Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2014

• Svilen Ivanov, 2014, "Marketing Effectiveness Of Small Firms Investments," Business & Management Compass, University of Economics Varna, issue 2, pages 42-52.
• Krasimira Yancheva, 2014, "Aspects Of Improving Festival Tourism In Bulgaria," Business & Management Compass, University of Economics Varna, issue 4, pages 52-66.
• Łapczyński Mariusz, 2014, "Hybrid C&RT-Logit Models In Churn Analysis," Folia Oeconomica Stetinensia, Sciendo, volume 14, issue 2, pages 37-52, December, DOI: 10.1515/foli-2015-0006.
• Senay Oguztimur & Ulun Akturan, 2014, "The Development and Change in City Branding: A Content Analysis of the Literature," ERSA conference papers, European Regional Science Association, number ersa14p682, Nov.
• V. Aslihan Nasir & Fahri Karakaya, 2014, "Underlying Motivations of Organic Food Purchase Intentions," Agribusiness, John Wiley & Sons, Ltd., volume 30, issue 3, pages 290-308, June.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2014, "Understanding Mechanisms Underlying Peer Effects: Evidence From a Field Experiment on Financial Decisions," Econometrica, Econometric Society, volume 82, issue 4, pages 1273-1301, July.
• Russell S Winer & Scott A Neslin (ed.), 2014, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128, ISBN: ARRAY(0x6cc7d7c8).
• Scott A. Neslin & Russell S. Winer, 2014, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2014, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2014, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller, 2014, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens, 2014, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2014, "Market Structure Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2014, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2014, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Richard Staelin & Eunkyu Lee, 2014, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2014, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2014, "Digital and Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Donald R. Lehmann & Peter N. Golder, 2014, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2014, "Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2014, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2014, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Kusum L. Ailawadi & Sunil Gupta, 2014, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Müller, Stephan & Götz, Georg, 2014, "Quality competition and entry deterrence: When to launch an extra brand," University of Göttingen Working Papers in Economics, University of Goettingen, Department of Economics, number 223.
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014, "Brand Differentiation in German Online Job Boards," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 17-25.
• Young, Andrew T. & Levy, Daniel, 2014, "Explicit Evidence of an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 30, issue 4, pages 804-832.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014, "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 49-56.
• Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 104540, Nov.
• Strassl, Johann & Schicker, Günter, 2014, "Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?," Weidener Diskussionspapiere, University of Applied Sciences Amberg-Weiden (OTH), number 38.
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014, "Brand Differentiation in German Online Job Boards," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014, "Critical Success Factors for Online-Shops of Drugstores," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 17-25.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014, "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 49-56.
• Feicht, Robert & Grimm, Veronika & Seebauer, Michael, 2014, "An experimental study of corporate social responsibility through charitable giving in Bertrand markets," FAU Discussion Papers in Economics, Friedrich-Alexander University Erlangen-Nuremberg, Institute for Economics, number 03/2014.
• Kihm, Alex & Vance, Colin, 2014, "The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis," Ruhr Economic Papers, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen, number 521, DOI: 10.4419/86788596.
• Kiefer, Stephanie, 2014, "Are riding club members willing to pay or work for an overall quality improvement?," Discussion Papers of the Institute for Organisational Economics, University of Münster, Institute for Organisational Economics, number 1/2014.
• Claussen, Jörg & Engelstätter, Benjamin & Ward, Michael R., 2014, "Susceptibility and influence in social media word-of-mouth," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 14-129.
• Elvira Fetahu, 2014, "Does Marketing Relate To Finance? – “Marketing Is Finance?” Theoretical Perception," European Journal of Business and Economics, Central Bohemia University, volume 9, issue 2, pages 5011:9-5011, November, DOI: 10.12955/ejbe.v9i2.501.
• Lucia Vilčeková, 2014, "Consumer Ethnocentrism And Consumer Associations With Slovak Brands," CBU International Conference Proceedings, ISE Research Institute, volume 2, issue 0, pages 107-112, July, DOI: 10.12955/cbup.v2.452.
• Matthew Gentzkow, 2014, "Trading Dollars for Dollars: The Price of Attention Online and Offline," American Economic Review, American Economic Association, volume 104, issue 5, pages 481-488, May.
• Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan, 2014, "Growth, Adoption, and Use of Mobile E-Commerce," American Economic Review, American Economic Association, volume 104, issue 5, pages 489-494, May.
• Dina Mayzlin & Yaniv Dover & Judith Chevalier, 2014, "Promotional Reviews: An Empirical Investigation of Online Review Manipulation," American Economic Review, American Economic Association, volume 104, issue 8, pages 2421-2455, August.
• Craig L. Garthwaite, 2014, "Demand Spillovers, Combative Advertising, and Celebrity Endorsements," American Economic Journal: Applied Economics, American Economic Association, volume 6, issue 2, pages 76-104, April.
• Ran Spiegler, 2014, "Competitive Framing," American Economic Journal: Microeconomics, American Economic Association, volume 6, issue 3, pages 35-58, August.
• Šárka Velcovská & Tomáš Sadílek, 2014, "The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 228-228, February.
• Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014, "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 1-26, February.
• Andreea Ionescu & Laurentiu-Dan Anghel & Gheorghe Jinga, 2014, "Organizations` Responsibility in Maintaining the Security of Personal Data posted Online by Romanian Consumers: an Exploratory Analysis of Facebook and Linkedin," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 273-273, February.
• Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014, "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 289-289, February.
• Claudiu-Catalin Munteanu & Dorian-Laurentiu Florea & Andreea Pagalea, 2014, "The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 1-58, February.
• Gabriela Tigu & Claudia-Elena Tuclea & Diana-Maria Vrânceanu & Dragos-Constantin Vasile, 2014, "The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 1-73, February.
• Carmen Balan, 2014, "Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 36, pages 452-452, May.
• Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina, 2014, "Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 36, pages 470-470, May.
• Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stancioiu & Elena Matei, 2014, "Modelling the Image Research of a Tourism Destination," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1076-1076, August.
• Irina-Virginia Dragulanescu & Gabriela Cecilia Stanciulescu & Ion Andrei & Timea-Anca Stan, 2014, "European Cultural and Touristic Heritage: Sighisoara vs. Verona," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1160-1160, August.
• Ovidiu I. Moisescu & Oana A. Gica, 2014, "The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1191-1191, August.
• Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014, "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1279-1279, August.
• Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis, 2014, "Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 37, pages 827-827, August.
• Mihai-Florin Bacila & Marcel Ciprian Pop & Mircea Andrei Scridon & Raluca Ciornea, 2014, "Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 37, pages 841-841, August.
• Bi, Xiang & House, Lisa & Gao, Zhifeng, 2014, "Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota, Agricultural and Applied Economics Association, number 170266, May, DOI: 10.22004/ag.econ.170266.
• Ferrier, Peyton, 2014, "Food in Popular Literature," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, volume 29, issue 01, pages 1-6, DOI: 10.22004/ag.econ.168246.
• Verbeke, Wim & Rutsaert, Pieter & Barnett, Julie & Gaspar, Rui & Marcu, Afrodita & Pieniak, Zuzanna & Seibt, Beate & Fletcher, Dave & Lima, Luisa, 2014, "Consumers’ Online Deliberation about Food-Related Risks and Benefits: The Case of Red Meat," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada, Agricultural and Applied Economics Association, number 180069, Jul, DOI: 10.22004/ag.econ.180069.
• Marcos Matás, Gustavo & Hernández Espallardo, Miguel & Arcas-Lario, Narciso, None, "La disposición a invertir en cooperativas agroalimentarias: el papel de la heterogeneidad y el oportunismo de los socios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 14, issue 01, pages 1-19, DOI: 10.22004/ag.econ.180101.
• Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014, "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen Ländern," GlobalFood Discussion Papers, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development, number 168526, May, DOI: 10.22004/ag.econ.168526.
• Galová, Jana, 2014, "Selected Business Aspects Of The Emerging Market Of Ukraine," Journal of Central European Green Innovation, Karoly Robert University College, volume 2, issue 01, pages 1-9, DOI: 10.22004/ag.econ.171033.
• Ćirić, Maja & Počuča, Milan & Raičević, Vuk, 2014, "Level Of Customer Orientation And Customer Protection In Hotels In Serbia," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 01, pages 1-15, March, DOI: 10.22004/ag.econ.165715.
• Salai, Suzana & Sudarević, Tomislav & Đokić, Nenad & Pupovac, Ljubomir, 2014, "Marketing Research For Choosing The Promotional Message Content For Domestic Organic Products," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 2, pages 1-15, June, DOI: 10.22004/ag.econ.175297.
• Đokić, Ines & Đokić, Nenad & Pavlović, Nataša & Kovač Žnideršić, Ružica, 2014, "Promotion Of Organic Food In Serbia: Implications From Organic Food Consumers’ Profile Research," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 4, pages 1-13, December, DOI: 10.22004/ag.econ.196617.
• Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., None, "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 46, issue 2, pages 1-16, DOI: 10.22004/ag.econ.169050.
• Petrolia, Daniel R. & Walton, William C. & Sarah, Acquah, 2014, "A National Survey of Consumer Preferences for Branded Gulf Oysters and Risk Perceptions of Gulf Seafood," Research Reports, Mississippi State University, Department of Agricultural Economics, number 190586, Nov, DOI: 10.22004/ag.econ.190586.
• Rezende, Daniel Carvalho de, None, "Politics in Food Markets: alternative modes of qualification and engaging," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, volume 52, issue 2, pages 1-14, DOI: 10.22004/ag.econ.185946.
• Barnes, James N. & Hood, Ken & Gallardo, Roberto, 2014, "The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162500, Jan, DOI: 10.22004/ag.econ.162500.
• Salois, Matthew J. & Reilly, Amber, 2014, "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162592, Jan, DOI: 10.22004/ag.econ.162592.
• Claudia BOBALCA & Daniela-Cornelia APACHITEI & Adriana MANOLICA & Teodora ROMAN, 2014, "Brand Loyalty – A Determinant Of Brand Equity," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 63-83, December.
• Oana TUGULEA, 2014, "Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 31-49, December.
• Andreia Gabriela ANDREI & Adriana ZAIÞ, 2014, "Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 11-29, June.
• Adriana-Emilia ROBU, 2014, "What Determines An Appealing Website? Exploring The Role Of Design Principles In Consumer Decision Making," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 31-45, June.
• Catalin Mihail Barbu & Sorin Tudor & Dorian Laurentiu Florea, 2014, "Managing Brand Equity Risk: Adding Exogenous Risks To An Evaluation Model," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 42, pages 123-129.
• Georgeta-Madalina Meghisan & Flaviu Meghisan, 2014, "Study On The Decision Process Of The Mobile Telecommunications Services’ Users," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 42, pages 130-137.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2014, "Marketing Study Regarding Internet Services Usage On Smartphones," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 42, pages 35-40.
• Omotayo OYENIYI, 2014, "Celebrity Endorsements And Product Performance: A Study Of Nigerian Consumer Markets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 41-51, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Claudia Cristina PLOSCARU, 2014, "Brand - Product Interdependence," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-13, May.
• Alexandra Zbuchea, 2014, "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 135-151, November.
• Erika KULCSÁR, 2014, "Hidden Relationship Between Social Media And Interpersonal Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 167-172, November.
• Evgeny KRYUKOV & Vladislav MALGIN & Irina MALGINA, 2014, "The Influence Of Hysteresis In Consumer’S Behaviour For Premium Price Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 205-218, November.
• Bogdan ANASTASIEI & Ana Raluca CHIOSA, 2014, "Influence Of Country Of Origin On Foreign Product Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 219-225, November.
• Roxana Valentina GÂRBEA, 2014, "Tourist Demand: An Approch For Iasi, Piatra Neamt And Vatra Dornei Cities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 226-236, November.
• Cornelia Denisa IVAN, 2014, "The Implications Of The Environmental Marketing Factors Within The Lighting Sources And Fixtures Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 237-246, November.
• Silvia PUIU, 2014, "Students’ Perspective On Ethics Management Of Higher Education System Of Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 247-252, November.
• Flaviu MEGHISAN, 2014, "Ethics And Commercial Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 268-279, November.
• Assist. Mihaela Maracine, Ph. D & Lecturer Andreea Gangone, Ph. D, 2014, "Strategic Analysis Of The Competitive Environment On The Romanian Insurance Market," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 22, pages 154-166, APRIL.
• Lect. Erika Kulcsár Ph. D & Assist.Ec. Zsuzsa Majos, 2014, "Marketing Mix Elements In Hotel Industry. Looking For Unique Hotels," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 23, pages 79-82, November.
• Phd.Lecturer Nicoleta DOSPINESCU & Assist.Ec. Madalina LIVEDEANU, 2014, "“Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 23, pages 83-94, November.
• Bertrand, Aurelie & Hafner, Christian, 2014, "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Reprints ISBA, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA), number 2014027, Jan.
• Ágnes Neulinger & Boglárka Zsótér, 2014, "Mother-child interactions in youth purchase decisions," Society and Economy, Akadémiai Kiadó, Hungary, volume 36, issue 3, pages 387-406, September.
• Ivona Stoica & OlguÅ£a Anca Orzan & Andra Dobrescu & Daniela Constantin, 2014, "User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 16, pages 1-21.
• Ivona Stoica & Anamaria-Cătălina Radu & Andra Dobrescu & OlguÅ£a Anca Orzan, 2014, "Modeling User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 16, pages 1-22.
• LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014, "Online Advertising - An Informational & Communication Space For The Enterprise," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 16, pages 1-7.
• Valentina-Daniela Constantin & Otilia-Elena Platon & Gheorghe Orzan, 2014, "Brand Community Formation: A Critical Review," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-10.
• LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014, "A Green Marketing Vision Of The Romanian Companies Promotes A Business Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-11.
• Mircea Fuciu & Luigi Dumitrescu, 2014, "Using Online Social Networking Sites For Doing Business - A Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-14.
• Ana Ispas & Elena-Nicoleta Untaru & SteluÅ£a IeÅŸanu, 2014, "Identifying A Representative Souvenir For A Romanian Tourist Destination. The Case Of Rupea," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-17.
• Andreea Muntean & Claudia Moisă, 2014, "The Profile Of The Tourists Who Choose Alba County As A Tourist Destination," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-21.
• Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2014, "A Study Of Online User'S Behaviour Towards Facebook Social Network," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-23.
• Carmen Adina PaÅŸtiu & Maria MureÛan, 2014, "The Influence Of Country Image On Product Brand In The Romanian Shoes Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-25.
• LaurenÅ£iu Stoenică, 2014, "Strategic Issues Regarding The Product Policy Of The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-29.
• Ivona Stoica & Gheorghe Orzan & Andra Dobrescu & Anamaria Cătălina Radu & Manoela Popescu, 2014, "Websites Comparison Analysis Of Projects Funded From Regional Operational Program Destinated To The Regions Of Development In Romania West Central," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-30.
• Călin VegheÅŸ & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei, 2014, "Mapping The Private Space Of The Romanian Consumer: Micro And Macroeconomic Implications," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-33.
• Călin VegheÅŸ, 2014, "Using The Paired Comparison Method In Improving Soccer Rankings: The Case Of The Romanian First Division," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-34.
• Simona Vinerean & Iuliana Cetină & Luigi Dumitrescu, 2014, "Analyzing Internet Usage And Online Shopping For International Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-35.
• Iacob Cătoiu & Sabin Niculae & Anca Maria Stănculescu, 2014, "Changing Shopping Habits Of Residents Of Bucharest And Their Orientation Towards Convenience Stores," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-7.
• Berislav Bolfek & Darija Jakicic & Biljana Loncaric, 2014, "The Impact Of Marketing On The Development Of Tourism Brand Of Slavonia And Baranja," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 23, issue 1, pages 247-276, june.
• Barbara Puh, 2014, "Factors Of Perceived Image Of A Tourism Destination," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 23, issue 2, pages 483-506, december.
• Marcela-Cornelia Danu, 2014, "Dimensions Of The Market Risk," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Ioana Olariu, 2014, "An Overview On Retail Reverse Logistics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Ioana Olariu, 2014, "Decision-Making Strategies Regarding Logistics Organization," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Dorian Pocovnicu, 2014, "Fundamental Aspects Of Communication Management, In The Case Of Public Administration," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Dorian Pocovnicu, 2014, "Public Relations In Public Administration: Role And Management, In A Socio-Political Marketing Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Diana Magdalena Prihoanca, 2014, "The Impact Of The Legislative Environment On The European Parliamentary Elections In Romania," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Laura ?imira?, 2014, "Insights Into Qualitative Variables Assessment In Marketing Research," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Rodica Boier, 2014, "Marketing And Innovation – A Relationship Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Rodica Boier, 2014, "Relational Mechanisms In Innovation Co-Creation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Alina Duduciuc & Loredana Ivan, 2014, "Brand Naming: Sound Symbolism, Brand Preference And Brand Performance," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Eugenia Harja & Laura Catalina Timiras, 2014, "Particularities Of Consumer Behavior In The Cosmetics Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Laura Catalina Timiras, 2014, "Considerations On Consumer Perceived Risk," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Vincenzo Pacelli, 2014, "The adviser-investor relationship after the crisis," BANCARIA, Bancaria Editrice, volume 4, pages 89-97, April.
• Oleksiy Kryvtsov & Nicolas Vincent, 2014, "On the Importance of Sales for Aggregate Price Flexibility," Staff Working Papers, Bank of Canada, number 14-45, DOI: 10.34989/swp-2014-45.
• Mihaela, ASANDEI & Andreea, GANGONE & Cristina, GANESCU, 2014, "An Analysis Of Factors Influencing The Development Of Modern Romanian Retail," Management Strategies Journal, Constantin Brancoveanu University, volume 23, issue 1, pages 5-12.
• Muhammad Zeeshan, ZAFAR, 2014, "Consumer Age Influence On Food Label Reading Habit," Management Strategies Journal, Constantin Brancoveanu University, volume 25, issue 3, pages 26-30.
• Dharmesh, MOTWANI & Devendra, SHRIMALI, 2014, "Factors Affecting Patients' Decision In Selection Of Hospital," Management Strategies Journal, Constantin Brancoveanu University, volume 25, issue 3, pages 5-10.
• Mihaela, ASANDEI & Elena, ENACHE, 2014, "A Study Of The Image Of Tulip Symphony - A Defining Ingredient In The Development Of The Urban Brand Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 646-653.
• Denisa, COTÂRLEA & Doriana, MORAR, 2014, "General Issues Considering Brand Equity Within The Nation Branding Process," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 654-663.
• Carmen, IORDACHE & Alexandrina, SARBU, 2014, "The Analysis Of Tourist Consumer'S Perception On The Importance Of Commercial In Tourism," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 679-689.
• Andreea-Daniela, MORARU & Cristina, DUHNEA, 2014, "Customer Orientation In The Marketing Activity Of Romanian Companies," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 698-703.
• Doriana, MORAR & Denisa, COTÃŽRLEA, 2014, "Destination Branding Through Business Tourism," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 704-710.
• Silvia, MUHCINA & Andreea-Daniela, MORARU, 2014, "A Viewpoint On Economy Students' Perceptions Regarding The Promotion Process Of Tourism Products Using Online Marketing," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 718-725.
• Manuela Rozalia Gabor, 2014, "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 67-82.
• Nikola Perovic, 2014, "Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 83-95.
• José P. Dapena & Ariel Scaliter, 2014, "Un protocolo simple de determinación de mercado objetivo para emprendimientos – método PEMO," CEMA Working Papers: Serie Documentos de Trabajo., Universidad del CEMA, number 544, Sep.
• Ji Yan & Kun Tian & Huw D. Dixon & Saeed Heravi & Peter Morgan, 2014, "Shop Around and You Pay More," CESifo Working Paper Series, CESifo, number 4940.
• Gratiela Boca & Rita Toader & Cristian Anghel & Diana Toader, 2014, "Distribution Model of Manufactured Products," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1403, Jun.
• Corina Radulescu & Ioan Abrudan & Rita Toader & Gratiela Boca & Florina Rada Hahn, 2014, "New Trends in Competitiveness through Concentration and Specialization of Industrial Sectors. Case: Nord West Region of Romania," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1404, Jun.
• Simona Sabou & Liliana Adela Zima & Rada Florina Hahn, 2014, "Maximizing the Efficiency of Your Marketing Costs," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1409, Jun.
• Erjon Duka, 2014, "Nurse Scheduling Problem," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1410, Jun.
• Rita Toader & Diana Cozma-Ighian & Cezar Toader & Izabela Pop, 2014, "Factorial econometric model for the analysis of production capacity," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1411, Jun.
• Cezar Toader & Cristian Anghel & Cristian Vele, 2014, "Problem with the Consumer's Optimal," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1412, Jun.
• Liliana Zima & Simona Sabou & Rita Toader & Cristian Anghel, 2014, "Model of Behavior of the Consumer," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1413, Jun.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014, "Personal Marketing In Online – The Development Of Brand Through Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 102-115, April.
• Stefan MATEI, 2014, "Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 132-137, April.
• Stefan MATEI, 2014, "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 138-141, April.
• PhD. Mihai C.SAVIN, 2014, "Considerations on the possibility of measuring the economic and financial performance of the economic entity in accordance with corporate governance," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 225-241, April.
• MădălinaA. COȚIU, 2014, "Customer Service Management In The Public Sector. A Marketing Perspective," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 105-111, November.
• Ghassan SHAKHSHIR, 2014, "The Importance Of Price In The Positioning Of Food Brands In Romania," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 141-147, November.
• Ştefan MATEI, 2014, "Marketing Implication In Wine Economy," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 215-222, November.
• Ştefan MATEI, 2014, "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 223-236, November.
• Camelia PAVEL, 2014, "The Impact Of The Bon Marché On The Modern Commercial Landscape," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 275-282, November.
• Sefora Marcela SANA, 2014, "An Empirical Research In Communication Management: The Case Of Child Adoption Services," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 303-311, November.
• Ana Raluca CHIOSA, 2014, "Word Of Mouth – From Verbally Communication To Communication Online," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 415-420, November.
• Corina Anamaria IOAN & Florin-Alexandru LUCA, 2014, "The Intercultural Impact Of Marketing Campaigns Of The Benetton Brand," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 449-457, November.
• Emanuela Maria AVRAM, 2014, "The Particularities Of Services And The Importance Of Marketing In Higher Education," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 13-20, December.
• Alina-Costina LUCA & Corina Anamaria IOAN & Florin Alexandru LUCA, 2014, "The Role Of Preventive Medicine And Marketing In Promoting Of Anti-Smoking Campaigns," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 53-58, December.
• Alexandra E. RUSĂNEANU, 2014, "Innovative Marketing For Smes Using Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 71-76, December.
• Patricea Elena BERTEA & Adriana ZAIŢ, 2014, "Response Styles In Cross-Cultural Research – Evidence From Historical Regions," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 21-29, May.
• Alexandra PERJU-MITRAN & Andreea E. BUDACIA, 2014, "Video Games Contribution To Students’ Entrepreneurial Traits And Intent," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 339-346, November.
• Corina Anamaria IOAN & Florin-Alexandru LUCA, & Constantin SASU, 2014, "Personal Marketing Of Doctors In The Context Of Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 369-376, November.
• Florin-Alexandru LUCA & Corina Anamaria IOAN & Constantin SASU, 2014, "Specificity Of Communication Doctor – Patient, Online, Through Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 377-383, November.
• Mihaela ABĂLĂESEI, 2014, "Electronic Word Of Mouth: How Much Do We Know?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 135-142, November.
• Dorian-Laurentiu FLOREA, 2014, "The Formation Of Consumer’S Perceived Risk And Risk Aversion In The Context Of Innovation Adoption: A Qualitative Research," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 223-232, November.
• Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014, "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
• Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014, "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014, "Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 239-245, April.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014, "The Role Of Personal Brand In The Advocacy Activity,In Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 246-253, April.
• Cornelia D. IVAN (Trandafiroiu) & Camelia G. STOICA (Stanciu) & Violeta A. ANDREIANA (Mihaescu), 2014, "Significance Of The Liaison Between The Participants In The Customer Service Market," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 289-295, April.
• Ionela-Valeria POPESCU, 2014, "The Importance Of The Country Brand For Tourism: Comparative Analysis Between Romania And Greece," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 434-441, April.
• Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU, 2014, "Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 101-108, July.
• Ionela – Valeria POPESCU & Valerică OLTEANU, 2014, "Luxury Tourism: Characteristics And Trends Of The Behavior Of Purchase," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 319-324, July.
• Ana-Maria STOICA (MIHALI), 2014, "Communication In The Context Of The Negotiation Process," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 389-394, July.
• Amalia DUTU & Bogdan GEORGESCU & Mihaela DIACONU, 2014, "The Adoption Of Market Orientation In Higher Education Institutions: Approaches, Antecedents And Consequences," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 47-54, July.
• Ştefan MATEI, 2014, "Promotion Strategies In Wine Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 603-614, July.
• Ştefan MATEI, 2014, "Profiling The Wine Consumer Market: Case Studies On Usa And Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 615-622, July.
• Dan MITREA, 2014, "Near Fiels Communications – From Touch To Tap Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 623-630, July.
• Olimpia OANCEA, 2014, "The Use Of Relevant Factors For Consumers In Designing A Communicational Message," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 639-644, July.
• Alexandru Lucian MIHAI, 2014, "Classical Media Relations And New Media Relations In Sport," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 91-100, July.