Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2018

• Noémi Hajdú & Katalin Lipták & Zsuzsa Saplacan, 2018, "Comparative Analysis of Baby Food Labelling in Hungary and in Romania: Consumers’ Perspective," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 1-62, February.
• Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Florina Bran & Carmen Valentina Radulescu, 2018, "Consumer Food Security and Labeling Intervention on Food Products through Public Policies in Romania," The Audit Financiar journal, Chamber of Financial Auditors of Romania, volume 20, issue 47, pages 1-99, February.
• Dina Loncaric & Jasmina Dlacic & Andrijana Kos Kavran, 2018, "Improving Quality Of Life Through Co-Creating Tourist Experience €“ What Does Experience Marketing Have To Do With It?," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 103-121, june.
• Marija Cutura, 2018, "Stakeholder Marketing: Towards Better Understanding Of Social Responsibility In Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 141-156, june.
• Matina Gjurasic & Dina Loncaric, 2018, "Internal Market Orientation And Organizational Citizenship Behaviour In The Hospitality Industry €“ A Literature Review," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 157-176, june.
• Drago Ruzic & Antun Bilos & Filip Radulovic, 2018, "Preliminary Study Of Personal Marketing In The Digital Environment: Attributes And Perception Of Internet Users In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 209-229, june.
• Jelena Franjkovic & Davor Dujak & Marta Botkuljak, 2018, "Pricing Challenges In The Multichannel Retailing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 55-76, june.
• Mirna Leko Simic & Sofija Turjak, 2018, "Croatian Students And Alcohol Consumption €“ Implications For Social Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 27, issue 1, pages 77-101, june.
• Maksym Sitnicki, 2018, "Franchising Model Of Commercialization Of Scientific Libraries' Services At Research Universities," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 4, issue 2, DOI: 10.30525/2256-0742/2018-4-2-214-221.
• Olena Bobalo, 2018, "Analysis Of Crisis Level In Regions Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2256-0742/2018-4-3-1-7.
• Valentyn Halunko & Kseniia Kurkova & Vitalii Oksin, 2018, "Methods Of Assessing The Efficiency Of Internet Marketing Communications," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2256-0742/2018-4-4-76-86.
• Sergyi Smerichevskyi & Tetiana Kniazieva & Atia Walid, 2018, "Assessment Of Marketing Activity Management In Territorial Units: Theoretical-Methodological Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2256-0742/2018-4-4-326-333.
• Vanya Kraleva & Ivaila Dimitrova, 2018, "Legal Competence and Consumer Behaviour," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 22-36.
• Teofana Valentinova Dimitrova & Kiril Desev, 2018, "Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 67-90.
• Zdravka Koleva, 2018, "Maintaining and retaining user interest in selling applications for mobile gaming," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 83-97.
• Aurelian Sofica & Smaranda Cosma, 2018, "Extended Marketing Mix (7ps) And Hrm Recruiting. How To Sell A Job," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ioana Maria Tripon, 2018, "Competitiveness In Tourism: A Theoretical Outlook," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Remus Ionut Naghi & Gheorghen Preda & Anca Cristina Dragomir, 2018, "The Relationship Between Internal Market Orientation And Employee Job Satisfaction: The Case Of The Romanian Banking Sector," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Davut Karaman, 2018, "Hizmet Sektorunde Iliskisel Pazarlamanın Onemi: Teorik Bir Arastırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 2, issue 1, pages 23-40, August, DOI: 10.13934/1999.393.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2018, "Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website," Business Systems Research, Sciendo, volume 9, issue 1, pages 19-30, March, DOI: 10.2478/bsrj-2018-0002.
• Kazuko Kano, 2018, "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Japanese Economic Association, volume 69, issue 3, pages 284-305, September, DOI: 10.1111/jere.12191.
• Andrew T. Ching & Masakazu Ishihara, 2018, "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Japanese Economic Association, volume 69, issue 3, pages 306-323, September, DOI: 10.1111/jere.12188.
• Jing‐Lin Duanmu & Maoliang Bu & Russell Pittman, 2018, "Does market competition dampen environmental performance? Evidence from China," Strategic Management Journal, Wiley Blackwell, volume 39, issue 11, pages 3006-3030, November, DOI: 10.1002/smj.2948.
• DURALIA Oana, 2018, "Peculiarities Of The Healthcare Services Consumer Behavior In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 4, pages 34-45, September.
• Ciprian-Marcel POP & Eniko Elisabeta BODEA, 2018, "Data Mining And Big Data Processing For Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 4, pages 94-104, September.
• FUCIU Mircea & DUMITRESCU Luigi, 2018, "On Internal Marketing - Concept, Models, Advantages And Disadvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 5, pages 53-64, November.
• Drivas Kyriakos, 2018, "The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 16, issue 2, pages 1-7, November, DOI: 10.1515/jafio-2017-0006.
• Kinga (LÁZÁR) KÁDÁR, 2018, "Marketing Strategies And Policies For Developing Tourism In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 2, pages 58-64.
• Sorin-George TOMA & Catalin GRADINARU, 2018, "The Marketing Mix In A Luxury Hotel Chain," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 2, pages 84-90.
• Kinga (LÁZÁR) KÁDÁR, 2018, "Quantitative Marketing Research Regarding The Promotional Impact On The Behaviour Of The Consumers Of Touristic Services In The County Of Covasna," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 3, pages 149-154.
• Réka (DOMBI) BARABÁS, 2018, "Bank Marketing Environment. Pest Analysis For The Romanian Bank System," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 3, pages 192-197.
• Laurence Attuel-Mendes & Mihaela Bonescu & Silsa Raymond, 2018, "Modèle d’affaires de l’equity crowdfunding en France en 2016 : un état des lieux," Innovations, De Boeck Université, volume 0, issue 2, pages 89-116.
• Andrea Essl & Frauke von Bieberstein & Michael Kosfeld & Markus Kröll, 2018, "Sales Performance and Social Preferences," CESifo Working Paper Series, CESifo, number 7030.
• Florin-Alexandru LUCA & Vicentiu Cosmin VLAD, 2018, "Foreign Fighters Phenomenon In The European Union," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 17-21, June.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2018, "Brand Attraction: Operative Digital Marketing Strategies And Tactical Applications For The Recruitment Of Potential Foreign Fighters In Governmental Organizations," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 39-43, June.
• Mariana Lucia BUCUR-SABO & Florin Alexandru LUCA, 2018, "In Memoriam: Professor Petre Mâlcomete, Founder Of Romanian Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 51-55, June.
• Shivam SAKSHI & Pető KÁROLY, 2018, "Overview Of Indian Fast Moving Consumer Goods Sector, Focus On Rural India," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 53-58, July.
• Constantin SASU & Marius Sorin DANGA, 2018, "A Unified Theory On The Action Of Political Prescribers. A Research Proposal," Law, Society & Organisations, Romanian Foundation for Business Intelligence, Editorial Department, issue 4 (1/2018, pages 23-31, June.
• Ana Raluca CHIOSA & Bogdan ANASTASIEI, 2018, "What Takes Consumers To Develop Brand Advocacy On Facebook," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 131-140, December.
• Sefora Marcela NEMTEANU & Teodora Mihaela TARCZA, 2018, "Internal Marketing In Volunteer’S Management. A Quantitative Study In Romanian Non-Profit Sector," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 77-83, December.
• Teodora Mihaela TARCZA & Marcela NEMȚEANU SEFORA, 2018, "Free Word Association For Romanian Traditional Food Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 17, pages 211-219, September.
• Suzanne Mawson, 2018, "Customer perceived value in high growth firms," Revista Cuadernos de Economia, Universidad Nacional de Colombia, FCE, CID, volume 37, issue 75, pages 755-778.
• Jose L. Wakabayashi Muroya & Jessica N. Alzamora Ruiz & Carlos A. Guerrero Medina, 2018, "La influencia de los objetivos de compra en la efectividad de las acciones de trade marketing dentro de los supermercados," Estudios Gerenciales, Universidad Icesi, volume 34, issue 146, pages 42-51.
• Germán Castellanos Ordonez, 2018, "Distrinox, ¿cómo crecer rentablemente?," Estudios Gerenciales, Universidad Icesi, volume 34, issue 146, pages 114-122.
• Nelsio Rodrigues de Abreu & Janine Silva Nascimento Cunha & Jo�o Agnaldo do Nascimento, 2018, "Materialism and its influence on the subjective quality of life of Brazilian adolescents," Estudios Gerenciales, Universidad Icesi, volume 34, issue 148, pages 251-261.
• Carlos Mario Londono Toro, 2018, "Caracterización de los negocios barriales en los barrios del borde oriental de la comuna 10 de Medellín," Revista CIFE, Universidad Santo Tomás, volume 20, issue 33, pages 95-116.
• Pedro Barrientos Felipa, 2018, "La agricultura peruana y su capacidad de competir en el mercado internacional," Revista Equidad y Desarrollo, Universidad de la Salle, issue 32, pages 143-179, DOI: 10.19052/ed.5056.
• Jhon Jairo García Rengifo, 2018, "El crecimiento de las Bacrim: una amenaza para el estado colombiano," Revista Perspectivas en Inteligencia, Escuela de Inteligencia y Contrainteligencia Bg. Ricardo Charry Solano, volume 10, issue 19, pages 35-42.
• Andrzej Limanski & Zanna Poplawska & Ireneusz Drabik, 2018, "Marketing information system and risk reduction in managing a company on foreign markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 17, issue 1, pages 43-55, March, DOI: 10.12775/EiP.2018.004.
• Beta Zatwarnicka-Madura, 2018, "Gender roles and online marketing communications in real estate markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 17, issue 4, pages 459-469, December, DOI: 10.12775/EiP.2018.033.
• Kosfeld, Michael & Essl, Andrea & Von Bieberstein, Frauke & Kröll, Markus, 2018, "Sales Performance and Social Preferences," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 12904, May.
• Bronnenberg, Bart, 2018, "Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 13058, Jul.
• Bronnenberg, Bart & Dube, Jean-Pierre & Sanders, Robert, 2018, "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 13283, Oct.
• Klein, Tobias & Bronnenberg, Bart & Xu, Yan, 2018, "Consumer Time Budgets and Grocery Shopping Behavior," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 13302, Nov.
• Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018, "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers, Centro Studi Luca d'Agliano, University of Milano, number 431, Jan.
• Dana Vokounová & Silvia Hanková, 2018, "Comparison of Slovak and Arabic culture II. Happiness, freedom, trust, religion," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 1, pages 12-20.
• Eva Jaderná & Jana Přikrylová, 2018, "Green Solutions in Automotive Industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 1, pages 2-11.
• Eva Smolková & Samuel Smolka, 2018, "Changes in marketing communication in political marketing in the Slovak Republic in recent years," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 13-24.
• Vanda Lieskovská & Katarína Petrovčíková, 2018, "Integrated marketing communication: Example on the selected retailer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 2-12.
• Dana Vokounová & Silvia Hanková, 2018, "Comparison of Slovak and Arabic culture III. Opinions about life," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 25-33.
• Alexandra Fratrič & Margarethe Überwimmer & Robert Füreder, 2018, "Service Innovation Processes in SMEs in Upper Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 34-44.
• Lucia Kočišová & Tomáš Pikulík & Martin Šeliga & Peter Štarchoň, 2018, "Impact of GDPR on Banks in Slovakia – Marketing Approach. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 45-53.
• Michael Stros & David Říha & Bodo Möslein-Tröppner, 2018, "The Role of Gender in Salesperson Perception," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 3, pages 11-23.
• Katarína Gubíniová & Gabriela P. Bartáková & Lenka Sloviaková, 2018, "Practices used in current marketing communication and comparison of their evaluation from the point of view of customers in the Slovak Republic and abroad," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 3, pages 24-39.
• Lucia Kočišová & Tomáš Pikulík & Peter Štarchoň & Martin Šeliga, 2018, "Impact of GDPR on Banks in Slovakia – Marketing Approach. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 3, pages 40-51.
• Barbara Némethová, 2018, "Evaluation of Eastern-Central European Citizen’s Decision-Making Style – a Comparative Study. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 3, pages 52-58.
• Barbara Némethová, 2018, "Evaluation of Eastern-Central European Citizen’s Decision-Making Style – a Comparative Study. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 2-20.
• Petronela Klačanská & Lucia Kohnová, 2018, "Specifics of online behavior of Generation Z," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 21-28.
• Zoltán Rózsa, 2018, "Gender and Generation Differences in University Students’ Word-of-Mouth Willingness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 29-35.
• Romana Čočková & Peter Štarchoň & Lucia Vilčeková, 2018, "The utilisation of multimedia research laboratories in practice. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 36-42.
• Peter Veselý, 2018, "GDPR Issues from a Marketing Perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 4, pages 43-55.
• Rossetto, Luca & Gastaldello, Giulia, 2018, "The Loyalty Structure of Sparkling Wine Brands in Italy," Journal of Wine Economics, Cambridge University Press, volume 13, issue 4, pages 409-418, November.
• Hsiang-Hsi LIU & Hsiao-Hui CHENG, 2018, "Relationships among school service qualities, innovation management and student retention via school image: The case of public junior-high schools in Taoyuan City, Taiwan," Journal of Social and Administrative Sciences, EconSciences Journals, volume 5, issue 2, pages 81-97, June.
• Hussnain AJMAL & Raza Ali KHAN & Maham FATIMA, 2018, "Impact of service quality on customer satisfaction in banking industry of Pakistan: A case study of Karachi," Journal of Social and Administrative Sciences, EconSciences Journals, volume 5, issue 3, pages 219-238, September.
• Димитър Тричков, 2018, "Оценка И Анализ На Пазарния Потенциал За Дигитални Финансови Услуги В Субсахарна Африка," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 14, issue 14 Year 2, pages 162-178.
• Венета Любенова, 2018, "Концептуализиране Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 14, issue 14 Year 2, pages 5-25.
• Борислав Атанасов, 2018, "Предоставяне На Потребителска Ценност Чрез Цената," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 28-41.
• Дарина Павлова, 2018, "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 245-274.
• Nathalie Gardès, 2018, "Développement et validation d’une échelle de mesure de la compétence relationnelle du dirigeant et analyse de son impact sur l’accompagnement financier - Development and validation of manager’s relational competence scale measure and analysis of its ," Revue Finance Contrôle Stratégie, revues.org, volume 21, issue 1, pages 1-32, March.
• Milica Slijepčević & Milica Kostić & Ivana Radojević, 2018, "Modern model of integrated corporate communication," Journal of Innovative Business and Management, DOBA Faculty, volume 10, issue 1, DOI: 10.32015/JIMB/2018-10-1-2.
• Nada Serajnik Sraka, 2018, "Sporocila za javnost: od tradicionalnega k digitalnemu," Journal of Innovative Business and Management, DOBA Faculty, volume 10, issue 1, DOI: 10.32015/JIMB/2018-10-1-4.
• Guillard, Valérie & Le Nagard, Emmanuelle, 2018, "L'impact de l'obsolescence perçue des biens durables sur la décision de remplacement et la destinée de l'objet remplacé," ESSEC Working Papers, ESSEC Research Center, ESSEC Business School, number WP1801, Jan.
• Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018, "Consumer Resistance," HEC Research Papers Series, HEC Paris, number 1251, Feb, revised 16 Feb 2018.
• Shrum, L. J. & Lowrey, Tina M. & Pogacar, Ruth, 2018, "The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework," HEC Research Papers Series, HEC Paris, number 1261, Apr, revised 03 May 2018.
• Gu, Yangjie & Botti, Simona & Faro, David, 2018, "Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction," HEC Research Papers Series, HEC Paris, number 1274, Apr.
• Rustagi, Nimish & Shrum, L. J., 2018, "Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair," HEC Research Papers Series, HEC Paris, number 1292, Aug, DOI: 10.2139/ssrn.3235494.
• Irina A. Firsova & Dinara G. Vasbieva & Andrey V. Losyakov & Viktoriia S. Arhipova & Andrey A. Pavlushin, 2018, "Development of Active Consumer Concept on Energy Market," International Journal of Energy Economics and Policy, Econjournals, volume 8, issue 3, pages 8-13.
• Irina Firsova & Dinara Vasbieva & Alexey I. Prokopyev & Evgeniy S. Zykin & Valentin V. Matvienko, 2018, "Development of Consumers' Behavior Business Model on Energy Market," International Journal of Energy Economics and Policy, Econjournals, volume 8, issue 4, pages 227-233.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Svetlana A. Ivanova & Konstantin V. Vodenko, 2018, "Energy Saving Projects as Energy Security Factors," International Journal of Energy Economics and Policy, Econjournals, volume 8, issue 6, pages 155-160.
• Surachman Surjaatmadja & Daruendra Purnawan, 2018, "Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand In Indonesia," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 79-85.
• Patria Laksamana, 2018, "Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 13-18.
• Suharto Suharto & Iwan Kurniawan Subagja, 2018, "The Influence of Market Orientation and Entrepreneurial Orientation to Competitive Advantage through Business Innovation: Study on Batik Trusmi Cirebon West Java Province Indonesia," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 19-27.
• Nittaya Wongtada, 2018, "Can the Unconscious Mind be Persuaded? An Overview with Marketing Implications," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 36-44.
• Nandan Limakrisna, 2018, "Model of Consumer Decision Making: An Empirical Study at Credit Card Customer In Jakarta," International Review of Management and Marketing, Econjournals, volume 8, issue 1, pages 55-57.
• Abdullah Muksin & Ruwaida Ruwaida & Zainal Arifin & Aniza Nur Madyanti & Safri Safri, 2018, "Determinants of Customer’s Equity: An Empirical Studies on BPRS Customers in Ex Banyumas Residency Central Java," International Review of Management and Marketing, Econjournals, volume 8, issue 2, pages 81-89.
• Mahmood A. Husain Mahmood & Eric E. Mang'unyi, 2018, "The Meanings of “Good Service Quality”: Insights from a Private University Brand in the Kingdom of Bahrain," International Review of Management and Marketing, Econjournals, volume 8, issue 2, pages 96-101.
• Zainal Abidin, 2018, "Marketing Efficiency of Economically Important Marine Fish in Malang Regency of East Java, Indonesia," International Review of Management and Marketing, Econjournals, volume 8, issue 3, pages 14-18.
• Noor Sembiring, 2018, "Determinants of Competitive Advantage and Institution Image," International Review of Management and Marketing, Econjournals, volume 8, issue 3, pages 45-50.
• Tubagus Agus Khoironi & Hidayat Syah & Parlindungan Dongoran, 2018, "Product Quality, Brand Image and Pricing to Improve Satisfaction Impact on Customer Loyalty," International Review of Management and Marketing, Econjournals, volume 8, issue 3, pages 51-58.
• María Cristina Otero Gómez & Wilson Giraldo Pérez, 2018, "Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers," International Review of Management and Marketing, Econjournals, volume 8, issue 4, pages 7-13.
• Rahayu Lestari & Lisa Amelia & Alvin Hizrian, 2018, "Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten," International Review of Management and Marketing, Econjournals, volume 8, issue 4, pages 24-31.
• Budovich Lidia Sergeevna, 2018, "Experiential Marketing as a Basis for Modern Communications with Consumers," International Review of Management and Marketing, Econjournals, volume 8, issue 5, pages 79-85.
• Yanti Pasmawati & Alva Edy Tontowi & Budi Hartono & Titis Wijayanto, 2018, "Determination of Favourite Market for 3D-Printer Product Based Online Platform," International Review of Management and Marketing, Econjournals, volume 8, issue 5, pages 18-23.
• Achmad Mulyana & Sugeng Prayetno, 2018, "Determinants of Customer Satisfaction And it’s Implication on Customer Loyalty of Budget Hotel in DKI Jakarta," International Review of Management and Marketing, Econjournals, volume 8, issue 6, pages 1-7.
• Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018, "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, volume 8, issue 6, pages 78-92.
• Hossam Deraz, 2018, "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, Econjournals, volume 8, issue 6, pages 32-40.
• Kharis Kurnianto & Setyo Aji Nugroho & Jati Tri Priyambodo, 2018, "Influence of Products, Premium Pricing, and Service processes On Customer Satisfaction of Pt Asuransi Jiwa Taspen 2014-2018 Period," International Review of Management and Marketing, Econjournals, volume 8, issue 6, pages 62-66.
• Tulin URAL & Cilem Eda HALLUMOÐLU, 2018, "Tüketim Deðerlerinin Gösteriþçi Tüketim Eðilimi ve Satýn Alma Niyeti Üzerindeki Etkileri: Hatay Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 6, issue 4, pages 48-60.
• Igari, Ryosuke & Hoshino, Takahiro, 2018, "A Bayesian data combination approach for repeated durations under unobserved missing indicators: Application to interpurchase-timing in marketing," Computational Statistics & Data Analysis, Elsevier, volume 126, issue C, pages 150-166, DOI: 10.1016/j.csda.2018.04.001.
• Printezis, Iryna & Grebitus, Carola, 2018, "Marketing Channels for Local Food," Ecological Economics, Elsevier, volume 152, issue C, pages 161-171, DOI: 10.1016/j.ecolecon.2018.05.021.
• Brown, Alexander L. & Viriyavipart, Ajalavat & Wang, Xiaoyuan, 2018, "Search deterrence in experimental consumer goods markets," European Economic Review, Elsevier, volume 104, issue C, pages 167-184, DOI: 10.1016/j.euroecorev.2018.03.001.
• Javorcik, Beata & Sawada, Naotaka, 2018, "The ISO 9000 certification: Little pain, big gain?," European Economic Review, Elsevier, volume 105, issue C, pages 103-114, DOI: 10.1016/j.euroecorev.2018.03.005.
• Richter, Laura-Lucia & Pollitt, Michael G., 2018, "Which smart electricity service contracts will consumers accept? The demand for compensation in a platform market," Energy Economics, Elsevier, volume 72, issue C, pages 436-450, DOI: 10.1016/j.eneco.2018.04.004.
• González-Maestre, Miguel & Granero, Lluís M., 2018, "Competition with targeted product design: Price, variety, and welfare," International Journal of Industrial Organization, Elsevier, volume 59, issue C, pages 406-428, DOI: 10.1016/j.ijindorg.2018.02.009.
• Rey-Moreno, Manuel & Felício, José Augusto & Medina-Molina, Cayetano & Rufín, Ramón, 2018, "Facilitator and inhibitor factors: Adopting e-government in a dual model," Journal of Business Research, Elsevier, volume 88, issue C, pages 542-549, DOI: 10.1016/j.jbusres.2017.11.015.
• Engström, Per & Forsell, Eskil, 2018, "Demand effects of consumers’ stated and revealed preferences," Journal of Economic Behavior & Organization, Elsevier, volume 150, issue C, pages 43-61, DOI: 10.1016/j.jebo.2018.04.009.
• Li, Shengwu & Yu, Ning Neil, 2018, "Context-dependent choice as explained by foraging theory," Journal of Economic Theory, Elsevier, volume 175, issue C, pages 159-177, DOI: 10.1016/j.jet.2018.01.014.
• Xiong, Xiling & Guo, Siyuan & Gu, Li & Huang, Rong & Zhou, Xinyue, 2018, "Reciprocity anxiety: Individual differences in feeling discomfort in reciprocity situations," Journal of Economic Psychology, Elsevier, volume 67, issue C, pages 149-161, DOI: 10.1016/j.joep.2018.05.007.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018, "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, volume 45, issue C, pages 256-262, DOI: 10.1016/j.jretconser.2018.09.011.
• Esmark Jones, Carol L. & Barney, Christian & Farmer, Adam, 2018, "Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In," Journal of Retailing, Elsevier, volume 94, issue 2, pages 186-202, DOI: 10.1016/j.jretai.2018.01.001.
• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018, "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, volume 94, issue 3, pages 328-342, DOI: 10.1016/j.jretai.2018.04.004.
• Lozancic Tomislav, 2018, "Društvene mreže i ekonomija zahvalnosti," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, volume 6, issue 1, pages 91-105.
• Lafuente Ruiz de Sabando, Ainara & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018, "The marketing orientation as a university management philosophy: a framework to guide its application," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Rojas Lamorena, Álvaro J. & Alcántara Pilar, Juan Miguel & Rodríguez López, María Eugenia, 2018, "Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Lafuente Ruiz de Sabando, Amaia & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018, "The university image: a model of overall image and stakeholder perspectives," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• V. A. Bondarenko & E. V. Pisareva, 2018, "Justifying Companies’ Marketing Models for a Winning Business Strategy," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Contemporary Issues in Business and Financial Management in Eastern Europe", DOI: 10.1108/S1569-375920180000100006.
• Aida Galiano & Vicente Rodríguez & Manuela Saco, 2018, "Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 27, issue 3, pages 266-284, March, DOI: 10.1108/EJMBE-01-2018-0005.
• Nguyen Dong Phong & Nguyen Huu Khoi & Angelina Nhat-Hanh Le, 2018, "Factors affecting mobile shopping: a Vietnamese perspective," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 25, issue 2, pages 186-205, September, DOI: 10.1108/JABES-05-2018-0012.
• Sweldens, S., 2018, "Puppets on a String," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2018-073-MKT, May.
• Liberali, G., 2018, "Learning with a purpose: the balancing acts of machine learning and individuals in the digital society," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2018-074-MKT, May.
• Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018, "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 3-13.
• Vaclav Kupec, 2018, "Risk Audit of Marketing Communication," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 125-132.
• Rizal Edy Halim, 2018, "The Economic Impact of Relationship Bonding Tactics: A Research Agenda," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 65-81.
• Tatiana Skryl & Marina Gregoric & Valentina Dugi, 2018, "Culinary Trends in the Republic of Croatia as Part of Gastro Tourism Development," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 465-475.
• M.N. Pevzner & P.A.Petryakov & I.A. Donina & N.A. Shaydorova, 2018, "Internet Marketing as a Diversity Management Tool in Education," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 496-505.
• Lucie Kanovska & Eva Tomaskova, 2018, "The Impact of Service Offering on Business Performance in Electrical Engineering Companies," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 92-108.
• Natalia V. Koshel, 2018, "More than Supervision: Identifying Opportunistic Bank Behavior through Marketing Tools," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 144-157.
• Pokul V.O. & Voronina L.A. & Malkova E.M., 2018, "Content Generation in Social Media Based on Consumer Behavior," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 923-935.
• Valeria Arina Mircea & Dana SISEA, 2018, "Methods and Communication Techniques in Online Environments and Target Audience," Working papers, Ecological University of Bucharest, Department of Economics, number 05, Apr.
• Regina Rovelia KAMBEY & Fulgentius Danardana MURWANI & Heri PRATIKTO, 2018, "Determinants of Export Performance of Indonesian Coconut Companies," Expert Journal of Business and Management, Sprint Investify, volume 6, issue 1, pages 49-60.
• Kwaku AHENKORA & Fosu ADARKWA, 2018, "Local Consumers’ Purchase Intention toward Ghanaian Chocolate Brand," Expert Journal of Business and Management, Sprint Investify, volume 6, issue 2, pages 101-109.
• Bogdan AVRAM, 2018, "The Route Development Strategies of Romanian Airports: A Key Challenge in Modern Aviation," Expert Journal of Business and Management, Sprint Investify, volume 6, issue 2, pages 110-126.
• Ibrahim DANJUMA & Faiza Abubakar BAWURO & Mary Augustine VASSUMU & Sharif Ahmed HABIBU, 2018, "The Service Quality Scale Debate: A Tri-Instrument Perspective for Higher Education Institutions," Expert Journal of Business and Management, Sprint Investify, volume 6, issue 2, pages 127-133.
• Yesita Windi WUISAN & Fulgentius Danardana MURWANI & SUHARTO S.M., 2018, "Export Competitiveness of Minahasa Cultural House Production in North Sulawesi," Expert Journal of Marketing, Sprint Investify, volume 6, issue 1, pages 1-6.
• Mihaela ȘTIR, 2018, "Product Quality Evaluation in Physical Stores versus Online Stores," Expert Journal of Marketing, Sprint Investify, volume 6, issue 1, pages 7-13.
• Abdullah Mohammed ALHIDARI & Omar H. Alkadhi, 2018, "Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 106-114.
• Kurnia ASNI & NASIR & Mukhlis YUNUS & NURDASILA, 2018, "Service Quality of Internet Banking from an Indonesian Perspective," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 45-51.
• HERYANTO & Evo RAMADHONI, 2018, "Marketing Strategy for Rahn Products and Transactions at an Indonesian Bank," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 52-64.
• Nikolaos TZIORAS, 2018, "The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 65-73.
• Nikolaos TZIORAS, 2018, "The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 74-80.
• Brian BARNARD, 2018, "Benefit as a Medium for Value Creation and Innovation," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 81-94.
• RADIMAN & Ade GUNAWAN & Sri Fitri WAHYUNI & JUFRIZEN, 2018, "The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 95-105.
• Sergio Rivaroli & Martin K. Hingley & Roberta Spadoni, 2018, "The motivation behind drinking craft beer in Italian brew pubs: a case study," Economia agro-alimentare, FrancoAngeli Editore, volume 20, issue 3, pages 425-443.
• Fabio Iraldo, 2018, "Green Marketing: How can a Product?s Environmental Footprint be effectively communicated to consumers? A case study with Carlsberg beer," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, volume 0, issue 2, pages 167-186.
• Jasrial, 2018, "Earnings Management, Effective Tax Rate (Etr) And Book-Tax Gap (Btg)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number afr155, Mar.
• Siti Haslina Md Harizan, 2018, "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr513, Sep.
• Vita Briliana, 2018, "The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr521, Dec.
• Nanik Hariyana, 2018, "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr174, Feb.
• Evi Thelia Sari, 2018, "Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr180, Feb.
• Firend Al. R., 2018, "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr187, Sep.
• Muhartini Salim, 2018, "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr189, Sep.
• Divya Keerthika, 2018, "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr190, Sep.
• Jackaria Nazneen Carrim, 2018, "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr196, Dec.
• Dr. K. M. Ashifa, 2018, "Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr200, Dec.
• Mirela Mihić & Ivan-Damir Anić & Ivana Kursan Milaković, 2018, "Time Spent Shopping And Consumer Clothing Purchasing Behaviour," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 69, issue 2, pages 89-105.
• Nikša Alfirević & Jurica Pavičić & Ljiljana Najev Čačija, 2018, "Internal Marketing Orientation Model For Evaluation And Improvement Of School Board Activities In The Republic Of Croatia: Initial Empirical Verification," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 69, issue 5, pages 475-511.
• KILNER, Andrew, 2018, "Excessive offer of services & production/import of goods," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 1, pages 08-10, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018, "Digital Marketers and the Challenge of Optimizing Omni channel CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 1, pages 11-17, March.
• PURCAREA, Theodor, 2018, "Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 1, pages 22-44, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018, "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 2, pages 07-15, June.
• PURCAREA, Theodor, 2018, "CMOs’ strategic empowerment by effectively managing customer feedback," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 2, pages 17-25, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018, "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 3, pages 08-13, September.
• PURCAREA, Theodor, 2018, "New Challenges for CMOs while Embarking on the Growth Journey," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 3, pages 16-25, September.
• PURCAREA, Ioan Matei, 2018, "Digital marketers are going beyond the traditional DX metrics," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 4, pages 11-18, December.
• PURCAREA, Theodor, 2018, "An increase of marketers’ focus on insight and action, adequately approaching the marketing stack," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 4, pages 23-32, December.
• Vicky KATSONI & Panagiota DIONYSOPOULOU, 2018, "Visual Communication And Icts For The Application Of Value Co-Creation Strategies In Hotels' Websites In Athens, Greece," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 1, pages 77-89, June.
• Manuel CUADRADO-GARCIA & Nela FILIMON & Juan D. MONTORO-PONS, 2018, "Picturing Spanish Filmgoers: Motives, Barriers And Film Theatres," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 45-60, July.
• Lucian TANASĂ & Ioan-Sebastian BRUMĂ & Sebastian DOBOŞ, 2018, "An Assessment Of The Development Potential Of Short Food Supply Chains In The Iaşi County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 15, issue 1, pages 125-141.
• Mary Beth McCabe & Richard Weaver, 2018, "Marketing Effectiveness Of Educational Services On Websites," Business Education and Accreditation, The Institute for Business and Finance Research, volume 10, issue 1, pages 49-58.
• Rana Sabra, 2018, "Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School," Business Education and Accreditation, The Institute for Business and Finance Research, volume 10, issue 1, pages 73-88.
• Hsiang-Ming Lee & Tsai Chen & Ya-Hui Hsu & Yu-Chi Wu, 2018, "Effect Of Complementary Product Fit And Brand Awareness On Brand Attitude After M&As: Word Of Mouth As A Moderator," Global Journal of Business Research, The Institute for Business and Finance Research, volume 12, issue 1, pages 51-67.
• Mary Beth McCabe & Richard Weaver, 2018, "Social Media Marketing Strategies For Educational Programs," Global Journal of Business Research, The Institute for Business and Finance Research, volume 12, issue 2, pages 53-62.
• Isabel Morteo, 2018, "Influencers As Enhancers Of The Value Cocreation Experience," Global Journal of Business Research, The Institute for Business and Finance Research, volume 12, issue 2, pages 91-100.
• Lorena Mariano Gutierrez & Hector Hugo Perez Villarreal & Judith Cavazos Arroyo & Maria del Rocío Gpe. Morales Salgado, 2018, "An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografico De Tipo Values And Lifestyle (Vals)," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 1, pages 67-75.
• Emperatriz Londono Aldana & Maria Eugenia Navas Rios, 2018, "Ara Stores Impact On Retail Markets: Evidence From Cartagena, Colombia Tiendas Ara Impacto En El Mercado Del Retail: Caso Cartagena De Indias, Colombia," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 7, pages 1-13.
• Elizabeth Adriana Santamaria Mendoza & Elias Eduardo Gutierrez Alva, 2018, "Marketing To Incentivize Sales Of A Small Trading Company In Almoloya De Juarez Mexico Marketing Para Incentivar Las Ventas De Una Pequena Empresa Comercializadora En Almoloya De Juarez, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 7, pages 53-65.
• Omar Ernesto Teran Varela & Enrique Espinosa Ayala & Ofelia Marquez Molina & Pedro Abel Hernandez Garcia & Edgar Isaac, Ruiz Gonzalez & Mariana Vergara Burgos & Mara Patricia Lara Sanchez, 2018, "Inbound Marketing As A Competitive Strategy For Retail Trade Of Msmes In The Municipality Of Juchitepec, State Of Mexico Inbound Marketing Como Estrategia Competitiva Para El Comercio Detallista De Las Mipymes En El Municipio De Juchitepec, Estado De," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 7, pages 87-97.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Mara Patricia Sauceda Prado, 2018, "Altruistic And Participative Profiles Of Mexican Millennials In Difficult Times Altruista Y Participativo: Perfil Del Millennial Mexicano En Tiempos Dificiles," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 2, pages 1-12.
• Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena & Yazmin Hernandez Chavez & Gerardo Hernandez Chavez, 2018, "Causality Between Strategic Administration And Customer`S Service In The Garment Industry In Puebla, Mexico La Causalidad Entre La Administracion Estrategica Y El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 2, pages 25-39.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Norma Angelica Santiesteban Lopez, 2018, "The Innovation And Its Influence On Customer Service In The Garment Industry Of Puebla, Mexico La Innovacion Y Su Influencia En El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 4, pages 21-37.
• Beriz Civic, 2018, "Development Level of Brand Management at Banks in Bosnia and Herzegovina," International Business Research, Canadian Center of Science and Education, volume 11, issue 1, pages 66-73, January.
• Amado, Alexandra & Cortez, Paulo & Rita, Paulo & Moro, Sérgio, 2018, "Research Trends On Big Data In Marketing: A Text Mining And Topic Modeling Based Literature Analysis," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 24, issue 1, pages 1-7.
• Lafuente-Ruiz-de-Sabando, Amaia & Zorrilla, Pilar & Forcada, Javier, 2018, "A Review Of Higher Education Image And Reputation Literature: Knowledge Gaps And A Research Agenda," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 24, issue 1, pages 8-16.