Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2010

• Conf. univ. dr. Enache Elena & Asist. univ. drd. Marin Carmen & Conf. univ. dr. Vechiu Camelia, 2010, "Customer Relationship Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1002-1004, May.
• Adriana Grigorescu, & Alina Elena Blalia,, 2010, "Romanian Public Marketing in Terms of Necessity,Collaboration and Mix," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1049-1054, May.
• Cornel Grigorut & Constantin Anechitoae, 2010, "Trademark vs. Brand, emblem or logo," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1055-1058, May.
• Mariana Juganaru & Andreea Moraru, 2010, "Marketing Research – Tool within the Leonardo da Vinci Program," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1086-1090, May.
• Erika KULCSÁR, 2010, "Is the Behaviour of Tourism Services Consumers Different According to Gender? Quantitative Research in the Centre Development Region," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1091-1095, May.
• Silvia MUHCINA & Adrian SERBAN COMANESCU, 2010, "Conflicts in the Distribution Circuits," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1173-1176, May.
• Pîndiche Elena & IonitaRoxana, 2010, "Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1250-1252, May.
• Magdalena Platis, 2010, "Purchasing Decision Process in the Context of the Economic Crisis in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1253-1258, May.
• Popescu Maria-Lavinia, 2010, "The Role of Change in Higher Education an Empirical Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1259-1262, May.
• Rusu Sabina Mihaela, 2010, "Data Equivalence in International Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1291-1296, May.
• Anamaria Severin-Humelnicu, 2010, "Gaining Customers` Trust In Online Stores," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1301-1304, May.
• Meghisan Gheorghe & Meghisan Georgeta-Madalina & Dan Caprioara, 2010, "Analysis of the Segmentation Strategy – the Case of Elpreco Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1372-1378, May.
• Constantin Anechitoae & Cornel Grigorut, 2010, "The Trademark and Its Dismemberments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 863-864, May.
• Caraivan Mitrut Corneliu & Mares Valerica & Mares Marius Daniel, 2010, "C-Marketing through IT&C," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 894-899, May.
• Dumitru Graziella Corina & Bâtca Viorel & Irimescu Alina Mihaela, 2010, "“4P” Versus “STAP”Adapting Modalities in the Medical System," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 991-996, May.
• Ionescu Gr. Ion, 2010, "Marketing Strategy - The Axiology of the Strategy Valorification of Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 373-376, October.
• Iordache Maria Carmen & Ciochina Iuliana, 2010, "Planning Marketing Activity during Periods of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 395-400, October.
• Micu Adrian & Cristache Nicoleta & Susanu Irinia, 2010, "The Influences of Ethics and Responsibility in Marketing on the Lifestyle," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 457-462, October.
• Moraru Andreea, 2010, "The Importance of Entertainment in Promotional Strategies of Romanian Seaside Tourism Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 509-512, October.
• Muhcina Silvia, 2010, "The Marketing Environment in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 525-528, October.
• Wereda Wioletta, 2010, "Role of Loyalty Management in a Polish Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 841-847, October.
• Wereda Wioletta, 2010, "Corporate Social Responsibility Concept in Marketing Activity of a Large Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 848-854, October.
• Brunello Adrian & Petrusca Claudia-Ioana, 2010, "Marketing in the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 98-103, October.
• Iga Rudawska, 2010, "Interconnected firms’ relationships as a source of a competitive advantage," Business and Economic Horizons (BEH), Prague Development Center, volume 2, issue 2, pages 7-16, July.
• Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai, 2010, "Private label development in the Republic of Serbia," Business and Economic Horizons (BEH), Prague Development Center, volume 3, issue 3, pages 105-110, October.
• Madhavi Chockalingam & A. Auroubindo Ganesh, 2010, "Problems encountered by tourists," Business and Economic Horizons (BEH), Prague Development Center, volume 3, issue 3, pages 68-72, October.
• Tymoteusz Doligalski, 2010, "Strategies Of Value Proposition On The Internet," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, volume 5, issue 2, pages 17-19, June.
• Mirela Catalina Turkes (Vint), 2010, "The Globalization Of The Banking And Financial Crisis On International Level," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 1, pages 349-362.
• Codruţa Dura & Imola Drigă & Dorina Niţă, 2010, "Statistical Landmarks And Practical Issues Regarding The Use Of Simple Random Sampling In Market Researches," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 2, pages 111-124.
• Codruţa-Adina Băltescu, 2010, "Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 2, pages 23-30.
• Cecilia Irina Răbonţu & Amalia Venera Todoruţ, 2010, "Study On Organic Food Products In Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 3, pages 265-272.
• Oana Şeitan & Cristina Gherman & Cătălin Nicolae Bulgărea, 2010, "E-Commerce With Online Payment Through Bank Card," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 4, pages 309-316.
• Cristina Gherman & Mihaela Marcu, 2010, "The Role And Implications Of Telemarketing In Media. Case Study: Transilvania Expres Daily Publication Of Brasov," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 4, pages 97-104.
• Berman, Ron & Katona, Zsolt, 2010, "The Role of Search Engine Optimization in Search Rankings," MPRA Paper, University Library of Munich, Germany, number 20129, Jan.
• Ukaj, Fatos, 2010, "Marketing Concept as a Tool for Development of Tourism in Kosovo," MPRA Paper, University Library of Munich, Germany, number 21720, Mar.
• Matei, Lucica & Matei, Ani, 2010, "Integrated Approach of the Citizen’s Role in Relation to the Public Services," MPRA Paper, University Library of Munich, Germany, number 22466, Apr, revised 03 May 2010.
• Bachev, Hrabrin, 2010, "Study on Agrarian Contracts in Bulgaria," MPRA Paper, University Library of Munich, Germany, number 22946, May.
• Matei, Lucica & Dinu, Teodora, 2010, "Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”," MPRA Paper, University Library of Munich, Germany, number 24725, Jun, revised 01 Aug 2010.
• Grigorescu, Adriana, 2010, "Romanian public marketing in terms of necessity, collaboration and mix," MPRA Paper, University Library of Munich, Germany, number 25133, May.
• Rahardja, Christina & Anandya, Dudi, 2010, "Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya," MPRA Paper, University Library of Munich, Germany, number 25638, Apr.
• Doval, E & Doval, O, 2010, "Tools to keep brands on the market," MPRA Paper, University Library of Munich, Germany, number 25793, Feb.
• Armstrong, Mark, 2010, "Bundling revisited: substitute products and inter-firm discounts," MPRA Paper, University Library of Munich, Germany, number 26782, Nov.
• G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj, 2010, "Mediating effects of broadband consumers’ behavior in India," MPRA Paper, University Library of Munich, Germany, number 26840, Jul, revised 27 Jul 2010.
• Mailu, S.K, 2010, "'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts," MPRA Paper, University Library of Munich, Germany, number 27091, Oct, revised 29 Nov 2010.
• Pérez Mantecón, María & Barajas, Angel, 2010, "Coyuntura económica y variación en la valoración financiera de una marca
  [Economic conditions and changes in the financial valuation of a brand]," MPRA Paper, University Library of Munich, Germany, number 27490, Nov.
• Antipov, Evgeny & Pokryshevskaya, Elena, 2010, "Accounting for latent classes in movie box office modeling," MPRA Paper, University Library of Munich, Germany, number 27644, Dec.
• Cruceru, Gheorghe & Micuda, Dan, 2010, "Correlating car sales and credit availability on the Romanian market," MPRA Paper, University Library of Munich, Germany, number 30410.
• Consoli, Domenico & Musso, Fabio, 2010, "Marketing 2.0: A new marketing strategy," MPRA Paper, University Library of Munich, Germany, number 31116.
• Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin, 2010, "The marketing spirit from the perspective of moral values," MPRA Paper, University Library of Munich, Germany, number 39300, Jun, revised Jun 2012.
• Kriz, Anton & Keating, Byron W., 2010, "Business relationships in China: Lessons about deep trust," MPRA Paper, University Library of Munich, Germany, number 40427, Jul.
• Anderson, Edward & Coltman, Tim & Devinney, Timothy M. & Keating, Byron W., 2010, "What Drives the Choice of Third Party Logistics Provider?," MPRA Paper, University Library of Munich, Germany, number 40508.
• Bailet, Isabelle & Diotallevi, Francesco & Marchini, Andrea, 2010, "Determinant factors in reputation of wines:analysis of wine production in Central Italy," MPRA Paper, University Library of Munich, Germany, number 40635.
• Kozmenko, Serhiy & Vasil’yeva, Tetyana & Leonov, Serhiy, 2010, "The structuring of components of the net domestic product according to the innovation criterion," MPRA Paper, University Library of Munich, Germany, number 50787, Dec.
• Salehudin, Imam & Luthfi, Bagus Adi, 2010, "Marketing impact of halal labeling toward Indonesian muslim consumer’s behavioral intention," MPRA Paper, University Library of Munich, Germany, number 54341, Nov, revised Mar 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2010, "The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54344, Jan, revised 14 Jan 2010.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2010, "The benefit of cold storages: Evidence from Bihar," MPRA Paper, University Library of Munich, Germany, number 54345, Dec, revised 14 Dec 2010.
• Salehudin, Imam, 2010, "Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation," MPRA Paper, University Library of Munich, Germany, number 59867, Aug, revised Sep 2011.
• Andrei, Andreia Gabriela & Iosub, Daniela & Iacob, Amalasunta, 2010, "Motivations for Using Social Networking Sites: The Case of Romania," MPRA Paper, University Library of Munich, Germany, number 61150, May.
• Kaluzhsky, Mikhail, 2010, "Мировой Экономический Кризис И Маркетинговая Деятельность В России
  [The global economic crisis and marketing activities in Russia]," MPRA Paper, University Library of Munich, Germany, number 62786, Apr.
• Zarzecki, Marcin & Klimczuk-Kochańska, Magdalena & Wiśniewski, Rafał & Jaroszek, Karolina & Puchalska, Katarzyna & Turkowski, Karol, 2010, "Raport końcowy z badania marketingowego ex-ante w ramach realizacji Programu Promocji Polski Wschodniej działania I.4, Komponent Promocja i Priorytetu Programu Operacyjnego Rozwój Polski Wschodniej
  [Final Report on Ex-ante Marketing Research Withi," MPRA Paper, University Library of Munich, Germany, number 84974.
• Libuše Laschoberová, 2010, "Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
  [Trh marketingového výzkumu v praxi (v České republice). Analýza vybraných aspektů]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2010, issue 1, pages 34-59, DOI: 10.18267/j.aop.293.
• Miroslav Karlíček & Ivan Tomek & Miroslav Křížek, 2010, "Word-of-Mouth Marketing: An Integrated Model," Ekonomika a Management, Prague University of Economics and Business, volume 2010, issue 3.
• Dagmar Skokanová, 2010, "Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results," Ekonomika a Management, Prague University of Economics and Business, volume 2010, issue 3.
• Dainora GRUNDEY, 2010, "The Marketing Philosophy and Challenges for the New Millennium," Scientific Bulletin - Economic Sciences, University of Pitesti, issue 9, pages 169-180.
• Victor Danciu, 2010, "The Brand Identity: A Strategic Shift for Success," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 13, issue 36, pages 3-13, June.
• Sirvan Sen Demir, 2010, "The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 4, pages 119-119.
• Ayla Özhan Dedeoğlu, 2010, "Discourses of Motherhood and Consumption Practices of Turkish Mothers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-1.
• Ahasanul Haque & Sabbir Rahman & Mahbubur Rahman, 2010, "Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-17.
• Shakir Hafeez & SAF Hasnu, 2010, "Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-35.
• Eda Atılgan-İnan & Aslıhan Büyükküpçü & Serkan Akıncı, 2010, "A Content Analysis of Factors Affecting New Product Development Process," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-87.
• Cagatan Taskin & Omer Akat, 2010, "Measurement of Consumer Based Brand Equity Using Structural Equation Modeling and A Research in Durable Consumer Goods Sector," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 2, pages 1-1.
• Serkan Kilic & Gokhan Senol, 2010, "Development of Food Retailing and Factors Affecting the Competition in Food Retailing," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 2, pages 1-45.
• Marjolein J.W. Harmsen - van Hout & P. Jean-Jacques Herings & Benedict G.C. Dellaert, 2010, "The Structure of Online Consumer Communication Networks," FCN Working Papers, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), number 3/2010, Mar.
• Marjolein J.W. Harmsen - van Hout & P. Jean-Jacques Herings & Benedict G.C. Dellaert, 2010, "Communication Network Formation with Link Specificity and Value Transferability," FCN Working Papers, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), number 15/2010, Nov.
• Bernard F. Kubiak & Michał F. Kowalik, 2010, "Marketing Information Systems As A Driver Of An Organization’s Competitive Advantage," Journal of Internet Banking and Commerce, Nahum Goldmann, volume 15, issue 3, pages 01-10.
• Iacob CĂTOIU & Daniel Adrian GÂRDAN & Doru Lucian GÂRDAN, 2010, "Mobile Marketing Future Trends," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 11-22.
• Sorin CRĂCIUNAŞ & Diana CRĂCIUNAŞ, 2010, "Dancing With The Pharmaceutical Industry – Medical Practice Between Ethics And Business," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 23-28.
• Adrian IONESCU, 2010, "Brand Management In Media Crisis," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 2, pages 99-106.
• Corrado De CECCO & Iuliana CETINĂ & Violeta RĂDULESCU & Mircea DRĂGHICI, 2010, "Specifics Of The Marketing Audit In The Financial-Banking Sector," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 3, pages 127-137.
• Petronela Iuliana GEANGU & Daniel Adrian GÂRDAN & Iuliana CETINĂ & Elena GURGU, 2010, "How The Marketing Research Affects The Improvement In The Dental Doctor-Patient Relation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 3, pages 139-151.
• Raluca Gabriela BURCEA, 2010, "Metaphorical Conceptualizations Of Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 3, pages 153-160.
• Aurelian A. BONDREA & Daniel Adrian GÂRDAN & Iuliana Petronela GEANGU, 2010, "The Role Of Strategic Planning In Relationship Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 4, pages 53-60.
• Stoyan Marinov & Velina Kazandzhieva, 2010, "Improving The Distribution Of Bulgarian Seaside Holiday Hotels," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 1, pages 29-38.
• Maja Cosic & Milenko D. Djuric, 2010, "Relationship Marketing In The Tourist Services Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 1, pages 53-60.
• Shan Quian, 2010, "Research On Behaviors Of Government'S Tourism Marketing," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 1, pages 99-106.
• Ognjen Bakic & Eva Hrabrovski-Tomic & Bela Muhi & Jelena Kovacevic, 2010, "Marketing And Management Implementation On Megatrends In Modern Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 2, pages 17-25.
• Misko Dzidrov, 2010, "Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 2, pages 85-90.
• Catoiu, Iacob & Vranceanu, Diana Maria & Tatu, Cristian, 2010, "Framing Influence on Fairness Perceptions of Differential Prices," Journal for Economic Forecasting, Institute for Economic Forecasting, volume 0, issue 3, pages 158-172, September.
• D. MEHTA & Anand GARG & Naveen K. MEHTA, 2010, "Rural buyers' perception about mosquito repellants," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 13, issue 1, pages 43-52, June.
• Kenan SPAHO, 2010, "Sales Organization And Functionality In Companies On The Industrial Market In Bosnia And Herzegovina," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 2, issue 4, pages 409-420, December.
• Silvia Delia OLARU & Elena GURGU, 2010, "Brand Management Nowadays," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 1, pages 124-128, March.
• Andreea ZAMFIR & Ion PLUMB, 2010, "Conceptions on Services within Traditional Society and Knowledge-Based Society," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 3, pages 436-444, July.
• Luigi DUMITRESCU & Simona VINEREAN, 2010, "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 5, pages 757-763, December.
• Theodore METAXAS, 2010, "Cities Competition, Place Marketing And Economic Development In South Europe: The Barcelona Case As Fdi Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 5, issue 5(14), pages 5-19, February.
• Gianluigi Guido & M. Prete & Alessandro Peluso & R. Maloumby-Baka & Carolina Buffa, 2010, "The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), volume 57, issue 1, pages 79-102, March, DOI: 10.1007/s12232-009-0086-5.
• Jan Wieseke & Florian Kraus & Thomas Rajab, 2010, "Förderung des Eigenmarkenverkaufs durch Vertriebsmitarbeiter - Eine empirische Analyse informeller Anreizfaktoren," Schmalenbach Journal of Business Research, Springer, volume 62, issue 1, pages 2-29, February, DOI: 10.1007/BF03372829.
• Philipp Schmitt & Steffen Meyer & Bernd Skiera, 2010, "Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert," Schmalenbach Journal of Business Research, Springer, volume 62, issue 1, pages 30-59, February, DOI: 10.1007/BF03372830.
• Frank Huber & Bettina Fischer & Andreas Herrmann, 2010, "Management von vertikalen Innovationsnetzwerken in der Investitionsgüterindustrie - Ergebnisse einer empirischen Untersuchung," Schmalenbach Journal of Business Research, Springer, volume 62, issue 1, pages 104-131, February, DOI: 10.1007/BF03372832.
• Wolfgang Fritz & Bettina Lorenz, 2010, "Beziehungen zwischen Konsumenten und Marken — Eine empirische Analyse verschiedener Beziehungstypen —," Schmalenbach Journal of Business Research, Springer, volume 62, issue 4, pages 366-393, June, DOI: 10.1007/BF03373675.
• Dirk Totzek & Sascha Alavi, 2010, "Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur," Schmalenbach Journal of Business Research, Springer, volume 62, issue 5, pages 533-562, August, DOI: 10.1007/BF03372835.
• Andreas Engelen & Jan Kemper & Malte Brettel, 2010, "Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg — Ein 4-Länder-Vergleich," Schmalenbach Journal of Business Research, Springer, volume 62, issue 7, pages 710-743, November, DOI: 10.1007/BF03373678.
• Marcus Kunter & Daniel Guhl, 2010, "Die Vorteilhaftigkeit handelsgerichteter Konditionen eines Herstellers - Ein spieltheoretischer Untersuchungsansatz," Schmalenbach Journal of Business Research, Springer, volume 62, issue 7, pages 744-769, November, DOI: 10.1007/BF03373679.
• Benjamin Polak & Rupert Stadler & Mark Heitmann & Andreas Herrmann & Marc Cäsar & Jan Landwehr, 2010, "Aufpreise oder Gesamtpreise? Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten," Schmalenbach Journal of Business Research, Springer, volume 62, issue 8, pages 911-932, December, DOI: 10.1007/BF03373683.
• Fatos UKAJ, 2010, "Marketing Concept As A Tool For Development Of Tourism In Kosovo," Journal of Advanced Research in Management, ASERS Publishing, volume 1, issue 1, pages 57-62.
• Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger, 2010, "The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 3, issue 2, pages 79-97, December.
• Rosario Laratta & Chris Mason, 2010, "Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law," Euricse Working Papers, Euricse (European Research Institute on Cooperative and Social Enterprises), number 1006.
• Dekhili, S. & Cohen, E. & Sirieix, L., 2010, "Apports de la méthode "Best Worst" à l'analyse interculturelle des critères de choix des consommateurs : cas de l'huile d'olive," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201006.
• Daniel Serra, 2010, "Implementing TURF analysis through binary linear programming," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1197, Feb, revised Nov 2012.
• Kalyan Talluri, 2010, "A randomized concave programming method for choice network revenue management," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1215, Apr, revised Oct 2011.
• Sumit Kunnumkal & Kalyan Talluri & Huseyin Topaloglu, 2010, "Network revenue management with product-specific no-shows," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1243, Oct, revised May 2011.
• Adriana GRIGORESCU, 2010, "Marketing For Scientific Research – A Challenge Of Romanian Researchers," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 1, issue 1, pages 8-12, January-J.
• Daniela Favaretto & Paola Pellegrini, 2010, "Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 205, Nov.
• Natalia Nehrebecka & Sylwia Grudkowska, 2010, "Application of epsilon method to modeling expectations in construction," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2010-01.
• Ian M. McCarthy & Rusty Tchernis, 2010, "Search costs and Medicare plan choice," Health Economics, John Wiley & Sons, Ltd., volume 19, issue 10, pages 1142-1165, October, DOI: 10.1002/hec.1539.
• Greg M Allenby (ed.), 2010, "Perspectives on Promotion and Database Marketing:The Collected Works of Robert C Blattberg," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7442, ISBN: ARRAY(0x5e64ce68), September.
• Frank P Jozsa Jr, 2010, "The National Basketball Association:Business, Organization and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7822, ISBN: ARRAY(0x60eb86a0), September.
• Joe Tidd (ed.), 2010, "Gaining Momentum:Managing the Diffusion of Innovations," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p625, ISBN: ARRAY(0x61baca88), September.
• Robert Blattberg & Thomas Sargent, 2010, "Regression With Non-Gaussian Stable Disturbances: Some Sampling Results," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg, 2010, "Evaluation Of The Power Of The Durbin-Watson Statistic For Non-First Order Serial Correlation Alternatives," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Nicholas J. Gonedes, 2010, "A Comparison of the Stable and Student Distributions as Statistical Models for Stock Prices," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Subrata K. Sen, 2010, "Market Segments and Stochastic Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert Blattberg & Thomas Buesing & Peter Peacock & Subrata Sen, 2010, "Identifying the Deal Prone Segment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg, 2010, "The Design of Advertising Experiments Using Statistical Decision Theory," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Gary D. Eppen & Joshua Lieberman, 2010, "A Theoretical And Empirical Evaluation Of Price Deals For Consumer Nondurables," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Kenneth J. Wisniewski, 2010, "Price-Induced Patterns Of Competition," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Edward I. George, 2010, "Shrinkage Estimation of Price and Promotional Elasticities: Seemingly Unrelated Equations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Richard Briesch & Edward J. Fox, 2010, "How Promotions Work," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert Blattberg & John Golanty, 2010, "Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Thomas Buesing & Subrata K. Sen, 2010, "Segmentation Strategies For New National Brands," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & John Deighton, 2010, "Manage Marketing by the Customer Equity Test," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Stephen J. Hoch, 2010, "Database Models And Managerial Intuition: 50% Model + 50% Manager," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Jacquelyn S. Thomas & Robert C. Blattberg & Edward J. Fox, 2010, "Recapturing Lost Customers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Edward C. Malthouse & Robert C. Blattberg, 2010, "Can We Predict Customer Lifetime Value?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Abel P. Jeuland, 2010, "A Micromodeling Approach To Investigate The Advertising-Sales Relationship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Byung-Do KIM & Robert C. BLATTBERG & Peter E. ROSSI, 2010, "Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Vishal P. Singh & Karsten T. Hansen & Robert C. Blattberg, 2010, "Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Francois FULCONIS & Jean-Laurent VIVIANI, 2010, "Purchasing Modalities and Consumption of Wines in Romania: A Segmentation Proposal," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 1(9), pages 27-40.
• Costinel DOBRE, 2010, "Thoughts on the Chameleon Consumer and the Chaotic Marketing," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 2(10), pages 73-78.
• Cristian DUTU, 2010, "Cross-Functional Processes in Customer Relationship Management," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 2(10), pages 79-84.
• Francois CASSIERE & Gilles PACHE, 2010, "Internationalization of Large Retailers and Cross-Cultural Determinants – The Singular Trajectory of Carrefour in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 3(11), pages 129-138.
• Gianita BLEOJU, 2010, "Design Challenges for Innovation Management on Agro-Food Sector," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 4(12), pages 247-262.
• Josipa Špoljarić, 2010, "Istraživanje o konzumaciji meda za potrebe prodaje u pčelarstvu," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1009, Nov.
• Dragana-Meggy Hubak, 2010, "Marketinška dimenzija društveno odgovornog poslovanja," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1010, Nov.
• Nagy, Szabolcs, 2010, "Functional Food Marketing - The Hungarian Market Case," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 5, issue 1, pages 43-49.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2010, "Holiday Price Rigidity and Cost of Price Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 77, issue 305, pages 172-198.
• Herold, Jörg & Völker, Lutz, 2010, "Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2010,2.
• Bielefeldt, Jonas, 2010, "Risikomanagement unter Marketinggesichtspunkten," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 01/2010.
• Koehler, Philip & Kraemer, Jan & Anandasivam, Arun, 2010, "Cloud Computing: New Business Opportunities for Telecommunications Companies?," 21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation, International Telecommunications Society (ITS), number 20.
• Cleff, Thomas & Fischer, Lena & Sepúlveda, César & Walter, Nadine, 2010, "How global are global brands? An empirical brand equity analysis," Beiträge der Hochschule Pforzheim, Pforzheim University, number 136.
• Wiebach, Nicole & Hildebrandt, Lutz, 2010, "Context effects as customer reaction on delisting of brands," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2010-056.
• Roos, Melanie & Gassert, Anna, 2010, "Der Einfluss der Wirtschaftskrise auf das Kaufverhalten - eine empirische Analyse im B2C-Bereich," Tübinger Diskussionsbeiträge, University of Tübingen, School of Business and Economics, number 329.
• Konrad, Kai A., 2010, "Merger profitability in industries with brand portfolios and loyal customers," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism", WZB Berlin Social Science Center, number SP II 2010-08.
• Chandra, Ambarish & Kaiser, Ulrich, 2010, "Targeted advertising in magazine markets," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 10-063.
• Daniel W. Elfenbein & Brian McManus, 2010, "A Greater Price for a Greater Good? Evidence That Consumers Pay More for Charity-Linked Products," American Economic Journal: Economic Policy, American Economic Association, volume 2, issue 2, pages 28-60, May.
• Guy David & Sara Markowitz & Seth Richards-Shubik, 2010, "The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation," American Economic Journal: Economic Policy, American Economic Association, volume 2, issue 4, pages 1-25, November.
• David Dranove & Ginger Zhe Jin, 2010, "Quality Disclosure and Certification: Theory and Practice," Journal of Economic Literature, American Economic Association, volume 48, issue 4, pages 935-963, December.
• Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip, 2010, "Setting Fair Prices – Fundamental Principle Of Sustainable Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 27, pages 115-128, February.
• Constanţa-Nicoleta Bodea & Cetin Elmas & Ana Tănăsescu & Maria Dascălu, 2010, "An Ontological-based Model for Competences in Sustainable Development Projects: a Case Study for Project’s Commercial Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 27, pages 177-189, February.
• Nicolae Istudor & Raluca Andreea Ion & Irina Elena Petrescu, 2010, "Research on Consumers’ Self-Protection through a Healthy Diet," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 28, pages 436-443, June.
• Carmen Bălan, 2010, "Alternative Dispute Resolution through Mediation in Romanian Retail Banking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 28, pages 504-518, June.
• Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija, 2010, "Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 28, pages 634-649, June.
• Akaichi, Faiçal & Nayga, Rodolfo M., Jr. & Gil, Jose Maria, 2010, "On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association, number 60983, DOI: 10.22004/ag.econ.60983.
• Garcia-Jimenez, Carlos I. & Mishra, Ashok K., , "Determinants of Meats Purchase Behavior by Ethnic Groups," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association, number 61073, DOI: 10.22004/ag.econ.61073.
• Wang, Shinn-Shyr & Rojas, Christian & Lavoie, Nathalie, 2010, "Local Buyer Market Power and Horizontally Differentiated Manufacturers," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association, number 61990, May, DOI: 10.22004/ag.econ.61990.
• Schrock, Rebecca, 2010, "Determinants Of The Demand For Organic And Conventional Fresh Milk In Germany– An Econometric Analysis," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists, number 116387, DOI: 10.22004/ag.econ.116387.
• Gellynck, Xavier & Kuhne, Bianka & Van Wezemael, Lynn & Verbeke, Wim, 2010, "Translating Latent Trends In Food Consumer Behavior Into New Products," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists, number 116422, DOI: 10.22004/ag.econ.116422.
• Kiesel, Kristin & Villas-Boas, Sofia Berto, 2010, "Can Information Costs Affect Consumer Choice?—Nutritional Labels in a Supermarket Experiment—," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists, number 116433, DOI: 10.22004/ag.econ.116433.
• Camarena-Gomez, Dena M. & Sanjuan-Lopez, Ana Isabel, 2010, "Preferencias hacia el origen de un alimento étnico y la influencia de variables psicográficas," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 10, issue 01, pages 1-29, DOI: 10.22004/ag.econ.94333.
• Banterle, Alessandro & Cavaliere, Alessia & Stranieri, Stefanella & Carraresi, Laura, 2010, "The Relationship between Innovation and Marketing in SMEs in the EU Food Sector," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria, International European Forum on System Dynamics and Innovation in Food Networks, number 100589, Oct, DOI: 10.22004/ag.econ.100589.
• Palma, Marco A. & Collart, Alba J. & Hall, Charles R., 2010, "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida, Southern Agricultural Economics Association, number 56332, DOI: 10.22004/ag.econ.56332.
• Oluseye Olaleke Ogunnaike & Rowland E.K Worlu, 2010, "Agenda For Marketing Excellence In The Deregulated Petroleum Down-Stream Sector," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 57, pages 391-398, november.
• Pradeep KAUTISH, 2010, "Empirical Study On Influence Of Extraversion On Consumer Passion And Brand Evangelism With Word-Of-Mouth Communication," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 6, pages 187-198, December.
• Consuelo García de la Torre, 2010, "The End-Customer’S Perception About The Electronic Product Code (Epc) At A Retailer," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 38, pages 27-39, May.
• Assoc. Prof. Liviu Ion Ciora Ph. D & Lect. Ion Buligiu Ph. D, 2010, "Techniques Used In Search Engine Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 38, pages 1-8, May.
• Prof. Valentin Litoiu Ph. D & Student Vlad Litoiu & Student Mircea Litoiu, 2010, "Rfid And Information Systems In Commerce," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 38, pages 1-8, May.
• Prof. Filimon Stremţan Ph.D & Assist. Silvia-Ştefania Mihalache Author-Workplace-Name:“1 Decembrie 1918” University of Alba Iulia Faculty of Science Alba Iulia, Romania, 2010, "Considerations On Social Marketing In Romania," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-10, May.
• Emanuela Maria Avram & Iulia Furdui & Ioana Preda, 2010, "Emerging Risks In Bank Credit Activity In Terms Of Financial Banking Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-10, May.
• Lect. Laura Dindire Ph. D & Lect. Cristina Gănescu Ph. D, 2010, "Analysis Of Business Promotion Systems Implementation Within Exporting Romanian Companies," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru, 2010, "Promoting Private Equity Funds," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Silvia-Mihaela Pavel Ph. D Student, 2010, "Advertising Communication During Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student, 2010, "How To Manage A Public Relations Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Daniela Adriana Bălan, Ph. D & Lect. Loredana Popescu, Ph. D Student, 2010, "The Role Of Culture In U.S. Regarding Consumer Behavior," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics, 2010, "Quality And Performance In Academic Education From The Perspective Of Strategic Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student, 2010, "Marketing Communications As A Strategic Function Of Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-6, May.
• Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D., 2010, "Customer Loyalty - The Major Goal Of Customer Relationship Management," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-7, May.
• Assist. Silvia Puiu Ph. D Student, 2010, "Tendencies Regarding The Demand For Retailers’ Products And Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-7, May.
• Ovidiu I. MOISESCU & Andrej BERTONCELJ, 2010, "A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 137-145, May.
• Eugen BURDUS & Cristina ALPOPI, 2010, "The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 49-56, May.
• Afsar BILAL, 2010, "Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 73-90, May.
• Dejene Mamo BEKANA, 2010, "Determinants Of Consumer Preferences In Addis Ababa Restaurants," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 192-210, November.
• Anubhav Anand MISHRA, 2010, "Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 229-246, November.
• Cristina LEOVARIDIS, 2010, "Comparative Aspects Regarding Consumption And Consumers In European Countries," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 247-257, November.
• Ashish GUPTA, 2010, "A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 258-272, November.
• Erika KULCSÁR, 2010, "Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 317-322, November.
• Assist. Ph.D Kulcsár Erika, 2010, "The Bivariate Analysis Between The Variables That Define The Investigated Tourist Population In The Center Development Region And The Other Important Tourist Variables," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 14, pages 110-117, April.
• Ph.D Student Patricea Elena Bertea, 2010, "Perceived Risk And Consumer Protection Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 14S, pages 43-54, April.
• Assoc. Prof. Ph.D Edelhauser Eduard & Lect. Ph.D Dobre-Baron Oana, 2010, "Overview On Using Advanced Management Methods," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 14S, pages 75-82, April.
• Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor, 2010, "Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 15, pages 72-77, November.
• Claudia Olimpia Moisă, 2010, "The Distinctiveness Of The Youth Travel Product," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-16.