Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2006

• Moisescu, Ovidiu I., 2006, "A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity," MPRA Paper, University Library of Munich, Germany, number 7504.
• Situngkir, Hokky, 2006, "Advertising in Duopoly Market," MPRA Paper, University Library of Munich, Germany, number 885, Nov.
• Nedobity, Wolfgang, 2006, "Econymic Information Design," MPRA Paper, University Library of Munich, Germany, number 9705, Jul.
• Eric Vernier & Pierre Ghewy, 2006, "La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification d," Working Papers, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation, number 121, Mar.
• Valerius M. Ciuca, 2006, "Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case)," Working Papers, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation, number 131, Jul.
• S. Stremersch & I. Verniers & C. Verhoef, 2006, "The Quest for Citations: Drivers of Article Impact," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 06/422, Nov.
• Klaus Peter Kaas & Heidrun Ruprecht, 2006, "Are the Vickrey Auction and the BDM Mechanism Really Incentive Compatible? - Empirical Results and Optimal Bidding Strategies in Cases of Uncertain Willingness-to-pay," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 58, issue 1, pages 37-55, January.
• Andreas Strebinger & Horst Treiblmaier, 2006, "The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 58, issue 1, pages 81-113, January.
• Daniel Birke & G. Swann, 2006, "Network effects and the choice of mobile phone operator," Journal of Evolutionary Economics, Springer, volume 16, issue 1, pages 65-84, April, DOI: 10.1007/s00191-005-0001-5.
• Thorsten Posselt & Thomas Bürkle, 2006, "Franchising als Mischsystem: Die Bestimmung des optimalen Anteils der franchisenehmerbetriebenen Einheiten am Gesamtsystem," Schmalenbach Journal of Business Research, Springer, volume 58, issue 2, pages 150-168, March, DOI: 10.1007/BF03371648.
• Florian Wangenheim & Tomás Bayón & Andreas Herrmann, 2006, "Die Abgabe von Kundenempfehlungen — Determinanten und ökonometrische Modellierung," Schmalenbach Journal of Business Research, Springer, volume 58, issue 3, pages 304-336, May, DOI: 10.1007/BF03371656.
• Anja Lambrecht & Bernd Skiera, 2006, "Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren," Schmalenbach Journal of Business Research, Springer, volume 58, issue 5, pages 588-617, August, DOI: 10.1007/BF03371668.
• Helge Löbler, 2006, "Anpassung von Exportpreisen bei Wechselkursänderungen," Schmalenbach Journal of Business Research, Springer, volume 58, issue 5, pages 618-637, August, DOI: 10.1007/BF03371669.
• Alexander Haas, 2006, "Bestimmungsfaktoren des Beratungserfolges: Eine informationsökonomische Betrachtung und empirische Analyse im Handel," Schmalenbach Journal of Business Research, Springer, volume 58, issue 5, pages 638-664, August, DOI: 10.1007/BF03371670.
• Thomas Nitschke & Franziska Völckner, 2006, "Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen," Schmalenbach Journal of Business Research, Springer, volume 58, issue 6, pages 743-770, September, DOI: 10.1007/BF03371680.
• Hans H. Bauer & Ralf Mäder & Sandra-Nadine Wagner, 2006, "Übereinstimmung von Marken- und Konsumentenpersönlichkeit als Determinante des Kaufverhaltens — Eine Metaanalyse der Selbstkongruenzforschung," Schmalenbach Journal of Business Research, Springer, volume 58, issue 7, pages 838-863, November, DOI: 10.1007/BF03371684.
• Markus Voeth & Renate Weißbacher, 2006, "Nachfragerbündelungen als Marketinginstrument: Eine modellgestützte Analyse," Schmalenbach Journal of Business Research, Springer, volume 58, issue 7, pages 864-888, November, DOI: 10.1007/BF03371685.
• Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006, "Private label price rigidity during holiday periods," Applied Economics Letters, Taylor & Francis Journals, volume 13, issue 1, pages 57-62, DOI: 10.1080/13504850500378247.
• H.P. Boswijk & D. Fok & P.-H. Franses, 2006, "A New Multivariate Product Growth Model," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 06-027/4, Mar.
• Couderc, J.P. & Couderc, M. (ed.), 2006, "Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200603, January-j.
• Dekhili, S. & D'Hauteville, F., 2006, "Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200602.
• Harmsen - van Hout, M.J.W. & Herings, P.J.J. & Dellaert, B.G.C., 2006, "The structure of online consumer communication networks," Research Memorandum, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR), number 028, Jan, DOI: 10.26481/umamet.2006028.
• Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó, 2006, "Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 951, Mar.
• Jordi López-Sintas & Anna Torres & Konstantina Zerva, 2006, "Are Americans' musical preferences more omnivores today?," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 963, Apr.
• Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua, 2006, "Perceived risk and trust associated with purchasing at Electronic Marketplaces," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0001.
• Bas Donkers & Richard Paap & Jedid‐Jah Jonker & Philip Hans Franses, 2006, "Deriving target selection rules from endogenously selected samples," Journal of Applied Econometrics, John Wiley & Sons, Ltd., volume 21, issue 5, pages 549-562, July, DOI: 10.1002/jae.858.
• Christopher F. Baum & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2006, "The impact of macroeconomic uncertainty on non‐financial firms' demand for liquidity," Review of Financial Economics, John Wiley & Sons, volume 15, issue 4, pages 289-304, DOI: 10.1016/j.rfe.2006.01.002.
• Marcin Owczarczuk, 2006, "Segmentation model with respect to the difference in means," Working Papers, Department of Applied Econometrics, Warsaw School of Economics, number 16, May.
• Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), 2006, "Involving Customers in New Service Development," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p458, ISBN: ARRAY(0x601da508), September.
• The Editors, 2006, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Ian Alam, 2006, "Process of Customer Interaction in New Service Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Bodil Sandén & Anders Gustafsson & Lars Witell, 2006, "The Role of the Customer in the Development Process," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Ulf Mannervik & Rafael Ramirez, 2006, "Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Evert Gummesson, 2006, "Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Bodil Sandén & Jonas Matthing & Bo Edvardsson, 2006, "New Service Development: Learning from and with Customers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Per Kristensson, 2006, "Managing Ideas That Are Unthinkable in Advance: A Matter of How and Where You Ask," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Peter R. Magnusson, 2006, "Learning from Experiments Involving Users in Service Innovation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Fredrik Dahlsten, 2006, "Customer Involvement — Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Per Echeverri, 2006, "Service Encounter Analysis Based on Customer Retrospection," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Hans Björkman, 2006, "How to Better Learn from Users," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Per Echeverri, 2006, "Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Rainer Nägele, 2006, "Customer-Oriented Service Engineering As a Success Factor — Findings of Case Studies of Customer Integration in the Service Development Process," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Christiane Hipp & Cornelius Herstatt, 2006, "Service Innovation, User Involvement, and Intellectual Property Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Frank Hull & Bo Edvardsson & Chris Storey, 2006, "Customer and Supplier Involvement in New Service Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing, "Involving Customers In New Service Development".
• Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2006, "Private Label Price Rigidity during Holiday Periods," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 13, issue 1, pages 57-62.
• Ray, Sourav & Chen, Haipeng (Allan) & Bergen, Mark & Levy, Daniel, 2006, "Asymmetric Wholesale Pricing: Theory and Evidence," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 25, issue 2, pages 109-201.
• Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian, 2006, "Is there a Market for Microlending in Industrialized Countries?," Discussion Papers, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics, number 251.
• Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe & Laske, Michael & Kipura, Janine & Brüning, Andreas, 2006, "Überwindung betriebswirtschaftlicher Defizite im Innoregio-Netzwerk Kunststoffzentrum Westmecklenburg," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 18/2006.
• Boztuğ, Yasemin & Reutterer, Thomas, 2006, "A combined approach for segment-specific analysis of market basket data," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2006-006.
• Silberhorn, Nadja & Boztuğ, Yasemin & Hildebrandt, Lutz, 2006, "Estimation with the nested logit model: Specifications and software particularities," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2006-017.
• Hildebrandt, Lutz & Temme, Dirk, 2006, "Probleme der Validierung mit Strukturgleichungsmodellen," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2006-082.
• Hildebrandt, Lutz & Temme, Dirk, 2006, "Formative measurement models in covariance structure analysis: Specification and identification," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2006-083.
• Temme, Dirk & Kreis, Henning & Hildebrandt, Lutz, 2006, "PLS path modeling: A software review," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2006-084.

2005

• Hana Machková, 2005, "Actual trends in International marketing (selected problems)
  [Současné trendy v mezinárodním marketingu (vybrané problémy)]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2005, issue 2, pages 49-70, DOI: 10.18267/j.aop.177.
• Mark Israel, 2005, "Tenure Dependence in Consumer-Firm Relationships: An Empirical Analysis of Consumer Departures from Automobile Insurance Firms," RAND Journal of Economics, The RAND Corporation, volume 36, issue 1, pages 165-192, Spring.
• Torsten J. Gerpott & Nejc M. Jakopin, 2005, "International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 57, issue 3, pages 198-228, July.
• Martin Spann & Bernd Skiera & Björn Schäfers, 2005, "Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften," Schmalenbach Journal of Business Research, Springer, volume 57, issue 2, pages 107-128, March, DOI: 10.1007/BF03371629.
• Christine Braunstein & Frank Huber & Andreas Herrmann, 2005, "Ein Ansatz zur Erklärung der Kundenbindung auf Basis der Theorie des geplanten Verhaltens," Schmalenbach Journal of Business Research, Springer, volume 57, issue 3, pages 187-213, May, DOI: 10.1007/BF03372763.
• Heribert Gierl & Christina Eleftheriadou, 2005, "Asymmetrisch überlegene Stockouts als Phantomprodukte," Schmalenbach Journal of Business Research, Springer, volume 57, issue 6, pages 475-502, September, DOI: 10.1007/BF03372771.
• Michael Löffler, 2005, "Automobilimages im Dekadenvergleich," Schmalenbach Journal of Business Research, Springer, volume 57, issue 6, pages 548-557, September, DOI: 10.1007/BF03372774.
• Jens Gutsche & Andreas Herrmann & Frank Huber & Frank Kressmann & René Algesheimer, 2005, "Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Markenloyalität," Schmalenbach Journal of Business Research, Springer, volume 57, issue 7, pages 638-657, November, DOI: 10.1007/BF03377355.
• Franziska Völckner & Henrik Sattler, 2005, "Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität," Schmalenbach Journal of Business Research, Springer, volume 57, issue 8, pages 669-688, December, DOI: 10.1007/BF03371637.
• Gijsbrechts, E. & Campo, K. & Nisol, P., 2005, "Beyond Promotion-Based Store Switching : Antecedents and Consequences of Systematic Multiple-Store Shopping," Discussion Paper, Tilburg University, Center for Economic Research, number 2005-76.
• Elena Reutskaja & Robin Hogarth, 2005, "Satisfaction in choice as a function of the number of alternatives: When "goods satiate" but "bads escalate"," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 903, Nov, revised May 2006.
• Verhagen, Tibert & Boter, Jaap, 2005, "The importance of website content in online purchasing across different types of products," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0010.
• Rajagopal, 2005, "Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage," Econometrics, University Library of Munich, Germany, number 0502012, Feb.
• Rajagopal, 2005, "Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market," Econometrics, University Library of Munich, Germany, number 0508012, Aug.
• Ananth Rao, 2005, "Multi-attribute Analysis of Confidence, Convenience and Price Functions of Customers of Financial Services Firms: a GLS Systems Model," Finance, University Library of Munich, Germany, number 0502002, Feb.
• Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte, 2005, "The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal," HEW, University Library of Munich, Germany, number 0509009, Sep.
• Helena Alves & Mário Raposo, 2005, "La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior," HEW, University Library of Munich, Germany, number 0511004, Nov.
• Mario Raposo & Helena Alves, 2005, "Marketing Higher Education: Students’ Service Expectations," HEW, University Library of Munich, Germany, number 0511005, Nov.
• Pedro Cosme Costa Vieira, 2005, "Marketing as an entrance barrier into the fashion market," Industrial Organization, University Library of Munich, Germany, number 0501008, Jan.
• Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 2005, "Price Adjustment at Multiproduct Retailers," Industrial Organization, University Library of Munich, Germany, number 0505005, May.
• Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005, "Private Label Price Rigidity during Holiday Periods," Macroeconomics, University Library of Munich, Germany, number 0503006, Mar.
• Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy, 2005, "Asymmetric Wholesale Pricing: Theory and Evidence," Macroeconomics, University Library of Munich, Germany, number 0503021, Mar.
• Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable, 2005, "The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains," Macroeconomics, University Library of Munich, Germany, number 0505012, May.
• Rajagopal, 2005, "Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis," Microeconomics, University Library of Munich, Germany, number 0510002, Oct.
• Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki, 2005, "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Others, University Library of Munich, Germany, number 0505006, May.
• Boztuğ, Yasemin & Hildebrandt, Lutz, 2005, "An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2005-057.
• Enke, Margit & Greschuchna, Larissa, 2005, "Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 2005/06.
• Enke, Margit & Poznanski, Steffi, 2005, "Kundenintegration bei Finanzdienstleistungen," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 2005/11.
• Ana-Lucia Ristea & Valeriu Ioan-Franc, 2005, "Mutations in the Distribution Structure at the International Level," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 7, issue 17, pages 9, April.
• Gabriela Cecilia Stanciulescu, 2005, "Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 7, issue 18, pages 9.-23, November.
• Bhuyan, Sanjib, 2005, "Impact Of Brand Advertising On Food Consumed Away From Home," 2005 Annual meeting, July 24-27, Providence, RI, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association), number 19127, DOI: 10.22004/ag.econ.19127.
• Karipidis, Philippos I. & Tsakiridou, Efthimia & Tabakis, Nikolaos M., 2005, "The Greek Olive Oil Market Structure," Agricultural Economics Review, Greek Association of Agricultural Economists, volume 6, issue 01, pages 1-9, DOI: 10.22004/ag.econ.44093.
• Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes & Rosa, Franco, 2005, "Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark, European Association of Agricultural Economists, number 24515, DOI: 10.22004/ag.econ.24515.
• Carambas, Maria Cristina D.M., 2005, "Analysis of Marketing Margins in Eco-Labeled Products," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark, European Association of Agricultural Economists, number 24600, DOI: 10.22004/ag.econ.24600.
• Camarena-Gomez, Dena M. & Sanjuan, Ana Isabel, 2005, "Walnut Preferences in Spain: Is the Spanish Consumer Ready for New Varieties?," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark, European Association of Agricultural Economists, number 24749, DOI: 10.22004/ag.econ.24749.
• Verbeke, Wim & Brunso, Karen, 2005, "Consumer Awareness, Perceptions and Behaviour Towards Farmed Versus Wild Fish," 95th Seminar, December 9-10, 2005, Civitavecchia, Italy, European Association of Agricultural Economists, number 56075, Dec, DOI: 10.22004/ag.econ.56075.
• Bernabeu, Rodolfo & Olmeda, Miguel & Diaz, Monica, 2005, "Estructura de preferencias de los consumidores de vino y actitudes hacia los vinos con Denominacion de Origen. El caso de Castilla-La Mancha," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 5, issue 09, pages 1-24, DOI: 10.22004/ag.econ.28772.
• Lanfranco, Bruno & Helguera, Lorenzo, 2005, "Diferenciación de productos en el sector ganadero," Revista INIA, Instituto Nacional de Investigacion Agropecuaria (INIA), volume 2, pages 1-6, March, DOI: 10.22004/ag.econ.244468.
• Gheorghe MEGHISAN, 2005, "Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 1, pages 50-55, November.
• Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN, 2005, "Nivelul De Servire A Clientilor Din Perspectica Logisticii," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 1, pages 68-74, November.
• Omer Torlak & Nurullah Uckun, 2005, "The Interface Ofthe Marketing And Financialproblems Of Smalland Medium S‹Zed Businesses In Eskisehir," Anadolu University Journal of Social Sciences, Anadolu University, volume 5, issue 1, pages 199-216, June.
• Veysel Yilmaz, 2005, "Effects of ConsumerSatisfaction and Needs on Brand Loyalty- Aplication on the Cigarette Brand," Anadolu University Journal of Social Sciences, Anadolu University, volume 5, issue 1, pages 257-272, June.
• Husniye Ors, 2005, "Organizational Service Orientation (OSO) Level Of The Firms Worked In The Service SectorAnd Sectoral Comparision," Anadolu University Journal of Social Sciences, Anadolu University, volume 5, issue 2, pages 113-136, December.
• Radka Ileva, 2005, "Market Strategy and Competitiveness of Bulgarian Companies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 3-23.
• Marusia Ivanova, 2005, "Sales Forecasting Using Artificial Neural Networks," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 60-81.
• Radka Ileva, 2005, "Market Strategy and Competitiveness of Bulgarian Companies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 25-44.
• Smaranda Cosma & Monica Maria Coros, 2005, "Promotion Strategies And Their Efficiency In The Case Of Branding Transylvania As A Tourist Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Boswijk, H. Peter & Franses, Philip Hans, 2005, "On the Econometrics of the Bass Diffusion Model," Journal of Business & Economic Statistics, American Statistical Association, volume 23, pages 255-268, July.
• Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005, "Private Label Price Rigidity during Holiday Periods," Working Papers, Bar-Ilan University, Department of Economics, number 2005-01, Mar.
• Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy, 2005, "Asymmetric Wholesale Pricing: Theory and Evidence," Working Papers, Bar-Ilan University, Department of Economics, number 2005-02, Mar.
• Maria Marenna, 2005, "Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”," CERIS Working Paper, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY, number 200507, Jun.
• Gian Franco Corio, 2005, "Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse," CERIS Working Paper, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY, number 200508, Jun.
• Abdelmajid Amine & Faouzi Bensebaa, 2005, "Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés," Revue Finance Contrôle Stratégie, revues.org, volume 8, issue 2, pages 5-37, June.
• Ayla Özhan DEDEOGLU & Ipek SAVASCI, 2005, "Tüketim Kültüründe Beden Güzelligi ve Yemek Yeme Arzulari: Kadinlarin Tüketim Pratiklerine Yansimasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 77-87.
• Nazan GUNAY, 2005, "Türkiye’de Hazir Giyim ve Konfeksiyon Endüstrisinde Uygulanan Uluslararasi Pazarlara Giris Stratejileri:Sorunlar ve Cözüm Yollari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 89-97.
• Cleeren, K. & Dekimpe, M.G. & Verboven, F., 2005, "Intra- and Inter-Channel Competition in Local-Service Sectors," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-018-MKT, Mar.
• Dolfsma, W.A., 2005, "Collective Consuming: Consumers as Subcontractors on Electronic Markets," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-020-ORG, Apr.
• Verhoef, P.C. & Pauwels, K.H., 2005, "Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-007-MKT, Apr.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2005, "The European Consumer: United In Diversity?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-022-MKT, Apr.
• van Heerde, H.J. & Helsen, K. & Dekimpe, M.G., 2005, "Managing Product-Harm Crises," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-044-MKT, Sep.
• Bruyneel, S. & Dewitte, S. & Franses, Ph.H.B.F. & Dekimpe, M.G., 2005, "Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-045-MKT, Sep.
• Fok, D. & Paap, R. & Horváth, C. & Franses, Ph.H.B.F., 2005, "A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-047-MKT, Sep.
• van Bruggen, G.H. & Wierenga, B., 2005, "When are CRM Systems Successful? The Perspective of the User and of the Organization," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-048-MKT, Sep.
• Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Koll, O., 2005, "Win-Win Strategies at Discount Stores," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-050-MKT, Sep.
• Lamey, L. & Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M., 2005, "The Impact of Business-Cycle Fluctuations on Private-Label Share," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-061-MKT, Oct.
• van Rekom, J. & van Nierop, A.E., 2005, "Why “They” never can be as good as “Us”: How other organizations must be worse off on essential features," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-073-MKT, Nov.
• Vanhamme, J. & de Bont, C.J.P.M., 2005, "“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2005-081-MKT, Dec.
• Stremersch, S., 2005, "In search of an audience..," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2005-025-MKT, Apr.
• Oscar Gutiérrez, 2005, "The Product Life Cycle and the Real Option of Waiting," Frontiers in Finance and Economics, SKEMA Business School, volume 2, issue 2, pages 79-105, December.
• Ron Borzekowski & Charles Taragin & Raphael Thomadsen, 2005, "Competition and price discrimination in the market for mailing lists," Finance and Economics Discussion Series, Board of Governors of the Federal Reserve System (U.S.), number 2005-56.
• Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2005, "The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity," Working Papers, Business School - Economics, University of Glasgow, number 2005_26, Dec.
• Yunn-Kuang Chu & Jeryan Lin, 2005, "Estimating Function Approach to a Time-Dependent Recovery Model for Survival Rates in a Business District," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 4, issue 3, pages 223-230, December.
• Eleni Raptou & Konstadinos Mattas & Efthimia Tsakiridou & Constantinos Katrakilidis, 2005, "Factors Affecting Cigarette Demand," International Advances in Economic Research, Springer;International Atlantic Economic Society, volume 11, issue 3, pages 275-290, August, DOI: 10.1007/s11294-005-6657-7.
• Ting Zhu & Vishal Singh & Anthony J. Dukes, 2005, "Local Competition and Impact of Entry by a Dominant Retailer," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2005-05, May.
• Lorna Gifis & Paul Sommers, 2005, "Promotions And Attendance in Minor League Baseball," Middlebury College Working Paper Series, Middlebury College, Department of Economics, number 0510, Jul.
• Cinzia COLAPINTO, 2005, "Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-013, Jan.
• Marilena TUCCI, 2005, "La Market Basket Analysis nell'e-commerce," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-020, Jan.
• Cinzia COLAPINTO, 2005, "Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-13, Jan.
• Marilena TUCCI, 2005, "La Market Basket Analysis nell'e-commerce," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-20, Jan.
• Kesten C. Green & J. Scott Armstrong, 2005, "Competitor-oriented Objectives: The Myth of Market Share," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 17/05, Jul.
• J. Scott Armstrong & Kesten C. Green, 2005, "Demand Forecasting: Evidence-based Methods," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 24/05, Sep.
• Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso, 2005, "How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data," NBER Working Papers, National Bureau of Economic Research, Inc, number 11515, Aug.
• Daniel Birke & G. M. Peter Swann, 2005, "Social networks and choice of mobile phone operator," Occasional Papers, Industrial Economics Division, number 14, Jan.
• Filipe J. Sousa & Luís M. de Castro, 2005, "Relationship significance: is it sufficiently explained?," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 183, Jul.
• Kizilbash, Taban Rukh, 2005, "Increasing Trend of Counterfeiting in Consumers' Products," MPRA Paper, University Library of Munich, Germany, number 116429, Jul, revised 18 Nov 2021.
• Moisescu, Ovidiu Ioan, 2005, "The concept of brand equity - A comparative approach," MPRA Paper, University Library of Munich, Germany, number 32013.
• Moisescu, Ovidiu Ioan, 2005, "Some aspects regarding brand extension," MPRA Paper, University Library of Munich, Germany, number 32015.

2004

• Hartmann, Patrick & Forcada Sainz, Francisco Javier & Apaolaza Ibáñez, Vanesa, 2004, "Superando los límites medioambientales de la empresa: Un estudio experimental del efecto del posicionamiento ecológico en la actitud hacia la marca," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan, 2004, "Marketina erronka berriei erantzunez: balio sorkuntza," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Fok, D. & Horváth, C. & Paap, R. & Franses, Ph.H.B.F., 2004, "A hierarchical Bayes error correction model to explain dynamic effects," Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute, number EI 2004-27, Aug.
• van Oest, R.D. & Paap, R., 2004, "Analyzing the effects of past prices on reference price formation," Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute, number EI 2004-36, Aug.
• Verbeke, W.J.M.I. & Belschak, F.D. & Wuyts, S.H.K. & Bagozzi, R.P., 2004, "Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-011-MKT, Jan.
• Verbeke, W.J.M.I. & Belschak, F.D. & Bagozzi, R.P., 2004, "The Adaptive Consequences of Pride in Personal Selling," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-012-MKT, Jan.
• Belschak, F.D. & Verbeke, W.J.M.I. & Bagozzi, R.P., 2004, "Coping with Sales Call Anxiety and Its Effects on Protective Actions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-013-MKT, Jan.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004, "On The Predictive Content Of Production Surveys: A Pan-European Study," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-017-MKT, Feb.
• Franses, Ph.H.B.F. & Vriens, M., 2004, "Advertising effects on awareness, consideration and brand choice using tracking data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-028-MKT, Apr.
• Dekimpe, M.G. & Skiera, B., 2004, "Channel Power in Multi-Channel Environments," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-041-MKT, Jun.
• Gielens, K. & Dekimpe, M.G., 2004, "How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-038-MKT, Sep.
• Verhoef, P.C. & Langerak, F. & Donkers, A.C.D., 2004, "Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-084-MKT, Sep.
• van Heerde, H.J. & Dekimpe, M.G. & Putsis, W.P., 2004, "Marketing Models and the Lucas Critique," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-080-MKT, Sep.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004, "Decomposing Granger Causality over the Spectrum," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-102-MKT, Dec.
• Sloot, L.M. & Verhoef, P.C., 2004, "Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-114-MKT, Jan.
• Waarts, E., 2004, "Competition:an inspirational marketing tool," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2004-022-MKT, Aug.
• van Osselaer, S.M.J., 2004, "Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2004-023-MKT, Oct.
• Nora LADO & Omar LICANDRO & Francisco PÉREZ, 2004, "How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?," Economics Working Papers, European University Institute, number ECO2004/01.
• Casillas, J. & Martínez-López, F. J. & Martínez, F. J., 2004, "Fuzzy Association Rules For Estimating Consumer Behaviour Models And Their Its Application To Explaining Trust In Internet Shopping," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 2, pages 3-26, November.
• Daniel Levy & Andrew T Young, 2004, "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886-1959," Post-Print, HAL, number hal-02386914, DOI: 10.1353/mcb.2004.0065.
• Reinhold Decker & Xuemin Zhao, 2004, "SMEs' Choice of Foreign Market Entry Mode: A Normative Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 3, issue 3, pages 181-200, December.