Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2017

• Elena G. Popkova & Lilia Poluyufta & Yulia Beshanova & Larisa V. Popova & Elena Kolesnikova, 2017, "Innovations as a Basis for Marketing Strategies of Russian Oil Companies in the Conditions of Oil Prices Reduction," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_57.
• Maria A. Troyanskaya & Vladislav I. Ostrovskiy & Tatiana N. Litvinova & Yana S. Matkovskaya & Aleksei V. Bogoviz, 2017, "Possibilities and Perspectives for Activation of Sales in the Agricultural Machinery Market Within Sectorial Development of Russian and European Economies," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_60.
• Natalia N. Kataeva & Irina V. Marakulina & Marina A. Sanovich & Anastasia A. Sozinova & Natalia Vasilyuk, 2017, "Transformation of Approach to Market Segmentation Within Crisis Management of Global Entrepreneurship," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_62.
• Zhanna V. Gornostaeva & Olga Y. Malinina & Ramila R. Kadukova & Sergey L. Vasenev, 2017, "Marketing Model of the Global Crisis Management in Countries with Transitional Economy," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_63.
• Elena Patsyuk & Svetlana Karpusova & Olga Surkova, 2017, "Marketing Tools of Joint Crises Fighting in Socioeconomic Sphere of Russia and Europe," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_76.
• Zhanna V. Gornostaeva & Ekaterina S. Alekhina & Yulia S. Chernysheva, 2017, "Marketing Mechanisms of Overcoming the Barriers of Interaction and Cooperation of Russia and Europe," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_78.
• Kai Huotari & Juho Hamari, 2017, "A definition for gamification: anchoring gamification in the service marketing literature," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 1, pages 21-31, February, DOI: 10.1007/s12525-015-0212-z.
• Ricardo Buettner, 2017, "Predicting user behavior in electronic markets based on personality-mining in large online social networks," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 3, pages 247-265, August, DOI: 10.1007/s12525-016-0228-z.
• Christopher P. Furner & Robert A. Zinko, 2017, "The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 3, pages 211-224, August, DOI: 10.1007/s12525-016-0233-2.
• Gianfranco Walsh & Daniel Brylla, 2017, "Do product returns hurt relational outcomes? some evidence from online retailing," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 4, pages 329-339, November, DOI: 10.1007/s12525-016-0240-3.
• Gianfranco Walsh & Michael Möhring, 2017, "Effectiveness of product return-prevention instruments: Empirical evidence," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 4, pages 341-350, November, DOI: 10.1007/s12525-017-0259-0.
• Angela Besana & Annamaria Esposito, 2017, "Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction: economics and relationship marketing of universities," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 7, issue 3, pages 375-388, December, DOI: 10.1007/s40821-016-0059-z.
• Graham White & Natalia Vila, 2017, "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, volume 13, issue 2, pages 501-523, June, DOI: 10.1007/s11365-016-0407-6.
• Harald Hruschka, 2017, "Analyzing the dependences of multi-category purchases on interactions of marketing variables," Journal of Business Economics, Springer, volume 87, issue 3, pages 295-313, April, DOI: 10.1007/s11573-016-0820-x.
• Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser, 2017, "Traits grow important with increasing age: customer age, brand personality and loyalty," Journal of Business Economics, Springer, volume 87, issue 4, pages 511-531, May, DOI: 10.1007/s11573-016-0834-4.
• Nicole Koschate-Fischer & Katharina Wüllner, 2017, "New developments in behavioral pricing research," Journal of Business Economics, Springer, volume 87, issue 6, pages 809-875, August, DOI: 10.1007/s11573-016-0839-z.
• Oliver Schnittka & Marius Johnen & Franziska Völckner & Henrik Sattler & Isabel Victoria Villeda & Kathrin Urban, 2017, "The impact of different fit dimensions on spillover effects in brand alliances," Journal of Business Economics, Springer, volume 87, issue 7, pages 899-925, October, DOI: 10.1007/s11573-017-0850-z.
• Oliver Schnittka & Alexander Himme & Dominik Papies & David Pellenwessel, 2017, "Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations," Journal of Business Economics, Springer, volume 87, issue 7, pages 943-984, October, DOI: 10.1007/s11573-017-0859-3.
• Philipp Simbrunner & Bodo B. Schlegelmilch, 2017, "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, volume 67, issue 4, pages 201-225, August, DOI: 10.1007/s11301-017-0128-0.
• Harald Hruschka, 2017, "Multi-category purchase incidences with marketing cross effects," Review of Managerial Science, Springer, volume 11, issue 2, pages 443-469, March, DOI: 10.1007/s11846-016-0193-0.
• Sheng-Wuu Joe & Yuan-Hui Tsai & Chieh-Peng Lin & Hwa-Chun Ma & Chou-Kang Chiu, 2017, "Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence," Review of Managerial Science, Springer, volume 11, issue 3, pages 717-735, July, DOI: 10.1007/s11846-016-0203-2.
• Johannes Voester & Bjoern Ivens & Alexander Leischnig, 2017, "Partitioned pricing: review of the literature and directions for further research," Review of Managerial Science, Springer, volume 11, issue 4, pages 879-931, October, DOI: 10.1007/s11846-016-0208-x.
• Anja Buerke & Tammo Straatmann & Nick Lin-Hi & Karsten Müller, 2017, "Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior," Review of Managerial Science, Springer, volume 11, issue 4, pages 959-991, October, DOI: 10.1007/s11846-016-0211-2.
• Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017, "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, volume 132, issue 2, pages 757-783, June, DOI: 10.1007/s11205-016-1310-9.
• Ya-Hui Wang, 2017, "Expectation, Service Quality, Satisfaction, and Behavioral Intention – Evidence from Taiwan’s Medical Tourism Industry," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 7, issue 1, pages 1-1.
• Silvio John Camilleri & Gail Grech, 2017, "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, volume 7, issue 2, pages 1-2.
• Tri WIDODO, 2017, "Multi Product and Multi Region Marketing," Journal of Advanced Research in Management, ASERS Publishing, volume 8, issue 1, pages 61-85.
• Taiji HARASHIMA, 2017, "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, volume 8, issue 2, pages 95-111.
• Christian Otter & Christian Watzl & Daniel Schwarz & Pamela Priess, 2017, "Towards sustainable logistics: study of alternative delivery facets," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 4, issue 4, pages 460-476, June, DOI: 10.9770/jesi.2017.4.4(5).
• Wioleta Kucharska, 2017, "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, volume 4, issue 1, pages 1315879-131, January, DOI: 10.1080/23311975.2017.1315879.
• Stela Cazacu, 2017, "Moldovan Perception of Greece as a Tourism Destination," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 10, issue 2, pages 48-59, June.
• Majid Esmaeilpour & Amrollah Sayadi & Mahnaz Mirzaei, 2017, "Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 10, issue 3, pages 7-17, September.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017, "Complementarity and Bargaining Power," TSE Working Papers, Toulouse School of Economics (TSE), number 16-772, Mar.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017, "Using compositional and Dirichlet models for market-share regression," TSE Working Papers, Toulouse School of Economics (TSE), number 17-804, May.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017, "Interpreting the impact of explanatory variables in compositional models," TSE Working Papers, Toulouse School of Economics (TSE), number 17-805, May.
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Natalia Daries Ramon, 2017, "Cooperativismo 2.0: presencia en Internet y desarrollo del comercio electrónico en las cooperativas oleícolas de Cataluña
  [Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 124, pages 47-73.
• Tiziano Vescovi & Charlotte Pellizzari, 2017, "Europe goes Chinese? The impact of Chinese globetrotters on European luxury shops," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 06, Jul.
• Tatjana Mihailovic & Tiziano Vescovi & Andrea Pontiggia, 2017, "The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 07, Jul.
• Evgeni Stanimirov, 2017, "Customer Relationship Management in the Field of Business Services," Business & Management Compass, University of Economics Varna, issue 4, pages 329-344.
• Oghenenyerhovwo Rita Inoni, 2017, "Impact of Product Attributes and Advertisement on Consumer Buying Behaviour of Instant Noodles," Business & Management Compass, University of Economics Varna, issue 4, pages 393-413.
• Rizkallah Elias G. & Seitz Victoria, 2017, "Understanding Student Motivation: A Key to Retention in Higher Education," Scientific Annals of Economics and Business, Sciendo, volume 64, issue 1, pages 45-57, March, DOI: 10.1515/saeb-2017-0004.
• Moisescu Ovidiu-Ioan, 2017, "From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country," Scientific Annals of Economics and Business, Sciendo, volume 64, issue 3, pages 307-323, October, DOI: 10.1515/saeb-2017-0020.
• Pilelienė Lina & Grigaliūnaitė Viktorija, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, volume 64, issue s1, pages 1-13, December, DOI: 10.1515/saeb-2017-0036.
• Klepek Martin, 2017, "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business, Sciendo, volume 64, issue s1, pages 15-27, December, DOI: 10.1515/saeb-2017-0038.
• Sudzina František, 2017, "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business, Sciendo, volume 64, issue s1, pages 57-69, December, DOI: 10.1515/saeb-2017-0035.
• Kukla-Gryz Anna & Zagórska Katarzyna, 2017, "The effects of individual internal versus external reference prices on consumer decisions for pay-what-you-want payments," Central European Economic Journal, Sciendo, volume 4, issue 51, pages 1-17, December, DOI: 10.1515/ceej-2018-0001.
• Kliestikova Jana & Kovacova Maria, 2017, "By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends," Economics and Culture, Sciendo, volume 14, issue 2, pages 33-43, December, DOI: 10.1515/jec-2017-0016.
• Rihtaršič Tanja & Rihtaršič Matjaž, 2017, "Model of Consumer Behaviour - Feminine Hygiene," Economics, Sciendo, volume 5, issue 1, pages 125-136, June, DOI: 10.1515/eoik-2017-0015.
• Dyhdalewicz Anna & Widelska Urszula, 2017, "Accouting and marketing dimensions of innovations," Financial Internet Quarterly (formerly e-Finanse), Sciendo, volume 13, issue 2, pages 1-13, December, DOI: 10.1515/fiqf-2016-0018.
• Treľová Silvia & Olšavský František, 2017, "Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 8, issue 2, pages 7-16, August, DOI: 10.1515/hjbpa-2017-0009.
• Radu Anamaria-Cătălina & Pricop Alexandra & Tita Raluca Florentina & Popescu Mioara, 2017, "Online marketing. A ground to exploit and grow the accessing of European funds," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 8, issue 3, pages 33-40, December, DOI: 10.1515/hjbpa-2017-0021.
• Popescu Mioara, 2017, "Modelling prediction of unemployment statistics using web technologies," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 8, issue 3, pages 55-60, December, DOI: 10.1515/hjbpa-2017-0023.
• Stępień Beata, 2017, "In Search of Apprehending Customers’ Value Perception," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 53, issue 1, pages 99-117, March, DOI: 10.1515/ijme-2017-0007.
• Brice William D. & Chu Edward & Brice Anastasiya, 2017, "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 53, issue 3, pages 67-81, September, DOI: 10.1515/ijme-2017-0019.
• Dębski Maciej & Krawczyk Adriana, 2017, "Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product," Journal of Intercultural Management, Sciendo, volume 9, issue 4, pages 59-76, December, DOI: 10.1515/joim-2017-0021.
• Lewandowska Anna & Witczak Joanna & Kurczewski Przemysław, 2017, "Green marketing today – a mix of trust, consumer participation and life cycle thinking," Management, Sciendo, volume 21, issue 2, pages 28-48, December, DOI: 10.1515/manment-2017-0003.
• Kaczorowska-Spychalska Dominika, 2017, "Consumer perspective of omnichannel commerce," Management, Sciendo, volume 21, issue 2, pages 95-108, December, DOI: 10.1515/manment-2017-0007.
• Stanisavljević Milena, 2017, "Does Customer Loyalty Depend on Corporate Social Responsibility?," Naše gospodarstvo/Our economy, Sciendo, volume 63, issue 1, pages 38-46, March, DOI: 10.1515/ngoe-2017-0004.
• Babic-Hodovic Vesna & Arslanagic-Kalajdzic Maja & Imsirpasic Amina, 2017, "Perceived Quality and Corporate Image in Mobile Services: The Role of Technical and Functional Quality," South East European Journal of Economics and Business, Sciendo, volume 12, issue 1, pages 114-125, April, DOI: 10.1515/jeb-2017-0011.
• Fetai Besnik & Sadiku-Dushi Nora & Ismaili Raman, 2017, "Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 62, issue 3, pages 33-46, December, DOI: 10.1515/subboec-2017-0012.
• Mokoena Bakae Aubrey & Dhurup Manilal Roy, 2017, "Evaluation of a Campus Service Quality Recreational Scale," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 62, issue 3, pages 67-82, December, DOI: 10.1515/subboec-2017-0014.
• Anna Kukla-Gryz & Katarzyna Zagórska, 2017, "The strength of the anchoring effect on Pay What You Want payments: Evidence from a vignette experiment," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2017-14.
• Magdalena Brzozowicz & Michał Krawczyk & Przemysław Kusztelak, 2017, "Do anchors hold for real? Anchoring effect and hypothetical bias in declared WTP," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2017-24.
• Timothy J. Richards, 2017, "Analysis of Umbrella Branding with Crowdsourced Data," Agribusiness, John Wiley & Sons, Ltd., volume 33, issue 2, pages 135-150, April.
• Vlad Radoias, 2017, "When Price Discrimination Fails – A Principal Agent Problem with Social Influence," Managerial and Decision Economics, John Wiley & Sons, Ltd., volume 38, issue 2, pages 212-221, March.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017, "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., volume 38, issue 6, pages 765-783, September.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10313, ISBN: ARRAY(0x602d5558), September.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Technology As The Primary Driver," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Political–Legal, Economy, And Social Culture As The Main Drivers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Market As The Ultimate Driver," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Customer-Centric Perspective: Connecting With The Digital Consumer," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Being Strategy: From Positioning To Confirmation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Core Tactic: From Differentiation To Codification," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Value Indicator: From Brand To Character," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Marketing Strategy For Value Exploration," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Marketing Tactic For Value Engagement," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Marketing Value With Values," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Asia’S Local Champions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Asia’S Regional Players: Asia Vision, Local Actions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Goran Vlašiæ Emanuel Tutek, 2017, "Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 20, issue 2, pages 1-10, November.
• Litfin, Thorsten & Teckert, Özlem & Lamberz, Julia, 2017, "The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Grubor, Aleksandar & Milovanov, Olja, 2017, "The Many Faces of Internet Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Lamberz, Julia & Litfin, Thorsten & Meeh-Bunse, Gunther & Özlem, Teckert, 2017, "User-Friendly Website Design: A Combined Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017, "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 215864, DOI: 10.5281/zenodo.3756061.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017, "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 155, pages 157-163.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017, "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 37, issue 2, pages 593-607.
• Reckmann, Tobias, 2017, "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 179913.
• Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017, "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society, International Telecommunications Society (ITS), number 168553.
• Zegners, Dainis, 2017, "Building an Online Reputation with Free Content: Evidence from the E-book Market," VfS Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking, Verein für Socialpolitik / German Economic Association, number 168293.
• Dürr, Niklas S. & Engelstätter, Benjamin & Ward, Michael R., 2018, "Strategic microscheduling of movies," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 17-033, revised 2018.
• Dunja Mestrovic, 2017, "Service quality, students' satisfaction and behavioural intentions in STEM and IC higher education institutions," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 15, issue 1, pages 66-77.
• Aleksandar Grubor & Olja Milovanov, 2017, "Brand strategies in the era of sustainability," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 15, issue 1, pages 78-88.
• Savica Dimitrieska & Ljiljana Koneska & Kostadinka Gavazova Kozareva & Jasna Teofilovska, 2017, "The Power Of Private Brands," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 114-119, September, DOI: 10.12955/cbup.v5.911.
• Elina Gaitniece, 2017, "Online Recommendation Systems’ Usage By Companies In Baltic Countries," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 128-131, September, DOI: 10.12955/cbup.v5.913.
• Carmen Balan, 2017, "Nike On Instagram: Themes Of Branded Content And Their Engagement Power," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 13-18, September, DOI: 10.12955/cbup.v5.894.
• Magdalena Hofman-Kohlmeyer, 2017, "Customer Engagement With A Brand In The Context Of Social Media," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 172-177, September, DOI: 10.12955/cbup.v5.920.
• Martin Hudák & Radovan Madleňák & Veronika Brezániová, 2017, "The Impact Of Advertisement On Consumer’S Perception," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 187-191, September, DOI: 10.12955/cbup.v5.923.
• Dragomir Popov & Femi Odebiyi, 2017, "Pricing Models In A Captive Market: A Case Study Of Lcc Dormitories," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 389-395, September, DOI: 10.12955/cbup.v5.955.
• Vyara Kyurova & Dilyana Yaneva, 2017, "Research On The Impact Of The Corporate Image On The Competitiveness Of Interior Design Enterprises," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 495-498, September, DOI: 10.12955/cbup.v5.973.
• Ludmila Bahmane, 2017, "A Turbulent Business Environment As A Criteria Of Optimal Strategy To Enter International Markets," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 6-12, September, DOI: 10.12955/cbup.v5.893.
• Etienne Gagnon & David López-Salido & Jason Sockin, 2017, "The Cyclicality of Sales, Regular, and Effective Prices: Business Cycle and Policy Implications: Comment," American Economic Review, American Economic Association, volume 107, issue 10, pages 3229-3242, October.
• Jake Bowers & Nathaniel Higgins & Dean Karlan & Sarah Tulman & Jonathan Zinman, 2017, "Challenges to Replication and Iteration in Field Experiments: Evidence from Two Direct Mail Shots," American Economic Review, American Economic Association, volume 107, issue 5, pages 462-465, May.
• Leemore Dafny & Christopher Ody & Matt Schmitt, 2017, "When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization," American Economic Journal: Economic Policy, American Economic Association, volume 9, issue 2, pages 91-123, May.
• Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2017, "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," American Economic Journal: Economic Policy, American Economic Association, volume 9, issue 4, pages 192-226, November.
• Gabriel Bratucu & Alexandra Palade (Zamfirache) & Anca Madar & Nicoleta Andreea Neacsu, 2017, "Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 45, pages 414-414, May.
• Gheorghe Epura & Bianca Tesca?iu & Raluca Dania Todor & Karin-Andreea Sasu, 2017, "Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 45, pages 447-447, May.
• Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017, "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 45, pages 528-528, May.
• Yasin Galip Gencer & Ulas Akkucuk, 2017, "Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 44, pages 110-110, February.
• Nicolae Al. Pop & Corina Pelau, 2017, "Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 44, pages 1-28, February.
• Joanna Korpus, 2017, "Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 107-114, July.
• Beata Tarczydło, 2017, "Neuromarketing Research and its Application in Marketing Activities. Some Examples," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 115-120, July.
• Jadwiga Stobiecka, 2017, "Typology of Polish Consumers in Regard to their Sustainable Behaviour," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 121-130, July.
• Kamel Ben Youssef & Massimo Caiazzo & Natahlie Savary, 2017, "How Does Color Strategy Create the Social Value: A Multi-Case Study Approach," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 15-30, July.
• Krzysztof Błoński, 2017, "Generational Segmentation in Selected European Countries - Analysis of Secondary Data," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 163-171, July.
• Ulvi Cenap Topçu, 2017, "Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 184-191, July.
• Zaki Bhaya & Zaid Al-Dulaimi & Basim Jassmy, 2017, "Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 192-203, July.
• Bistra Vassileva, 2017, "Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 204-213, July.
• Emel Demir Askeroğlu, 2017, "A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 214-220, July.
• Maria Johann, 2017, "Cross-cultural Differences in Tourism Product Preferences," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 31-40, July.
• Yana Balashova-Kostadinova, 2017, "Comparative Advantages Related to a Municipality – the Experts View," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 41-52, July.
• Manuela Ivanova, 2017, "Identifying Areas of Information Asymmetry on Foods Labels," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 60-67, July.
• Evgeniya Tonkova, 2017, "Applied Aspects of Automated Pricing in B2C Marketing," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 68-73, July.
• Antoniya Boykova, 2017, "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 74-82, July.
• Yuanfei Guo & Mary FitzPatrick & Roy Larke, 2017, "Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 8-14, July.
• Polixenia Aurora Roman (Parescura), 2017, "Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 83-89, July.
• Vanya Kraleva, 2017, "Understanding Voluntary Simplifiers in Bulgaria," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-96, July.
• Malte Behrmann, 2017, "Digital Revolutions affecting Distribution within the Games Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 116-123, October.
• Bistra Vassileva & Yordan Ivanov, 2017, "“3G” Business Model for Marketing 4.0: Implications for Circular Economy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 124-134, October.
• Anca Francisca Cruceru & Daniel Moise, 2017, "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 135-141, October.
• Mihai Ioan Rosca & Laura Daniela Tănase, 2017, "Profile Evolution Analysis of the Persons with a Healthy Lifestyle," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 152-163, October.
• Sarah Fakhir, 2017, "The Moderating Factors of Click on Intrusive Online Advertising," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 164-170, October.
• Pensri, Jaroenwanit & Supot Deboonmee & Uraiporn Kattiyapornpong, 2017, "The Development of Innovative Product Concept: A Case of Organic Rice in Thailand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 171-180, October.
• Ricardo Correia & Jorge Lengler, 2017, "Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 181-193, October.
• Marcello Tedeschi & Giovanna Galli & Maria Cristiana Martini, 2017, "On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 194-203, October.
• Evgeniya Tonkova, 2017, "Specific Applications of Weather-Based Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 204-209, October.
• Anne Maria Stefani, 2017, "The Brand Effect - Living the Brand in Negotiations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 210-215, October.
• Philipp Hübner, 2017, "Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 22-29, October.
• Evgeniya Tonkova & Sevdalina Hristova & Dancho Petrov, 2017, "Marketing Approaches to Attract Investments in Municipalities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 222-229, October.
• Plamena Palamarova, 2017, "Assessment of Communication Effects: Cultural Events in Varna, Bulgaria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 230-239, October.
• Andreea Pachițanu, 2017, "Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 240-248, October.
• Cristiana Sangiorzan & Mihaela Constantinescu, 2017, "Experiential Marketing and Advertising Efficiency – a Marketing Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 249-257, October.
• Ionel Dumitru & Narcisa Ciobotar & Silvia Elena Cristache & Florica Georgeta Rotaru, 2017, "The Effects of Smoking on the Health of the Urban Population," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 258-271, October.
• Manuela Pilato & Hugues Séraphin & Claudio Bellia & Ștefan Căescu, 2017, "Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 35-45, October.
• Bistra Vassileva, 2017, "Marketing Strategies for Responsible Tourism: Challenges and Opportunities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 46-56, October.
• Carmen Bălan, 2017, "Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 67-76, October.
• Andriani Kusumawati, 2017, "Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 88-94, October.
• Krisztina Bence, 2017, "Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 95-104, October.
• Agnieszka Chomiuk & Katarzyna Gabryelewicz, 2017, "Efficiency of social enterprises in meeting social and business goals," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, volume 1, pages 72-83, DOI: 10.15678/ES.2017.1.06.
• Richards, Timothy J. & Klein, Gordon & Bonnet, Celine & Bouamra-Mechemache, Zohra, , "Strategic Obfuscation and Retail Pricing," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association, number 258021, DOI: 10.22004/ag.econ.258021.
• Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, , "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association, number 258022, DOI: 10.22004/ag.econ.258022.
• Richards, Timothy J. & Hamilton, Stephen F., , "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association, number 258092, DOI: 10.22004/ag.econ.258092.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, , "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways, Fondazione Eni Enrico Mattei (FEEM), number 263486, DOI: 10.22004/ag.econ.263486.
• Syrengelas, Konstantinos & Lewis, Karen Elizabeth & Grebitus, Carola & Nayga, Rodolfo M. Jr, 2017, "Consumer Preferences for Natural Beef," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 251926, DOI: 10.22004/ag.econ.251926.
• Wang, Chunxiao & Florkowski, Wojciech J. & Yang, Zhenyong & Li, Yanan, , "Perceptions of selected aquaculture practices: Shanghai residents’ views on water and feed quality," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252814, DOI: 10.22004/ag.econ.252814.
• Magdalena Danilet & Claudia Stoian (Bobâlca), 2017, "Using Zmet For Investigating The Role Of Social Media In The Employment Process," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 19, pages 9-32, June.
• Ana Raluca Chiosa & Bogdan Anastasiei, 2017, "Negative Word-Of-Mouth: Exploring The Impact Of Adverse Messages On Consumers’ Reactions On Facebook," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 20, pages 157-173, December.
• Elias G. RIZKALLAH & Victoria Ann SEITZ, 2017, "Understanding Student Motivation: A Key To Retention In Higher Education," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 1, pages 45-57, March.
• Ovidiu-Ioan MOISESCU, 2017, "From Csr To Customer Loyalty: An Empirical Investigation In The Retail Banking Industry Of A Developing Country," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 3, pages 307-323, September.
• Lina PilelienÄ— & Viktorija GrigaliÅ«naitÄ—, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 4, pages 1-13, December.
• Martin Klepek, 2017, "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 4, pages 15-27, December.
• FrantiÅ¡ek Sudzina, 2017, "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 4, pages 57-69, December.
• Lina PilelienÄ— & Viktorija GrigaliÅ«naitÄ—, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue si, pages 1-13, December, DOI: 10.1515/saeb-2017-0036.
• Martin Klepek, 2017, "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue si, pages 15-27, December, DOI: 10.1515/saeb-2017-0038.
• FrantiÅ¡ek Sudzina, 2017, "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue si, pages 57-69, December, DOI: 10.1515/saeb-2017-0035.
• Oana TUGULEA & Claudia STOIAN (BOBALCA), 2017, "Credibility Of Websites Through Facets And Dimensions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 115-123, May.
• Erika KULCSÁR & Sándor TÉGLÁS, 2017, "In The Maze Of E-Commerce. Online Trade Defining Variables In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 124-138, May.
• Pranav KUMAR & Sany Sanuri Mohd. MOKHTAR, 2017, "Female Shoppers’ Outlook Of Firms’ Fairness In Marketing Communications And Distribution Channels," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 40-60, May.
• Figen SEVINÇ & Tülay GÜZEL, 2017, "Sustainable Yacht Tourism Practices," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 61-76, May.
• Florian Lukas SEIZER, 2017, "The Influence Of Line Extension Strategies By Premium Brands On Brand Equity: Cultural Differences Between Germany And Thailand," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 77-105, May.
• ROCHMULYANI & Widji ASTUTI & Junianto Tjahyo SUDARSONO, 2017, "Hedonic Value As Mediating Affects On Store Atmosphere And References Groups On Impulse Buying At Department Stores," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 34-47, November.
• Canan ERYIGIT & Serife KAZANCI SUNAOGLU, 2017, "The Effects Of Perceived Brand Globalness And Local Iconness On Brand Prestige And Perceived Quality: The Role Of Consumers’ Cultural Identity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 7-21, November.
• Ovidiu-Ioan Moisescu, 2017, "The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector," Society and Economy, Akadémiai Kiadó, Hungary, volume 39, issue 1, pages 109-124, March.
• Akos Nagy & Ildikó Kemény & Krisztián Szűcs & Judit Simon & Viktor Kiss, 2017, "Are Opinion Leaders More Satisfied? Results of a SEM Model about the Relationship between Opinion Leadership and Online Customer Satisfaction," Society and Economy, Akadémiai Kiadó, Hungary, volume 39, issue 1, pages 141-160, March.
• Mircea Fuciu & Luigi Dumitrescu, 2017, "The Consumer Confidence Report - A Tool For Developing Marketing Strategies Designed For The Online Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 19, pages 1-3.
• Charlane Wong, 2017, "How Did They Make It? An Examination of Online Personal Branding: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 16, issue 3, pages 413-420, September.
• Diana Córdova Búa, 2017, "Analysis of quality, satisfaction, loyalty and security in the hiring of online services for pet care," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 17, issue 2, pages 11-27, December, DOI: 10.36105/theanahuacjour.2017v17n2.0.
• Karla Barajas-Portas & Julieta Mercado González & Esteban Salinas Mercado & Pável Reyes Mercado, 2017, "Study on the phenomenon of selfies in social networks and their implications for marketing," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 17, issue 2, pages 93-116, December, DOI: 10.36105/theanahuacjour.2017v17n2.0.
• Bart J. Bronnenberg & Jean-Pierre Dubé, 2017, "The Formation of Consumer Brand Preferences," Annual Review of Economics, Annual Reviews, volume 9, issue 1, pages 353-382, September, DOI: 10.1146/annurev-economics-110316-02.
• Oscar Claveria, 2017, "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers, University of Barcelona, Regional Quantitative Analysis Group, number 201707, Jul, revised Jul 2017.
• Tran Trung Vinh & Vo Thi Quynh Nga & Nguyen Phuc Nguyen, 2017, "The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam," Asian Economic and Financial Review, Asian Economic and Social Society, volume 7, issue 4, pages 358-367.
• Besim Agusaj & Vanda Bazdan & Djina Lujak, 2017, "The Relationship Between Online Rating, Hotel Star Category And Room Pricing Power," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 1, pages 189-204, june.
• Ivana Stulec & Kristina Petljak & Jelena Rakaric, 2017, "The Impact Of Consumer Demographics On Consumer Decision-Making Process," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 1, pages 381-403, june.
• Jelena Franjkovic & Martina Ferencic & Davor Dujak, 2017, "Marketing Opportunities Of Retail Ready Packaging – The Case Of Croatian Food Manufacturers," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 1, pages 85-106, june.
• Erik Ruzic & Dragan Benazic & Sanja Dolenec, 2017, "Examination Of The Relationship Between Effective Communication, Salespeople`S Satisfaction With Their Manager And Customer Relationship Development," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 2, pages 501-516, december.
• Marija Martinovic & Ivana Pavlic & Meri Suman Tolic, 2017, "Measurement Of Local Public Services’ Quality Using Servqual: The Case Of Dubrovnik," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 2, pages 593-610, december.
• Yuliia Zaloznova & Nataliia Trushkina, 2017, "Methodical Support Of Improving The Organization Of Marketing Activity Of The Coal-Mining Enterprises Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2256-0742/2017-3-1-36-44.
• Oksana Bulkot & Lidia Pashchuk, 2017, "Managing Economic Effectiveness Of Marketing In Transnational Companies," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 2, DOI: 10.30525/2256-0742/2017-3-2-18-24.
• Maryna Mavrina, 2017, "The Concept Of Reflexive Management Of Consumer Demand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 3, DOI: 10.30525/2256-0742/2017-3-3-38-46.