Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2005

• Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005, "Private Label Price Rigidity during Holiday Periods," Working Papers, Bar-Ilan University, Department of Economics, number 2005-01, Mar.
• Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy, 2005, "Asymmetric Wholesale Pricing: Theory and Evidence," Working Papers, Bar-Ilan University, Department of Economics, number 2005-02, Mar.
• Maria Marenna, 2005, "Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”," CERIS Working Paper, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY, number 200507, Jun.
• Gian Franco Corio, 2005, "Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse," CERIS Working Paper, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY, number 200508, Jun.
• Abdelmajid Amine & Faouzi Bensebaa, 2005, "Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés," Revue Finance Contrôle Stratégie, revues.org, volume 8, issue 2, pages 5-37, June.
• Ayla Özhan DEDEOGLU & Ipek SAVASCI, 2005, "Tüketim Kültüründe Beden Güzelligi ve Yemek Yeme Arzulari: Kadinlarin Tüketim Pratiklerine Yansimasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 77-87.
• Nazan GUNAY, 2005, "Türkiye’de Hazir Giyim ve Konfeksiyon Endüstrisinde Uygulanan Uluslararasi Pazarlara Giris Stratejileri:Sorunlar ve Cözüm Yollari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 89-97.
• Cleeren, K. & Dekimpe, M.G. & Verboven, F., 2005, "Intra- and Inter-Channel Competition in Local-Service Sectors," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-018-MKT, Mar.
• Dolfsma, W.A., 2005, "Collective Consuming: Consumers as Subcontractors on Electronic Markets," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-020-ORG, Apr.
• Verhoef, P.C. & Pauwels, K.H., 2005, "Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-007-MKT, Apr.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2005, "The European Consumer: United In Diversity?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-022-MKT, Apr.
• van Heerde, H.J. & Helsen, K. & Dekimpe, M.G., 2005, "Managing Product-Harm Crises," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-044-MKT, Sep.
• Bruyneel, S. & Dewitte, S. & Franses, Ph.H.B.F. & Dekimpe, M.G., 2005, "Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-045-MKT, Sep.
• Fok, D. & Paap, R. & Horváth, C. & Franses, Ph.H.B.F., 2005, "A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-047-MKT, Sep.
• van Bruggen, G.H. & Wierenga, B., 2005, "When are CRM Systems Successful? The Perspective of the User and of the Organization," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-048-MKT, Sep.
• Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Koll, O., 2005, "Win-Win Strategies at Discount Stores," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-050-MKT, Sep.
• Lamey, L. & Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M., 2005, "The Impact of Business-Cycle Fluctuations on Private-Label Share," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-061-MKT, Oct.
• van Rekom, J. & van Nierop, A.E., 2005, "Why “They” never can be as good as “Us”: How other organizations must be worse off on essential features," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-073-MKT, Nov.
• Vanhamme, J. & de Bont, C.J.P.M., 2005, "“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-081-MKT, Dec.
• Stremersch, S., 2005, "In search of an audience..," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2005-025-MKT, Apr.
• Oscar Gutiérrez, 2005, "The Product Life Cycle and the Real Option of Waiting," Frontiers in Finance and Economics, SKEMA Business School, volume 2, issue 2, pages 79-105, December.
• Ron Borzekowski & Charles Taragin & Raphael Thomadsen, 2005, "Competition and price discrimination in the market for mailing lists," Finance and Economics Discussion Series, Board of Governors of the Federal Reserve System (U.S.), number 2005-56.
• Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2005, "The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity," Working Papers, Business School - Economics, University of Glasgow, number 2005_26, Dec.
• Yunn-Kuang Chu & Jeryan Lin, 2005, "Estimating Function Approach to a Time-Dependent Recovery Model for Survival Rates in a Business District," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 4, issue 3, pages 223-230, December.
• Eleni Raptou & Konstadinos Mattas & Efthimia Tsakiridou & Constantinos Katrakilidis, 2005, "Factors Affecting Cigarette Demand," International Advances in Economic Research, Springer;International Atlantic Economic Society, volume 11, issue 3, pages 275-290, August, DOI: 10.1007/s11294-005-6657-7.
• Ting Zhu & Vishal Singh & Anthony J. Dukes, 2005, "Local Competition and Impact of Entry by a Dominant Retailer," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2005-05, May.
• Lorna Gifis & Paul Sommers, 2005, "Promotions And Attendance in Minor League Baseball," Middlebury College Working Paper Series, Middlebury College, Department of Economics, number 0510, Jul.
• Cinzia COLAPINTO, 2005, "Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-013, Jan.
• Marilena TUCCI, 2005, "La Market Basket Analysis nell'e-commerce," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-020, Jan.
• Cinzia COLAPINTO, 2005, "Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-13, Jan.
• Marilena TUCCI, 2005, "La Market Basket Analysis nell'e-commerce," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-20, Jan.
• Kesten C. Green & J. Scott Armstrong, 2005, "Competitor-oriented Objectives: The Myth of Market Share," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 17/05, Jul.
• J. Scott Armstrong & Kesten C. Green, 2005, "Demand Forecasting: Evidence-based Methods," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 24/05, Sep.
• Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso, 2005, "How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data," NBER Working Papers, National Bureau of Economic Research, Inc, number 11515, Aug.
• Daniel Birke & G. M. Peter Swann, 2005, "Social networks and choice of mobile phone operator," Occasional Papers, Industrial Economics Division, number 14, Jan.
• Filipe J. Sousa & Luís M. de Castro, 2005, "Relationship significance: is it sufficiently explained?," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 183, Jul.
• Kizilbash, Taban Rukh, 2005, "Increasing Trend of Counterfeiting in Consumers' Products," MPRA Paper, University Library of Munich, Germany, number 116429, Jul, revised 18 Nov 2021.
• Moisescu, Ovidiu Ioan, 2005, "The concept of brand equity - A comparative approach," MPRA Paper, University Library of Munich, Germany, number 32013.
• Moisescu, Ovidiu Ioan, 2005, "Some aspects regarding brand extension," MPRA Paper, University Library of Munich, Germany, number 32015.

2004

• Hartmann, Patrick & Forcada Sainz, Francisco Javier & Apaolaza Ibáñez, Vanesa, 2004, "Superando los límites medioambientales de la empresa: Un estudio experimental del efecto del posicionamiento ecológico en la actitud hacia la marca," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan, 2004, "Marketina erronka berriei erantzunez: balio sorkuntza," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Fok, D. & Horváth, C. & Paap, R. & Franses, Ph.H.B.F., 2004, "A hierarchical Bayes error correction model to explain dynamic effects," Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute, number EI 2004-27, Aug.
• van Oest, R.D. & Paap, R., 2004, "Analyzing the effects of past prices on reference price formation," Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute, number EI 2004-36, Aug.
• Verbeke, W.J.M.I. & Belschak, F.D. & Wuyts, S.H.K. & Bagozzi, R.P., 2004, "Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-011-MKT, Jan.
• Verbeke, W.J.M.I. & Belschak, F.D. & Bagozzi, R.P., 2004, "The Adaptive Consequences of Pride in Personal Selling," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-012-MKT, Jan.
• Belschak, F.D. & Verbeke, W.J.M.I. & Bagozzi, R.P., 2004, "Coping with Sales Call Anxiety and Its Effects on Protective Actions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-013-MKT, Jan.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004, "On The Predictive Content Of Production Surveys: A Pan-European Study," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-017-MKT, Feb.
• Franses, Ph.H.B.F. & Vriens, M., 2004, "Advertising effects on awareness, consideration and brand choice using tracking data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-028-MKT, Apr.
• Dekimpe, M.G. & Skiera, B., 2004, "Channel Power in Multi-Channel Environments," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-041-MKT, Jun.
• Gielens, K. & Dekimpe, M.G., 2004, "How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-038-MKT, Sep.
• Verhoef, P.C. & Langerak, F. & Donkers, A.C.D., 2004, "Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-084-MKT, Sep.
• van Heerde, H.J. & Dekimpe, M.G. & Putsis, W.P., 2004, "Marketing Models and the Lucas Critique," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-080-MKT, Sep.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004, "Decomposing Granger Causality over the Spectrum," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-102-MKT, Dec.
• Sloot, L.M. & Verhoef, P.C., 2004, "Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-114-MKT, Jan.
• Waarts, E., 2004, "Competition:an inspirational marketing tool," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2004-022-MKT, Aug.
• van Osselaer, S.M.J., 2004, "Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2004-023-MKT, Oct.
• Nora LADO & Omar LICANDRO & Francisco PÉREZ, 2004, "How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?," Economics Working Papers, European University Institute, number ECO2004/01.
• Casillas, J. & Martínez-López, F. J. & Martínez, F. J., 2004, "Fuzzy Association Rules For Estimating Consumer Behaviour Models And Their Its Application To Explaining Trust In Internet Shopping," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 2, pages 3-26, November.
• Daniel Levy & Andrew T Young, 2004, "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886-1959," Post-Print, HAL, number hal-02386914, DOI: 10.1353/mcb.2004.0065.
• Reinhold Decker & Xuemin Zhao, 2004, "SMEs' Choice of Foreign Market Entry Mode: A Normative Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 3, issue 3, pages 181-200, December.
• Kai-Lung Hui, 2004, "Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand," Management Science, INFORMS, volume 50, issue 5, pages 686-700, May, DOI: 10.1287/mnsc.1030.0200.
• Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey, 2004, "A Comparative Empirical Study on Common Methods for Measuring Preferences," Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration, number 20/2004, Oct.
• Thomas Papon, 2004, "The effect of precommitment and past-experience on insurance choices: an experimental study," Cahiers de la Maison des Sciences Economiques, Université Panthéon-Sorbonne (Paris 1), number b04083, Sep.
• Thomas Papon, 2004, "L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales," Cahiers de la Maison des Sciences Economiques, Université Panthéon-Sorbonne (Paris 1), number v04040a, Apr.
• David P. Myatt & Justin P. Johnson & Johnson Graduate School of Management & Cornell University, 2004, "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers, University of Oxford, Department of Economics, number 185, Nov.
• Volker Nocke & Martin Peitz, 2004, "Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers," PIER Working Paper Archive, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, number 04-027, Jun.
• Filipe J. Sousa & Luis M. de Castro, 2004, "The strategic relevance of business relationships: a preliminary assessment," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 163, Dec.
• Levy, Daniel & Young, Andrew, 2004, "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959," MPRA Paper, University Library of Munich, Germany, number 1046, Aug.
• Budiño, Gabriel, 2004, "Sistemas de Información para la Satisfacción de Clientes
  [Information Systems for Customer Satisfaction]," MPRA Paper, University Library of Munich, Germany, number 105884, Sep.
• Pirouz, Dante, 2004, "The Neuroscience of Consumer Decision-Making," MPRA Paper, University Library of Munich, Germany, number 2181, revised 30 Jan 2006.
• Levy, Daniel, 2004, "Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004)," MPRA Paper, University Library of Munich, Germany, number 3048, Dec.
• Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard, 2004, "Product Configuration Systems: State of the Art, Conceptualization and Extensions," MPRA Paper, University Library of Munich, Germany, number 5291.
• Keane, Michael, 2004, "Modeling Health Insurance Choices in “Competitive” Markets," MPRA Paper, University Library of Munich, Germany, number 55198.
• Keith MacDonald & Mark Dynes Mark Dynes, 2004, "Who owns the customer? Who owns the data?," Journal of Financial Transformation, Capco Institute, volume 11, pages 96-99.
• Manfred Schwaiger, 2004, "Components And Parameters Of Corporate Reputation – An Empirical Study," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 56, issue 1, pages 46-71, January.
• Reinhard Grohs & Udo Wagner & Sabine Vsetecka, 2004, "Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 56, issue 2, pages 119-138, April.
• Ruth Stock, 2004, "Drivers Of Team Performance: What Do We Know And What Have We Still To Learn?," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 56, issue 3, pages 274-306, July.
• Helena Alves & Mário Raposo, 2004, "La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, volume 1, issue 1, pages 73-88, June, DOI: 10.1007/BF02896618.
• Adriane Hartmann & Henrik Sattler, 2004, "Wie robust sind Methoden zur Präferenzmessung?," Schmalenbach Journal of Business Research, Springer, volume 56, issue 1, pages 3-22, February, DOI: 10.1007/BF03372727.
• Thorsten Hennig-Thurau, 2004, "Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung," Schmalenbach Journal of Business Research, Springer, volume 56, issue 2, pages 171-188, March, DOI: 10.1007/BF03372734.
• Heribert Gierl & Gunter Gehrke, 2004, "Kundenbindung in industriellen Zuliefer-Abnehmer-Beziehungen," Schmalenbach Journal of Business Research, Springer, volume 56, issue 3, pages 203-236, May, DOI: 10.1007/BF03372735.
• Ruth Stock, 2004, "Erfolgsauswirkungen der marktorientierten Gestaltung des Personalmanagements," Schmalenbach Journal of Business Research, Springer, volume 56, issue 3, pages 237-258, May, DOI: 10.1007/BF03372736.
• Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck, 2004, "The joint effects of customer profitability reports and sales support diversity in effective customer pricing," Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School, number 2004-05, Apr.
• Daniel Levy & Andrew Young, 2004, ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Macroeconomics, University Library of Munich, Germany, number 0402013, Feb.
• Shantanu Dutta & Mark Bergen & Daniel Levy, 2004, "Price Flexibility in Channels of Distribution: Evidence from Scanner Data," Macroeconomics, University Library of Munich, Germany, number 0402018, Feb.
• Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004, "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics, University Library of Munich, Germany, number 0402019, Feb, revised 10 Jun 2005.
• Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen, 2004, "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," Macroeconomics, University Library of Munich, Germany, number 0402020, Feb.
• Daniel Levy & Shantanu Dutta & Mark Bergen, 2004, "Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data," Macroeconomics, University Library of Munich, Germany, number 0402021, Feb.
• Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2004, "Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention," Macroeconomics, University Library of Munich, Germany, number 0407012, Jul, revised 11 May 2005.
• Matthias Staat & Maik Hammerschmidt, 2004, "A Super Efficiency Model for Product Evaluation," Microeconomics, University Library of Munich, Germany, number 0402011, Feb.
• Durdana Ozretic Dosen & Vatroslav Skare, 2004, "Delivering Services via Internet: New Distribution Channel for Traditional Services," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 7, issue Special C, pages 141-152, December.
• Levy, Daniel & Young, Andrew T., 2004, ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 36, issue 4 (Specia, pages 765-799.
• Nagy, Szabolcs, 2004, "Environmentally Conscious Marketing," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 110949.
• Gutteck, Thomas, 2004, "Umfrage zur Analyse der Kunden des Tourismuszentrum Mecklenburgische Ostseeküste GmbH," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 05/2004.
• Wilhelm, Anette, 2004, "Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 06/2004.
• Otte, Jana, 2004, "Personalistische Aktiengesellschaft," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 07/2004.
• Schmit, Todd M. & Kaiser, Harry M., 2004, "The Dairy Case Management Program: Does It Mooove More Milk?," 2004 Annual meeting, August 1-4, Denver, CO, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association), number 20317, DOI: 10.22004/ag.econ.20317.
• Martinez, Laura Martinez-Carrasco & Molla-Bauza, Margarita Brugarolas & Gomis, Francisco Jose Del Campo & Poveda, Africa Martinez, 2004, "El efecto de la preocupacion por la salud, el interes por la gastronomia y por la actividad social sobre la intensidad de consumo de vino de calidad," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 4, issue 07, pages 1-16, DOI: 10.22004/ag.econ.28734.
• Lusk, Jayson L. & Cevallos, Edgar, 2004, "Factors Influencing Demand for a Producer-Owned Beef Retail Outlet," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 36, issue 01, pages 1-15, April, DOI: 10.22004/ag.econ.42939.
• Gabriel BRATUCU & Tiberiu FORIS, 2004, "Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 1, pages 34-40, November.
• Sorina GIRBOVEANU, 2004, "Comunicare Verbala Si Nonverbala," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 1, pages 75-82, November.
• Teodora ROMAN, 2004, "Relatia Formare-Competente-Performante In Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 1, pages 83-89, November.
• Mine Oyman, 2004, "Consumersã­Attitudes Toward Sales Promotions Andperceived Benefits," Anadolu University Journal of Social Sciences, Anadolu University, volume 4, issue 1, pages 55-76, June.
• Kemal Poyraz & Ercan Taskin & Hakan Kara, 2004, "Evaluation of the Railway Passangers’Satisfaction and an Application," Anadolu University Journal of Social Sciences, Anadolu University, volume 4, issue 2, pages 73-88, December.
• Milena Angelova, 2004, "Sales Budgets Elaboration in Bulgarian Industrial Enterprises," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 131-161.
• Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen, 2004, "Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention," Working Papers, Bar-Ilan University, Department of Economics, number 2004-08, Jul.
• Daniel Levy & Andrew T. Young, 2004, ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Working Papers, Bar-Ilan University, Department of Economics, number 2004-2, Feb.
• Lusk, Jayson L. & Cevallos, Edgar, 2004, "Factors Influencing Demand for a Producer-Owned Beef Retail Outlet," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 36, issue 1, pages 97-111, April.
• LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla, 2004, "Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers," HEC Research Papers Series, HEC Paris, number 799, Jul.
• ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T., 2004, "How Internal Transaction costs drive compensation schemes," HEC Research Papers Series, HEC Paris, number 802, Oct.
• BALAGUE, Christine & LEE, Janghyuk, 2004, "Dynamic modeling of web purchase behavior and e-mailing impact by Petri net," HEC Research Papers Series, HEC Paris, number 804, Dec.
• Ed Hopkins, 2004, "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series, Edinburgh School of Economics, University of Edinburgh, number 121, Nov, revised Nov 2004.
• Vroomen, Bjorn & Hans Franses, Philip & van Nierop, Erjen, 2004, "Modeling consideration sets and brand choice using artificial neural networks," European Journal of Operational Research, Elsevier, volume 154, issue 1, pages 206-217, April.
• Kostas Axarloglou & Demetrios Tsapralis, 2004, "New Product Introductions and Price Markups," Eastern Economic Journal, Eastern Economic Association, volume 30, issue 2, pages 223-235, Spring.
• Mert Uydaci, 2004, "Pazarlamada Elektronik Posta Kullanimi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 4, issue 1, pages 79-84.

2003

• Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes & Gil, Jose Maria & Gracia, Azucena & Rivera, Luis M., 2003, "La certificacion como estrategia para la recuperacion de la confianza del consumidor en la adquisicion de la carne de ternera," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 3, issue 01, pages 1-23, DOI: 10.22004/ag.econ.28748.
• Lusk, Jayson L., 2003, "Using Experimental Auctions for Marketing Applications: A Discussion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 35, issue 2, pages 1-12, August, DOI: 10.22004/ag.econ.43210.
• Julia Uzunova, 2003, "On marketing paradigms and marketing space in the changing firms," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 63-90.
• Tsvetanka Indzhova, 2003, "Marketing Strategies and Tools on the Market of Balkan Countries," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 50-65.
• Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003, "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Working Papers, Bar-Ilan University, Department of Economics, number 2003-09, Sep.
• Lusk, Jayson L., 2003, "Using Experimental Auctions for Marketing Applications: A Discussion," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 35, issue 2, pages 349-360, August.