IDEAS home Printed from https://ideas.repec.org/a/vls/rojfme/v7y2019i1p237-241.html

The Particularities Of Insurance Marketing In The Context Of Sustainable Economic Development

Author

Listed:
  • POSTOLACHE, Victoria

    (“Alecu Russo” State University, Bălţi, Republica Moldova)

  • BRANAȘCO, Natalia

    (“Alecu Russo” State University, Bălţi, Republica Moldova)

Abstract

Improving the professionalism and competitiveness of insurance companies depends largely on the improvement and future development of insurance marketing. The main functions of insurance marketing are taken into account and its specificity, the development of insurance marketing at the current stage is evaluated. The current state of the insurance market is analyzed and the main trends in insurance marketing in the Republic of Moldova are highlighted. Also defined the ways how to increase the effectiveness of marketing activities of insurance companies.

Suggested Citation

  • POSTOLACHE, Victoria & BRANAȘCO, Natalia, 2019. "The Particularities Of Insurance Marketing In The Context Of Sustainable Economic Development," Journal of Financial and Monetary Economics, Centre of Financial and Monetary Research "Victor Slavescu", vol. 7(1), pages 237-241, October.
    • Handle: RePEc:vls:rojfme:v:7:y:2019:i:1:p:237-241
    as

    Download full text from publisher

    File URL: http://www.icfm.ro/RePEc/vls/vls_pdf_jfme/vol7i1p237-241.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vls:rojfme:v:7:y:2019:i:1:p:237-241. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniel Mateescu (email available below). General contact details of provider: https://edirc.repec.org/data/cfiarro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.