Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2012

• Volle, Pierre (ed.), 2012, "L’expérience d’immersion en ligne dans les environnements marchands de réalité virtuelle," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/9785.
• Damien Collard, 2012, "Les enquêtes client mystère:un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise «au nom du client» - The Mystery shopping: a management mechanism in order to support organizational changes or," Working Papers CREGO, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations, number 1120603, Jun.
• Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh, 2012, "Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies," International Review of Management and Marketing, Econjournals, volume 2, issue 2, pages 122-129.
• Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi, 2012, "An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude," International Review of Management and Marketing, Econjournals, volume 2, issue 3, pages 130-138.
• Raj Kumar Gautam, 2012, "Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab," International Review of Management and Marketing, Econjournals, volume 2, issue 1, pages 43-51.
• Pierre Rostan & Alexandra Rostan, 2012, "Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall," International Review of Management and Marketing, Econjournals, volume 2, issue 1, pages 59-74.
• Chutinon Putthiwanit, 2012, "Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand," International Review of Management and Marketing, Econjournals, volume 2, issue 2, pages 92-98.
• Abdul Alem Mohammed & Basri bin Rashid, 2012, "Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance," International Review of Management and Marketing, Econjournals, volume 2, issue 4, pages 220-230.
• Huang, Jikun & Wu, Yunhua & Yang, Zhijian & Rozelle, Scott & Fabiosa, Jacinto & Dong, Fengxia, 2012, "Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing," China Economic Review, Elsevier, volume 23, issue 3, pages 675-689, DOI: 10.1016/j.chieco.2010.09.006.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012, "The potential role of carbon labeling in a green economy," Energy Economics, Elsevier, volume 34, issue S1, pages 53-63, DOI: 10.1016/j.eneco.2012.08.032.
• Rennhoff, Adam D. & Wilbur, Kenneth C., 2012, "Local media ownership and media quality," Information Economics and Policy, Elsevier, volume 24, issue 3, pages 231-242, DOI: 10.1016/j.infoecopol.2012.08.001.
• Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012, "The referral backfire effect: The identity-threatening nature of referral failure," International Journal of Research in Marketing, Elsevier, volume 29, issue 4, pages 370-379, DOI: 10.1016/j.ijresmar.2012.06.004.
• Rockenbach, Bettina & Sadrieh, Abdolkarim, 2012, "Sharing information," Journal of Economic Behavior & Organization, Elsevier, volume 81, issue 2, pages 689-698, DOI: 10.1016/j.jebo.2011.10.009.
• Bhatt, Meghana A., 2012, "Evaluation and associations: A neural-network model of advertising and consumer choice," Journal of Economic Behavior & Organization, Elsevier, volume 82, issue 1, pages 236-255, DOI: 10.1016/j.jebo.2012.02.001.
• Chuang, Shih-Chieh & Cheng, Yin-Hui & Hsu, Chun-Ting, 2012, "The influence of suggestions of reference groups in the compromise effect," Journal of Economic Psychology, Elsevier, volume 33, issue 3, pages 554-565, DOI: 10.1016/j.joep.2011.11.001.
• Newman, George E. & Jeremy Shen, Y., 2012, "The counterintuitive effects of thank-you gifts on charitable giving," Journal of Economic Psychology, Elsevier, volume 33, issue 5, pages 973-983, DOI: 10.1016/j.joep.2012.05.002.
• Azar, Ofer H., 2012, "What affects customer success when bargaining for a new car? Some empirical evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 41, issue 1, pages 26-30, DOI: 10.1016/j.socec.2011.10.007.
• Volkan OZBEK & Umit ALNIACIK & Fatih KOC, 2012, "The Impact of Unfair Business Practices on Bank Customers: An Experimental Study," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 23-30.
• Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU, 2012, "Consumer Guilt: A Model of Its Antecedents and Consequences," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 9-22.
• Samson, Alain & Voyer, Benjamin G., 2012, "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 47252, Dec.
• Rosa Díaz, Isabel María & Rondán Cataluña, Francisco Javier, 2012, "Determinantes y consecuencias de la efectividad de las promociones basadas en precios," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan & Mediano Serrano, Lucía & Mitxeo Grajirena, Jone & Villalba Merlo, Francisco Javier, 2012, "Marcas y redes de generación de valor en el sector ovino del País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Gázquez Abad, Juan Carlos & Martínez López, Francisco J. & Barrales Molina, Vanesa, 2012, "Las indicaciones de origen protegidas como elemento de diferenciación de los productos agroalimentarios: el caso del jamón en España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison, 2012, "Marketing Strategies for the Primary Sector: An Empirical Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 147-178.
• Vincenzina Caputo & Maurizio Canavari & Jr. Rodolfo M. Nayga, 2012, "Valutazione delle preferenze di consumatori campani per un sistema di etichettatura generico sulle "food miles"," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 1, pages 99-115.
• Stefania Chironi & Marzia Ingrassia & Filippo Sgroi, 2012, "Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mercato," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 1, pages 217-233.
• Elena Caniglia & Vera Teresa Foti & Giuseppe Timpanaro, 2012, "Analisi del comportamento del consumatore di acqua minerale in Sicilia," Economia agro-alimentare, FrancoAngeli Editore, volume 14, issue 2, pages 153-180.
• Filippo Sgroi & Marzia Ingrassia & Riccardo Testa, 2012, "The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, volume 0, issue 3, pages 47-63.
• Judith MCINTOSH WHITE, 2012, "Sabotaging public engagement with science: Missing scientific principles in newspaper stories about the Wakefield MMR-Autism controversy," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3-4, pages 79-93.
• Yury N. Egorov, 2012, "Logistics and Marketing in Goods and Services Diversification Strategy," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 2, pages 73-80, April.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012, "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers), HAL, number halshs-00747008, Sep.
• Elisa Monnot & Fanny Reniou, 2012, "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print, HAL, number hal-01123727, Jul.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012, "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Post-Print, HAL, number halshs-00747008, Sep.
• Béatrice Parguel & Audrey Bonnemaizon & Elisa Monnot & Fabrice Larceneux & Fanny Reniou & Florence Benoît-Moreau, 2012, "Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing," Post-Print, HAL, number halshs-00755751, Feb.
• Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2012, "Self-Serving Behavior in Price-Quality Competition," Working Papers, HAL, number hal-01993405, Aug.
• Junge, Martin & Severgnini, Battista & Sørensen, Anders, 2012, "Product-Marketing Innovation, Skills, and Firm Productivity," Working Papers, Copenhagen Business School, Department of Economics, number 01-2012, Jul.
• Kirill Rozhkov, 2012, "Segmentation of inhabitants in place marketing: the case of karelian towns," HSE Working papers, National Research University Higher School of Economics, number WP BRP 02/MAN/2012.
• DALOTA, Marius Dan, 2012, "Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 06-11, May.
• PAPUC, Mihai & SMEDESCU, Ion, 2012, "He Scientific Content Of Management Marketing And Marketing Management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 12-15, May.
• ROSCA, Constantin, 2012, "Laudatio," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 16-18, May.
• MOLDOVAN, Mihaela, 2012, "Rethinking The Prevention Innovation In The Hispanic Culture," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 1, pages 25-33, May.
• EDU, Tudor & NEGRICEA, Costel, 2012, "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 29-40, June.
• AVRAM, Emanuela Maria, 2012, "Higher Education Student Choice Influencing Factors," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 59-64, June.
• BUDACIA, Andreea, 2012, "Advertising Through Television," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 65-70, June.
• SOCA, Diana, 2012, "The Focus Of Companies On Clients A Major Trend In The Current Business Environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 71-75, June.
• STOICA, Ivona & DUMITRU, Nicoleta Rossela, 2012, "Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 83-89, June.
• CODITA, Roxana, 2012, "Multinational Companies And Sustainability Practices Beyond Headquarters Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 6-26, September.
• BARAGAN, Laura-Georgeta, 2012, "The Buying Behavior Of Organizations," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 40-44, September.
• DUMITRU, Nicoleta Rossela & STOICA, Ivona, 2012, "Internal Communication - A Prerequisite For Organizational Effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 45-50, September.
• BELTRAMO, Riccardo & MARGARITA, Sergio, 2012, "The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 06-18, September.
• MIRONESCU, Alexandra & STEPIEN, Sebastian, 2012, "Relationship Marketing Communication Case Study: Communication Between Managers And Employees," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 33-37, September.
• BUSUIOC, Marian Florin & BUDACIA, Andreea, 2012, "The Quality System Major Key In The Touristic Services," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 4, pages 43-47, September.
• NEAGOE, Cristina, 2012, "Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 3, pages 27-33, September.
• Hussien Ahmad Al-Tarawneh, 2012, "The Value Added of Public Private Partnership. General Overview," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, volume 2, issue 1, pages 1-10, January.
• Robert D. Green & Farideh A. Farazmand, 2012, "Experiential Learning: The Internship And Live-Case Study Relationship," Business Education and Accreditation, The Institute for Business and Finance Research, volume 4, issue 1, pages 13-23.
• Abeer A. Mahrous & Wael Kortam, 2012, "Students’ Evaluation For Market Orientation: Evidence From Egyptian Business Schools," Business Education and Accreditation, The Institute for Business and Finance Research, volume 4, issue 1, pages 87-99.
• Bylon Abeeku Bamfo, 2012, "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 39-46.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun, 2012, "The Brand Image Of A Small Island Destination: The Case Of Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 55-64.
• Ghazi A. Al-Weshah & Khalid Al-Zubi, 2012, "E-Business Enablers And Barriers: Empirical Study Of Smes In Jordanian Communication Sector," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 1-15.
• Manuela del S. Camacho Gómez & Cecilia García-Muñoz Aparicio & María del Carmen Ancona Alcocer, 2012, "Usumacinta Canyon State Park: Social Tourism Alternative," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 115-126.
• Samar M. Baqer, 2012, "True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 37-48.
• Vanaja Menon Vadakepat & Faisal Al Khateeb, 2012, "Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 4, pages 35-43.
• María de la Paz Toldos Romero, 2012, "Dimensions Of Brand Personality In Mexico," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 5, pages 35-47.
• Mei-Lien Li & Robert D. Green & Farideh A. Farazmand & Erika Grodzki, 2012, "Customer Loyalty: Influences On Three Types Of Retail Stores’ Shoppers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 1-19.
• Somkiat Mansumitrchai & Candy Chiu, 2012, "Adoptation Of Internet Banking In Uae: Factors Underlying Adoption Characteristics," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 103-115.
• John Hadjimarcou, 2012, "An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 55-65.
• Yingtao Shen & Shenyu Li & Michelle DeMoss, 2012, "The Effect Of Quantitative Electronic Word Of Mouth On Consumer Perceived Product Quality," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 19-29.
• Jungki Lee, 2012, "Components Of Medical Service Users’ Dissatisfaction: A Perceived Control Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 53-63..
• Shilpa Iyanna & Carmela Bosangit & Amrul Asraf Mohd-Any, 2012, "Value Evaluation Of Customer Experience Using Consumer Generated Content," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 89-102.
• Prabha Ramseook-Munhurrun, 2012, "Perceived Service Quality In Restaurant Services: Evidence From Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 1-14.
• Michael Conyette, 2012, "A Framework Explaining How Consumers Plan And Book Travel Online," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 57-67.
• Bingqing Yin & Susie Pryor, 2012, "Beauty In The Age Of Marketing," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 3, issue 1, pages 119-132.
• Mohammed Al-Habib, 2012, "Establishing Strategic Sales Organizations In Emerging Markets: The Case Of Saudi Arabia," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 3, issue 2, pages 39-44.
• Zoltan Veres & Laszló Sajtos, 2012, "Project Competence And Perceived Risk, Competencias Y Gestion De Riesgos De Los Actores De Proyectos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 5, issue 4, pages 51-62.
• Norma Leticia Vizcarra Vizcarra & Virginia Guadalupe Lopez Torres & Dora Rocío Guerrero Munoz, 2012, "Competitive Intelligence In Business In The City Of Tijuana,La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B.C," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 5, issue 5, pages 121-129.
• Khan Shahzad, 2012, "Determinants of Brand Equity and Its Causes & Consequences," Economic Analysis, Institute of Economic Sciences, volume 45, issue 3-4, pages 60-66.
• de Obesso Grijalvo, Ana María & San Martín Gutiérrez, Sonia & Jiménez Torres, Nadia H., 2012, "El Papel De La Reputación, El Boca-Oreja, La Confianza Y La Incertidumbre En La Contratación De Un Banco / The Role Of Reputation, Word-Of-Mouth, Trust And Uncertainty When Contracting A Bank," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 18, issue 3, pages 190-199.
• Moritz GODEL & Annabel LITCHFIELD & Iris MANTOVANI, 2012, "The Value of Personal Information: Evidence from Empirical Economic studies," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 88, pages 41-60, 4th quart.
• Ayla ÖZHAN DEDEOĞLU & Keti VENTURA, 2012, "Analysis of consumer responses to health threat of genetically modified foods: A pilot study," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 27, issue 313, pages 35-56.
• Yuri Peers & Dennis Fok & Philip Hans Franses, 2012, "Modeling Seasonality in New Product Diffusion," Marketing Science, INFORMS, volume 31, issue 2, pages 351-364, March, DOI: 10.1287/mksc.1110.0696.
• Joan Calzada & Tommaso M. Valletti, 2012, "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, volume 31, issue 4, pages 649-667, July, DOI: 10.1287/mksc.1120.0716.
• Raccanello, Kristiano & Romero-García, David Arturo, 2012, "Prácticas predatorias y crédito al consumidor," eseconomía, Escuela Superior de Economía, Instituto Politécnico Nacional, volume 0, issue 36, pages 7-43, cuarto tr.
• Dr. P. K. Agarwal & Pradeep Kumar & Swati Gupta, 2012, "Changing Face of Movie Marketing in India-A Case Study," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 7, issue 1, pages 57-63, April.
• S. Praveen Kumar, 2012, "International Marketing - A Conceptual Framework," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 7, issue 1, pages 71-76, April.
• Dr. Ashutosh Nigam, 2012, "Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 7, issue 2, pages 18-25, October.
• Natalia Remesovski, 2012, "The Imperatives Of Quality Services In Condition Of European Integration," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 4, issue 1, pages 88-93, March.
• Mizuno, Junko, 2012, "Technology network for machine tools in Vietnam," IDE Discussion Papers, Institute of Developing Economies, Japan External Trade Organization(JETRO), number 336, Mar.
• Thorsten Hennig-Thurau & André Marchand & Barbara Hiller, 2012, "The relationship between reviewer judgments and motion picture success: re-analysis and extension," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 36, issue 3, pages 249-283, August, DOI: 10.1007/s10824-012-9172-8.
• Paul Ellickson & Sanjog Misra, 2012, "Enriching interactions: Incorporating outcome data into static discrete games," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 1-26, March, DOI: 10.1007/s11129-011-9112-5.
• Sridhar Narayanan & Puneet Manchanda, 2012, "An empirical analysis of individual level casino gambling behavior," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 27-62, March, DOI: 10.1007/s11129-011-9110-7.
• Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2012, "A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 2, pages 151-196, June, DOI: 10.1007/s11129-012-9119-6.
• Oliver Rutz & Randolph Bucklin, 2012, "Does banner advertising affect browsing for brands? clickstream choice model says yes, for some," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 2, pages 231-257, June, DOI: 10.1007/s11129-011-9114-3.
• Jeanine Miklós-Thal, 2012, "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 3, pages 335-374, September, DOI: 10.1007/s11129-012-9118-7.
• Lynd Bacon & Peter Lenk, 2012, "Augmenting discrete-choice data to identify common preference scales for inter-subject analyses," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 4, pages 453-474, December, DOI: 10.1007/s11129-012-9124-9.
• Masayoshi Maruyama & Yu Yamashita, 2012, "Franchise Fees and Royalties: Theory and Empirical Results," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 40, issue 3, pages 167-189, May, DOI: 10.1007/s11151-011-9323-7.
• Mehrdad Salehi, 2012, "Differences of “Traditional Marketing” in Opposition to “Electronic Marketing”," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 1-2, pages 21-24, March-Jun.
• Reza Babazdeh & Jafar Razmi & Reza Ghodsi, 2012, "Supply Chain Network Design Problem for a New Market Opportunity in an Agile Manufacturing System," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 1-2, pages 53-62, March-Jun.
• Zaharia Valentina & Dogaru Mirela & Dogaru Mirela, 2012, "Management Career in Education," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 1-2, pages 86-90, March-Jun.
• Muhammad Zubair & Abdul Kabeer Kazi & Emadul Karim & Mohammad Qutubuddin Siddiqui, 2012, "A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 5, pages 40-47, December.
• Marie-Claude PICHERY & Françoise BENSA, 2012, "Œnotourisme et vente directe à la propriété," LEG - Document de travail - Economie, LEG, Laboratoire d'Economie et de Gestion, CNRS, Université de Bourgogne, number 2012-02.
• Sana Sadaf & Khalid Riaz, 2012, "Does Access to Modern Marketing Channels Improve Dairy Enterprises’ Efficiency? A Case Study of Punjab, Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, volume 17, issue 1, pages 63-82, Jan-June.
• Kevin Glazebrook & Joern Meissner & Jochen Schurr, 2012, "How big should my store be? On the interplay between shelf-space, demand learning and assortment decisions," Working Papers, Department of Management Science, Lancaster University, number MRG/0021, Dec, revised Dec 2012.
• Tomaz Kolar & Vesna Zabkar & Nenad Brkic & Ismir Omeragic, 2012, "Exploring Consumer Reactions to the Recession in Slovenia and Bosnia and Herzegovina," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 10, issue 2 (Summer, pages 121-144.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ricardas Zitikis, 2012, "Integration-segregation decisions under general value functions: "Create your own bundle — choose 1, 2, or all 3!"," Documents de travail du Centre d'Economie de la Sorbonne, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne, number 12057, Sep, DOI: 10.1093/imaman/dps024.
• Alessandra Tzannis, 2012, "Acute Pain Service: A New Service of the Humanitas Mater Domini. Pain Management and Listening to the Patient for an Outcome of Quality," Economia dei Servizi, Società editrice il Mulino, issue 2, pages 329-344.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2012, "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 18241, Jul.
• Jean-Pierre Dubé & Günter J. Hitsch & Pranav Jindal, 2012, "The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption," NBER Working Papers, National Bureau of Economic Research, Inc, number 18393, Sep.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012, "Learning in Advance Selling with Heterogeneous Consumers," Working Papers, NET Institute, number 12-08, Jul, revised Sep 2012.
• Nicola Lacetera & Mario Macis & Angelo Mele, 2012, "Viral altruism? A natural field experiment of social contagion in on-line networks," Working Papers, NET Institute, number 12-16, Sep.
• Joan Calzada & Guillem Ordóñez, 2012, "Competition in the news industry: fighting aggregators with versions and links," Working Papers, NET Institute, number 12-22, Sep.
• Schmidt, Imke & Seele, Peter, 2012, "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Nomos Verlagsgesellschaft mbH & Co. KG, volume 13, issue 2, pages 169-191.
• Krug, Kersti & Weinberg, Charles B., 2012, "Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance," Foundations and Trends(R) in Marketing, now publishers, volume 6, issue 3–4, pages 151-326, December, DOI: 10.1561/1700000034.
• Olteanu Valerica & Curmei Catalin Valeriu, 2012, "Considerations Regarding The Use Of Modern Management Methods In Planning The Marketing Activity Within The Small And Medium-Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1072-1078, July.
• Barbu Andreea Mihaela, 2012, "Analysis Of Marketing Tools And Activities Within Educational Services Organizations, In Order To Increase Their Efficiency," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1106-1111, July.
• Bacila Mihai-Florin & Radulescu Adrian & Marar Liviu Ioan, 2012, "Prepaid Telecom Customers Segmentation Using The K-Mean Algorithm," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1112-1118, July.
• Ciceo Andreea, 2012, "Attending Live Performing Arts Experiences. Why And How Is The Decision Taken?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1119-1126, July.
• Ciornea Raluca & Pop Marius Dorel & Bacila Mihai Florin & Drule Alexandra Maria, 2012, "How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1127-1133, July.
• Constantinescu-Dobra Anca, 2012, "Is The Website Marketing Strategy Correlated With The Companies Outcomes? Evidence From Romanian It Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1134-1140, July.
• Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin, 2012, "An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1141-1147, July.
• Ioanas Elisabeta & Aldea Roxana, 2012, "An Exploratory Research Over The Chinese Products On The Romanian Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1148-1153, July.
• Lazoc Alina, 2012, "Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1154-1160, July.
• Lancranjan Andrei, 2012, "Barter-Based Trade - The Engine Of The Economic Recession," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1161-1165, July.
• Marcu Nicu & Meghisan Georgeta-Madalina, 2012, "ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1166-1171, July.
• Onisor Lucian-Florin, 2012, "Marketing And Innovation: Young People'S Attitude Towards New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1179-1186, July.
• Pal Zsuzsa, 2012, "The Interdependecy Of Ecological And Health Issues In The Choice Of Organic Foods," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1187-1192, July.
• Petrisoaia Carmen & Nicolae Al. Pop, 2012, "Investigating The Relationship Between Perceived Sacrifice And B To B Customer Satisfaction In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1193-1199, July.
• Nicolae Al. Pop & Saniuta Adina & Roman Mihaela, 2012, "Perception And Communication Of Innovation In Retail Trade (Case Study Applied To Bricolage Products)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1200-1208, July.
• Rosca Mihai Ioan & Tanase Laura Daniela & Morar Mihai Gelu, 2012, "Small Farmers From Rural Areas Attitude On Organic Food," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1209-1214, July.
• Tanase Laura Daniela & Rosca Mihai Ioan & JURCOANE ALEXANDRA, 2012, "The Perception On Ecological Products - A Research On The Urban Consumer," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1215-1220, July.
• Tarcza Teodora, 2012, "A Theoretical Spotlight Over The Romanian Agricultural Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1221-1227, July.
• Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana, 2012, "Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1228-1234, July.
• Stofor Ovidiu-Ilie, 2012, "Information Technologies In Insurance Sales Support," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1236-1242, July.
• Prada Sorin & Goje Gheorghe, 2012, "Commercial Indicators Used In The Relationship Of The Shopping Mall Management And Retail Tenants Management," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1269-1275, July.
• Ban Olimpia, 2012, "The Construction Of Importance-Performance Grid In Tourist Services Research Without The Direct Determination Of The Attributes Importance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 474-480, July.
• Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin, 2012, "Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 294-301, December.
• Vlad Miranda Petronella & Corina Rusu, 2012, "Survey On The Use And The Interest Of Individuals In Online Stores," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 355-363, December.
• Barbu Andreea Mihaela & Ionescu Florin Tudor, 2012, "Conceptual Model Of Marketing Strategic Planning Specific To Public Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 795-800, December.
• Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela, 2012, "Strategic Marketing And Quality Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 801-806, December.
• Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela, 2012, "Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 807-812, December.
• Dabija Dan-Cristian & Babut Raluca, 2012, "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 813-819, December.
• Enache Elena & Morozan Cristian & Purice Suzana, 2012, "Visual Pollution: A New Axiological Dimension Of Marketing?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 820-826, December.
• Gurau Calin, 2012, "Solving Customer Complaints: A Study Of Multiple Commercial Settings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 827-833, December.
• Lazoc Alina & Caraivan Luiza, 2012, "Elaborating A Measurement Instrument For The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 841-847, December.
• Meleanca Raluca-Cristina, 2012, "New Approaches To Customer Base Segmentation For Small And Medium-Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 848-854, December.
• Pop Ciprian-Marcel & Dabija Dan-Cristian, 2012, "Romanian Customer-Based Empirical Research On Ambiance In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 861-867, December.
• Savescu Roxana Florenta, 2012, "Marketing Activity In Romanian Microcredit Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 868-873, December.
• Savescu Roxana Florenta, 2012, "Recommendations Regarding The Institutionalization Of Marketing Research Activity In Romanian Microcredit Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 874-880, December.
• Bente Corneliu, 2012, "Concepts Of Service Quality Measurement In Banks," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 889-894, December.
• Bente Corneliu, 2012, "Applying The Servqual Method In Banks," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 895-900, December.