Briesch & Ernan Haruvy & Glenn B. Voss & Zannie Giraud Voss, 2024, "The countervailing effects of spatial competition in the performing arts: examining local versus traded market performance," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 48, issue 4, pages 527-574, December, DOI: 10.1007/s10824-024-09510-4.
• Belém Barbosa & José Ramón Saura & Dag Bennett, 2024, "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, volume 49, issue 1, pages 69-103, February, DOI: 10.1007/s10961-022-09978-2.
• Yan Yan & Nicholas Resnick, 2024, "A high-performance turnkey system for customer lifetime value prediction in retail brands," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 2, pages 169-192, June, DOI: 10.1007/s11129-023-09272-x.
• Edward J. Fox & Hristina Pulgar & John H. Semple, 2024, "Testing a theory of strategic multi-product choice," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 3, pages 257-289, September, DOI: 10.1007/s11129-024-09280-5.
• Mina Ameri & Elisabeth Honka & Ying Xie, 2024, "Watching intensity and media franchise engagement," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 3, pages 291-356, September, DOI: 10.1007/s11129-024-09283-2.
• Alejandra Montalvan Aratia & Jazmin Cristhel Chirapa Romero, 2024, "Valor de marca y la decisión de compra de los clientes de la marca Master Belle, Lima- Perú 2021," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 23, pages 1-14, January- , DOI: 10.24215/23143738e125.
• Lisa Hofmann & Yaser Al-Dhabyani & Erdal Arslan, 2024, "Towards a Metaverse Shopping Revolution: A Mixed-Method Study on Factors Influencing Consumers' Intentions to Adopt Metaverse as Shopping Marketplace," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 2, pages 129-155, DOI: 10.11118/ejobsat.2024.013.
• Taimoor Khan Mahsud & Mahwish J. Khan, 2024, "Examining the Impact of Organizational and Customers' Operant Resources on Word-of-Mouth in Preventative Healthcare Service: A Comprehensive Analysis on Children Immunization," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 2, pages 185-204, DOI: 10.11118/ejobsat.2024.009.
• Itzhak Mashiah, 2024, "Strategic Media Messaging of Startups and Entrepreneurs Before Initial Public Offering (IPO)," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 2, pages 205-224, DOI: 10.11118/ejobsat.2024.008.
• Błażej Lepczyński & Piotr Pisarewicz, 2024, "Skuteczność sankcji gospodarczych na przykładzie studium kondycji finansowej rosyjskiego sektora bankowego. Kontekst wojny z Ukrainą," Bank i Kredyt, Narodowy Bank Polski, volume 55, issue 3, pages 287-312.
• Nils Wernerfelt & Anna Tuchman & Bradley Shapiro & Robert Moakler, 2024, "Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta," NBER Working Papers, National Bureau of Economic Research, Inc, number 32765, Aug.
• Yinka C. OJELEYE & Abdullahi H. MUSTAPHA, 2024, "Digital financial literacy and the performance of female entrepreneurs in Nigeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 118-138, DOI: 10.37708/em.swu.v21i1.8.
• Savica Dimitrieska, 2024, "The death of traditional advertising," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 172-179, DOI: 10.37708/em.swu.v21i1.11.
• Vladimir Karadzhov & Dinka Zlateva, 2024, "Digital marketing strategies for Black Friday and Christmas," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 180-198, DOI: 10.37708/em.swu.v21i1.12.
• Oghenenyerhovwo R. Inoni, 2024, "Predictors of customer satisfaction in fast food restaurants," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 199-213, DOI: 10.37708/em.swu.v21i1.13.
• Mehdi Amara & Mehdi Bouchetara & Djahida Boudebza & Lyazid Mezaach, 2024, "The impact of transportation service quality on customer satisfaction according to French and European standard 13816. A field study of a sample of travelers from the national railway transport company SNTF Annaba, Algeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 214-247, DOI: 10.37708/em.swu.v21i1.14.
• Shunto J. Kobayashi & Garrett A. Johnson & Zhengrong Gu, 2024, "Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment," Working Papers, NET Institute, number 24-06, Sep.
• Ilian Minkov, 2024, "Significance of the Online Publicized Corporate Culture of Industrial Enterprises in Bulgaria (Beer Manufacturers)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 490-507, September.
• Dora Marinova, 2024, "Food in a Polycrisis: Can Tourism Help for a Sustainability Transition?," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 43-55, December.
• Mariana Murzova, 2024, "Opportunities for Increasing Brand Equity by Managing Its Social Media Communications," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 119–130-1, December.
• Pawel Merlo, 2024, "Role Of Large-Format Shops In The Food Retail Market In Poland During The Covid-19 Pandemic," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 19, issue 1, pages 17-29, June, DOI: https://doi.org/10.31648/oej.10257.
• Maria BARBUL & Irina BOJESCU & Miruna NICULESCU, 2024, "Exploring Generational Differences In Attitudes Toward Human-Like Robots," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 2, pages 295-306, December.
• Oana Maria SECARĂ & Carmen ACATRINEI, 2024, "Qualitative Research On The Role And Impact Of Marketing Activity For Creating A Higher Standard Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 2, pages 351-359, December.
• Flavia HERLE, 2024, "The Effects Of Social Media Content Characteristics On Consumer Engagement – A Systematic Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 2, pages 373-383, December.
• Alexandra SZEKERES & Ivett BARTA & Gergő TÖMÖRI, 2024, "The Role Of Financial Performance In Difference Of Two Manufacturer’S Brand Value," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 345-353, July.
• Roxana Diana BEJAN, 2024, "How Did The E-Commerce For Beauty Industry Develop In Korea Compared To Romania?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 488-496, July.
• Iuliana OBREJA & Adriana MANOLICĂ, 2024, "Beyond The Hashtag: Exploring The Multifaceted World Of Bookstagram," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 578-586, July.
• Grigore FUSU, 2024, "Advertising Messages For A Financial Service Provider: Creation And Analysis Of The Effectiveness," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 9, issue 1, pages 156-164, March, DOI: http://doi.org/10.47535/1991ojbe190.
• Jackline Akoth ODERO & Robert K.W. EGESSA & Kelvin Mogere MACHUKI, 2024, "Competitor Orientation And Innovation: Kenyan Deposit Taking Sacco Experience," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 9, issue 1, pages 9-18, March, DOI: http://doi.org/10.47535/1991ojbe178.
• Gabriel Tuoyo Kubeyinje & Samuel Obehi Omigie, 2024, "Relationship Between Sustainable Development And Manufacturing Firms Performance In Edo State, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 9, issue 2, pages 47-56, September, DOI: http://doi.org/10.47535/1991ojbe195.
• Marina Covalenco (Dobrovolschi), 2024, "Health Tourism Industry: Segmentation, Differentiation and Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 418-425, August.
• Nicoleta Cristache & Oana Pricopoaia & Sabin Murariu, 2024, "The Implications of Marketing Strategies in Promoting Sustainability in the Beauty Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 426-433, August.
• Nicoleta Andreea Neacsu & Anca Popescu, 2024, "Quality Strategies and Sustainability Measures in Romanian Spa Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 460-466, August.
• Iuliana Obreja & Adriana Manolica, 2024, "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 476-482, August.
• Anca Popescu & Nicoleta Andreea Neacsu, 2024, "QR Code Menus: Exploring the Role of QR Codes in Enhancing Operational Efficiency and Customer Engagement in Restaurants and Cafes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 483-490, August.
• Ionut Tanase & Lucia Nicoleta Barbu & Georgiana Rusu, 2024, "The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 312-316, December.
• Ionela-Lidia Beldean, 2024, "The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 355-358, December.
• Denisa Adriana Dragoi, 2024, "Cognitive Systems in Branding: Linking Neuromarketing, Emotions, and Subliminal Persuasion to Customer Choices through the IMPACT Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 378-386, December.
• Alexandra Popa & Corina Aurora Barbu & Alina-Elena Ionascu, 2024, "Sustainability as a Determinant Factor in the Purchasing Decision," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 416-424, December.
• Alexandra Popa & Corina Aurora Barbu & Adrian Serban-Comanescu, 2024, "Integrating Artificial Intelligence into Companies' Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 425-433, December.
• Ionut Tanase & Lucia Nicoleta Barbu & Elena Florentina Grejdan, 2024, "Online Reviews in Romania: Motivations, Perceptions, and the Impact of the J-Shaped Distribution on Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 450-454, December.
• María De Los à ngeles Crespo López & Carmen García García, 2024, "Papel mediador de la personalidad de la tienda en la relación entre la autocongruencia y las manifestaciones de lealtad," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2401, Jan, revised Dec 2023.
• María Fernanda García Zamarreño & Santiago González Hernando, 2024, "Motivations for purchasing and satisfaction from sports team merchandise among young fans: a case study of Real Sporting de Gijón," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2402, Mar, revised Mar 2024.
• E. Sophia Valenzuela-G. & Óscar González-Benito & à lvaro Garrido-Morgado, 2024, "¡Sonido activado! ¿Cómo influyen los estímulos auditivos en el engagement del consumidor?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2403, Apr, revised Apr 2024.
• Laura Fernández Méndez & Nuria Viejo Fernández, 2024, "El funcionamiento interno de una empresa omnicanal: una revisión sistemática de la literatura," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2405, May, revised May 2024.
• Oliver Torres-Reynoso & Jesús García-Madariaga & María Carmen Rodríguez-Santos, 2024, "Análisis del valor medioambiental percibido en contextos de búsqueda de opinión y congruencia informacional," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2406, Jun, revised Jun 2024.
• Patricia Criado Azofra & Sonia San Martín Gutiérrez, 2024, "Virtual bodies, real decisions? Embodiment, social interaction and immersion in a virtual reality context," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2407, Dec, revised Nov 2024.
• Annie John & Jain Mathew & Sridevi Nair, 2024, "El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva. Un estudio basado en miembros de la Generación Y en la India
  [Role of E-Shopping Orientation and Trust in predicting Imp," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 37, pages 1-10, June, DOI: https://doi.org/10.46661/rev.metodo.
• Montserrat Guillen & Miguel Santolino & Xenxo Vidal-Llana, 2024, "Desigualdad de la incertidumbre económica subjetiva y perspectivas económicas individuales durante la pandemia
  [Inequality of subjective economic uncertainty and individual economic prospects in the pandemic period]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 37, pages 1-18, June, DOI: https://doi.org/10.46661/rev.metodo.
• Samir Ricardo Neme-Chaves & Myriam Carmenza Sierra-Puentes, 2024, "Productos de Higiene Básicos Considerados Lujo: un Estudio en Población Base de la Pirámide Económica en Colombia
  [Basic Hygiene Products Considered Luxury: A Study in Population Base of the Economic Pyramid in Colombia]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 37, pages 1-19, June, DOI: https://doi.org/10.46661/rev.metodo.
• Victor Alberto Peña Vargas & Rogelio Ladrón de Guevara Cortés & Alina Gómez Mejía & Jorge Enrique Velasco Díaz, 2024, "Estudio de la Influencia de los Incentivos en la Conducción de Experimentos
  [Study of the Influence of Monetary Incentives in Conduction of Experiments]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 38, pages 1-19, December, DOI: https://doi.org/10.46661/rev.metodo.
• Emerson Wagner Mainardes & Julio Simão Santos, 2024, "The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation," Corporate Reputation Review, Palgrave Macmillan, volume 27, issue 4, pages 299-314, November, DOI: 10.1057/s41299-023-00173-z.
• Yener Kandogan, 2024, "A comprehensive multi-country study of country-of-origin effects using actual product ownerships," Journal of Marketing Analytics, Palgrave Macmillan, volume 12, issue 3, pages 624-638, September, DOI: 10.1057/s41270-023-00215-9.
• Olivier Mesly & Hareesh Mavoori, 2024, "Mapping borrowers’ and lenders’ interactions according to their dark financial profiles," Journal of Marketing Analytics, Palgrave Macmillan, volume 12, issue 4, pages 1090-1104, December, DOI: 10.1057/s41270-023-00263-1.
• Isabel Kittyma Disse, 2024, "Gamification as a Multichannel Marketing Instrument: A Systematic Literature Review and Future Research Agenda," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 117, Apr.
• Janina Seutter, 2024, "The origination of online reviews in B2B markets: A qualitative study of the underlying motives of review writers," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 118, Aug.
• Martin Poniatowski & Janina Seutter & Sunghan Ryu & Dennis Kundisch, 2024, "When to ask for a review: An empirical analysis of online review request timing for different product types," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 119, Aug.
• Janina Seutter & Jürgen Neumann, 2024, "Reviewing the simple things – How ease of evaluation affects online rating behavior," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 120, Aug.
• Nguyen, Luan-Thanh, 2024, "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper, University Library of Munich, Germany, number 119906, Jan, revised 10 Jan 2024.
• Kannou, Ahmed, 2024, "Les Facteurs Clés de Succès d'une Substitution d’Enseignes
  [The Key Success Factors of Brand Substitution]," MPRA Paper, University Library of Munich, Germany, number 120234.
• Kannou, Ahmed, 2024, "Les Antécédents de la Résistance des Consommateurs à la Stratégie de Changement d’Enseignes : Preuves Issues d'un Contexte Tunisien
  [The History of Consumer Resistance to the Brand Switching Strategy: Evidence from a Tunisian Context]," MPRA Paper, University Library of Munich, Germany, number 120273.
• Huynh, Cong Minh & Nguyen, Phan Kim Han, 2024, "Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam," MPRA Paper, University Library of Munich, Germany, number 120346, Mar.
• Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024, "Small Price Changes, Sales Volume, and Menu Cost," MPRA Paper, University Library of Munich, Germany, number 120419, Feb.
• Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," MPRA Paper, University Library of Munich, Germany, number 120425, Feb.
• Ologunebi, John & Taiwo, Ebenezer, 2024, "Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business," MPRA Paper, University Library of Munich, Germany, number 120595, Apr.
• Sokolov, Yuri I., 2024, "Bridging the Risk Management Gap: Adopting the Factor Endogenous Behaviour Aggregation (FEBA) Approach Beyond Banking," MPRA Paper, University Library of Munich, Germany, number 121188, Jun.
• Yeboah, Abraham & Asuamah Yeboah, Samuel & Mogre, Diana, 2024, "Unveiling the Power of Corporate Citizenship: A Deep Dive into Brand Confidence, Loyalty, Green Innovation, and Sustainable Buying Intentions," MPRA Paper, University Library of Munich, Germany, number 122394, Jun, revised 18 Sep 2024.
• Cherkashin, Alexander & Sakhadzhi, Vladislav & Guliev, Ruslan & Bolshunova, Elena, 2024, "Practical Methods for Predicting Customer Retention," MPRA Paper, University Library of Munich, Germany, number 122400, Oct.
• Черкашин, Александр & Сахаджи, Владислав & Гулиев, Руслан & Большунова, Елена, 2024, "Практические Методы Прогнозирования Сохранения Клиентской Базы (Перевод На Русский Язык)
  [Practical Methods for Predicting Customer Retention]," MPRA Paper, University Library of Munich, Germany, number 122483, Oct.
• Harashima, Taiji, 2024, "Economic Utility Obtained from “Sense of Play”: Marketing in Evolution toward “Play-Oriented Economies”," MPRA Paper, University Library of Munich, Germany, number 122815, Dec.
• Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," MPRA Paper, University Library of Munich, Germany, number 123071, Dec.
• Ologunebi, John & Taiwo, Ebenezer & All, Kazeem, 2024, "Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA," MPRA Paper, University Library of Munich, Germany, number 123096, Dec.
• Serrano-Arcos, M. Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos, 2024, "Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises," MPRA Paper, University Library of Munich, Germany, number 123272.
• Katiaj, Pavlina & Farmakis, Timoleon & Koukopoulos, Anastasios & Lounis, Starvros, 2024, "Storytelling in TikTok: A Path to Engagement," MPRA Paper, University Library of Munich, Germany, number 123280.
• Martin Hála & Radka MacGregor Pelikánová & Filip Rubáček, 2024, "Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 2, pages 89-115, DOI: 10.18267/j.cebr.344.
• Pavel Pelech & Jaroslava Dědková, 2024, "The Stranger Factor: How Familiarity Influences Sharing Behaviour across Generations," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 3, pages 49-73, DOI: 10.18267/j.cebr.353.
• Ana Čuić Tanković & Marina Perišić Prodan, 2024, "Digital Natives' Attitudes towards Blockchain Technology Usage," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 3, pages 75-93, DOI: 10.18267/j.cebr.354.
• Aleksy Kwilinski & Oleksii Lyulyov & Tetyana Pimonenko & Denys Pudryk, 2024, "Global Image of Countries and Immigration Flows," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 4, pages 83-101, DOI: 10.18267/j.cebr.359.
• Veronika Kopřivová & Radka Bauerová, 2024, "Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 4, pages 21-37, DOI: 10.18267/j.cebr.361.
• Burhanudin Burhanudin & Firsta Diva Septianti, 2024, "Social Media Word of Mouth and Masstige Purchase Behaviour," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 5, pages 71-94, DOI: 10.18267/j.cebr.372.
• Angga Febrian & Nabila Az-Zahra Najwa Amrizal & Rafika Indi Qut Ratuain, 2024, "The Role Of Artificial Intelligence: Increasing Ecommerce Purchase Intentions In Indonesia," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 23, issue 1, pages 9-14.
• Nicoleta ISAC & Medina JAKUPAJ & Ava VATANDOOST, 2024, "Neuroscience Integration In Marketing: Leveraging Biosensors For Consumer Insights And Enhanced Customer Interactions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 23, issue 2, pages 21-30.
• Savvakis C. Savvides, 2024, "The Integrated Financial Model and the use of Growth Patterns in Monte Carlo simulation Risk Analysis," Development Discussion Papers, JDI Executive Programs, number 2024-03, Mar.
• Steffen Jahn & Daniel Guhl & Ainslee Erhard, 2024, "Substitution Patterns and Price Response for Plant-Based Meat Alternatives," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 509, Dec.
• TANASE, George Cosmin, 2024, "The Integration of Emotional Intelligence into AI Marketing: Connecting Brands with Consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 1, pages 29-37, March.
• PURCAREA, Ioan Matei, 2024, "A Shift in Retail Perspective Considering Customers’ Three-Dimensionality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 1, pages 38-44, March.
• TANASE, George Cosmin, 2024, "Personal Brand Management through Social Networks in the Virtual Age of the 21st Century Individualism," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 2, pages 28-33, June.
• PURCAREA, Ioan Matei, 2024, "Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 2, pages 34-40, June.
• TANASE, George Cosmin, 2024, "Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 3, pages 26-32, September.
• PURCAREA, Ioan Matei, 2024, "Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 3, pages 33-41, September.
• TANASE, George Cosmin, 2024, "The Social Impact of Emerging Metaverse Business Models as Continuously Evolving and Innovative Environments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 4, pages 36-40, December.
• PURCAREA, Ioan Matei, 2024, "Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 4, pages 41-47, December.
• Iuliana Obreja, 2024, "Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 27, issue 87, pages 24-32, March.
• Andreea Strătilă (Irimia), 2024, "What Links Retail to Modernity? The Future of Retail - Romanian Case Study A combined Analysis of Consumer Perceptions and AI Insights," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 27, issue 87, pages 81-99, March.
• Dunja Meštroviæ & Lidija Bagariæ & Sonja Brleèiæ Valèiæ, 2024, "Exploring the relationship between sustainable marketing and the performance of a higher education institution," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 42, issue 1, pages 123-147.
• Juraj Rašiæ & Boris Crnkoviæ & Marija Ham, 2024, "The influence of personal motives and personal norm on purchasing sustainable products," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 42, issue 1, pages 167-196.
• Maja Martinoviæ & Ivana Èolak & Zoran Barac, 2024, "Exploring customer preferences to drive successful food supplement placement in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 42, issue 1, pages 197-217.
• Yasmine Rhazaoui & Edin Güçlü Sözer & Mustafa Emre Civelek & Adnan Veysel Ertemel, 2024, "The Mediator Role of Brand Image in the Effect of Product Knowledge on Brand Loyalty: A Study on Mobile Phone Brands," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 15, issue 3, pages 211-227.
• Sinem Sargın, 2024, "Antecedents and Consequences of Consumers' Attitudes Towards Artificial Intelligence in Social Media," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 15, issue 3, pages 229-256.
• Sefa Emre Yılmazel, 2024, "The Effect of Restaurant Shows on The Consumers’ Behaviors," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 15, issue 3, pages 257-275.
• Ali Alper Akgün & Nevin Kortunay, 2024, "Sürdürülebilir Tüketim Ölçeğinin Türkçeye Uyarlanması: Geçerlik ve Güvenirlik Çalışması (Adaptation of Sustainable Consumption Scale to Turkish: The Study of Validity and Reliability)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 15, issue 4, pages 419-433.
• Dian Mulyaningtyas & Ribka Juwita Hutasoit & Mia Syafrina & Andi Erna Mulyana, 2024, "Perbandingan Pengaruh Time saving, Money Saving, Pendapatan dan Kemudahan Penggunaan Terhadap Keputusan Menggunakan Online Food Delivery Services pada Aplikasi Grab-Food dan Go-Food," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, volume 4, issue 3, pages 237-261.
• Muhammad Zainuri & Pristiyono Pristiyono & Abd. Halim, 2024, "Strategi Bauran Pemasaran Terhadap Keputusan Pembelian Studi Kasus UMKM Kabupaten Bengkalis-Riau," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, volume 4, issue 4, pages 497-504.
• Tamara Floričić & Nadia Pavia & Tara Kacun, 2024, "The Importance of the Quality and Sustainability Labels in the Perception of the Luxury Hotel Industry," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 12, issue 3, pages 279-297.
• Dewi Wahyuni & Ade Parlaungan Nasution & Anita Sri Rejeki Hutagaol, 2024, "The Discounts, Free Shipping, Trust and Consumer Assessment Ratings on Product Purchasing Decisions on The Shopee Application," Social Sciences Insights Journal, MID Publisher International, volume 2, issue 1, pages 1-13.
• Dewi Hermawati & Pristiyono Pristiyono & Anita Sri Rejeki Hutagaol, 2024, "D & Dimsum Marketing Analysis of Purchasing Decisions and Word of Mouth," Social Sciences Insights Journal, MID Publisher International, volume 2, issue 1, pages 14-25.
• Alexandra N. Timokhovich, 2024, "Peculiarities of consumer behavior in the segment of the restaurant business (using the example of Moscow establishments)," Economic Consultant, Scientific and Educational Initiative LLC, issue 2, pages 74-87, June, DOI: 10.46224/ecoc.2024.2.6.
• Elena BOSTANICA & Ingrid-Georgeta APOSTOL & Mihai PRELIPCEAN & Elena GOGA & Mihai Cristian ORZAN, 2024, "Hedonic and Utilitarian Motivations of Social AR Filters Usage," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1004-1013, August.
• Diana E. DRAGHICI & Mihaela CONSTANTINESCU, 2024, "Understanding Consumer Behaviour in the Digital Era: A Literature Review," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1014-1024, August.
• Catalina Elena FRA?ILA & Georgiana GRIGORE & Mihai Ioan RO?CA, 2024, "Green Deal Era: Exploring Environmental Attitudes and Ecological Behaviour," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1025-1039, August.
• Elena GOGA & Mihai Cristian ORZAN & Camelia GOGA & Claudia Cristina (BIZON) STAN & Danut TRIFU, 2024, "The Application and Efficiency of Neuromarketing Tools in Marketing Research: A Comprehensive Review and Future Research Agenda," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1040-1049, August.
• Alina-Andrea MIRON & Florin-Tudor IONESCU & Anca Ioana BLAGA & Oana MOGO?, 2024, "Navigating Online Success: Assessing the Impact of Google and Meta Ads on a Family-Owned Pharmacy Chain in Romania," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1050-1061, August.
• Ana TODOROVA & Svilena RUSKOVA, 2024, "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1076-1085, August.
• Katica RADOSAVLJEVIC & Simona Roxana PATARLAGEANU & Branko MIHAILOVIC & Mirela MITRAŠEVIC, 2024, "Marketing Channels as a Factor of Sustainable Agribusiness," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 39-48, August.
• Dinh Van HOANG & Le Van TUNG & Nguyen Thanh TUNG, 2024, "Factors Influencing Customers' Green Purchase Intention: The Role of Perceived Environmental Responsibility and Health Consciousness," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 59-70, August.
• Lumini?a NICOLESCU & Alexandra BARBU, 2024, "Mega Events and Their Impact on Country Image: A Comprehensive Bibliometric Analysis," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 822-835, August.
• Maxim CETULEAN & Marta STOIAN, 2024, "The Evolution of Business Communication in the Digital Age," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 836-848, August.
• Octavia ALBU & Iulia CIUREA & Ruxandra DU?A & Francesco BELLINI, 2024, "Emerging Trends and Impacts: A Bibliographic Analysis of Generative AI in Marketing," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 972-984, August.
• ?tefan-Ionu? ANGHEL & Florin Alexandru STAN, 2024, "Social Media and Online Shopping: Exploring Interactions and Implications in the Digital Environment," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 985-993, August.
• Ingrid Georgeta APOSTOL & Mihai PRELIPCEAN & Elena BOSTANICA & Maria-Cristiana MUNTHIU, 2024, "A Data-Driven Approach: Assessing the Relevance of AI Algorithms in Tailoring Personalised Content for Social Media Users," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 994-1003, August.
• Leila MOHAMMED EL HADJ & Djalel Eddine YAHIAOUI & Abir SAYAH, 2024, "Proposal of a Customer Satisfaction Index Model (Part of the Antecedents) Adopted to the Algerian Context," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 1, pages 41-60, February.
• Andrei DUMITRESCU, 2024, "Assessment of Adequacy of Product Appearance Attributes to the Design Objective," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 3, pages 427-438, October.
• Radojko LUKIC, 2024, "Comparative Analysis of Trade Performance between the European Union and Serbia using AHP-DNMA Method," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 3, pages 453-469, October.
• Ion-Dănut LIXANDRU & Daniel Nicolae MÄ‚IȚĂ & Darko SHULESKI, 2024, "Conative Dimension of Attitude: An Investigation on Student Influencing Stimuli in Decision-Making Processes," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 3, pages 556-571, October.
• Luca Congiu & Enrico Botta & Mariangela Zoli, 2024, "Biases and Nudges in the Circular Economy: A Review," CEIS Research Paper, Tor Vergata University, CEIS, number 583, Oct, revised 03 Oct 2024.
• Katariina Juusola & Abdelmounaim Lahrech, 2024, "Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid," Australian Journal of Management, Australian School of Business, volume 49, issue 2, pages 249-271, May, DOI: 10.1177/03128962221135496.
• Qing Yao & Yixuan Han & Defeng Yang, 2024, "Should online reviews include pictures? The impact of fit between product type and online review presentation format," Australian Journal of Management, Australian School of Business, volume 49, issue 3, pages 509-527, August, DOI: 10.1177/03128962221142407.
• Coloma à lvarez Santamaría & Consuelo Riaño Gil & Agustín V. Ruiz Vega, 2024, "The Power of Social Commerce: Understanding the Role of Social Word-of-Mouth Behaviors and Flow Experience on Social Media Users’ Purchase Intention," SAGE Open, , volume 14, issue 3, pages 21582440241, September, DOI: 10.1177/21582440241278452.
• López-Rodríguez, Campo Elías & Rodríguez-Calderón, Luisa Fernanda, 2024, "Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 33, issue 3, pages 1-20.
• Setiawan, Andi & Sukresna, I Made, 2024, "Exploring Marketing Maneuverability's Role in Linking Entrepreneurial Orientation and Marketing Performance," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 33, issue 3, pages 1-23.
• Catalán, Sara & Marchan, Julia, 2024, "Fostering customer engagement behaviour with gamified loyalty programmes: a study from the “value get, value give†perspective," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 33, issue 3, pages 1-20.
• ELI COHEN & Tomer Levy, 2024, "Improving Sales and Profitability for Small Businesses: A study of ?boutique wineries?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 14816402, Oct.
• Nosakhare Friday Uwaifo & Toluwa Ohidua, 2024, "Circular Economy: An Exploration Of Its Concept, Schools Of Thought, Drivers And Strategies," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 16, issue 2 (July), pages 417-427.
• Neviana Krasteva & Aleksey Potebnia, 2024, "Coping With Information Overload As Consumers And As Marketers," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 23, issue 1, pages 153-177, June.
• Beyza GÜLTEKİN & Kadir YAĞIZ & Leyla ŞENTÜRK-ÖZER, 2024, "Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic," Sosyoekonomi Journal, Sosyoekonomi Society, issue 32(60).
• Elizaveta Fainshtein & Valentina Chkoniya & Mariantonietta Fiore & Elena Serova, 2024, "An innovation potential and organizational performance: an integrative role of company’s dynamic capabilities," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), volume 12, issue 1, pages 1-24, December, DOI: 10.1186/s40100-024-00334-6.
• Khadija Shams & Alexander Kadow, 2024, "Determinants of consumer satisfaction with green e-marketing of international fast foods chains using service quality dimensions and happiness approach: a case study from urban Pakistan," Asia-Pacific Journal of Regional Science, Springer, volume 8, issue 3, pages 833-857, September, DOI: 10.1007/s41685-024-00349-3.
• Magdalena Stefańska & Iwona Olejnik, 2024, "Retailers’ social impact perspective–discrepancies between theory and practice," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 51, issue 3, pages 355-368, September, DOI: 10.1007/s40622-024-00394-z.
• Myounggu Lee & Hye-jin Kim, 2024, "Exploring determinants of digital music success in South Korea," Electronic Commerce Research, Springer, volume 24, issue 3, pages 1659-1680, September, DOI: 10.1007/s10660-022-09573-5.
• Adrian Waltenrath, 2024, "Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-24, December, DOI: 10.1007/s12525-023-00679-8.
• Yufeng Zou & Yicheng Zhang & Xianghua Lu, 2024, "The effects of similarity in supplier referral programs on peer-to-peer platforms: From the coopetition perspective," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-19, December, DOI: 10.1007/s12525-024-00689-0.
• Abdullah A. M. AlSokkar & Effie L.-C. Law & Dmaithan A. AlMajali & Jassim A. Al-Gasawneh & Mohammad Alshinwan, 2024, "An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-17, December, DOI: 10.1007/s12525-024-00694-3.
• Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024, "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-30, December, DOI: 10.1007/s12525-024-00697-0.
• Chong Guan & Ding Ding & Jing Ren & Jiancang Guo, 2024, "Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-16, December, DOI: 10.1007/s12525-024-00722-2.
• Jiaqi Wang & Peng Zou & Bo Yu, 2024, "How online exposure to nature affects customer engagement: Evidence from Sina Weibo," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-17, December, DOI: 10.1007/s12525-024-00728-w.
• Gloria Berenguer-Contri & Irene Gil-Saura & María-Eugenia Ruiz-Molina & Roberto Gil & Israel Juma-Michilena, 2024, "How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, volume 51, issue 1, pages 189-209, March, DOI: 10.1007/s40812-023-00287-9.
• Behrooz Shahmoradi & Nejla Ould Daoud Ellili, 2024, "Bibliometric review of research on economic complexity: current trends, developments, and future research directions," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, volume 51, issue 4, pages 859-891, December, DOI: 10.1007/s40812-024-00298-0.
• Belén Bande & Takuma Kimura & Pilar Fernández-Ferrín & Sandra Castro-González & Abhishek Goel, 2024, "Are self-sacrificing employees liked by their supervisor?," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 14, issue 1, pages 257-284, March, DOI: 10.1007/s40821-023-00243-6.
• Harald Hruschka, 2024, "Endogeneity of marketing variables in multicategory choice models," Journal of Business Economics, Springer, volume 94, issue 4, pages 639-657, May, DOI: 10.1007/s11573-023-01179-z.
• Hashem Aghazadeh & Hossein Maleki, 2024, "Stages of Buyer–Supplier Relationship Evolution Concerning the Future of Relationships: A Systematic Review," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 15, issue 2, pages 5679-5708, June, DOI: 10.1007/s13132-023-01180-5.
• Shrutika Mishra & A R Tripathi & R S Singh & Priyanshu Mishra, 2024, "Comparative Analysis of Digital Business Models," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 15, issue 2, pages 6666-6705, June, DOI: 10.1007/s13132-023-01192-1.
• João M. Lopes & Sofia Gomes & Ivo Rodrigues, 2024, "Playing the gamification and co-creation game: a bibliometric literature review," Management Review Quarterly, Springer, volume 74, issue 1, pages 353-376, February, DOI: 10.1007/s11301-022-00302-8.
• Josef Welzmueller & Sascha L. Schmidt, 2024, "Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda," Management Review Quarterly, Springer, volume 74, issue 1, pages 439-485, February, DOI: 10.1007/s11301-022-00307-3.
• K. Pooja & Pallavi Upadhyaya, 2024, "What makes an online review credible? A systematic review of the literature and future research directions," Management Review Quarterly, Springer, volume 74, issue 2, pages 627-659, June, DOI: 10.1007/s11301-022-00312-6.
• K. Uttam & T. Rahul, 2024, "Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda," Management Review Quarterly, Springer, volume 74, issue 4, pages 2183-2213, December, DOI: 10.1007/s11301-023-00356-2.
• Andreea-Angela Șeulean, 2024, "Approaching Certain Fundraising Methods and a Revised Theory of Planned Behavior in an Experimental Framework," Springer Proceedings in Business and Economics, Springer, chapter 0, in: Adina Letiția Negrușa & Monica Maria Coroş, "Sustainable Approaches and Business Challenges in Times of Crisis", DOI: 10.1007/978-3-031-48288-5_14.
• Constantinos Halkiopoulos & Giorgos Igoumenakis & Alexandra Theodoropoulou, 2024, "Evaluation of Hotel Services Utilizing Digital Marketing Strategies in Less Developed Countries Within the Hospitality Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_18.
• Fernando Toro Sánchez, 2024, "Analysis of Facial Expression in Videos Promoting Tourist Destinations," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_19.
• Ioanna Giannoukou & Ioannis Papanikolaou & Constantinos Halkiopoulos, 2024, "Hotel Business Strategic Marketing Development in the Digital Era," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_21.
• Smiljana Pivčević & Ljiljana Najev Čačija & Ante Budimir Bekan, 2024, "Linking Destination Attributes and Overall Satisfaction in a Cultural UNESCO World Heritage Site Destination," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_22.
• Giorgos Igoumenakis & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2024, "Tourism and Developing Countries. Conditions and Prospects for Tourism Development," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_43.
• Spyridon Mamalis & Irene Kamenidou & Glykeria Fourkioti, 2024, "Winery Features Considered Significant for Visiting Choice," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_52.
• Irene Kamenidou & Aikaterini Stavrianea & Spyridon Mamalis, 2024, "Male Cohort Differences Based on Religious Memorable Tourism Experiences," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_59.
• Nikolaos Papamitsakis & Maria Argyropoulou & Evi Chatzopoulou, 2024, "Tell Me Where You Are From and I Will Tell You How Much You Get: The Role of Internal Marketing in the Tourism Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54342-5_16.
• Andrei Ungureanu, 2024, "A Micro Economic Analysis of the Romanian Online Advertising Market—Toward More Fair Value Sharing?," Springer Proceedings in Business and Economics, Springer, in: Maria Mavri & Patricia Ikouta Mazza & Anastasios Karasavvoglou & Persefoni Polychronidou, "Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries", DOI: 10.1007/978-3-031-58437-4_9.
• Udo Wagner & Karl Akbari, 2024, "Refining the freeloading and no purchase behavior in pay as you wish pricing," Review of Managerial Science, Springer, volume 18, issue 6, pages 1769-1799, June, DOI: 10.1007/s11846-023-00678-1.
• Sanjoy Kumar Roy & Amena Khatun, 2024, "Influencing factors for ready-to-cook food purchase intentions: a two-stage approach," SN Business & Economics, Springer, volume 4, issue 1, pages 1-31, January, DOI: 10.1007/s43546-023-00611-4.
• Kristian Barnes & Katia Vione & Yasuhiro Kotera, 2024, "Effective leadership practice among senior leaders working from home and in the hybrid workplace across COVID-19," SN Business & Economics, Springer, volume 4, issue 5, pages 1-23, May, DOI: 10.1007/s43546-024-00651-4.
• Chun-Chien Lin & Qassem Nourine, 2024, "Entrepreneurial Dynamics: Investigating the Success Factors in Start-Ups and Franchises in Egypt," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 4, pages 1-4.
• Victor Manuel Molina-Morejón & Gonzalo Maldonado-Guzmán & Raumundo Juárez-del Toro, 2024, "The Effects of Brand orientation on Mexican SMEs Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 5, pages 1-12.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024, "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 6, pages 1-10.
• Margarita Išoraitė & Irena Alperytė, 2024, "Sustainable communication as a marketing element," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 3, pages 211-226, March, DOI: 10.9770/jesi.2024.11.3(14).
• Alena Srbová & Eva Jaderná, 2024, "Sustainable products and their perception by Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 4, pages 120-134, June, DOI: 10.9770/jesi.2024.11.4(8).
• Małgorzata Łęgowik-Małolepsza & Jaroslav Kollmann & Jaroslav Kollmann & Daniel Chamrada & Daniel Chamrada, 2024, "Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 4, pages 135-153, June, DOI: 10.9770/jesi.2024.11.4(9).
• Kristína Korená & Petra Pártlová & David Vyšín & Vít Kluger & Michal Ruschak, 2024, "Impacts of economic crises on e-commerce in Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 4, pages 188-204, June, DOI: 10.9770/jesi.2024.11.4(12).
• Michal Varmus & Pavol Boško & Roman Adámik & Ivan Greguška, 2024, "Sports management in the context of sustainability," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 1, pages 240-252, September, DOI: 10.9770/jesi.2024.12.1(17).
• Michal Konečný & Kateřina Kutová & Radim Dušek & Daniel Chamrada & Daniel Chamrada, 2024, "Online reputation of travel agencies: an empirical study on the Czech market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 2, pages 275-294, December, DOI: 10.9770/r5543285992.
• Irena Baláková & Michal Pšurný & Jana Stávková & Veronika Švecová, 2024, "Changes toward sustainability in consumer purchasing behaviour of everyday products," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 2, pages 364-377, December, DOI: 10.9770/s6343526349.
• Lukas Dargel & Christine Thomas-Agnan, 2024, "The link between multiplicative competitive interaction models and compositional data regression with a total," Journal of Applied Statistics, Taylor & Francis Journals, volume 51, issue 14, pages 2929-2960, October, DOI: 10.1080/02664763.2024.2329923.
• Bronnenberg, B.J.J.A.M. & Klein, Tobias & Xu, Yan, 2024, "Consumer time budgets and grocery shopping behavior," Other publications TiSEM, Tilburg University, School of Economics and Management, number 7728854d-d0f0-468a-84bb-9.
• Olga A. Kusraeva, 2024, "Nation brand: A systems approach to the creation and management," Journal of New Economy, Ural State University of Economics, volume 25, issue 2, pages 27-44, July, DOI: 10.29141/2658-5081-2024-25-2-2.
• Lyudmila V. Klimenko & Daria D. Krivosheeva-Medyantseva, 2024, "Winemaking in Southern Russia: Barriers to development and positioning strategies," Upravlenets, Ural State University of Economics, volume 15, issue 1, pages 97-111, March, DOI: 10.29141/2218-5003-2024-15-1-7.
• Natalia N. Kalkova, 2024, "Gender impact on consumer perception of packaging colour based on neuromarketing algorithms," Upravlenets, Ural State University of Economics, volume 15, issue 2, pages 108-123, May, DOI: 10.29141/2218-5003-2024-15-2-8.
• Vladimir V. Syropyatov & Igor A. Arenkov, 2024, "Impact of customer service on brand value and efficiency of a company’s marketing funnel," Upravlenets, Ural State University of Economics, volume 15, issue 2, pages 96-107, May, DOI: 10.29141/2218-5003-2024-15-2-7.
• Viktoriya V. Fokina & Aleksandr M. Pakhalov, 2024, "Online shopping behaviour of the elderly: The role of individual characteristics, perceived benefits and risks," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 20-37, July, DOI: 10.29141/2218-5003-2024-15-3-2.
• Oksana U. Yuldasheva & Irina O. Trushnikova & Veronika G. Shubaeva, 2024, "Shopping value and mall attributes: Generational and gender differences among Russian customers," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 3-19, July, DOI: 10.29141/2218-5003-2024-15-3-1.