Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2016

• Pragyan Rath, 2016, "When Tom Cruise said: ?You complete me!?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3505746, Apr.
• Gloria Gheno, 2016, "Mediation in log-linear model," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606137, May.
• Babulia Mghebrishvili & EKATERINE UROTADZE, 2016, "Functions of Retailing," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606245, May.
• Ewa Magier-?akomy & Monika Boguszewicz-Kreft & Brigita Jani?nait?, 2016, "Dimension of the Country of Origin Effect in the Perception of Medical Services in EU Countries? an International Comparison," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606335, May.
• Neviana Krasteva, 2016, "A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006333, Aug.
• Sabiha K?l?ç & Yusuf ?ahan, 2016, "An Experimental Study For Identifying Web Site Design Characteristics Affecting Touristic Purchase Decision," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006383, Aug.
• Eunkyung Joo & Hyejin Shin & Na-Ri Hong & Insin Kim, 2016, "Identifying luxury value maximizing first class airline passengers? self enhancement," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006404, Aug.
• Muhammad Adam & Mirza Tabrani, 2016, "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4106682, Oct.
• Chantal Rootman, 2016, "How social media tools influence brand image and buying behaviour in the South African food retail industry," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3405542, Apr.
• Mohammad A Al-hawari, 2016, "Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406013, Apr.
• Robert Sa?ek & Joanna Nowakowska-Grunt & Anna Brzozowska & Judyta Kabus & Anna Wi?niewska-Sa?ek, 2016, "Management of tourist product," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406027, Apr.
• Dilber Ulas & Arcan Tuzcu & Esra Sat?c?, 2016, "Employee-Based Brand Equity: Why Ankara University, TÖMER Brand is So Strong?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406030, Apr.
• Banu Külter Demirgüne? & Bülent Özsaçmac?, 2016, "EXPLORING THE EFFECT OF CONSUMERS? FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND vs. STORE BRAND CHOICE," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 4406888, Nov.
• islam hassouneh, 2016, "Israeli Products in the Eyes of Palestinians," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 4406895, Nov.
• Nurcan Turan & Nuri Calik, 2016, "Consumers' Post-Purchase Behavior In Terms Of Complaining, Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205696, Mar.
• Percin Batum, 2016, "Management And Marketing Sciences? Reaction To The Networked World," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205699, Mar.
• Nuri Calik & Celil Koparal, 2016, "The Perceptios And Expectations Of The Customers In Terms Of Service Quality Where Service Companies And Retai," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205846, Mar.
• Figen Ersoy & Nuri Calik, 2016, "Consumer Innovativeness And Information Seeking Behavior As Opposed To Risk Perceptions On Purchases Of Hi-Tec," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205891, Mar.
• Anca Tamas, 2016, "Does the Country of Origin matters for hybrid products?," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 4, issue 1, pages 85-104, February.
• Gloria Gheno, 2016, "Mediation in causal log-linear models," International Journal of Economic Sciences, International Institute of Social and Economic Sciences, volume 5, issue 3, pages 33-49, September.
• Nuri Cal?k & N. Figen Ersoy, 2016, "Consumer Risk Perceptions On The Purchases Of Shopping Goods? A Field Study In Ankara, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 5, issue 4, pages 19-43, November.
• Natalia Nehrebecka & Michał Brzozowski, 2016, "Wpływ niepewności makroekonomicznej na oszczędności przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 5, pages 51-69.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016, "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 20-33.
• Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016, "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 45-50.
• Ozlem GUZEL & Taylan DORTYOL, 2016, "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 28-39.
• Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane, 2016, "Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 4-27.
• Lucia Vilèeková, 2016, "Media Credibility Perception Among Millennials in Slovakia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 75-81.
• Teresa Taranko, 2016, "Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland (Postawy konsumentow wobec marek producentow i marek wlasnych detalistow na rynku czekolady w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 119-137.
• Hanna Gorska-Warsewicz & Maksymilian Czeczotko, 2016, "Analysis of Product Strategies of Dairy Trade Brands in Biedronka and Lidl Discounters (Analiza strategii asortymentowych marek handlowych produktow mleczarskich w sieci dyskontow Biedronka i Lidl)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 138-151.
• Mariola Grzybowska-Brzezinska & Adam Rudzewicz, 2016, "Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 166-175.
• Sara Supryn & Genowefa Sobczyk, 2016, "Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 176-191.
• Bogdan Gregor & Magdalena Kalinska-Kula, 2016, "Marketing Research in the Commercial Enterprise Management (Badania marketingowe w zarzadzaniu przedsiebiorstwem handlowym )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 42-56.
• Monika Skorek & Michal Ambroziak, 2016, "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – przypadek marki Nutella)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 13-29.
• Katarzyna Dziewanowska, 2016, "Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 45-60.
• Agnieszka Wilczak, 2016, "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 61-73.
• Agnieszka Wilczak, 2016, "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 87-99.
• Bogumil Czerwinski, 2016, "The Attitudes of Elderly People Towards Traditional and Innovative Delivery Channels of Financial Services (Postawy osob starszych wobec tradycyjnych i innowacyjnych kanalow dystrybucji uslug finansowych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 156-170.
• Sylwia Badowska & Anna Rogala, 2016, "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 204-223.
• Bogdan Gregor & Dominika Kaczorowska-Spychalska, 2016, "The Influence of Social Media on Consumer Behaviour in the 55+ Age Group (Wplyw social mediow na zachowania konsumenckie osob w grupie 55+)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 224-236.
• Marcin Nowakowski & Barbara Nowakowska, 2016, "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 20, pages 123-135.
• Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016, "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), number 2016129, Jan, revised Jan 2016.
• Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016, "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 16-031, Jul.
• Semra AKTAŞ POLAT & Serkan POLAT, 2016, "Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü," Sosyoekonomi Journal, Sosyoekonomi Society, issue 24(28).
• Angelos Pantouvakis & Christos Patsiouras, 2016, "Tourists’ Selection Criteria and Motivation. Does Nationality Matter?," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 66, issue 1-2, pages 22-31, January-J.
• Diogo Pinto, 2016, "What if Simulation for a Brazilian Company Regarding Marketing Budget," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 5, issue 2, pages 31-36, June.
• Shahriar Akter & Samuel Fosso Wamba, 2016, "Big data analytics in E-commerce: a systematic review and agenda for future research," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 173-194, May, DOI: 10.1007/s12525-016-0219-0.
• Sofie Bitter & Sonja Grabner-Kräuter, 2016, "Consequences of customer engagement behavior: when negative Facebook posts have positive effects," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 3, pages 219-231, August, DOI: 10.1007/s12525-016-0220-7.
• Lina Pilelienė & Viktorija Grigaliūnaitė, 2016, "Influence of print advertising layout complexity on visual attention," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 6, issue 2, pages 237-251, August, DOI: 10.1007/s40821-015-0040-2.
• Christine Bauer & Christine Strauss, 2016, "Location-based advertising on mobile devices," Management Review Quarterly, Springer, volume 66, issue 3, pages 159-194, June, DOI: 10.1007/s11301-015-0118-z.
• Panagiotis Trivellas & Nikolaos Kakkos & Labros Vasiliadis & Dimitrios Belias, 2016, "Residents’ Perceptions Toward Cultural, Social and Economic Benefits and Costs of Tourism Industry: An Empirical Survey," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_12.
• Dimitrios Kyriakou & Dimitrios Belias & Labros Vassiliadis & Athanasios Koustelios & Marina Bregkou & Konstantinos Varsanis, 2016, "Social Media and Tourism: A Digital Investment for Thessaly?," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_32.
• Labros Vasiliadis & Panagiotis Trivellas & Dimitrios Belias & John Meleas & Dimitrios Kyriakou & Athanasios Koustelios, 2016, "Cultural Tourism Revisited: The Case of Thessaly," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_4.
• Tudor Tocila & Corina Cara, 2016, "The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 2, pages 59-64, June.
• Majid Esmaeilpour & Farshad Aram, 2016, "Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 3, pages 24-33, December.
• Adriaan R. Soetevent & Tadas Bruzikas, 2016, "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 16-049/VII, Jul.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy J., 2016, "Strategic Obfuscation and Retail Pricing," TSE Working Papers, Toulouse School of Economics (TSE), number 16-733, Nov.
• Bonnet, Céline & Richards, Timothy J., 2016, "Models of Consumer Demand for Differentiated Products," TSE Working Papers, Toulouse School of Economics (TSE), number 16-741, Dec.
• Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine, 2016, "A tour of regression models for explaining shares," TSE Working Papers, Toulouse School of Economics (TSE), number 16-742, Dec.
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Mª Jesús Gómez Adillón, 2016, "Factores determinantes del uso de Internet en la comercialización del aceite de oliva. Análisis del sector en Cataluña
  [About the internet use in olive oil commercialization. Sectoral analysis in Catalonia]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 121, pages 33-61.
• Oksana Loginova, 2016, "Advance Selling, Competition, and Brand Substitutability," Working Papers, Department of Economics, University of Missouri, number 1615, Oct, revised Jul 2018.
• Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016, "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers, Department of Economics, University of Missouri, number 1618, Nov, revised 14 Aug 2018.
• Oksana Loginova & Niladri B. Syam, 2018, "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers, Department of Economics, University of Missouri, number 1811.
• Oksana Loginova, 2018, "Advance Selling, Competition, and Brand Substitutability," Working Papers, Department of Economics, University of Missouri, number 1812.
• Demuynck, T. & Seel, C., 2014, "Revealed preference with limited consideration," Research Memorandum, Maastricht University, Graduate School of Business and Economics (GSBE), number 036, Jan, DOI: 10.26481/umagsb.2014036.
• Violeta-Andreea Andreiana & Georgiana-Daniela Badicu & Dorin Iancu, 2016, "The Importance of Marketing Mix in the Development of the Pension "The Garden Resort"," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 7, issue 2, pages 69-78, August.
• Georgiana-Daniela Badicu & Andreea-Violeta Andreiana, 2016, "The Opinion of the Dambovita Tourists Regarding the Romanian Type of Tourism," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 7, issue 3, pages 44-53, December.
• Francesco Zanibellato & Umberto Rosin & Francesco Casarin, 2016, "Art experiences and eWOM: Exploring the content of museum reviews," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 15, Oct.
• Grigaliunaite Viktorija & Pileliene Lina, 2016, "Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness," Scientific Annals of Economics and Business, Paradigm, volume 63, issue 3, pages 391-414, November, DOI: 10.1515/saeb-2016-0130.
• Choudhury Mousumi & Singh Ranjit, 2016, "Customers’ Perception regarding Assurance of Bancassurance Channel," Acta Universitatis Sapientiae, Economics and Business, Paradigm, volume 4, issue 1, pages 85-102, DOI: 10.1515/auseb-2016-0005.
• Legenzova Renata, 2016, "A Concept of Accounting Quality from Accounting Harmonisation Perspective," Acta Universitatis Sapientiae, Economics and Business, Paradigm, volume 28, issue 1, pages 33-37, December, DOI: 10.1515/eb-2016-0005.
• Ryglová Kateřina & Vajčnerová Ida & Šácha Jakub, 2016, "Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors," Czech Journal of Tourism, Paradigm, volume 5, issue 1, pages 5-20, June, DOI: 10.1515/cjot-2016-0001.
• Chandel Abhinav & Mishra Sita, 2016, "Ecotourism revisited: Last twenty-five years," Czech Journal of Tourism, Paradigm, volume 5, issue 2, pages 135-154, December, DOI: 10.1515/cjot-2016-0008.
• Ben Akpoyomare Oghojafor & Kunle Adeosun Ladipo Patrick & Ganiyu Rahim Ajao, 2016, "Airline Service Quality Dimensions and Customer Loyalty: Empirical Evidence from Air Passengers’ in Lagos State," Czech Journal of Tourism, Paradigm, volume 5, issue 2, pages 155-171, December, DOI: 10.1515/cjot-2016-0009.
• Brice William David & Chu Edward & Jones Wayne, 2016, "Culture-Laden Imports: International Market Entry and Cultural Taboos," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 50, issue 1, pages 49-62, June, DOI: 10.1515/ijme-2016-0011.
• Wieczerzycki Marcin, 2016, "The Wisdom of e-crowds: Can Masses Create Value?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 51, issue 1, pages 47-62, September, DOI: 10.1515/ijme-2016-0019.
• Leszczyński Dariusz, 2016, "Exploration of Key Success Factors that Influence Business Performance: The Experiences of Women Micro-entrepreneurs from Mazovia Voivodeship of Poland," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 51, issue 1, pages 63-89, September, DOI: 10.1515/ijme-2016-0020.
• Feldmann Florence, 2016, "Factors of Success and Failure for International Retailers in Poland," Journal of Management and Business Administration. Central Europe, Paradigm, volume 24, issue 3, pages 2-22, September, DOI: 10.7206/jmba.ce.2450-7814.173.
• Skorek Monika, 2016, "Attitudes of Polish Consumers Toward Experiential Marketing," Journal of Management and Business Administration. Central Europe, Paradigm, volume 24, issue 4, pages 109-124, December, DOI: 10.7206/jmba.ce.2450-7814.185.
• Climis Raghda, 2016, "Factors Affecting Customer Retention in the Airline Industry," Journal of Management and Business Administration. Central Europe, Paradigm, volume 24, issue 4, pages 49-69, December, DOI: 10.7206/jmba.ce.2450-7814.182.
• Gorlevskaya Liudmila, 2016, "Building Effective Marketing Communications in Tourism," Studia Commercialia Bratislavensia, Paradigm, volume 9, issue 35, pages 252-265, December, DOI: 10.1515/stcb-2016-0025.
• Hanuláková Eva & Bečková Ina Kováčová, 2016, "Marketing as a Part of Strategic Management of Consulting Companies," Studia Commercialia Bratislavensia, Paradigm, volume 9, issue 35, pages 266-277, December, DOI: 10.1515/stcb-2016-0026.
• Dabija Dan-Cristian & Abrudan Ioana-Nicoleta & Postelnicu Cătălin, 2016, "Teachers’ Motivations and Expectations Regarding Lifelong Learning," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 61, issue 3, pages 32-42, December, DOI: 10.1515/subboec-2016-0003.
• Basu,Kaushik, 2016, "Markets and manipulation : time for a paradigm shift ?," Policy Research Working Paper Series, The World Bank, number 7653, Apr.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016, "A Rising E‐Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, John Wiley & Sons, volume 2016, issue 1, DOI: 10.1155/2016/2898021.
• Scot R Wheeler, 2016, "Architecting Experience:A Marketing Science and Digital Analytics Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9607, ISBN: ARRAY(0x55ba5f58), March.
• Jochen Wirtz, 2016, "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, ISBN: ARRAY(0x554f3320), March.
• Jochen Wirtz, 2016, "Creating and Capturing Value in the Service Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Consumer Behavior in a Services Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Positioning Services in Competitive Markets," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Developing Service Products and Brands," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Distributing Services," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Pricing Services and Revenue Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Service Marketing Communications," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Designing Service Processes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Balancing Demand and Capacity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Crafting The Service Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Managing People for Service Advantage," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Managing Relationships and Building Loyalty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Complaint Handling and Service Recovery," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Improving Service Quality and Productivity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Building a World-Class Service Organization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Winning in Service Markets Success through People, Technology and Strategy".
• Scot R Wheeler, 2016, "The Foundations of Personalization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Strategy, Technology, Science & Art," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Applied Digital Analytics Playbook (ADAP) Part One," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Changing World of Owned Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Earned Media: Organic Social & SEO," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Paid Media Analytics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Testing & Optimization. Marketing Automation. Attribution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Data Management, Models, and Algorithms," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Cultural and Organizational Impact of Data," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Morovican, Ana Marija & Kummer, Claudia, 2016, "Country-of-Origin vs. Foreign Branding: Does Incongruent Verbal Package Information Affect Consumers' Purchase Intention?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Rekettye, Gábor Jr. & Rekettye, Gábor, 2016, "Findings of an International Research on the Future of Marketing Communication," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Grubor, Aleksandar & Milovanov, Olja, 2016, "Sustainable Branding," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Stanisavljević, Milena, 2016, "The Impact of Corporate Social Responsibility on Customer Loyalty," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Meštrović, Dunja, 2016, "The Impact of Service Quality on Students' Satisfaction and the Word-of-Mouth: The Case of the University of Rijeka Departments," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016, "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 11, issue 5, pages 102-120, DOI: 10.5281/zenodo.3756995.
• Mehrafshan, Nima & Goerke, Björn & Clement, Michel, 2016, "The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 142161.
• Chowdhury, Nasif, 2016, "The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 142747.
• Zeiler, Vanessa, 2016, "Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen," Beiträge der Hochschule Pforzheim, Pforzheim University, number 156.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016, "The Compromise Effect in Action: Lessons from a Restaurant's Menu," VfS Annual Conference 2016 (Augsburg): Demographic Change, Verein für Socialpolitik / German Economic Association, number 145883.
• Magdalena Hofman-Kohlmeyer, 2016, "Customer Loyalty Program As A Tool Of Customer Retention: Literature Review," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 199-203, September, DOI: 10.12955/cbup.v4.762.
• Elfrida Manoku, 2016, "A Factorial Analysis Of Informacion Sources That Influence University Choice In Albania," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 223-228, September, DOI: 10.12955/cbup.v4.765.
• Katarína Moravčíková & Elena Gregová, 2016, "Fair Trade As A Tool Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 340-345, September, DOI: 10.12955/cbup.v4.778.
• Dragos DUCA, 2016, "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 84-91.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016, "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, volume 8, issue 1, pages 224-256, January.
• Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016, "The Economics of Privacy," Journal of Economic Literature, American Economic Association, volume 54, issue 2, pages 442-492, June.
• Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016, "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 153-153, February.
• Alina Filip & Diana Maria Vrânceanu & Bogdan Georgescu & Daniela Elena Marinescu, 2016, "Relationship Marketing Stage of Development in Romanian Banking Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 199-199, February.
• Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016, "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 829-829, November.
• Lelia Voinea & Anca Atanase & Ion Schileru, 2016, "Perceptions of the Slow Food Cultural Trend among the Youth," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 847-847, November.
• Liviu B. Vlad & Dragos C. Vasile & Octav-Ionut Macovei & Claudia E. Tuclea, 2016, "Determinant Factors of Green Marketing Adoption in the Hospitality Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 862-862, November.
• Smaranda Cosma & Marius Bota & Cristina Fle?eriu & Adina Negru?a, 2016, "Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 929-929, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2016, "Place Branding – Geographical Approach. Case Study: Waterloo," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 944-944, November.
• Dan Mihnea Diaconescu & Remus Moraru & Gabriela Stanciulescu, 2016, "Considerations on Gastronomic Tourism as a Component of Sustainable Local Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 999-999, November.
• Mohammed Abdur RAZZAQUE, 2016, "Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 100-108, July.
• Diana Maria Vrânceanu & Ionel Dumitru, 2016, "An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 109-114, July.
• Svetlana Ignjatijević & Ivan Milojević & Drago Cvijanović, 2016, "Education as a Factor of Macroeconomic Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 136-149, July.
• Beata Tarczydło, 2016, "Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 157-163, July.
• Milind Fadnavis, 2016, "Profile of Luxury Male & Female Customers in Western India," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 16-22, July.
• Janette Sheerman & Nancy Brown, 2016, "Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 164-171, July.
• İlyas Ersoy & Dilaver Tengilimoglu & Pelin Yilik, 2016, "Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 194-200, July.
• IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU, 2016, "The Influence of Advertising Practice Corporate Social Responsibility," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 201-208, July.
• Kamel Ben Youssef & Milena Viassone & Erick Leroux, 2016, "Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 209-218, July.
• Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi, 2016, "Customer Orientation and Organizational Performance in Iraqi Private Banks," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 219-225, July.
• Latif Atiyah, 2016, "Transformational Leadership and its Impact on the Effectiveness of the Team," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 226-242, July.
• Dilyana Yaneva & Vyara Kyurova, 2016, "Trade Business Communication Policy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 23-30, July.
• Carmen Balan, 2016, "Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 243-255, July.
• Vasile Alecsandru Strat & Andreea Mihaela Barbu & Iuliana Cetina, 2016, "Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 256-264, July.
• Polixenia Aurora Parescura, 2016, "Influence of Customer Relationship Management in Optometric Practice," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 31-42, July.
• Moreno Frau & Francesca Cabiddu, 2016, "Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 43-60, July.
• Marcin Awdziej & Jolanta Tkaczyk, 2016, "Simulation Business Games in the Research of Marketing Managers’ Decision Making Process," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 82-90, July.
• Yana Balashova-Kostadinova, 2016, "Identifying Competitive Advantages for Territories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 111-118, September.
• Moira Clark & Tony Harrington & Andrew Myers, 2016, "Promoting Excellence in Customer Management: Emerging Trends in Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 119-129, September.
• Anne Dibley & Moira Clark & Andrew Myers, 2016, "Emerging Trends in Customer Management in a Changing World," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 130-140, September.
• Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea, 2016, "Integrated Marketing Communication Tools: Traditional vs. Modern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-166, September.
• Evgeniya Tonkova, 2016, "Automated Marketing and the Need for Revising Traditional Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 167-174, September.
• Antoniya Boykova, 2016, "Innovative Models for Generating Ideas in High-Tech Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 175-184, September.
• Manuela Ivanova, 2016, "Identify of Information Asymmetry Practices in Bulgarian Goods Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 185-194, September.
• Amalia DUTU & Mihaela DIACONU & Olimpia OANCEA, 2016, "Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 195-204, September.
• Rita Cannas & Daniela Pettinao, 2016, "Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 205-214, September.
• Elena Lidia Melnic, 2016, "The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 215-223, September.
• Sunday Adewale Olaleye, 2016, "Customer Vs. E-tailer: How Tablet Affects Mobile Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 224-235, September.
• Carmen Bălan, 2016, "Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 247-258, September.
• Maria Colurcio & Stella Carè & Angela Caridà & Monia Melia, 2016, "Crowdsourcing: Looking for a Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 259-271, September.