Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2013

• José de Freitas SANTOS & Pedro Bruno Mendonça da SILVA, 2013, "Participate (or not) in International Trade Fairs? Decision Factors of Portuguese Managers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 14, issue 5, pages 689-703, December.
• Olga Rauhut Kompaniets & Daniel Rauhut, 2013, "Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages," Romanian Journal of Regional Science, Romanian Regional Science Association, volume 7, issue 2, pages 11-36, DECEMBER.
• Vladimira Jurisova, 2013, "Affiliate marketing in the context of online marketing," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 5, issue 1, pages 106-111, June.
• Daniela Kollarova & Magdalena Ungerova, 2013, "Quality in schools," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 5, issue 1, pages 112-120, June.
• Renata Miklencicova & Bronislava Capkovicova, 2013, "Evaluation of performance and efficiency of the CRM," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 5, issue 1, pages 144-151, June.
• Migle Eleonora Cernikovaite, 2013, "Brand value co-creation factors: stakeholder approach," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 6, issue 2, pages 32-40, December.
• Cristian GHENA, 2013, "Marketingul in jurnalismul sportiv actual," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 61, issue 1, pages 242-244, March.
• Anca-Mihaela TEAU, 2013, "Sales Force Motivation and Compensation," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 61, issue 1, pages 44-50, March.
• Svetlana BRADUTAN, 2013, "Analytical Methods for the Analysis of Managerial Risk in the Marketing," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 61, issue 2, pages 101-105, May.
• Andrei BUIGA & Raluca DRAGOESCU & Zoica NICOLA, 2013, "Brand Management in Business to Business Markets - Particularities of Business to Business Markets, Branding and Brand Equity -," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 61, issue 2, pages 200-204, May.
• Constantin CODERIE & Dan NASTASE, 2013, "SME Branding," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 61, issue 2, pages 219-223, May.
• Andrzej Sznajder, 2013, "Wpływ mobilnej technologii informacyjnej na działalność marketingową przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 7-8, pages 37-61.
• Wioleta Dryl, 2013, "Wplyw kryzysu na zachowania zakupowe polskich konsumentow dobr luksusowych. (Impact of the crisis on the purchasing behavior of Polish luxury goods consumers.)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 11, issue 40, pages 157-170.
• Maciej Mitrega, 2013, "Czy prosumpcja w dobie kryzysu to zjawisko jednowymiarowe? Eksploracja wsrod uzytkownikow portali spolecznosciowych. (Should we treat prosumption as one-dimensional phenomenon in the time of crisis? Exploration among users of community portals.)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 11, issue 40, pages 40-53.
• Leyla ÖZER & Bahar Gözde BURUL & Beyza GÜLTEKİN, 2013, "Bankacılık Sektöründe Müşteri Değerinin Marka Algıları ve Müşteri Sadakati Çerçevesinde İncelenmesi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 19(19).
• Yasin ALTUNSARAY & Orhan ÜNAL, 2013, "Elektronik Haberleşme Sektöründe Rekabeti Bozucu Fiyat Uygulamaları: Yıkıcı Fiyatlandırma ve Düzenleyici Yaklaşımlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 20(20).
• Evi Plomaritou & Katerina Konsta, 2013, "Key Performance Indicators (KPIs), Shipping Marketing and Safety Orientation: The Case of Greek Tanker Shipping Companies," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 63, issue 3-4, pages 83-101, July.
• Bela Muhi & Jasmina Stankovic & Dusan Jovanovic & Rade B. Bozovic, 2013, "Green Trends in the Hotel Industry - Status and Opportunities of SERBIA," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 2, issue 1, pages 69-79, March.
• Richard Cebula, 2013, "A panel data analysis of the impacts of regional economic factors, marketing and promotions, and team performance on minor league baseball attendance," The Annals of Regional Science, Springer;Western Regional Science Association, volume 51, issue 3, pages 695-710, December, DOI: 10.1007/s00168-013-0558-0.
• Bart Neuts & João Romão & Peter Nijkamp & Eveline Leeuwen, 2013, "Digital destinations in the tourist sector: a path model for the impact of e-services on tourist expenditures in Amsterdam," Letters in Spatial and Resource Sciences, Springer, volume 6, issue 2, pages 71-80, July, DOI: 10.1007/s12076-012-0087-y.
• Kathrin Dudenhöffer, 2013, "Why electric vehicles failed," Metrika: International Journal for Theoretical and Applied Statistics, Springer, volume 24, issue 2, pages 95-124, July, DOI: 10.1007/s00187-013-0174-2.
• Eva Blömeke & Michel Clement & Edlira Shehu & Eva Pagendarm, 2013, "Kundenbindung im Electronic Commerce Eine empirische Analyse zur Wahrnehmung und Wirkung verschiedener Kundenbindungsinstrumente im Internet," Schmalenbach Journal of Business Research, Springer, volume 65, issue 1, pages 63-96, February, DOI: 10.1007/BF03373710.
• Gilbert Fridgen & Christian König & Philipp Mette & Andreas Rathgeber, 2013, "Die Absicherung von Rohstoffrisiken — Eine Disziplinen über greifende Herausforderung für Unternehmen," Schmalenbach Journal of Business Research, Springer, volume 65, issue 2, pages 167-190, March, DOI: 10.1007/BF03372878.
• Nadine Losch & Klaus Möller & Benjamin Quaiser & Sophie Bortfeldt, 2013, "Konzeption und Umsetzung einer Customer Lifetime Value-Berechnung am Beispiel der Luftfahrtindustrie," Schmalenbach Journal of Business Research, Springer, volume 65, issue 3, pages 274-301, May, DOI: 10.1007/BF03373715.
• Liane Nagengast & Christina Heidemann & Thomas Rudolph, 2013, "Der kombinierte Einsatz von Sortimentsreduktion und Regalkategorisierung zur Sortimentsoptimierung–," Schmalenbach Journal of Business Research, Springer, volume 65, issue 7, pages 666-687, December, DOI: 10.1007/BF03372888.
• Han Lin & Ernesto Tavoletti, 2013, "The Marketing of Italian Wine Brands in China: The ‘Mainstreaming’ Approach," Transition Studies Review, Springer;Central Eastern European University Network (CEEUN), volume 20, issue 2, pages 221-237, October, DOI: 10.1007/s11300-013-0273-7.
• BUZILÄ‚ Nicoleta & DRAGOTÄ‚ Violeta Gianina & GORDEAN Raoul Sabin, 2013, "Private Brand Consumer Behavior in Romania," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 102-107, May.
• CIUREL Daniel-Liviu, 2013, "The Long Tail Principle in Online Marketing," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 126-128, May.
• DOGAN Mihaela Simona & BUZILA Nicoleta & GORDEAN Raoul, 2013, "Health Systems and Their Importance in the Europe 2020 Strategy," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 209-212, May.
• Bart Neuts & Joao Romao & Peter Nijkamp & Eveline van Leeuwen, 2013, "Digital Destinations in the Tourist Sector: A Path Model for the Impact of e-Services on Tourist Expenditures in Amsterdam," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 13-138/VIII, Sep.
• Oksana Loginova, 2016, "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Working Papers, Department of Economics, University of Missouri, number 1602.
• Le Borgne, G. & Sirieix, L., 2013, "Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201301.
• Rauzier, C. & Cheriet, F., 2013, "Profession « caviste » : les spécificités d’un canal spécialisé et alternatif à la grande distribution," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201303.
• Karolina ILIESKA, 2013, "Marketing Decision Support System - As A Factor For Effective Marketing Management," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 4, issue 1, pages 21-31, January -.
• Anamaria-Catalina RADU & Andra DOBRESCU & Ivona STOICA, 2013, "New Perspectives In Using Marketing In The Online Environment," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 4, issue 2, pages 21-25, July-Dece.
• Francesca Checchinato & Cinzia Colapinto & Alice Giusto, 2013, "Advertising in a luxury fashion magazine: a comparison between Italy and China," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 5, May.
• Andrea Pontiggia & Tiziano Vescovi, 2013, "When Size Does Matter. Trends of SMEs Internationalization Strategies in Chinese Economy," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 28, Dec.
• Velina Kazandzhieva, 2013, "Customer loyalty to travel agencies in Bulgaria," Business & Management Compass, University of Economics Varna, issue 2, pages 65-75.
• Evgeni Stanimirov, 2013, "Positioning of Companies’ Market Offers," Business & Management Compass, University of Economics Varna, issue 3, pages 8-18.
• Vladimir Hristov, 2013, "The role of the marketing strategies for corporate development of Bulgarian Suppliers of Logistic Services," Business & Management Compass, University of Economics Varna, issue 3, pages 84-92.
• Olga Kompaniets & Daniel Rauhut, 2013, "The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?," ERSA conference papers, European Regional Science Association, number ersa13p195, Nov.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012, "Social Media im Recruiting," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 13-23.
• Levy, Daniel & Snir, Avichai, 2013, "Shrinking Goods," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 104552, Jan.
• Kiefer, Stephanie, 2013, "Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?," Discussion Papers of the Institute for Organisational Economics, University of Münster, Institute for Organisational Economics, number 8/2013.
• Halbheer, Daniel & Bertini, Marco & Koenigsberg, Oded, 2013, "Self-Serving Behavior in Price-Quality Competition," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order, Verein für Socialpolitik / German Economic Association, number 79842.
• Ann-Kathrine Ejsing & Ulrich Kaiser & Hans Christian Kongsted & Keld Laursen, 2013, "The Role of University Scientist Mobility for Industrial Innovation," Working Papers, University of Zurich, Department of Business Administration (IBW), number 332, Feb.
• Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2013, "Self-Serving Behavior in Price-Quality Competition," Working Papers, University of Zurich, Department of Business Administration (IBW), number 334, May.
• Ulrich Kaiser & Hans Christian Kongsted & Thomas Ronde, 2013, "Does the Mobility of R & D Labor Increase Innovation?," Working Papers, University of Zurich, Department of Business Administration (IBW), number 336, Jun.
• Abeer Al Saud & Muhammad Khan, 2013, "Role of social media in brand development in Saudi Arabia," European Journal of Business and Economics, Central Bohemia University, volume 8, issue 1, pages 4-81:8, September, DOI: 10.12955/ejbe.v8i1.1.
• Lucia Vilčeková & Miroslav Sabo, 2013, "Exploring Brand Preferences Of Slovak Consumers Across Demographic Features," European Journal of Business and Economics, Central Bohemia University, volume 8, issue 3, pages 4061:8-4061, October, DOI: 10.12955/ejbe.v8i3.406.
• Yijuan Chen & Xiaojing Ma & Qiang Pan, 2013, "Word-of-Mouth in Movies with Platform Release: Theory and Evidence," ANU Working Papers in Economics and Econometrics, Australian National University, College of Business and Economics, School of Economics, number 2013-608, Apr.
• Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek, 2013, "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," American Economic Journal: Microeconomics, American Economic Association, volume 5, issue 4, pages 163-187, November.
• Woradee Jongadsayakul, 2013, "Product Return Behavior of Modern Retail Consumers," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, volume 20, issue 1, pages 47-61, June.
• Channarong Chaiphat, 2013, "Response of Economic Variables in ASEAN-5 to U.S. Economic Growth," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, volume 20, issue 1, pages 62-79, June.
• Ionel Dumitru & Ştefan Claudiu Căescu, 2013, "The Supply Chain, a Strategic Marketing Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 33, pages 116-127, February.
• Angela Tarabella & Lelia Voinea, 2013, "Advantages and Limitations of the Front-of-Package (FOP) Labeling Systems in Guiding the Consumers’ Healthy Food Choice," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 33, pages 198-209, February.
• Cătălina Chirica, 2013, "Relationship Marketing - Best Practice in the Banking Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 33, pages 288-300, February.
• Sonja Markova & Tatjana Petkovska-Mirčevska, 2013, "Social Media and Supply Chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 33, pages 89-102, February.
• Nicu Marcu & Georgeta-Mădălina Meghişan, 2013, "Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 34, pages 358-368, June.
• Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic, 2013, "Consumer boycotts of foreign products: a metric model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 34, pages 485-504, June.
• Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan, 2013, "Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 34, pages 544-558, June.
• Dan-Cristian Dabija & Raluca Babut, 2013, "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue Special 7, pages 617-633, November.
• Cristian Bogdan Onete & Razvan Dina & Denisa Elena Vlad, 2013, "Social media in the development of sustainable business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue Special 7, pages 659-670, November.
• Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013, "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue Special 7, pages 671-686, November.
• Joshi, Satish & Miller, Steven R. & Abdulkadri, Abdullahi O. & Batie, Sandra S., 2013, "The Future of Michigan Agriculture Environmental Assurance Program (MAEAP)," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association, number 149699, DOI: 10.22004/ag.econ.149699.
• Salois, Matthew & Reilly, Amber, 2013, "Assessing the Effectiveness of Generic Advertising for 100% Orange Juice," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association, number 150019, DOI: 10.22004/ag.econ.150019.
• Lewis, Karen E. & Grebitus, Carola, 2013, "Consumers’ Attitudes towards Country of Origin Labeling for Sugar," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association, number 150162, DOI: 10.22004/ag.econ.150162.
• Grebitus, Carola & Dumortier, Jerome, 2013, "How much of the error term is explained by psychometric variables? The example of organic produce demand," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association, number 150193, DOI: 10.22004/ag.econ.150193.
• Hovhannisyan, Vardges & Bozic, Marin, 2013, "Own And Cross Pass-Through In A Structural Framework," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association, number 150993, DOI: 10.22004/ag.econ.150993.
• Gálné Czékus, Ildikó, 2013, "Fogyasztói Vélemények Az Egri Borvidék És Az Egri Bikavér Vonatkozásában," Acta Carolus Robertus, Karoly Robert University College, volume 3, issue 2, pages 1-11, DOI: 10.22004/ag.econ.171431.
• Mesaros, Ines & Dokic, Nenad & Penic, Mirjana, 2013, "Measuring The Communication Effects Of Sales Promotion In A Food Company," Economics of Agriculture, Institute of Agricultural Economics, volume 60, issue 01, pages 1-16, March, DOI: 10.22004/ag.econ.146737.
• Sudarević, Tomislav & Vlahović, Branislav & Šurjanović, Ivan, 2013, "The Attitudes Toward Application Of Viral Marketing In The Food Industry In Serbia," Economics of Agriculture, Institute of Agricultural Economics, volume 60, issue 2, pages 1-14, July, DOI: 10.22004/ag.econ.152816.
• Vega-Zamora, Manuela & Parras-Rosa, Manuel & Murgado-Armenteros, Eva María & Torres-Ruiz, Francisco José, None, "A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 4, pages 1-26, DOI: 10.22004/ag.econ.159660.
• Guina, Fernanda de Tavares Canto & Giraldi, Janaina de Moura Engracia, None, "The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 16, issue 4, pages 1-22, DOI: 10.22004/ag.econ.159662.
• Spiegler, Ran, 2013, "Competitive Framing," Foerder Institute for Economic Research Working Papers, Tel-Aviv University > Foerder Institute for Economic Research, number 275777, Mar, DOI: 10.22004/ag.econ.275777.
• Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013, "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 45, issue 2, pages 1-14, May, DOI: 10.22004/ag.econ.149105.
• Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., , "Market Channel Analysis of Ornamental Plants using Clustering Procedures," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida, Southern Agricultural Economics Association, number 143067, DOI: 10.22004/ag.econ.143067.
• Barnes, James N. & Coatney, Kalyn, , "Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162531, DOI: 10.22004/ag.econ.162531.
• Alexandru Maxim, 2013, "The Impact Of The Changes In The Romanian Electricity Markets On The Household Consumer," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 11, pages 92-109, June.
• Adriana-Emilia ROBU, 2013, "An Assessment Of E-Commerce Websites Through A Mouse Tracking Investigation," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 12, pages 107-119, June.
• Roxana Dumitriu, 2013, "Brand Policy Instruments:Contributions To Brandequity," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 41, pages 166-173.
• Claudia BOBALCA, 2013, "Study Of Customers’ Loyalty: Dimensions And Facets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 104-114, May.
• Carmen IORDACHE, 2013, "Shapes And Tourism Development Strategies Of Urban Area," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 115-122, May.
• Alina MOROSANU, 2013, "Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 141-156, May.
• Lavinia DOVLEAC & Marius BALASESCU, 2013, "Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 157-172, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU, 2013, "Trademark Vs Brand: A Conceptual Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 29-37, May.
• Elena BERTEA & Adriana ZAIT, 2013, "Scale Validity In Exploratory Stages Of Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 38-46, May.
• Adina Constantinescu & Tudor NISTORESCU, 2013, "The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 58-70, May.
• Shahriar AZIZI & Shahram Jamali KAPAK, 2013, "Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 91-103, May.
• Christel de LASSUS & Maria MERCANTI-GUERIN, 2013, "I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 209-224, November.
• Ovidiu I. MOISESCU, 2013, "An Empirical Investigation Of The Relationship Between Demographics And The Usage And Perceived Credibility Of Sources Of Information On Accommodation Providers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 225-236, November.
• Timothy J. CRADER & Stephen M. BROWN, 2013, "Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 248-254, November.
• Corina Paula TARTA, 2013, "The Perception Of Young Romanians On Experiential Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 311-321, November.
• Assist. Dr.N.Udaya Bhaskar & Assist.P. Uma Mahesari Devi PhD Student & Assist.Dr. K.Aparna & Prof.B. Raja Shekhar, 2013, "Critical Factors Of Apparel Retail Service Quality-A Case Study Of Select State In India," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 21, pages 157-167, NOVEMBER.
• Lect. Steliana Busuioceanu, Ph.D., 2013, "Characteristic Features Of The Marketing In The Accounting Profession," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 21, pages 65-74, NOVEMBER.
• Nic S. Terblanche, 2013, "The influence of value on loyalty in the supermarket industry," Acta Oeconomica, Akadémiai Kiadó, Hungary, volume 63, issue 2, pages 185-200, June.
• Iacob Cătoiu & Mihai Èšichindelean, 2013, "Using Discriminant Analysis In Relationship Marketing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 15, pages 1-36.
• Claudia Moisă & Andreea Muntean, 2013, "The Opinion Of Public Authorities Regarding Toursim Development In Alba County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 15, pages 1-37.
• Andreea Muntean & Carmen Pastiu & Silvia Maican, 2013, "Cultural Marketing Implications On Alba County Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 15, pages 1-38.
• Carmen Adina Pastiu, 2013, "Green Purchase Intentions Of Romanian Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 15, pages 1-39.
• Janetta Sîrbu, 2013, "Tourist Services Consumer Satisfaction (Cruises)," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 15, pages 1-40.
• Călin VegheÅŸ & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2013, "Exploring Privacy-Related Aspects Of The Consumers' Direct Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 15, pages 1-41.
• Raluca Eftimie, 2013, "Is It Important To Have Well Trained Employees? A Study On Managers? Behavior Regarding The Importance Of Continuing Education Among Organizational Human Resources," International Journal for Human Capital Development, Fundatia Amfiteatru, volume 1, issue 1, pages 7-11, January.
• Ana Maria Savu, 2013, "Human Capital: The Determining Factor Of Contemporary Society?S Dynamism," International Journal for Human Capital Development, Fundatia Amfiteatru, volume 1, issue 1, pages 12-19.
• Haram Taksun & Edith Perez & Raluca Eftimie, 2013, "Investigating Human Reaction To The Requirements Of Knowledge Based Economy. A Study Regarding The Individual Behavior To Continuous Education," International Journal for Human Capital Development, Fundatia Amfiteatru, volume 1, issue 1, pages 20-26, January.
• Ph.D. Dragos Dinca & Ph.D. Catalin Dumitrica, 2013, "Rural marketing to the aid of local development. Case study - Jilava commune, Ilfov county, Romania," International Journal for Public Management and Politic Development, Fundatia Amfiteatru, volume 1, issue 1, pages 44-62, May.
• Donruetai Kovathanakul, 2013, "Roi - Kaen - San - Sin destination branding. The challenge of responsible tourism in Thailand for AEC," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 2, issue 2, pages 41-54, May.
• Manoela Popescu & Luminita Cecilia Crenicean, 2013, "Considerations regarding the approach of responsible tourism communication from the perspective in the context of globalization," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 2, issue 2, pages 55-63, May.
• Alexandra Crina Chiriac, 2013, "Education, training or information?," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 2, issue 3, pages 17-23, June.
• Nicolae Bulz, 2013, "On the pilgrimage pattern related to Dumitru Staniloae and Arsenie Boca. Prislop Monastery (e-)site. Does science - religion- phylosophy - art - management relation matter?," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 2, issue 3, pages 24-34, June.
• Cordell W. Riley, 2013, "Trouble in paradise - is gaming the way forward?," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 2, issue 3, pages 35-44, June.
• Silviu Negut & Marius Cristian Neacsu, 2013, "Tourism, expression of freedom in the global era," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 2, issue 3, pages 45-53, June.
• Yusuf Volkan Topuz & Nazlı Aksit, 2013, "The Effect of Marketing Expenses on Stock Returns: The Case of ISE Food Industry," Anadolu University Journal of Social Sciences, Anadolu University, volume 13, issue 1, pages 53-60, March.
• Erdal Arli, 2013, "Effect of Relationship Marketing Applications on Re-Purchasing Intention, Advising Intention and Satisfaction in Marina Management," Anadolu University Journal of Social Sciences, Anadolu University, volume 13, issue 1, pages 61-76, March.
• Hasan Huseyin Ceylan & Erhan Genc & Isil Erem, 2013, "Evaluating The Factors Affecting The Internet Banking Adoption Of Consumers Using Structural Equation Model," Anadolu University Journal of Social Sciences, Anadolu University, volume 13, issue 3, pages 143-154, September.
• Erik Ruzic, 2013, "An Investigation On The Phenomenon Of Job Burnout In The Sales Profession," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 22, issue 1, pages 79-96, june.
• Matea Matic, 2013, "The Impact Of Socio-Demographic Characteristics On The Consumer Animosity In The Republic Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 22, issue 2, pages 361-376, december.
• Ariana Nefat & Kristina Afric Rakitovac, 2013, "Towards Competitive Advantage Of Sustainable Marketing: Analysis Of Selected Croatian Firms," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 22, issue 2, pages 499-514, december.
• Mirela Costencu & Claudia–Nicoleta Dobrescu, 2013, "Substantiating The Development Strategies For Tourism In Protected Areas," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Rodica Boier, 2013, "An Exploratory Research On Relationships With Stakeholders In Innovation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Rodica Boier, 2013, "Relationship Marketing In The Innovation Processes," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Cristina Cîrtita-Buzoianu, 2013, "The Political Actor’S Brand In The 2012 Bacau Electoral Campaign," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Claudia-Nicoleta Dobrescu & Mirela Costencu, 2013, "Information Campaigns – Means Of Communication With Customers," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Ioana Olariu, 2013, "Conceptual Issues Regarding Reverse Logistics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Ioana Olariu, 2013, "Selling, Delivery And Trade Marketing – An Operational Trident Of The Distribution System," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Dorian Pocovnicu & Madalina Manolache & Gheorghe Epuran, 2013, "A Framing Of Future European Parliament Elections 2014 In A Social Media Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Diana Magdalena Prihoanca, 2013, "“First Home” – A Banking Product Or A Social Product?," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Laura Catalina Timiras, 2013, "Influences Of The Purchasing Power Change On The Evolution Of The Agroalimetary Markets On European Union Level," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Hsiu-Li Liao & Su-Houn Liu & Chi-Wen Lin, 2013, "Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website," Review of Economics & Finance, Better Advances Press, Canada, volume 3, pages 58-69, August.
• Todor Krastevich, 2013, "Using Predictive Modeling to Improve Direct Marketing Performance," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 25-55.
• Evgeni Stanimirov & Vladimir Jechev, 2013, "Consumer Orientation as a Factor for Satisfying the Clients," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 56-89.
• Nadejda Dimova, 2013, "Brand management – catalyst in current business," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 122-140.
• Alt Mónika Anetta, 2013, "Measuring Romanian Large FMCG Retail Chains Efficiency During the Period Economic Crisis Between 2006-2011," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu I. Moisescu & Oana A. Gica, 2013, "The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ofer H. Azar, 2013, "Optimal Strategy Of Multi-Product Retailers With Relative Thinking And Reference Prices," Working Papers, Ben-Gurion University of the Negev, Department of Economics, number 1313.
• Andrew T. Young & Daniel Levy, 2013, "Explicit Evidence of an Implicit Contract," Working Papers, Bar-Ilan University, Department of Economics, number 2013-06, Oct.
• Pinghan Liang, 2013, "Exit and Voice: A Game-theoretic Analysis of Customer Complaint Management," Pacific Economic Review, Wiley Blackwell, volume 18, issue 2, pages 177-207, May.
• Chenhang Zeng, 2013, "Optimal Advance Selling Strategy under Price Commitment," Pacific Economic Review, Wiley Blackwell, volume 18, issue 2, pages 233-258, May.
• VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai, 2013, "Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 65, issue 1, pages 21-37.
• VINEREAN Alexandra, 2013, "Consumer Behavior In Tourism And The Influencing Factors Of The Decision Making Process," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 65, issue 2, pages 186-198.
• VINEREAN Alexandra, 2013, "Correlation Analysis For Tourism Hedonic And Utilitarian Motivators In The Decision Making Processâ," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 65, issue 3, pages 82-93.
• RADULESCU Violeta & VOSLOBAN Raluca Ioana & STOICA Ivona, 2013, "Leading Employees Through Change - The Role Of Internal Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 65, issue 3, pages 94-103.
• VINEREAN Alexandra, 2013, "Premises Of Gastronomic Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 65, issue 4, pages 21-32.
• František Milichovský, 2013, "New Tools for Effective Marketing Communications," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 16, issue 1, pages 35-43, DOI: 10.32725/acta.2013.004.
• L. Lambertini, 2013, "Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp874, Mar.
• Manuel de Sousa Fragoso Rui, 2013, "Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 11, issue 1, pages 51-67, January, DOI: 10.1515/jafio-2013-0001.
• Nicolae Razvan DECUSEARA, 2013, "Using The General Electric / Mckinsey Matrix In The Process Of Selecting The Central And East European Markets," Management Strategies Journal, Constantin Brancoveanu University, volume 19, issue 1, pages 59-66.
• Elena, ENACHE & Cristian, MOROZAN, 2013, "Communication Through Websites Achieved By The City Halls Of Pitesti, Braila And Râmnicu-Vâlcea," Management Strategies Journal, Constantin Brancoveanu University, volume 21, issue 3, pages 33-40.
• Carmen-Maria, IORDACHE & Alexandrina, SÎRBU, 2013, "Customer Loyalty - The Guaranteed Success Of An Organization On The Market," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue 4, pages 41-48.
• Mihaela, ASANDEI & Andreea-Daniela, GANGONE, 2013, "The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue Special, pages 383-389.
• Razvan-Nicolae, DECUSEARA & Sorin-Daniel, MANOLE, 2013, "The Marketing Of Cooperative Societies," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue Special, pages 411-419.
• Elena, ENACHE & Manuela-Rozalia, GABOR & Cristian, MOROZAN, 2013, "Considerations About Dental Tourism Development And Its Specific Marketing In Romania," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue Special, pages 420-426.
• Andreea-Daniela, GANGONE & Mihaela, ASANDEI, 2013, "The Map Of Sustainable European Retail," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue Special, pages 427-435.
• Adina, MOISE-TITEI & Daniel, MOISE, 2013, "The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue Special, pages 446-449.
• Carmen-Gabriela, SECARA, 2013, "Strategies Of Brand Creation Through Communication. Romanian Brands," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue Special, pages 457-462.
• Miroslava Zamykalová & Soňa Gullová, 2013, "Nové Trendy Na Vybraných Asijských Trzích," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, volume 11, issue 2, pages 39-52.
• Jana Majerová, 2013, "Vybrané Právne Aspekty Franchisingu V Obchodných Vzťahoch," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, volume 11, issue 4, pages 78-96.
• Rui Manuel de Sousa Fragoso, 2013, "Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal," CEFAGE-UE Working Papers, University of Evora, CEFAGE-UE (Portugal), number 2013_07.
• Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2013, "Corporate Reputation and Social Media: A Game Theory Approach," CIRANO Working Papers, CIRANO, number 2013s-18, Jul.
• Ștefan MATEI, 2013, "Managementul Strategic Al Resurselor Umane În Companiile Viticole Mici Şi Mijlocii," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 108-114, February.
• Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013, "The Specificity Of Personal Brand. Literature Review," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 165-170, October.
• Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013, "Personal Brand – From Theory To Practice In Contemporary Society. Literature Review," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 171-182, October.
• Ion Gr. IONESCU, 2013, "Hypermarket's adapting at the financial crisis conditions," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 201-207, October.
• Petyo BOSHNAKOV & Georgi MARINOV, 2013, "A Comparative Study Of Demand For Local And Foreign Wines In Bulgaria," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 5-10, November.
• Silvia-Mihaela PAVEL, 2013, "Advertising and Wine Language: Considerations on New Consumption Patterns," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 49-57, November.
• Alina LAZOC & Dina Maria LUȚ, 2013, "Evaluating Skills And Challenges As Antecedents Of Compelling Online Information-Seeking Experiences," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 61-67, July.
• Ștefan MATEI, 2013, "Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 182-191, June.