Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2009

• Masa Noguchi & Karim Hadjri, 2009, "Mass Custom Design for Sustainable Housing Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 45, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen & Hasim Altan, 2009, "Customization in Building Design and Construction: A Contribution to Sustainability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 46, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marko Mäkipää & Lea Ahoniemi & Markus Mertanen & Matti Sievänen & Linnea Peltonen & Mikko Ruohonen, 2009, "The State of the Art of Mass Customization Practices in Finnish Technology Industries: Results from a Multiple-Case Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 47, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Torsten Lihra & Urs Buehlmann & Robert Beauregard, 2009, "Opportunities and Challenges of Furniture Manufacturers Implementing Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 48, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Begoña Mateo & Rosa Porcar-Seder & José Salvador Solaz & José David Garrido-Jaén & Juan Carlos Dürsteler & Antonia Giménez & Carmen Prieto, 2009, "Mass Customization in the Ophthalmic Lens Industry: Progressive Addition Lenses for Your Visual Map," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 49, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Richard H. Y. So & John Au & K. L. Leung, 2009, "Towards a Mass-Customized, Full Surround Simulation of Concert-Theater Effects When Listening to Music Presented on a Pair of Earphones," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 50, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Fazleena Bardurdeen & Haritha Metta & Brandon Stump, 2009, "Simulation Models to Demonstrate Mass Customization Strategies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 51, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Philine Warnke & Karl-Heinz Leitner & François Jégou & Wolfram Rhomberg, 2009, "User Innovation and European Manufacturing Industries: Scenarios, Roadmaps and Policy Recommendations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 52, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Salah Hassan & Philippe Duverger, 2009, "Bridging the Innovation Gap: From Leading-Edge Users to Mass Market," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 53, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Peter R. Magnusson & Per Kristensson & Christiane Hipp, 2009, "Ordinary Users and Creativity: Fostering Radical or Incremental Innovation?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 54, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Jouni Similä & Mikko Järvilehto & Kari Leppälä & Harri Haapasalo & Pasi Kuvaja, 2009, "Modeling and Evaluating Open Innovation as Communicative Influence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 55, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Huifang Zhang & Karina Gallardo & Eugene Kupferman, 2009, "Consumers’ Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears," Working Papers, School of Economic Sciences, Washington State University, number 2009-14, Sep.
• Matzke, Christina & Wirth, Benedikt, 2009, "Product Pricing when Demand Follows a Rule of Thumb," Bonn Econ Discussion Papers, University of Bonn, Bonn Graduate School of Economics (BGSE), number 3/2009.
• Inderst, Roman, 2009, "Misselling (financial) products: The limits for internal compliance," IMFS Working Paper Series, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS), number 35.
• Inderst, Roman & Ottaviani, Marco, 2009, "Misselling through agents," IMFS Working Paper Series, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS), number 36.

2008

• Lee, Chia-Lin & Decker, Reinhold, 2008, "A systematic analysis of the preference change in co-branding," MPRA Paper, University Library of Munich, Germany, number 12249, Dec.
• Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari, 2008, "An analysis of the role of liking on the memorial response to advertising," MPRA Paper, University Library of Munich, Germany, number 12342, Dec.
• Menon, Sudha Venu, 2008, "Political Marketing: A Conceptual framework," MPRA Paper, University Library of Munich, Germany, number 12547, Dec.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008, "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper, University Library of Munich, Germany, number 13095, May.
• de Mello, Luiz & Pires Gonçalves, Ricardo, 2008, "Message on a Bottle: Colours and Shapes in Wine Labels," MPRA Paper, University Library of Munich, Germany, number 13122, May.
• Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M., 2008, "Advertising Styles’ Impact on Attention in Pakistan," MPRA Paper, University Library of Munich, Germany, number 15005, Dec.
• Riaz, Kashif & Hussainy, Syed Karamatullah & Khalil, Hamza & Herani, Gobind M., 2008, "Factors Influencing Students' Learning at KASB Institute of Technology," MPRA Paper, University Library of Munich, Germany, number 15008, Dec.
• Sucháček, Jan, 2008, "Territorial marketing in the Czech Republic: a trial – and – error process," MPRA Paper, University Library of Munich, Germany, number 15027, Aug.
• Gómez Conde, Jacobo & Barajas, Angel, 2008, "Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica
  [Brand and the Ribeiro Denomination of Origin: a first insight to its economic value]," MPRA Paper, University Library of Munich, Germany, number 15612, Oct.
• Ong, David, 2008, "Fishy Gifts: Bribing with Shame and Guilt," MPRA Paper, University Library of Munich, Germany, number 17019, May, revised 29 Aug 2009.
• Sidorchuk, Roman, 2008, "Особенности Маркетинга Малого Бизнеса В Мясной Индустрии
  [Features of marketing of a small-scale business (SME) in the meat industry]," MPRA Paper, University Library of Munich, Germany, number 19106, Nov.
• Sidorchuk, Roman, 2008, "Некоторые Проблемы Малого Бизнеса
  [Some problems SME (in Russia)]," MPRA Paper, University Library of Munich, Germany, number 19128, Nov.
• Sidorchuk, Roman, 2008, "Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
  [Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of SME]," MPRA Paper, University Library of Munich, Germany, number 19138, Nov.
• Pillai, K R & Hamid, Hana & Rajan, Remya & Vijay, Shiji & Babu, Febina, 2008, "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper, University Library of Munich, Germany, number 19559, Jun.
• Aykut, Arslan, 2008, "Boosting Total Relationship Marketing," MPRA Paper, University Library of Munich, Germany, number 20706, Jul.
• Grigorescu, Adriana, 2008, "National policies and public marketing for cultural tourism destination," MPRA Paper, University Library of Munich, Germany, number 25100, May.
• Amroush, Fadi & Alkhoder, A.Baderddeen & Yusef, Talal, 2008, "Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM," MPRA Paper, University Library of Munich, Germany, number 25752, Nov.
• Amroush, Fadi & Baderddeen, Alkhoder & Yusef, Talal, 2008, "Using Artificial intelligence to select the optimal E-CRM Based business needs," MPRA Paper, University Library of Munich, Germany, number 25758, Nov.
• Davcik, Nebojsa, 2008, "The brand equity: evidence on marketing investment," MPRA Paper, University Library of Munich, Germany, number 26733, Nov, revised 25 Jun 2009.
• Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash, 2008, "Virtual marketing in virtual enterprises," MPRA Paper, University Library of Munich, Germany, number 27811, Jan.
• Amroush, Fadi, 2008, "استخدام الجولات الافتراضية في التعريف عن الآثار
  [use of virtual tours in tourism and Antiquities.pdf]," MPRA Paper, University Library of Munich, Germany, number 28046, May.
• Volpato, Giuseppe & Stocchetti, Andrea, 2008, "Managing product life-cycle in the auto industry: evaluating carmakers effectiveness," MPRA Paper, University Library of Munich, Germany, number 29381, Jun.
• Keating, Byron W. & Coltman, Tim, 2008, "Marketing and the law: defending single color trademarks," MPRA Paper, University Library of Munich, Germany, number 40491, Mar.
• Ciochina, Iuliana & Iordache, Carmen & Panoiu, Laura & Decuseara, Razvan, 2008, "The notion of “SERVICES” in modern economy," MPRA Paper, University Library of Munich, Germany, number 6810, Jan.
• Balboni, Bernardo, 2008, "Perceived corporate credibility as the emergent property of corporate reputation’s transmission process," MPRA Paper, University Library of Munich, Germany, number 7944, Jan.
• Khim Yong, Goh & Kai-Lung, Hui & I.P.L., Png, 2008, "Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry," MPRA Paper, University Library of Munich, Germany, number 8225, Apr.
• Ching, Andrew & Hayashi, Fumiko, 2008, "Payment Card Rewards Programs and Consumer Payment Choice," MPRA Paper, University Library of Munich, Germany, number 8458, Apr.
• Bohumír Štědroň & Václav Malý, 2008, "Marketing and RFID," Ekonomika a Management, Prague University of Economics and Business, volume 2008, issue 2.
• Oana - Antonia Colibasanu, 2008, "Between Intelligence and Espionage in the Contemporary Business Environment," Ekonomika a Management, Prague University of Economics and Business, volume 2008, issue 4.
• Alan B. Krueger, 2008, "What Makes a Homegrown Terrorist? Human Capital and Participation in Domestic Islamic Terrorist Groups in the U.S.A," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 1094, Sep.
• Paolo Sckokai & Claudio Soregaroli, 2008, "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, volume 87, issue 2, pages 27-47.
• Claus Steinle & Bernd Eggers & Friedel Ahlers, 2008, "Change Management – Wandlungsprozesse erfolgreich planen und umsetzen," Books, Rainer Hampp Verlag, number 9783866181977, edition 1.
• Dominic Hofstetter, 2008, "Solution-Focused Selling," Books, Rainer Hampp Verlag, number 9783866182318, edition 1.
• Stefano Giudice, 2008, "Il marketing nella gestione di uno stadio moderno," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, volume 4, issue 2, pages 37-65, Agosto.
• Mario Nicoliello, 2008, "Reddito e capitale nelle società di calcio: la massima serie italiana 1998-2007," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, volume 4, issue 2, pages 67-94, Agosto.
• Mihai Calciu & Dan Somnea, 2008, "New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 27, pages 203-256, January.
• Mihaela Gabriela Belu, 2008, "Logistica - factor de competitivitate," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 28, pages 197-209, (2).
• Dainora Grundey, 2008, "Experiental Marketing vs. Traditional Marketing: Creating Rational and Emotional Liaisons with Consumers," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 29, pages 133-151, (3).
• Bogdan Cernat-Gruici, 2008, "The Way to Victory-Using Military Strategies in Business Situations," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 29, pages 99-115, (3).
• Jamie Anderson & Martin Kupp, 2008, "Zopa.com — innovation in the u.K. financial services industry," Journal of Financial Transformation, Capco Institute, volume 23, pages 51-59.
• Joan Calzada & Tommaso M. Valletti, 2011, "Intertemporal Movie Distribution: Versioning when customers can buy both versions," CEIS Research Paper, Tor Vergata University, CEIS, number 198, Jun, revised 20 Jun 2011.
• Kamal Raj Dhungel, 2008, "Regional Energy Trade in South Asia," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, volume 9, issue 1, pages 173-193, June, DOI: 10.1177/139156140700900108.
• Peter S. H. Leeflang, 2008, "Modeling Competitive Reaction Effects," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 322-358, October.
• Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang, 2008, "Co-branding: The Stae of the Art," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 359-377, October.
• Yasemin Boztuğ & Lutz Hildebrandt, 2008, "Modeling Joint Purchases with a Multivariate MNL Approach," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 400-422, October.
• Pilar Rojas Gaviria, 2008, "Consumers and their transformation tales," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 08-039.RS, Dec.
• Marnik G. Dekimpe & Philip Hans Franses & Dominique M. Hanssens & Prasad A. Naik, 2008, "Time-Series Models in Marketing," International Series in Operations Research & Management Science, Springer, chapter 0, in: Berend Wierenga, "Handbook of Marketing Decision Models", DOI: 10.1007/978-0-387-78213-3_11.
• Ruth Stock-Homburg, 2008, "Die Rolle des marktorientierten Personalmanagements im Rahmen der Umsetzung marktorientierter Strategien: Eine empirische Untersuchung," Schmalenbach Journal of Business Research, Springer, volume 60, issue 2, pages 124-152, March, DOI: 10.1007/BF03371731.
• Heribert Gierl & Tina Großmann, 2008, "Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter," Schmalenbach Journal of Business Research, Springer, volume 60, issue 4, pages 355-384, June, DOI: 10.1007/BF03372798.
• Stefan Hoffmann & Stefan Müller, 2008, "Intention postgradualer Bindung: Warum Studenten der Wirtschaftswissenschaften nach dem Examen dem Alumniverein beitreten wollen," Schmalenbach Journal of Business Research, Springer, volume 60, issue 6, pages 570-600, September, DOI: 10.1007/BF03372806.
• Christian Homburg & Martin Artz & Jan Wieseke & Bernhard Schenkel, 2008, "Gestaltung und Erfolgsauswirkungen der Absatzplanung: Eine branchenübergreifende empirische Analyse," Schmalenbach Journal of Business Research, Springer, volume 60, issue 7, pages 634-670, November, DOI: 10.1007/BF03372809.
• Michel Clement & Anke Hille & Bernd Lucke & Christina Schmidt-Stölting & Frank Sambeth, 2008, "Der Einfluss von Rankings auf den Absatz — Eine empirische Analyse der Wirkung von Bestsellerlisten und Rangpositionen auf den Erfolg von Büchern," Schmalenbach Journal of Business Research, Springer, volume 60, issue 8, pages 746-777, December, DOI: 10.1007/BF03372813.
• Dmitry Shapiro & Xianwen Shi, 2008, "Market Segmentation: The Role of Opaque Travel Agencies," Working Papers, University of Toronto, Department of Economics, number tecipa-310, Feb.
• Tuomo K‰ssi, 2008, "The Changing Impact of Product Design for a Company," Working Papers, Tallinn School of Economics and Business Administration, Tallinn University of Technology, number 174.
• Walter Miguel Costa & Inés Küster, 2008, "Relationship selling-application in household appliances retail stores in Santa Fe, Argentina," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, volume 33, issue 25, pages 131-159, january-j.
• Sirieix, L. & Salançon, A. & Rodriguez, C., 2008, "Consumer Perception of Vegetables Resulting From Conventional Field or Greenhouse Agricultural Methods," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200807.
• Athreye, Suma & Kale, Dinar & Ramani, Shyama V., 2008, "Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector," MERIT Working Papers, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT), number 2008-041.
• Sergi Jiménez-Martín & Antonio Ladrón de Guevara, 2008, "Hybrid consumption paths in the attribute space: A model and application with scanner data," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1071, Feb.
• Jan van der Borg, 2008, "Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2008_04.
• Dobran, Ruxandra Diana, 2008, "Integrarea Managementului Calităţii, Creativităţii Şi Inovaţiei În Sistemul Bancar Românesc," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", volume 12, issue 4, pages 143-155, December.
• Annamaria Sorato & Bruno Viscolani, 2008, "Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 176, Nov.
• Ramu Govindasamy & Benjamin Onyango & William K. Hallman & Ho-Min Jang & Venkata Puduri, 2008, "Public approval of plant and animal biotechnology in South Korea: an ordered probit analysis," Agribusiness, John Wiley & Sons, Ltd., volume 24, issue 1, pages 102-118, DOI: 10.1002/agr.20149.
• Akira Ishikawa & Atsushi Tsujimoto (ed.), 2008, "Creative Marketing for New Product and New Business Development," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 6622, ISBN: ARRAY(0x55515900).
• Akira IshikawaAtsushi Tsujimoto, 2008, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Junpei Nakagawa, 2008, "Strategic Planning and R&D Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Hiromichi Yasuoka, 2008, "R&D Project Planning, Selection, and Evaluation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Tetsuro Saisho, 2008, "The New Systematization and Assetization of Information," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Akira Ishikawa, 2008, "How to Advance R&D, New Product Development, and New Business Development: Requirements That Should Be Taken into Consideration Towards These Ends," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Hideto Maeda, 2008, "The Role of Information Search in the Development of "Karada Meguri Cha™" (Body Circulation Tea Based on Traditional Chinese Medicine)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Yoshisuke Yamakawa, 2008, "Development of the "Oshiete! Kaden" ("Tell Me! Consumer Electronics") Website — Recommending Merchandises Through the Deployment of a Web Recommendation Engine," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Akihito Sudo, 2008, "Robot Development Case Examples — The Intelligential and Functional Approaches," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Atsushi Tsujimoto, 2008, "The Role of Communication and Management Inside and Outside Business Organizations When Manufacturing Accidents Occur — Case Examples of Carbon Monoxide Poisoning Accidents Committed by Company M and Company P," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008, "Asymmetric Price Adjustment in the Small," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 55, issue 4, pages 728-737.
• Wrede, Florian, 2008, "Qualitätsmanagement: Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 02/2008.
• Temme, Dirk & Hildebrandt, Lutz, 2008, "Gruppenvergleiche bei hypothetischen Konstrukten: Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-042.
• Hildebrandt, Lutz & Kalweit, Lea, 2008, "Measuring changes in preferences and perception due to the entry of a new brand with choice data," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-057.
• Dannewald, Till & Hildebrandt, Lutz, 2008, "A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-070.
• Emir Kamenica, 2008, "Contextual Inference in Markets: On the Informational Content of Product Lines," American Economic Review, American Economic Association, volume 98, issue 5, pages 2127-2149, December, DOI: 10.1257/aer.98.5.2127.
• Alexandru Nedelea, 2008, "Ethical Responsibility Of Firm’S Marketing Activity," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 23, pages 103-106, February.
• Ileana Raducanu, 2008, "The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 23, pages 161-167, February.
• Silvia Muhcina & Veronica Popovici, 2008, "Logistics and Supply Chain Management in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 122-132, June.
• Monica Aureliana Petcu & Iulia David Sobolevschi, 2008, "Distribution- the synergetic process in establishing the value," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 133-142, June.
• Simona Dordea & Liliana Nicodim, 2008, "Actualities in logistics and transport," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 157-165, June.
• Mihaela Cornelia Prejmerean & Simona Vasilache, 2008, "A LSCM approach to the Romanian pharmaceuticals market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 166-176, June.
• Carmen Balan, 2008, "The effects of the lack of coordination within the supply chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 26-40, June.
• Camarena-Gomez, Dena M. & Sanjuan, Ana Isabel, 2008, "Una aplicación de la escala de fobia a los alimentos nuevos. El caso de los alimentos étnicos," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 8, issue 02, pages 1-12, DOI: 10.22004/ag.econ.57235.
• Sckokai, Paolo & Soregaroli, Claudio, 2008, "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), volume 87, issue 2, DOI: 10.22004/ag.econ.188539.
• Lillywhite, Jay M. & Simonsen, J., 2008, "Understanding Factors That Influence Breeders to Sell Bulls at Performance Tests," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 40, issue 3, pages 1-13, December, DOI: 10.22004/ag.econ.47264.
• Funk, Samuel M. & Zook, James E. & Featherstone, Allen M., 2008, "Chicago Board of Trade Ethanol Contract Efficiency," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas, Southern Agricultural Economics Association, number 6811, DOI: 10.22004/ag.econ.6811.
• Cuthbert, Ronald, 2008, "Strategic Planning - Niche Marketing in the Agriculture Industry," Consumer and Market Demand Network Papers, University of Alberta, Department of Resource Economics and Environmental Sociology, number 6840, DOI: 10.22004/ag.econ.6840.
• Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU, 2008, "Aspects concerning the elaboration of the questionnaires used in the marketing research," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 36, pages 530-535, may.
• Ramona GRUESCU & Roxana NANU & Danut Tiberius EPURE, 2008, "The romanian tourism industry in the enlarged community," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 36, pages 694-702, may.
• Mihai VARZARU, 2008, "The Politics and Remunerations’ Mix," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1191-1196, May.
• Sorina-Raula GIRBOVEANU, 2008, "Direct Marketing Product-Market Strategies," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1284-1293, May.
• Daniel GHERASIM & Adrian GHERASIM, 2008, "Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1357-1362, May.
• Elisabeta Andreea BUDACIA, 2008, "Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1466-1474, May.
• Florin Radu Pintea & Janetta Sîrbu & Boris Samochis, 2008, "The Image Of Company, Essential Factor In Developing The Market Strategies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-21.
• Raluca Mihalcea & Iacob Cătoiu, 2008, "Consumer Identity And Implications For The Brand," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-50.
• Virgil Balaure & Călin VegheÅŸ, 2008, "Nation Brands And Tourist Destinations - An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-51.
• Filimon StremÅ£an & Andreea Muntean, 2008, "Measuring Quality Of The Services Provided By The Commercial Web Sites," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-53.
• Arcadie Hinescu & Ionela Gavrila-Paven, 2008, "New Methodologies And Tendencies In Qualitative Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-54.
• Sorin Prada, 2008, "Changes And Entails On Romanian Retail Market," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-55.
• Ruxandra Radoviciu & Iulia Iuga, 2008, "Keeping And Encouraging New Business," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-57.
• Iuliana Cenar, 2008, "Solutions For Test Of Suprem Penetration Ability Of Competitors On International Markets," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-58.
• Adriana Ionescu, 2008, "From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-62.
• Ruxandra Radoviciu, 2008, "Planning A Strategy For Keeping The Customers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-63.
• Hakan Yilmaz & Medet Yolal, 2008, "Movie Tourism: The Role Ofmovies In Destination Marketing," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 1, pages 175-192, June.
• Nuray Girginer & Arzum E.Celik & Nurullah Uckun, 2008, "The Attitudes Towards Creditcard Usage: The Case Ofeskisehir Osmangazi Universityeconomic And Administrative Sciences Facultystudents," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 1, pages 193-208, June.
• Fikret Cankaya & Zuhal Cilingir, 2008, "Acost-Benefit Approach In Developmentofservice Loyalty- An Application In The Banking Sector," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 1, pages 25-46, June.
• Tulin Ural, 2008, "Value-Based Pricing: Productpricing According To Customer Value Perception," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 1-16, December.
• Hakan Celik & Bulent Basaran, 2008, "Perceived Electronic Service Qualitybyindividual Customers," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 129-152, December.
• Abdullah Okumus & Adnan Duygun, 2008, "Service Qualitymeasurementon Education Services Marketing And Relationshipbetween Perceived Service Qualityand Studentsatisfaction," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 17-38, December.
• Berna Ustun & Osman Tutal, 2008, "Studying The Influence Ofchanges In Consumption Habits On Shopping Malls: Eskisehir Case," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 259-281, December.
• Erkan Ozdemir & Tuncer Tokol, 2008, "Marketing Strategies For Women Consumers," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 57-80, December.
• KIYGI CALLI, Meltem & WEVERBERGH, Marcel & FRANSES, Philip Hans, 2008, "Modeling the effectiveness of hourly direct-response radio commercials," Working Papers, University of Antwerp, Faculty of Business and Economics, number 2008005, Apr.
• Duhalm Simona, 2008, "Marketing Communication In The Internet," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 13.
• Nichifor Bogdan & Barin Ioana, 2008, "Consumers Products And Services Value Perception," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 13.
• Katica Radosavljević, 2008, "The Market Chain Of Fruit Production In Serbia – A Case Study Of Raspberry And Sour Cherry Cultivation," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 53, issue 177, pages 103-122, April - J.
• Bojan Ðorđević, 2008, "Corporate Strategic Branding:How Country And Corporate Brands Come Together," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 53, issue 177, pages 59-88, April - J.
• Dmitry Shapiro & Xianwen Shi, 2008, "Market Segmentation: The Role of Opaque Travel Agencies," Journal of Economics & Management Strategy, Wiley Blackwell, volume 17, issue 4, pages 803-837, December, DOI: 10.1111/j.1530-9134.2008.00196.x.
• Sabine Engelmann & Michaela Fuchs, 2008, "Bestimmungsfaktoren der Unterschiede einzelbetrieblicher Exportaktivitäten in Ost- und Westdeutschland," ifo Dresden berichtet, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 15, issue 01, pages .21-32, February.
• Maria Raquel David Pereira Ventura Lucas & Cristina Isabel Galamba Oliveira Costa Marreiros, 2008, "Quality, Safety and Consumer Behaviour Towards Organic Food in Germany and Portugal," CEFAGE-UE Working Papers, University of Evora, CEFAGE-UE (Portugal), number 2008_05.
• Stefan Schwarzkopf, 2008, "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research, number 18, Aug.
• Michael Heller, 2008, "Corporate Brand Building at Shell-Mex Ltd in the Interwar Period," Working Papers, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research, number 23, Sep.
• Baleren Bakaikoa Azurmendi & Amaia Agirre Aramburu & Anjel Errasti Amozarrain, 2008, "The Neo-Schumpeterian Model of Economic Development in the Basque Country: The role of Social Economy," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 62, pages 121-145, October.
• James D. Reitzes & Glenn A. Woroch, 2008, "Competition for exclusive customers: comparing equilibrium and welfare under one-part and two-part pricing," Canadian Journal of Economics, Canadian Economics Association, volume 41, issue 3, pages 1046-1086, August, DOI: 10.1111/j.1540-5982.2008.00496.x.
• Alfredo Sánchez Daza & Gloria De La Luz Juárez, 2008, "Los Fondos De Pensiones En México. Una Evaluación De Su Primer Década," Economía, Gestión y Desarrollo, Universidad Javeriana - Cali, number 5229, May.
• Oscar A. Colmenares D. & José Luis Saavedra, 2008, "Lanzamiento De Supermercados Cheap En Venezuela," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango & Elsa María Coello C. & Gloria Marí¬A Cuevas S. & Lina Marcela Gómez M., 2008, "Caen Los Pantaloncillos," Estudios Gerenciales, Universidad Icesi.
• Ma. Esther Calderón Monge & Jannett Ayup González, 2008, "La Gestión De Marca Con Orientación Al Mercado. Una Perspectiva Desde Los Franquiciados," Estudios Gerenciales, Universidad Icesi.
• Alejandro Alvarado Herrera & María Walesska Schlesinger Díaz, 2008, "Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De," Estudios Gerenciales, Universidad Icesi.
• Leslier Valenzuela & Eduardo Torres, 2008, "Gestión Empresarial Orientada Al Valor Del Cliente Como Fuente De Ventaja Competitiva. Propuesta De Un Modelo Explicativo," Estudios Gerenciales, Universidad Icesi.
• Julián Puga Villarreal & Luis Martínez Cerna, 2008, "Competencias Directivas En Escenarios Global," Estudios Gerenciales, Universidad Icesi.
• Alexánder Guzmán Vásquez & María Andrea Trujillo Dávila, 2008, "Emprendimiento Social - Revisión De Literatura," Estudios Gerenciales, Universidad Icesi.
• Emperatriz Londono Aldana & Mar�a Eugenia Navas R�os, 2008, "Actitud de los propietarios de mypimes de comercio hacia la negociación con proveedores: un análisis de clúster," Revista Panorama Económico, Universidad de Cartagena, volume 0, issue 0, pages 1-19.
• Jaime Baby Moreno & Juan Gonzalo Londo�o J., 2008, "Las P´s de Mercadeo. Algunas precisiones," Revista Ad-Minister, Universidad EAFIT.
• Gema Martínez Navarro & Jaime Rivera-Camino, 2008, "La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 31, issue 86, pages 083-116, Mayo-Agos.
• Veale, Roberta & Quester, Pascale, 2008, "Consumer Sensory Evaluations of Wine Quality: The Respective Influence of Price and Country of Origin," Journal of Wine Economics, Cambridge University Press, volume 3, issue 1, pages 10-29, April.