Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2024

• NECHITA Maria-Manuela & ASANDULUI Mircea & TURTUREAN Ciprian, 2024, "Determinants Of Accessing A Term Deposit In A Marketing Campaign - Analysis On A Marketing Campaign At A Portuguese Bank," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 4, pages 48-68, December, DOI: 10.56043/reveco-2024-0034.
• Turunç Ömer & Karayalçın Cem, 2024, "Bridging Brand Parity with Insights Regarding Consumer Behavior," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, volume 18, issue 1, pages 1-10, January, DOI: 10.1515/econ-2022-0054.
• Kumar Satinder & Malhotra Dipti, 2024, "Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model," Review of Marketing Science, De Gruyter, volume 22, issue 1, pages 169-192, DOI: 10.1515/roms-2024-0036.
• Maria ORHEAN VRANCEANU, 2024, "Practicing A Responsible Tourism In Bukovina By Analyzing The Main Statistical Indicators For The Period 2019-2022," Contemporary Economy Journal, Constantin Brancoveanu University, volume 9, issue 1, pages 38-45.
• Anna Kerkhof, 2024, "Werbung und Themenvielfalt auf YouTube," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 77, issue 04, pages 38-42, April.
• Ayat Sami ODEIBAT, 2024, "The impacts of artificial intelligence on the future of marketing and customer behaviour," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 19-34, July, DOI: 10.70147/c261934.
• Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2024, "Exploring attendance by demographics in the case of Mongolian performing arts organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 35-52, July, DOI: 10.70147/c263552.
• María Cristina Otero Gómez & Wilson Giraldo Pérez & Luis Alejandro Gutiérrez Barriga, 2024, "Análisis de la responsabilidad social empresarial en la respuesta afectiva de los usuarios de Bancolombia," Revista Tendencias, Universidad de Narino, volume 25, issue 1, pages 33-51.
• Ledy Gómez Bayona & Olga Inés Vélez Bernal & Nancy Estela Grajales Montoya & Oswaldo Barrientos Cuellar, 2024, "Estrategias de mercadeo en pequeñas y medianas empresas de familia para ser competitivas en Colombia," Revista Tendencias, Universidad de Narino, volume 25, issue 1, pages 244-268.
• Juan Manuel Andrade Navia & Juan José Sánchez Liévano & Elías Ramírez Plazas, 2024, "Motivación y satisfacción de los turistas que visitan el desierto de la Tatacoa – Colombia," Revista Tendencias, Universidad de Narino, volume 25, issue 2, pages 113-142.
• Carlos Giraldo & Iader Giraldo & Mauricio Losada-Otálora & Nathalie Peña-García, 2024, "Determinantes de la adopción de un sistema de pagos instantáneos en América Latina," Documentos de trabajo, FLAR, number 21167, Jul.
• Hinnosaar, Marit & Hinnosaar, Toomas, 2024, "Influencer Cartels," CEPR Discussion Papers, Centre for Economic Policy Research, number 19079, May.
• Mariangela Barraco, 2024, "Characteristics of research on green marketing. Theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 15-25.
• Maria Jewdaly L. Costales, 2024, "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 2-14.
• Assia Guedjali & Riad Benghebrid, 2024, "The use of smartphones among young people," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 26-38.
• Nabil Boumesbah & Moussa Chenini, 2024, "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 39-49.
• Hana Volfova & Anna Janku & Miroslav Landa & Natalie Rausova, 2024, "The website through Gen Z's eyes: Key insights and important elements for effective online PR promotion of universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 14-23.
• Nabil Boumesbah & Moussa Chenini, 2024, "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 2-13.
• Hanane Meslem, 2024, "The landscape of digital inbound marketing tools adoption by Algerian firms," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 24-38.
• Sylia Berboucha & Hocine Ifourah & Naima Ayad, 2024, "Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 39-57.
• Darko Pantelic, 2024, "(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 18-31.
• Hsunchi Chu, 2024, "Structuring live stream commerce: A study on classification, framework development, and future research agendas," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 2-17.
• Ouardia Laoudj & Yasmine Krim & Mehdi Bouchetara, 2024, "Fostering innovation in Algerian artisanal crafts: The impact of cluster development in Constantine and Batna," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 32-50.
• Chems Eddine Boukhedimi & Mevlüde Feyza Ataş, 2024, "Measurement of women attitude toward the consumption of organic foods in Turkiye & Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 51-59.
• Karina Burgdorff Porsborg Jensen & Camilla Valbak-Andersen & Lars Funck Kristensen, 2024, "Co-creating sales management curricula with practitioners – insights on competencies for future sales managers. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 17-24.
• Meriem Mechta & Kamel Mouloudj & Ahmed Chemseddine Bouarar & Liudmіla Bovsh & Alla Rasulova, 2024, "Customers' intentions to adopt digital health services: An extended TAM," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 2-16.
• Sarah Victoria Mohr & Stefan Wengler & Joachim Riedl & Wolfgang Bichler-Riedl & Marcin Czaban, 2024, "Hypothetical constructs of consumer behavior as predictors of pro-environmental behavior. An empirical study based on smartphones," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 25-44.
• Zahra Belhamri & Imene Belboula, 2024, "The impact of perceived anthropomorphism of the conversational agent (CA) on social presence, flow, and users' behavioral intention," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 45-59.
• Canh Hoang & Bui Khoa, 2024, "The Impact Of Review And Rating On Customer Experience In Electronic Marketplaces," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-21.
• Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba & Vanhuele, Marc, 2024, "Advertising's Impact on Brand Price Elasticity," HEC Research Papers Series, HEC Paris, number 1500, Jan, DOI: 10.2139/ssrn.4694207.
• Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd, 2024, "Paying for Privacy: Pay-or-Tracking Walls," HEC Research Papers Series, HEC Paris, number 1514, Apr, DOI: 10.2139/ssrn.4749217.
• Jerath, Kinshuk & Miller, Klaus M., 2024, "Consumers’ Perceived Privacy Violations in Online Advertising," HEC Research Papers Series, HEC Paris, number 1524, Jun, DOI: 10.2139/ssrn.4736957.
• Athey, Susan & Byambadalai, Undral & Cersosimo, Matias & Koutout, Kristine & Nath, Shanjukta, 2024, "The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising," Research Papers, Stanford University, Graduate School of Business, number 4190, Apr.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024, "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 11-19, January.
• Leyla Juma Pongwe & Josephine Churk, 2024, "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 31-38, January.
• Sahli Afef, 2024, "State of the Art: Authenticity and Influencer Marketing," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 39-47, January.
• Neo Ligaraba, 2024, "Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 1-6, March.
• Jorge Bullemore, 2024, "Unveiling the Shadow: Theorizing the Impact of Narcissistic Leadership on Sales Teams," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 1-4, May.
• Aditya Halim Perdana Kusuma Putra, 2024, "Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 82-96, May.
• Citra Shahnia & Dudi Permana & Sri Harini & Endri Endri & Mutia Wahyuningsih, 2024, "The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 97-104, May.
• Freddy Marilahimbilu Mgiba & Thozama Mxotwa, 2024, "Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 123-135, May.
• Bilson Simamora & Syanne Emmanuella Xzyfanequo, 2024, "Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 5-17, May.
• Ashraf H. Salah & Amro Alzghoul, 2024, "Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 18-25, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024, "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 122-131, July.
• Rinka Apsari & Daniel Tumpal Hamonangan Aruan, 2024, "Examining Factors Influencing Consumers’ Participation in Social Media Contests," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 152-160, July.
• Aditya Halim Perdana Kusuma Putra & Siti Mariam & Moh. Tafsir & Novita Rosanti, 2024, "Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 210-229, July.
• Kirsty-Lee Sharp & Heleneze Lues & Rita Klonaridis & Marko Van Deventer & Re-an Müller & Ephrem Redda, 2024, "Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 19-28, July.
• Olha Semenda & Yuliia Sokolova & Olena Korovina & Oleksandra Bratko & Iryna Polishchuk, 2024, "Using Social Media Analysis to Improve E-commerce Marketing Strategies," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 61-71, July.
• Thanuset Chokpiriyawat & Kampanat Siriyota, 2024, "Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 107-112, September.
• Chuan Zheng & Munirah Khamarudin & Azanin Ahmad, 2024, "Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 113-125, September.
• Parul Asati & Sandeep Raghuwanshi & Anil Vashisht & Deepa Muley & Vikas Kumar Khare, 2024, "Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 151-157, September.
• Premendra Sahu & Shailja Bakshi & Menka Sharma & Nikita Dholkia & Sindura Bhargav & Suresh Kumar Pattanayak & Suchitra Rathi, 2024, "The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 10-17, September.
• Enrico Aziezy & Akbar Pahlevi & Andhi Johan Suzana & Dian Safitri P.K. & Mayla Surveyandini & Sodik Dwi Purnomo, 2024, "Why is Beauty Youtuber so Popular?," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 193-204, September.
• Neiba Neiba & N. Tejmani Singh, 2024, "Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 18-31, September.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024, "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 48-52, September.
• Maja Martinovic, 2024, "The API Model of Strategic and Tactical Marketing Thinking for Management Education," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 87-98, October.
• Ian M. Herzing, 2024, "Exploring the Relationship Between Business Strategy and Project Management Tools and Techniques: A Case Study in the Marketing Industry," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 99-108, October.
• Muhamammad Ikhlash & Khori Rahma Linda, 2024, "The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 109-118, October.
• Mehmet Ozan Karahan, 2024, "The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 9-18, October.
• Ahmad Mansour & Hind Al-Ahmed & Anan Deek & Khaled Alshaketheep & Mohammad Al-Ma'aitah & Bara Asfour & Muhammad Alshurideh, 2024, "Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 206-212, October.
• Phuong Mai Nguyen & Huong-Linh Le & Nguyen-Nhu-Y Ho & Rez Alexis Dela Cruz & Luu Ly Tran & Vu Phuong Anh Do, 2024, "Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 229-238, October.
• Yossie Rossanty & Endang Sulistya Rini & Beby Karina Fawzeea Sembiring & Amlys Syahputra Silalahi, 2024, "Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 239-254, October.
• Barween Al Kurdi & Aram Nawaiseh & Muhammad Alshurideh & Hind Al-Ahmed & Khalid Al-Sulaiti & Yaser Allozi & Haitham M. Alzoubi & Gouher Ahmed & Khaled Alshaketheep, 2024, "Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 301-306, October.
• Ridwaan Asmal & Marlini Moodley, 2024, "Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 346-354, October.
• Abdallah Abusalma & Khaleel Ibrahim Al-Daoud & Suleiman Ibrahim Mohammad & Asokan Vasudevan, 2024, "Elevating Customer Satisfaction: The Crucial Role of Electronic Service Quality in Today’s Digital Landscape," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 372-377, October.
• Ronny H. Walean & Helena Pongoh & Deske Mandagi, 2024, "Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 409-423, October.
• Suyanto Suyanto & Widarto Rachbini & Harimurti Wulandjani & Aully Grashinta & Emi Rahmawati, 2024, "Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 37-45, October.
• Lukas Vartiak & Martina Chrancokova & Miriam Garbarova & Juraj Fabus, 2024, "Responsible Email Marketing in Higher Education," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 55-60, October.
• Xenia Negrea, 2024, "Communication Management at International Shakespeare Festival Craiova. Cross-cutting perspectives," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 11, issue 2, pages 354-360, December, DOI: 10.5281/zenodo.15258335.
• Yu, Li & Lyu, Zhuoyang & Duan, Hao, 2024, "Plugging the gap: Debt pressure and the rise of forfeiture revenues in local governments," Finance Research Letters, Elsevier, volume 61, issue C, DOI: 10.1016/j.frl.2024.105015.
• Delbono, Flavio & Reggiani, Carlo & Sandrini, Luca, 2024, "Strategic data sales with partial segment profiling," Information Economics and Policy, Elsevier, volume 68, issue C, DOI: 10.1016/j.infoecopol.2024.101102.
• Clark, Robert & Gong, Yiran, 2024, "Why do some new products fail? Evidence from the entry and exit of Vanilla Coke," International Journal of Industrial Organization, Elsevier, volume 97, issue C, DOI: 10.1016/j.ijindorg.2024.103112.
• Blijlevens, Janneke & Chuah, Swee-Hoon & Neelim, Ananta & Prasch, Johanna E. & Skali, Ahmed, 2024, "Not all about the money: Service quality information improves consumer decision-making," Journal of Economic Behavior & Organization, Elsevier, volume 228, issue C, DOI: 10.1016/j.jebo.2024.106769.
• Cong, Lin William & Li, Siguang, 2024, "Influencer marketing and product competition," Journal of Economic Theory, Elsevier, volume 220, issue C, DOI: 10.1016/j.jet.2024.105867.
• Newham, Melissa & Valente, Marica, 2024, "The cost of influence: How gifts to physicians shape prescriptions and drug costs," Journal of Health Economics, Elsevier, volume 95, issue C, DOI: 10.1016/j.jhealeco.2024.102887.
• Kita, Pavol & ÄŒvirik, Marián, 2024, "Retailer processes centred on the food market as the main determinate of business models in the context of retail size," Journal of Retailing and Consumer Services, Elsevier, volume 81, issue C, DOI: 10.1016/j.jretconser.2024.103937.
• Ogawa, Hiromasa, 2024, "Expert’s reputation concern and consumer information," Mathematical Social Sciences, Elsevier, volume 131, issue C, pages 80-92, DOI: 10.1016/j.mathsocsci.2024.08.004.
• Knotek, Edward S., 2024, "The roles of price points and menu costs in price rigidity," Journal of Monetary Economics, Elsevier, volume 145, issue C, DOI: 10.1016/j.jmoneco.2024.103559.
• Jin, Ziniu, 2024, "Feeling bored, seeking more? The assimilation and contrast effect of environmental monotony on variety seeking behavior," International Review of Economics & Finance, Elsevier, volume 93, issue PA, pages 148-161, DOI: 10.1016/j.iref.2024.03.020.
• Xu, Lina & Meng, Zhiqing, 2024, "The role of membership fees in online retail market competition," Research in International Business and Finance, Elsevier, volume 67, issue PA, DOI: 10.1016/j.ribaf.2023.102089.
• Chagas, B.T. & Jesus, D. & Palma-dos-Reis, A., 2024, "Blockchain's value proposition for online gambling: The operators' perspective," Technological Forecasting and Social Change, Elsevier, volume 200, issue C, DOI: 10.1016/j.techfore.2023.123130.
• Seok, Junhee & Kim, Yanghee & Oh, Yun Kyung, 2024, "How ESG shapes firm value: The mediating role of customer satisfaction," Technological Forecasting and Social Change, Elsevier, volume 208, issue C, DOI: 10.1016/j.techfore.2024.123714.
• Ahsan Siraj & Yongming Zhu & Shilpa Taneja & Ehtisham Ali & Jiaxin Guo & Xihui Chen, 2024, "Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy," Arab Gulf Journal of Scientific Research, Emerald Group Publishing Limited, volume 42, issue 4, pages 1982-2000, March, DOI: 10.1108/AGJSR-02-2023-0064.
• Kritika Gupta & Navjit Singh, 2024, "A Systematic Review of Literature on Greenwashing," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Sustainability Development through Green Economics", DOI: 10.1108/S1569-375920240000114005.
• Prachi Gupta & Shivangi Shukla Bhavsar, 2024, "Pixels to Planet: A Global Perspective on Sustainability Across Different Industries," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Sustainability Development through Green Economics", DOI: 10.1108/S1569-375920240000114015.
• Aamer Al Aflak & Priya Vij, 2024, "Going Green: The Effects of Moral Obligation and Social Media on Green Purchase Intention," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Sustainability Development through Green Economics", DOI: 10.1108/S1569-375920240000114017.
• Rajni Bala, 2024, "Achieving Sustainable Development Goals by Sustainable Marketing Practices: An Integrated Approach to Environmental, Social, and Economic Sustainability," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing", DOI: 10.1108/S1569-37592024000113A009.
• Nancy Gupta & Meenakshi Gandhi & Ipshita Bansal, 2024, "Investigating the Influence of Gandhian Values on Sustainable Consumption Behaviour," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing", DOI: 10.1108/S1569-37592024000113B001.
• Vera Rebiazina & Elena Sharko & Svetlana Berezka, 2024, "The impact of relationship marketing practices on companies’ market and financial performance in emerging markets," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 29, issue 57, pages 186-204, February, DOI: 10.1108/JEFAS-01-2022-0034.
• Allan Pérez-Orozco & Juan Carlos Leiva & Ronald Mora-Esquivel, 2024, "The mediating role of marketing management in the relationship between online presence and product innovation among SMEs," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 29, issue 58, pages 246-262, April, DOI: 10.1108/JEFAS-04-2022-0087.
• Abdurrakhim Saktyadi & Dodie Tricahyono, 2024, "Examining Customer Behavior Influences on MyPertamina App Adoption: A UTAUT2 Model Study in South Banten Gas Stations," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 113-131.
• Naveen Kumar R & Janani M & John William A & Pavithra R & Maharajan T, 2024, "Turbo Remarketing by E-Commerce Start-ups: Converting Abandoned Carts into Sales," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 18-36.
• Geetha & C.J., 2024, "Enhancing Customer Relationships Through Social Media by Transitioning from Traditional to Social CRM," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 112-120.
• Awol Hussien Aman & Nebiyu Esayas, 2024, "The Effects of Practices and Challenges of Advertisements, Sponsorships, and Mechanisms on Efficient Revenue Generation of Oromia Radio and Television Organization," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 14, issue 3, pages 105-118.
• Abelitha Jovanka & Kinkin Yuliaty Subarsa Putri, 2024, "Analysis of Generation Z's Consumer Behavior Towards Purchasing Beauty Products," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 14, issue 3, pages 96-104.
• Dr. K. Vijayakumar & G.P. Ralesh, 2024, "Cross-Selling's Constraints and Solutions in Banking Industry," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 14, issue 4, pages 3-12.
• Nguyen Loi, 2024, "Sustainable Banking Development Model and Recommendations for Vietnam," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 14, issue 4, pages 58-66.
• Leszek Gracz, 2024, "The Factors For Choosing An Online Seller: Insights from a TAM-Based Study of Polish Online Consumers," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 331-340.
• Wojciech Grzegorczyk, 2024, "The Selected Aspects of a Company's Pricing Policy in Foreign Markets," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 422-433.
• Stefan Trzcielinski & Ines Mongiat-Leveque & Dominique Besson, 2024, "The Impact of the Perception of Relational Loyalty on Purchasing Sustainable Products – Pilot Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 519-540.
• Aron-Axel Wadlewski, 2024, "Key Motives and Reasons Determining the Start of MLM Activities in the Perspective of Polish Entrepreneurs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 321-333.
• Agnieszka Izabela Baruk, 2024, "Purchasers’ Benefits of Co-Creating Marketing Offers Versus Offeror Country of Origin," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 375-393.
• Wioletta Wereda & Patrcyja Bryczek-Wrobel, 2024, "The Integration of Digital Marketing Solutions with Industry 4.0 in Enterprises in Poland – Aspects of Management and Security," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 649-660.
• Wioletta Wereda & Natalia Moch & Radoslaw Korneć, 2024, "Urban Resilience and ICT Solutions in Management of Polish Cities," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1083-1091.
• Beata Gotwald & Bogdan Gregod & Marlena Kowalczyk, 2024, "Parental Perspectives on Sharenting: Attitudes, Privacy Concerns, and Children's Digital Footprint," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1242-1250.
• Rodrigo Censi & Sandro Vieira Soares & Ivone Junges & Gabriel Oscar Cremona Parma & Rafael Tezza & Jose Baltazar Salgueirinho Osorio de Andrade Guerra, 2024, "Analysis οf the Relationship between Perceived Service Performance and Students' Socioeconomic and Demographic Characteristics: A Study of a Private Technical School," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 437-459.
• Grebowiec Mariusz & Pietrzak Piotr, 2024, "The Role of the Incentive System in the Process of Reducing Stress Levels in the Workplace," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 652-676.
• Iwona Lupa-Wojcik, 2024, "Students' Willingness to Pay for Access to ChatGPT," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 730-745.
• Anna Czaplinska, 2024, "The Image of a Large City in the Opinion of Foreigners: The Case of Szczecin, Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 878-887.
• Tomasz Siudek & Aldona Zawojska, 2024, "Banking Products and Services as Crucial Drivers of Bank Competitiveness Within the Financial Market: A Review Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 974-1007.
• Alina Rydzewska & Danuta Szwajca, 2024, "Cutting-Edge Digital Tools in the Area of Marketing Communication and Sales Used by SMEs versus Economic Results- Evidence from Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 109-134.
• Konrad Hryniewicz & Barbara Marciszewska & Aleksandra Grobelna & Tomasz Studzieniecki & Marzena Wanagos, 2024, "Advertisements: The Congruity Effect with the Communion-Self and Pursuit-Self," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1122-1149.
• Pawel Glodek & Grzegorz Dadas, 2024, "Estimating the Population Size of Academic Spin-Offs: Challenges and Opportunities," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1166-1184.
• Radoslaw Luft & Katarzyna Kalinowska & Adam Weinert, 2024, "The Role of AI in Company's Image Management," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1216-1226.
• Lukasz Wojtowicz & Katarzyna Kalinowska & Adam Weinert, 2024, "The Determinants of Harnessing AI in Shaping Company’s Image," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1288-1300.
• Sebastian Zupok, 2024, "Contemporary Tools for Creating Customer Value," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 545-559.
• Tomasz Siudek & Aldona Zawojska, 2024, "A Theoretical Model of Customer Acceptance and Use of Electronic Banking as a Distribution Channel for Banking Products and Services," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 866-889.
• Pawel Rymarczyk & Cezary Figura & Lukasz Wojciechowski & Kamila Cwik & Piotr Stalinski, 2024, "Evaluating the Effectiveness of Advertising Campaigns in the Fast-Food Industry Using an Analytical Engine," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 126-136.
• Mariusz Mazurek & Konrad Gauda & Sylwia Skrzypek-Ahmed & Artem Artiukov & Piotr Stalinski, 2024, "Collection Life Cycle Analysis: Enhancing Market Strategies through Advanced Data Analytics," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 14-24.
• Bartosz Przysucha & Pawel Kaleta & Artur Dmowski & Jacek Piwkowski & Piotr Czarnecki & Tomasz Cieplak, 2024, "Product Knowledge Graphs - Creating a Knowledge System for Customer Support," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 150-159.
• Tomasz Smutek & Marcin Marczuk & Michal Jarmul & Ewelina Jurczak & Damian Pliszczuk, 2024, "Chatbot to Support the Customer Service Process," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 160-168.
• Michal Maj & Artur Dmowski & Ryszard Nowak & Tadeusz Medzelowski & Tomasz Cieplak, 2024, "Enhancing Customer Service in Shopping Malls with an Advanced Chatbot-Integrated Concierge Device," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 169-178.
• Anna Szymczak-Ronikier, 2024, "Assessing Passenger Loyalty Programs in the Airline Industry: A Comparative Analysis of Value Delivery and Customer Perceptions at Polish Regional Airports," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 494-509.
• Joanna Majchrzak & Agnieszka Kretkowska & Laura Zielinska & Magdalena Hryb, 2024, "The Relationship Between Sustainable Logistics and Customer Experience - The Study of the Current Situation," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 548-563.
• Piotr Ogonowski & Bartlomiej Piwowarski, 2024, "Psychophysiological Consumer Responses to Product Packaging Design: Insights for Strategic Marketing," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 778-798.
• Anna Szwajlik, 2024, "The Importance of Affect in the Purchasing Behavior of Business to Business," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 799-809.
• Tomasz Smutek & Marcin Kowalski & Olena Ivashko & Robert Chmura & Justyna Sokolowska-Wozniak, 2024, "A Graph-Based Recommendation System Leveraging Cosine Similarity for Enhanced Marketing Decisions," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 83-93.
• Bartosz Przysucha & Magdalena Halas & Cezary Figura & Natalia Rak & Pawel Barwiak & Adam Hernas, 2024, "Exploring and Analyzing YouTube Communities through Data Mining and Knowledge Graphs," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 94-102.
• Michal Kaczmarczyk, 2024, "Quality Competitions Based on Models of Organizational Excellence: An Italian Quality Award Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 184-196.
• Damian Pliszczuk & Michal Maj & Patryk Marek & Weronika Wilczewska & Tomasz Cieplak & Tomasz Rymarczyk, 2024, "The Effect of the Context Length of Large Language Models on the Quality of Extracted Information in Polish in the Process of Project Management," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 414-425.
• Michal Maj & Damian Pliszczuk & Patryk Marek & Weronika Wilczewska & Bartosz Przysucha & Tomasz Rymarczyk, 2024, "Optimizing Customer Support Using Text2SQL to Query Natural Language Databases," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 426-438.
• Joanna Wyrwisz, 2024, "Reasons of Cancel Brand in Opinion of Consumer of Different Generations," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 439-455.
• Anna Dewalska-Opitek & Katarzyna Bilinska & Marek Cierpial-Wolan & Aleksander Ostenda & Joanna Kubicka & Maria Zralek, 2024, "The Application of Web Scrapping Method to Evaluate the Customers’ Inclination to Share the Online Word-of-Mouth in Hotel Sector: The European Perspective," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 72-96.
• Adrianna Mateja & Patryk Wlekly, 2024, "Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 826-847.
• Mariola Michalowska, 2024, "Packaging as a Tool for Influencing Consumers in the Food Products Market," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 932-946.
• Davide Azzolini & Nicola Doppio & Luca Mion & Iunio Quarto Russo & Alessio Tomelleri, 2024, "Enhancing SMEs’ Digital Innovation Capabilities: Experimental Evidence from a User Experience Design Challenge," FBK-IRVAPP Working Papers, Research Institute for the Evaluation of Public Policies (IRVAPP), Bruno Kessler Foundation, number 2024-01, Jan.
• Antonina Levashenko & Maria Girich & Ivan Ermokhin & Olga Magomedova & Tatiana Malinina, 2024, "EU vs large platforms, regulation of data brokers, post-quantum cryptography for cybersecurity," Digital monitoring, Gaidar Institute for Economic Policy, issue 8, pages 1-9, August.
• Antonina Levashenko & Maria Girich & Ivan Ermokhin & Olga Magomedova & Tatiana Malinina, 2024, "EU vs large platforms, regulation of data brokers, post-quantum cryptography for cybersecurity," Digital monitoring (In Russian), Gaidar Institute for Economic Policy, issue 8, pages 1-9, August.
• Heny Hendrayati, 2024, "Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber251, Sep, DOI: https://doi.org/10.35609/jber.2024..
• Canitgia Tambariki, 2024, "Drivers of banking consumers' cybersecurity behavior: Applying the extended protection motivation theory ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr327, Mar, DOI: https://doi.org/10.35609/jmmr.2024..
• Thi-Minh-Ngoc Luu, 2024, "What Motivates Generation Z in Vietnam to Purchase Organic Food? An Application of Extended Theory of Planned Behaviour," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr328, Mar, DOI: https://doi.org/10.35609/jmmr.2024..
• Zurina Ismail, 2024, "Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr334, Jun, DOI: https://doi.org/10.35609/jmmr.2024..
• Laila Refiana Said, 2024, "Exploring Online Impulse Purchase Behaviour in Marketplaces: Clicks and Compulsions ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr337, Sep, DOI: https://doi.org/10.35609/jmmr.2024..
• Muhartini Salim, 2024, "Analyzing the Impact of Customer Trust on Customer Satisfaction on the Tokopedia E-Commerce Platform Using a Multidimensional Approach ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr340, Dec, DOI: https://doi.org/10.35609/jmmr.2024..
• Yuhanis Bin Ibrahim, 2024, "Brand Visual Identity Design for Tea Beverages: Case Study of CHAGEE and Tealive ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr342, Dec, DOI: https://doi.org/10.35609/jmmr.2024..
• Aurélie Ringeval-Deluze, 2024, "The environmental strategies of champagne producers – Motivation for and barriers to transition and certification
  [Les stratégies environnementales des producteurs de champagne - Motivation et freins à la transition et à la certification]," Post-Print, HAL, number hal-04384564, Jan, DOI: 10.3166/rfg.313.59-84.
• Samir Labiad & Saida Marso, 2024, "Understanding consumer behaviour and preferences for organic food products in developing markets: A theoretical framework Comprendre le comportement de consommateur à l'égard des produits issus de l'agriculture biologique dans les marchés en voie de ," Post-Print, HAL, number hal-04510478, Mar, DOI: 10.5281/zenodo.10799011.
• Hafsa Lemsieh & Ibtissam Abarar, 2024, "Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research," Post-Print, HAL, number hal-04629533, Jun, DOI: 10.5281/zenodo.12186137.
• Nayla Nainia & Yasmina El Fethouni, 2024, "Tourism engineering for a Moroccan sports destination in Casablanca: The case of Raja Club Athletic as a brand label," Post-Print, HAL, number hal-04704542, DOI: 10.5281/zenodo.13732755.
• Latifa Ayoubi, 2024, "The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks," Post-Print, HAL, number hal-04787056, DOI: doi.org/10.5281/zenodo.14063076.
• Pitshou Moleka, 2024, "‫ال‬ ‫النجاح‬ ‫لتحقيق‬ ‫اتيجي‬ ‫استر‬ ‫نموذج‬ ‫للعمالء:‬ ‫االستثنائي‬ ‫الء‬ ‫الو‬ ‫و‬ ‫التفاعل‬ ‫تعزيز‬ ‫قطاع‬ ‫في‬ ‫مستدام‬ ‫"التجزئة‬
  [Cultivating Exceptional Customer Engagement and Loyalty: A Strategic Paradigm for Sustainable Retail Succ," Post-Print, HAL, number hal-05109957, Oct.
• Lukas Dargel & Christine Thomas-Agnan, 2024, "The link between multiplicative competitive interaction models and compositional data regression with a total," Post-Print, HAL, number hal-05471912, DOI: 10.1080/02664763.2024.2329923.
• Timo Müller-Tribbensee & Klaus Miller & Bernd Skiera, 2024, "Paying for Privacy: Pay-or-Tracking Walls," Working Papers, HAL, number hal-04759155, Apr, DOI: 10.2139/ssrn.4749217.
• Tihomir Vranešević & Ana Pušić & Miroslav Mandić, 2024, "Advancing Brand Origin Concept Through The Reverse Country Of Origin Effect: The Case Of Generation Z," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 75, issue 1, pages 32-61, DOI: 10.32910/ep.75.1.2.
• Kawsar Ahmmed & Ariel Zoltán Mitev, 2024, "The Impact Of Supplier Flexibility, Dependence, And Trust On Behavioral Loyalty In The Retail Superstore: The Evidence From A Developing Country," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 75, issue 1, pages 86-114, DOI: 10.32910/ep.75.1.4.
• Mirko Palić & Sabina Sačer & Diana Bratić, 2024, "Impact of Promotional Activities on Social Networks on Election Results for the Mayor of Zagreb in 2021," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 75, issue 6, pages 477-493, DOI: 10.32910/ep.75.6.3.
• Segerlind, Carin & Eriksson, Kent & Hermansson, Cecilia, 2024, "Long-term impact of increasing customer satisfaction on bank revenue," Working Paper Series, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance, number 24/9, Oct.
• MAGNO, Dominic Elena & EDU, Tudor, 2024, "The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 1, pages 09-16, March.
• PURCAREA, Ioan Matei, 2024, "Challenges for Modern Marketing and E-Commerce Merchandising," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 1, pages 17-23, March.
• MAGNO, Dominic Elena & EDU, Tudor, 2024, "The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 2, pages 17-20, June.
• PURCAREA, Ioan Matei, 2024, "Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 2, pages 21-28, June.
• PURCAREA, Ioan Matei, 2024, "Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 3, pages 11-17, August.
• TALPEANU, Andra Elena & EDU, Tudor, 2024, "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 4, pages 09-13, December.
• PURCAREA, Ioan Matei, 2024, "Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 4, pages 14-21, December.
• Ivan Lutsii & Oleksandr Lutsii, 2024, "Factors Affecting Marketing Communications in Wartime," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 112-119, September, DOI: 10.33146/2307-9878-2024-3(105)-112-.
• Margaryta Ambarchian & Ivan Berezkin, 2024, "Car Brands in a Competitive Environment: How Are They Building Their Value Creation Processes?," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 50-56, September, DOI: 10.33146/2307-9878-2024-3(105)-50-5.
• Claudiu-Cătălin MUNTEANU, 2024, "Consequences of maximum markup regulation in the supply and distribution chain for agri-food products," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 21, issue 2, pages 253-263.
• Hendra Riofita, 2024, "Augmenting Islamic Digital Payment Effecton Muslim Customer Purchase Decision on Micro, Small and Medium Enterprises’ (MSMES) Products," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 10, issue 4, pages 735-758, November, DOI: https://doi.org/10.21098/jimf.v10i4.
• Zaza GIGAURI, 2024, "Marketing and social influence of fashion on clothing purchase behavior of consumers," Romanian Journal of Economics, Institute of National Economy, volume 58, issue 1(67), pages 30-44, June.
• Bart J. Bronnenberg & Tobias J. Klein & Yan Xu, 2024, "Consumer Time Budgets and Grocery Shopping Behavior," Management Science, INFORMS, volume 70, issue 3, pages 1596-1612, March, DOI: 10.1287/mnsc.2023.4763.
• Richard Briesch & Ernan Haruvy & Glenn B. Voss & Zannie Giraud Voss, 2024, "The countervailing effects of spatial competition in the performing arts: examining local versus traded market performance," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 48, issue 4, pages 527-574, December, DOI: 10.1007/s10824-024-09510-4.
• Belém Barbosa & José Ramón Saura & Dag Bennett, 2024, "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, volume 49, issue 1, pages 69-103, February, DOI: 10.1007/s10961-022-09978-2.
• Yan Yan & Nicholas Resnick, 2024, "A high-performance turnkey system for customer lifetime value prediction in retail brands," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 2, pages 169-192, June, DOI: 10.1007/s11129-023-09272-x.
• Edward J. Fox & Hristina Pulgar & John H. Semple, 2024, "Testing a theory of strategic multi-product choice," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 3, pages 257-289, September, DOI: 10.1007/s11129-024-09280-5.
• Mina Ameri & Elisabeth Honka & Ying Xie, 2024, "Watching intensity and media franchise engagement," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 3, pages 291-356, September, DOI: 10.1007/s11129-024-09283-2.
• Alejandra Montalvan Aratia & Jazmin Cristhel Chirapa Romero, 2024, "Valor de marca y la decisión de compra de los clientes de la marca Master Belle, Lima- Perú 2021," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 23, pages 1-14, January- , DOI: 10.24215/23143738e125.
• Lisa Hofmann & Yaser Al-Dhabyani & Erdal Arslan, 2024, "Towards a Metaverse Shopping Revolution: A Mixed-Method Study on Factors Influencing Consumers' Intentions to Adopt Metaverse as Shopping Marketplace," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 2, pages 129-155, DOI: 10.11118/ejobsat.2024.013.
• Taimoor Khan Mahsud & Mahwish J. Khan, 2024, "Examining the Impact of Organizational and Customers' Operant Resources on Word-of-Mouth in Preventative Healthcare Service: A Comprehensive Analysis on Children Immunization," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 2, pages 185-204, DOI: 10.11118/ejobsat.2024.009.
• Itzhak Mashiah, 2024, "Strategic Media Messaging of Startups and Entrepreneurs Before Initial Public Offering (IPO)," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 2, pages 205-224, DOI: 10.11118/ejobsat.2024.008.
• Błażej Lepczyński & Piotr Pisarewicz, 2024, "Skuteczność sankcji gospodarczych na przykładzie studium kondycji finansowej rosyjskiego sektora bankowego. Kontekst wojny z Ukrainą," Bank i Kredyt, Narodowy Bank Polski, volume 55, issue 3, pages 287-312.
• Nils Wernerfelt & Anna Tuchman & Bradley Shapiro & Robert Moakler, 2024, "Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta," NBER Working Papers, National Bureau of Economic Research, Inc, number 32765, Aug.
• Yinka C. OJELEYE & Abdullahi H. MUSTAPHA, 2024, "Digital financial literacy and the performance of female entrepreneurs in Nigeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 118-138, DOI: 10.37708/em.swu.v21i1.8.
• Savica Dimitrieska, 2024, "The death of traditional advertising," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 172-179, DOI: 10.37708/em.swu.v21i1.11.
• Vladimir Karadzhov & Dinka Zlateva, 2024, "Digital marketing strategies for Black Friday and Christmas," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 180-198, DOI: 10.37708/em.swu.v21i1.12.
• Oghenenyerhovwo R. Inoni, 2024, "Predictors of customer satisfaction in fast food restaurants," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 199-213, DOI: 10.37708/em.swu.v21i1.13.
• Mehdi Amara & Mehdi Bouchetara & Djahida Boudebza & Lyazid Mezaach, 2024, "The impact of transportation service quality on customer satisfaction according to French and European standard 13816. A field study of a sample of travelers from the national railway transport company SNTF Annaba, Algeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 214-247, DOI: 10.37708/em.swu.v21i1.14.
• Shunto J. Kobayashi & Garrett A. Johnson & Zhengrong Gu, 2024, "Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment," Working Papers, NET Institute, number 24-06, Sep.
• Ilian Minkov, 2024, "Significance of the Online Publicized Corporate Culture of Industrial Enterprises in Bulgaria (Beer Manufacturers)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 490-507, September.
• Dora Marinova, 2024, "Food in a Polycrisis: Can Tourism Help for a Sustainability Transition?," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 43-55, December.
• Mariana Murzova, 2024, "Opportunities for Increasing Brand Equity by Managing Its Social Media Communications," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 119–130-1, December.
• Pawel Merlo, 2024, "Role Of Large-Format Shops In The Food Retail Market In Poland During The Covid-19 Pandemic," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 19, issue 1, pages 17-29, June, DOI: https://doi.org/10.31648/oej.10257.
• Maria BARBUL & Irina BOJESCU & Miruna NICULESCU, 2024, "Exploring Generational Differences In Attitudes Toward Human-Like Robots," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 2, pages 295-306, December.
• Oana Maria SECARĂ & Carmen ACATRINEI, 2024, "Qualitative Research On The Role And Impact Of Marketing Activity For Creating A Higher Standard Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 2, pages 351-359, December.
• Flavia HERLE, 2024, "The Effects Of Social Media Content Characteristics On Consumer Engagement – A Systematic Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 2, pages 373-383, December.
• Alexandra SZEKERES & Ivett BARTA & Gergő TÖMÖRI, 2024, "The Role Of Financial Performance In Difference Of Two Manufacturer’S Brand Value," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 345-353, July.
• Roxana Diana BEJAN, 2024, "How Did The E-Commerce For Beauty Industry Develop In Korea Compared To Romania?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 488-496, July.
• Iuliana OBREJA & Adriana MANOLICĂ, 2024, "Beyond The Hashtag: Exploring The Multifaceted World Of Bookstagram," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 578-586, July.
• Grigore FUSU, 2024, "Advertising Messages For A Financial Service Provider: Creation And Analysis Of The Effectiveness," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 9, issue 1, pages 156-164, March, DOI: http://doi.org/10.47535/1991ojbe190.