Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2014

• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014, "Food Quality Certificates and a Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in HITIT University Feas Business Department," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 60-67, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014, "Factors Affecting Mobile Taggıng Awareness; A Research on Social Media Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 87-103, December.
• Veres, Zoltán & Platz, Petra & Tarján, Tamás, 2014, "Interrelaciones De Los Atributos Del Producto Y Las Preferencias Intransitivas / Relationship Between Product Attributes And Intransitive Preferences," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 20, issue 2, pages 102-108.
• Navarro-García, Antonio & Eugenia Reyes-García, María & Acedo-González, Francisco J., 2014, "Calidad Percibida Y Satisfacción De Los Espectadores De Fútbol / Perceived Quality And Satisfaction Of Spectators Football," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 20, issue 2, pages 87-94.
• Tuğra Nazlı AKARSU & Volkan YENİARAS, 2014, "Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 29, issue 343, pages 09-38.
• Amresh Kumar & S. L. Gupta & Nawal Kishore, 2014, "Measuring Retailer Store Image: A Scale Development Study," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 13, issue 1, pages 25-38, June.
• Stern Neill & Gurmeet Singh & Raghuvar Dutt Pathak, 2014, "Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 13, issue 1, pages 75-92, June.
• Rosas, Francisco & Orazem, Peter F., 2014, "Is Self-Sufficiency for Women’s Collegiate Athletics a Hoop Dream? Willingness to Pay for Men’s and Women’s Basketball Tickets," ISU General Staff Papers, Iowa State University, Department of Economics, number 201412010800001014, Dec.
• Naroditskiy, Victor & Stein, Sebastian & Tonin, Mirco & Tran-Thanh, Long & Vlassopoulos, Michael & Jennings, Nicholas R., 2014, "Referral Incentives in Crowdfunding," IZA Discussion Papers, IZA Network @ LISER, number 7995, Feb.
• Dr. Vijay Prakash Mishra, 2014, "Finanacial Functions and New Trends," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 9, issue 1, pages 82-88, April.
• Dr. Archana Rani, 2014, "Role of Media in the Commercialization of Contemporary Arts," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 9, issue 2, pages 83-87, October.
• Chiehwei Hung & Yen-Shan Chuang, 2014, "A Study on Pet Owners' Intention to Purchase Pet Insurance," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 10, issue 2, pages 181-207, July.
• Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha, 2014, "Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 1, pages 181-200, March.
• Oana TUGULEA, 2014, "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 3, pages 103-116, September.
• Claudia, 2014, "Romanian Perspective On Customer Loyalty For Direct Selling Companies," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 6, issue 3, pages 6-16, September.
• GOMAA Ahmed & COSGROVE Elizabeth, 2014, "The Cross-Roads to Digital: Newspaper Models and the Change to an Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014, "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 38, issue 2, pages 109-130, May, DOI: 10.1007/s10824-013-9203-0.
• E. Carayannis & E. Grigoroudis, 2014, "Linking innovation, productivity, and competitiveness: implications for policy and practice," The Journal of Technology Transfer, Springer, volume 39, issue 2, pages 199-218, April, DOI: 10.1007/s10961-012-9295-2.
• Pengyuan Wang & Eric Bradlow & Edward George, 2014, "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 2, pages 209-233, June, DOI: 10.1007/s11129-014-9145-7.
• Juha Karvanen & Ari Rantanen & Lasse Luoma, 2014, "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 3, pages 305-329, September, DOI: 10.1007/s11129-014-9148-4.
• Jean-Pierre Dubé & Günter Hitsch & Pranav Jindal, 2014, "The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 4, pages 331-377, December, DOI: 10.1007/s11129-014-9149-3.
• Mirela Catalina (Vint) Turkes, 2014, "New Promotion Price Strategies on the Banking Services Market in Romania," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 1, pages 27-29, March.
• Irina Raicu & Mirela Catalina (Vint) Turkes, 2014, "Organizational Performance Improvement by Implementing the Latest CRM Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 1, pages 84-86, March.
• Ana-Irina Nicolau & Adina Musetescu & Oana Mionel, 2014, "Stages in the Evolution of Marketing as a Discipline," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 2, pages 166-169, June.
• Constanta Aurelia Chitiba & Luigi Dumitrescu & Ana-Irina Nicolau, 2014, "A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 2, pages 54-57, June.
• Robert Chira, 2014, "The Role of Transport Activities in Logistics Chain," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 17-21, September.
• Dominic Perez-Danielescu, 2014, "Marketing Strategies in the On-Line Business Era," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 185-187, September.
• Gheorghe Ciobota, 2014, "Small and Medium Enterprises Marketing in the European Context of Economic and Social Development," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 128-131, December.
• Raul Sorin Fantana, 2014, "Modern Strategies for a Performing Company Management," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 186-192, December.
• Mirela Turkes & Irina Raicu & Ioan Vija, 2014, "Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 30-32, December.
• Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu, 2014, "Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 72-74, December.
• Eleonora Mihaela Constantinescu, 2014, "Strategic Marketing Developments in Informational Society," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 90-95, December.
• Hassan Raza & Muhammad Faheem, 2014, "Factors Influencing Selection of University by Working People in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 7, issue Special I, pages 36-54, May.
• Fermín Paús & Martín Fernandez Molina, 2014, "Caso de éxito "Mamá Lucchetti": Entendiendo al consumidor de hoy," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 3, pages 53-66, January-J, DOI: -.
• Roberto Carlos Dalongaro, 2014, "La Satisfaccion del cliente con el Supermercadismo en áreas de frontera," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 35-50, July-Dece, DOI: -.
• Femín Paús & Lucía Macchi, 2014, "Marketing viral en los medios sociales: ¿ Qué contenido es mas contagioso y por qué?," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 67-82, July-Dece, DOI: -.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 10, pages 92-108, October.
• Rajni Goel, 2014, "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 11, pages 1-7, November.
• Reinhold Decker, 2014, "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 11, pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014, "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 9, pages 14-26, September.
• Eszter Barta & Dániel Mustos & Zoltán Tahi, 2014, "Szikszó gazdaságfejlesztési koncepciója," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 11, issue 1, pages 91-96.
• István Piskóti, 2014, "Innovációvezérelt desztinációmarketing - trendek és teendők," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 11, issue 2, pages 32-44.
• Karl Westhoff & Axel Schmidt, 2014, "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 10, pages 92-108, October.
• Rajni Goel, 2014, "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 11, pages 1-7, November.
• Reinhold Decker, 2014, "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 11, pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014, "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 9, pages 14-26, September.
• Melanie Marks & Scott Wentland & Abbey O'Connor, 2014, "Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, volume 14, issue 1, pages 78-96, Fall.
• Zheyin (Jane) Gu & Yunchuan Liu, 2014, "Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access," Working Papers, NET Institute, number 14-02, Sep.
• Yili Hong & Pei-yu Chen & Lorin Hitt, 2014, "Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications," Working Papers, NET Institute, number 14-03, Sep.
• Kolar, Tomaž & Zabkar, Vesna, 2014, "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 19, issue 1, pages 58-80.
• Dettmers, Jan, 2014, "Job definitions and service behaviour. An investigation among technical service employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 25, issue 4, pages 248-262.
• Chiu, Chi-yue & Kwan, Letty Y.-Y. & Li, Dongmei & Peng, Luluo & Peng, Siqing, 2014, "Culture and Consumer Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 2, pages 109-179, April, DOI: 10.1561/1700000032.
• Morwitz, Vicki, 2014, "Consumers' Purchase Intentions and their Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 3, pages 181-230, November, DOI: 10.1561/1700000036.
• van Raaij, W. Fred, 2014, "Consumer Financial Behavior," Foundations and Trends(R) in Marketing, now publishers, volume 7, issue 4, pages 231-351, November, DOI: 10.1561/1700000039.
• Otilia-Elena Platon, 2014, "An Analysis of the Social Media Presence of the Brands," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, volume 2, issue 1, pages 192-201, May.
• Radko Radev, 2014, "Price Planning Process in Multi-Product Companies from Fast Moving Customer Goods Sector," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 42-51, January.
• Hristo Katrandjiev & Ivo Velinov, 2014, "Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 84-98, January.
• Hristo Katrandjiev & Ivo Velinov, 2014, "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 76-88, April.
• Nikolay Vankov, 2014, "Online Resources and Tools for Digital PR," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 45-55, June.
• Radko Radev, 2014, "Product-Market Profile Research in Dairy Products Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 141-186, June.
• Danciu Victor, 2014, "The Future of Sustainable Consumption: What Role for Consumers? [Viitorul consumului durabil: ce rol vor avea consumatorii?]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 04, December.
• Kessler Ladelsky Limor, 2014, "The Effect Of Organizational Culture On It Employees Turnover Intention In Israel," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1019-1027, July.
• Ladelsky Limor, 2014, "The Effect Of Job Satisfaction On It Employees Turnover Intention In Israel," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1028-1038, July.
• Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014, "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1046-1056, July.
• Roman Teodora & Manolica Adriana, 2014, "The Economics Student €" The Future Businessman. From The Awareness Of Consumers' Rights To Their Enforcement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1057-1068, July.
• Drule Alexandra & Chis Alexandru & Tomoaie Larisa, 2014, "Dark Tourism, Romania And Dracula. The Perceptions Of Potential American Tourists," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 309-319, July.
• Lacurezeanu Ramona & Chis Alexandru & Moca Mircea & Stanca Liana, 2014, "The Romanian Consumer Profiles In Processing Online Bookings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 341-346, July.
• Shakhshir Ghassan, 2014, "Positioning Strategies Development," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 979-988, July.
• Giuca Simona-Mihaela, 2014, "Identifying Product And Price Strategies For Designing Transactional Banking Packages Addressed To Smes (Considerations)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 989-997, July.
• Giuca Simona-Mihaela, 2014, "Post-Launching Monitoring Activities For New Transactional Banking Products Addressed To Smes (Considerations)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 998-1004, July.
• Bodog Simona-Aurelia & Daina Lucia-Georgeta, 2014, "The Impact Of Online Environment On The Decision Of The Consumer Of Health Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 305-313, December.
• Goran Pajnic & Davor Bosnjakovic & Ivan Kelic, 2014, "The Potential Of Mobile Applicationsin Organization And Promotion," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 296-303.
• Slobodan Vujic & Sasa Vujic & Aida Abduzaimovic, 2014, "Innovattive Sales Of “E@Sy Leasing“ Product In The B&H Leasing Market," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 475-488.
• Urban Bacher & Eva Amann, 2014, "Why Banks Need A Slogan," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 513-520.
• Sanja Krsic & Ivan Maloca & Dusan Ljustina, 2014, "Marketing Application Of Social Networks In Tourism," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 93-105.
• Ulrich Fohl & Felicitas Meßmer, 2014, "The Influence Of Design Criteria For The Brand Personality," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 981-999.
• Andrew T. Young & Daniel Levy, 2014, "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, volume 30, issue 4, pages 804-832.
• Bunghez Corina Larisa, 2014, "Usage of Sales Promotion in the Tourism Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 445-450, May.
• Dinu Gabriel & Dinu Loredana, 2014, "External Influences on Caras-Severin Voters," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 464-469, May.
• Juganaru Mariana & Juganaru Ion-Danut, 2014, "Research on How the Port May Influence the Social Life of the Community," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 486-491, May.
• Serban Comanescu Adrian, 2014, "Methods for Determining the Advertising Budget and its Distribution in Different Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 524-527, May.
• Stanciu Anca Cristina & Constandache Mihaela & Condrea Elena, 2014, "Trends in the Evolution of Retail Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 528-533, May.
• Zaharia Rãzvan & Zaharia Rodica Milena & Diaconu Mihaela, 2014, "The Business Environment: A Stakeholder of the University: An Exploratory Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 558-563, May.
• Nenciu Daniela Simona & Constandache Mihaela & Condrea Elena, 2014, "Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis o," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 239-243, May.
• Blagorazumnaia Olga & Muntean Vlad, 2014, "Remarking as a Tool in Online Advertising," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 281-284, May.
• Cotîrlea Denisa Adriana, 2014, "From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 297-302, May.
• Dan Gheorghe, 2014, "The Perspective of Goods Distribution and Logistics," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 303-308, May.
• Irina Ioana, 2014, "Elements of Novelty in Corporate Reputation Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 343-347, May.
• Pricop Oliver Constantin & Robu Alexandru Drago?, 2014, "Loyalty Marketing: Attracting and Retaining Customers and Workers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 373-377, May.
• Stoica (Mihali) Ana-Maria, 2014, "Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 393-397, May.
• Paunicã Mihai & Honu Monica-Veronica, 2014, "Crisis Influence over the Aviation Market Segment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 566-571, May.
• Mª de las Mercedes Galán Ladero & Clementina Galera Casquet, 2014, "Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1401, Apr, revised Apr 2014.
• Nieves Losada Sánchez & Elisa Alén González & Trinidad Domínguez Vila, 2014, "Motivaciones para viajar del sector senior en España. Implicaciones en la comercialización de destinos turísticos," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1402, Apr, revised Apr 2014.
• Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014, "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1403, Apr, revised Apr 2014.
• Estrella Díaz Sánchez & David Martín-Consuegra Navarro & à gueda Esteban Talaya, 2014, "Canibalización del servicio: ¿influye la distribución multicanal en la prestación incorrecta del servicio?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1404, Apr, revised Apr 2014.
• Josep-Francesc Valls & Elena Petrova & Joan Sureda & Marisol Castro & Mario Raposo & Antoni Parera, 2014, "Evolución de las tipologías de consumidores ante la sensibilidad al precio 2009-2013," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1405, Sep, revised Sep 2014.
• Noelia Araújo Vila & José Antonio Fraiz Brea, 2014, "La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1406, Sep, revised Sep 2014.
• Gutiérrez-Villar, Belén & Montero-Simó, María José & Araque-Padilla, Rafael Ángel & Castro-González, Pilar, 2014, "Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales || Export Intensity and Interaction between Marketing Mix: An Analysis based on Artificial Neural Networks," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 18, issue 1, pages 88-111, December.
• Tobias Mutter, 2014, "The Impact of Goal Achievement on User Effort," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 18, Sep.
• Tobias Mutter & Dennis Kundisch, 2014, "Goals as Reference Points: Empirical Evidence from a Virtual Reward System," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 19, Dec.
• Adam P. Balcerzak & Elzbieta Rogalska, 2014, "Crowding Out and Crowding in within Keynesian Framework. Do We Need Any New Empirical Research Concerning Them?," Working Papers, Institute of Economic Research, number 2/2014, Feb, revised May 2014.
• Claudia Isac & Codruţa Dura, 2014, "Practical aspects regarding the drawing of the procurement program within industrial companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 14, issue 1, pages 129-142.
• Alessandro Gandolfo & Valeria De Bonis, 2014, "Motivations for gambling and the choice between skill and luck gambling products: an exploratory study," Discussion Papers, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy, number 2014/185, Sep.
• Umesh Ramchandra Raut & Pedro Quelhas Brito, 2014, "An analysis of brand relationship with the perceptive of customer based brand equity pyramid," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 526, Feb.

2013

• Borgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2013, "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 46841, Nov.
• Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I., 2013, "Advertising-induced Embarrassment," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-003-MKT, Apr.
• Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G., 2013, "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-005-MKT, May.
• Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013, "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-010-MKT, Jul.
• Versluis, I. & Franses, Ph.H.B.F., 2013, "Low-fat, light, and reduced in calories," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-014-MKT, Sep.
• Fok, D., 2013, "Stay Ahead of Competition," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2013-054-MKT, Oct.
• Vinod Sharma & J. Sonwalkar & Maohar Kapse, 2013, "Consumer Purchase Behaviour for Green Products," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 50-65.
• Cristina Calvo Porral & Normand Bourgault & Domingo Calvo Dopico, 2013, "Brewing the Recipe for Beer Brand Equity," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 82-97.
• Cristina Calvo-Porral & Paulino Montes-Solla, 2013, "Drivers of Value In The Beer Market: Comparing an Imported And A National Brand," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 19-46.
• DuÅ¡an Pavlů, 2013, "Marketing and Marketing Communication in SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 113-126.
• Karel HavlÃ­Ä ek & Pavla BÅ™eÄ ková & Vicky Zampeta, 2013, "Quality Management as a Part of CRM," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 15-28.
• Karel HavlÃ­Ä ek & OndÅ™ej Roubal, 2013, "Sales Management and Sales Communication of SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 29-42.
• Pavla BÅ™eÄ ková & Karel HavlÃ­Ä ek, 2013, "Leaders Management and Personnel Controlling in SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 3-14.
• Valeria Arina Balaceanu, 2013, "Modern Methods And Profitable To Promote Banking Products And Services," Working papers, Ecological University of Bucharest, Department of Economics, number 14, Apr.
• Alin OPREANA, 2013, "Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing," Expert Journal of Marketing, Sprint Investify, volume 1, issue 1, pages 17-27.
• Alexandra VINEREAN, 2013, "The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package," Expert Journal of Marketing, Sprint Investify, volume 1, issue 1, pages 28-37.
• Mihai TICHINDELEAN, 2013, "Models Used for Measuring Customer Engagement," Expert Journal of Marketing, Sprint Investify, volume 1, issue 1, pages 38-49.
• Simona VINEREAN, 2013, "The Impact of Customer Perceptions and Satisfaction on E-Loyalty," Expert Journal of Marketing, Sprint Investify, volume 1, issue 1, pages 4-16.
• Dubrovski, Drago, 2013, "Marketing restructuring as a radical method for recovery from a crisis," EY International Congress on Economics I (EYC2013), October 24-25, 2013, Ankara, Turkey, Ekonomik Yaklasim Association, number 17.
• Daniele Porcheddu, 2013, "Come percepiamo i display incompleti nei punti vendita?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, volume 2013, issue 4, pages 59-81.
• Nicoleta GRIDEANU & Ana MUNTEANU, 2013, "Negotiating The Offer Of Services," Review of General Management, Spiru Haret University, Faculty of Management Brasov, volume 18, issue 2, pages 98-107, November.
• Vera ULARU, 2013, "Romanian youth’s online behavior and preferences," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 39-43.
• Natalia MILEWSKI & Damian GUZEK, 2013, "Representations about the European Union in Spanish, Polish and Romanian TV news," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 5-10.
• A.M. Gil Lafuente & M.O. Hernández, 2013, "The Permanence Of The Client Under Uncertain Estimations," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 2, pages 45-62, November.
• Bruno Schivinski & Dariusz Dabrowski, 2013, "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 12, Jun.
• Bruno Schivinski & Dariusz Dabrowski, 2013, "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 4, Jun.
• Nehme Azoury & Charbel Salloum, 2013, "Brand Affect's Impact on Consumer Loyalty: Empirical Analysis
  [L'impact de l'affect de marque sur la fidélité des consommateurs: Analyse empirique]," Post-Print, HAL, number hal-01369203, DOI: 10.3917/rsg.261.0069.
• Philippe Mouillot, 2013, "Subconscious Influence: A Clinical Experiment," Post-Print, HAL, number hal-04035756.
• Engström, Per & Forsell, Eskil, 2013, "Demand effects of consumers’ stated and revealed preferences," Working Paper Series, Uppsala University, Department of Economics, number 2013:6, Apr.
• Elena Panteleeva & Olga Oyner, 2013, "Corporate brand values perception gap analysis as an internal marketing management systemAssessment tool," HSE Working papers, National Research University Higher School of Economics, number WP BRP 03/MAN/2013.
• Elena Panteleeva & Olga Oyner, 2013, "Using CLV concept for marketing budgets allocation," HSE Working papers, National Research University Higher School of Economics, number WP BRP 04/MAN/2013.
• Kirill Rozhkov, 2013, "Residential satisfaction in place market segments," HSE Working papers, National Research University Higher School of Economics, number WP BRP 06/MAN/2013.
• Elena Pokryshevskaya & Evgeny Antipov, 2013, "Importance-performance analysis for internet stores: a system based on publicly available panel data," HSE Working papers, National Research University Higher School of Economics, number WP BRP 08/MAN/2013.
• Kirill Rozhkov, 2013, "Two Concepts Of Place Competition And Specificity Of Targeting In Place Marketing," HSE Working papers, National Research University Higher School of Economics, number WP BRP 15/MAN/2014.
• Mikhail Bokov & Anastasia Edelkina & Marina Klubova & Thomas Thurner & Natalia Velikanova & Konstantin Vishnevskiy, 2013, "Development of navigation services and Devices – evidence from a case study in Russia," HSE Working papers, National Research University Higher School of Economics, number WP BRP 22/STI/2013.
• Alexei Parakhonyak & Nick Vikander, 2013, "Optimal sales schemes for network goods," HSE Working papers, National Research University Higher School of Economics, number WP BRP 41/EC/2013.
• Anna Zaytseva & Olga Shuvalova & Dirk Meissner, 2013, "User innovation - empirical evidence from Russia," HSE Working papers, National Research University Higher School of Economics, number WP BRP 08/STI/2013.
• PERTTULA, William, 2013, "How internet marketing has changed over the years and what the future will bring," Holistic Marketing Management Journal, Holistic Marketing Management, volume 3, issue 1, pages 08-12, March.
• BUDACIA, Elisabeta Andreea, 2013, "Internet advertising current situation and long-term perspective," Holistic Marketing Management Journal, Holistic Marketing Management, volume 3, issue 1, pages 13-18, March.
• Suraj Kushe Shekhar & Mehaboob P K, 2013, "Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, volume 1, issue 3, pages 40-47, September.
• Yaroslava Bakharyeva, 2013, "Market Budgeting Approaches and Their Impact on Marketing Cost Efficiency Evaluation," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 123-128, June.
• Robert D. Green & Farideh A. Farazmand, 2013, "Applied Project Learning Outcomes: Differences Between United States And International Students," Business Education and Accreditation, The Institute for Business and Finance Research, volume 5, issue 1, pages 41-51.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013, "Sustainability For Hispanics In California: Do They Really Care?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 103-112.
• Lucía Sáez Vegas & Iñaki Periáñez Cañadillas, 2013, "Market Orientation In Local Government Through The Analysis Of Municipal Website Content: A Framework For Its Measurement," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 47-58.
• Julián Pando García & Virginia Rincón Diez, 2013, "Sales Force’S Attitudes Toward Technology: Evidence From Spain," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 3, pages 89-100.
• Abdul Rahim Abu Bakar & Naif M. Al Ruwais & Abdul Rahim Othman, 2013, "Customer Net Value: A Service Gap Perspective From Saudi Arabia," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 4, pages 19-33.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013, "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013, "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 53-66.
• Angy Geerts, 2013, "Cluster Analysis Of Luxury Brands On The Internet," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 79-92.
• Narendra Ramgulam & Koshina Raghunandan-Mohammed & Moolchand Raghunandan, 2013, "Environmental Sustainability In The 21st Century: An Assessment Of Trinidad’S Business Tourism Market," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 4, issue 1, pages 51-61.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013, "A Study Of Sustainable Behaviors Among California Hispanics Regarding Transportation," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 4, issue 2, pages 21-28.
• Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores, 2013, "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 1, pages 67-74.
• Luis Enrique Ibarra Morales & Natalia Guadalupe Romero Vivar & Rosalina Jaime Meuly & Beatriz Alejandra Hurtado Bringas, 2013, "Research Of Factibility For The Commercialization Of The Blackberry In International Markets, Estudio De Factibilidad Para La Comercializacion De Zarzamora En Mercados Internacionales," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 2, pages 57-71.
• Esther A. Enriquez-Perez & Eduardo F. Macias-Negrete & Claudia Davila Garcia & Alberto Cardenas Valenzuela & Jose Luis Anaya Carrasco, 2013, "International Demand Of Dental Services Of Hispanos In El Paso, Texas In The City Of Juarez, Demanda Internacional De Servicios Odontologicos De Hispanos De El Paso, Texas En Ciudad Juarez," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 17-28.
• Leslier Valenzuela & Francisco Villegas, 2013, "Customer Value Orientation And Organizational Performance: An Explanatory Model Proposal, Orientacion Al Valor Del Cliente Y El Desempeno Organizacional: Propuesta De Un Modelo Explicativo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 7, pages 1-25.
• Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel, 2013, "Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corporative Websites: An Approach From A Relationship M," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 1, pages 31-41.
• Medina Molina, Cayetano & Rufin Moreno, Ramón & Rey Moreno, Manuel, 2013, "La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 1, pages 42-52.
• Araújo Vila, Noelia & Fráiz Brea, José Antonio, 2013, "Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 1, pages 8-15.
• Calvo-Porral, Cristina & Martinez-Fernández, Valentín-Alejandro & Juanatey-Boga, Oscar & Lévy-Mangín, Jean-Pierre, 2013, "What Matters To Store Brand Equity? An Approach To Spanish Large Retailing In A Downturn Context / ¿Qué Es Importante En El Valor De Las Marcas Del Distribuidor? Una Aproximación A La Gran Distribución Espa˜Nola En Un Contexto De Crisis," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 3, pages 136-146.
• Jelena FILIPOVIC, 2013, "The Attractiveness of Different Online Formats: Motives and Frequencies of Use," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 89, pages 105-115, 1st quart.
• Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2013, "Hypertargeting, Limited Attention, and Privacy: Implications for Marketing and Campaigning," Working Papers, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University, number 479.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013, "Market-based Lobbying: Evidence from Advertising Spending in Italy," Working Papers, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University, number 505.
• Baler BİLGİN & Kunter GÜNAŞTI, 2013, "Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 323, pages 33-54.
• Gülden ASUGMAN & Hayat KABASAKAL, 2013, "E-commerce Adoption in Financial Services and Textile Manufacturing Sectors," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 325, pages 61-84.
• Berna TARI KASNAKOĞLU, 2013, "Tüketicilerin Risk Azaltma Stratejileri," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 326, pages 9-40.
• Zekeriya Eren KOÇYİĞİT & Yonca ASLANBAY & Beril DURMUŞ, 2013, "Critical role of relationship for unfamiliar banking products," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 327, pages 105-122.
• Destan KANDEMİR & S. Sinem ATAKAN & Ceren DEMİRCİ, 2013, "İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 331, pages 57-88.
• Roger Marshall & David Bibby & Na WoonBong, 2013, "Making Sense of Complex Marketing Decision Systems: Decision System Analysis," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 12, issue 2, pages 121-130, December.
• Scott K. Shriver & Harikesh S. Nair & Reto Hofstetter, 2013, "Social Ties and User-Generated Content: Evidence from an Online Social Network," Management Science, INFORMS, volume 59, issue 6, pages 1425-1443, June, DOI: 10.1287/mnsc.1110.1648.
• Sérgio Moro & Paulo Cortez & Raul M. S. Laureano, 2013, "A data mining approach for bank telemarketing using the rminer package and r tool," Working Papers Series 2, ISCTE-IUL, Business Research Unit (BRU-IUL), number 13-06, Sep.
• Antonio Filippin, 2013, "The Effect of .99 Price Endings on Consumer Demand: An Example of Confounding Factors Surviving in Field Experiments," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, volume 9, issue 2, pages 211-229, July.
• M. Schoonmaker & E. Carayannis & P. Rau, 2013, "The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry," The Journal of Technology Transfer, Springer, volume 38, issue 6, pages 850-872, December, DOI: 10.1007/s10961-012-9296-1.
• Juan Nicolau & María Santa-María, 2013, "Celebrity endorsers' performance on the “ground” and on the “floor”," Marketing Letters, Springer, volume 24, issue 2, pages 143-149, June, DOI: 10.1007/s11002-012-9212-3.
• Sridhar Narayanan, 2013, "Bayesian estimation of discrete games of complete information," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 39-81, March, DOI: 10.1007/s11129-012-9127-6.
• Sumon Datta & K. Sudhir, 2013, "Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 83-116, March, DOI: 10.1007/s11129-012-9131-x.