Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2004

• Kai-Lung Hui, 2004, "Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand," Management Science, INFORMS, volume 50, issue 5, pages 686-700, May, DOI: 10.1287/mnsc.1030.0200.
• Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey, 2004, "A Comparative Empirical Study on Common Methods for Measuring Preferences," Jenaer Schriften zur Wirtschaftswissenschaft (Expired!), Friedrich Schiller University of Jena, School of of Economics and Business Administration, number 20/2004, Oct.
• Thomas Papon, 2004, "The effect of precommitment and past-experience on insurance choices: an experimental study," Cahiers de la Maison des Sciences Economiques, Université Panthéon-Sorbonne (Paris 1), number b04083, Sep.
• Thomas Papon, 2004, "L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales," Cahiers de la Maison des Sciences Economiques, Université Panthéon-Sorbonne (Paris 1), number v04040a, Apr.
• David P. Myatt & Justin P. Johnson & Johnson Graduate School of Management & Cornell University, 2004, "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers, University of Oxford, Department of Economics, number 185, Nov.
• Volker Nocke & Martin Peitz, 2004, "Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers," PIER Working Paper Archive, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, number 04-027, Jun.
• Filipe J. Sousa & Luis M. de Castro, 2004, "The strategic relevance of business relationships: a preliminary assessment," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 163, Dec.
• Levy, Daniel & Young, Andrew, 2004, "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959," MPRA Paper, University Library of Munich, Germany, number 1046, Aug.
• Budiño, Gabriel, 2004, "Sistemas de Información para la Satisfacción de Clientes
  [Information Systems for Customer Satisfaction]," MPRA Paper, University Library of Munich, Germany, number 105884, Sep.
• Pirouz, Dante, 2004, "The Neuroscience of Consumer Decision-Making," MPRA Paper, University Library of Munich, Germany, number 2181, revised 30 Jan 2006.
• Levy, Daniel, 2004, "Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004)," MPRA Paper, University Library of Munich, Germany, number 3048, Dec.
• Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard, 2004, "Product Configuration Systems: State of the Art, Conceptualization and Extensions," MPRA Paper, University Library of Munich, Germany, number 5291.
• Keane, Michael, 2004, "Modeling Health Insurance Choices in “Competitive” Markets," MPRA Paper, University Library of Munich, Germany, number 55198.
• Keith MacDonald & Mark Dynes Mark Dynes, 2004, "Who owns the customer? Who owns the data?," Journal of Financial Transformation, Capco Institute, volume 11, pages 96-99.
• Manfred Schwaiger, 2004, "Components And Parameters Of Corporate Reputation – An Empirical Study," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 56, issue 1, pages 46-71, January.
• Reinhard Grohs & Udo Wagner & Sabine Vsetecka, 2004, "Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 56, issue 2, pages 119-138, April.
• Ruth Stock, 2004, "Drivers Of Team Performance: What Do We Know And What Have We Still To Learn?," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 56, issue 3, pages 274-306, July.
• Helena Alves & Mário Raposo, 2004, "La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, volume 1, issue 1, pages 73-88, June, DOI: 10.1007/BF02896618.
• Adriane Hartmann & Henrik Sattler, 2004, "Wie robust sind Methoden zur Präferenzmessung?," Schmalenbach Journal of Business Research, Springer, volume 56, issue 1, pages 3-22, February, DOI: 10.1007/BF03372727.
• Thorsten Hennig-Thurau, 2004, "Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung," Schmalenbach Journal of Business Research, Springer, volume 56, issue 2, pages 171-188, March, DOI: 10.1007/BF03372734.
• Heribert Gierl & Gunter Gehrke, 2004, "Kundenbindung in industriellen Zuliefer-Abnehmer-Beziehungen," Schmalenbach Journal of Business Research, Springer, volume 56, issue 3, pages 203-236, May, DOI: 10.1007/BF03372735.
• Ruth Stock, 2004, "Erfolgsauswirkungen der marktorientierten Gestaltung des Personalmanagements," Schmalenbach Journal of Business Research, Springer, volume 56, issue 3, pages 237-258, May, DOI: 10.1007/BF03372736.
• Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck, 2004, "The joint effects of customer profitability reports and sales support diversity in effective customer pricing," Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School, number 2004-05, Apr.
• Daniel Levy & Andrew Young, 2004, ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Macroeconomics, University Library of Munich, Germany, number 0402013, Feb.
• Shantanu Dutta & Mark Bergen & Daniel Levy, 2004, "Price Flexibility in Channels of Distribution: Evidence from Scanner Data," Macroeconomics, University Library of Munich, Germany, number 0402018, Feb.
• Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004, "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics, University Library of Munich, Germany, number 0402019, Feb, revised 10 Jun 2005.
• Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen, 2004, "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," Macroeconomics, University Library of Munich, Germany, number 0402020, Feb.
• Daniel Levy & Shantanu Dutta & Mark Bergen, 2004, "Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data," Macroeconomics, University Library of Munich, Germany, number 0402021, Feb.
• Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2004, "Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention," Macroeconomics, University Library of Munich, Germany, number 0407012, Jul, revised 11 May 2005.
• Matthias Staat & Maik Hammerschmidt, 2004, "A Super Efficiency Model for Product Evaluation," Microeconomics, University Library of Munich, Germany, number 0402011, Feb.
• Durdana Ozretic Dosen & Vatroslav Skare, 2004, "Delivering Services via Internet: New Distribution Channel for Traditional Services," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 7, issue Special C, pages 141-152, December.
• Levy, Daniel & Young, Andrew T., 2004, ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 36, issue 4 (Specia, pages 765-799.
• Nagy, Szabolcs, 2004, "Environmentally Conscious Marketing," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 110949.
• Gutteck, Thomas, 2004, "Umfrage zur Analyse der Kunden des Tourismuszentrum Mecklenburgische Ostseeküste GmbH," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 05/2004.
• Wilhelm, Anette, 2004, "Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 06/2004.
• Otte, Jana, 2004, "Personalistische Aktiengesellschaft," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 07/2004.
• Schmit, Todd M. & Kaiser, Harry M., 2004, "The Dairy Case Management Program: Does It Mooove More Milk?," 2004 Annual meeting, August 1-4, Denver, CO, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association), number 20317, DOI: 10.22004/ag.econ.20317.
• Martinez, Laura Martinez-Carrasco & Molla-Bauza, Margarita Brugarolas & Gomis, Francisco Jose Del Campo & Poveda, Africa Martinez, 2004, "El efecto de la preocupacion por la salud, el interes por la gastronomia y por la actividad social sobre la intensidad de consumo de vino de calidad," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 4, issue 07, pages 1-16, DOI: 10.22004/ag.econ.28734.
• Lusk, Jayson L. & Cevallos, Edgar, 2004, "Factors Influencing Demand for a Producer-Owned Beef Retail Outlet," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 36, issue 01, pages 1-15, April, DOI: 10.22004/ag.econ.42939.
• Gabriel BRATUCU & Tiberiu FORIS, 2004, "Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 1, pages 34-40, November.
• Sorina GIRBOVEANU, 2004, "Comunicare Verbala Si Nonverbala," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 1, pages 75-82, November.
• Teodora ROMAN, 2004, "Relatia Formare-Competente-Performante In Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 1, pages 83-89, November.
• Mine Oyman, 2004, "Consumersã­Attitudes Toward Sales Promotions Andperceived Benefits," Anadolu University Journal of Social Sciences, Anadolu University, volume 4, issue 1, pages 55-76, June.
• Kemal Poyraz & Ercan Taskin & Hakan Kara, 2004, "Evaluation of the Railway Passangers’Satisfaction and an Application," Anadolu University Journal of Social Sciences, Anadolu University, volume 4, issue 2, pages 73-88, December.
• Milena Angelova, 2004, "Sales Budgets Elaboration in Bulgarian Industrial Enterprises," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 131-161.
• Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen, 2004, "Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention," Working Papers, Bar-Ilan University, Department of Economics, number 2004-08, Jul.
• Daniel Levy & Andrew T. Young, 2004, ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Working Papers, Bar-Ilan University, Department of Economics, number 2004-2, Feb.
• Lusk, Jayson L. & Cevallos, Edgar, 2004, "Factors Influencing Demand for a Producer-Owned Beef Retail Outlet," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 36, issue 1, pages 97-111, April.
• LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla, 2004, "Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers," HEC Research Papers Series, HEC Paris, number 799, Jul.
• ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T., 2004, "How Internal Transaction costs drive compensation schemes," HEC Research Papers Series, HEC Paris, number 802, Oct.
• BALAGUE, Christine & LEE, Janghyuk, 2004, "Dynamic modeling of web purchase behavior and e-mailing impact by Petri net," HEC Research Papers Series, HEC Paris, number 804, Dec.
• Ed Hopkins, 2004, "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series, Edinburgh School of Economics, University of Edinburgh, number 121, Nov, revised Nov 2004.
• Vroomen, Bjorn & Hans Franses, Philip & van Nierop, Erjen, 2004, "Modeling consideration sets and brand choice using artificial neural networks," European Journal of Operational Research, Elsevier, volume 154, issue 1, pages 206-217, April.
• Kostas Axarloglou & Demetrios Tsapralis, 2004, "New Product Introductions and Price Markups," Eastern Economic Journal, Eastern Economic Association, volume 30, issue 2, pages 223-235, Spring.
• Mert Uydaci, 2004, "Pazarlamada Elektronik Posta Kullanimi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 4, issue 1, pages 79-84.

2003

• Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes & Gil, Jose Maria & Gracia, Azucena & Rivera, Luis M., 2003, "La certificacion como estrategia para la recuperacion de la confianza del consumidor en la adquisicion de la carne de ternera," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 3, issue 01, pages 1-23, DOI: 10.22004/ag.econ.28748.
• Lusk, Jayson L., 2003, "Using Experimental Auctions for Marketing Applications: A Discussion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 35, issue 2, pages 1-12, August, DOI: 10.22004/ag.econ.43210.
• Julia Uzunova, 2003, "On marketing paradigms and marketing space in the changing firms," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 63-90.
• Tsvetanka Indzhova, 2003, "Marketing Strategies and Tools on the Market of Balkan Countries," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 50-65.
• Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003, "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Working Papers, Bar-Ilan University, Department of Economics, number 2003-09, Sep.
• Lusk, Jayson L., 2003, "Using Experimental Auctions for Marketing Applications: A Discussion," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 35, issue 2, pages 349-360, August.
• Salim Chahine & Jean-Pierre Mathieu, 2003, "Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché," Revue Finance Contrôle Stratégie, revues.org, volume 6, issue 2, pages 91-114, June.
• Pierre-Antoine Sprimont, 2003, "Stratégies compétitives, contrôle des vendeurs et performance de la force de vente," Revue Finance Contrôle Stratégie, revues.org, volume 6, issue 3, pages 137-159, September.
• Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR, 2003, "Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound," HEC Research Papers Series, HEC Paris, number 779, Mar.
• Frédéric, DALSACE & Erin, ANDERSON & William T., ROSS, Jr., 2003, "Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration," HEC Research Papers Series, HEC Paris, number 787, Jul.
• DALSACE, Frédéric & ROSS Jr., William T. & ANDERSON, Erin, 2003, "Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis," HEC Research Papers Series, HEC Paris, number 795, Apr.
• Fred A. Yamoah, 2014, "An Exploratory Study of Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK," International Review of Management and Marketing, Econjournals, volume 4, issue 1, pages 13-23.
• Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003, "Shattering the Myth of Costless Price Changes," European Management Journal, Elsevier, volume 21, issue 6, pages 663-669, December.
• Konishi, Hideo & Sandfort, Michael T., 2003, "Anchor stores," Journal of Urban Economics, Elsevier, volume 53, issue 3, pages 413-435, May.
• Kaan Yaralioglu & Haluk Koksal, 2003, "Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 119-137.
• Keti Ventura, 2003, "Pazarlama Arastirmalari Kapsaminda Yasanan Teknoloji-Tabanli Degisim," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 78-89.
• Turan Atilgan, 2003, "Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 90-118.
• Ramos e Silva, João Augusto & Periáñez Cañadillas, Iñaki, 2003, "Delimitación del Marketing con Causa o Marketing Social Corporativo mediante el análisis de empresas que realizan acciones de responsabilidad social," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• van Oest, R.D. & Franses, Ph.H.B.F., 2003, "Which brands gain share from which brands? Inference from store-level scanner data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-076-MKT, Jan.
• van den Bulte, C. & Stremersch, S., 2003, "Contagion and heterogeneity in new product diffusion: An emperical test," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-077-MKT, Nov.
• Dekker, D.J. & Stokman, F. & Franses, Ph.H.B.F., 2003, "Effectiveness of Brokering within Account Management Organizations," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-078-MKT, Jan.
• Horváth, C. & Franses, Ph.H.B.F., 2003, "Deriving dynamic marketing effectiveness from econometric time series models," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-079-MKT, Jan.
• Dekimpe, M.G. & Hanssens, D.M. & Nijs, V.R. & Steenkamp, J-B.E.M., 2003, "Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-087-MKT, Nov.
• Dekimpe, M.G. & Hanssens, D.M., 2003, "Persistence Modeling for Assessing Marketing Strategy Performance," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-088-MKT, Nov.
• van Everdingen, Y.M. & Aghina, W.B., 2003, "Forecasting the international diffusion of innovations: An adaptive estimation approach," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-073-MKT, Jan.
• Verhoef, P.C. & Vlagsma-Brangule, K., 2003, "Explaining Choice and Share of Category Requirements of Biologic Meat," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-093-MKT, Jan.
• Pauwels, K.H. & Franses, Ph.H.B.F. & Srinivasan, S., 2003, "Reference-based transitions in short-run price elasticity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-095-MKT, Dec.
• Langerak, F. & Verhoef, P.C. & Verlegh, P.W.J. & de Valck, K., 2003, "The Effect of Members' Satisfaction with a Virtual Community on Member Participation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-004-MKT, Feb.
• Vanhamme, J., 2003, "Surprise... Surprise..., An Empirical Investigation on How Surprise is Connected to Customer Satisfaction," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-005-MKT, Feb.
• van Everdingen, Y.M. & Waarts, E., 2003, "A multi-country study of the adoption of ERP systems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-019-MKT, Mar.
• Hesselink, M. & van der Wiele, A., 2003, "Mystery Shopping: In-depth measurement of customer satisfaction," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-020-ORG, Mar.
• Sándor, Z. & Wedel, M., 2003, "Differentiated Bayesian Conjoint Choice Designs," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-016-MKT, Apr.
• Donkers, A.C.D. & Verhoef, P.C. & de Jong, M.G., 2003, "Predicting Customer Lifetime Value in Multi-Service Industries," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-038-MKT, Apr.
• Franses, Ph.H.B.F., 2003, "On the Bass diffusion theory, empirical models and out-of-sample forecasting," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-034-MKT, Apr.
• Fok, D. & Paap, R. & Franses, Ph.H.B.F., 2003, "Modeling Dynamic Effects of the Marketing Mix on Market Shares," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-044-MKT, May.
• Deleersnyder, B. & Dekimpe, M.G. & Sarvary, M. & Parker, P.M., 2003, "Weathering Tight Economic Times: The Sales Evolution Of Consumer Durables Over The Business Cycle," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-046-MKT, Jun.
• Koning, A.J. & Franses, Ph.H.B.F., 2003, "Confidence Intervals for Cronbach's Coefficient Alpha Values," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-041-MKT, Jun.
• Althuizen, N.A.P. & Wierenga, B., 2003, "The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-053-MKT, Jun.
• Vroomen, B.L.K. & Donkers, A.C.D. & Verhoef, P.C. & Franses, Ph.H.B.F., 2003, "Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-075-MKT, Oct.
• Dekimpe, M.G., 2003, "Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number 342, Mar.
• Dr. Vassilis Angelis & Dr. Irini Rigopoulou, 2003, "‘The influence of the Brand name to Brand’s success’," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3-4, pages 257-280, July - De.
• Setó, Dolors & Barberà, M.Glòria, 2003, "Custumer Loyalty In Services: An Approximation By Means Of Fuzzy Logic," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 1, pages 25-38, May.
• Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003, "Shattering the Myth of Costless Price Changes," Post-Print, HAL, number hal-02386514, Dec, DOI: 10.1016/j.emj.2003.09.018.
• Trina Larsen Andras & Srini S. Srinivasan, 2003, "Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 2, issue 2, pages 167-176, August.
• Joost M. E. Pennings & Ale Smidts, 2003, "The Shape of Utility Functions and Organizational Behavior," Management Science, INFORMS, volume 49, issue 9, pages 1251-1263, September, DOI: 10.1287/mnsc.49.9.1251.16566.
• Bert Balk, 2003, "The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with Respect to Productivity," Journal of Productivity Analysis, Springer, volume 20, issue 1, pages 5-47, July, DOI: 10.1023/A:1024817024364.
• Verwaal, Ernst & Donkers, Bas, 2003, "Customs-Related Transaction Costs, Firm Size and International Trade Intensity," Small Business Economics, Springer, volume 21, issue 3, pages 257-271, November.
• Volker Nocke & Martin Peitz, 2003, "Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory ffers," PIER Working Paper Archive, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, number 03-002, Jan.
• Bernhard Baumgartner, 2003, "Measuring Changes In Brand Choice Behavior," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 55, issue 3, pages 242-256, July.
• Joachim Büschken, 2003, "Wann neue Produkte vorankündigen?," Schmalenbach Journal of Business Research, Springer, volume 55, issue 1, pages 3-22, February, DOI: 10.1007/BF03372696.
• Henrik Sattler & Thomas Nitschke, 2003, "Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften," Schmalenbach Journal of Business Research, Springer, volume 55, issue 4, pages 364-381, June, DOI: 10.1007/BF03372709.
• Manfred Bruhn & Silke Michalski, 2003, "Analyse von Kundenabwanderungen — Forschungsstand, Erklärungsansätze, Implikationen," Schmalenbach Journal of Business Research, Springer, volume 55, issue 5, pages 431-454, August, DOI: 10.1007/BF03372712.
• Rutger van Oest & Philip Hans Franses, 2003, "Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 03-079/4, Oct.
• Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K., 2003, "Country and Consumer Segmentation : Multi-Level Latent Class Analysis of Financial Product Ownership," Discussion Paper, Tilburg University, Center for Economic Research, number 2003-75.
• van Heerde, H.J. & Gupta, S. & Wittink, D.R., 2003, "Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3," Discussion Paper, Tilburg University, Center for Economic Research, number 2003-5.
• Michel Van de Velden & Tammo Bijmolt, 2003, "Generalized canonical correlation analysis of matrices with different row and column orders," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 696, Jun.
• Juan Carlos Bou & Albert Satorra, 2003, "The persistence of abnormal returns at industry and firm levels," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 729, Nov.
• Verhagen, Tibert & Ham, Erik van den & Creemers, Marcel, 2003, "Functional online store attributes: towards a classification of CDSS content," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0011.
• Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png, 2003, "The Value of Online Information Privacy: An Empirical Investigation," Industrial Organization, University Library of Munich, Germany, number 0304001, Apr, revised 01 Apr 2003.
• Ivan Martchevski & Veneta Bojinova & Dragomir Iliev, 2003, "Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises," International Trade, University Library of Munich, Germany, number 0311001, Nov.
• H. H. Bauer & M. Staat & M. Hammerschmidt, 2003, "Value Based Benchmarking and Market Partitioning," Microeconomics, University Library of Munich, Germany, number 0309004, Sep.
• Dina Mayzlin & Judith A. Chevalier, 2003, "The Effect of Word of Mouth on Sales: Online Book Reviews," Yale School of Management Working Papers, Yale School of Management, number ysm413, Aug.
• Simon A. Mercado, 2003, "The Impact of EU Legislation on the Marketing of Goods and Services in the European Union," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 6, issue 1-2, pages 43-56, May - Nov.
• Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003, "Shattering the Myth of Costless Price Changes," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 21, issue 6, pages 663-669.
• Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe, 2003, "Das Marketingniveau in der Kunststoffbranche Westmecklenburgs," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 06/2003.
• Enke, Margit & Reimann, Martin, 2003, "Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 2003/08.

2002

• Gary Gereffi, 2002, "The International Competitiveness of Asian Economies in the Apparel Commodity Chain," ADB Economics Working Paper Series, Asian Development Bank, number 5, Feb.
• Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink, 2002, "How Promotions Work: Scan Pro-Based Evolutionary Model Building," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 54, issue 3, pages 198-220, July.
• Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber, 2002, "Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 54, issue 3, pages 243-269, July.
• Heribert Gierl & Silke Bambauer, 2002, "Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 54, issue 4, pages 335-350, October.
• Heribert Gierl & Hans Höser, 2002, "Der Reihenfolgeeffekt auf Präferenzen," Schmalenbach Journal of Business Research, Springer, volume 54, issue 1, pages 3-18, February, DOI: 10.1007/BF03372672.
• Markus Voeth, 2002, "Nachfragerbündelung," Schmalenbach Journal of Business Research, Springer, volume 54, issue 2, pages 113-127, March, DOI: 10.1007/BF03371621.
• Heribert Gierl & Roland Helm & Stefan Stumpp, 2002, "Markentreue und Kaufintervalle bei langlebigen Konsumgütern," Schmalenbach Journal of Business Research, Springer, volume 54, issue 3, pages 215-232, May, DOI: 10.1007/BF03372676.
• Bernhard Baumgartner & Harald Hruschka, 2002, "Ein Discrete Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit," Schmalenbach Journal of Business Research, Springer, volume 54, issue 4, pages 299-316, June, DOI: 10.1007/BF03372680.
• Harald Hruschka & Werner Fettes & Markus Probst, 2002, "Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl," Schmalenbach Journal of Business Research, Springer, volume 54, issue 5, pages 426-441, August, DOI: 10.1007/BF03376986.
• Hans H. Bauer & Ralf Mäder & Frank Huber, 2002, "Markenpersönlichkeit als Determinante von Markenloyalität," Schmalenbach Journal of Business Research, Springer, volume 54, issue 8, pages 687-709, December, DOI: 10.1007/BF03372692.
• Richard Adam & Andreas Herrmann & Frank Huber & Martin Wricke, 2002, "Kundenzufriedenheit und Preisbereitschaft — Empirische Erkenntnisse aus der Hotelbranche," Schmalenbach Journal of Business Research, Springer, volume 54, issue 8, pages 762-778, December, DOI: 10.1007/BF03372695.
• Rutger van Oest & Richard Paap & Philip Hans Franses, 2002, "A Joint Framework for Category Purchase and Consumption Behavior," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 02-124/4, Dec.
• Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002, "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper, Tilburg University, Center for Economic Research, number 2002-65.
• Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S., 2002, "Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments," Discussion Paper, Tilburg University, Center for Economic Research, number 2002-82.
• Kai-Lung HUI, 2002, "Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand," Industrial Organization, University Library of Munich, Germany, number 0205004, May, revised 04 Mar 2006.
• K. Sudhir & Vrinda Kadiyali & Vithala R. Rao, 2002, "Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing," Yale School of Management Working Papers, Yale School of Management, number ysm231, Jan.
• Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink, 2002, "How Promotions Work: SCAN*PRO-Based Evolutionary Model Building," Yale School of Management Working Papers, Yale School of Management, number ysm292, Sep.
• Dina Mayzlin & David Godes, 2002, "Using Online Conversations to Study Word of Mouth Communication," Yale School of Management Working Papers, Yale School of Management, number ysm304, Sep.
• Darko Tipuric, 2002, "Is There Relationship between Firm Size and Profitability?," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 5, issue Special C, pages 139-154, December.
• Enrique Bigne & Andreu Blesa & Maria Ripolles, 2002, "The Role of Embeddedness in Marketing Channel Relationships," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 5, issue Special C, pages 5-20, December.
• Dutta, Shantanu & Bergen, Mark & Levy, Daniel & Ritson, Mark & Zbaracki, Mark, 2002, "Pricing as a Strategic Capability," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 43, issue 3 (April , pages 61-66.
• Antoaneta Vassileva, 2002, "The Conception "Euro-Marketing" and Recommendations to the Bulgarian Exporters," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 50-67.