Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2014

• Mircea Fuciu & Luigi Dumitrescu, 2014, "Using Online Social Networking Sites For Doing Business - A Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-14.
• Ana Ispas & Elena-Nicoleta Untaru & SteluÅ£a IeÅŸanu, 2014, "Identifying A Representative Souvenir For A Romanian Tourist Destination. The Case Of Rupea," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-17.
• Andreea Muntean & Claudia Moisă, 2014, "The Profile Of The Tourists Who Choose Alba County As A Tourist Destination," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-21.
• Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2014, "A Study Of Online User'S Behaviour Towards Facebook Social Network," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-23.
• Carmen Adina PaÅŸtiu & Maria MureÛan, 2014, "The Influence Of Country Image On Product Brand In The Romanian Shoes Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-25.
• LaurenÅ£iu Stoenică, 2014, "Strategic Issues Regarding The Product Policy Of The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-29.
• Ivona Stoica & Gheorghe Orzan & Andra Dobrescu & Anamaria Cătălina Radu & Manoela Popescu, 2014, "Websites Comparison Analysis Of Projects Funded From Regional Operational Program Destinated To The Regions Of Development In Romania West Central," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-30.
• Călin VegheÅŸ & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei, 2014, "Mapping The Private Space Of The Romanian Consumer: Micro And Macroeconomic Implications," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-33.
• Călin VegheÅŸ, 2014, "Using The Paired Comparison Method In Improving Soccer Rankings: The Case Of The Romanian First Division," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-34.
• Simona Vinerean & Iuliana Cetină & Luigi Dumitrescu, 2014, "Analyzing Internet Usage And Online Shopping For International Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-35.
• Iacob Cătoiu & Sabin Niculae & Anca Maria Stănculescu, 2014, "Changing Shopping Habits Of Residents Of Bucharest And Their Orientation Towards Convenience Stores," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-7.
• Berislav Bolfek & Darija Jakicic & Biljana Loncaric, 2014, "The Impact Of Marketing On The Development Of Tourism Brand Of Slavonia And Baranja," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 23, issue 1, pages 247-276, june.
• Barbara Puh, 2014, "Factors Of Perceived Image Of A Tourism Destination," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 23, issue 2, pages 483-506, december.
• Marcela-Cornelia Danu, 2014, "Dimensions Of The Market Risk," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Ioana Olariu, 2014, "An Overview On Retail Reverse Logistics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Ioana Olariu, 2014, "Decision-Making Strategies Regarding Logistics Organization," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Dorian Pocovnicu, 2014, "Fundamental Aspects Of Communication Management, In The Case Of Public Administration," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Dorian Pocovnicu, 2014, "Public Relations In Public Administration: Role And Management, In A Socio-Political Marketing Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Diana Magdalena Prihoanca, 2014, "The Impact Of The Legislative Environment On The European Parliamentary Elections In Romania," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Laura ?imira?, 2014, "Insights Into Qualitative Variables Assessment In Marketing Research," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Rodica Boier, 2014, "Marketing And Innovation – A Relationship Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Rodica Boier, 2014, "Relational Mechanisms In Innovation Co-Creation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Alina Duduciuc & Loredana Ivan, 2014, "Brand Naming: Sound Symbolism, Brand Preference And Brand Performance," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Eugenia Harja & Laura Catalina Timiras, 2014, "Particularities Of Consumer Behavior In The Cosmetics Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Laura Catalina Timiras, 2014, "Considerations On Consumer Perceived Risk," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Vincenzo Pacelli, 2014, "The adviser-investor relationship after the crisis," BANCARIA, Bancaria Editrice, volume 4, pages 89-97, April.
• Oleksiy Kryvtsov & Nicolas Vincent, 2014, "On the Importance of Sales for Aggregate Price Flexibility," Staff Working Papers, Bank of Canada, number 14-45, DOI: 10.34989/swp-2014-45.
• Mihaela, ASANDEI & Andreea, GANGONE & Cristina, GANESCU, 2014, "An Analysis Of Factors Influencing The Development Of Modern Romanian Retail," Management Strategies Journal, Constantin Brancoveanu University, volume 23, issue 1, pages 5-12.
• Muhammad Zeeshan, ZAFAR, 2014, "Consumer Age Influence On Food Label Reading Habit," Management Strategies Journal, Constantin Brancoveanu University, volume 25, issue 3, pages 26-30.
• Dharmesh, MOTWANI & Devendra, SHRIMALI, 2014, "Factors Affecting Patients' Decision In Selection Of Hospital," Management Strategies Journal, Constantin Brancoveanu University, volume 25, issue 3, pages 5-10.
• Mihaela, ASANDEI & Elena, ENACHE, 2014, "A Study Of The Image Of Tulip Symphony - A Defining Ingredient In The Development Of The Urban Brand Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 646-653.
• Denisa, COTÂRLEA & Doriana, MORAR, 2014, "General Issues Considering Brand Equity Within The Nation Branding Process," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 654-663.
• Carmen, IORDACHE & Alexandrina, SARBU, 2014, "The Analysis Of Tourist Consumer'S Perception On The Importance Of Commercial In Tourism," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 679-689.
• Andreea-Daniela, MORARU & Cristina, DUHNEA, 2014, "Customer Orientation In The Marketing Activity Of Romanian Companies," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 698-703.
• Doriana, MORAR & Denisa, COTÃŽRLEA, 2014, "Destination Branding Through Business Tourism," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 704-710.
• Silvia, MUHCINA & Andreea-Daniela, MORARU, 2014, "A Viewpoint On Economy Students' Perceptions Regarding The Promotion Process Of Tourism Products Using Online Marketing," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 718-725.
• Manuela Rozalia Gabor, 2014, "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 67-82.
• Nikola Perovic, 2014, "Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, volume 4, issue 1, pages 83-95.
• José P. Dapena & Ariel Scaliter, 2014, "Un protocolo simple de determinación de mercado objetivo para emprendimientos – método PEMO," CEMA Working Papers: Serie Documentos de Trabajo., Universidad del CEMA, number 544, Sep.
• Ji Yan & Kun Tian & Huw D. Dixon & Saeed Heravi & Peter Morgan, 2014, "Shop Around and You Pay More," CESifo Working Paper Series, CESifo, number 4940.
• Gratiela Boca & Rita Toader & Cristian Anghel & Diana Toader, 2014, "Distribution Model of Manufactured Products," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1403, Jun.
• Corina Radulescu & Ioan Abrudan & Rita Toader & Gratiela Boca & Florina Rada Hahn, 2014, "New Trends in Competitiveness through Concentration and Specialization of Industrial Sectors. Case: Nord West Region of Romania," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1404, Jun.
• Simona Sabou & Liliana Adela Zima & Rada Florina Hahn, 2014, "Maximizing the Efficiency of Your Marketing Costs," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1409, Jun.
• Erjon Duka, 2014, "Nurse Scheduling Problem," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1410, Jun.
• Rita Toader & Diana Cozma-Ighian & Cezar Toader & Izabela Pop, 2014, "Factorial econometric model for the analysis of production capacity," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1411, Jun.
• Cezar Toader & Cristian Anghel & Cristian Vele, 2014, "Problem with the Consumer's Optimal," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1412, Jun.
• Liliana Zima & Simona Sabou & Rita Toader & Cristian Anghel, 2014, "Model of Behavior of the Consumer," Mathematical Modelling with Application in Economics, Technical University of Cluj Napoca, Department of Economics and Physics, number 1413, Jun.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014, "Personal Marketing In Online – The Development Of Brand Through Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 102-115, April.
• Stefan MATEI, 2014, "Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 132-137, April.
• Stefan MATEI, 2014, "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 138-141, April.
• PhD. Mihai C.SAVIN, 2014, "Considerations on the possibility of measuring the economic and financial performance of the economic entity in accordance with corporate governance," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 225-241, April.
• MădălinaA. COȚIU, 2014, "Customer Service Management In The Public Sector. A Marketing Perspective," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 105-111, November.
• Ghassan SHAKHSHIR, 2014, "The Importance Of Price In The Positioning Of Food Brands In Romania," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 141-147, November.
• Ştefan MATEI, 2014, "Marketing Implication In Wine Economy," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 215-222, November.
• Ştefan MATEI, 2014, "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 223-236, November.
• Camelia PAVEL, 2014, "The Impact Of The Bon Marché On The Modern Commercial Landscape," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 275-282, November.
• Sefora Marcela SANA, 2014, "An Empirical Research In Communication Management: The Case Of Child Adoption Services," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 303-311, November.
• Ana Raluca CHIOSA, 2014, "Word Of Mouth – From Verbally Communication To Communication Online," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 415-420, November.
• Corina Anamaria IOAN & Florin-Alexandru LUCA, 2014, "The Intercultural Impact Of Marketing Campaigns Of The Benetton Brand," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 449-457, November.
• Emanuela Maria AVRAM, 2014, "The Particularities Of Services And The Importance Of Marketing In Higher Education," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 13-20, December.
• Alina-Costina LUCA & Corina Anamaria IOAN & Florin Alexandru LUCA, 2014, "The Role Of Preventive Medicine And Marketing In Promoting Of Anti-Smoking Campaigns," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 53-58, December.
• Alexandra E. RUSĂNEANU, 2014, "Innovative Marketing For Smes Using Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 71-76, December.
• Patricea Elena BERTEA & Adriana ZAIŢ, 2014, "Response Styles In Cross-Cultural Research – Evidence From Historical Regions," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 21-29, May.
• Alexandra PERJU-MITRAN & Andreea E. BUDACIA, 2014, "Video Games Contribution To Students’ Entrepreneurial Traits And Intent," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 339-346, November.
• Corina Anamaria IOAN & Florin-Alexandru LUCA, & Constantin SASU, 2014, "Personal Marketing Of Doctors In The Context Of Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 369-376, November.
• Florin-Alexandru LUCA & Corina Anamaria IOAN & Constantin SASU, 2014, "Specificity Of Communication Doctor – Patient, Online, Through Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 377-383, November.
• Mihaela ABĂLĂESEI, 2014, "Electronic Word Of Mouth: How Much Do We Know?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 135-142, November.
• Dorian-Laurentiu FLOREA, 2014, "The Formation Of Consumer’S Perceived Risk And Risk Aversion In The Context Of Innovation Adoption: A Qualitative Research," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 223-232, November.
• Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014, "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
• Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014, "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014, "Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 239-245, April.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014, "The Role Of Personal Brand In The Advocacy Activity,In Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 246-253, April.
• Cornelia D. IVAN (Trandafiroiu) & Camelia G. STOICA (Stanciu) & Violeta A. ANDREIANA (Mihaescu), 2014, "Significance Of The Liaison Between The Participants In The Customer Service Market," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 289-295, April.
• Ionela-Valeria POPESCU, 2014, "The Importance Of The Country Brand For Tourism: Comparative Analysis Between Romania And Greece," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 434-441, April.
• Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU, 2014, "Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 101-108, July.
• Ionela – Valeria POPESCU & Valerică OLTEANU, 2014, "Luxury Tourism: Characteristics And Trends Of The Behavior Of Purchase," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 319-324, July.
• Ana-Maria STOICA (MIHALI), 2014, "Communication In The Context Of The Negotiation Process," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 389-394, July.
• Amalia DUTU & Bogdan GEORGESCU & Mihaela DIACONU, 2014, "The Adoption Of Market Orientation In Higher Education Institutions: Approaches, Antecedents And Consequences," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 47-54, July.
• Ştefan MATEI, 2014, "Promotion Strategies In Wine Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 603-614, July.
• Ştefan MATEI, 2014, "Profiling The Wine Consumer Market: Case Studies On Usa And Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 615-622, July.
• Dan MITREA, 2014, "Near Fiels Communications – From Touch To Tap Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 623-630, July.
• Olimpia OANCEA, 2014, "The Use Of Relevant Factors For Consumers In Designing A Communicational Message," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 639-644, July.
• Alexandru Lucian MIHAI, 2014, "Classical Media Relations And New Media Relations In Sport," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 91-100, July.
• Emanuela Maria AVRAM, 2014, "Facebook Communication In Higher Education," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 129-134, November.
• Gabriela CĂPĂȚÎNĂ, 2014, "The Influence Of Culture On Marketing Programs For New Products Launch," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 175-184, November.
• Alexandra IOANID & Petruta MIHAI & Gheorghe MILITARU, 2014, "Integrating Country-Specific Culture In The Branding Strategy For Building Global Success," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 355-358, November.
• Ionela MANIU & George C. MANIU, 2014, "Educational Marketing: Factors Influencing The Selection Of A University," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 37-42, November.
• Florin Alexandru LUCA & Corina Anamaria IOAN, 2014, "Local Brand Development In The Context Of Regionalization And European Integration," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 401-404, November.
• Alexandru Lucian MIHAI, 2014, "Marketing Channels And Distribution Decisions In The Sport Business Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 43-50, November.
• Ionela MANIU & George C. MANIU, 2014, "A Model Of Students’ University Decision-Making Behavior," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 431-436, November.
• Ştefan MATEI, 2014, "The Promotional Mix In A Marketing-Oriented Winy Company," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 449-454, November.
• Claudia- Cristina PLOSCARU & Claudiu-Cătălin MUNTEANU & Dorian-Laurenţiu FLOREA, 2014, "The Implementation Of Corporate Governance Into Brand Management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 527-532, November.
• Raluca-Mihaela SANDU, 2014, "Green: Marketing, Products And Consumers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 555-562, November.
• Roxana-Denisa G. STOENESCU, 2014, "Stereotypes In Consumers’ Product Evaluation Based On The Country-Of-Origin," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 623-630, November.
• Marius BOIŢĂ, 2014, "Marketing Concept - Modern Vision For Tourism Development," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 6, pages 27-32, December.
• Ana Raluca CHIOSA, 2014, "Word Of Mouth On Social Media," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 6, pages 37-42, December.
• Álvaro Julio Cuadros & Victoria Eugenia Dom�nguez, 2014, "Customer segmentation model based on value generation for marketing strategies formulation," Estudios Gerenciales, Universidad Icesi.
• Lina María Ceballos & Juliana Villegas G�mez, 2014, "El uso de los arquetipos en la industria de la moda en Colombia," Estudios Gerenciales, Universidad Icesi.
• Jannett Ayup González & Esther Calder�n Monge, 2014, "Senales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador," Estudios Gerenciales, Universidad Icesi.
• Ana M. Arboleda, 2014, "Beneficios y perjuicios de la estrategia de imitación," Estudios Gerenciales, Universidad Icesi.
• Enrique Marinao Artigas & Eduardo Torres Moraga & Coro Chasco, 2014, "Familiaridad con los destinos turísticos. Rol de la percepción de beneficios," Estudios Gerenciales, Universidad Icesi.
• Sebastián Duenas Ocampo & Jes�s Perdomo Ortiz & Lida Esperanza Villa Casta�o, 2014, "El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura," Estudios Gerenciales, Universidad Icesi.
• Diana Marcela Escandón Barbosa & Andrea Hurtado Ayala, 2014, "Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia," Estudios Gerenciales, Universidad Icesi.
• Ana Maria Parente Laverde, 2014, "Country of origin effect: the case of colombian automobile consumers," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana.
• Pedro Barrientos Felipa, 2014, "El desarrollo de la marca país: base para posicionarse a través de las exportaciones no tradicionales," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 6, issue 1, pages 115-140.
• Jaime Baby Moreno & Carlos Andr�s Restrepo Ayala, 2014, "Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito," Revista Ad-Minister, Universidad EAFIT.
• David Puerta Hernández; Natalia Serna Montoya & Natalia Serna Montoya, 2014, "Entendiendo al consumidor japonés y coreano. Tendencias de exigentes mercados en Asia," Revista Digital Mundo Asia Pacífico, Universidad EAFIT, volume 3, issue 4, pages 25-37.
• Dianela Carolina Zuleta Zuleta & Caterina Clemenza Muratore & Rubén Alberto Araujo Cobarrubio, 2014, "Calidad de servicio percibida por los usuarios de los programas de postgrado en gerencia de la Facultad de Ciencias Económicas y Sociales," Revista Tendencias, Universidad de Narino, volume 15, issue 1, pages 212-227, DOI: 10.22267/rtend.141501.57.
• Ewa Jaska & Agnieszka Werenowska, 2014, "The use of social media in communication and branding," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 13, issue 1, pages 47-58, March, DOI: 10.12775/EiP.2014.004.
• Miroslaw Bochenek & Joanna Pomaskow, 2014, "The use of the brand to build a competitive advantage of contemporary companies," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 13, issue 2, pages 285-296, June, DOI: 10.12775/EiP.2014.021.
• Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., 2014, "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 46, issue 2, pages 193-208, May.
• K. Sudhir & Subroto Roy & Mathew Cherian, 2014, "Do Sympathy Biases Induce Charitable Giving" The Effects of Advertising Content," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1940, Mar, revised Jan 2016.
• Navid Mojir & K. Sudhir, 2014, "Price Search Across Stores and Across Time," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1942, Mar, revised Mar 2016.
• Navid Mojir & K. Sudhir, 2014, "Price Search Across Time and Across Stores," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1942R, Mar, revised Jul 2019.
• Navid Mojir & K. Sudhir, 2014, "A Model of Multi-pass Search: Price Search across Stores and Time," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1942R2, Mar, revised Feb 2020.
• K. Sudhir & Hortense Fong & Subroto Roy, 2014, "Greedy or Grateful" Asking for More when Thanking Donors," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2183, Mar.
• Pinson, Christian (ed.), 2014, "L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14261.
• Guiot, Denis (ed.), 2014, "L'inhibition interculturelle et ses effets sur le comportement de consommation : le cas des jeunes Françaises d'origine maghrébine," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14368.
• Volle, Pierre (ed.), 2014, "Le déploiement d'une capacité d'Open Marketing dans une organisation marketing : analyse selon une approche par les ressources, les capacités et les compétences marketing," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14480.
• Desmet, Pierre & Le Nagard, Emmanuelle (ed.), 2014, "Effets du bouche-à-oreille en ligne sur les décisions d’achat : le cas des avis de consommateurs sur plateforme Internet," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14549.
• Pras, Bernard (ed.), 2014, "L'accountability ou l'obligation de rendre des comptes ressenties par le praticien du marketing : variable médiatrice entre antécédents personnels et réponses comportementales," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14636.
• Guiot, Denis & Le Nagard, Emmanuelle (ed.), 2014, "Les freins à l’achat d’occasion en ligne : le rôle des lois de la magie sympathique," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14811.
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