Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2018

• Dr. Pramod Matolia & Abdul Khaliq Shinwari, 2018, "Effects of Interaction Quality of Passenger Experience at Kabul International Airport Afghanistan," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, volume 1, issue 2, pages 6-7, April.
• Achiraya Monthathip & Winai Puttakul & Chakrit Potchanasin, 2018, "An Analysis of Optimal Attributes of Organic Shampoo," Working Papers, Kasetsart University, Department of Agricultural and Resource Economics, number 201801, Jun, revised Jun 2018.
• Ryosuke Igari & Takahiro Hoshino, 2018, "A Bayesian Gamma Frailty Model Using the Sum of Independent Random Variables: Application of the Estimation of an Interpurchase Timing Model," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2018-021, Dec.
• April Sabdi Marbun & Sukaria Sinulingga & Iskandarini, 2018, "Analysis of Influence of Quality of Service and Quality of Products on Loyalty of Members with Member Satisfaction as Intervening Variable in Loan and Save Cooperative Nasari Branch Office of Medan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 106-121, September.
• Mark Azavedo & John Walsh, 2018, "How important is Food at Farmers’ Markets? Evidence from Bardon Farmers’ Market, Brisbane, Queensland, Australia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 32-39, September.
• Bello Taofik Abidemi & Fairol Bin Halim & Ahmad Alshauibi, 2018, "Moderating Role of Environmental Dynamism on the Relationship between Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 40-46, September.
• Raluca-Giorgiana Chivu & Ivona Stoica, 2018, "Online Advertising Impact in the Bio Products Decision Purchase Process," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 47-52, September.
• Bogdanel Dragut, 2018, "Quantification Satisfaction Airline Passengers," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 70-75, September.
• Rizky Putra & Winda Ardiani, 2018, "Effect of Communication Process on Customer Satisfaction in Improving Customer's Retention," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 87-95, September.
• Hardi Mulyono & Syafrizal Helmi Situmorang, 2018, "e-CRM and Loyalty: A Mediation Effect of Customer Experience and Satisfaction in Online Transportation of Indonesia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 3, pages 96-105, September.
• Zoltán Huszár & Péter Várnagy & Iván Zádori & Zsolt Nemeskéri & Balázs Pankász, 2018, "Tolerance and Sensitivity in the Context of Civic Education: Results of an Empirical Survey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 4, pages 127-133, December.
• Tarján, Tamás & Veres, Zoltán, 2018, "Szekvenciális fogyasztói termékválasztás döntési kontinuuma
  [The decision-making continuum of sequential consumer-product choices]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 5, pages 525-550, DOI: 10.18414/KSZ.2018.5.525.
• Fernando Rogelio Simonato, 2018, "La Innovación en el área comercial a través de la gestión de las experiencias," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 11, pages 63-80, January-J, DOI: 10.24215/23143738e019.
• Susan (Sixue) Jia & Fei Li, 2018, "Customer value co-creation in KIBS firms’ new service development: Patterns and antecedents," International Journal of Business and Social Research, LAR Center Press, volume 8, issue 1, pages 19-28, January.
• Muhammad Ishtiaq Ishaq, 2018, "Testing Sustainable Consumption Behavior in Italy and Pakistan," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 4, issue 1, pages 93-104, DOI: 10.11118/ejobsat.v4i1.125.
• Matej Rus & Maja Konecnik Ruzzier & Mitja Ruzzier, 2018, "Startup Branding: Empirical Evidence among Slovenian Startups," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 16, issue 1 (Spring, pages 79-94, DOI: 10.26493/1854-6935.16.79-94.
• Petra Leonora Cvitanovic, 2018, "Navigating New Marketing Technologies, Channels and Metrics," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 16, issue 4 (Winter, pages 379-400, DOI: 10.26493/1854-6935.16.379-400.
• Szabolcs Nagy & Csilla Konyha Molnárné, 2018, "The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 14, issue 01, pages 27-36.
• Stefano COLOMBO & Paolo GARELLA, 2018, "Self-customization and price competition," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2018-09, Sep.
• I.M. Markin, 2018, "Developing brand of the city by creating medium-level city sights," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, April.
• Antineskul Ekaterina A. & Yasireva Anna A. & Spitsyna Elizaveta, 2018, "Marketing Of The Bread Department Of The Local Retail Network," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, April.
• Kersina Evgenia & Khachikyan Elina, 2018, "Features Of Promotion Of A Construction Company In The Market Of Housing Construction In Perm," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, April.
• Tatiana V. Kotsofana, 2018, "The Driving Forces Of Inflation And The Mechanisms For Their Implementation In The Russian Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, April.
• M.K. Gusev, 2018, "Risks Of Formation And Management Of The Business Reputation And Image Of The Organization: Evaluation Of The Topic’S Study," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, June.
• Zabelina Maria A. & Ivashkova N.I., 2018, "Strategic And Tactical Marketing In Digital Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, June.
• Ivanova Alisa Y. & Belov Evgeny I., 2018, "Geographical Aspect Of Optimization Of Retail Business Of Gas Stations And Marketing Policy Of Vertically Integrated Oil Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, June.
• Novikova K. V. & Pyankov V.V. & Zhikina N.A., 2018, "Specifics Of Price Policy Of The Companies In The Market Of Ready Food," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, June.
• Glazkova Ol'ga, 2018, "Marketing Channels For The Distribution Of Pharmaceutical Products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, June.
• Artoym E. Kovalenko & Irina Y. Okolnishnikova & Victor M. Katochkov, 2018, "Transformation Of Information Flows In Internet Marketing Activities Of Small Businesses," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Ekaterina S. Kusova, 2018, "Art In Brand Space," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Chirkova Elena, 2018, "Aspects Of Using The Marketing Mix In The Sphere Of Preschool Education," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Roman Sidorchuk, 2018, "Analysis Of The International Experience Of Product Selection For Use In The Process Of Forming A Consumer Price Index," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 4, December.
• Tiziano Bursi & Giovanna Galli, 2018, "Approccio al mercato cinese del turismo (Approaching the Chinese tourism market)," Department of Economics, University of Modena and Reggio E., Faculty of Economics "Marco Biagi", number 0135, Oct.
• Tiziano Bursi & Giovanna Galli & Sara Scaccaglia, 2018, "Argo Tractors: un caso di reshoring di successo (Argo Tractors: a successful reshoring case)," Department of Economics, University of Modena and Reggio E., Faculty of Economics "Marco Biagi", number 0137, Oct.
• David Chaplin & Ken Brown & John Harris, 2018, "The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing," Journal of Economic Insight, Missouri Valley Economic Association, volume 44, issue 2, pages 23-40.
• Nuryakin & Vincent Didiek Wiet Aryanto & Mulyo Budi Setiawan, 2018, "Mediating effect of value creation in the relationship between relational capabilities on business performance," Contaduría y Administración, Accounting and Management, volume 63, issue 1, pages 33-34, Enero - M.
• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018, "La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 211-232, Abril-Jun.
• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018, "The willingness to pay for cause related products: Empirical evidence from a conjoint analysis in Mexico," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 233-254, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018, "Adquisición y la transferencia de conocimiento tácito de mercadotecnia en pequeños y medianos hoteles," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 269-288, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018, "Assessing the effect of service quality over user satisfaction in public health institutions in Mexico," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 28-51, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018, "Acquisition and transfer of tacit knowledge of marketing in small and medium hotels," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 289-308, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018, "El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México," Contaduría y Administración, Accounting and Management, volume 63, issue 2, pages 5-27, Abril-Jun.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018, "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," NBER Working Papers, National Bureau of Economic Research, Inc, number 24974, Aug.
• Suzanne B. Shu & Robert Zeithammer & John W. Payne, 2018, "The Pivotal Role of Fairness: Which Consumers Like Annuities?," NBER Working Papers, National Bureau of Economic Research, Inc, number 25067, Sep.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Robert E. Sanders, 2018, "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," NBER Working Papers, National Bureau of Economic Research, Inc, number 25214, Nov.
• Savica Dimitrieska & Elizabeta Stamevska & Aleksandra Stankovska, 2018, "Brand Name – Theory And Practice," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 6, issue 1, pages 148-153.
• Tanja Krsteva, 2018, "The New Rules Of Green Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 6, issue 2, pages 293-297.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018, "Artificial Intelligence And Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 6, issue 2, pages 298-304.
• Savica Dimitrieska & Tanja Efremova & Aleksandra Stankovska, 2018, "The Role Of Trademarks In Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 174-180.
• Dessislava Kostova-Pickett, 2018, "Price With Confidentiality," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 194-200.
• Tina Rönnberg, 2018, "Digitalisation From Connected To Digital Consumer," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 46-58.
• Vyara Kyurova, 2018, "Relationship Marketing Of Hotel Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 2, pages 170-176.
• Tanja Krsteva, 2018, "Green Marketing Strategies," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 2, pages 177-181.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018, "The Fourth Industrial Revolution €“ Advantages And Disadvantages," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 2, pages 182-187.
• Tatiana GUTIUM, 2018, "Classification Of The Competitiveness’ Factors And New Approaches To Assessing The Competitiveness," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 65-74.
• Rouziès, Dominique & Onyemah, Vincent, 2018, "Sales Force Compensation: Trends and Research Opportunities," Foundations and Trends(R) in Marketing, now publishers, volume 11, issue 3, pages 143-214, November, DOI: 10.1561/1700000046.
• Pauwels, Koen H., 2018, "Modeling Dynamic Relations Among Marketing and Performance Metrics," Foundations and Trends(R) in Marketing, now publishers, volume 11, issue 4, pages 215-301, November, DOI: 10.1561/1700000054.
• Beke, Frank T. & Eggers, Felix & Verhoef, Peter C., 2018, "Consumer Informational Privacy: Current Knowledge and Research Directions," Foundations and Trends(R) in Marketing, now publishers, volume 11, issue 1, pages 1-71, July, DOI: 10.1561/1700000057.
• Liu, Huan & Lobschat, Lara & Verhoef, Peter C., 2018, "Multichannel Retailing: A Review and Research Agenda," Foundations and Trends(R) in Marketing, now publishers, volume 12, issue 1, pages 1-79, December, DOI: 10.1561/1700000059.
• Helms McCarty, Sara & Diette, Timothy M. & Holloway, Betsy Bugg, 2018, "How Low Can You Go? An Investigation into Matching Gifts in Fundraising," Review of Behavioral Economics, now publishers, volume 5, issue 1, pages 23-37, March, DOI: 10.1561/105.00000075.
• Luiela Magdalena Csorba & Valentin Burca & Sergiu Rusu, 2018, "The Controversial Behavior Of Romanian Consumers Regarding The Safety Of Flu Shot Immunization," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 86-112, March.
• Hector Gerardo Toledo Rosillo & Violena Hubenova Nencheva, 2018, "Contemporary Marketing Practices in Mexico," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 239-249, June.
• Luiela Magdalena Csorba, 2018, "Dietary Supplements Consumer Protection in a Global Market," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 549-565, December.
• Mihaela Mihaylova, 2018, "Direct Marketing and its Associated Approaches," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 107-113, April.
• Lukáš Kakalejč & Jozef Bucko & Paulo A. A. Resende & Martina Ferencova, 2018, "Multichannel Marketing Attribution Using Markov Chains," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, volume 7, issue 1, pages 49-60, February.
• Avinash Pawar, 2018, "Study on Employer Branding in IT Companies: The Indian Scenario," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, volume 7, issue 3, pages 162-171, September.
• Perju-Mitran Alexandra, 2018, "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01-2.
• Perju-Mitran Alexandra, 2018, "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Adéla Chromčáková & Halina Starzyczná, 2018, "Řízení vztahů se zákazníky CRM," Working Papers, Silesian University, School of Business Administration, number 0047, Mar.
• Michal Stoklasa & Eva Pitrunová, 2018, "Past and Future Research Trends of Regional Brands with Accent to Technology," Working Papers, Silesian University, School of Business Administration, number 0051, Jul.
• Radka Kubalová & Martin Klepek, 2018, "Aplikace behaviorální ekonomie v marketingovém mixu," Working Papers, Silesian University, School of Business Administration, number 0058, Sep.
• Nela Steliac & Dumitru Steliac, 2018, "Who Destroys Our Spiritual Christmas?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 132-141, July.
• Olimpia Ban & Luminita Seres, 2018, "Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 15-24, July.
• Corneliu Bente, 2018, "Customer Satisfatction With Bank Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 155-161, July.
• Ana Valentina Ruse & Maria Adelina Cristea & Victor-George Constantinescu, 2018, "Too Much Drug Advertising? A Qualitative Perspective Of Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 479-486, July.
• Claudiu CHIRIAC & Gheorghe HURDUZEU & Andreea-Alexandra CHIRIAC (ROSCA) & Ioana-Coralia ZAVERA, 2018, "Mobile Payments And Emerging Technologies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 129-139, December.
• Claudiu Chiriac & Gheorghe Hurduzeu & Andreea-Alexandra Chiriac (Rosca) & Ioana-Coralia Zavera, 2018, "Mobile Payments And Major Shifts In Consumer Behaviour," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 3, issue 1, pages 76-83, March.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018, "Complementarity and bargaining power," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, volume 45, issue 3, pages 297-331.
• Jugănaru Mariana, 2018, "A Method for Shaping the Tourism Profile of the EU Countries According to the Structure of Tourist Expenditures in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 177-181, July.
• Stanciu Anca Cristina & Condrea Elena, 2018, "The Quality of Luxury versus the Luxury of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 260-263, July.
• Dinu Gabriel & Dinu Loredana, 2018, "The Influence of Social Groups on Consumer Behavior Online in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 289-292, July.
• Jugănaru Ion DănuÈ›, 2018, "Using the Factor Analysis Method to Shape the Tourist Profile of Several European Countries by the Age Group of Tourists," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 303-308, July.
• Jugănaru Ion DănuÈ›, 2018, "Analysis on the Distribution of Resident Tourists from 29 European Countries, by Age Groups, in 2016, using the Factor Analysis Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 309-314, July.
• Jugănaru Mariana, 2018, "Comparative Study on the Distribution of the Categories of Expenditures Made by Resident Tourists in the EU Countries in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 315-319, July.
• Merlă Vladimir, 2018, "A Decade of Active Political Marketing on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 326-330, July.
• Merlă Vladimir, 2018, "Political Marketing’s Influence on Intra-Party Democracy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 331-335, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018, "Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 348-352, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018, "A Model for Relational Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 353-357, July.
• Popovici Veronica & Muhcină Silvia & Popovici Alina Lavinia, 2018, "Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 382-387, July.
• Zaif Alexandra & Alina Elena Cerchia, 2018, "The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumer`s Behaviour: The „Affordable Luxury†Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 422-427, July.
• Vladimir Merlă, 2018, "Political Parties in the Global Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 162-166, December.
• Băltescu CodruÈ›a Adina & BoÈ™cor Dana, 2018, "M-Devices` Use For Purchasing Tourism Products by the Young Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 194-198, December.
• Iancu Eugenia & Burciu Aurel, 2018, "The Evolution of International Electronic Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 27-31, December.
• Manolică Adriana & Roman Teodora & Cojocaru Francesca, 2018, "Green by Choice: Is Becoming a Vegetarian a Green Statement?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 483-488, December.
• Sorescu Florin, 2018, "Current Trends in Shipping and Port Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 53-58, December.
• Nuria Puente Dominguez, 2018, "Análisis de la calidad de la experiencia en e-food a través de los test de usabilidad," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1801, Mar, revised Mar 2018.
• Claes Fornell & Paul Damien & Marcin Kacperczyk & Michel Wedel, 2018, "Does Aggregate Buyer Satisfaction affect Household Consumption Growth?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1802, Jun, revised Jun 2018.
• Consejo Editorial Colección DOCFRADIS, 2018, "Editorial - Publicación del DOCFRADIS número 50," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1802a, Jun, revised Jun 2018.
• Carmen Berne Manero & María Gómez Campillo & Mercedes Marzo Navarro, 2018, "El proceso de compra de las reservas turísticas online. Variables implicadas y revisión de los modelos de medida," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1804, Jul, revised Jul 2018.
• Susana Sanz Velasco & Carmen García García & Jesús Rodríguez Barroso & Estefanía Morales Crespo, 2018, "Efecto de la personalidad de tienda y el género del consumidor sobre la lealtad hacia las tiendas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1806, Oct, revised Oct 2018.
• Myslivcová, Světlana, 2018, "Innovative Human Resource Management," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Stefańska, Magdalena & Knezevic, Blazenka & Stojkovic, Dragan, 2018, "Mobile Commerce and Consumers' Online Purchase Orientation in Poland, Croatia and Serbia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Cvitanović, Petra Leonora, 2018, "New Technologies in Marketing as Competitive Advantage," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Grubor, Aleksandar & Jakša, Olja, 2018, "Social Media Marketing: Engaging with Consumers in Digital Era," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Shakaib Farid, Dania & Ali, Mazhar, 2018, "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 5, issue 1, pages 31-43.
• Djuric, Ivan & Götz, Linde & Svanidze, Miranda & Glauben, Thomas, 2018, "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 139-160, DOI: 10.5772/intechopen.69869.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018, "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 12, issue 2, pages 598-616.
• Schmallowsky, Katrin & Feuerhake, Christian, 2018, "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 05/2018.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018, "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2018.
• Engels, Barbara, 2018, "Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung
  [The privacy preferences of young people in Germany: Results of a survey of school students]," IW-Trends – Vierteljahresschrift zur empirischen Wirtschaftsforschung, Institut der deutschen Wirtschaft (IW) / German Economic Institute, volume 45, issue 2, pages 3-26, DOI: 10.2373/1864-810X.18-02-02.
• Gesche, Tobias, 2018, "Reference Price Shifts and Customer Antagonism: Evidence from Reviews for Online Auctions," VfS Annual Conference 2018 (Freiburg, Breisgau): Digital Economy, Verein für Socialpolitik / German Economic Association, number 181650.
• Aleksandar Grubor & Olja Jaksa, 2018, "Internet Marketing as a Business Necessity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 16, issue 2, pages 265-274.

2017

• Litfin, Thorsten & Teckert, Özlem & Lamberz, Julia, 2017, "The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Grubor, Aleksandar & Milovanov, Olja, 2017, "The Many Faces of Internet Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Lamberz, Julia & Litfin, Thorsten & Meeh-Bunse, Gunther & Özlem, Teckert, 2017, "User-Friendly Website Design: A Combined Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017, "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 215864, DOI: 10.5281/zenodo.3756061.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017, "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 155, pages 157-163.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017, "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 37, issue 2, pages 593-607.
• Reckmann, Tobias, 2017, "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 179913.
• Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017, "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society, International Telecommunications Society (ITS), number 168553.
• Zegners, Dainis, 2017, "Building an Online Reputation with Free Content: Evidence from the E-book Market," VfS Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking, Verein für Socialpolitik / German Economic Association, number 168293.
• Dürr, Niklas S. & Engelstätter, Benjamin & Ward, Michael R., 2018, "Strategic microscheduling of movies," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 17-033, revised 2018.
• Dunja Mestrovic, 2017, "Service quality, students' satisfaction and behavioural intentions in STEM and IC higher education institutions," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 15, issue 1, pages 66-77.
• Aleksandar Grubor & Olja Milovanov, 2017, "Brand strategies in the era of sustainability," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 15, issue 1, pages 78-88.
• Puris Sornsaruht, & Sudaporn Sawmong,, 2017, "Antecedents of Thai Select restaurant brand loyalty in the United Kingdom," Business and Economic Horizons (BEH), Prague Development Center, volume 13, issue 4, pages 478-495, October, DOI: 10.15208/beh.2017.33.
• Katarina Janoskova & Anna Krizanova, 2017, "Comparison Of Selected Internationally Recognized Brand Valuation Methods," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 1, pages 99-110, March, DOI: 10.24136/oc.v8i1.7.
• Viktorija Grigaliunaite & Lina Pileliene, 2017, "Attitude Toward Smoking: The Effect Of Negative Smoking-Related Pictures," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 2, pages 317-328, June, DOI: 10.24136/oc.v8i2.20.
• Michal Kucharski & Sebastian Kot, 2017, "Cost of recognisability of a sponsor’s brand achieved through TV broadcasts," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 3, pages 447-461, September, DOI: 10.24136/oc.v8i3.28.
• Elina Bakhtieva, 2017, "B2B digital marketing strategy: a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian heating, ventilation and air conditioning industry companies," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 3, pages 463-478, September, DOI: 10.24136/oc.v8i3.29.
• Lina Pileliene & Viktorija Grigaliunaite, 2017, "Colour temperature in advertising and its impact on consumer purchase intentions," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 4, pages 657-669, December, DOI: 10.24136/oc.v8i4.40.
• Malgorzata Bartosik-Purgat, 2018, "Country of origin as a determinant of young Europeans` buying attitudes — marketing implications," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 1, pages 123-142, March, DOI: 10.24136/oc.2018.007.
• Danuta Szwajca, 2017, "Corporate Reputation and Corporate Image - Empirical Analysis on the Example of Polish Banking Sector," Working Papers, Institute of Economic Research, number 126/2017, May, revised May 2017.
• Lucyna Witek, 2017, "Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer," Working Papers, Institute of Economic Research, number 142/2017, May, revised May 2017.
• Beata Zatwarnicka-Madura, 2017, "Gender Roles in Marketing Communications in Real Estate Markets," Working Papers, Institute of Economic Research, number 145/2017, May, revised May 2017.
• Petra Jilkova & Pavla Kotatkova Stranska, 2017, "Multiple linear regression analyses of the performance and profitability of the Czech banking sector," Working Papers, Institute of Economic Research, number 41/2017, May, revised May 2017.
• Wioleta Kucharska & Karol Flisikowski, 2017, "The Most Valuable Global Brands and Condition of Economies: a Spatial Approach," Working Papers, Institute of Economic Research, number 53/2017, May, revised May 2017.
• Elina Bakhtieva, 2017, "B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty," Working Papers, Institute of Economic Research, number 7/2017, May, revised May 2017.
• Wojciech Idzikowski & Igor Perechuda, 2017, "Organisation transformation in agile approach, a comparative analysis of IT and other sectors," Working Papers, Institute of Economic Research, number 89/2017, May, revised May 2017.
• Cristian Ilioni, 2017, "Human Resources Management Particularities in Sporting Performance Games," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 17, issue 1, pages 115-122.
• Monica Delia Domnica, 2017, "Promoting Research on Consumer Behaviour with Reference to the Influence of Advertising on Food Purchasing," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 17, issue 1, pages 75-90.
• Codruţa Dura & Imola Drigă, 2017, "Application of Chi Square Test in Marketing Research," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 17, issue 2, pages 79-90.
• Fazal Akbar & Abdul Razak Bin Omar & Fazli Wadood & Rosmaini Bin Tasmin, 2017, "The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 3, issue 4(21), pages 5.1-5.7, April, DOI: 10.22178/pos.21-5.
• Darina Kalinichenko, 2017, "Публічний Маркетинг З Орієнтацією На Потреби Суспільства
  [Public Marketing with a Focus on the Needs of Society]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 3, issue 11(28), pages 4021-4024, November, DOI: 10.22178/pos.28-10.
• Oksana Babiieva, 2017, "Особливості Маркетингової Діяльності В Інтернет
  [Features of Marketing Activities on the Internet]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 3, issue 12(29), pages 4001-4006, December, DOI: 10.22178/pos.29-5.
• Albina Basova, 2017, "Основні Підходи До Використання Концепції Маркетингу Довіри На Підприємствах Торгівлі
  [The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 3, issue 12(29), pages 4023-4029, December, DOI: 10.22178/pos.29-9.
• Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017, "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper, University Library of Munich, Germany, number 76477, Jan.
• Armstrong, Mark & Chen, Yongmin, 2017, "Discount Pricing," MPRA Paper, University Library of Munich, Germany, number 76681, Jan.
• Widodo, Tri, 2017, "Multi-product and Multi-region Marketing," MPRA Paper, University Library of Munich, Germany, number 77441, Mar.
• Camilleri, Silvio John & Ellul, Denise, 2017, "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper, University Library of Munich, Germany, number 77744, Feb.
• Silvio John, Camilleri & Gail, Grech, 2017, "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper, University Library of Munich, Germany, number 77745, Jan.
• Jaelani, Aan, 2017, "Event dan festival di Cirebon: Review bauran pemasaran syari’ah
  [Event and festival in Cirebon: Review of shariah marketing mix]," MPRA Paper, University Library of Munich, Germany, number 77862, Mar, revised 17 Mar 2017.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017, "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper, University Library of Munich, Germany, number 78085, Apr.
• Pashchenko, Margarita, 2017, "Факторы Конкурентоспособности Предприятия В Концепции М.Портера
  [Factors of competitiveness of the enterprise in the concept of M. Porter]," MPRA Paper, University Library of Munich, Germany, number 78185.
• Koshcheeva, Angelina, 2017, "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей»
  [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper, University Library of Munich, Germany, number 78302.
• Jaelani, Aan, 2017, "Event and festival in Cirebon: Review of shariah marketing mix," MPRA Paper, University Library of Munich, Germany, number 78624, Apr, revised 11 Apr 2017.
• Khan, Abdullah & Ahmed, Shariq & Paul, Sameer & Alam Kazmi, Syed Hasnain, 2017, "Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan," MPRA Paper, University Library of Munich, Germany, number 80930, Jun, revised 29 Jun 2017.
• Harashima, Taiji, 2017, "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper, University Library of Munich, Germany, number 81522, Sep.
• Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017, "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper, University Library of Munich, Germany, number 81635, Sep.
• Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper, University Library of Munich, Germany, number 82040, Sep.
• Dimitrov, Mitko & Ileva, Radka & Stefanov, Tsanko, 2017, "Синергия И Конкурентоспособност На Българските Предприятия
  [Synergy and Competitiveness of Bulgarian Enterprises]," MPRA Paper, University Library of Munich, Germany, number 82765.
• Wijiharjono, Nuryadi, 2017, "Kajian perkembangan penelitian pemasaran film
  [Contemporary study of film marketing research]," MPRA Paper, University Library of Munich, Germany, number 83349, revised Aug 2017.
• Clipa, Cătălin-Ioan & Danilet, Magdalena & Clipa, Anca-Maria, 2017, "Country of origin effect and perception of Romanian consumers," MPRA Paper, University Library of Munich, Germany, number 83590, Jan.
• Vasiliu, Codrin Dinu & Bruma, Ioan Sebastian, 2017, "The discursive brand analysis of the accommodation units from the touristic basin of Sucevița (Bukovina Region, Romania)," MPRA Paper, University Library of Munich, Germany, number 85168, Nov.
• Almeyda-Ibáñez, Marta & George, Babu P., 2017, "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper, University Library of Munich, Germany, number 87884, Mar.
• Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017, "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper, University Library of Munich, Germany, number 87914, Mar.
• Chatzigeorgiou, Chryssoula, 2017, "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper, University Library of Munich, Germany, number 87916, Dec.
• Mansfield, Charlie, 2017, "Travel Writing in Place Branding - A Case Study on Nantes," MPRA Paper, University Library of Munich, Germany, number 88017, Dec, revised 31 Dec 2017.
• Sotiriadis, Marios & Shen, Shiwei, 2017, "The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme," MPRA Paper, University Library of Munich, Germany, number 88145, Dec.
• Chenini, Abderrahim & Touaiti, Mustapha, 2017, "Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework," MPRA Paper, University Library of Munich, Germany, number 90639, Dec, revised 16 May 2018.
• Khan, Kamran & Hameed, Irfan, 2017, "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," MPRA Paper, University Library of Munich, Germany, number 91773.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017, "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper, University Library of Munich, Germany, number 93933, Feb.
• Mohanraj, Prasanna, 2017, "Film-Induced Tourism Model - A Qualitative Research Study," MPRA Paper, University Library of Munich, Germany, number 94172, Dec.
• David Říha & Timothy Heinze & Michael Stros, 2017, "Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 1, pages 26-47, DOI: 10.18267/j.cebr.171.
• Michael Bahles & Gina Cook, 2017, "Car Motivations in the Young Target Group: An International Perspective," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 3-15, DOI: 10.18267/j.cebr.182.
• Kamila Mikolajová & Květa Olšanová, 2017, "How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 27-40, DOI: 10.18267/j.cebr.184.
• Michael Neubert, 2017, "International Pricing Strategies for Born-Global Firms," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 41-50, DOI: 10.18267/j.cebr.185.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2017, "Consumer Attention Online: How to be Visible?," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 4, pages 30-44, DOI: 10.18267/j.cebr.189.
• Spann, Martin & Stich, Lucas & Schmidt, Klaus M., 2017, "Pay What You Want as a Pricing Model for Open Access Publishing?," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 10, Oct.
• Strausz, Roland, 2017, "A Theory of Crowdfunding," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 2, Mar.
• Krämer, Florentin & Schmidt, Klaus M. & Stich, Lucas, 2017, "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 8, Oct.
• TANASE, George Cosmin, 2017, "Customer Benefit as a Determinant of Repeat Purchasing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 1, pages 20-23, March.
• PURCAREA, Theodor, 2017, "Retail revolution and the always connected consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 1, pages 24-30, March.
• TANASE, George Cosmin, 2017, "Managing the Brand and Communication in Social Media," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 2, pages 20-22, June.
• PURCAREA, Theodor, 2017, "Distribution and the New Retail Imperative," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 2, pages 24-28, June.
• TANASE, George Cosmin, 2017, "Vertical Brand Portfolio Management: The Planning Process," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 3, pages 26-29, September.
• PURCAREA, Theodor, 2017, "Competing in today s challenging retail environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 3, pages 30-35, September.
• TANASE, George Cosmin, 2017, "Trends Driving the Future of the Retail Industry for the Next Decade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 4, pages 24-28, December.
• PURCAREA, Theodor, 2017, "Competing, Connecting, and Winning in Today s Distribution and Merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 4, pages 30-39, December.
• Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017, "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series, Rimini Centre for Economic Analysis, number 17-08, Apr.
• Ahmad Bin Yamin, 2017, "Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, volume 4, issue 3, pages 117-122.