Research classified by Journal of Economic Literature (JEL) codes
Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing
2019
- Spasskiy Gabriel & Tarasiuk Andrey, 2019, "Research of marketing activity of agrarian enterprises in the context of development of innovation processes," Technology audit and production reserves, 4(48) 2019, Socionet;Technology audit and production reserves, volume 4, issue 4(48), pages 12-18.
- Ching, Andrew T. & Hermosilla, Manuel & Liu, Qiang, 2019, "Structural Models of the Prescription Drug Market," Foundations and Trends(R) in Marketing, now publishers, volume 13, issue 1, pages 1-1–76, December, DOI: 10.1561/1700000050.
- Martin, Ingrid M. & Stewart, David W., 2019, "The Impact of Risk Communication on Consumption and Consumer Well-Being," Foundations and Trends(R) in Marketing, now publishers, volume 12, issue 3, pages 167-277, June, DOI: 10.1561/1700000051.
- Arnould, Eric & Press, Melea & Salminen, Emma & Tillotson, Jack S., 2019, "Consumer Culture Theory: Development, Critique, Application and Prospects," Foundations and Trends(R) in Marketing, now publishers, volume 12, issue 2, pages 80-166, April, DOI: 10.1561/1700000052.
- Baumgartner, Hans & Weijters, Bert, 2019, "Measurement in Marketing," Foundations and Trends(R) in Marketing, now publishers, volume 12, issue 4, pages 278–400-2, December, DOI: 10.1561/1700000058.
- Iacobucci, Dawn, 2019, "Structural Models of the Prescription Drug Market," Foundations and Trends(R) in Marketing, now publishers, volume 13, issue 2-4, pages 1-77–529, December, DOI: 10.1561/1700000060.
- Georgi Zabunov, 2019, "Possibilities for Expanding the Use of Means-End Chains," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 360-369, September.
- Galina Mladenova, 2019, "Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 641-654, December.
- Antonia Delistavrou & Irene Tilikidou, 2019, "Important Referents and Post-Materialist Values Guide Intentions to Boycott," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 69-98, December.
- Krasimir Marinov, 2019, "The Strategic Orientation of Companies as a Success Factor of Product Innovation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 39-48, September.
- Plamen Sredkov, 2019, "The Subject’s Ways of Influencing the Object of Manipulation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 111-124, December.
- Jana Rybanska & Ludmila Nagyova & Filip Tkac, 2019, "Selected Psychological Factors As Predictors Of Consumer Choice In The Milk Product Market," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 14, issue 3, pages 287-298, September, DOI: https://doi.org/10.31648/oej.4376.
- Barbara Kucharska, 2019, "Food In Retailers' Commercial Offer - Possibilities Of Building Relationships With Consumers," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 14, issue 3, pages 313-324, September, DOI: https://doi.org/10.31648/oej.4375.
- TOADER Monica Ioana & FILIP (CROITORU) Adriana Ioana & GEORGESCU Diana-Nicoleta & TODRICAN (ROSCA) Mihaela Gabriela, 2019, "Know-How Present Status Of Insurances Domain From The Perspective Of Managerial Accounting," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 194-202, July.
- MUDURA Lioara Mariana & MEȘTER Liana-Eugenia & BODOG Simona-Aurelia, 2019, "The Social Economy And The Legislative Environment. Case Study: Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 286-290, July.
- BENŢE Corneliu & DROJ Laurenţiu, 2019, "Service Quality And Customer Satisfatction In Cec Bank," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 103-108, December.
- CSAPO Zsolt & PENTEK Adam & CSAPONE RISKO Tunde, 2019, "Perception And Acceptance Of Goat Cheese In Comparision With Sheep And Cow Cheese €“ An Empirical Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 248-260, December.
- RUSE Ana Valentina & CRISTEA Maria Adelina & CIOBANU Oana Maria & ROMAN Polixenia Aurora, 2019, "Decision Making Factors In Purchasing The Analgesics Brands On Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 321-329, December.
- Stefano DellaVigna & Matthew Gentzkow, 2019, "Uniform Pricing in U.S. Retail Chains," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 134, issue 4, pages 2011-2084.
- Adriana Ștefan (Matei), 2019, "Development of Romanian Balneo Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 316-320, August.
- Adriana Manolică & Teodora Roman & Alina Ioana Roman, 2019, "Like It or Not: Facebook Advertising Triggers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 450-456, August.
- Sergiu Vlad Stan, 2019, "Sports Branding – A Complex Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 533-539, August.
- Elda Marzai (Abliz), 2019, "Customers’ Perception about Bancassurance in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 310-315, December.
- Codruța Adina Băltescu, 2019, "Tourist Guide Role and Performance – Element of Visiting Experience at a Tourism Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 421-425, December.
- Codruța Adina Băltescu, 2019, "An Assessment of Online Travel Shopping Among Young People," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 426-430, December.
- Raluca-Giorgiana Chivu & Otilia-Elena Platon, 2019, "Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 447-453, December.
- Mariana Jugănaru & Ion Dănuț Jugănaru, 2019, "Marketing Activities in the Early Existence of Mamaia Touristic Resort," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 509-514, December.
- Adriana Manolică & Nicoleta-Roxana Gheța & Eliza-Iuliana Hopșa, 2019, "Assertive and Non-assertive Consumer Behavior Styles in Relation with Advertising Appeals," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 519-527, December.
- Liviu Valentin Vlăducu, 2019, "Marketing Strategies in the Field of Electricity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 607-613, December.
- Alexandra Zaif & Alina Elena Cerchia, 2019, "Integrating Online Marketing Strategies in B2B Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 614-620, December.
- Monica-Ioana Toader & Adriana-Ioana Filip (Croitoru) & Diana-Nicoleta Georgescu, 2019, "General Consideration Regarding the Insurance Field in the Financial Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 916-920, December.
- Sonia San-MartÃn & Nadia Jiménez, 2019, "¿Qué ocurre cuando viajamos en grupo? Análisis de la situación del estudio del turismo grupal," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1901, Jan, revised Jan 2019.
- Samanta Pérez-SantamarÃa & Mercedes Martos-Partal & à lvaro Garrido Morgado, 2019, "Efecto moderador de la imagen de marca de fabricante y de distribuidor sobre el valor de marca y el precio relativo de fabricantes duales," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1903, May, revised May 2019.
- Pedro Canales Ronda & Asunción Hernández Fernández, 2019, "Actividad deportiva, hábitos alimenticios y packaging de los alimentos. Análisis exploratorio en adolescentes," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1906, Oct, revised Oct 2019.
- Neme-Chaves, Samir Ricardo & Rodríguez-González, Liliana Yamile, 2019, "Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 28, issue 1, pages 364-380, December.
- Joachim Heinzel, 2019, "Bundling in a Distribution Channel with Retail Competition," Working Papers CIE, Paderborn University, CIE Center for International Economics, number 120, Jun.
- Mateusz Kaleta, 2019, "Decyzje konsumentow a zalozenia ekonomii behawioralnej
[Consumer decisions and behavior economy assumptions]," Catallaxy, Institute of Economic Research, volume 4, issue 1, pages 5-12, June, DOI: 10.24136/cxy.2019.006. - Olena Derevianko, 2019, "Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?," Oeconomia Copernicana, Institute of Economic Research, volume 10, issue 3, pages 511-536, September, DOI: 10.24136/oc.2019.025.
- Abdul Bashiru Jibril & Michael Adu Kwarteng & Christina Appiah-Nimo & Michal Pilik, 2019, "Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market," Oeconomia Copernicana, Institute of Economic Research, volume 10, issue 4, pages 669-688, December, DOI: 10.24136/oc.2019.032.
- Marta Kiss, 2019, "Rebranding and its Impact on Banking Activities – Case Study," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, volume 1, pages 57-64, December.
- Waris, Idrees & Hameed, Irfan, 2019, "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper, University Library of Munich, Germany, number 109612, Oct.
- Shakeel, Sabahat & Karim, Emadul, 2019, "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper, University Library of Munich, Germany, number 110098, Dec.
- Kekezi, Ana, 2019, "Exploration of marketing tools for the promotion of protected areas (Albania)," MPRA Paper, University Library of Munich, Germany, number 117096.
- Jiménez-Castillo, David & Sánchez Fernández, Raquel, 2019, "The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention," MPRA Paper, University Library of Munich, Germany, number 123129, Dec.
- Sánchez Fernández, Raquel & Iniesta-Bonillo, M. Ángeles & Cervera-Taulet, Amparo, 2019, "Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach," MPRA Paper, University Library of Munich, Germany, number 123151.
- Išoraitė, Margarita, 2019, "The Importance of Education in Peace Marketing," MPRA Paper, University Library of Munich, Germany, number 91262, Jan.
- Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019, "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper, University Library of Munich, Germany, number 91360, Jan.
- MITEWU KABAMBA, Alex, 2019, "Modeling and Analysis of Queuing Systems in Banks: (A Case Study of Banque Commerciale du Congo-BCDC/Mbujimayi)," MPRA Paper, University Library of Munich, Germany, number 92579, Mar.
- Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019, "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper, University Library of Munich, Germany, number 92753, Mar.
- Niros, Meletios & Samanta, Irene & Pollalis, Yannis & Niros, Angelica, 2019, "Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece," MPRA Paper, University Library of Munich, Germany, number 92772, Feb, revised 15 Feb 2019.
- Hollenbeck, Brett & Taylor, Wayne, 2019, "Leveraging Loyalty Programs Using Competitor Based Targeting," MPRA Paper, University Library of Munich, Germany, number 92900.
- Iqbal, Saira & Siddiqui, Dr. Danish Ahmed, 2019, "The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan," MPRA Paper, University Library of Munich, Germany, number 93038, Mar, revised 07 Apr 2019.
- Li, Zhen & Yada, Katsutoshi & Zennyo, Yusuke, 2019, "Duration of Price Promotion and Retail Profit: An In-depth Study Based on Point-of-Sale Data," MPRA Paper, University Library of Munich, Germany, number 93047, Mar.
- Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019, "Festivals and destination marketing: An application from Izmir City," MPRA Paper, University Library of Munich, Germany, number 93520, Apr.
- Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019, "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper, University Library of Munich, Germany, number 93526, Apr.
- Chami, Maximilian & Kaminyoge, Gabriel, 2019, "Closed House of Wonders museum: Implications to the tourism of Zanzibar Stone Town, UNESCO World Heritage Site," MPRA Paper, University Library of Munich, Germany, number 93887, Apr.
- Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019, "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," MPRA Paper, University Library of Munich, Germany, number 93898, Apr.
- Aureli, Selena & Del Baldo, Mara, 2019, "The changing role of convention bureaus: An analysis of business models currently adopted by privately owned CBS," MPRA Paper, University Library of Munich, Germany, number 93996, Apr.
- Del Chiappa, Giacomo & Balboni, Bernardo, 2019, "Travellers’ choice of information sources and information channels for domestic trips," MPRA Paper, University Library of Munich, Germany, number 93998, Apr.
- Temperini, Valerio & Gregori, Gian Luca & Pizzichini, Lucia, 2019, "E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study," MPRA Paper, University Library of Munich, Germany, number 94075, Apr.
- Levy, Daniel & Young, Andrew, 2019, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper, University Library of Munich, Germany, number 94148, May.
- Mason, Michela Cesarina & Moretti, Andrea & Raggiotto, Francesco & Paggiaro, Adriano, 2019, "Conceptualizing triathlon sport event travelers’ behavior," MPRA Paper, University Library of Munich, Germany, number 94187, Apr.
- Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper, University Library of Munich, Germany, number 94469, Jun.
- Grin, Mariia, 2019, "Персонал В Ресторанном Бизнесе
[The personnel in restaurant business]," MPRA Paper, University Library of Munich, Germany, number 94490, Jun. - Musaeva, Nazilya, 2019, "Система Отбора Найма Персонала В Сфере Ресторанного Бизнеса
[The selection system of recruitment in the field of restaurant business]," MPRA Paper, University Library of Munich, Germany, number 94493, Jun. - Ogai, Yulia, 2019, "Мотивация Работников Промышленного Предприятия
[Motivation of workers industrial enterprises]," MPRA Paper, University Library of Munich, Germany, number 94496, Jun. - Meltserik, Sofia, 2019, "Особенности формирования резюме при отсутствия опыта работы Features of formation summary with no experience
[Features of formation summary with no experience]," MPRA Paper, University Library of Munich, Germany, number 94509, Jun. - Soomro, Yasir Ali, 2019, "Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values," MPRA Paper, University Library of Munich, Germany, number 95356, Jun.
- Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019, "Pricing Better," MPRA Paper, University Library of Munich, Germany, number 95596, Aug.
- Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019, "Pricing Better," MPRA Paper, University Library of Munich, Germany, number 95654, Aug.
- Daskalopoulou, Irene F., 2019, "Culture and authenticity: regulating shadow economy to foster market growth," MPRA Paper, University Library of Munich, Germany, number 95805, Aug.
- Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper, University Library of Munich, Germany, number 96614, Oct.
- Kadyrov, Timur & Ignatov, Dmitry I., 2019, "Attribution of Customers’ Actions Based on Machine Learning Approach," MPRA Paper, University Library of Munich, Germany, number 97312, Sep, revised 23 Sep 2019.
- ELOUALI, Abdellatif & HAFIDI ALAOUI, Smail & KOUZER, Mustapha & RAHALI, Keltoum, 2019, "Le Marketing Territorial au Maroc, du projet partagé à la stratégie engagée : Cas de la Région Rabat Salé Kénitra (RSK)
[Territorial Marketing in Morocco, from shared project to committed strategy: Case of the Rabat Salé Kénitra region (RSK)]," MPRA Paper, University Library of Munich, Germany, number 97708, Dec. - anand, atul, 2019, "Ingredient mix with recommender systems," MPRA Paper, University Library of Munich, Germany, number 98215, Nov.
- Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2019, "Social media in tourism marketing: Travellers’ attitudes and encounters," MPRA Paper, University Library of Munich, Germany, number 98793, Oct.
- Martina Korecká, 2019, "Labels Referring to Czech Origin," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2019, issue 1, pages 32-49, DOI: 10.18267/j.aop.615.
- Ondřej Machek & Martin Machek & Michele Stasa, 2019, "Financial performance of eponymous firms in the Czech Republic," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2019, issue 2, pages 38-48, DOI: 10.18267/j.aop.620.
- Jana Kliestikova & Pavol Durana & Maria Kovacova, 2019, "Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic," Central European Business Review, Prague University of Economics and Business, volume 2019, issue 1, pages 15-32, DOI: 10.18267/j.cebr.208.
- Krystyna Jarek & Grzegorz Mazurek, 2019, "Marketing and Artificial Intelligence," Central European Business Review, Prague University of Economics and Business, volume 2019, issue 2, pages 46-55, DOI: 10.18267/j.cebr.213.
- Radka Bauerova, 2019, "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, volume 2019, issue 3, pages 18-34, DOI: 10.18267/j.cebr.216.
- Pavel Jasek & Lenka Vrana & Lucie Sperkova & Zdenek Smutny & Marek Kobulsky, 2019, "Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data," Prague Economic Papers, Prague University of Economics and Business, volume 2019, issue 6, pages 648-669, DOI: 10.18267/j.pep.714.
- Amalia DUTU & Otilia OLTEANU, 2019, "The Profile Of Luxury Products Consumer: The Romanian Case," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 18, issue 2, pages 48-59.
- Pleshcheva, Vlada & Klapper, Daniel & Dannewald, Till, 2019, "On Factors of Consumer Heterogeneity in (Mis)Valuation of Future Energy Costs: Evidence for the German Automobile Market," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 140, Feb.
- Pleshcheva, Vlada & Klapper, Daniel, 2019, "The Moderating Effect of Fuel Prices On the Market Value of Fuel Efficiency, Driving Intensity, and Co2 Emissions," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 141, Mar.
- Pleshcheva, Vlada, 2019, "Metric and Scale Effects in Consumer Preferences for Environmental Benefits," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 147, Mar.
- Dowling, Katharina & Spann, Martin & Stich, Lucas, 2019, "An Experimental Analysis of Overconfidence in Tariff Choice," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 154, May.
- Guhl, Daniel & Klapper, Daniel, 2019, "Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 216, Dec.
- TANASE, George Cosmin, 2019, "The Concept of Green Marketing : Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 1, pages 32-37, March.
- PURCAREA, Theodor, 2019, "Retailers Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 1, pages 38-46, March.
- TANASE, George Cosmin, 2019, "Minimalism: A Marketing Approach of Creativity and Simplicity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 2, pages 31-35, June.
- PURCAREA, Theodor, 2019, "Retailers Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 2, pages 36-46, June.
- TANASE, George Cosmin, 2019, "The Influence of Digital Transformation on the Retailing Value Chain," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 3, pages 30-34, September.
- PURCAREA, Theodor, 2019, "Retailers Struggling to Adapt to the Changing Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 3, pages 35-47, September.
- TANASE, George Cosmin, 2019, "Online Product Localization: Challenges and Solutions in Global Online Marketplaces," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 4, pages 30-34, December.
- PURCAREA, Theodor, 2019, "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 4, pages 35-45, December.
- Majid Esmaeilpour & Zahra Mohseni, 2019, "Effect of Customer Experiences on Consumer Purchase Intention," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 22, issue 73, pages 19-38, September.
- Md. Omar Faruk Sarker, 2019, "Telecom Industry Brand Image and the Extended Service Marketing Ps: A Study on Private University Students of Rajshahi," American Journal of Trade and Policy, Asian Business Consortium, volume 6, issue 3, pages 95-100.
- Dilaysu Çınar, 2019, "Di̇ji̇tal Ortamda Yapilan Reklam Harcamalarina Yöneli̇k Algilamalarin Tüketi̇ci̇-Marka Bağliliği Boyutlari Üzeri̇ndeki̇ Etki̇si̇," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, volume 2, issue 2, pages 88-108.
- Sanjida Amin & Md Touhiduzzaman Tarun, 2019, "Experiential Marketing and Customer Satisfaction: A Study on the Restaurant Industry of Bangladesh," Asian Business Review, Asian Business Consortium, volume 9, issue 2, pages 43-48.
- Marna Sarmento Baptista & Cristina Galamba Marreiros & Maria Raquel Lucas, 2019, "The Quality of Customer Service and the Level of Consumer Satisfaction in Timor Leste Telecommunications," Asian Business Review, Asian Business Consortium, volume 9, issue 3, pages 91-100.
- Mustafa Emre Civelek & Adnan Veysel Ertemel, 2019, "The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 233-243.
- Resul Ozturk & Suzan Coban, 2019, "Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 245-258.
- Meltem Kiygi Calli & Semih Kilic, 2019, "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 259-276.
- Bilge Nur Ozturk & Serkan Akinci, 2019, "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 277-296.
- Inci Dursun & Ebru Tumer Kabadayi & Kutalmis Emre Ceylan & Cansu Gokmen Koksal, 2019, "Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 499-515.
- Taha Coskun & Mehmet Marangoz, 2019, "Development of the Hedonic and Utilitarian Consumption Behavior Scale: Reliability and Validity Study," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 517-539.
- Edin Guclu Sozer, 2019, "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 541-555.
- Berkay Ozkaya & Elif Deniz, 2019, "A Research on City Branding Activities: The Case of Karşıyaka/İzmir," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 557-574.
- Berna Serener, 2019, "Testing the Homogeneity of Non-Adopters of Internet Banking," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 3, pages 699-708.
- Yusuf Arslan & Nihal Sututemiz, 2019, "Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 959-972.
- Tutku Eker Iscioglu, 2019, "To What Extent Company Image Improves through Cause-Related Marketing? An Evidence from Food Industry," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 973-990.
- Emel Faiz & Gamze Uludag, 2019, "Güdülenmiş Tüketici Yenilikçiliğinin Değiştirme Maliyeti ve Algılanan Değer Üzerindeki Etkisine Yönelik Bir Model Önerisi: Akıllı Telefon Pazarı Örneği (A Model Proposal for the Effect of Motivated Co," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 991-1004.
- Erkan Ozdemir & Gamze Akcay, 2019, "The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and The Moderating Role of Biological Sex," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 5, pages 1109-1125.
- Muhammad Raza & Reema Farooghi & Saeed Abbas Shah, 2019, "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 1, pages 12-33.
- Kashif Abrar, 2019, "Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance:Evidence from Hotel Industry of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 1, pages 66-86.
- Raheem Bux Soomro & Noor Ahmed Brohi & Khair Muhammad Memon & Rehman Gul Gilal, 2019, "Measuring Customer Satisfaction When Dining at a Casual Restaurant: An Application of Kisang's Model," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 2, pages 1-23.
- Kamran Rashid & Shaheer Malik & Maimoona Waseem, 2019, "Adoption of Reverse Logistics in Food Companies: A Case of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 2, pages 24-57.
- Sadia Kausar, 2019, "Impact of Senior Management Support, Employees' Involvement, and Open Corporate Culture on The Motivation of Employees: An Empirical Study," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 2, pages 99-113.
- Ángel Herrero Crespo & Héctor San Martín Gutiérrez & María del Mar García de los Salmones Sánchez, 2019, "Servicios “Smart” y valor de los destinos turísticos inteligentes: análisis desde la perspectiva de los residentes," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 45, pages 77-91.
- Álvaro Rojas-Lamorena & Juan Alcántara-Pilar & Iván Sánchez-Duarte & Mª Eugenia Rodríguez-López, 2019, "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 1, pages 53-66.
- Miguel Sánchez Jiménez & Nelson Matos & Marisol Correia, 2019, "Evolution Of The Presence And Engagement Of Official Social Networks In Promoting Tourism In Spain," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 3, pages 210-225.
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- Ciprian Adrian GHINEA, 2019, "Rethinking Persuasion In Religious Symbolic Communication: A Marketing Point Of View," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 19, issue 3, pages 101-110.
- Beatrice Georgeta PETRACHE (LANG) & Camelia Maria ISMANĂ-ILIȘAN & Raluca CREȚOIU, 2019, "The Opinions And Preferences Of The European Buyers On The Furniture And Furniture Accessories Market," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 19, issue 1, pages 95-114.
- Arthur V. Kuchumov & Alexandra V. Tchaikovsky & Marina V. Voloshinova & Yulia M. Boikova, 2019, "Emotional branding: the new paradigm of relationship management with customers," Economic Consultant, Scientific and Educational Initiative LLC, volume 27, issue 3, pages 19-26.
- Maja Vujicic & Brankica Vujicic-Tomic & Mia Klaric, 2019, "Meeting Halfway — Comparison Between Cost-Based And Demand-Based Pricing Methods," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 10, issue 2, pages 215-225.
- Da HUO & Yan CHEN & Ken HUNG & Rihui OUYANG & Baowen SUN & Yinghui CAI, 2019, "Quality Management of E-business: A Key Node Analysis of Ecological Network in Digital Economy by Using Artificial Intelligence," Journal for Economic Forecasting, Institute for Economic Forecasting, volume 0, issue 2, pages 166-179, June.
- Nosica RIZKALLA & PURNAMANINGSIH & Trihadi Pudiawan ERHAN, 2019, "A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 4, issue 2, pages 1-13, June.
- Radojko LUKIC & Dragan VOJTESKI KLJENAK, 2019, "The Analysis of the Interest Cost of the Trading Companies in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 4, issue 2, pages 1-13, June.
- Ayse Nilgun BALAS & Halil Dincer KAYA, 2019, "The Impact of Global Crisis on the Subsidies PAID to Retailers and Wholesalers in Eastern European and Central Asian Countries," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 20, issue 1, pages 14-29, March.
- Tung Moi Chiew & Christine Mathies & Paul Patterson, 2019, "The effect of humour usage on customer’s service experiences," Australian Journal of Management, Australian School of Business, volume 44, issue 1, pages 109-127, February, DOI: 10.1177/0312896218775799.
- Nitika Garg, 2019, "Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship," Australian Journal of Management, Australian School of Business, volume 44, issue 3, pages 407-424, August, DOI: 10.1177/0312896219830152.
- Songporn Hansanti & Thanabadee Wayuwattanasiri & Daoroong Aiyadech, 2019, "MARKETING FACTORS AND BRAND EQUITY IN ON THE CONSUMER?S BUYING DECISION OF MODERN TRADE THE DOHOME IN BANGKOK AND ITS ViCINITY," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8710578, Jul.
- Chuenjit Changchenkit, 2019, "Customer Satisfaction towards Service Quality of Energy Complex Conference Rooms in Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8710675, Jul.
- Divesh Kumar, 2019, "Modelling the enablers of sustainable value co-creation at tourist destinations," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9010824, Jun.
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- Andreas Zehetner & Daniela Zehetner, 2019, "Recruitment marketing: Do we understand what Generation Z expects from its future employers?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9812299, Oct.
- Chris Pentz & Markus Filter, 2019, "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9911552, Oct.
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- Soumaya Cheikhrouhou & Deny Bélisle, 2019, "Package Transparency, Opacity, and Windowing: An Investigation of the Canadian Food Industry Practices," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912334, Oct.
- Riané Dalziel, 2019, "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912337, Oct.
- Costa Synodinos & Kirty-Lee Sharp, 2019, "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912358, Oct.
- Costa Synodinos, 2019, "Environmental purchase behaviour concerns of African Generation Y students in South Africa," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912363, Oct.
- Zöhre Akyol & Mehmet Tokatl?, 2019, "How Banned Brands Come To Light: A Content Analysis on Stealth Marketing Cases From Turkey," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8511442, Jul.
- Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019, "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8611115, Oct.
- Valentina Kalygina & Anna Chernysheva, 2019, "Glocalization Strategy Of The International Companies In The Russian Fmcg Market Under The Import Substitution Policy," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8612010, Oct.
- Adriana Csikósová & Katarína ?ulková & Mária Jano?ková, 2019, "Consumer behaviour in the tourism market typology," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8612324, Oct.
- Edwin Theron, 2019, "When Service Recovery Goes Wrong ? The Harmful Effect On Trust," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 9411116, Oct.
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- Gulcin Ipek Emeksiz, 2019, "The Possible Risks of Using Facebook in Corporate Communication," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 7, issue 2, pages 30-42, November.
- Vjosa Fejza & Hykmete Bajrami, 2019, "Marketing Analysis in the Water Production Sector in Kosovo. Case Study ?Dea Water?," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 7, issue 2, pages 59-79, November.
- Gulcin Ipek Emeksiz, 2019, "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 75-87, September.
- Madalina Balau, 2019, "Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 14-29.
- Lorenza Kirana & Nila A. Windasari, 2019, "Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 30-41.
- Bianka M³odkowska, 2019, "Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 4-13.
- Urszula Swierczynska-Kaczor, 2019, "Exploring the Relationship Between Viewer Experience and Movie Genre – A Study Based on Text Mining of Online Movie Reviews (Relacja pomiedzy doswiadczeniami widza a gatunkiem filmowym – badanie oparte na text mining recenzji filmowych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 17, issue 85, pages 154-175.
- Malgorzata Pol, 2019, "Marketing Automation in B2B Services as a Necessary Form in Acquiring a Contemporary Client (Automatyzacja marketingu w uslugach B2B jako niezbedna forma pozyskiwania wspolczesnego klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 17, issue 85, pages 74-88.
- Neviana Krasteva, 2019, "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 17, issue 1, pages 149-168, June.
- Luiza Emanuela Bucur & Natalia Manea & Dumitru Goldbach, 2019, "Opinions and Perceptions of Bank Managers on the Quality of Provision of Internet Banking Services," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 8, issue 3, pages 53-59, September.
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- Claudia Symmank, 2019, "Extrinsic and intrinsic food product attributes in consumer and sensory research: literature review and quantification of the findings," Management Review Quarterly, Springer, volume 69, issue 1, pages 39-74, February, DOI: 10.1007/s11301-018-0146-6.
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- Martin Adam & Michael Wessel & Alexander Benlian, 2019, "Of early birds and phantoms: how sold-out discounts impact entrepreneurial success in reward-based crowdfunding," Review of Managerial Science, Springer, volume 13, issue 3, pages 545-560, June, DOI: 10.1007/s11846-018-0311-2.
- Thomas Clauss & Peter Harengel & Marianne Hock, 2019, "The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty," Review of Managerial Science, Springer, volume 13, issue 3, pages 605-634, June, DOI: 10.1007/s11846-018-0313-0.
- Cayetano Medina-Molina & Manuel Rey-Moreno & J. Augusto Felício & Inmaculada Romano Paguillo, 2019, "Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital," Review of Managerial Science, Springer, volume 13, issue 3, pages 529-543, June, DOI: 10.1007/s11846-019-00329-4.
- Marie-Christin Papen & Thomas Niemand & Florian U. Siems & Sascha Kraus, 2019, "The effect of stress on customer perception of the frontline employee: an experimental study," Review of Managerial Science, Springer, volume 13, issue 4, pages 725-747, August, DOI: 10.1007/s11846-017-0258-8.
- Gonzalo Maldonado-Guzmán & José Trinidad MarÃn-Aguilar & Adriana Gutiérrez-Quijano, 2019, "Brand Management and Innovation in Mexican Small Business," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 9, issue 1, pages 1-3.
- Ahmed S. Ajina, 2019, "The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 6, issue 3, pages 1512-1527, March, DOI: 10.9770/jesi.2019.6.3(32).
- Nadiia Lysytsia & Maryna Martynenko & Tamara Prytychenko & Oleksandra Gron & Maryna Us, 2019, "Prospects for innovations in marketing of economic educational services in Ukraine," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 6, issue 4, pages 1771-1783, June, DOI: 10.9770/jesi.2019.6.4(16).
- Nadiia Lysytsia & Maryna Martynenko & Nadiia Bielikova & Oleksandra Gron & Maryna Us, 2019, "Directions of social partnership of employers and universities in the sphere of economic education in Ukraine," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 1, pages 336-352, September, DOI: 10.9770/jesi.2019.7.1(25).
- Marcin Chrząścik, 2019, "Modelling promotion strategies in local government units with the application of structural equation modelling (SEM) with an example of Warmia and Mazury region," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 2, pages 1258-1278, December, DOI: 10.9770/jesi.2019.7.2(32).
- Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019, "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 001-19 JEL Codes: E31, L1.
- Daniel Levy & Andrew T. Young, 2019, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 005-19 JEL Codes: A14, E1.
- Daniel Levy & Avichai Snir, 2019, "If You Think 9-Ending Prices Are Low,Think Again," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 006-19 JEL Codes: M30, M3.
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