Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2019

• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Customer-Centric Perspective: Connecting With Digital Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Marketing 4.0: Moving From Traditional To Digital," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Marketing Strategies For Value Exploration," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Marketing Tactics For Value Engagement," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Marketing Values For Excellent Execution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Asia’S Local Champions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Asia’S Regional Players: Asia Vision, Local Action," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019, "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers".
• Petra Leonora Cvitanović, 2019, "Navigating new marketing technologies, channels and metrics," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1902, Jan.
• Petra Leonora Cvitanović, 2019, "Unaprjeđenje strategije konkurentskog pozicioniranja poduzeća primjenom marketinške revizije," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1904, Jan.
• Ružica Brečić & Anđela Morović, 2019, "Analiza stavova roditelja o zdravoj hrani i prehrani djece," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1906, Nov.
• Meštrović, Ines Sosa & Knežević, Blaženka & Falat, Martina, 2019, "What Influences Decision Making in Online Purchasing of Books in Generation X and Y?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Rodek, Nóra & Marton, Zsuzsanna & Ernszt, Ildikó & Birkner, Zoltán, 2019, "Are the Hungarians on the Right Track Toward Sustainable Consumption?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Marton, Zsuzsanna & Ernszt, Ildikó & Rodek, Nora & Máhr, Tivadar, 2019, "Change in Responsible Consumer Behaviour Through Generations?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Lamberz, Julia & Litfin, Thorsten & Teckert, Özlem & Meeh-Bunse, Gunther, 2019, "How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Marcikic Horvat, Aleksandra & Pejanović, Radovan & Ćirić, Zoran & Ćirić, Bojana & Sedlak, Otilija & Grubić-Nešić, Leposava, 2019, "The Development of the Employer Brand in the Labour Market," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2019, "Tourists’ Recommendations: WOM Becomes Digital," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019, "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 14, issue 1, pages 151-166, DOI: 10.5281/zenodo.3755067.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 198044.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019, "Pricing Better," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 201843.
• Brützel, Christoph & Schulke, Arne, 2019, "A look at Airline Management as Event Management: About the challenging task of trying to run a profitable Airline," IU Discussion Papers - Transport & Logistics, IU International University of Applied Sciences, number 1/2019.
• Eckhardt, Ralph & Schulke, Arne, 2019, "Had it with meetings? In aviation, more gets done with four Team Facilitations," IU Discussion Papers - Transport & Logistics, IU International University of Applied Sciences, number 3/2019e.
• Magdalena Hofman-Kohlmeyer, 2019, "Why People Join Virtual Worlds Of Computer Games? Qualitative Research Amongst Polish Users," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 130-136, September, DOI: 10.12955/cbup.v7.1352.
• Jana Kovaľová & Zuzana Birknerová & Miroslav Frankovský & Eva Benková, 2019, "Differences In Assessing Sellers' Behaviour By The Customers Of Baby Boom, X, Y And Z Generations," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 173-179, September, DOI: 10.12955/cbup.v7.1358.
• Dominika Moravcikova & Anna Krizanova, 2019, "The Effectiveness Of Facebook Promoting The Brands Of Slovak Wellness Hotels Based On The Dea Methodology," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 221-227, September, DOI: 10.12955/cbup.v7.1365.
• Miray Çelik & Volkan Öngel, 2019, "The Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth Performance," American Journal of Economics and Business Administration, Science Publications, volume 11, issue 1, pages 47-60, October, DOI: 10.3844/ajebasp.2019.47.60.
• Khadija Maqsood & Iqbal Javed, 2019, "Impulse Buying, Consumer’s Satisfaction and Brand Loyalty," Journal of Economic Impact, Science Impact Publishers, volume 1, issue 2, pages 40-47.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2019, "The Political Legacy of Entertainment TV," American Economic Review, American Economic Association, volume 109, issue 7, pages 2497-2530, July.
• Keith Head & Thierry Mayer, 2019, "Brands in Motion: How Frictions Shape Multinational Production," American Economic Review, American Economic Association, volume 109, issue 9, pages 3073-3124, September.
• Daniel W. Elfenbein & Raymond Fisman & Brian McManus, 2019, "Does Cheap Talk Affect Market Outcomes? Evidence from eBay," American Economic Journal: Applied Economics, American Economic Association, volume 11, issue 4, pages 305-326, October.
• Brian Adams & Kevin R. Williams, 2019, "Zone Pricing in Retail Oligopoly," American Economic Journal: Microeconomics, American Economic Association, volume 11, issue 1, pages 124-156, February.
• Judith A. Chevalier & Anil K. Kashyap, 2019, "Best Prices: Price Discrimination and Consumer Substitution," American Economic Journal: Economic Policy, American Economic Association, volume 11, issue 1, pages 126-159, February.
• Dorel Mihai Paraschiv & Adrian Cantemir Calin & Oana Cristina Popovici & Gerard Cazabat, 2019, "A Contemporaneous Statistical Note on E-Commerce Adoption in Romania – Based SMEs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 50, pages 177-177, February.
• Stefan Bojnec & Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Carmen Valentina Radulescu, 2019, "Locally Produced Organic Food: Consumer Preferences," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 50, pages 209-209, February.
• Cristinel Petrisor Constantin & Ioana Bianca Chitu & Evelina Gradinaru & Lavinia Dovleac & Gabriel Bratucu, 2019, "Approaching the Bioeconomy in Terms of Increasing the Energy Efficiency of Households in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 50, pages 1-90, February.
• Silvije JerÄ inović, 2019, "Facilitating the Development of Innovative Competencies and Strategic Marketing Sustainability Commitment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 100-106, November.
• IonuÈ›-Adrian Mosescu & Ștefan-Claudiu Căescu & Florina Botezatu & Raluca-Giorgiana Chivu, 2019, "Studying the Digital Marketing Strategy through Big Data in Banking Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 107-115, November.
• Daniel Adrian Gârdan & Ionel Dumitru & Iuliana Petronela Gârdan & Aurelian Bondrea, 2019, "Romanian Consumers’ Perception on Carpooling Phenomena – A Successful Example of Collaborative Consumption," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 116-125, November.
• Daniela Ioniță & Lucian-Florin OniÈ™or, 2019, "Where to Place an Online Ad: An Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 12-23, November.
• Milena Todorova & Svilena Ruskova, 2019, "Trends in Bulgarian Consumers’ Behavior Regarding Bio Foods," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 126-136, November.
• IonuÈ›-Claudiu Popa & Maria Daniela Frățilă & Raluca-Giorgiana Chivu & Florina Botezatu & IonuÈ› Mosescu, 2019, "Valences of Corporate Social Responsibility in Air Transport in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 147-156, November.
• Maria-Daniela Frățilă & IonuÈ›-Claudiu Popa & Alina Alecu & Florina Botezatu & Raluca-Giorgiana Chivu, 2019, "The Effects of Viral Marketing as an Integral Part of Political, Social Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 157-164, November.
• Elena Lidia Melnic, 2019, "Customer Satisfaction and the Factors of Influence: Quantitative Marketing Research undertaken at the Main Banks in The Central Region of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 199-209, November.
• Elena Lidia Melnic, 2019, "Word of Mouth Marketing and the Impact on Banks’ Portfolio of Clients: Research at the Main Banks in the Central Region of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 210-219, November.
• Maria Johann & Sanjoy Ghose, 2019, "Gender Differences in Tourism Marketing Product Perceptions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 241-249, November.
• Marcin Lipowski, 2019, "Willingness to Use Online Channel in Various Stages of the Services Buying Process," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 250-257, November.
• Beata TarczydÅ‚o, 2019, "Eye Tracking as a Research Method. Selected Cases," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 269-279, November.
• Katarzyna Å»yminkowska & Nagaraj Samala & Edyta GoÅ‚Ä…b-Andrzejak, 2019, "Customer Engagement Consequences for Firms," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 301-311, November.
• Alexandru Dumitru Bodislav & Carmen Valentina Rădulescu & Daniel Moise & Sorin Burlacu, 2019, "Environmental Policy in the Romanian Public Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 312-317, November.
• Cristiana Chiriac & Ștefan Grapă & Mihai-Cristian Orzan, 2019, "An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 318-326, November.
• Cristiana Chiriac & Laura Daniela RoÈ™ca, 2019, "Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 327-336, November.
• Alexandra - Cristina Dinu & Violeta Rădulescu & Anca Francisca Cruceru, 2019, "Necessity for Semantic Web Development in User Interaction," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 337-343, November.
• Marwa Meddeb & Jean-Louis Moulins, 2019, "The Antecedents of the Sources of Value of Mass Customization According to Different Categories of Products: Individual and Contextual Variables," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 34-42, November.
• Mihai-Cristian Orzan & Iulia Adina Zara, 2019, "Leverage IoT Technologies for Customer Acquisition and Retention," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 344-349, November.
• Laura Daniela RoÈ™ca (Tănase) & Mihaela Constantinescu & Ștefan-Claudiu Căescu & Mihai-Cristian Orzan, 2019, "Assessing the applicability of neuromarketing tools in online social networks from a business perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 350-356, November.
• Raluca Ecaterina Brandabur & Mihaela Moisa Danaila & Crina Ramona Antip & Monica Maria Mihaila, 2019, "Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 357-367, November.
• Mihaela Constantinescu & Andreea Orîndaru & Ștefan-Claudiu Căescu, 2019, "Funding scientific research in Romanian economic universities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 368-378, November.
• Andreea Orîndaru & Mihaela Constantinescu & Ștefan-Claudiu Căescu, 2019, "The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 379-389, November.
• Kalyanaram Gurumurthy, 2019, "Technology Market Dynamics: Fifth Generation Networks and Huawei Market Leadership," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 43-51, November.
• Huey Shee Loh & Sanjaya Singh Gaur & Ryan Jiunn-Hoong Lim, 2019, "Childhood Brand Nostalgia, Perceived Self-Continuity and Brand Loyalty," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 52-62, November.
• Anna Szwajlik, 2019, "Consumer Behaviour of "Young Adults" as a Determinant of the Development of Product Innovation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 63-71, November.
• Kamila SÅ‚upiÅ„ska, 2019, "Types of Users and their Activities in Social Media and their Possibilities to Engage in Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 72-82, November.
• Urszula ChrÄ…chol-Barczyk, 2019, "Place of Customer Relationship Building Tools in Relation to the Customer Knowledge Management Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 83-89, November.
• Ilona Bondos, 2019, "Voluntary Migration to the Online Channel in the Service Purchase Process - How Close We Are?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-99, November.
• George Cristian Nistor, 2019, "An Extended Technology Acceptance Model For Marketing Strategies In Social Media," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 23, pages 127-136, June.
• Mihaela Åžtir & Adriana Zaiå¢, 2019, "Potential Impact Of Virtual Touching On Endowment And Feelings Of Ownership. A Literature Review Of Concepts And Scales," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 24, pages 145-162, December.
• Esteban Pelayo Villarejo & Antoni Pastor Juste & Jakub Kruszelnicki, 2019, "Segmentation Techniques For Innovation Support Services," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 24, pages 207-237, December.
• Lubica Gajanova & Margareta Nadanyiova & Dominika Moravcikova, 2019, "The Use of Demographic and Psychographic Segmentation to Creating Marketing Strategy of Brand Loyalty," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 66, issue 1, pages 65-84, March.
• KateÅ™ina Matušínská & Michal Stoklasa, 2019, "The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 66, issue 2, pages 193-212, June.
• Amélia Maria Pinto da Cunha Brandão & Rodrigo Ferreira de Oliveira, 2019, "Internationalization Strategies in Music Festivals," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 66, issue 2, pages 91-112, July.
• Amélia Maria Pinto da Cunha Brandão & Rodrigo Ferreira de Oliveira, 2019, "Internationalization Strategies in Music Festivals," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 66, issue si, pages 91-112, September, DOI: 10.47743/saeb-2019-0018.
• Rimple Manchanda, 2019, "Materialism – A Conceptualization for Contemporary Research," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, volume 10, issue 1, pages 48-54, January, DOI: 10.18843/ijcms/v10i1/05.
• Cătălin Mihail Barbu & Anca Floriana Păunescu & Oprea Valentin Busu, 2019, "Promoting Social Innovation Using Marketing And Communication Tools," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 47, pages 42-52, December.
• Iulia Novacescu, 2019, "Customer Insights In Automotive," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 51-60, May.
• Erika KULCSÁR & Kinga SZOCS, 2019, "Analysing The Sectors And Countries Of Origin For The Top Ranking Brands. Are There Any Common Patterns?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 35-53, November.
• Ioanna Dimitrakaki, 2019, "The Tourist Marketing And Analysis Of Tourist Satisfaction," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 54-63, November.
• Zita Kelemen & Ildikó Kemény, 2019, "A Motivation Based Shopper Typology for Short Term Retail Events," Society and Economy, Akadémiai Kiadó, Hungary, volume 41, issue 1, pages 107-124, March.
• Attila Endre Simay & Mirkó Gáti, 2019, "Publicity in Mobile and Social Media," Society and Economy, Akadémiai Kiadó, Hungary, volume 41, issue 2, pages 193-210, June.
• John List & James Murphy & Michael Price & Alexander James, 2019, "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers, University of Alaska Anchorage, Department of Economics, number 2019-07, Nov.
• Mircea FUCIU & Luigi DUMITRESCU, 2019, "Usage Of The Online By The Young Individuals And Young Adults. A Case Study Of The Romanian Internet Usage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 21, pages 1-4.
• LaurenÈ›iu STOENICÄ‚ & Andrei BUIGA, 2019, "Dimensions Of The Romanian Private Higher Education Institutions Market," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 21, pages 1-7.
• Monica Å¢ichindelean (Beca) & Mihai Å¢ichindelean, 2019, "A Study Of Banking Marketers' Perception Regarding The Use Of Neuromarketing Techniques In Banking Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 21, pages 1-8.
• Mefatih Yamina, 2019, "Analysis and Evaluation of the Tourism Sector in Algeria and Tunisia during the Period (1990-2014)," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, volume 1, issue 2, pages 12-27, June, DOI: 10.48100/merj.v1i2.27.
• Djeffel Ouarda, 2019, "Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, volume 1, issue 2, pages 120-137, June, DOI: 10.48100/merj.v1i2.34.
• Farzaneh Soleimani Zoghi, , "An Empirical Study On The Impact Of Risk Perception On German Consumers Online Buying Intention," Review of Socio - Economic Perspectives, Reviewsep, number 201935, DOI: https://doi.org/10.19275/RSEP060.
• Haroon Iqbal Maseeh, 2019, "Digital Mobile Advertising: A Pitching Research Letter," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 18, issue 4, pages 640-646, December.
• Joanna Pietrzak, 2019, "Mass Prestige brands – the end of traditional luxury brand marketing?," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 27, pages 187-198, September, DOI: 10.18778/2082-4440.27.03.
• Керимхан Ж. // Kerimkhan Zh., 2019, "Оценка конкурентной среды в отраслях экономики Республики Казахстан // Assessment of the competitive environment in the sectors of the economy of the Republic of Kazakhstan," Economic Review(National Bank of Kazakhstan), National Bank of Kazakhstan, issue 2-3, pages 38-46.
• Rob Donnelly & Francisco R. Ruiz & David Blei & Susan Athey, 2019, "Counterfactual Inference for Consumer Choice Across Many Product Categories," Papers, arXiv.org, number 1906.02635, Jun, revised Aug 2023.
• Danijela Madzar & Ines Milohnic, 2019, "Improving Business Competitiveness Based On Managing Creativity System," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 193-208, june.
• Adis Puska & Admir Beganovic & Allen Popovic Beganovic, 2019, "Consumers' Loyalty Toward Dark Chocolate," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 245-266, june.
• Tajana MaruÅ¡ić, 2019, "Importance Of Marketing Mix In Successful Positioning Of Products And Services On The Market," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 431-446, june.
• Matea Matic Sosic, 2019, "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 2, pages 553-566, december.
• Anica Hunjet & Goran Kozina & Dijana Vuković, 2019, "Consumer Of The Digital Age," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 2, pages 639-654, december.
• Nataliia Butenko & Liudmyla Kot, 2019, "Methodological Approaches To The Evaluation Of The Effectiveness Of Partnership Relations," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 4, DOI: 10.30525/2256-0742/2019-5-4-42-49.
• Alona Natorina, 2019, "The Adaptive Management System Of Marketing Commodity Policy," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2256-0742/2019-5-1-131-136.
• Olena Boienko & Оleksii Susidenko, 2019, "Market Niche As A Method Of Brand Promotion," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2256-0742/2019-5-1-15-20.
• Ganna Gorina & Valentina Barabanova, 2019, "Marketing Aspects Of Developing Tourism Services Market In Ukraine & The Baltic Countries," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2256-0742/2019-5-1-39-47.
• Natalia Radionova & Margaryta Skrypnyk & Tayisiya Voronkova, 2019, "Dual Nature Of Industrial Enterprise Cost Management System," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 2, DOI: 10.30525/2256-0742/2019-5-2-184-190.
• Diana Raiko & Viktoriia Cherepanova, 2019, "Creation Of The Image And Brand Of The Enterprise On The Basis Of Marketing As A Philosophy Of Management," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 2, DOI: 10.30525/2256-0742/2019-5-2-191-205.
• Svitlana Mishyna & Îleksandr Mishyn & Nataliia Parkhomenko, 2019, "Innovative Methods and Tools for Personnel International Marketing Development," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 33-49.
• Evgeni Stanimirov & Mariya Georgieva, 2019, "Customer Profiling Based on the Criteria of Sustainable Consumption," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 3-17.
• Norbazilah Sakri & Norzaidahwati Zaidin & Mohd Auzae Arshad & Faruk Muhammad, 2019, "From Experience To Influence: Positive Contribution Of Electronic Word†Of†Mouth (Ewom) Towards Dermags Product," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Muhamad Syakir Shukor & Zuraidah Sulaiman & Thoo Ai Chin & Adaviah Masod, 2019, "Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lassaad Ghachem & Costinel Dobre & Reza Etemad-Sajadi & Anca Milovan-Ciuta, 2019, "The Impact Of Cultural Dimensions On The Perceived Risk Of Online Shopping," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Erika Kulcsar & Claudia-Izabela Crenganes, 2019, "The End Product Of The Imagine Dragons’ And Lady Gaga’S Music, Or The Nature Of Marketing Mix In The Music Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniel Levy, 2019, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers, Bar-Ilan University, Department of Economics, number 2019-01, Jan.
• Daniel Levy & Avichai Snir, 2019, "If You Think 9-Ending Prices Are Low, Think Again," Working Papers, Bar-Ilan University, Department of Economics, number 2019-06, Jun.
• Daniel Levy & Mark Bergen, 2019, "Pricing Better," Working Papers, Bar-Ilan University, Department of Economics, number 2019-07, Jul.
• KENAN Güllü & DIDEM Asar, 2019, "Ethical Evaluations For Virtual Entrepreneurship Applications Of Travel Agencies: A Research On Consumer Differences," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 71, issue 1, pages 68-81, March.
• FUCIU Mircea, 2019, "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 71, issue 4, pages 53-63, December.
• Garrod Luke & Li Ruochen & Wilson Chris M., 2019, "Transaction Costs as a Source of Consumer Stockpiling," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 19, issue 3, pages 1-15, July, DOI: 10.1515/bejeap-2017-0316.
• Gabriela LAZAR (SOARE), 2019, "Creation And Communication Of The Brand Of An Educational Institution," Contemporary Economy Journal, Constantin Brancoveanu University, volume 4, issue 3, pages 103-108.
• Ailinca Alina Georgeta, 2019, "Longer Lifetime For Products, Product Suicide Code And Sustainable Development," Management Strategies Journal, Constantin Brancoveanu University, volume 46, issue 4, pages 203-209.
• Oana Bocanete, 2019, "Managerial Measures To Increase The Sales Quota Using The Promotional Mix - Case Study," Management Strategies Journal, Constantin Brancoveanu University, volume 46, issue 4, pages 81-91.
• Oana Bocanete, 2019, "Managerial Assessment By Applying Of The Marketing Mix Regarding The Sales Stimulation - Case Study," Management Strategies Journal, Constantin Brancoveanu University, volume 46, issue 4, pages 92-99.
• Rossella Sorio & Béatrice Siadou-Martin, 2019, "Adoption ou rejet de l’innovation, une approche par la théorie des prospects : le cas des vins allégés en alcool," Innovations, De Boeck Université, volume 0, issue 1, pages 161-187.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019, "Data Brokers Co-Opetition," CESifo Working Paper Series, CESifo, number 7523.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019, "Exclusive Data, Price Manipulation and Market Leadership," CESifo Working Paper Series, CESifo, number 7853.
• Alistair Ulph & Luca Panzone & Denis Hilton, 2019, "A Note on Moral Licensing and Foot-In-The-Door Effect," CESifo Working Paper Series, CESifo, number 7857.
• John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019, "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers, Chapman University, Economic Science Institute, number 19-31.
• Agus SUROSO & MAFUDI & Amber LUMBANTORUAN & Ascaryan RAFINDA, 2019, "The Impact Of Digital Marketing On Rural Products: A Case Study In Sumbang, Indonesia," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-142, December.
• Carmit Moshe ROZENTAL, 2019, "Factors Influencing The Marketing Of Women To Senior Managerial Positions – Proposed Qualitative Research Design," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 143-151, December.
• Corina CARA, 2019, "Dark Patterns In The Media: A Systematic Review," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 105-113, December.
• Mihaela ŞTIR, 2019, "Business-To-Consumer E-Commerce In Romania – Evolution And Trends," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 127-134, December.
• Adriana UNGUREANU & Emilia PASCU, 2019, "How To Persuade Customers In Selling Nanoproducts?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 135-141, December.
• Emanuela Maria AVRAM, 2019, "Brand Logo Perception In A Globalized Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 39-46, May.
• Stefan-Alexandru CATANA, 2019, "A New Approach To Retail Marketing – Ways Of Services Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 75-77, May.
• Renata Francisco Baldanza & L�via Nogueira-Pellizzon, 2019, "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, volume 35, issue 151, pages 95-108.
• Fabiana Gama de Medeiros & Francisco Jos� da Costa, 2019, "Uma proposta de visualizacao do sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 237-248.
• Gina-María Pipoli de Azambuja & I�aki Garc�a-Arrizabalaga & Gustavo Rodr�guez-Pe�a, 2019, "Do image and familiarity have a significant effect on purchase intention?," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 249-258.
• José A. Flecha & Mar�a de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019, "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 259-270.
• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ort�z-Soto, 2019, "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 271-282.
• Enrique Bianchi & Juan Manuel Bruno & Carolina S�nchez, 2019, "La influencia de pares como antecedente de la actitud y la capacidad de innovación en el comportamiento ecológico," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 283-291.
• José A. Flecha & Mar�a de los M. Santos-Corrada & Sandra Mena-Candelaria, 2019, "El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 292-300.
• Cristian-Alejandro Rubalcava de León & Yesenia S�nchez-Tovar & M�nica-Lorena S�nchez-Lim�n, 2019, "La conciencia de marca en redes sociales: impacto en la comunicación boca a boca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 313-320.
• Gonzalo Maldonado-Guzmán, 2019, "Exploración de la gestión de marca en las pequenas empresas de servicios de México," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 331-342.
• Claudia Patricia Grisales Castro, 2019, "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 69-92, DOI: 10.22267/rtend.192002.123.
• Andrea Lorena Arteaga Flórez & Diego Marcel De La Rosa Salazar, 2019, "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 93-115, DOI: 10.22267/rtend.192002.124.
• Iveta Broučková & Eva Jaderná & Alena Srbová, 2019, "Promotion of products in retro-designed packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 12-22.
• Samuel Smolka, 2019, "Characteristics of Slovak consumers generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 2-11.
• Dana Vokounová & Janka Táborecká-Petrovičová, 2019, "Shopping styles of young generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 34-41.
• Romana Čočková & Peter Štarchoň & Lucia Vilčeková, 2019, "The utilisation of multimedia research laboratories in practice. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 42-49.
• Andreas Zehetner, 2019, "The Relationship between Emotional Intelligence and Sales Performance in a Business-to-Business Environment; with Implications for Cross-Cultural Adaptability," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 10-20.
• Michael Wenzler & Sakshi Bhambhani & Michael Schmidthaler, 2019, "Readiness, Use and Enablers of Digital Customer Interaction Tools in Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 2-9.
• Dagmar Sieglova, 2019, "Advertisement Wars? Watch Whom You Really Offend," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 21-37.
• Tomáš Peráček, 2019, "Advertising and some of its legislative restrictions in the Slovak Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 38-51.
• Olga Vasileva & Tamara Tarakanov, 2019, "Communication trends in formation of institutional business environment in tourism of St. Petersburg," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 3, pages 16-24.
• Margarethe Überwimmer & Anna Biedersberger & Doris Ehrlinger & Stefan Mang & Christian Stadlmann & David Tempelmayr, 2019, "Industrial service excellence in manufacturing companies: a neo-configurational perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 3, pages 2-15.
• Stephan Weinert & Elmar Günther & Edith Rüger-Muck & Gerhard Raab, 2019, "The effect of company guest speakers on perceived employer attractiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 3, pages 25-36.
• Miloš Hitka & Andrej Piňák & Silvia Lorincová, 2019, "CRM in a telecommunication company. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 3, pages 37-55.
• Eva Jaderná & Radka Picková & Jana Přikrylová & Michal Hrubý, 2019, "The interest of different generations of Czech consumers in certified products and environmental organizations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 4, pages 10-24.
• Miloš Hitka & Andrej Piňák & Silvia Lorincová, 2019, "CRM in a telecommunication company. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 4, pages 2-9.
• František Olšavský, 2019, "Marketing of territorial unit as a unit of living space," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 4, pages 25-41.
• Zsolt Horbulák, 2019, "Corporate social responsibility of SME´s from view of consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 4, pages 42-53.
• Bekkerman, Anton & Brester, Gary W., 2019, "Don't Judge a Wine by Its Closure: Price Premiums for Corks in the U.S. Wine Market," Journal of Wine Economics, Cambridge University Press, volume 14, issue 1, pages 3-25, February.
• Goldstein, Robin S., 2019, "Half-Blind Tasting: A Deception-Free Method for Sizing Placebo and Nocebo Responses to Price and Packaging Attributes," Journal of Wine Economics, Cambridge University Press, volume 14, issue 3, pages 321-331, August.
• Fadi Oukili ASRAOUI & Mhamed HAMICHE, 2019, "The impact of ethics on Moroccan consumer behavior toward Islamic banking products," Turkish Economic Review, EconSciences Journals, volume 6, issue 1, pages 14-27, January.
• Guofang Huang & K. Sudhir, 2019, "The Causal Effect of Service Satisfaction on Customer Loyalty," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2177, May.
• K. Sudhir & Hortense Fong & Subroto Roy, 2019, "Greedy or Grateful? Asking for More when Thanking Donors," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2183R, Mar, revised Mar 2021.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019, "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2199, Sep.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019, "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2199R, Sep, revised Apr 2021.
• Иван Марчевски & Венета Любенова, 2019, "Влияние На Потребителските Промоции Върху Ценността На Бранда," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 27, issue 1 Year 20, pages 279-306.
• Радослав Йорданов, 2019, "Възможности За Повишаване Качеството На Данните От Онлайн Анкети," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 27, issue 1 Year 20, pages 90-124.
• Димитър Тричков, 2019, "Пазарни Предизвикателства И Възможности Пред Телекомите В България," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 15, issue 15 Year 2, pages 445-472.
• Veneta Lyubenova, 2019, "Brand Trust As A Source Of Brand Equity," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 15, issue 15 Year 2, pages 473-487.
• Криста Нейкова, 2019, "Концептуални Основи На Лоялността," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 15, issue 15 Year 2, pages 51-77.
• Димитър Трендафилов, 2019, "Клъстери И Комуникация: Маркетингови Аспекти На Земеделската Практика В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 112-126.
• Мария Георгиева, 2019, "Социално-Отговорният Брандинг В Контекста На Концепцията За Управление На Взаимоотношенията С Клиентите," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 125-154.
• Виктория Станчева, 2019, "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 155-189.
• Marina Tuneva & Dejan Andonov, 2019, "Public Relations and Their Importance in the Growth of Civil Society Organizations in Macedonia," Journal of Innovative Business and Management, DOBA Faculty, volume 11, issue 1, DOI: 10.32015/JIMB/2019-11-1-6.
• Milica Slijepčević & Nevenka Popović Šević & Ivana Radojević, 2019, "Limiting Aspects of Neuromarketing Research," Journal of Innovative Business and Management, DOBA Faculty, volume 11, issue 1, DOI: 10.32015/JIMB/2019-11-1-8.
• Mohammed Abdalrahman, 2019, "Consumer Behaviour Toward Modern Food Products and Trends," Journal of Innovative Business and Management, DOBA Faculty, volume 11, issue 2, DOI: 10.32015/JIBM/2019-11-2-9.
• Ebbes, Peter & Germann, Frank & Grewal, Rajdeep, 2019, "Marketing Department Power and Board Interlocks," HEC Research Papers Series, HEC Paris, number 1330, Feb, DOI: 10.2139/ssrn.3322304.
• Riyanto Efendi & Setyabudi Indartono & Sukidjo Sukidjo, 2019, "The Mediation of Economic Literacy on the Effect of Self Control on Impulsive Buying Behaviour Moderated by Peers," International Journal of Economics and Financial Issues, Econjournals, volume 9, issue 3, pages 98-104.
• Irina A. Firsova & Dinara G. Vasbieva & Nikolay N. Kosarenko & Maria A. Khvatova & Lev R. Klebanov, 2019, "Energy Consumption Forecasting for Power Supply Companies," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 1, pages 1-6.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Anna A. Larionova & Evgeniya V. Shikh, 2019, "Features of Cost Advantages from Implementation of Energy-Saving Projects," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 3, pages 53-58.
• Irina A. Firsova & Dinara G. Vasbieva & Aleksandr V. Litvinov & Oxana E. Chernova & Irina V. Telezhko, 2019, "Trends in the Development of the Global Energy Market," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 3, pages 59-65.
• Olga V. Borisova & Olga A. Kalugina & Nikolay N. Kosarenko & Aleksandr V. Grinenko & Izida I. Ishmuradova, 2019, "Assessing the Financial Stability of Electric Power Organizations," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 3, pages 66-76.
• Rustam Z. Mukhametshin & Nina I. Kryukova & Alexandra V. Beloborodova & Aleksandr V. Grinenko & Olga V. Popova, 2019, "Implementation of Efficient Energy Policy in Russia: Energy Consumption Monitoring and Problem Analysis," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 4, pages 224-232.
• Alexey I. Shinkevich & Svetlana S. Kudryavtseva & Marina V. Shinkevich & Indira G. Salimianova & Izida I. Ishmuradova, 2019, "Improving the Efficiency of Production Process Organization in the Resource Saving System of Petrochemical Enterprises," International Journal of Energy Economics and Policy, Econjournals, volume 9, issue 4, pages 233-239.
• Subaebasni Subaebasni & Henny Risnawaty & A.R. Arie Wicaksono, 2019, "Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 90-97.
• Hossam Deraz, 2019, "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 13-25.
• Ishani Weerasinghe & B.N.F. Warnakulasooriya, 2019, "Interactions in Virtual Customer Environments (VCEs) toward Customer Relationship Management (CRM): A Study of Tourist Hotels in Sri Lanka," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 44-51.
• Asep Rokhyadi Permana Saputra & Tulus Haryono & Wisnu Untoro, 2019, "Green Products Strategy Impact Of Generic Porter Strategy On Company’s Performance," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 52-61.
• Fitrizal Fitrizal & Nandan Limakrisna, 2019, "Customer Value Determination and its Implications in Customer Loyalty Hotels," International Review of Management and Marketing, Econjournals, volume 9, issue 2, pages 18-25.
• Mahmoud Yasin & Lucía Porcu & Francisco Liébana-Cabanillas, 2019, "Determinants of Intention to Forward Online Company-generated Content via Facebook," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 148-157.
• Hala M.Y. Diebes & Raed A.M. Iriqat, 2019, "Social Media as a Strategic Marketing Communication Tool in Palestinian Mobile Telecom Companies - Business to Customers Relationship Perspective," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 31-40.
• Muhartini Salim & Lizar Alfansi & Effed Darta & Sularsih Anggarawati & Armelly Amin, 2019, "Indonesian Millenials Online Shopping Behavior," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 41-48.
• Ahmed Suhail Ajina, 2019, "The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking Industry," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 87-92.
• Hajar Makry & Houcine Berbou & Badia Oulhadj, 2019, "Political Marketing in Morocco: From Theories to Stereotypes, Definition and Comparison," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 80-86.