Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2020

• H. R., Ganesha & Aithal, Sreeramana, 2020, "Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS)," MPRA Paper, University Library of Munich, Germany, number 102550, Jul.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)," MPRA Paper, University Library of Munich, Germany, number 102551, Aug.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b)," MPRA Paper, University Library of Munich, Germany, number 102554, Jun.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS)," MPRA Paper, University Library of Munich, Germany, number 102867, Aug.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper, University Library of Munich, Germany, number 102869, Aug.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper, University Library of Munich, Germany, number 104023, Apr.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper, University Library of Munich, Germany, number 104028, Apr.
• Bandara, KBTUK & Jayasundara, JMSB & Naradda Gamage, Sisira Kumara & Ekanayake, EMS & Rajapackshe, PSK & Abeyrathne, GAKNJ & Prasanna, RPIR, 2020, "Entrepreneurial Marketing & Performance of Small & Medium Enterprises in Developed and Developing Economies: A Conceptual Exploration," MPRA Paper, University Library of Munich, Germany, number 104341, Nov.
• Kislev, Mickey M. & Kislev, Shira, 2020, "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper, University Library of Munich, Germany, number 104425, Oct.
• Saeed, Adeel Bin & Khalid, Humayun & Faiz, Manahil & Ali, Rida & Ali, Shayan, 2020, "How Functional and Emotional Ads Drive Smartphone Adoption: A Study of University Students of Pakistan," MPRA Paper, University Library of Munich, Germany, number 104468.
• Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020, "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper, University Library of Munich, Germany, number 104515.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment," MPRA Paper, University Library of Munich, Germany, number 104794, Dec.
• Bouarar, Ahmed Chemseddine & Mouloudj, kamel, 2020, "Examining Awareness level of Islamic Finance among Customers of Banks in Algeria - Exploratory Study," MPRA Paper, University Library of Munich, Germany, number 106634, Feb.
• S, Suresh Kumar & S R, Shehnaz & Salam, Shiny, 2020, "Resurgence of small eateries– The successful business model of online Food Apps in major cities of Kerala," MPRA Paper, University Library of Munich, Germany, number 109185, Feb.
• Mohsin, Ali & Karim, Emadul, 2020, "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper, University Library of Munich, Germany, number 110097, Aug.
• Deribe, Yared & Kassa, Etaferahu, 2020, "Value Creation and Sorghum-Based Products: What Synergetic Actions are Needed?," MPRA Paper, University Library of Munich, Germany, number 110587, Feb, revised 09 Feb 2020.
• Osti, Davide, 2020, "Valutazione marchio FRB
  [FRB's trademark valuation]," MPRA Paper, University Library of Munich, Germany, number 115964, Oct.
• Waqas, Zunnair, 2020, "The Effectiveness of Various Upcoming Media on Company's Sales in Karachi Market," MPRA Paper, University Library of Munich, Germany, number 116348, Jan.
• Suárez Vázquez, Ana & Dub, Li & del Río Lanza, Ana Belén, 2020, "Word of mouth: How upward social comparisons influence the sharing of consumption experiences," MPRA Paper, University Library of Munich, Germany, number 120089.
• Sánchez-Fernández, Raquel & Gallarza, Martina G. & Arteaga, Francisco, 2020, "Adding dynamicity to consumer value dimensions: An exploratory approach to intrinsic values and value outcomes in the hotel industry," MPRA Paper, University Library of Munich, Germany, number 123156, Feb.

2019

• Torres Matovelle, Pablo & Molina Molina, Gina, 2019, "Evaluation of crowding and tourist satisfaction in the practice of humpback whale - watching, the case of Puerto López - Ecuador," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Isabel Sánchez García & Rafael Curras-Perez, 2019, "Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 29, issue 1, pages 54-83, February, DOI: 10.1108/EJMBE-02-2018-0035.
• Enrique Bianchi & Juan Manuel Bruno & Francisco J. Sarabia-Sanchez, 2019, "The impact of perceived CSR on corporate reputation and purchase intention," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 28, issue 3, pages 206-221, February, DOI: 10.1108/EJMBE-12-2017-0068.
• Estefanía Palazuelos & Ángel Herrero Crespo & Javier Montoya del Corte, 2019, "Auditing and credit granting to SMEs: an integrative perceptual model," Managerial Auditing Journal, Emerald Group Publishing Limited, volume 35, issue 1, pages 152-174, September, DOI: 10.1108/MAJ-12-2018-2118.
• Lukman Raimi & AbdulGaniyu Omobolaji Adelopo & Hassan Yusuf, 2019, "Corporate social responsibility and sustainable management of solid wastes and effluents in Lagos megacity Nigeria," Social Responsibility Journal, Emerald Group Publishing Limited, volume 15, issue 6, pages 742-761, January, DOI: 10.1108/SRJ-09-2018-0239.
• Paulo Duarte Silveira, 2019, "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 35-48.
• Sri Isfantin Puji Lestari & Retnoning Ambarwati & Titien Agustina & Endang Muryani & Andriani Andriani & Muhammad Alfani, 2019, "The Effect of Customer’s Orientation of Service Employee on Customer’s Satisfaction of Health Services," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 270-278.
• Dimas Maulana & Sudarso Kaderi Wiryono & Mustika Sufiati Purwanegara, 2019, "Investigating Consumer Preference in Banking Services: A Conjoint Analysis Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 187-197.
• A. Maron & M. Maron, 2019, "Determination the Different Categories of Buyers Based on the Jaynes’ Information Principle," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 336-342.
• Sri Wahyuni & Imam Ghozali, 2019, "The Impact of Brand Image and Service Quality on Consumer Loyalty in the Banking Sector," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 395-402.
• Terenina I.V. & Ovanesyan N.M. & Khan R.S. & Fedosenko А.А., 2019, "Marketing Activity in the Context of the Digital Economy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 1, pages 16-25.
• Ivanchenko O.V. & Mirgorodskaya O.N. & Baraulya E.V. & Putilina T.I., 2019, "Marketing Relations and Communication Infrastructure Development in the Banking Sector Based on Big Data Mining," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 176-184.
• Zhuk М.А. & Kalieva О.M., 2019, "Target Group Segmentation in the Virtual Space as a Tool for Defining the Concept of a Territory Brand," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 234-241.
• Baturina O.E. & Erokhina T.B. & Fedko V.P. & Shaginyan S.G., 2019, "Development of the University Image Positioning Methods in the Context of its Marketing Strategy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 309-316.
• Tomas Sadilek, 2019, "Perception of Food Quality by Consumers: Literature Review," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 52-62.
• Rizal Edy Halim, 2019, "Warning Label Placement: The Difference Effect of Social Risk and Health Risk Consequences," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 282-297.
• Sri Widyastuti & Muhammad Said & Safitri Siswono & Dian Andi Firmansyah, 2019, "Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 83-99.
• S. Terason & P. Pattanayanon & C. Lin, 2019, "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 119-131.
• Maia Diakonidze, 2019, "Development of Tourism Services and Employment Perspectives: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 132-148.
• Hartoyo & Fermico Karambut & Rita Nurmalina & Mukhamad Najib, 2019, "The Intention in Online Submission of Micro Credit," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 186-200.
• Paulo Duarte Silveira & Paulo Bogas, 2019, "The Influence of Brand Effect on Slogan‘s Memorability," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 88-100.
• Umbas KRISNANTO & Riska NOVIANTI, 2019, "Examining the Relationships between Service Quality, Corporate Image, Customer Satisfaction, and Customer Loyalty for an Indonesian Bank," Expert Journal of Business and Management, Sprint Investify, volume 7, issue 1, pages 31-35.
• Chouaib DAKOUAN & Redouane BENABDELOUAHED & Hajar ANABIR, 2019, "Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 1-6.
• Syafruddin CHAN & Cut APRILIA & Zaida Rizqi ZAINUL, 2019, "Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailing Boats," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 14-19.
• Anak Agung Ngurah Gede SADIARTHA & Ni Luh DARMIYANTI, 2019, "The Role of Corporate Image in Mediating the Effect of Service Quality on Buying Decision for a Retail Outlet in Bali," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 20-30.
• Syafruddin CHAN & Mirza TABRANI & Fauziah Aida FITRI, 2019, "Maintaining the Quality of Tuna of Aceh for the Japanese Export Market," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 31-41.
• Nikolaos TZIORAS, 2019, "Policies and Proposals of Primary Importance for a Sustainable Tourism Development and a Competitive Greek Tourist Product," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 7-13.
• Guoan ZHU & Xue GAO, 2019, "The Digital Sales Transformation Featured by Precise Retail Marketing Strategy," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 72-76.
• Abdullatif I. R. ALHUDAITHY, 2019, "The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 77-91.
• Nasser KHALUFI & Khairul Anuar Mohammad SHAH & Qaisar IQBAL, 2019, "Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 100-111.
• Ezzohra BELKADI, 2019, "The Adoption of Residents of The City Brand: A Case Study of Casablanca City," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 112-119.
• Ana Paola YANES-MOLINA & Rosalina JAIME-MEULY & Gabriela ANDRADE-BUSTAMANTE & Tania Irasema LUCERO-FLORES & Francisco Eleazar MARTÃ NEZ-RUÃ Z, 2019, "Microgreens - An Alternative of Horticultural Production and Market," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 120-136.
• Bogdan AVRAM, 2019, "Airlines Customer Segmentation in the Hyper-Competition Era," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 137-143.
• Simona VINEREAN & Alin OPREANA, 2019, "Social Media Marketing Efforts of Luxury Brands on Instagram," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 144-152.
• Aulia RACHMANA PUTRA & Said MUSNADI & Syafruddin CHAN, 2019, "Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 93-99.
• Gioacchino Pappalardo & Giuseppe Di Vita & Giovanni La Via & Severino Romano & Antonella Vastola & Mario Cozzi & Mario D?Amico, 2019, "Exploring gender differences in the Italian traditional pizza consumption," Economia agro-alimentare, FrancoAngeli Editore, volume 21, issue 1, pages 11-28.
• Jir? Zelen? & Krist?na Bedn?rov?, 2019, "Reverse Osmosis Water-Based Beverages as a Product Innovation in Gastronomic Facilities: Expert Panelists? Sensory Evaluation and Generation Y Consumers? Attitudes," Economia agro-alimentare, FrancoAngeli Editore, volume 21, issue 1, pages 49-72.
• Kaisa Silja Sofia Sandell, 2019, "Olfactory cues and consumers? purchase behavior in food products: A category management approach," Economia agro-alimentare, FrancoAngeli Editore, volume 21, issue 1, pages 73-100.
• Francesco Casadei, 2019, "Per una storia degli studi di marketing in Italia: note e appunti tra editoria e universit?," Economia agro-alimentare, FrancoAngeli Editore, volume 21, issue 2, pages 539-557.
• Edward S. Knotek, 2019, "The Roles of Price Points and Menu Costs in Price Rigidity," Working Papers, Federal Reserve Bank of Cleveland, number 19-23, Nov, DOI: 10.26509/frbc-wp-201923.
• Arina-Ioana MOGA, 2019, "Television news channels positioning strategies," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 32-38.
• Diana COMAN, 2019, "Branding Elements in the Romanian Orthodox Church," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-15.
• Arifine, Ghizlane & Felix, Reto & Furrer, Olivier, 2019, "Multi-Brand Loyalty in Consumer Markets: A Qualitatively-Driven Mixed Methods Approach," FSES Working Papers, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland, number 501, Jan.
• Yeshika Alversia, 2019, "Identifying Aspects toward EWOM Credibility and Source of Trustworthiness," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr542, Sep.
• Megawati Simanjuntak, 2019, "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr545, Sep.
• Gede Ginaya, 2019, "Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr203, Mar.
• Pei-Chu, Hung, 2019, "Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr210, Mar.
• Setyani Dwi Lestari, 2019, "The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr221, Jun.
• Yosef Budi Susanto, 2019, "The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To- Order' SMEs," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr222, Sep.
• Firda Nosita, 2019, "The Influence of User Generated Content and Purchase Intention on Beauty Products," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr223, Sep.
• Vonny Susanti, 2019, "How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr224, Sep.
• Yeshika Alversia, 2019, "The Influence of Online Review on Consumers' Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr225, Sep.
• Milomir Vojvodic, 2019, "The Role of Customer-Centric, Cross-Functional Integration in Data Governance," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr229, Dec.
• Yassine El Bouchikhi, 2019, "Encouraging appropriation: immersion as a strategy to enhance the online video, watching experience appraisal," Post-Print, HAL, number hal-02290879, Jun.
• Nedjma Bernoussi & Lucie Sirieix, 2019, "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’olive d’Algérie," Post-Print, HAL, number hal-02299679, Sep.
• Zohra Bouamra & Timothy Richards & Gordon Klein & Céline Bonnet & Zohra Bouamra-Mechemache, 2020, "Strategic Obfuscation and Retail Pricing," Post-Print, HAL, number hal-02902690, DOI: 10.1007/s11151-019-09744-z.
• Sandra Soče Kraljević & Kristian Božić, 2019, "Research Of Consumer Preferences In Choosing Chain Stores," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 70, issue 3, pages 477-495, DOI: 10.32910/ep.70.3.6.
• Ariana Nefat & Dragan Benazić, 2019, "The Student Perceptions, Concern And Knowledge With Regard To Climate Changes In Croatia," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 70, issue 5, pages 723-742, DOI: 10.32910/ep.70.5.3.
• Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2019, "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," HFI Working Papers, Institute of Retail Economics (Handelns Forskningsinstitut), number 4, Dec.
• Daunfeldt, Sven-Olov & Poppius, Hampus & Rudholm, Niklas, 2019, "Distraction and consumer behavior: Evidence from a natural field experiment," HFI Working Papers, Institute of Retail Economics (Handelns Forskningsinstitut), number 7, Dec.
• Ilya Musabirov & Denis Bulygin & Ekaterina Marchenko, 2019, "Personal Brands Of Esports Athletes: An Exploration Of Evaluation Mechanisms," HSE Working papers, National Research University Higher School of Economics, number WP BRP 90/SOC/2019.
• BAGLIONE, Stephen L. & TUCCI, Louis A. & STANTON, John L., 2019, "Organic Food: Identifying Actionable Segments," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 1, pages 10-27, March.
• PURCAREA, Ioan Matei, 2019, "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 1, pages 28-37, March.
• PURCAREA, Theodor, 2019, "Modern Marketing, CX, CRM, Customer Trust and Identity," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 1, pages 42-55, March.
• PURCAREA, Ioan Matei, 2019, "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 2, pages 14-21, June.
• PURCAREA, Theodor, 2019, "The future of marketing. Enabling personalization and focusing on the content experience at scale," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 2, pages 26-37, June.
• PURCAREA, Ioan Matei, 2019, "Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 3, pages 11-22, September.
• PURCAREA, Theodor, 2019, "Marketing’s Re-innovation in Terms of Will and Skill," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 3, pages 28-43, September.
• PURCAREA, Ioan Matei, 2019, "The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 12-21, December.
• PURCAREA, Theodor, 2019, "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 28-38, December.
• Mary Beth McCabe & Mary Beth McCabe, 2019, "Mobile Marketing Strategies For Educational Programs," Business Education and Accreditation, The Institute for Business and Finance Research, volume 11, issue 1, pages 111-121.
• Brad Sago, 2019, "Integrating Extended Experiential Group Learning Projects Into Undergraduate Marketing Classes: Observations, Processes And Lessons Learned," Business Education and Accreditation, The Institute for Business and Finance Research, volume 11, issue 1, pages 81-87.
• Elodie Deprince & Angy Geerts, 2019, "Evidence On Expectations Of Luxury Vs Nonluxury Consumers On Facebook Luxury Brand Pages," Global Journal of Business Research, The Institute for Business and Finance Research, volume 13, issue 2, pages 81-94.
• Johannes M. Gerlach & Julia K. T. Lutz, 2019, "Evidence On Usage Behavior And Future Adoption Intention Of Fintechs And Digital Finance Solutions," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, volume 13, issue 2, pages 83-105.
• Pedro Pablo Dorantes Torres & Mayanyn Larrañaga Moreno & Maria Teresa Ortega Flores, 2019, "Service Quality In Company Providing Educational Services: A Case Study Calidad En El Servicio De Empresa Que Ofrece Servicios Educativos: Caso De Estudio," Revista Global de Negocios, The Institute for Business and Finance Research, volume 7, issue 3, pages 73-85.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Maria Luisa Valverde Sierra, 2019, "Impulse Of Strategic Planning In Marketing Processes Of The Manufacturing Industry Of Puebla, Mexico El Impulso De La Planeacion Estrategica En El Proceso De Marketing De La Industria Manufacturera De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 12, issue 1, pages 1-19.
• Enrique Dario Romero y Cejudo & Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena, 2019, "Marketing Processes And Quality Attributes Of Products And Services From The Manufacturing Industry Of Puebla, Mexico El Proceso De Marketing En La Mejora De Los Atributos De Calidad De Los Productos Y Servicios En La Industria Manufacturera De Puebl," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 12, issue 2, pages 23-40.
• Juana Maria Saucedo Soto & Juan Bernardo Amezcua Nunez & Alicia de la Pena de Leon & Judith Esmeralda Zuniga Martinez, 2019, "Virtual Gym, An Innovative Solution Los Gimnasios Virtuales, Una Opcion Innovadora," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 12, issue 2, pages 79-85.
• Athanasios GOUNAS & Margarita ZAROGIANNI & Ourania GOUNA, 2019, "Political Marketing and Social Media in Greece of 2019," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, November.
• Konstantinos MYLONIDIS & Costas ASSIMAKOPOULOS, 2019, "Investigating Motives and Reasons for Choosing Airbnb Accommodations by Greek Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 148-154, November.
• Costas ASSIMAKOPOULOS & Eugenia PAPAIOANNOY & Christos SARMANIOTIS & Maria PAVLIDOU & Paschalina CHARIZANI & Angeliki TZELEPI, 2019, "Service Quality Parameters of Greek Dynamic Pricing Platforms," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 17-22, November.
• Anca UNGUREANU & Raluca CRETOIU & Ana Maria MIHALI & Raluca ZORZOLIU & Adrian UNGUREANU & Silvia RASCU-PISTOL, 2019, "The Role of Marketing in Managing Modern Organizations," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 214-219, November.
• Styliani XANTHAKOU & Ioannis ANTONIADIS, 2019, "Consumers' Classification based on theirs behavior in the Social Media Platforms of Fashion Companies," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 228-235, November.
• Ioannis ANTONIADIS & Stamatis KONTSAS & Konstantinos SPINTHIROPOULOS, 2019, "Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 8-16, November.
• Elfira Maya Adiba, 2019, "Consumer Purchasing Behavior Of Halal Cosmetics: A Study On Generations X And Y," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 5, issue 1, pages 169-192, February, DOI: https://doi.org/10.21098/jimf.v5i1..
• Abrista Devi & Irman Firmansyah, 2019, "Developing Halal Travel And Halal Tourism To Promote Economic Growth: A Confirmatory Analysis," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 5, issue 1, pages 193-214, February, DOI: https://doi.org/10.21098/jimf.v5i1..
• Fitranty Adirestuty, 2019, "Customer-Perceived Value In Creating Customer Satisfaction And Revisit Intention In Sharia Hotels," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 5, issue 2, pages 367-386, July, DOI: https://doi.org/10.21098/jimf.v5i2..
• Rizaldi Yusfiarto & Galuh Tri Pambekti, 2019, "Do Internet Marketing Factors With Islamic Values Improve Sme Performance?," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 5, issue 4, pages 807-828, November, DOI: https://doi.org/10.21098/jimf.v5i4..
• Braun, Robert, 2019, "Artificial Intelligence: Socio-Political Challenges of Delegating Human Decision-Making to Machines," IHS Working Paper Series, Institute for Advanced Studies, number 6, Apr.
• Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019, "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 18, issue 1, pages 97-119, June.
• Maria Helena Pestana & Artur Parreira & Wan-Chen Wang, 2019, "Bibliometric Analysis and Trends: An Application in Senior Tourism," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 18, issue 3, pages 329-345, December.
• Chien-Wen Chen & Serhan Demirci, 2019, "Understanding Mobile Data Services’ Continuance: The Role of Enjoyment and Media Richness," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 18, issue 3, pages 347-369, December.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019, "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, volume 38, issue 5, pages 793-811, September, DOI: 10.1287/mksc.2019.1180.
• Alexei Parakhonyak & Nick Vikander, 2019, "Optimal Sales Schemes for Network Goods," Management Science, INFORMS, volume 65, issue 2, pages 819-841, February, DOI: 10.1287/mnsc.2017.2972.
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• Mualla AKÇADAÄž & Tuba AHISKALI BOZKURT, 2019, "Determination Of The Reasons For Prefence Of Fast Food Products: An Application On Students Of Sivas Republic University," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 6, issue 4, pages 449-462, October, DOI: 10.15637/jlecon.6.028.
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• Constantinescu Liliana Aurora & Mihai Carmina Elena, 2019, "Binary Logistic Regression Analysis: The Indicators Underlying the Granting of a High Value Personal Loan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 2, pages 193-200, June.
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• Mirela Catalina Turkes, 2019, "The Impact of Media Consumption on Students. A Transversal Study on the Influence of TV Effects on Education Students of Bucharest," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 2, pages 84-93, June.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019, "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 3, pages 12-19, September.
• Daniel Adrian Andronescu & Andrei Buiga, 2019, "Marketing and Neurosciences - A Future Winning Tandem," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 4, pages 132-138, December.
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