Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2011

• Ursachi George Marian, 2011, "Influence Factors on the Value of Reliability Estimators in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 1307-1310, May.
• Brunello Adrian, 2011, "The Development of a Multi-Item Scale to Measure Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 138-144, May.
• Brunello Adrian & Petruºcã Claudia-Ioana, 2011, "The Quantitative-Qualitative Controversy in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 145-149, May.
• Cetinã Iuliana & Gârdan Daniel Adrian & Geangu Iuliana Petronela, 2011, "Romanian Consumers Habits regarding Dental Hygiene," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 196-201, May.
• Ichim Cosmin & Dumea Andrei-Cosmin, 2011, "Keep It Formative, Stupid! Brand-Related Model," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 604-608, May.
• Ionescu Florin Tudor, 2011, "Business Portfolio Strategic Planning Process – A Pertinent Marketing Solution for the Worldwide Companies Facing the Global Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 625-630, May.
• Ionescu Gr. Ion, 2011, "Business Strategy in Banking Economy, in References with Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 631-635, May.
• Juganaru Mariana & Juganaru Ion Danut, 2011, "Community Trade Mark – Strategic Marketing Instrument," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 677-681, May.
• Micu Adrian & Susanu Irina & Cristache Nicoleta, 2011, "Bukovina - A Romanian Brand Taking Shape," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 770-777, May.
• Moraru Andreea Daniela, 2011, "Fundamental Theories on Consumer Behaviour: An Overview of the Influences Impacting Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 837-841, May.
• Moraru Andreea Daniela, 2011, "Tendencies Shaping Consumer Behaviour in the Present Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 842-846, May.
• Berþa Dora-Anca, 2011, "From Viral Marketing to Social CRM," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 87-91, May.
• Munteanu Claudiu-Cãtãlin, 2011, "The Effect of the Economic Crisis on the Value of Global Brands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 879-883, May.
• Pau Adriana, 2011, "Customer Oriented Organisations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 999-1001, May.
• Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles & Concepción Varela-Neira, 2011, "Consecuencias de la colaboración entre fabricante y distribuidor: un estudio empírico en el sector de alimentación y bebidas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1101, May.
• María Sicilia & Manuela López, 2011, "How e-wom contributes to new product adoption. Testing competitive communication strategies," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1102, May.
• Juan Carlos Gázquez Abad & Francisco J. Martínez López & Juan Antonio Mondéjar Jiménez, 2011, "Características de los folletos publicitarios como elemento de la estrategia publicitaria del minorista: aspectos que determinan la propensión del consumidor a utilizarlos," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1103, May.
• Carmen María Sabiote Ortiz & Dolores María Frías Jamilena & J. Alberto Castañeda García, 2011, "The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1104, May.
• Mónica Gómez Suárez & Javier Oubiña Barbolla & Natalia Rubio Benito, 2011, "Antecedentes de la lealtad a las marcas de distribuidor: diferencias entre grandes y pequeños compradores," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1105, Oct.
• Salvador del Barrio García & Esmeralda Crespo Almendros, 2011, "Impact of online sales promotion type on internet user recall," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1106, Oct.
• Sonia San Martín Gutiérrez & Mateo Carpio Mateos, 2011, "La venta por teléfono móvil desde el punto de vista de las empresas españolas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1107, Oct, revised Oct 2011.
• Eleonora Di Maria & Marco Paiola, 2011, "From Controlled to Loose Co-Production: Benefits Distribution Between Firms and Consumers," "Marco Fanno" Working Papers, Dipartimento di Scienze Economiche "Marco Fanno", number 0135, Jun.
• P. Durkasree & M. Ramesh, 2011, "Service Quality In Online Marketing: Customers Centric Analysis," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, volume 7, issue 1, pages 27-34, January.
• Maria Stoian, 2011, "The Evolution of Marketing Methods in a Tourism Association from Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 1, pages 253-260.
• Codruța Dura & Imola Drigă, 2011, "The Use of Ranking Sampling Method within Marketing Research," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 1, pages 77-88.
• Cătălin Nicolae Bulgărea, 2011, "The Evolution and the Future Role of the Branch in Distribution of the Banking Products and Services," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 3, pages 15-22.
• Cătălin Nicolae Bulgărea, 2011, "Qualitative Marketing Research Regarding the Multichannel Distribution," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 3, pages 23-34.
• Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011, "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 3, pages 255-262.
• Liana Marcu & Alina-Teodora Ciuhureanu & Nicolae Balteș, 2011, "Marketing Management as a Key Element for Implementing Change within Organizations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 4, pages 167-174.
• Alexandra Palade, 2011, "Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 11, issue 4, pages 233-244.
• Alessandro Gandolfo & Valeria De Bonis, 2011, "Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing," Discussion Papers, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy, number 2011/115, Jan.
• Kornélia Lazányi, 2011, "Burnout of students at Óbuda University," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Árpád Papp-Váry PhD, 2011, "Renaming as a tool of city-branding," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Zoltán Török, 2011, "There is Life in Junk too," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• András Keszthelyi, 2011, "Password strength and memorability," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Richard Galli, 2011, "Possibilities for data management and online business at Small and Midsized Businesses," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Richard Szabó, 2011, "Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Tünde Veres, 2011, "Accounting Aspects of Pricing and Transfer Pricing Decisions," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Árpád Papp-Váry PhD, 2011, "The rise of product placement in Hungary," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Éva Gulyás, 2011, "Not all that glitters is gold - not all that foreign currency what it seems?," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Kíra Martin, 2011, "Not all that glitters is gold - not all that foreign currency what it seems?," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".

2010

• Suleyman Barutcu, 2010, "E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 15-35.
• Ahmet SEKERKAYA & Nihan CIRAK, 2010, "Hedef Pazar Bolumlendirmesine Yonelik Bir Uygulama: 16-29 Yas Grubu Genc Kesimin Sac Jolesi Ambalajina Yonelik Egilimlerine Gore Gruplandirilmasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 239-269.
• Okan Veli SAFAKLI, 2010, "The Impact of Ethical Perceptions of Small and Medium Sized Enterprises (SMEs) on Their Bank Satisfaction and Subsequent Word of Mouth: Case of Northern Cyprus," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 37-51.
• Ayla Ozhan Dedeoglu, 2010, "The Role of Interpretation and Recontextualization in the Adoption of Marketing Management Concepts: The Cases of Market Orientation and CRM," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 53-70.
• Mehmet Aksarayli & Isil Ozgen, 2010, "Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 727-744.
• Kenan GÜLLÜ & Mustafa KACUR, 2010, "Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 3, pages 1055-1083.
• Murat AKYILDIZ, 2010, "Özgüven Duygusu Marka Bagliligini Gercekten Artirir mi?," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 3, pages 933-950.
• Oktay EMIR, 2010, "Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 1245-1256.
• García Rodríguez, M.ª José & Gómez Fraiz, José Santiago & Martínez Senra, Ana Isabel, 2010, "Importancia de la marca paraguas y el made in en la competitividad internacional del granito," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ruiz Mafé, Carla & Sanz Blas, Silvia & Tavera, Juan Fernando, 2010, "Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• San Martín Gutiérrez, Sonia & Camarero Izquierdo, Carmen, 2010, "Los determinantes de la confianza del comprador online. Comparación con el caso de subasta," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel & Izquierdo Yusta, Alicia, 2010, "Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ponzoa Casado, José Manuel & Reinares Lara, Pedro, 2010, "Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Elizagarate Gutiérrez, Victoria & Mediano Serrano, Lucía & Sáez Vegas, Lucía, 2010, "Aproximación empírica a la orientación al mercado desde la perspectiva de las ciudades españolas," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Sood, A. & Stremersch, S., 2010, "Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-005-MKT, Jan.
• Gower, J.C. & Groenen, P.J.F. & van de Velden, M. & Vines, K., 2010, "Perceptual maps: the good, the bad and the ugly," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-011-MKT, Feb.
• Donkers, A.C.D. & van Diepen, M. & Franses, Ph.H.B.F., 2010, "Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-015-MKT, Apr.
• Hernández-Mireles, C. & Fok, D., 2010, "Random Coefficient Logit Model for Large Datasets," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-021-MKT, May.
• Hernández-Mireles, C. & Franses, Ph.H.B.F., 2010, "The Launch Timing of New and Dominant Multigeneration Technologies," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-022-MKT, May.
• Hernández-Mireles, C., 2010, "Finding the Influentials that Drive the Diffusion of New Technologies," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-023-MKT, May.
• Peers, Y. & Fok, D. & Franses, Ph.H.B.F., 2010, "Modeling Seasonality in New Product Diffusion," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-029-MKT, Jul.
• Verbeke, W.J.M.I. & Dietz, H.M.S. & Verwaal, E., 2010, "Drivers of Sales Performance: A Contemporary Meta-Analysis," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-031-ORG, Jul.
• Chorus, C.G. & Dellaert, B.G.C., 2010, "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-040-MKT, Oct.
• Koehler, C.F. & Breugelmans, E. & Dellaert, B.G.C., 2010, "Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-041-MKT, Oct.
• Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F., 2010, "To Aggregate or Not to Aggregate: Should decisions and models have the same frequency?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2010-046-MKT, Dec.
• Haase, Fee-Alexandra, 2010, "Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 11, pages 75-92, Spring.
• Irene Roozen & Christel Claeys, 2010, "The Relative Effectiveness of Celebrity Endorsement for Print Advertisement," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 1, pages 76-89.
• Stefania Chironi & Marzia Ingrassia, 2010, "La comunicazione: un valido strumento per la competitivit? delle aziende vinicole," Economia agro-alimentare, FrancoAngeli Editore, volume 12, issue 2, pages 43-57.
• Anna Gaviglio & Alberto Pirani, 2010, "Il fenomeno del non consumo: analisi delle componenti negative del procedimento di scelta," Economia agro-alimentare, FrancoAngeli Editore, volume 12, issue 2, pages 101-122.
• Edward S. Knotek, 2010, "The roles of price points and menu costs in price rigidity," Research Working Paper, Federal Reserve Bank of Kansas City, number RWP 10-18.
• Nicoleta GRIDEANU & Ilie-Mircea BARBU, 2010, "Particularities Of Life Insurance Purchasing Process," Review of General Management, Spiru Haret University, Faculty of Management Brasov, volume 12, issue 2, pages 59-65, October.
• Manuel DUPUY-SALLE, 2010, "Une figure de « l’individu-créateur » comme accompagnement des mutations du marché promotionnel cinématographique : le cas du « club 300 » d’Allociné," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 57-66.
• Loïc HERVOUET, 2010, "Les dérives du siècle et les raisons d’espérer," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 67-71.
• J.P. Caulkins & G. Feichtinger & D. Grass & R.F. Hartl & P.M. Kort, 2010, "Optimal pricing of a conspicuous product during a recession that freezes capital markets," Post-Print, HAL, number hal-00753047, Nov, DOI: 10.1016/j.jedc.2010.09.001.
• Daniel Levy & Georg Müller & Haipeng Allan Chen & Mark Bergen & Shantanu Dutta, 2010, "Holiday Price Rigidity and Cost of Price Adjustment," Post-Print, HAL, number hal-02387730, Jan, DOI: 10.1111/j.1468-0335.2008.00738.x.
• François Cassière & Paché Gilles, 2010, "Internationalization of large retailers and cross-cultural determinants-The singular trajectory of Carrefour in Romania," Post-Print, HAL, number hal-04916693, Nov.
• Philippe Moati & Pierre Volle, 2010, "La montée de la compétence marketing dans la distribution," Working Papers, HAL, number halshs-00755942.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010, "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," HUI Working Papers, HUI Research, number 36, Feb.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010, "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," Ratio Working Papers, The Ratio Institute, number 152, May.
• 佐藤, 主光 & SATO, Motohiro & 齊藤, 誠 & SAITO, Makoto, 2010, "地震保険加入行動におけるコンテクスト効果について, On context effects in the choice of earthquake insurance contracts," Discussion Papers, Graduate School of Economics, Hitotsubashi University, number 2010-12, Oct.
• Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2010, "When Being Wasteful is Better than Feeling Wasteful," Discussion Paper Series, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem, number dp550, May.
• Farideh A. Farazmand & Robert D. Green & Philip Miller, 2010, "Creating Lifelong Learning Through Service-Learning," Business Education and Accreditation, The Institute for Business and Finance Research, volume 2, issue 1, pages 1-14.
• Francis Petit, 2010, "Optimal Pricing Of Executive Mba Programs," Business Education and Accreditation, The Institute for Business and Finance Research, volume 2, issue 1, pages 93-104.
• Prabha Ramseook-Munhurrun & Perunjodi Naidoo & Soolakshna Desai Lukea-Bhiwajee, 2010, "Measuring Service Quality: Perceptions Of Employees," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 47-58.
• Jui-Kuei Chen & I-Shuo Chen, 2010, "Disparities Between Services Demanded And Services Received In Taiwanese Restaurants," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 1, pages 59-69.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Jeynakshi Ladsawut, 2010, "Tourist Satisfaction With Mauritius As A Holiday Destination," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 113-123.
• Susan Baxter, 2010, "Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 125-139.
• Hsin Hsin Chang & Mohamad Rizal Bin Abdul Hamid, 2010, "An Empirical Investigation Of Internet Banking In Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 39-47.
• Laurent Arnone & Olivier Colot & Mélanie Croquet & Angy Geerts & Laetitia Pozniak, 2010, "Company Managed Virtual Communities In Global Brand Strategy," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 97-112.
• Ehab K. A. Mohamed, 2010, "Multidimensional Performance Measurement In Islamic Banking," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 3, pages 47-60.
• Andreas Klein & Parimal Bhagat, 2010, "We-Commerce: Evidence On A New Virtual Commerce Platform," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 4, pages 107-124.
• Hussein Abdulla El-Omari & H. Martin Shane, 2010, "Opinion Leaders And Their Influence On Consumer Purchasing Behavior In Saudi Arabia," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 4, pages 51-70.
• Young Sally K. Kim, 2010, "Consumer Penalty Evaluation: Differences Between Cooperative And Rebellious Customers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 1, pages 19-36.
• Prabha Ramseook-Munhurrun & Soolakshna D. Lukea-Bhiwajee & Perunjodi Naidoo, 2010, "Service Quality In The Public Service," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 1, pages 37-50.
• Robert D. Green & Hui-Chu Chen, 2010, "Spousal Purchasing Behavior As An Influence On Brand Equity," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 1-17.
• Chan-Chien Chiu & Wei-Chiang Chen & Hsing-Yun Chang, 2010, "Measuring Service Quality And Customer Satisfaction: An Empirical Study In The Senior-Care Organizations In Rural Areas Of Central Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 65-74.
• Carlos R. Sanchez Sanchez & Jean-Baptiste Gallie, 2010, "Adoption Of Internet Banking: Evidence From France," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 107-117.
• Raghava Rao Gundala, 2010, "Retail Store Image: A Study Of The Cyprus Clothing Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 67-81.
• Ramon Corona & Nelson Altamirano, 2010, "Is The Treasure Hunt Strategy Working For Costco?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 83-93.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ramesh Durbarry, 2010, "Tourists’ Perspective Of The Brand Image Of Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 3, pages 95-106.
• Francis Petit, 2010, "What Executives Can Learn from U2: An Exploratory Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 1, issue 1, pages 37-43.
• Francisco J. Guemez Ricalde & Jose L. Zapta Sanchez & Rene Andreas Forster Hojer, 2013, "Neuroeconomia y Turismo en Tiempos de Crisis," Revista Global de Negocios, The Institute for Business and Finance Research, volume 1, issue 1, pages 13-25.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2010, "La Satisfaccion De Los Empleados De Las Operadoras Turisticas En La Ciudad De Cancun: Un Estudio Para Incrementar Su Competitividad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 1, pages 1-13.
• Lucila Zarraga Cano & Enrique Corona Sandoval, 2010, "Las Expectativas De Los Turistas Cuando Contratan Los Servicios De Los Guias De Turistas: Un Enfoque Cualitativo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 2, pages 75-89.
• Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Maria Guadalupe Velazquez Romero, 2010, "Oferta Y Competitividad Turistica Del Poblado De Popotla Y Su Impacto En El Desarrollo Local," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 2, pages 91-102.
• Carmen Castrejon Mata, 2010, "Product Research Centers: Marketing Of Developed Products, Comercializacion De Productos De Centros De Investigacion," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 3, issue 3, pages 55-66.
• Rajagopal, 2010, "Interdependence of personality traits and brand identity in measuring brand performance," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, volume 4, issue 5, pages 411-426.
• Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU, 2010, "Brand elevation in supply chains," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 25, issue 291, pages 79-94.
• Maria Rosa Borges & Ana Sofia Branca, 2010, "The Impact of Corporate Rebranding on the Firm's Market Value," Working Papers Department of Economics, ISEG - Lisbon School of Economics and Management, Department of Economics, Universidade de Lisboa, number 2010/13, Jul.
• Francisco Mas Ruiz & Juan Luis Nicolau Gonzálbez, 2010, "Contribution of individual to collective brands," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2010-07, Sep.
• GRUNDEY Dainora & VILUTYTE Gabriele & MARTISIUTE Sandra, 2010, "Product or Brand? How Interrelationship between Customer Satisfaction and Customer Loyalty Work," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Franz Hackl & Michael E. Kummer & Rudolf Winter-Ebmer, 2010, "99 cent: Price Points in E-Commerce," Economics working papers, Department of Economics, Johannes Kepler University Linz, Austria, number 2010-02, Feb.
• V. Padmanabhan & Ilia Tsetlin & Timothy Zandt, 2010, "Setting price or quantity: Depends on what the seller is more uncertain about," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 1, pages 35-60, March, DOI: 10.1007/s11129-009-9076-x.
• Andrew Ching & Masakazu Ishihara, 2010, "The effects of detailing on prescribing decisions under quality uncertainty," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 2, pages 123-165, June, DOI: 10.1007/s11129-010-9082-z.
• Tülin Erdem & Michael Katz & Baohong Sun, 2010, "A simple test for distinguishing between internal reference price theories," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 303-332, September, DOI: 10.1007/s11129-010-9087-7.
• Sergio Meza & K. Sudhir, 2010, "Do private labels increase retailer bargaining power?," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 333-363, September, DOI: 10.1007/s11129-010-9085-9.
• Hai Che & Chakravarthi Narasimhan & V. Padmanabhan, 2010, "Leveraging uncertainty through backorder," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 3, pages 365-392, September, DOI: 10.1007/s11129-010-9086-8.
• Marc Fischer & Peter Leeflang & Peter Verhoef, 2010, "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 4, pages 429-460, December, DOI: 10.1007/s11129-010-9089-5.
• Eyal Biyalogorsky & Oded Koenigsberg, 2010, "Ownership coordination in a channel: Incentives, returns, and negotiations," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 4, pages 461-490, December, DOI: 10.1007/s11129-010-9090-z.
• Kai A.Konrad, 2010, "Merger Profitability in Industries with Brand Portfolios and Loyal Customers," Korean Economic Review, Korean Economic Association, volume 26, pages 5-26.
• Ambarish Chandra & Ulrich Kaiser, 2010, "Targeted Advertising in Magazine Markets," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2010-02, Aug.
• Damien Wilson & Anthony Spawton, None, "The Definition of a Price," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Joëlle Brouard, None, "Producteurs, négociants, cavistes et grandes chaînes. Quelles stratégies prix pour répondre à la crise?," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Aleksandra Pisnik Korda & Boris Snoj, 2010, "Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 8, issue 2, pages 187-205.
• Szabolcs Nagy, 2010, "Functional Food Marketing - The Hungarian Market Case," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 5, issue 01, pages 43-49.
• Stevan Vasiljev & Darko Pantelic, 2010, "Pharmaceutical Market(ing): Theory and Reality," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 6, issue 02, pages 85-91.
• Tanel Mehine, 2010, "Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price," University of Tartu - Faculty of Economics and Business Administration Working Paper Series, Faculty of Economics and Business Administration, University of Tartu (Estonia), number 75.
• Julio J. Rotemberg, 2010, "Persuasion and empathy in salesperson-customer interactions," NBER Working Papers, National Bureau of Economic Research, Inc, number 15975, May.
• Gautam Gowrisankaran & Minsoo Park & Marc Rysman, 2010, "Estimating Network Effects in a Dynamic Environment," Working Papers, NET Institute, number 10-03, May, revised May 2010.
• Eyal Carmi & Gal OEstreicher-Singer & Arun Sundararajan, 2010, "Is Oprah Contagious? Identifying Demand Spillovers in Product Networks," Working Papers, NET Institute, number 10-18, Sep.
• Scott K. Shriver, 2010, "Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol," Working Papers, NET Institute, number 10-20, Oct.
• Bob, Constantin & Grigorescu, Adriana, 2010, "Discriminant Analysis for the Abilities of Public Marketing Specialist s," Apas Papers, Academic Public Administration Studies Archive - APAS, number 108, Jun.
• Simeon Jelev, 2010, "Segmentation of Consumers According to Their Attachment to the Brand and Their Propensity to Switch to Competing Brands (Conceptual and Methodological Framework)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 61-68, Janyary.
• Alexander Valkov, 2010, "Ten Mistakes at the Usage of the SWOT-Analysis in the Strategic Marketing Planning in the Healthcare Institutions," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 93-103, Janyary.
• Alexandar Valkov, 2010, "Ten Mistakes at the Usage of the SWOT - Analysis in the Strategic Marketing Planning in the Healthcare Institutions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 111-121, January.
• Grigoras Elena & Stofor Ovidiu, 2010, "Insurance Consultants Attitude Towards Relationship Marketing Elements," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 721-725, July.
• Pandelica Amalia & Pandelica Ionut & Jianu Eugenia, 2010, "Market Orientation: A Holistic Approch Of The Implementation Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 731-736, July.
• Pantea Carmen & Pop Nicolae Al., 2010, "Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 737-742, July.
• Petrescu Marian & Ioncica Maria & Petrescu Eva-Cristina & Ioncica Diana, 2010, "Les Particularites Du Processus Decisionnel D’Achat Sur Le Marche D’Assurances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 743-748, July.
• Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan, 2010, "Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 755-760, July.
• Popa Adela Laura & Vladoi Anca Daniela, 2010, "Building Patient Loyalty Using Online Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 766-771, July.
• Scridon Mircea Andrei & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2010, "Customer Satisfaction Regarding Bank’S Distribution Channels – The Atm Network," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 772-777, July.
• Serban Corina, 2010, "Marketing Communication In Online Social Programs: Ohanian Model Of Source Credibility," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 778-784, July.
• Turkes (Vînt) Mirela Catalina, 2010, "The Factors That Influence The Romanian Banking Market During Post-Accession Period," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 791-796, July.
• Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius, 2010, "Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 797-802, July.
• Sperdea Natalita Maria & Mazilu Mirela Elena & Marinescu Roxana, 2010, "The Management Of The Optimal Conditions Of Storage - Transport - Trading Of The Food Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1013-1019, December.
• Bulgarea Catalin Nicolae, 2010, "Distribution Of Banking Products And Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1086-1090, December.
• Constantinescu-Dobra Anca, 2010, "Les Valeurs De Marché Des Managers Roumains," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1091-1097, December.
• CRUCERU Gheorghe & SAVOIU Gheorghe & MANEA Constantin, 2010, "Focus-Group And Its Impact In The Questionnaire Of Marketing Research On The Romanian Car Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1098-1105, December.
• Gherman Cristina, 2010, "Direct Sales In The Context Of Romania'S Ue Integration," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1106-1110, December.
• Niculae Sabin Mihai & Balint (Platon) Paul & Toma Sorin, 2010, "The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1117-1121, December.
• Paul Marinescu & Niculae Sabin Mihai & Toma Sorin, 2010, "Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1122-1127, December.
• Platis Magdalena & Baban Eleonora Gabriela, 2010, "The Role Of Marketing In The Education'S Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1128-1132, December.
• Radoviciu Ruxandra & Stremtan Filimon, 2010, "Improving Communication Between Doctors And Patients," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1137-1140, December.
• Sasu Dinu Vlad & Bagaian Nicula Iulia Andrea, 2010, "Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1141-1146, December.
• Serban Corina, 2010, "Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1147-1153, December.
• Souca Maria Luiza, 2010, "Accessible Tourism – The Ignored Opportunity," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 1154-1157, December.