Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2022

• Habiba Ben Ameur & Kaouther Saeid Ben Rached, 2022, "Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 44-54, November.
• Phethokuhle Madlala & Abigail Chivandi & Eugine Tafadzwa Maziriri, 2022, "A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation," International Review of Management and Marketing, Econjournals, volume 12, issue 6, pages 77-88, November.
• Zhu, Jialiang & Wang, Zeyu, 2022, "Loss aversion in post-sale purchases of two close substitutes," Economics Letters, Elsevier, volume 218, issue C, DOI: 10.1016/j.econlet.2022.110752.
• Borghesi, Richard & Naranjo, Andy & Ryngaert, Michael, 2022, "What are the odds? Underdog brands are consumer favorites," Economics Letters, Elsevier, volume 221, issue C, DOI: 10.1016/j.econlet.2022.110914.
• Dichev, Ilia D. & Qian, Jingyi, 2022, "The benefits of transaction-level data: The case of NielsenIQ scanner data," Journal of Accounting and Economics, Elsevier, volume 74, issue 1, DOI: 10.1016/j.jacceco.2022.101495.
• de Jong, Gerben & Behrens, Christiaan & van Herk, Hester & Verhoef, Erik, 2022, "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Journal of Economic Behavior & Organization, Elsevier, volume 193, issue C, pages 1-18, DOI: 10.1016/j.jebo.2021.10.027.
• Sim, Jaeung & Park, Jea Gon & Cho, Daegon & Smith, Michael D. & Jung, Jaemin, 2022, "Bestseller lists and product discovery in the subscription-based market: Evidence from music streaming," Journal of Economic Behavior & Organization, Elsevier, volume 194, issue C, pages 550-567, DOI: 10.1016/j.jebo.2021.12.030.
• Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2022, "Paying for open access," Journal of Economic Behavior & Organization, Elsevier, volume 200, issue C, pages 273-286, DOI: 10.1016/j.jebo.2022.05.023.
• Loginova, Oksana, 2022, "Branded websites and marketplace selling: Competing during COVID-19," Journal of Economic Behavior & Organization, Elsevier, volume 203, issue C, pages 577-592, DOI: 10.1016/j.jebo.2022.09.020.
• Liu, Huan & Sese, F. Javier, 2022, "The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing," Journal of Retailing, Elsevier, volume 98, issue 2, pages 241-259, DOI: 10.1016/j.jretai.2021.02.002.
• Petit, Olivia & Javornik, Ana & Velasco, Carlos, 2022, "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, Elsevier, volume 98, issue 2, pages 277-293, DOI: 10.1016/j.jretai.2021.04.003.
• Bolton, Ruth N. & Gustafsson, Anders & Tarasi, Crina O. & Witell, Lars, 2022, "Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters," Journal of Retailing, Elsevier, volume 98, issue 2, pages 294-314, DOI: 10.1016/j.jretai.2021.03.004.
• Yu, Yining & Zhou, Xinyue & Wang, Lei & Wang, Qiuzhen, 2022, "Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness," Journal of Retailing, Elsevier, volume 98, issue 2, pages 335-355, DOI: 10.1016/j.jretai.2021.03.002.
• Cloos, Janis & Mohr, Svenja, 2022, "Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany," Technological Forecasting and Social Change, Elsevier, volume 176, issue C, DOI: 10.1016/j.techfore.2021.121459.

2021

• Chiarelli, Andrea, 2021, "The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 5, issue 1, pages 312-312, January, DOI: 10.26784/sbir.v5i1.312.
• Gimeno-Arias, Fernando, 2021, "Participation of SME distributors in the gray market: An empirical analysis of Spanish firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 5, issue 2, pages 372-372, September, DOI: 10.26784/sbir.v5i2.372.
• Marc Bourreau & Yutec Sun & Frank Verboven, 2021, "Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," American Economic Review, American Economic Association, volume 111, issue 11, pages 3459-3499, November, DOI: 10.1257/aer.20190540.
• Wouter Dessein & Tano Santos, 2021, "Managerial Style and Attention," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 3, pages 372-403, August, DOI: 10.1257/mic.20190025.
• Boyan Jovanovic, 2021, "Product Recalls and Firm Reputation," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 3, pages 404-442, August, DOI: 10.1257/mic.20180396.
• Itay P. Fainmesser & Andrea Galeotti, 2021, "The Market for Online Influence," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 4, pages 332-372, November, DOI: 10.1257/mic.20200050.
• Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021, "The Impact of Artificial Intelligence Use on the E-Commerce in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 137-137, February.
• Szabolcs Nagy & Noemi Hajdu, 2021, "Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 155-155, February.
• Corina Pelau & Irina Ene & Mihai-Ionut Pop, 2021, "The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 1-33, February.
• Eliza Nichifor & Adrian Trifan & Elena Mihaela Nechifor, 2021, "Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 1-87, February.
• Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021, "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to the Next Normal," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 56, pages 1-9, February.
• Sabin Foltean & Bogdana Glovatchi, 2021, "Business Model Innovation for IoT Solutions: An Exploratory Study of Strategic Factors and Expected Outcomes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 57, pages 392-392.
• Irina Maiorescu & Larisa Gabudeanu & Alexandru - Lucian Vilcea & Gabriel - Cristian Sabou & Marian Dardala, 2021, "Intrusiveness and Data Protection in Iot Solutions for Smart Homes. Amfiteatru," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 57, pages 429-429.
• Mirela CatalinaTurkes & Aurelia-Felicia Stancioiu & Codruta Adina Baltescu, 2021, "Telework During the COVID-19 Pandemic – An Approach From the Perspective of Romanian Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 23, issue 58, pages 700-700, August.
• Theoneste MANISHIMWE & Lukman RAIMI, 2021, "Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 10-21, August.
• AncuÈ›a Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE, 2021, "Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 131-143, August.
• Ancuta Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE & Ioana Diana BAIDOC, 2021, "Election Marketing and Neuromarketing from a Politician's Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 144-156, August.
• Denisa-Roxana Muntean & Ștefan Claudiu Căescu & Adrian-Ovidiu APOSTOL, 2021, "Color Perception Analysis on Consumers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 174-181, August.
• Olga BURUKINA, 2021, "University Internal Communication in the Digital Era: Finding a Systemic Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 182-192, August.
• Raluca Năstase ANYSZ & Nicolae Alexandru POP & Vlad Daniel SAVIN, 2021, "The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 193-202, August.
• Laurent CARPENTIER & Aurély LAO, 2021, "Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 212-221, August.
• Cristina Andreea NICOLAE & Mihai-Ioan ROȘCA, 2021, "Is Climate Change More Serious than International Terrorism? Evidence from European Countries," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 22-30, August.
• Nicolae Al. POP & Felicia A. STÄ‚NCIOIU & Lucian-Florin ONIȘOR & Cristina Andrada BABA & Raluca NÄ‚STASE ANYSZ, 2021, "Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 222-232, August.
• Peter SCHNECKENLEITNER, 2021, "The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 31-39, August.
• Idil ATASU & Aslıhan NASIR & Hande TURKER, 2021, "What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 40-48, August.
• Sandrine Sara EBENDE KOUEDI & Richard NKENE NDEME, 2021, "The Moderating Role of Perceived Risk in Building Initial Trust Towards an Unknown Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 49-57, August.
• Mihai-Ioan ROȘCA & Angela MADAN & Horia BOIAN, 2021, "City Marketing – Bucharest Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 58-67, August.
• Olga VASILYEVA & Olga KURASOVA & Vlada MAMONTOVA, 2021, "Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 68-76, August.
• Janina SÃœRKEN & Sören SUNDERMANN, 2021, ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 77-87, August.
• Olga BURUKINA, 2021, "Systemic Management of Tourism Projects for Sustainable Tourism Development," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 88-98, August.
• Jerzy Grobelny & Rafal Michalski, 2021, "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/21/08, DOI: 10.1007/978-3-030-51064-0_10.
• Eulália Santos & Ana Diogo & Vanessa Ratten & Fernando Oliveira Tavares & Mihaela Onofrei & Bogdan-Narcis Firtescu & Paula-Andreea Terinte, 2021, "Impact of motivations to buy and offer gifts in consumerism at Christmas," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 68, issue 3, pages 361-378, September, DOI: 10.47743/saeb-2021-0020.
• Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021, "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 49, pages 19-28, August.
• Sabin – Alexandru Babeanu & Viorel - Costin Banta & Cristian Dragos Turcan, 2021, "The Impact Of Artificial Intelligence Usage In Business," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 49, pages 5-12, August.
• Andreea-Daniela MORARU, 2021, "Residents-Tourists Relationships - The Influence Of The Socio-Demographic Characteristics On The Residents’ Attitude Toward Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 131-137, May.
• Raluca CIORNEA, 2021, "Insights Into Women’S Luxury Consumption – A Teenagers Versus Young Adults Comparison," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-26, May.
• Boris MILOVIC & Maksim VOJVODIC, 2021, "A Framework For The Development Of International Marketing In Sport," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 82-97, May.
• Tanzina AKHTER & MD NUR-AL-AHAD, 2021, "Influence Of Packaging Elements On The Purchase Decision-Making: A Study On The Bar Soap Users Of Dhaka City, Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 161-180, November.
• Christopher ZERRES, 2021, "Too Hard To Measure! Measurement Of Social Media Activities. An Objective-Based Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 201-211, November.
• Patrick Kunle Adeosun LADIPO & Ismail Tubosun AREBI & Olushola Solomon AKEKE & Babatunde BISIRIYU, 2021, "Effect Of Customer Service On Corporate Competitive Advantage In The Nigerian Telecoms Service Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 212-229, November.
• Flaviu Doru NEAGA, 2021, "Evolutions, Trends And Options Regarding The Tourism Activity In The Covid-19 Pandemic Context. Case Study: Salaj County," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 230-239, November.
• Katalin Lőrincz & Éva Kruppa-Jakab & Renáta Szabó & János Csapó, 2021, "Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary," Society and Economy, Akadémiai Kiadó, Hungary, volume 43, issue 3, pages 253-269, September, DOI: 10.1556/204.2021.00010.
• Nick Chandler & Balázs Heidrich & Karina Szászvári & Richárd Kása, 2021, "Reframing market-orientation: A comparative study of the market orientation concept in the subcultures of university employees," Society and Economy, Akadémiai Kiadó, Hungary, volume 43, issue 3, pages 270-288, September, DOI: 10.1556/204.2021.00011.
• Laura MARCU & Sebastian Constantin RADULESCU, 2021, "Marketing Communication On The Launch Of A New Brand Of Electric Car. The Case Of Dacia Spring," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 23, pages 1-13.
• Andreea STRÂMBU-DIMA, 2021, "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 23, pages 1-10.
• Călin VEGHEÅž & LaurenÈ›iu STOENICÄ‚, 2021, "Facets Of The Marketing Communication For Promoting The Romanian Industrial Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 23, pages 1-12.
• Mihaela (Åžtefan) HINT, 2021, "Implementation Of Procedures For Delimiting Environmental Costs For Effcient Management Following The Example Of The Electrical Lighting Equipment Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 23, pages 1-5.
• Julia Schmitt & Klaus M. Miller & Bernd Skiera, 2021, "The Impact of Privacy Laws on Online User Behavior," Papers, arXiv.org, number 2101.11366, Jan, revised Oct 2021.
• Samira Dedic & Adis Puska & Ermin Mujic, 2021, "The Effect Of Satisfaction Of Air Transport Services Users On Loyalty Cards In Bosnia And Herzegovina," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 30, issue 1, pages 171-187, june, DOI: 10.17818/EMIP/2021/1.8.
• Ivana Pavlic & Katija Vojvodic & Barbara Puh, 2021, "Customer Satisfaction With Retail Store Attributes: Findings From The Croatian Food Retailing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 30, issue 1, pages 57-76, june, DOI: 10.17818/EMIP/2021/1.3.
• Suzana Markovic & Sanja Raspor Jankovic & Matina Gjurasic, 2021, "Does Social Network Quality Differ Between Facebook And Instagram? Application Of Snsqual Model," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 30, issue 2, pages 493-508, december, DOI: 10.17818/EMIP/2021/2.9.
• Zhiwen He & Wenwu Xing & Yongxiu Chen, 2021, "Marketization, Industrial Structure Upgrading, and Energy Efficiency," Energy RESEARCH LETTERS, Asia-Pacific Applied Economics Association, volume 2, issue 2, pages 1-5, DOI: 2021/10/14.
• Hanna Maiboroda, 2021, "The Study Of Consumer Behavior In The Market Of Bakery Products In The Conditions Of Brand Management," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 2, issue 2, DOI: 10.30525/2661-5150/2021-2-6.
• Yuliia Aleskerova & Volodimir Todosiichuk, 2021, "Analysis Of Economic Aspects Of Organic Beekeeping Production," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 2, issue 1, DOI: 10.30525/2661-5169/2021-1-1.
• Mariia Bahorka & Iryna Kadyrus, 2021, "Formation Of The Innovative Model Of Agrarian Enterprises Functioning Based On Ecologization And Steady Development," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 2, issue 1, DOI: 10.30525/2661-5169/2021-1-3.
• Hanna Maiboroda & Anastasiia Marchuk, 2021, "Development Of Ukrainian Enterprises In Crisis Economy In Brand Management System," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 2, issue 2, DOI: 10.30525/2661-5169/2021-2-6.
• Mykhailo Oklander & Alevtyna Kudina, 2021, "Channels For Promotion Of Fashion Brands In The Online Space," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 2, DOI: 10.30525/2256-0742/2021-7-2-179-187.
• Tetiana Ostapenko & Maksym Kolesnyk, 2021, "Nanoeconomics And Innovative Marketing As Factors Of Sustainable Development In Global Environment," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 3, DOI: 10.30525/2256-0742/2021-7-3-159-167.
• Olena Sukach & Svitlana Kozlovska & Natalia Sushko, 2021, "Modern Management Technologies In The Hospitality Industry," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 3, DOI: 10.30525/2256-0742/2021-7-3-168-176.
• Steven Kayambazinthu Msosa, 2021, "The Service Encounter In Higher Education Institutions: A Systematic Literature Review," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 3, DOI: 10.30525/2256-0742/2021-7-3-20-28.
• Marta Barna & Iryna Melnyk & Steven Rostyslav Baran, 2021, "Factors Of Digitalization Of The Marketing Activity Of Tourist Enterprises Of Ukraine In The Conditions Of Global Digitalization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 3, DOI: 10.30525/2256-0742/2021-7-3-29-36.
• Оleh Karyy & Uliana Balyk & Nataliia Kara, 2021, "Tourism Territorial Branding In The Conditions Of The Covid-19 Pandemic (On The Example Of Ukraine And Poland)," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 4, DOI: 10.30525/2256-0742/2021-7-4-91-100.
• Oleg Bolgar & Liudmyla Bogush, 2021, "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 4, DOI: 10.30525/2256-0742/2021-7-4-35-42.
• Iuliia Gernego & Tetiana Shkoda & Oleksandr Savych, 2021, "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 4, DOI: 10.30525/2256-0742/2021-7-4-43-53.
• Steven Kayambazinthu Msosa, 2021, "Integrating Technology And Digital Connectivity In Service Recovery Strategies To Achieve Recovery Satisfaction During The Covid-19 Pandemic: A Hybrid Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 7, issue 5, DOI: 10.30525/2256-0742/2021-7-5-1-10.
• Vesselin Blagoev & Elena Shustova & Inna Mischenko, 2021, "Buyer Behaviour in the Case of Organic Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-139.
• Mariya Georgieva & Evgeni Stanimirov, 2021, "Marketing Projections of Socially Responsible Branding on Consumer Loyalty," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 23-52.
• Riddhish N. Joshi & Yogesh C. Joshi, 2021, "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.
• Mariya Georgieva & Vanya Kraleva & Svilen Ivanov, 2021, "Good Practices in the Field of Corporate Social Responsibility (Comparative Analysis for Bulgaria, Romania and Serbia)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 169-191.
• Lyubomir Lyubenov, 2021, "Positioning of Bee Products from the Ruse Region," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 192-209.
• Ellana Molchanova & Oleksandr Dluhopolskyi & Oleksandr Savych & Kateryna Kovtoniuk & Iryna Markovych, 2021, "Analysis of the Selected Entry Strategy of Blue Bottle Coffee Roaster," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 229-242.
• Mihaela Mihailova, 2021, "Online learning from the perspective of the marketing product and its levels. An empirical example from Bulgaria," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 105-113.
• Emanuel Sanda, 2021, "Artificial Intelligence Applications And Impact On Consumers €“ With A View On Romanian Consumers’ Perceptions And Attitudes Related To Ai," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Horatiu Oliviu Buzgau & Smaranda Adina Cosma, 2021, "Assessing Competitiveness In Agribusinesses. The Case Of Holiv Ecoplant," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Marius Bota & Lavinia Lamurean, 2021, "From Inhabitant To Attendee In The Eventful City Of Cluj-Napoca: An Exploratory And Descriptive Approach," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniela Andreea Caraba & Smaranda Adina Cosma, 2021, "Perceptions And Attitudes Of The Stage Arts Audience On Marketing Mix Variables," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihai-Ioan Rosca & Angela Madan, 2021, "Modern Approach Of Artistic And Persuasive Marketing Communication," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Marija Kovačević & Goran Petković, 2021, "Uticaj Pandemije Kovid-19 U Republici Srbiji Na Kupovne Odluke Potrošača U E-Trgovini (The Impact Of E-Commerce On Consumer Decisions Caused By The Covid-19 Pandemic In The Republic Of Serbia)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 43, pages 31-43, December.
• İbrahim Aydin, 2021, "Korku Ögesi Bulunduran Reklamlarin Markaya ve Reklamin Güvenilirligine Yönelik Tutum Üzerindeki Etkisinin Araştirilmasi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 277-304, August, DOI: https://doi.org/10.33399/biibfad.86.
• Aysel Kurnaz, 2021, "Sosyal Medya Kullaniminin Tüketici Etnosentrizmi ve Kozmopolitlik Üzerindeki Etkisinin Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 399-428, August, DOI: https://doi.org/10.33399/biibfad.88.
• Kato Takumi, 2021, "Does the “Like” Habit of Social Networking Services Lower the Psychological Barriers to Recommendation Intention in Surveys?," Business Systems Research, Sciendo, volume 12, issue 1, pages 216-227, May, DOI: 10.2478/bsrj-2021-0014.
• Emini Adelina & Merovci Safet, 2021, "Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country," Business Systems Research, Sciendo, volume 12, issue 2, pages 1-16, December, DOI: 10.2478/bsrj-2021-0016.
• Daniel Levy & Avichai Snir & Sourav Ray, 2021, "Retail Pricing Format and Rigidity of Regular Prices," Working Papers, Bar-Ilan University, Department of Economics, number 2021-02, Feb.
• Halyna Samiilenko, 2021, "Theoretical fundamentals of formation and implementation of creative marketing in the conditions of creative economy," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 45-55, DOI: 10.53920/ES-2021-1-6.
• Veronika Khudolei, 2021, "The social media impact on business development," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 5-15, DOI: 10.53920/ES-2021-2-1.
• SERBAN COMANESCU Adrian, 2021, "Dropshipping In Romania, Opportunity Or Illusion," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 73, issue 2, pages 98-108, May.
• CSORBA Luiela Magdalena, 2021, "The Attitude Of The Romanian Consumers Regarding The Impact Of Cell Phones On Human Health And On The Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 73, issue 3, pages 75-96, October.
• FUCIU Mircea, 2021, "The Consumer Profile Across The Generations From The Marketing Perspective," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 73, issue 4, pages 18-27, December.
• Asmat Ara Shaikh & Nadeem Merchantvali & M. Z. Shaikh & C. R. Chavan, 2021, "Building Online Shopping Model for Sustainability of E-Commerce Industry through Empirical Study," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 135-162, DOI: 10.32725/acta.2021.017.
• Asmat Ara Shaikh & Amir Nasir Patel & M. Z. Shaikh & C. R. Chavan, 2021, "SLRA: Challenges faced by SMEs in the adoption of E-commerce and sustainability in Industry 4.0," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 15-38, DOI: 10.32725/acta.2021.010.
• Gautam S. Bapat & Nishu Ayedee & Ravikumar M. Chitnis, 2021, "The Influence of Web Adverts on Student Decision-Making Process for University Enrollments," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 163-176, DOI: 10.32725/acta.2021.018.
• Atharva Dange & Kavitha R Gowda & V R Srinidhi & D. Halaswamy, 2021, "Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 77-94, DOI: 10.32725/acta.2021.013.
• Yosuke Uno & Akira Sonoda & Masaki Bessho, 2021, "The Economics of Privacy: A Primer Especially for Policymakers," Bank of Japan Working Paper Series, Bank of Japan, number 21-E-11, Aug.
• Ching Andrew T. & Horstmann Ignatius & Lim Hyunwoo, 2021, "Complementarity of Information Products," Review of Marketing Science, De Gruyter, volume 19, issue 1, pages 1-32, September, DOI: 10.1515/roms-2021-0004.
• Roy Debasish, 2021, "Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil," Review of Marketing Science, De Gruyter, volume 19, issue 1, pages 139-165, September, DOI: 10.1515/roms-2020-0050.
• Loredana Maria PAUNESCU, 2021, "The Correlation Between External Stimulation And The Decision To Choose A Supply Of Wide Product Consumption By Consumers," Contemporary Economy Journal, Constantin Brancoveanu University, volume 6, issue 2, pages 116-121.
• Sorin-George Toma & Stefan Catana, 2021, "Customer Experience: A Conceptual Overview," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 33, issue 1, pages 28-34, May.
• Stefan Catana & Sorin-George Toma, 2021, "Retail industry - marketing strategies for the competitive business environment," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 33, issue 1, pages 7-14, May.
• Caroline Dauenhauer & Jens K. Perret, 2021, "Determinants of Purchasing Behavior - On the Interaction of Price Anchors and the Framing of Price Changes," EIIW Discussion paper, Universitätsbibliothek Wuppertal, University Library, number disbei299, Apr.
• Céline Gallen & Gaëlle Pantin-Sohier & Dominique Peyrat-Guillard, 2021, "Familiarisation et diffusion de l’entomophagie en France," Innovations, De Boeck Université, volume 0, issue 1, pages 153-182.
• Intissar Abbes & Marwa Rahmouni, 2021, "Industrie pharmaceutique et communautés virtuelles des consommateurs : quel design pour ces nouvelles plateformes d’engagement du domaine de la santé ?," Innovations, De Boeck Université, volume 0, issue 3, pages 177-202.
• Xiaoyang He & Ralph Siebert, 2021, "Switching Beers? The Effects of Switching Costs on Prices and Profits in Competitive Markets," CESifo Working Paper Series, CESifo, number 9065.
• Verena Gruber & Ingrid Peignier & Elinora Pentcheva & Anshu Suri, 2021, "Interventions to reverse the trend towards light-duty trucks in Canada," CIRANO Project Reports, CIRANO, number 2021rp-29, Dec.
• Ovidiu-Aurel GHIUTA, 2021, "The Use Of Brand Components In Electoral Debates. Romanian Presidential Elections 2014," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 46, pages 31-48, July.
• Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2021, "Understanding Service Marketing In Performing Arts Organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 181-189, December.
• Eli Haim HANI, 2021, "The Effect Of Managerial Skill On Business Success," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 199-204, December.
• Eli Haim HANI, 2021, "The Effect Of Key Business Success Factors On Start-Up Performance," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 117-129, December.
• Anca BUTNARIU & Florin Alexandru LUCA, 2021, "Triggers Of Born Global Companies," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 161-169, December.
• Alexandra Giuliana ANDRONIC, 2021, "Consumer Behaviour In Purchasing Luxury Goods During Economic Crises," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 25, pages 9-14, May.
• Eli Haim HANI, 2021, "What Is Business Success?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 191-195, December.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021, "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 28-36, DOI: 10.18046/j.estger.2021.158.4267.
• Juan Camilo Mejía & Diego De la Rosa-Salazar & Hern�n Dar�o Huertas-Moreno, 2021, "Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Colombia," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 126-137, DOI: 10.18046/j.estger.2021.158.4271.
• Washington Macías-Rendón & Katia Rodr�guez-Morales & Holger Ra�l Barriga-Medina, 2021, "COVID-19 lockdown and the satisfaction with online food delivery providers," Estudios Gerenciales, Universidad Icesi, volume 37, issue 159, pages 200-209, DOI: 10.18046/j.estger.2021.159.4331.
• Marcelo Luiz Dias da Silva Gabriel & S�rgio Luiz do Amaral Moretti & Rejane Alexandrina Domingues Pereira do Prado & Andr� Francisco Alc�ntara Fagundes, 2021, "Comportamento dos consumidores durante a pandemia de COVID-19: análise de classes latentes sobre atitudes de enfrentamento e hábitos de compra," Estudios Gerenciales, Universidad Icesi, volume 37, issue 159, pages 303-317, DOI: 10.18046/j.estger.2021.159.4433.
• Karen L. Orengo-Serra & Mar�a S�nchez-Jauregui, 2021, "Coping with earthquakes and COVID-19: A perspective of customer relationship management," Estudios Gerenciales, Universidad Icesi, volume 37, issue 159, pages 318-331, DOI: 10.18046/j.estger.2021.159.4435.
• Osiris María Echeverría-Ríos & Jos� Melchor Medina-Quintero & Demian Abrego-Almaz�n, 2021, "La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México," Estudios Gerenciales, Universidad Icesi, volume 37, issue 160, pages 364-374, DOI: 10.18046/j.estger.2021.160.3966.
• Irene Gil-Saura & Mihaela Simona Moise & Mar�a Eugenia Ruiz-Molina, 2021, "Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano," Estudios Gerenciales, Universidad Icesi, volume 37, issue 160, pages 425-438, DOI: 10.18046/j.estger.2021.160.4072.
• Rita Goncalves & Samuel Lincoln Bezerra Lins & Sibele Dias de Aquino & Luana Elayne Cunha de Souza, 2021, "O impulso da pertenca: a influencia da identidade social na compra por impulso de jovens Portugueses," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 521-531, DOI: 10.18046/j.estger.2021.161.3977.
• Eloísa Trevino & Rodolfo Trevi�o, 2021, "Análisis entre imagen de la tienda y satisfacción del cliente en tiendas minoristas transnacionales en el sector autoservicio," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 556-565, DOI: 10.18046/j.estger.2021.161.4293.
• Sandra Tobon & Jes�s Garc�a-Madariaga, 2021, "Influencers vs the power of the crowd: A research about social influence on digital era," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 601-609, DOI: 10.18046/j.estger.2021.161.4498.
• Leslier Valenzuela-Fernández & Natacha Pe�aloza-Briones & Karla Barajas-Portas & Enrique Marinao-Artigas, 2021, "Organizational innovation capabilities. Empirical evidence from B2B contexts," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 647-656, DOI: 10.18046/j.estger.2021.161.4309.
• Carmen Juliana Villamizar Jaimes & Andr�s Villegas Mej�a, 2021, "Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud," Revista CIFE, Universidad Santo Tomás.
• Diana María López Celis & Mónica Eugenia Peñalosa Otero, 2021, "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 1-17, DOI: 10.22267/rtend.202102.152.
• Carlos Fernando Osorio-Andrade & Augusto Rodríguez-Orejuela & Fernando Moreno-Betancourt, 2021, "Efectos de las características de videos en YouTube que aumentan su popularidad: un análisis empírico," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 18-38, DOI: 10.22267/rtend.202102.153.
• Rudibel Perdigón Llanes & Hubert Viltres Sala, 2021, "Social media marketing en empresas agrícolas cubanas," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 163-179, DOI: 10.22267/rtend.202102.159.
• Claudia Patricia Grisales Castro & Edwin Arbey Hernandez Garcia & Evelyn Xiomara Montenegro Cardona, 2021, "Percepción del consumidor sobre el impacto del merchandising olfativo como estrategia del marketing sensorial," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 1-25, DOI: 10.22267/rtend.212202.166.
• Luis Enrique David Tenorio, 2021, "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 107-129, DOI: 10.22267/rtend.212202.170.
• Ernesto Batista Sánchez & Beatriz Serrano Leyva & Leudis Orlando Vega de la Cruz, 2021, "Imagen cognitiva de destinos turísticos. Una aproximación desde el destino turístico Holguín, Cuba," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 288-308, DOI: 10.22267/rtend.212202.177.
• Nancy Grajales-Montoya & Ledy G�mez-Bayona & Bladimir Coronado-R�os, 2021, "La comunicación estratégica desde el mercadeo en instituciones educativas," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 13, pages 1-21.
• Sergio Luque-Ortiz, 2021, "Estrategias de marketing digital utilizadas por empresas del retail deportivo," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 13, pages 1-21.
• Heppy Agustiana Vidyastuti, 2021, "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 14.
• Heppy Agustiana Vidyastuti, 2021, "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 14.
• Juan Camilo Mejía & Rafael Curr�s-P�rez & Carlos Manuel C�rdoba-Segovia, 2021, "Influencia de la religiosidad, la norma subjetiva y la efectividad percibida del consumidor en el consumo socialmente responsable," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 14.
• Michele Girotto Denisa Ewerth, 2021, "Motivaciones y barreras en la utilización de estrategias de e-marketing en pymes catalanas y el encaje del consumidor: el caso de la comarca del Alt Emporda," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 15, pages 1-34.
• Silvana Janeth Correa-Henao, Laura Cristina Henao-Colorado, Héctor Alonso Monroy-Escudero, Jorge Iván Brand-Ortiz Oscar Eduardo Ávila-Rodríguez, 2021, "Determinantes de la lealtad en la relación entre la Liga Antioquena de Tenis de Campo y sus clientes," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 15, pages 1-24.
• Wilson Giraldo-Pérez María Cristina Otero-Gómez, 2021, "Los consumidores y la co-creación de valor: el caso de una comunidad de marca virtual," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 15, pages 1-17.
• Bronnenberg, Bart & Dube, Jean-Pierre & Joo, Joonhwi, 2021, "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 15706, Jan.
• Bronnenberg, Bart & Huang, Yufeng, 2021, "Gains from Convenience and the Value of E-commerce," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 15707, Jan.
• Bar-Isaac, Heski & Caruana, Guillermo & Cuñat, Vicente, 2021, "Targeted product design," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 15708, Jan.
• Ursu, Raluca & An, Eunkyung, 2021, "Online Advertising as Passive Search," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16193, May.
• Rao, Justin, 2021, "Demand for Online News under Government Control: Evidence from Russia," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16233, Jun.
• Darina Ňakatová, 2021, "The intention to go on holiday during a pandemic – a theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 11-18.
• Dana Vokounová, 2021, "Is there demand in wine events in Slovakia?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 19-26.
• František Olšavský, 2021, "Consumer literacy and honey fraud. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 2-10.
• Sophie Wiesinger & Alexandra Fratrič & Margarethe Überwimmer, 2021, "Assessing stakeholders’ needs and expectations: A business transfer matchmaking-platform from a marketing perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 27-33.
• Marcus Diedrich, 2021, "How is the home office used by sales and marketing employees during and after the corona crisis?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 34-45.
• Eva Jaderná & Vasilii Ostin, 2021, "Certified product buying preferences under the influence of COVID-19," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 46-54.
• Dagmar Sieglova, 2021, "Marketing topics through academic posters: An avenue to student autonomy and active citizenship," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 12-23.
• David Aufreiter & Doris Ehrlinger & Christian Stadlmann & Margarethe Überwimmer & Anna Biedersberger & Christina Korter & Stefan Mang, 2021, "Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 2-11.
• Margarethe Überwimmer & Pia Hautamäki & Stefan Wengler & Robert Füreder, 2021, "Sales organizations on the path of digitalization – A reflection from Germany, Finland and Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 24-29.
• Darko Pantelic & Peter Brandstaetter & Emilia F. Samuelsson, 2021, "Educating future managers for a culturally diverse workspace: Using course as a living laboratory," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 30-41.
• Margarethe Überwimmer & Harald Hammer & Jakob Vaboschek, 2021, "Export resilience – A future key success factor for Upper Austrian B2B companies?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 2, pages 42-51.
• Lukas Bernfried Bruns & Kevin Hümmer, 2021, "Name discrimination – selected attributes based on the German advertising practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 13-20.
• Samuel Smolka & Eva Smolková & Lucia Vilčeková, 2021, "Sustainability as a factor of changing marketing strategies based on the customers´ preferences in context of different generations in Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 2-12.
• Maria Kmety Bartekova, 2021, "Creative industries in Slovakia and their pricing strategies as the part of their marketing mix," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 21-30.
• Štefan Kráľ & Richard Fedorko, 2021, "Development of online shopping within B2C e-commerce in the Visegrad Four countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 42-50.
• Jörg Petermann, 2021, "Development of real estate marketing – trends for the future," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 10-19.
• Mária Oleárová & Radovan Bačík & Richard Fedorko, 2021, "Overview of current trends in mobile commerce: global perspectives," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 2-9.
• Darina Ňakatová, 2021, "Summer 2020 and intention to travel on holiday after the pandemic outbreak: Analysis of findings of selected scientific studies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 20-25.
• Miroslav Reiter & Ondrej Čupka & Andrej Miklošík, 2021, "Personas creation using Google Analytics," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 26-33.
• Yahia Mouammine & Hassan Azdimousa, 2021, "A review of neuromarketing origins as a new marketing research method," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 34-50.
• Sellers-Rubio, Ricardo & Mas-Ruiz, Francisco & Sancho-Esper, Franco, 2021, "Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share," Journal of Wine Economics, Cambridge University Press, volume 16, issue 2, pages 169-188, May.
• Hicham ECHATTABI & Ahmed KHATTAB, 2021, "The place marketing strategy in Moroccan regions: Conditions of applicability," Journal of Economic and Social Thought, EconSciences Journals, volume 8, issue 2, pages 42-54, June.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302, Sep.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302R, Sep, revised Jun 2022.
• Тодор Кръстевич, 2021, "Моделиране На Вероятностния Избор При Покупка," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 29, issue 1 Year 20, pages 5-47.
• Lyubomir Lyubenov, 2021, "Strategic Marketing Relations In The Beekeeping Sector In Ruse District," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 4 Year 20, pages 78-94.
• Любомир Любенов, 2021, "Стратегическиte маркетинг взаимоотношения в сектор пчеларство в област Русе," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 4 Year 20, pages 88-107.
• Надежда Димова, 2021, "Приложение На Принципите На Устойчивостта В Бизнес Логистиката При Обслужване На Корпоративни Клиенти," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 109-132.
• Senka Sekularac Ivosevic, 2021, "Envisioning Marketing in a Digital Technology-Driven Maritime Business," Journal of Innovative Business and Management, DOBA Faculty, volume 13, issue 1, pages 22-28, DOI: 10.32015/JIBM/2021.13.1.22-28.
• Tina Povse & Tina Vukasovic, 2021, "Challenges of adapting sales activities to the purchase behaviour of the customer of an innovative product," Journal of Innovative Business and Management, DOBA Faculty, volume 13, issue 2, pages 9-28, DOI: 10.32015/JIBM.2021.13.2.2.
• Matej Kalar & Tina Vukasovic, 2021, "Consumers attitudes towards the purchase intention of electric cars and their impact on the environment in Slovenia," Journal of Innovative Business and Management, DOBA Faculty, volume 13, issue 2, pages 29-45, DOI: 10.32015/JIBM.2021.13.2.3.
• Katarina Belanova, 2021, "Financing of small and medium –sized enterprises by bank loans compared to large companies during the coronavirus crisis," Journal of Innovative Business and Management, DOBA Faculty, volume 13, issue 2, pages 46-56, DOI: 10.32015/JIBM.2021.13.2.4.
• Marcia C. Santos & Rui Manuel Teixeira Santos Dias, 2021, "Financial return of crowdfunding platforms: are funding trends andsuccess rates changing in the Covid-19 era?," Journal of Innovative Business and Management, DOBA Faculty, volume 13, issue 2, pages 57-64, DOI: 10.32015/JIBM.2021.13.2.5.
• Schmitt, Julia & Miller, Klaus M. & Skiera, Bernd, 2021, "The Impact of Privacy Laws on Online User Behavior," HEC Research Papers Series, HEC Paris, number 1437, Mar, DOI: 10.2139/ssrn.3774110.
• Li, Xitong & Grahl, Jörn & Hinz, Oliver, 2021, "How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment," HEC Research Papers Series, HEC Paris, number 1442, Oct.
• Randheer Kokku, 2021, "Omni and Multi-Channel: Relationship with Utilitarian/Hedonic Benefits, Shopping Value and Channel Patronage," International Review of Management and Marketing, Econjournals, volume 11, issue 2, pages 11-22.
• Dhruba Jyoti Sen, 2021, "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 13-21.
• Sorina Vasile & Lebogang Mototo & Tinashe Chuchu, 2021, "Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 30-35.
• Ivan De Battista & Franco Curmi & Emanuel Said, 2021, "Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 58-72.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2021, "Transition into Veganism: Drivers of Vegan Diet Consumption," International Review of Management and Marketing, Econjournals, volume 11, issue 4, pages 23-28.
• Sharjana Alam Shaily & Nazmun Nahar Emma, 2021, "Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business," International Review of Management and Marketing, Econjournals, volume 11, issue 4, pages 29-37.
• Tinashe Chuchu, 2021, "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, volume 11, issue 4, pages 49-58.