Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2022

• Galina Ilieva, 2022, "The Impact of Social Media on the Destination Image Formation and Tourist Behavior," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 1, pages 58-66, April.
• Evgeniya Tonkova, 2022, "Distribution of Electronic Books - Models and Practices," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 2, pages 13-20, August.
• Violeta Peteva, 2022, "Consumer Experience and its Rethinking in the Digital World," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 2, pages 149-160, August.
• Todor Dyankov, 2022, "Attitudes of Future Professionals in Tourism to Change the Image of Destination Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 3, pages 153-160, December.
• Miglena Dushkova, 2022, "Role of Consumer - Trader Alternative Dispute Resolution Bodies," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 3, pages 88-97, December.
• Ilian Minkov, 2022, "Manifestations Of Corporate Culture Published On The Internet Of The Construction Companies In The Varna Region," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "CONSTRUCTION ENTREPRENEURSHIP AND REAL PROPERTY", University of Economics - Varna, issue 1, pages 97-104.
• Teofana DIMITROVA & Trayan YOSIFOV, 2022, "Marketing Ethics on the Market of Mobile and Banking Services in Bulgaria," Business & Management Compass, University of Economics Varna, issue 3-4, pages 134-153.
• Abideen Olayinka SHODIYA & Joseph Olushola OJENIKE, 2022, "Customers` Service Skills and Customers Loyalty: Evidence from Selected Deposit Money Banks," Business & Management Compass, University of Economics Varna, issue 3-4, pages 169-192.
• Dancho Danchev, 2022, "Evolutionary Analysis Of Formal Definitions Of Marketing," An Annual Book of University of Economics - Varna, University of Economics - Varna, volume 92, issue 1, pages 5-72, January.
• Panwar Tapish & Khan Kalim, 2022, "SAFE: The New-Age Service Marketing Mix for the New-Age Internet-Based Services," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 10, issue 1, pages 106-132, September, DOI: 10.2478/auseb-2022-0007.
• Msosa Steven Kayambazinthu, 2022, "The Impact of Corporate Social Investment on Customer Loyalty in the Gaming Industry," Business Ethics and Leadership, Sciendo, volume 6, issue 4, pages 38-48, December, DOI: 10.21272/bel.64.38-48.2022.
• Faganel Armand & Streicher Anton, 2022, "Social Marketing as a Tool for a Sustainable Municipal Waste Management," Economics and Culture, Sciendo, volume 19, issue 1, pages 87-97, June, DOI: 10.2478/jec-2022-0008.
• Zatonatska Tetiana & Dluhopolskyi Oleksandr & Artyukh Tatiana & Tymchenko Kateryna, 2022, "Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine," Economics, Sciendo, volume 10, issue 1, pages 87-104, June, DOI: 10.2478/eoik-2022-0005.
• Fareniuk Yana & Zatonatska Tetiana & Dluhopolskyi Oleksandr & Kovalenko Oksana, 2022, "Customer churn prediction model: a case of the telecommunication market," Economics, Sciendo, volume 10, issue 2, pages 109-130, December, DOI: 10.2478/eoik-2022-0021.
• Rani Sumista & Lal Choote & Kait Rohtas, 2022, "Marketing Costs and Price Spread for Selected Fruit Crops in Haryana State: A Study of Selected Districts," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 15, issue 4, pages 533-547, December, DOI: 10.2478/ers-2022-0036.
• Nedeljković Ivana & Zlatanović Dejana & Marinković Veljko, 2022, "Effects of Customer Relationship Management on Organizational Performance," Economic Themes, Sciendo, volume 60, issue 2, pages 237-258, June, DOI: 10.2478/ethemes-2022-0014.
• Stanković Jelena & Đukić Suzana, 2022, "Brand Personality as a Determinant of Consumer Loyalty of Mobile Phones and Cars in the Republic of Serbia," Economic Themes, Sciendo, volume 60, issue 4, pages 513-531, December, DOI: 10.2478/ethemes-2022-0028.
• Perić Goran & Dramićanin Sandra & Sekulić Dejan, 2022, "Protective Measures Against COVID-19 and their Impact on Guest Satisfaction and Behaviour Intentions: The Case of the Hotel Industry of Serbia," Economic Themes, Sciendo, volume 60, issue 4, pages 533-549, December, DOI: 10.2478/ethemes-2022-0029.
• Szwajca Danuta, 2022, "The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic," Foundations of Management, Sciendo, volume 14, issue 1, pages 37-50, January, DOI: 10.2478/fman-2022-0003.
• Seyedi Seyedeh Samaneh & Darroudi Abolfazl & Haghighinasab Manijeh, 2022, "Developing a Model and Questionnaire for Predicting Intention to Use Job Boards: A Jobseeker-Oriented Research on the E-Recruitment Adoption in Iran," Foundations of Management, Sciendo, volume 14, issue 1, pages 67-88, January, DOI: 10.2478/fman-2022-0005.
• Hajdas Monika & Radomska Joanna & Szpulak Aleksandra & Silva Susana C., 2022, "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 58, issue 1, pages 17-32, March, DOI: 10.2478/ijme-2022-0005.
• Wąsowicz-Zaborek Elżbieta, 2022, "Consumer choice determinants of online intermediary tourism platforms," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 58, issue 2, pages 161-178, June, DOI: 10.2478/ijme-2022-0013.
• Kim Hyun Hee & Sun Sunny & Law Rob, 2022, "Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 187-209, January, DOI: 10.22367/jem.2022.44.08.
• Chatterjee Shuvam & Bryła Paweł, 2022, "Innovation and trends in olfactory marketing: A review of the literature," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 210-235, January, DOI: 10.22367/jem.2022.44.09.
• Gontur Silas & Gadi Paul Dung & Bagobiri Esther, 2022, "The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector: A PLS-SEM approach," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 266-285, January, DOI: 10.22367/jem.2022.44.11.
• Kato Takumi, 2022, "Brand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in Japan," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 1, pages 70-90, March, DOI: 10.7206/cemj.2658-0845.70.
• Aubel Martin & Pikturniene Indre & Joye Yannick, 2022, "Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 2, pages 26-42, June, DOI: 10.7206/cemj.2658-0845.74.
• Gilal Faheem Gul & Memon Amjad Ali & Gilal Naeem Gul & Gilal Rukhsana Gul & Memon Ahsan Ali, 2022, "Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 2, pages 83-102, June, DOI: 10.7206/cemj.2658-0845.76.
• Nguyen Ngoc Thi Hong & Rudawska Edyta, 2022, "Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 3, pages 112-135, September, DOI: 10.7206/cemj.2658-0845.84.
• Ayoub Asad & Balawi Ayman, 2022, "A New Perspective for Marketing: The Impact of Social Media on Customer Experience," Journal of Intercultural Management, Sciendo, volume 14, issue 1, pages 87-103, March, DOI: 10.2478/joim-2022-0003.
• Hasanbarog Zhila Mahrooz & Rasouli Eshaq & Ardabili Farzad Sattari & Azadi Behnam, 2022, "The Role of Planned Behavior in Predicting Customer Orientation," Management, Sciendo, volume 26, issue 2, pages 41-62, December, DOI: 10.2478/manment-2019-0095.
• Baruk Jerzy, 2022, "Research and Development Expenditures in the Sector of Polish Enterprises as an Instrument of Research and Development Policy," Marketing of Scientific and Research Organizations, Sciendo, volume 43, issue 1, pages 25-52, March, DOI: 10.2478/minib-2022-0002.
• Maciejewski Grzegorz & Krowicki Piotr, 2022, "Brand as a Customer Value Driver: Relationships with Customer Engagement," Marketing of Scientific and Research Organizations, Sciendo, volume 43, issue 1, pages 53-74, March, DOI: 10.2478/minib-2022-0003.
• Komor Marcin, 2022, "Political and Legal Conditions of Marketing Activity of Businesses in the European Market," Marketing of Scientific and Research Organizations, Sciendo, volume 44, issue 2, pages 1-20, June, DOI: 10.2478/minib-2022-0006.
• Pluta-Olearnik Mirosława & Szulga Patrycja, 2022, "The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach," Marketing of Scientific and Research Organizations, Sciendo, volume 44, issue 2, pages 87-104, June, DOI: 10.2478/minib-2022-0010.
• Rengkung Leonardus Ricky, 2022, "Exploration and Exploitation: Driving Organizational Capability and Organizational Change Toward Competitive Advantage," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 1, pages 39-51, March, DOI: 10.15544/mts.2022.05.
• Konyev Anna & Dolgalova Olena & Yeshchenko Maryna, 2022, "Marketing of Personnel in the Sphere of Housing and Communal Services," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 1, pages 52-60, March, DOI: 10.15544/mts.2022.06.
• Šneiderienė Agnė & Beniušis Antanas, 2022, "Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 1, pages 72-83, March, DOI: 10.15544/mts.2022.08.
• Kisieliauskas Justinas & Jančaitis Aleksas, 2022, "Green Marketing Impact on Perceived Brand Value in Different Generations," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 2, pages 125-133, June, DOI: 10.15544/mts.2022.13.
• Rizvi Ali Abbas & Bhadauria Arun & Jaiswal Bimal, 2022, "Social Psychological Elements and Buying Intention of Rural Buyer," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 2, pages 146-158, June, DOI: 10.15544/mts.2022.15.
• Marković Ivana & Radosavljević Gordana & Borisavljević Katarina, 2022, "Celebrity Endorsement Influence on Destination Image," Naše gospodarstvo/Our economy, Sciendo, volume 68, issue 4, pages 66-74, December, DOI: 10.2478/ngoe-2022-0024.
• Nhlabathi Mthobisi & Mgiba Freddy Marilahimbilu & Ligaraba Neo, 2022, "Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study," Real Estate Management and Valuation, Sciendo, volume 30, issue 1, pages 34-52, March, DOI: 10.2478/remav-2022-0004.
• Mim Mahabuba Khanm & Hasan Md. Mahide & Hossain Afzal & Khan Md Yusuf Hossein, 2022, "An Examination of Factors Affecting Tourists’ Destination Choice: Empirical Evidence From Bangladesh," SocioEconomic Challenges (SEC), Sciendo, volume 6, issue 3, pages 48-61, September, DOI: 10.21272/sec.63.48-61.2022.
• Furdui Monica & Marcu Laura & Sula Ledia, 2022, "Combining Pedagogical Methods with Marketing Techniques to Increase Youth Attachment to Educational Institutions," Valahian Journal of Economic Studies, Sciendo, volume 13, issue 1, pages 33-42, April, DOI: 10.2478/vjes-2022-0004.
• Dilip Soman & Sara N-Marandi, 2022, "Managing Customer Value:One Step at a Time," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12382, ISBN: ARRAY(0x6cd872c0).
• Andrew Chi-fai Chan & Joseph H L Ko & Conrad Wong & Diamond Tai, 2022, "Customer Needs and Strategic Management:Left-Right Circles Analysis," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12741, ISBN: ARRAY(0x6d1d6b70).
• Serdar S. Durmusoglu, 2022, "Chinese Innovation and Branding Leaps: Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Chinese Innovation and Branding Leaps".
• Yuefang Si & Cassandra C. Wang & Jia Zhang, 2022, "ICT Adoption and Product Innovation of Chinese Firms: A Perspective on Intra- and Inter-firm Operations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Chinese Innovation and Branding Leaps".
• Sai Lan & Junsong Chen & Kun Liu, 2022, "Open-Source Software Platform Innovation in China: Past, Present, and the Future," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Chinese Innovation and Branding Leaps".
• Yaman Alpata & Serdar S. Durmusoglu, 2022, "Localization in Business-to-Consumer Cross-Border Online Marketplaces: How AliExpress Turkey Enables Its Sellers’ Brands and Manages Their Experiences," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Chinese Innovation and Branding Leaps".
• Howard Pong Yuen Lam & Vincent Chi Wong, 2022, "Hierarchical Branding Strategy for New Product Launch: Evidence from China," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Chinese Innovation and Branding Leaps".
• Howard Pong Yuen Lam & Shiyu Tracy Lu, 2022, "Corporate Branding Strategy for New Companies in China: Lessons Learned from GoGoVan and LaLaMove," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Chinese Innovation and Branding Leaps".
• Rodney A. Josephson, 2022, "Using Neuro-Linguistic Programming to Build the Foundation of Brands: A Guide for Chinese Firms," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Chinese Innovation and Branding Leaps".
• Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2022, "Willingness to pay for policies to reduce health risks from COVID-19: Evidence from U.S. professional sports," Working Papers, Department of Economics, West Virginia University, number 22-06, Oct.
• Guzovski, Marina & Smoljić, Mirko & Martinčević, Ivana, 2022, "Creating Value for Clients using a Holistic Approach in Banking Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0008.
• Sesar, Vesna & Martinčević, Ivana & Hunjet, Anica, 2022, "How Influencer Credibility and Advertising Disclosure affects Purchase Intention," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0023.
• Čuić Tanković, Ana & Perišić Prodan, Marina & Tomljanović, Doris, 2022, "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0025.
• Schubart, Constantin & Bernardy, Carolin, 2022, "Resistenzen bei Anlageentscheidungen und die Relevanz der Emotionalität in der Kundenbeziehung," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 8 (Juli 2022).
• Zeisberg, Matthias, 2022, "Die Website als Instrument der Vertrauensbildung in der Urlaubshotellerie," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 02 (Juni 2022).
• Ibrahim Yemez & ªükran Karaca, 2022, "Examining the Impact of Virtual Experiential Marketing on E-Store Image and E Store Loyalty," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 20, issue 4, pages 413-428.
• Kai Hao Yang, 2022, "Selling Consumer Data for Profit: Optimal Market-Segmentation Design and Its Consequences," American Economic Review, American Economic Association, volume 112, issue 4, pages 1364-1393, April, DOI: 10.1257/aer.20210616.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2022, "Peer Effects in Product Adoption," American Economic Journal: Applied Economics, American Economic Association, volume 14, issue 3, pages 488-526, July, DOI: 10.1257/app.20200367.
• Bradley T. Shapiro, 2022, "Promoting Wellness or Waste? Evidence from Antidepressant Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 2, pages 439-477, May, DOI: 10.1257/mic.20190277.
• Leila Agha & Dan Zeltzer, 2022, "Drug Diffusion through Peer Networks: The Influence of Industry Payments," American Economic Journal: Economic Policy, American Economic Association, volume 14, issue 2, pages 1-33, May, DOI: 10.1257/pol.20200044.
• Bart J. Bronnenberg & Jean-Pierre Dubé & Chad Syverson, 2022, "Marketing Investment and Intangible Brand Capital," Journal of Economic Perspectives, American Economic Association, volume 36, issue 3, pages 53-74, Summer, DOI: 10.1257/jep.36.3.53.
• Gheorghe Zaman & Nicoleta Valentina Florea & Constantin Aurelian Ionescu & Dan Marius Coman & Doina Constanta Mihai & Nicoleta Luminita Gudanescu Nicolau, 2022, "Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 59, pages 268-268.
• Lavinia Denisia Cuc & Corina Pelau & Silviu-Gabriel Szentesi & Grigorie Sanda, 2022, "The Impact of Green Marketing on the Consumers’ Intention to Buy Green Products in the Context of the Green Deal," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 330-330, April.
• Alexandru Jurconi & Ioana Maria Popescu (Iacobescu) & Daniela-Ioana Manea & Mihaela Mihai & Rodica Pamfilie, 2022, "The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 395-395, April.
• Alexandra Perju-Mitran & Andreea-Elisabeta Budacia & Lucian Constantin Gabriel Budacia & Marian-Florin Busuioc, 2022, "A Conceptual Model of Consumer Intention to Continue Buying Eco-Labeled Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 546-546, April.
• Radovan Savov & Filip Tkac & Juraj Cheben & Jana Kozakova & Jakub Bercík, 2022, "Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 61, pages 797-797, August.
• Petre Sorin Savin & Georgiana Rusu & Gheorghe Orzan, 2022, "Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 100-107, November.
• Horia Mihălcescu, 2022, "The Need and Future of Digitalization in Romania - a Delphi Method Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 108-112, November.
• Florina Botezatu & Ștefan-Claudiu Căescu & Mihai-Cristian Orzan & Daniela Marinica & Alkadour Abdullah, 2022, "A Survey of MarTech Adoption and Impact during the COVID crisis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 113-119, November.
• Bounefla Alia & Bounefla Mohamed Ali, 2022, "Optimal Distribution Management of a Milk Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 120-125, November.
• Horia Mihalcescu & Ana-Maria Dumitrache (Bajan) & Gheorghe Orzan, 2022, "Impact of Digitization and Big Data on Romanian Companies - a Qualitative Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 126-132, November.
• Josephine Ie Lyn Chan, 2022, "Factors Driving Customer Satisfaction for Shopee Malaysia," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 133-140, November.
• Emem Akaninyene Sampson & Samuel Etuk & Nfawa Erasmus Usani, 2022, "Service Quality and Patient Satisfaction in Public Hospitals in Akwa Ibom State, Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 141-150, November.
• Lucia Nicoleta Barbu & Mihai Cristian Orzan & Andrei Canda, 2022, "Efficiency of Online Advertising Strategies on Romanian Social Networking Websites," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 151-159, November.
• Salim Moussa, 2022, "Issues About Marketing Journals’ Special Issues," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 160-170, November.
• Irene Muraru & Mary Mwanzia, 2022, "Effect of Complaints Handling by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 171-180, November.
• Cristina-Andreea Nicolae & Mihai-Ioan RoÅŸca, 2022, "Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 18-26, November.
• Paul Cosmovici & Daniela Marinică & Alexandru Ion Olteanu, 2022, "The Manipulation of Images, as Personal Data, by Facebook – a Case Study for Ethical Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 181-188, November.
• Daniela Ioniță & Andreea Orîndaru & Marian Bratu, 2022, "CRM Software Adoption by Small Enterprises," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 189-199, November.
• Monica M. Popa Sârghie & John Pracejus, 2022, "Consumer Perspectives on Fairtrade Prices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 27-36, November.
• Malina-Simona Mihalcea & Mihaela Constantinescu & Alexandru Ion Olteanu, 2022, "Marketing Campaign for Sports Clubs. Case study: Archery Club Saga," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 37-50, November.
• IonuÈ›-Robert Alexandru & Mihaela Constantinescu & Teodor Brahadiru, 2022, "Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 51-60, November.
• Maria Orzaru & Mihaela Constantinescu & Adrian Apostol, 2022, "Understanding the Consumer of Books in the Digital Era," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 61-70, November.
• Angela Madan & Mihai-Ioan RoÈ™ca & Adrian Apostol, 2022, "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 71-90, November.
• Elena Bostănică & Mihai Cristian Orzan & Traian Năstase, 2022, "An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 91-99, November.
• Ceylan Bozpolat, 2022, "Finansal Ürünlerde Ortak Markalama: Ortak Markalı Kredi Kartları Üzerine Bir Çalışma," Journal of Research in Economics, Politics & Finance, Ersan ERSOY, volume 7, issue 2, pages 407-425, DOI: 10.30784/epfad.1070482.
• Sabin – Alexandru Babeanu & Viorel - Costin Banta & Cristian Dragos Turcan, 2022, "General Framework Of Innovative Business Model In Industry 4.0 For Automotive Clients," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 50, pages 5-12, April.
• Sabin – Alexandru Băbeanu & Viorel - Costin Banța & Claudia Mihaela RĂPAN & Cristian Dragoș Țurcan, 2022, "General Elements Of Market Analysis For Customer Selection Criteria Using Existing Automotive Sales Databases," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 50, pages 23-30, December.
• Pinaki DASGUPTA & Arnab DEB, 2022, "Service Pricing Challenges On Shared Platform: Uber India Vs Didi Chuxing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 23-33, May.
• Mustapha Tosin BALOGUN & Olubusola Temiloluwa OYEKUNLE & Usman Moyosore TIJANI, 2022, "Brand Personality And Culture: The Role Of Rotary Club In A Continuously Diverse Society," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 34-42, May.
• Fabian SCHMIDTKE & Patrick SIEGFRIED, 2022, "Implementation Strategies Of A Modern Showroom Concept For Retailers With A Wide Range Of Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-22, May.
• Chikaodili Peace ONUORAH & Obinna Christian OJIAKU & Moses Chigbata OLISE, 2022, "Effect Of Social Media Marketing On Customer Brand Engagement In The Banking Industry: Evidence From An Emerging Economy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 125-140, November.
• Marilia (Maria) KOUNTOURIDOU & Dino DOMIC, 2022, "A Grounded Theory Investigation Of The Influence Of A ‘Positive Visualisation Course’ In Brand Identity On First-Year Students’ Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 159-171, November.
• Alexandru BOSINCEANU & Ion-Danut LIXANDRU, 2022, "Religion, Life And Financial Satisfaction In Times Of Pandemic. An Analysis From The Netherlands," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 172-180, November.
• Daniela POPESCU & Adina DINU & Sorina GIRBOVEANU, 2022, "Entrepreneurship In The Digital Age," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 224-233, November.
• Luz María Moyano Castolo & Rocío Mendoza Castillo & Edgar Faugier Fuentes & Karla Barajas Portas, 2022, "Women executives job performance in the tourism industry: the use of social media and digital competences," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 22, issue 1, pages 118-150, June, DOI: https://doi.org/10.36105/theanahuac.
• Esteban Salinas-Mercado & Julieta Mercado González & Karla Barajas Portas, 2022, "Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 22, issue 1, pages 12-35, June, DOI: https://doi.org/10.36105/theanahuac.
• Mónica Guadalupe González Urbán, 2022, "Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 22, issue 1, pages 98-117, June, DOI: https://doi.org/10.36105/theanahuac.
• Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska & Irena Bogoevska-Gavrilova, , "The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, number v:3:y:2022:i:1:p:29-43, DOI: 10.47063/ebd.00009.
• Ilian Minkov, 2022, "Characteristics Of Corporate Culture Published On The Internet In The Modern Business Environment," HR and Technologies, Creative Space Association, issue 1, pages 18-29.
• Melissa Newham & Marica Valente, 2022, "The Cost of Influence: How Gifts to Physicians Shape Prescriptions and Drug Costs," Papers, arXiv.org, number 2203.01778, Mar, revised Apr 2023.
• Szabolcs Nagy & Noemi Hajdu, 2022, "Consumer acceptance of the use of artificial intelligence in online shopping: evidence from Hungary," Papers, arXiv.org, number 2301.01277, Dec.
• Szabolcs Nagy & Csilla Konyha Molnarne, 2022, "The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour," Papers, arXiv.org, number 2301.04609, Dec.
• Sanja Mlivoncic, 2022, "The Role Of The Internet In Pharmacists' Communication And As A Source Of Health Information," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 125-139, june, DOI: 10.17818/EMIP/2022/1.6.
• Marina Perisic Prodan & Marta Cerovic & Ivana Ivancic, 2022, "The Impact Of Relationship Marketing On Customer Satisfaction And Loyalty In Luxury Hotels," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 189-210, june, DOI: 10.17818/EMIP/2022/1.9.
• Marina Tomic Maksan & Margareta Jelic, 2022, "The Role Of Consumer Ethnocentrism And Habit In Potato Chip Purchases: An Extension Of Tpb," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 25-47, june, DOI: 10.17818/EMIP/2022/1.2.
• Branka Dropulic & Zoran Krupka & Goran Vlasic, 2022, "Brand Equity In A Digital Age: Systematic Literature Review," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 277-302, june, DOI: 10.17818/EMIP/2022/1.13.
• Natasa Kovacic & Tomislav Car & Ljubica Pilepić Stifanich, 2022, "Transport Behaviour, Perceived Experience And Smart Technology Usage Of Tourist Destination Visitors," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 2, pages 439-472, december, DOI: 10.17818/EMIP/2022/2.5.
• Ozren Rafajac, 2022, "Creation And Analysis Of Customer Experience In The Republic Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 2, pages 521-540, december, DOI: 10.17818/EMIP/2022/2.9.
• Amel Kosovac & Elvedin Grabovica & Adisa Medic & Aida Kalem, 2022, "Proposal Of Crm Conceptual Model/Framework To Optimise Relations Among Stakeholders Of Higher Education," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 2, pages 665-685, december, DOI: 10.17818/EMIP/2022/2.15.
• Hanna Shevchuk, 2022, "Development And Implementation Of A Rational Marketing Structure Of Production Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2661-5150/2022-1-31.
• Tetiana Yanchuk & Olga Fedchenko, 2022, "Use Of Neuromarketing Tools During The Pandemic," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 2, DOI: 10.30525/2661-5150/2022-2-16.
• Mariia Bahorka & Tetiana Ustik & Liudmila Kvasova, 2022, "The Place Of Marketing Activities In The Crisis Management System," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 3, DOI: 10.30525/2661-5150/2022-3-3.
• Bogdana Vyshnivska, 2022, "Product Image In The Enterprise’S Marketing Product Policy," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 4, DOI: 10.30525/2661-5150/2022-4-2.
• Viktoriia Rudevska, 2022, "Customer Orientation Of The Bank As The Basis Of The Customer-Oriented Business Model Of The Bank," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 4, DOI: 10.30525/2661-5150/2022-4-5.
• Mariia Bahorka & Larysa Kurbatska & Liudmila Kvasova, 2022, "Marketing Reserves To Increase The Competitiveness Of The Enterprise In Modern Conditions," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2661-5169/2022-1-1.
• Lina PilelienÄ— & Ahmed H. Alsharif & Ibrahim Bader Alharbi, 2022, "Scientometric Analysis Of Scientific Literature On Neuromarketing Tools In Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 8, issue 5, DOI: 10.30525/2256-0742/2022-8-5-1-12.
• Tetiana Shkoda & Oleksandr Savych, 2022, "Transformation Of Marketing In Wartime And Postwar," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 8, issue 5, DOI: 10.30525/2256-0742/2022-8-5-209-216.
• Oleg Bolgar & Igor Kovbas, 2022, "State Registration In The Mechanism Of Administrative And Legal Regulation," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 8, issue 2, DOI: 10.30525/2256-0742/2022-8-2-29-35.
• Ventsislava Nikolova-Minkova, 2022, "Bulgarian and Foreign Trademark Activity in Bulgaria and Bulgarian Trademark Activity Abroad for the Period 2000-2019," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 173-196.
• Anghel Tudorel Cozma & Smaranda Adina Cosma & Madalina Valeanu, 2022, "Work Place Influence On Purchase Behavior Of Pet Food Products In The Pandemic Period," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Horatiu Vasile BORZA & Ionut Calin CAZAN & Smaranda Adina COSMA, 2022, "Adaptive Facebook Communication Of Orthodox Entities In Covid-19 Context," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Erika KULCSAR & Cristina SCRIDON, 2022, "Human Resources As The Main Vector Of Communication: The Case Of Mobexpert Group," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Brindusa Mariana BEJAN, 2022, "The Role Of Self-Esteem In The Buying Decision Process. A Theoretical Approach," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ioana Maria DUMITRU & Smaranda Adina COSMA, 2022, "A Measurement Of Rural Tourism Destinations’ Competitiveness," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lazar Čolić & Ivana Prica, 2022, "Uloga Regulacionog Stanja Na Ponašanje Potrošača (The Role Of The Regulatory State On Consumer Behavior)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 1-13, June.
• Beriz Čivić & Damir Ćilimković, 2022, "Key Features Of Brand Management And Customer Behavior In The Market Of Food Products In Bosnia And Herzegovina," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 47-61, June.
• Saliha Brajić & Aldin Brajić, 2022, "Upravljanje Konfliktima Kao Determinanta Lojalnosti Korisnika U Privatnom Zdravstvenom Sektoru (Conflict Management As Determining Factor Of User Loyalty In The Private Health Sector)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 63-76, June.
• Bulut DÜLEK, 2022, "Teknoloji Kabul Modeli Çerçevesinde Tüketicilerin Kripto Para Kullanım Niyetlerinin İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 6, issue 1, pages 313-334, August, DOI: https://doi.org/10.33399/biibfad.10.
• Mehmet POLAT, 2022, "Bireylerin Hedonik ve Faydacı Tüketim Eğilimlerinin Ekonomik Kazanım Düzeyleri Üzerindeki Etkisi Kamu Personeli Üzerine Ampirik Bir Uygulama," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 6, issue 2, pages 381-412, December, DOI: https://doi.org/10.33399/biibfad.11.
• İlay TİLKİ & Bilgehan BOZKURT & Murat AKTAN & Ahmet KOÇAK, 2022, "Türkiye’nin Ülke İmajı ile Genel Ürün İmajının Yerli Otomobil TOGG’un Algılanan Ürün İmajına ve Satın Alma Niyetine Etkisi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 6, issue 2, pages 91-126, December, DOI: https://doi.org/10.33399/biibfad.10.
• Vukasović Tina, 2022, "Applying Model of Brand Equity in Higher Education Marketing Context," Business Systems Research, Sciendo, volume 13, issue 1, pages 156-168, June, DOI: 10.2478/bsrj-2022-0010.
• Rosa‐Branca Esteves & Qihong Liu & Jie Shuai, 2022, "Behavior‐based price discrimination with nonuniform distribution of consumer preferences," Journal of Economics & Management Strategy, Wiley Blackwell, volume 31, issue 2, pages 324-355, April, DOI: 10.1111/jems.12466.
• GOLDBACH Dumitru & SARBU Madalin-Nicolae & MATEUT Oana, 2022, "The Perceived Quality Of Services Provided On Industrial Park Platforms," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 1, pages 75-84, August, DOI: 10.56043/reveco-2022-0006.
• STOENICA Laurentiu, 2022, "Intentions And Motivations To Revisit Natural Heritage Sites," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 3, pages 108-120, October, DOI: 10.56043/reveco-2022-0030.
• UNGUREANU Andrei & POPESCU Doris-Louise, 2022, "Online Advertising - History, Evolution, And Challenges," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 3, pages 121-130, October, DOI: 10.56043/reveco-2022-0031.
• Ruma Pal & Pulkit Trivedi, 2022, "Perception of Consumers Towards Online Buying During COVID-19 Pandemic Era," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 25, issue 2, pages 67-79, DOI: 10.32725/acta.2022.009.
• Christian Enz, 2022, "Optimization potential in SME marketing communication in a Czech-German comparison," Economics Working Papers, University of South Bohemia in Ceske Budejovice, Faculty of Economics, number 2022-03, Apr, revised 14 Apr 2022, DOI: 10.32725/ewp.2022.003.
• Kim Byung-Cheol, 2022, "Monopolistic Screening Under Mental Accounting: Applications to Loan Markets with Collateral," Review of Network Economics, De Gruyter, volume 21, issue 3, pages 111-142, October, DOI: 10.1515/rne-2023-0030.
• Valeri GAGAUZ, 2022, "Erp System Implementation In The Small And Medium Enterprises: Evidence From The Republic Of Moldova," Contemporary Economy Journal, Constantin Brancoveanu University, volume 7, issue 4, pages 154-161.
• Boita Marius & Paiusan Luminita, 2022, "The Fiscal Implications Regarding The Granting Of Gift Vouchers Within The Marketing Actions," Management Strategies Journal, Constantin Brancoveanu University, volume 55, issue 1, pages 5-12.
• Elena, Enache & Cristian, Morozan, 2022, "Gender Discrimination Between Story And Reality - A Marketing Approach," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 176-182.
• Ioan Matei, Purcarea, 2022, "Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 211-218.
• Stefan-Alexandru CATANA & Sorin-George TOMA, 2022, "Basics Of Marketing Simulations ? Markstrat Simulator," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 224-229.
• Sophie Balech, 2022, "Une application du modèle ELM ( Elaboration Likelihood Model ) au partage d’information sur Twitter : étude du rôle de la forme du message et du profil de l’émetteur," Innovations, De Boeck Université, volume 0, issue 3, pages 129-161.
• Julia Levine & Stephan Seiler, 2022, "Identifying State Dependence in Brand Choice: Evidence from Hurricanes," CESifo Working Paper Series, CESifo, number 9889.
• Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022, "Milestones In The Evolution Of Cultural Marketing And Current Challenges," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 48, pages 17-22, July.
• Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022, "How Can Cultural Strategies And Place Attachment Shape City Branding?," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-44, July.
• Eli Haim HANI, 2022, "The Effect Of Managers' Values On Business Success," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 28, pages 62-68, May.
• Irene Gil-Saura & Giovanny Lenin Haro-Sosa & Beatriz Moliner-Vel�zquez, 2022, "Motivaciones, compromiso y adopción del e-WOM en restaurantes," Estudios Gerenciales, Universidad Icesi, volume 38, issue 162, pages 17-31, DOI: 10.18046/j.estger.2022.162.4510.
• Madelyn Mendoza-Moreira & Beatriz Moliner-Vel�zquez, 2022, "Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador," Estudios Gerenciales, Universidad Icesi, volume 38, issue 164, pages 358-369, DOI: 10.18046/j.estger.2022.164.5241.
• Marisol Valencia Cárdenas & Mayerlin Rold�n Sep�lveda & Diego Alejandro L�pez Cadavid & Jorge Anibal Restrepo Morales & Juan Gabriel Vanegas L�pez, 2022, "Omnicanalidad como estrategia competitiva: una revisión conceptual y dimensional," Estudios Gerenciales, Universidad Icesi, volume 38, issue 164, pages 370-384, DOI: 10.18046/j.estger.2022.164.5006.
• J. Patricia Munoz-Chávez & Asdr�bal L�pez-Chau & David Valle-Cruz, 2022, "Percepción de la calidad en restaurantes: un análisis mixto con redes neuronales," Estudios Gerenciales, Universidad Icesi, volume 38, issue 165, pages 449-463, DOI: 10.18046/j.estger.2022.165.5235.
• Sadoth Giraldo Acosta & Judith Cavazos Arroyo & Y�sica Mayett Moreno & Cecilia Isabel Calder�n Valencia, 2022, "Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercados," Estudios Gerenciales, Universidad Icesi, volume 38, issue 165, pages 479-492, DOI: 10.18046/j.estger.2022.165.5261.
• Mónica Franco-Ángel & Mariam Rabih Awad Urbano, 2022, "An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises," Estudios Gerenciales, Universidad Icesi, volume 38, issue 165, pages 493-506, DOI: 10.18046/j.estger.2022.165.5286.
• Hermes Castro Fajardo & Lina Mar�a Ot�lora G�mez & Fernando Chavarro Miranda, 2022, "Análisis y evaluación de mercados internacionales de la miel natural," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, volume 41, issue 74, pages 201-240.
• Iván Alberto Analuisa & Juan Jimber del R�o & Jos� Antonio Fern�ndez Gallardo & Arnaldo Vergara Romero, 2022, "La cadena de valor del maíz amarillo duro ecuatoriano. Retos y oportunidades," Revista Lecturas de Economía, Universidad de Antioquia, CIE, issue No. 98, pages 221-252, March.
• Pedro Barrientos-Felipa, 2022, "El concepto de tiendas de conveniencia en Perú," Revista Equidad y Desarrollo, Universidad de la Salle, volume 34, issue 34, pages 1-250, DOI: 10.19052/eq.vol1.iss34.8.
• Jose Joel Cruz Tarrillo & Karla Liliana Haro Zea & Juan Jesús Soria Quijaite, 2022, "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, volume 23, issue 1, pages 315-340.
• Hoffmann, Florian & Inderst, Roman & Ottaviani, Marco, 2022, "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16901, Jan.
• Amano, Tomomichi & Rhodes, Andrew & Seiler, Stephan, 2022, "Flexible Demand Estimation with Search Data," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16933, May.
• Simonov, Andrey & Ursu, Raluca & Zheng, Carolina, 2022, "Suspense and Surprise in Media Product Design: Evidence from Twitch.tv," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 17353, Jun.
• Bronnenberg, Bart & Dube, Jean-Pierre & Syverson, Chad, 2022, "Marketing Investment and Intangible Brand Capital," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 17372, Jun.
• Sidi Mohamed Sahel & Yasmine Kadi & Mehdi Bouchetara & Sidi Mohammed Bouchenak Khelladi, 2022, "Impact of innovative packaging on the attitudes and purchase intention of visually impaired and blind consumers: The case of Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 1, pages 2-19.
• Juraj Litomerický, 2022, "Music as a marketing tool to increase traffic and sales," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 1, pages 20-28.
• Eva Jaderná, 2022, "Retail products´ sustainability from the point of Czech consumers´ view," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 1, pages 29-37.
• Bernhard Alexander Krah & Andrej Miklošík, 2022, "Creating communities: A way of entering foreign markets in 2022," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 1, pages 38-50.
• Hana Volfová & Eliška Svobodová & Jana Pechová, 2022, "The marketing potential of personalisation of shipping packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 16-25.
• Marcus Diedrich, 2022, "Sustainability – integration and communication in German manufacturers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 2-15.
• Eva Jaderná & Hana Volfová, 2022, "Influence of Czech consumers’ education level on preferences for sustainable retailers and products," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 26-41.
• Martina Beránek, 2022, "Configurator as a tool of marketing communication and its use in achieving emissions targets," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 42-52.
• Michal Lukáč & Ján Ganobčík, 2022, "Managerial performance in the conditions of selected local government offices," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 10-19.
• Bernd Hallier, 2022, "Trade in transformation: The example of the textile business as an innovator of urban life-style," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 2-9.
• Pavol Križo, 2022, "Analysis of attitudes to the principles of social responsibility and their application in the practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 20-31.
• Alexandru Bosinceanu, 2022, "A thematic and sentiment analysis of the relationship between religion and purchase behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 32-40.
• Adrian August Wildenauer & Josef Basl, 2022, "Building-as-a-Service: The opportunities of service-dominant logic for construction," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 41-53.
• Raúl Martínez Flores, 2022, "A qualitative study on sustainable marketing and strategy applied to creation of value according to SDG’s 2030," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 14-22.
• Boitumelo Pooe & Thomas Dobbelstein, 2022, "Insight into biases when measuring socioeconomics and demographics of consumers patronizing retailing fashion design entrepreneurs: Germany’s perspective vs. South African requirements," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 2-13.
• Cherouk Amr Yassin, 2022, "Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 23-39.
• Hanane Meslem & Ayoub Abbaci, 2022, "A practical approach for optimizing the conversion rate of a landing page's visitors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 40-53.
• Иван Марчевски & Ваня Григорова & Радослав Йорданов & Криста Нейкова, 2022, "Профилиране На Българските Потребители На Туристически Продукти," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 30, issue 1 Year 20, pages 42-74.
• Дарина Христова & Пламена Паламарова, 2022, "Изследване На Приложенията На Маркетинговия Микс В Културния Сектор В България," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 65-93.
• Zeljka Pecanin & Tina Vukasovic, 2022, "Factors influencing consumer purchase behaviour when buying superfoods," Journal of Innovative Business and Management, DOBA Faculty, volume 14, issue 1, pages 1-12, DOI: 10.32015/JIBM.2022.14.1.4.
• Maldynova Aizhana & Davletova Maira & Ilyas Assel & Butin Erkebulan, 2022, "Improving Marketing Approaches to the Energy Sector of Kazakhstan for Decarbonization," International Journal of Energy Economics and Policy, Econjournals, volume 12, issue 3, pages 410-417, May.
• Ayse Gönül Demirel & Neslihan Yayla, 2022, "A Path Model of Innovative Customer Orientation and Company Performance with the Moderating Influence of Company Training," International Review of Management and Marketing, Econjournals, volume 12, issue 1, pages 1-10.
• Serap Turkyilmaz & Erkut Altindað, 2022, "Analysis of Smart Home Systems in the Context of the Internet of Things in Terms of Consumer Experience," International Review of Management and Marketing, Econjournals, volume 12, issue 1, pages 19-31.
• Lesley G. Benson & Tinashe TR Ndoro, 2022, "An Investigation into Online Shopping Cart Abandonment in South Africa," International Review of Management and Marketing, Econjournals, volume 12, issue 3, pages 26-30, May.
• Pierre Mostert & Tiaan Naude, 2022, "Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity," International Review of Management and Marketing, Econjournals, volume 12, issue 4, pages 10-18, July.
• Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022, "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, volume 12, issue 4, pages 29-37, July.
• Ibrahim Zada, 2022, "The Contributions of Customer Knowledge and Artificial Intelligence to Customer Satisfaction," International Review of Management and Marketing, Econjournals, volume 12, issue 5, pages 1-4, September.
• Ryo Iwata & Kaoru Kuramoto & Satoshi Kumagai, 2022, "Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 1-15, November.
• Andrew R. Kamwendo & Mandusha Maharaj, 2022, "The Preferences of Consumers When Selecting Clothing Detergent Products," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 23-36, November.
• Steven Kayambazinthu Msosa, 2022, "Challenges Facing Women Cooperatives in Accessing Markets for Agricultural Products: A Systematic Literature Review," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 37-43, November.