Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2012

• Jörg Kraigher-Krainer, 2012, "Scaling Consumers' Purchase Involvement: A New Approach," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 14-19, DOI: 10.18267/j.cebr.3.
• Karel Týra & Miroslav Karlíček, 2012, "Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 27-32, DOI: 10.18267/j.cebr.5.
• Květa Olšanová, 2012, "Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 3, pages 37-45, DOI: 10.18267/j.cebr.29.
• Petr Jirsák & Petr Kolář, 2012, "Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 3, pages 46-50, DOI: 10.18267/j.cebr.30.
• Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS, 2012, "Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 11, issue 1, pages 66-78.
• Mihaela DIACONU & Florentina DINESCU, 2012, "Student Satisfaction, Resultant Of Marketing Orientation Of University Under Current Conditions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 11, issue Special, pages 3-9.
• Schmidt, Imke & Seele, Peter, 2012, "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, volume 13, issue 2, pages 169-191.
• Eberz, Lisa-Marie & Baum, Matthias & Kabst, Ruediger, 2012, "Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess (The Influence of Recruiter Behavior on Job Seekers: A Mediated Model)," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, volume 26, issue 1, pages 5-29.
• TANASE, George Cosmin, 2012, "The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 17-23, June.
• GOGA, Traian & VARLAN, Filip, 2012, "Social Media: At the crossroads of efficient marketing and ethics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 24-34, June.
• PURCAREA, Theodor Valentin, 2012, "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 2, pages 38-46, June.
• PURCAREA, Theodor Valentin, 2012, "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 3, pages 01-04, September.
• PURCAREA, Theodor Purcarea, 2012, "Health Value for Sustainable Development, a Real Challenge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 4, pages 03-13, October.
• TANASE, George Cosmin, 2012, "The Confluence of Culture and Social Media in Changing Service Expectations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 3, issue 4, pages 14-19, October.
• Iconaru Claudia, 2012, "Modeling the impact of normative beliefs in the context of online buying: Direct and moderating effects," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 44, pages 243-262, June.
• Imran Anwar Mir, 2012, "Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 45, pages 265-288, September.
• Victor Danciu, 2012, "The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 45, pages 3-24, December.
• Edgar Alan N. Rayo, 2012, "Institutional isomorphism among nonprofits in cause marketing partnerships," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 121-136, December.
• Nexhbi Veseli & Brikend Aziri & Teuta Veseli, 2012, "Are marketing strategies implemented by SME’s in the Republic of Macedonia ?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 137-152, December.
• Adrienn Woerle, 2012, "Marketing meets ethics – with the sample of an Austrian chocolate factory," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 187-202, December.
• Andreea Mihaela Barbu, 2012, "Marketing utility and implementation with public services organizations a qualitative study on Romanian market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 25-40, December.
• Laurenţiu-Dan Anghel & Mihaela Constantinescu & Ștefan Claudiu Căescu, 2012, "Relationship marketing with the supply chain a prerequisite for business sustainability," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 3-24, December.
• Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012, "The influence of graduates professional experience over general business perception," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 53-62, December.
• Ioana Cecilia Popescu & Diana Maria Vrânceanu & Mihai Ioan Roșca, 2012, "The role of promotional strategies for small and medium- sized entreprises in sustainable marketing," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 97-110, December.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012, "The Potential Role of Carbon Labeling in a Green Economy," RFF Working Paper Series, Resources for the Future, number dp-12-09, Apr.
• Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series, Rimini Centre for Economic Analysis, number 69_12, Nov.
• Golam Mohammad Forkan, 2012, "Cluster Concept in Enhancing the Marketing Capability of Light Engineering Industry of Bangladesh: A Comparative Study," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 88-96.
• S M Asif Ur Rahman & Muhammad Rehan Masoom, 2012, "Effects of Relationship Marketing on Customer Retention and Competitive Advantage: A Case Study on Grameen Phone Ltd," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 97-102.
• Shamsu Uddin & Md. Mahbubur Rahaman & Md. Mazharul Islam, 2012, "Private Hospitals in Sylhet City, Bangladesh: An Issue of Service Marketing," Asian Business Review, Asian Business Consortium, volume 1, issue 2, pages 103-105.
• Burcu Avci Ozturk & Zehra Baskaya, 2012, "Flour Supplier Selection in a Bread Factory With Fuzzy Analytic Hierarchy Process," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 131-131.
• Gungor Hacioglu & Gizem Kurt, 2012, "Consumers’ Awareness, Acceptance and Attitudes towards Functional Foods: A Research in Izmır City," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 161-161.
• Larry P. Pleshko & Richard A. Heiens, 2012, "The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 3, pages 1-1.
• Rustu Yayar & Humeyra Sadaklioglu, 2012, "A Research On The Internet Product Purchasing Behavior Of Public Employees," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 3, issue 3, pages 145-145.
• Dora Agapito & Patrícia Valle & Julio Mendes, 2012, "Sensory Marketing and Tourist Experiences," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-5, Mar.
• Ana Cláudia Campos, 2012, "Marketing the Destination Experience," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-6, Mar.
• Sofia Eurico & Patrícia Valle & João Albino Silva & Catarina Marques, 2012, "Segmenting Graduate Consumers of Higher Education in Tourism: An Extension of the ECSI Model," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2012-7, Mar.
• Jesus Crespo Cuaresma & Matthias St√∂ckl, 2012, "The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany," Working Papers in Economics, University of Salzburg, number 2012-2, Feb.
• Maria-Cristiana MUNTHIU & Iuliana CETINA, 2012, "Approaches For Conceptualizing Customer Satisfaction And Perceived Service Quality," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 3, issue 1, pages 111-117.
• Carmen Adina PASTIU, 2012, "The Impact Of Using The Internet In Promoting Romanian Industry," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 3, issue 1, pages 119-124.
• Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA, 2012, "The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, volume 2012, issue 8, pages 371-385, June.
• Florina PÎNZARU, 2012, "On Innovation: A Theoretical Approach on the Challenges of Utilities Marketing," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 1, pages 165-172, June.
• Luigi DUMITRESCU & Iuliana CETINA & Alma PENTESCU, 2012, "Employee Satisfaction Measurement – Part of Internal Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 13, issue 1, pages 37-48, March.
• Alexander Leischnig & Anja Geigenmüller & Margit Enke, 2012, "Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 1, pages 44-58, January.
• Jan Drengner & Steffen Jahn & Hansjörg Gaus, 2012, "Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 1, pages 59-76, January.
• Alexander Rühle & Franziska Völckner & Henrik Sattler & Claudia Hatje, 2012, "Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 2, pages 125-140, April.
• Jan H. Schumann & Nancy V. Wünderlich & Marcus S. Zimmer, 2012, "Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 2, pages 141-165, April.
• Florian Kraus & Thomas Rajab & Jan Wieseke, 2012, "Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Out-comes and Customer Response," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 64, issue 4, pages 331-363, October.
• Anna Decewicz, 2012, "Modelowanie CLV przy użyciu łańcucha Markowa – wykorzystanie danych panelowych," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 27, pages 13-26.
• Marek Drzazga, 2012, "Marketing communication of retail trade companies in Poland. The results of research conducted by means of expert method (Komunikacja marketingowa detalicznych przedsiebiorstw handlowych w Polsce. Wyniki badan prowadzonych metoda ocen ekspertow)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 14-15, pages 128-139.
• Chenhang Zeng, 2012, "Optimal Advance Selling Strategy under Price Commitment," SDU Working Papers, School of Economics, Shandong University, number 2012-03, Dec.
• Milena Ilic, Magistra & Branislav Radnovic & Zoran D. Zivkovic, 2012, "Socialy Responsible Marketing - Yesterday And Today," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 1, issue 3, pages 59-73, Decembre.
• Bebeşelea Mihaela, 2012, "Empirical Study On The Perception Of The Economic Entities On The Taxation In Romania," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, volume 2, issue 3, pages 1-1, June.
• Sven Heidenreich & Katrin Talke, 2012, "Tarifwahl-Anomalien bei optionalen Mobilfunktarifen — Eine Analyse der Ursachen von Flatrate-Präferenz und Flatrate-Bias," Schmalenbach Journal of Business Research, Springer, volume 64, issue 3, pages 280-307, May, DOI: 10.1007/BF03373694.
• Torsten J. Gerpott & Sabrina Berg, 2012, "Präferenzen für Pay-As-You-Drive-Versicherungsmerkmale bei Privatkunden — Eine conjoint-analytische Untersuchung —," Schmalenbach Journal of Business Research, Springer, volume 64, issue 4, pages 456-492, June, DOI: 10.1007/BF03373698.
• Manfred Bruhn & Verena Schoenmüller & Daniela Schäfer & Simon Reumer, 2012, "Markenintimität (Brand Intimacy) von Konsumenten — Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden," Schmalenbach Journal of Business Research, Springer, volume 64, issue 6, pages 590-629, September, DOI: 10.1007/BF03372867.
• Michael Löffler & Reinhold Decker, 2012, "Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums," Schmalenbach Journal of Business Research, Springer, volume 64, issue 7, pages 722-746, November, DOI: 10.1007/BF03373703.
• Marius Boiţă & Gheorghe Grigorescu & Emilia Constantin & Eduard Ajtay, 2012, "Air Transport Vector In The Economic Context Of Globalization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 139-145, November.
• Mihaela Simona Dogan, 2012, "Direct Marketing – An Efficient Communication Tool," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 399-403, November.
• Mihaela Simona Dogan, 2012, "Other Tools For Growth And Jobs Of Europe 2020 Strategy," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 404-406, November.
• Constanta Enea & Constantin Enea & Gheorghe Grigorescu, 2012, "Management Tourism Sector In Targu Jiu," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 500-507, November.
• Constanta Enea & Constantin Enea & Gabriel Sanda, 2012, "Strands Of Integration National Performance Of Tourism In Oltenia," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 508-513, November.
• Irina Nicolau, 2012, "New Developments In Marketing Theory And Practice," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 76-81, November.
• Mihaela Simona DOGAN, 2012, "The role of the Europe 2020 strategy concerning economic growth in health," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 440-445, May.
• Claudia-Nicoleta DOBRESCU & Mirela COSTENCU, 2012, "Considerations concerning the role of the marketing specialist in the tourism organization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 686-689, May.
• Cristina SANDU, 2012, "The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 76-79, May.
• Engin Deniz Eris & Omur Neczan Timurcanday Ozmen, 2012, "The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 5, issue 1, pages 77-108, April.
• Bert de Bruijn & Philip Hans Franses, 2012, "Managing Sales Forecasters," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 12-131/III, Dec.
• Caspar G. Chorus & Benedict G. C. Dellaert, 2012, "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," Journal of Transport Economics and Policy, University of Bath, volume 46, issue 1, pages 139-155, January.
• Mustafa Sinanagic & Beriz Civic & Alma Kamaric, 2012, "Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 10, issue 1, pages 47-62.
• Veeva Mathew & Sam Thomas & Joseph I Injodey, 2012, "Direct And Indirect Effect Of Brand Credibility, Brand Commitment And Loyalty Intentions On Brand Equity," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 10, issue 2, pages 73-82.
• Domergue, M. (éd.) & Couderc, J.P. (éd.) & Rivière-Giordano, G. (éd.) & Maurel, C. (éd.), 2012, "Dynamiques des entreprises agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2010," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201208, January-j.
• Claudio Giachetti & Gianluca Marchi & Riccardo Corradini, 2012, "UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 15, Sep.
• Cinzia Colapinto & Elena Sartori & Marco Tolotti, 2012, "A two-stage model for diffusion of innovations," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 16, Oct.
• Evgeni Stanimirov & Borislava Cherkezova, 2012, "Analysis Of Staff And Customer Satisfaction," Business & Management Compass, University of Economics Varna, issue 2, pages 21-35.
• Hrisina Hristova, 2012, "The Transition To Customer Focused Approach In Corporate Banking," Business & Management Compass, University of Economics Varna, issue 2, pages 99-109.
• Stoyan Marinov, 2012, "Management Decisions In The Context Of Bulgaria’s Lifecycle As A Coastal Tourist Destination," Business & Management Compass, University of Economics Varna, issue 4, pages 7-16.
• Krasimira Yancheva, 2012, "Assessing The Potential Of Bulgarian Folklore For The Realization Of Cultural Tourist Travel," Business & Management Compass, University of Economics Varna, issue 4, pages 99-109.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2012, "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 8503, ISBN: ARRAY(0x74f40cb0), September.
• Sergiu BARBU & Ilie CRISTESCU, 2012, "The Context of Modern Branding Emergence," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 17, pages 153-166.
• Liviu-Gabriel CABĂU, 2012, "The Productivity Paradox, Myth or Reality?," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 17, pages 180-189.
• Cristian DUTU, 2012, "The influence of relationship marketing drivers on marketing and business performance," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 205-220.
• Corina PELAU, 2012, "The influence of the income on the cognitive and emotional reactions of the consumer," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 221-235.
• Anca Maria CONSTANTIN, 2012, "The antecedents of e-satisfaction and e-loyalty," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 236-252.
• Simona-Mihaela TRIF, 2012, "Antecedents and consequences of relationship quality. A case study of banking sector in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 18, pages 253-271.
• Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc, 2012, "Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 70791.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012, "Social Media im Recruiting," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 13-23.
• Schmidt, Romy, 2012, "Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe 'junge Leute' in Mecklenburg-Vorpommern," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 02/2012.
• Silberhorn, Nadja & Hildebrandt, Lutz, 2012, "Does umbrella branding really work? Investigating cross-category brand loyalty," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2012-028.
• Hildebrandt, Lutz & Tischer, Sven, 2012, "Brand equity: How is it affected by critical incidents and what moderates the effect," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2012-062.
• Tischer, Sven, 2012, "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2012-064.
• Sulk, Ingolf & Klotz, Michael, 2012, "Einsatz von eGuides auf der Marienburg in Malbork (Polen): Erhebung und Analyse einer Best Practice," SIMAT Arbeitspapiere, Hochschule Stralsund, Stralsund Information Management Team (SIMAT), number 04-12-021.
• Kiefer, Stephanie, 2012, "Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland," Discussion Papers of the Institute for Organisational Economics, University of Münster, Institute for Organisational Economics, number 4/2012.

2011

• Pillai, Rajasekharan & Rajan, Jainey S. & Variyamveettil, Sunitha & Mathew, Dhanu E. & Nath, Subodh S., 2011, "Group Norms and Consumer Behaviour," MPRA Paper, University Library of Munich, Germany, number 28177, Jan.
• Bradu, Cosmina Paula, 2011, "Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
  [What do consumers expect from companies regarding social responsibility?]," MPRA Paper, University Library of Munich, Germany, number 28472, Jan.
• Bradu, Cosmina Paula, 2011, "Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție
  [Corporate Social Responsibility (CSR) -a continuously evolving concept]," MPRA Paper, University Library of Munich, Germany, number 28594, Feb.
• Snir, Avichai & Levy, Daniel, 2011, "Shrinking Goods and Sticky Prices: Theory and Evidence," MPRA Paper, University Library of Munich, Germany, number 29565, Mar.
• Bachev, Hrabrin, 2011, "Dairy value chain management in Bulgaria," MPRA Paper, University Library of Munich, Germany, number 29813, Mar.
• Matei, Ani & Tuca, Mihaela, 2011, "Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria," MPRA Paper, University Library of Munich, Germany, number 30061, Mar, revised 05 Apr 2011.
• Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata, 2011, "Design, effectiveness and role of visual merchandising in creating customer appeal," MPRA Paper, University Library of Munich, Germany, number 30365, Apr.
• Armstrong, Mark & Zhou, Jidong, 2011, "Paying for prominence," MPRA Paper, University Library of Munich, Germany, number 30529, Apr.
• Cruceru, Gheorghe & Micuda, Dan, 2011, "Present challenges and future opportunities for Dacia cars on the Romanian automobile market," MPRA Paper, University Library of Munich, Germany, number 30620, May.
• Cruceru, Gheorghe & Micuda, Dan, 2011, "Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned," MPRA Paper, University Library of Munich, Germany, number 30621, May.
• Donzé, Pierre-Yves, 2011, "The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)," MPRA Paper, University Library of Munich, Germany, number 30736, Apr.
• Matei, Lucica & Matei, Ani, 2011, "European regulation of the market of services and national transposition," MPRA Paper, University Library of Munich, Germany, number 31470, Apr, revised 10 Jun 2011.
• Matei, Ani & Matei, Lucica, 2011, "Knowledge marketing and development in the new knowledge-based economy," MPRA Paper, University Library of Munich, Germany, number 31474, Apr, revised 10 Jun 2011.
• Wach, Krzysztof, 2011, "Managing international business: case of Poland (chapter 4)," MPRA Paper, University Library of Munich, Germany, number 31589.
• Filip, Alina, 2011, "New product development in business to business marketing - a relational perspective," MPRA Paper, University Library of Munich, Germany, number 31597, Mar.
• Mailu, Stephen & Rutto, Jamin & Njuguna, Esther, 2011, "Mavens and their potential role in the diffusion of marketing information," MPRA Paper, University Library of Munich, Germany, number 32405, Jul, revised Jul 2011.
• Kaldasch, Joachim, 2011, "The product life cycle of durable goods," MPRA Paper, University Library of Munich, Germany, number 33174, Sep.
• Pillai, Rajasekharan & Rao, M S & Thampy, Jaik & Peter, Jerrin, 2011, "Customer driven marketing strategy of LIC international in Bahrain: a product specific study," MPRA Paper, University Library of Munich, Germany, number 33388.
• Corniglion, Sébastien & Turnois, Nadine, 2011, "Simulating tourists' behaviour using multi-agent modelling," MPRA Paper, University Library of Munich, Germany, number 33526, May.
• Ho, Shu-Hsun & Putthiwanit, Chutinon & Lin, Chia-Yin, 2011, "May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control," MPRA Paper, University Library of Munich, Germany, number 33544, Jun.
• Putthiwanit, Chutinon & Ho, Shu-Hsun, 2011, "Buyer success and failure in bargaining and its consequences," MPRA Paper, University Library of Munich, Germany, number 33588, Sep.
• Putthiwanit, Chutinon & Vogler, Denis Marcel & Zhu, Jingling & Kincart, Andrew, 2011, "Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique," MPRA Paper, University Library of Munich, Germany, number 33589, Jul.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Raheem, Saquib, 2011, "Measuring Customer Delight: A Model for Banking Industry," MPRA Paper, University Library of Munich, Germany, number 34724.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011, "Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan," MPRA Paper, University Library of Munich, Germany, number 34759.
• Armstrong, Mark, 2011, "Economic models of consumer protection policies," MPRA Paper, University Library of Munich, Germany, number 34773, Nov.
• Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011, "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper, University Library of Munich, Germany, number 34801.
• Ioan, Done & Ivana, Domazet, 2011, "Improving the quality of human resources by implementation of internal marketing," MPRA Paper, University Library of Munich, Germany, number 35363, Oct, revised 17 Oct 2011.
• Piya, Luni & Maharjan, Keshav Lall & Joshi, Niraj Prakash & Dangol, Dharma Raj, 2011, "Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal," MPRA Paper, University Library of Munich, Germany, number 35389, Jun.
• Theofanides, Faidon & Makri, Vasiliki & Mavroeidis, Vasileios & Iliopoulos, Dimitrios, 2011, "Profiling student smokers:a behavioral approach," MPRA Paper, University Library of Munich, Germany, number 35511, Sep.
• Courvoisier, François & Balloffet, Pierre & Lagier, Joëlle, 2011, "Du musée au parc d’attractions : opportunités et risques de l’éduvertissement
  [From the museum to the amusement park: opportunities and risks of edutainment]," MPRA Paper, University Library of Munich, Germany, number 43374, Mar, revised 01 Jun 2011.
• Soproni, Luminita, 2011, "The world economic crisis – key moment for redefining the borders of financial communication," MPRA Paper, University Library of Munich, Germany, number 44779.
• Mohajan, Haradhan, 2011, "Aspects of green marketing: a prospect for Bangladesh," MPRA Paper, University Library of Munich, Germany, number 50690, Sep, revised 23 Oct 2011.
• Mohajan, Haradhan, 2011, "Green marketing is a sustainable marketing system in the twenty first century," MPRA Paper, University Library of Munich, Germany, number 50857, Apr, revised 16 Feb 2012.
• Zagorsek, Branislav, 2011, "Využitie informačných technológií pri strategickom rozhodovaní
  [Information Technologies Utilization in Strategic Decision Making]," MPRA Paper, University Library of Munich, Germany, number 51934, Nov.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54334, Jan, revised 31 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54337, Jan, revised 14 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54349, Jan, revised 31 Jan 2011.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2011, "The potato value chain in Bihar: An assessment and policy implications," MPRA Paper, University Library of Munich, Germany, number 54350, Jan, revised 14 Jan 2011.
• Kaluzhsky, Mikhail, 2011, "Дропшиппинг – Революционная Форма Продвижения Товара В Условиях Мирового Экономического Кризиса
  [Dropshipping - a revolutionary form movement of goods in the global economic crisis]," MPRA Paper, University Library of Munich, Germany, number 58197.
• Kaluzhsky, Mikhail, 2011, "Функционализация Анализа Рынка В Маркетинге
  [Functionalization Research in Marketing]," MPRA Paper, University Library of Munich, Germany, number 58221.
• Kaluzhsky, Mikhail, 2011, "Перспективные Формы Продвижения Товаров В Условиях Мирового Экономического Кризиса
  [Prospective forms of promotion of goods in the global economic crisis]," MPRA Paper, University Library of Munich, Germany, number 62791.
• Lena Mlejnková, 2011, "Consumer Behavior in Spa Tourism in the Czech Republic
  [Spotřební chování v lázeňském cestovním ruchu České republiky]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2011, issue 1, pages 54-72, DOI: 10.18267/j.aop.326.
• Monika Palatková, 2011, "Quality Management System in the Tourist Information Centre Sector
  [Systém řízení kvality v sektoru turistických informačních center]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2011, issue 4, pages 39-54, DOI: 10.18267/j.aop.339.
• Emmanuel Selase Asamoah & Miloslava Chovancová, 2011, "An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing," Ekonomika a Management, Prague University of Economics and Business, volume 2011, issue 1.
• Miroslav Karlíček & Zuzana Chytková & Milan Postler, 2011, "Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere," Ekonomika a Management, Prague University of Economics and Business, volume 2011, issue 3, pages 87-95.
• Jindřich Beneš & Jiří Kotáb, 2011, "Sport Facilities in the Czech Republic and Promotion at the Facebook," Ekonomika a Management, Prague University of Economics and Business, volume 2011, issue 4, pages 75-90.
• Amalia PANDELICÃ & Mihaela DIACONU, 2011, "The Management of Innovation Process from Market Orientation Perspective in Automotive Industry," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 10, issue 2, pages 108-115.
• Irene Kamenidou & Spyridon Mamalis & George Kokkinis & Christina Intze, 2011, "Improvement Axons for Ardas Cultural Festival in Evros, Greece, based on attendees perceptions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 10, issue 2, pages 62-73.
• Mihaela DIACONU & Amalia PANDELICÃ, 2011, "Marketing Approach in the Management of Higher Education Institutions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 10, issue 2, pages 98-107.
• STANTON, John L. & WILEY, James B. & WIRTH, Ferdiand, 2011, "Marketing Contra to the Trend: Back to basic," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 2, issue 2, pages 22-32, June.
• TANASE, George Cosmin, 2011, "The Retailers' Merchandise Mix Planning and the Process of Category Management," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 2, issue 2, pages 55-61, June.
• TANASE, George Cosmin, 2011, "The Paradigm of Customer Relationship Management in the Fast Moving Consumer Goods (FMCG) Retail Industry," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 2, issue 3, pages 30-36, September.
• MIHAIESCU, Nicolaie, 2011, "Penalties National Championships," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 2, issue 3, pages 37-40, September.
• Bruno Grbac & Ivana First, 2011, "Dynamics of market orientation in Croatian economy," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 29, issue 2, pages 373-394.
• Serkan Kilic, 2011, "Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 1, pages 173-173.
• Ayla Ozhan Dedeoglu & Elif Ustundagli, 2011, "Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 1-23.
• Erkan Ozdemir & Serkan Kilic, 2011, "Young Consumers’ Perspectives of Website Visualization: A Gender Perspective," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 1-41.
• Zehra Baskaya & Burcu Ozturk, 2011, "Evaluation of Salesperson Candidate’s with Fuzzy TOPSIS," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 1-72.
• Dora Agapito & Julio Mendes & Patricia Valle, 2011, "The Sea as a Connection between Residents and Tourists in Coastal Destinations: A Case in Algarve," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2011-13, Nov.
• Manuela EPURE & Cristina DINU, 2011, "The Power Of The Message – The Key To Success In Social Marketing Campaign An Analysis Of Social Marketing In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 1, pages 151-157.
• Silvia-Ştefania MIHALACHE, 2011, "Csr – A Marketing Tool?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 1, pages 159-164.
• Petronela Iuliana GEANGU & Raluca CREłOIU & Daniel Adrian GÂRDAN, 2011, "Particularities Of Dental Medical Services And Consumers In The Context Of Globalization," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 4, pages 71-80.
• Daniel Adrian GÂRDAN, 2011, "New Perspectives In Relationship Marketing Conceptualization," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 4, pages 81-89.
• Grigorescu, Adriana & Bob, Constantin, 2011, "Discriminant Analysis of the Abilities of Public Marketing Specialists," Journal for Economic Forecasting, Institute for Economic Forecasting, volume 0, issue 4, pages 68-78, December.
• Florin Tudor Ionescu, 2011, "Strategic Business Unit – The Central Element Of The Business Portfolio Strategic Planning Process," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 5, issue 1, pages 224-228, November.
• Andreea Mihaela Barbu, 2011, "Marketing Strategic Planning – A Modern Approach Within Public Institutions’ Management," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 5, issue 1, pages 59-63, November.
• Corina SERBAN, 2011, "Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 14, issue 2, pages 553-562, December.
• Gheorghe MINCULETE & Maria -Ana CHISEGA-NEGRILA, 2011, "Modern Approuch Regarding Online Marketing Through Facebook And Twitter," Proceedings of the 6-th International Conference on Knowledge Management: Projects, Systems and Technologies, Bucharest, October 27-28, 2011, Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies from Bucharest and "Carol I-st" National Defence University, Department for Management of the Defence Resources and Education, number 20, Oct.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2011, "Successful Strategic Practices in Building Malaysia’s Country Brand," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2011, issue 16, pages 82-113, June.
• Anne AIDLA & Maaja VADI, 2011, "The Impact of Family Members and Friends Habits on Youths Smoking Behaviour: Consequences for Social Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1, pages 184-196, March.
• Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN, 2011, "Human Resources Professional Development within the Knowledge-Based Economy Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 4, pages 651-660, October.
• Rocsana Bucea-Manea-Tonis & Radu Bucea-Manea-Tonis, 2011, "Marketing Decision Support Systems and the New Economic Challenges," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 1, issue 1, pages 123-128, July.
• Hristina Mihaleva, 2011, "Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 1, issue 2, pages 129-138, December.
• Marko Sarstedt & Jan-Michael Becker & Christian M. Ringle & Manfred Schwaiger, 2011, "Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 63, issue 1, pages 34-62, January.
• Tareq N. Hashem, 2011, "The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 3, issue 3 (Novemb, pages 367-376.
• Claudia Nicoleta Guni, 2011, "Delimitations Of The Overall Performance Of The Enterprises That Are Quoted On The Capital Market," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 3, issue 3 (Novemb, pages 576-583.
• H. Murat MUTLU & Abdüllatif ÇEVİKER & Zeynep ÇİRKİN, 2011, "Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz," Sosyoekonomi Journal, Sosyoekonomi Society, issue 14(14).
• Nicholas Dew & Stuart Read & Saras Sarasvathy & Robert Wiltbank, 2011, "On the entrepreneurial genesis of new markets: effectual transformations versus causal search and selection," Journal of Evolutionary Economics, Springer, volume 21, issue 2, pages 231-253, May, DOI: 10.1007/s00191-010-0185-1.
• Simonetta Pattuglia, 2011, "Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, volume 18.
• Nenad Brkic & Miralem Corbo & Denis Berberovic, 2011, "Ethnocentrism And Animosity In Consumer Behavior In Bosnia And Herzegovina And Implication For Companies," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 9, issue 1, pages 45-61, June.
• Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2011, "Advance Selling in the Presence of Experienced Consumers," Working Papers, Department of Economics, University of Missouri, number 1108, Jun.
• Sirieix, L. & Delanchy, M. & Remaud, H. & Zepedad, L., 2011, "How do consumers react in front of individual and combined sustainable food labels? A UK focus group study," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201101.
• Aurier, P. & Masson, J. & Siadou-Martin, B. & Sirieix, L., 2011, "La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201103.
• Harmsen - van Hout, M.J.W. & Herings, P.J.J. & Dellaert, B.G.C., 2011, "Communication network formation with link specificity and value transferability," Research Memorandum, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR), number 022, Jan, DOI: 10.26481/umamet.2011022.