Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2015

• Sutthipong Meeyai, 2015, "Modeling Store Patronage: A Systematic Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 40-48, July.
• Derek Ong Lai Teik & Terrance Chiang Tong Seng & Amanda Pung Xin-Yi, 2015, "To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 49-56, July.
• Federico Guillermo Topolansky Barbe & Andrea Fujarczuk & Magdalena Maria Gonzalez Triay, 2015, "Would the Niagara Region Benefit from Specialising in Riesling?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 57-67, July.
• Milind Fadnavis, 2015, "Redefining 'The Rich'," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 68-74, July.
• Debra Riley & Peter Martins da Silva & Sabrina Behr, 2015, "The Impact of Packaging Design on Health Product Perceptions," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 81-89, July.
• Jolita Vveinhardt & Egle Stonkute, 2015, "Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-20, July.
• Corina Larisa Bunghez, 2015, "Space Tourism Market Analysis. Current Situation and Future Trends," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 97-103, July.
• Yonezawa, Koichi & Richards, Timothy J., , "Competitive Package Size Decisions," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205287, DOI: 10.22004/ag.econ.205287.
• Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015, "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205386, DOI: 10.22004/ag.econ.205386.
• Ellison, Brenna & Kirwan, Barrett & Nepal, Atul, , "Consumers' Willingness to Pay for Bioplastic Plant Containers: An Experimental Auction Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205670, DOI: 10.22004/ag.econ.205670.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, , "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205800, DOI: 10.22004/ag.econ.205800.
• Seitz, Carolin Claudia & Roosen, Jutta, 2015, "From Global to Local? The Power of Domestic Markets," 145th Seminar, April 14-15, 2015, Parma, Italy, European Association of Agricultural Economists, number 200158, Apr, DOI: 10.22004/ag.econ.200158.
• Calvo-Dopico, D., 2015, "Implantación de la trazabilidad y su relación con la calidad: marco conceptual y retos estratégicos. Aplicación al sector pesquero," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 15, issue 01, DOI: 10.22004/ag.econ.211282.
• Dominic, Theresia & Theuvsen, Ludwig, 2015, "The Impact of External and Internal Factors on Strategic Management Practices of Agribusiness Firms in Tanzania," GlobalFood Discussion Papers, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development, number 197072, Jan, DOI: 10.22004/ag.econ.197072.
• Dominic, Theresia & Theuvsen, Ludwig, 2015, "Agribusiness Firm Resources and Performance: The Mediating Role of Strategic Management Practices," GlobalFood Discussion Papers, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development, number 200324, Mar, DOI: 10.22004/ag.econ.200324.
• Csatáriné Dogi, Ilona, 2015, "Fogyasztói Etnocentrizmust Befolyásoló Tényezők Vizsgálata – Szakirodalmi Áttekintés," Journal of Central European Green Innovation, Karoly Robert University College, volume 3, issue 3, pages 1-7, DOI: 10.22004/ag.econ.206647.
• Ifjú, Laura & Szilbek, Katalin & Verdes, Tamás, 2015, "A Sárospataki Járás Elemzése Turizmus A Fejlődés Szolgálatában," Journal of Central European Green Innovation, Karoly Robert University College, volume 3, issue 3, pages 1-19, DOI: 10.22004/ag.econ.206650.
• Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry, 2015, "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 Conference, August 9-14, 2015, Milan, Italy, International Association of Agricultural Economists, number 211823, DOI: 10.22004/ag.econ.211823.
• Veljković, Saša & Stojanović, Žaklina & Filipović, Jelena, 2015, "Attitudes Toward Farm Animals Welfare And Consumer’S Buying Intentions - Case Of Serbia," Economics of Agriculture, Institute of Agricultural Economics, volume 62, issue 01, pages 1-19, March, DOI: 10.22004/ag.econ.200512.
• Dalibor, Dončić & Nenad, Perić & Radivoj, Prodanović, 2015, "Holistic Marketing In The Function Of Competitiveness Of The Apple Producers In Bosnia And Herzegovina," Economics of Agriculture, Institute of Agricultural Economics, volume 62, issue 2, pages 1-15, June, DOI: 10.22004/ag.econ.206919.
• Mitić, Sanja & Gligorijević, Mirjana, 2015, "Consumers’ Attitudes, Knowledge And Consumption Of Products With Nutrition And Health Claims," Economics of Agriculture, Institute of Agricultural Economics, volume 62, issue 2, pages 1-18, June, DOI: 10.22004/ag.econ.206921.
• Pavlović, Nataša & Medić, Sandra & Tešić, Aleksandra, 2015, "Relations, Interactions And Networks Of Cultural Tourism Stakeholders In Rural Areas Of Vojvodina," Economics of Agriculture, Institute of Agricultural Economics, volume 62, issue 2, pages 1-15, June, DOI: 10.22004/ag.econ.206930.
• Costa, Sandrine & Hérault-Fournier, Catherine & Sirieix, Lucie, 2015, "Rôle de la proximité et de l'identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution," Working Papers MOISA, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France, number 211039, DOI: 10.22004/ag.econ.211039.
• Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015, "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, volume 40, issue 2, pages 1-24, May, DOI: 10.22004/ag.econ.206591.
• Simões, Elsa Barbosa & Santos, Ana Cristina Agulheiro & Lucas, Maria Raquel, None, "Qualidade Instrumental e Sensorial de Papaia Produzida em Cabo Verde, e Análise Crítica da Sua Importação," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, volume 53, issue 4, pages 1-16, DOI: 10.22004/ag.econ.232473.
• Joanna Koszela-Kulinska & Rafal Michalski, 2015, "The effects of the anthropological race, gender and location of verbal-pictorial stimuli on the usability of visual information conveyance," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/15/01, Jan, DOI: 10.1007/978-3-319-21006-3_42.
• Jerzy Grobelny & Rafal Michalski, 2015, "The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/15/05, May, DOI: 10.1016/j.chb.2014.10.036.
• Oana TUGULEA, 2015, "Different Web Credibility Assessment As A Result Of One Year Difference In Education. A Study On The Dimensions Of Credibility Of Commercial Presentation Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 16, pages 117-133, December.
• Ion Stancu, 2015, "A New Vision In Sales: Satisfying Customer Needs And Social Responsibility," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 43, pages 163-168.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2015, "Mobile Telecommunications Services And Mobile Health Devices," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 43, pages 123-131.
• Adina Dinu & Tudor Nistorescu, 2015, "Considerations Concerning The E-Tourism Performance In Clisura Dunarii Destination," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 43, pages 189-204.
• Natalita Maria Sperdea & Maria Magdalena Criveanu, 2015, "Particularities Of Organic Products Market In Romania," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 43, pages 63-69.
• Mihaela MANEA, 2015, "Wine Tourism In Western Moldova - To A Future Alsace?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 111-123, May.
• Erika KULCSÁR & PhD Rozalina Zsófia SIMON, 2015, "The Magic Of Dark Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 124-136, May.
• Claudia Maria CACOVEAN, 2015, "Marketing – A Way To Increase The Value Of The Performing Arts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 137-150, May.
• Andrada IACOB, 2015, "Consequences Of Employee’S Customer Orientation In Public Services," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 169-180, May.
• Georgeta-Madalina MEGHISAN, 2015, "Cultural Influences On Pre-Pay Mobile Telecommunications Services Users," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 181-187, May.
• Hyuk KIM, 2015, "Global Public Private Partnership: An Analogical Reasoning Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 188-204, May.
• Dorian-Laurentiu FLOREA, 2015, "A Theory Of Consumer’S Perceived Risk Under The Halo Effect," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 205-215, May.
• Daniela FUNDEANU, 2015, "Model Of Health Tourism Development - Spa Tourism Cluster In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 216-227, May.
• Bogdan BUDICA & Adrian Florin Budica-Iacob, 2015, "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 228-235, May.
• Mandy Loh & Maisarah Ahmad & Suhaila Abdul Kadir & Syed Shah Alam, 2015, "Influence Of Customer Values And Self-Image Congruity On Customer Behavior-Based Crm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 23-44, May.
• Flaviu MEGHISAN, 2015, "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 236-252, May.
• Cristina Maria BALGARADEAN & Raluca BABUT, 2015, "Young People’S Perceptions Towards Sexuality In Advertising," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 63-77, May.
• Lavinia DOVLEAC & Marius BALASESCU & Simona BALASESCU, 2015, "The Perceptions Of Romanian Young Entrepreneurs Regarding The Challenges Of An Innovative Business Environment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 78-91, May.
• Mohammed Belal UDDIN, 2015, "Investigating The Determinants Of Student Academic Performance: A Study On Comilla University," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 259-273, November.
• Lokhman Hakim BIN OSMAN, 2015, "Network Communication Model: Propensity Of Network Inter-Connectivity Based On Types Of Network Relations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 274-294, November.
• Mohammad MASUKUJJAMAN & Chamhuri SIWAR & Reaz MAHMUD & Syed Shah ALAM, 2015, "Banker’S Perception On Green Banking-An Empirical Study On Islamic Banks In Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 295-310, November.
• Ovidiu I. MOISESCU, 2015, "Development And Validation Of A Measurement Scale For Customers’ Perceptions Of Corporate Social Responsibility," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 311-332, November.
• Alexandra-Codruta POPESCU (BÎZOI), 2015, "On The Sustainability Of Fast Fashion Supply Chains – A Comparison Between The Sustainability Of Inditex And H&M’S Supply Chains," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 333-352, November.
• Erika KULCSÁR & Emoke SZABÓ, 2015, "Is The Behaviour Of Banking Services Consumers In Miercurea Ciuc Gender Different?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 382-391, November.
• Lect. Emoke-Szidónia Feder Ph. D., 2015, "Proactive And Reactive Foreign Market Oriented International Ventures: A Comparative Analysis On Performance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 24, pages 123-136, APRIL.
• Cuciurhan Mihaela M.D Student & Asist. Prof. Patricia Bertea Ph. D, 2015, "Search Engine Advertising: To Click Or Not To Click On Sponsored Ads," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 24, pages 85-92, APRIL.
• Zombor Berezvai, 2015, "The pricing strategies of Hungarian food retail chains during the last recession," Acta Oeconomica, Akadémiai Kiadó, Hungary, volume 65, issue 3, pages 393-411, September.
• Radu Ioan MogoÛ & Carmen Acatrinei, 2015, "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-1.
• Claudia Olimpia Moisă, 2015, "The Importance And The Role Of Tourism In The Economic And Social Life Of Alba County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-10.
• Mihai Orzan & Anamaria Catălina Radu & Andra Iuliana Dobrescu & Maria Cristina Mitrică, 2015, "Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-2.
• Silvia Maican, 2015, "The Impact Of Csr On Romanian Consumers' Trust," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-8.
• Alina-Daniela Mihalcea, 2015, "Human Resources And Marketing Mix In Oil&Gas Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-9.
• Ruxandra Lazea & Maria MureÅŸan, 2015, "Romanian Legislation In The Healthcare Services Domain," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 17, pages 1-4.
• Lucian Marina, 2015, "Cultural Participation And Touristic Valorisation Of The Local Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 17, pages 1-5.
• Carmen Adina PaÅŸtiu & Maria MureÅŸan, 2015, "The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 17, pages 1-6.
• Iulia-Maria Apostu, 2015, "Building Brand Awareness In The Medical Travel Market," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 123-135, December.
• Stanley Brunn, 2015, "Philatelic Boosterism: Tourism Stamps Of Small Island States," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 23-52, December.
• Markovic JELICA & Miskovic IVANA & Tomka DRAGICA & Djeri LUKRECIJA & Milosevic SRDJAN, 2015, "Impacts Of Green Marketing Strategies On Benefits Of Hotels: The Case From Serbia," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 7-22, December.
• Timur Keskintürk & Eyüp Çetin, 2015, "A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 3, issue 1, pages 1-6, June, DOI: http://dx.doi.org/10.17093/aj.2015..
• Aysun Kapucugil İkiz & Güzin Özdağoğlu, 2015, "Text Mining as a Supporting Process for VoC Clarification," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 3, issue 1, pages 25-40, June, DOI: http://dx.doi.org/10.17093/aj.2015..
• Karolina Anielak, 2015, "Product placement as a way of promoting on an international scale based on a series of films about James Bond," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 12, pages 217-234, December.
• Toni Djokic & Mario Pepur & Josip Arneric, 2015, "The Impact Of Employee Satisfaction On Customer Satisfaction On The Financial Services Market," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 1, pages 49-79, june.
• Ivan-Damir Anic & Lara Jelenc & Nevija Sebetic, 2015, "Examining Demographic Profile And Purchasing Behaviour Of Buyers Of Organic Food Products In Karlovac County," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 2, pages 367-388, december.
• Matea Matic & Barbara Puh & Vanja Vlahovic, 2015, "Exploring Consumers Purchase Attitudes Towards Natural Cosmetics," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 2, pages 433-448, december.
• Corina Daba-Buzoianu, 2015, "Online Media Coverage Of Environmental Protest In Romania. Rosia Montana Case," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Alina Duduciuc, 2015, "Advertising Brands By Means Of Sounds Symbolism: The Influence Of Vowels On Perceived Brand Characteristics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Ioana Olariu & Bogdan Nichifor, 2015, "A Conceptual Approach On Press Conference," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Monica Patrut, 2015, "Candidates In The Presidential Elections In Romania (2014): The Use Of Social Media In Political Marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Laura Catalina Timiras, 2015, "E-Commerce National Market - Study From The Perspective Of Manifested Demand," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Laura Catalina Timiras & Bogdan Nichifor, 2015, "Landmarks On The Evolution Of E-Commerce In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Luminita Zait, 2015, "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Luminita Zait, 2015, "Quantitative Research On The Concept Of Marketing Assimilation And Operationalization By Local Organizations In Practice," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Cristina Cirtita-Buzoianu, 2015, "Political Communication During The 2014 Presidential Campaign: Online Media Coverage," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Iuliana Petronela Gardan & Daniel Adrian Gardan & Gheorghe Epuran, 2015, "Social Factors Influence From The Perspective Of Dental Healthcare Services Consumers’ Behavior," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Laura Catalina Timiras, 2015, "Some Evolutions Of The Romanian It Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Sergii Illiashenko & Oleg Olefirenko, 2015, "Estimation Of The Innovative Projects Investment Potential At The Machine Builders (Evidence From Llc "Turbomash")," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 1, DOI: 10.30525/2256-0742/2015-1-1-86-90.
• Svitlana Malyuk, 2015, "Methods Of Determination The Interior Potential Of Enterprise In Making Strategical Assortment Decisions," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 1, DOI: 10.30525/2256-0742/2015-1-1-131-136.
• Viktoriia Paziuk, 2015, "Life Cycle Of A Wine Brand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2256-0742/2015-1-2-122-127.
• Alexandra Zbuchea & Rares Mocanu, 2015, "Are Managers Fighting Their Marketers?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu I. Moisescu, 2015, "The Impact Of Perceived Csr On Customer Loyalty In The Personal Care Products Market," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lacramioara Radomir & Ioan Plaias & Voicu-Cosmin Nistor, 2015, "Alternative Measures Of Bank Service Quality: An Extended Review," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Nezihe Figen Ersoy & Medet Yolal & Bulent Batmaz, 2015, "Cosmetic Consumption Of Metropolitan Males In A Developing Country," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Sanja Mitić, 2015, "External Relationships And Marketing Practices In Serbian Firms: The Intangible Capital Perspective," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 60, issue 204, pages 75-104, January –.
• Aleksandar Grubor & Ružica Kovač Žnideršić & Dražen Marić, 2015, "C-2-C Market Relations And Word Of Mouth," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 60, issue 207, pages 117-134, September.
• ȚICHINDELEAN Mihai, 2015, "Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Acquisition And Retention Phase," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 2, pages 161-175.
• TICHINDELEAN Mihai, 2015, "Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Regaining Phase," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 116-124, September.
• BUCUR Luiza Emanuela, 2015, "Characteristics Of Online Banking Products And Services," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 33-46, September.
• CAZACU Lavinia & OPRESCU Alina Elena, 2015, "Healthcare Marketing - A Relational Approach," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 59-72, September.
• O. Loginova & A. Mantovani, 2015, "Information and Online Reviews," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp996, Mar.
• Mihaela, ASANDEI, 2015, "Focus Group Interviews About The City Brand - An Explorative Study In The City Marketing Of Pite?Ti," Management Strategies Journal, Constantin Brancoveanu University, volume 30, issue 4, pages 54-60.
• Henrik Egbert & Matthias Greiff & Kreshnik Xhangolli, 2015, "Pay What You Want (PWYW) pricing ex post consumption: a sales strategy for experience goods," Journal of Innovation Economics, De Boeck Université, volume 0, issue 1, pages 249-264.
• Andrew Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2015, "The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs," Working Papers, Canadian Centre for Health Economics, number 150007, Jun.
• Carson, RT & Louviere, JJ, 2015, "Statistical properties of consideration sets," University of California at San Diego, Economics Working Paper Series, Department of Economics, UC San Diego, number qt3kk0q2dj, Jan.
• Paulina Solórzano Salgado & Luis Rodrigo Valencia Pérez, 2015, "Realidad aumentada como herramienta de innovación dentro del proceso de venta de las Pymes," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 1, issue 1, pages 45-59, july.
• Constantin SASU & Marius Sorin DANGĂ, 2015, "Voters Decide. Classical Models Of Electoral Behavior," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 33, pages 71-80, April.
• Florin-Alexandru LUCA & Dumitru FILIPEANU & Mihaela CANANAU, 2015, "Marketing And Advertising Ethics," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 34, pages 479-484, November.
• Florin-Alexandru LUCA & Constantin SASU & Geanina BUBĂSCU-MOSCALU, 2015, "Banner Ad, The Tool Of Persuasion In E-Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 34, pages 485-492, November.
• Roxana-Denisa STOENESCU & Gabriela CĂPĂȚÎNĂ, 2015, "Country-Of-Origin Effects On Purchasing Domestic Products: The Case Of Romania," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-42, June.
• Ionela-Valeria POPESCU & Valerică OLTEANU & Cătălin Valeriu CURMEI, 2015, "The Role Of Nation Branding In The Development Of Entrepreneurship In Tourism," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-150, December.
• Emanuela Maria AVRAM, 2015, "The Importance Of Online Communication In Higher Education," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 15-21, June.
• Gabriela CĂPĂȚÎNĂ & Roxana-Denisa STOENESCU, 2015, "Marketing Programs For Green Products In Achieving Ecological Sustainability," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 129-134, April.
• Alina-Costina LUCA & Corina Anamaria IOAN & Florin-Alexandru LUCA, 2015, "Economic Crisis Implications On Paediatric Population’S Health," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 317-320, April.
• Ion Gr. IONESCU, 2015, "Modern Forms Of Promotion Of The Tourism Products In A Travel Agency," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 321-328, April.
• Constantin SASU & Geanina Constanța PRAVĂȚ & Florin-Alexandru LUCA, 2015, "Ethics And Advertising," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 513-517, April.
• Magdalena Daniela DINU (POPA), 2015, "Sustainable Agrifood Investment And Its Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 211-216, June.
• Emanuela Maria AVRAM, 2015, "Internal And External Communication In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 273-282, June.
• Alexandru Lucian MIHAI, 2015, "The Sport Marketing Management Model," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 297-303, June.
• Raluca-Mihaela SANDU & Mihaela ABĂLĂESEI, 2015, "Social Media And The Potential Of Weblogs In Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 305-310, June.
• Mihaela ABĂLĂESEI & Raluca-Mihaela SANDU, 2015, "Factors Inlfuencing The Adoption Of Electronic Word Of Mouth," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 117-123, December.
• Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU, 2015, "Promoting Traditional Food Products As Healthy Diet Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 29-36, December.
• Pablo Farías, 2015, "La efectividad de la publicidad oposicional," Estudios Gerenciales, Universidad Icesi.
• Juan Carlos Bustamante, 2015, "Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios," Estudios Gerenciales, Universidad Icesi, volume 31, issue 136, pages 299-309.
• Ezequiel Reficco & Percy Marquina Feldman, 2015, "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 373-382.
• Ana M. Arboleda & Julio C. Alonso, 2015, "El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 403-410.
• Ezequiel Reficco & Percy Marquina Feldman, 2015, "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 373-382.
• Ana M. Arboleda & Julio C. Alonso, 2015, "El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 403-410.
• Juan Carlos Bustamante, 2015, "Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios," Estudios Gerenciales, Universidad Icesi, volume 31, issue 136, pages 299-309.
• Jorge Enrique Garcés Cano, 2015, "Conexiones alienadas entre economía, marketing y globalización," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, volume 34, issue 60, pages 41-94.
• Migdalia Caridad & Mar�a Isabel Castellano & Mar�a Fernanda Hern�ndez, 2015, "Marketing experiencial para la promoción del proceso educativo a nivel de pregrado: un estudio de dos universidades privadas," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, volume 23, issue 2, pages 81-95.
• Jaime Baby Moreno & Juan Fernando Uribe Arango, 2015, "Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente," Revista Ad-Minister, Universidad EAFIT.
• Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015, "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 53-73.
• José Arias-Pérez & Carlos Mario Durango Yepes & Nora Teresa Mill�n L�pez, 2015, "Capacidad de innovación de proceso y desempeno innovador: efecto mediador de la capacidad de innovación de producto," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 75-93.
• Timothy Richards & Stephen Hamilton & Koichi Yonezawa, 2015, "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Working Papers, California Polytechnic State University, Department of Economics, number 1503.
• Miroslaw Bochenek, 2015, "A few remarks on the introduction of the term “marketing” into economic literature," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 14, issue 4, pages 401-413, December, DOI: 10.12775/EiP.2015.026.
• Schmidt, Klaus & Krämer, Florentin & Spann, Martin & Stich, Lucas, 2015, "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10605, May.
• Margarethe Überwimmer & Teresa Gangl & Sophie Wiesinger, 2015, "B2B-Marketing Communication Strategies in CEE," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 11-19.
• Sophie Wiesinger & Pavel Štrach, 2015, "Market Entry Mode Predictors: Evidence from Austrian Companies Targeting Central European Markets," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 2-10.
• Sophie Wiesinger & David Humbarger & Margarethe Überwimmer & Robert Fuereder, 2015, "Austrian Sales Partner Management in CEE Countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 20-28.
• Helena Horáková & Marie Švarcová, 2015, "Marketing situation analysis as a tool for strategic process of marketing managers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 29-38.
• Petra Solarová, 2015, "Customer feedback in retailing: barriers and incentives," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 39-45.
• Anastasii Klimin & Dmitrii Tikhonov & Katsiariyna Izbash, 2015, "Cultural Distinctions between the Countries and Differences in Level of Development of Regions in the Same Country: What It Is More Important for Sales on В2В Markets?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 46-57.
• Andreas Zehetner & Marijan Simek, 2015, "Supplier Selection Criteria and the Role of Emotions: An Exploratory Study in an Upper-Austrian Setting," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 18-33.
• Petra Solarová, 2015, "Customer feedback in retailing: barriers and incentives. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 2-5.
• Lukáš Vartiak, 2015, "Social marketing as a powerful motivational tool for behavioral change," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 34-46.
• Magdaléna Samuhelová & Lucia Šimková, 2015, "Neuromarketing. Introduction. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 47-55.
• Karin Högberg, 2015, "Social Media Marketing in Hotel Organizations and the Process of Creating Value in a Cross-Cultural Environment – an International Case Study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 6-17.
• Alazne Mujika-Alberdi & Juan-José Gibaja-Martíns & Iñaki García-Arrizabalaga, 2015, "Who is at the cutting-edge of market trends? Development of a scale for identifying “Lead-users”," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 38, issue 107, pages 107-122, Agsoto.
• Verónica Rosendo-Ríos & Miguel Martín-Dávila, 2015, "Market orientation in the banking sector: Measuring the key role of salesperson performance," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 38, issue 107, pages 90-95, Agosto.
• Masson, Josselin & Aurier, Philippe, 2015, "Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines," Journal of Wine Economics, Cambridge University Press, volume 10, issue 1, pages 62-74, May.
• Jose G. VARGAS-HERNANDEZ & Rebeca Almanza JIMENEZ, 2015, "Personal Marketing Plan and Its Influence on Employability," Turkish Economic Review, EconSciences Journals, volume 2, issue 2, pages 104-110, June.
• Purva Hegde DESAI & M. Fatima DeSOUZA, 2015, "Severity and Controllability of Service Failures as Perceived by Passengers in Airline Industry," Turkish Economic Review, EconSciences Journals, volume 2, issue 3, pages 186-195, September.
• Gökhan AYDIN, 2015, "Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation," Turkish Economic Review, EconSciences Journals, volume 2, issue 3, pages 196-202, September.
• Salih YILDIZ & Emel YILDIZ, 2015, "Service Quality Evaluation of Restaurants Using The Ahp And Topsis Method," Journal of Social and Administrative Sciences, EconSciences Journals, volume 2, issue 2, pages 53-61, June.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, EconSciences Journals, volume 2, issue 3, pages 108-131, September.
• K. Sudhir & Ishani Tewari, 2015, "Long Term Effects of "Prosperity in Youth" on Consumption: Evidence from China," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2025, Oct.
• K. Sudhir & Ishani Tewari, 2015, "Long Term Effects of Experience During Youth: Evidence From Consumptions in China," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2025R, Oct, revised Mar 2016.
• Dimitar Kolev,, 2015, "Sharing and disclosure of informal consumer information (A cross-cultural study of India and Bulgaria)," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 118, issue 1, pages 151-186, April.
• Tina Vukasović & Nives Mikulić, 2015, "Inicijalno definiranje ponude proizvoda kroz zadovoljstvo potrošača," Journal of Innovative Business and Management, DOBA Faculty, volume 7, issue 1.
• Yang, Cathy L & Toubia, Olivier & de Jong, Martijn G, 2015, "Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments," HEC Research Papers Series, HEC Paris, number 1114, Oct.
• Klaudia Kurajdova & Janka Táborecka-Petrovicova, 2015, "Literature Review on Factors Influencing Milk Purchase Behaviour," International Review of Management and Marketing, Econjournals, volume 5, issue 1, pages 9-25.
• Melissa Li Sa Liow & Yeow Kim Chai, 2015, "Branding Orientation in the Accommodation Industry," International Review of Management and Marketing, Econjournals, volume 5, issue 2, pages 61-72.
• Syedah Shan E. Ahmad, 2015, "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, volume 5, issue 3, pages 114-121.
• Munawwer Husain, 2015, "The Role of Brand Loyalty: The Case Study of Telekom Malaysia," International Review of Management and Marketing, Econjournals, volume 5, issue 3, pages 173-179.
• Banu Külter Demirgüneþ, 2015, "Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More," International Review of Management and Marketing, Econjournals, volume 5, issue 4, pages 211-220.
• Hervas-Drane, Andres, 2015, "Recommended for you: The effect of word of mouth on sales concentration," International Journal of Research in Marketing, Elsevier, volume 32, issue 2, pages 207-218, DOI: 10.1016/j.ijresmar.2015.02.005.
• Li, Jia & Moul, Charles C., 2015, "Who should handle retail? Vertical contracts, customer service, and social welfare in a Chinese mobile phone market," International Journal of Industrial Organization, Elsevier, volume 39, issue C, pages 29-43, DOI: 10.1016/j.ijindorg.2015.01.001.
• Caulkins, Jonathan P. & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea, 2015, "Capital stock management during a recession that freezes credit markets," Journal of Economic Behavior & Organization, Elsevier, volume 116, issue C, pages 1-14, DOI: 10.1016/j.jebo.2015.02.023.
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2015, "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany," Food Policy, Elsevier, volume 52, issue C, pages 84-91, DOI: 10.1016/j.foodpol.2014.06.011.
• Scheibehenne, Benjamin & von Helversen, Bettina & Rieskamp, Jörg, 2015, "Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared," Journal of Economic Psychology, Elsevier, volume 46, issue C, pages 39-50, DOI: 10.1016/j.joep.2014.11.006.
• Mittal, Banwari, 2015, "Self-concept clarity: Exploring its role in consumer behavior," Journal of Economic Psychology, Elsevier, volume 46, issue C, pages 98-110, DOI: 10.1016/j.joep.2014.11.003.
• Horváth, Csilla & Büttner, Oliver B. & Belei, Nina & Adıgüzel, Feray, 2015, "Balancing the balance: Self-control mechanisms and compulsive buying," Journal of Economic Psychology, Elsevier, volume 49, issue C, pages 120-132, DOI: 10.1016/j.joep.2015.05.004.
• Kim, Chankon & Yang, Zhiyong & Lee, Hanjoon, 2015, "Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context," Journal of Economic Psychology, Elsevier, volume 49, issue C, pages 15-33, DOI: 10.1016/j.joep.2015.03.006.
• Heidenreich, Sven & Kraemer, Tobias, 2015, "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, volume 51, issue C, pages 134-151, DOI: 10.1016/j.joep.2015.09.003.
• Frank, Björn & Enkawa, Takao & Schvaneveldt, Shane J., 2015, "The role of individualism vs. collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values," Journal of Economic Psychology, Elsevier, volume 51, issue C, pages 261-278, DOI: 10.1016/j.joep.2015.08.008.
• Panou, Konstantinos & Kapros, Seraphim & Polydoropoulou, Amalia, 2015, "How service bundling can increase the competitiveness of low market share transportation services," Research in Transportation Economics, Elsevier, volume 49, issue C, pages 22-35, DOI: 10.1016/j.retrec.2015.04.003.
• Schröder, Marina & Lüer, Annemarie & Sadrieh, Abdolkarim, 2015, "Pay-what-you-want or mark-off-your-own-price – A framing effect in customer-selected pricing," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 57, issue C, pages 200-204, DOI: 10.1016/j.socec.2014.10.007.
• Hülya Bakirtas & Ibrahim Bakirtas & Mümin Atalay Celik, 2015, "Faydaci ve Hazci Alisveris Degeri ve Tüketici Tatmininin Tüketicinin Davranissal Niyetleri Üzerindeki Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 15, issue 1, pages 91-98.
• Calvo Porral, Cristina & Martínez Fernández, Valentín Alejandro & Juanatey-Boga, Óscar & Lévy Mangín, Jean Pierre, 2015, "Measuring the influence of customer-based store brand equity in the purchase intention," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ortegón Cortázar, Leonardo & Royo Vela, Marcelo, 2015, "Brand image and lexicographic analysis: an application to shopping malls," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Baillon, A., 2015, "Subjective Truths," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2015-063-MKT, May.
• Tomas Sadilek, 2015, "Utilization of Customer Satisfaction Measurement in Czech Tourism," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 81-96.
• Mira Rakic, Beba Rakic, 2015, "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-04, Jan.
• Samuel PD Anantadjaya, Irma M. Nawangwulan, Ignatia Andari Pramesty, Grace Aditya Gunawan, 2015, "Measuring Customers’ Intimacy: Evidence From Indonesian Service-Based Companies," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-02, Jun.
• Andriela Vitiæ-Æetkoviæ, Bojan Krstic, Ivona Jovanoviæ, 2015, "Improving The Tourist Destination Image With Intangible Cultural Heritage: Montenegro As A Case Study," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-02, Jun.
• Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ, 2015, "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-02, Jun.