Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2019

• Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019, "Pricing Better," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 008-19 JEL Codes: M31, E3.
• Dionisia Tzavara & Phaedra Clarke & Fotios Misopoulos, 2019, "An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 12, issue 2, pages 81-87, December.
• Thomas-Agnan, Christine & Morais, Joanna, 2019, "Covariates impacts in compositional models and simplicial derivatives," TSE Working Papers, Toulouse School of Economics (TSE), number 19-1057, Dec.
• Viktorija Grigaliunaite & Lina Pileliene, 2019, "Lithuanian Emigrants’ Satisfaction With Their Holiday In Homeland," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 17, issue 1, pages 63-75, May.
• Ahmet Sinanagic & Beriz Civic & Alma Muratovic, 2019, "Presence Of Internet Marketing And Its Influence Of Business Success Of Companies In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 17, issue 1, pages 77-89, May.
• Amra Grcic & Ensar Mekic, 2019, "Predictors Of M-Continuance Intention: Case Of Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 17, issue 2, pages 27-40, November.
• Oksana Loginova, 2019, "Price Competition Online: Platforms vs. Branded Websites," Working Papers, Department of Economics, University of Missouri, number 1906, 09.
• Marina Yu. SHERESHEVA & Svetlana O. DUNAEVA, 2019, "Networking as the basis for value proposition of transport companies in the railway transit market," Upravlenets, Ural State University of Economics, volume 10, issue 3, pages 47-57, July, DOI: 10.29141/2218-5003-2019-10-3-5.
• Marina M. Dvoryashina & Elena V. Artemova, 2019, "Satisfaction with e-learning: Theoretical approaches and empirical measurements," Upravlenets, Ural State University of Economics, volume 10, issue 6, pages 42-53, December, DOI: 10.29141/2218-5003-2019-10-6-4.
• Irina V. Burlakova & Dmitry A. Karkh & Lyudmila S. Ruzhanskaya, 2019, "Applying category management in procurement in manufacturing companies," Upravlenets, Ural State University of Economics, volume 10, issue 6, pages 54-66, December, DOI: 10.29141/2218-5003-2019-10-6-5.
• Galina S. TIMOKHINA, 2019, "Behaviour of high-income consumers: Results of research of the private banking services market in Russia," Upravlenets, Ural State University of Economics, volume 10, issue 4, pages 85-97, September, DOI: 10.29141/2218-5003-2019-10-4-8.
• Larisa M. KAPUSTINA & Evgeniya A. ZHADKO, 2019, "Brand management based on consumer perceptions of a university," Upravlenets, Ural State University of Economics, volume 10, issue 4, pages 98-109, September, DOI: 10.29141/2218-5003-2019-10-4-9.
• Laura Meraviglia, 2019, "No Role For Conscious Consumer In The Battle Against Counterfeiting. A Socio-Cultural Approach," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, volume 127, issue 3, pages 265-284.
• POSTOLACHE, Victoria & BRANAȘCO, Natalia, 2019, "The Particularities Of Insurance Marketing In The Context Of Sustainable Economic Development," Journal of Financial and Monetary Economics, Centre of Financial and Monetary Research "Victor Slavescu", volume 7, issue 1, pages 237-241, October.
• Tsanko Stefanov, 2019, "Major Influences on Business Purchases," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 1, pages 104-109, April, DOI: 10.36997/IJUSV-ESS/2019.8.1.104.
• Desislava Racheva, 2019, "Analysis of Changes in the Regulatory Requirements for Participants in the Non-life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 120-129, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.120.
• Krista Neykova, 2019, "Customer Loyalty in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 140-147, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.140.
• Penka Goranova, 2019, "Personal Sales and e-Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 163-170, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.163.
• Violeta Peteva & Miglena Dushkova, 2019, "The Role of Digitalization in Consumer Protection in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 37-46, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.37.
• Boycho Boychev, 2019, "The Role and Place of the Podcast in the Digital Market," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 94-99, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.94.
• Violeta Dimitrova, 2019, "Evolution of Retail Distribution Functions in Omnichannel Environment (Evidence from Bulgarian Retail Sector)," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 3, pages 101-110, December, DOI: 10.36997/IJUSV-ESS/2019.8.3.101.
• Yulia Hristova, 2019, "The Second-Hand Goods Market: Trends and Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 3, pages 62-71, December, DOI: 10.36997/IJUSV-ESS/2019.8.3.62.
• Ivanka Kamenova, 2019, "Outsourcing Industry, Construction Of Office Buildings, And The Office Market In Bulgaria - Trends And Development," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "CONSTRUCTION ENTREPRENEURSHIP AND REAL PROPERTY", University of Economics - Varna, issue 1, pages 142-153.
• Oghenenyerhovwo Rita Inoni & Charles Gabriel Efe Salami & Ajulu Peter Olannye, 2019, "Effects of Internal and External Factors on Organizational Buying Behaviour: A Review of Extant Literature," Business & Management Compass, University of Economics Varna, issue 3, pages 216-237.
• Bistra Vasileva (ed.), 2019, "Bulgarian-Chinese Forum (BCF 2018) on International Cluster Policies," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 2.
• Bakır Mahmut & Akan Şahap & Durmaz Emrah, 2019, "Exploring service quality of low-cost airlines in Europe: An integrated MCDM approach," Economics and Business Review, Sciendo, volume 5, issue 2, pages 109-130, June, DOI: 10.18559/ebr.2019.2.6.
• Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019, "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, volume 33, issue 1, pages 183-191, January, DOI: 10.2478/eb-2019-0013.
• Levens Michael, 2019, "Enhancing the Value of Lifestyle Bundles," Economics and Culture, Sciendo, volume 16, issue 1, pages 1-7, June, DOI: 10.2478/jec-2019-0001.
• Jeseviciute-Ufartiene Laima, 2019, "Consumer Involvement in the Purchasing Process: Consciousness of the Choice," Economics and Culture, Sciendo, volume 16, issue 1, pages 126-136, June, DOI: 10.2478/jec-2019-0014.
• Kral Pavol & Janoskova Katarina & Durana Pavol, 2019, "Linear Model for Brand Portfolio Optimization," Economics and Culture, Sciendo, volume 16, issue 1, pages 32-39, June, DOI: 10.2478/jec-2019-0004.
• Durana Pavol & Kliestikova Jana & Kovacova Maria, 2019, "The Quality of Brand Products: Expected Attributes vs. Perceived Reality," Economics and Culture, Sciendo, volume 16, issue 1, pages 98-107, June, DOI: 10.2478/jec-2019-0011.
• Mitrović Dijana Medenica & Simović Olivera & Raičević Milica, 2019, "Personalized Marketing in the Function of the Tourist Destination Improvement," Economics, Sciendo, volume 7, issue 1, pages 127-137, June, DOI: 10.2478/eoik-2019-0011.
• Gillpatrick Tom, 2019, "The Digital Transformation of Marketing: Impact on Marketing Practice & Markets," Economics, Sciendo, volume 7, issue 2, pages 139-156, December, DOI: 10.2478/eoik-2019-0023.
• Król Karol, 2019, "The Link Rot Phenomenon and its Influence on the Quality of the Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 12, issue 1, pages 68-79, March, DOI: 10.2478/ers-2019-0007.
• Król Karol, 2019, "Marketing Potential of Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 12, issue 2, pages 158-172, June, DOI: 10.2478/ers-2019-0015.
• Gralak Katarzyna, 2019, "Support for the Development of Tourism from European Funds in the Eastern Poland Region in the Years 2014-2020," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 12, issue 3, pages 265-274, September, DOI: 10.2478/ers-2019-0024.
• Savić Jovana & Veselinović Nevena, 2019, "Measuring Clients’ Attitudes About Banking Services Quality Using the SERVQUAL Model," Economic Themes, Sciendo, volume 57, issue 2, pages 201-217, June, DOI: 10.2478/ethemes-2019-0012.
• Łaszkiewicz Anna, 2019, "Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation," Folia Oeconomica Stetinensia, Sciendo, volume 19, issue 2, pages 68-80, December, DOI: 10.2478/foli-2019-0014.
• Halkin Andrii & Bliumska-Danko Kseniia & Smihunova Olena & Dudnyk Elena & Balandina Iryna, 2019, "Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase," Foundations of Management, Sciendo, volume 11, issue 1, pages 7-22, March, DOI: 10.2478/fman-2019-0001.
• Ningrum Nonik K. & Ayem Sri, 2019, "The congruency between self and brand," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 10, issue 1, pages 139-147, April, DOI: 10.2478/hjbpa-2019-0011.
• Hutami Lusia Tria Hatmanti & Kurniawan Ignatius Soni, 2019, "The Analysis of Marketing performance in Yogyakarta SMEs," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 10, issue 3, pages 170-180, December, DOI: 10.2478/hjbpa-2019-0036.
• Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019, "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 10, issue 3, pages 53-74, December, DOI: 10.2478/hjbpa-2019-0029.
• Witek-Hajduk Marzanna K. & Grudecka Anna, 2019, "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 55, issue 3, pages 212-229, September, DOI: 10.2478/ijme-2019-0015.
• Wąsowicz-Zaborek Elżbieta, 2019, "Antecedents of loyalty intentions among young adult tourists: a survey," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 55, issue 4, pages 331-345, December, DOI: 10.2478/ijme-2019-0021.
• Bąska Mateusz & Dudycz Helena & Pondel Maciej, 2019, "Identification of advanced data analysis in marketing: A systematic literature review," Journal of Economics and Management, Sciendo, volume 35, issue 1, pages 18-39, March, DOI: 10.22367/jem.2019.35.02.
• Brzozowska-Woś Magdalena & Schivinski Bruno, 2019, "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Sciendo, volume 27, issue 3, pages 2-27, September, DOI: 10.7206/cemj.2658-0845.1.
• Eneizan Bilal Mohammad & Alsakarneh Asaad Ahmad abdelqader & AL-kharabsheh Kamel A. & AL-Abrrow Hadi & Alnoor Alhamzah, 2019, "An Investigation into the Relationship between Emotional Labor and Customer Satisfaction," Journal of Management and Business Administration. Central Europe, Sciendo, volume 27, issue 4, pages 23-47, December, DOI: 10.7206/cemj.2658-0845.8.
• Alperytė Irena & Išoraitė Margarita, 2019, "Developing a City Brand," Journal of Intercultural Management, Sciendo, volume 11, issue 4, pages 1-27, December, DOI: 10.2478/joim-2019-0022.
• Kaczorowska-Spychalska Dominika, 2019, "How chatbots influence marketing," Management, Sciendo, volume 23, issue 1, pages 251-270, June, DOI: 10.2478/manment-2019-0015.
• Nikiel Sławomir, 2019, "New business models for Cultural and Creative Institutions," Management, Sciendo, volume 23, issue 2, pages 124-137, December, DOI: 10.2478/manment-2019-0022.
• Hajdas Monika, 2019, "Cultural Codes and Brand Equity Relations – Exploratory Study and Research Implications," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 1, pages 19-27, March, DOI: 10.15611/ms.2019.1.03.
• Muszyńska Karolina, 2019, "Criteria and Factors for the Choice of Private Label Brands by Customers of Retail Chains," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 4, pages 18-23, December, DOI: 10.15611/ms.2019.4.03.
• Sulich Adam & Rutkowska Małgorzata, 2019, "Between Green and Turquoise Management Styles," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 4, pages 24-31, December, DOI: 10.15611/ms.2019.4.04.
• Savciuc Oxana & Timotin Alina, 2019, "The Integration of Behavioural Change Models in Social Marketing Programs in Public Health," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 30-39, June, DOI: 10.2478/midj-2019-0003.
• Shahriar Shamsul Huq Bin & Islam Mahbub Ul & Khan Md. Fayjullah & Arafat Sayed & Rahman Saifur, 2019, "A First-Mover Lost Market Opportunity: a Case Study," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 40-49, June, DOI: 10.2478/midj-2019-0004.
• Broeder Peter & Snijder Hessel, 2019, "Colour in Online Advertising: Going for Trust, Which Blue is a Must?," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 5-15, June, DOI: 10.2478/midj-2019-0001.
• Timotin Alina, 2019, "Instruments of Developing Social Marketing in Public Health," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 50-60, June, DOI: 10.2478/midj-2019-0005.
• Moldovan Răzvan A. & Ciornea Raluca, 2019, "The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 2, pages 18-34, December, DOI: 10.2478/midj-2019-0007.
• Scridon Mircea-Andrei, 2019, "Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 2, pages 35-42, December, DOI: 10.2478/midj-2019-0008.
• Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019, "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 2, pages 5-17, December, DOI: 10.2478/midj-2019-0006.
• Baruk Agnieszka Izabela, 2019, "Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective," Marketing of Scientific and Research Organizations, Sciendo, volume 32, issue 2, pages 131-151, June, DOI: 10.2478/minib-2019-0033.
• Baruk Agnieszka Izabela & Goliszek Anna, 2019, "The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations," Marketing of Scientific and Research Organizations, Sciendo, volume 32, issue 2, pages 207-229, June, DOI: 10.2478/minib-2019-0036.
• Baruk Agnieszka Izabela, 2019, "Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees," Marketing of Scientific and Research Organizations, Sciendo, volume 33, issue 3, pages 27-51, September, DOI: 10.2478/minib-2019-0042.
• Rocco Sanja & Selinšek Aleksandra, 2019, "The Structure of Design Orientation and its Relationship with Market Orientation," Naše gospodarstvo/Our economy, Sciendo, volume 65, issue 3, pages 50-62, September, DOI: 10.2478/ngoe-2019-0013.
• Maček Anita & Ovin Rasto & Starc-Peceny Urška, 2019, "Smart Cities Marketing and Its Conceptual Grounds," Naše gospodarstvo/Our economy, Sciendo, volume 65, issue 4, pages 110-116, December, DOI: 10.2478/ngoe-2019-0024.
• Jílková Petra & Králová Petra, 2019, "E-customer behaviour and cross border shopping development," Open Economics, De Gruyter, volume 2, issue 1, pages 109-123, January, DOI: 10.1515/openec-2019-0010.
• Švecová Jana & Odehnalová Pavla, 2019, "The determinants of consumer behaviour of students from Brno when purchasing organic food," Review of Economic Perspectives, Sciendo, volume 19, issue 1, pages 49-64, March, DOI: 10.2478/revecp-2019-0003.
• Andrii Galkin & Popova Yuliia & Bodnaruk Oksana & Zaika Yuliia & Chuprina Elena & Denys Shapovalenko & Oleg Kolonataievskyi, 2019, "Attractiveness Modeling of Retail on Emotional Fatigue of Consumers," South East European Journal of Economics and Business, Sciendo, volume 14, issue 2, pages 106-116, December, DOI: 10.2478/jeb-2019-0017.
• Knošková Ľubica & Garasová Petra, 2019, "The Economic Impact of Consumer Purchases in Fast Fashion Stores," Studia Commercialia Bratislavensia, Sciendo, volume 12, issue 41, pages 58-70, June, DOI: 10.2478/stcb-2019-0006.
• Castanheira Bruna Monteiro & Costa E Silva Susana & Martins Carla Carvalho, 2019, "What Do Managers Think About the Success Potential of CRM Campaigns?," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 64, issue 2, pages 33-52, August, DOI: 10.2478/subboec-2019-0008.
• Mokoena Bakae Aubrey, 2019, "The Relationship Between Selected Market Orientation Dimensions and Organizational Performance within Universities in South Africa," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 64, issue 3, pages 54-68, December, DOI: 10.2478/subboec-2019-0015.
• Cantaragiu Ramona, 2019, "The Impact of Gender on Food Waste at the Consumer Level," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 29, issue 4, pages 41-57, December, DOI: 10.2478/sues-2019-0017.
• Ryo Takahashi, 2019, "How to stimulate environmentally friendly consumption: Evidence from a nationwide social experiment to promote eco-friendly coffee," Working Papers, Waseda University, Faculty of Political Science and Economics, number 1917, Sep.
• Alfred Stiassny & Agnes Somosi & Krisztina Kolos, 2019, "Enhancing customer retention in case of service elimination? An empirical investigation in telecommunications," Department of Economics Working Papers, Vienna University of Economics and Business, Department of Economics, number wuwp283, Mar.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2019, "Asian Competitors:Marketing for Competitiveness in the Age of Digital Consumers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11135, ISBN: ARRAY(0x6e04ff20).
• Catherine Prentice, 2019, "Emotional Intelligence and Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11363, ISBN: ARRAY(0x6cc2e6d0).
• Catherine Prentice, 2019, "Emotional Intelligence And Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "The Power Of Employee Influence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Service Encounter," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And Internal Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And Dramaturgical Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And Relational Encounter Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And External Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Catherine Prentice, 2019, "Emotional Intelligence And Impersonal Encounter Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "EMOTIONAL INTELLIGENCE AND MARKETING".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Customer-Centric Perspective: Connecting With Digital Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Marketing 4.0: Moving From Traditional To Digital," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Marketing Strategies For Value Exploration," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Marketing Tactics For Value Engagement," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Marketing Values For Excellent Execution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Asia’S Local Champions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Asia’S Regional Players: Asia Vision, Local Action," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Petra Leonora Cvitanović, 2019, "Navigating new marketing technologies, channels and metrics," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1902, Jan.
• Petra Leonora Cvitanović, 2019, "Unaprjeđenje strategije konkurentskog pozicioniranja poduzeća primjenom marketinške revizije," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1904, Jan.
• Ružica Brečić & Anđela Morović, 2019, "Analiza stavova roditelja o zdravoj hrani i prehrani djece," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1906, Nov.
• Meštrović, Ines Sosa & Knežević, Blaženka & Falat, Martina, 2019, "What Influences Decision Making in Online Purchasing of Books in Generation X and Y?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Rodek, Nóra & Marton, Zsuzsanna & Ernszt, Ildikó & Birkner, Zoltán, 2019, "Are the Hungarians on the Right Track Toward Sustainable Consumption?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Marton, Zsuzsanna & Ernszt, Ildikó & Rodek, Nora & Máhr, Tivadar, 2019, "Change in Responsible Consumer Behaviour Through Generations?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Lamberz, Julia & Litfin, Thorsten & Teckert, Özlem & Meeh-Bunse, Gunther, 2019, "How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Marcikic Horvat, Aleksandra & Pejanović, Radovan & Ćirić, Zoran & Ćirić, Bojana & Sedlak, Otilija & Grubić-Nešić, Leposava, 2019, "The Development of the Employer Brand in the Labour Market," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2019, "Tourists’ Recommendations: WOM Becomes Digital," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019, "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 14, issue 1, pages 151-166, DOI: 10.5281/zenodo.3755067.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 198044.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019, "Pricing Better," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 201843.
• Brützel, Christoph & Schulke, Arne, 2019, "A look at Airline Management as Event Management: About the challenging task of trying to run a profitable Airline," IU Discussion Papers - Transport & Logistics, IU International University of Applied Sciences, number 1/2019.
• Eckhardt, Ralph & Schulke, Arne, 2019, "Had it with meetings? In aviation, more gets done with four Team Facilitations," IU Discussion Papers - Transport & Logistics, IU International University of Applied Sciences, number 3/2019e.
• Magdalena Hofman-Kohlmeyer, 2019, "Why People Join Virtual Worlds Of Computer Games? Qualitative Research Amongst Polish Users," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 130-136, September, DOI: 10.12955/cbup.v7.1352.
• Jana Kovaľová & Zuzana Birknerová & Miroslav Frankovský & Eva Benková, 2019, "Differences In Assessing Sellers' Behaviour By The Customers Of Baby Boom, X, Y And Z Generations," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 173-179, September, DOI: 10.12955/cbup.v7.1358.
• Dominika Moravcikova & Anna Krizanova, 2019, "The Effectiveness Of Facebook Promoting The Brands Of Slovak Wellness Hotels Based On The Dea Methodology," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 221-227, September, DOI: 10.12955/cbup.v7.1365.
• Miray Çelik & Volkan Öngel, 2019, "The Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth Performance," American Journal of Economics and Business Administration, Science Publications, volume 11, issue 1, pages 47-60, October, DOI: 10.3844/ajebasp.2019.47.60.
• Khadija Maqsood & Iqbal Javed, 2019, "Impulse Buying, Consumer’s Satisfaction and Brand Loyalty," Journal of Economic Impact, Science Impact Publishers, volume 1, issue 2, pages 40-47.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2019, "The Political Legacy of Entertainment TV," American Economic Review, American Economic Association, volume 109, issue 7, pages 2497-2530, July.
• Keith Head & Thierry Mayer, 2019, "Brands in Motion: How Frictions Shape Multinational Production," American Economic Review, American Economic Association, volume 109, issue 9, pages 3073-3124, September.
• Daniel W. Elfenbein & Raymond Fisman & Brian McManus, 2019, "Does Cheap Talk Affect Market Outcomes? Evidence from eBay," American Economic Journal: Applied Economics, American Economic Association, volume 11, issue 4, pages 305-326, October.
• Brian Adams & Kevin R. Williams, 2019, "Zone Pricing in Retail Oligopoly," American Economic Journal: Microeconomics, American Economic Association, volume 11, issue 1, pages 124-156, February.
• Judith A. Chevalier & Anil K. Kashyap, 2019, "Best Prices: Price Discrimination and Consumer Substitution," American Economic Journal: Economic Policy, American Economic Association, volume 11, issue 1, pages 126-159, February.
• Dorel Mihai Paraschiv & Adrian Cantemir Calin & Oana Cristina Popovici & Gerard Cazabat, 2019, "A Contemporaneous Statistical Note on E-Commerce Adoption in Romania – Based SMEs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 50, pages 177-177, February.
• Stefan Bojnec & Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Carmen Valentina Radulescu, 2019, "Locally Produced Organic Food: Consumer Preferences," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 50, pages 209-209, February.
• Cristinel Petrisor Constantin & Ioana Bianca Chitu & Evelina Gradinaru & Lavinia Dovleac & Gabriel Bratucu, 2019, "Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 50, pages 1-90, February.
• Silvije JerÄ inović, 2019, "Facilitating the Development of Innovative Competencies and Strategic Marketing Sustainability Commitment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 100-106, November.
• IonuÈ›-Adrian Mosescu & Ștefan-Claudiu Căescu & Florina Botezatu & Raluca-Giorgiana Chivu, 2019, "Studying the Digital Marketing Strategy through Big Data in Banking Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 107-115, November.
• Daniel Adrian Gârdan & Ionel Dumitru & Iuliana Petronela Gârdan & Aurelian Bondrea, 2019, "Romanian Consumers’ Perception on Carpooling Phenomena – A Successful Example of Collaborative Consumption," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 116-125, November.
• Daniela Ioniță & Lucian-Florin OniÈ™or, 2019, "Where to Place an Online Ad: An Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 12-23, November.
• Milena Todorova & Svilena Ruskova, 2019, "Trends in Bulgarian Consumers’ Behavior Regarding Bio Foods," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 126-136, November.
• IonuÈ›-Claudiu Popa & Maria Daniela Frățilă & Raluca-Giorgiana Chivu & Florina Botezatu & IonuÈ› Mosescu, 2019, "Valences of Corporate Social Responsibility in Air Transport in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 147-156, November.
• Maria-Daniela Frățilă & IonuÈ›-Claudiu Popa & Alina Alecu & Florina Botezatu & Raluca-Giorgiana Chivu, 2019, "The Effects of Viral Marketing as an Integral Part of Political, Social Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 157-164, November.
• Elena Lidia Melnic, 2019, "Customer Satisfaction and the Factors of Influence: Quantitative Marketing Research undertaken at the Main Banks in The Central Region of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 199-209, November.
• Elena Lidia Melnic, 2019, "Word of Mouth Marketing and the Impact on Banks’ Portfolio of Clients: Research at the Main Banks in the Central Region of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 210-219, November.
• Maria Johann & Sanjoy Ghose, 2019, "Gender Differences in Tourism Marketing Product Perceptions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 241-249, November.
• Marcin Lipowski, 2019, "Willingness to Use Online Channel in Various Stages of the Services Buying Process," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 250-257, November.
• Beata TarczydÅ‚o, 2019, "Eye Tracking as a Research Method. Selected Cases," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 269-279, November.
• Katarzyna Å»yminkowska & Nagaraj Samala & Edyta GoÅ‚Ä…b-Andrzejak, 2019, "Customer Engagement Consequences for Firms," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 301-311, November.
• Alexandru Dumitru Bodislav & Carmen Valentina Rădulescu & Daniel Moise & Sorin Burlacu, 2019, "Environmental Policy in the Romanian Public Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 312-317, November.
• Cristiana Chiriac & Ștefan Grapă & Mihai-Cristian Orzan, 2019, "An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 318-326, November.
• Cristiana Chiriac & Laura Daniela RoÈ™ca, 2019, "Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 327-336, November.
• Alexandra - Cristina Dinu & Violeta Rădulescu & Anca Francisca Cruceru, 2019, "Necessity for Semantic Web Development in User Interaction," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 337-343, November.
• Marwa Meddeb & Jean-Louis Moulins, 2019, "The Antecedents of the Sources of Value of Mass Customization According to Different Categories of Products: Individual and Contextual Variables," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 34-42, November.
• Mihai-Cristian Orzan & Iulia Adina Zara, 2019, "Leverage IoT Technologies for Customer Acquisition and Retention," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 344-349, November.
• Laura Daniela RoÈ™ca (Tănase) & Mihaela Constantinescu & Ștefan-Claudiu Căescu & Mihai-Cristian Orzan, 2019, "Assessing the applicability of neuromarketing tools in online social networks from a business perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 350-356, November.
• Raluca Ecaterina Brandabur & Mihaela Moisa Danaila & Crina Ramona Antip & Monica Maria Mihaila, 2019, "Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 357-367, November.
• Mihaela Constantinescu & Andreea Orîndaru & Ștefan-Claudiu Căescu, 2019, "Funding scientific research in Romanian economic universities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 368-378, November.
• Andreea Orîndaru & Mihaela Constantinescu & Ștefan-Claudiu Căescu, 2019, "The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 379-389, November.
• Kalyanaram Gurumurthy, 2019, "Technology Market Dynamics: Fifth Generation Networks and Huawei Market Leadership," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 43-51, November.
• Huey Shee Loh & Sanjaya Singh Gaur & Ryan Jiunn-Hoong Lim, 2019, "Childhood Brand Nostalgia, Perceived Self-Continuity and Brand Loyalty," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 52-62, November.
• Anna Szwajlik, 2019, "Consumer Behaviour of "Young Adults" as a Determinant of the Development of Product Innovation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 63-71, November.
• Kamila SÅ‚upiÅ„ska, 2019, "Types of Users and their Activities in Social Media and their Possibilities to Engage in Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 72-82, November.
• Urszula ChrÄ…chol-Barczyk, 2019, "Place of Customer Relationship Building Tools in Relation to the Customer Knowledge Management Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 83-89, November.
• Ilona Bondos, 2019, "Voluntary Migration to the Online Channel in the Service Purchase Process - How Close We Are?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-99, November.
• George Cristian Nistor, 2019, "An Extended Technology Acceptance Model For Marketing Strategies In Social Media," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 23, pages 127-136, June.
• Mihaela Åžtir & Adriana Zaiå¢, 2019, "Potential Impact Of Virtual Touching On Endowment And Feelings Of Ownership. A Literature Review Of Concepts And Scales," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 24, pages 145-162, December.
• Esteban Pelayo Villarejo & Antoni Pastor Juste & Jakub Kruszelnicki, 2019, "Segmentation Techniques For Innovation Support Services," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 24, pages 207-237, December.
• Lubica Gajanova & Margareta Nadanyiova & Dominika Moravcikova, 2019, "The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 66, issue 1, pages 65-84, March.
• KateÅ™ina Matušínská & Michal Stoklasa, 2019, "The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 66, issue 2, pages 193-212, June.
• Amélia Maria Pinto da Cunha Brandão & Rodrigo Ferreira de Oliveira, 2019, "Internationalization Strategies in Music Festivals," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 66, issue 2, pages 91-112, July.
• Amélia Maria Pinto da Cunha Brandão & Rodrigo Ferreira de Oliveira, 2019, "Internationalization Strategies in Music Festivals," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 66, issue si, pages 91-112, September, DOI: 10.47743/saeb-2019-0018.
• Rimple Manchanda, 2019, "Materialism – A Conceptualization for Contemporary Research," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, volume 10, issue 1, pages 48-54, January, DOI: 10.18843/ijcms/v10i1/05.
• Cătălin Mihail Barbu & Anca Floriana Păunescu & Oprea Valentin Busu, 2019, "Promoting Social Innovation Using Marketing And Communication Tools," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 47, pages 42-52, December.
• Iulia Novacescu, 2019, "Customer Insights In Automotive," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 51-60, May.
• Erika KULCSÁR & Kinga SZOCS, 2019, "Analysing The Sectors And Countries Of Origin For The Top Ranking Brands. Are There Any Common Patterns?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 35-53, November.
• Ioanna Dimitrakaki, 2019, "The Tourist Marketing And Analysis Of Tourist Satisfaction," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 54-63, November.
• Zita Kelemen & Ildikó Kemény, 2019, "A Motivation Based Shopper Typology for Short Term Retail Events," Society and Economy, Akadémiai Kiadó, Hungary, volume 41, issue 1, pages 107-124, March.
• Attila Endre Simay & Mirkó Gáti, 2019, "Publicity in Mobile and Social Media," Society and Economy, Akadémiai Kiadó, Hungary, volume 41, issue 2, pages 193-210, June.
• John List & James Murphy & Michael Price & Alexander James, 2019, "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers, University of Alaska Anchorage, Department of Economics, number 2019-07, Nov.
• Mircea FUCIU & Luigi DUMITRESCU, 2019, "Usage Of The Online By The Young Individuals And Young Adults. A Case Study Of The Romanian Internet Usage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 21, pages 1-4.
• LaurenÈ›iu STOENICÄ‚ & Andrei BUIGA, 2019, "Dimensions Of The Romanian Private Higher Education Institutions Market," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 21, pages 1-7.
• Monica Å¢ichindelean (Beca) & Mihai Å¢ichindelean, 2019, "A Study Of Banking Marketers' Perception Regarding The Use Of Neuromarketing Techniques In Banking Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 21, pages 1-8.
• Mefatih Yamina, 2019, "Analysis and Evaluation of the Tourism Sector in Algeria and Tunisia during the Period (1990-2014)," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, volume 1, issue 2, pages 12-27, June, DOI: 10.48100/merj.v1i2.27.
• Djeffel Ouarda, 2019, "Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, volume 1, issue 2, pages 120-137, June, DOI: 10.48100/merj.v1i2.34.
• Farzaneh Soleimani Zoghi, , "An Empirical Study On The Impact Of Risk Perception On German Consumers Online Buying Intention," Review of Socio - Economic Perspectives, Reviewsep, number 201935, DOI: https://doi.org/10.19275/RSEP060.
• Haroon Iqbal Maseeh, 2019, "Digital Mobile Advertising: A Pitching Research Letter," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 18, issue 4, pages 640-646, December.
• Joanna Pietrzak, 2019, "Mass Prestige brands – the end of traditional luxury brand marketing?," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 27, pages 187-198, September, DOI: 10.18778/2082-4440.27.03.
• Керимхан Ж. // Kerimkhan Zh., 2019, "Оценка конкурентной среды в отраслях экономики Республики Казахстан // Assessment of the competitive environment in the sectors of the economy of the Republic of Kazakhstan," Economic Review(National Bank of Kazakhstan), National Bank of Kazakhstan, issue 2-3, pages 38-46.
• Rob Donnelly & Francisco R. Ruiz & David Blei & Susan Athey, 2019, "Counterfactual Inference for Consumer Choice Across Many Product Categories," Papers, arXiv.org, number 1906.02635, Jun, revised Aug 2023.
• Danijela Madzar & Ines Milohnic, 2019, "Improving Business Competitiveness Based On Managing Creativity System," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 193-208, june.
• Adis Puska & Admir Beganovic & Allen Popovic Beganovic, 2019, "Consumers' Loyalty Toward Dark Chocolate," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 245-266, june.
• Tajana MaruÅ¡ić, 2019, "Importance Of Marketing Mix In Successful Positioning Of Products And Services On The Market," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 431-446, june.
• Matea Matic Sosic, 2019, "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 2, pages 553-566, december.
• Anica Hunjet & Goran Kozina & Dijana Vuković, 2019, "Consumer Of The Digital Age," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 2, pages 639-654, december.
• Nataliia Butenko & Liudmyla Kot, 2019, "Methodological Approaches To The Evaluation Of The Effectiveness Of Partnership Relations," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 4, DOI: 10.30525/2256-0742/2019-5-4-42-49.
• Alona Natorina, 2019, "The Adaptive Management System Of Marketing Commodity Policy," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2256-0742/2019-5-1-131-136.
• Olena Boienko & Оleksii Susidenko, 2019, "Market Niche As A Method Of Brand Promotion," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2256-0742/2019-5-1-15-20.
• Ganna Gorina & Valentina Barabanova, 2019, "Marketing Aspects Of Developing Tourism Services Market In Ukraine & The Baltic Countries," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2256-0742/2019-5-1-39-47.
• Natalia Radionova & Margaryta Skrypnyk & Tayisiya Voronkova, 2019, "Dual Nature Of Industrial Enterprise Cost Management System," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 2, DOI: 10.30525/2256-0742/2019-5-2-184-190.