Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2009

• Catalina BUTNARU, 2009, "Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 165-184, November.
• Carmen PUIU, Marieta & STANCIU, Mdlina MANGRA, 2009, "Opinions On Some Specific Aspects Of The Price Strategy In Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 148-154, May.
• Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu, 2009, "Strategic Orientations In Retail Industry During Economic Crises," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 15-21, May.
• Associate Professor Ph.D. Carmen Iordache, 2009, "Guidelines Of Tourism Growth In Urban Areas," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 155-163, May.
• Jenica POPESCU & Dorina POANTA, 2009, "The banking marketing in sustainability conditions," Finante - provocarile viitorului (Finance - Challenges of the Future), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 9, pages 140-144, May.
• Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu, 2009, "The brand – an increasing factor of a tourist destination’s competitiveness," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 151-156, November.
• Cristina Leovaridis, 2009, "Human resources management in advertising agency," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 157-167, November.
• Assist. Prof. Ph.D Anita Ciunova-Suleska, 2009, "The Beer Brands On The Macedonian Market: How Are They Perceived?," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 12, pages 97-104, April.
• Assist. Ph.D Kulcsár Erika & Economist Süto Gábor, 2009, "Unemployment Issues In Baraolt Region," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13, pages 130-135, NOVEMBER.
• Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion, 2009, "Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13, pages 144-153, NOVEMBER.
• Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta, 2009, "Retail Marketing Instruments – An Analytic Approach," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13S, pages 85-96, November.
• Iacob Catoiu & Tudor Edu, 2009, "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-42.
• Diana Balan & Virgil Balaure & Călin Veghes, 2009, "Travel And Tourism Competitiveness Of The World'S Top Tourism Destinations: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-43.
• Călin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu, 2009, "European Union Consumers' Views On The Protection Of Their Personal Data: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-44.
• Domenico Consoli, 2009, "Emotions That Influence Purchase Decisions And Their Electronic Processing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-45.
• Rodica Minciu & Claudia Olimpia Moisa, 2009, "Fundamental Aspects Regarding Youth And Their Decision To Practice Tourism," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-46.
• Lucretia Mariana Constantinescu & Ioana Raluca Goldbach & Gratiela Gavrila, 2009, "Culture - Major Determinant Of The European Consumer Behavior," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-47.
• Maria Popa & Mihaela Vica & Roxana Axinte & Mirel Glevitzky & Simona Varvara, 2009, "Study Concerning The Honey Qualities In Transylvania Region," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-49.
• Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009, "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-50.
• Joanna A. Kwiatkowska, 2009, "Viral Marketing In The Internet. Characteristics Of An Effective Virus.," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-51.
• Cristina Dinu, 2009, "Marketing On The Construction Market In A Economic Crisis," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-52.
• Andreea Muntean & Lucia Cabulea & Dan Danuletiu, 2009, "The Brand: One Of The University'S Most Valuable Asset," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-54.
• Ruxandra Radoviciu & Filimon Stremtan, 2009, "Companies With Market Positioning Brands," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-55.
• Mehpare Togay Argan, 2009, "Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 1, pages 1-18, June.
• Veysel Yilmaz & H. Eray Celik & Ceren Yagizer, 2009, "Investigating The Effects Of Environmental Sensitivity And Environmental Behavior On Ecological Product Buying Behavior Through Structural Equation Modeling," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 1-14, December.
• AyÅŸe Sahin & Ozlem Kor, 2009, "A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 105-126, December.
• Serkan Kılıc, 2009, "Marketing Strategies Of Private Label Products And A Field Research On Retail Food Enterprises In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 49-82, December.
• Raduly Istvan & Partenie Dumbrava, 2009, "Agricultural Direct Marketing And Rural Development," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihaela Tutunea, 2009, "Internet Users - Statistical Picture, Comparisons And Trends," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Smaranda Adina Cosma, 2009, "Romanian Tourist Brand," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Oana Preda & Iulia Furdui, 2009, "THE CHALLENGES OF SMEs IN MODERN MARKETING," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ofer Azar, 2009, "Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese," Working Papers, Ben-Gurion University of the Negev, Department of Economics, number 0907.
• Vitanova Gordana & Tatjana Spaseska, 2009, "Cost Quality Management," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, volume 1, pages 141-146, May.
• Emir Kamenica & Matthew Gentzkow, 2009, "Bayesian Persuasion," NajEcon Working Paper Reviews, www.najecon.org, number 814577000000000369, Oct.
• Inés Kuster Boluda & Walter Miguel Costa, 2009, "La Venta Relacional: Una Aplicación En Tiendas De Electrodomésticos Minoristas," Economía, Gestión y Desarrollo, Universidad Javeriana - Cali, number 5228, Jan.
• María Ángeles Navarro Bailón & María Sicilia Pinero & Elena Delgado Ballester, 2009, "Efectos De La Comunicación Integrada De Marketing A Través De La Consistencia Estratégica: Una Propuesta Teórica Y Metodológica," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango & Claudia Viviana Rodríguez & Juan Pablo Valencia, 2009, "Más Que Tácticas Para Sobrevivir," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango, 2009, "La Actitud Del Consumidor Según La Percepción De Justicia Organizacional," Estudios Gerenciales, Universidad Icesi.
• Pedro Barrientos Felipa, 2009, "El marketing en el perú y la globalización," Revista Semestre Económico, Universidad de Medellín.
• Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009, "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 1, pages 163-175, April.
• Lusk, Jayson L. & Parker, Natalie, 2009, "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 1, pages 75-90, April.
• Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009, "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 3, pages 731-744, December.
• Yang, Nan & McCluskey, Jill J. & Ross, Carolyn, 2009, "Willingness to Pay for Sensory Properties in Washington State Red Wines," Journal of Wine Economics, Cambridge University Press, volume 4, issue 1, pages 81-93, April.
• Sauvée, Loïc (ed.), 2009, "Alliance de marques et création de valeur : une approche interorganisationnelle - Application aux marchés du commerce équitable et de l’alimentation santé," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/1165.
• Le Nagard, Emmanuelle & Volle, Pierre (ed.), 2009, "Opérations participatives des marques : pourquoi et comment faire participer les consommateurs ? De la compréhension des opérations participatives et des motivations des consommateurs à s’y engager à l’analyse de leurs effets sur la marque," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/3773.
• Desmet, Pierre (ed.), 2009, "L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4672.
• Mourad TOUZANI & Azza TEMESSEK, 2009, "Brand Loyalty- Impact of Cognitive and Affective Variables," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 227-242.
• Irina SUSANU & Nicoleta CRISTACHE & Sofia DAVID & Liljana ELMAZI & Alexandru NEDELEA, 2009, "Promotion Strategy Specific to Organizations Participating in “Back to School” Program," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 267-274.
• Gérard Charreaux, 2009, "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Revue Finance Contrôle Stratégie, revues.org, volume 12, issue 2, pages 107-148, June.
• Zouhair Djerbi, 2009, "L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition," Revue Finance Contrôle Stratégie, revues.org, volume 12, issue 4, pages 115-141, December.
• Gérard Charreaux, 2009, "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Working Papers CREGO, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations, number 1090601, Jun.
• Alexander S. Kritikos & Christoph Kneiding, 2009, "Mikrokredite: Bedarf auch in Deutschland," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, volume 76, issue 27/28, pages 451-456.
• Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann, 2009, "Demand Side Analysis of Microlending Markets in Germany," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 903.
• Dalsace, Frédéric & Markovitch, Dmitri, 2009, "Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing," HEC Research Papers Series, HEC Paris, number 923, Nov.
• Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Yale University, Department of Economics, number 58, Jan.
• Annamaria Sas, & Agota Kozma, 2009, "Ethnic marketing possibilities and its ethics issues," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, volume 3, issue 3, pages 95-97.
• Attila Endre SIMAY, 2009, "Mobile phone usage and device selection of university students," Proceedings of FIKUSZ '09, Óbuda University, Keleti Faculty of Business and Management, in: László Áron Kóczy, "Proceedings of FIKUSZ '09".
• Ferenc KATONA, 2009, "Interrelation between advertising efficiency and corporate sales," Proceedings of FIKUSZ '09, Óbuda University, Keleti Faculty of Business and Management, in: László Áron Kóczy, "Proceedings of FIKUSZ '09".
• Besana, Angela, 2009, "Applied arts and design in museums: USA and Milan experience," MPRA Paper, University Library of Munich, Germany, number 12472, Jan, revised 03 Feb 2009.
• Kannan, Srinivasan, 2009, "Tourism Marketing: A Service Marketing perspective," MPRA Paper, University Library of Munich, Germany, number 14031.
• Rodrigues, Flávio & Souza, Victória & Leitão, João, 2009, "Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding," MPRA Paper, University Library of Munich, Germany, number 16146, Jul.
• Ofori, Eunice, 2009, "Branding Ghana," MPRA Paper, University Library of Munich, Germany, number 17344, Sep, revised 17 Sep 2009.
• Nistorescu, Tudor & Puiu, Silvia, 2009, "Marketing strategies used in crisis - study case," MPRA Paper, University Library of Munich, Germany, number 17743, Oct.
• Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen, 2009, "Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale," MPRA Paper, University Library of Munich, Germany, number 18492, Nov.
• Starzyczná, Halina, 2009, "Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989
  [Consumer cooperation and its position within the internal business of the Czech republic after the year of 1989]," MPRA Paper, University Library of Munich, Germany, number 19027.
• Sidorchuk, Roman, 2009, "Предпринимательство И Маркетинг
  [Entrepreneurship and marketing]," MPRA Paper, University Library of Munich, Germany, number 19115, May.
• Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji, 2009, "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper, University Library of Munich, Germany, number 19591, Jun, revised Nov 2009.
• Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009, "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 21367, Jun, revised 12 Sep 2009.
• Antipov, Evgeny & Pokryshevskaya, Elena, 2009, "Applying CHAID for logistic regression diagnostics and classification accuracy improvement," MPRA Paper, University Library of Munich, Germany, number 21499.
• Abideen, Zain Ul & Salaria, Rashid M., 2009, "Effects of television advertising on children: with special reference to pakistani urban children," MPRA Paper, University Library of Munich, Germany, number 22321, Dec, revised 30 Apr 2010.
• Afzal, Sarwat, 2009, "Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan," MPRA Paper, University Library of Munich, Germany, number 23642, Nov.
• Grigorescu, Adriana & Balalia, Alina Elena, 2009, "Public marketing in supporting the tourist destinations," MPRA Paper, University Library of Munich, Germany, number 25023, revised 2010.
• Grigorescu, Adriana, 2009, "Renewal marketing management in public and business organizations," MPRA Paper, University Library of Munich, Germany, number 25128, Nov.
• Grigorescu, Adriana, 2009, "Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice
  [The public administration answer to the citizen expectation under the crisis contest]," MPRA Paper, University Library of Munich, Germany, number 25131, Oct.
• Amroush, Fadi & Alkhoder, A.Baderddeen, 2009, "بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة Cbr
  [Building a programs' evaluation system by using CBR Cased Based Reasoning]," MPRA Paper, University Library of Munich, Germany, number 25777.
• Nakkeeran, Senthil kumar & Arockiasamy, Arulraj, 2009, "Role of placement in determination of service quality measurement of higher education in India," MPRA Paper, University Library of Munich, Germany, number 26724, Apr, revised 29 Apr 2009.
• Amroush, Fadi, 2009, "استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما
  [Using Artificial intelligence to select the optimal E-CRM Based business needs]," MPRA Paper, University Library of Munich, Germany, number 28014, Jun.
• Epure, Manuela & Vasilescu, Ruxandra Eleonora, 2009, "Drivers of consumer behaviour-the economic crisis in our every day's life," MPRA Paper, University Library of Munich, Germany, number 28344, Dec, revised 12 Dec 2010.
• Volpato, Giuseppe & Stocchetti, Andrea, 2009, "Old and new approaches to marketing. The quest of their epistemological roots," MPRA Paper, University Library of Munich, Germany, number 30841.
• Musso, Fabio & Francioni, Barbara, 2009, "Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts," MPRA Paper, University Library of Munich, Germany, number 32153.
• Iosub, Daniela & Andrei, Andreia Gabriela & Iacob, Amalasunta, 2009, "Patterns of social influence in social networking sites – a design perspective," MPRA Paper, University Library of Munich, Germany, number 37314, Nov.
• Soproni, Luminita & Stoica, Alina & Drinda, Roxana, 2009, "Placing Romania in the European and International Market: The Role of Image in building a Nation Identity," MPRA Paper, University Library of Munich, Germany, number 44723.
• Salehudin, Imam, 2009, "Halal Literacy: A Concept Exploration and Measurement Validation," MPRA Paper, University Library of Munich, Germany, number 54339, Dec, revised Apr 2010.
• Markéta Lhotáková & Anna Klosová, 2009, "Identification of a Target Consumer in Process Of Positioning - Theoretical and Practical Aspects," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2009, issue 3, pages 3-24, DOI: 10.18267/j.aop.270.
• Pavla Maříková, 2009, "Value Creation in E-business
  [Tvorba hodnoty v podnicích zaměřených na elektronické obchodování]," Český finanční a účetní časopis, Prague University of Economics and Business, volume 2009, issue 1, pages 77-82, DOI: 10.18267/j.cfuc.22.
• Monika Oleksiak, 2009, "Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods," Central European Journal of Economic Modelling and Econometrics, Central European Journal of Economic Modelling and Econometrics, volume 1, issue 1, pages 83-102, March.
• Wen-Shinn Low & Soo-May Cheng, 2009, "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Rainer Hampp Verlag, volume 14, issue 1, pages 86-104.
• Mihaela Belu & Ramona Tartavulea, 2009, "Efecte ale crizei financiare mondiale în sectorul logistic si auto," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 31, pages 19-29, (1).
• Victor Danciu, 2009, "The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 32, pages 3-20, (2).
• Gheorghe Savoiu & Gheorghe Cruceru & Constantin Manea, 2009, "The Concept of Structured and Restricted Marketing as a Form of Response to the Current Global Crisis. The Impact of Structured and Restricted Marketing on the Car Market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 33, pages 95-124, (3).
• Catalina Rusu, 2009, "Relationship marketing – o solutie pentru sistemul bancar românesc?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 34, pages 145-166, (4).
• Cláudia Carvalho & Carlos Brito, 2009, "New Forms of Public Service Delivery – are they really valuable?," Working Papers, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE), number 7/2009, Jul.
• Cláudia Carvalho & Carlos Brito, 2009, "Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?," Working Papers, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE), number 8/2009, Jul.
• Erika Hayes James, 2009, "In the wake of the financial crisis: rebuilding the image of the finance industry through trust," Journal of Financial Transformation, Capco Institute, volume 27, pages 37-41.
• Adrian Daniel Gardan & Iuliana Petronela Geangu & Ioana Andriesei & Ecaterina Gica, 2009, "Role Of Marketing In Improving Didactic Activity Quality In Higher Education," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 167-174.
• Gheroghe Pistol, 2009, "The Importance Of Finance And Banking Marketing In The Present Conditions," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 183-190.
• Brindusa Covaci & Brindusa Covaci, Alexandru T. Bogdan, Denis L. Diaconescu, Violeta Simion, Dan Tepus, Sorin Chelmu, Doru Gabor Amalia-Geanina Strateanu, 2009, "Internet-Banking in Global Rural Area and Agribusiness Based on Bioeconomy for Sustainable Development of Agrifood Green Power in Forecasting the Periods 2020-2050-2100," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/27, Jun.
• Brindusa Covaci, 2009, "Assisting Finance Decision Through Leasing," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/29, Apr.
• Aurel Ardelean, Aurel Pisoschi, Alexandru T. Bogdan, Valentin Pau Mihai Covaci & Brindusa Covaci, 2009, "The Ethical Dimension of the Romanian Scientific Research for Sustainable Development," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/46, Jun.
• Ruxandra Irina POPESCU,, 2009, "Using marketing in Romanian libraries Study case: The Romanian National Library," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1, pages 111-120, June.
• POPESCU Ruxandra Irina, 2009, "Successful brands or key to any company's success," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1 Special, pages 174-179, July.
• URSACESCU Minodora, 2009, "Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1 Special, pages 190-197, July.
• IORDACHE Maria Carmen, 2009, "The importance planning of public relations in tourist organizations’ communication," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2, pages 239-248, December.
• ALEXANDRU Gheorghe, 2009, "Marketing environment of public service organizations," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2 Special, pages 230-234, July.
• Ramin Bashir KHODAPARASTI, 2009, "The Role of Internet in Marketing Strategies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 4, pages 816-825, October.
• Kaveh FATTAHI & Hidetsugu KOBAYASHI, 2009, "New Era, New Criteria for City Imaging," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 4, issue 3(12), pages 63-72, August.
• Liviu Bogdan Vlad, 2009, "Urban aesthetics: emergence and development," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 4, issue 3(12), pages 73-78, August.
• Katja Gelbrich, 2009, "Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 61, issue 1, pages 40-59, January.
• Kenan ÖZDEN & Kutay OKTAY, 2009, "Kırgızistan’da GSM Operatörleri Müşterilerinin Fiyat Algılamalarına Yönelik Bir Araştırma," Sosyoekonomi Journal, Sosyoekonomi Society, issue 2009-2.
• Roland Helm & Sebastian Landschulze, 2009, "Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories," Review of Managerial Science, Springer, volume 3, issue 1, pages 41-73, March, DOI: 10.1007/s11846-009-0024-7.
• Oliver Gürtler, 2009, "On pricing and protection of complementary products," Review of Managerial Science, Springer, volume 3, issue 3, pages 209-223, November, DOI: 10.1007/s11846-009-0032-7.
• Dirk Temme & Lutz Hildebrandt, 2009, "Gruppenvergleiche bei hypothetischen Konstrukten — Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," Schmalenbach Journal of Business Research, Springer, volume 61, issue 2, pages 138-185, March, DOI: 10.1007/BF03372818.
• Benjamin Polak & Andreas Herrmann & Mark Heitmann & Marc Cäsar & Jan Landwehr, 2009, "„Radio oder Schiebedach?“–Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten," Schmalenbach Journal of Business Research, Springer, volume 61, issue 7, pages 783-803, November, DOI: 10.1007/BF03373668.
• Eva Blömeke & Michel Clement, 2009, "Selektives Demarketing — Management von unprofitablen Kunden," Schmalenbach Journal of Business Research, Springer, volume 61, issue 7, pages 804-835, November, DOI: 10.1007/BF03373669.
• Christian Schlereth & Bernd Skiera, 2009, "Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse," Schmalenbach Journal of Business Research, Springer, volume 61, issue 8, pages 838-856, December, DOI: 10.1007/BF03373670.
• Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti, 2009, "An agent-based model of product competition: network structure and coexistence under different information regimes," Openloc Working Papers, Public policies and local development, number 0916.
• Sáiz, Patricio & Fernández, Paloma, 2009, "Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)," Working Papers in Economic History, Universidad Autónoma de Madrid (Spain), Department of Economic Analysis (Economic Theory and Economic History), number 2009/01, May.
• John K. Ashton & Andrew D. Pressey, 2009, "The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2007," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2009-02, Dec.
• Marcombes, G. & Sirieix, L. & Contreras, J., 2009, "La experiencia de hacer la cocina," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200905, January-j.
• Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2009, "Costly search and design," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1155, Apr.
• Kalyan Talluri & Fernando Castejon & Begoña Codina & Juan Magaz, 2009, "Proving the performance of a new revenue management system," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1196, Nov, revised Jan 2010.
• Marco Cioppi & Andrea Buratti, 2009, "The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA," Working Papers, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini, number 0907, revised 2009.
• Oleg Korenok & George E. Hoffer & Edward L. Millner, 2009, "Non-Price Determinants of Automotive Demand: Restyling Matters Most," Working Papers, VCU School of Business, Department of Economics, number 0903, Sep.
• Dobran, Ruxandra Diana, 2009, "Techniques And Instruments Of Quality Management Used By The Commercial Banks Worldwide," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", volume 13, issue 1, pages 166-182, March.
• Monika Oleksiak, 2009, "Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods," Working Papers, Department of Applied Econometrics, Warsaw School of Economics, number 34, Mar.
• Frank T Piller & Mitchell M Tseng (ed.), 2009, "Handbook of Research in Mass Customization and Personalization:(In 2 Volumes)," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7378, ISBN: ARRAY(0x580b3428), March.
• Frank Piller & Mitchell Tseng, 2009, "Introduction: Mass Customization Thinking: Moving from Pilot Stage to an Established Business Strategy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Fabrizio Salvador & Manus Johnny Rungtusanatham, 2009, "From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia and Transition Hazard," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Erlend Alfnes & Lars Skjelstad, 2009, "How to Implement a Mass Customization Strategy: Guidelines for Manufacturing Companies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Detlef Schoder & Johannes Putzke & Kai Fischbach, 2009, "Media Market Inertia: A Potential Threat to Success of Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Emmanuel T Kodzi Jr. & Rado Gazo, 2009, "Operationalizing Mass Customization – A Conceptual Model Based on Recent Studies in Furniture Manufacturing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Nicola Morelli & Louise Møller Nielsen, 2009, "Beyond Mass Customization: Exploring the Features of a New Paradigm," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Adam Fletcher, 2009, "Is the Best Product a Unique Product? Exploring Alternatives to Mass Customization with the Online Community of Threadless," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• William Mitchell & Ryan Chin, 2009, "Before Pine and Dell: Mass Customization in Urban Design, Architecture, Linguistics, and Food," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans H. Bauer & Anja Düll & Dennis W. Jeffery, 2009, "Typology of Potential Benefits of Mass Customization Offerings for Customers: An Exploratory Study of the Customer Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Kate Herd & Andy Bardill & Mehmet Karamanoglu, 2009, "The Co-Design Experience: Conceptual Models and Design Tools for Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Aurelie Merle & Jean-Louis Chandon & Elyette Roux, 2009, "Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Michael Giebelhausen & Stephanie Lawson, 2009, "Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Muhammad Aljukhadar, 2009, "E-Customization: Research and Applications from the Cognitive Learning Theory," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".