Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2022

• Ceylan Bozpolat, 2022, "Finansal Ürünlerde Ortak Markalama: Ortak Markalı Kredi Kartları Üzerine Bir Çalışma," Journal of Research in Economics, Politics & Finance, Ersan ERSOY, volume 7, issue 2, pages 407-425, DOI: 10.30784/epfad.1070482.
• Sabin – Alexandru Babeanu & Viorel - Costin Banta & Cristian Dragos Turcan, 2022, "General Framework Of Innovative Business Model In Industry 4.0 For Automotive Clients," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 50, pages 5-12, April.
• Sabin – Alexandru Băbeanu & Viorel - Costin Banța & Claudia Mihaela RĂPAN & Cristian Dragoș Țurcan, 2022, "General Elements Of Market Analysis For Customer Selection Criteria Using Existing Automotive Sales Databases," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 50, pages 23-30, December.
• Pinaki DASGUPTA & Arnab DEB, 2022, "Service Pricing Challenges On Shared Platform: Uber India Vs Didi Chuxing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 23-33, May.
• Mustapha Tosin BALOGUN & Olubusola Temiloluwa OYEKUNLE & Usman Moyosore TIJANI, 2022, "Brand Personality And Culture: The Role Of Rotary Club In A Continuously Diverse Society," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 34-42, May.
• Fabian SCHMIDTKE & Patrick SIEGFRIED, 2022, "Implementation Strategies Of A Modern Showroom Concept For Retailers With A Wide Range Of Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-22, May.
• Chikaodili Peace ONUORAH & Obinna Christian OJIAKU & Moses Chigbata OLISE, 2022, "Effect Of Social Media Marketing On Customer Brand Engagement In The Banking Industry: Evidence From An Emerging Economy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 125-140, November.
• Marilia (Maria) KOUNTOURIDOU & Dino DOMIC, 2022, "A Grounded Theory Investigation Of The Influence Of A ‘Positive Visualisation Course’ In Brand Identity On First-Year Students’ Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 159-171, November.
• Alexandru BOSINCEANU & Ion-Danut LIXANDRU, 2022, "Religion, Life And Financial Satisfaction In Times Of Pandemic. An Analysis From The Netherlands," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 172-180, November.
• Daniela POPESCU & Adina DINU & Sorina GIRBOVEANU, 2022, "Entrepreneurship In The Digital Age," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 224-233, November.
• Luz María Moyano Castolo & Rocío Mendoza Castillo & Edgar Faugier Fuentes & Karla Barajas Portas, 2022, "Women executives job performance in the tourism industry: the use of social media and digital competences," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 22, issue 1, pages 118-150, June, DOI: https://doi.org/10.36105/theanahuac.
• Esteban Salinas-Mercado & Julieta Mercado González & Karla Barajas Portas, 2022, "Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 22, issue 1, pages 12-35, June, DOI: https://doi.org/10.36105/theanahuac.
• Mónica Guadalupe González Urbán, 2022, "Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 22, issue 1, pages 98-117, June, DOI: https://doi.org/10.36105/theanahuac.
• Ilian Minkov, 2022, "Characteristics Of Corporate Culture Published On The Internet In The Modern Business Environment," HR and Technologies, Creative Space Association, issue 1, pages 18-29.
• Melissa Newham & Marica Valente, 2022, "The Cost of Influence: How Gifts to Physicians Shape Prescriptions and Drug Costs," Papers, arXiv.org, number 2203.01778, Mar, revised Apr 2023.
• Szabolcs Nagy & Noemi Hajdu, 2022, "Consumer acceptance of the use of artificial intelligence in online shopping: evidence from Hungary," Papers, arXiv.org, number 2301.01277, Dec.
• Szabolcs Nagy & Csilla Konyha Molnarne, 2022, "The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour," Papers, arXiv.org, number 2301.04609, Dec.
• Sanja Mlivoncic, 2022, "The Role Of The Internet In Pharmacists' Communication And As A Source Of Health Information," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 125-139, june, DOI: 10.17818/EMIP/2022/1.6.
• Marina Perisic Prodan & Marta Cerovic & Ivana Ivancic, 2022, "The Impact Of Relationship Marketing On Customer Satisfaction And Loyalty In Luxury Hotels," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 189-210, june, DOI: 10.17818/EMIP/2022/1.9.
• Marina Tomic Maksan & Margareta Jelic, 2022, "The Role Of Consumer Ethnocentrism And Habit In Potato Chip Purchases: An Extension Of Tpb," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 25-47, june, DOI: 10.17818/EMIP/2022/1.2.
• Branka Dropulic & Zoran Krupka & Goran Vlasic, 2022, "Brand Equity In A Digital Age: Systematic Literature Review," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 277-302, june, DOI: 10.17818/EMIP/2022/1.13.
• Natasa Kovacic & Tomislav Car & Ljubica Pilepić Stifanich, 2022, "Transport Behaviour, Perceived Experience And Smart Technology Usage Of Tourist Destination Visitors," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 2, pages 439-472, december, DOI: 10.17818/EMIP/2022/2.5.
• Ozren Rafajac, 2022, "Creation And Analysis Of Customer Experience In The Republic Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 2, pages 521-540, december, DOI: 10.17818/EMIP/2022/2.9.
• Amel Kosovac & Elvedin Grabovica & Adisa Medic & Aida Kalem, 2022, "Proposal Of Crm Conceptual Model/Framework To Optimise Relations Among Stakeholders Of Higher Education," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 2, pages 665-685, december, DOI: 10.17818/EMIP/2022/2.15.
• Hanna Shevchuk, 2022, "Development And Implementation Of A Rational Marketing Structure Of Production Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2661-5150/2022-1-31.
• Tetiana Yanchuk & Olga Fedchenko, 2022, "Use Of Neuromarketing Tools During The Pandemic," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 2, DOI: 10.30525/2661-5150/2022-2-16.
• Mariia Bahorka & Tetiana Ustik & Liudmila Kvasova, 2022, "The Place Of Marketing Activities In The Crisis Management System," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 3, DOI: 10.30525/2661-5150/2022-3-3.
• Bogdana Vyshnivska, 2022, "Product Image In The Enterprise’S Marketing Product Policy," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 4, DOI: 10.30525/2661-5150/2022-4-2.
• Viktoriia Rudevska, 2022, "Customer Orientation Of The Bank As The Basis Of The Customer-Oriented Business Model Of The Bank," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 4, DOI: 10.30525/2661-5150/2022-4-5.
• Mariia Bahorka & Larysa Kurbatska & Liudmila Kvasova, 2022, "Marketing Reserves To Increase The Competitiveness Of The Enterprise In Modern Conditions," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2661-5169/2022-1-1.
• Lina PilelienÄ— & Ahmed H. Alsharif & Ibrahim Bader Alharbi, 2022, "Scientometric Analysis Of Scientific Literature On Neuromarketing Tools In Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 8, issue 5, DOI: 10.30525/2256-0742/2022-8-5-1-12.
• Tetiana Shkoda & Oleksandr Savych, 2022, "Transformation Of Marketing In Wartime And Postwar," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 8, issue 5, DOI: 10.30525/2256-0742/2022-8-5-209-216.
• Oleg Bolgar & Igor Kovbas, 2022, "State Registration In The Mechanism Of Administrative And Legal Regulation," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 8, issue 2, DOI: 10.30525/2256-0742/2022-8-2-29-35.
• Ventsislava Nikolova-Minkova, 2022, "Bulgarian and Foreign Trademark Activity in Bulgaria and Bulgarian Trademark Activity Abroad for the Period 2000-2019," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 173-196.
• Anghel Tudorel Cozma & Smaranda Adina Cosma & Madalina Valeanu, 2022, "Work Place Influence On Purchase Behavior Of Pet Food Products In The Pandemic Period," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Horatiu Vasile BORZA & Ionut Calin CAZAN & Smaranda Adina COSMA, 2022, "Adaptive Facebook Communication Of Orthodox Entities In Covid-19 Context," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Erika KULCSAR & Cristina SCRIDON, 2022, "Human Resources As The Main Vector Of Communication: The Case Of Mobexpert Group," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Brindusa Mariana BEJAN, 2022, "The Role Of Self-Esteem In The Buying Decision Process. A Theoretical Approach," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ioana Maria DUMITRU & Smaranda Adina COSMA, 2022, "A Measurement Of Rural Tourism Destinations’ Competitiveness," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lazar Čolić & Ivana Prica, 2022, "Uloga Regulacionog Stanja Na Ponašanje Potrošača (The Role Of The Regulatory State On Consumer Behavior)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 1-13, June.
• Beriz Čivić & Damir Ćilimković, 2022, "Key Features Of Brand Management And Customer Behavior In The Market Of Food Products In Bosnia And Herzegovina," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 47-61, June.
• Saliha Brajić & Aldin Brajić, 2022, "Upravljanje Konfliktima Kao Determinanta Lojalnosti Korisnika U Privatnom Zdravstvenom Sektoru (Conflict Management As Determining Factor Of User Loyalty In The Private Health Sector)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 63-76, June.
• Bulut DÜLEK, 2022, "Teknoloji Kabul Modeli Çerçevesinde Tüketicilerin Kripto Para Kullanım Niyetlerinin İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 6, issue 1, pages 313-334, August, DOI: https://doi.org/10.33399/biibfad.10.
• Mehmet POLAT, 2022, "Bireylerin Hedonik ve Faydacı Tüketim Eğilimlerinin Ekonomik Kazanım Düzeyleri Üzerindeki Etkisi Kamu Personeli Üzerine Ampirik Bir Uygulama," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 6, issue 2, pages 381-412, December, DOI: https://doi.org/10.33399/biibfad.11.
• İlay TİLKİ & Bilgehan BOZKURT & Murat AKTAN & Ahmet KOÇAK, 2022, "Türkiye’nin Ülke İmajı ile Genel Ürün İmajının Yerli Otomobil TOGG’un Algılanan Ürün İmajına ve Satın Alma Niyetine Etkisi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 6, issue 2, pages 91-126, December, DOI: https://doi.org/10.33399/biibfad.10.
• Vukasović Tina, 2022, "Applying Model of Brand Equity in Higher Education Marketing Context," Business Systems Research, Sciendo, volume 13, issue 1, pages 156-168, June, DOI: 10.2478/bsrj-2022-0010.
• Rosa‐Branca Esteves & Qihong Liu & Jie Shuai, 2022, "Behavior‐based price discrimination with nonuniform distribution of consumer preferences," Journal of Economics & Management Strategy, Wiley Blackwell, volume 31, issue 2, pages 324-355, April, DOI: 10.1111/jems.12466.
• GOLDBACH Dumitru & SARBU Madalin-Nicolae & MATEUT Oana, 2022, "The Perceived Quality Of Services Provided On Industrial Park Platforms," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 1, pages 75-84, August, DOI: 10.56043/reveco-2022-0006.
• STOENICA Laurentiu, 2022, "Intentions And Motivations To Revisit Natural Heritage Sites," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 3, pages 108-120, October, DOI: 10.56043/reveco-2022-0030.
• UNGUREANU Andrei & POPESCU Doris-Louise, 2022, "Online Advertising - History, Evolution, And Challenges," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 3, pages 121-130, October, DOI: 10.56043/reveco-2022-0031.
• Ruma Pal & Pulkit Trivedi, 2022, "Perception of Consumers Towards Online Buying During COVID-19 Pandemic Era," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 25, issue 2, pages 67-79, DOI: 10.32725/acta.2022.009.
• Christian Enz, 2022, "Optimization potential in SME marketing communication in a Czech-German comparison," Economics Working Papers, University of South Bohemia in Ceske Budejovice, Faculty of Economics, number 2022-03, Apr, revised 14 Apr 2022, DOI: 10.32725/ewp.2022.003.
• Kim Byung-Cheol, 2022, "Monopolistic Screening Under Mental Accounting: Applications to Loan Markets with Collateral," Review of Network Economics, De Gruyter, volume 21, issue 3, pages 111-142, October, DOI: 10.1515/rne-2023-0030.
• Valeri GAGAUZ, 2022, "Erp System Implementation In The Small And Medium Enterprises: Evidence From The Republic Of Moldova," Contemporary Economy Journal, Constantin Brancoveanu University, volume 7, issue 4, pages 154-161.
• Boita Marius & Paiusan Luminita, 2022, "The Fiscal Implications Regarding The Granting Of Gift Vouchers Within The Marketing Actions," Management Strategies Journal, Constantin Brancoveanu University, volume 55, issue 1, pages 5-12.
• Elena, Enache & Cristian, Morozan, 2022, "Gender Discrimination Between Story And Reality - A Marketing Approach," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 176-182.
• Ioan Matei, Purcarea, 2022, "Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 211-218.
• Stefan-Alexandru CATANA & Sorin-George TOMA, 2022, "Basics Of Marketing Simulations ? Markstrat Simulator," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 224-229.
• Sophie Balech, 2022, "Une application du modèle ELM ( Elaboration Likelihood Model ) au partage d’information sur Twitter : étude du rôle de la forme du message et du profil de l’émetteur," Innovations, De Boeck Université, volume 0, issue 3, pages 129-161.
• Julia Levine & Stephan Seiler, 2022, "Identifying State Dependence in Brand Choice: Evidence from Hurricanes," CESifo Working Paper Series, CESifo, number 9889.
• Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022, "Milestones In The Evolution Of Cultural Marketing And Current Challenges," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 48, pages 17-22, July.
• Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022, "How Can Cultural Strategies And Place Attachment Shape City Branding?," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-44, July.
• Eli Haim HANI, 2022, "The Effect Of Managers' Values On Business Success," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 28, pages 62-68, May.
• Irene Gil-Saura & Giovanny Lenin Haro-Sosa & Beatriz Moliner-Vel�zquez, 2022, "Motivaciones, compromiso y adopción del e-WOM en restaurantes," Estudios Gerenciales, Universidad Icesi, volume 38, issue 162, pages 17-31, DOI: 10.18046/j.estger.2022.162.4510.
• Madelyn Mendoza-Moreira & Beatriz Moliner-Vel�zquez, 2022, "Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador," Estudios Gerenciales, Universidad Icesi, volume 38, issue 164, pages 358-369, DOI: 10.18046/j.estger.2022.164.5241.
• Marisol Valencia Cárdenas & Mayerlin Rold�n Sep�lveda & Diego Alejandro L�pez Cadavid & Jorge Anibal Restrepo Morales & Juan Gabriel Vanegas L�pez, 2022, "Omnicanalidad como estrategia competitiva: una revisión conceptual y dimensional," Estudios Gerenciales, Universidad Icesi, volume 38, issue 164, pages 370-384, DOI: 10.18046/j.estger.2022.164.5006.
• J. Patricia Munoz-Chávez & Asdr�bal L�pez-Chau & David Valle-Cruz, 2022, "Percepción de la calidad en restaurantes: un análisis mixto con redes neuronales," Estudios Gerenciales, Universidad Icesi, volume 38, issue 165, pages 449-463, DOI: 10.18046/j.estger.2022.165.5235.
• Sadoth Giraldo Acosta & Judith Cavazos Arroyo & Y�sica Mayett Moreno & Cecilia Isabel Calder�n Valencia, 2022, "Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercados," Estudios Gerenciales, Universidad Icesi, volume 38, issue 165, pages 479-492, DOI: 10.18046/j.estger.2022.165.5261.
• Mónica Franco-Ángel & Mariam Rabih Awad Urbano, 2022, "An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises," Estudios Gerenciales, Universidad Icesi, volume 38, issue 165, pages 493-506, DOI: 10.18046/j.estger.2022.165.5286.
• Hermes Castro Fajardo & Lina Mar�a Ot�lora G�mez & Fernando Chavarro Miranda, 2022, "Análisis y evaluación de mercados internacionales de la miel natural," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, volume 41, issue 74, pages 201-240.
• Iván Alberto Analuisa & Juan Jimber del R�o & Jos� Antonio Fern�ndez Gallardo & Arnaldo Vergara Romero, 2022, "La cadena de valor del maíz amarillo duro ecuatoriano. Retos y oportunidades," Revista Lecturas de Economía, Universidad de Antioquia, CIE, issue No. 98, pages 221-252, March.
• Pedro Barrientos-Felipa, 2022, "El concepto de tiendas de conveniencia en Perú," Revista Equidad y Desarrollo, Universidad de la Salle, volume 34, issue 34, pages 1-250, DOI: 10.19052/eq.vol1.iss34.8.
• Jose Joel Cruz Tarrillo & Karla Liliana Haro Zea & Juan Jesús Soria Quijaite, 2022, "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, volume 23, issue 1, pages 315-340.
• Hoffmann, Florian & Inderst, Roman & Ottaviani, Marco, 2022, "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16901, Jan.
• Amano, Tomomichi & Rhodes, Andrew & Seiler, Stephan, 2022, "Flexible Demand Estimation with Search Data," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16933, May.
• Simonov, Andrey & Ursu, Raluca & Zheng, Carolina, 2022, "Suspense and Surprise in Media Product Design: Evidence from Twitch.tv," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 17353, Jun.
• Bronnenberg, Bart & Dube, Jean-Pierre & Syverson, Chad, 2022, "Marketing Investment and Intangible Brand Capital," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 17372, Jun.
• Sidi Mohamed Sahel & Yasmine Kadi & Mehdi Bouchetara & Sidi Mohammed Bouchenak Khelladi, 2022, "Impact of innovative packaging on the attitudes and purchase intention of visually impaired and blind consumers: The case of Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 1, pages 2-19.
• Juraj Litomerický, 2022, "Music as a marketing tool to increase traffic and sales," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 1, pages 20-28.
• Eva Jaderná, 2022, "Retail products´ sustainability from the point of Czech consumers´ view," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 1, pages 29-37.
• Bernhard Alexander Krah & Andrej Miklošík, 2022, "Creating communities: A way of entering foreign markets in 2022," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 1, pages 38-50.
• Hana Volfová & Eliška Svobodová & Jana Pechová, 2022, "The marketing potential of personalisation of shipping packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 16-25.
• Marcus Diedrich, 2022, "Sustainability – integration and communication in German manufacturers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 2-15.
• Eva Jaderná & Hana Volfová, 2022, "Influence of Czech consumers’ education level on preferences for sustainable retailers and products," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 26-41.
• Martina Beránek, 2022, "Configurator as a tool of marketing communication and its use in achieving emissions targets," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 42-52.
• Michal Lukáč & Ján Ganobčík, 2022, "Managerial performance in the conditions of selected local government offices," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 10-19.
• Bernd Hallier, 2022, "Trade in transformation: The example of the textile business as an innovator of urban life-style," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 2-9.
• Pavol Križo, 2022, "Analysis of attitudes to the principles of social responsibility and their application in the practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 20-31.
• Alexandru Bosinceanu, 2022, "A thematic and sentiment analysis of the relationship between religion and purchase behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 32-40.
• Adrian August Wildenauer & Josef Basl, 2022, "Building-as-a-Service: The opportunities of service-dominant logic for construction," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 3, pages 41-53.
• Raúl Martínez Flores, 2022, "A qualitative study on sustainable marketing and strategy applied to creation of value according to SDG’s 2030," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 14-22.
• Boitumelo Pooe & Thomas Dobbelstein, 2022, "Insight into biases when measuring socioeconomics and demographics of consumers patronizing retailing fashion design entrepreneurs: Germany’s perspective vs. South African requirements," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 2-13.
• Cherouk Amr Yassin, 2022, "Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 23-39.
• Hanane Meslem & Ayoub Abbaci, 2022, "A practical approach for optimizing the conversion rate of a landing page's visitors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 40-53.
• Иван Марчевски & Ваня Григорова & Радослав Йорданов & Криста Нейкова, 2022, "Профилиране На Българските Потребители На Туристически Продукти," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 30, issue 1 Year 20, pages 42-74.
• Дарина Христова & Пламена Паламарова, 2022, "Изследване На Приложенията На Маркетинговия Микс В Културния Сектор В България," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 65-93.
• Zeljka Pecanin & Tina Vukasovic, 2022, "Factors influencing consumer purchase behaviour when buying superfoods," Journal of Innovative Business and Management, DOBA Faculty, volume 14, issue 1, pages 1-12, DOI: 10.32015/JIBM.2022.14.1.4.
• Maldynova Aizhana & Davletova Maira & Ilyas Assel & Butin Erkebulan, 2022, "Improving Marketing Approaches to the Energy Sector of Kazakhstan for Decarbonization," International Journal of Energy Economics and Policy, Econjournals, volume 12, issue 3, pages 410-417, May.
• Ayse Gönül Demirel & Neslihan Yayla, 2022, "A Path Model of Innovative Customer Orientation and Company Performance with the Moderating Influence of Company Training," International Review of Management and Marketing, Econjournals, volume 12, issue 1, pages 1-10.
• Serap Turkyilmaz & Erkut Altindað, 2022, "Analysis of Smart Home Systems in the Context of the Internet of Things in Terms of Consumer Experience," International Review of Management and Marketing, Econjournals, volume 12, issue 1, pages 19-31.
• Lesley G. Benson & Tinashe TR Ndoro, 2022, "An Investigation into Online Shopping Cart Abandonment in South Africa," International Review of Management and Marketing, Econjournals, volume 12, issue 3, pages 26-30, May.
• Pierre Mostert & Tiaan Naude, 2022, "Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity," International Review of Management and Marketing, Econjournals, volume 12, issue 4, pages 10-18, July.
• Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022, "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, volume 12, issue 4, pages 29-37, July.
• Ibrahim Zada, 2022, "The Contributions of Customer Knowledge and Artificial Intelligence to Customer Satisfaction," International Review of Management and Marketing, Econjournals, volume 12, issue 5, pages 1-4, September.
• Ryo Iwata & Kaoru Kuramoto & Satoshi Kumagai, 2022, "Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 1-15, November.
• Andrew R. Kamwendo & Mandusha Maharaj, 2022, "The Preferences of Consumers When Selecting Clothing Detergent Products," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 23-36, November.
• Steven Kayambazinthu Msosa, 2022, "Challenges Facing Women Cooperatives in Accessing Markets for Agricultural Products: A Systematic Literature Review," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 37-43, November.
• Habiba Ben Ameur & Kaouther Saeid Ben Rached, 2022, "Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 44-54, November.
• Phethokuhle Madlala & Abigail Chivandi & Eugine Tafadzwa Maziriri, 2022, "A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 77-88, November.
• Zhu, Jialiang & Wang, Zeyu, 2022, "Loss aversion in post-sale purchases of two close substitutes," Economics Letters, Elsevier, volume 218, issue C, DOI: 10.1016/j.econlet.2022.110752.
• Borghesi, Richard & Naranjo, Andy & Ryngaert, Michael, 2022, "What are the odds? Underdog brands are consumer favorites," Economics Letters, Elsevier, volume 221, issue C, DOI: 10.1016/j.econlet.2022.110914.
• Dichev, Ilia D. & Qian, Jingyi, 2022, "The benefits of transaction-level data: The case of NielsenIQ scanner data," Journal of Accounting and Economics, Elsevier, volume 74, issue 1, DOI: 10.1016/j.jacceco.2022.101495.
• de Jong, Gerben & Behrens, Christiaan & van Herk, Hester & Verhoef, Erik, 2022, "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Journal of Economic Behavior & Organization, Elsevier, volume 193, issue C, pages 1-18, DOI: 10.1016/j.jebo.2021.10.027.
• Sim, Jaeung & Park, Jea Gon & Cho, Daegon & Smith, Michael D. & Jung, Jaemin, 2022, "Bestseller lists and product discovery in the subscription-based market: Evidence from music streaming," Journal of Economic Behavior & Organization, Elsevier, volume 194, issue C, pages 550-567, DOI: 10.1016/j.jebo.2021.12.030.
• Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2022, "Paying for open access," Journal of Economic Behavior & Organization, Elsevier, volume 200, issue C, pages 273-286, DOI: 10.1016/j.jebo.2022.05.023.
• Loginova, Oksana, 2022, "Branded websites and marketplace selling: Competing during COVID-19," Journal of Economic Behavior & Organization, Elsevier, volume 203, issue C, pages 577-592, DOI: 10.1016/j.jebo.2022.09.020.
• Liu, Huan & Sese, F. Javier, 2022, "The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing," Journal of Retailing, Elsevier, volume 98, issue 2, pages 241-259, DOI: 10.1016/j.jretai.2021.02.002.
• Petit, Olivia & Javornik, Ana & Velasco, Carlos, 2022, "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, Elsevier, volume 98, issue 2, pages 277-293, DOI: 10.1016/j.jretai.2021.04.003.
• Bolton, Ruth N. & Gustafsson, Anders & Tarasi, Crina O. & Witell, Lars, 2022, "Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters," Journal of Retailing, Elsevier, volume 98, issue 2, pages 294-314, DOI: 10.1016/j.jretai.2021.03.004.
• Yu, Yining & Zhou, Xinyue & Wang, Lei & Wang, Qiuzhen, 2022, "Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness," Journal of Retailing, Elsevier, volume 98, issue 2, pages 335-355, DOI: 10.1016/j.jretai.2021.03.002.
• Cloos, Janis & Mohr, Svenja, 2022, "Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany," Technological Forecasting and Social Change, Elsevier, volume 176, issue C, DOI: 10.1016/j.techfore.2021.121459.
• Congiu, Luca & Moscati, Ivan, 2022, "A review of nudges: definitions, justifications, effectiveness," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 115134, Feb.

2021

• Chiarelli, Andrea, 2021, "The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 5, issue 1, pages 312-312, January, DOI: 10.26784/sbir.v5i1.312.
• Gimeno-Arias, Fernando, 2021, "Participation of SME distributors in the gray market: An empirical analysis of Spanish firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 5, issue 2, pages 372-372, September, DOI: 10.26784/sbir.v5i2.372.
• Marc Bourreau & Yutec Sun & Frank Verboven, 2021, "Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," American Economic Review, American Economic Association, volume 111, issue 11, pages 3459-3499, November, DOI: 10.1257/aer.20190540.
• Wouter Dessein & Tano Santos, 2021, "Managerial Style and Attention," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 3, pages 372-403, August, DOI: 10.1257/mic.20190025.
• Boyan Jovanovic, 2021, "Product Recalls and Firm Reputation," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 3, pages 404-442, August, DOI: 10.1257/mic.20180396.
• Itay P. Fainmesser & Andrea Galeotti, 2021, "The Market for Online Influence," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 4, pages 332-372, November, DOI: 10.1257/mic.20200050.
• Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021, "The Impact of Artificial Intelligence Use on the E-Commerce in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 137-137, February.
• Szabolcs Nagy & Noemi Hajdu, 2021, "Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 155-155, February.
• Corina Pelau & Irina Ene & Mihai-Ionut Pop, 2021, "The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 1-33, February.
• Eliza Nichifor & Adrian Trifan & Elena Mihaela Nechifor, 2021, "Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 1-87, February.
• Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021, "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 1-9, February.
• Sabin Foltean & Bogdana Glovatchi, 2021, "Business Model Innovation for IoT Solutions: An Exploratory Study of Strategic Factors and Expected Outcomes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 57, pages 392-392.
• Irina Maiorescu & Larisa Gabudeanu & Alexandru - Lucian Vilcea & Gabriel - Cristian Sabou & Marian Dardala, 2021, "Intrusiveness and Data Protection in Iot Solutions for Smart Homes. Amfiteatru," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 57, pages 429-429.
• Mirela CatalinaTurkes & Aurelia-Felicia Stancioiu & Codruta Adina Baltescu, 2021, "Telework During the COVID-19 Pandemic – An Approach From the Perspective of Romanian Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 58, pages 700-700, August.
• Theoneste MANISHIMWE & Lukman RAIMI, 2021, "Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 10-21, August.
• AncuÈ›a Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE, 2021, "Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 131-143, August.
• Ancuta Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE & Ioana Diana BAIDOC, 2021, "Election Marketing and Neuromarketing from a Politician's Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 144-156, August.
• Denisa-Roxana Muntean & Ștefan Claudiu Căescu & Adrian-Ovidiu APOSTOL, 2021, "Color Perception Analysis on Consumers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 174-181, August.
• Olga BURUKINA, 2021, "University Internal Communication in the Digital Era: Finding a Systemic Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 182-192, August.
• Raluca Năstase ANYSZ & Nicolae Alexandru POP & Vlad Daniel SAVIN, 2021, "The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 193-202, August.
• Laurent CARPENTIER & Aurély LAO, 2021, "Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 212-221, August.
• Cristina Andreea NICOLAE & Mihai-Ioan ROȘCA, 2021, "Is Climate Change More Serious than International Terrorism? Evidence from European Countries," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 22-30, August.
• Nicolae Al. POP & Felicia A. STÄ‚NCIOIU & Lucian-Florin ONIȘOR & Cristina Andrada BABA & Raluca NÄ‚STASE ANYSZ, 2021, "Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 222-232, August.
• Peter SCHNECKENLEITNER, 2021, "The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 31-39, August.
• Idil ATASU & Aslıhan NASIR & Hande TURKER, 2021, "What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 40-48, August.
• Sandrine Sara EBENDE KOUEDI & Richard NKENE NDEME, 2021, "The Moderating Role of Perceived Risk in Building Initial Trust Towards an Unknown Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 49-57, August.
• Mihai-Ioan ROȘCA & Angela MADAN & Horia BOIAN, 2021, "City Marketing – Bucharest Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 58-67, August.
• Olga VASILYEVA & Olga KURASOVA & Vlada MAMONTOVA, 2021, "Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 68-76, August.
• Janina SÃœRKEN & Sören SUNDERMANN, 2021, ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 77-87, August.
• Olga BURUKINA, 2021, "Systemic Management of Tourism Projects for Sustainable Tourism Development," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 88-98, August.
• Jerzy Grobelny & Rafal Michalski, 2021, "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/21/08, DOI: 10.1007/978-3-030-51064-0_10.
• Eulália Santos & Ana Diogo & Vanessa Ratten & Fernando Oliveira Tavares & Mihaela Onofrei & Bogdan-Narcis Firtescu & Paula-Andreea Terinte, 2021, "Impact of motivations to buy and offer gifts in consumerism at Christmas," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 68, issue 3, pages 361-378, September, DOI: 10.47743/saeb-2021-0020.
• Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021, "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 49, pages 19-28, August.
• Sabin – Alexandru Babeanu & Viorel - Costin Banta & Cristian Dragos Turcan, 2021, "The Impact Of Artificial Intelligence Usage In Business," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 49, pages 5-12, August.
• Andreea-Daniela MORARU, 2021, "Residents-Tourists Relationships - The Influence Of The Socio-Demographic Characteristics On The Residents’ Attitude Toward Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 131-137, May.
• Raluca CIORNEA, 2021, "Insights Into Women’S Luxury Consumption – A Teenagers Versus Young Adults Comparison," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-26, May.
• Boris MILOVIC & Maksim VOJVODIC, 2021, "A Framework For The Development Of International Marketing In Sport," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 82-97, May.
• Tanzina AKHTER & MD NUR-AL-AHAD, 2021, "Influence Of Packaging Elements On The Purchase Decision-Making: A Study On The Bar Soap Users Of Dhaka City, Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 161-180, November.
• Christopher ZERRES, 2021, "Too Hard To Measure! Measurement Of Social Media Activities. An Objective-Based Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 201-211, November.
• Patrick Kunle Adeosun LADIPO & Ismail Tubosun AREBI & Olushola Solomon AKEKE & Babatunde BISIRIYU, 2021, "Effect Of Customer Service On Corporate Competitive Advantage In The Nigerian Telecoms Service Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 212-229, November.
• Flaviu Doru NEAGA, 2021, "Evolutions, Trends And Options Regarding The Tourism Activity In The Covid-19 Pandemic Context. Case Study: Salaj County," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 230-239, November.
• Katalin Lőrincz & Éva Kruppa-Jakab & Renáta Szabó & János Csapó, 2021, "Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary," Society and Economy, Akadémiai Kiadó, Hungary, volume 43, issue 3, pages 253-269, September, DOI: 10.1556/204.2021.00010.
• Nick Chandler & Balázs Heidrich & Karina Szászvári & Richárd Kása, 2021, "Reframing market-orientation: A comparative study of the market orientation concept in the subcultures of university employees," Society and Economy, Akadémiai Kiadó, Hungary, volume 43, issue 3, pages 270-288, September, DOI: 10.1556/204.2021.00011.
• Laura MARCU & Sebastian Constantin RADULESCU, 2021, "Marketing Communication On The Launch Of A New Brand Of Electric Car. The Case Of Dacia Spring," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 23, pages 1-13.
• Andreea STRÂMBU-DIMA, 2021, "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 23, pages 1-10.
• Călin VEGHEÅž & LaurenÈ›iu STOENICÄ‚, 2021, "Facets Of The Marketing Communication For Promoting The Romanian Industrial Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 23, pages 1-12.
• Mihaela (Åžtefan) HINT, 2021, "Implementation Of Procedures For Delimiting Environmental Costs For Effcient Management Following The Example Of The Electrical Lighting Equipment Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 23, pages 1-5.
• Julia Schmitt & Klaus M. Miller & Bernd Skiera, 2021, "The Impact of Privacy Laws on Online User Behavior," Papers, arXiv.org, number 2101.11366, Jan, revised Oct 2021.
• Samira Dedic & Adis Puska & Ermin Mujic, 2021, "The Effect Of Satisfaction Of Air Transport Services Users On Loyalty Cards In Bosnia And Herzegovina," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 30, issue 1, pages 171-187, june, DOI: 10.17818/EMIP/2021/1.8.
• Ivana Pavlic & Katija Vojvodic & Barbara Puh, 2021, "Customer Satisfaction With Retail Store Attributes: Findings From The Croatian Food Retailing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 30, issue 1, pages 57-76, june, DOI: 10.17818/EMIP/2021/1.3.
• Suzana Markovic & Sanja Raspor Jankovic & Matina Gjurasic, 2021, "Does Social Network Quality Differ Between Facebook And Instagram? Application Of Snsqual Model," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 30, issue 2, pages 493-508, december, DOI: 10.17818/EMIP/2021/2.9.
• Zhiwen He & Wenwu Xing & Yongxiu Chen, 2021, "Marketization, Industrial Structure Upgrading, and Energy Efficiency," Energy RESEARCH LETTERS, Asia-Pacific Applied Economics Association, volume 2, issue 2, pages 1-5, DOI: 2021/10/14.
• Hanna Maiboroda, 2021, "The Study Of Consumer Behavior In The Market Of Bakery Products In The Conditions Of Brand Management," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 2, issue 2, DOI: 10.30525/2661-5150/2021-2-6.
• Yuliia Aleskerova & Volodimir Todosiichuk, 2021, "Analysis Of Economic Aspects Of Organic Beekeeping Production," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 2, issue 1, DOI: 10.30525/2661-5169/2021-1-1.
• Mariia Bahorka & Iryna Kadyrus, 2021, "Formation Of The Innovative Model Of Agrarian Enterprises Functioning Based On Ecologization And Steady Development," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 2, issue 1, DOI: 10.30525/2661-5169/2021-1-3.
• Hanna Maiboroda & Anastasiia Marchuk, 2021, "Development Of Ukrainian Enterprises In Crisis Economy In Brand Management System," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 2, issue 2, DOI: 10.30525/2661-5169/2021-2-6.
• Mykhailo Oklander & Alevtyna Kudina, 2021, "Channels For Promotion Of Fashion Brands In The Online Space," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 2, DOI: 10.30525/2256-0742/2021-7-2-179-187.
• Tetiana Ostapenko & Maksym Kolesnyk, 2021, "Nanoeconomics And Innovative Marketing As Factors Of Sustainable Development In Global Environment," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 3, DOI: 10.30525/2256-0742/2021-7-3-159-167.
• Olena Sukach & Svitlana Kozlovska & Natalia Sushko, 2021, "Modern Management Technologies In The Hospitality Industry," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 3, DOI: 10.30525/2256-0742/2021-7-3-168-176.
• Steven Kayambazinthu Msosa, 2021, "The Service Encounter In Higher Education Institutions: A Systematic Literature Review," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 3, DOI: 10.30525/2256-0742/2021-7-3-20-28.
• Marta Barna & Iryna Melnyk & Steven Rostyslav Baran, 2021, "Factors Of Digitalization Of The Marketing Activity Of Tourist Enterprises Of Ukraine In The Conditions Of Global Digitalization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 3, DOI: 10.30525/2256-0742/2021-7-3-29-36.
• Оleh Karyy & Uliana Balyk & Nataliia Kara, 2021, "Tourism Territorial Branding In The Conditions Of The Covid-19 Pandemic (On The Example Of Ukraine And Poland)," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 4, DOI: 10.30525/2256-0742/2021-7-4-91-100.
• Oleg Bolgar & Liudmyla Bogush, 2021, "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 4, DOI: 10.30525/2256-0742/2021-7-4-35-42.
• Iuliia Gernego & Tetiana Shkoda & Oleksandr Savych, 2021, "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 4, DOI: 10.30525/2256-0742/2021-7-4-43-53.
• Steven Kayambazinthu Msosa, 2021, "Integrating Technology And Digital Connectivity In Service Recovery Strategies To Achieve Recovery Satisfaction During The Covid-19 Pandemic: A Hybrid Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 5, DOI: 10.30525/2256-0742/2021-7-5-1-10.
• Vesselin Blagoev & Elena Shustova & Inna Mischenko, 2021, "Buyer Behaviour in the Case of Organic Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-139.
• Mariya Georgieva & Evgeni Stanimirov, 2021, "Marketing Projections of Socially Responsible Branding on Consumer Loyalty," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 23-52.
• Riddhish N. Joshi & Yogesh C. Joshi, 2021, "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.
• Mariya Georgieva & Vanya Kraleva & Svilen Ivanov, 2021, "Good Practices in the Field of Corporate Social Responsibility (Comparative Analysis for Bulgaria, Romania and Serbia)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 169-191.
• Lyubomir Lyubenov, 2021, "Positioning of Bee Products from the Ruse Region," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 192-209.
• Ellana Molchanova & Oleksandr Dluhopolskyi & Oleksandr Savych & Kateryna Kovtoniuk & Iryna Markovych, 2021, "Analysis of the Selected Entry Strategy of Blue Bottle Coffee Roaster," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 229-242.
• Mihaela Mihailova, 2021, "Online learning from the perspective of the marketing product and its levels. An empirical example from Bulgaria," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 105-113.
• Emanuel Sanda, 2021, "Artificial Intelligence Applications And Impact On Consumers €“ With A View On Romanian Consumers’ Perceptions And Attitudes Related To Ai," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.