Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2020

• Irena Erbakanova, 2020, "To App Or Not To App: Using Mobile Applications In The Marketing Of Small Cities And Remote Tourism Destinations," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 280-290.
• Sofia Almeida & Yvonne Ivanescu & Ana Claudia Campos, 2020, "The Content'S Magic In A Digital Strategy For The Hotel Sector Case Study Of The Hotel," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 291-296.
• Ralitsa Yaneva, 2020, "Benefits And Challenges Of The Classification And Categorization Of Inbound Marketing Effectiveness Indicators," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 543-554.
• Radina Ruseva, 2020, "Brand Destinations And European Capital Of Culture Cities As A Specific Form Of Fluid Brand," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 225-236.
• Nadezhda Dimova, 2020, "Specificity Of The Relationship Between Sustainable Marketing And Consumer Behavior," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 637-644.
• Boryana Serbezova & Yordan Nedev, 2020, "Guidelines For Improvement Of The Regulatory Environment Of The Municipality Of Varna To Achieve Sustainable Consumption," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 681-692.
• Mariya Georgieva, 2020, "Consumer "Sophistication" - A Manifestation Of Sustainability At Individual Consumer Behavior Level," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 727-738.
• Svilen Ivanov & Vanya Kraleva, 2020, "The Use Of Bio And Eco-Products Motives And The Impact Of Demographics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 748-758.
• Todor Krastevich, 2020, "A B2b Price Optimization Model," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 114-122.
• Zsolt Hajdu, 2020, "Potato Marketing Channels In Romania," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 138-150.
• Viktoriya Stancheva, 2020, "Competitive Structure Analysisof Bulgarian Aviation Industry," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 187-197.
• Violeta Peteva, 2020, "Consumer Behaviourin The Unforeseeable Future –Dialecticsand Challenges," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 198-210.
• Miglena Dushkova, 2020, "Interactions Between Consumers In The Sharingeconomy Platforms," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 221-232.
• Boycho Boychev, 2020, "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
• Nina Zlateva & Lambrin Kiriakov, 2020, "Preferred Information Sourceswhen Choosing A Mobile Operator," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 287-300.
• Tsvetelina Dimitrova, 2020, "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Mohammad M. Hazimeh, 2020, "Important Aspects Of Location In Marketing," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 368-373.
• Nikolay Shterev, 2020, "Social Marketing Vs Marketingon Social Media," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 387-398.
• Penka Goranova, 2020, "Strategic Actions In Advertising Policy," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 529-540.
• Bozhana Stoycheva & Svilena Ruskova, 2020, "Management Solutionsin An Emergency Situation," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 567-579.
• Borislava Cherlkezova, 2020, "Internal Marketing –Leadershipopportunities In The Covid 19 Pandemia," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 677-686.
• Dimitar Kolev & Nadezhda Kostadinova, 2020, "Digital Marketing – A Strategyfor Positioning Hotelswith Specific Target Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 699-713.
• Evgeniya Tonkova, 2020, "Price Automation Modelsin B2c Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 71-79.
• Desislava Racheva, 2020, "Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 118-128.
• Evgenia Yazovskikh & Oksana Yatsenko, 2020, "Formation Of A Fitness Club Customer Loyalty Programme," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 472-479.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020, "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Business & Management Compass, University of Economics Varna, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020, "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Business & Management Compass, University of Economics Varna, issue 2, pages 214-229.
• Mekimah Sabri & Sayad Nawel, 2020, "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria," Economics and Business, Paradigm, volume 34, issue 1, pages 246-260, February, DOI: 10.2478/eb-2020-0016.
• Akpoviroro Kowo Solomon & Amos Akinbola Olufemi & Oladipo Akinrinola Olalekan & Adewale Adegbite Ganiu, 2020, "Product Branding and Consumer Loyalty in Telecommunication Industry," Economics and Culture, Paradigm, volume 17, issue 1, pages 94-103, June, DOI: 10.2478/jec-2020-0009.
• Nadanyiova Margareta & Majerova Jana & Gajanova Lubica, 2020, "Online Marketing Communication Trends in Slovak Hotel Industry," Economics and Culture, Paradigm, volume 17, issue 2, pages 13-21, December, DOI: 10.2478/jec-2020-0016.
• Kozak Agnieszka & Taradaniuk Andrei & Shevchenko Elvira, 2020, "Impact of Promotional Activities on Choosing a Place to Study by the Students of Pope John Paul II State School of Higher Education in Biała Podlaska," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Paradigm, volume 13, issue 4, pages 490-503, December, DOI: 10.2478/ers-2020-0036.
• Zaborski Artur, 2020, "The Use of the Incomplete Tetrad Method for Measuring the Similarities in Nonmetric Multidimensional Scaling," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 1, pages 519-530, June, DOI: 10.2478/foli-2020-0030.
• Gazdecki Michał & Goryńska-Goldmann Elżbieta, 2020, "Consumers Engagement Toward Food Brands – The Case of Dairy Products," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 2, pages 134-151, December, DOI: 10.2478/foli-2020-0040.
• Kozielski Robert & Sarna Nikodem, 2020, "The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 2, pages 216-229, December, DOI: 10.2478/foli-2020-0045.
• Baruk Agnieszka Izabela, 2020, "Multidimensional Aspects of Final Purchasers’ Marketing Activity in the Conditions of Dynamic Market Changes," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 2, pages 36-48, December, DOI: 10.2478/foli-2020-0034.
• Witek Lucyna, 2020, "Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 2, pages 451-467, December, DOI: 10.2478/foli-2020-0059.
• Żbikowska Agnieszka, 2020, "Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 2, pages 485-493, December, DOI: 10.2478/foli-2020-0061.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2020, "Value Co-Creation and Value Co-Destruction – A Case of Online Consumption," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 2, pages 82-94, December, DOI: 10.2478/foli-2020-0037.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020, "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Paradigm, volume 12, issue 1, pages 111-124, January, DOI: 10.2478/fman-2020-0009.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020, "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Paradigm, volume 12, issue 1, pages 111-124, January, DOI: 10.2478/fman-2020-0009.
• Fatoki Olawale, 2020, "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Paradigm, volume 12, issue 1, pages 151-166, January, DOI: 10.2478/fman-2020-0012.
• Halkin Andrii, 2020, "Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers," Foundations of Management, Paradigm, volume 12, issue 1, pages 31-42, January, DOI: 10.2478/fman-2020-0003.
• Bednarz Joanna & Orelly Patricia, 2020, "The importance of social media on the FMCG market in Bangladesh," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 56, issue 3, pages 230-242, September, DOI: 10.2478/ijme-2020-0019.
• Kunle Ladipo Patrick & Ganiyu Rahim Ajao & Nkechi Peace, 2020, "An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 56, issue 4, pages 339-350, December, DOI: 10.2478/ijme-2020-0029.
• Gilal Faheem Gul & Gadhi Abdul Khalique & Gilal Rukhsana Gul & Gilal Naeem Gul & Zhang Na & Gong Zhenxing, 2020, "Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective," Journal of Management and Business Administration. Central Europe, Paradigm, volume 28, issue 1, pages 16-37, June, DOI: 10.7206/cemj.2658-0845.20.
• Gilal Faheem Gul & Gadhi Abdul Khalique & Gilal Rukhsana Gul & Gilal Naeem Gul & Zhang Na & Gong Zhenxing, 2020, "Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective," Journal of Management and Business Administration. Central Europe, Paradigm, volume 28, issue 2, pages 16-37, June, DOI: 10.7206/cemj.2658-0845.20.
• Nogalski Bogdan & Niewiadomski Przemysław & Szpitter Agnieszka A., 2020, "Agility Versus Flexibility? The Perception of Business Model Maturity in Agricultural Machinery Sector Manufacturing Companies," Journal of Management and Business Administration. Central Europe, Paradigm, volume 28, issue 3, pages 57-97, September, DOI: 10.7206/cemj.2658-0845.27.
• Lubiński Kamil, 2020, "The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group," Journal of Intercultural Management, Paradigm, volume 12, issue 2, pages 82-105, June, DOI: 10.2478/joim-2020-0039.
• Rybaczewska Maria & Chesire Betty Jebet & Sparks Leigh, 2020, "YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour," Journal of Intercultural Management, Paradigm, volume 12, issue 3, pages 117-140, September, DOI: 10.2478/joim-2020-0047.
• Sobotkiewicz Dariusz, 2020, "Development or decline of marketing - systematic considerations," Management, Paradigm, volume 24, issue 1, pages 176-192, June, DOI: 10.2478/manment-2019-0042.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020, "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Paradigm, volume 24, issue 2, pages 69-93, December, DOI: 10.2478/manment-2019-0047.
• Broeder Peter, 2020, "Culture, Privacy, and Trust in E-commerce," Marketing – from Information to Decision Journal, Paradigm, volume 3, issue 1, pages 14-26, June, DOI: 10.2478/midj-2020-0002.
• Ciornea Raluca, 2020, "Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research," Marketing – from Information to Decision Journal, Paradigm, volume 3, issue 1, pages 27-44, June, DOI: 10.2478/midj-2020-0003.
• Drule Alexandra M. & Băcilă Mihai F. & Souca Luiza M. & Ciornea Raluca, 2020, "Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination," Marketing – from Information to Decision Journal, Paradigm, volume 3, issue 1, pages 45-57, June, DOI: 10.2478/midj-2020-0004.
• Fatoki Oluwaseyi Philip & Fatoki Toluwase Hezekiah, 2020, "Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria," Marketing – from Information to Decision Journal, Paradigm, volume 3, issue 1, pages 58-66, June, DOI: 10.2478/midj-2020-0005.
• Gorynska-Goldmann Elzbieta & Gazdecki Michał, 2020, "Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets," Marketing of Scientific and Research Organizations, Paradigm, volume 36, issue 2, pages 1-18, June, DOI: 10.2478/minib-2020-0013.
• Maciejewski Grzegorz, 2020, "Consumers Towards Sustainable Food Consumption," Marketing of Scientific and Research Organizations, Paradigm, volume 36, issue 2, pages 19-30, June, DOI: 10.2478/minib-2020-0014.
• Gregor Bogdan & Gwiaździński Emilian, 2020, "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Paradigm, volume 36, issue 2, pages 61-76, June, DOI: 10.2478/minib-2020-0017.
• Jasiulewicz Anna & Waśkowski Zygmunt, 2020, "Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications," Marketing of Scientific and Research Organizations, Paradigm, volume 37, issue 3, pages 1-16, September, DOI: 10.2478/minib-2020-0019.
• Lupa-Wójcik Iwona, 2020, "Groups on Facebook as a Marketing Tool," Marketing of Scientific and Research Organizations, Paradigm, volume 37, issue 3, pages 17-32, September, DOI: 10.2478/minib-2020-0020.
• Hadrian Piotr, 2020, "The Various Models of Marketing Audit," Marketing of Scientific and Research Organizations, Paradigm, volume 37, issue 3, pages 51-72, September, DOI: 10.2478/minib-2020-0022.
• Szymański Grzegorz, 2020, "Google Ads Campaigns in Promotional Activities of Theaters," Marketing of Scientific and Research Organizations, Paradigm, volume 37, issue 3, pages 73-86, September, DOI: 10.2478/minib-2020-0023.
• Balogh Zita & Mészáros Katalin, 2020, "Consumer Perceived Risk by Online Purchasing: The Experiences in Hungary," Naše gospodarstvo/Our economy, Paradigm, volume 66, issue 3, pages 14-21, September, DOI: 10.2478/ngoe-2020-0014.
• Šimić Mirna Leko & Pap Ana, 2020, "Insights into Classic Theatre Market Segments," Naše gospodarstvo/Our economy, Paradigm, volume 66, issue 4, pages 50-62, December, DOI: 10.2478/ngoe-2020-0023.
• Knošková Ľubica, 2020, "Circular Design and Consumer Involvement in Circular Economy," Studia Commercialia Bratislavensia, Paradigm, volume 13, issue 43, pages 25-34, March, DOI: 10.2478/stcb-2020-0001.
• Kuchta Martin, 2020, "Extent of data utilization within digital marketing processes," Studia Commercialia Bratislavensia, Paradigm, volume 13, issue 43, pages 35-43, March, DOI: 10.2478/stcb-2020-0002.
• Matušovičová Monika, 2020, "Sustainable fashion as a part of the circular economy concept," Studia Commercialia Bratislavensia, Paradigm, volume 13, issue 45, pages 215-223, September, DOI: 10.2478/stcb-2020-0009.
• Strhan Rastislav, 2020, "Research of product design consumer perception," Studia Commercialia Bratislavensia, Paradigm, volume 13, issue 45, pages 242-253, September, DOI: 10.2478/stcb-2020-0010.
• Mican Daniel & Sitar-Taut Dan-Andrei, 2020, "Analysis of the Factors Impacting the Online Shopping Decision-Making Process," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 65, issue 1, pages 54-66, April, DOI: 10.2478/subboec-2020-0004.
• Dobbelstein Thomas & Mason Roger B. & Kamwendo Andrew, 2020, "Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 65, issue 2, pages 65-89, August, DOI: 10.2478/subboec-2020-0010.
• Scridon Mircea-Andrei, 2020, "Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 65, issue 3, pages 27-38, December, DOI: 10.2478/subboec-2020-0013.
• Pop Mihai-Ionuț, 2020, "Scoring Model for the Detection of Fake News," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Paradigm, volume 30, issue 1, pages 91-102, March, DOI: 10.2478/sues-2020-0006.
• Pelău Corina & Ene Irina, 2020, "Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Paradigm, volume 30, issue 2, pages 1-12, June, DOI: 10.2478/sues-2020-0008.
• Lazăr Laura, 2020, "Gender Influence on the Perception of Celebrity Endorsement," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Paradigm, volume 30, issue 2, pages 13-23, June, DOI: 10.2478/sues-2020-0009.
• Onețiu Darius Daniel, 2020, "The Impact of Social Media Adoption by Companies. Digital Transformation," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Paradigm, volume 30, issue 2, pages 83-96, June, DOI: 10.2478/sues-2020-0014.
• Marcin Chlebus & Zuzanna Osika, 2020, "Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2020-15.
• Magdalena Brzozowicz & Michał Krawczyk, 2020, "Honey, Mugs and Caricatures: anchors on prices of consumer goods only hold hypothetically," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2020-40.
• Cor Molenaar, 2020, "The End of Competition:The Impact of the Network Economy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11608, ISBN: ARRAY(0x56b35ed8), March.
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao, 2020, "Marketing Strategy in the Digital Age:Applying Kotler's Strategies to Digital Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11737, ISBN: ARRAY(0x54f30f88), March.
• Mark Harrison, 2020, "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789, ISBN: ARRAY(0x55c72350), March.
• Cor Molenaar, 2020, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "The Development of the Network Economy: Opportunities and Threats," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "The New Market Conditions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "From Supply Chain to Network," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Networks Become the Competition," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Technology as a Basis for New Competitive Relationships," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "It is about Customers, Not Products: A Change of Vision," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "New Marketing and Competition Principles through the Adoption of Technology," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Opportunities for Asia Based on Characteristics and Culture," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Towards the Future: Join In or Disappear?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "THE END OF COMPETITION The Impact of the Network Economy".
• Cor Molenaar, 2020, "Appendices," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "THE END OF COMPETITION The Impact of the Network Economy".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Marketing Environment in the Digital Transformation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Recognize in the 4Rs: Digital Profiling and Recognition of Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Reach in the 4Rs: Coverage and Arrival of Digital Information," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Relationship in the 4Rs: Establishing a Basis for Continuous Relationship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Return in the 4Rs: Making Deals and Profits," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Big Data Marketing Platforms: Applications of Big Data in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Content Strategy of Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Organizational Platform for Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020, "Management and Measurement of the Performance of Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing".
• Mark Harrison, 2020, "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "What Sponsors Want From You And Your Property," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Borrow Equity — The Definition Of Sponsorship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Tell Stories — A Sponsor’S Tale," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Engage Stakeholders — Activate. Activate. Activate," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To See Proof — Don’T Be Afraid Of The Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Get Promoted … Not Fired," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "Building A Strategy — Planning For Success," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "The Future Of Sponsorship — Is It Already Here?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Petra Leonora Cvitanović, 2020, "Digital Marketing Benchmarks Leveraged by Marketing Analytics Tools," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 2001, Jan.
• Michaela Jánská Patrícia Kollar Čeněk Celer, 2020, "Factors Influencing Purchases of Organic Food," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 23, issue 1, pages 81-94, May, DOI: 10.2478/zireb-2020-0006.
• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 64-73.
• Abdelhalim Ammar Gherbi, 2020, "The Role of Bancatakāful in Developing and Protecting the Islamic Financial Industry دور التّأميـن التّكافلـي المصرفـي في تطوير الصّناعة الماليّة الإسلاميّة وحمايتها," Journal of King Abdulaziz University: Islamic Economics, King Abdulaziz University, Islamic Economics Institute., volume 33, issue 3, pages 3-40, October, DOI: 10.4197/Islec.33-3.1.
• Usama Haroon & Muhammad Hassan Chaudhary & Muhammad Aamir Shahzad & Muhammad Adnan Khan & Nimra Nisar, 2020, "Vegetable Prices Possess Seasonal Volatility: A Case Study of Lahore, Punjab, Pakistan," Journal of Economic Impact, Science Impact Publishers, volume 2, issue 2, pages 62-71.
• Evan Sadler, 2020, "Diffusion Games," American Economic Review, American Economic Association, volume 110, issue 1, pages 225-270, January, DOI: 10.1257/aer.20180601.
• Shota Ichihashi, 2020, "Online Privacy and Information Disclosure by Consumers," American Economic Review, American Economic Association, volume 110, issue 2, pages 569-595, February, DOI: 10.1257/aer.20181052.
• Itay P. Fainmesser & Andrea Galeotti, 2020, "Pricing Network Effects: Competition," American Economic Journal: Microeconomics, American Economic Association, volume 12, issue 3, pages 1-32, August, DOI: 10.1257/mic.20170226.
• Prashant Bharadwaj & Tavneet Suri, 2020, "Improving Financial Inclusion through Digital Savings and Credit," AEA Papers and Proceedings, American Economic Association, volume 110, pages 584-588, May, DOI: 10.1257/pandp.20201084.
• Iuliana Cetina & Silvia Elena Cristache & Georgeta Narcisa Ciobotar & Andrei Badin, 2020, "Large-Scale Cultural Events: An Argument for Strengthening Ecological Awarenes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue 53, pages 239-239, February.
• Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020, "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue 53, pages 1-42, February.
• Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020, "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue 54, pages 330-330, April.
• Alina Simona Tecau & Cristinel Petrisor Constantin & Radu Constantin Lixandroiu & Ioana Bianca Chitu & Gabriel Bratucu, 2020, "Impact of the COVID-19 Crisis on Heavy Work Investment in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue Special 1, pages 1049-1049, November.
• Stefanie Jensen & Martin Ohlwein, 2020, "The Impact of Brand Nostalgia on Purchase Intention among Gen Y," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 111-121, August.
• Andreea Elena Strătilă (Irimia) & Mihai MehedinÈ›u, 2020, "The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 122-131, August.
• Mark Maritz & Jason-Leigh Byrne & Robertson Simon, 2020, "An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-167, August.
• Mark Maritz & Ophelie Staub & Robyn Van Bergen, 2020, "An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 168-181, August.
• GEN LI & Amir Homayounfard & Maged A A Ali, 2020, "Exploring the Influence of Green Transparency on the Purchase Intention of Green Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 182-193, August.
• GEN LI & Amir Homayounfard & Maged A A Ali, 2020, "Exploring the Influence of Green Transparency Improvement on the Trust Repair after Greenwashing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 194-206, August.
• Mădălina-Alexandra CoÈ›iu & Anca Constantinescu-Dobra, 2020, "Developing an Entrepreneurial Mindset among Engineering Students. A Comparative Analysis of Entrepreneurship Curriculum in Romanian Technical Universities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 207-213, August.
• Madalina Cotiu & Adrian Sabou & Anca Constantinescu-Dobra, 2020, "Supporting the Decision-Making Process of High-school Students in Choosing their University Track. A Raspberry Pi Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 214-219, August.
• Laura Raluca Åžtefan, 2020, "Branding in Higher Education," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 231-236, August.
• David-Florin Ciocodeică & Raluca-Giorgiana Chivu & IonuÈ›-Claudiu Popa & Adrian Mociu, 2020, "Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 237-244, August.
• IonuÈ›-Claudiu Popa & Adrian IonuÈ› MoÈ™escu & Raluca Giorgiana Chivu, 2020, "The impact of Online Platforms on Reducing the Shortage of Staff in the Air Transport Industry: An Entrepreneurial Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 245-251, August.
• Raluca Giorgiana Chivu & David-Florin Ciocodeică & Adrian Mociu, 2020, "The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 252-258, August.
• Adrian IonuÈ› MOȘESCU & Raluca Giorgiana CHIVU & Ștefan-Claudiu CÄ‚ESCU & IonuÈ›-Claudiu POPA & Florina BOTEZATU, 2020, "Using Big Data in Marketing and Advertising: A Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 259-264, August.
• Maria Daniela FRAÈšILÄ‚ & Paul COSMOVICI, 2020, "The Implications of Ethics and Responsibility in Public Management," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 265-273, August.
• Florina BOTEZATU & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU & Maria Daniela FRAÈšILÄ‚ & Alina ALECU, 2020, "The Effects of Viral Marketing, Including Fake News, in Elections Campaigns," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 274-279, August.
• Andreea Orîndaru & Mihaela Constantinescu & Daniela Ioniță & Ștefan-Claudiu Căescu & Florina Botezatu, 2020, "Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 319-326, August.
• Abdollah Mohammadparast Tabas & Hanna Komulainen, 2020, "The Role of Entrepreneurial Ecosystem in the Internationalisation of High Growth SMEs in Health Technology Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 32-42, August.
• Laura Daniela RoÈ™ca (Tănase), 2020, "Transformation in Consumers’ Cehaviours and Attitudes Toward Services in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 327-342, August.
• Aura Colan & Tincuèša Vrabie & Geanina Colan & Nicoleta Cristache, 2020, "Communication Strategy aimed at Strengthening the Presence of Training Providers on the Labor Market of the South-East Region," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 43-53, August.
• Andrey Kostov, 2020, "Influence of Computer Games as an Advertising Medium on Brand Associations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 54-60, August.
• Alina Popa & Raluca-Ecaterina Brandabur, 2020, "Evolution of Integrated Marketing Communication Research through Latent Dirichlet Allocation (LDA) Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 61-70, August.
• Amadea Ruxandra Agapie & Gabriela Sîrbu, 2020, "Young Consumers Demand Sustainable and Social Responsible Luxury," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 71-81, August.
• Alexandra Hutanu & Patricea-Elena Bertea, 2020, "Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 82-92, August.
• Bernoussi, Nedjma & Sirieix, Lucie, undated, "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive d’Algérie," Working Papers MOISA, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France, number 301227, DOI: 10.22004/ag.econ.301227.
• Jerzy Grobelny & Rafal Michalski, 2020, "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/09, Aug, DOI: 10.1007/978-3-030-20148-7_22.
• Rafal Michalski & Joanna Koszela-Kulinska, 2020, "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/10, Aug, DOI: 10.1007/978-3-030-20227-9_3.
• Jeffrey Yi-Lin Forrest & Zaiwu Gong & Edward Scott & Gerardo Eloy Soto Ruiz, 2020, "Market-Sensing Capabilities, Profitability Within Stagnant Industries And Crafting Of Customer Value Propositions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 26, pages 53-76, December, DOI: 10.47743/rebs-2020-2-0003.
• Corina P. TarÅ£a & Ioan PlăiaÅŸ & Luis F. Martinez & Luisa M. Martinez, 2020, "The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 1, pages 33-43, March.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "How Sponsors Should Bring Relevant-Added Value to Esports," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 3, pages 363-387, September.
• Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020, "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 4, pages 33-55, December.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "Sponsoring Esports to Improve Brand Image," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 4, pages 495-515, December.
• Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020, "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue si, pages 33-55, December, DOI: 10.47743/saeb-2020-0028.
• Raghav Agarwal & Yamini Gera & Ankit Amar & Mary Rani Thomas, 2020, "Generation Z preference on reusable food container on subscription basis," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, volume 11, issue 2, pages 53-62, May, DOI: 10.18843/ijcms/v11i2/05.
• Tünde SZABÓ & Mónika FOSZTÓ, 2020, "A Museum Management Issue: The Implications Of Becoming More Consumer Oriented By Following The Trends," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 40-56, May.
• Cuneyd Ikbal SARIOGLU, 2020, "Customer Citizenship Behavior: Scale Development And Validation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 57-72, May.
• Nosica RIZKALLA & Deyna Dwitama SETIADI, 2020, "Appraising The Influence Of Theory Of Consumption Values On Environmentally-Friendly Product Purchase Intention In Indonesia," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-25, May.
• Mihai STOICA, 2020, "Green Brand: An Integrated Conceptual Framework," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 117-134, November.
• Flaviu Doru NEAGA, 2020, "Research Regarding The Perception Of The Inhabitants Of Salaj County Concerning The Regional Touristic Developement," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 162-180, November.
• Elisabete SILVA & Hugo SOARES & José Duarte SANTOS & Fernando ALMEIDA, 2020, "THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 99-116, November.
• Ph.D Student Maria-Alexandra Calinoiu, 2020, "Strategies To Promote A Brand To Adapt The New Generations Of Consumption," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 34, pages 64-74, April.