Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2009

• Borg, I. & Groenen, P.J.F. & Jehn, K.A. & Bilsky, W. & Schwartz, S.H., 2009, "Embedding the Organizational Culture Profile into Schwartz’s Universal Value Theory using Multidimensional Scaling with Regional Restrictions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-017-MKT, Mar.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009, "Determination of Attribute Weights for Recommender Systems Based on Product Popularity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-022-MKT, May.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009, "An Empirical Comparison of Dissimilarity Measures for Recommender Systems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-023-MKT, May.
• van der Lans, R.J.A. & van Bruggen, G.H. & Eliashberg, J. & Wierenga, B., 2009, "A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-029-MKT, May.
• Stallen, M. & Smidts, A. & Rijpkema, M. & Smit, G. & Klucharev, V. & Fernandez, G., 2009, "Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-048-MKT, Aug.
• Fernández Alles, María Teresa, 2009, "Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 9, pages 211-224, Spring.
• Paul T.M. Ingenbleek & Aad van Tilburg, 2009, "Marketing for Pro-Poor Development: Deriving Opportunities for Development from the Marketing Literature," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 3, pages 327-344.
• Gianluigi Guido & Piermario Tedeschi & M. Irene Prete & Laura Franceschini & Carolina Buffa, 2009, "Il consumo etico dei prodotti alimentari biologici: il ruolo delle norme morali," Economia agro-alimentare, FrancoAngeli Editore, volume 11, issue 3, pages 53-77.
• Gian Pietro Zaccomer & Elena Marton, 2009, "L'indagine di customer satisfaction camerale: un caso di studio per una differente prospettiva di analisi," RIVISTA DI ECONOMIA E STATISTICA DEL TERRITORIO, FrancoAngeli Editore, volume 2009, issue 3, pages 76-99.
• Gérard Charreaux, 2009, "L'audience et l'influence d'une revue mesurée à travers Internet : une application à Finance Contrôle Stratégie," Post-Print, HAL, number hal-00435249, Jun.
• Clément Levallois, 2009, "One Analogy Can Hide Another : Physics and Biology in Alchian's "Economic Natural Selection"," Post-Print, HAL, number hal-02313163, Mar.
• Fanny Reniou & Elisa Monnot & Pierre Volle, 2009, "L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand," Post-Print, HAL, number halshs-00638641.
• Elisa Monnot & Fanny Reniou & Pierre Volle, 2009, "Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector," Post-Print, HAL, number halshs-00638643.
• Almenberg, Johan & Dreber, Anna, 2009, "When Does the Price Affect the Taste? Results from a Wine Experiment," SSE/EFI Working Paper Series in Economics and Finance, Stockholm School of Economics, number 717, Apr, revised 02 Mar 2010.
• Bamini KPD.Balakrishnan & Samuel Lee & Azlinda Shazneem Md.Shuaib & Najihah Hanisah Marmaya, 2009, "The Impact Of Brand Personality On Brand Preference And Loyalty: Empirical Evidence From Malaysia," Business Education and Accreditation, The Institute for Business and Finance Research, volume 1, issue 1, pages 109-119.
• B.B. Goyal & Meghna Aggarwal, 2009, "Organized Retailing In India- An Empirical Study Of Appropriate Formats And Expected Trends," Global Journal of Business Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 77-83.
• Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009, "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 1-15.
• Hui-Chu Chen & Robert D. Green, 2009, "Marketing Mix And Branding: Competitive Hypermarket Strategies," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 17-34.
• Cameron Montgomery & George Stone, 2009, "Revisiting Consumer Environmental Responsibility: A Five Nation Cross-Cultural Analysis And Comparison Of Consumer Ecological Opinions And Behaviors," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 35-58.
• Hasan Hanic & Beriz Civic, 2009, "Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research," Economic Analysis, Institute of Economic Sciences, volume 42, issue 1-2, pages 43-52.
• Rajagopal, 2009, "Effects of customer services efficiency and market effectiveness on dealer performance," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, volume 5, issue 5, pages 575-594.
• Sandra Pereira, 2009, "Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação," IET Working Papers Series, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology, number 07/2009, Apr.
• Necdet BİLGİN & Ramazan KAYNAK, 2009, "Tarımsal kooperatif - bayi ilişkileri ve lojistik yeteneğin ara değişken olarak bayi performansına etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 276, pages 74-97.
• Süleyman DÜNDAR & Durmuş YÖRÜK, 2009, "Tüketicilerin internetten alışverişe karşı tutumlarında etkili faktörler," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 278, pages 92-109.
• Özge ÖZGEN & Banu ATREK & Sumeyra DUMAN KURT, 2009, "Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 283, pages 89-117.
• Youssef Boulaksil & Philip Hans Franses, 2009, "Experts' Stated Behavior," Interfaces, INFORMS, volume 39, issue 2, pages 168-171, April, DOI: 10.1287/inte.1080.0421.
• Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janaki, 2009, "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, INFORMS, volume 28, issue 5, pages 968-985, 09-10, DOI: 10.1287/mksc.1080.0462.
• Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian, 2009, "Demand Side Analysis of Microlending Markets in Germany," IZA Discussion Papers, IZA Network @ LISER, number 4292, Jul.
• Andrew Ching & Tülin Erdem & Michael Keane, 2009, "The price consideration model of brand choice," Journal of Applied Econometrics, John Wiley & Sons, Ltd., volume 24, issue 3, pages 393-420, April.
• Franz Hackl & Bernhard Weiss & Rudolf Winter-Ebmer, 2009, "Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality," Economics working papers, Department of Economics, Johannes Kepler University Linz, Austria, number 2009-05, Jun.
• Kritikos Alexander & Kneiding Christoph & Germelmann Claas Christian, 2009, "Demand Side Analysis of Microlending Markets in Germany," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, volume 229, issue 5, pages 523-543, October, DOI: 10.1515/jbnst-2009-0502.
• Hsiu-Li Chen, 2009, "Gray Marketing: Does It Hurt the Manufacturers?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 37, issue 1, pages 23-35, March, DOI: 10.1007/s11293-008-9154-6.
• Larry Chavis & Phillip Leslie, 2009, "Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 1, pages 37-67, March, DOI: 10.1007/s11129-008-9043-y.
• Qing Liu & Angela Dean & David Bakken & Greg Allenby, 2009, "Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 1, pages 69-93, March, DOI: 10.1007/s11129-008-9045-9.
• Ron Borzekowski & Raphael Thomadsen & Charles Taragin, 2009, "Competition and price discrimination in the market for mailing lists," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 2, pages 147-179, June, DOI: 10.1007/s11129-009-9050-7.
• Xavier Drèze & André Bonfrer, 2009, "Moving from customer lifetime value to customer equity," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 3, pages 289-320, September, DOI: 10.1007/s11129-009-9067-y.
• Ke-Wei Huang, 2009, "Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 3, pages 321-341, September, DOI: 10.1007/s11129-009-9069-9.
• Sumitro Banerjee & Miklos Sarvary, 2009, "How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 4, pages 445-481, December, DOI: 10.1007/s11129-009-9071-2.
• Bettina Rockenbach & Abdolkarim Sadrieh, 2009, "Sharing Information," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 09029, Aug.
• Jon Hanf & Erik Schweickert & Vera Belaya, None, "Power asymmetries in the wine chain - Implications for the management of the chain," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Mateja Kos Koklic & Irena Vida, 2009, "A Strategic Household Purchase: Consumer House Buying Behavior," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 7, issue 1, pages 75-96.
• Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi, 2009, "State Dependence and Alternative Explanations for Consumer Inertia," NBER Working Papers, National Bureau of Economic Research, Inc, number 14912, Apr.
• Daniel Elfenbein & Raymond Fisman & Brian McManus, 2009, "Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace," NBER Working Papers, National Bureau of Economic Research, Inc, number 15614, Dec.
• Reto Hoffstetter & Harikesh Nair & Scott Shriver & Klaus Miller, 2009, "Social Ties and User Generated Content: Evidence from an Online Social Network," Working Papers, NET Institute, number 09-28, Nov, revised Nov 2009.
• Wen-Shinn Low & Soo-May Cheng, 2009, "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 14, issue 1, pages 86-104.
• Simeon Jelev, 2009, "Elicitation of Positioning Ideas Via Studying Cognitive Unconscious Through Generation and Analysis of Metaphors," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 20-36, Janyary.
• Velina Baleva, 2009, "Criteria and Indexes for Evaluation of the Competitive Power of the Goods," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 7-19, Janyary.
• Budacia Elisabeta Andreea & Avram Emanuela Maria & Perju Alexandra, 2009, "Performance Particularities Within The National Public Television Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 122-126, May.
• Abrudan Ioana N. & Dabija Dan Cristian, 2009, "The Life Cycle Of Shopping Centers And Possible Revitalization Strategies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 536-541, May.
• Amalancei Brindusa-Mariana & Manole Victor & Epuran Gheorghe, 2009, "Communication Et Relations Publiques Dans L’Union Européenne," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 542-546, May.
• Gurau Calin, 2009, "Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 685-689, May.
• Ioncica Maria & Petrescu Eva Cristina & Ioncica Diana & Petrescu Marian, 2009, "The Main Characteristics Of Supply And Demand On The Romanian Insurance Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 701-704, May.
• Moisescu Ovidiu Ioan, 2009, "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 737-741, May.
• Pandelica Amalia & Pandelica Ionut, 2009, "Consumers’ Reaction And Organizational Response In Crisis Context," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 779-782, May.
• Petrescu Eva-Cristina & Pop Nicolae Al., 2009, "Particularities Of The Marketing Activity In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 788-792, May.
• Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2009, "Neuromarketing – Getting Inside The Customer’S Mind," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 804-807, May.
• Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N., 2009, "A Holistic Approach Of Relationship Marketing In Launching Luxury New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 808-813, May.
• Veghes Calin & Pantea Carmen, 2009, "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 869-873, May.
• MARES Marius Daniel & MARES Valerica & ILINCUTA Lucian - Dorel, 2009, "It Solutions For The Management Of Geo-Business," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 986-990, May.
• Mane Medic & Igor Medic & Mladen Pancic, 2009, "Mark vs. Brand - Term and Controversies," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 147-154.
• Zdenko Segetlija, 2009, "New Approaches to the Modern Retail Management," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 177-184.
• Dario Dunkovic, 2009, "Model of Vertical Marketing System in Retail Distribution," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 627-637.
• Suma Athreye & Dinar Kale & Shyama V. Ramani, 2009, "Experimentation with strategy and the evolution of dynamic capability in the Indian pharmaceutical sector," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, volume 18, issue 4, pages 729-759, August.
• Annamaria Sas, & Agota Kozma, 2009, "Ethnic marketing possibilities and its ethics issues," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, volume 3, issue 3, pages 95-97.
• Attila Endre SIMAY, 2009, "Mobile phone usage and device selection of university students," Proceedings of FIKUSZ '09, Óbuda University, Keleti Faculty of Business and Management, in: László Áron Kóczy, "Proceedings of FIKUSZ '09".
• Ferenc KATONA, 2009, "Interrelation between advertising efficiency and corporate sales," Proceedings of FIKUSZ '09, Óbuda University, Keleti Faculty of Business and Management, in: László Áron Kóczy, "Proceedings of FIKUSZ '09".
• Besana, Angela, 2009, "Applied arts and design in museums: USA and Milan experience," MPRA Paper, University Library of Munich, Germany, number 12472, Jan, revised 03 Feb 2009.
• Kannan, Srinivasan, 2009, "Tourism Marketing: A Service Marketing perspective," MPRA Paper, University Library of Munich, Germany, number 14031.
• Rodrigues, Flávio & Souza, Victória & Leitão, João, 2009, "Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding," MPRA Paper, University Library of Munich, Germany, number 16146, Jul.
• Ofori, Eunice, 2009, "Branding Ghana," MPRA Paper, University Library of Munich, Germany, number 17344, Sep, revised 17 Sep 2009.
• Nistorescu, Tudor & Puiu, Silvia, 2009, "Marketing strategies used in crisis - study case," MPRA Paper, University Library of Munich, Germany, number 17743, Oct.
• Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen, 2009, "Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale," MPRA Paper, University Library of Munich, Germany, number 18492, Nov.
• Starzyczná, Halina, 2009, "Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989
  [Consumer cooperation and its position within the internal business of the Czech republic after the year of 1989]," MPRA Paper, University Library of Munich, Germany, number 19027.
• Sidorchuk, Roman, 2009, "Предпринимательство И Маркетинг
  [Entrepreneurship and marketing]," MPRA Paper, University Library of Munich, Germany, number 19115, May.
• Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji, 2009, "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper, University Library of Munich, Germany, number 19591, Jun, revised Nov 2009.
• Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009, "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 21367, Jun, revised 12 Sep 2009.
• Antipov, Evgeny & Pokryshevskaya, Elena, 2009, "Applying CHAID for logistic regression diagnostics and classification accuracy improvement," MPRA Paper, University Library of Munich, Germany, number 21499.
• Abideen, Zain Ul & Salaria, Rashid M., 2009, "Effects of television advertising on children: with special reference to pakistani urban children," MPRA Paper, University Library of Munich, Germany, number 22321, Dec, revised 30 Apr 2010.
• Afzal, Sarwat, 2009, "Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan," MPRA Paper, University Library of Munich, Germany, number 23642, Nov.
• Grigorescu, Adriana & Balalia, Alina Elena, 2009, "Public marketing in supporting the tourist destinations," MPRA Paper, University Library of Munich, Germany, number 25023, revised 2010.
• Grigorescu, Adriana, 2009, "Renewal marketing management in public and business organizations," MPRA Paper, University Library of Munich, Germany, number 25128, Nov.
• Grigorescu, Adriana, 2009, "Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice
  [The public administration answer to the citizen expectation under the crisis contest]," MPRA Paper, University Library of Munich, Germany, number 25131, Oct.
• Amroush, Fadi & Alkhoder, A.Baderddeen, 2009, "بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة Cbr
  [Building a programs' evaluation system by using CBR Cased Based Reasoning]," MPRA Paper, University Library of Munich, Germany, number 25777.
• Nakkeeran, Senthil kumar & Arockiasamy, Arulraj, 2009, "Role of placement in determination of service quality measurement of higher education in India," MPRA Paper, University Library of Munich, Germany, number 26724, Apr, revised 29 Apr 2009.
• Amroush, Fadi, 2009, "استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما
  [Using Artificial intelligence to select the optimal E-CRM Based business needs]," MPRA Paper, University Library of Munich, Germany, number 28014, Jun.
• Epure, Manuela & Vasilescu, Ruxandra Eleonora, 2009, "Drivers of consumer behaviour-the economic crisis in our every day's life," MPRA Paper, University Library of Munich, Germany, number 28344, Dec, revised 12 Dec 2010.
• Volpato, Giuseppe & Stocchetti, Andrea, 2009, "Old and new approaches to marketing. The quest of their epistemological roots," MPRA Paper, University Library of Munich, Germany, number 30841.
• Musso, Fabio & Francioni, Barbara, 2009, "Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts," MPRA Paper, University Library of Munich, Germany, number 32153.
• Iosub, Daniela & Andrei, Andreia Gabriela & Iacob, Amalasunta, 2009, "Patterns of social influence in social networking sites – a design perspective," MPRA Paper, University Library of Munich, Germany, number 37314, Nov.
• Soproni, Luminita & Stoica, Alina & Drinda, Roxana, 2009, "Placing Romania in the European and International Market: The Role of Image in building a Nation Identity," MPRA Paper, University Library of Munich, Germany, number 44723.
• Salehudin, Imam, 2009, "Halal Literacy: A Concept Exploration and Measurement Validation," MPRA Paper, University Library of Munich, Germany, number 54339, Dec, revised Apr 2010.
• Markéta Lhotáková & Anna Klosová, 2009, "Identification of a Target Consumer in Process Of Positioning - Theoretical and Practical Aspects," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2009, issue 3, pages 3-24, DOI: 10.18267/j.aop.270.
• Pavla Maříková, 2009, "Value Creation in E-business
  [Tvorba hodnoty v podnicích zaměřených na elektronické obchodování]," Český finanční a účetní časopis, Prague University of Economics and Business, volume 2009, issue 1, pages 77-82, DOI: 10.18267/j.cfuc.22.
• Monika Oleksiak, 2009, "Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods," Central European Journal of Economic Modelling and Econometrics, Central European Journal of Economic Modelling and Econometrics, volume 1, issue 1, pages 83-102, March.
• Wen-Shinn Low & Soo-May Cheng, 2009, "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Rainer Hampp Verlag, volume 14, issue 1, pages 86-104.
• Mihaela Belu & Ramona Tartavulea, 2009, "Efecte ale crizei financiare mondiale în sectorul logistic si auto," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 31, pages 19-29, (1).
• Victor Danciu, 2009, "The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 32, pages 3-20, (2).
• Gheorghe Savoiu & Gheorghe Cruceru & Constantin Manea, 2009, "The Concept of Structured and Restricted Marketing as a Form of Response to the Current Global Crisis. The Impact of Structured and Restricted Marketing on the Car Market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 33, pages 95-124, (3).
• Catalina Rusu, 2009, "Relationship marketing – o solutie pentru sistemul bancar românesc?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 34, pages 145-166, (4).
• Cláudia Carvalho & Carlos Brito, 2009, "New Forms of Public Service Delivery – are they really valuable?," Working Papers, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE), number 7/2009, Jul.
• Cláudia Carvalho & Carlos Brito, 2009, "Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?," Working Papers, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE), number 8/2009, Jul.
• Erika Hayes James, 2009, "In the wake of the financial crisis: rebuilding the image of the finance industry through trust," Journal of Financial Transformation, Capco Institute, volume 27, pages 37-41.
• Adrian Daniel Gardan & Iuliana Petronela Geangu & Ioana Andriesei & Ecaterina Gica, 2009, "Role Of Marketing In Improving Didactic Activity Quality In Higher Education," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 167-174.
• Gheroghe Pistol, 2009, "The Importance Of Finance And Banking Marketing In The Present Conditions," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 183-190.
• Brindusa Covaci & Brindusa Covaci, Alexandru T. Bogdan, Denis L. Diaconescu, Violeta Simion, Dan Tepus, Sorin Chelmu, Doru Gabor Amalia-Geanina Strateanu, 2009, "Internet-Banking in Global Rural Area and Agribusiness Based on Bioeconomy for Sustainable Development of Agrifood Green Power in Forecasting the Periods 2020-2050-2100," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/27, Jun.
• Brindusa Covaci, 2009, "Assisting Finance Decision Through Leasing," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/29, Apr.
• Aurel Ardelean, Aurel Pisoschi, Alexandru T. Bogdan, Valentin Pau Mihai Covaci & Brindusa Covaci, 2009, "The Ethical Dimension of the Romanian Scientific Research for Sustainable Development," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/46, Jun.
• Ruxandra Irina POPESCU,, 2009, "Using marketing in Romanian libraries Study case: The Romanian National Library," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1, pages 111-120, June.
• POPESCU Ruxandra Irina, 2009, "Successful brands or key to any company's success," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1 Special, pages 174-179, July.
• URSACESCU Minodora, 2009, "Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1 Special, pages 190-197, July.
• IORDACHE Maria Carmen, 2009, "The importance planning of public relations in tourist organizations’ communication," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2, pages 239-248, December.
• ALEXANDRU Gheorghe, 2009, "Marketing environment of public service organizations," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2 Special, pages 230-234, July.
• Ramin Bashir KHODAPARASTI, 2009, "The Role of Internet in Marketing Strategies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 4, pages 816-825, October.
• Kaveh FATTAHI & Hidetsugu KOBAYASHI, 2009, "New Era, New Criteria for City Imaging," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 4, issue 3(12), pages 63-72, August.
• Liviu Bogdan Vlad, 2009, "Urban aesthetics: emergence and development," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 4, issue 3(12), pages 73-78, August.
• Katja Gelbrich, 2009, "Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 61, issue 1, pages 40-59, January.
• Kenan ÖZDEN & Kutay OKTAY, 2009, "Kırgızistan’da GSM Operatörleri Müşterilerinin Fiyat Algılamalarına Yönelik Bir Araştırma," Sosyoekonomi Journal, Sosyoekonomi Society, issue 2009-2.
• Roland Helm & Sebastian Landschulze, 2009, "Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories," Review of Managerial Science, Springer, volume 3, issue 1, pages 41-73, March, DOI: 10.1007/s11846-009-0024-7.
• Oliver Gürtler, 2009, "On pricing and protection of complementary products," Review of Managerial Science, Springer, volume 3, issue 3, pages 209-223, November, DOI: 10.1007/s11846-009-0032-7.
• Dirk Temme & Lutz Hildebrandt, 2009, "Gruppenvergleiche bei hypothetischen Konstrukten — Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," Schmalenbach Journal of Business Research, Springer, volume 61, issue 2, pages 138-185, March, DOI: 10.1007/BF03372818.
• Benjamin Polak & Andreas Herrmann & Mark Heitmann & Marc Cäsar & Jan Landwehr, 2009, "„Radio oder Schiebedach?“–Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten," Schmalenbach Journal of Business Research, Springer, volume 61, issue 7, pages 783-803, November, DOI: 10.1007/BF03373668.
• Eva Blömeke & Michel Clement, 2009, "Selektives Demarketing — Management von unprofitablen Kunden," Schmalenbach Journal of Business Research, Springer, volume 61, issue 7, pages 804-835, November, DOI: 10.1007/BF03373669.
• Christian Schlereth & Bernd Skiera, 2009, "Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse," Schmalenbach Journal of Business Research, Springer, volume 61, issue 8, pages 838-856, December, DOI: 10.1007/BF03373670.
• Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti, 2009, "An agent-based model of product competition: network structure and coexistence under different information regimes," Openloc Working Papers, Public policies and local development, number 0916.
• Sáiz, Patricio & Fernández, Paloma, 2009, "Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)," Working Papers in Economic History, Universidad Autónoma de Madrid (Spain), Department of Economic Analysis (Economic Theory and Economic History), number 2009/01, May.
• John K. Ashton & Andrew D. Pressey, 2009, "The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2007," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2009-02, Dec.
• Marcombes, G. & Sirieix, L. & Contreras, J., 2009, "La experiencia de hacer la cocina," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200905, January-j.
• Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2009, "Costly search and design," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1155, Apr.
• Kalyan Talluri & Fernando Castejon & Begoña Codina & Juan Magaz, 2009, "Proving the performance of a new revenue management system," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1196, Nov, revised Jan 2010.
• Marco Cioppi & Andrea Buratti, 2009, "The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA," Working Papers, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini, number 0907, revised 2009.
• Oleg Korenok & George E. Hoffer & Edward L. Millner, 2009, "Non-Price Determinants of Automotive Demand: Restyling Matters Most," Working Papers, VCU School of Business, Department of Economics, number 0903, Sep.
• Dobran, Ruxandra Diana, 2009, "Techniques And Instruments Of Quality Management Used By The Commercial Banks Worldwide," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", volume 13, issue 1, pages 166-182, March.
• Monika Oleksiak, 2009, "Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods," Working Papers, Department of Applied Econometrics, Warsaw School of Economics, number 34, Mar.
• Frank T Piller & Mitchell M Tseng (ed.), 2009, "Handbook of Research in Mass Customization and Personalization:(In 2 Volumes)," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7378, ISBN: ARRAY(0x6f11ff30).
• Frank Piller & Mitchell Tseng, 2009, "Introduction: Mass Customization Thinking: Moving from Pilot Stage to an Established Business Strategy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Fabrizio Salvador & Manus Johnny Rungtusanatham, 2009, "From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia and Transition Hazard," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Erlend Alfnes & Lars Skjelstad, 2009, "How to Implement a Mass Customization Strategy: Guidelines for Manufacturing Companies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Detlef Schoder & Johannes Putzke & Kai Fischbach, 2009, "Media Market Inertia: A Potential Threat to Success of Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Emmanuel T Kodzi Jr. & Rado Gazo, 2009, "Operationalizing Mass Customization – A Conceptual Model Based on Recent Studies in Furniture Manufacturing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Nicola Morelli & Louise Møller Nielsen, 2009, "Beyond Mass Customization: Exploring the Features of a New Paradigm," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Adam Fletcher, 2009, "Is the Best Product a Unique Product? Exploring Alternatives to Mass Customization with the Online Community of Threadless," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• William Mitchell & Ryan Chin, 2009, "Before Pine and Dell: Mass Customization in Urban Design, Architecture, Linguistics, and Food," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans H. Bauer & Anja Düll & Dennis W. Jeffery, 2009, "Typology of Potential Benefits of Mass Customization Offerings for Customers: An Exploratory Study of the Customer Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Kate Herd & Andy Bardill & Mehmet Karamanoglu, 2009, "The Co-Design Experience: Conceptual Models and Design Tools for Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Aurelie Merle & Jean-Louis Chandon & Elyette Roux, 2009, "Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Michael Giebelhausen & Stephanie Lawson, 2009, "Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Muhammad Aljukhadar, 2009, "E-Customization: Research and Applications from the Cognitive Learning Theory," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Florian Siems & Dominik Walcher, 2009, "Modularity as a Base for Efficient Life Event Cycle Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Luca Petruzzellis & Ernesto Somma, 2009, "Bundling, Mass Customization and Competition under Consumption Uncertainty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Seung Ki Moon & Xiaomeng Chang & Janis Terpenny & Timothy W. Simpson & Soundar R. T. Kumara, 2009, "Towards a Knowledge Support System for Product Family Design," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Kaj A. Jørgensen, 2009, "Product Family Modeling: Working With Multiple Abstraction Levels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Seung Ki Moon & Timothy W. Simpson & Soundar R. T. Kumara, 2009, "Market-Based Strategic Platform Design for a Product Family Using a Bayesian Game," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans Johannesson & Stellan Gedell, 2009, "Knowledge Based Configurable Product Platform Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• René Keller & Claudia M. Eckert & P. John Clarkson, 2009, "Change Prediction for Mass Customized Products: A Product Model View," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Riadh Azouzi & Sophie D'Amours & Robert Beauregard, 2009, "An Agility Reference Model for the Manufacturing Enterprise: The Example of the Furniture Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Erik Oestreich & Tobias Teich, 2009, "Overcoming Configuration Process Complexity of Highly Customizable Components," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ulrich Berger & Sarfraz Ul Haque Minhas & Ralf Kretzschmann & Veronica Vargas, 2009, "Mass Customization of Responsive Automated Assembly Cells," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ashok Kumar & Frank T. Piller, 2009, "A Prioritization Algorithm for Configuration Scheduling in a Mass Customization Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Songlin Chen & Mitchell Tseng, 2009, "Procurement Mechanisms for Customized Products," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Christopher Tuck & Min-Huey Ong & Helen Wagner & Richard Hague, 2009, "Extreme Customization: Rapid Manufacturing Products that Enhance the Consumer," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Christof Stotko & Andy Snow, 2009, "e-Manufacturing – Making Extreme Mass Customization Real by Laser-Sintering," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ed Sells & Sebastien Bailard & Zach Smith & Adrian Bowyer & Vik Olliver, 2009, "RepRap: The Replicating Rapid Prototyper: Maximizing Customizability by Breeding the Means of Production," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marc van der Zande & Sjors Bergmans & Nico Kamperman & Bart van de Vorst, 2009, "Customization of Consumer Goods: First Steps to Fully Customizable Fashionable Ladies' Shoes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Frank Piller & Mitchell Tseng, 2009, "Introduction and Overview," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Michael Haas & Werner H. Kunz, 2009, "How to Master the Challenges of Service Mass Customization – A Persona-Based Approach," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hong Chen & L-F Pau, 2009, "Mass Customization in Wireless Communication Services: Individual Services and Tariffs," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 32, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ikenna S. Uzuegbunam & Satish Nambisan & Manli Chen, 2009, "Unraveling the Service Innovation Dilemma: The Promise of Network Embeddedness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 33, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ximena Hernandez & R. Lahuerta & M. J. Such & J. Navarro & A. López & C. Soler & S. Redondo, 2009, "Emotional Design Techniques in the Personalization of Services," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 34, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans Björkman, 2009, "One Size Fits All, Made-to-Measure, and Bespoke Tailoring: Challenges in Building an Attractive Service Portfolio," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 35, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hermann Klinger & Alexander Benz, 2009, "Mass Customization for Individualized Life-long Learning: Needs, Design, and Implementation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 36, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Andrew Watson, 2009, "A Mass of Customizers: The WordPress Software Ecosystem," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 37, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Susan Ashdown & Emily Calhoun & Lindsay Lyman-Clarke, 2009, "Virtual Fit of Apparel on the Internet: Current Technology and Future Needs," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 38, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Sanchit Tiwari & Suzanne Loker, 2009, "RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 39, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marie-Eve Faust & Serge Carrier, 2009, "Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 40, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Sandy Black & Claudia M Eckert, 2009, "Developing Considerate Design: Meeting Individual Fashion and Clothing Needs Within a Framework of Sustainability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 41, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Jing-Jing Fang & Chia-Hsin Tien, 2009, "Customized Garment Creation with Computer-Aided Design Technology," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 42, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Philip Delamore & Jennifer Bougourd, 2009, "A Case Study in Personalized Digitally Printed Clothing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 43, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen, 2009, "Customizing Building Envelopes: Retrospects and Prospects of Customization in the Building Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 44, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Masa Noguchi & Karim Hadjri, 2009, "Mass Custom Design for Sustainable Housing Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 45, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen & Hasim Altan, 2009, "Customization in Building Design and Construction: A Contribution to Sustainability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 46, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marko Mäkipää & Lea Ahoniemi & Markus Mertanen & Matti Sievänen & Linnea Peltonen & Mikko Ruohonen, 2009, "The State of the Art of Mass Customization Practices in Finnish Technology Industries: Results from a Multiple-Case Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 47, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Torsten Lihra & Urs Buehlmann & Robert Beauregard, 2009, "Opportunities and Challenges of Furniture Manufacturers Implementing Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 48, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Begoña Mateo & Rosa Porcar-Seder & José Salvador Solaz & José David Garrido-Jaén & Juan Carlos Dürsteler & Antonia Giménez & Carmen Prieto, 2009, "Mass Customization in the Ophthalmic Lens Industry: Progressive Addition Lenses for Your Visual Map," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 49, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Richard H. Y. So & John Au & K. L. Leung, 2009, "Towards a Mass-Customized, Full Surround Simulation of Concert-Theater Effects When Listening to Music Presented on a Pair of Earphones," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 50, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Fazleena Bardurdeen & Haritha Metta & Brandon Stump, 2009, "Simulation Models to Demonstrate Mass Customization Strategies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 51, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Philine Warnke & Karl-Heinz Leitner & François Jégou & Wolfram Rhomberg, 2009, "User Innovation and European Manufacturing Industries: Scenarios, Roadmaps and Policy Recommendations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 52, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Salah Hassan & Philippe Duverger, 2009, "Bridging the Innovation Gap: From Leading-Edge Users to Mass Market," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 53, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Peter R. Magnusson & Per Kristensson & Christiane Hipp, 2009, "Ordinary Users and Creativity: Fostering Radical or Incremental Innovation?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 54, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Jouni Similä & Mikko Järvilehto & Kari Leppälä & Harri Haapasalo & Pasi Kuvaja, 2009, "Modeling and Evaluating Open Innovation as Communicative Influence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 55, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Huifang Zhang & Karina Gallardo & Eugene Kupferman, 2009, "Consumers’ Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears," Working Papers, School of Economic Sciences, Washington State University, number 2009-14, Sep.
• Matzke, Christina & Wirth, Benedikt, 2009, "Product Pricing when Demand Follows a Rule of Thumb," Bonn Econ Discussion Papers, University of Bonn, Bonn Graduate School of Economics (BGSE), number 3/2009.
• Inderst, Roman, 2009, "Misselling (financial) products: The limits for internal compliance," IMFS Working Paper Series, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS), number 35.
• Inderst, Roman & Ottaviani, Marco, 2009, "Misselling through agents," IMFS Working Paper Series, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS), number 36.