Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2010

• Benjamin Polak & Rupert Stadler & Mark Heitmann & Andreas Herrmann & Marc Cäsar & Jan Landwehr, 2010, "Aufpreise oder Gesamtpreise? Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten," Schmalenbach Journal of Business Research, Springer, volume 62, issue 8, pages 911-932, December, DOI: 10.1007/BF03373683.
• Fatos UKAJ, 2010, "Marketing Concept As A Tool For Development Of Tourism In Kosovo," Journal of Advanced Research in Management, ASERS Publishing, volume 1, issue 1, pages 57-62.
• Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger, 2010, "The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 3, issue 2, pages 79-97, December.
• Rosario Laratta & Chris Mason, 2010, "Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law," Euricse Working Papers, Euricse (European Research Institute on Cooperative and Social Enterprises), number 1006.
• Dekhili, S. & Cohen, E. & Sirieix, L., 2010, "Apports de la méthode "Best Worst" à l'analyse interculturelle des critères de choix des consommateurs : cas de l'huile d'olive," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201006.
• Daniel Serra, 2010, "Implementing TURF analysis through binary linear programming," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1197, Feb, revised Nov 2012.
• Kalyan Talluri, 2010, "A randomized concave programming method for choice network revenue management," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1215, Apr, revised Oct 2011.
• Sumit Kunnumkal & Kalyan Talluri & Huseyin Topaloglu, 2010, "Network revenue management with product-specific no-shows," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1243, Oct, revised May 2011.
• Adriana GRIGORESCU, 2010, "Marketing For Scientific Research – A Challenge Of Romanian Researchers," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 1, issue 1, pages 8-12, January-J.
• Daniela Favaretto & Paola Pellegrini, 2010, "Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 205, Nov.
• Natalia Nehrebecka & Sylwia Grudkowska, 2010, "Application of epsilon method to modeling expectations in construction," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2010-01.
• Ian M. McCarthy & Rusty Tchernis, 2010, "Search costs and Medicare plan choice," Health Economics, John Wiley & Sons, Ltd., volume 19, issue 10, pages 1142-1165, October, DOI: 10.1002/hec.1539.
• Greg M Allenby (ed.), 2010, "Perspectives on Promotion and Database Marketing:The Collected Works of Robert C Blattberg," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7442, ISBN: ARRAY(0x6d1edd28).
• Frank P Jozsa Jr, 2010, "The National Basketball Association:Business, Organization and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7822, ISBN: ARRAY(0x6cebb128).
• Joe Tidd (ed.), 2010, "Gaining Momentum:Managing the Diffusion of Innovations," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p625, ISBN: ARRAY(0x6d164790).
• Robert Blattberg & Thomas Sargent, 2010, "Regression With Non-Gaussian Stable Disturbances: Some Sampling Results," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg, 2010, "Evaluation Of The Power Of The Durbin-Watson Statistic For Non-First Order Serial Correlation Alternatives," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Nicholas J. Gonedes, 2010, "A Comparison of the Stable and Student Distributions as Statistical Models for Stock Prices," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Subrata K. Sen, 2010, "Market Segments and Stochastic Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert Blattberg & Thomas Buesing & Peter Peacock & Subrata Sen, 2010, "Identifying the Deal Prone Segment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg, 2010, "The Design of Advertising Experiments Using Statistical Decision Theory," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Gary D. Eppen & Joshua Lieberman, 2010, "A Theoretical And Empirical Evaluation Of Price Deals For Consumer Nondurables," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Kenneth J. Wisniewski, 2010, "Price-Induced Patterns Of Competition," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Edward I. George, 2010, "Shrinkage Estimation of Price and Promotional Elasticities: Seemingly Unrelated Equations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Richard Briesch & Edward J. Fox, 2010, "How Promotions Work," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert Blattberg & John Golanty, 2010, "Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Thomas Buesing & Subrata K. Sen, 2010, "Segmentation Strategies For New National Brands," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & John Deighton, 2010, "Manage Marketing by the Customer Equity Test," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Stephen J. Hoch, 2010, "Database Models And Managerial Intuition: 50% Model + 50% Manager," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Jacquelyn S. Thomas & Robert C. Blattberg & Edward J. Fox, 2010, "Recapturing Lost Customers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Edward C. Malthouse & Robert C. Blattberg, 2010, "Can We Predict Customer Lifetime Value?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Robert C. Blattberg & Abel P. Jeuland, 2010, "A Micromodeling Approach To Investigate The Advertising-Sales Relationship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Byung-Do KIM & Robert C. BLATTBERG & Peter E. ROSSI, 2010, "Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Vishal P. Singh & Karsten T. Hansen & Robert C. Blattberg, 2010, "Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Greg M Allenby, "Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg".
• Francois FULCONIS & Jean-Laurent VIVIANI, 2010, "Purchasing Modalities and Consumption of Wines in Romania: A Segmentation Proposal," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 1(9), pages 27-40.
• Costinel DOBRE, 2010, "Thoughts on the Chameleon Consumer and the Chaotic Marketing," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 2(10), pages 73-78.
• Cristian DUTU, 2010, "Cross-Functional Processes in Customer Relationship Management," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 2(10), pages 79-84.
• Francois CASSIERE & Gilles PACHE, 2010, "Internationalization of Large Retailers and Cross-Cultural Determinants – The Singular Trajectory of Carrefour in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 3(11), pages 129-138.
• Gianita BLEOJU, 2010, "Design Challenges for Innovation Management on Agro-Food Sector," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 3, issue 4(12), pages 247-262.
• Josipa Špoljarić, 2010, "Istraživanje o konzumaciji meda za potrebe prodaje u pčelarstvu," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1009, Nov.
• Dragana-Meggy Hubak, 2010, "Marketinška dimenzija društveno odgovornog poslovanja," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1010, Nov.
• Nagy, Szabolcs, 2010, "Functional Food Marketing - The Hungarian Market Case," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 5, issue 1, pages 43-49.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2010, "Holiday Price Rigidity and Cost of Price Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 77, issue 305, pages 172-198.
• Herold, Jörg & Völker, Lutz, 2010, "Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2010,2.
• Bielefeldt, Jonas, 2010, "Risikomanagement unter Marketinggesichtspunkten," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 01/2010.
• Koehler, Philip & Kraemer, Jan & Anandasivam, Arun, 2010, "Cloud Computing: New Business Opportunities for Telecommunications Companies?," 21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation, International Telecommunications Society (ITS), number 20.
• Cleff, Thomas & Fischer, Lena & Sepúlveda, César & Walter, Nadine, 2010, "How global are global brands? An empirical brand equity analysis," Beiträge der Hochschule Pforzheim, Pforzheim University, number 136.
• Wiebach, Nicole & Hildebrandt, Lutz, 2010, "Context effects as customer reaction on delisting of brands," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2010-056.
• Roos, Melanie & Gassert, Anna, 2010, "Der Einfluss der Wirtschaftskrise auf das Kaufverhalten - eine empirische Analyse im B2C-Bereich," Tübinger Diskussionsbeiträge, University of Tübingen, School of Business and Economics, number 329.
• Konrad, Kai A., 2010, "Merger profitability in industries with brand portfolios and loyal customers," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism", WZB Berlin Social Science Center, number SP II 2010-08.
• Chandra, Ambarish & Kaiser, Ulrich, 2010, "Targeted advertising in magazine markets," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 10-063.
• Daniel W. Elfenbein & Brian McManus, 2010, "A Greater Price for a Greater Good? Evidence That Consumers Pay More for Charity-Linked Products," American Economic Journal: Economic Policy, American Economic Association, volume 2, issue 2, pages 28-60, May.
• Guy David & Sara Markowitz & Seth Richards-Shubik, 2010, "The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation," American Economic Journal: Economic Policy, American Economic Association, volume 2, issue 4, pages 1-25, November.
• David Dranove & Ginger Zhe Jin, 2010, "Quality Disclosure and Certification: Theory and Practice," Journal of Economic Literature, American Economic Association, volume 48, issue 4, pages 935-963, December.
• Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip, 2010, "Setting Fair Prices – Fundamental Principle Of Sustainable Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 27, pages 115-128, February.
• Constanţa-Nicoleta Bodea & Cetin Elmas & Ana Tănăsescu & Maria Dascălu, 2010, "An Ontological-based Model for Competences in Sustainable Development Projects: a Case Study for Project’s Commercial Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 27, pages 177-189, February.
• Nicolae Istudor & Raluca Andreea Ion & Irina Elena Petrescu, 2010, "Research on Consumers’ Self-Protection through a Healthy Diet," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 28, pages 436-443, June.
• Carmen Bălan, 2010, "Alternative Dispute Resolution through Mediation in Romanian Retail Banking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 28, pages 504-518, June.
• Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija, 2010, "Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 12, issue 28, pages 634-649, June.
• Akaichi, Faiçal & Nayga, Rodolfo M., Jr. & Gil, Jose Maria, 2010, "On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association, number 60983, DOI: 10.22004/ag.econ.60983.
• Garcia-Jimenez, Carlos I. & Mishra, Ashok K., , "Determinants of Meats Purchase Behavior by Ethnic Groups," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association, number 61073, DOI: 10.22004/ag.econ.61073.
• Wang, Shinn-Shyr & Rojas, Christian & Lavoie, Nathalie, 2010, "Local Buyer Market Power and Horizontally Differentiated Manufacturers," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association, number 61990, May, DOI: 10.22004/ag.econ.61990.
• Schrock, Rebecca, 2010, "Determinants Of The Demand For Organic And Conventional Fresh Milk In Germany– An Econometric Analysis," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists, number 116387, DOI: 10.22004/ag.econ.116387.
• Gellynck, Xavier & Kuhne, Bianka & Van Wezemael, Lynn & Verbeke, Wim, 2010, "Translating Latent Trends In Food Consumer Behavior Into New Products," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists, number 116422, DOI: 10.22004/ag.econ.116422.
• Kiesel, Kristin & Villas-Boas, Sofia Berto, 2010, "Can Information Costs Affect Consumer Choice?—Nutritional Labels in a Supermarket Experiment—," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany, European Association of Agricultural Economists, number 116433, DOI: 10.22004/ag.econ.116433.
• Camarena-Gomez, Dena M. & Sanjuan-Lopez, Ana Isabel, 2010, "Preferencias hacia el origen de un alimento étnico y la influencia de variables psicográficas," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 10, issue 01, pages 1-29, DOI: 10.22004/ag.econ.94333.
• Banterle, Alessandro & Cavaliere, Alessia & Stranieri, Stefanella & Carraresi, Laura, 2010, "The Relationship between Innovation and Marketing in SMEs in the EU Food Sector," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria, International European Forum on System Dynamics and Innovation in Food Networks, number 100589, Oct, DOI: 10.22004/ag.econ.100589.
• Palma, Marco A. & Collart, Alba J. & Hall, Charles R., 2010, "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida, Southern Agricultural Economics Association, number 56332, DOI: 10.22004/ag.econ.56332.
• Oluseye Olaleke Ogunnaike & Rowland E.K Worlu, 2010, "Agenda For Marketing Excellence In The Deregulated Petroleum Down-Stream Sector," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 57, pages 391-398, november.
• Pradeep KAUTISH, 2010, "Empirical Study On Influence Of Extraversion On Consumer Passion And Brand Evangelism With Word-Of-Mouth Communication," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 6, pages 187-198, December.
• Consuelo García de la Torre, 2010, "The End-Customer’S Perception About The Electronic Product Code (Epc) At A Retailer," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 38, pages 27-39, May.
• Assoc. Prof. Liviu Ion Ciora Ph. D & Lect. Ion Buligiu Ph. D, 2010, "Techniques Used In Search Engine Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 38, pages 1-8, May.
• Prof. Valentin Litoiu Ph. D & Student Vlad Litoiu & Student Mircea Litoiu, 2010, "Rfid And Information Systems In Commerce," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 38, pages 1-8, May.
• Prof. Filimon Stremţan Ph.D & Assist. Silvia-Ştefania Mihalache Author-Workplace-Name:“1 Decembrie 1918” University of Alba Iulia Faculty of Science Alba Iulia, Romania, 2010, "Considerations On Social Marketing In Romania," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-10, May.
• Emanuela Maria Avram & Iulia Furdui & Ioana Preda, 2010, "Emerging Risks In Bank Credit Activity In Terms Of Financial Banking Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-10, May.
• Lect. Laura Dindire Ph. D & Lect. Cristina Gănescu Ph. D, 2010, "Analysis Of Business Promotion Systems Implementation Within Exporting Romanian Companies," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru, 2010, "Promoting Private Equity Funds," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Silvia-Mihaela Pavel Ph. D Student, 2010, "Advertising Communication During Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student, 2010, "How To Manage A Public Relations Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Daniela Adriana Bălan, Ph. D & Lect. Loredana Popescu, Ph. D Student, 2010, "The Role Of Culture In U.S. Regarding Consumer Behavior," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics, 2010, "Quality And Performance In Academic Education From The Perspective Of Strategic Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student, 2010, "Marketing Communications As A Strategic Function Of Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-6, May.
• Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D., 2010, "Customer Loyalty - The Major Goal Of Customer Relationship Management," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-7, May.
• Assist. Silvia Puiu Ph. D Student, 2010, "Tendencies Regarding The Demand For Retailers’ Products And Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-7, May.
• Ovidiu I. MOISESCU & Andrej BERTONCELJ, 2010, "A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 137-145, May.
• Eugen BURDUS & Cristina ALPOPI, 2010, "The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 49-56, May.
• Afsar BILAL, 2010, "Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 73-90, May.
• Dejene Mamo BEKANA, 2010, "Determinants Of Consumer Preferences In Addis Ababa Restaurants," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 192-210, November.
• Anubhav Anand MISHRA, 2010, "Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 229-246, November.
• Cristina LEOVARIDIS, 2010, "Comparative Aspects Regarding Consumption And Consumers In European Countries," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 247-257, November.
• Ashish GUPTA, 2010, "A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 258-272, November.
• Erika KULCSÁR, 2010, "Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 317-322, November.
• Assist. Ph.D Kulcsár Erika, 2010, "The Bivariate Analysis Between The Variables That Define The Investigated Tourist Population In The Center Development Region And The Other Important Tourist Variables," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 14, pages 110-117, April.
• Ph.D Student Patricea Elena Bertea, 2010, "Perceived Risk And Consumer Protection Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 14S, pages 43-54, April.
• Assoc. Prof. Ph.D Edelhauser Eduard & Lect. Ph.D Dobre-Baron Oana, 2010, "Overview On Using Advanced Management Methods," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 14S, pages 75-82, April.
• Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor, 2010, "Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 15, pages 72-77, November.
• Claudia Olimpia Moisă, 2010, "The Distinctiveness Of The Youth Travel Product," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-16.
• Iacob Cătoiu & Daniel Adrian Gârdan, 2010, "Romanian Consumer Perception Towards Mobile Marketing Campaigns," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-25.
• Diana Dugulan & Virgil Balaure & Ioana Cecilia Popescu & Călin VegheÅŸ, 2010, "Cultural Heritage, Natural Resources And Competitiveness Of The Travel And Tourism Industry In Central And Eastern European Countries," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-26.
• Iulia Iuga & Ruxandra Radoviciu, 2010, "STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-27.
• StremÅ£an Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra, 2010, "Blog Marketing - A Relevent Instrument Of The Marketing Policy," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-29.
• Claudia Olimpia Moisă, 2010, "Aspects Of The Youth Travel Demand," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-8.
• Erkan Akar, 2010, "Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 107-122, January.
• Kerim Banar & Vedat Ekergil, 2010, "Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 39-60, January.
• Umit Alnıacık & Cengiz Yilmaz & Esra Alnıacık, 2010, "Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 85-106, January.
• Serap Cabuk & Hilal Inan & Hatice Dogan Sudas, 2010, "A Study On The Food Retailers’ Environmental Sensitivity," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 3, pages 1-10, September.
• Cagatan Taskin & Omer Akat & Zuheyla Erol, 2010, "Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 3, pages 11-22, September.
• Marko Paliaga & Zeljko Strunje & Hrvoje Pezo, 2010, "The Application Of The Internal Marketing In Companies In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 19, issue 2, pages 211-223, december.
• Elena Lidia Alexa, 2010, "Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Andreia-Gabriela Andrei & Monica Elena Talaba, 2010, "Brand Leadership in the contemporary economy," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Cosmin Ichim, 2010, "The Great Depression and the current crisis: brand-related attitudes," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Luminita Zait & Laura Timiras & Bogdan Nichifor, 2010, "Market orientation – a pertinent solution in reevaluating traditional marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Rodica Boier, 2010, "Multi-dimensional Understanding of the “Product” in the Marketing Decision Process," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Anna Omarini, 2010, "Customer loyalty and retail banks, backing on demand trends," BANCARIA, Bancaria Editrice, volume 12, pages 103-115, December.
• Alexander Valkov, 2010, "Effective Management of Medical Centers," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 48-67.
• Dippold, Katrin & Hruschka, Harald, 2010, "Variable Selection for Market Basket Analysis," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 443, Feb.
• Suzana Markovic & Sanja Raspor, 2010, "Investigating The Perceived Service Quality In Croatian Restaurant Industry Using Dineserv Model," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu Ioan Moisescu, 2010, "An Empirical Investigation Of Romania'S Country Brand As Tourism Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Alexandra Urcan & Smaranda Adina Cosma, 2010, "Benchmarking Elements For Cluj-Napoca Hotel Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniel Serra, 2015, "A New Model for Designing a Product Line Using TURF Analysis," Working Papers, Barcelona School of Economics, number 433, Sep.
• Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010, "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, volume 77, issue 305, pages 172-198, January, DOI: 10.1111/j.1468-0335.2008.00738.x.
• Byung‐Cheol Kim & Jay Pil Choi, 2010, "Customer Information Sharing: Strategic Incentives and New Implications," Journal of Economics & Management Strategy, Wiley Blackwell, volume 19, issue 2, pages 403-433, June, DOI: 10.1111/j.1530-9134.2010.00256.x.
• Jean‐Pierre Dubé & Günter J. Hitsch & Peter E. Rossi, 2010, "State dependence and alternative explanations for consumer inertia," RAND Journal of Economics, RAND Corporation, volume 41, issue 3, pages 417-445, September, DOI: 10.1111/j.1756-2171.2010.00106.x.
• Ed Hopkins, 2010, "Adaptive Learning Models of Consumer Behaviour," Levine's Working Paper Archive, David K. Levine, number 506439000000000346, Dec.
• Ana María Arboleda Arango & Diego Gabriel Enriquez Rodríguez & Alexandra González Delgado, 2010, "El Caso De La Administración Del Tiempo En Los Estudiantes De La Universidad Icesi: Una Guía A Través De Una Investigación Cualitativa," Estudios Gerenciales, Universidad Icesi.
• Silvio Borrero Caldas, 2010, "The Happiness-To-Consumption Ratio: An Alternative Approach In The Quest For Happiness," Estudios Gerenciales, Universidad Icesi.
• José Luis Saavedra Torres, 2010, "Caso De Estudio: Re-Lanzamiento Del Toyota Corolla," Estudios Gerenciales, Universidad Icesi.
• Pedro Barrientos Felipa, 2010, "El marketing del partido político en el gobierno," Revista Semestre Económico, Universidad de Medellín.
• Cecilia Molina Nagles & Johanna Burgos M & Joyce Martínez J & Juan Silvera T, 2010, "APLICACIÓN DE UN ESTUDIO DE MERCADO PARA EL LANZAMENTO DE UN NUEVO PRODUCTO POMM-E" Polvo compacto con extracto de manzana y vitamina E"," Revista Jornadas de Investigación, Universidad de Cartagena.
• Emperatriz Londono Aldana & Yurainy Villero Fortich & Arlyn Cervantes Alonso & Katiana Pérez González, 2010, "Asepsia En Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena.
• Emperatríz Londono Aldana & Julio José Serpa & Migdonia Duncan Ortega & Stephanie Ochoa, 2010, "Estética Y Ambientación De Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena.
• Inés Kuster & Natalia Vila, 2010, "La orientación al mercado y el enfoque relacional: efectos en la innovación y el éxito del textil espanol," Ensayos de Economía, Universidad Nacional de Colombia Sede Medellín, number 8757, May.
• Adrián Saldarriaga Isaza & Eric Concha Munoz, 2010, "Análisis económico de los servicios provistos por una plantación forestal: el caso del eucalipto en Chile," Ensayos de Economía, Universidad Nacional de Colombia Sede Medellín, number 8758, May.
• Augusto Velásquez Forero, 2010, "El fútbol como mercancía simbólica," Ensayos de Economía, Universidad Nacional de Colombia Sede Medellín, number 8795, Nov.
• Gloria Stella Salazar Marín & Javier Pantoja, 2010, "Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?," Revista Ad-Minister, Universidad EAFIT.
• Silvia M. Ceballos, 2010, "Analysis of the stimuli of londoners fashion-oriented impulse buying behaviour," Revista Ad-Minister, Universidad EAFIT.
• Sascha Fuerst, 2010, "Global Value Chains and Local Cluster Development: A Perspective on Domestic Small Enterprises in the 3D-Animation Industry in Colombia," Revista Ad-Minister, Universidad EAFIT.
• Macchiavello, Rocco, 2010, "Development Uncorked: Reputation Acquisition in the New Market for Chilean Wines in the UK," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 7698, Feb.