Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2012

• Sulk, Ingolf & Klotz, Michael, 2012, "Einsatz von eGuides auf der Marienburg in Malbork (Polen): Erhebung und Analyse einer Best Practice," SIMAT Arbeitspapiere, Hochschule Stralsund, Stralsund Information Management Team (SIMAT), number 04-12-021.
• Kiefer, Stephanie, 2012, "Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland," Discussion Papers of the Institute for Organisational Economics, University of Münster, Institute for Organisational Economics, number 4/2012.

2011

• Courvoisier, François & Balloffet, Pierre & Lagier, Joëlle, 2011, "Du musée au parc d’attractions : opportunités et risques de l’éduvertissement
  [From the museum to the amusement park: opportunities and risks of edutainment]," MPRA Paper, University Library of Munich, Germany, number 43374, Mar, revised 01 Jun 2011.
• Soproni, Luminita, 2011, "The world economic crisis – key moment for redefining the borders of financial communication," MPRA Paper, University Library of Munich, Germany, number 44779.
• Mohajan, Haradhan, 2011, "Aspects of green marketing: a prospect for Bangladesh," MPRA Paper, University Library of Munich, Germany, number 50690, Sep, revised 23 Oct 2011.
• Mohajan, Haradhan, 2011, "Green marketing is a sustainable marketing system in the twenty first century," MPRA Paper, University Library of Munich, Germany, number 50857, Apr, revised 16 Feb 2012.
• Zagorsek, Branislav, 2011, "Využitie informačných technológií pri strategickom rozhodovaní
  [Information Technologies Utilization in Strategic Decision Making]," MPRA Paper, University Library of Munich, Germany, number 51934, Nov.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54334, Jan, revised 31 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54337, Jan, revised 14 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54349, Jan, revised 31 Jan 2011.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2011, "The potato value chain in Bihar: An assessment and policy implications," MPRA Paper, University Library of Munich, Germany, number 54350, Jan, revised 14 Jan 2011.
• Kaluzhsky, Mikhail, 2011, "Дропшиппинг – Революционная Форма Продвижения Товара В Условиях Мирового Экономического Кризиса
  [Dropshipping - a revolutionary form movement of goods in the global economic crisis]," MPRA Paper, University Library of Munich, Germany, number 58197.
• Kaluzhsky, Mikhail, 2011, "Функционализация Анализа Рынка В Маркетинге
  [Functionalization Research in Marketing]," MPRA Paper, University Library of Munich, Germany, number 58221.
• Kaluzhsky, Mikhail, 2011, "Перспективные Формы Продвижения Товаров В Условиях Мирового Экономического Кризиса
  [Prospective forms of promotion of goods in the global economic crisis]," MPRA Paper, University Library of Munich, Germany, number 62791.
• Lena Mlejnková, 2011, "Consumer Behavior in Spa Tourism in the Czech Republic
  [Spotřební chování v lázeňském cestovním ruchu České republiky]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2011, issue 1, pages 54-72, DOI: 10.18267/j.aop.326.
• Monika Palatková, 2011, "Quality Management System in the Tourist Information Centre Sector
  [Systém řízení kvality v sektoru turistických informačních center]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2011, issue 4, pages 39-54, DOI: 10.18267/j.aop.339.
• Emmanuel Selase Asamoah & Miloslava Chovancová, 2011, "An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing," Ekonomika a Management, Prague University of Economics and Business, volume 2011, issue 1.
• Miroslav Karlíček & Zuzana Chytková & Milan Postler, 2011, "Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere," Ekonomika a Management, Prague University of Economics and Business, volume 2011, issue 3, pages 87-95.
• Jindřich Beneš & Jiří Kotáb, 2011, "Sport Facilities in the Czech Republic and Promotion at the Facebook," Ekonomika a Management, Prague University of Economics and Business, volume 2011, issue 4, pages 75-90.
• Amalia PANDELICÃ & Mihaela DIACONU, 2011, "The Management of Innovation Process from Market Orientation Perspective in Automotive Industry," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 10, issue 2, pages 108-115.
• Irene Kamenidou & Spyridon Mamalis & George Kokkinis & Christina Intze, 2011, "Improvement Axons for Ardas Cultural Festival in Evros, Greece, based on attendees perceptions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 10, issue 2, pages 62-73.
• Mihaela DIACONU & Amalia PANDELICÃ, 2011, "Marketing Approach in the Management of Higher Education Institutions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 10, issue 2, pages 98-107.
• STANTON, John L. & WILEY, James B. & WIRTH, Ferdiand, 2011, "Marketing Contra to the Trend: Back to basic," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 2, issue 2, pages 22-32, June.
• TANASE, George Cosmin, 2011, "The Retailers' Merchandise Mix Planning and the Process of Category Management," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 2, issue 2, pages 55-61, June.
• TANASE, George Cosmin, 2011, "The Paradigm of Customer Relationship Management in the Fast Moving Consumer Goods (FMCG) Retail Industry," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 2, issue 3, pages 30-36, September.
• MIHAIESCU, Nicolaie, 2011, "Penalties National Championships," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 2, issue 3, pages 37-40, September.
• Bruno Grbac & Ivana First, 2011, "Dynamics of market orientation in Croatian economy," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 29, issue 2, pages 373-394.
• Serkan Kilic, 2011, "Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 1, pages 173-173.
• Ayla Ozhan Dedeoglu & Elif Ustundagli, 2011, "Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 1-23.
• Erkan Ozdemir & Serkan Kilic, 2011, "Young Consumers’ Perspectives of Website Visualization: A Gender Perspective," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 1-41.
• Zehra Baskaya & Burcu Ozturk, 2011, "Evaluation of Salesperson Candidate’s with Fuzzy TOPSIS," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 1-72.
• Dora Agapito & Julio Mendes & Patricia Valle, 2011, "The Sea as a Connection between Residents and Tourists in Coastal Destinations: A Case in Algarve," Spatial and Organizational Dynamics Discussion Papers, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, number 2011-13, Nov.
• Manuela EPURE & Cristina DINU, 2011, "The Power Of The Message – The Key To Success In Social Marketing Campaign An Analysis Of Social Marketing In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 1, pages 151-157.
• Silvia-Ştefania MIHALACHE, 2011, "Csr – A Marketing Tool?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 1, pages 159-164.
• Petronela Iuliana GEANGU & Raluca CREłOIU & Daniel Adrian GÂRDAN, 2011, "Particularities Of Dental Medical Services And Consumers In The Context Of Globalization," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 4, pages 71-80.
• Daniel Adrian GÂRDAN, 2011, "New Perspectives In Relationship Marketing Conceptualization," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 4, pages 81-89.
• Grigorescu, Adriana & Bob, Constantin, 2011, "Discriminant Analysis of the Abilities of Public Marketing Specialists," Journal for Economic Forecasting, Institute for Economic Forecasting, volume 0, issue 4, pages 68-78, December.
• Florin Tudor Ionescu, 2011, "Strategic Business Unit – The Central Element Of The Business Portfolio Strategic Planning Process," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 5, issue 1, pages 224-228, November.
• Andreea Mihaela Barbu, 2011, "Marketing Strategic Planning – A Modern Approach Within Public Institutions’ Management," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 5, issue 1, pages 59-63, November.
• Corina SERBAN, 2011, "Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 14, issue 2, pages 553-562, December.
• Gheorghe MINCULETE & Maria -Ana CHISEGA-NEGRILA, 2011, "Modern Approuch Regarding Online Marketing Through Facebook And Twitter," Proceedings of the 6-th International Conference on Knowledge Management: Projects, Systems and Technologies, Bucharest, October 27-28, 2011, Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies from Bucharest and "Carol I-st" National Defence University, Department for Management of the Defence Resources and Education, number 20, Oct.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2011, "Successful Strategic Practices in Building Malaysia’s Country Brand," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2011, issue 16, pages 82-113, June.
• Anne AIDLA & Maaja VADI, 2011, "The Impact of Family Members and Friends Habits on Youths Smoking Behaviour: Consequences for Social Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 1, pages 184-196, March.
• Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN, 2011, "Human Resources Professional Development within the Knowledge-Based Economy Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 4, pages 651-660, October.
• Rocsana Bucea-Manea-Tonis & Radu Bucea-Manea-Tonis, 2011, "Marketing Decision Support Systems and the New Economic Challenges," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 1, issue 1, pages 123-128, July.
• Hristina Mihaleva, 2011, "Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 1, issue 2, pages 129-138, December.
• Marko Sarstedt & Jan-Michael Becker & Christian M. Ringle & Manfred Schwaiger, 2011, "Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 63, issue 1, pages 34-62, January.
• Tareq N. Hashem, 2011, "The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 3, issue 3 (Novemb, pages 367-376.
• Claudia Nicoleta Guni, 2011, "Delimitations Of The Overall Performance Of The Enterprises That Are Quoted On The Capital Market," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 3, issue 3 (Novemb, pages 576-583.
• H. Murat MUTLU & Abdüllatif ÇEVİKER & Zeynep ÇİRKİN, 2011, "Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz," Sosyoekonomi Journal, Sosyoekonomi Society, issue 14(14).
• Nicholas Dew & Stuart Read & Saras Sarasvathy & Robert Wiltbank, 2011, "On the entrepreneurial genesis of new markets: effectual transformations versus causal search and selection," Journal of Evolutionary Economics, Springer, volume 21, issue 2, pages 231-253, May, DOI: 10.1007/s00191-010-0185-1.
• Simonetta Pattuglia, 2011, "Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, volume 18.
• Nenad Brkic & Miralem Corbo & Denis Berberovic, 2011, "Ethnocentrism And Animosity In Consumer Behavior In Bosnia And Herzegovina And Implication For Companies," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 9, issue 1, pages 45-61, June.
• Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2011, "Advance Selling in the Presence of Experienced Consumers," Working Papers, Department of Economics, University of Missouri, number 1108, Jun.
• Sirieix, L. & Delanchy, M. & Remaud, H. & Zepedad, L., 2011, "How do consumers react in front of individual and combined sustainable food labels? A UK focus group study," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201101.
• Aurier, P. & Masson, J. & Siadou-Martin, B. & Sirieix, L., 2011, "La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201103.
• Harmsen - van Hout, M.J.W. & Herings, P.J.J. & Dellaert, B.G.C., 2011, "Communication network formation with link specificity and value transferability," Research Memorandum, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR), number 022, Jan, DOI: 10.26481/umamet.2011022.
• Joern Meissner & Arne Strauss & Kalyan Talluri, 2011, "An enhanced concave program relaxation for choice network revenue management," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1259, Jan, revised Aug 2011.
• Aydm Alptekinoglu & Alex Grasas León, 2011, "When to carry eccentric products? Optimal retail assortment under consumer returns," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1272, Apr, revised Nov 2012.
• Cristina DACU & Diana UDROIU & Florentina VARBAN, 2011, "New Challenges In Marketing Of Consulting Business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 2, issue 2, pages 58-70, July - De.
• Florin POTRA & Oana POP, 2011, "Marketing – A Turning Point For Small And Medium Businesses. Improvement Solutions With Innovative Marketing," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 2, issue 2, pages 71-78, July - De.
• Sorin V. STAN, 2011, "Frequently Asked Questions (FAQ) on Valuation of Business Intangible Assets," The Valuation Journal, The National Association of Authorized Romanian Valuers, volume 6, issue 1, pages 4-17.
• Borislava Cherkezova, 2011, "Conceptual guidelines for improving the offering to organizational customers," Business & Management Compass, University of Economics Varna, issue 2, pages 78-92.
• Stoyan Marinov, 2011, "Marketing of the Balkans as à tourist destination for cultural tourism," Business & Management Compass, University of Economics Varna, issue 3, pages 80-94.
• Evgeni Stanimirov, 2011, "A Study Of The Relations Between Satisfaction, Loyalty And Commitment Of Personnel," Business & Management Compass, University of Economics Varna, issue 4, pages 9-24.
• Maria Kehayova – Stoycheva & Boryana Grancharova – Nikolova & Borislava Cherkezova & Yordan Nedev, 2011, "Theoretical And Methodological Peculiarities Of Perceived Quality In Higher Education," An Annual Book of University of Economics - Varna, University of Economics - Varna, volume 83, issue 1, pages 155-197, January.
• Reimer, Kerstin & Becker, Jan U., 2011, "Revisiting the Use of Customer Information for CRM," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 48552.
• Kaldasch, Joachim, 2011, "The Product Life Cycle of Durable Goods," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 50530.
• Bosshammer, Hendrik, 2011, "Erfolg der Handels-Betriebsformen im internationalen Vergleich - Ein kundenpräferenzbasierter Erklärungsansatz am Beispiel des Lebensmitteleinzelhandels in Deutschland und Frankreich," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 44594.
• Herold, Jörg & Polzin, Kerstin, 2011, "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2011,1.
• Herold, Jörg & Ahrens, Bernd, 2011, "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2011,5.
• Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger, 2011, "Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 03/2011.
• Kirsch, Alexander & Stoyke, Thorsten S., 2011, "Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 06/2011.
• Jeanjean, François, 2011, "High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues, International Telecommunications Society (ITS), number 52214.
• Diels, Jana Luisa & Wiebach, Nicole, 2011, "Customer reactions in Out-of-Stock situations: Do promotion-induced phantom positions alleviate the similarity substitution hypothsis?," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2011-021.
• Wiebach, Nicole & Diels, Jana L., 2011, "The impact of context and promotion on consumer responses and preferences in out-of-stock situations," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2011-050.
• Bertrand, Aurélie & Hafner, Christian M., 2011, "On heterogeneous latent class models with applications to the analysis of rating scores," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2011-062.
• Tischer, Sven & Hildebrandt, Lutz, 2011, "Linking corporate reputation and shareholder value using the publication of reputation rankings," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2011-065.
• Ahlfeldt, Andreas, 2011, "eGuides in kulturellen Einrichtungen: Deutschsprachige Museums-Apps," SIMAT Arbeitspapiere, Hochschule Stralsund, Stralsund Information Management Team (SIMAT), number 03-11-015.
• Natalya Gurzhiy, 2011, "The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company," European Journal of Business and Economics, Central Bohemia University, volume 2, issue 0, pages 54-561:2, September, DOI: 10.12955/ejbe.v2i0.103.
• Elena Reutskaja & Rosemarie Nagel & Colin F. Camerer & Antonio Rangel, 2011, "Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study," American Economic Review, American Economic Association, volume 101, issue 2, pages 900-926, April.
• Emir Kamenica & Matthew Gentzkow, 2011, "Bayesian Persuasion," American Economic Review, American Economic Association, volume 101, issue 6, pages 2590-2615, October.
• James W. Roberts, 2011, "Can Warranties Substitute for Reputations?," American Economic Journal: Microeconomics, American Economic Association, volume 3, issue 3, pages 69-85, August.
• Corina Şerban, 2011, "Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 29, pages 104-116, February.
• Rodica Milena Zaharia & Dainora Grundey, 2011, "Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 29, pages 195-206, February.
• Nicolae Al. Pop, 2011, "Professor C. Florescu – Founder of the Marketing School from Bucharest," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 29, pages 322-330, February.
• Răzvan Zaharia & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011, "Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 30, pages 437-447, June.
• Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011, "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 30, pages 448-463, June.
• Carmen Bălan & Daniela Ioniţă, 2011, "Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue 30, pages 464-481, June.
• Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu, 2011, "The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue Special N, pages 725-735, November.
• Cristian Bogdan Onete & Razvan Dina & Remus Negoi, 2011, "Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 13, issue Special N, pages 736-745, November.
• Lelia Voinea & Alina Filip, 2011, "Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 1, pages 14-19, July.
• Andreea Barbu, 2011, "Public Sector Marketing: Importance and Characteristics," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 2, pages 58-64, September.
• Florin Tudor Ionescu, 2011, "Boston Consulting Group II – A Business Portfolio Analysis Matrix," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 2, pages 65-70, September.
• Mihaela Constantinescu, 2011, "The Specifics of the Sport Product and Their Implications within the Marketing Activity," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 2, pages 71-76, September.
• Alina Filip, 2011, "Loyalty Programs. Role, Structure and Potential Benefits," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, volume 1, issue 2, pages 88-93, September.
• Laura Daniela TANASE (ROSCA), 2011, "The Degree Of Financial Education At The Romanian People," Journal of Doctoral Research in Economics, The Bucharest University of Economic Studies, volume 3, issue 1, pages 23-37, March.
• Corina SERBAN, 2011, "The Impact Of Recession On Social Marketing Activities : An Analysis Of Non-Profit Organizations Performance In The Context Of A Fluctuating European Economy," Journal of Doctoral Research in Economics, The Bucharest University of Economic Studies, volume 3, issue 3, pages 38-47, September.
• Pouliot, Sebastien, , "The FDA Food Safety and Modernization Act and the Exemption for Small Firms," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103885, DOI: 10.22004/ag.econ.103885.
• Caldeira, Monica & Sottomayor, Miguel & Souza Monteiro, Diogo M., 2011, "Portuguese Retailers’ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 109189, Jul, DOI: 10.22004/ag.econ.109189.
• Banterle, Alessandro & Carraresi, Laura & Cavaliere, Alessia, 2011, "Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria, International European Forum on System Dynamics and Innovation in Food Networks, number 122000, Nov, DOI: 10.22004/ag.econ.122000.
• Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2012, "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, volume 2, issue 4, pages 1-12, April, DOI: 10.22004/ag.econ.144838.
• Palma, Marco A. & Hall, Charles R. & Collart, Alba J., 2011, "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," Journal of Food Distribution Research, Food Distribution Research Society, volume 42, issue 2, pages 1-11, July, DOI: 10.22004/ag.econ.139421.
• Rousu, Matthew C. & Nonnemaker, James & Farrelly, Matthew, 2011, "Choosing a Cigarette Brand: Determining the Value of Countermarketing Information to Smokers Using Field Auctions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 43, issue 4, pages 1-14, November, DOI: 10.22004/ag.econ.117944.
• Link, David J. & Almas, Lal K. & Brown, Michael S. & Lawrence, Ty E., 2011, "The Beneficial Impact of Sorting Heavy Cattle at Re-Implant," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas, Southern Agricultural Economics Association, number 98732, DOI: 10.22004/ag.econ.98732.
• Williams, Brian R. & Stockton, Matthew C., 2011, "Utilizing cow-calf producer information to increase profits in retained ownership of beef cattle," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas, Southern Agricultural Economics Association, number 98773, DOI: 10.22004/ag.econ.98773.
• Rosa, Manuel & Zamora, Manuela & Salcedo, Maria, 2011, "El sobreprecio del aceite de oliva ecologico frente al del conventional a nivel minorista, como factor explicativo de su escasa cuota de ventas en Espana," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 229, pages 1-16, DOI: 10.22004/ag.econ.186910.
• Zamora, Manuela & Ruiz, Francisco Jose & Salcedo, Maria, 2011, "Influencia de las variables sociodemograficas en el consumo de alimentos ecologicos en Espana. Analisis con base en el panel de consumo alimentario del MARM," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 230, pages 1-22, DOI: 10.22004/ag.econ.186939.
• Adriana Manolică & Teodora Cristina Roman & Ioana Grasu, 2011, "Contact – The Client - Organization Synapsis," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 58, pages 305-313, november.
• Nicoleta Dospinescu, 2011, "The Importance Of Negotiation And Sales Techniques On Insurance Market," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 58, pages 235-246, november.
• Constantin Sasu, 2011, "A Managerial Perspective On International Marketing Research," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 2011, pages 137-149, july.
• Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011, "Confusing Borders Between Marketing And Reality," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 133-136, May.
• Prof. Gheorghe Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011, "The Strategy Of The Orange Mobile Telecommunications Provider Towards Its Employees," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 137-140, May.
• Adriana Pau Ph. D Student, 2011, "The Role Of The Orientation Towards Innovation Within Organisation," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 151-155, May.
• Ion Stancu Ph. D, 2011, "Purchasing Decision On Crisis Conditions," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 257-262, May.
• Catalin Mihail BARBU, 2011, "Cultural Adaptation Of Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 105-110, May.
• Patricea Elena BERTEA & Ovidiu I. MOISESCU, 2011, "Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 32-42, May.
• Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH, 2011, "Consumer Panacea Over Internet Usage In Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 43-52, May.
• Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT, 2011, "Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 53-66, May.
• Adebisi SUNDAY & Babatunde BAYODE, 2011, "Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 67-76, May.
• Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB, 2011, "E-Banking: A Case Study Of Askari Commercial Bank Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 243-254, November.
• Liviu CRACIUN & Catalin Mihail BARBU, 2011, "Determining Consumers’ Propensity To Buy Romanian Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 255-264, November.
• Shahriar AZIZI & Amir SHARIFFAR, 2011, "Non-Functional Shopping Motives Among Iranian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 274-282, November.
• Nicoleta Valentina FLOREA, 2011, "Using Branding To Attract, Recruit, And Retain Talented Staff," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 283-297, November.
• Alex GAVRILESCU, 2011, "Study Of Wines Positioning On The Romanian Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 298-302, November.
• Razvan-Andrei CORBOS & Ruxandra Irina POPESCU, 2011, "Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 303-314, November.
• Erika KULCSÁR & Szende BARTIS, 2011, "Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 323-330, November.
• Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN, 2011, "Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 343-355, November.
• Dan Cristian Dabija, 2011, "Aspects Regarding The Marketing Environment Of Retailers," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 16, pages 63-74, April.
• N.Udaya Bhaskar & B.Raja Shekhar, 2011, "Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 17, pages 83-92, November.
• Alex Gavrilescu, 2011, "Murfatlar Brand Personality," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 17, pages 93-99, November.
• Bertrand, Aurelie & Hafner, Christian, 2011, "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Discussion Papers ISBA, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA), number 2011028, Jan.
• S. T. Katircioglu & S. Fethi & D. Unlucan & I. Dalci, 2011, "Bank selection factors in the banking industry: An empirical investigation from potential customers in Northern Cyprus," Acta Oeconomica, Akadémiai Kiadó, Hungary, volume 61, issue 1, pages 77-89, March.
• Zsuzsanna Marjainé Szerényi & Zsóka Ágnes & Széchy Anna, 2011, "Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness," Society and Economy, Akadémiai Kiadó, Hungary, volume 33, issue 1, pages 89-109, April.
• Andreea Daniela Moraru, 2011, "Development And Diversification Of Services - An Approach At Tourism Services Level In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 13, pages 1-14.
• Mariana LucreÅ£ia Constantinescu & Andreea Cojoaca (PanagoreÅ£), 2011, "A P.E.S.T. Analyse Of The Marketing Environment Of The Romanian Sme Sector During The Last Financial Crisis Years," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 13, pages 1-44.
• Andreea Muntean & Filimon StremÅ£an, 2011, "Research Regarding The Satisfaction Of Bank Services Consumers At Cec Bank S.A.," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 13, pages 1-47.
• Carmen Adina PaÅŸtiu, 2011, "Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 13, pages 1-48.
• Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu, 2011, "The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 13, pages 1-49.
• Nazmi Kozak & Deniz Karagoz Yuncu, 2011, "Conference Preference Criteria Of Faculty Members," Anadolu University Journal of Social Sciences, Anadolu University, volume 11, issue 2, pages 19-32, May.
• Erkan Ozdemir & Serkan Kilic, 2011, "2008 Global Economic Crisis And The Construction Sector: A Field Research From Marketing Perspective," Anadolu University Journal of Social Sciences, Anadolu University, volume 11, issue 2, pages 43-68, May.
• Resul Usta, 2011, "Strategic Orientations Enriching The Effect Of Market Orientation On Company Performance: Literature-Based Holistic Model Proposal," Anadolu University Journal of Social Sciences, Anadolu University, volume 11, issue 3, pages 65-84, September.
• Marko Paliaga & Željko Strunje, 2011, "The Role Of Urban Marketing In Attracting Foreign Direct Investment In Croatian Cities," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 20, issue 1, pages 41-58, june.
• Simona Haidau, 2011, "Preliminary aspects of a qualitative research projection," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Ioana Olariu, 2011, "Integration of mathematical models in marketing theory and practice," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Ioana Olariu, 2011, "Implications of the main mathematical methods on marketing decision making process," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Laura Timiras, 2011, "Specific elements of communication on agri-food products resulting from EU legislation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Radka Ileva, 2011, "Strategic Marketing Management: Status and Development of the Contemporary Bulgarian Companies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 146-185.
• Helm, Roland & Moeller, Michael, 2011, "The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 457, Jun.
• Helm, Roland & Hegenbart, Thomas, 2011, "Costumer reactions to real out-of-stocks," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 458, Jun.
• Cristina Fleseriu, 2011, "The Comparative Analysis Regarding The Services Offered By The International Hotel Chains From Romania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Joern Meissner & Arne Strauss & Kalyan Talluri, 2015, "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers, Barcelona School of Economics, number 534, Sep.