Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

1999

• Steven Tadelis, 1999, "What's in a Name? Reputation as a Tradeable Asset," American Economic Review, American Economic Association, volume 89, issue 3, pages 548-563, June.
• Goettler, R., 1999, "Advertising Rates, Audience Composition, and Competition in the Network Television Industry," GSIA Working Papers, Carnegie Mellon University, Tepper School of Business, number 1999-28.
• Denis, J.-E., 1999, "Comment piloter la fonctions marketing dans les entreprises? Implications pour le secteur du private banking," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 99.08.
• Pacitto, J.C. & Tordjman, F., 1999, "Peut-on parler de marketing dans la tres petite entreprise?," Papers, Institut de Recherche en Gestion. Universite de Paris XII-, number 99.01.
• Isabelle Prim-Allaz & Bernard Pras, 1999, "«Friendly» Complaining Behaviors: Toward A Relational Approach," Post-Print, HAL, number halshs-00470640.
• Liljenberg, Anders, 1999, "The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 1999:6, Oct.
• Hjalmarson, Hanna & Wahlund, Richard, 1999, "Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 1999:8, Oct.
• Fent, Thomas, 1999, "Adaptive agents in the House of Quality," MPRA Paper, University Library of Munich, Germany, number 2835, Jul.
• Fent, Thomas, 1999, "Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market," MPRA Paper, University Library of Munich, Germany, number 2837, Oct.
• Musso, Fabio, 1999, "Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica
  [Channel Relationships and Buying Strategies of British Large Retailers]," MPRA Paper, University Library of Munich, Germany, number 58508, revised 1999.

1998

• Monnoyer-Longe, M.-C., 1998, "Le commerce electronique, une voie de developpement pour les activites de service," Papers, Universite Aix-Marseille III, number 213.
• Denis, J.-E. & Zwick, J.-C. & Czellar, S., 1998, "La recherche marketing dans les entreprises suisses," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 98.12.
• Denis, J.-E. & Zwick, J.-C. & Czellar, S., 1998, "La recherche marketing dans les entreprises suisses: Le cas des unites d'affaires," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 98.21.
• Denis, J.-E. & Czellar, S., 1998, "Les pratiques de recherche marketing des entreprises europeennes?," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 98.24.
• Sigue, S.P. & Duhaime, C.P., 1998, "Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number 98-06.
• Evans, J., 1998, "Marketing or marketing: The Role and Organisation of the Marketing Function in Europe?," Papers, University of Hertfordshire - Business Schoool, number 1998:11.
• Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998, "Price adjustment at multiproduct retailers," Post-Print, HAL, number hal-02385586, Mar.
• Adam J. Fein, 1998, "Understanding evolutionary processes in non-manufacturing industries: Empirical insights from the shakeout in pharmaceutical wholesaling," Journal of Evolutionary Economics, Springer, volume 8, issue 3, pages 231-270.
• Pieters, R. & Baumgartner, H. & Vermunt, J.K. & Bijmolt, T.H.A., 1998, "Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-99.
• Pieters, R. & Warlop, L., 1998, "Visual Attention During Brand Choice : The Impact of Time Pressure and Task Motivation," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-69.
• Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 1998, "The influence of business strategy on market orientation and new product activity," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-91.
• Dellaert, B.G.C. & Brazell, J.D. & Louviere, J.J., 1998, "Variations in consumer choice consistency : The case of attribute-level driven shifts in consistency," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-29.
• Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J. & Timmermans, H.J.P., 1998, "Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-30.
• Dellaert, B.G.C. & Kahn, B., 1998, "How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-64.
• Wedel, M. & Bijmolt, T.H.A., 1998, "Mixed Tree and Spatial Representation of Dissimilarity Judgments," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-109.
• Eva Ventura & Albert Satorra, 1998, "Lyfe-cycle effects on household expenditures: A latent-variable approach," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 354, Oct.
• Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998, "Price adjustment at multiproduct retailers," Managerial and Decision Economics, John Wiley & Sons, Ltd., volume 19, issue 2, pages 81-120, DOI: 10.1002/(SICI)1099-1468(199803)19:2.
• Marija Tomasevic Lisanin, 1998, "Do Croatian Banks Implement Marketing Concept?," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 1, issue 1, pages 109-123, May.
• Levy, Daniel & Dutta, Shantanu & Bergen, Mark & Venable, Robert, 1998, "Price Adjustment at Multiproduct Retailers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 19, issue 2, pages 81-120.

1997

• Czellar, S., 1997, "Capital de marque: concepts, construits et mesures," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 97.16.
• Chillier, C. & Denis, J.E., 1997, "Advertising in China: Trends, Constraints, and Implications for Foreign Firms," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 97.22.
• Froissart, S., 1997, "Thailande: Secteur de l'equipement medical," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-02.
• Froissart, S., 1997, "Belgique: Secteur de l'equipement medical haute technologie," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-03.
• Froissart, S., 1997, "Chili:Secteur de l'equipement medical," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-04.
• Gagne, C., 1997, "Texas: Secteur des vetements," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-07.
• Gagne, C., 1997, "Australie: Secteur de vetements de sport," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-08.
• Gagne, C., 1997, "Belgique: Secteur de vetements de sport," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-09.
• Gagne, C., 1997, "Argentine: Secteur des vetements pour dames," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-10.
• Rodriguez, E., 1997, "Argentine: Secteur de l'equipement pour fermes laitieres," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-11.
• Rodriguez, E., 1997, "Chili: Secteur de materiaux de construction," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-12.
• Rodriguez, E., 1997, "Chili: Secteur des logiciels," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-13.
• Laredo, J., 1997, "Bresil:Secteur des logiciels," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-14.
• Laredo, J., 1997, "Maroc: Secteur de la geomatique," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-15.
• Laredo, J. & Pearson, R., 1997, "Maroc: Secteur de l'environnement," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-16.
• Laredo, J. & Pearson, R., 1997, "Malaisie: Secteur de l'environnement," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-17.
• Laredo, J., 1997, "Tunisie: Secteur de la geomatique," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-18.
• Theriault, V., 1997, "Israel: Secteur de l'environnement," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-19.
• Theriault, V., 1997, "Israel: Secteur de l'equipement medical," Papers, Ecole des Hautes Etudes Commerciales de Montreal-, number g97-20.
• Bowman, D. & Farley, J.U. & Schmittlein, D.C., 1997, "Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services," Papers, Purdue University, Krannert School of Management - Center for International Business Education and Research (CIBER), number 97-003.
• Bellemare, G, 1997, "Marketing et gestion des ressources humaines postmoderne? Vers une transformation du lien social entre les directions d'entreprises, les salaries et les destinataires des biens et de services," Papers, Quebec a Hull - Relations industrielles, number 97-2.
• Seppala, P, 1997, "Food Marketing Reconsidered. An Assessment of the Liberalization of Food Marketing in Sub-Saharan Africa," Research Paper, World Institute for Development Economics Research, number 34.
• Ramarao Desiraju & Sridhar Moorthy, 1997, "Managing a Distribution Channel Under Asymmetric Information with Performance Requirements," Management Science, INFORMS, volume 43, issue 12, pages 1628-1644, December, DOI: 10.1287/mnsc.43.12.1628.
• Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable, 1997, "The Magnitude of Menu Costs: Direct Evidence from Large U. S. Supermarket Chains," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 112, issue 3, pages 791-824.
• Keane, Michael, 1997, "Current Issues in Discrete Choice Modeling," MPRA Paper, University Library of Munich, Germany, number 52515.
• Steve Tadelis, 1997, "What's in a Name? Reputation as a Tradeable Asset," Working Papers, Stanford University, Department of Economics, number 97033, Aug.

1996

• van der Hoek, M. Peter & Chong, Yen Yee, 1996, "Focusing The Baltic Agricultural Sector Towards The New Consumer: Estonia'S Case," MPRA Paper, University Library of Munich, Germany, number 6287.
• Francisco F. R. Ramos, 1996, "Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance," Econometrics, University Library of Munich, Germany, number 9601003, Jan.
• Francisco F. R. Ramos, 1996, "Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System," Econometrics, University Library of Munich, Germany, number 9612004, Dec.
• Francisco F. R. Ramos, 1996, "A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure," Microeconomics, University Library of Munich, Germany, number 9601001, Jan.
• John Huston & Nipoli Kamdar, 1996, "$9.99: Can "Just-Below" Pricing Be Reconciled with Rationality?," Eastern Economic Journal, Eastern Economic Association, volume 22, issue 2, pages 137-145, Spring.
• Elizagarate Gutiérrez, Victoria, 1996, "Marketing de ciudades: una necesidad para los procesos de revitalización," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Erevelles, S. & Rolland, E. & Huntley, C. & Chih-Fen, C. & Horton, V., 1996, "Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions," The A. Gary Anderson Graduate School of Management, The A. Gary Anderson Graduate School of Management. University of California Riverside, number 96-26.
• Denis, J-E, 1996, "Fitting Public Relations into the International Communication Mix," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 96.05.
• Denis, J-E, 1996, "Modelisation du controle des relations publiques en marketing international," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 96.06.
• Denis, J-E & Czellar, S, 1996, "Les Nouvelles Directions de Recherche en Marketing : une Etude Comparative France - Etats-Unis 1989-1994," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 96.23.
• Denis, J-E, 1996, "Les nouvelles critiques du marketing," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 96.26.
• Fry, T.R.L. & Longmire, R., 1996, "A Logit Model of Laudry Detergent Brand Choice in Melbourne," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 17/96.
• Musso, Fabio, 1996, "Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica
  [Power and stability in supplying relationships of British large etailers]," MPRA Paper, University Library of Munich, Germany, number 57969.

1995

• Casado Juan, Fernando, 1995, "Estrategias de Marketing en la economía actual," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Jain, S.P. & Buchanan, B. & Maheswaran, D., 1995, "Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability," Papers, Rochester, Business - Marketing Science, number 95-02.
• Moorthy, S. & Zhao, H., 1995, "Advertising and Quality: An Empirical Analysis," Papers, Rochester, Business - Marketing Science, number 95-04.
• Moorthy, S. & Desiraju, R., 1995, "Manging a Distribution Channel Under Asymmetric Information with Performance Requirements," Papers, Rochester, Business - Marketing Science, number 95-06.
• Elrod, Terry & Keane, Michael, 1995, "A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data," MPRA Paper, University Library of Munich, Germany, number 52434, Feb.
• Carr, J. & Mathewson, F. & Neil Quigley, 1995, "The Economics of Canadian Deposit Insurance," University of Western Ontario, Departmental Research Report Series, University of Western Ontario, Department of Economics, number 9502.
• Horstman, I.J. & MacDonald, G., 1995, "Advertising as a Signal of Product Quality: Compact Disc Players," University of Western Ontario, Departmental Research Report Series, University of Western Ontario, Department of Economics, number 9523.

1994

• Horowitz, Joel & Keane, Michael & Bolduc, Denis & Divakar, Suresh & Geweke, John & Gonul, Fosun & Hajivassiliou, Vassilis & Koppelman, Frank & Matzkin, Rosa & Rossi, Peter & Ruud, Paul, 1994, "Advances in Random Utility Models," MPRA Paper, University Library of Munich, Germany, number 53026.
• Armstrong, J. Scott & Yokum, J. Thomas, 1994, "Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups," MPRA Paper, University Library of Munich, Germany, number 81691, Apr.

1993

• Krickhahn, Thomas, 1993, "Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland," MPRA Paper, University Library of Munich, Germany, number 7234, Sep.
• Armstrong, J. Scott & Coviello, Nicole & Safranek, Barbara, 1993, "Escalation bias: does it extend to marketing?," MPRA Paper, University Library of Munich, Germany, number 81685, Jun.
• Thomas Krickhahn, 1993, "Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland," FFB-Discussionpaper, Research Institute on Professions (Forschungsinstitut Freie Berufe (FFB)), LEUPHANA University Lüneburg, number 07, Sep.

1992

• Kebede, Yohannes, 1992, "Causality and Efficiency in the Coffee Futures Market," MPRA Paper, University Library of Munich, Germany, number 646, Mar, revised 1992.

1991

• María del Pilar Esguerra, 1991, "Colombia, Guatemala y Costa Rica : países cafeteros de la Cuenca del Caribe," Coyuntura Económica, Fedesarrollo, volume 21, issue 1, pages 111-137.

1990

• Armstrong, J. Scott, 1990, "Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis," MPRA Paper, University Library of Munich, Germany, number 81692, Jan.
• Luis E. Rivero M., 1990, "The market: Its modern concept and its teaching-learning process," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, volume 15, issue 5, pages 105-112, January-D.

1988

1987

• Armstrong, J. Scott & Lusk, Edward J., 1987, "Return Postage in Mail Surveys: A Meta Analysis," MPRA Paper, University Library of Munich, Germany, number 81693.

1986

1984

• Jonathan Eaton & Harvey S. Rosen, 1981, "Agency, Delayed Compensation, and the Structure of Executive Remuneration," NBER Working Papers, National Bureau of Economic Research, Inc, number 0777, Oct.

1983

• Eaton, Jonathan & Rosen, Harvey S, 1983, "Agency, Delayed Compensation, and the Structure of Executive Remuneration," Journal of Finance, American Finance Association, volume 38, issue 5, pages 1489-1505, December.

1982

• Jonathan Eaton & Harvey S. Rosen, 1982, "Agency Delayed Compensation, and the Structure of Executive Remuneration," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 533, Sep.

1977

• Armstrong, J. Scott & Overton, Terry S., 1977, "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper, University Library of Munich, Germany, number 81694, Aug.

1975

• Armstrong, J. Scott, 1975, "Monetary incentives in mail surveys," MPRA Paper, University Library of Munich, Germany, number 81695.

1971

• Blattberg, Robert & Sargent, Thomas J, 1971, "Regression with Non-Gaussian Stable Disturbances: Some Sampling Results," Econometrica, Econometric Society, volume 39, issue 3, pages 501-510, May.

1970

• Armstrong, J. Scott, 1970, "An Application of Econometric Models to International Marketing," MPRA Paper, University Library of Munich, Germany, number 81698.

1969

• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013, "Competition for Attention," Working Paper, Harvard University OpenScholar, number 76811, Apr.

122

• Oksana Loginova, 2022, "Branded Websites and Marketplace Selling: Competing during COVID-19," Working Papers, Department of Economics, University of Missouri, number 2202, Jan.

3

• Irandoust, Manuchehr, 2016, "Modelling Consumers' Demand For Organic Food Products: The Swedish Experience," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, volume 4, issue 3, pages 1-13, July, DOI: 10.22004/ag.econ.244388.

1

• Sodano, Valeria & Verneau, Fabio, 2013, "The Many Faces Of Food Sustainability: The Obesity Issue," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, volume 2013, issue 01, March, DOI: 10.22004/ag.econ.166006.

0

• Juan Mejia-Trejo & Oscar Alejandro Espinoza Mercado, 2021, "The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal," Scientia et PRAXIS, AMIDI Editorial, volume 1, issue 2, pages 1-26, July-Dece, DOI: 10.55965/setp.1.02.a1.
• Juan Mejia-Trejo & Ismael Loza Vega, 2021, "Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA," Scientia et PRAXIS, AMIDI Editorial, volume 1, issue 2, pages 27-50, July-Dece, DOI: 10.55965/setp.1.02.a2.
• Juan Mejia-Trejo, 2021, "NOMOFOMO in the health of the Smartphone User for the New Normal: a contribution to the Social Media Health Interaction Theory," Scientia et PRAXIS, AMIDI Editorial, volume 1, issue 2, pages 51-82, July-Dece, DOI: 10.55965/setp.1.02.a3.
• Grebitus, Carola & Peschel, Anne & Hughner, Renee Shaw, 2016, "Drivers of Demand for Specialty Crops: The Example of Arizona-Grown Medjool Dates," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235545, May, DOI: 10.22004/ag.econ.235545.
• Fry, Tim R. L. & Longmire, Ritchard, , "A Logit Model of Laundry Detergent Brand Choice in Melbourne," Department of Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 267919, DOI: 10.22004/ag.econ.267919.
• Mihai Alin Anghel, , "Language patterns that influence behavior," Review of Socio - Economic Perspectives, Reviewsep, number 202210, DOI: https://doi.org/10.19275/RSEP130.
• Farzaneh Soleimani Zoghi, , "An analysis on complaint behaviour of hotel guests in Italy," Review of Socio - Economic Perspectives, Reviewsep, number 202212, DOI: https://doi.org/10.19275/RSEP132.
• Gagandeep Kaur & Monika Rana, , "Organic food products: An analysis of factors affecting the buying behaviour," Review of Socio - Economic Perspectives, Reviewsep, number 202217, DOI: https://doi.org/10.19275/RSEP138.
• Daria Gunina, , "Social media management: Choose measuresof success on Instagram," Review of Socio - Economic Perspectives, Reviewsep, number 202322, DOI: https://doi.org/10.19275/RSEP165.
• Soraya Sedkaoui & Mounia Khelfaoui, , "Challenges for marketing analytics application in Algerian enterprises: An empirical analysis," Review of Socio - Economic Perspectives, Reviewsep, number 202335, DOI: https://doi.org/10.19275/RSEP178.
• Joachim Kaldasch, 2011, "The Product Life Cycle of Durable Goods," Papers, arXiv.org, number 1109.0828, Sep, revised Sep 2015.
• Khabyuk, Olexiy, , "Anforderungen an Marketing- und marketingnahe Kommunikationsberufe in der deutschsprachigen Fachliteratur: Eine explorative Literaturanalyse
  [Requirements for Marketing and Marketing-related Communication Professions in the German-language Literat," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 48.
• Khabyuk, Olexiy, , "Marketingausbildung im Zeichen der Arbeitsmarktfähigkeit und Digitalisierung: Diskussion der Anforderungen an Marketing-Curricula in den angelsächsischen wissenschaftlichen Veröffentlichungen der letzten 40 Jahre
  [Marketing Training in Terms of Em," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 50.
• Khabyuk, Olexiy & Michels, Marvin & Rüdiger, Stefan & Wassiljew, Domenic, , "Wer bist du, Online-Marketing-Manager/in? Ergebnisse einer Stelleninhaberbefragung und einer Stellenanzeigenanalyse
  [Who Are You, Online Marketing Manager? Results of a Jobholder Survey and a Job Ad Analysis]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 51.
• Denk, Maximilian & Khabyuk, Olexiy, , "Wie relevant sind Chatbots als Kommunikations- und Marketinginstrument für Hochschulen? Konzeption und Akzeptanz eines Chatbot-Prototyps für den Master-Studiengang „Kommunikations-, Multimedia- und Marktmanagement“ der Hochschule Düsseldorf
  [How R," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 52.
• Khabyuk, Olexiy, , "Die Berufsbilder der "Social Media Manager" und "Mediaplaner": Nachwuchswissenschaftliche Impulse
  [The Job Profiles of the "Social Media Manager" and "Media Planner": Young Scientific Impulses]," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 54.
• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, , "Competition for Attention," Working Paper, Harvard University OpenScholar, number 312541.
• Thomas Fent, , "Macro And Micro Dynamics In An Artificial Society: An Agent Based Approach," Modeling, Computing, and Mastering Complexity 2003, Society for Computational Economics, number 06.
• Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020, "Conceptual Model Explaining the Impact of Corporate CSR Awareness (Involvement) on Consumer Behavior," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 10612988, Jul.
• Onetiu Daniel Darius, 0000, "Digitalization Of The Buying Process. Social Media Effects On The Consumer," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 11113221.
• Songporn Hansanti, 0000, "Marketing Factor Influence on the Thai Internet Users? Perception of Brand Equity of the AIS Public Company Limited," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 14616258.
• Aleksey Potebnya & Neviana Krasteva, 0000, "Development of a gamified electronic learning resource for children: "Marketing in folk tales and fiction"," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13815827.
• Violeta Neza & Edlira Llazo, 0000, "Consumer e-satisfaction through the use of e-services in the banking sector - changing consumer behavior ( Case study ? e-banking in Albania)," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13815899.
• Marlé van Eyk & Danie Ferreira, 0000, "The characteristics of an online shopping experience within a retail context," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14115925.
• Elvira Vieira & Daniela Silva & Victor Tavares, 0000, "Relevance of Digital Marketing for the Performance of Small and Medium-sized Enterprises: The Case of the Portuguese Footwear Sector," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14316278.
• Neviana Krasteva & Dessislava Alexova, 0000, ""Festina lente" - Hurry slowly for travelers," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416238.
• Neviana Krasteva & Aleksey Potebnia, 0000, "How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416249.
• Teona Tavdishvili & Ekaterine Maglakelidze, 0000, "Generation Y and Z Preferences Regarding Influencer Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716442.
• Tong Su & Liping Zhang & Liping Zhang, 0000, "Determinant of Brand Happiness and Self-Green Brand Congruity as Moderator: A Conceptual Paper," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716496.
• Tong Su & Qichen Zhang & Liping Zhang & Poh-Chuin Teo, 0000, "Assessing the Effect of Environment, Social and Governance on Brand Attachment and Brand Loyalty: A Conceptual Paper," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716500.
• Lyubomir Stoychev & Stefan Raychev, 0000, "Sustainable economic growth through green marketing: A macroeconomic study," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15016516.
• Nanuli Okruashvili, 0000, "Export of Georgian Higher Education Services in the Face of Modern Challenges," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15016749.
• Omobola Ajayi & Oluwabunmi Awokoya, 0000, "The Implication of Content Marketing on Brand Awareness And Brand Engagement among Female Students in Ekiti State University, Nigeria," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15116648.
• Alyssa Shawntay Williams, 0000, "Electronic Word-of-Mouth as Market Signal: The Economic Impact on Consumer Satisfaction and Digital Market Efficiency in South African E-Commerce," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15316875.
• Graham White & Natalia Vila, 0, "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, volume 0, issue , pages 1-23, DOI: 10.1007/s11365-016-0407-6.
• Lehrer, Ehud & Shaiderman, Dimitry, 2026, "Markovian persuasion," Theoretical Economics, Econometric Society, volume 21, issue 1, January.
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