Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2007

• Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B., 2007, "Demand-driven scheduling of movies in a multiplex," Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute, number EI 2007-17, May.
• Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B., 2007, "Demand-Driven Scheduling of Movies in a Multiplex," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-033-MKT, May.
• Janssen, D. & van Heck, H.W.G.M., 2007, "How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-042-LIS, Jul.
• van Rosmalen, J.M. & van Herk, H. & Groenen, P.J.F., 2007, "Identifying Unknown Response Styles: A Latent-Class Bilinear Multinomial Logit Model," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-045-MKT, Jul.
• Venkataraman, S. & Stremersch, S., 2007, "The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-056-MKT, Sep.
• Block, J.H. & Koellinger, Ph.D., 2007, "Peer Influence in Network Markets: An Empirical Investigation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-063-ORG, Sep.
• Franses, Ph.H.B.F. & Legerstee, R., 2007, "A Manager's Perspective on Combining Expert and Model-based Forecasts," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-083-MKT, Dec.
• Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H., 2007, "The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-095-MKT, Dec.
• Pau, L-F. & Motiwalla, J., 2007, "India: a Case of Fragile Wireless Service and Technology Adoption?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-011-LIS, Feb.
• Pattikawa, L.H., 2007, "Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-020-STR, Mar.
• Prins, R. & Verhoef, P.C., 2007, "Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-018-MKT, Mar.
• Stremersch, S. & Tellis, G.J. & Franses, Ph.H.B.F. & Binken, J.L.G., 2007, "Indirect Network Effects in New Product Growth," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-019-MKT, Mar.
• Efstathiades A. & Boustras G. & Bratskas R. & Michaelides A., 2007, "Factors Affecting the Innovation Process in the Cypriot Food and Beverage Industry," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1-2, pages 23-42.
• Reinoud Joosten, 2007, "Strategic Advertisement with Externalities: A New Dynamic Approach," Papers on Economics and Evolution, Philipps University Marburg, Department of Geography, number 2007-02, Apr.
• A. V. Muthukrishnan & Luc Wathieu, 2007, "Ambiguity aversion and the power of established brands," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-07-005, Nov.
• Matthias Huehn, 2007, "Perfect and Dynamic Segmentation via the Internet," Working Papers, The German University in Cairo, Faculty of Management Technology, number 2, Nov.
• Rajagopal, 2007, "Influence of brand name in variety seeking behaviour of consumers: an empirical analysis," International Journal of Management Practice, Inderscience Enterprises Ltd, volume 2, issue 4, pages 306-323.
• Sonja Radas & Mario Teisl, 2007, "An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy," Working Papers, The Institute of Economics, Zagreb, number 0702, Apr.
• Gülnil AYDIN, 2007, "Self servis uygulamalarda teknolojinin algılanan özelliklerinin müşteri memnuniyeti üzerine etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 22, issue 250, pages 115-126.
• Ahmet BARDAKÇI & Hakan SARITAŞ & Hakan AYGÖREN, 2007, "Perakendeci markaların önlenemez yükselişi ve tekstil sektörü için alternatif çıkış önerileri," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 22, issue 251, pages 133-144.
• Nuray GİRGİNER & Zeynep ÇAVDAR, 2007, "En uygun fiyatlandırma stratejisinin grup karar vermeli analitik hiyerarşi süreci ile değerlendirilmesi: Türkiye Otomotiv Sektörü için bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 22, issue 257, pages 101-127.
• Okan Veli Safakli, 2007, "Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus," Financial Theory and Practice, Institute of Public Finance, volume 31, issue 2, pages 185-201.
• Ishida, Masami, 2007, "Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor?," IDE Discussion Papers, Institute of Developing Economies, Japan External Trade Organization(JETRO), number 123, Oct.
• Samih Azar, 2007, "The Risk of Underestimating Product Demand," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 35, issue 4, pages 505-506, December, DOI: 10.1007/s11293-007-9086-6.
• Nolan Miller & Amit Pazgal, 2007, "Advertising budgets in competitive environments," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 2, pages 131-161, June, DOI: 10.1007/s11129-006-9018-9.
• Jeffrey Shulman & Anne Coughlan, 2007, "Used goods, not used bads: Profitable secondary market sales for a durable goods channel," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 2, pages 191-210, June, DOI: 10.1007/s11129-006-9017-x.
• Julian Villanueva & Pradeep Bhardwaj & Sridhar Balasubramanian & Yuxin Chen, 2007, "Customer relationship management in competitive environments: The positive implications of a short-term focus," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 2, pages 99-129, June, DOI: 10.1007/s11129-007-9022-8.
• Bharat Anand & Ron Shachar, 2007, "(Noisy) communication," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 3, pages 211-237, September, DOI: 10.1007/s11129-007-9028-2.
• Harikesh Nair, 2007, "Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 3, pages 239-292, September, DOI: 10.1007/s11129-007-9026-4.
• Roger Betancourt & Monica Cortiñas & Margarita Elorz & Jose Mugica, 2007, "The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 3, pages 293-312, September, DOI: 10.1007/s11129-007-9027-3.
• Garrett Sonnier & Andrew Ainslie & Thomas Otter, 2007, "Heterogeneity distributions of willingness-to-pay in choice models," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 3, pages 313-331, September, DOI: 10.1007/s11129-007-9024-6.
• Eric Anderson & Nanda Kumar, 2007, "Price competition with repeat, loyal buyers," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 4, pages 333-359, December, DOI: 10.1007/s11129-007-9023-7.
• Peter Boatwright & Suman Basuroy & Wagner Kamakura, 2007, "Reviewing the reviewers: The impact of individual film critics on box office performance," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 4, pages 401-425, December, DOI: 10.1007/s11129-007-9029-1.
• Duncan Fong & Wayne DeSarbo, 2007, "A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 4, pages 427-453, December, DOI: 10.1007/s11129-007-9030-8.
• Ricard Gil & Wesley Hartmann, 2007, "The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 30, issue 4, pages 325-347, June, DOI: 10.1007/s11151-007-9139-7.
• Benedek, Gábor, 2007, ""Dupla vagy semmi". Duplikációbecslés szimulációs módszerekkel
  [Double or nothing" - Estimation of the number of duplications using simulation methods]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 4, pages 376-383.
• Sarstedt, Marko & Salcher, André, 2007, "Modellselektion in Finite Mixture PLS-Modellen," Discussion Papers in Business Administration, University of Munich, Munich School of Management, number 1394, Mar.
• Franka Piskar, 2007, "The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 5, issue 1, pages 45-61.
• Irena Vida, 2007, "Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 5, issue 3, pages 253-270.
• Erdogan Haktan Ekiz & Huseyin Arasli, 2007, "Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 5, issue 3, pages 271-287.
• Barbara Cater, 2007, "Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 5, issue 4, pages 371-390.
• Gerd Muehlheusser, 2007, "Regulating Damage Clauses in (Labor) Contracts," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, volume 163, issue 4, pages 531-551, December.
• Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-038, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-039, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell?impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-040, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-38, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-39, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-40, Oct.
• Daniel Fleder & Kartik Hosanagar, 2007, "Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity," Working Papers, NET Institute, number 07-10, Sep, revised Sep 2007.
• Byung-Cheol Kim & Jay Pil Choi, 2007, "Customer Infomation Sharing: Strategic Incentives and New Implications," Working Papers, NET Institute, number 07-27, Sep, revised Sep 2007.
• Anindya Ghose & Sha Yang, 2007, "An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets," Working Papers, NET Institute, number 07-35, Sep, revised Sep 2007.
• Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis, 2007, "Deriving the Pricing Power of Product Features by Mining Consumer Reviews," Working Papers, NET Institute, number 07-36, Sep.
• Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain, 2007, "The Impact of Online Information on the Purchase of Certified Used Cars," Working Papers, NET Institute, number 07-37, Sep.
• Anja Lambrecht & Katja Seim & Catherine Tucker, 2007, "Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption," Working Papers, NET Institute, number 07-40, Oct, revised Oct 2007.
• Andres Hervas-Drane, 2007, "Word of Mouth and Taste Matching: A Theory of the Long Tail," Working Papers, NET Institute, number 07-41, Oct, revised Jan 2009.
• Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M., 2007, "Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 4, issue 1, pages 75-97, December.
• Canback, Staffan & D'Agnese, Frank, 2007, "Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries," MPRA Paper, University Library of Munich, Germany, number 13854.
• Grigorescu, Adriana, 2007, "The marketing importance of European funded project," MPRA Paper, University Library of Munich, Germany, number 25093, Nov.
• Leitão, João & Silva, Maria José, 2007, "CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?," MPRA Paper, University Library of Munich, Germany, number 2954, Apr.
• Levy, Daniel, 2007, "Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007)," MPRA Paper, University Library of Munich, Germany, number 3047, Apr.
• Wach, Krzysztof, 2007, "Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych
  [Local Market Readiness and Small and Medium-Sized Enterprises' Development. An Empirical Investigation]," MPRA Paper, University Library of Munich, Germany, number 31596.
• Moisescu, Ovidiu Ioan, 2007, "A conceptual analysis of brand evaluation," MPRA Paper, University Library of Munich, Germany, number 32017, revised 2007.
• Dura, Codruta & Driga, Imola, 2007, "Coordonatele auditului in marketingul financiar-bancar - situatia din Romania," MPRA Paper, University Library of Munich, Germany, number 3221, Apr.
• Levy, Daniel, 2007, "Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A," MPRA Paper, University Library of Munich, Germany, number 3236, May.
• Leitão, João, 2007, "The Taylor Effect on the Performances of the Red Devils’ Football Brand," MPRA Paper, University Library of Munich, Germany, number 3244, May.
• Azar, Ofer H., 2007, "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," MPRA Paper, University Library of Munich, Germany, number 4455.
• Ching, Andrew & Erdem, Tulin & Keane, Michael, 2007, "The Price Consideration Model of Brand Choice," MPRA Paper, University Library of Munich, Germany, number 4686, Aug.
• Ching, Andrew & Ishihara, Masakazu, 2007, "The Effects of Detailing on Prescribing Decisions under Two-Sided Learning," MPRA Paper, University Library of Munich, Germany, number 4935, Sep.
• Raposo, Mário & Alves, Helena, 2007, "A model of university choice: an exploratory approach," MPRA Paper, University Library of Munich, Germany, number 5523, Oct.
• Hartogh, Matthew, 2007, "The real thing: a profile of the coca cola company," MPRA Paper, University Library of Munich, Germany, number 5616, Jan.
• Bert M. Balk, 2007, "Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis," CEPA Working Papers Series, School of Economics, University of Queensland, Australia, number WP042007.
• Francois Ortalo-Magne & Aviv Nevo & Igal Hendel, 2007, "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," 2007 Meeting Papers, Society for Economic Dynamics, number 89.
• Pierre Ghewy, 2007, "De l’attitude vis-a-vis de la communication à la marque consommée : la marque Dove (the attitude towards communication on brand consumption: the Dove’s brand case)," Working Papers, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation, number 156, Jun.
• Adam Arvidsson, 2007, "The logic of the brand," European Journal of Economic and Social Systems, Lavoisier, volume 20, issue 1, pages 99-115.
• Shahin Shojai & Julian Badcock & Alex De Fursac Gash, 2007, "Applied Financial Marketing - Myth Versus Reality," Journal of Financial Transformation, Capco Institute, volume 21, pages 55-66.
• Diana Heckl & Jürgen Moormann, 2007, "How to design customer-centric processes in the banking industry," Journal of Financial Transformation, Capco Institute, volume 21, pages 67-76.
• Chris Baumann & Gregory Elliott & Suzan Burton, 2007, "Share of wallet in Australian retail banking an empirical study with implications for practice and research," Journal of Financial Transformation, Capco Institute, volume 21, pages 32-38.
• Carmen-Loredana TOPALA, 2007, "Characteristics and Behaviors Types of Bank’s Clients and the Negotiation Tactics Adjusting (part II)," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 74-80, July.
• Marion Schindler & Bernhard Baumgartner & Harald Hruschka, 2007, "Nonlinear Effects in Brand Choice Models: Comparing Heterogeneous Latent Class To Homogeneous Nonlinear Models," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 59, issue 2, pages 118-137, April.
• Mark Heitmann & Andreas Herrmann & Christian Kaiser, 2007, "The effect of product variety on purchase probability," Review of Managerial Science, Springer, volume 1, issue 2, pages 111-131, August, DOI: 10.1007/s11846-007-0006-6.
• Jan Engelke & Hermann Simon, 2007, "Decision Support Systeme im Marketing," Schmalenbach Journal of Business Research, Springer, volume 59, issue 1, pages 120-142, February, DOI: 10.1007/BF03372783.
• Michel Clement & Björn Christensen & Sönke Albers & Steffen Guldner, 2007, "Was bringt ein Oscar im Filmgeschäft? Eine empirische Analyse unter Berücksichtigung des Selektionseffekts," Schmalenbach Journal of Business Research, Springer, volume 59, issue 2, pages 198-220, March, DOI: 10.1007/BF03371693.
• Ulrich Lichtenthaler & Holger Ernst & Eckhard Lichtenthaler, 2007, "Fähigkeit der externen Technologieverwertung: Theoretisches Konzept und empirische Analyse," Schmalenbach Journal of Business Research, Springer, volume 59, issue 2, pages 221-249, March, DOI: 10.1007/BF03371694.
• Andreas Herrmann & Mark Heitmann & Andreas Brandenberg & Torsten Tomczak, 2007, "Automobilwahl online — Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens," Schmalenbach Journal of Business Research, Springer, volume 59, issue 3, pages 390-412, May, DOI: 10.1007/BF03371702.
• Mark Heitmann & Andreas Herrmann, 2007, "Die Zufriedenheit mit dem Entscheidungsprozess als Determinante der Kundenbindung," Schmalenbach Journal of Business Research, Springer, volume 59, issue 5, pages 530-566, August, DOI: 10.1007/BF03371712.
• Thorsten Wiesel & Bernd Skiera, 2007, "Unternehmensbewertung auf der Basis von Kundenlebenswerten," Schmalenbach Journal of Business Research, Springer, volume 59, issue 6, pages 706-731, September, DOI: 10.1007/BF03371719.
• Andreas Herrmann & René Befurt & Mark Heitmann & Hans Berger, 2007, "Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung," Schmalenbach Journal of Business Research, Springer, volume 59, issue 8, pages 1055-1079, December, DOI: 10.1007/BF03372788.
• Daniel Birke & G. M. Peter Swann, 2007, "Network effects and the choice of mobile phone operator," Springer Books, Springer, in: Uwe Cantner & Franco Malerba, "Innovation, Industrial Dynamics and Structural Transformation", DOI: 10.1007/978-3-540-49465-2_7.
• Paolo G. Garella & Martin Peitz, 2007, "Alliances between Competitors and Consumer Information," Journal of the European Economic Association, MIT Press, volume 5, issue 4, pages 823-845, June.
• John K. Ashton & Andrew D. Pressey, 2007, "The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2007-, Jan.
• Andrew Pressey & John Ashton, 2007, "Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2007-15, Jun.
• Tagbata, D. & Sirieix, L., 2007, "Les effets des labels " bio " et " commerce équitable " sur le consentement à payer des chocolats," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200702.
• Sirieix, L. & Grolleau, G. & Schaer, B., 2007, "Consumers and Food Miles," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200703.
• Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R., 2007, "Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200704.
• Gallen, C. & Sirieix, L., 2007, "Le design est-il comestible ?," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200705.
• Babutsidze, Zakaria, 2007, "How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology," MERIT Working Papers, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT), number 2007-005.
• Marco S. Giarratana & Anna Torres, 2007, "The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1015, Feb.
• Anna Torres & Josep A. Tribó, 2007, "Ownership structure, customer satisfaction and brand equity," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1016, Mar, revised Jun 2007.
• Jay Pil Choi & Doh-Shin Jeon, 2007, "A leverage theory of reputation building with co-branding: Complementarity in reputation building," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1019, Mar.
• Daniela Favaretto & Bruno Viscolani, 2007, "Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 155, Oct.
• Wuyang Hu & Linda J. Cox & Quincy A. Edwards, 2007, "The market potential for gift baskets of Hawaiian food products in China," Agribusiness, John Wiley & Sons, Ltd., volume 23, issue 4, pages 553-565, DOI: 10.1002/agr.20135.
• Carmen Bern� Manero & Noem� Mart�nez Caraballo, 2007, "Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra," Documentos de Trabajo, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza, number dt2007-01, Jan.
• Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2007, "Holiday Non-Price Rigidity and Cost of Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 28, issue 7 (Specia, pages 817-832.
• Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2007, "Asymmetric Price Adjustment in the Small," Kiel Working Papers, Kiel Institute for the World Economy, number 1356.
• Silberhorn, Nadja & Boztuğ, Yasemin & Hildebrandt, Lutz, 2007, "Estimation with the nested logit model: Specifications and software particularities," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2007-046.
• Block, Jörn Hendrich & Thams, Andreas, 2007, "Long-term orientation in family and non-family firms: A Bayesian analysis," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2007-059.
• Temme, Dirk & Paulssen, Marcel & Dannewald, Till, 2007, "Integrating latent variables in discrete choice models: How higher-order values and attitudes determine consumer choice," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2007-065.
• Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter, 2007, "Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen," Dresden Discussion Paper Series in Economics, Technische Universität Dresden, Faculty of Business and Economics, Department of Economics, number 04/07.
• Nippa, Michael & Wienhold, Doreen & Piezonka, Sascha, 2007, "Vom klassischen Produktgeschäft zum Lösungsgeschäft: Implikationen für eine Neugestaltung des Vergütungssystems im Vertrieb," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 2007/02.
• Wolfgang R. K�hler, 2007, "Why does context matter? Attraction effects and binary comparisons," IEW - Working Papers, Institute for Empirical Research in Economics - University of Zurich, number 330, Jul.
• Mihai Teodor Negrea, 2007, "New style in comunication: consumer-generated media," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 121-127, February.
• Claudia-Elena Tuclea, 2007, "The impact of information technology on the Romanian markets and e-commerce," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 172-178, February.
• Angela Eliza Micu & Adrian Micu, 2007, "Techniques of comparative analysis regarding commercial websites," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 183-189, February.
• Tatiana Mirchevska & Vladimir Mirchevski, 2007, "The Role Of Marketing In Sme’S Development In Republic Macedonia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 40-44, February.
• George Onofrei & Alexandru Nedelea, 2007, "The Impact Of E-Commerce On The Supply Chain B2b In Ireland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 45-49, February.
• Vania Kuzdova Banabakova, 2007, "Development And Problems Of The Tourism In Bulgaria," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 50-60, February.
• Nicola Yankov, 2007, "Multi Level Marketing Integration Process Management," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 21, pages 9.-19, February.
• Dinu Vasile & Laurentiu Tachiciu, 2007, "The analysis of the need for SQAM services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 22, pages 129-135, June.
• Constantin Bratianu & Nicolae Al. Pop, 2007, "Strategic university management and marketing)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 9, issue 22, pages 9.-17, June.
• Espejel, Joel & Fandos, Carmina & Flavian, Carlos, 2007, "La importancia de las DOP como indicadores de calidad para el comportamiento del consumidor. El caso del aceite de oliva del Bajo Aragon," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 7, issue 14, pages 1-17, DOI: 10.22004/ag.econ.7054.
• Mayen, Carlos D. & Marshall, Maria I. & Lusk, Jayson L., 2007, "Fresh-Cut Melon - The Money Is in the Juice," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 39, issue 3, pages 1-13, December, DOI: 10.22004/ag.econ.43479.
• Parcell, Joseph L. & Schroeder, Ted C., 2007, "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 39, issue 01, pages 1-18, April, DOI: 10.22004/ag.econ.6622.
• Zepeda, Lydia & Li, Jinghan, 2007, "Characteristics of Organic Food Shoppers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 39, issue 01, pages 1-12, April, DOI: 10.22004/ag.econ.6624.
• Jung, Sangnyeol & Lyford, Conrad P., 2007, "Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama, Southern Agricultural Economics Association, number 34989, DOI: 10.22004/ag.econ.34989.
• Kamogawa, Luiz Fernando Ohara & Sarmento, Pedro Henrique Lopes & Beduschi, Gustavo & Paulenas, Viviane, 2007, "Clusters De Perfis De Consumo De Produtos Lácteos No Município De Piracicaba–Sp: Uma Aplicação Da Análise De Correspondência," 45th Congress, July 22-25, 2007, Londrina, Paraná, Brazil, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER), number 149608, DOI: 10.22004/ag.econ.149608.
• Richards, Timothy J. & Padilla, Luis, 2007, "Promotion and Fast Food Demand: Where's the Beef?," Consumer and Market Demand Network Papers, University of Alberta, Department of Resource Economics and Environmental Sociology, number 7711, DOI: 10.22004/ag.econ.7711.
• Andrea Erika NyArAdi, 2007, "Is the price right? Pricing for long term profitability," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 5, issue 1, pages 177-184, November.
• Rodica Erdei, 2007, "How Retailing Has Changed? What Marketing Did For This Change?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 5, issue 1, pages 185-192, November.
• Mitu Narcis Eduard, 2007, "Some Aspects About Direct Marketing In Insurance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 7, pages 27-30, April.
• Cristea Mirela & Tufan Ekrem, 2007, "Clients’ Attitude In Relation With The Bank - Behavioral Studies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 7, pages 31-38, April.
• Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007, "An Analysis Of The Brand Loyalty Based Consumer Typology," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 8, pages 83-88, April.
• Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007, "A Comparative Analysis Regarding Brand Name Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 9S, pages 79-86, May.
• Janusz Grabara, 2007, "Outsourcing In Reverse Logistics," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-1.
• Rotariu Ilie, 2007, "Communication Might Boost The European Cultural Capital Program - Case Study Sibiu 2007," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-19.
• Beata Skowron-Grabowska, 2007, "Development Of Logistics Centres In Poland," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-2.
• Iulian Patriche, 2007, "The Role Of The Communicational Policy In The Marketing Activity Of Construction Organizations," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-28.
• Iwona Grabara & Aleksandra Nowakowska, 2007, "Reverse Logistics As The Element Of Enterprise Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-3.
• Moise Ioan Achim & Arcadie Hinescu & Dragolea Larisa, 2007, "Brand Portofolio Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-32.
• Filimon StremÅ£an, 2007, "The Place Of Marketing Strategies In The Consolidation Of Romanian Bakery Firms," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-34.
• Cristina Jinga, 2007, "Developing A Brand Asset Management Strategy In Touristic Domain," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-36.
• Andreea Muntean, 2007, "Determining The Opinion Of Bank Personnel Regarding Their Consumer Satisfaction," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-38.
• Aleksandra Nowakowska & L'ubomir Jahnatek, 2007, "REVERSE LOGISTICS IN THE ASPECT OF WEEE AND RoHS REGULATIONS," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-4.
• Veysel Yilmaz & Cengiz Aktas & H.Eray Celik, 2007, "Development of a Scale forMeasuring Consumer Behaviorin Store Choice," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 1, pages 171-184, December.
• F.Bahar Ozdogan, 2007, "AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 1, pages 199-212, December.
• Ridvan Karalar & Hakan Kiraci, 2007, "Brand Commitmentas Acomponentofbrand Equity- Aresearch Concerning Coke," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 2, pages 205-226, December.
• Cevahir Uzkurt, 2007, "The Effect Of Personal Values On Consumers’ Inclination To Adoptinnovations," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 2, pages 241-260, December.
• Jadranko Grgona & Anica Supic, 2007, "The Role Of Marketing Conception In Hotel Business," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 16, issue 1, pages 41-61, june.
• Marc Prat Sabartes, 2007, "Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913)," Working Papers in Economics, Universitat de Barcelona. Espai de Recerca en Economia, number 188.
• Petar Bantchev, 2007, "Strategic Solutions for Combining of Marketing Mix Elements," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 117-143.
• Dancho Danchev, 2007, "The Chinese Approach to the Relationship Marketing (GUANXI)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 65-93.
• Elena Georgieva & Maria Kehayova, 2007, "Strategic framework for CRM implementation," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 94-116.
• Bojan Đorđević, 2007, "Relationship Marketing In Digital Economy," Economic Annals, Faculty of Economics and Business, University of Belgrade, volume 52, issue 173, pages 133-158, April - J.
• John K. Ashton & Andrew Pressey, 2007, "The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005," Working Papers, Centre for Competition Policy, University of East Anglia, number 07-1, Jan.
• Andrew Pressey & John K. Ashton, 2007, "Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers," Working Papers, Centre for Competition Policy, University of East Anglia, number 07-15, Jun.
• Patricia B, Márquez Rodríguez, 2007, "Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 1, issue 2, pages 5-20, August.
• Eduardo Ruiz Tellez, 2007, "La importancia de Innovar," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 2, issue 2, pages 249-253, August.
• Ana Isabel Costa & Cesaltina Maria Pacheco Pires, 2007, "Economics for marketing revisited," CEFAGE-UE Working Papers, University of Evora, CEFAGE-UE (Portugal), number 2007_02.
• Narciso Arcas Lario & Miguel Hernández Espallardo, 2007, "Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 57, pages 151-171, April.
• José Mª Herranz de la Casa, 2007, "La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 57, pages 5-31, April.
• Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga, 2007, "Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 59, pages 123-151, October.
• Carlos Andrés Aristizabal Botero, 2007, "Impacto del mercadeo social en organizaciones de servicios," Revista Semestre Económico, Universidad de Medellín.
• Emperatriz Londono Aldana, 2007, "Imagen y posicionamiento de las tiendas de barrio en Colombia aplicando el análisis factorial de correspondencias - AFC -," Revista Panorama Económico, Universidad de Cartagena, volume 0, issue 0, pages 1-27.
• Nelson Alvis Guzmán & Juan Correa Reyes & Carlos L�pez Martelo & Guillermo Pattigno Orozco, 2007, "Impacto económico de la mortalidad por sida en Colombia 1997 - 2001," Revista Panorama Económico, Universidad de Cartagena, volume 0, issue 0, pages 1-16.
• Parcell, Joseph L. & Schroeder, T.C., 2007, "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 39, issue 1, pages 29-46, April.
• Mayen, Carlos & Marshall, Maria I. & Lusk, Jayson, 2007, "Fresh-Cut Melon—The Money Is in the Juice," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 39, issue 3, pages 597-609, December.