Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2019

• PURCAREA, Ioan Matei, 2019, "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 1, pages 28-37, March.
• PURCAREA, Theodor, 2019, "Modern Marketing, CX, CRM, Customer Trust and Identity," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 1, pages 42-55, March.
• PURCAREA, Ioan Matei, 2019, "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 2, pages 14-21, June.
• PURCAREA, Theodor, 2019, "The future of marketing. Enabling personalization and focusing on the content experience at scale," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 2, pages 26-37, June.
• PURCAREA, Ioan Matei, 2019, "Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 3, pages 11-22, September.
• PURCAREA, Theodor, 2019, "Marketing’s Re-innovation in Terms of Will and Skill," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 3, pages 28-43, September.
• PURCAREA, Ioan Matei, 2019, "The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 12-21, December.
• PURCAREA, Theodor, 2019, "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 28-38, December.
• Mary Beth McCabe & Mary Beth McCabe, 2019, "Mobile Marketing Strategies For Educational Programs," Business Education and Accreditation, The Institute for Business and Finance Research, volume 11, issue 1, pages 111-121.
• Brad Sago, 2019, "Integrating Extended Experiential Group Learning Projects Into Undergraduate Marketing Classes: Observations, Processes And Lessons Learned," Business Education and Accreditation, The Institute for Business and Finance Research, volume 11, issue 1, pages 81-87.
• Elodie Deprince & Angy Geerts, 2019, "Evidence On Expectations Of Luxury Vs Nonluxury Consumers On Facebook Luxury Brand Pages," Global Journal of Business Research, The Institute for Business and Finance Research, volume 13, issue 2, pages 81-94.
• Johannes M. Gerlach & Julia K. T. Lutz, 2019, "Evidence On Usage Behavior And Future Adoption Intention Of Fintechs And Digital Finance Solutions," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, volume 13, issue 2, pages 83-105.
• Pedro Pablo Dorantes Torres & Mayanyn Larrañaga Moreno & Maria Teresa Ortega Flores, 2019, "Service Quality In Company Providing Educational Services: A Case Study Calidad En El Servicio De Empresa Que Ofrece Servicios Educativos: Caso De Estudio," Revista Global de Negocios, The Institute for Business and Finance Research, volume 7, issue 3, pages 73-85.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Maria Luisa Valverde Sierra, 2019, "Impulse Of Strategic Planning In Marketing Processes Of The Manufacturing Industry Of Puebla, Mexico El Impulso De La Planeacion Estrategica En El Proceso De Marketing De La Industria Manufacturera De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 12, issue 1, pages 1-19.
• Enrique Dario Romero y Cejudo & Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena, 2019, "Marketing Processes And Quality Attributes Of Products And Services From The Manufacturing Industry Of Puebla, Mexico El Proceso De Marketing En La Mejora De Los Atributos De Calidad De Los Productos Y Servicios En La Industria Manufacturera De Puebl," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 12, issue 2, pages 23-40.
• Juana Maria Saucedo Soto & Juan Bernardo Amezcua Nunez & Alicia de la Pena de Leon & Judith Esmeralda Zuniga Martinez, 2019, "Virtual Gym, An Innovative Solution Los Gimnasios Virtuales, Una Opcion Innovadora," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 12, issue 2, pages 79-85.
• Athanasios GOUNAS & Margarita ZAROGIANNI & Ourania GOUNA, 2019, "Political Marketing and Social Media in Greece of 2019," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, November.
• Konstantinos MYLONIDIS & Costas ASSIMAKOPOULOS, 2019, "Investigating Motives and Reasons for Choosing Airbnb Accommodations by Greek Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 148-154, November.
• Costas ASSIMAKOPOULOS & Eugenia PAPAIOANNOY & Christos SARMANIOTIS & Maria PAVLIDOU & Paschalina CHARIZANI & Angeliki TZELEPI, 2019, "Service Quality Parameters of Greek Dynamic Pricing Platforms," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 17-22, November.
• Anca UNGUREANU & Raluca CRETOIU & Ana Maria MIHALI & Raluca ZORZOLIU & Adrian UNGUREANU & Silvia RASCU-PISTOL, 2019, "The Role of Marketing in Managing Modern Organizations," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 214-219, November.
• Styliani XANTHAKOU & Ioannis ANTONIADIS, 2019, "Consumers' Classification based on theirs behavior in the Social Media Platforms of Fashion Companies," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 228-235, November.
• Ioannis ANTONIADIS & Stamatis KONTSAS & Konstantinos SPINTHIROPOULOS, 2019, "Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 8-16, November.
• Elfira Maya Adiba, 2019, "Consumer Purchasing Behavior Of Halal Cosmetics: A Study On Generations X And Y," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 5, issue 1, pages 169-192, February, DOI: https://doi.org/10.21098/jimf.v5i1..
• Abrista Devi & Irman Firmansyah, 2019, "Developing Halal Travel And Halal Tourism To Promote Economic Growth: A Confirmatory Analysis," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 5, issue 1, pages 193-214, February, DOI: https://doi.org/10.21098/jimf.v5i1..
• Fitranty Adirestuty, 2019, "Customer-Perceived Value In Creating Customer Satisfaction And Revisit Intention In Sharia Hotels," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 5, issue 2, pages 367-386, July, DOI: https://doi.org/10.21098/jimf.v5i2..
• Rizaldi Yusfiarto & Galuh Tri Pambekti, 2019, "Do Internet Marketing Factors With Islamic Values Improve Sme Performance?," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 5, issue 4, pages 807-828, November, DOI: https://doi.org/10.21098/jimf.v5i4..
• Braun, Robert, 2019, "Artificial Intelligence: Socio-Political Challenges of Delegating Human Decision-Making to Machines," IHS Working Paper Series, Institute for Advanced Studies, number 6, Apr.
• Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019, "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 18, issue 1, pages 97-119, June.
• Maria Helena Pestana & Artur Parreira & Wan-Chen Wang, 2019, "Bibliometric Analysis and Trends: An Application in Senior Tourism," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 18, issue 3, pages 329-345, December.
• Chien-Wen Chen & Serhan Demirci, 2019, "Understanding Mobile Data Services’ Continuance: The Role of Enjoyment and Media Richness," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 18, issue 3, pages 347-369, December.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019, "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, volume 38, issue 5, pages 793-811, September, DOI: 10.1287/mksc.2019.1180.
• Alexei Parakhonyak & Nick Vikander, 2019, "Optimal Sales Schemes for Network Goods," Management Science, INFORMS, volume 65, issue 2, pages 819-841, February, DOI: 10.1287/mnsc.2017.2972.
• AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019, "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Yakup AKGÃœL & Hadi RUBACI, 2019, "Digital Customer Engagement Dimensions In Digital Transformation And A Framework Suggestion For Retail Banking," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 6, issue 3, pages 239-248, July, DOI: 10.15637/jlecon.6.014.
• Mualla AKÇADAÄž & Tuba AHISKALI BOZKURT, 2019, "Determination Of The Reasons For Prefence Of Fast Food Products: An Application On Students Of Sivas Republic University," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 6, issue 4, pages 449-462, October, DOI: 10.15637/jlecon.6.028.
• Oksana Loginova & Andrea Mantovani, 2019, "Price competition in the presence of a web aggregator," Journal of Economics, Springer, volume 126, issue 1, pages 43-73, January, DOI: 10.1007/s00712-018-0612-6.
• Chiara Marzocchi & Fumi Kitagawa & Mabel Sánchez-Barrioluengo, 2019, "Evolving missions and university entrepreneurship: academic spin-offs and graduate start-ups in the entrepreneurial society," The Journal of Technology Transfer, Springer, volume 44, issue 1, pages 167-188, February, DOI: 10.1007/s10961-017-9619-3.
• Sumitro Banerjee & Alex P. Thevaranjan, 2019, "Targeting and salesforce compensation: When sales spill over to unprofitable customers," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 1, pages 81-104, March, DOI: 10.1007/s11129-018-9208-2.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019, "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 3, pages 257-323, September, DOI: 10.1007/s11129-018-9204-6.
• Mirela Catalina Turkes, 2019, "The Evolution of Fertility over the Life Course. A Comparative Study between Romania and Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 1, pages 95-105, March.
• Constantinescu Liliana Aurora & Mihai Carmina Elena, 2019, "Binary Logistic Regression Analysis: The Indicators Underlying the Granting of a High Value Personal Loan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 2, pages 193-200, June.
• Bunga Aditi & Hafizah & Iskandar Muda, 2019, "The Effect of Services, Price Discount and Brand Equity on Consumer Purchase Decisions in Go-Jek a Technology Startup Transport," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 2, pages 21-31, June.
• Mirela Catalina Turkes, 2019, "The Impact of Media Consumption on Students. A Transversal Study on the Influence of TV Effects on Education Students of Bucharest," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 2, pages 84-93, June.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019, "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 3, pages 12-19, September.
• Daniel Adrian Andronescu & Andrei Buiga, 2019, "Marketing and Neurosciences - A Future Winning Tandem," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 4, pages 132-138, December.
• Andrzej Szromnik, 2019, "Market and marketing within the concept of functioning and development of cultural heritage sites," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 5, issue 3, pages 79-94.
• Mitev, Ariel & Bauer, András & Gáti, Mirkó, 2019, "A személyes értékesítők hálózatépítési tevékenysége
  [Networking activities of salespersons]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 1, pages 95-113, DOI: 10.18414/KSZ.2019.1.95.
• Edinson Miguel Chacón Arenas, 2019, "El ciclo de vida del posicionamiento y el choque de las generaciones en el mercado del siglo XXI," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 14, pages 53-66, July-Dece, DOI: 10.24215/23143738e045.
• Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019, "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, LAR Center Press, volume 9, issue 3, pages 52-60, March.
• Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019, "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, LAR Center Press, volume 9, issue 4, pages 1-12, April.
• Jan Vrána & Michal Pšurný & Ondřej Dufek & Stanislav Mokrý, 2019, "Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 5, issue 1, pages 98-106, DOI: 10.11118/ejobsat.v5i1.154.
• Josef Vodak & Lucia Cakanova & Miroslav Pekar & Martin Novysedlak, 2019, "Who is Influencer and How to Choose the Right One to Improve Brand Reputation?," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 17, issue 2 (Summer, pages 149-162, DOI: 10.26493/1854-6935.17.149-162.
• Josef Vodak & Lucia Cakanova & Miroslav Pekar & Martin Novysedlak, 2019, "Influencer Marketing as a Modern Phenomenon in Reputation Management," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 17, issue 3 (Fall), pages 211-220, DOI: 10.26493/1854-6935.17.211-220.
• Nina Angelovska & Sasho Josimovski & Lidija Pulevska Ivanovska, 2019, "Drivers that Impact the Merchants’ Repeat Intention for Group Deal Promotions," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 17, issue 3 (Fall), pages 221-238, DOI: 10.26493/1854-6935.17.221-238.
• Savica Dimitrieska & Elizabeta Stamevska & Aleksandra Stankovska, 2019, "Inclusive Marketing – Reality Or Make Up," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 16, issue 2, pages 112-119.
• Katamadze Davit & Abuselidze George & Katamadze Guliko & Slobodianyk Anna, 2019, "Bank Marketing Problems And Some Aspects Of Their Management," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 16, issue 2, pages 120-130.
• Lukasz Grzybowski & Frank Verboven, 2013, "Substitution and Complementarity between Fixed-line and Mobile Access," Working Papers, NET Institute, number 13-09, Sep.
• Vladimir Pavlov & Ron Berman, 2019, "Price Manipulation in Peer-to-Peer Markets and the Sharing Economy," Working Papers, NET Institute, number 19-10, Sep.
• Wei Chen & Karen Xie & Jianwei Liu & Yong Liu, 2019, "How Incumbents Beat Disruptors? Evidence from Hotels’ Responses to Home-sharing Rivals," Working Papers, NET Institute, number 19-11, Sep.
• Rosa-Branca Esteves & Qihong Liu & Jie Shuai, 2019, "Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences," NIPE Working Papers, NIPE - Universidade do Minho, number 18/2019.
• Ružica BreÄ ić & Hrvoje Bradica & Mihovil AnÄ‘elinović, 2019, "Primjena druÅ¡tveno odgovornog marketinga u poslovanju malih i srednjih poduzeća," Notitia - journal for economic, business and social issues, Notitia Ltd., volume 1, issue 5, pages 1-20, December.
• Marija Antonija Pajić, 2019, "Consumer behaviour factors and contemporary trends on the luxury goods market," Notitia - journal for economic, business and social issues, Notitia Ltd., volume 1, issue 5, pages 101-118, December.
• Dobrovolska Kateryna & Kovalchuk Svitlana, 2019, "Problematic aspects of trade manufacturing chains branding," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 5, issue 4(49), pages 36-39.
• Kitchenko Olena & Kuchina Svitlana, 2019, "Enterprise communication policy indicators analysis as a part of marketing audit," Technology audit and production reserves, 3(47) 2019, Socionet;Technology audit and production reserves, volume 3, issue 4(47), pages 51-54.
• Spasskiy Gabriel & Tarasiuk Andrey, 2019, "Research of marketing activity of agrarian enterprises in the context of development of innovation processes," Technology audit and production reserves, 4(48) 2019, Socionet;Technology audit and production reserves, volume 4, issue 4(48), pages 12-18.
• Ching, Andrew T. & Hermosilla, Manuel & Liu, Qiang, 2019, "Structural Models of the Prescription Drug Market," Foundations and Trends(R) in Marketing, now publishers, volume 13, issue 1, pages 1-1–76, December, DOI: 10.1561/1700000050.
• Martin, Ingrid M. & Stewart, David W., 2019, "The Impact of Risk Communication on Consumption and Consumer Well-Being," Foundations and Trends(R) in Marketing, now publishers, volume 12, issue 3, pages 167-277, June, DOI: 10.1561/1700000051.
• Arnould, Eric & Press, Melea & Salminen, Emma & Tillotson, Jack S., 2019, "Consumer Culture Theory: Development, Critique, Application and Prospects," Foundations and Trends(R) in Marketing, now publishers, volume 12, issue 2, pages 80-166, April, DOI: 10.1561/1700000052.
• Baumgartner, Hans & Weijters, Bert, 2019, "Measurement in Marketing," Foundations and Trends(R) in Marketing, now publishers, volume 12, issue 4, pages 278–400-2, December, DOI: 10.1561/1700000058.
• Iacobucci, Dawn, 2019, "Structural Models of the Prescription Drug Market," Foundations and Trends(R) in Marketing, now publishers, volume 13, issue 2-4, pages 1-77–529, December, DOI: 10.1561/1700000060.
• Georgi Zabunov, 2019, "Possibilities for Expanding the Use of Means-End Chains," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 360-369, September.
• Galina Mladenova, 2019, "Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 641-654, December.
• Antonia Delistavrou & Irene Tilikidou, 2019, "Important Referents and Post-Materialist Values Guide Intentions to Boycott," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 69-98, December.
• Krasimir Marinov, 2019, "The Strategic Orientation of Companies as a Success Factor of Product Innovation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 39-48, September.
• Plamen Sredkov, 2019, "The Subject’s Ways of Influencing the Object of Manipulation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 111-124, December.
• Jana Rybanska & Ludmila Nagyova & Filip Tkac, 2019, "Selected Psychological Factors As Predictors Of Consumer Choice In The Milk Product Market," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 14, issue 3, pages 287-298, September, DOI: https://doi.org/10.31648/oej.4376.
• Barbara Kucharska, 2019, "Food In Retailers' Commercial Offer - Possibilities Of Building Relationships With Consumers," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 14, issue 3, pages 313-324, September, DOI: https://doi.org/10.31648/oej.4375.
• TOADER Monica Ioana & FILIP (CROITORU) Adriana Ioana & GEORGESCU Diana-Nicoleta & TODRICAN (ROSCA) Mihaela Gabriela, 2019, "Know-How Present Status Of Insurances Domain From The Perspective Of Managerial Accounting," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 194-202, July.
• MUDURA Lioara Mariana & MEȘTER Liana-Eugenia & BODOG Simona-Aurelia, 2019, "The Social Economy And The Legislative Environment. Case Study: Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 286-290, July.
• BENŢE Corneliu & DROJ Laurenţiu, 2019, "Service Quality And Customer Satisfatction In Cec Bank," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 103-108, December.
• CSAPO Zsolt & PENTEK Adam & CSAPONE RISKO Tunde, 2019, "Perception And Acceptance Of Goat Cheese In Comparision With Sheep And Cow Cheese €“ An Empirical Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 248-260, December.
• RUSE Ana Valentina & CRISTEA Maria Adelina & CIOBANU Oana Maria & ROMAN Polixenia Aurora, 2019, "Decision Making Factors In Purchasing The Analgesics Brands On Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 321-329, December.
• Stefano DellaVigna & Matthew Gentzkow, 2019, "Uniform Pricing in U.S. Retail Chains," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 134, issue 4, pages 2011-2084.
• Adriana Ștefan (Matei), 2019, "Development of Romanian Balneo Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 316-320, August.
• Adriana Manolică & Teodora Roman & Alina Ioana Roman, 2019, "Like It or Not: Facebook Advertising Triggers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 450-456, August.
• Sergiu Vlad Stan, 2019, "Sports Branding – A Complex Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 533-539, August.
• Elda Marzai (Abliz), 2019, "Customers’ Perception about Bancassurance in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 310-315, December.
• CodruÈ›a Adina Băltescu, 2019, "Tourist Guide Role and Performance – Element of Visiting Experience at a Tourism Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 421-425, December.
• CodruÈ›a Adina Băltescu, 2019, "An Assessment of Online Travel Shopping Among Young People," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 426-430, December.
• Raluca-Giorgiana Chivu & Otilia-Elena Platon, 2019, "Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 447-453, December.
• Mariana Jugănaru & Ion DănuÈ› Jugănaru, 2019, "Marketing Activities in the Early Existence of Mamaia Touristic Resort," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 509-514, December.
• Adriana Manolică & Nicoleta-Roxana GheÈ›a & Eliza-Iuliana HopÈ™a, 2019, "Assertive and Non-assertive Consumer Behavior Styles in Relation with Advertising Appeals," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 519-527, December.
• Liviu Valentin Vlăducu, 2019, "Marketing Strategies in the Field of Electricity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 607-613, December.
• Alexandra Zaif & Alina Elena Cerchia, 2019, "Integrating Online Marketing Strategies in B2B Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 614-620, December.
• Monica-Ioana Toader & Adriana-Ioana Filip (Croitoru) & Diana-Nicoleta Georgescu, 2019, "General Consideration Regarding the Insurance Field in the Financial Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 916-920, December.
• Sonia San-Martín & Nadia Jiménez, 2019, "¿Qué ocurre cuando viajamos en grupo? Análisis de la situación del estudio del turismo grupal," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1901, Jan, revised Jan 2019.
• Samanta Pérez-Santamaría & Mercedes Martos-Partal & à lvaro Garrido Morgado, 2019, "Efecto moderador de la imagen de marca de fabricante y de distribuidor sobre el valor de marca y el precio relativo de fabricantes duales," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1903, May, revised May 2019.
• Pedro Canales Ronda & Asunción Hernández Fernández, 2019, "Actividad deportiva, hábitos alimenticios y packaging de los alimentos. Análisis exploratorio en adolescentes," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1906, Oct, revised Oct 2019.
• Neme-Chaves, Samir Ricardo & Rodríguez-González, Liliana Yamile, 2019, "Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 28, issue 1, pages 364-380, December.
• Joachim Heinzel, 2019, "Bundling in a Distribution Channel with Retail Competition," Working Papers CIE, Paderborn University, CIE Center for International Economics, number 120, Jun.
• Mateusz Kaleta, 2019, "Decyzje konsumentow a zalozenia ekonomii behawioralnej
  [Consumer decisions and behavior economy assumptions]," Catallaxy, Institute of Economic Research, volume 4, issue 1, pages 5-12, June, DOI: 10.24136/cxy.2019.006.
• Olena Derevianko, 2019, "Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?," Oeconomia Copernicana, Institute of Economic Research, volume 10, issue 3, pages 511-536, September, DOI: 10.24136/oc.2019.025.
• Abdul Bashiru Jibril & Michael Adu Kwarteng & Christina Appiah-Nimo & Michal Pilik, 2019, "Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market," Oeconomia Copernicana, Institute of Economic Research, volume 10, issue 4, pages 669-688, December, DOI: 10.24136/oc.2019.032.
• Marta Kiss, 2019, "Rebranding and its Impact on Banking Activities – Case Study," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, volume 1, pages 57-64, December.
• Waris, Idrees & Hameed, Irfan, 2019, "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper, University Library of Munich, Germany, number 109612, Oct.
• Shakeel, Sabahat & Karim, Emadul, 2019, "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper, University Library of Munich, Germany, number 110098, Dec.
• Kekezi, Ana, 2019, "Exploration of marketing tools for the promotion of protected areas (Albania)," MPRA Paper, University Library of Munich, Germany, number 117096.
• Jiménez-Castillo, David & Sánchez Fernández, Raquel, 2019, "The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention," MPRA Paper, University Library of Munich, Germany, number 123129, Dec.
• Sánchez Fernández, Raquel & Iniesta-Bonillo, M. Ángeles & Cervera-Taulet, Amparo, 2019, "Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach," MPRA Paper, University Library of Munich, Germany, number 123151.
• Išoraitė, Margarita, 2019, "The Importance of Education in Peace Marketing," MPRA Paper, University Library of Munich, Germany, number 91262, Jan.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019, "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper, University Library of Munich, Germany, number 91360, Jan.
• MITEWU KABAMBA, Alex, 2019, "Modeling and Analysis of Queuing Systems in Banks: (A Case Study of Banque Commerciale du Congo-BCDC/Mbujimayi)," MPRA Paper, University Library of Munich, Germany, number 92579, Mar.
• Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019, "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper, University Library of Munich, Germany, number 92753, Mar.
• Niros, Meletios & Samanta, Irene & Pollalis, Yannis & Niros, Angelica, 2019, "Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece," MPRA Paper, University Library of Munich, Germany, number 92772, Feb, revised 15 Feb 2019.
• Hollenbeck, Brett & Taylor, Wayne, 2019, "Leveraging Loyalty Programs Using Competitor Based Targeting," MPRA Paper, University Library of Munich, Germany, number 92900.
• Iqbal, Saira & Siddiqui, Dr. Danish Ahmed, 2019, "The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan," MPRA Paper, University Library of Munich, Germany, number 93038, Mar, revised 07 Apr 2019.
• Li, Zhen & Yada, Katsutoshi & Zennyo, Yusuke, 2019, "Duration of Price Promotion and Retail Profit: An In-depth Study Based on Point-of-Sale Data," MPRA Paper, University Library of Munich, Germany, number 93047, Mar.
• Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019, "Festivals and destination marketing: An application from Izmir City," MPRA Paper, University Library of Munich, Germany, number 93520, Apr.
• Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019, "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper, University Library of Munich, Germany, number 93526, Apr.
• Chami, Maximilian & Kaminyoge, Gabriel, 2019, "Closed House of Wonders museum: Implications to the tourism of Zanzibar Stone Town, UNESCO World Heritage Site," MPRA Paper, University Library of Munich, Germany, number 93887, Apr.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019, "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," MPRA Paper, University Library of Munich, Germany, number 93898, Apr.
• Aureli, Selena & Del Baldo, Mara, 2019, "The changing role of convention bureaus: An analysis of business models currently adopted by privately owned CBS," MPRA Paper, University Library of Munich, Germany, number 93996, Apr.
• Del Chiappa, Giacomo & Balboni, Bernardo, 2019, "Travellers’ choice of information sources and information channels for domestic trips," MPRA Paper, University Library of Munich, Germany, number 93998, Apr.
• Temperini, Valerio & Gregori, Gian Luca & Pizzichini, Lucia, 2019, "E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study," MPRA Paper, University Library of Munich, Germany, number 94075, Apr.
• Levy, Daniel & Young, Andrew, 2019, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper, University Library of Munich, Germany, number 94148, May.
• Mason, Michela Cesarina & Moretti, Andrea & Raggiotto, Francesco & Paggiaro, Adriano, 2019, "Conceptualizing triathlon sport event travelers’ behavior," MPRA Paper, University Library of Munich, Germany, number 94187, Apr.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper, University Library of Munich, Germany, number 94469, Jun.
• Grin, Mariia, 2019, "Персонал В Ресторанном Бизнесе
  [The personnel in restaurant business]," MPRA Paper, University Library of Munich, Germany, number 94490, Jun.
• Musaeva, Nazilya, 2019, "Система Отбора Найма Персонала В Сфере Ресторанного Бизнеса
  [The selection system of recruitment in the field of restaurant business]," MPRA Paper, University Library of Munich, Germany, number 94493, Jun.
• Ogai, Yulia, 2019, "Мотивация Работников Промышленного Предприятия
  [Motivation of workers industrial enterprises]," MPRA Paper, University Library of Munich, Germany, number 94496, Jun.
• Meltserik, Sofia, 2019, "Особенности формирования резюме при отсутствия опыта работы Features of formation summary with no experience
  [Features of formation summary with no experience]," MPRA Paper, University Library of Munich, Germany, number 94509, Jun.
• Soomro, Yasir Ali, 2019, "Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values," MPRA Paper, University Library of Munich, Germany, number 95356, Jun.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019, "Pricing Better," MPRA Paper, University Library of Munich, Germany, number 95596, Aug.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019, "Pricing Better," MPRA Paper, University Library of Munich, Germany, number 95654, Aug.
• Daskalopoulou, Irene F., 2019, "Culture and authenticity: regulating shadow economy to foster market growth," MPRA Paper, University Library of Munich, Germany, number 95805, Aug.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper, University Library of Munich, Germany, number 96614, Oct.
• Kadyrov, Timur & Ignatov, Dmitry I., 2019, "Attribution of Customers’ Actions Based on Machine Learning Approach," MPRA Paper, University Library of Munich, Germany, number 97312, Sep, revised 23 Sep 2019.
• ELOUALI, Abdellatif & HAFIDI ALAOUI, Smail & KOUZER, Mustapha & RAHALI, Keltoum, 2019, "Le Marketing Territorial au Maroc, du projet partagé à la stratégie engagée : Cas de la Région Rabat Salé Kénitra (RSK)
  [Territorial Marketing in Morocco, from shared project to committed strategy: Case of the Rabat Salé Kénitra region (RSK)]," MPRA Paper, University Library of Munich, Germany, number 97708, Dec.
• anand, atul, 2019, "Ingredient mix with recommender systems," MPRA Paper, University Library of Munich, Germany, number 98215, Nov.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2019, "Social media in tourism marketing: Travellers’ attitudes and encounters," MPRA Paper, University Library of Munich, Germany, number 98793, Oct.
• Martina Korecká, 2019, "Labels Referring to Czech Origin," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2019, issue 1, pages 32-49, DOI: 10.18267/j.aop.615.
• Ondřej Machek & Martin Machek & Michele Stasa, 2019, "Financial performance of eponymous firms in the Czech Republic," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2019, issue 2, pages 38-48, DOI: 10.18267/j.aop.620.
• Jana Kliestikova & Pavol Durana & Maria Kovacova, 2019, "Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic," Central European Business Review, Prague University of Economics and Business, volume 2019, issue 1, pages 15-32, DOI: 10.18267/j.cebr.208.
• Krystyna Jarek & Grzegorz Mazurek, 2019, "Marketing and Artificial Intelligence," Central European Business Review, Prague University of Economics and Business, volume 2019, issue 2, pages 46-55, DOI: 10.18267/j.cebr.213.
• Radka Bauerova, 2019, "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, volume 2019, issue 3, pages 18-34, DOI: 10.18267/j.cebr.216.
• Pavel Jasek & Lenka Vrana & Lucie Sperkova & Zdenek Smutny & Marek Kobulsky, 2019, "Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data," Prague Economic Papers, Prague University of Economics and Business, volume 2019, issue 6, pages 648-669, DOI: 10.18267/j.pep.714.