Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2010

• Carmen Castrejon Mata, 2010, "Product Research Centers: Marketing Of Developed Products, Comercializacion De Productos De Centros De Investigacion," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 3, pages 55-66.
• Rajagopal, 2010, "Interdependence of personality traits and brand identity in measuring brand performance," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, volume 4, issue 5, pages 411-426.
• Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU, 2010, "Brand elevation in supply chains," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 291, pages 79-94.
• Maria Rosa Borges & Ana Sofia Branca, 2010, "The Impact of Corporate Rebranding on the Firm's Market Value," Working Papers Department of Economics, ISEG - Lisbon School of Economics and Management, Department of Economics, Universidade de Lisboa, number 2010/13, Jul.
• Francisco Mas Ruiz & Juan Luis Nicolau Gonzálbez, 2010, "Contribution of individual to collective brands," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2010-07, Sep.
• GRUNDEY Dainora & VILUTYTE Gabriele & MARTISIUTE Sandra, 2010, "Product or Brand? How Interrelationship between Customer Satisfaction and Customer Loyalty Work," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Franz Hackl & Michael E. Kummer & Rudolf Winter-Ebmer, 2010, "99 cent: Price Points in E-Commerce," Economics working papers, Department of Economics, Johannes Kepler University Linz, Austria, number 2010-02, Feb.
• V. Padmanabhan & Ilia Tsetlin & Timothy Zandt, 2010, "Setting price or quantity: Depends on what the seller is more uncertain about," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 1, pages 35-60, March, DOI: 10.1007/s11129-009-9076-x.
• Andrew Ching & Masakazu Ishihara, 2010, "The effects of detailing on prescribing decisions under quality uncertainty," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 2, pages 123-165, June, DOI: 10.1007/s11129-010-9082-z.
• Tülin Erdem & Michael Katz & Baohong Sun, 2010, "A simple test for distinguishing between internal reference price theories," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 303-332, September, DOI: 10.1007/s11129-010-9087-7.
• Sergio Meza & K. Sudhir, 2010, "Do private labels increase retailer bargaining power?," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 333-363, September, DOI: 10.1007/s11129-010-9085-9.
• Hai Che & Chakravarthi Narasimhan & V. Padmanabhan, 2010, "Leveraging uncertainty through backorder," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 365-392, September, DOI: 10.1007/s11129-010-9086-8.
• Marc Fischer & Peter Leeflang & Peter Verhoef, 2010, "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 4, pages 429-460, December, DOI: 10.1007/s11129-010-9089-5.
• Eyal Biyalogorsky & Oded Koenigsberg, 2010, "Ownership coordination in a channel: Incentives, returns, and negotiations," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 4, pages 461-490, December, DOI: 10.1007/s11129-010-9090-z.
• Kai A.Konrad, 2010, "Merger Profitability in Industries with Brand Portfolios and Loyal Customers," Korean Economic Review, Korean Economic Association, volume 26, pages 5-26.
• Ambarish Chandra & Ulrich Kaiser, 2010, "Targeted Advertising in Magazine Markets," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2010-02, Aug.
• Damien Wilson & Anthony Spawton, None, "The Definition of a Price," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Joëlle Brouard, None, "Producteurs, négociants, cavistes et grandes chaînes. Quelles stratégies prix pour répondre à la crise?," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Aleksandra Pisnik Korda & Boris Snoj, 2010, "Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 8, issue 2, pages 187-205.
• Szabolcs Nagy, 2010, "Functional Food Marketing - The Hungarian Market Case," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 5, issue 01, pages 43-49.
• Stevan Vasiljev & Darko Pantelic, 2010, "Pharmaceutical Market(ing): Theory and Reality," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 6, issue 02, pages 85-91.
• Tanel Mehine, 2010, "Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price," University of Tartu - Faculty of Economics and Business Administration Working Paper Series, Faculty of Economics and Business Administration, University of Tartu (Estonia), number 75.
• Julio J. Rotemberg, 2010, "Persuasion and empathy in salesperson-customer interactions," NBER Working Papers, National Bureau of Economic Research, Inc, number 15975, May.
• Gautam Gowrisankaran & Minsoo Park & Marc Rysman, 2010, "Estimating Network Effects in a Dynamic Environment," Working Papers, NET Institute, number 10-03, May, revised May 2010.
• Eyal Carmi & Gal OEstreicher-Singer & Arun Sundararajan, 2010, "Is Oprah Contagious? Identifying Demand Spillovers in Product Networks," Working Papers, NET Institute, number 10-18, Sep.
• Scott K. Shriver, 2010, "Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol," Working Papers, NET Institute, number 10-20, Oct.
• Bob, Constantin & Grigorescu, Adriana, 2010, "Discriminant Analysis for the Abilities of Public Marketing Specialist s," Apas Papers, Academic Public Administration Studies Archive - APAS, number 108, Jun.
• Simeon Jelev, 2010, "Segmentation of Consumers According to Their Attachment to the Brand and Their Propensity to Switch to Competing Brands (Conceptual and Methodological Framework)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 61-68, Janyary.
• Alexander Valkov, 2010, "Ten Mistakes at the Usage of the SWOT-Analysis in the Strategic Marketing Planning in the Healthcare Institutions," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 93-103, Janyary.
• Alexandar Valkov, 2010, "Ten Mistakes at the Usage of the SWOT - Analysis in the Strategic Marketing Planning in the Healthcare Institutions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 111-121, January.
• Grigoras Elena & Stofor Ovidiu, 2010, "Insurance Consultants Attitude Towards Relationship Marketing Elements," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 721-725, July.
• Pandelica Amalia & Pandelica Ionut & Jianu Eugenia, 2010, "Market Orientation: A Holistic Approch Of The Implementation Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 731-736, July.
• Pantea Carmen & Pop Nicolae Al., 2010, "Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 737-742, July.
• Petrescu Marian & Ioncica Maria & Petrescu Eva-Cristina & Ioncica Diana, 2010, "Les Particularites Du Processus Decisionnel D’Achat Sur Le Marche D’Assurances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 743-748, July.
• Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan, 2010, "Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 755-760, July.
• Popa Adela Laura & Vladoi Anca Daniela, 2010, "Building Patient Loyalty Using Online Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 766-771, July.
• Scridon Mircea Andrei & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2010, "Customer Satisfaction Regarding Bank’S Distribution Channels – The Atm Network," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 772-777, July.
• Serban Corina, 2010, "Marketing Communication In Online Social Programs: Ohanian Model Of Source Credibility," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 778-784, July.
• Turkes (Vînt) Mirela Catalina, 2010, "The Factors That Influence The Romanian Banking Market During Post-Accession Period," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 791-796, July.
• Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius, 2010, "Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 797-802, July.
• Sperdea Natalita Maria & Mazilu Mirela Elena & Marinescu Roxana, 2010, "The Management Of The Optimal Conditions Of Storage - Transport - Trading Of The Food Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1013-1019, December.
• Bulgarea Catalin Nicolae, 2010, "Distribution Of Banking Products And Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1086-1090, December.
• Constantinescu-Dobra Anca, 2010, "Les Valeurs De Marché Des Managers Roumains," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1091-1097, December.
• CRUCERU Gheorghe & SAVOIU Gheorghe & MANEA Constantin, 2010, "Focus-Group And Its Impact In The Questionnaire Of Marketing Research On The Romanian Car Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1098-1105, December.
• Gherman Cristina, 2010, "Direct Sales In The Context Of Romania'S Ue Integration," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1106-1110, December.
• Niculae Sabin Mihai & Balint (Platon) Paul & Toma Sorin, 2010, "The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1117-1121, December.
• Paul Marinescu & Niculae Sabin Mihai & Toma Sorin, 2010, "Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1122-1127, December.
• Platis Magdalena & Baban Eleonora Gabriela, 2010, "The Role Of Marketing In The Education'S Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1128-1132, December.
• Radoviciu Ruxandra & Stremtan Filimon, 2010, "Improving Communication Between Doctors And Patients," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1137-1140, December.
• Sasu Dinu Vlad & Bagaian Nicula Iulia Andrea, 2010, "Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1141-1146, December.
• Serban Corina, 2010, "Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1147-1153, December.
• Souca Maria Luiza, 2010, "Accessible Tourism – The Ignored Opportunity," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1154-1157, December.
• Tarcza Teodora Mihaela, 2010, "Some Aspects Of The Role Of Visual Identity In The Successful Implementation Of The Promotional Strategy," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1158-1164, December.
• Turkes (Vînt) Mirela Catalina, 2010, "Concept And Evolution Of Bank Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1165-1168, December.
• Ban Olimpia & Popa Luminita, 2010, "Guest Services Quality Assesment In Tourism, Using An Attributes Scale," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 378-384, December.
• Popescu Dan & Chivu Iulia & Ciocârlan-Chitucea Alina & Popescu Daniela Oana, 2010, "How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 990-996, December.
• Mane Medic & Mario Banozic & Mladen Pancic, 2010, "Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 152-161.
• Milan Puvaca & Dinko Roso, 2010, "Google Tools Implementation Into The Promotion Of Web Solutions," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 236-243.
• Nikola Rovis, 2010, "Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 244-254.
• Dinko Jukic & Bozica Dunkovic, 2010, "Brandsphere: Expected Value Vs Cognition Value," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 751-763.
• Thomas Cleff & Lena Fischer & Nadine Walter, 2010, "The Provincialism Of Global Brands An Empirical Analysis Of Brand Equity Differences In Mexico And Germany," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 776-800.
• Kasim Tatic & Merima Cinjarevic, 2010, "Relationship Between Environmental Concern And Green Purchasing Behavior," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 801-810.
• Duro Horvat & Natasa Trojak, 2010, "MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 95-110.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2010, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 125, issue 1, pages 263-306.
• Conf. univ. dr. Enache Elena & Asist. univ. drd. Marin Carmen & Conf. univ. dr. Vechiu Camelia, 2010, "Customer Relationship Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1002-1004, May.
• Adriana Grigorescu, & Alina Elena Blalia,, 2010, "Romanian Public Marketing in Terms of Necessity,Collaboration and Mix," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1049-1054, May.
• Cornel Grigorut & Constantin Anechitoae, 2010, "Trademark vs. Brand, emblem or logo," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1055-1058, May.
• Mariana Juganaru & Andreea Moraru, 2010, "Marketing Research – Tool within the Leonardo da Vinci Program," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1086-1090, May.
• Erika KULCSÁR, 2010, "Is the Behaviour of Tourism Services Consumers Different According to Gender? Quantitative Research in the Centre Development Region," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1091-1095, May.
• Silvia MUHCINA & Adrian SERBAN COMANESCU, 2010, "Conflicts in the Distribution Circuits," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1173-1176, May.
• Pîndiche Elena & IonitaRoxana, 2010, "Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1250-1252, May.
• Magdalena Platis, 2010, "Purchasing Decision Process in the Context of the Economic Crisis in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1253-1258, May.
• Popescu Maria-Lavinia, 2010, "The Role of Change in Higher Education an Empirical Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1259-1262, May.
• Rusu Sabina Mihaela, 2010, "Data Equivalence in International Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1291-1296, May.
• Anamaria Severin-Humelnicu, 2010, "Gaining Customers` Trust In Online Stores," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1301-1304, May.
• Meghisan Gheorghe & Meghisan Georgeta-Madalina & Dan Caprioara, 2010, "Analysis of the Segmentation Strategy – the Case of Elpreco Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1372-1378, May.
• Constantin Anechitoae & Cornel Grigorut, 2010, "The Trademark and Its Dismemberments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 863-864, May.
• Caraivan Mitrut Corneliu & Mares Valerica & Mares Marius Daniel, 2010, "C-Marketing through IT&C," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 894-899, May.
• Dumitru Graziella Corina & Bâtca Viorel & Irimescu Alina Mihaela, 2010, "“4P” Versus “STAP”Adapting Modalities in the Medical System," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 991-996, May.
• Ionescu Gr. Ion, 2010, "Marketing Strategy - The Axiology of the Strategy Valorification of Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 373-376, October.
• Iordache Maria Carmen & Ciochina Iuliana, 2010, "Planning Marketing Activity during Periods of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 395-400, October.
• Micu Adrian & Cristache Nicoleta & Susanu Irinia, 2010, "The Influences of Ethics and Responsibility in Marketing on the Lifestyle," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 457-462, October.
• Moraru Andreea, 2010, "The Importance of Entertainment in Promotional Strategies of Romanian Seaside Tourism Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 509-512, October.
• Muhcina Silvia, 2010, "The Marketing Environment in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 525-528, October.
• Wereda Wioletta, 2010, "Role of Loyalty Management in a Polish Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 841-847, October.
• Wereda Wioletta, 2010, "Corporate Social Responsibility Concept in Marketing Activity of a Large Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 848-854, October.
• Brunello Adrian & Petrusca Claudia-Ioana, 2010, "Marketing in the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 98-103, October.
• Iga Rudawska, 2010, "Interconnected firms’ relationships as a source of a competitive advantage," Business and Economic Horizons (BEH), Prague Development Center, volume 2, issue 2, pages 7-16, July.
• Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai, 2010, "Private label development in the Republic of Serbia," Business and Economic Horizons (BEH), Prague Development Center, volume 3, issue 3, pages 105-110, October.
• Madhavi Chockalingam & A. Auroubindo Ganesh, 2010, "Problems encountered by tourists," Business and Economic Horizons (BEH), Prague Development Center, volume 3, issue 3, pages 68-72, October.
• Tymoteusz Doligalski, 2010, "Strategies Of Value Proposition On The Internet," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, volume 5, issue 2, pages 17-19, June.
• Mirela Catalina Turkes (Vint), 2010, "The Globalization Of The Banking And Financial Crisis On International Level," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 1, pages 349-362.
• Codruţa Dura & Imola Drigă & Dorina Niţă, 2010, "Statistical Landmarks And Practical Issues Regarding The Use Of Simple Random Sampling In Market Researches," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 2, pages 111-124.
• Codruţa-Adina Băltescu, 2010, "Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 2, pages 23-30.
• Cecilia Irina Răbonţu & Amalia Venera Todoruţ, 2010, "Study On Organic Food Products In Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 3, pages 265-272.
• Oana Şeitan & Cristina Gherman & Cătălin Nicolae Bulgărea, 2010, "E-Commerce With Online Payment Through Bank Card," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 4, pages 309-316.
• Cristina Gherman & Mihaela Marcu, 2010, "The Role And Implications Of Telemarketing In Media. Case Study: Transilvania Expres Daily Publication Of Brasov," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 10, issue 4, pages 97-104.
• Berman, Ron & Katona, Zsolt, 2010, "The Role of Search Engine Optimization in Search Rankings," MPRA Paper, University Library of Munich, Germany, number 20129, Jan.
• Ukaj, Fatos, 2010, "Marketing Concept as a Tool for Development of Tourism in Kosovo," MPRA Paper, University Library of Munich, Germany, number 21720, Mar.
• Matei, Lucica & Matei, Ani, 2010, "Integrated Approach of the Citizen’s Role in Relation to the Public Services," MPRA Paper, University Library of Munich, Germany, number 22466, Apr, revised 03 May 2010.
• Bachev, Hrabrin, 2010, "Study on Agrarian Contracts in Bulgaria," MPRA Paper, University Library of Munich, Germany, number 22946, May.
• Matei, Lucica & Dinu, Teodora, 2010, "Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”," MPRA Paper, University Library of Munich, Germany, number 24725, Jun, revised 01 Aug 2010.
• Grigorescu, Adriana, 2010, "Romanian public marketing in terms of necessity, collaboration and mix," MPRA Paper, University Library of Munich, Germany, number 25133, May.
• Rahardja, Christina & Anandya, Dudi, 2010, "Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya," MPRA Paper, University Library of Munich, Germany, number 25638, Apr.
• Doval, E & Doval, O, 2010, "Tools to keep brands on the market," MPRA Paper, University Library of Munich, Germany, number 25793, Feb.
• Armstrong, Mark, 2010, "Bundling revisited: substitute products and inter-firm discounts," MPRA Paper, University Library of Munich, Germany, number 26782, Nov.
• G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj, 2010, "Mediating effects of broadband consumers’ behavior in India," MPRA Paper, University Library of Munich, Germany, number 26840, Jul, revised 27 Jul 2010.
• Mailu, S.K, 2010, "'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts," MPRA Paper, University Library of Munich, Germany, number 27091, Oct, revised 29 Nov 2010.
• Pérez Mantecón, María & Barajas, Angel, 2010, "Coyuntura económica y variación en la valoración financiera de una marca
  [Economic conditions and changes in the financial valuation of a brand]," MPRA Paper, University Library of Munich, Germany, number 27490, Nov.
• Antipov, Evgeny & Pokryshevskaya, Elena, 2010, "Accounting for latent classes in movie box office modeling," MPRA Paper, University Library of Munich, Germany, number 27644, Dec.
• Cruceru, Gheorghe & Micuda, Dan, 2010, "Correlating car sales and credit availability on the Romanian market," MPRA Paper, University Library of Munich, Germany, number 30410.
• Consoli, Domenico & Musso, Fabio, 2010, "Marketing 2.0: A new marketing strategy," MPRA Paper, University Library of Munich, Germany, number 31116.
• Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin, 2010, "The marketing spirit from the perspective of moral values," MPRA Paper, University Library of Munich, Germany, number 39300, Jun, revised Jun 2012.
• Kriz, Anton & Keating, Byron W., 2010, "Business relationships in China: Lessons about deep trust," MPRA Paper, University Library of Munich, Germany, number 40427, Jul.
• Anderson, Edward & Coltman, Tim & Devinney, Timothy M. & Keating, Byron W., 2010, "What Drives the Choice of Third Party Logistics Provider?," MPRA Paper, University Library of Munich, Germany, number 40508.
• Bailet, Isabelle & Diotallevi, Francesco & Marchini, Andrea, 2010, "Determinant factors in reputation of wines:analysis of wine production in Central Italy," MPRA Paper, University Library of Munich, Germany, number 40635.
• Kozmenko, Serhiy & Vasil’yeva, Tetyana & Leonov, Serhiy, 2010, "The structuring of components of the net domestic product according to the innovation criterion," MPRA Paper, University Library of Munich, Germany, number 50787, Dec.
• Salehudin, Imam & Luthfi, Bagus Adi, 2010, "Marketing impact of halal labeling toward Indonesian muslim consumer’s behavioral intention," MPRA Paper, University Library of Munich, Germany, number 54341, Nov, revised Mar 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2010, "The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54344, Jan, revised 14 Jan 2010.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2010, "The benefit of cold storages: Evidence from Bihar," MPRA Paper, University Library of Munich, Germany, number 54345, Dec, revised 14 Dec 2010.
• Salehudin, Imam, 2010, "Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation," MPRA Paper, University Library of Munich, Germany, number 59867, Aug, revised Sep 2011.
• Andrei, Andreia Gabriela & Iosub, Daniela & Iacob, Amalasunta, 2010, "Motivations for Using Social Networking Sites: The Case of Romania," MPRA Paper, University Library of Munich, Germany, number 61150, May.
• Kaluzhsky, Mikhail, 2010, "Мировой Экономический Кризис И Маркетинговая Деятельность В России
  [The global economic crisis and marketing activities in Russia]," MPRA Paper, University Library of Munich, Germany, number 62786, Apr.
• Zarzecki, Marcin & Klimczuk-Kochańska, Magdalena & Wiśniewski, Rafał & Jaroszek, Karolina & Puchalska, Katarzyna & Turkowski, Karol, 2010, "Raport końcowy z badania marketingowego ex-ante w ramach realizacji Programu Promocji Polski Wschodniej działania I.4, Komponent Promocja i Priorytetu Programu Operacyjnego Rozwój Polski Wschodniej
  [Final Report on Ex-ante Marketing Research Withi," MPRA Paper, University Library of Munich, Germany, number 84974.
• Libuše Laschoberová, 2010, "Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
  [Trh marketingového výzkumu v praxi (v České republice). Analýza vybraných aspektů]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2010, issue 1, pages 34-59, DOI: 10.18267/j.aop.293.
• Miroslav Karlíček & Ivan Tomek & Miroslav Křížek, 2010, "Word-of-Mouth Marketing: An Integrated Model," Ekonomika a Management, Prague University of Economics and Business, volume 2010, issue 3.
• Dagmar Skokanová, 2010, "Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results," Ekonomika a Management, Prague University of Economics and Business, volume 2010, issue 3.
• Dainora GRUNDEY, 2010, "The Marketing Philosophy and Challenges for the New Millennium," Scientific Bulletin - Economic Sciences, University of Pitesti, issue 9, pages 169-180.
• Victor Danciu, 2010, "The Brand Identity: A Strategic Shift for Success," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 13, issue 36, pages 3-13, June.
• Sirvan Sen Demir, 2010, "The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 4, pages 119-119.
• Ayla Özhan Dedeoğlu, 2010, "Discourses of Motherhood and Consumption Practices of Turkish Mothers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-1.
• Ahasanul Haque & Sabbir Rahman & Mahbubur Rahman, 2010, "Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-17.
• Shakir Hafeez & SAF Hasnu, 2010, "Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-35.
• Eda Atılgan-İnan & Aslıhan Büyükküpçü & Serkan Akıncı, 2010, "A Content Analysis of Factors Affecting New Product Development Process," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 3, pages 1-87.
• Cagatan Taskin & Omer Akat, 2010, "Measurement of Consumer Based Brand Equity Using Structural Equation Modeling and A Research in Durable Consumer Goods Sector," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 2, pages 1-1.
• Serkan Kilic & Gokhan Senol, 2010, "Development of Food Retailing and Factors Affecting the Competition in Food Retailing," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 1, issue 2, pages 1-45.
• Marjolein J.W. Harmsen - van Hout & P. Jean-Jacques Herings & Benedict G.C. Dellaert, 2010, "The Structure of Online Consumer Communication Networks," FCN Working Papers, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), number 3/2010, Mar.
• Marjolein J.W. Harmsen - van Hout & P. Jean-Jacques Herings & Benedict G.C. Dellaert, 2010, "Communication Network Formation with Link Specificity and Value Transferability," FCN Working Papers, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), number 15/2010, Nov.
• Bernard F. Kubiak & Michał F. Kowalik, 2010, "Marketing Information Systems As A Driver Of An Organization’s Competitive Advantage," Journal of Internet Banking and Commerce, Nahum Goldmann, volume 15, issue 3, pages 01-10.
• Iacob CĂTOIU & Daniel Adrian GÂRDAN & Doru Lucian GÂRDAN, 2010, "Mobile Marketing Future Trends," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 11-22.
• Sorin CRĂCIUNAŞ & Diana CRĂCIUNAŞ, 2010, "Dancing With The Pharmaceutical Industry – Medical Practice Between Ethics And Business," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 23-28.
• Adrian IONESCU, 2010, "Brand Management In Media Crisis," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 2, pages 99-106.
• Corrado De CECCO & Iuliana CETINĂ & Violeta RĂDULESCU & Mircea DRĂGHICI, 2010, "Specifics Of The Marketing Audit In The Financial-Banking Sector," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 3, pages 127-137.
• Petronela Iuliana GEANGU & Daniel Adrian GÂRDAN & Iuliana CETINĂ & Elena GURGU, 2010, "How The Marketing Research Affects The Improvement In The Dental Doctor-Patient Relation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 3, pages 139-151.
• Raluca Gabriela BURCEA, 2010, "Metaphorical Conceptualizations Of Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 3, pages 153-160.
• Aurelian A. BONDREA & Daniel Adrian GÂRDAN & Iuliana Petronela GEANGU, 2010, "The Role Of Strategic Planning In Relationship Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 4, pages 53-60.
• Stoyan Marinov & Velina Kazandzhieva, 2010, "Improving The Distribution Of Bulgarian Seaside Holiday Hotels," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 1, pages 29-38.
• Maja Cosic & Milenko D. Djuric, 2010, "Relationship Marketing In The Tourist Services Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 1, pages 53-60.
• Shan Quian, 2010, "Research On Behaviors Of Government'S Tourism Marketing," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 1, pages 99-106.
• Ognjen Bakic & Eva Hrabrovski-Tomic & Bela Muhi & Jelena Kovacevic, 2010, "Marketing And Management Implementation On Megatrends In Modern Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 2, pages 17-25.
• Misko Dzidrov, 2010, "Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 2, pages 85-90.
• Catoiu, Iacob & Vranceanu, Diana Maria & Tatu, Cristian, 2010, "Framing Influence on Fairness Perceptions of Differential Prices," Journal for Economic Forecasting, Institute for Economic Forecasting, volume 0, issue 3, pages 158-172, September.
• D. MEHTA & Anand GARG & Naveen K. MEHTA, 2010, "Rural buyers' perception about mosquito repellants," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 13, issue 1, pages 43-52, June.
• Kenan SPAHO, 2010, "Sales Organization And Functionality In Companies On The Industrial Market In Bosnia And Herzegovina," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 2, issue 4, pages 409-420, December.
• Silvia Delia OLARU & Elena GURGU, 2010, "Brand Management Nowadays," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 1, pages 124-128, March.
• Andreea ZAMFIR & Ion PLUMB, 2010, "Conceptions on Services within Traditional Society and Knowledge-Based Society," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 3, pages 436-444, July.
• Luigi DUMITRESCU & Simona VINEREAN, 2010, "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 5, pages 757-763, December.
• Theodore METAXAS, 2010, "Cities Competition, Place Marketing And Economic Development In South Europe: The Barcelona Case As Fdi Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 5, issue 5(14), pages 5-19, February.
• Gianluigi Guido & M. Prete & Alessandro Peluso & R. Maloumby-Baka & Carolina Buffa, 2010, "The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), volume 57, issue 1, pages 79-102, March, DOI: 10.1007/s12232-009-0086-5.
• Jan Wieseke & Florian Kraus & Thomas Rajab, 2010, "Förderung des Eigenmarkenverkaufs durch Vertriebsmitarbeiter - Eine empirische Analyse informeller Anreizfaktoren," Schmalenbach Journal of Business Research, Springer, volume 62, issue 1, pages 2-29, February, DOI: 10.1007/BF03372829.
• Philipp Schmitt & Steffen Meyer & Bernd Skiera, 2010, "Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert," Schmalenbach Journal of Business Research, Springer, volume 62, issue 1, pages 30-59, February, DOI: 10.1007/BF03372830.
• Frank Huber & Bettina Fischer & Andreas Herrmann, 2010, "Management von vertikalen Innovationsnetzwerken in der Investitionsgüterindustrie - Ergebnisse einer empirischen Untersuchung," Schmalenbach Journal of Business Research, Springer, volume 62, issue 1, pages 104-131, February, DOI: 10.1007/BF03372832.
• Wolfgang Fritz & Bettina Lorenz, 2010, "Beziehungen zwischen Konsumenten und Marken — Eine empirische Analyse verschiedener Beziehungstypen —," Schmalenbach Journal of Business Research, Springer, volume 62, issue 4, pages 366-393, June, DOI: 10.1007/BF03373675.
• Dirk Totzek & Sascha Alavi, 2010, "Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur," Schmalenbach Journal of Business Research, Springer, volume 62, issue 5, pages 533-562, August, DOI: 10.1007/BF03372835.
• Andreas Engelen & Jan Kemper & Malte Brettel, 2010, "Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg — Ein 4-Länder-Vergleich," Schmalenbach Journal of Business Research, Springer, volume 62, issue 7, pages 710-743, November, DOI: 10.1007/BF03373678.
• Marcus Kunter & Daniel Guhl, 2010, "Die Vorteilhaftigkeit handelsgerichteter Konditionen eines Herstellers - Ein spieltheoretischer Untersuchungsansatz," Schmalenbach Journal of Business Research, Springer, volume 62, issue 7, pages 744-769, November, DOI: 10.1007/BF03373679.