Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2016

• Dia Zeglat & Fayiz Shrafat & Ziad Al-Smadi, 2016, "The Impact of the E-Service Quality of Online Databases on Users’ Behavioral Intentions: A Perspective of Postgraduate Students," International Review of Management and Marketing, Econjournals, volume 6, issue 1, pages 1-10.
• Abraham Gyamfi Ababio & Emmanuel Erastus Yamoah, 2016, "Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students," International Review of Management and Marketing, Econjournals, volume 6, issue 1, pages 11-15.
• See Kwong Goh & Inn-Shen Tan & Cheow Sern Vincent Yeo, 2016, "Why do Urban Young Adults Share Online Video Advertisement in Malaysia?," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 283-288.
• Vladimir F. Chepel & Aleksandr A. Nikitin & Mikhail P. Palyanov & Vladislav A. Ovchinnikov & Albina A. Temerbekova, 2016, "The Relevance and Problems of Entrepreneurial Competence Development in Vocational Training System," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 333-338.
• Shouvik Sanyal & Mohammed Wamique Hisam, 2016, "An Analysis of the Impact of Service Quality and Passenger Satisfaction on Passenger Preferences for Airlines: A Study of the Indian Aviation Sector," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 354-357.
• Alfis S. Gayazov & Gulnara F. Zamaletdinova & Artur F. Amirov & Andrey V. Kostryukov & Evgeniya I. Tikhomirova, 2016, "Modern Teaching Tendencies of Critical Thinking Forming of University Students," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 358-363.
• Asad Rehman & Syed Ahsan Jamil, 2016, "Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 376-382.
• Huat Wei Huang & Ernest Cyril de Run & Ernest Cyril de Run & Hiram Ting & Hiram Ting & Huong Sung Colin Ting, 2016, "“Made In China” Products and the Implication of Ethnic Identification Strength," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 631-640.
• See Kwong Goh & Nan Jiang & Pei Leng Tee, 2016, "The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 436-441.
• Vie Ming Tan & Farzana Quoquab & Fauziah Sh. Ahmad & Jihad Mohammad, 2016, "Effect of Self-esteem on Customer Citizenship Behaviors among International University Branch Campus Students," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 467-475.
• Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016, "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 722-730.
• Altaf Hussain & Rosman Md Yusoff & Sajjad Ahmad Banoori & Anwar Khan & Muhammad Asad Khan, 2016, "Enhancing Effectiveness of Employees through Training and Development in the Health Care Department of Khyber Pakhtunkhwa Pakistan: A Literature Review," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 731-737.
• Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad, 2016, "The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 851-856.
• Pebi Kurniawan & Iwan Sidharta, 2016, "SERVQUAL on Brand Image and Relationship Equity," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 866-871.
• Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016, "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 883-890.
• Berta Bekti Retnawati & Nuryakin, 2016, "Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 891-897.
• Naili Farida & Elia Ardyan & Nuryakin, 2016, "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 898-903.
• Svetlana Anatolievna Ashirova & Svetlana Valentinovna Yudina & Yevgeniya Vladimirovna Kabitova & Mouhabbat Sharifovna Garifullina & Natalia Vladimirovna Serikova, 2016, "Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 921-925.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016, "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 935-943.
• Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016, "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 950-957.
• Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu, 2016, "Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 677-682.
• Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016, "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 1026-1033.
• Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016, "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 1034-1038.
• Huda Hudaverdi & Yuliya Yankova, 2016, "Marketing within the Boundaries of Psychology: What Influences the Choice Whether to go for International Education?," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 1066-1073.
• Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016, "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 704-710.
• Vieira, Kelmara Mendes & de Oliveira, Marta Olivia Rovedder & Kunkel, Franciele Inês Reis, 2016, "The Credit Card Use and Debt: Is there a trade-off between compulsive buying and ill-being perception?," Journal of Behavioral and Experimental Finance, Elsevier, volume 10, issue C, pages 75-87, DOI: 10.1016/j.jbef.2016.03.001.
• Daglish, Toby, 2016, "Consumer governance in electricity markets," Energy Economics, Elsevier, volume 56, issue C, pages 326-337, DOI: 10.1016/j.eneco.2016.03.018.
• Chehab, Adham & Liu, Jeanny & Xiao, Yibo, 2016, "More on intangibles: Do stockholders benefit from brand values?," Global Finance Journal, Elsevier, volume 30, issue C, pages 1-9, DOI: 10.1016/j.gfj.2015.12.001.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016, "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 101-112, DOI: 10.1016/j.ijindorg.2015.10.010.
• Richards, Timothy J. & Liaukonyte, Jura & Streletskaya, Nadia A., 2016, "Personalized pricing and price fairness," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 138-153, DOI: 10.1016/j.ijindorg.2015.11.004.
• Perrone, Helena, 2016, "Consumers' quality choices during demand peaks," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 154-162, DOI: 10.1016/j.ijindorg.2015.11.002.
• Ruiz-Aliseda, Francisco, 2016, "When do switching costs make markets more or less competitive?," International Journal of Industrial Organization, Elsevier, volume 47, issue C, pages 121-151, DOI: 10.1016/j.ijindorg.2016.04.002.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016, "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, volume 69, issue 10, pages 4321-4330, DOI: 10.1016/j.jbusres.2016.04.006.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016, "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, volume 128, issue C, pages 14-34, DOI: 10.1016/j.jebo.2016.04.017.
• Alonso, Ricardo & Câmara, Odilon, 2016, "Bayesian persuasion with heterogeneous priors," Journal of Economic Theory, Elsevier, volume 165, issue C, pages 672-706, DOI: 10.1016/j.jet.2016.07.006.
• Busch, Gesa & Spiller, Achim, 2016, "Farmer share and fair distribution in food chains from a consumer’s perspective," Journal of Economic Psychology, Elsevier, volume 55, issue C, pages 149-158, DOI: 10.1016/j.joep.2016.03.007.
• Gerpott, Torsten J. & Schneider, Christina, 2016, "Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 65, issue C, pages 135-145, DOI: 10.1016/j.socec.2016.07.003.
• Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016, "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, volume 57, issue C, pages 323-333, DOI: 10.1016/j.tourman.2016.06.016.
• Inci VARINLI & Nur BASYAZICIOGLU, 2016, "Facebook’ta Pazarlama Uygulamalarina Yonelik Tuketici Tutumlarinin Path Analizi Ile Incelenmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 109-119, DOI: 10.21121/eab.2016119957.
• Tugba KILICER & Elif BOYRAZ & Adem TUZEMEN, 2016, "Kadin, Erkek, Ya Da? Hediye Satin Alma Davranisinda Cinsiyet Kimligi Rolunun Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 121-133, DOI: 10.21121/eab.2016119958.
• Yener GIRISKEN & Caner GIRAY, 2016, "Vodafone’un Marka Kisiligi: BesIktas Taraftari, Rakip Takim Taraftarlari ve Takim Tutmayanlarin Algilarindaki Fark Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 65-78, DOI: 10.21121/eab.2016119954.
• Nilay ASKIN & Ilayda IPEK, 2016, "Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 16, issue 1, pages 79-94, DOI: 10.21121/eab.2016116585.

2015

• Neringa Ivanauskiene & Vilte Auruskeviciene & Lineta Ramoniene & Vida Skudiene, 2015, "THE RELATIONSHIP AMONG E-MARKETING STRATEGY AND SUCCESS OF INTERNATIONALIZATION PROCESS OF THE SMEs IN EMERGING ECONOMIES," European Journal of Business and Economics, Central Bohemia University, volume 10, issue 2, pages 6851:10-685, January, DOI: 10.12955/ejbe.v10i2.685.
• Sanja Bijakšić & Brano Markić & Arnela Bevanda, 2015, "Attitudes And Opinions Of Young Population On The Concept Of The Internet As A Form Of Integrated Marketing Communication," European Journal of Business and Economics, Central Bohemia University, volume 10, issue 2, pages 6881:10-688, January, DOI: 10.12955/ejbe.v10i2.688.
• Chaminda Karunaratna, 2015, "Propensity To Customer Switching: A Review On Apparel Stores," European Journal of Business and Economics, Central Bohemia University, volume 10, issue 2, pages 6951:10-695, January, DOI: 10.12955/ejbe.v10i2.695.
• Kamila Peszko, 2015, "The Consumer As A Source Of Marketing Information In The Information Society," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 361-367, September, DOI: 10.12955/cbup.v3.625.
• Jakub Zilincan, 2015, "Search Engine Optimization," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 506-510, September, DOI: 10.12955/cbup.v3.645.
• Jos Jansen, 2015, "A Note on Quality Disclosure and Competition," Economics Working Papers, Department of Economics and Business Economics, Aarhus University, number 2015-15, Aug.
• Heiko Karle & Georg Kirchsteiger & Martin Peitz, 2015, "Loss Aversion and Consumption Choice: Theory and Experimental Evidence," American Economic Journal: Microeconomics, American Economic Association, volume 7, issue 2, pages 101-120, May.
• Bart J. Bronnenberg & Paul B. Ellickson, 2015, "Adolescence and the Path to Maturity in Global Retail," Journal of Economic Perspectives, American Economic Association, volume 29, issue 4, pages 113-134, Fall.
• Ioana-Nicoleta Abrudan & Ioan Plaias & Dan-Cristian Dabija, 2015, "The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 39, pages 536-536, May.
• Mirela Octavia Sirbu & Andreea Simona Saseanu & Simona Ioana Ghita, 2015, "Consumers` perception on the use of innovative technologies in creating store atmosphere," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 39, pages 567-567, May.
• Laurentiu-Dan Anghel & Diana Maria Vrânceanu & Alina Filip & Claudia Elena Tuclea, 2015, "The impact of innovative commercial technologies on students’ behaviour of an economic university," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 39, pages 600-600, May.
• Ádám Novotny & Lóránt Dávid & Hajnalka Csáfor, 2015, "Applying RFID technology in the retail industry – benefits and concerns from the consumer’s perspective," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 39, pages 615-615, May.
• Nikola Milicevic & Aleksandar Grubor, 2015, "The effect of backroom size on retail product availability – operational and technological solutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 39, pages 661-661, May.
• Daniel Serbanica & Violeta Radulescu & Anca Francisca Cruceru, 2015, "The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 1011-1011, August.
• Juraj Cheben & Drahoslav Lancaric & Radovan Savov & Marián Tóth, 2015, "Towards Sustainable Marketing: Strategy in Slovak Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 855-855, August.
• Catalina Sitnikov & Laura Vasilescu & Radu Ogarca & Sorin Tudor, 2015, "Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 909-909, August.
• Gheorghe Epuran & Lavinia Dovleac & Ioana Simona Ivasciuc & Bianca Tescasiu, 2015, "Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 927-927, August.
• Cristian Valentin Hapenciuc & Florina Pînzaru & Elena-Madalina Vatamanescu & Pavel Stanciu, 2015, "Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 938-938, August.
• Adriana Calu & Costel Negrei & Daniela Artemisa Calu & Viorel Avram, 2015, "Reporting of Non-Financial Performance Indicators – a Useful Tool for a Sustainable Marketing Strategy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 977-977, August.
• Marian Siminica & Liviu Craciun & Adina Dinu, 2015, "The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 994-994, August.
• Bogdan Georgescu, 2015, "Pricing Strategy in Services - Pricing Strategies in Transport Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 104-108, July.
• Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu, 2015, "Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 109-114, July.
• Claudiu-Cătălin Munteanu, 2015, "Brand Extensions Differentiation: Implications for Strategy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 115-119, July.
• Bistra Vassileva & Adriyana Miteva, 2015, "Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 120-129, July.
• Michael Sturm, 2015, "Business Development Characteristics: Findings from Literature," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 130-137, July.
• Stefan-Alexandru Catana & Victor Constantinescu, 2015, "Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 185-191, July.
• Ionela – Valeria POPESCU, 2015, "Brand: a Simple Name or a Criterion in Purchasing Decisions?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 192-199, July.
• Razvan Zaharia & Rodica Milena Zaharia, 2015, "Psychology of Luxury Goods Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 200-208, July.
• Narcis-Alexandru Bozga, 2015, "Consumers Behavior Features Upon the Organic Products in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 209-217, July.
• Jolanta Tkaczyk, 2015, "Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 21-28, July.
• Carmen Balan, 2015, "Marketing Trends in the Online Retailing of Books in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 218-226, July.
• Daniel Moise, 2015, "Events Marketing 4-D Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 227-232, July.
• Chukwuka Ododo & Gary Mulholland & Jason Turner, 2015, "Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 241-251, July.
• Egehan Ozkan & Dilaver Tengilimoğlu & Pelin Yilik, 2015, "The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 252-260, July.
• Jari Salo, 2015, "Mobile Game Advertising Recall in Pre- and Post-Game Experience," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 261-273, July.
• Daniela Gracan & Marina Barkidija, 2015, "Green Business for Green Meetings (Case Study: Opatija Kongress Hotels)," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 274-280, July.
• Camelia Kailani & Narcisa Ciobotar, 2015, "Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 281-287, July.
• Emilian Cristian Irimescu, 2015, "Business Development Challenges for Security Industry – The Classical Market and The New Technology Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 288-294, July.
• Lucian-Florin Onișor, 2015, "Marketing and Business Development between Idea, Scientific Discovery and Innovation," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 29-39, July.
• Edmir Kuazaqui, 2015, "Public Relations as an Exposure Tool for the Management," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 295-303, July.
• Dan Mitrea, 2015, "Marketing Research thought Near Filed Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 322-328, July.
• Radu Ioan MOGOS, 2015, "A Multi-Agent Technology Based Platform for Marketing Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 329-337, July.
• Katarzyna Rupik, 2015, "Customer Engagement Behaviour in the Fashion Industry," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 338-346, July.
• Adriana Emilia Robu (Percă-Robu), 2015, "A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 347-358, July.
• Luca Marinelli & Gian Luca Gregori, 2015, "New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 393-399, July.
• Sutthipong Meeyai, 2015, "Modeling Store Patronage: A Systematic Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 40-48, July.
• Derek Ong Lai Teik & Terrance Chiang Tong Seng & Amanda Pung Xin-Yi, 2015, "To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 49-56, July.
• Federico Guillermo Topolansky Barbe & Andrea Fujarczuk & Magdalena Maria Gonzalez Triay, 2015, "Would the Niagara Region Benefit from Specialising in Riesling?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 57-67, July.
• Milind Fadnavis, 2015, "Redefining 'The Rich'," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 68-74, July.
• Debra Riley & Peter Martins da Silva & Sabrina Behr, 2015, "The Impact of Packaging Design on Health Product Perceptions," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 81-89, July.
• Jolita Vveinhardt & Egle Stonkute, 2015, "Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-20, July.
• Corina Larisa Bunghez, 2015, "Space Tourism Market Analysis. Current Situation and Future Trends," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 97-103, July.
• Yonezawa, Koichi & Richards, Timothy J., , "Competitive Package Size Decisions," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205287, DOI: 10.22004/ag.econ.205287.
• Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015, "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205386, DOI: 10.22004/ag.econ.205386.
• Ellison, Brenna & Kirwan, Barrett & Nepal, Atul, , "Consumers' Willingness to Pay for Bioplastic Plant Containers: An Experimental Auction Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205670, DOI: 10.22004/ag.econ.205670.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, , "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205800, DOI: 10.22004/ag.econ.205800.
• Seitz, Carolin Claudia & Roosen, Jutta, 2015, "From Global to Local? The Power of Domestic Markets," 145th Seminar, April 14-15, 2015, Parma, Italy, European Association of Agricultural Economists, number 200158, Apr, DOI: 10.22004/ag.econ.200158.
• Calvo-Dopico, D., 2015, "Implantación de la trazabilidad y su relación con la calidad: marco conceptual y retos estratégicos. Aplicación al sector pesquero," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 15, issue 01, DOI: 10.22004/ag.econ.211282.
• Dominic, Theresia & Theuvsen, Ludwig, 2015, "The Impact of External and Internal Factors on Strategic Management Practices of Agribusiness Firms in Tanzania," GlobalFood Discussion Papers, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development, number 197072, Jan, DOI: 10.22004/ag.econ.197072.
• Dominic, Theresia & Theuvsen, Ludwig, 2015, "Agribusiness Firm Resources and Performance: The Mediating Role of Strategic Management Practices," GlobalFood Discussion Papers, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development, number 200324, Mar, DOI: 10.22004/ag.econ.200324.
• Csatáriné Dogi, Ilona, 2015, "Fogyasztói Etnocentrizmust Befolyásoló Tényezők Vizsgálata – Szakirodalmi Áttekintés," Journal of Central European Green Innovation, Karoly Robert University College, volume 3, issue 3, pages 1-7, DOI: 10.22004/ag.econ.206647.
• Ifjú, Laura & Szilbek, Katalin & Verdes, Tamás, 2015, "A Sárospataki Járás Elemzése Turizmus A Fejlődés Szolgálatában," Journal of Central European Green Innovation, Karoly Robert University College, volume 3, issue 3, pages 1-19, DOI: 10.22004/ag.econ.206650.
• Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry, 2015, "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 Conference, August 9-14, 2015, Milan, Italy, International Association of Agricultural Economists, number 211823, DOI: 10.22004/ag.econ.211823.
• Veljković, Saša & Stojanović, Žaklina & Filipović, Jelena, 2015, "Attitudes Toward Farm Animals Welfare And Consumer’S Buying Intentions - Case Of Serbia," Economics of Agriculture, Institute of Agricultural Economics, volume 62, issue 01, pages 1-19, March, DOI: 10.22004/ag.econ.200512.
• Dalibor, Dončić & Nenad, Perić & Radivoj, Prodanović, 2015, "Holistic Marketing In The Function Of Competitiveness Of The Apple Producers In Bosnia And Herzegovina," Economics of Agriculture, Institute of Agricultural Economics, volume 62, issue 2, pages 1-15, June, DOI: 10.22004/ag.econ.206919.
• Mitić, Sanja & Gligorijević, Mirjana, 2015, "Consumers’ Attitudes, Knowledge And Consumption Of Products With Nutrition And Health Claims," Economics of Agriculture, Institute of Agricultural Economics, volume 62, issue 2, pages 1-18, June, DOI: 10.22004/ag.econ.206921.
• Pavlović, Nataša & Medić, Sandra & Tešić, Aleksandra, 2015, "Relations, Interactions And Networks Of Cultural Tourism Stakeholders In Rural Areas Of Vojvodina," Economics of Agriculture, Institute of Agricultural Economics, volume 62, issue 2, pages 1-15, June, DOI: 10.22004/ag.econ.206930.
• Costa, Sandrine & Hérault-Fournier, Catherine & Sirieix, Lucie, 2015, "Rôle de la proximité et de l'identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution," Working Papers MOISA, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France, number 211039, DOI: 10.22004/ag.econ.211039.
• Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015, "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, volume 40, issue 2, pages 1-24, May, DOI: 10.22004/ag.econ.206591.
• Simões, Elsa Barbosa & Santos, Ana Cristina Agulheiro & Lucas, Maria Raquel, None, "Qualidade Instrumental e Sensorial de Papaia Produzida em Cabo Verde, e Análise Crítica da Sua Importação," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, volume 53, issue 4, pages 1-16, DOI: 10.22004/ag.econ.232473.
• Joanna Koszela-Kulinska & Rafal Michalski, 2015, "The effects of the anthropological race, gender and location of verbal-pictorial stimuli on the usability of visual information conveyance," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/15/01, Jan, DOI: 10.1007/978-3-319-21006-3_42.
• Jerzy Grobelny & Rafal Michalski, 2015, "The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/15/05, May, DOI: 10.1016/j.chb.2014.10.036.
• Oana TUGULEA, 2015, "Different Web Credibility Assessment As A Result Of One Year Difference In Education. A Study On The Dimensions Of Credibility Of Commercial Presentation Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 16, pages 117-133, December.
• Ion Stancu, 2015, "A New Vision In Sales: Satisfying Customer Needs And Social Responsibility," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 43, pages 163-168.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2015, "Mobile Telecommunications Services And Mobile Health Devices," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 43, pages 123-131.
• Adina Dinu & Tudor Nistorescu, 2015, "Considerations Concerning The E-Tourism Performance In Clisura Dunarii Destination," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 43, pages 189-204.
• Natalita Maria Sperdea & Maria Magdalena Criveanu, 2015, "Particularities Of Organic Products Market In Romania," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 43, pages 63-69.
• Mihaela MANEA, 2015, "Wine Tourism In Western Moldova - To A Future Alsace?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 111-123, May.
• Erika KULCSÁR & PhD Rozalina Zsófia SIMON, 2015, "The Magic Of Dark Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 124-136, May.
• Claudia Maria CACOVEAN, 2015, "Marketing – A Way To Increase The Value Of The Performing Arts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 137-150, May.
• Andrada IACOB, 2015, "Consequences Of Employee’S Customer Orientation In Public Services," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 169-180, May.
• Georgeta-Madalina MEGHISAN, 2015, "Cultural Influences On Pre-Pay Mobile Telecommunications Services Users," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 181-187, May.
• Hyuk KIM, 2015, "Global Public Private Partnership: An Analogical Reasoning Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 188-204, May.
• Dorian-Laurentiu FLOREA, 2015, "A Theory Of Consumer’S Perceived Risk Under The Halo Effect," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 205-215, May.
• Daniela FUNDEANU, 2015, "Model Of Health Tourism Development - Spa Tourism Cluster In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 216-227, May.
• Bogdan BUDICA & Adrian Florin Budica-Iacob, 2015, "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 228-235, May.
• Mandy Loh & Maisarah Ahmad & Suhaila Abdul Kadir & Syed Shah Alam, 2015, "Influence Of Customer Values And Self-Image Congruity On Customer Behavior-Based Crm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 23-44, May.
• Flaviu MEGHISAN, 2015, "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 236-252, May.
• Cristina Maria BALGARADEAN & Raluca BABUT, 2015, "Young People’S Perceptions Towards Sexuality In Advertising," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 63-77, May.
• Lavinia DOVLEAC & Marius BALASESCU & Simona BALASESCU, 2015, "The Perceptions Of Romanian Young Entrepreneurs Regarding The Challenges Of An Innovative Business Environment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 78-91, May.
• Mohammed Belal UDDIN, 2015, "Investigating The Determinants Of Student Academic Performance: A Study On Comilla University," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 259-273, November.
• Lokhman Hakim BIN OSMAN, 2015, "Network Communication Model: Propensity Of Network Inter-Connectivity Based On Types Of Network Relations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 274-294, November.
• Mohammad MASUKUJJAMAN & Chamhuri SIWAR & Reaz MAHMUD & Syed Shah ALAM, 2015, "Banker’S Perception On Green Banking-An Empirical Study On Islamic Banks In Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 295-310, November.
• Ovidiu I. MOISESCU, 2015, "Development And Validation Of A Measurement Scale For Customers’ Perceptions Of Corporate Social Responsibility," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 311-332, November.
• Alexandra-Codruta POPESCU (BÎZOI), 2015, "On The Sustainability Of Fast Fashion Supply Chains – A Comparison Between The Sustainability Of Inditex And H&M’S Supply Chains," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 333-352, November.
• Erika KULCSÁR & Emoke SZABÓ, 2015, "Is The Behaviour Of Banking Services Consumers In Miercurea Ciuc Gender Different?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 382-391, November.
• Lect. Emoke-Szidónia Feder Ph. D., 2015, "Proactive And Reactive Foreign Market Oriented International Ventures: A Comparative Analysis On Performance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 24, pages 123-136, APRIL.
• Cuciurhan Mihaela M.D Student & Asist. Prof. Patricia Bertea Ph. D, 2015, "Search Engine Advertising: To Click Or Not To Click On Sponsored Ads," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 24, pages 85-92, APRIL.
• Zombor Berezvai, 2015, "The pricing strategies of Hungarian food retail chains during the last recession," Acta Oeconomica, Akadémiai Kiadó, Hungary, volume 65, issue 3, pages 393-411, September.
• Radu Ioan MogoÛ & Carmen Acatrinei, 2015, "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-1.
• Claudia Olimpia Moisă, 2015, "The Importance And The Role Of Tourism In The Economic And Social Life Of Alba County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-10.
• Mihai Orzan & Anamaria Catălina Radu & Andra Iuliana Dobrescu & Maria Cristina Mitrică, 2015, "Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-2.
• Silvia Maican, 2015, "The Impact Of Csr On Romanian Consumers' Trust," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-8.
• Alina-Daniela Mihalcea, 2015, "Human Resources And Marketing Mix In Oil&Gas Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-9.
• Ruxandra Lazea & Maria MureÅŸan, 2015, "Romanian Legislation In The Healthcare Services Domain," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 17, pages 1-4.
• Lucian Marina, 2015, "Cultural Participation And Touristic Valorisation Of The Local Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 17, pages 1-5.
• Carmen Adina PaÅŸtiu & Maria MureÅŸan, 2015, "The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 17, pages 1-6.
• Iulia-Maria Apostu, 2015, "Building Brand Awareness In The Medical Travel Market," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 123-135, December.
• Stanley Brunn, 2015, "Philatelic Boosterism: Tourism Stamps Of Small Island States," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 23-52, December.
• Markovic JELICA & Miskovic IVANA & Tomka DRAGICA & Djeri LUKRECIJA & Milosevic SRDJAN, 2015, "Impacts Of Green Marketing Strategies On Benefits Of Hotels: The Case From Serbia," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 7-22, December.
• Timur Keskintürk & Eyüp Çetin, 2015, "A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 3, issue 1, pages 1-6, June, DOI: http://dx.doi.org/10.17093/aj.2015..
• Aysun Kapucugil İkiz & Güzin Özdağoğlu, 2015, "Text Mining as a Supporting Process for VoC Clarification," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 3, issue 1, pages 25-40, June, DOI: http://dx.doi.org/10.17093/aj.2015..
• Karolina Anielak, 2015, "Product placement as a way of promoting on an international scale based on a series of films about James Bond," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 12, pages 217-234, December.
• Toni Djokic & Mario Pepur & Josip Arneric, 2015, "The Impact Of Employee Satisfaction On Customer Satisfaction On The Financial Services Market," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 1, pages 49-79, june.
• Ivan-Damir Anic & Lara Jelenc & Nevija Sebetic, 2015, "Examining Demographic Profile And Purchasing Behaviour Of Buyers Of Organic Food Products In Karlovac County," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 2, pages 367-388, december.
• Matea Matic & Barbara Puh & Vanja Vlahovic, 2015, "Exploring Consumers Purchase Attitudes Towards Natural Cosmetics," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 2, pages 433-448, december.
• Corina Daba-Buzoianu, 2015, "Online Media Coverage Of Environmental Protest In Romania. Rosia Montana Case," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Alina Duduciuc, 2015, "Advertising Brands By Means Of Sounds Symbolism: The Influence Of Vowels On Perceived Brand Characteristics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Ioana Olariu & Bogdan Nichifor, 2015, "A Conceptual Approach On Press Conference," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Monica Patrut, 2015, "Candidates In The Presidential Elections In Romania (2014): The Use Of Social Media In Political Marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Laura Catalina Timiras, 2015, "E-Commerce National Market - Study From The Perspective Of Manifested Demand," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Laura Catalina Timiras & Bogdan Nichifor, 2015, "Landmarks On The Evolution Of E-Commerce In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Luminita Zait, 2015, "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Luminita Zait, 2015, "Quantitative Research On The Concept Of Marketing Assimilation And Operationalization By Local Organizations In Practice," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Cristina Cirtita-Buzoianu, 2015, "Political Communication During The 2014 Presidential Campaign: Online Media Coverage," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Iuliana Petronela Gardan & Daniel Adrian Gardan & Gheorghe Epuran, 2015, "Social Factors Influence From The Perspective Of Dental Healthcare Services Consumers’ Behavior," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Laura Catalina Timiras, 2015, "Some Evolutions Of The Romanian It Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Sergii Illiashenko & Oleg Olefirenko, 2015, "Estimation Of The Innovative Projects Investment Potential At The Machine Builders (Evidence From Llc "Turbomash")," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 1, DOI: 10.30525/2256-0742/2015-1-1-86-90.
• Svitlana Malyuk, 2015, "Methods Of Determination The Interior Potential Of Enterprise In Making Strategical Assortment Decisions," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 1, DOI: 10.30525/2256-0742/2015-1-1-131-136.
• Viktoriia Paziuk, 2015, "Life Cycle Of A Wine Brand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2256-0742/2015-1-2-122-127.
• Alexandra Zbuchea & Rares Mocanu, 2015, "Are Managers Fighting Their Marketers?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu I. Moisescu, 2015, "The Impact Of Perceived Csr On Customer Loyalty In The Personal Care Products Market," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lacramioara Radomir & Ioan Plaias & Voicu-Cosmin Nistor, 2015, "Alternative Measures Of Bank Service Quality: An Extended Review," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Nezihe Figen Ersoy & Medet Yolal & Bulent Batmaz, 2015, "Cosmetic Consumption Of Metropolitan Males In A Developing Country," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Sanja Mitić, 2015, "External Relationships And Marketing Practices In Serbian Firms: The Intangible Capital Perspective," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 60, issue 204, pages 75-104, January –.
• Aleksandar Grubor & Ružica Kovač Žnideršić & Dražen Marić, 2015, "C-2-C Market Relations And Word Of Mouth," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 60, issue 207, pages 117-134, September.
• ȚICHINDELEAN Mihai, 2015, "Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Acquisition And Retention Phase," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 2, pages 161-175.
• TICHINDELEAN Mihai, 2015, "Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Regaining Phase," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 116-124, September.
• BUCUR Luiza Emanuela, 2015, "Characteristics Of Online Banking Products And Services," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 33-46, September.
• CAZACU Lavinia & OPRESCU Alina Elena, 2015, "Healthcare Marketing - A Relational Approach," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 59-72, September.
• O. Loginova & A. Mantovani, 2015, "Information and Online Reviews," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp996, Mar.