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Comparative Analysis Of Promotion Tools On The Internet

Author

Listed:
  • Shcherban M.

    (Plekhanov Russian University of Economics)

Abstract

The content of the article includes a comparison of the main tools of Internet marketing, reveals the meaning of using one or another tool, and also describes the possible results of using these tools. A separate part of the article is devoted to the possibility of using the analyzed Internet promotion tools by small and medium-sized businesses.

Suggested Citation

  • Shcherban M., 2020. "Comparative Analysis Of Promotion Tools On The Internet," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:10
    as

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    File URL: http://www.marketing-mba.ru/article/v3_10_2020/Shcherban.pdf
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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