Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2019

• Amalia DUTU & Otilia OLTEANU, 2019, "The Profile Of Luxury Products Consumer: The Romanian Case," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 18, issue 2, pages 48-59.
• Pleshcheva, Vlada & Klapper, Daniel & Dannewald, Till, 2019, "On Factors of Consumer Heterogeneity in (Mis)Valuation of Future Energy Costs: Evidence for the German Automobile Market," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 140, Feb.
• Pleshcheva, Vlada & Klapper, Daniel, 2019, "The Moderating Effect of Fuel Prices On the Market Value of Fuel Efficiency, Driving Intensity, and Co2 Emissions," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 141, Mar.
• Pleshcheva, Vlada, 2019, "Metric and Scale Effects in Consumer Preferences for Environmental Benefits," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 147, Mar.
• Dowling, Katharina & Spann, Martin & Stich, Lucas, 2019, "An Experimental Analysis of Overconfidence in Tariff Choice," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 154, May.
• Guhl, Daniel & Klapper, Daniel, 2019, "Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 216, Dec.
• TANASE, George Cosmin, 2019, "The Concept of Green Marketing : Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 1, pages 32-37, March.
• PURCAREA, Theodor, 2019, "Retailers Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 1, pages 38-46, March.
• TANASE, George Cosmin, 2019, "Minimalism: A Marketing Approach of Creativity and Simplicity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 2, pages 31-35, June.
• PURCAREA, Theodor, 2019, "Retailers Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 2, pages 36-46, June.
• TANASE, George Cosmin, 2019, "The Influence of Digital Transformation on the Retailing Value Chain," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 3, pages 30-34, September.
• PURCAREA, Theodor, 2019, "Retailers Struggling to Adapt to the Changing Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 3, pages 35-47, September.
• TANASE, George Cosmin, 2019, "Online Product Localization: Challenges and Solutions in Global Online Marketplaces," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 4, pages 30-34, December.
• PURCAREA, Theodor, 2019, "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 10, issue 4, pages 35-45, December.
• Majid Esmaeilpour & Zahra Mohseni, 2019, "Effect of Customer Experiences on Consumer Purchase Intention," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 22, issue 73, pages 19-38, September.
• Md. Omar Faruk Sarker, 2019, "Telecom Industry Brand Image and the Extended Service Marketing Ps: A Study on Private University Students of Rajshahi," American Journal of Trade and Policy, Asian Business Consortium, volume 6, issue 3, pages 95-100.
• Dilaysu Çınar, 2019, "Di̇ji̇tal Ortamda Yapilan Reklam Harcamalarina Yöneli̇k Algilamalarin Tüketi̇ci̇-Marka Bağliliği Boyutlari Üzeri̇ndeki̇ Etki̇si̇," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, volume 2, issue 2, pages 88-108.
• Sanjida Amin & Md Touhiduzzaman Tarun, 2019, "Experiential Marketing and Customer Satisfaction: A Study on the Restaurant Industry of Bangladesh," Asian Business Review, Asian Business Consortium, volume 9, issue 2, pages 43-48.
• Marna Sarmento Baptista & Cristina Galamba Marreiros & Maria Raquel Lucas, 2019, "The Quality of Customer Service and the Level of Consumer Satisfaction in Timor Leste Telecommunications," Asian Business Review, Asian Business Consortium, volume 9, issue 3, pages 91-100.
• Mustafa Emre Civelek & Adnan Veysel Ertemel, 2019, "The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 233-243.
• Resul Ozturk & Suzan Coban, 2019, "Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 245-258.
• Meltem Kiygi Calli & Semih Kilic, 2019, "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 259-276.
• Bilge Nur Ozturk & Serkan Akinci, 2019, "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 277-296.
• Inci Dursun & Ebru Tumer Kabadayi & Kutalmis Emre Ceylan & Cansu Gokmen Koksal, 2019, "Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 499-515.
• Taha Coskun & Mehmet Marangoz, 2019, "Development of the Hedonic and Utilitarian Consumption Behavior Scale: Reliability and Validity Study," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 517-539.
• Edin Guclu Sozer, 2019, "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 541-555.
• Berkay Ozkaya & Elif Deniz, 2019, "A Research on City Branding Activities: The Case of Karşıyaka/İzmir," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 557-574.
• Berna Serener, 2019, "Testing the Homogeneity of Non-Adopters of Internet Banking," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 3, pages 699-708.
• Yusuf Arslan & Nihal Sututemiz, 2019, "Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 959-972.
• Tutku Eker Iscioglu, 2019, "To What Extent Company Image Improves through Cause-Related Marketing? An Evidence from Food Industry," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 973-990.
• Emel Faiz & Gamze Uludag, 2019, "Güdülenmiş Tüketici Yenilikçiliğinin Değiştirme Maliyeti ve Algılanan Değer Üzerindeki Etkisine Yönelik Bir Model Önerisi: Akıllı Telefon Pazarı Örneği (A Model Proposal for the Effect of Motivated Co," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 991-1004.
• Erkan Ozdemir & Gamze Akcay, 2019, "The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and The Moderating Role of Biological Sex," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 5, pages 1109-1125.
• Muhammad Raza & Reema Farooghi & Saeed Abbas Shah, 2019, "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 1, pages 12-33.
• Kashif Abrar, 2019, "Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance:Evidence from Hotel Industry of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 1, pages 66-86.
• Raheem Bux Soomro & Noor Ahmed Brohi & Khair Muhammad Memon & Rehman Gul Gilal, 2019, "Measuring Customer Satisfaction When Dining at a Casual Restaurant: An Application of Kisang's Model," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 2, pages 1-23.
• Kamran Rashid & Shaheer Malik & Maimoona Waseem, 2019, "Adoption of Reverse Logistics in Food Companies: A Case of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 2, pages 24-57.
• Sadia Kausar, 2019, "Impact of Senior Management Support, Employees' Involvement, and Open Corporate Culture on The Motivation of Employees: An Empirical Study," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 2, pages 99-113.
• Ángel Herrero Crespo & Héctor San Martín Gutiérrez & María del Mar García de los Salmones Sánchez, 2019, "Servicios “Smart” y valor de los destinos turísticos inteligentes: análisis desde la perspectiva de los residentes," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 45, pages 77-91.
• Álvaro Rojas-Lamorena & Juan Alcántara-Pilar & Iván Sánchez-Duarte & Mª Eugenia Rodríguez-López, 2019, "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 1, pages 53-66.
• Miguel Sánchez Jiménez & Nelson Matos & Marisol Correia, 2019, "Evolution Of The Presence And Engagement Of Official Social Networks In Promoting Tourism In Spain," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 3, pages 210-225.
• Cátia Guerreiro & Margarida Viegas & Manuela Guerreiro, 2019, "Social Networks And Digital Influencers: Their Role In Customer Decision Journey In Tourism," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 3, pages 240-260.
• Ciprian Adrian GHINEA, 2019, "Rethinking Persuasion In Religious Symbolic Communication: A Marketing Point Of View," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 19, issue 3, pages 101-110.
• Beatrice Georgeta PETRACHE (LANG) & Camelia Maria ISMANĂ-ILIȘAN & Raluca CREȚOIU, 2019, "The Opinions And Preferences Of The European Buyers On The Furniture And Furniture Accessories Market," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 19, issue 1, pages 95-114.
• Arthur V. Kuchumov & Alexandra V. Tchaikovsky & Marina V. Voloshinova & Yulia M. Boikova, 2019, "Emotional branding: the new paradigm of relationship management with customers," Economic Consultant, Scientific and Educational Initiative LLC, volume 27, issue 3, pages 19-26.
• Maja Vujicic & Brankica Vujicic-Tomic & Mia Klaric, 2019, "Meeting Halfway — Comparison Between Cost-Based And Demand-Based Pricing Methods," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 10, issue 2, pages 215-225.
• Da HUO & Yan CHEN & Ken HUNG & Rihui OUYANG & Baowen SUN & Yinghui CAI, 2019, "Quality Management of E-business: A Key Node Analysis of Ecological Network in Digital Economy by Using Artificial Intelligence," Journal for Economic Forecasting, Institute for Economic Forecasting, volume 0, issue 2, pages 166-179, June.
• Nosica RIZKALLA & PURNAMANINGSIH & Trihadi Pudiawan ERHAN, 2019, "A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 4, issue 2, pages 1-13, June.
• Radojko LUKIC & Dragan VOJTESKI KLJENAK, 2019, "The Analysis of the Interest Cost of the Trading Companies in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 4, issue 2, pages 1-13, June.
• Ayse Nilgun BALAS & Halil Dincer KAYA, 2019, "The Impact of Global Crisis on the Subsidies PAID to Retailers and Wholesalers in Eastern European and Central Asian Countries," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 20, issue 1, pages 14-29, March.
• Tung Moi Chiew & Christine Mathies & Paul Patterson, 2019, "The effect of humour usage on customer’s service experiences," Australian Journal of Management, Australian School of Business, volume 44, issue 1, pages 109-127, February, DOI: 10.1177/0312896218775799.
• Nitika Garg, 2019, "Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship," Australian Journal of Management, Australian School of Business, volume 44, issue 3, pages 407-424, August, DOI: 10.1177/0312896219830152.
• Songporn Hansanti & Thanabadee Wayuwattanasiri & Daoroong Aiyadech, 2019, "MARKETING FACTORS AND BRAND EQUITY IN ON THE CONSUMER?S BUYING DECISION OF MODERN TRADE THE DOHOME IN BANGKOK AND ITS ViCINITY," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8710578, Jul.
• Chuenjit Changchenkit, 2019, "Customer Satisfaction towards Service Quality of Energy Complex Conference Rooms in Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8710675, Jul.
• Divesh Kumar, 2019, "Modelling the enablers of sustainable value co-creation at tourist destinations," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9010824, Jun.
• Nugzar Todua, 2019, "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9111297, Jul.
• Edwin Theron, 2019, "Dual commitment: Evidence from an emerging country perspective," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9410923, Oct.
• Ekaterine Maglakelidze & Eka Gegeshidze & Maia Veshaguri & Natia Kamushadze, 2019, "Empowering Residential Customers to Benefit from Net Metering in the Power Market of Georgia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9412082, Oct.
• Yupawan Vannavanit & Sirirat Kosakarika, 2019, "Thai Customer Satisfaction in Shopee Application," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9712140, Oct.
• Andreas Zehetner & Daniela Zehetner, 2019, "Recruitment marketing: Do we understand what Generation Z expects from its future employers?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9812299, Oct.
• Chris Pentz & Markus Filter, 2019, "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9911552, Oct.
• Natália Matkov?íková & Miroslava Szarková, 2019, "Company tools to attract and recruit quality workforce in the labor market," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912208, Oct.
• Soumaya Cheikhrouhou & Deny Bélisle, 2019, "Package Transparency, Opacity, and Windowing: An Investigation of the Canadian Food Industry Practices," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912334, Oct.
• Riané Dalziel, 2019, "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912337, Oct.
• Costa Synodinos & Kirty-Lee Sharp, 2019, "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912358, Oct.
• Costa Synodinos, 2019, "Environmental purchase behaviour concerns of African Generation Y students in South Africa," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912363, Oct.
• Zöhre Akyol & Mehmet Tokatl?, 2019, "How Banned Brands Come To Light: A Content Analysis on Stealth Marketing Cases From Turkey," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8511442, Jul.
• Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019, "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8611115, Oct.
• Valentina Kalygina & Anna Chernysheva, 2019, "Glocalization Strategy Of The International Companies In The Russian Fmcg Market Under The Import Substitution Policy," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8612010, Oct.
• Adriana Csikósová & Katarína ?ulková & Mária Jano?ková, 2019, "Consumer behaviour in the tourism market typology," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 8612324, Oct.
• Edwin Theron, 2019, "When Service Recovery Goes Wrong ? The Harmful Effect On Trust," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 9411116, Oct.
• Pradeep Dharmadasa & Chanaka Wijewardena, 2019, "Impact of Country of Origin Effect (COE) on Consumer Purchase Intentions," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 7, issue 1, pages 74-86, May.
• Gulcin Ipek Emeksiz, 2019, "The Possible Risks of Using Facebook in Corporate Communication," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 7, issue 2, pages 30-42, November.
• Vjosa Fejza & Hykmete Bajrami, 2019, "Marketing Analysis in the Water Production Sector in Kosovo. Case Study ?Dea Water?," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 7, issue 2, pages 59-79, November.
• Gulcin Ipek Emeksiz, 2019, "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 75-87, September.
• Madalina Balau, 2019, "Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 14-29.
• Lorenza Kirana & Nila A. Windasari, 2019, "Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 30-41.
• Bianka M³odkowska, 2019, "Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 4-13.
• Urszula Swierczynska-Kaczor, 2019, "Exploring the Relationship Between Viewer Experience and Movie Genre – A Study Based on Text Mining of Online Movie Reviews (Relacja pomiedzy doswiadczeniami widza a gatunkiem filmowym – badanie oparte na text mining recenzji filmowych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 17, issue 85, pages 154-175.
• Malgorzata Pol, 2019, "Marketing Automation in B2B Services as a Necessary Form in Acquiring a Contemporary Client (Automatyzacja marketingu w uslugach B2B jako niezbedna forma pozyskiwania wspolczesnego klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 17, issue 85, pages 74-88.
• Neviana Krasteva, 2019, "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 17, issue 1, pages 149-168, June.
• Luiza Emanuela Bucur & Natalia Manea & Dumitru Goldbach, 2019, "Opinions and Perceptions of Bank Managers on the Quality of Provision of Internet Banking Services," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 8, issue 3, pages 53-59, September.
• Myriam Ertz & Fabien Durif & Manon Arcand, 2019, "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, volume 9, issue 1, pages 27-41, June, DOI: 10.1007/s13162-018-0121-3.
• Ping-Yu Hsu & Hong-Tsuen Lei & Shih-Hsiang Huang & Teng Hao Liao & Yao-Chung Lo & Chin-Chun Lo, 2019, "Effects of sentiment on recommendations in social network," Electronic Markets, Springer;IIM University of St. Gallen, volume 29, issue 2, pages 253-262, June, DOI: 10.1007/s12525-018-0314-5.
• Katrine Kunst & Ravi Vatrapu, 2019, "Understanding electronic word of behavior: conceptualization of the observable digital traces of consumers’ behaviors," Electronic Markets, Springer;IIM University of St. Gallen, volume 29, issue 3, pages 323-336, September, DOI: 10.1007/s12525-018-0301-x.
• Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska, 2019, "Model of satisfaction involving affect and personality traits," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 9, issue 4, pages 485-500, December, DOI: 10.1007/s40821-019-00130-z.
• Sarah Bayer & Henner Gimpel & Serkan Sarikaya, 2019, "Bank customers’ decision-making process in choosing between ethical and conventional banking: a survey-based examination," Journal of Business Economics, Springer, volume 89, issue 6, pages 655-697, August, DOI: 10.1007/s11573-019-00934-5.
• Claudia Symmank, 2019, "Extrinsic and intrinsic food product attributes in consumer and sensory research: literature review and quantification of the findings," Management Review Quarterly, Springer, volume 69, issue 1, pages 39-74, February, DOI: 10.1007/s11301-018-0146-6.
• Anastasios-Ioannis Theocharidis & George Karavasilis & Vasiliki Vrana & Evangelos Kehris & Konstantinos Antoniadis, 2019, "What is Affecting Customers’ Intention to Perform Social Media Marketing Activities in the Hotel Industry?," Springer Proceedings in Business and Economics, Springer, chapter 0, in: Vicky Katsoni & Marival Segarra-Oña, "Smart Tourism as a Driver for Culture and Sustainability", DOI: 10.1007/978-3-030-03910-3_26.
• Abdelouahab El Boukhari & Rachid Oumlil & Allal Achaba, 2019, "Value Creation in Service Over the Last Two Decades: A Meta-Analysis," Springer Proceedings in Business and Economics, Springer, chapter 0, in: Vicky Katsoni & Marival Segarra-Oña, "Smart Tourism as a Driver for Culture and Sustainability", DOI: 10.1007/978-3-030-03910-3_8.
• Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019, "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, volume 13, issue 2, pages 227-265, April, DOI: 10.1007/s11846-017-0251-2.
• Martin Adam & Michael Wessel & Alexander Benlian, 2019, "Of early birds and phantoms: how sold-out discounts impact entrepreneurial success in reward-based crowdfunding," Review of Managerial Science, Springer, volume 13, issue 3, pages 545-560, June, DOI: 10.1007/s11846-018-0311-2.
• Thomas Clauss & Peter Harengel & Marianne Hock, 2019, "The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty," Review of Managerial Science, Springer, volume 13, issue 3, pages 605-634, June, DOI: 10.1007/s11846-018-0313-0.
• Cayetano Medina-Molina & Manuel Rey-Moreno & J. Augusto Felício & Inmaculada Romano Paguillo, 2019, "Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital," Review of Managerial Science, Springer, volume 13, issue 3, pages 529-543, June, DOI: 10.1007/s11846-019-00329-4.
• Marie-Christin Papen & Thomas Niemand & Florian U. Siems & Sascha Kraus, 2019, "The effect of stress on customer perception of the frontline employee: an experimental study," Review of Managerial Science, Springer, volume 13, issue 4, pages 725-747, August, DOI: 10.1007/s11846-017-0258-8.
• Ahmed S. Ajina, 2019, "The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 6, issue 3, pages 1512-1527, March, DOI: 10.9770/jesi.2019.6.3(32).
• Nadiia Lysytsia & Maryna Martynenko & Tamara Prytychenko & Oleksandra Gron & Maryna Us, 2019, "Prospects for innovations in marketing of economic educational services in Ukraine," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 6, issue 4, pages 1771-1783, June, DOI: 10.9770/jesi.2019.6.4(16).
• Nadiia Lysytsia & Maryna Martynenko & Nadiia Bielikova & Oleksandra Gron & Maryna Us, 2019, "Directions of social partnership of employers and universities in the sphere of economic education in Ukraine," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 1, pages 336-352, September, DOI: 10.9770/jesi.2019.7.1(25).
• Marcin Chrząścik, 2019, "Modelling promotion strategies in local government units with the application of structural equation modelling (SEM) with an example of Warmia and Mazury region," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 2, pages 1258-1278, December, DOI: 10.9770/jesi.2019.7.2(32).
• Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019, "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 001-19 JEL Codes: E31, L1.
• Daniel Levy & Andrew T. Young, 2019, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 005-19 JEL Codes: A14, E1.
• Daniel Levy & Avichai Snir, 2019, "If You Think 9-Ending Prices Are Low,Think Again," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 006-19 JEL Codes: M30, M3.
• Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019, "Pricing Better," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 008-19 JEL Codes: M31, E3.
• Dionisia Tzavara & Phaedra Clarke & Fotios Misopoulos, 2019, "An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 12, issue 2, pages 81-87, December.
• Thomas-Agnan, Christine & Morais, Joanna, 2019, "Covariates impacts in compositional models and simplicial derivatives," TSE Working Papers, Toulouse School of Economics (TSE), number 19-1057, Dec.
• Viktorija Grigaliunaite & Lina Pileliene, 2019, "Lithuanian Emigrants’ Satisfaction With Their Holiday In Homeland," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 17, issue 1, pages 63-75, May.
• Ahmet Sinanagic & Beriz Civic & Alma Muratovic, 2019, "Presence Of Internet Marketing And Its Influence Of Business Success Of Companies In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 17, issue 1, pages 77-89, May.
• Amra Grcic & Ensar Mekic, 2019, "Predictors Of M-Continuance Intention: Case Of Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 17, issue 2, pages 27-40, November.
• Oksana Loginova, 2019, "Price Competition Online: Platforms vs. Branded Websites," Working Papers, Department of Economics, University of Missouri, number 1906, 09.
• Marina Yu. SHERESHEVA & Svetlana O. DUNAEVA, 2019, "Networking as the basis for value proposition of transport companies in the railway transit market," Upravlenets, Ural State University of Economics, volume 10, issue 3, pages 47-57, July, DOI: 10.29141/2218-5003-2019-10-3-5.
• Marina M. Dvoryashina & Elena V. Artemova, 2019, "Satisfaction with e-learning: Theoretical approaches and empirical measurements," Upravlenets, Ural State University of Economics, volume 10, issue 6, pages 42-53, December, DOI: 10.29141/2218-5003-2019-10-6-4.
• Irina V. Burlakova & Dmitry A. Karkh & Lyudmila S. Ruzhanskaya, 2019, "Applying category management in procurement in manufacturing companies," Upravlenets, Ural State University of Economics, volume 10, issue 6, pages 54-66, December, DOI: 10.29141/2218-5003-2019-10-6-5.
• Galina S. TIMOKHINA, 2019, "Behaviour of high-income consumers: Results of research of the private banking services market in Russia," Upravlenets, Ural State University of Economics, volume 10, issue 4, pages 85-97, September, DOI: 10.29141/2218-5003-2019-10-4-8.
• Larisa M. KAPUSTINA & Evgeniya A. ZHADKO, 2019, "Brand management based on consumer perceptions of a university," Upravlenets, Ural State University of Economics, volume 10, issue 4, pages 98-109, September, DOI: 10.29141/2218-5003-2019-10-4-9.
• Laura Meraviglia, 2019, "No Role For Conscious Consumer In The Battle Against Counterfeiting. A Socio-Cultural Approach," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, volume 127, issue 3, pages 265-284.
• Tsanko Stefanov, 2019, "Major Influences on Business Purchases," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 1, pages 104-109, April, DOI: 10.36997/IJUSV-ESS/2019.8.1.104.
• Desislava Racheva, 2019, "Analysis of Changes in the Regulatory Requirements for Participants in the Non-life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 120-129, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.120.
• Krista Neykova, 2019, "Customer Loyalty in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 140-147, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.140.
• Penka Goranova, 2019, "Personal Sales and e-Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 163-170, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.163.
• Violeta Peteva & Miglena Dushkova, 2019, "The Role of Digitalization in Consumer Protection in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 37-46, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.37.
• Boycho Boychev, 2019, "The Role and Place of the Podcast in the Digital Market," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 94-99, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.94.
• Violeta Dimitrova, 2019, "Evolution of Retail Distribution Functions in Omnichannel Environment (Evidence from Bulgarian Retail Sector)," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 3, pages 101-110, December, DOI: 10.36997/IJUSV-ESS/2019.8.3.101.
• Yulia Hristova, 2019, "The Second-Hand Goods Market: Trends and Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 3, pages 62-71, December, DOI: 10.36997/IJUSV-ESS/2019.8.3.62.
• Ivanka Kamenova, 2019, "Outsourcing Industry, Construction Of Office Buildings, And The Office Market In Bulgaria - Trends And Development," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "CONSTRUCTION ENTREPRENEURSHIP AND REAL PROPERTY", University of Economics - Varna, issue 1, pages 142-153.
• Oghenenyerhovwo Rita Inoni & Charles Gabriel Efe Salami & Ajulu Peter Olannye, 2019, "Effects of Internal and External Factors on Organizational Buying Behaviour: A Review of Extant Literature," Business & Management Compass, University of Economics Varna, issue 3, pages 216-237.
• Bistra Vasileva (ed.), 2019, "Bulgarian-Chinese Forum (BCF 2018) on International Cluster Policies," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 2.
• Bakır Mahmut & Akan Şahap & Durmaz Emrah, 2019, "Exploring service quality of low-cost airlines in Europe: An integrated MCDM approach," Economics and Business Review, Sciendo, volume 5, issue 2, pages 109-130, June, DOI: 10.18559/ebr.2019.2.6.
• Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019, "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, volume 33, issue 1, pages 183-191, January, DOI: 10.2478/eb-2019-0013.
• Levens Michael, 2019, "Enhancing the Value of Lifestyle Bundles," Economics and Culture, Sciendo, volume 16, issue 1, pages 1-7, June, DOI: 10.2478/jec-2019-0001.
• Jeseviciute-Ufartiene Laima, 2019, "Consumer Involvement in the Purchasing Process: Consciousness of the Choice," Economics and Culture, Sciendo, volume 16, issue 1, pages 126-136, June, DOI: 10.2478/jec-2019-0014.
• Kral Pavol & Janoskova Katarina & Durana Pavol, 2019, "Linear Model for Brand Portfolio Optimization," Economics and Culture, Sciendo, volume 16, issue 1, pages 32-39, June, DOI: 10.2478/jec-2019-0004.
• Durana Pavol & Kliestikova Jana & Kovacova Maria, 2019, "The Quality of Brand Products: Expected Attributes vs. Perceived Reality," Economics and Culture, Sciendo, volume 16, issue 1, pages 98-107, June, DOI: 10.2478/jec-2019-0011.
• Mitrović Dijana Medenica & Simović Olivera & Raičević Milica, 2019, "Personalized Marketing in the Function of the Tourist Destination Improvement," Economics, Sciendo, volume 7, issue 1, pages 127-137, June, DOI: 10.2478/eoik-2019-0011.
• Gillpatrick Tom, 2019, "The Digital Transformation of Marketing: Impact on Marketing Practice & Markets," Economics, Sciendo, volume 7, issue 2, pages 139-156, December, DOI: 10.2478/eoik-2019-0023.
• Król Karol, 2019, "The Link Rot Phenomenon and its Influence on the Quality of the Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 12, issue 1, pages 68-79, March, DOI: 10.2478/ers-2019-0007.
• Król Karol, 2019, "Marketing Potential of Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 12, issue 2, pages 158-172, June, DOI: 10.2478/ers-2019-0015.
• Gralak Katarzyna, 2019, "Support for the Development of Tourism from European Funds in the Eastern Poland Region in the Years 2014-2020," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 12, issue 3, pages 265-274, September, DOI: 10.2478/ers-2019-0024.
• Savić Jovana & Veselinović Nevena, 2019, "Measuring Clients’ Attitudes About Banking Services Quality Using the SERVQUAL Model," Economic Themes, Sciendo, volume 57, issue 2, pages 201-217, June, DOI: 10.2478/ethemes-2019-0012.
• Łaszkiewicz Anna, 2019, "Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation," Folia Oeconomica Stetinensia, Sciendo, volume 19, issue 2, pages 68-80, December, DOI: 10.2478/foli-2019-0014.
• Halkin Andrii & Bliumska-Danko Kseniia & Smihunova Olena & Dudnyk Elena & Balandina Iryna, 2019, "Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase," Foundations of Management, Sciendo, volume 11, issue 1, pages 7-22, March, DOI: 10.2478/fman-2019-0001.
• Ningrum Nonik K. & Ayem Sri, 2019, "The congruency between self and brand," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 10, issue 1, pages 139-147, April, DOI: 10.2478/hjbpa-2019-0011.
• Hutami Lusia Tria Hatmanti & Kurniawan Ignatius Soni, 2019, "The Analysis of Marketing performance in Yogyakarta SMEs," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 10, issue 3, pages 170-180, December, DOI: 10.2478/hjbpa-2019-0036.
• Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019, "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 10, issue 3, pages 53-74, December, DOI: 10.2478/hjbpa-2019-0029.
• Witek-Hajduk Marzanna K. & Grudecka Anna, 2019, "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 55, issue 3, pages 212-229, September, DOI: 10.2478/ijme-2019-0015.
• Wąsowicz-Zaborek Elżbieta, 2019, "Antecedents of loyalty intentions among young adult tourists: a survey," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 55, issue 4, pages 331-345, December, DOI: 10.2478/ijme-2019-0021.
• Bąska Mateusz & Dudycz Helena & Pondel Maciej, 2019, "Identification of advanced data analysis in marketing: A systematic literature review," Journal of Economics and Management, Sciendo, volume 35, issue 1, pages 18-39, March, DOI: 10.22367/jem.2019.35.02.
• Brzozowska-Woś Magdalena & Schivinski Bruno, 2019, "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Sciendo, volume 27, issue 3, pages 2-27, September, DOI: 10.7206/cemj.2658-0845.1.
• Eneizan Bilal Mohammad & Alsakarneh Asaad Ahmad abdelqader & AL-kharabsheh Kamel A. & AL-Abrrow Hadi & Alnoor Alhamzah, 2019, "An Investigation into the Relationship between Emotional Labor and Customer Satisfaction," Journal of Management and Business Administration. Central Europe, Sciendo, volume 27, issue 4, pages 23-47, December, DOI: 10.7206/cemj.2658-0845.8.
• Alperytė Irena & Išoraitė Margarita, 2019, "Developing a City Brand," Journal of Intercultural Management, Sciendo, volume 11, issue 4, pages 1-27, December, DOI: 10.2478/joim-2019-0022.
• Kaczorowska-Spychalska Dominika, 2019, "How chatbots influence marketing," Management, Sciendo, volume 23, issue 1, pages 251-270, June, DOI: 10.2478/manment-2019-0015.
• Nikiel Sławomir, 2019, "New business models for Cultural and Creative Institutions," Management, Sciendo, volume 23, issue 2, pages 124-137, December, DOI: 10.2478/manment-2019-0022.
• Hajdas Monika, 2019, "Cultural Codes and Brand Equity Relations – Exploratory Study and Research Implications," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 1, pages 19-27, March, DOI: 10.15611/ms.2019.1.03.
• Muszyńska Karolina, 2019, "Criteria and Factors for the Choice of Private Label Brands by Customers of Retail Chains," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 4, pages 18-23, December, DOI: 10.15611/ms.2019.4.03.
• Sulich Adam & Rutkowska Małgorzata, 2019, "Between Green and Turquoise Management Styles," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 4, pages 24-31, December, DOI: 10.15611/ms.2019.4.04.
• Savciuc Oxana & Timotin Alina, 2019, "The Integration of Behavioural Change Models in Social Marketing Programs in Public Health," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 30-39, June, DOI: 10.2478/midj-2019-0003.
• Shahriar Shamsul Huq Bin & Islam Mahbub Ul & Khan Md. Fayjullah & Arafat Sayed & Rahman Saifur, 2019, "A First-Mover Lost Market Opportunity: a Case Study," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 40-49, June, DOI: 10.2478/midj-2019-0004.
• Broeder Peter & Snijder Hessel, 2019, "Colour in Online Advertising: Going for Trust, Which Blue is a Must?," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 5-15, June, DOI: 10.2478/midj-2019-0001.
• Timotin Alina, 2019, "Instruments of Developing Social Marketing in Public Health," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 50-60, June, DOI: 10.2478/midj-2019-0005.
• Moldovan Răzvan A. & Ciornea Raluca, 2019, "The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 2, pages 18-34, December, DOI: 10.2478/midj-2019-0007.
• Scridon Mircea-Andrei, 2019, "Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 2, pages 35-42, December, DOI: 10.2478/midj-2019-0008.
• Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019, "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 2, pages 5-17, December, DOI: 10.2478/midj-2019-0006.
• Baruk Agnieszka Izabela, 2019, "Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective," Marketing of Scientific and Research Organizations, Sciendo, volume 32, issue 2, pages 131-151, June, DOI: 10.2478/minib-2019-0033.
• Baruk Agnieszka Izabela & Goliszek Anna, 2019, "The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations," Marketing of Scientific and Research Organizations, Sciendo, volume 32, issue 2, pages 207-229, June, DOI: 10.2478/minib-2019-0036.
• Baruk Agnieszka Izabela, 2019, "Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees," Marketing of Scientific and Research Organizations, Sciendo, volume 33, issue 3, pages 27-51, September, DOI: 10.2478/minib-2019-0042.
• Rocco Sanja & Selinšek Aleksandra, 2019, "The Structure of Design Orientation and its Relationship with Market Orientation," Naše gospodarstvo/Our economy, Sciendo, volume 65, issue 3, pages 50-62, September, DOI: 10.2478/ngoe-2019-0013.
• Maček Anita & Ovin Rasto & Starc-Peceny Urška, 2019, "Smart Cities Marketing and Its Conceptual Grounds," Naše gospodarstvo/Our economy, Sciendo, volume 65, issue 4, pages 110-116, December, DOI: 10.2478/ngoe-2019-0024.
• Jílková Petra & Králová Petra, 2019, "E-customer behaviour and cross border shopping development," Open Economics, De Gruyter, volume 2, issue 1, pages 109-123, January, DOI: 10.1515/openec-2019-0010.
• Švecová Jana & Odehnalová Pavla, 2019, "The determinants of consumer behaviour of students from Brno when purchasing organic food," Review of Economic Perspectives, Sciendo, volume 19, issue 1, pages 49-64, March, DOI: 10.2478/revecp-2019-0003.
• Andrii Galkin & Popova Yuliia & Bodnaruk Oksana & Zaika Yuliia & Chuprina Elena & Denys Shapovalenko & Oleg Kolonataievskyi, 2019, "Attractiveness Modeling of Retail on Emotional Fatigue of Consumers," South East European Journal of Economics and Business, Sciendo, volume 14, issue 2, pages 106-116, December, DOI: 10.2478/jeb-2019-0017.
• Knošková Ľubica & Garasová Petra, 2019, "The Economic Impact of Consumer Purchases in Fast Fashion Stores," Studia Commercialia Bratislavensia, Sciendo, volume 12, issue 41, pages 58-70, June, DOI: 10.2478/stcb-2019-0006.
• Castanheira Bruna Monteiro & Costa E Silva Susana & Martins Carla Carvalho, 2019, "What Do Managers Think About the Success Potential of CRM Campaigns?," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 64, issue 2, pages 33-52, August, DOI: 10.2478/subboec-2019-0008.
• Mokoena Bakae Aubrey, 2019, "The Relationship Between Selected Market Orientation Dimensions and Organizational Performance within Universities in South Africa," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 64, issue 3, pages 54-68, December, DOI: 10.2478/subboec-2019-0015.
• Cantaragiu Ramona, 2019, "The Impact of Gender on Food Waste at the Consumer Level," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 29, issue 4, pages 41-57, December, DOI: 10.2478/sues-2019-0017.
• Ryo Takahashi, 2019, "How to stimulate environmentally friendly consumption: Evidence from a nationwide social experiment to promote eco-friendly coffee," Working Papers, Waseda University, Faculty of Political Science and Economics, number 1917, Sep.
• Alfred Stiassny & Agnes Somosi & Krisztina Kolos, 2019, "Enhancing customer retention in case of service elimination? An empirical investigation in telecommunications," Department of Economics Working Papers, Vienna University of Economics and Business, Department of Economics, number wuwp283, Mar.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2019, "Asian Competitors:Marketing for Competitiveness in the Age of Digital Consumers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11135, ISBN: ARRAY(0x60e90170), September.
• Catherine Prentice, 2019, "Emotional Intelligence and Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11363, ISBN: ARRAY(0x5fffc748), September.
• Catherine Prentice, 2019, "Emotional Intelligence And Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "The Power Of Employee Influence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Service Encounter," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And Internal Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And Dramaturgical Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And Relational Encounter Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And External Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And Impersonal Encounter Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "EMOTIONAL INTELLIGENCE AND MARKETING".