Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2014

• Pinson, Christian (ed.), 2014, "L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14261.
• Guiot, Denis (ed.), 2014, "L'inhibition interculturelle et ses effets sur le comportement de consommation : le cas des jeunes Françaises d'origine maghrébine," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14368.
• Volle, Pierre (ed.), 2014, "Le déploiement d'une capacité d'Open Marketing dans une organisation marketing : analyse selon une approche par les ressources, les capacités et les compétences marketing," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14480.
• Desmet, Pierre & Le Nagard, Emmanuelle (ed.), 2014, "Effets du bouche-à-oreille en ligne sur les décisions d’achat : le cas des avis de consommateurs sur plateforme Internet," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14549.
• Pras, Bernard (ed.), 2014, "L'accountability ou l'obligation de rendre des comptes ressenties par le praticien du marketing : variable médiatrice entre antécédents personnels et réponses comportementales," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14636.
• Guiot, Denis & Le Nagard, Emmanuelle (ed.), 2014, "Les freins à l’achat d’occasion en ligne : le rôle des lois de la magie sympathique," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14811.
• Pras, Bernard (ed.), 2014, "Le lien entre satisfaction et fidélité du consommateur dans le secteur de l'habillement : impact de l'usage des marques et des soldes," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14842.
• Pras, Bernard & Changeur, Sophie (ed.), 2014, "Le système de management de marque : médiateur de la relation entre l'orientation marché et la performance marque : Une comparaison sur la base de cinq secteurs d'activité," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/15159.
• Ivan Ropar & Melita Moretti, 2014, "Dejavniki marketinške kulture in zadovoljstvo udeležencev organizacij – trgovinska dejavnost," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 6, issue 1-2.
• Tina Vukasović, 2014, "Pomembna znanja in sposobnosti, ki odlikujejo uspešnega tržnika," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 6, issue 1-2.
• Yang , Cathy & Toubia, Olivier, 2014, "A Bounded Rationality Model of Information Search and Choice in Preference Measurement," HEC Research Papers Series, HEC Paris, number 1072, Oct.
• Paulo Silveira & Cristina Marreiros, 2014, "Shopper Marketing: A Literature Review," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 1, pages 90-97.
• Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014, "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 1, pages 66-77.
• Fred A. Yamoah & David E. Yawson, 2014, "Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 2, pages 98-107.
• Remziye Terkan, 2014, "Importance of Creative Advertising and Marketing According to University Students’ Perspective," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 3, pages 239-246.
• Janka Taborecka Petrovicova & Maria Gibalova, 2014, "Measurement of Consumer Ethnocentrism of Slovak Consumers," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 4, pages 247-258.
• Abdullah Malik & Bushan D. Sudhakar, 2014, "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 4, pages 259-275.
• Levent KOSAN, 2014, "Accounting for Marketing: Marketing Performance Through Financial Results," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 4, pages 276-283.
• Gsottbauer, Elisabeth & van den Bergh, Jeroen C.J.M., 2014, "Environmental policy when pollutive consumption is sensitive to advertising: Norms versus status," Ecological Economics, Elsevier, volume 107, issue C, pages 39-50, DOI: 10.1016/j.ecolecon.2014.07.001.
• Dantas, Danilo C. & Taboubi, Sihem & Zaccour, Georges, 2014, "Which business model for e-book pricing?," Economics Letters, Elsevier, volume 125, issue 1, pages 126-129, DOI: 10.1016/j.econlet.2014.08.020.
• Carson, Richard T. & Louviere, Jordan J., 2014, "Statistical properties of consideration sets," Journal of choice modelling, Elsevier, volume 13, issue C, pages 37-48, DOI: 10.1016/j.jocm.2015.01.001.
• Hackl, Franz & Kummer, Michael E. & Winter-Ebmer, Rudolf, 2014, "99 Cent: Price points in e-commerce," Information Economics and Policy, Elsevier, volume 26, issue C, pages 12-27, DOI: 10.1016/j.infoecopol.2013.10.001.
• Zeng, Xiaohua & Dasgupta, Srabana & Weinberg, Charles B., 2014, "The effects of a “no-haggle” channel on marketing strategies," International Journal of Research in Marketing, Elsevier, volume 31, issue 4, pages 434-443, DOI: 10.1016/j.ijresmar.2014.06.002.
• Azar, Ofer H., 2014, "Optimal strategy of multi-product retailers with relative thinking and reference prices," International Journal of Industrial Organization, Elsevier, volume 37, issue C, pages 130-140, DOI: 10.1016/j.ijindorg.2014.08.008.
• Mano, Yukichi & Akoten, John & Yoshino, Yutaka & Sonobe, Tetsushi, 2014, "Teaching KAIZEN to small business owners: An experiment in a metalworking cluster in Nairobi," Journal of the Japanese and International Economies, Elsevier, volume 33, issue C, pages 25-42, DOI: 10.1016/j.jjie.2013.10.008.
• Maruyama, Masayoshi & Yamashita, Yu, 2014, "Revenue versus incentive: Theory and empirical analysis of franchise royalties," Journal of the Japanese and International Economies, Elsevier, volume 34, issue C, pages 154-161, DOI: 10.1016/j.jjie.2014.06.002.
• Pizzi, Gabriele & Scarpi, Daniele & Marzocchi, Gian Luca, 2014, "Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices," Journal of Economic Psychology, Elsevier, volume 42, issue C, pages 41-51, DOI: 10.1016/j.joep.2013.12.001.
• Lange, Jens & Krahé, Barbara, 2014, "The effects of information form and domain-specific knowledge on choice deferral," Journal of Economic Psychology, Elsevier, volume 43, issue C, pages 92-104, DOI: 10.1016/j.joep.2014.05.001.
• Viglia, Giampaolo & Abrate, Graziano, 2014, "How social comparison influences reference price formation in a service context," Journal of Economic Psychology, Elsevier, volume 45, issue C, pages 168-180, DOI: 10.1016/j.joep.2014.09.003.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2014, "Does shelf-labeling of organic foods increase sales? Results from a natural experiment," Journal of Retailing and Consumer Services, Elsevier, volume 21, issue 5, pages 804-811, DOI: 10.1016/j.jretconser.2014.06.009.
• Çakır, Metin & Balagtas, Joseph V., 2014, "Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market," Journal of Retailing, Elsevier, volume 90, issue 1, pages 1-12, DOI: 10.1016/j.jretai.2013.06.002.
• Massara, Francesco & Porcheddu, Daniele & Melara, Robert D., 2014, "Asymmetric Perception of Sparse Shelves in Retail Displays," Journal of Retailing, Elsevier, volume 90, issue 3, pages 321-331, DOI: 10.1016/j.jretai.2014.05.001.
• Ruiz Martín, Antonio & Rodríguez Díaz, Manuel & Ruíz San Román, José Antonio, 2014, "Measure of the mining image," Resources Policy, Elsevier, volume 41, issue C, pages 23-30, DOI: 10.1016/j.resourpol.2014.01.004.
• Martina Hedda Šola, 2014, "Neuromarketing – Science And Practice," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, volume 1, issue 1, pages 25-34.
• Ulker Erdogan ARACI & Zeki Atil BULUT & Berrin ONARAN & Nilufer KOCAK, 2014, "Fark Yaratan Uygulamalar Perspektifinden Seyahat Acentelerinde Iliskisel Pazarlama Faaliyetlerini Anlamak," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 14, issue 4, pages 559-570.
• Alonso, Ricardo & Câmara, Odilon, 2014, "Persuading skeptics and reaffirming believers," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 58680, May.
• Bursztyn, Leonardo & Ederer, Florian & Ferman, Bruno & Yuchtman, Noam, 2014, "Understanding mechanisms underlying peer effects: evidence from a field experiment on financial decisions," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 91509, Jul.
• Anton A Setyawan & Basu Swastha Dharmmesta & B.M Purwanto & Sahid Susilo Nugroho, 2014, "Business Relationship Framework in Emerging Market: A Preliminary Study in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 59-72.
• Tomas Sadilek & Premysl Prusa, 2014, "Today Situation in Online Buying of Food Products in the Czech Republic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 75-85.
• Chia-Lin Lee, 2014, "Is Co-Branding a Double-Edged Sword for Brand Partners?," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 19-34.
• Marko Gasiæ, Vladan Ivanoviæ, Marija Stojiljkoviæ, 2014, "Strategic Marketing Of Tourist Destination," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-02, Sep.
• Ljubisa Stojmirović , Aleksandra Stojković , Tomislav Nikolić, 2014, "Pоlitical Маrketing – Nеgativ Campaing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-01, Apr.
• Zeljko Deviæ, Nikola Curæiæ, Nikola Radivojeviæ, 2014, "Creating A Concept Marketing Communication In International Business-To-Business Market," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-03, Oct.
• Valeria Arina MIRCEA (BALACEANU) & Dana Gabriela SISEA, 2014, "Emphasis Use Activity Marketing In The Banking System," Post-Crisis Trends - Working papers, Ecological University of Bucharest, Department of Economics, number 07, Jan.
• Alexandra VINEREAN, 2014, "Market Segmentation in the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, volume 2, issue 1, pages 14-29.
• Alexandra VINEREAN, 2014, "Consumption Habits During the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, volume 2, issue 2, pages 47-53.
• Simona VINEREAN & Alin OPREANA, 2014, "Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 1-14.
• Hui-Hsin HUANG, 2014, "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 15-27.
• Bogdan AVRAM, 2014, "A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 28-36.
• Augustine Egwu Ndu OKO & Ohuonu Okwudiri NNANNA, 2014, "Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 37-52.
• Alexandra VINEREAN, 2014, "Buying Intentions Influenced by Various Determinants in Tourism," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 53-59.
• Alexandra VINEREAN, 2014, "Motivators That Intervene in the Decision Making Process in Tourism," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 61-67.
• Jorge MONGAY, 2014, "Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 82-85.
• Sandro Sillani & Alessandro Esposito & Teresa Del Giudice & Francesco Caracciolo, 2014, "Le preferenze dei consumatori della provincia di Trieste per l?olio extra vergine di oliva d?alta gamma," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 1, pages 139-155.
• Katia Laura Sidali & Achim Spiller, 2014, "Cultural property rights in the eu geographical indications? system: Cui prodest?," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 2, pages 97-104.
• Verena Otter & Bianca Prechtel & Ludwig Theuvsen, 2014, "The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions," Economia agro-alimentare, FrancoAngeli Editore, volume 16, issue 3, pages 43-60.
• Enrico Scarso & Ettore Bolisani & Marco Paiola, 2014, "Il marketing nelle imprese agroalimentari del padovano: dal saper fare al saper vendere," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 2014, issue 2, pages 187-212.
• Michela Matarazzo & Riccardo Resciniti & Georg Schufft, 2014, "La valutazione dell?effetto "made in Europe": un?indagine empirica cross-national," ECONOMIA E POLITICA INDUSTRIALE, FrancoAngeli Editore, volume 2014, issue 3, pages 7-31.
• Bruno Schivinski & Dariusz Dabrowski, 2014, "The consumer-based brand equity inventory: scale construct and validation," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 22, May.
• Romina Moruzzi & Lucie Sirieix, 2014, "Paradoxes of sustainable food and consumer coping strategies," Post-Print, HAL, number hal-01594077, Jun.
• Maud Daniel & Lucie Sirieix, 2014, "From sustainable consumption to sustainable practices," Post-Print, HAL, number hal-01595623, Jun.
• Guillaume Le Borgne & Lucie Sirieix & Sandrine Costa, 2014, "Food waste and promotions," Working Papers, HAL, number hal-01140919.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014, "Consumer responses to elimination of overpackaging on private label products," Working Papers, HAL, number halshs-01076408, Oct.
• Lashgari, Maryam, 2014, "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series, Royal Institute of Technology, Department of Industrial Economics and Management, number 2014/9, Nov.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014, "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics, Norwegian School of Economics, Department of Economics, number 16/2014, May.
• Albina N. Rasskazova, 2014, "From corporate market research to bank profit maximization," HSE Working papers, National Research University Higher School of Economics, number WP BRP 16/MAN/2014.
• Lin, Yu-Chen & Chen, Chiang-Ming, 2014, "Price And Price Dispersion On The Web: Evidence From The Online Book Industry Of Taiwan," Hitotsubashi Journal of Economics, Hitotsubashi University, volume 55, issue 1, pages 51-70, June, DOI: 10.15057/26811.
• BEJAN, Andrei Alexandru, 2014, "A Key Challenge, Marketing Resource Management, a Holistic System," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 1, pages 44-49, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014, "Digital Marketing and the Pillars of Shopper Experience," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 2, pages 09-13, June.
• ROSU, Monica, 2014, "The Importance of Non Formal Education in a Formal World," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 2, pages 24-29, June.
• PURCAREA, Theodor Valentin, 2014, "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 06-25, September.
• PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta, 2014, "Chief Marketing Officer and the Challenge of Digital Maturity," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 28-36, September.
• SOCA, Diana, 2014, "CRM – the new business strategy in the digital age," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 3, pages 37-44, September.
• PURCAREA, Theodor, 2014, "A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 05-14, December.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014, "Digital Marketing and a Better Understanding of the Consumer Mobile Journey," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 15-21, December.
• WEGNEZ, Leon F., 2014, "The 14th International Conference of Urbanicom: "Commerce and the City"," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 4, pages 22-27, December.
• Valentina G. MAKNI, 2014, "Potential Of Earnings In Network Marketing And Some Factors Influencing Commissions Rates: Evidence From Bulgaria," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 23-31, December.
• Lirandina GOMES & Joaquim RAMOS SILVA, 2014, "SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 39-55, December.
• Maria Isabel Barreiro RIBEIRO & António José Gonçalves FERNANDES & Francisco José Lopes De Sousa DINIZ, 2014, "Qualidade Dos Serviços Farmacêuticos Na Região De Trás-Os-Montes E Alto Douro, Portugal," Investigación en Ciencia Regional, Hellenic Association of Regional Scientists, volume 0, issue 1, pages 41-51, Deciembre.
• Ibrahim Bozaci, 2014, "Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 11, pages 306-319, November.
• Monica-Violeta Achim & Sorin-Nicolae Borlea, 2014, "Business Ethics in Financial Sector: Case of Romania," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 2, pages 146-161, February.
• Seda Yildirim, 2014, "Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 4, pages 270-284, April.
• Oscar Álvaro Valdivieso Taborga, 2014, "Diseño de un instrumento de medición multidimensional del valor percibido estudiantil del servicio de clases," Investigación & Desarrollo, Universidad Privada Boliviana, number 0914, DOI: 10.23881/idupbo.014.2-4e.
• Mine Ucok Hughes, 2014, "A Social Media Campaign Application In A Marketing Field Experience Course," Business Education and Accreditation, The Institute for Business and Finance Research, volume 6, issue 1, pages 95-100.
• Raghava Rao Gundala & Hanin Khawaja, 2014, "Brand Management In Small And Medium Enterprise: Evidence From Dubai, Uae," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 27-38.
• Brad Sago & Craig Hinnenkamp, 2014, "The Impact Of Significant Negative News On Consumer Behavior Towards Favorite Brands," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 65-72.
• Samuel Yaw Akomea & Olav Jull Sørensen & Kweku Amponsah-Efah, 2014, "Export Drivers And Barriers: Evidence From Ghanaian Pharmaceutical Manufacturing Firms," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 81-96.
• Solomon A. Keelson & Addo J. Odei, 2014, "Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 4, pages 99-110.
• Sean M. Hennessey & Dongkoo Yun & Roberta MacDonald, 2014, "Segmenting And Profiling The Cultural Tourism Market For An Island Destination," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 15-29.
• Gavin L. Fox & M. Todd Royle, 2014, "Human Capital In Service Innovation Strategy," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 29-47.
• Ya-Hui Wang, 2014, "All You Can Eat: Behavioral Evidence From Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 29-37.
• Herni Justiana Astuti & Keisuke Nagase, 2014, "Patient Loyalty To Healthcare Organizations: Relationship Marketing And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 39-56.
• Michael Conyette, 2014, "Evidence That Travel Product Knowledge Includes Familiarity With Travel Products And Destinations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 57-67.
• Venus C. Ibarra & Charito D. Revilla, 2014, "Consumers’ Awareness On Their Eight Basic Rights: A Comparative Study Of Filipinos In The Philippines And Guam," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 65-78.
• Solomon A. Keelson, 2014, "The Moderating Role Of Organizational Capabilities And Internal Marketing In Market Orientation And Business Success," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 1, pages 1-117.
• John E. Cicala, 2014, "The Individual And Organizational Hazards Of Loneliness On Salespeople," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 1, pages 27-36.
• Jerrold Van Winter, 2014, "A Qualitative Study Of International Organizational Buyer Behavior," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 5, issue 2, pages 75-83.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Zulema Edith Calderon Campas & Paul Gerardo Espinoza Mercado, 2014, "Market Research To Implement A Sustainable Backyard Acua-Agricultural Production System In The Community Of Benito Juarez, Sonora, Mexico Investigacion De Mercados Para Implementar A Traspatio Un Sistema De Produccion Acua-Agricola Sustentable En La ," Revista Global de Negocios, The Institute for Business and Finance Research, volume 2, issue 2, pages 125-134.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2014, "Postmodernity Consumption, El Consumo En La Postmodernidad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 1, pages 89-111.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014, "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexicanos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 31-43.
• Lucila Villa Perez & Santiago Gonzalez Velasquez & Marcela Patricia Ahumada Toscano, 2014, "Memorable Shopping Experience In Furniture Stores Of Tijuana €“ San Diego Border,Experiencia Memorable De Compra En Tiendas Muebleras De La Frontera Tijuana– San Diego," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 2, pages 63-76.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander Astorga, 2014, "Influence Of The Attributes Of Commercial Environment In The Emotions, Satisfaction And Loyalty Of Chilean Consumer, Influencia De Los Atributos Del Entorno Comercial En Las Emociones, Satisfaccion Y Lealtad Del Consumidor Chileno," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 7, issue 3, pages 1-17.
• Brankica Todorovic, 2014, "Suspension of Managerial Decisions in Relation to the Risks in the Business," Economic Analysis, Institute of Economic Sciences, volume 47, issue 1-2, pages 160-172.
• Antonia DELISTAVROU & Irene TILIKIDOU, 2014, "Ethical Unconcern Scale: Construction and Validation," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 104-113, December.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014, "Food Quality Certificates and a Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in HITIT University Feas Business Department," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 60-67, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014, "Factors Affecting Mobile Taggıng Awareness; A Research on Social Media Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 87-103, December.
• Veres, Zoltán & Platz, Petra & Tarján, Tamás, 2014, "Interrelaciones De Los Atributos Del Producto Y Las Preferencias Intransitivas / Relationship Between Product Attributes And Intransitive Preferences," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 20, issue 2, pages 102-108.
• Navarro-García, Antonio & Eugenia Reyes-García, María & Acedo-González, Francisco J., 2014, "Calidad Percibida Y Satisfacción De Los Espectadores De Fútbol / Perceived Quality And Satisfaction Of Spectators Football," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 20, issue 2, pages 87-94.
• Tuğra Nazlı AKARSU & Volkan YENİARAS, 2014, "Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 29, issue 343, pages 09-38.
• Amresh Kumar & S. L. Gupta & Nawal Kishore, 2014, "Measuring Retailer Store Image: A Scale Development Study," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 13, issue 1, pages 25-38, June.
• Stern Neill & Gurmeet Singh & Raghuvar Dutt Pathak, 2014, "Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 13, issue 1, pages 75-92, June.
• Rosas, Francisco & Orazem, Peter F., 2014, "Is Self-Sufficiency for Women’s Collegiate Athletics a Hoop Dream? Willingness to Pay for Men’s and Women’s Basketball Tickets," ISU General Staff Papers, Iowa State University, Department of Economics, number 201412010800001014, Dec.
• Naroditskiy, Victor & Stein, Sebastian & Tonin, Mirco & Tran-Thanh, Long & Vlassopoulos, Michael & Jennings, Nicholas R., 2014, "Referral Incentives in Crowdfunding," IZA Discussion Papers, IZA Network @ LISER, number 7995, Feb.
• Dr. Vijay Prakash Mishra, 2014, "Finanacial Functions and New Trends," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 9, issue 1, pages 82-88, April.
• Dr. Archana Rani, 2014, "Role of Media in the Commercialization of Contemporary Arts," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 9, issue 2, pages 83-87, October.
• Chiehwei Hung & Yen-Shan Chuang, 2014, "A Study on Pet Owners' Intention to Purchase Pet Insurance," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 10, issue 2, pages 181-207, July.
• Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha, 2014, "Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 1, pages 181-200, March.
• Oana TUGULEA, 2014, "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 3, pages 103-116, September.
• Claudia, 2014, "Romanian Perspective On Customer Loyalty For Direct Selling Companies," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 3, pages 6-16, September.
• GOMAA Ahmed & COSGROVE Elizabeth, 2014, "The Cross-Roads to Digital: Newspaper Models and the Change to an Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014, "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 38, issue 2, pages 109-130, May, DOI: 10.1007/s10824-013-9203-0.
• E. Carayannis & E. Grigoroudis, 2014, "Linking innovation, productivity, and competitiveness: implications for policy and practice," The Journal of Technology Transfer, Springer, volume 39, issue 2, pages 199-218, April, DOI: 10.1007/s10961-012-9295-2.
• Pengyuan Wang & Eric Bradlow & Edward George, 2014, "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 2, pages 209-233, June, DOI: 10.1007/s11129-014-9145-7.
• Juha Karvanen & Ari Rantanen & Lasse Luoma, 2014, "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 3, pages 305-329, September, DOI: 10.1007/s11129-014-9148-4.
• Jean-Pierre Dubé & Günter Hitsch & Pranav Jindal, 2014, "The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 4, pages 331-377, December, DOI: 10.1007/s11129-014-9149-3.
• Mirela Catalina (Vint) Turkes, 2014, "New Promotion Price Strategies on the Banking Services Market in Romania," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 1, pages 27-29, March.
• Irina Raicu & Mirela Catalina (Vint) Turkes, 2014, "Organizational Performance Improvement by Implementing the Latest CRM Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 1, pages 84-86, March.
• Ana-Irina Nicolau & Adina Musetescu & Oana Mionel, 2014, "Stages in the Evolution of Marketing as a Discipline," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 2, pages 166-169, June.
• Constanta Aurelia Chitiba & Luigi Dumitrescu & Ana-Irina Nicolau, 2014, "A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 2, pages 54-57, June.
• Robert Chira, 2014, "The Role of Transport Activities in Logistics Chain," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 17-21, September.
• Dominic Perez-Danielescu, 2014, "Marketing Strategies in the On-Line Business Era," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 185-187, September.
• Gheorghe Ciobota, 2014, "Small and Medium Enterprises Marketing in the European Context of Economic and Social Development," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 128-131, December.
• Raul Sorin Fantana, 2014, "Modern Strategies for a Performing Company Management," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 186-192, December.
• Mirela Turkes & Irina Raicu & Ioan Vija, 2014, "Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 30-32, December.
• Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu, 2014, "Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 72-74, December.
• Eleonora Mihaela Constantinescu, 2014, "Strategic Marketing Developments in Informational Society," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 90-95, December.
• Hassan Raza & Muhammad Faheem, 2014, "Factors Influencing Selection of University by Working People in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 7, issue Special I, pages 36-54, May.
• Fermín Paús & Martín Fernandez Molina, 2014, "Caso de éxito "Mamá Lucchetti": Entendiendo al consumidor de hoy," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 3, pages 53-66, January-J, DOI: -.
• Roberto Carlos Dalongaro, 2014, "La Satisfaccion del cliente con el Supermercadismo en áreas de frontera," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 35-50, July-Dece, DOI: -.
• Femín Paús & Lucía Macchi, 2014, "Marketing viral en los medios sociales: ¿ Qué contenido es mas contagioso y por qué?," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 67-82, July-Dece, DOI: -.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 10, pages 92-108, October.
• Rajni Goel, 2014, "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 11, pages 1-7, November.
• Reinhold Decker, 2014, "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 11, pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014, "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 9, pages 14-26, September.
• Eszter Barta & Dániel Mustos & Zoltán Tahi, 2014, "Szikszó gazdaságfejlesztési koncepciója," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 11, issue 1, pages 91-96.
• István Piskóti, 2014, "Innovációvezérelt desztinációmarketing - trendek és teendők," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 11, issue 2, pages 32-44.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 10, pages 92-108, October.
• Rajni Goel, 2014, "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 11, pages 1-7, November.
• Reinhold Decker, 2014, "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 11, pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014, "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 9, pages 14-26, September.
• Sidorchuk, R. R., 2014, "The role of small business innovation models russian economic development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, May.
• Surgikova Anna V., 2014, "Ways of using marketing tools within publishing houses to create dynamic communication system," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, September.
• Chugunova E. A. & Ledentcova E. A., 2014, "Marketing research of the market of Perm commercial foreign language centers," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, August.
• Vorob'eva K.V. & Gromova V.A. & Kel'bakh E.I., 2014, "Advertising as the instrument of advance of goods in the market (on the example of "California" show-room)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, August.
• Guseva I.B. & Ledentcova E.A., 2014, "Promotion marketing activities in universities," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, August.
• Ledentcova E. A. & Galieva E. M., 2014, "Marketing research: global trends in the market of additional professional education," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, August.
• Maltseva N. V. & Kerzina E. A., 2014, "Factors of consumer behaviour of youth concerning educational institutions (on materials of economics department of PSU)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, August.
• Sidorchuk, Roman, 2014, "The Value Of Marketing As A Scientific Category," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Bulina Anna O., 2014, "Adverse Selection In The Market Of Cultural Values And Ways To Overcome It," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Veselova, A. O. & Pristupina, J. V., 2014, "Mdirect Deliveries From Europe," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Gladkikh, Y. N. & Sozykina, V. P., 2014, "Modern Aspects Of The Development Of The Organizational Structure Of The University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Gladkikh, Y. N. & Chepurnykh, E. E., 2014, "THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national research university”)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Melanie Marks & Scott Wentland & Abbey O'Connor, 2014, "Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, volume 14, issue 1, pages 78-96, Fall.
• Zheyin (Jane) Gu & Yunchuan Liu, 2014, "Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access," Working Papers, NET Institute, number 14-02, Sep.
• Yili Hong & Pei-yu Chen & Lorin Hitt, 2014, "Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications," Working Papers, NET Institute, number 14-03, Sep.
• Kolar, Tomaž & Zabkar, Vesna, 2014, "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 19, issue 1, pages 58-80.
• Dettmers, Jan, 2014, "Job definitions and service behaviour. An investigation among technical service employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 25, issue 4, pages 248-262.
• Chiu, Chi-yue & Kwan, Letty Y.-Y. & Li, Dongmei & Peng, Luluo & Peng, Siqing, 2014, "Culture and Consumer Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 2, pages 109-179, April, DOI: 10.1561/1700000032.
• Morwitz, Vicki, 2014, "Consumers' Purchase Intentions and their Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 3, pages 181-230, November, DOI: 10.1561/1700000036.
• van Raaij, W. Fred, 2014, "Consumer Financial Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 4, pages 231-351, November, DOI: 10.1561/1700000039.
• Otilia-Elena Platon, 2014, "An Analysis of the Social Media Presence of the Brands," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, volume 2, issue 1, pages 192-201, May.
• Radko Radev, 2014, "Price Planning Process in Multi-Product Companies from Fast Moving Customer Goods Sector," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 42-51, January.
• Hristo Katrandjiev & Ivo Velinov, 2014, "Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 84-98, January.
• Hristo Katrandjiev & Ivo Velinov, 2014, "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 76-88, April.
• Nikolay Vankov, 2014, "Online Resources and Tools for Digital PR," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 45-55, June.