Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2014

• Nieves Losada Sánchez & Elisa Alén González & Trinidad Domínguez Vila, 2014, "Motivaciones para viajar del sector senior en España. Implicaciones en la comercialización de destinos turísticos," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1402, Apr, revised Apr 2014.
• Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014, "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1403, Apr, revised Apr 2014.
• Estrella Díaz Sánchez & David Martín-Consuegra Navarro & à gueda Esteban Talaya, 2014, "Canibalización del servicio: ¿influye la distribución multicanal en la prestación incorrecta del servicio?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1404, Apr, revised Apr 2014.
• Josep-Francesc Valls & Elena Petrova & Joan Sureda & Marisol Castro & Mario Raposo & Antoni Parera, 2014, "Evolución de las tipologías de consumidores ante la sensibilidad al precio 2009-2013," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1405, Sep, revised Sep 2014.
• Noelia Araújo Vila & José Antonio Fraiz Brea, 2014, "La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1406, Sep, revised Sep 2014.
• Gutiérrez-Villar, Belén & Montero-Simó, María José & Araque-Padilla, Rafael Ángel & Castro-González, Pilar, 2014, "Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales || Export Intensity and Interaction between Marketing Mix: An Analysis based on Artificial Neural Networks," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 18, issue 1, pages 88-111, December.
• Tobias Mutter, 2014, "The Impact of Goal Achievement on User Effort," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 18, Sep.
• Tobias Mutter & Dennis Kundisch, 2014, "Goals as Reference Points: Empirical Evidence from a Virtual Reward System," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 19, Dec.
• Adam P. Balcerzak & Elzbieta Rogalska, 2014, "Crowding Out and Crowding in within Keynesian Framework. Do We Need Any New Empirical Research Concerning Them?," Working Papers, Institute of Economic Research, number 2/2014, Feb, revised May 2014.
• Claudia Isac & Codruţa Dura, 2014, "Practical aspects regarding the drawing of the procurement program within industrial companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 14, issue 1, pages 129-142.
• Alessandro Gandolfo & Valeria De Bonis, 2014, "Motivations for gambling and the choice between skill and luck gambling products: an exploratory study," Discussion Papers, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy, number 2014/185, Sep.
• Umesh Ramchandra Raut & Pedro Quelhas Brito, 2014, "An analysis of brand relationship with the perceptive of customer based brand equity pyramid," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 526, Feb.
• Egbert, Henrik & Greiff, Matthias & Xhangolli, Kreshnik, 2014, "PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods," MPRA Paper, University Library of Munich, Germany, number 53376, Feb.
• Yüksekbilgili, Zeki, 2014, "The Use of Guerilla Marketing In SMEs," MPRA Paper, University Library of Munich, Germany, number 54385.
• Makosana, Musa, 2014, "Customers’ adoption of electronic banking: An investigation on the commercial banking industry in Zimbabwe," MPRA Paper, University Library of Munich, Germany, number 57351, Jul.
• Senderski, Marcin, 2014, "Concrete roads in Poland: The case for selling non-mainstream infrastructure technologies," MPRA Paper, University Library of Munich, Germany, number 58800, Sep.
• Arif, Imtiaz & Aslam, Wajeeha, 2014, "Students' dependence on smart phone and its effect on purchase behavior," MPRA Paper, University Library of Munich, Germany, number 58919, Aug.
• Khan, Sana Akbar & Qureshi, Salman Ali & Hunjra, Ahmed Imran, 2014, "CRM Implementation: A Descriptive Study of the Service Industry in Pakistan," MPRA Paper, University Library of Munich, Germany, number 60788, Feb.
• Kornienko, Nikita, 2014, "Привлечение Клиентов При Помощи Контекстной Рекламы
  [Attracting customers by using contextual advertising]," MPRA Paper, University Library of Munich, Germany, number 60811, Dec, revised 21 Dec 2014.
• Musso, Fabio, 2014, "Lo sviluppo dei mercati esteri
  [Foreign market development]," MPRA Paper, University Library of Munich, Germany, number 61016, revised 2014.
• Andrei, Andreia Gabriela & Adriana, Zait, 2014, "Branding insights: an interdisciplinary journey from perception to action," MPRA Paper, University Library of Munich, Germany, number 61114, Oct.

2013

• Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I., 2013, "Advertising-induced Embarrassment," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-003-MKT, Apr.
• Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G., 2013, "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-005-MKT, May.
• Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013, "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-010-MKT, Jul.
• Versluis, I. & Franses, Ph.H.B.F., 2013, "Low-fat, light, and reduced in calories," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-014-MKT, Sep.
• Fok, D., 2013, "Stay Ahead of Competition," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2013-054-MKT, Oct.
• Vinod Sharma & J. Sonwalkar & Maohar Kapse, 2013, "Consumer Purchase Behaviour for Green Products," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 50-65.
• Cristina Calvo Porral & Normand Bourgault & Domingo Calvo Dopico, 2013, "Brewing the Recipe for Beer Brand Equity," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 82-97.
• Cristina Calvo-Porral & Paulino Montes-Solla, 2013, "Drivers of Value In The Beer Market: Comparing an Imported And A National Brand," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 19-46.
• DuÅ¡an Pavlů, 2013, "Marketing and Marketing Communication in SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 113-126.
• Karel HavlÃ­Ä ek & Pavla BÅ™eÄ ková & Vicky Zampeta, 2013, "Quality Management as a Part of CRM," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 15-28.
• Karel HavlÃ­Ä ek & OndÅ™ej Roubal, 2013, "Sales Management and Sales Communication of SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 29-42.
• Pavla BÅ™eÄ ková & Karel HavlÃ­Ä ek, 2013, "Leaders Management and Personnel Controlling in SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 3-14.
• Valeria Arina Balaceanu, 2013, "Modern Methods And Profitable To Promote Banking Products And Services," Working papers, Ecological University of Bucharest, Department of Economics, number 14, Apr.
• Alin OPREANA, 2013, "Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing," Expert Journal of Marketing, Sprint Investify, volume 1, issue 1, pages 17-27.
• Alexandra VINEREAN, 2013, "The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package," Expert Journal of Marketing, Sprint Investify, volume 1, issue 1, pages 28-37.
• Mihai TICHINDELEAN, 2013, "Models Used for Measuring Customer Engagement," Expert Journal of Marketing, Sprint Investify, volume 1, issue 1, pages 38-49.
• Simona VINEREAN, 2013, "The Impact of Customer Perceptions and Satisfaction on E-Loyalty," Expert Journal of Marketing, Sprint Investify, volume 1, issue 1, pages 4-16.
• Dubrovski, Drago, 2013, "Marketing restructuring as a radical method for recovery from a crisis," EY International Congress on Economics I (EYC2013), October 24-25, 2013, Ankara, Turkey, Ekonomik Yaklasim Association, number 17.
• Daniele Porcheddu, 2013, "Come percepiamo i display incompleti nei punti vendita?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, volume 2013, issue 4, pages 59-81.
• Nicoleta GRIDEANU & Ana MUNTEANU, 2013, "Negotiating The Offer Of Services," Review of General Management, Spiru Haret University, Faculty of Management Brasov, volume 18, issue 2, pages 98-107, November.
• Vera ULARU, 2013, "Romanian youth’s online behavior and preferences," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 39-43.
• Natalia MILEWSKI & Damian GUZEK, 2013, "Representations about the European Union in Spanish, Polish and Romanian TV news," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 5-10.
• A.M. Gil Lafuente & M.O. Hernández, 2013, "The Permanence Of The Client Under Uncertain Estimations," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 2, pages 45-62, November.
• Bruno Schivinski & Dariusz Dabrowski, 2013, "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 12, Jun.
• Bruno Schivinski & Dariusz Dabrowski, 2013, "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 4, Jun.
• Nehme Azoury & Charbel Salloum, 2013, "Brand Affect's Impact on Consumer Loyalty: Empirical Analysis
  [L'impact de l'affect de marque sur la fidélité des consommateurs: Analyse empirique]," Post-Print, HAL, number hal-01369203, DOI: 10.3917/rsg.261.0069.
• Philippe Mouillot, 2013, "Subconscious Influence: A Clinical Experiment," Post-Print, HAL, number hal-04035756.
• Engström, Per & Forsell, Eskil, 2013, "Demand effects of consumers’ stated and revealed preferences," Working Paper Series, Uppsala University, Department of Economics, number 2013:6, Apr.
• Elena Panteleeva & Olga Oyner, 2013, "Corporate brand values perception gap analysis as an internal marketing management systemAssessment tool," HSE Working papers, National Research University Higher School of Economics, number WP BRP 03/MAN/2013.
• Elena Panteleeva & Olga Oyner, 2013, "Using CLV concept for marketing budgets allocation," HSE Working papers, National Research University Higher School of Economics, number WP BRP 04/MAN/2013.
• Kirill Rozhkov, 2013, "Residential satisfaction in place market segments," HSE Working papers, National Research University Higher School of Economics, number WP BRP 06/MAN/2013.
• Elena Pokryshevskaya & Evgeny Antipov, 2013, "Importance-performance analysis for internet stores: a system based on publicly available panel data," HSE Working papers, National Research University Higher School of Economics, number WP BRP 08/MAN/2013.
• Kirill Rozhkov, 2013, "Two Concepts Of Place Competition And Specificity Of Targeting In Place Marketing," HSE Working papers, National Research University Higher School of Economics, number WP BRP 15/MAN/2014.
• Mikhail Bokov & Anastasia Edelkina & Marina Klubova & Thomas Thurner & Natalia Velikanova & Konstantin Vishnevskiy, 2013, "Development of navigation services and Devices – evidence from a case study in Russia," HSE Working papers, National Research University Higher School of Economics, number WP BRP 22/STI/2013.
• Alexei Parakhonyak & Nick Vikander, 2013, "Optimal sales schemes for network goods," HSE Working papers, National Research University Higher School of Economics, number WP BRP 41/EC/2013.
• Anna Zaytseva & Olga Shuvalova & Dirk Meissner, 2013, "User innovation - empirical evidence from Russia," HSE Working papers, National Research University Higher School of Economics, number WP BRP 08/STI/2013.
• PERTTULA, William, 2013, "How internet marketing has changed over the years and what the future will bring," Holistic Marketing Management Journal, Holistic Marketing Management, volume 3, issue 1, pages 08-12, March.
• BUDACIA, Elisabeta Andreea, 2013, "Internet advertising current situation and long-term perspective," Holistic Marketing Management Journal, Holistic Marketing Management, volume 3, issue 1, pages 13-18, March.
• Suraj Kushe Shekhar & Mehaboob P K, 2013, "Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, volume 1, issue 3, pages 40-47, September.
• Yaroslava Bakharyeva, 2013, "Market Budgeting Approaches and Their Impact on Marketing Cost Efficiency Evaluation," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 123-128, June.
• Robert D. Green & Farideh A. Farazmand, 2013, "Applied Project Learning Outcomes: Differences Between United States And International Students," Business Education and Accreditation, The Institute for Business and Finance Research, volume 5, issue 1, pages 41-51.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013, "Sustainability For Hispanics In California: Do They Really Care?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 103-112.
• Lucía Sáez Vegas & Iñaki Periáñez Cañadillas, 2013, "Market Orientation In Local Government Through The Analysis Of Municipal Website Content: A Framework For Its Measurement," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 47-58.
• Julián Pando García & Virginia Rincón Diez, 2013, "Sales Force’S Attitudes Toward Technology: Evidence From Spain," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 3, pages 89-100.
• Abdul Rahim Abu Bakar & Naif M. Al Ruwais & Abdul Rahim Othman, 2013, "Customer Net Value: A Service Gap Perspective From Saudi Arabia," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 4, pages 19-33.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013, "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013, "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 53-66.
• Angy Geerts, 2013, "Cluster Analysis Of Luxury Brands On The Internet," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 79-92.
• Narendra Ramgulam & Koshina Raghunandan-Mohammed & Moolchand Raghunandan, 2013, "Environmental Sustainability In The 21st Century: An Assessment Of Trinidad’S Business Tourism Market," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 4, issue 1, pages 51-61.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013, "A Study Of Sustainable Behaviors Among California Hispanics Regarding Transportation," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 4, issue 2, pages 21-28.
• Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores, 2013, "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 1, pages 67-74.
• Luis Enrique Ibarra Morales & Natalia Guadalupe Romero Vivar & Rosalina Jaime Meuly & Beatriz Alejandra Hurtado Bringas, 2013, "Research Of Factibility For The Commercialization Of The Blackberry In International Markets, Estudio De Factibilidad Para La Comercializacion De Zarzamora En Mercados Internacionales," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 2, pages 57-71.
• Esther A. Enriquez-Perez & Eduardo F. Macias-Negrete & Claudia Davila Garcia & Alberto Cardenas Valenzuela & Jose Luis Anaya Carrasco, 2013, "International Demand Of Dental Services Of Hispanos In El Paso, Texas In The City Of Juarez, Demanda Internacional De Servicios Odontologicos De Hispanos De El Paso, Texas En Ciudad Juarez," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 17-28.
• Leslier Valenzuela & Francisco Villegas, 2013, "Customer Value Orientation And Organizational Performance: An Explanatory Model Proposal, Orientacion Al Valor Del Cliente Y El Desempeno Organizacional: Propuesta De Un Modelo Explicativo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 7, pages 1-25.
• Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel, 2013, "Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corporative Websites: An Approach From A Relationship M," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 1, pages 31-41.
• Medina Molina, Cayetano & Rufin Moreno, Ramón & Rey Moreno, Manuel, 2013, "La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 1, pages 42-52.
• Araújo Vila, Noelia & Fráiz Brea, José Antonio, 2013, "Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 1, pages 8-15.
• Calvo-Porral, Cristina & Martinez-Fernández, Valentín-Alejandro & Juanatey-Boga, Oscar & Lévy-Mangín, Jean-Pierre, 2013, "What Matters To Store Brand Equity? An Approach To Spanish Large Retailing In A Downturn Context / ¿Qué Es Importante En El Valor De Las Marcas Del Distribuidor? Una Aproximación A La Gran Distribución Espa˜Nola En Un Contexto De Crisis," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 3, pages 136-146.
• Jelena FILIPOVIC, 2013, "The Attractiveness of Different Online Formats: Motives and Frequencies of Use," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 89, pages 105-115, 1st quart.
• Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2013, "Hypertargeting, Limited Attention, and Privacy: Implications for Marketing and Campaigning," Working Papers, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University, number 479.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013, "Market-based Lobbying: Evidence from Advertising Spending in Italy," Working Papers, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University, number 505.
• Baler BİLGİN & Kunter GÜNAŞTI, 2013, "Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 323, pages 33-54.
• Gülden ASUGMAN & Hayat KABASAKAL, 2013, "E-commerce Adoption in Financial Services and Textile Manufacturing Sectors," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 325, pages 61-84.
• Berna TARI KASNAKOĞLU, 2013, "Tüketicilerin Risk Azaltma Stratejileri," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 326, pages 9-40.
• Zekeriya Eren KOÇYİĞİT & Yonca ASLANBAY & Beril DURMUŞ, 2013, "Critical role of relationship for unfamiliar banking products," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 327, pages 105-122.
• Destan KANDEMİR & S. Sinem ATAKAN & Ceren DEMİRCİ, 2013, "İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 331, pages 57-88.
• Roger Marshall & David Bibby & Na WoonBong, 2013, "Making Sense of Complex Marketing Decision Systems: Decision System Analysis," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 12, issue 2, pages 121-130, December.
• Scott K. Shriver & Harikesh S. Nair & Reto Hofstetter, 2013, "Social Ties and User-Generated Content: Evidence from an Online Social Network," Management Science, INFORMS, volume 59, issue 6, pages 1425-1443, June, DOI: 10.1287/mnsc.1110.1648.
• Sérgio Moro & Paulo Cortez & Raul M. S. Laureano, 2013, "A data mining approach for bank telemarketing using the rminer package and r tool," Working Papers Series 2, ISCTE-IUL, Business Research Unit (BRU-IUL), number 13-06, Sep.
• Antonio Filippin, 2013, "The Effect of .99 Price Endings on Consumer Demand: An Example of Confounding Factors Surviving in Field Experiments," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 9, issue 2, pages 211-229, July.
• M. Schoonmaker & E. Carayannis & P. Rau, 2013, "The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry," The Journal of Technology Transfer, Springer, volume 38, issue 6, pages 850-872, December, DOI: 10.1007/s10961-012-9296-1.
• Juan Nicolau & María Santa-María, 2013, "Celebrity endorsers' performance on the “ground” and on the “floor”," Marketing Letters, Springer, volume 24, issue 2, pages 143-149, June, DOI: 10.1007/s11002-012-9212-3.
• Sridhar Narayanan, 2013, "Bayesian estimation of discrete games of complete information," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 39-81, March, DOI: 10.1007/s11129-012-9127-6.
• Sumon Datta & K. Sudhir, 2013, "Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 83-116, March, DOI: 10.1007/s11129-012-9131-x.
• Sridhar Narayanan, 2013, "Bayesian estimation of discrete games of complete information," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 39-81, March, DOI: 10.1007/s11129-012-9127-6.
• Sumon Datta & K. Sudhir, 2013, "Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 83-116, March, DOI: 10.1007/s11129-012-9131-x.
• Ching-I Huang, 2013, "Intra-household effects on demand for telephone service: Empirical evidence," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 231-261, June, DOI: 10.1007/s11129-012-9130-y.
• Brian Mittendorf & Jiwoong Shin & Dae-Hee Yoon, 2013, "Manufacturer marketing initiatives and retailer information sharing," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 263-287, June, DOI: 10.1007/s11129-013-9132-4.
• Ching-I Huang, 2013, "Intra-household effects on demand for telephone service: Empirical evidence," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 231-261, June, DOI: 10.1007/s11129-012-9130-y.
• Brian Mittendorf & Jiwoong Shin & Dae-Hee Yoon, 2013, "Manufacturer marketing initiatives and retailer information sharing," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 2, pages 263-287, June, DOI: 10.1007/s11129-013-9132-4.
• Sudhir Voleti & Pulak Ghosh, 2013, "A robust approach to measure latent, time-varying equity in hierarchical branding structures," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 3, pages 289-319, September, DOI: 10.1007/s11129-013-9133-3.
• Subramanian Balachander & Bikram Ghosh, 2013, "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 4, pages 437-458, December, DOI: 10.1007/s11129-013-9137-z.
• Ying Yang & Niladri B. Syam & James D. Hess, 2013, "Thrill of victory and agony of defeat: Emotional rewards and sales force compensation," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 4, pages 379-402, December, DOI: 10.1007/s11129-013-9138-y.
• Ying Yang & Niladri Syam & James Hess, 2013, "Thrill of victory and agony of defeat: Emotional rewards and sales force compensation," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 4, pages 379-402, December, DOI: 10.1007/s11129-013-9138-y.
• Subramanian Balachander & Bikram Ghosh, 2013, "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 4, pages 437-458, December, DOI: 10.1007/s11129-013-9137-z.
• Irina Nicolau, 2013, "The Evolution of the Marketing Concept," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 3, pages 154-156, September.
• Cristina Athu & Alexandra Moraru, 2013, "The English Noun - Loans Gender Adjustment to the Romanian Morphological System," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 3, pages 157-159, September.
• Mirela Catalina (Vint) Turkes, 2013, "Current Characteristics of the Romanian Banking Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 4, pages 145-149, December.
• Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes, 2013, "Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 4, pages 231-234, December.
• Jana Gálová, 2013, "Opportunities for Doing Business with Countries Neighbouring V4 – The Case of Ukraine," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 1, issue 1, pages 77-90.
• Alexei Parakhonyak & Nick Vikander, 2013, "Optimal Sales Schemes for Network Goods," Discussion Papers, University of Copenhagen. Department of Economics, number 13-11, Nov.
• Enver Kutllovci, Ph.D & Venet Shala, Ph.D, 2013, "The role of strategic management on small business growth in Kosova," International Journal of Business and Social Research, LAR Center Press, volume 3, issue 4, pages 87-92, April.
• Nusa Petek & Maja Konecnik Ruzzier, 2013, "Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 11, issue 1 (Spring, pages 61-78.
• Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys, 2013, "The Effectiveness of Dual Branding in the Agricultural Sector," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 11, issue 1 (Spring, pages 79-110.
• Iveta Korobaničová, 2013, "Marketing in Small and Medium Enterprises - A case study in Slovakia," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 10, issue 2, pages 82-89.
• Noémi Hajdú, 2013, "Strategic and Operative Marketing Controlling," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 9, issue 01, pages 23-30.
• Enver Kutllovci, Ph.D & Venet Shala, Ph.D, 2013, "The role of strategic management on small business growth in Kosova," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 3, issue 4, pages 87-92, April.
• Valeria De Bonis & Alessandro Gandolfo, 2013, "The Italian Model of Gambling Taxation: Fiscal Policy Guidelines for the «Sustainable Development» of an Important and Controversial Market," Economia dei Servizi, Società editrice il Mulino, issue 3, pages 239-258.
• Brett Danaher & Michael D. Smith & Rahul Telang, 2013, "Piracy and Copyright Enforcement Mechanisms," NBER Chapters, National Bureau of Economic Research, Inc, "Innovation Policy and the Economy, Volume 14".
• Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013, "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," NBER Chapters, National Bureau of Economic Research, Inc, "Experiments for Development: Achievements and New Directions".
• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013, "Competition for Attention," NBER Working Papers, National Bureau of Economic Research, Inc, number 19076, May.
• Brett Danaher & Michael D. Smith & Rahul Telang, 2013, "Piracy and Copyright Enforcement Mechanisms," NBER Working Papers, National Bureau of Economic Research, Inc, number 19150, Jun.
• Yi Qian & Hui Xie, 2013, "Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases," NBER Working Papers, National Bureau of Economic Research, Inc, number 19586, Oct.
• Zsolt Katona, 2013, "Competing for Influencers in a Social Network," Working Papers, NET Institute, number 13-06, Sep.
• Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013, "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," GRIPS Discussion Papers, National Graduate Institute for Policy Studies, number 13-06, May.
• Mirela-Cristina Voicu, 2013, "Characteristics Of The Consumer Preferences Research Process," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, volume 1, issue 1, pages 126-134, May.
• Michael P. Keane & Nada Wasi, 2013, "The Structure of Consumer Taste Heterogeneity in Revealed vs. Stated Preference Data," Economics Papers, Economics Group, Nuffield College, University of Oxford, number 2013-W10, Feb.
• Krasimir Marinov, 2013, "Measuring Results of New Product Development," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 106-117, September.
• Galina Mladenova, 2013, "Marketing Strategies of Companies in Bulgaria in Times of Economic Crisis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 13-23, September.
• Todor Krastevich, 2013, "Predicting Consumer Choices Through Analysis of Interactions in Social Networks," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 24-40, September.
• Vesselin Blagoev & Michael Minkov, 2013, "Should we take into account national culture as we develop our marketing product policy?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 5-12, September.
• Tatyana Netseva-Porcheva, 2013, "Application of the Price Discrimination in Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 51-63, September.
• Pencho Ivanov, 2013, "Marketing as Management Concept," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 64-73, September.
• Nikolay Vankov, 2013, "The strategic dimensions of Political Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 74-80, September.
• Roman Cristina Teodora & Vasilache Silviu, 2013, "Factors And Reasons That Can Make Users To Increase The Usage Of Smartphone Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1625-1634, July.
• Bente Florina, 2013, "The Public Servants Perceptions Regarding Communication Within Local Public Administration," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1713-1722, July.
• Herțanu Andreea & Axenia Bianca Boitor, 2013, "The Impact Of Marketing Experiments On The Relationship Between Software Producers And Their Retailers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1723-1732, July.
• Gordan Camelia & Pop Marius Dorel, 2013, "Incorporating Market Orientation In Higher Education Institutions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1743-1752, July.
• Gurau Calin, 2013, "Factors Influencing Customers' Behaviour Towards Trusted Service Providers: An Investigation Of Four Service Settings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1753-1764, July.
• Jurca Maria Alina & Plăiaș Ioan, 2013, "Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1765-1774, July.
• Maxim Alexandru, 2013, "Methodological Considerations Regarding The Segmentation Of Household Energy Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1775-1785, July.
• Namolosu Simona Mihaela, 2013, "Segmentation Of Sme Portfolio In Banking System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1786-1796, July.
• OLAHUT Meda Roxana & PLAIAS Ioan, 2013, "The Effects Of Ambient Scent On Consumer Behavior: A Review Of The Literature," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1797-1806, July.
• Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad, 2013, "Global Competition And Romania'S National Competitive Advantage," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1807-1814, July.
• Săniuţă Adina & Roman Mihaela & Petrişoaia Carmen & Pop Nicolae Al., 2013, "Innovation, Customer Attachment Source In Retail Services Empirical Research In Diy Retail," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1815-1826, July.
• VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana, 2013, "Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1827-1834, July.
• Vierasu Timotei, 2013, "How Much Can We Trust Public Opinion Polls?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1835-1844, July.
• Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta, 2013, "Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramureª”," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 776-785, July.
• Lacurezeanu Ramona & Stanca Liana & Chis Alexandru, 2013, "Approaches To Analyze The Quality Of Romanian Tourism Web Sites," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 786-796, July.
• Ravar Anamaria Sidonia & Mahika Cristina, 2013, "What Motivates Cultural Tourists? An Analysis Of Bucharest Inhabitants’ Motivation To Visit The Centre Region," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 825-834, July.
• Bente Corneliu, 2013, "Service Quality: A Case Study Of Banca Romaneasca," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 421-429, December.
• Bente Corneliu, 2013, "The Quality Of Banking Services - A Basic Premise Of A Bank Sustainability," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 430-439, December.
• Neamtu Florentina, 2013, "The Need Of Rethinking The Public Administration System In The Context Of The Growing Power Of The Civil Society," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 587-594, December.
• Neamtu Florentina, 2013, "Stakeholders, The Determinant Factors In Development And Operationalization Of E-Governance In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 595-604, December.
• Gordan Camelia & Pop Marius Dorel, 2013, "Mission Statements In Higher Education: Context Analysis And Research Agenda," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 653-663, December.
• Liliana Adela Zima, 2013, "Marketing Requirements For Develop A Brand In Automotive Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 664-671, December.
• Mone Sorina-Diana & Pop Marius-Dorel & Racolta-Paina Nicoleta-Dorina, 2013, "Marketing Performance In Romanian Small And Medium-Sized Enterprises - A Qualitative Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 672-680, December.
• Oana Maria Secara & Dinu Vlad Sasu, 2013, "The Impact Of Globalization In The Industry Of Cosmetics," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 681-691, December.
• Branimir Dukic & Jelena Stanisic & Nenad Stanisic, 2013, "Crm As A Key To Business Success Of E-Commerce," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 139-152.
• Mane Medic & Mladen Pancic & Sasa Ilic, 2013, "Quality Management In The Function Of Public Transport," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 273-284.
• Erik Ruzic & Sanja Dolenec, 2013, "Internal Marketing Philosophy: The Case Of The Croatian Banks," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 527-538.
• Thomas Cleff & Silvia Dörr & Andrew Vicknair & Nadine Walter, 2013, "Brand Experience – How It Relates To Brand Personality, Consumer Satisfaction And Consumer Loyalty. An Empirical Analysis Of The Adidas Brand," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 731-754.
• Miroslav Skoro, 2013, "The Role Of Marketing In The Evolution Of The Music Industry," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 781-790.
• Martina Bris Alic & Alen Alic & Josip Zuparic, 2013, "Advertising Within The Branding Process Of The Croatian Wood Industry," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 93-104.
• Stanciu Anca Cristina & Constandache Mihaela & Racoceanu Cristina, 2013, "The Importance of Commercial Services in the Trade Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1003-1008, May.