Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2015

• Mihaela, ASANDEI, 2015, "Focus Group Interviews About The City Brand - An Explorative Study In The City Marketing Of Pite?Ti," Management Strategies Journal, Constantin Brancoveanu University, volume 30, issue 4, pages 54-60.
• Henrik Egbert & Matthias Greiff & Kreshnik Xhangolli, 2015, "Pay What You Want (PWYW) pricing ex post consumption: a sales strategy for experience goods," Journal of Innovation Economics, De Boeck Université, volume 0, issue 1, pages 249-264.
• Andrew Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2015, "The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs," Working Papers, Canadian Centre for Health Economics, number 150007, Jun.
• Carson, RT & Louviere, JJ, 2015, "Statistical properties of consideration sets," University of California at San Diego, Economics Working Paper Series, Department of Economics, UC San Diego, number qt3kk0q2dj, Jan.
• Paulina Solórzano Salgado & Luis Rodrigo Valencia Pérez, 2015, "Realidad aumentada como herramienta de innovación dentro del proceso de venta de las Pymes," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 1, issue 1, pages 45-59, july.
• Constantin SASU & Marius Sorin DANGĂ, 2015, "Voters Decide. Classical Models Of Electoral Behavior," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 33, pages 71-80, April.
• Florin-Alexandru LUCA & Dumitru FILIPEANU & Mihaela CANANAU, 2015, "Marketing And Advertising Ethics," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 34, pages 479-484, November.
• Florin-Alexandru LUCA & Constantin SASU & Geanina BUBĂSCU-MOSCALU, 2015, "Banner Ad, The Tool Of Persuasion In E-Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 34, pages 485-492, November.
• Roxana-Denisa STOENESCU & Gabriela CĂPĂȚÎNĂ, 2015, "Country-Of-Origin Effects On Purchasing Domestic Products: The Case Of Romania," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-42, June.
• Ionela-Valeria POPESCU & Valerică OLTEANU & Cătălin Valeriu CURMEI, 2015, "The Role Of Nation Branding In The Development Of Entrepreneurship In Tourism," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-150, December.
• Emanuela Maria AVRAM, 2015, "The Importance Of Online Communication In Higher Education," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 15-21, June.
• Gabriela CĂPĂȚÎNĂ & Roxana-Denisa STOENESCU, 2015, "Marketing Programs For Green Products In Achieving Ecological Sustainability," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 129-134, April.
• Alina-Costina LUCA & Corina Anamaria IOAN & Florin-Alexandru LUCA, 2015, "Economic Crisis Implications On Paediatric Population’S Health," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 317-320, April.
• Ion Gr. IONESCU, 2015, "Modern Forms Of Promotion Of The Tourism Products In A Travel Agency," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 321-328, April.
• Constantin SASU & Geanina Constanța PRAVĂȚ & Florin-Alexandru LUCA, 2015, "Ethics And Advertising," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 513-517, April.
• Magdalena Daniela DINU (POPA), 2015, "Sustainable Agrifood Investment And Its Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 211-216, June.
• Emanuela Maria AVRAM, 2015, "Internal And External Communication In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 273-282, June.
• Alexandru Lucian MIHAI, 2015, "The Sport Marketing Management Model," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 297-303, June.
• Raluca-Mihaela SANDU & Mihaela ABĂLĂESEI, 2015, "Social Media And The Potential Of Weblogs In Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 305-310, June.
• Mihaela ABĂLĂESEI & Raluca-Mihaela SANDU, 2015, "Factors Inlfuencing The Adoption Of Electronic Word Of Mouth," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 117-123, December.
• Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU, 2015, "Promoting Traditional Food Products As Healthy Diet Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 29-36, December.
• Pablo Farías, 2015, "La efectividad de la publicidad oposicional," Estudios Gerenciales, Universidad Icesi.
• Juan Carlos Bustamante, 2015, "Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios," Estudios Gerenciales, Universidad Icesi, volume 31, issue 136, pages 299-309.
• Ezequiel Reficco & Percy Marquina Feldman, 2015, "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 373-382.
• Ana M. Arboleda & Julio C. Alonso, 2015, "El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 403-410.
• Ezequiel Reficco & Percy Marquina Feldman, 2015, "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 373-382.
• Ana M. Arboleda & Julio C. Alonso, 2015, "El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 403-410.
• Juan Carlos Bustamante, 2015, "Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios," Estudios Gerenciales, Universidad Icesi, volume 31, issue 136, pages 299-309.
• Jorge Enrique Garcés Cano, 2015, "Conexiones alienadas entre economía, marketing y globalización," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, volume 34, issue 60, pages 41-94.
• Migdalia Caridad & Mar�a Isabel Castellano & Mar�a Fernanda Hern�ndez, 2015, "Marketing experiencial para la promoción del proceso educativo a nivel de pregrado: un estudio de dos universidades privadas," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, volume 23, issue 2, pages 81-95.
• Jaime Baby Moreno & Juan Fernando Uribe Arango, 2015, "Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente," Revista Ad-Minister, Universidad EAFIT.
• Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015, "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 53-73.
• José Arias-Pérez & Carlos Mario Durango Yepes & Nora Teresa Mill�n L�pez, 2015, "Capacidad de innovación de proceso y desempeno innovador: efecto mediador de la capacidad de innovación de producto," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 75-93.
• Timothy Richards & Stephen Hamilton & Koichi Yonezawa, 2015, "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Working Papers, California Polytechnic State University, Department of Economics, number 1503.
• Miroslaw Bochenek, 2015, "A few remarks on the introduction of the term “marketing” into economic literature," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 14, issue 4, pages 401-413, December, DOI: 10.12775/EiP.2015.026.
• Schmidt, Klaus & Krämer, Florentin & Spann, Martin & Stich, Lucas, 2015, "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10605, May.
• Margarethe Überwimmer & Teresa Gangl & Sophie Wiesinger, 2015, "B2B-Marketing Communication Strategies in CEE," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 11-19.
• Sophie Wiesinger & Pavel Štrach, 2015, "Market Entry Mode Predictors: Evidence from Austrian Companies Targeting Central European Markets," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 2-10.
• Sophie Wiesinger & David Humbarger & Margarethe Überwimmer & Robert Fuereder, 2015, "Austrian Sales Partner Management in CEE Countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 20-28.
• Helena Horáková & Marie Švarcová, 2015, "Marketing situation analysis as a tool for strategic process of marketing managers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 29-38.
• Petra Solarová, 2015, "Customer feedback in retailing: barriers and incentives," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 39-45.
• Anastasii Klimin & Dmitrii Tikhonov & Katsiariyna Izbash, 2015, "Cultural Distinctions between the Countries and Differences in Level of Development of Regions in the Same Country: What It Is More Important for Sales on В2В Markets?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 3, pages 46-57.
• Andreas Zehetner & Marijan Simek, 2015, "Supplier Selection Criteria and the Role of Emotions: An Exploratory Study in an Upper-Austrian Setting," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 18-33.
• Petra Solarová, 2015, "Customer feedback in retailing: barriers and incentives. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 2-5.
• Lukáš Vartiak, 2015, "Social marketing as a powerful motivational tool for behavioral change," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 34-46.
• Magdaléna Samuhelová & Lucia Šimková, 2015, "Neuromarketing. Introduction. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 47-55.
• Karin Högberg, 2015, "Social Media Marketing in Hotel Organizations and the Process of Creating Value in a Cross-Cultural Environment – an International Case Study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 6-17.
• Alazne Mujika-Alberdi & Juan-José Gibaja-Martíns & Iñaki García-Arrizabalaga, 2015, "Who is at the cutting-edge of market trends? Development of a scale for identifying “Lead-users”," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 38, issue 107, pages 107-122, Agsoto.
• Verónica Rosendo-Ríos & Miguel Martín-Dávila, 2015, "Market orientation in the banking sector: Measuring the key role of salesperson performance," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 38, issue 107, pages 90-95, Agosto.
• Masson, Josselin & Aurier, Philippe, 2015, "Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines," Journal of Wine Economics, Cambridge University Press, volume 10, issue 1, pages 62-74, May.
• Jose G. VARGAS-HERNANDEZ & Rebeca Almanza JIMENEZ, 2015, "Personal Marketing Plan and Its Influence on Employability," Turkish Economic Review, EconSciences Journals, volume 2, issue 2, pages 104-110, June.
• Purva Hegde DESAI & M. Fatima DeSOUZA, 2015, "Severity and Controllability of Service Failures as Perceived by Passengers in Airline Industry," Turkish Economic Review, EconSciences Journals, volume 2, issue 3, pages 186-195, September.
• Gökhan AYDIN, 2015, "Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation," Turkish Economic Review, EconSciences Journals, volume 2, issue 3, pages 196-202, September.
• Salih YILDIZ & Emel YILDIZ, 2015, "Service Quality Evaluation of Restaurants Using The Ahp And Topsis Method," Journal of Social and Administrative Sciences, EconSciences Journals, volume 2, issue 2, pages 53-61, June.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, EconSciences Journals, volume 2, issue 3, pages 108-131, September.
• K. Sudhir & Ishani Tewari, 2015, "Long Term Effects of "Prosperity in Youth" on Consumption: Evidence from China," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2025, Oct.
• K. Sudhir & Ishani Tewari, 2015, "Long Term Effects of Experience During Youth: Evidence From Consumptions in China," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2025R, Oct, revised Mar 2016.
• Dimitar Kolev,, 2015, "Sharing and disclosure of informal consumer information (A cross-cultural study of India and Bulgaria)," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 118, issue 1, pages 151-186, April.
• Tina Vukasović & Nives Mikulić, 2015, "Inicijalno definiranje ponude proizvoda kroz zadovoljstvo potrošača," Journal of Innovative Business and Management, DOBA Faculty, volume 7, issue 1.
• Yang, Cathy L & Toubia, Olivier & de Jong, Martijn G, 2015, "Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments," HEC Research Papers Series, HEC Paris, number 1114, Oct.
• Klaudia Kurajdova & Janka Táborecka-Petrovicova, 2015, "Literature Review on Factors Influencing Milk Purchase Behaviour," International Review of Management and Marketing, Econjournals, volume 5, issue 1, pages 9-25.
• Melissa Li Sa Liow & Yeow Kim Chai, 2015, "Branding Orientation in the Accommodation Industry," International Review of Management and Marketing, Econjournals, volume 5, issue 2, pages 61-72.
• Syedah Shan E. Ahmad, 2015, "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, volume 5, issue 3, pages 114-121.
• Munawwer Husain, 2015, "The Role of Brand Loyalty: The Case Study of Telekom Malaysia," International Review of Management and Marketing, Econjournals, volume 5, issue 3, pages 173-179.
• Banu Külter Demirgüneþ, 2015, "Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More," International Review of Management and Marketing, Econjournals, volume 5, issue 4, pages 211-220.
• Hervas-Drane, Andres, 2015, "Recommended for you: The effect of word of mouth on sales concentration," International Journal of Research in Marketing, Elsevier, volume 32, issue 2, pages 207-218, DOI: 10.1016/j.ijresmar.2015.02.005.
• Li, Jia & Moul, Charles C., 2015, "Who should handle retail? Vertical contracts, customer service, and social welfare in a Chinese mobile phone market," International Journal of Industrial Organization, Elsevier, volume 39, issue C, pages 29-43, DOI: 10.1016/j.ijindorg.2015.01.001.
• Caulkins, Jonathan P. & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea, 2015, "Capital stock management during a recession that freezes credit markets," Journal of Economic Behavior & Organization, Elsevier, volume 116, issue C, pages 1-14, DOI: 10.1016/j.jebo.2015.02.023.
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2015, "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany," Food Policy, Elsevier, volume 52, issue C, pages 84-91, DOI: 10.1016/j.foodpol.2014.06.011.
• Scheibehenne, Benjamin & von Helversen, Bettina & Rieskamp, Jörg, 2015, "Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared," Journal of Economic Psychology, Elsevier, volume 46, issue C, pages 39-50, DOI: 10.1016/j.joep.2014.11.006.
• Mittal, Banwari, 2015, "Self-concept clarity: Exploring its role in consumer behavior," Journal of Economic Psychology, Elsevier, volume 46, issue C, pages 98-110, DOI: 10.1016/j.joep.2014.11.003.
• Horváth, Csilla & Büttner, Oliver B. & Belei, Nina & Adıgüzel, Feray, 2015, "Balancing the balance: Self-control mechanisms and compulsive buying," Journal of Economic Psychology, Elsevier, volume 49, issue C, pages 120-132, DOI: 10.1016/j.joep.2015.05.004.
• Kim, Chankon & Yang, Zhiyong & Lee, Hanjoon, 2015, "Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context," Journal of Economic Psychology, Elsevier, volume 49, issue C, pages 15-33, DOI: 10.1016/j.joep.2015.03.006.
• Heidenreich, Sven & Kraemer, Tobias, 2015, "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, volume 51, issue C, pages 134-151, DOI: 10.1016/j.joep.2015.09.003.
• Frank, Björn & Enkawa, Takao & Schvaneveldt, Shane J., 2015, "The role of individualism vs. collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values," Journal of Economic Psychology, Elsevier, volume 51, issue C, pages 261-278, DOI: 10.1016/j.joep.2015.08.008.
• Panou, Konstantinos & Kapros, Seraphim & Polydoropoulou, Amalia, 2015, "How service bundling can increase the competitiveness of low market share transportation services," Research in Transportation Economics, Elsevier, volume 49, issue C, pages 22-35, DOI: 10.1016/j.retrec.2015.04.003.
• Schröder, Marina & Lüer, Annemarie & Sadrieh, Abdolkarim, 2015, "Pay-what-you-want or mark-off-your-own-price – A framing effect in customer-selected pricing," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 57, issue C, pages 200-204, DOI: 10.1016/j.socec.2014.10.007.
• Hülya Bakirtas & Ibrahim Bakirtas & Mümin Atalay Celik, 2015, "Faydaci ve Hazci Alisveris Degeri ve Tüketici Tatmininin Tüketicinin Davranissal Niyetleri Üzerindeki Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 15, issue 1, pages 91-98.
• Calvo Porral, Cristina & Martínez Fernández, Valentín Alejandro & Juanatey-Boga, Óscar & Lévy Mangín, Jean Pierre, 2015, "Measuring the influence of customer-based store brand equity in the purchase intention," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ortegón Cortázar, Leonardo & Royo Vela, Marcelo, 2015, "Brand image and lexicographic analysis: an application to shopping malls," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Baillon, A., 2015, "Subjective Truths," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2015-063-MKT, May.
• Tomas Sadilek, 2015, "Utilization of Customer Satisfaction Measurement in Czech Tourism," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 81-96.
• Mira Rakic, Beba Rakic, 2015, "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-04, Jan.
• Samuel PD Anantadjaya, Irma M. Nawangwulan, Ignatia Andari Pramesty, Grace Aditya Gunawan, 2015, "Measuring Customers’ Intimacy: Evidence From Indonesian Service-Based Companies," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-02, Jun.
• Andriela Vitiæ-Æetkoviæ, Bojan Krstic, Ivona Jovanoviæ, 2015, "Improving The Tourist Destination Image With Intangible Cultural Heritage: Montenegro As A Case Study," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-02, Jun.
• Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ, 2015, "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-02, Jun.
• Valeria Arina MIRCEA, 2015, "Brand Loyalty, the Main Challenge for the Banks. The Impact on Brand Loyalty of Consumers," Economics of Sustainable Development.The Economic Impact of Climate Change. - Working papers, Ecological University of Bucharest, Department of Economics, number 06, Nov.
• Luis Enrique IBARRA MORALES & Jesús VELÁZQUEZ & Lourdes PARTIDA & Cinthia FRANCO, 2015, "Quality Service and Its Relation With Global Satisfaction in Fast Food Consumers. A Case Study," Expert Journal of Business and Management, Sprint Investify, volume 3, issue 2, pages 119-128.
• Youcef SOUAR & Keltouma MAHI & Imane AMEUR, 2015, "The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 1-10.
• Hui-Hsin HUANG, 2015, "The Probability Model of Expectation Disconfirmation Process," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 11-16.
• Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU, 2015, "Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 17-28.
• Alin OPREANA & Simona VINEREAN, 2015, "A New Development in Online Marketing: Introducing Digital Inbound Marketing," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 29-34.
• Simona VINEREAN & Alin OPREANA, 2015, "Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales," Expert Journal of Marketing, Sprint Investify, volume 3, issue 2, pages 35-50.
• Mark ANDERSON & Peter MARTINS DA SILVA, 2015, "Evaluations of Co-Brands: A Two-Country Comparison," Expert Journal of Marketing, Sprint Investify, volume 3, issue 2, pages 51-61.
• Mahmoud ABDEL HAMID SALEH & Abdulrahman ALTHONAYAN & Ayman ALHABIB & Essa ALRASHEEDI & Ghafar ALQAHTANI, 2015, "Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia," Expert Journal of Marketing, Sprint Investify, volume 3, issue 2, pages 62-72.
• Silvio Franco & Clara Cicatiello & Emanuele Blasi & Barbara Pancino, 2015, "Le filiere corte auto-organizzate dai consumatori: il modello dei Gruppi di Acquisto Solidale," Economia agro-alimentare, FrancoAngeli Editore, volume 17, issue 2, pages 33-56.
• Karen L. Orengo-Serra, 2015, "Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry," Economia agro-alimentare, FrancoAngeli Editore, volume 17, issue 3, pages 57-88.
• Ludovico Solima & Antonio Minguzzi, 2015, "Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, volume 2015, issue 1, pages 41-61.
• Clara Benevolo & Elena Morchio, 2015, "La qualit? della comunicazione via web per la promozione del turismo nautico," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, volume 2015, issue 2, pages 291-313.
• Petre Gheorghe BÂRLEA, 2015, "Academic journals of media and communication – between scientific rigor and compromise," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 43-55.
• Daniela ROVENŢA-FRUMUŞANI, 2015, "La co-construction sémio-discursive des thématiques santé en Roumanie postcommuniste," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 56-64.
• Raul Alexandru Hutu, 2015, "Technological Opportunism, Antecedent Of E-Marketing Capabilities," GUT FME Conference Publications, Faculty of Management and Economics, Gdansk University of Technology, chapter 6, in: Blazej Prusak, "ENTERPRISES IN UNSTABLE ECONOMY".
• Valeria De Bonis & Alessandro Gandolfo, 2015, "Predictors of gambling among university students: the role of gender, sociality and attitudes towards risk," Public Finance Research Papers, Istituto di Economia e Finanza, DSGE, Sapienza University of Rome, number 11, Jan.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2015, "Consumer responses to elimination of overpackaging on private label products," Post-Print, HAL, number hal-01123706, Mar.
• Christian Dianoux & Jean-Luc Herrmann & Ridha Chakroun & Sandrine Heitz-Spahn, 2015, "Comparative versus Noncomparative Sales Pitches: Impact on New Product Buying Behaviors and Moderating Role of Buyer-Seller Relationship," Post-Print, HAL, number hal-01370234, DOI: 10.19030/jabr.v31i4.9333.
• Josselin Masson & Philippe Aurier, 2015, "Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines," Post-Print, HAL, number halshs-01288015, May, DOI: 10.1017/jwe.2015.2.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015, "The Political Legacy of Entertainment TV," Sciences Po Economics Publications (main), HAL, number hal-03459927, Apr.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015, "The Political Legacy of Entertainment TV," Working Papers, HAL, number hal-03459927, Apr.
• Lagin, Madelen & Gebert-Persson, Sabine, 2015, "Defining the links between retail price strategies and price tactics," HUI Working Papers, HUI Research, number 110, Mar.
• Mariia I. Okuneva & Dmitriy B. Potapov, 2015, "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers, National Research University Higher School of Economics, number WP BRP 47/MAN/2015.
• Olga Novikova & Dmitriy B. Potapov, 2015, "Empirical Analysis of Consumer Purchase Behavior: Interaction between State Dependence and Sensitivity to Marketing-Mix Variables," HSE Working papers, National Research University Higher School of Economics, number WP BRP 48/MAN/2015.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Digital Marketing, Digital Disruption, and the New Rules of Digitization," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 1, pages 11-17, March.
• SOCA, Diana, 2015, "The store of tomorrow–a symbiosis between the real and the virtual," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 1, pages 18-22, March.
• PURCAREA, Theodor, 2015, "Marketing as a center of constant improvement and change," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 1, pages 30-39, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Digital marketing, addressability and time, the new currency for CMOs," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 2, pages 15-20, June.
• PURCAREA, Theodor, 2015, "At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 2, pages 21-29, June.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015, "Digital Tourism on the Way to Digital Marketing Success," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 2, pages 30-37, June.
• PURCAREA, Theodor, 2015, "Rethinking the Business by Ensuring Marketing Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 3, pages 13-19, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Digital Marketer: Facing Digital Marketing Opportunities," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 3, pages 20-25, September.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015, "Reaching Travelers Through Digital Marketing Channels," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 3, pages 26-31, September.
• HALLIER, Marie Christin, 2015, "Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 3, pages 32-41, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 07-14, December.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015, "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 22-27, December.
• PURCAREA, Theodor, 2015, "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 28-35, December.
• Ali Ramezani Ghotbabadi & Setareh Feiz & Rohaizat Baharun, 2015, "Service Quality Measurements: A Review," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 5, issue 2, pages 267-286, February.
• Caner Dincer & Banu Dincer, 2015, "Key Factors of Online Customer Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 5, issue 7, pages 97-111, July.
• Suraj Kushe Shekhar, 2015, "Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, volume 3, issue 3, pages 19-23, September.
• Yu-Ling Lin, 2015, "An Explorative Study Of Virtual Trading Games: A Means-End Chain Approach," Business Education and Accreditation, The Institute for Business and Finance Research, volume 7, issue 1, pages 97-106.
• Francis Petit, 2015, "Creating Executive Mba Program Value Through Deming’S New Economics Principles," Business Education and Accreditation, The Institute for Business and Finance Research, volume 7, issue 2, pages 59-66.
• Laetitia Pozniak & Perrine Ferauge, 2015, "Determinants Of Internet Corporate Social Responsibility Communication: Evidence From France," Global Journal of Business Research, The Institute for Business and Finance Research, volume 9, issue 2, pages 53-63.
• Ahmet Bayraktar & Emine Erdogan, 2015, "What Makes Offline Word-Of-Mouth More Influential Than Online Word-Of-Mouth?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 9, issue 2, pages 95-107.
• Ahmed Tolba & Iman Seoudi & Hakim Meshreki & Mamdouh Shimy, 2015, "Effect Of Justice In Complaint Handling On Customer Loyalty: Evidence From Egypt," Global Journal of Business Research, The Institute for Business and Finance Research, volume 9, issue 3, pages 1-14.
• Lucinda Parmer & John Dillard, 2015, "The Relationship Between Personality And Consumer Behavior Buying Patterns Within The Automobile Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 1-13.
• Brad Sago, 2015, "A Comparison Of User Perceptions And Frequency Of Use Of Social Media To Use Of Social Media," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 15-29.
• Alexander Nagel & Philipp Sandner, 2015, "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 93-112.
• Ahmed Tolba & Iman Seoudi & Hakim Meshriki & Mina AbdelShahid, 2015, "Impact Of Ethical Sales Behavior, Quality And Image On Customer Satisfaction And Loyalty: Evidence From Retail Banking In Egypt," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 1-18.
• Tanti Handriana & Basu Swastha Dharmmesta & Bernardinus Maria Purwanto, 2015, "The Role Of Relationship Investment In Relationship Marketing In Nonprofit Organizations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 53-65.
• José Jesús Merlos García, 2015, "Export Inhibitors In The First Stage Of The Internationalization Process: Evidence From Mexico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 67-83.
• Jerrold Van Winter & Marilyn Liebrenz-Himes, 2015, "The Relationship Between Cultural Dimensions And International Vendor Selection Criteria," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 6, issue 1, pages 1-12.
• Luding Tong, 2015, "The Young And The Restless: Grappling With The Young Chinese Consumer Mindset," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 6, issue 2, pages 21-33.
• Enrique Corona Sandoval & Miguel Angel Olivares Urbina, 2015, "Technology And Business Performance: Travel Agency Case," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 6, issue 3, pages 71-79.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Viridiana Macias Vargas, 2015, "Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo," Revista Global de Negocios, The Institute for Business and Finance Research, volume 3, issue 4, pages 99-115.
• Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Ma. Cruz Lozano Ramirez & Ricardo Verjan Quinones, 2015, "Consumer Behaviour In Internet Under The Social Psychological Model Of Veblen, El Comportamiento Del Consumidor En Internet Bajo El Modelo Psicolã“Gico Social De Veblen," Revista Global de Negocios, The Institute for Business and Finance Research, volume 3, issue 5, pages 101-112.
• Martin Romero Castillo, 2015, "Elements Determinants Of Urban Dynamics In Local Economic Development: The Case Of The Malls In Leon, Guanajuato, Mexico, Elementos Determinantes De La Dinamica Urbana En El Desarrollo Economico Local: El Caso De Los Centros Comerciales En Leon, Guan," Revista Global de Negocios, The Institute for Business and Finance Research, volume 3, issue 5, pages 15-27.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander & Roberto Melo Orrego, 2015, "Special Interest Tourism: Market Research Of Motivation From A Customer, Turismo De Intereses Especiales: Investigacion De Mercado Sobre Las Motivaciones Desde La Perspectiva Del Cliente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 1, pages 51-68.
• Luis Enrique Ibarra Morales & Emma Vanessa Casas Medina & Erika Olivas Valdez & Karla Maria Barraza Martínez, 2015, "Sustainable Marketing As Global Positioning Strategy In The Mexican Franchise Operating In The City Of Hermosillo, Sonora,El Marketing Sustentable Como Estrategia De Posicionamiento Global En Las Franquicias Mexicanas Que Operan En La Ciudad De Hermo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 1, pages 93-109.
• Carmen Elisa Lerma Cruz, 2015, "Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas De Prendas De Vestir, En Dos Centros Comerciales De," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 6, pages 107-119.
• Hector Hugo Perez Villarreal & Mario Alberto Lagunes Perez & Sofia Elba Vazquez Herrera & Jesus Igor Heberto Barahona Torres, 2015, "Perceptions Of Customerâ´S Satisfaction In Financial Institutions: Evidence At Puebla, Mexico, Las Percepciones De La Satisfaccion Del Cliente En Las Entidades Financieras: Evidencia De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 6, pages 29-38.
• Ana Milena Alvarez Cano, 2015, "Measurement Of Perceived Quality Spectator Sports Events: Proposed Methodology, Medicion De La Calidad Percibida De Los Espectadores En Los Eventos Deportivos: Propuesta Metodologica," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 7, pages 13-27.
• Daniel Adrian GARDAN & Diana CRACIUNAS & Iuliana Petronela GARDAN & Madalina MILITARU, 2015, "Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 104-111, December.
• Viorica JELEV, 2015, "Innovation in Communication into a Digital World," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 172-179, December.
• Fehmi AZEMI & Krenar BINAKU, 2015, "Examining the Impact of Trust, Satisfaction and Service Qualityon Consumer E-Loyalty," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 5-13, December.
• Miranda González, Francisco Javier & Rubio Lacoba, Sergio & Chamorro Mera, Antonio & Correia Loureiro, Sandra María, 2015, "Determinantes De La Intención De Uso De Facebook En El Proceso De Decisión De Compra / Determining Factors Of The Intended Use Of Facebook In The Purchase Decision Process," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 21, issue 1, pages 26-34.
• Ruizalba Robledo, José Luis & Vallespín Arán; María & Pérez-Aranda, Javier, 2015, "Gestión Del Conocimiento Y Orientación Al Marketing Interno En El Desarrollo De Ventajas Competitivas En El Sector Hotelero / Knowledge Management And Internal Marketing Orientation For The Development Of Competitive Advantages In The Hotel Sector," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 21, issue 2, pages 84-92.
• Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015, "Corporate reputation and social media: a game theory approach," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, volume 9, issue 1, pages 1-22.
• Gardan Daniel Adrian & Gardan(GEANGU) Iuliana Petronela, 2015, "The importance of managerial communication in substantiation of medical services organisations marketing communication," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 6.
• Bîja Suzana Monica, 2015, "A New Approach in State-Citizen Dyad," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 6.
• Bîja Suzana Monica, 2015, "A new approach in state-citizen dyad," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 6.
• Bija Suzana Monica, 2015, "From customer relationship management, to interaction platform between state and citizens," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 7.
• Gardan(GEANGU) Iuliana Petronela & Gardan Daniel Adrian, 2015, "Romanian dental healthcare services staff motivation aimed at customers’ consumption habits modification," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 7.
• Miloslava Chovancová & Christian Nedu Osakwe & Benson U. Ogbonna, 2015, "Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation," Croatian Economic Survey, The Institute of Economics, Zagreb, volume 17, issue 1, pages 111-138, June.
• Semra DOĞAN & B.Zafer ERDOĞAN, 2015, "Güven, Memnuniyet, Alternatiflerin Çekiciliği ve Değişime Direnç Değişkenlerinin Tutumsal ve Davranışsal Marka Bağlılığı Üzerindeki Etkilerinin Türk GSM Sektöründe Karşılaştırılması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 30, issue 346, pages 37-64.
• Volkan YENİARAS & Halil KIYMAZ, 2015, "Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 30, issue 352, pages 09-30.
• Karishma Kavita Devi & Gurmeet Singh & Rafia Naz & Kim-Shyan Fam, 2015, "Cross-Cultural Food Consumption Behavior of Consumers in Fiji," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 105-126, June.
• Katharina Maria Hofer, 2015, "How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 23-42, June.
• Noel Murray & Ajay Manrai & Lalita Manrai, 2015, "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 7-22, June.
• Chien-Wen Chen, 2015, "The Effect of Technological and Psychological Factors on Users' Intentions to Continually Read e-Books," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 2, pages 195-220, December.
• Adrian IONESCU & Cornel IONESCU, 2015, "The relationship between the innovation orientation and organizations’ performance in Romania," Romanian Journal of Economics, Institute of National Economy, volume 40, issue 1(49), pages 299-312, june.
• Ivona STOICA, 2015, "The regional consumption credit. Trends, structures and territorial relevance," Romanian Journal of Economics, Institute of National Economy, volume 41, issue 2(50), pages 282-296, december.
• Ramesh Babu Kakumanu & Dr. V. Israel Raju & Dr. A. Kishore Kumar, 2015, "Impact of Family Sentiments on Indian Woman and Their Buying Behaviour," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 10, issue 1, pages 74-85, April.
• Dr. Rakesh Kumar, 2015, "Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision - A Consumer Behaviour Study in Automobile Industry," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 10, issue 1, pages 86-95, April.
• Norizan Mat Saad & Siti Hasnah Hassan & Liew Mei Shya, 2015, "Revisiting the relationship between internal marketing and external marketing:The role of customer orientation," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 3, pages 249-262, July-Sepe.
• Nik Mohd Hazrul Nik Hashim & Ameet Pandit & Syed Shah Alam & Rosli Abdul Manan, 2015, "Why resist? examining the impact of technological Advancement and perceived usefulness on Malaysians’ switching intentions: The moderators," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 3, pages 65-80, July-Sepe.
• Teck Ming Tan & Hishamuddin Ismail & Rasiah Devinaga, 2015, "Malaysian Fast Food Brand Equity," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 5, pages 53-65, Special I.
• Sana Azar & Shamila Nabi Khan & Junaid Shavaid, 2015, "Familiarity with Online retailing," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 6, pages 133-144, Special I.
• Aliya Bushra*, 2015, "Consumer culture and post-purchase behavior," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 6, pages 15-24, Special I.
• Claudia BOBALCA, 2015, "The Loyal Customers’ Perception Regarding The Online Buying Process," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 7, issue 2, pages 241-255, August.
• Randall Lewis & Dan Nguyen, 2015, "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 93-115, June, DOI: 10.1007/s11129-015-9155-0.
• Anita Rao & Wesley R. Hartmann, 2015, "Quality vs. variety: Trading larger screens for more shows in the era of digital cinema," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 117-134, June, DOI: 10.1007/s11129-015-9156-z.
• Anita Rao & Wesley Hartmann, 2015, "Quality vs. variety: Trading larger screens for more shows in the era of digital cinema," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 117-134, June, DOI: 10.1007/s11129-015-9156-z.
• Randall Lewis & Dan Nguyen, 2015, "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 93-115, June, DOI: 10.1007/s11129-015-9155-0.
• Navdeep S. Sahni, 2015, "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 203-247, September, DOI: 10.1007/s11129-015-9159-9.
• Zheyin (Jane) Gu & Giri K. Tayi, 2015, "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 251-282, September, DOI: 10.1007/s11129-015-9161-2.
• Navdeep Sahni, 2015, "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 203-247, September, DOI: 10.1007/s11129-015-9159-9.
• Zheyin Gu & Giri Tayi, 2015, "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 251-282, September, DOI: 10.1007/s11129-015-9161-2.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015, "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 283-318, December, DOI: 10.1007/s11129-015-9160-3.