Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2015

• Valeria Arina MIRCEA, 2015, "Brand Loyalty, the Main Challenge for the Banks. The Impact on Brand Loyalty of Consumers," Economics of Sustainable Development.The Economic Impact of Climate Change. - Working papers, Ecological University of Bucharest, Department of Economics, number 06, Nov.
• Luis Enrique IBARRA MORALES & Jesús VELÁZQUEZ & Lourdes PARTIDA & Cinthia FRANCO, 2015, "Quality Service and Its Relation With Global Satisfaction in Fast Food Consumers. A Case Study," Expert Journal of Business and Management, Sprint Investify, volume 3, issue 2, pages 119-128.
• Youcef SOUAR & Keltouma MAHI & Imane AMEUR, 2015, "The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 1-10.
• Hui-Hsin HUANG, 2015, "The Probability Model of Expectation Disconfirmation Process," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 11-16.
• Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU, 2015, "Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 17-28.
• Alin OPREANA & Simona VINEREAN, 2015, "A New Development in Online Marketing: Introducing Digital Inbound Marketing," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 29-34.
• Simona VINEREAN & Alin OPREANA, 2015, "Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales," Expert Journal of Marketing, Sprint Investify, volume 3, issue 2, pages 35-50.
• Mark ANDERSON & Peter MARTINS DA SILVA, 2015, "Evaluations of Co-Brands: A Two-Country Comparison," Expert Journal of Marketing, Sprint Investify, volume 3, issue 2, pages 51-61.
• Mahmoud ABDEL HAMID SALEH & Abdulrahman ALTHONAYAN & Ayman ALHABIB & Essa ALRASHEEDI & Ghafar ALQAHTANI, 2015, "Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia," Expert Journal of Marketing, Sprint Investify, volume 3, issue 2, pages 62-72.
• Silvio Franco & Clara Cicatiello & Emanuele Blasi & Barbara Pancino, 2015, "Le filiere corte auto-organizzate dai consumatori: il modello dei Gruppi di Acquisto Solidale," Economia agro-alimentare, FrancoAngeli Editore, volume 17, issue 2, pages 33-56.
• Karen L. Orengo-Serra, 2015, "Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry," Economia agro-alimentare, FrancoAngeli Editore, volume 17, issue 3, pages 57-88.
• Ludovico Solima & Antonio Minguzzi, 2015, "Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, volume 2015, issue 1, pages 41-61.
• Clara Benevolo & Elena Morchio, 2015, "La qualit? della comunicazione via web per la promozione del turismo nautico," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, volume 2015, issue 2, pages 291-313.
• Petre Gheorghe BÂRLEA, 2015, "Academic journals of media and communication – between scientific rigor and compromise," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 43-55.
• Daniela ROVENŢA-FRUMUŞANI, 2015, "La co-construction sémio-discursive des thématiques santé en Roumanie postcommuniste," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 56-64.
• Raul Alexandru Hutu, 2015, "Technological Opportunism, Antecedent Of E-Marketing Capabilities," GUT FME Conference Publications, Faculty of Management and Economics, Gdansk University of Technology, chapter 6, in: Blazej Prusak, "ENTERPRISES IN UNSTABLE ECONOMY".
• Valeria De Bonis & Alessandro Gandolfo, 2015, "Predictors of gambling among university students: the role of gender, sociality and attitudes towards risk," Public Finance Research Papers, Istituto di Economia e Finanza, DSGE, Sapienza University of Rome, number 11, Jan.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2015, "Consumer responses to elimination of overpackaging on private label products," Post-Print, HAL, number hal-01123706, Mar.
• Christian Dianoux & Jean-Luc Herrmann & Ridha Chakroun & Sandrine Heitz-Spahn, 2015, "Comparative versus Noncomparative Sales Pitches: Impact on New Product Buying Behaviors and Moderating Role of Buyer-Seller Relationship," Post-Print, HAL, number hal-01370234, DOI: 10.19030/jabr.v31i4.9333.
• Josselin Masson & Philippe Aurier, 2015, "Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines," Post-Print, HAL, number halshs-01288015, May, DOI: 10.1017/jwe.2015.2.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015, "The Political Legacy of Entertainment TV," Sciences Po Economics Publications (main), HAL, number hal-03459927, Apr.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015, "The Political Legacy of Entertainment TV," Working Papers, HAL, number hal-03459927, Apr.
• Lagin, Madelen & Gebert-Persson, Sabine, 2015, "Defining the links between retail price strategies and price tactics," HUI Working Papers, HUI Research, number 110, Mar.
• Mariia I. Okuneva & Dmitriy B. Potapov, 2015, "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers, National Research University Higher School of Economics, number WP BRP 47/MAN/2015.
• Olga Novikova & Dmitriy B. Potapov, 2015, "Empirical Analysis of Consumer Purchase Behavior: Interaction between State Dependence and Sensitivity to Marketing-Mix Variables," HSE Working papers, National Research University Higher School of Economics, number WP BRP 48/MAN/2015.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Digital Marketing, Digital Disruption, and the New Rules of Digitization," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 1, pages 11-17, March.
• SOCA, Diana, 2015, "The store of tomorrow–a symbiosis between the real and the virtual," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 1, pages 18-22, March.
• PURCAREA, Theodor, 2015, "Marketing as a center of constant improvement and change," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 1, pages 30-39, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Digital marketing, addressability and time, the new currency for CMOs," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 2, pages 15-20, June.
• PURCAREA, Theodor, 2015, "At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 2, pages 21-29, June.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015, "Digital Tourism on the Way to Digital Marketing Success," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 2, pages 30-37, June.
• PURCAREA, Theodor, 2015, "Rethinking the Business by Ensuring Marketing Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 3, pages 13-19, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Digital Marketer: Facing Digital Marketing Opportunities," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 3, pages 20-25, September.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015, "Reaching Travelers Through Digital Marketing Channels," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 3, pages 26-31, September.
• HALLIER, Marie Christin, 2015, "Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 3, pages 32-41, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 07-14, December.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015, "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 22-27, December.
• PURCAREA, Theodor, 2015, "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 28-35, December.
• Ali Ramezani Ghotbabadi & Setareh Feiz & Rohaizat Baharun, 2015, "Service Quality Measurements: A Review," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 5, issue 2, pages 267-286, February.
• Caner Dincer & Banu Dincer, 2015, "Key Factors of Online Customer Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 5, issue 7, pages 97-111, July.
• Suraj Kushe Shekhar, 2015, "Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, volume 3, issue 3, pages 19-23, September.
• Yu-Ling Lin, 2015, "An Explorative Study Of Virtual Trading Games: A Means-End Chain Approach," Business Education and Accreditation, The Institute for Business and Finance Research, volume 7, issue 1, pages 97-106.
• Francis Petit, 2015, "Creating Executive Mba Program Value Through Deming’S New Economics Principles," Business Education and Accreditation, The Institute for Business and Finance Research, volume 7, issue 2, pages 59-66.
• Laetitia Pozniak & Perrine Ferauge, 2015, "Determinants Of Internet Corporate Social Responsibility Communication: Evidence From France," Global Journal of Business Research, The Institute for Business and Finance Research, volume 9, issue 2, pages 53-63.
• Ahmet Bayraktar & Emine Erdogan, 2015, "What Makes Offline Word-Of-Mouth More Influential Than Online Word-Of-Mouth?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 9, issue 2, pages 95-107.
• Ahmed Tolba & Iman Seoudi & Hakim Meshreki & Mamdouh Shimy, 2015, "Effect Of Justice In Complaint Handling On Customer Loyalty: Evidence From Egypt," Global Journal of Business Research, The Institute for Business and Finance Research, volume 9, issue 3, pages 1-14.
• Lucinda Parmer & John Dillard, 2015, "The Relationship Between Personality And Consumer Behavior Buying Patterns Within The Automobile Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 1-13.
• Brad Sago, 2015, "A Comparison Of User Perceptions And Frequency Of Use Of Social Media To Use Of Social Media," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 15-29.
• Alexander Nagel & Philipp Sandner, 2015, "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 93-112.
• Ahmed Tolba & Iman Seoudi & Hakim Meshriki & Mina AbdelShahid, 2015, "Impact Of Ethical Sales Behavior, Quality And Image On Customer Satisfaction And Loyalty: Evidence From Retail Banking In Egypt," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 1-18.
• Tanti Handriana & Basu Swastha Dharmmesta & Bernardinus Maria Purwanto, 2015, "The Role Of Relationship Investment In Relationship Marketing In Nonprofit Organizations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 53-65.
• José Jesús Merlos García, 2015, "Export Inhibitors In The First Stage Of The Internationalization Process: Evidence From Mexico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 2, pages 67-83.
• Jerrold Van Winter & Marilyn Liebrenz-Himes, 2015, "The Relationship Between Cultural Dimensions And International Vendor Selection Criteria," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 6, issue 1, pages 1-12.
• Luding Tong, 2015, "The Young And The Restless: Grappling With The Young Chinese Consumer Mindset," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 6, issue 2, pages 21-33.
• Enrique Corona Sandoval & Miguel Angel Olivares Urbina, 2015, "Technology And Business Performance: Travel Agency Case," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 6, issue 3, pages 71-79.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Viridiana Macias Vargas, 2015, "Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo," Revista Global de Negocios, The Institute for Business and Finance Research, volume 3, issue 4, pages 99-115.
• Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Ma. Cruz Lozano Ramirez & Ricardo Verjan Quinones, 2015, "Consumer Behaviour In Internet Under The Social Psychological Model Of Veblen, El Comportamiento Del Consumidor En Internet Bajo El Modelo Psicolã“Gico Social De Veblen," Revista Global de Negocios, The Institute for Business and Finance Research, volume 3, issue 5, pages 101-112.
• Martin Romero Castillo, 2015, "Elements Determinants Of Urban Dynamics In Local Economic Development: The Case Of The Malls In Leon, Guanajuato, Mexico, Elementos Determinantes De La Dinamica Urbana En El Desarrollo Economico Local: El Caso De Los Centros Comerciales En Leon, Guan," Revista Global de Negocios, The Institute for Business and Finance Research, volume 3, issue 5, pages 15-27.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander & Roberto Melo Orrego, 2015, "Special Interest Tourism: Market Research Of Motivation From A Customer, Turismo De Intereses Especiales: Investigacion De Mercado Sobre Las Motivaciones Desde La Perspectiva Del Cliente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 1, pages 51-68.
• Luis Enrique Ibarra Morales & Emma Vanessa Casas Medina & Erika Olivas Valdez & Karla Maria Barraza Martínez, 2015, "Sustainable Marketing As Global Positioning Strategy In The Mexican Franchise Operating In The City Of Hermosillo, Sonora,El Marketing Sustentable Como Estrategia De Posicionamiento Global En Las Franquicias Mexicanas Que Operan En La Ciudad De Hermo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 1, pages 93-109.
• Carmen Elisa Lerma Cruz, 2015, "Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas De Prendas De Vestir, En Dos Centros Comerciales De," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 6, pages 107-119.
• Hector Hugo Perez Villarreal & Mario Alberto Lagunes Perez & Sofia Elba Vazquez Herrera & Jesus Igor Heberto Barahona Torres, 2015, "Perceptions Of Customerâ´S Satisfaction In Financial Institutions: Evidence At Puebla, Mexico, Las Percepciones De La Satisfaccion Del Cliente En Las Entidades Financieras: Evidencia De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 6, pages 29-38.
• Ana Milena Alvarez Cano, 2015, "Measurement Of Perceived Quality Spectator Sports Events: Proposed Methodology, Medicion De La Calidad Percibida De Los Espectadores En Los Eventos Deportivos: Propuesta Metodologica," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 7, pages 13-27.
• Daniel Adrian GARDAN & Diana CRACIUNAS & Iuliana Petronela GARDAN & Madalina MILITARU, 2015, "Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 104-111, December.
• Viorica JELEV, 2015, "Innovation in Communication into a Digital World," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 172-179, December.
• Fehmi AZEMI & Krenar BINAKU, 2015, "Examining the Impact of Trust, Satisfaction and Service Qualityon Consumer E-Loyalty," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 5-13, December.
• Miranda González, Francisco Javier & Rubio Lacoba, Sergio & Chamorro Mera, Antonio & Correia Loureiro, Sandra María, 2015, "Determinantes De La Intención De Uso De Facebook En El Proceso De Decisión De Compra / Determining Factors Of The Intended Use Of Facebook In The Purchase Decision Process," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 21, issue 1, pages 26-34.
• Ruizalba Robledo, José Luis & Vallespín Arán; María & Pérez-Aranda, Javier, 2015, "Gestión Del Conocimiento Y Orientación Al Marketing Interno En El Desarrollo De Ventajas Competitivas En El Sector Hotelero / Knowledge Management And Internal Marketing Orientation For The Development Of Competitive Advantages In The Hotel Sector," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 21, issue 2, pages 84-92.
• Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015, "Corporate reputation and social media: a game theory approach," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, volume 9, issue 1, pages 1-22.
• Gardan Daniel Adrian & Gardan(GEANGU) Iuliana Petronela, 2015, "The importance of managerial communication in substantiation of medical services organisations marketing communication," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 6.
• Bîja Suzana Monica, 2015, "A New Approach in State-Citizen Dyad," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 6.
• Bîja Suzana Monica, 2015, "A new approach in state-citizen dyad," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 6.
• Bija Suzana Monica, 2015, "From customer relationship management, to interaction platform between state and citizens," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 7.
• Gardan(GEANGU) Iuliana Petronela & Gardan Daniel Adrian, 2015, "Romanian dental healthcare services staff motivation aimed at customers’ consumption habits modification," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, volume 7.
• Miloslava Chovancová & Christian Nedu Osakwe & Benson U. Ogbonna, 2015, "Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation," Croatian Economic Survey, The Institute of Economics, Zagreb, volume 17, issue 1, pages 111-138, June.
• Semra DOĞAN & B.Zafer ERDOĞAN, 2015, "Güven, Memnuniyet, Alternatiflerin Çekiciliği ve Değişime Direnç Değişkenlerinin Tutumsal ve Davranışsal Marka Bağlılığı Üzerindeki Etkilerinin Türk GSM Sektöründe Karşılaştırılması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 30, issue 346, pages 37-64.
• Volkan YENİARAS & Halil KIYMAZ, 2015, "Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 30, issue 352, pages 09-30.
• Karishma Kavita Devi & Gurmeet Singh & Rafia Naz & Kim-Shyan Fam, 2015, "Cross-Cultural Food Consumption Behavior of Consumers in Fiji," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 105-126, June.
• Katharina Maria Hofer, 2015, "How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 23-42, June.
• Noel Murray & Ajay Manrai & Lalita Manrai, 2015, "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 7-22, June.
• Chien-Wen Chen, 2015, "The Effect of Technological and Psychological Factors on Users' Intentions to Continually Read e-Books," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 2, pages 195-220, December.
• Adrian IONESCU & Cornel IONESCU, 2015, "The relationship between the innovation orientation and organizations’ performance in Romania," Romanian Journal of Economics, Institute of National Economy, volume 40, issue 1(49), pages 299-312, june.
• Ivona STOICA, 2015, "The regional consumption credit. Trends, structures and territorial relevance," Romanian Journal of Economics, Institute of National Economy, volume 41, issue 2(50), pages 282-296, december.
• Ramesh Babu Kakumanu & Dr. V. Israel Raju & Dr. A. Kishore Kumar, 2015, "Impact of Family Sentiments on Indian Woman and Their Buying Behaviour," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 10, issue 1, pages 74-85, April.
• Dr. Rakesh Kumar, 2015, "Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision - A Consumer Behaviour Study in Automobile Industry," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 10, issue 1, pages 86-95, April.
• Norizan Mat Saad & Siti Hasnah Hassan & Liew Mei Shya, 2015, "Revisiting the relationship between internal marketing and external marketing:The role of customer orientation," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 3, pages 249-262, July-Sepe.
• Nik Mohd Hazrul Nik Hashim & Ameet Pandit & Syed Shah Alam & Rosli Abdul Manan, 2015, "Why resist? examining the impact of technological Advancement and perceived usefulness on Malaysians’ switching intentions: The moderators," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 3, pages 65-80, July-Sepe.
• Teck Ming Tan & Hishamuddin Ismail & Rasiah Devinaga, 2015, "Malaysian Fast Food Brand Equity," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 5, pages 53-65, Special I.
• Sana Azar & Shamila Nabi Khan & Junaid Shavaid, 2015, "Familiarity with Online retailing," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 6, pages 133-144, Special I.
• Aliya Bushra*, 2015, "Consumer culture and post-purchase behavior," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 6, pages 15-24, Special I.
• Claudia BOBALCA, 2015, "The Loyal Customers’ Perception Regarding The Online Buying Process," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 7, issue 2, pages 241-255, August.
• Randall Lewis & Dan Nguyen, 2015, "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 93-115, June, DOI: 10.1007/s11129-015-9155-0.
• Anita Rao & Wesley R. Hartmann, 2015, "Quality vs. variety: Trading larger screens for more shows in the era of digital cinema," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 117-134, June, DOI: 10.1007/s11129-015-9156-z.
• Anita Rao & Wesley Hartmann, 2015, "Quality vs. variety: Trading larger screens for more shows in the era of digital cinema," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 117-134, June, DOI: 10.1007/s11129-015-9156-z.
• Randall Lewis & Dan Nguyen, 2015, "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 93-115, June, DOI: 10.1007/s11129-015-9155-0.
• Navdeep S. Sahni, 2015, "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 203-247, September, DOI: 10.1007/s11129-015-9159-9.
• Zheyin (Jane) Gu & Giri K. Tayi, 2015, "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 251-282, September, DOI: 10.1007/s11129-015-9161-2.
• Navdeep Sahni, 2015, "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 203-247, September, DOI: 10.1007/s11129-015-9159-9.
• Zheyin Gu & Giri Tayi, 2015, "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 251-282, September, DOI: 10.1007/s11129-015-9161-2.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015, "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 283-318, December, DOI: 10.1007/s11129-015-9160-3.
• Zsolt Katona, 2015, "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 359-394, December, DOI: 10.1007/s11129-015-9164-z.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015, "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 283-318, December, DOI: 10.1007/s11129-015-9160-3.
• Zsolt Katona, 2015, "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 359-394, December, DOI: 10.1007/s11129-015-9164-z.
• Andreea Ana-Maria Alexe, 2015, "The Relationship between Constituent Power And National Sovereignty. Some Theoretical Considerations," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 1, pages 28-32, March.
• Mirela Catalina Turkes, 2015, "Structure Evaluation of Credit to Households from Romania During 2013-2014 Using Anova: Two-Factor with Replication," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 2, pages 176-181, June.
• Irina Nicolau & Adina Musetescu & Cristian Stefan Craciun, 2015, "Institutions and Organisms Involved in the Study of Marketing at International Level," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 2, pages 96-99, June.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015, "Advertising of Mamaia," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 119-122, September.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015, "New Pilgrimage Destination in Romania-the Tomb of Father Arsenie Boca at Prislop Monastery," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 151-153, September.
• Mirela Catalina Turkes, 2015, "Card Payments in Romania – a Slow Transition From Cash to Card," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 228-238, September.
• Ion Gr. Ionescu, 2015, "Efficient Corporate Strategies for Short and Medium Stages," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 4, pages 15-17, December.
• Eleonora Mihaela Constantinescu, 2015, "The internet of things. Between efficiency and privacy," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 4, pages 69-71, December.
• Mohammad Abasi Niko & Mohammad Hussein Askarinia & Ali Akbar Khalaf & Ehsan Namdar Joyami, 2015, "Investigating the Effect of the Relationship Marketing Tactics on Customer’s Loyalty," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 1, pages 5-21, March.
• Mirela Catalina Turkes, 2015, "The Influence of Strategic Alternatives on the Increasing Level Value of the Term Deposits," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 1, pages 82-90, March.
• Sayyed Hassan Mirhosseini Ardakani & Mohammad Shaker Ardakani & Mohammad Fotouhi Ardakani, 2015, "A Study about Customer Satisfaction of e-Service Quality of Point of Sale (POS)," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 2, pages 120-131, June.
• Mirela Catalina Turkes, 2015, "The Ratio Evolution Analysis of the Non-Performing Loans Obtained by the Credit Institutions in Romania during the Period 2007-2015," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 2, pages 151-159, June.
• Shahnaz Mohammadi & Elham Moshfegh & Ehsan Namdar Joyami, 2015, "Studying the Relationship between Personality Traits of HSE Managers and Burnout. Case Study: Industry Leaders in Karaj Road," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 2, pages 56-68, June.
• Srabani Roy Choudhury, 2015, "The Growing Indian Middle Class: Attracting Indian Tourists to Japan," Discussion Paper Series, Research Institute for Economics & Business Administration, Kobe University, number DP2015-13, Mar.
• Andreja Jaklič & Paraskevi Karageorgu, 2015, "Internationalisation at Home: Exploiting the Potential of the Non-nationals' and Expatriates' Community," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 3, issue 4, pages 49-72.
• Ingrida Šmaižienė, 2015, "Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 3, issue 4, pages 89-103.
• Neulinger, Ágnes & Radó, Márta, 2015, "Családi életciklusok szerint eltérő fogyasztási minták elemzése
  [Analysis of differing consumption patterns according to household life cycles]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 4, pages 415-437.
• Jose G. VARGAS-HERNANDEZ & Rebeca Almanza JIMENEZ, 2015, "Personal Marketing Plan and Its Influence on Employability," Turkish Economic Review, KSP Journals, volume 2, issue 2, pages 104-110, June.
• Purva Hegde DESAI & M. Fatima DeSOUZA, 2015, "Severity and Controllability of Service Failures as Perceived by Passengers in Airline Industry," Turkish Economic Review, KSP Journals, volume 2, issue 3, pages 186-195, September.
• Gökhan AYDIN, 2015, "Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation," Turkish Economic Review, KSP Journals, volume 2, issue 3, pages 196-202, September.
• Salih YILDIZ & Emel YILDIZ, 2015, "Service Quality Evaluation of Restaurants Using The Ahp And Topsis Method," Journal of Social and Administrative Sciences, KSP Journals, volume 2, issue 2, pages 53-61, June.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, KSP Journals, volume 2, issue 3, pages 108-131, September.
• Tom van Bommel & Cormac O’Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek, 2015, "When the reaper becomes a salesman: The influence of terror management on product preferences," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 3, issue 5, pages 33-42, October.
• Betül Çal, 2015, "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, LAR Center Press, volume 5, issue 1, pages 15-32, January.
• Amal R. Karunaratna & Lester W. Johnson, 2015, "Management of Exporter-Overseas Channel Intermediary Relationships," International Journal of Business and Social Research, LAR Center Press, volume 5, issue 1, pages 33-46, January.
• Birte Balck & Daniel Cracau, 2015, "Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 150002, Feb.
• Hosseini Kashkouyieh, Seyyed Mahmoud & Asadi, Gholam Hossein & Hamidizadeh, Mohammad Reza & Moqaddasi, Mohammad, 2015, "Developing a Macro-segmentation Model at Industry Level: Iranian Banking Industry," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, volume 10, issue 4, pages 95-123, October.
• Jakub Berčík & Elena Horská, 2015, "Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 1, pages 15-23, DOI: 10.11118/ejobsat.v1i1.34.
• Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek, 2015, "The Influence of Package Attributes on Consumer Perception among Generation Y," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 1, pages 54-64, DOI: 10.11118/ejobsat.v1i1.32.
• Jana Rybanská, 2015, "Selected Personality Characteristics as Predictors of Emotional Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 2, pages 128-136, DOI: 10.11118/ejobsat.v1i2.26.
• Jakub Berčík & Elena Horská & Johana Paluchová & Katarína Neomániová, 2015, "Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 2, pages 93-103, DOI: 10.11118/ejobsat.v1i2.28.
• Tina Vukasovic, 2015, "Managing Consumer-Based Brand Equity in Higher Education," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 13, issue 1 (Spring, pages 75-90.
• István Piskóti & Katalin Nagy & László Dankó & Zoltán Szakál & László Molnár, 2015, "Identitás és márka-modellek alkalmazása hátrányos helyzetű kistérségekben," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 12, issue 2, pages 33-48.
• Betül Çal, 2015, "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 5, issue 1, pages 15-32, January.
• Amal R. Karunaratna & Lester W. Johnson, 2015, "Management of Exporter-Overseas Channel Intermediary Relationships," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 5, issue 1, pages 33-46, January.
• Péter Kalmár & Zoltán Zéman & János Lukács, 2015, "Bank controlling with a marketing attitude – applied statistics in the service of controlling," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), volume 14, issue 4, pages 110-125.
• Jean-Pierre Dubé & Xueming Luo & Zheng Fang, 2015, "Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 21475, Aug.
• Pires, Guilherme & Stanton, John, 2015, "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge, The University of Newcastle, Australia, number 3.
• Sagit Bar-Gill & Shachar Reichman, 2015, "When Online Engagement Gets in the Way of Offline Sales - A Natural Experiment," Working Papers, NET Institute, number 15-13, Sep.
• Iacobucci, Dawn & Popovich, Deidre L. & Bakamitsos, Georgios A. & Posavac, Steven S. & Kardes, Frank R., 2015, "Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis," Foundations and Trends(R) in Marketing, now publishers, volume 9, issue 2, pages 83-174, December, DOI: 10.1561/1700000038.
• Munson, Charles L. & Jackson, Jonathan, 2015, "Quantity Discounts: An Overview and Practical Guide for Buyers and Sellers," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, volume 8, issue 1-2, pages 1-130, June, DOI: 10.1561/0200000041.
• Krasimir Marinov, 2015, "Product Policy of Bulgarian Companies in Times of Economic Crisis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-18, March.
• Emil Hristov, 2015, "Key Trends of Study in the Sphere of Nonprofit Marketing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 118-129, Janyary.
• Stoica Ivona, 2015, "Regional Patterns of Consumption Credit in Foreign Currency: A Quantitative Analysis of Consumer Behaviour in Romania [Pattern-uri regionale ale creditului de consum în valută: o analiză cantitativă a comportamentului consumatorilor în România]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Dobrescu Andra-Ileana, Radu Anamaria-Cătălina, 2015, "Analysing the Perception of Young People Regarding the Opportunities in Developing a Business through European Funds Projects [Analizarea percepţiei tinerilor privind posibilitatea dezvoltării unei afaceri prin intermediul proiectelor finanţate din f," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Vâlceanu Gabriela-Laura, 2015, "The Veterinary Labour Market, a Place Where the Demand Meets the Supply of Veterinary Medical Services [Piaţa muncii în domeniul veterinar, un loc unde cererea întâlneşte oferta de servicii medicale veterinare]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Martin Klepek & Kateřina Matušínská, 2015, "Factors influencing marketing communication perception by singles in Czech Republic," Working Papers, Silesian University, School of Business Administration, number 0025, Dec.
• Acatrinei Carmen, 2015, "Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1201-1206, July.
• Cotiu Madalina-Alexandra, 2015, "A Critical Analysis Of Patient Satisfaction With Diabetes Care," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1215-1223, July.
• Pop Nicolae Al. & Todor Mihai-Dan & Partenie Cristina-Veronica, 2015, "The Marketing Mentality Within The Organization - A Comparative Study Between Companies And Non-Profit Organizations In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1260-1268, July.
• Popa Adela Laura, 2015, "A Classic Framework Of Online Marketing Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1269-1277, July.
• Popa Adela Laura, 2015, "Understanding Students Needs For A More Effective Online Marketing In The Higher Education System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1278-1284, July.
• Tuleu Daniela, 2015, "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1285-1294, July.
• Muresan (Potincu) Laura & Potincu Cristian Romeo, 2015, "Juridical And Economic Analysis Of The Corporate Social Responsibility In The Banking Management From Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 269-276, July.
• Potincu Cristian Romeo & Muresan (Potincu) Laura, 2015, "On The Utility Of Enforcing Directive 2013/34/Eu In The Field Of The Social Responsbility Of The Public Organisations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 313-319, July.
• Marietta Kiss & Kontor Eniko & Kun Andras Istvan, 2015, "The Effect Of 'Organic' Labels On Consumer Perception Of Chocolates," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 448-457, July.
• Sparchez Nicoleta, 2015, "The Development And Diversification Of Services In The Cultural-Religious Domain By Types Of Education," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 514-521, July.
• Mudura Mariana Lioara, 2015, "Marketing And Social Economy In The European Union," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 591-598, December.
• Tarcza Teodora Mihaela, 2015, "Quantitative Benchmarks On Traditional Food Products Market In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 605-614, December.
• Vuță Daniela Roxana & Petrică Irina Elena, 2015, "Current Marketing Strategies Used By Romanian Management Consulting Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 615-619, December.
• Mihai-Cosmin Fanaru, 2015, "Specific Aspects Of The Promotional Activity On The Diy Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 674-680, December.
• Ana Maria Ghete, 2015, "The Importance Of Youth Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 688-694, December.
• Lioara Mariana Mudura, 2015, "The Evolution Of The Social Economy Concept In Europe," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 728-734, December.
• Gabriele Hildmann & Ulrich Vossebein, 2015, "The Approach Of Systems Thinking In Strategic Marketing Controlling," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 11, pages 1159-1172.
• Atsuko Suzuki, 2015, "Pricing Process of Kimono Fabric : the Case of Naraya (the Sugimoto Family)," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 15-29, Nov.
• Popovici Veronica & Muhcina Silvia, 2015, "An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 341-346, May.
• Rus Mihaela, 2015, "Explanatory Models of Consumer Behaviour from a Psychological Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 354-357, May.
• Dinu Gabriel & Dinu Loredana, 2015, "Consumer Mind - a Real Black Box," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 497-501, May.
• Juganaru Mariana & Juganaru Ion-Danut, 2015, "Sustainable Development and its Influence on the Change of Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 514-518, May.
• Lãzãrescu Caius, 2015, "Postal Services Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 519-525, May.
• Luca Florin-Alexandru & Filipeanu Dumitru & Cãnãnãu Mihaela, 2015, "The Management of Institutional Communication in the Public vs. the Private Sector," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 526-531, May.
• Naghi Remus Ionuþ & Preda Gheorghe & Para Iulia, 2015, "Organizational Consequences of Internal Marketing Naghi Remus," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 560-565, May.
• Nenciu Daniela Simona & Constandache Mihaela & Stanciu Anca-Cristina, 2015, "Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 581-585, May.
• Popa Adela Laura, 2015, "Dilemmas on Student's Place in Defining the Higher Education Institutions’ Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 600-604, May.
• Ma?ca Ema, 2015, "Accounting Conservatism - An Argument for Sustainable Businesses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 815-820, May.
• Silvia Muhcina & Veronica Popovici, 2015, "Few Aspects Concerning the Marketing Particularities in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 300-305, May.
• Nicoleta Andreea Neacºu & Oana Bãrbulescu, 2015, "Quality Strategies Used by Market Leader in the Competitive Coffee Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 316-321, May.
• Ioana Teodorescu & Viorel Vasile, 2015, "Landing Pages Features to Attract Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 360-363, May.
• Rafael Fabricio Matos Cámara & Sonia San Martín Gutiérrez, 2015, "Un modelo multidisciplinar para el estudio de la relación del consumidor español con un destino. Aplicación al caso de Mundo Maya México," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1503, Apr, revised Apr 2015.
• Ana R. Pertejo & Jenniina Halkoaho & Ana M. González-Fernández & Pirjo Laaksonen & Carmen R. Santos, 2015, "Análisis transcultural de los estilos de compra del consumidor: el caso de España y Finlandia," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1504, Oct, revised Oct 2015.
• Josep-Francesc Valls & Joan Sureda & Antoni Parera & Marçal Tarragó, 2015, "Clústeres competitivos del comercio minorista unilocalizado," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1505, Oct, revised Oct 2015.
• Mark Armstrong, 2015, "Nonlinear Pricing," Economics Series Working Papers, University of Oxford, Department of Economics, number 756, Sep.
• Milichovsky, Frantisek, 2015, "Measuring Indicators for Marketing Effectiveness in Czech Companies || Indicadores para medir la eficacia del marketing en las empresas checas," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 20, issue 1, pages 3-24, December.
• Ronalds Skulme & Valerijs Praude, 2015, "Social media evaluation metrics," Working Papers, Institute of Economic Research, number 103/2015, Apr, revised Apr 2015.
• Danuta Szwajca, 2015, "Corporate reputation and customer loyalty as the measures of competitive enterprise position – empirical analyses on the example of banking sector," Working Papers, Institute of Economic Research, number 113/2015, Apr, revised Apr 2015.
• Greg Sand & Leonidas Tsitouras & George Dimitrakopoulos & Vassilis Chatzigiannakis, 2015, "GlobaliFusion, The First Worldwide, Holistic, Information & Communication Technologies (ICT) and Big Data Aggregation Approach to Social Media Marketing," Working Papers, Institute of Economic Research, number 2/2015, Jan, revised Jan 2015.
• Agnieszka Bojanowska, 2015, "Model of building relationships with customers via the use of mobile devices," Working Papers, Institute of Economic Research, number 32/2015, Apr, revised Apr 2015.