Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2020

• Ting-Hsiang Tseng, 2020, "The Impact Of Consumer Need For Uniqueness On Country Of Origin Effects," Global Journal of Business Research, The Institute for Business and Finance Research, volume 14, issue 1, pages 29-37.
• Thi Le Ha Nguyen & Keisuke Nagase, 2020, "Total Quality Management: A Mediating Factor In The Relationship Between Customer Expectations And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 13, issue 1, pages 1-13.
• Mary Beth McCabe & Richard Weaver, 2020, "A Two-Level Evaluation Of Mobile Travel Websites Using The Visitor Experience And The Brand Presentation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 13, issue 1, pages 23-34.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Tania Alexandra De Leon Padilla, 2020, "#9m Business Solidarity In Favor Of Women As An Action Of Social Responsibility #9m La Solidaridad Empresarial A Favor De Las Mujeres Como Accion De Responsabilidad Social," Revista Global de Negocios, The Institute for Business and Finance Research, volume 8, issue 2, pages 1-10.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Ivone Carolina Gonzalez Gaona, 2020, "Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 13, issue 1, pages 51-62.
• David Cabral Olmos & Elisa Gonzalez de Mojica & Jesus Salvador Vivanco Florido, 2020, "The Use Of E-Marketing And Its Relation To The Success Of Micro, Small And Medium-Sized Enterprises, In The Textile Sector Of Aguascalientes: An Analysis From A Gender Perspective El Uso Del E-Marketing Y Su Relacion Con El Exito De Las Micro, Pequen," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 13, issue 2, pages 1-14.
• Imran Mehboob Shaikh & Kamaruzaman Noordin, 2020, "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 6, issue 2, pages 403-418, May, DOI: https://doi.org/10.21098/jimf.v6i2..
• Muh. Rudi Nugroho & Ahmad Syakir Kurnia & Abdul Qoyum & Fitrotul Fardila, 2020, "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 6, issue 2, pages 419-438, May, DOI: https://doi.org/10.21098/jimf.v6i2..
• Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2020, "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," Management Science, INFORMS, volume 66, issue 11, pages 4958-4979, November, DOI: 10.1287/mnsc.2019.3455.
• Matthew G. Reyes (ed.), 2020, "Consumer Behavior and Marketing," Books, IntechOpen, number 6140, ISBN: ARRAY(0x87a94620), January-J, DOI: 10.5772/intechopen.77647.
• Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), 2020, "Modern Perspectives in Business Applications," Books, IntechOpen, number 6303, ISBN: ARRAY(0x86d2da60), January-J, DOI: 10.5772/intechopen.82778.
• Danil Dintsis (ed.), 2020, "Customer Relationship Management and IT," Books, IntechOpen, number 6353, ISBN: ARRAY(0x866fa180), January-J, DOI: 10.5772/intechopen.77542.
• Umut Ayman & Anil Kemal Kaya (ed.), 2020, "Promotion and Marketing Communications," Books, IntechOpen, number 6408, ISBN: ARRAY(0x879b9c88), January-J, DOI: 10.5772/intechopen.83011.
• Leslier Valenzuela-Fernandez & Francisco Javier Villegas Pinuer, 2020, "Empowerment of the Sales Forces in 2000s," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.83538.
• Abigail Chivandi & Michael Olorunjuwon Samuel & Mammo Muchie, 2020, "Social Media, Consumer Behavior, and Service Marketing," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.85406.
• Farruh Kushnazarov, 2020, "Consumer Life Cycle and Profiling: A Data Mining Perspective," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.85407.
• Leslier Valenzuela-Fernandez & Natacha Penaloza, 2020, "Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.86061.
• Urska Starc Peceny & Vesna Kuralt & Jurij Urbancic & Simon Mokorel & Tomi Ilijas, 2020, "Tourism 4.0: Challenges in Marketing a Paradigm Shift," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.84762.
• Hesham Dinana, 2020, "Insight-Driven Sales Management," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.84806.
• Alireza Ziaei-Bideh & Mahsa Namakshenas-Jahromi, 2020, "Profiling Green Consumers with Data Mining," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.83373.
• Umut Ayman & Anil Kemal Kaya & Ipek Halim, 2020, "Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.85008.
• Zul Ariff Abdul Latiff, 2020, "Lifestyle Demographic and Food Label Consumption," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.86022.
• Marlene Paula Castro Amorim & Mario Rodrigues, 2020, "Building on eWOM to Understand Service Quality in Hotel Services," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.85403.
• Nazri Nordin & Mohamed Azmi Ahmad Hassali, 2020, "STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.86021.
• Rini Astuti & M. Misbahul Amri, 2020, "Kelangenan Cars in Javanese Culture," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.84286.
• Chihiro Shimizu & Takeshi So, 2020, "Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.86163.
• Matthew Dingee, 2020, "Unpacking the Digital Consumer Mindset," Chapters, IntechOpen, in: Matthew G. Reyes, "Consumer Behavior and Marketing", DOI: 10.5772/intechopen.88567.
• Zulkaif Ahmed Saqib & Khubaib Ahmed Saqib & Jane Oh Jin, 2020, "Role of Visibility in Supply Chain Management," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.87202.
• Syed Abdul Rehman Khan, 2020, "Introductory Chapter: Purchasing and Supply Management," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.85380.
• Rouxelle De Villiers & Pornchanoke Tipgomut & Drew Franklin, 2020, "International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89988.
• Aykut Ekiyor & Fatih Altan, 2020, "Marketing Communication and Promotion in Health Services," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.91656.
• Sumitro Sarkum, 2020, "Dissecting Changes in Consumer Characteristics through Psychographics," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89635.
• David Newlands & Fawaz Baddar Al Hussan, 2020, "Sourcing and Manufacturing in the Market Region," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.87073.
• Ilko Getov & Stefan Balkanski, 2020, "E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89249.
• Carlos Gonzalo-Penela & Noelia Jimenez-Asenjo & Diana A. Filipescu, 2020, "Cheers in UK: How Visible Are Spanish Sparkling Wines on Google.co.uk?," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89541.
• Umut Ayman & Anil Kemal Kaya, 2020, "Repositioning of PR Field in Developing Countries," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89980.
• Titus Chukwuemezie Chukwuemezie Okeke, 2020, "Customer Satisfaction with Online Retail Transactions," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.89181.
• Arooj Rashid, 2020, "The Media Effect: Implications for Manifesting Maintainable Body Image in the Context of Global Fashion Industry," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89239.
• Frantisek Pollak & Peter Dorcak & Peter Markovic, 2020, "Reputation Management," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.89282.
• Christoph Weiss & Johannes Keckeis & Manfred Kofler, 2020, "Qualitative Analysis of Different CRM Evaluation Models," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.89776.
• Ahmad Rafiki, 2020, "Customer Relationship Management Practices in Islamic Banks," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.89225.
• Joan Alcudia Morales & Marina Romeo, 2020, "Values and e-Consumer Behavior," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.88926.
• Bhanu Prakash Nunna, 2020, "A New Paradigm in Customer Relationship Management," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.90389.
• Nageswaran Vaidyanathan, 2020, "Augmented Reality in Retail: A Saks Fifth Avenue Case Study: Technology Implications to Utilitarian, Aesthetic and Enjoyment Values," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.89628.
• Chandan Kumar Mishra, 2020, "Digital Marketing: Scope Opportunities and Challenges," Chapters, IntechOpen, in: Umut Ayman & Anil Kemal Kaya, "Promotion and Marketing Communications", DOI: 10.5772/intechopen.92329.
• Selay Ilgaz Sumer, 2020, "Prologue: Marketing in the Modern Age," Chapters, IntechOpen, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer, "Modern Perspectives in Business Applications", DOI: 10.5772/intechopen.90702.
• Danil Dintsis, 2020, "Introductory Chapter: Customer Satisfaction Alignment with "On the Edge" IT Tools," Chapters, IntechOpen, in: Danil Dintsis, "Customer Relationship Management and IT", DOI: 10.5772/intechopen.91200.
• Pugatch, Todd & Wilson, Nicholas, 2020, "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," IZA Discussion Papers, IZA Network @ LISER, number 13732, Sep.
• Dung Phuong Hoang and Thong Huy Vu, 2020, "Debit Card Usage as a Rational Choice: The Moderating Effect of Cash Habit," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, volume 45, issue 1, pages 159-183, March.
• Bajram ÒªUPI & ShemsiMORINA, 2020, "The Influential Power And The Importance Of Music In Advertising And Marketing," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 1, pages 17-28, January, DOI: 10.15637/jlecon.7.002.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020, "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 2, pages .135-150, April, DOI: 10.15637/jlecon.7.009.
• Jikhan Jeong, 2020, "Identifying Consumer Preferences from User- and Crowd-Generated Digital Footprints on Amazon.com by Leveraging Machine Learning and Natural Language Processing," 2020 Papers, Job Market Papers, number pje208, Nov.
• Han Yuan, 2020, "Competing for Time: A Study of Mobile Applications," 2020 Papers, Job Market Papers, number pyu309, Sep.
• Anak Agung Ngurah Gede Sadiartha, 2020, "Personal Sales, Brand Image, Mouth Words On Decisions To Buy Honda Brand Spare Parts," Junior Scientific Researcher, SC Research Publishing SRL, volume 6, issue 1, pages 92-101, May.
• Franz Hackl & Rudolf Winter-Ebmer, 2020, "Customer reactions to a webshop’s service quality," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, volume 47, issue 4, pages 699-731, November, DOI: 10.1007/s10663-019-09453-6.
• Paweł Kossecki & Stefan Kossecki, 2020, "Application of Multivariate Statistical Analysis for Valuation of Copyrights in the Hotel Industry," International Advances in Economic Research, Springer;International Atlantic Economic Society, volume 26, issue 1, pages 103-117, February, DOI: 10.1007/s11294-020-09773-5.
• Maxim Sinitsyn, 2020, "Evaluating horizontal mergers in the presence of price promotions," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 1, pages 39-60, March, DOI: 10.1007/s11129-019-09213-7.
• Aditya Jain & Sanjog Misra & Nils Rudi, 2020, "The Effect of Sales Assistance on Purchase Decisions: An analysis using retail video data," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 3, pages 273-303, September, DOI: 10.1007/s11129-020-09223-w.
• Max J. Pachali & Peter Kurz & Thomas Otter, 2020, "How to generalize from a hierarchical model?," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 4, pages 343-380, December, DOI: 10.1007/s11129-020-09226-7.
• Pinar Yildirim & Yanhao Wei & Christophe Bulte & Joy Lu, 2020, "Social network design for inducing effort," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 4, pages 381-417, December, DOI: 10.1007/s11129-020-09227-6.
• Hyowon Kim & Dong Soo Kim & Greg M. Allenby, 2020, "Benefit Formation and Enhancement," Quantitative Marketing and Economics (QME), Springer, volume 18, issue 4, pages 419-468, December, DOI: 10.1007/s11129-020-09228-5.
• Fernando Antonio Monteiro Christoph D’Andrea, 2020, "Strategic marketing & Austrian economics: The foundations of resource-advantage theory," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, volume 33, issue 4, pages 481-501, December, DOI: 10.1007/s11138-019-00472-x.
• Oksana Loginova & Niladri B. Syam, 2020, "Sourcing Co-Created Products: Should Your Suppliers Collaborate on Cost Reductions?," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 56, issue 2, pages 329-355, March, DOI: 10.1007/s11151-019-09700-x.
• Timothy J. Richards & Gordon J. Klein & Celine Bonnet & Zohra Bouamra-Mechemache, 2020, "Strategic Obfuscation and Retail Pricing," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 57, issue 4, pages 859-889, December, DOI: 10.1007/s11151-019-09744-z.
• Satoshi Nakano & Ryo Kato & Makito Takeuchi & Takahiro Hoshino, 2020, "Efficiency and resistance to extinction of lottery-based incentives in human: Survey response behavior in 12-week real-world field experiment," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2020-020, Nov.
• Magdalena Kachniewska, 2020, "Boundary conditions for the implementation of smart management systems in tourist destinations," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 6, issue 4, pages 35-50.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020, "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, volume 10, issue 1, pages 23-34, January.
• Kai Dominik Renchen, 2020, "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 6, issue 2, pages 138-153, DOI: 10.11118/ejobsat.2020.009.
• Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020, "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers, University of Milano-Bicocca, Department of Economics, number 442, May, revised May 2020.
• Shcherban M., 2020, "Comparative Analysis Of Promotion Tools On The Internet," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Romadanova Y., 2020, "Internet Marketing As A Tool To Ensure The Competitive Advantage Of A Construction Company," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Barabanova A., 2020, "Theoretical Aspects Of Developing A Marketing Strategy For Small Businesses In B2b Sector," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Balandina Diana, 2020, "Measuring Poverty In The Russian Federation: Approaches And Prospects," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 4, December.
• Burtseva Valentina, 2021, "Regional Tax Policy In The Russian Federation," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, March.
• Koshkin Andrey, 2021, "The Economic Aspect Of Russian Federalism: Inter-Budget Transfers At The Beginning Of The Covid-19 Pandemic," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 1, March.
• Lavreeva E., 2020, "Application Of Internet Marketing Tools For The Promotion Of Small Enterprises In The Conditions Of Digitalization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Rudkovskaya I., 2020, "Organization Of Development Of Marketing Plans," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Filippova A., 2020, "Transformation Of Marketing Activities Of Small And Medium-Sized Enterprises In The Conditions Of The Digital Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 3, November.
• Aliaskarova Z. A. & Doroshko A. S., 2020, "Pr Technologies And Anti-Advertising In The Political Process: Ukranian Television'S Religious Discourse Research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, May.
• Zaitceva A.S., 2020, "Restaurant Business: Retention Of Consumers During The Coronavirus Period," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, May.
• Markin I.M. & Stukalova A.A., 2020, "Netnographic Analysis Of Client Experience Of Users Of Railway Stations In Moscow," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 2, May.
• Anthony Koschmann & Yi Qian, 2020, "Assessing the Quality of Illegal Copies and its Impact on Revenues and Distribution," NBER Working Papers, National Bureau of Economic Research, Inc, number 27649, Aug.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27684, Aug.
• Hveckovics, N., 2020, "Return on brand indicator as one of branding efficiency evaluation tools," Journal of the New Economic Association, New Economic Association, volume 45, issue 1, pages 132-150, DOI: 10.31737/2221-2264-2020-45-1-5.
• Dinka Zlateva, 2020, "Digital Transformation Of Marketing Communications," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 17, issue 1, pages 171-181.
• Dinka Zlateva, 2020, "Some Aspects Of Storytelling As A Part Of Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 17, issue 2, pages 117-123.
• Ron Berman & Xudong Zheng, 2020, "Marketing with Shallow and Prudent Influencers," Working Papers, NET Institute, number 20-06, Sep.
• Vasylchenko Lidiya, 2020, "Analysis of consumer behavior formation models under the influence of marketing communication environment of the enterprise," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 1, issue 4(51), pages 41-44.
• Valeri GAGAUZ, 2020, "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Tan, Yee Heng & Reddy, Srinivas K., 2020, "Crowdfunding Platforms: Ecosystem and Evolution," Foundations and Trends(R) in Marketing, now publishers, volume 14, issue 2, pages 53-172, July, DOI: 10.1561/1700000061.
• Chung, Doug J. & Kim, Byungyeon & Syam, Niladri B., 2020, "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?," Foundations and Trends(R) in Marketing, now publishers, volume 11, issue 1, pages 1-52, June, DOI: 10.1561/1700000063.
• Calder, Bobby J., 2020, "Brands: An Integrated Marketing, Finance, and Societal Perspective," Foundations and Trends(R) in Marketing, now publishers, volume 14, issue 4, pages 237-316, November, DOI: 10.1561/1700000064.
• Brei, Vinicius Andrade, 2020, "Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments," Foundations and Trends(R) in Marketing, now publishers, volume 14, issue 3, pages 173-236, August, DOI: 10.1561/1700000065.
• Luiela Magdalena Csorba, 2020, "Drugs Consumer Protection – a Socio- Economic Point of View Regarding Drugs Safety," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 262-282, June.
• Rosita Widjojo, 2020, "The Development of Digital Payment Systems in Indonesia: a Review of Go-Pay and Ovo E-Wallets," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 384-395, September.
• Georgi Kozhuharov, 2020, "Risk Management System in the Marketing of the Organization in the Conditions of Internationalization," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 63-77, December, DOI: 10.37075/YB.2020.2.04.
• Alexander Christov, 2020, "Efficiency in Marketing Communications – Overview and Distinctions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 140-148, September.
• Krasimir Marinov, 2020, "Impact of Marketing Synergy on the New Product Results," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 37-51, September.
• Wieslawa Kuzniar & Kazimierz Cyran, 2020, "Selected Aspects Of The Residential Property Market In The Context Of Creating A City Image (An Example From Rzeszow)," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 15, issue 1, pages 39-52, March, DOI: https://doi.org/10.31648/oej.5397.
• Yuriy Robul, 2020, "Structure And Constituents Of Digital Marketing Systems," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 15, issue 1, pages 53-62, March, DOI: https://doi.org/10.31648/oej.5398.
• FAUR Monica & BAN Olimpia, 2020, "Theoretical Framework About Tourism Destination Competitiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 32-38, July.
• SZÉKELY Beatrix, 2020, "Effects Of Borrowed Words And Different Wordings On The Efficiency Of Marketing Communication Messages - Theoretical Background Of Future Research," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 405-415, July.
• SZIKSZAI-NÉMETH Ketrin, 2020, "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 416-424, July.
• TOADER Liviu Andrei, 2020, "Perceived Barriers To E-Commerce In Romania €“ A Consumers Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 597-607, July.
• HAŢEGAN Vasile, 2020, "Aesthetic Interferences In Organizational Communication," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 284-292, December.
• SZIKSZAI-NÉMETH Ketrin & NAGY Adrián Szilárd, 2020, "Consumer Decision Making In Influencer Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 326-336, December.
• Valentina-Simona Pascalau, 2020, "Marketing Capabilities In The Digital Environment. Consequences On The Performance Of The Company," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 1, pages 106-115, March.
• Christopher Agbonifoh & Edith Odia, 2020, "Shoppers’ Perception Of Retail Convenience In Online Shopping In Benin City, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 1, pages 49-59, March.
• Szilvia Szabo, 2020, "Language Learners’ Behaviour At Multinational Companies," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 1, pages 97-105, March.
• Alum Kusumah & Cheng-Wen Lee, 2020, "Do Green Marketing And Green Brand Awareness Influence Customer Satisfaction? An Empirical Study," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 2, pages 31-43, September.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020, "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue special, pages 44-54, June.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020, "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, volume 72, issue 1, pages 216-234.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020, "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, volume 72, issue 1, pages 292-292.
• IonuÈ›-Claudiu Popa & Alexandru Bosinceanu, 2020, "Restarting the Air Transport Industry After Covid-19 – An Economic Forecast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 451-456, August.
• Steluta Radu & Mihaela Constandache & Liliana Nicodim, 2020, "The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 479-485, August.
• Raluca-Giorgiana Chivu & Alexandru Bosînceanu & Adrian Mociu, 2020, "The Impact of Marketing Strategies on Changes in Eating Habits – An Approach from a Consumer Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 579-585, August.
• Alexandru GrigoraÈ™, 2020, "Using Social Media in Public Universities. A Research on the University of Bucharest, Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 644-650, August.
• Mariana Jugănaru, 2020, "Effects of the New Coronavirus Pandemic in Romania: Changes in Buying and Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 682-687, August.
• Anca Madar & Nicoleta Andreea NeacÈ™u, 2020, "Quality Management - a Factor for Improving Sustainability in the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 688-697, August.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020, "The Trend of the Hospitality Industry and the Advantages Versus the Disadvantages of Investing in the Workforce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 464-473, December.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020, "Impact of the Soluble and Insoluble Fibers on the Human's Health," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 474-483, December.
• Alexandru Bosînceanu, 2020, "Exploring the Relationship Between Religion, Happiness, Distress and Fear Levels After the First Corona Outbreak in the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 595-600, December.
• Alexandru Bosînceanu, 2020, "Can Religiosity Alleviate the Fear Caused by the Coronavirus? An Analysis from the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 601-605, December.
• Mihaela - Gabriela Todrican (Rosca) & Monica - Ioana Toader & Adriana – Ioana Filip (Croitoru), 2020, "Sustainable Education System in the Face of the COVID-19 Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 776-782, December.
• Alicia Izquierdo–Yusta & María Gómez–Cantó & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2020, "The influence of food values on post–purchase variables at food establishments," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2001, Jun, revised Jun 2020.
• Paula Rodríguez–Torrico & Sonia San–Martín & Rebeca San José Cabezudo, 2020, "Consumer behavior using multiple channels: a review," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2002, Jul, revised Jul 2020.
• Jenny Patricia Amaya Vega & Mónica Gómez Suárez & Mercedes Rozano, 2020, "Estudio comparativo del efecto de los fallos en el servicio sobre el bienestar del consumidor y sus emociones," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2003, Jul, revised Jul 2020.
• Carlota López Aza & Teresa Pintado Blanco & Joaquín Sánchez Herrera, 2020, "CEOs activistas: Un análisis descriptivo de los presidentes ejecutivos y sus posturas sociales y políticas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2004, Jul, revised Jul 2020.

2019

• Mette, Frederike Monika Budiner & de Matos, Celso Augusto & Rohden, Simoni F. & Ponchio, Mateus Canniatti, 2019, "Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge," Journal of Behavioral and Experimental Finance, Elsevier, volume 21, issue C, pages 15-21, DOI: 10.1016/j.jbef.2018.10.002.
• Lestari, Diyan, 2019, "Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia," Economic Analysis and Policy, Elsevier, volume 64, issue C, pages 103-115, DOI: 10.1016/j.eap.2019.08.004.
• Ke, T. Tony & Villas-Boas, J. Miguel, 2019, "Optimal learning before choice," Journal of Economic Theory, Elsevier, volume 180, issue C, pages 383-437, DOI: 10.1016/j.jet.2019.01.005.
• Sogn-Grundvåg, Geir & Asche, Frank & Zhang, Dengjun & Young, James A., 2019, "Eco-labels and product longevity: The case of whitefish in UK grocery retailing," Food Policy, Elsevier, volume 88, issue C, DOI: 10.1016/j.foodpol.2019.101750.
• Reynolds-McIlnay, Ryann & Morrin, Maureen, 2019, "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation," Journal of Retailing, Elsevier, volume 95, issue 4, pages 128-142, DOI: 10.1016/j.jretai.2019.10.006.
• Isabel Sánchez García & Rafael Curras-Perez, 2019, "Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 29, issue 1, pages 54-83, February, DOI: 10.1108/EJMBE-02-2018-0035.
• Enrique Bianchi & Juan Manuel Bruno & Francisco J. Sarabia-Sanchez, 2019, "The impact of perceived CSR on corporate reputation and purchase intention," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 28, issue 3, pages 206-221, February, DOI: 10.1108/EJMBE-12-2017-0068.
• Estefanía Palazuelos & Ángel Herrero Crespo & Javier Montoya del Corte, 2019, "Auditing and credit granting to SMEs: an integrative perceptual model," Managerial Auditing Journal, Emerald Group Publishing Limited, volume 35, issue 1, pages 152-174, September, DOI: 10.1108/MAJ-12-2018-2118.
• Lukman Raimi & AbdulGaniyu Omobolaji Adelopo & Hassan Yusuf, 2019, "Corporate social responsibility and sustainable management of solid wastes and effluents in Lagos megacity Nigeria," Social Responsibility Journal, Emerald Group Publishing Limited, volume 15, issue 6, pages 742-761, January, DOI: 10.1108/SRJ-09-2018-0239.
• Paulo Duarte Silveira, 2019, "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 35-48.
• Sri Isfantin Puji Lestari & Retnoning Ambarwati & Titien Agustina & Endang Muryani & Andriani Andriani & Muhammad Alfani, 2019, "The Effect of Customer’s Orientation of Service Employee on Customer’s Satisfaction of Health Services," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 270-278.
• Dimas Maulana & Sudarso Kaderi Wiryono & Mustika Sufiati Purwanegara, 2019, "Investigating Consumer Preference in Banking Services: A Conjoint Analysis Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 187-197.
• A. Maron & M. Maron, 2019, "Determination the Different Categories of Buyers Based on the Jaynes’ Information Principle," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 336-342.
• Sri Wahyuni & Imam Ghozali, 2019, "The Impact of Brand Image and Service Quality on Consumer Loyalty in the Banking Sector," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 395-402.
• Terenina I.V. & Ovanesyan N.M. & Khan R.S. & Fedosenko А.А., 2019, "Marketing Activity in the Context of the Digital Economy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 1, pages 16-25.
• Ivanchenko O.V. & Mirgorodskaya O.N. & Baraulya E.V. & Putilina T.I., 2019, "Marketing Relations and Communication Infrastructure Development in the Banking Sector Based on Big Data Mining," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 176-184.
• Zhuk М.А. & Kalieva О.M., 2019, "Target Group Segmentation in the Virtual Space as a Tool for Defining the Concept of a Territory Brand," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 234-241.
• Baturina O.E. & Erokhina T.B. & Fedko V.P. & Shaginyan S.G., 2019, "Development of the University Image Positioning Methods in the Context of its Marketing Strategy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 309-316.
• Tomas Sadilek, 2019, "Perception of Food Quality by Consumers: Literature Review," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 52-62.
• Rizal Edy Halim, 2019, "Warning Label Placement: The Difference Effect of Social Risk and Health Risk Consequences," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 282-297.
• Sri Widyastuti & Muhammad Said & Safitri Siswono & Dian Andi Firmansyah, 2019, "Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 83-99.
• S. Terason & P. Pattanayanon & C. Lin, 2019, "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 119-131.
• Maia Diakonidze, 2019, "Development of Tourism Services and Employment Perspectives: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 132-148.
• Hartoyo & Fermico Karambut & Rita Nurmalina & Mukhamad Najib, 2019, "The Intention in Online Submission of Micro Credit," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 186-200.
• Paulo Duarte Silveira & Paulo Bogas, 2019, "The Influence of Brand Effect on Slogan‘s Memorability," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 88-100.
• Umbas KRISNANTO & Riska NOVIANTI, 2019, "Examining the Relationships between Service Quality, Corporate Image, Customer Satisfaction, and Customer Loyalty for an Indonesian Bank," Expert Journal of Business and Management, Sprint Investify, volume 7, issue 1, pages 31-35.
• Chouaib DAKOUAN & Redouane BENABDELOUAHED & Hajar ANABIR, 2019, "Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 1-6.
• Syafruddin CHAN & Cut APRILIA & Zaida Rizqi ZAINUL, 2019, "Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailing Boats," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 14-19.
• Anak Agung Ngurah Gede SADIARTHA & Ni Luh DARMIYANTI, 2019, "The Role of Corporate Image in Mediating the Effect of Service Quality on Buying Decision for a Retail Outlet in Bali," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 20-30.
• Syafruddin CHAN & Mirza TABRANI & Fauziah Aida FITRI, 2019, "Maintaining the Quality of Tuna of Aceh for the Japanese Export Market," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 31-41.
• Nikolaos TZIORAS, 2019, "Policies and Proposals of Primary Importance for a Sustainable Tourism Development and a Competitive Greek Tourist Product," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 7-13.
• Guoan ZHU & Xue GAO, 2019, "The Digital Sales Transformation Featured by Precise Retail Marketing Strategy," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 72-76.
• Abdullatif I. R. ALHUDAITHY, 2019, "The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process," Expert Journal of Marketing, Sprint Investify, volume 7, issue 1, pages 77-91.
• Nasser KHALUFI & Khairul Anuar Mohammad SHAH & Qaisar IQBAL, 2019, "Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 100-111.
• Ezzohra BELKADI, 2019, "The Adoption of Residents of The City Brand: A Case Study of Casablanca City," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 112-119.
• Ana Paola YANES-MOLINA & Rosalina JAIME-MEULY & Gabriela ANDRADE-BUSTAMANTE & Tania Irasema LUCERO-FLORES & Francisco Eleazar MARTÃ NEZ-RUÃ Z, 2019, "Microgreens - An Alternative of Horticultural Production and Market," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 120-136.
• Bogdan AVRAM, 2019, "Airlines Customer Segmentation in the Hyper-Competition Era," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 137-143.
• Simona VINEREAN & Alin OPREANA, 2019, "Social Media Marketing Efforts of Luxury Brands on Instagram," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 144-152.
• Aulia RACHMANA PUTRA & Said MUSNADI & Syafruddin CHAN, 2019, "Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 93-99.
• Gioacchino Pappalardo & Giuseppe Di Vita & Giovanni La Via & Severino Romano & Antonella Vastola & Mario Cozzi & Mario D?Amico, 2019, "Exploring gender differences in the Italian traditional pizza consumption," Economia agro-alimentare, FrancoAngeli Editore, volume 21, issue 1, pages 11-28.
• Jir? Zelen? & Krist?na Bedn?rov?, 2019, "Reverse Osmosis Water-Based Beverages as a Product Innovation in Gastronomic Facilities: Expert Panelists? Sensory Evaluation and Generation Y Consumers? Attitudes," Economia agro-alimentare, FrancoAngeli Editore, volume 21, issue 1, pages 49-72.
• Kaisa Silja Sofia Sandell, 2019, "Olfactory cues and consumers? purchase behavior in food products: A category management approach," Economia agro-alimentare, FrancoAngeli Editore, volume 21, issue 1, pages 73-100.
• Francesco Casadei, 2019, "Per una storia degli studi di marketing in Italia: note e appunti tra editoria e universit?," Economia agro-alimentare, FrancoAngeli Editore, volume 21, issue 2, pages 539-557.
• Edward S. Knotek, 2019, "The Roles of Price Points and Menu Costs in Price Rigidity," Working Papers, Federal Reserve Bank of Cleveland, number 19-23, Nov, DOI: 10.26509/frbc-wp-201923.
• Arina-Ioana MOGA, 2019, "Television news channels positioning strategies," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 32-38.
• Diana COMAN, 2019, "Branding Elements in the Romanian Orthodox Church," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-15.
• Arifine, Ghizlane & Felix, Reto & Furrer, Olivier, 2019, "Multi-Brand Loyalty in Consumer Markets: A Qualitatively-Driven Mixed Methods Approach," FSES Working Papers, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland, number 501, Jan.
• Yeshika Alversia, 2019, "Identifying Aspects toward EWOM Credibility and Source of Trustworthiness," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr542, Sep.
• Megawati Simanjuntak, 2019, "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr545, Sep.
• Gede Ginaya, 2019, "Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr203, Mar.
• Pei-Chu, Hung, 2019, "Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr210, Mar.
• Setyani Dwi Lestari, 2019, "The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr221, Jun.
• Yosef Budi Susanto, 2019, "The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To- Order' SMEs," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr222, Sep.
• Firda Nosita, 2019, "The Influence of User Generated Content and Purchase Intention on Beauty Products," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr223, Sep.