Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2010

• Iacob Cătoiu & Daniel Adrian Gârdan, 2010, "Romanian Consumer Perception Towards Mobile Marketing Campaigns," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-25.
• Diana Dugulan & Virgil Balaure & Ioana Cecilia Popescu & Călin VegheÅŸ, 2010, "Cultural Heritage, Natural Resources And Competitiveness Of The Travel And Tourism Industry In Central And Eastern European Countries," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-26.
• Iulia Iuga & Ruxandra Radoviciu, 2010, "STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-27.
• StremÅ£an Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra, 2010, "Blog Marketing - A Relevent Instrument Of The Marketing Policy," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-29.
• Claudia Olimpia Moisă, 2010, "Aspects Of The Youth Travel Demand," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-8.
• Erkan Akar, 2010, "Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 107-122, January.
• Kerim Banar & Vedat Ekergil, 2010, "Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 39-60, January.
• Umit Alnıacık & Cengiz Yilmaz & Esra Alnıacık, 2010, "Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 85-106, January.
• Serap Cabuk & Hilal Inan & Hatice Dogan Sudas, 2010, "A Study On The Food Retailers’ Environmental Sensitivity," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 3, pages 1-10, September.
• Cagatan Taskin & Omer Akat & Zuheyla Erol, 2010, "Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 3, pages 11-22, September.
• Marko Paliaga & Zeljko Strunje & Hrvoje Pezo, 2010, "The Application Of The Internal Marketing In Companies In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 19, issue 2, pages 211-223, december.
• Elena Lidia Alexa, 2010, "Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Andreia-Gabriela Andrei & Monica Elena Talaba, 2010, "Brand Leadership in the contemporary economy," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Cosmin Ichim, 2010, "The Great Depression and the current crisis: brand-related attitudes," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Luminita Zait & Laura Timiras & Bogdan Nichifor, 2010, "Market orientation – a pertinent solution in reevaluating traditional marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Rodica Boier, 2010, "Multi-dimensional Understanding of the “Product” in the Marketing Decision Process," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Anna Omarini, 2010, "Customer loyalty and retail banks, backing on demand trends," BANCARIA, Bancaria Editrice, volume 12, pages 103-115, December.
• Alexander Valkov, 2010, "Effective Management of Medical Centers," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 48-67.
• Dippold, Katrin & Hruschka, Harald, 2010, "Variable Selection for Market Basket Analysis," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 443, Feb.
• Suzana Markovic & Sanja Raspor, 2010, "Investigating The Perceived Service Quality In Croatian Restaurant Industry Using Dineserv Model," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu Ioan Moisescu, 2010, "An Empirical Investigation Of Romania'S Country Brand As Tourism Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Alexandra Urcan & Smaranda Adina Cosma, 2010, "Benchmarking Elements For Cluj-Napoca Hotel Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniel Serra, 2015, "A New Model for Designing a Product Line Using TURF Analysis," Working Papers, Barcelona School of Economics, number 433, Sep.
• Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010, "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, volume 77, issue 305, pages 172-198, January, DOI: 10.1111/j.1468-0335.2008.00738.x.
• Byung‐Cheol Kim & Jay Pil Choi, 2010, "Customer Information Sharing: Strategic Incentives and New Implications," Journal of Economics & Management Strategy, Wiley Blackwell, volume 19, issue 2, pages 403-433, June, DOI: 10.1111/j.1530-9134.2010.00256.x.
• Jean‐Pierre Dubé & Günter J. Hitsch & Peter E. Rossi, 2010, "State dependence and alternative explanations for consumer inertia," RAND Journal of Economics, RAND Corporation, volume 41, issue 3, pages 417-445, September, DOI: 10.1111/j.1756-2171.2010.00106.x.
• Irina MărunÅ£elu, 2010, "Creating Identities and Promoting the Image of the Metropolitan Areas," CACTUS - The Tourism Journal for Research, Education, Culture and Soul, Bucharest University of Economic Studies, volume 1, issue 1.
• Ed Hopkins, 2010, "Adaptive Learning Models of Consumer Behaviour," Levine's Working Paper Archive, David K. Levine, number 506439000000000346, Dec.
• Ana María Arboleda Arango & Diego Gabriel Enriquez Rodríguez & Alexandra González Delgado, 2010, "El Caso De La Administración Del Tiempo En Los Estudiantes De La Universidad Icesi: Una Guía A Través De Una Investigación Cualitativa," Estudios Gerenciales, Universidad Icesi.
• Silvio Borrero Caldas, 2010, "The Happiness-To-Consumption Ratio: An Alternative Approach In The Quest For Happiness," Estudios Gerenciales, Universidad Icesi.
• José Luis Saavedra Torres, 2010, "Caso De Estudio: Re-Lanzamiento Del Toyota Corolla," Estudios Gerenciales, Universidad Icesi.
• Pedro Barrientos Felipa, 2010, "El marketing del partido político en el gobierno," Revista Semestre Económico, Universidad de Medellín.
• Cecilia Molina Nagles & Johanna Burgos M & Joyce Martínez J & Juan Silvera T, 2010, "APLICACIÓN DE UN ESTUDIO DE MERCADO PARA EL LANZAMENTO DE UN NUEVO PRODUCTO POMM-E" Polvo compacto con extracto de manzana y vitamina E"," Revista Jornadas de Investigación, Universidad de Cartagena.
• Emperatriz Londono Aldana & Yurainy Villero Fortich & Arlyn Cervantes Alonso & Katiana Pérez González, 2010, "Asepsia En Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena.
• Emperatríz Londono Aldana & Julio José Serpa & Migdonia Duncan Ortega & Stephanie Ochoa, 2010, "Estética Y Ambientación De Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena.
• Inés Kuster & Natalia Vila, 2010, "La orientación al mercado y el enfoque relacional: efectos en la innovación y el éxito del textil espanol," Ensayos de Economía, Universidad Nacional de Colombia Sede Medellín, number 8757, May.
• Adrián Saldarriaga Isaza & Eric Concha Munoz, 2010, "Análisis económico de los servicios provistos por una plantación forestal: el caso del eucalipto en Chile," Ensayos de Economía, Universidad Nacional de Colombia Sede Medellín, number 8758, May.
• Augusto Velásquez Forero, 2010, "El fútbol como mercancía simbólica," Ensayos de Economía, Universidad Nacional de Colombia Sede Medellín, number 8795, Nov.
• Gloria Stella Salazar Marín & Javier Pantoja, 2010, "Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?," Revista Ad-Minister, Universidad EAFIT.
• Silvia M. Ceballos, 2010, "Analysis of the stimuli of londoners fashion-oriented impulse buying behaviour," Revista Ad-Minister, Universidad EAFIT.
• Sascha Fuerst, 2010, "Global Value Chains and Local Cluster Development: A Perspective on Domestic Small Enterprises in the 3D-Animation Industry in Colombia," Revista Ad-Minister, Universidad EAFIT.
• Macchiavello, Rocco, 2010, "Development Uncorked: Reputation Acquisition in the New Market for Chilean Wines in the UK," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 7698, Feb.
• Pinson, Christian (ed.), 2010, "L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/5597.
• Gianita BLEOJU & Aida VASILE, 2010, "Relevant Results of Fish Consumer Benefits and Food Safety," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 141-146.
• Nicoleta Cristache & Irina Susanu & Adrian Micu & Angela Eliza Micu, 2010, "Integration Perspectives of the Communication Management within Organizations’ Policy," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 209-215.
• Rym BOUZAABIA & Imene SALEM, 2010, "The Relation between the Consumer’s Knowledge and the Browsing Behavior," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 59-70.
• Alexander S. Kritikos & Christoph Kneiding, 2010, "Microlending: Is There Demand for Such Loans in Germany?," Weekly Report, DIW Berlin, German Institute for Economic Research, volume 6, issue 14, pages 105-111.
• Shinn-Shyr Wang & Christian Rojas & Nathalie Lavoie, 2010, "Buyer Market Power and Vertically Differentiated Retailers," Working Papers, University of Massachusetts Amherst, Department of Resource Economics, number 2010-1, Jan.
• Rouziès, Dominique & Hulland, John & Barclay, Donald W, 2010, "Does marketing and sales integration always pay off? evidence from a social capital perspective," HEC Research Papers Series, HEC Paris, number 933, Oct.
• Inderst, Roman, 2010, "Misselling (financial) products: The limits for internal compliance," Economics Letters, Elsevier, volume 106, issue 1, pages 35-37, January.
• Ching, Andrew T. & Hayashi, Fumiko, 2010, "Payment card rewards programs and consumer payment choice," Journal of Banking & Finance, Elsevier, volume 34, issue 8, pages 1773-1787, August.
• Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010, "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, volume 63, issue 12, pages 1282-1289, December.
• Maruyama, Masayoshi & Trung, Le Viet, 2010, "The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam," Journal of Retailing and Consumer Services, Elsevier, volume 17, issue 1, pages 1-9, DOI: 10.1016/j.jretconser.2009.08.006.
• Jorge Pérez Rubio Aguilar, 2010, "The Role of Salesperson motivation in Driving Company Performance," Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics), Tecnológico de Monterrey, Campus Ciudad de México, volume 4, issue 1, pages 29-43.
• Rajagopal, 2010, "Consumer Culture and Purchase Intentions towards Fashion Apparel," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2010-01-MKT, Dec.
• Rajagopal, 2010, "Orchestration of the Marketing Strategy under Competitive Dynamics," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2010-02-MKT, Dec.
• Rajagopal, 2010, "Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2010-03-MKT, Dec.
• Suleyman Barutcu, 2010, "E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 15-35.
• Ahmet SEKERKAYA & Nihan CIRAK, 2010, "Hedef Pazar Bolumlendirmesine Yonelik Bir Uygulama: 16-29 Yas Grubu Genc Kesimin Sac Jolesi Ambalajina Yonelik Egilimlerine Gore Gruplandirilmasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 239-269.
• Okan Veli SAFAKLI, 2010, "The Impact of Ethical Perceptions of Small and Medium Sized Enterprises (SMEs) on Their Bank Satisfaction and Subsequent Word of Mouth: Case of Northern Cyprus," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 37-51.
• Ayla Ozhan Dedeoglu, 2010, "The Role of Interpretation and Recontextualization in the Adoption of Marketing Management Concepts: The Cases of Market Orientation and CRM," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 53-70.
• Mehmet Aksarayli & Isil Ozgen, 2010, "Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 727-744.
• Kenan GÜLLÜ & Mustafa KACUR, 2010, "Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 3, pages 1055-1083.
• Murat AKYILDIZ, 2010, "Özgüven Duygusu Marka Bagliligini Gercekten Artirir mi?," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 3, pages 933-950.
• Oktay EMIR, 2010, "Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 1245-1256.

2009

• Roman Inderst & Marco Ottaviani, 2009, "Misselling through Agents," American Economic Review, American Economic Association, volume 99, issue 3, pages 883-908, June.
• Igal Hendel & Aviv Nevo & François Ortalo-Magné, 2009, "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," American Economic Review, American Economic Association, volume 99, issue 5, pages 1878-1898, December, DOI: 10.1257/aer.99.5.1878.
• Ori Heffetz & Moses Shayo, 2009, "How Large Are Non-Budget-Constraint Effects of Prices on Demand?," American Economic Journal: Applied Economics, American Economic Association, volume 1, issue 4, pages 170-199, October.
• Leonardo J. Basso & Matthew T. Clements & Thomas W. Ross, 2009, "Moral Hazard and Customer Loyalty Programs," American Economic Journal: Microeconomics, American Economic Association, volume 1, issue 1, pages 101-123, February, DOI: 10.1257/mic.1.1.101.
• Iacob C?toiu & C?lin Veghe?, 2009, "Marketing competencies of trade personnel," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 25, pages 29-40, February.
• Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009, "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 25, pages 9-20, February.
• Alina Filip & Laurentiu-Dan Anghel, 2009, "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 288-297, June.
• Cornelia Prejmerean & Simona Vasilache, 2009, "Study regarding Customer Perception of Healthcare Service Quality in Romanian Clinics, Based on their Profile," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 298-304, June.
• Carmen Balan, 2009, "Major Change in the Quality Management of the Qualitative Market Research," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 314-322, June.
• Nicolae Teodorescu & Aurelia–Felicia Stancioiu & Augustin Mitu, 2009, "Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 412-418, June.
• Dragos Constantin Vasile, 2009, "Customer Contribution to improving Service Quality in the Hospitality Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 441-450, June.
• Horst Todt, 2009, "Some Aspects of the Economic Crisis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue Number Sp, pages 667-674, November.
• Almenberg, Johan & Dreber, Anna, 2009, "When Does The Price Affect The Taste? Results From A Wine Experiment," Working Papers, American Association of Wine Economists, number 51755, Apr, DOI: 10.22004/ag.econ.51755.
• Heffetz, Ori & Shayo, Moses, 2009, "How Large Are Non-Budget-Constraint Effects Of Prices On Demand?," Working Papers, American Association of Wine Economists, number 53882, Jul, DOI: 10.22004/ag.econ.53882.
• de Mello, Luiz & Pires, Ricardo, 2009, "Message On The Bottle: Colours And Shapes Of Wine Labels," Working Papers, American Association of Wine Economists, number 53885, Sep, DOI: 10.22004/ag.econ.53885.
• Barreira, Maria Madalena & Brandao, A.R.W. & Lemos, Jose Pedro Cardoso & Fontes, Magda Aguiar, 2009, "Quality perception of PDO beef producers," Agricultural Economics Review, Greek Association of Agricultural Economists, volume 10, issue 2, pages 1-14, July, DOI: 10.22004/ag.econ.56768.
• Antonopoulou, Lina & Papadas, Christos T. & Targoutzidis, Antonis, 2009, "The Impact Of Socio-Demographic Factors And Political Perceptions On Consumer Attitudes Towards Genetically Modified Foods: An Econometric Investigation," Agricultural Economics Review, Greek Association of Agricultural Economists, volume 10, issue 2, pages 1-15, DOI: 10.22004/ag.econ.58062.
• Langyintuo, Augustine S. & Mwangi, Wilfred & Diallo, Alpha O. & MacRobert, John F. & Dixon, John & Banziger, Marianne, 2009, "An analysis of the challenges of the maize seed industry in eastern and southern Africa," 2009 Conference, August 16-22, 2009, Beijing, China, International Association of Agricultural Economists, number 51713, Aug, DOI: 10.22004/ag.econ.51713.
• Li, Chenguang & Sexton, Richard J., , "Impacts of Retailers’ Pricing Strategies for Produce Commodities on Farmer Welfare," 2009 Conference, August 16-22, 2009, Beijing, China, International Association of Agricultural Economists, number 51720, DOI: 10.22004/ag.econ.51720.
• Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009, "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 41, issue 01, pages 1-13, April, DOI: 10.22004/ag.econ.48747.
• Lusk, Jayson L. & Parker, Natalie, 2009, "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 41, issue 01, pages 1-16, April, DOI: 10.22004/ag.econ.48763.
• Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009, "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 41, issue 3, pages 1-14, December, DOI: 10.22004/ag.econ.56659.
• Steiner, Bodo E., 2009, "The Extent and Nature of Contracting in the Wine Supply-Chain When Moral Hazard is Present," Staff Paper Series, University of Alberta, Department of Resource Economics and Environmental Sociology, number 154127, DOI: 10.22004/ag.econ.154127.
• Bertrand, Marianne & Karlan, Dean S. & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Center Discussion Papers, Yale University, Economic Growth Center, number 47038, Jan, DOI: 10.22004/ag.econ.47038.
• Catalina BUTNARU, 2009, "Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 165-184, November.
• Carmen PUIU, Marieta & STANCIU, Mdlina MANGRA, 2009, "Opinions On Some Specific Aspects Of The Price Strategy In Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 148-154, May.
• Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu, 2009, "Strategic Orientations In Retail Industry During Economic Crises," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 15-21, May.
• Associate Professor Ph.D. Carmen Iordache, 2009, "Guidelines Of Tourism Growth In Urban Areas," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 155-163, May.
• Jenica POPESCU & Dorina POANTA, 2009, "The banking marketing in sustainability conditions," Finante - provocarile viitorului (Finance - Challenges of the Future), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 9, pages 140-144, May.
• Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu, 2009, "The brand – an increasing factor of a tourist destination’s competitiveness," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 151-156, November.
• Cristina Leovaridis, 2009, "Human resources management in advertising agency," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 157-167, November.
• Assist. Prof. Ph.D Anita Ciunova-Suleska, 2009, "The Beer Brands On The Macedonian Market: How Are They Perceived?," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 12, pages 97-104, April.
• Assist. Ph.D Kulcsár Erika & Economist Süto Gábor, 2009, "Unemployment Issues In Baraolt Region," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13, pages 130-135, NOVEMBER.
• Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion, 2009, "Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13, pages 144-153, NOVEMBER.
• Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta, 2009, "Retail Marketing Instruments – An Analytic Approach," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13S, pages 85-96, November.
• Iacob Catoiu & Tudor Edu, 2009, "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-42.
• Diana Balan & Virgil Balaure & Călin Veghes, 2009, "Travel And Tourism Competitiveness Of The World'S Top Tourism Destinations: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-43.
• Călin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu, 2009, "European Union Consumers' Views On The Protection Of Their Personal Data: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-44.
• Domenico Consoli, 2009, "Emotions That Influence Purchase Decisions And Their Electronic Processing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-45.
• Rodica Minciu & Claudia Olimpia Moisa, 2009, "Fundamental Aspects Regarding Youth And Their Decision To Practice Tourism," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-46.
• Lucretia Mariana Constantinescu & Ioana Raluca Goldbach & Gratiela Gavrila, 2009, "Culture - Major Determinant Of The European Consumer Behavior," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-47.
• Maria Popa & Mihaela Vica & Roxana Axinte & Mirel Glevitzky & Simona Varvara, 2009, "Study Concerning The Honey Qualities In Transylvania Region," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-49.
• Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009, "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-50.
• Joanna A. Kwiatkowska, 2009, "Viral Marketing In The Internet. Characteristics Of An Effective Virus.," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-51.
• Cristina Dinu, 2009, "Marketing On The Construction Market In A Economic Crisis," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-52.
• Andreea Muntean & Lucia Cabulea & Dan Danuletiu, 2009, "The Brand: One Of The University'S Most Valuable Asset," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-54.
• Ruxandra Radoviciu & Filimon Stremtan, 2009, "Companies With Market Positioning Brands," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-55.
• Mehpare Togay Argan, 2009, "Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 1, pages 1-18, June.
• Veysel Yilmaz & H. Eray Celik & Ceren Yagizer, 2009, "Investigating The Effects Of Environmental Sensitivity And Environmental Behavior On Ecological Product Buying Behavior Through Structural Equation Modeling," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 1-14, December.
• AyÅŸe Sahin & Ozlem Kor, 2009, "A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 105-126, December.
• Serkan Kılıc, 2009, "Marketing Strategies Of Private Label Products And A Field Research On Retail Food Enterprises In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 49-82, December.
• Raduly Istvan & Partenie Dumbrava, 2009, "Agricultural Direct Marketing And Rural Development," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihaela Tutunea, 2009, "Internet Users - Statistical Picture, Comparisons And Trends," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Smaranda Adina Cosma, 2009, "Romanian Tourist Brand," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Oana Preda & Iulia Furdui, 2009, "THE CHALLENGES OF SMEs IN MODERN MARKETING," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ofer Azar, 2009, "Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese," Working Papers, Ben-Gurion University of the Negev, Department of Economics, number 0907.
• Vitanova Gordana & Tatjana Spaseska, 2009, "Cost Quality Management," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, volume 1, pages 141-146, May.