Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2008

• Duhalm Simona, 2008, "Marketing Communication In The Internet," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 13.
• Nichifor Bogdan & Barin Ioana, 2008, "Consumers Products And Services Value Perception," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 13.
• Katica Radosavljević, 2008, "The Market Chain Of Fruit Production In Serbia – A Case Study Of Raspberry And Sour Cherry Cultivation," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 53, issue 177, pages 103-122, April - J.
• Bojan Ðorđević, 2008, "Corporate Strategic Branding:How Country And Corporate Brands Come Together," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 53, issue 177, pages 59-88, April - J.
• Dmitry Shapiro & Xianwen Shi, 2008, "Market Segmentation: The Role of Opaque Travel Agencies," Journal of Economics & Management Strategy, Wiley Blackwell, volume 17, issue 4, pages 803-837, December, DOI: 10.1111/j.1530-9134.2008.00196.x.
• Sabine Engelmann & Michaela Fuchs, 2008, "Bestimmungsfaktoren der Unterschiede einzelbetrieblicher Exportaktivitäten in Ost- und Westdeutschland," ifo Dresden berichtet, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 15, issue 01, pages .21-32, February.
• Maria Raquel David Pereira Ventura Lucas & Cristina Isabel Galamba Oliveira Costa Marreiros, 2008, "Quality, Safety and Consumer Behaviour Towards Organic Food in Germany and Portugal," CEFAGE-UE Working Papers, University of Evora, CEFAGE-UE (Portugal), number 2008_05.
• Stefan Schwarzkopf, 2008, "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research, number 18, Aug.
• Michael Heller, 2008, "Corporate Brand Building at Shell-Mex Ltd in the Interwar Period," Working Papers, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research, number 23, Sep.
• Baleren Bakaikoa Azurmendi & Amaia Agirre Aramburu & Anjel Errasti Amozarrain, 2008, "The Neo-Schumpeterian Model of Economic Development in the Basque Country: The role of Social Economy," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 62, pages 121-145, October.
• James D. Reitzes & Glenn A. Woroch, 2008, "Competition for exclusive customers: comparing equilibrium and welfare under one-part and two-part pricing," Canadian Journal of Economics, Canadian Economics Association, volume 41, issue 3, pages 1046-1086, August, DOI: 10.1111/j.1540-5982.2008.00496.x.
• Alfredo Sánchez Daza & Gloria De La Luz Juárez, 2008, "Los Fondos De Pensiones En México. Una Evaluación De Su Primer Década," Economía, Gestión y Desarrollo, Universidad Javeriana - Cali, number 5229, May.
• Oscar A. Colmenares D. & José Luis Saavedra, 2008, "Lanzamiento De Supermercados Cheap En Venezuela," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango & Elsa María Coello C. & Gloria Marí¬A Cuevas S. & Lina Marcela Gómez M., 2008, "Caen Los Pantaloncillos," Estudios Gerenciales, Universidad Icesi.
• Ma. Esther Calderón Monge & Jannett Ayup González, 2008, "La Gestión De Marca Con Orientación Al Mercado. Una Perspectiva Desde Los Franquiciados," Estudios Gerenciales, Universidad Icesi.
• Alejandro Alvarado Herrera & María Walesska Schlesinger Díaz, 2008, "Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De," Estudios Gerenciales, Universidad Icesi.
• Leslier Valenzuela & Eduardo Torres, 2008, "Gestión Empresarial Orientada Al Valor Del Cliente Como Fuente De Ventaja Competitiva. Propuesta De Un Modelo Explicativo," Estudios Gerenciales, Universidad Icesi.
• Julián Puga Villarreal & Luis Martínez Cerna, 2008, "Competencias Directivas En Escenarios Global," Estudios Gerenciales, Universidad Icesi.
• Alexánder Guzmán Vásquez & María Andrea Trujillo Dávila, 2008, "Emprendimiento Social - Revisión De Literatura," Estudios Gerenciales, Universidad Icesi.
• Emperatriz Londono Aldana & Mar�a Eugenia Navas R�os, 2008, "Actitud de los propietarios de mypimes de comercio hacia la negociación con proveedores: un análisis de clúster," Revista Panorama Económico, Universidad de Cartagena, volume 0, issue 0, pages 1-19.
• Jaime Baby Moreno & Juan Gonzalo Londo�o J., 2008, "Las P´s de Mercadeo. Algunas precisiones," Revista Ad-Minister, Universidad EAFIT.
• Gema Martínez Navarro & Jaime Rivera-Camino, 2008, "La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 31, issue 86, pages 083-116, Mayo-Agos.
• Veale, Roberta & Quester, Pascale, 2008, "Consumer Sensory Evaluations of Wine Quality: The Respective Influence of Price and Country of Origin," Journal of Wine Economics, Cambridge University Press, volume 3, issue 1, pages 10-29, April.
• Pras, Benard & Volle, Pierre (ed.), 2008, "La première rencontre mémorable entre un consommateur et une marque," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/187.
• Emmanuel Bayle & Samuel Mercier, 2008, "Sport et éthique: enjeux et outils pour le marketing sportif - Sport and ethics: stakes and tools for marketing of sport," Working Papers CREGO, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations, number 1080901, Sep.
• Azar, Ofer H., 2008, "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," Journal of Economic Psychology, Elsevier, volume 29, issue 5, pages 684-697, November.
• Bürkle, Thomas & Posselt, Thorsten, 2008, "Franchising as a plural system: A risk-based explanation," Journal of Retailing, Elsevier, volume 84, issue 1, pages 39-47, DOI: 10.1016/j.jretai.2008.01.004.
• Dellaert, Benedict G.C. & Arentze, Theo A. & Timmermans, Harry J.P., 2008, "Shopping context and consumers’ mental representation of complex shopping trip decision problems," Journal of Retailing, Elsevier, volume 84, issue 2, pages 219-232, DOI: 10.1016/j.jretai.2008.02.001.
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008, "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, volume 55, issue 4, pages 728-737, May.
• Rajagopal, 2008, "Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-01-MKT, Mar.
• Rajagopal, 2008, "Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-02-MKT, Mar.
• Rajagopal, 2008, "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-03-MKT, Sep.
• Rajagopal, 2008, "Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-04-MKT, Sep.
• Suleyman Barutcu, 2008, "Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 15-32.
• Murat Akyildiz & Mehmet Marangoz, 2008, "Sporda Sponsorlugun Tuketicilerin Satinalma Niyetine Yansimasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 153-166.
• Rábade Herrero, Luis Arturo & Alfaro Tanco, José Antonio, 2008, "Desarrollo de nuevos productos: caso Grupo «Industrias Alimentarias de Navarra»," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Boulaksil, Y. & Franses, Ph.H.B.F., 2008, "Experts' Stated Behavior," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-001-MKT, Jan.
• Babanov, A. & Ketter, W. & Gini, M., 2008, "An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-002-LIS, Jan.
• Althuizen, N.A.P. & Wierenga, B., 2008, "The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-006-MKT, Feb.
• Dellaert, B.G.C. & Arentze, T.A. & Timmermans, H.J.P., 2008, "Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-016-MKT, Mar.
• Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F., 2008, "Modeling the Effectiveness of Hourly Direct-Response Radio Commercials," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-019-MKT, Apr.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2008, "Choosing Attribute Weights for Item Dissimilarity using Clikstream Data with an Application to a Product Catalog Map," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-024-MKT, Apr.
• Binken, J.L.G. & Stremersch, S., 2008, "The Effect of Superstar Software on Hardware Sales in System Markets," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-025-MKT, May.
• Stremersch, S. & Lemmens, A., 2008, "Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-026-MKT, May.
• Verbeke, W.J.M.I. & Belschak, F.D. & Bakker, A.B. & Dietz, H.M.S., 2008, "When Intelligence is (Dys)Functional for Achieving Sales Performance," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-034-MKT, Jun.
• Farris, P.W. & Verbeke, W.J.M.I. & Dickson, P.M. & van Nierop, J.E.M., 2008, "Path Dependencies and the Long-term Effects of Routinized Marketing Decisions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-035-MKT, Jun.
• van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2008, "Does Irritation Induced by Charitable Direct Mailings Reduce Donations?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-036-MKT, Jun.
• Klucharev, V. & Smidts, A. & Fernández, G., 2008, "Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-038-MKT, Jul.
• Hernández-Mireles, C. & Fok, D. & Franses, Ph.H.B.F., 2008, "The Triggers, Timing and Speed of New Product Price Landings," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-044-MKT, Jul.
• Horváth, C. & Fok, D., 2008, "Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-042-MKT, Jul.
• Wendel, S. & Dellaert, B.G.C., 2008, "Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-050-MKT, Aug.
• Kagie, M. & van der Loos, M.J.H.M. & van Wezel, M.C., 2008, "Including Item Characteristics in the Probabilistic Latent Semantic Analysis Model for Collaborative Filtering," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-053-MKT, Aug.
• van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & S, 2008, "Cross-National Logo Evaluation Analysis: An Individual Level Approach," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-055-MKT, Sep.
• Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008, "Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-056-MKT, Sep.
• Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008, "Interpersonal Relationships Moderate the Effect of Faces on Person Judgments," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-057-MKT, Sep.
• Sweldens, S. & van Osselaer, S.M.J. & Janiszewski, C., 2008, "Evaluative Conditioning 2.0: Referential versus Intrinsic Learning of Affective Value," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-062-MKT, Oct.
• Sweldens, S. & Puntoni, S. & Tavassoli, N.T., 2008, "Gender Identity Salience and Perceived Vulnerability to Breast Cancer," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-063-MKT, Oct.
• de Langhe, B. & Sweldens, S. & van Osselaer, S.M.J. & Tuk, M.A., 2008, "The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-064-MKT, Oct.
• van Everdingen, Y.M. & Sloot, L.M. & Verhoef, P.C., 2008, "The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-065-MKT, Oct.
• van Everdingen, Y.M. & Fok, D. & Stremersch, S., 2008, "Modeling Global Spill-Over of New Product Takeoff," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-067-MKT, Oct.
• Berchicci, L. & King, A.A. & Tucci, C.L., 2008, "The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-070-ORG, Nov.
• Balk, B.M., 2008, "Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-077-MKT, Nov.
• van Wijk, J.C.A.C. & Go, F.M. & Govers, R., 2008, "Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-079-ORG, Dec.
• Levallois, C., 2008, "One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-083-MKT, Dec.
• Erik H. Schlie & Jaideep C. Prabhu & Rajesh K. Chandy, 2008, "Legacy effects in radical innovation: A study of European Internet banking," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-08-002, Jun.
• T. Van Caneghem, 2008, "Psychological Pricing. Private vs. Professional Vendors," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 4, pages 475-489.
• Sergi Jiménez-Martín & Antonio Ladron-de-Guevara Martinez, 2008, "Hybrid Consumption Paths in the Attribute Space: A Model and Application with Scanner Data," Working Papers, FEDEA, number 2008-12, Feb.
• Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish, 2008, "The Importance of Character Education for Tweens as Consumers," Working Papers, The German University in Cairo, Faculty of Management Technology, number 11, Jun.
• Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan, 2008, "Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “Iâ€," Working Papers, The German University in Cairo, Faculty of Management Technology, number 6, Jan.
• Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2008, "Asymmetric price adjustment in the small," Post-Print, HAL, number hal-02387498, May, DOI: 10.1016/j.jmoneco.2008.05.002.
• Shleifer, Andrei & Mullainathan, Sendhil & Schwartzstein, Joshua, 2008, "Coarse Thinking and Persuasion," Scholarly Articles, Harvard University Department of Economics, number 11022284.
• Charley Tichenor & Bobby Davis, 2008, "The Applicability Of Benford’S Law To The Buying Behavior Of Foreign Military Sales Customers," Global Journal of Business Research, The Institute for Business and Finance Research, volume 2, issue 2, pages 77-85.
• Amit Mittal & Ruchi Mittal, 2008, "Store Choice in the Emerging Indian Apparel Retail Market: an Empirical Analysis," IBSU Scientific Journal, International Black Sea University, volume 2, issue 2, pages 21-46.
• Giuseppe Volpato & Andrea Stocchetti, 2008, "Managing product life cycle in the auto industry: evaluating carmakers effectiveness," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, volume 8, issue 1, pages 22-41.
• R. Helm & M. Steiner & A. Scholl & L. Manthey, 2008, "A comparative empirical study on common methods for measuring preferences," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, volume 9, issue 3, pages 242-265.
• Ramazan KAYNAK & Necdet BİLGİN, 2008, "Tarımsal kooperatiflerin rekabet stratejileri üzerinde girişimci firma kültürü ve pazar odaklılık değişkenlerinin etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 23, issue 263, pages 82-95.
• Burcu İLTER & Özge ÖZGEN & Bilge AYKOL, 2008, "15-19 yas grubundaki tüketiciler alısveriş merkezlerini nasıl algılıyor?: Izmir ilinde bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 23, issue 266, pages 51-69.
• Ahmet Serhat ULUDAĞ & İsmail EROL, 2008, "Tedarik zinciri ağ tasarımı ve bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 23, issue 267, pages 89-115.
• Mehmet Cihan YAVUZ, 2008, "Ortak pazarlama stratejisi ile yeni ürün geliştirme: Ceyhan yöresel turizm destinasyonları örneği," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 23, issue 272, pages 80-100.
• Frits van den BERG, 2008, "Consequences Of A Shift In The Power Balance For The Market Of Services," Romanian Journal of Economics, Institute of National Economy, volume 26, issue 1(35), pages 78-86, June.
• Paul B. Ellickson & Sanjog Misra, 2008, "Supermarket Pricing Strategies," Marketing Science, INFORMS, volume 27, issue 5, pages 811-828, 09-10, DOI: 10.1287/mksc.1080.0398.
• Erjen van Nierop & Dennis Fok & Philip Hans Franses, 2008, "Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements," Marketing Science, INFORMS, volume 27, issue 6, pages 1065-1082, 11-12, DOI: 10.1287/mksc.1080.0365.
• Ian McCarthy & Rusty Tchernis, 2008, "Search Costs and Medicare Plan Choice," CAEPR Working Papers, Center for Applied Economics and Policy Research, Department of Economics, Indiana University Bloomington, number 2008-004, Apr.
• Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero, 2008, "Un análisis bayesiano de la variación temporal del escenario de compra de los hogares," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2008-05, May.
• Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz, 2008, "The negative effects of failed service recoveries," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2008-07, May.
• Jer-Yan Lin, 2008, "Relationships of Atmosphere and Perceived Service to Patronage Intention," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 4, issue 1, pages 89-102, January.
• Ting-Hua Chang & Jun-Yen Lee & Ru-Hwa Chen, 2008, "The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market," Computational Economics, Springer;Society for Computational Economics, volume 32, issue 3, pages 317-339, October, DOI: 10.1007/s10614-008-9141-7.
• Gregory Crawford, 2008, "The discriminatory incentives to bundle in the cable television industry," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 1, pages 41-78, March, DOI: 10.1007/s11129-007-9031-7.
• Wesley Hartmann & V. Viard, 2008, "Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 2, pages 109-137, June, DOI: 10.1007/s11129-007-9035-3.
• Tülin Erdem & Michael Keane & Baohong Sun, 2008, "The impact of advertising on consumer price sensitivity in experience goods markets," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 2, pages 139-176, June, DOI: 10.1007/s11129-007-9020-x.
• Thomas Steenburgh, 2008, "Effort or timing: The effect of lump-sum bonuses," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 3, pages 235-256, September, DOI: 10.1007/s11129-008-9039-7.
• Jeffrey Dotson & Joseph Retzer & Greg Allenby, 2008, "Non-normal simultaneous regression models for customer linkage analysis," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 3, pages 257-277, September, DOI: 10.1007/s11129-007-9037-1.
• Nobuhiko Terui & Masataka Ban, 2008, "Modeling heterogeneous effective advertising stock using single-source data," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 4, pages 415-438, December, DOI: 10.1007/s11129-008-9042-z.
• Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani, 2008, "Advertising Styles’ Impact on Attention in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 1, pages 28-35, December.
• Domen Bajde & Irena Vida, 2008, "The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 6, issue 1, pages 75-93.
• Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI, 2008, "Methodological overview of Rasch model and application in customer satisfaction survey data," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-004, Feb.
• Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-015, Jun.
• Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI, 2008, "Methodological overview of Rasch model and application in customer satisfaction survey data," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-04, Feb.
• Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-15, Jun.
• Amit Mehra & Gireesh Shrimali, 2008, "Introduction of Software Products and Services Through "Public" Beta Launches," Working Papers, NET Institute, number 08-11, Sep.
• Song Yao & Carl F. Mela, 2008, "A Dynamic Model of Sponsored Search Advertising," Working Papers, NET Institute, number 08-16, Sep, revised Sep 2008.
• Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008, "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1038-1042, May.
• Pantea Carmen & Veghes Calin, 2008, "The Romanian Consumer And Online Marketing – An Exploratory Research Approach," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1066-1071, May.
• Serbanica Daniel & Militaru Gheorghe & Georgescu Bogdan, 2008, "Corporate Social Responsibility In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1204-1208, May.
• Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu, 2008, "Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1274-1278, May.
• Zaharia Rodica Milena & Grundey Dainora & Stancu Alin, 2008, "Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1279-1283, May.
• Popa Adela Laura & Sasu Dinu Vlad, 2008, "Marketing Databases - The Shortest Way To Client'S Heart," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1495-1498, May.
• Coita Dorin Cristian, 2008, "A Marketing Strategy On Photovoltaic Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 822-827, May.
• Epuran Gheorghe, 2008, "Le Marche Mondial Du Vin Et Les Nouvelles Orientations Du Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 861-865, May.
• Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2008, "Coarse Thinking and Persuasion," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 123, issue 2, pages 577-619.
• Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008, "Determining the Number of Market Segments Using an Experimental Design," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 263, Jan.
• Carlos Brito, 2008, "Relationship Marketing: From Its Origins to the Current Streams of Research," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 268, Mar.
• Filipe J. Sousa & Luís M. de Castro, 2008, "How is the relationship significance brought about? A critical realist approach," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 282, Jul.
• Carlos Brito, 2008, "A Relationship Approach to Brand Equity," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 297, Oct.
• Wright, Malcolm, 2008, "A new theorem for optimizing the advertising budget," MPRA Paper, University Library of Munich, Germany, number 10565, Apr, revised 15 Sep 2008.
• Miklos-Thal, Jeanine, 2008, "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper, University Library of Munich, Germany, number 11045.
• Suchánek, Petr, 2008, "E-business Development Key Areas," MPRA Paper, University Library of Munich, Germany, number 11061.
• Pires Gonçalves, Ricardo, 2008, "Consumer Behavior: Product Characteristics and Quality Perception," MPRA Paper, University Library of Munich, Germany, number 11142, Sep.
• Ward, David & Chiari, Claudia, 2008, "Keeping Luxury Inaccessible," MPRA Paper, University Library of Munich, Germany, number 11373, Oct.
• Lee, Chia-Lin & Decker, Reinhold, 2008, "A systematic analysis of the preference change in co-branding," MPRA Paper, University Library of Munich, Germany, number 12249, Dec.
• Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari, 2008, "An analysis of the role of liking on the memorial response to advertising," MPRA Paper, University Library of Munich, Germany, number 12342, Dec.
• Menon, Sudha Venu, 2008, "Political Marketing: A Conceptual framework," MPRA Paper, University Library of Munich, Germany, number 12547, Dec.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008, "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper, University Library of Munich, Germany, number 13095, May.
• de Mello, Luiz & Pires Gonçalves, Ricardo, 2008, "Message on a Bottle: Colours and Shapes in Wine Labels," MPRA Paper, University Library of Munich, Germany, number 13122, May.
• Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M., 2008, "Advertising Styles’ Impact on Attention in Pakistan," MPRA Paper, University Library of Munich, Germany, number 15005, Dec.
• Riaz, Kashif & Hussainy, Syed Karamatullah & Khalil, Hamza & Herani, Gobind M., 2008, "Factors Influencing Students' Learning at KASB Institute of Technology," MPRA Paper, University Library of Munich, Germany, number 15008, Dec.
• Sucháček, Jan, 2008, "Territorial marketing in the Czech Republic: a trial – and – error process," MPRA Paper, University Library of Munich, Germany, number 15027, Aug.
• Gómez Conde, Jacobo & Barajas, Angel, 2008, "Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica
  [Brand and the Ribeiro Denomination of Origin: a first insight to its economic value]," MPRA Paper, University Library of Munich, Germany, number 15612, Oct.
• Ong, David, 2008, "Fishy Gifts: Bribing with Shame and Guilt," MPRA Paper, University Library of Munich, Germany, number 17019, May, revised 29 Aug 2009.
• Sidorchuk, Roman, 2008, "Особенности Маркетинга Малого Бизнеса В Мясной Индустрии
  [Features of marketing of a small-scale business (SME) in the meat industry]," MPRA Paper, University Library of Munich, Germany, number 19106, Nov.
• Sidorchuk, Roman, 2008, "Некоторые Проблемы Малого Бизнеса
  [Some problems SME (in Russia)]," MPRA Paper, University Library of Munich, Germany, number 19128, Nov.
• Sidorchuk, Roman, 2008, "Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
  [Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of SME]," MPRA Paper, University Library of Munich, Germany, number 19138, Nov.
• Pillai, K R & Hamid, Hana & Rajan, Remya & Vijay, Shiji & Babu, Febina, 2008, "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper, University Library of Munich, Germany, number 19559, Jun.
• Aykut, Arslan, 2008, "Boosting Total Relationship Marketing," MPRA Paper, University Library of Munich, Germany, number 20706, Jul.
• Grigorescu, Adriana, 2008, "National policies and public marketing for cultural tourism destination," MPRA Paper, University Library of Munich, Germany, number 25100, May.
• Amroush, Fadi & Alkhoder, A.Baderddeen & Yusef, Talal, 2008, "Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM," MPRA Paper, University Library of Munich, Germany, number 25752, Nov.
• Amroush, Fadi & Baderddeen, Alkhoder & Yusef, Talal, 2008, "Using Artificial intelligence to select the optimal E-CRM Based business needs," MPRA Paper, University Library of Munich, Germany, number 25758, Nov.
• Davcik, Nebojsa, 2008, "The brand equity: evidence on marketing investment," MPRA Paper, University Library of Munich, Germany, number 26733, Nov, revised 25 Jun 2009.
• Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash, 2008, "Virtual marketing in virtual enterprises," MPRA Paper, University Library of Munich, Germany, number 27811, Jan.
• Amroush, Fadi, 2008, "استخدام الجولات الافتراضية في التعريف عن الآثار
  [use of virtual tours in tourism and Antiquities.pdf]," MPRA Paper, University Library of Munich, Germany, number 28046, May.
• Volpato, Giuseppe & Stocchetti, Andrea, 2008, "Managing product life-cycle in the auto industry: evaluating carmakers effectiveness," MPRA Paper, University Library of Munich, Germany, number 29381, Jun.
• Keating, Byron W. & Coltman, Tim, 2008, "Marketing and the law: defending single color trademarks," MPRA Paper, University Library of Munich, Germany, number 40491, Mar.

2007

• Varela González, José Antonio & Bande Vilela, Belén & Río Araújo, Mª Luisa del & Fernández Ferrín, Pilar, 2007, "Las barreras a la integración interfuncional y su relación con el rendimiento de los nuevos productos en las empresas innovadoras españolas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Serrano Bedia, Ana Mª & López Fernández, Concepción & García Piqueres, Gema, 2007, "Gestión de la calidad en servicios: una revisión desde la perspectiva del management," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Colmenares, Oscar A. & Saavedra, José L., 2007, "Aproximación teórica de la lealtad de marca: enfoques y valoraciones," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).