Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2017

• Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017, "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper, University Library of Munich, Germany, number 81635, Sep.
• Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper, University Library of Munich, Germany, number 82040, Sep.
• Dimitrov, Mitko & Ileva, Radka & Stefanov, Tsanko, 2017, "Синергия И Конкурентоспособност На Българските Предприятия
  [Synergy and Competitiveness of Bulgarian Enterprises]," MPRA Paper, University Library of Munich, Germany, number 82765.
• Wijiharjono, Nuryadi, 2017, "Kajian perkembangan penelitian pemasaran film
  [Contemporary study of film marketing research]," MPRA Paper, University Library of Munich, Germany, number 83349, revised Aug 2017.
• Clipa, Cătălin-Ioan & Danilet, Magdalena & Clipa, Anca-Maria, 2017, "Country of origin effect and perception of Romanian consumers," MPRA Paper, University Library of Munich, Germany, number 83590, Jan.
• Vasiliu, Codrin Dinu & Bruma, Ioan Sebastian, 2017, "The discursive brand analysis of the accommodation units from the touristic basin of Sucevița (Bukovina Region, Romania)," MPRA Paper, University Library of Munich, Germany, number 85168, Nov.
• Almeyda-Ibáñez, Marta & George, Babu P., 2017, "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper, University Library of Munich, Germany, number 87884, Mar.
• Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017, "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper, University Library of Munich, Germany, number 87914, Mar.
• Chatzigeorgiou, Chryssoula, 2017, "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper, University Library of Munich, Germany, number 87916, Dec.
• Mansfield, Charlie, 2017, "Travel Writing in Place Branding - A Case Study on Nantes," MPRA Paper, University Library of Munich, Germany, number 88017, Dec, revised 31 Dec 2017.
• Sotiriadis, Marios & Shen, Shiwei, 2017, "The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme," MPRA Paper, University Library of Munich, Germany, number 88145, Dec.
• Chenini, Abderrahim & Touaiti, Mustapha, 2017, "Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework," MPRA Paper, University Library of Munich, Germany, number 90639, Dec, revised 16 May 2018.
• Khan, Kamran & Hameed, Irfan, 2017, "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," MPRA Paper, University Library of Munich, Germany, number 91773.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017, "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper, University Library of Munich, Germany, number 93933, Feb.
• Mohanraj, Prasanna, 2017, "Film-Induced Tourism Model - A Qualitative Research Study," MPRA Paper, University Library of Munich, Germany, number 94172, Dec.
• David Říha & Timothy Heinze & Michael Stros, 2017, "Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 1, pages 26-47, DOI: 10.18267/j.cebr.171.
• Michael Bahles & Gina Cook, 2017, "Car Motivations in the Young Target Group: An International Perspective," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 3-15, DOI: 10.18267/j.cebr.182.
• Kamila Mikolajová & Květa Olšanová, 2017, "How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 27-40, DOI: 10.18267/j.cebr.184.
• Michael Neubert, 2017, "International Pricing Strategies for Born-Global Firms," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 41-50, DOI: 10.18267/j.cebr.185.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2017, "Consumer Attention Online: How to be Visible?," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 4, pages 30-44, DOI: 10.18267/j.cebr.189.
• Spann, Martin & Stich, Lucas & Schmidt, Klaus M., 2017, "Pay What You Want as a Pricing Model for Open Access Publishing?," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 10, Oct.
• Strausz, Roland, 2017, "A Theory of Crowdfunding," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 2, Mar.
• Krämer, Florentin & Schmidt, Klaus M. & Stich, Lucas, 2017, "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 8, Oct.
• TANASE, George Cosmin, 2017, "Customer Benefit as a Determinant of Repeat Purchasing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 1, pages 20-23, March.
• PURCAREA, Theodor, 2017, "Retail revolution and the always connected consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 1, pages 24-30, March.
• TANASE, George Cosmin, 2017, "Managing the Brand and Communication in Social Media," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 2, pages 20-22, June.
• PURCAREA, Theodor, 2017, "Distribution and the New Retail Imperative," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 2, pages 24-28, June.
• TANASE, George Cosmin, 2017, "Vertical Brand Portfolio Management: The Planning Process," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 3, pages 26-29, September.
• PURCAREA, Theodor, 2017, "Competing in today s challenging retail environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 3, pages 30-35, September.
• TANASE, George Cosmin, 2017, "Trends Driving the Future of the Retail Industry for the Next Decade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 4, pages 24-28, December.
• PURCAREA, Theodor, 2017, "Competing, Connecting, and Winning in Today s Distribution and Merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 4, pages 30-39, December.
• Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017, "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series, Rimini Centre for Economic Analysis, number 17-08, Apr.
• Ahmad Bin Yamin, 2017, "Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, volume 4, issue 3, pages 117-122.
• Md. Kamrul Hasan & K. M. Khalequzzaman, 2017, "Marketing Efficiency and Value Chain Analysis: The Case of Garlic Crop in Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, volume 4, issue 1, pages 7-18.
• Muhammed Talha Narcı, 2017, "Consumer Behavior and Social Media Marketing: A Research on University Student," Bulletin of Economic Theory and Analysis, BETA Journals, volume 2, issue 3, pages 279-307.
• Raife Meltem Yetkin Özbük & Duygu Aydın Ünal, 2017, "Advergames Aiming Children in Turkey: A Content Analysis of 65 Advergames," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 115-130.
• Abubakar Lujja & F. Zeynep Özata, 2017, "The Consequences of Consumer Engagement in Social Networking Sites," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 2, pages 275-291.
• Çağatan Taşkın & Erdoğan Koç & Hakan Boz, 2017, "Perceptual Image of Conflict-Ridden Destinations: An EEG and Eye Tracker Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 533-553.
• Elif Bulut & Evrim Erdoğan & Melek Şardağ Karabulut, 2017, "An Investigation of SMEs’ Perspective on Social Media Promotion Effect through the Correspondence Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 591-610.
• Erkan Özdemir & M. Hakan Altıntaş & Serkan Kılıç, 2017, "The Effects of the Degree of Internationalization on Export Performance: A Research on Exporters in Turkey," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 611-626.
• Iva Slivar & Ramazan Ufuk Bayer, 2017, "Online Referrals Categorization and Performance of the Hospitality Industry: The Case of International Hotel Brands in Europe," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 4, pages 835-847.
• Muhammad Zahid Maitlo & Neelam Jugwani & Rehman Gul Gilal, 2017, "The Model of Customer Experience and Purchase Intention in Online Environment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 4, issue 1, pages 1-17, DOI: 10.30537/sijmb.v4i1.101.
• Veranika Novik & Patrícia Pinto & Manuela Guerreiro, 2017, "Analysis Of The Attachment-Aversion Model Of Consumer-Brand Relationships In A Different Cultural Background," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 5, issue 3, pages 278-295.
• Célia Ramos & Ana Casado-Molina & José Peláez, 2017, "Measuring Air And Terrestrial Transport Company Reputation: Tourism Intangibles Expressed In The Digital Environment," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 5, issue 4, pages 443-462.
• Ibrahim Alsini, 2017, "Investigating Effects Of Perceived Service Quality On Overall Service Quality And Customer Satisfaction: Case Of Saudi Airlines," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 5, issue 4, pages 463-470.
• Antonia DELISTAVROU & Hristo Katrandjiev & Irene TILIKIDOU, 2017, "Ethical Consumers In Greece: Who Are They?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 17, issue 3, pages 45-67.
• Natalia MANEA & Mihaela PURCARU, 2017, "The Evolution Of Educational Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 17, issue 4, pages 37-45.
• Jasna Lasinger Siladjev, 2017, "Promotional Activities For The Purpose Of Improving The Offer Of Travel Agencies In Primorje-Gorski Kotar County–Croatia," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 8, issue 2, pages 195-208.
• Michaela Hromková & Jana Keketiová & Thorsten Eidenmüller, 2017, "Marketing strategies in NGO´s in Slovakia," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 01, pages 4-12.
• Karl Rose, 2017, "Paradigmenwechsel der Discount – Vertriebsformen im Lebensmittel – Einzelhandel Dritter Teil einer Tetralogie," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 01, pages 13-21.
• Karl Rose, 2017, "Zukunftsperspektiven für den Lebensmittel – Discountvertrieb Vierter Teil einer Tetralogie," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 1, pages 43-54.
• Dirk Wiedenhöfer & Sonja Keppler, 2017, "Informationsquellen und Erwartungserfüllung im Rahmen der Krankenhauswahl bei Patienten mit Hüft- und Knie-TP in der Schweiz," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 1, pages 115-119.
• Basim Abbas Kraidy JASSMY & Cristian-Silviu BANACU & Zaki Muhammad Abbas BHAYA, 2017, "Strategic Orientation for Improving Financial Performance: Case Study in Al-Qadissiya Governorate Banking," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 2, issue 1, pages 147-164, June.
• Alexandru CAPATINA & George Cristian SCHIN & Dumitru RUSU, 2017, "Increasing Academic Brand Awareness through Virtual Reality," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 2, pages 171-182, May.
• Vlad I. RO?CA, 2017, "Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 4, pages 406-420, October.
• Gheorghe ORZAN & Raluca-Florentina TITA & Raluca-Giorgiana CHIVU & Stefan-Ilie OANTA & Cristian Ionut COMAN, 2017, "The Influence of the Marketing Communication on Consumer Behavior," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 65, issue 2, pages 164-173, February.
• Mugurel POPOVICI, 2017, "International Marketing And Global Marketing – Delimitation, Comparisons And Strategic Approaches," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 65, issue 8, pages 74-79, August.
• Francesca Magno & Fabio Cassia & Marta Ugolini, 2017, "Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?," Australian Journal of Management, Australian School of Business, volume 42, issue 1, pages 161-174, February, DOI: 10.1177/0312896215599812.
• Tania Bucic & Liem Viet Ngo & Ashish Sinha, 2017, "Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy," Australian Journal of Management, Australian School of Business, volume 42, issue 2, pages 308-327, May, DOI: 10.1177/0312896215611189.
• Cheng Wang & Jennifer Harris & Paul G Patterson, 2017, "Modeling the habit of self-service technology usage," Australian Journal of Management, Australian School of Business, volume 42, issue 3, pages 462-481, August, DOI: 10.1177/0312896216640862.
• Revti-Raman Sharma & Farhana T Newaz & Kim-Shyan Fam, 2017, "Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products," Australian Journal of Management, Australian School of Business, volume 42, issue 3, pages 482-501, August, DOI: 10.1177/0312896216659530.
• Gabriel Brătucu & Ioana Bianca Chițu & Mădălina Ștefan, 2017, "Measuring The Level Of Tourist Satisfaction. Case Study Brasov County," Journal of Smart Economic Growth, , volume 2, issue 2, pages 35-45, May.
• Gheorghița Dincă & Diana Foris & Timea Demeter, 2017, "Identifying Brașov County’S Touristic Visitors’ Profile Using European Tourism Indicators System," Journal of Smart Economic Growth, , volume 2, issue 2, pages 71-81, May.
• Anirban Chakraborty & Amit Tiwari, 2017, "Effect of Convergent Product Perception on Experiential Brand Loyalty: An Interactive Device Viewpoint," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4607839, Jul.
• Boonchai Hongcharu, 2017, "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4707078, Apr.
• Maria Misankova & Jana Kliestikova & Anna Krizanova, 2017, "Some Remarks to Specifics of Brand Valuation in Slovakia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5107681, May.
• Babulia Mghebrishvili, 2017, "Development of Managerial and Marketing Thinking in Georgia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5407766, Jul.
• Edwin Theron, 2017, "The influence of relationship shocks on customer commitment," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5807393, Oct.
• Ekaterine Maglakelidze & Maia Veshaguri, 2017, "Some Considerations in Respect to Customer-Centric Demand Response Market Design," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808117, Oct.
• Ebru Özgür Güler & Huseyin Guler & Ceren Boruban, 2017, "The Behaviors of Elderly Travelers in Turkey: Adana Case," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808153, Oct.
• Huseyin Guler & Ebru Özgür Güler & Yesim Termanoglu, 2017, "If Donor and Recipient are the Same Person? Gender Role Identity?s Effect on Self-Gifting," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808154, Oct.
• Gloria Gheno, 2017, "Causal analysis in marketing: a customer satisfaction problem," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808163, Oct.
• nanuli Okruashvili & Lia Metonidze, 2017, "Regional Marketing Potential, the Key Factor of Investment Development of the Region," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808262, Oct.
• Teo Poh Chuin & Mohamad Osman, 2017, "The Impacts of Worldmindedness and Nationalism on Students? Attitude and Purchase Intention towards Portable Consumer Electronics: A Cross-National Study," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607145, Jul.
• Teo Poh Chuin & Osman Mohamad, 2017, "Brand Origin Recognition Accuracy (Bora) And Its Antecedents: A Case In Malaysia," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607146, Jul.
• Somnath Chakrabarti, 2017, "An Exploratory Study for Understanding the Drivers of Display Advertising Spend in USA," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607601, Jul.
• Charmaine Du Plessis, 2017, "Towards A More Universal Understanding Of Content Marketing: The Contribution Of Academic Research," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607983, Jul.
• Nurcan Turan & Nuri Calik, 2017, "Consumers' Complaining Behavior In Terms Of Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 6, issue 1, pages 71-89, March.
• Marzanna K. Witek-Hajduk & Andrzej Sznajder, 2017, "Sojusze marketingowe między detalistami i producentami dóbr konsumpcyjnych trwałego użytku," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 4, pages 83-98.
• Norlia Ahmad, 2017, "Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 5, pages 15-28.
• Zubair Hassan, 2017, "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 5, pages 29-44.
• Volkan Yakin & Ayºe Idil Kacar & Canan Ay, 2017, "Sharing Economy: Why the Turkish consumers use Airbnb?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 25-36.
• Hanna Lewicka, 2017, "Viral Marketing – the case of Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 37-53.
• Oznur Ozkan Tektas & Canan Eryigit & Ozge Tayfur Ekmekci, 2017, "Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 4-24.
• Iga Rudawska, 2017, "Towards More Integrated Health Care – The Review of the International Experience," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 15, issue 69, pages 130-145.
• Azamat MAKSUDUNOV & Murat AVCI, 2017, "Türkiye Vatandaşlarının Kırgız ve Kırgızistan İmajına Yönelik Algıları," Sosyoekonomi Journal, Sosyoekonomi Society, issue 25(31).
• Zaid Yaseen Saud Al-Dulaimi & Rabeea Yaseen Saud Al-Dulaimi & Marwan Sabah Hasan Al-Tekreeti & Fedaa Abd Almajid Sabbar Al-Araji, 2017, "The Organizational Justice of the Administrative Leaders and its Impact on Employees' Career Performance (A practical study on Baghdad for Economic Sciences and of Al-Ma'mun privet university colleges)," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 6, issue 1, pages 40-54, March.
• Daniel Adrian Gardan & Mihai Andronie & Iuliana Petronela Gardan & Cristian Uta, 2017, "Social networks usage implications at the level of medical services consumption in Romania," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 6, issue 1, pages 55-64, March.
• Florian Schreiber, 2017, "Identification of customer groups in the German term life market: a benefit segmentation," Annals of Operations Research, Springer, volume 254, issue 1, pages 365-399, July, DOI: 10.1007/s10479-017-2446-y.
• Yulia I. Dubova & Tatiana A. Dugina & Ivan S. Korabelnikov & Zhanna Gornostaeva & Ekaterina Alekhina, 2017, "Institutional Traps as Barriers for Development of Regions’ Marketing Activities," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_27.
• Yulia I. Dubova & Tatiana V. Koryakina & Irina Chimonina & Aleksei V. Bogoviz & Yulia V. Ragulina, 2017, "Institutionalization of Successful Practices of Place Marketing Within Russian–European Cooperation," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_32.
• Amastasia A. Sozinova & Olga V. Fokina & Raisa A. Shchinova, 2017, "Marketing Tools for Increasing Company’s Reorganization Effectiveness," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_40.
• Elena G. Popkova & Lilia Poluyufta & Yulia Beshanova & Larisa V. Popova & Elena Kolesnikova, 2017, "Innovations as a Basis for Marketing Strategies of Russian Oil Companies in the Conditions of Oil Prices Reduction," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_57.
• Maria A. Troyanskaya & Vladislav I. Ostrovskiy & Tatiana N. Litvinova & Yana S. Matkovskaya & Aleksei V. Bogoviz, 2017, "Possibilities and Perspectives for Activation of Sales in the Agricultural Machinery Market Within Sectorial Development of Russian and European Economies," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_60.
• Natalia N. Kataeva & Irina V. Marakulina & Marina A. Sanovich & Anastasia A. Sozinova & Natalia Vasilyuk, 2017, "Transformation of Approach to Market Segmentation Within Crisis Management of Global Entrepreneurship," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_62.
• Zhanna V. Gornostaeva & Olga Y. Malinina & Ramila R. Kadukova & Sergey L. Vasenev, 2017, "Marketing Model of the Global Crisis Management in Countries with Transitional Economy," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_63.
• Elena Patsyuk & Svetlana Karpusova & Olga Surkova, 2017, "Marketing Tools of Joint Crises Fighting in Socioeconomic Sphere of Russia and Europe," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_76.
• Zhanna V. Gornostaeva & Ekaterina S. Alekhina & Yulia S. Chernysheva, 2017, "Marketing Mechanisms of Overcoming the Barriers of Interaction and Cooperation of Russia and Europe," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_78.
• Kai Huotari & Juho Hamari, 2017, "A definition for gamification: anchoring gamification in the service marketing literature," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 1, pages 21-31, February, DOI: 10.1007/s12525-015-0212-z.
• Ricardo Buettner, 2017, "Predicting user behavior in electronic markets based on personality-mining in large online social networks," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 3, pages 247-265, August, DOI: 10.1007/s12525-016-0228-z.
• Christopher P. Furner & Robert A. Zinko, 2017, "The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 3, pages 211-224, August, DOI: 10.1007/s12525-016-0233-2.
• Gianfranco Walsh & Daniel Brylla, 2017, "Do product returns hurt relational outcomes? some evidence from online retailing," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 4, pages 329-339, November, DOI: 10.1007/s12525-016-0240-3.
• Gianfranco Walsh & Michael Möhring, 2017, "Effectiveness of product return-prevention instruments: Empirical evidence," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 4, pages 341-350, November, DOI: 10.1007/s12525-017-0259-0.
• Angela Besana & Annamaria Esposito, 2017, "Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction: economics and relationship marketing of universities," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 7, issue 3, pages 375-388, December, DOI: 10.1007/s40821-016-0059-z.
• Graham White & Natalia Vila, 2017, "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, volume 13, issue 2, pages 501-523, June, DOI: 10.1007/s11365-016-0407-6.
• Harald Hruschka, 2017, "Analyzing the dependences of multi-category purchases on interactions of marketing variables," Journal of Business Economics, Springer, volume 87, issue 3, pages 295-313, April, DOI: 10.1007/s11573-016-0820-x.
• Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser, 2017, "Traits grow important with increasing age: customer age, brand personality and loyalty," Journal of Business Economics, Springer, volume 87, issue 4, pages 511-531, May, DOI: 10.1007/s11573-016-0834-4.
• Nicole Koschate-Fischer & Katharina Wüllner, 2017, "New developments in behavioral pricing research," Journal of Business Economics, Springer, volume 87, issue 6, pages 809-875, August, DOI: 10.1007/s11573-016-0839-z.
• Oliver Schnittka & Marius Johnen & Franziska Völckner & Henrik Sattler & Isabel Victoria Villeda & Kathrin Urban, 2017, "The impact of different fit dimensions on spillover effects in brand alliances," Journal of Business Economics, Springer, volume 87, issue 7, pages 899-925, October, DOI: 10.1007/s11573-017-0850-z.
• Oliver Schnittka & Alexander Himme & Dominik Papies & David Pellenwessel, 2017, "Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations," Journal of Business Economics, Springer, volume 87, issue 7, pages 943-984, October, DOI: 10.1007/s11573-017-0859-3.
• Philipp Simbrunner & Bodo B. Schlegelmilch, 2017, "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, volume 67, issue 4, pages 201-225, August, DOI: 10.1007/s11301-017-0128-0.
• Harald Hruschka, 2017, "Multi-category purchase incidences with marketing cross effects," Review of Managerial Science, Springer, volume 11, issue 2, pages 443-469, March, DOI: 10.1007/s11846-016-0193-0.
• Sheng-Wuu Joe & Yuan-Hui Tsai & Chieh-Peng Lin & Hwa-Chun Ma & Chou-Kang Chiu, 2017, "Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence," Review of Managerial Science, Springer, volume 11, issue 3, pages 717-735, July, DOI: 10.1007/s11846-016-0203-2.
• Johannes Voester & Bjoern Ivens & Alexander Leischnig, 2017, "Partitioned pricing: review of the literature and directions for further research," Review of Managerial Science, Springer, volume 11, issue 4, pages 879-931, October, DOI: 10.1007/s11846-016-0208-x.
• Anja Buerke & Tammo Straatmann & Nick Lin-Hi & Karsten Müller, 2017, "Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior," Review of Managerial Science, Springer, volume 11, issue 4, pages 959-991, October, DOI: 10.1007/s11846-016-0211-2.
• Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017, "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, volume 132, issue 2, pages 757-783, June, DOI: 10.1007/s11205-016-1310-9.
• Ya-Hui Wang, 2017, "Expectation, Service Quality, Satisfaction, and Behavioral Intention – Evidence from Taiwan’s Medical Tourism Industry," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 7, issue 1, pages 1-1.
• Annunziata de Felice & Isabella Martucci, 2017, "Gambling as a Restraint to the Italian Economy," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 7, issue 1, pages 1-5.
• Silvio John Camilleri & Gail Grech, 2017, "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, volume 7, issue 2, pages 1-2.
• Laura Reinhart & Mary Kate Naatus, 2017, "Groupon, m-commerce and mobile apps: Perceptions of small business owners and consumers," Business & Entrepreneurship Journal, SCIENPRESS Ltd, volume 6, issue 1, pages 1-3.
• Tri WIDODO, 2017, "Multi Product and Multi Region Marketing," Journal of Advanced Research in Management, ASERS Publishing, volume 8, issue 1, pages 61-85.
• Taiji HARASHIMA, 2017, "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, volume 8, issue 2, pages 95-111.
• Christian Otter & Christian Watzl & Daniel Schwarz & Pamela Priess, 2017, "Towards sustainable logistics: study of alternative delivery facets," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 4, issue 4, pages 460-476, June, DOI: 10.9770/jesi.2017.4.4(5).
• Wioleta Kucharska, 2017, "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, volume 4, issue 1, pages 1315879-131, January, DOI: 10.1080/23311975.2017.1315879.
• Stela Cazacu, 2017, "Moldovan Perception of Greece as a Tourism Destination," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 10, issue 2, pages 48-59, June.
• Majid Esmaeilpour & Amrollah Sayadi & Mahnaz Mirzaei, 2017, "Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 10, issue 3, pages 7-17, September.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017, "Complementarity and Bargaining Power," TSE Working Papers, Toulouse School of Economics (TSE), number 16-772, Mar.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017, "Using compositional and Dirichlet models for market-share regression," TSE Working Papers, Toulouse School of Economics (TSE), number 17-804, May.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017, "Interpreting the impact of explanatory variables in compositional models," TSE Working Papers, Toulouse School of Economics (TSE), number 17-805, May.
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Natalia Daries Ramon, 2017, "Cooperativismo 2.0: presencia en Internet y desarrollo del comercio electrónico en las cooperativas oleícolas de Cataluña
  [Cooperativism 2.0: internet presence and e-commerce development in the olive catalan cooperatives]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 124, pages 47-73.
• Tiziano Vescovi & Charlotte Pellizzari, 2017, "Europe goes Chinese? The impact of Chinese globetrotters on European luxury shops," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 06, Jul.
• Tatjana Mihailovic & Tiziano Vescovi & Andrea Pontiggia, 2017, "The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 07, Jul.
• Evgeni Stanimirov, 2017, "Customer Relationship Management in the Field of Business Services," Business & Management Compass, University of Economics Varna, issue 4, pages 329-344.
• Oghenenyerhovwo Rita Inoni, 2017, "Impact of Product Attributes and Advertisement on Consumer Buying Behaviour of Instant Noodles," Business & Management Compass, University of Economics Varna, issue 4, pages 393-413.
• Rizkallah Elias G. & Seitz Victoria, 2017, "Understanding Student Motivation: A Key to Retention in Higher Education," Scientific Annals of Economics and Business, Sciendo, volume 64, issue 1, pages 45-57, March, DOI: 10.1515/saeb-2017-0004.
• Moisescu Ovidiu-Ioan, 2017, "From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country," Scientific Annals of Economics and Business, Sciendo, volume 64, issue 3, pages 307-323, October, DOI: 10.1515/saeb-2017-0020.
• Pilelienė Lina & Grigaliūnaitė Viktorija, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, volume 64, issue s1, pages 1-13, December, DOI: 10.1515/saeb-2017-0036.
• Klepek Martin, 2017, "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business, Sciendo, volume 64, issue s1, pages 15-27, December, DOI: 10.1515/saeb-2017-0038.
• Sudzina František, 2017, "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business, Sciendo, volume 64, issue s1, pages 57-69, December, DOI: 10.1515/saeb-2017-0035.
• Kukla-Gryz Anna & Zagórska Katarzyna, 2017, "The effects of individual internal versus external reference prices on consumer decisions for pay-what-you-want payments," Central European Economic Journal, Sciendo, volume 4, issue 51, pages 1-17, December, DOI: 10.1515/ceej-2018-0001.
• Kliestikova Jana & Kovacova Maria, 2017, "By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends," Economics and Culture, Sciendo, volume 14, issue 2, pages 33-43, December, DOI: 10.1515/jec-2017-0016.
• Rihtaršič Tanja & Rihtaršič Matjaž, 2017, "Model of Consumer Behaviour - Feminine Hygiene," Economics, Sciendo, volume 5, issue 1, pages 125-136, June, DOI: 10.1515/eoik-2017-0015.
• Dyhdalewicz Anna & Widelska Urszula, 2017, "Accouting and marketing dimensions of innovations," Financial Internet Quarterly (formerly e-Finanse), Sciendo, volume 13, issue 2, pages 1-13, December, DOI: 10.1515/fiqf-2016-0018.
• Treľová Silvia & Olšavský František, 2017, "Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 8, issue 2, pages 7-16, August, DOI: 10.1515/hjbpa-2017-0009.
• Radu Anamaria-Cătălina & Pricop Alexandra & Tita Raluca Florentina & Popescu Mioara, 2017, "Online marketing. A ground to exploit and grow the accessing of European funds," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 8, issue 3, pages 33-40, December, DOI: 10.1515/hjbpa-2017-0021.
• Popescu Mioara, 2017, "Modelling prediction of unemployment statistics using web technologies," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 8, issue 3, pages 55-60, December, DOI: 10.1515/hjbpa-2017-0023.
• Stępień Beata, 2017, "In Search of Apprehending Customers’ Value Perception," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 53, issue 1, pages 99-117, March, DOI: 10.1515/ijme-2017-0007.
• Brice William D. & Chu Edward & Brice Anastasiya, 2017, "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 53, issue 3, pages 67-81, September, DOI: 10.1515/ijme-2017-0019.
• Dębski Maciej & Krawczyk Adriana, 2017, "Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product," Journal of Intercultural Management, Sciendo, volume 9, issue 4, pages 59-76, December, DOI: 10.1515/joim-2017-0021.
• Lewandowska Anna & Witczak Joanna & Kurczewski Przemysław, 2017, "Green marketing today – a mix of trust, consumer participation and life cycle thinking," Management, Sciendo, volume 21, issue 2, pages 28-48, December, DOI: 10.1515/manment-2017-0003.
• Kaczorowska-Spychalska Dominika, 2017, "Consumer perspective of omnichannel commerce," Management, Sciendo, volume 21, issue 2, pages 95-108, December, DOI: 10.1515/manment-2017-0007.
• Stanisavljević Milena, 2017, "Does Customer Loyalty Depend on Corporate Social Responsibility?," Naše gospodarstvo/Our economy, Sciendo, volume 63, issue 1, pages 38-46, March, DOI: 10.1515/ngoe-2017-0004.
• Babic-Hodovic Vesna & Arslanagic-Kalajdzic Maja & Imsirpasic Amina, 2017, "Perceived Quality and Corporate Image in Mobile Services: The Role of Technical and Functional Quality," South East European Journal of Economics and Business, Sciendo, volume 12, issue 1, pages 114-125, April, DOI: 10.1515/jeb-2017-0011.
• Fetai Besnik & Sadiku-Dushi Nora & Ismaili Raman, 2017, "Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 62, issue 3, pages 33-46, December, DOI: 10.1515/subboec-2017-0012.
• Mokoena Bakae Aubrey & Dhurup Manilal Roy, 2017, "Evaluation of a Campus Service Quality Recreational Scale," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 62, issue 3, pages 67-82, December, DOI: 10.1515/subboec-2017-0014.
• Anna Kukla-Gryz & Katarzyna Zagórska, 2017, "The strength of the anchoring effect on Pay What You Want payments: Evidence from a vignette experiment," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2017-14.
• Magdalena Brzozowicz & Michał Krawczyk & Przemysław Kusztelak, 2017, "Do anchors hold for real? Anchoring effect and hypothetical bias in declared WTP," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2017-24.
• Timothy J. Richards, 2017, "Analysis of Umbrella Branding with Crowdsourced Data," Agribusiness, John Wiley & Sons, Ltd., volume 33, issue 2, pages 135-150, April.
• Vlad Radoias, 2017, "When Price Discrimination Fails – A Principal Agent Problem with Social Influence," Managerial and Decision Economics, John Wiley & Sons, Ltd., volume 38, issue 2, pages 212-221, March.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017, "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., volume 38, issue 6, pages 765-783, September.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10313, ISBN: ARRAY(0x6fbfb6d8).
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Technology As The Primary Driver," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Political–Legal, Economy, And Social Culture As The Main Drivers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Market As The Ultimate Driver," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Customer-Centric Perspective: Connecting With The Digital Consumer," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Being Strategy: From Positioning To Confirmation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Core Tactic: From Differentiation To Codification," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Value Indicator: From Brand To Character," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Marketing Strategy For Value Exploration," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Marketing Tactic For Value Engagement," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Marketing Value With Values," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Asia’S Local Champions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Asia’S Regional Players: Asia Vision, Local Actions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017, "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS".
• Goran Vlašiæ Emanuel Tutek, 2017, "Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 20, issue 2, pages 1-10, November.
• Litfin, Thorsten & Teckert, Özlem & Lamberz, Julia, 2017, "The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Grubor, Aleksandar & Milovanov, Olja, 2017, "The Many Faces of Internet Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Lamberz, Julia & Litfin, Thorsten & Meeh-Bunse, Gunther & Özlem, Teckert, 2017, "User-Friendly Website Design: A Combined Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017, "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 215864, DOI: 10.5281/zenodo.3756061.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017, "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 155, pages 157-163.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017, "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 37, issue 2, pages 593-607.
• Reckmann, Tobias, 2017, "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 179913.
• Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017, "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society, International Telecommunications Society (ITS), number 168553.
• Zegners, Dainis, 2017, "Building an Online Reputation with Free Content: Evidence from the E-book Market," VfS Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking, Verein für Socialpolitik / German Economic Association, number 168293.
• Dürr, Niklas S. & Engelstätter, Benjamin & Ward, Michael R., 2018, "Strategic microscheduling of movies," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 17-033, revised 2018.
• Dunja Mestrovic, 2017, "Service quality, students' satisfaction and behavioural intentions in STEM and IC higher education institutions," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 15, issue 1, pages 66-77.
• Aleksandar Grubor & Olja Milovanov, 2017, "Brand strategies in the era of sustainability," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 15, issue 1, pages 78-88.
• Savica Dimitrieska & Ljiljana Koneska & Kostadinka Gavazova Kozareva & Jasna Teofilovska, 2017, "The Power Of Private Brands," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 114-119, September, DOI: 10.12955/cbup.v5.911.
• Elina Gaitniece, 2017, "Online Recommendation Systems’ Usage By Companies In Baltic Countries," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 128-131, September, DOI: 10.12955/cbup.v5.913.
• Carmen Balan, 2017, "Nike On Instagram: Themes Of Branded Content And Their Engagement Power," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 13-18, September, DOI: 10.12955/cbup.v5.894.
• Magdalena Hofman-Kohlmeyer, 2017, "Customer Engagement With A Brand In The Context Of Social Media," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 172-177, September, DOI: 10.12955/cbup.v5.920.
• Martin Hudák & Radovan Madleňák & Veronika Brezániová, 2017, "The Impact Of Advertisement On Consumer’S Perception," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 187-191, September, DOI: 10.12955/cbup.v5.923.
• Dragomir Popov & Femi Odebiyi, 2017, "Pricing Models In A Captive Market: A Case Study Of Lcc Dormitories," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 389-395, September, DOI: 10.12955/cbup.v5.955.