Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2009

• Gheorghe Savoiu & Gheorghe Cruceru & Constantin Manea, 2009, "The Concept of Structured and Restricted Marketing as a Form of Response to the Current Global Crisis. The Impact of Structured and Restricted Marketing on the Car Market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 33, pages 95-124, (3).
• Catalina Rusu, 2009, "Relationship marketing – o solutie pentru sistemul bancar românesc?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 34, pages 145-166, (4).
• Cláudia Carvalho & Carlos Brito, 2009, "New Forms of Public Service Delivery – are they really valuable?," Working Papers, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE), number 7/2009, Jul.
• Cláudia Carvalho & Carlos Brito, 2009, "Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?," Working Papers, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE), number 8/2009, Jul.
• Erika Hayes James, 2009, "In the wake of the financial crisis: rebuilding the image of the finance industry through trust," Journal of Financial Transformation, Capco Institute, volume 27, pages 37-41.
• Adrian Daniel Gardan & Iuliana Petronela Geangu & Ioana Andriesei & Ecaterina Gica, 2009, "Role Of Marketing In Improving Didactic Activity Quality In Higher Education," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 167-174.
• Gheroghe Pistol, 2009, "The Importance Of Finance And Banking Marketing In The Present Conditions," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 1, pages 183-190.
• Brindusa Covaci & Brindusa Covaci, Alexandru T. Bogdan, Denis L. Diaconescu, Violeta Simion, Dan Tepus, Sorin Chelmu, Doru Gabor Amalia-Geanina Strateanu, 2009, "Internet-Banking in Global Rural Area and Agribusiness Based on Bioeconomy for Sustainable Development of Agrifood Green Power in Forecasting the Periods 2020-2050-2100," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/27, Jun.
• Brindusa Covaci, 2009, "Assisting Finance Decision Through Leasing," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/29, Apr.
• Aurel Ardelean, Aurel Pisoschi, Alexandru T. Bogdan, Valentin Pau Mihai Covaci & Brindusa Covaci, 2009, "The Ethical Dimension of the Romanian Scientific Research for Sustainable Development," Papers, Osterreichish-Rumanischer Akademischer Verein, number 2009/46, Jun.
• Ruxandra Irina POPESCU,, 2009, "Using marketing in Romanian libraries Study case: The Romanian National Library," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1, pages 111-120, June.
• POPESCU Ruxandra Irina, 2009, "Successful brands or key to any company's success," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1 Special, pages 174-179, July.
• URSACESCU Minodora, 2009, "Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1 Special, pages 190-197, July.
• IORDACHE Maria Carmen, 2009, "The importance planning of public relations in tourist organizations’ communication," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2, pages 239-248, December.
• ALEXANDRU Gheorghe, 2009, "Marketing environment of public service organizations," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2 Special, pages 230-234, July.
• Ramin Bashir KHODAPARASTI, 2009, "The Role of Internet in Marketing Strategies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 4, pages 816-825, October.
• Kaveh FATTAHI & Hidetsugu KOBAYASHI, 2009, "New Era, New Criteria for City Imaging," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 4, issue 3(12), pages 63-72, August.
• Liviu Bogdan Vlad, 2009, "Urban aesthetics: emergence and development," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 4, issue 3(12), pages 73-78, August.
• Katja Gelbrich, 2009, "Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 61, issue 1, pages 40-59, January.
• Kenan ÖZDEN & Kutay OKTAY, 2009, "Kırgızistan’da GSM Operatörleri Müşterilerinin Fiyat Algılamalarına Yönelik Bir Araştırma," Sosyoekonomi Journal, Sosyoekonomi Society, issue 2009-2.
• Roland Helm & Sebastian Landschulze, 2009, "Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories," Review of Managerial Science, Springer, volume 3, issue 1, pages 41-73, March, DOI: 10.1007/s11846-009-0024-7.
• Oliver Gürtler, 2009, "On pricing and protection of complementary products," Review of Managerial Science, Springer, volume 3, issue 3, pages 209-223, November, DOI: 10.1007/s11846-009-0032-7.
• Dirk Temme & Lutz Hildebrandt, 2009, "Gruppenvergleiche bei hypothetischen Konstrukten — Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," Schmalenbach Journal of Business Research, Springer, volume 61, issue 2, pages 138-185, March, DOI: 10.1007/BF03372818.
• Benjamin Polak & Andreas Herrmann & Mark Heitmann & Marc Cäsar & Jan Landwehr, 2009, "„Radio oder Schiebedach?“–Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten," Schmalenbach Journal of Business Research, Springer, volume 61, issue 7, pages 783-803, November, DOI: 10.1007/BF03373668.
• Eva Blömeke & Michel Clement, 2009, "Selektives Demarketing — Management von unprofitablen Kunden," Schmalenbach Journal of Business Research, Springer, volume 61, issue 7, pages 804-835, November, DOI: 10.1007/BF03373669.
• Christian Schlereth & Bernd Skiera, 2009, "Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse," Schmalenbach Journal of Business Research, Springer, volume 61, issue 8, pages 838-856, December, DOI: 10.1007/BF03373670.
• Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti, 2009, "An agent-based model of product competition: network structure and coexistence under different information regimes," Openloc Working Papers, Public policies and local development, number 0916.
• Sáiz, Patricio & Fernández, Paloma, 2009, "Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)," Working Papers in Economic History, Universidad Autónoma de Madrid (Spain), Department of Economic Analysis (Economic Theory and Economic History), number 2009/01, May.
• John K. Ashton & Andrew D. Pressey, 2009, "The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2007," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2009-02, Dec.
• Marcombes, G. & Sirieix, L. & Contreras, J., 2009, "La experiencia de hacer la cocina," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200905, January-j.
• Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2009, "Costly search and design," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1155, Apr.
• Kalyan Talluri & Fernando Castejon & Begoña Codina & Juan Magaz, 2009, "Proving the performance of a new revenue management system," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1196, Nov, revised Jan 2010.
• Marco Cioppi & Andrea Buratti, 2009, "The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA," Working Papers, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini, number 0907, revised 2009.
• Oleg Korenok & George E. Hoffer & Edward L. Millner, 2009, "Non-Price Determinants of Automotive Demand: Restyling Matters Most," Working Papers, VCU School of Business, Department of Economics, number 0903, Sep.
• Dobran, Ruxandra Diana, 2009, "Techniques And Instruments Of Quality Management Used By The Commercial Banks Worldwide," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", volume 13, issue 1, pages 166-182, March.
• Monika Oleksiak, 2009, "Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods," Working Papers, Department of Applied Econometrics, Warsaw School of Economics, number 34, Mar.
• Frank T Piller & Mitchell M Tseng (ed.), 2009, "Handbook of Research in Mass Customization and Personalization:(In 2 Volumes)," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7378, ISBN: ARRAY(0x62cf3498), September.
• Frank Piller & Mitchell Tseng, 2009, "Introduction: Mass Customization Thinking: Moving from Pilot Stage to an Established Business Strategy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Fabrizio Salvador & Manus Johnny Rungtusanatham, 2009, "From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia and Transition Hazard," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Erlend Alfnes & Lars Skjelstad, 2009, "How to Implement a Mass Customization Strategy: Guidelines for Manufacturing Companies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Detlef Schoder & Johannes Putzke & Kai Fischbach, 2009, "Media Market Inertia: A Potential Threat to Success of Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Emmanuel T Kodzi Jr. & Rado Gazo, 2009, "Operationalizing Mass Customization – A Conceptual Model Based on Recent Studies in Furniture Manufacturing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Nicola Morelli & Louise Møller Nielsen, 2009, "Beyond Mass Customization: Exploring the Features of a New Paradigm," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Adam Fletcher, 2009, "Is the Best Product a Unique Product? Exploring Alternatives to Mass Customization with the Online Community of Threadless," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• William Mitchell & Ryan Chin, 2009, "Before Pine and Dell: Mass Customization in Urban Design, Architecture, Linguistics, and Food," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans H. Bauer & Anja Düll & Dennis W. Jeffery, 2009, "Typology of Potential Benefits of Mass Customization Offerings for Customers: An Exploratory Study of the Customer Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Kate Herd & Andy Bardill & Mehmet Karamanoglu, 2009, "The Co-Design Experience: Conceptual Models and Design Tools for Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Aurelie Merle & Jean-Louis Chandon & Elyette Roux, 2009, "Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Michael Giebelhausen & Stephanie Lawson, 2009, "Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Muhammad Aljukhadar, 2009, "E-Customization: Research and Applications from the Cognitive Learning Theory," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Florian Siems & Dominik Walcher, 2009, "Modularity as a Base for Efficient Life Event Cycle Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Luca Petruzzellis & Ernesto Somma, 2009, "Bundling, Mass Customization and Competition under Consumption Uncertainty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Seung Ki Moon & Xiaomeng Chang & Janis Terpenny & Timothy W. Simpson & Soundar R. T. Kumara, 2009, "Towards a Knowledge Support System for Product Family Design," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Kaj A. Jørgensen, 2009, "Product Family Modeling: Working With Multiple Abstraction Levels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Seung Ki Moon & Timothy W. Simpson & Soundar R. T. Kumara, 2009, "Market-Based Strategic Platform Design for a Product Family Using a Bayesian Game," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans Johannesson & Stellan Gedell, 2009, "Knowledge Based Configurable Product Platform Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• René Keller & Claudia M. Eckert & P. John Clarkson, 2009, "Change Prediction for Mass Customized Products: A Product Model View," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Riadh Azouzi & Sophie D'Amours & Robert Beauregard, 2009, "An Agility Reference Model for the Manufacturing Enterprise: The Example of the Furniture Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Erik Oestreich & Tobias Teich, 2009, "Overcoming Configuration Process Complexity of Highly Customizable Components," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ulrich Berger & Sarfraz Ul Haque Minhas & Ralf Kretzschmann & Veronica Vargas, 2009, "Mass Customization of Responsive Automated Assembly Cells," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ashok Kumar & Frank T. Piller, 2009, "A Prioritization Algorithm for Configuration Scheduling in a Mass Customization Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Songlin Chen & Mitchell Tseng, 2009, "Procurement Mechanisms for Customized Products," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Christopher Tuck & Min-Huey Ong & Helen Wagner & Richard Hague, 2009, "Extreme Customization: Rapid Manufacturing Products that Enhance the Consumer," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Christof Stotko & Andy Snow, 2009, "e-Manufacturing – Making Extreme Mass Customization Real by Laser-Sintering," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ed Sells & Sebastien Bailard & Zach Smith & Adrian Bowyer & Vik Olliver, 2009, "RepRap: The Replicating Rapid Prototyper: Maximizing Customizability by Breeding the Means of Production," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marc van der Zande & Sjors Bergmans & Nico Kamperman & Bart van de Vorst, 2009, "Customization of Consumer Goods: First Steps to Fully Customizable Fashionable Ladies' Shoes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Frank Piller & Mitchell Tseng, 2009, "Introduction and Overview," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Michael Haas & Werner H. Kunz, 2009, "How to Master the Challenges of Service Mass Customization – A Persona-Based Approach," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hong Chen & L-F Pau, 2009, "Mass Customization in Wireless Communication Services: Individual Services and Tariffs," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 32, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ikenna S. Uzuegbunam & Satish Nambisan & Manli Chen, 2009, "Unraveling the Service Innovation Dilemma: The Promise of Network Embeddedness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 33, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Ximena Hernandez & R. Lahuerta & M. J. Such & J. Navarro & A. López & C. Soler & S. Redondo, 2009, "Emotional Design Techniques in the Personalization of Services," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 34, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hans Björkman, 2009, "One Size Fits All, Made-to-Measure, and Bespoke Tailoring: Challenges in Building an Attractive Service Portfolio," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 35, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Hermann Klinger & Alexander Benz, 2009, "Mass Customization for Individualized Life-long Learning: Needs, Design, and Implementation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 36, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Andrew Watson, 2009, "A Mass of Customizers: The WordPress Software Ecosystem," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 37, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Susan Ashdown & Emily Calhoun & Lindsay Lyman-Clarke, 2009, "Virtual Fit of Apparel on the Internet: Current Technology and Future Needs," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 38, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Sanchit Tiwari & Suzanne Loker, 2009, "RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 39, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marie-Eve Faust & Serge Carrier, 2009, "Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 40, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Sandy Black & Claudia M Eckert, 2009, "Developing Considerate Design: Meeting Individual Fashion and Clothing Needs Within a Framework of Sustainability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 41, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Jing-Jing Fang & Chia-Hsin Tien, 2009, "Customized Garment Creation with Computer-Aided Design Technology," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 42, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Philip Delamore & Jennifer Bougourd, 2009, "A Case Study in Personalized Digitally Printed Clothing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 43, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen, 2009, "Customizing Building Envelopes: Retrospects and Prospects of Customization in the Building Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 44, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Masa Noguchi & Karim Hadjri, 2009, "Mass Custom Design for Sustainable Housing Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 45, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen & Hasim Altan, 2009, "Customization in Building Design and Construction: A Contribution to Sustainability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 46, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Marko Mäkipää & Lea Ahoniemi & Markus Mertanen & Matti Sievänen & Linnea Peltonen & Mikko Ruohonen, 2009, "The State of the Art of Mass Customization Practices in Finnish Technology Industries: Results from a Multiple-Case Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 47, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Torsten Lihra & Urs Buehlmann & Robert Beauregard, 2009, "Opportunities and Challenges of Furniture Manufacturers Implementing Mass Customization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 48, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Begoña Mateo & Rosa Porcar-Seder & José Salvador Solaz & José David Garrido-Jaén & Juan Carlos Dürsteler & Antonia Giménez & Carmen Prieto, 2009, "Mass Customization in the Ophthalmic Lens Industry: Progressive Addition Lenses for Your Visual Map," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 49, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Richard H. Y. So & John Au & K. L. Leung, 2009, "Towards a Mass-Customized, Full Surround Simulation of Concert-Theater Effects When Listening to Music Presented on a Pair of Earphones," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 50, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Fazleena Bardurdeen & Haritha Metta & Brandon Stump, 2009, "Simulation Models to Demonstrate Mass Customization Strategies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 51, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Philine Warnke & Karl-Heinz Leitner & François Jégou & Wolfram Rhomberg, 2009, "User Innovation and European Manufacturing Industries: Scenarios, Roadmaps and Policy Recommendations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 52, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Salah Hassan & Philippe Duverger, 2009, "Bridging the Innovation Gap: From Leading-Edge Users to Mass Market," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 53, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Peter R. Magnusson & Per Kristensson & Christiane Hipp, 2009, "Ordinary Users and Creativity: Fostering Radical or Incremental Innovation?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 54, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Jouni Similä & Mikko Järvilehto & Kari Leppälä & Harri Haapasalo & Pasi Kuvaja, 2009, "Modeling and Evaluating Open Innovation as Communicative Influence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 55, in: Frank T Piller & Mitchell M Tseng, "Handbook of Research in Mass Customization and Personalization (In 2 Volumes)".
• Huifang Zhang & Karina Gallardo & Eugene Kupferman, 2009, "Consumers’ Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears," Working Papers, School of Economic Sciences, Washington State University, number 2009-14, Sep.
• Matzke, Christina & Wirth, Benedikt, 2009, "Product Pricing when Demand Follows a Rule of Thumb," Bonn Econ Discussion Papers, University of Bonn, Bonn Graduate School of Economics (BGSE), number 3/2009.
• Inderst, Roman, 2009, "Misselling (financial) products: The limits for internal compliance," IMFS Working Paper Series, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS), number 35.
• Inderst, Roman & Ottaviani, Marco, 2009, "Misselling through agents," IMFS Working Paper Series, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS), number 36.

2008

• Ciochina, Iuliana & Iordache, Carmen & Panoiu, Laura & Decuseara, Razvan, 2008, "The notion of “SERVICES” in modern economy," MPRA Paper, University Library of Munich, Germany, number 6810, Jan.
• Balboni, Bernardo, 2008, "Perceived corporate credibility as the emergent property of corporate reputation’s transmission process," MPRA Paper, University Library of Munich, Germany, number 7944, Jan.
• Khim Yong, Goh & Kai-Lung, Hui & I.P.L., Png, 2008, "Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry," MPRA Paper, University Library of Munich, Germany, number 8225, Apr.
• Ching, Andrew & Hayashi, Fumiko, 2008, "Payment Card Rewards Programs and Consumer Payment Choice," MPRA Paper, University Library of Munich, Germany, number 8458, Apr.
• Bohumír Štědroň & Václav Malý, 2008, "Marketing and RFID," Ekonomika a Management, Prague University of Economics and Business, volume 2008, issue 2.
• Oana - Antonia Colibasanu, 2008, "Between Intelligence and Espionage in the Contemporary Business Environment," Ekonomika a Management, Prague University of Economics and Business, volume 2008, issue 4.
• Alan B. Krueger, 2008, "What Makes a Homegrown Terrorist? Human Capital and Participation in Domestic Islamic Terrorist Groups in the U.S.A," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 1094, Sep.
• Paolo Sckokai & Claudio Soregaroli, 2008, "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, volume 87, issue 2, pages 27-47.
• Claus Steinle & Bernd Eggers & Friedel Ahlers, 2008, "Change Management – Wandlungsprozesse erfolgreich planen und umsetzen," Books, Rainer Hampp Verlag, number 9783866181977, edition 1.
• Dominic Hofstetter, 2008, "Solution-Focused Selling," Books, Rainer Hampp Verlag, number 9783866182318, edition 1.
• Stefano Giudice, 2008, "Il marketing nella gestione di uno stadio moderno," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, volume 4, issue 2, pages 37-65, Agosto.
• Mario Nicoliello, 2008, "Reddito e capitale nelle società di calcio: la massima serie italiana 1998-2007," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, volume 4, issue 2, pages 67-94, Agosto.
• Mihai Calciu & Dan Somnea, 2008, "New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 27, pages 203-256, January.
• Mihaela Gabriela Belu, 2008, "Logistica - factor de competitivitate," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 28, pages 197-209, (2).
• Dainora Grundey, 2008, "Experiental Marketing vs. Traditional Marketing: Creating Rational and Emotional Liaisons with Consumers," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 29, pages 133-151, (3).
• Bogdan Cernat-Gruici, 2008, "The Way to Victory-Using Military Strategies in Business Situations," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 11, issue 29, pages 99-115, (3).
• Jamie Anderson & Martin Kupp, 2008, "Zopa.com — innovation in the u.K. financial services industry," Journal of Financial Transformation, Capco Institute, volume 23, pages 51-59.
• Joan Calzada & Tommaso M. Valletti, 2011, "Intertemporal Movie Distribution: Versioning when customers can buy both versions," CEIS Research Paper, Tor Vergata University, CEIS, number 198, Jun, revised 20 Jun 2011.
• Kamal Raj Dhungel, 2008, "Regional Energy Trade in South Asia," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, volume 9, issue 1, pages 173-193, June, DOI: 10.1177/139156140700900108.
• Peter S. H. Leeflang, 2008, "Modeling Competitive Reaction Effects," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 322-358, October.
• Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang, 2008, "Co-branding: The Stae of the Art," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 359-377, October.
• Yasemin Boztuğ & Lutz Hildebrandt, 2008, "Modeling Joint Purchases with a Multivariate MNL Approach," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 400-422, October.
• Pilar Rojas Gaviria, 2008, "Consumers and their transformation tales," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 08-039.RS, Dec.
• Marnik G. Dekimpe & Philip Hans Franses & Dominique M. Hanssens & Prasad A. Naik, 2008, "Time-Series Models in Marketing," International Series in Operations Research & Management Science, Springer, chapter 0, in: Berend Wierenga, "Handbook of Marketing Decision Models", DOI: 10.1007/978-0-387-78213-3_11.
• Ruth Stock-Homburg, 2008, "Die Rolle des marktorientierten Personalmanagements im Rahmen der Umsetzung marktorientierter Strategien: Eine empirische Untersuchung," Schmalenbach Journal of Business Research, Springer, volume 60, issue 2, pages 124-152, March, DOI: 10.1007/BF03371731.
• Heribert Gierl & Tina Großmann, 2008, "Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter," Schmalenbach Journal of Business Research, Springer, volume 60, issue 4, pages 355-384, June, DOI: 10.1007/BF03372798.
• Stefan Hoffmann & Stefan Müller, 2008, "Intention postgradualer Bindung: Warum Studenten der Wirtschaftswissenschaften nach dem Examen dem Alumniverein beitreten wollen," Schmalenbach Journal of Business Research, Springer, volume 60, issue 6, pages 570-600, September, DOI: 10.1007/BF03372806.
• Christian Homburg & Martin Artz & Jan Wieseke & Bernhard Schenkel, 2008, "Gestaltung und Erfolgsauswirkungen der Absatzplanung: Eine branchenübergreifende empirische Analyse," Schmalenbach Journal of Business Research, Springer, volume 60, issue 7, pages 634-670, November, DOI: 10.1007/BF03372809.
• Michel Clement & Anke Hille & Bernd Lucke & Christina Schmidt-Stölting & Frank Sambeth, 2008, "Der Einfluss von Rankings auf den Absatz — Eine empirische Analyse der Wirkung von Bestsellerlisten und Rangpositionen auf den Erfolg von Büchern," Schmalenbach Journal of Business Research, Springer, volume 60, issue 8, pages 746-777, December, DOI: 10.1007/BF03372813.
• Dmitry Shapiro & Xianwen Shi, 2008, "Market Segmentation: The Role of Opaque Travel Agencies," Working Papers, University of Toronto, Department of Economics, number tecipa-310, Feb.
• Tuomo K‰ssi, 2008, "The Changing Impact of Product Design for a Company," Working Papers, Tallinn School of Economics and Business Administration, Tallinn University of Technology, number 174.
• Walter Miguel Costa & Inés Küster, 2008, "Relationship selling-application in household appliances retail stores in Santa Fe, Argentina," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, volume 33, issue 25, pages 131-159, january-j.
• Sirieix, L. & Salançon, A. & Rodriguez, C., 2008, "Consumer Perception of Vegetables Resulting From Conventional Field or Greenhouse Agricultural Methods," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200807.
• Athreye, Suma & Kale, Dinar & Ramani, Shyama V., 2008, "Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector," MERIT Working Papers, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT), number 2008-041.
• Sergi Jiménez-Martín & Antonio Ladrón de Guevara, 2008, "Hybrid consumption paths in the attribute space: A model and application with scanner data," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1071, Feb.
• Jan van der Borg, 2008, "Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2008_04.
• Dobran, Ruxandra Diana, 2008, "Integrarea Managementului Calităţii, Creativităţii Şi Inovaţiei În Sistemul Bancar Românesc," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", volume 12, issue 4, pages 143-155, December.
• Annamaria Sorato & Bruno Viscolani, 2008, "Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 176, Nov.
• Ramu Govindasamy & Benjamin Onyango & William K. Hallman & Ho-Min Jang & Venkata Puduri, 2008, "Public approval of plant and animal biotechnology in South Korea: an ordered probit analysis," Agribusiness, John Wiley & Sons, Ltd., volume 24, issue 1, pages 102-118, DOI: 10.1002/agr.20149.
• Akira Ishikawa & Atsushi Tsujimoto (ed.), 2008, "Creative Marketing for New Product and New Business Development," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 6622, ISBN: ARRAY(0x60785290), September.
• Akira IshikawaAtsushi Tsujimoto, 2008, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Junpei Nakagawa, 2008, "Strategic Planning and R&D Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Hiromichi Yasuoka, 2008, "R&D Project Planning, Selection, and Evaluation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Tetsuro Saisho, 2008, "The New Systematization and Assetization of Information," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Akira Ishikawa, 2008, "How to Advance R&D, New Product Development, and New Business Development: Requirements That Should Be Taken into Consideration Towards These Ends," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Hideto Maeda, 2008, "The Role of Information Search in the Development of "Karada Meguri Cha™" (Body Circulation Tea Based on Traditional Chinese Medicine)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Yoshisuke Yamakawa, 2008, "Development of the "Oshiete! Kaden" ("Tell Me! Consumer Electronics") Website — Recommending Merchandises Through the Deployment of a Web Recommendation Engine," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Akihito Sudo, 2008, "Robot Development Case Examples — The Intelligential and Functional Approaches," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Atsushi Tsujimoto, 2008, "The Role of Communication and Management Inside and Outside Business Organizations When Manufacturing Accidents Occur — Case Examples of Carbon Monoxide Poisoning Accidents Committed by Company M and Company P," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Akira Ishikawa & Atsushi Tsujimoto, "Creative Marketing For New Product And New Business Development".
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008, "Asymmetric Price Adjustment in the Small," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 55, issue 4, pages 728-737.
• Wrede, Florian, 2008, "Qualitätsmanagement: Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 02/2008.
• Temme, Dirk & Hildebrandt, Lutz, 2008, "Gruppenvergleiche bei hypothetischen Konstrukten: Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-042.
• Hildebrandt, Lutz & Kalweit, Lea, 2008, "Measuring changes in preferences and perception due to the entry of a new brand with choice data," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-057.
• Dannewald, Till & Hildebrandt, Lutz, 2008, "A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2008-070.
• Emir Kamenica, 2008, "Contextual Inference in Markets: On the Informational Content of Product Lines," American Economic Review, American Economic Association, volume 98, issue 5, pages 2127-2149, December, DOI: 10.1257/aer.98.5.2127.
• Alexandru Nedelea, 2008, "Ethical Responsibility Of Firm’S Marketing Activity," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 23, pages 103-106, February.
• Ileana Raducanu, 2008, "The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 23, pages 161-167, February.
• Silvia Muhcina & Veronica Popovici, 2008, "Logistics and Supply Chain Management in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 122-132, June.
• Monica Aureliana Petcu & Iulia David Sobolevschi, 2008, "Distribution- the synergetic process in establishing the value," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 133-142, June.
• Simona Dordea & Liliana Nicodim, 2008, "Actualities in logistics and transport," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 157-165, June.
• Mihaela Cornelia Prejmerean & Simona Vasilache, 2008, "A LSCM approach to the Romanian pharmaceuticals market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 166-176, June.
• Carmen Balan, 2008, "The effects of the lack of coordination within the supply chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 24, pages 26-40, June.
• Camarena-Gomez, Dena M. & Sanjuan, Ana Isabel, 2008, "Una aplicación de la escala de fobia a los alimentos nuevos. El caso de los alimentos étnicos," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 8, issue 02, pages 1-12, DOI: 10.22004/ag.econ.57235.
• Sckokai, Paolo & Soregaroli, Claudio, 2008, "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), volume 87, issue 2, DOI: 10.22004/ag.econ.188539.
• Lillywhite, Jay M. & Simonsen, J., 2008, "Understanding Factors That Influence Breeders to Sell Bulls at Performance Tests," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 40, issue 3, pages 1-13, December, DOI: 10.22004/ag.econ.47264.
• Funk, Samuel M. & Zook, James E. & Featherstone, Allen M., 2008, "Chicago Board of Trade Ethanol Contract Efficiency," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas, Southern Agricultural Economics Association, number 6811, DOI: 10.22004/ag.econ.6811.
• Cuthbert, Ronald, 2008, "Strategic Planning - Niche Marketing in the Agriculture Industry," Consumer and Market Demand Network Papers, University of Alberta, Department of Resource Economics and Environmental Sociology, number 6840, DOI: 10.22004/ag.econ.6840.
• Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU, 2008, "Aspects concerning the elaboration of the questionnaires used in the marketing research," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 36, pages 530-535, may.
• Ramona GRUESCU & Roxana NANU & Danut Tiberius EPURE, 2008, "The romanian tourism industry in the enlarged community," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 36, pages 694-702, may.
• Mihai VARZARU, 2008, "The Politics and Remunerations’ Mix," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1191-1196, May.
• Sorina-Raula GIRBOVEANU, 2008, "Direct Marketing Product-Market Strategies," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1284-1293, May.
• Daniel GHERASIM & Adrian GHERASIM, 2008, "Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1357-1362, May.
• Elisabeta Andreea BUDACIA, 2008, "Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1466-1474, May.
• Florin Radu Pintea & Janetta Sîrbu & Boris Samochis, 2008, "The Image Of Company, Essential Factor In Developing The Market Strategies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-21.
• Raluca Mihalcea & Iacob Cătoiu, 2008, "Consumer Identity And Implications For The Brand," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-50.
• Virgil Balaure & Călin VegheÅŸ, 2008, "Nation Brands And Tourist Destinations - An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-51.
• Filimon StremÅ£an & Andreea Muntean, 2008, "Measuring Quality Of The Services Provided By The Commercial Web Sites," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-53.
• Arcadie Hinescu & Ionela Gavrila-Paven, 2008, "New Methodologies And Tendencies In Qualitative Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-54.
• Sorin Prada, 2008, "Changes And Entails On Romanian Retail Market," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-55.
• Ruxandra Radoviciu & Iulia Iuga, 2008, "Keeping And Encouraging New Business," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-57.
• Iuliana Cenar, 2008, "Solutions For Test Of Suprem Penetration Ability Of Competitors On International Markets," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-58.
• Adriana Ionescu, 2008, "From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-62.
• Ruxandra Radoviciu, 2008, "Planning A Strategy For Keeping The Customers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-63.
• Hakan Yilmaz & Medet Yolal, 2008, "Movie Tourism: The Role Ofmovies In Destination Marketing," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 1, pages 175-192, June.
• Nuray Girginer & Arzum E.Celik & Nurullah Uckun, 2008, "The Attitudes Towards Creditcard Usage: The Case Ofeskisehir Osmangazi Universityeconomic And Administrative Sciences Facultystudents," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 1, pages 193-208, June.
• Fikret Cankaya & Zuhal Cilingir, 2008, "Acost-Benefit Approach In Developmentofservice Loyalty- An Application In The Banking Sector," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 1, pages 25-46, June.
• Tulin Ural, 2008, "Value-Based Pricing: Productpricing According To Customer Value Perception," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 1-16, December.
• Hakan Celik & Bulent Basaran, 2008, "Perceived Electronic Service Qualitybyindividual Customers," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 129-152, December.
• Abdullah Okumus & Adnan Duygun, 2008, "Service Qualitymeasurementon Education Services Marketing And Relationshipbetween Perceived Service Qualityand Studentsatisfaction," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 17-38, December.
• Berna Ustun & Osman Tutal, 2008, "Studying The Influence Ofchanges In Consumption Habits On Shopping Malls: Eskisehir Case," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 259-281, December.
• Erkan Ozdemir & Tuncer Tokol, 2008, "Marketing Strategies For Women Consumers," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 57-80, December.
• KIYGI CALLI, Meltem & WEVERBERGH, Marcel & FRANSES, Philip Hans, 2008, "Modeling the effectiveness of hourly direct-response radio commercials," Working Papers, University of Antwerp, Faculty of Business and Economics, number 2008005, Apr.