Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2012

• Samar M. Baqer, 2012, "True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 3, pages 37-48.
• Vanaja Menon Vadakepat & Faisal Al Khateeb, 2012, "Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 4, pages 35-43.
• María de la Paz Toldos Romero, 2012, "Dimensions Of Brand Personality In Mexico," Global Journal of Business Research, The Institute for Business and Finance Research, volume 6, issue 5, pages 35-47.
• Mei-Lien Li & Robert D. Green & Farideh A. Farazmand & Erika Grodzki, 2012, "Customer Loyalty: Influences On Three Types Of Retail Stores’ Shoppers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 1-19.
• Somkiat Mansumitrchai & Candy Chiu, 2012, "Adoptation Of Internet Banking In Uae: Factors Underlying Adoption Characteristics," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 103-115.
• John Hadjimarcou, 2012, "An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 55-65.
• Yingtao Shen & Shenyu Li & Michelle DeMoss, 2012, "The Effect Of Quantitative Electronic Word Of Mouth On Consumer Perceived Product Quality," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 19-29.
• Jungki Lee, 2012, "Components Of Medical Service Users’ Dissatisfaction: A Perceived Control Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 53-63..
• Shilpa Iyanna & Carmela Bosangit & Amrul Asraf Mohd-Any, 2012, "Value Evaluation Of Customer Experience Using Consumer Generated Content," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 2, pages 89-102.
• Prabha Ramseook-Munhurrun, 2012, "Perceived Service Quality In Restaurant Services: Evidence From Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 1-14.
• Michael Conyette, 2012, "A Framework Explaining How Consumers Plan And Book Travel Online," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 57-67.
• Bingqing Yin & Susie Pryor, 2012, "Beauty In The Age Of Marketing," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 3, issue 1, pages 119-132.
• Mohammed Al-Habib, 2012, "Establishing Strategic Sales Organizations In Emerging Markets: The Case Of Saudi Arabia," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 3, issue 2, pages 39-44.
• Zoltan Veres & Laszló Sajtos, 2012, "Project Competence And Perceived Risk, Competencias Y Gestion De Riesgos De Los Actores De Proyectos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 5, issue 4, pages 51-62.
• Norma Leticia Vizcarra Vizcarra & Virginia Guadalupe Lopez Torres & Dora Rocío Guerrero Munoz, 2012, "Competitive Intelligence In Business In The City Of Tijuana,La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B.C," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 5, issue 5, pages 121-129.
• Khan Shahzad, 2012, "Determinants of Brand Equity and Its Causes & Consequences," Economic Analysis, Institute of Economic Sciences, volume 45, issue 3-4, pages 60-66.
• de Obesso Grijalvo, Ana María & San Martín Gutiérrez, Sonia & Jiménez Torres, Nadia H., 2012, "El Papel De La Reputación, El Boca-Oreja, La Confianza Y La Incertidumbre En La Contratación De Un Banco / The Role Of Reputation, Word-Of-Mouth, Trust And Uncertainty When Contracting A Bank," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 18, issue 3, pages 190-199.
• Moritz GODEL & Annabel LITCHFIELD & Iris MANTOVANI, 2012, "The Value of Personal Information: Evidence from Empirical Economic studies," Communications & Strategies, IDATE, Com&Strat dept., volume 1, issue 88, pages 41-60, 4th quart.
• Ayla ÖZHAN DEDEOĞLU & Keti VENTURA, 2012, "Analysis of consumer responses to health threat of genetically modified foods: A pilot study," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 27, issue 313, pages 35-56.
• Yuri Peers & Dennis Fok & Philip Hans Franses, 2012, "Modeling Seasonality in New Product Diffusion," Marketing Science, INFORMS, volume 31, issue 2, pages 351-364, March, DOI: 10.1287/mksc.1110.0696.
• Joan Calzada & Tommaso M. Valletti, 2012, "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, volume 31, issue 4, pages 649-667, July, DOI: 10.1287/mksc.1120.0716.
• Raccanello, Kristiano & Romero-García, David Arturo, 2012, "Prácticas predatorias y crédito al consumidor," eseconomía, Escuela Superior de Economía, Instituto Politécnico Nacional, volume 0, issue 36, pages 7-43, cuarto tr.
• Dr. P. K. Agarwal & Pradeep Kumar & Swati Gupta, 2012, "Changing Face of Movie Marketing in India-A Case Study," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 7, issue 1, pages 57-63, April.
• S. Praveen Kumar, 2012, "International Marketing - A Conceptual Framework," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 7, issue 1, pages 71-76, April.
• Dr. Ashutosh Nigam, 2012, "Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 7, issue 2, pages 18-25, October.
• Natalia Remesovski, 2012, "The Imperatives Of Quality Services In Condition Of European Integration," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, volume 4, issue 1, pages 88-93, March.
• Mizuno, Junko, 2012, "Technology network for machine tools in Vietnam," IDE Discussion Papers, Institute of Developing Economies, Japan External Trade Organization(JETRO), number 336, Mar.
• Thorsten Hennig-Thurau & André Marchand & Barbara Hiller, 2012, "The relationship between reviewer judgments and motion picture success: re-analysis and extension," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 36, issue 3, pages 249-283, August, DOI: 10.1007/s10824-012-9172-8.
• Paul Ellickson & Sanjog Misra, 2012, "Enriching interactions: Incorporating outcome data into static discrete games," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 1-26, March, DOI: 10.1007/s11129-011-9112-5.
• Sridhar Narayanan & Puneet Manchanda, 2012, "An empirical analysis of individual level casino gambling behavior," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 27-62, March, DOI: 10.1007/s11129-011-9110-7.
• Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2012, "A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 2, pages 151-196, June, DOI: 10.1007/s11129-012-9119-6.
• Oliver Rutz & Randolph Bucklin, 2012, "Does banner advertising affect browsing for brands? clickstream choice model says yes, for some," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 2, pages 231-257, June, DOI: 10.1007/s11129-011-9114-3.
• Jeanine Miklós-Thal, 2012, "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 3, pages 335-374, September, DOI: 10.1007/s11129-012-9118-7.
• Lynd Bacon & Peter Lenk, 2012, "Augmenting discrete-choice data to identify common preference scales for inter-subject analyses," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 4, pages 453-474, December, DOI: 10.1007/s11129-012-9124-9.
• Masayoshi Maruyama & Yu Yamashita, 2012, "Franchise Fees and Royalties: Theory and Empirical Results," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 40, issue 3, pages 167-189, May, DOI: 10.1007/s11151-011-9323-7.
• Mehrdad Salehi, 2012, "Differences of “Traditional Marketing” in Opposition to “Electronic Marketing”," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 1-2, pages 21-24, March-Jun.
• Reza Babazdeh & Jafar Razmi & Reza Ghodsi, 2012, "Supply Chain Network Design Problem for a New Market Opportunity in an Agile Manufacturing System," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 1-2, pages 53-62, March-Jun.
• Zaharia Valentina & Dogaru Mirela & Dogaru Mirela, 2012, "Management Career in Education," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 4, issue 1-2, pages 86-90, March-Jun.
• Muhammad Zubair & Abdul Kabeer Kazi & Emadul Karim & Mohammad Qutubuddin Siddiqui, 2012, "A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 5, pages 40-47, December.
• Marie-Claude PICHERY & Françoise BENSA, 2012, "Œnotourisme et vente directe à la propriété," LEG - Document de travail - Economie, LEG, Laboratoire d'Economie et de Gestion, CNRS, Université de Bourgogne, number 2012-02.
• Sana Sadaf & Khalid Riaz, 2012, "Does Access to Modern Marketing Channels Improve Dairy Enterprises’ Efficiency? A Case Study of Punjab, Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, volume 17, issue 1, pages 63-82, Jan-June.
• Kevin Glazebrook & Joern Meissner & Jochen Schurr, 2012, "How big should my store be? On the interplay between shelf-space, demand learning and assortment decisions," Working Papers, Department of Management Science, Lancaster University, number MRG/0021, Dec, revised Dec 2012.
• Tomaz Kolar & Vesna Zabkar & Nenad Brkic & Ismir Omeragic, 2012, "Exploring Consumer Reactions to the Recession in Slovenia and Bosnia and Herzegovina," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 10, issue 2 (Summer, pages 121-144.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ricardas Zitikis, 2012, "Integration-segregation decisions under general value functions: "Create your own bundle — choose 1, 2, or all 3!"," Documents de travail du Centre d'Economie de la Sorbonne, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne, number 12057, Sep, DOI: 10.1093/imaman/dps024.
• Alessandra Tzannis, 2012, "Acute Pain Service: A New Service of the Humanitas Mater Domini. Pain Management and Listening to the Patient for an Outcome of Quality," Economia dei Servizi, Società editrice il Mulino, issue 2, pages 329-344.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2012, "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 18241, Jul.
• Jean-Pierre H. Dube & Günter J. Hitsch & Pranav Jindal, 2012, "The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption," NBER Working Papers, National Bureau of Economic Research, Inc, number 18393, Sep.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012, "Learning in Advance Selling with Heterogeneous Consumers," Working Papers, NET Institute, number 12-08, Jul, revised Sep 2012.
• Nicola Lacetera & Mario Macis & Angelo Mele, 2012, "Viral altruism? A natural field experiment of social contagion in on-line networks," Working Papers, NET Institute, number 12-16, Sep.
• Joan Calzada & Guillem Ordóñez, 2012, "Competition in the news industry: fighting aggregators with versions and links," Working Papers, NET Institute, number 12-22, Sep.
• Schmidt, Imke & Seele, Peter, 2012, "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Nomos Verlagsgesellschaft mbH & Co. KG, volume 13, issue 2, pages 169-191.
• Krug, Kersti & Weinberg, Charles B., 2012, "Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance," Foundations and Trends(R) in Marketing, now publishers, volume 6, issue 3–4, pages 151-326, December, DOI: 10.1561/1700000034.
• Olteanu Valerica & Curmei Catalin Valeriu, 2012, "Considerations Regarding The Use Of Modern Management Methods In Planning The Marketing Activity Within The Small And Medium-Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1072-1078, July.
• Barbu Andreea Mihaela, 2012, "Analysis Of Marketing Tools And Activities Within Educational Services Organizations, In Order To Increase Their Efficiency," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1106-1111, July.
• Bacila Mihai-Florin & Radulescu Adrian & Marar Liviu Ioan, 2012, "Prepaid Telecom Customers Segmentation Using The K-Mean Algorithm," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1112-1118, July.
• Ciceo Andreea, 2012, "Attending Live Performing Arts Experiences. Why And How Is The Decision Taken?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1119-1126, July.
• Ciornea Raluca & Pop Marius Dorel & Bacila Mihai Florin & Drule Alexandra Maria, 2012, "How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1127-1133, July.
• Constantinescu-Dobra Anca, 2012, "Is The Website Marketing Strategy Correlated With The Companies Outcomes? Evidence From Romanian It Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1134-1140, July.
• Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin, 2012, "An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1141-1147, July.
• Ioanas Elisabeta & Aldea Roxana, 2012, "An Exploratory Research Over The Chinese Products On The Romanian Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1148-1153, July.
• Lazoc Alina, 2012, "Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1154-1160, July.
• Lancranjan Andrei, 2012, "Barter-Based Trade - The Engine Of The Economic Recession," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1161-1165, July.
• Marcu Nicu & Meghisan Georgeta-Madalina, 2012, "ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1166-1171, July.
• Onisor Lucian-Florin, 2012, "Marketing And Innovation: Young People'S Attitude Towards New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1179-1186, July.
• Pal Zsuzsa, 2012, "The Interdependecy Of Ecological And Health Issues In The Choice Of Organic Foods," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1187-1192, July.
• Petrisoaia Carmen & Nicolae Al. Pop, 2012, "Investigating The Relationship Between Perceived Sacrifice And B To B Customer Satisfaction In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1193-1199, July.
• Nicolae Al. Pop & Saniuta Adina & Roman Mihaela, 2012, "Perception And Communication Of Innovation In Retail Trade (Case Study Applied To Bricolage Products)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1200-1208, July.
• Rosca Mihai Ioan & Tanase Laura Daniela & Morar Mihai Gelu, 2012, "Small Farmers From Rural Areas Attitude On Organic Food," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1209-1214, July.
• Tanase Laura Daniela & Rosca Mihai Ioan & JURCOANE ALEXANDRA, 2012, "The Perception On Ecological Products - A Research On The Urban Consumer," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1215-1220, July.
• Tarcza Teodora, 2012, "A Theoretical Spotlight Over The Romanian Agricultural Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1221-1227, July.
• Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana, 2012, "Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1228-1234, July.
• Stofor Ovidiu-Ilie, 2012, "Information Technologies In Insurance Sales Support," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1236-1242, July.
• Prada Sorin & Goje Gheorghe, 2012, "Commercial Indicators Used In The Relationship Of The Shopping Mall Management And Retail Tenants Management," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1269-1275, July.
• Ban Olimpia, 2012, "The Construction Of Importance-Performance Grid In Tourist Services Research Without The Direct Determination Of The Attributes Importance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 474-480, July.
• Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin, 2012, "Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 294-301, December.
• Vlad Miranda Petronella & Corina Rusu, 2012, "Survey On The Use And The Interest Of Individuals In Online Stores," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 355-363, December.
• Barbu Andreea Mihaela & Ionescu Florin Tudor, 2012, "Conceptual Model Of Marketing Strategic Planning Specific To Public Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 795-800, December.
• Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela, 2012, "Strategic Marketing And Quality Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 801-806, December.
• Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela, 2012, "Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 807-812, December.
• Dabija Dan-Cristian & Babut Raluca, 2012, "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 813-819, December.
• Enache Elena & Morozan Cristian & Purice Suzana, 2012, "Visual Pollution: A New Axiological Dimension Of Marketing?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 820-826, December.
• Gurau Calin, 2012, "Solving Customer Complaints: A Study Of Multiple Commercial Settings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 827-833, December.
• Lazoc Alina & Caraivan Luiza, 2012, "Elaborating A Measurement Instrument For The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 841-847, December.
• Meleanca Raluca-Cristina, 2012, "New Approaches To Customer Base Segmentation For Small And Medium-Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 848-854, December.
• Pop Ciprian-Marcel & Dabija Dan-Cristian, 2012, "Romanian Customer-Based Empirical Research On Ambiance In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 861-867, December.
• Savescu Roxana Florenta, 2012, "Marketing Activity In Romanian Microcredit Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 868-873, December.
• Savescu Roxana Florenta, 2012, "Recommendations Regarding The Institutionalization Of Marketing Research Activity In Romanian Microcredit Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 874-880, December.
• Bente Corneliu, 2012, "Concepts Of Service Quality Measurement In Banks," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 889-894, December.
• Bente Corneliu, 2012, "Applying The Servqual Method In Banks," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 895-900, December.
• Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca, 2012, "Communication through Events and Sales Forces Adopted by Competitors in the European Space," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1041-1044, May.
• Andreea Daniela Moraru, 2012, "Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1045-1048, May.
• Silvia Muhcina & Brailoiu Liviu, 2012, "Strategic Marketing in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1049-1051, May.
• Pariza - Manea Natalia, 2012, "Relationship Marketing in Educational Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1076-1079, May.
• Petruºcã Claudia Ioana, 2012, "An Estimation of the Influence of Relational Factors on Loyalty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1080-1085, May.
• Ni?u Valentin Ionu?, 2012, "Romania’s Activity in Community Trademark Registration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 251-255, May.
• Anamaria Baranov & Mihaela Funaru, 2012, "E-mail Marketing for Customer Orientation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 800-803, May.
• Anamaria Baranov & Liliana-Aurora Constantinescu, 2012, "Factors for Creating Online Customer Loyalty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 804-807, May.
• Barbu Andreea Mihaela, 2012, "Typology and Characteristics of Strategic Planning," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 808-813, May.
• Caruntu Andreea Laura, 2012, "Overview on Tourist Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 843-846, May.
• Nicolae Damu & Adrian Ionescu & Mihai Niculae Sabin, 2012, "Main Challenges in Generating Loyalty Among TV Viewers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 880-884, May.
• Dinu Gabriel & Dinu Loredana, 2012, "New Research in Handling Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 891-894, May.
• Elena Enache & Gianina Ciorãºteanu & Cristian Morozan, 2012, "Research of the Training Needs and Requirements for the Competences and Skills in Tourism in the Counties of Braila and Constanta," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 921-926, May.
• Ghencea Daniel-Petru & Asandei Mihaela & Micuda Ion-Dan, 2012, "Attitudes in Romanian Firms’ Organizational Behavior Regarding Government Environmental Programs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 949-954, May.
• Ionescu Gr. Ion, 2012, "Competitive Strategies of Economic Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 436-438, Decembre.
• Stanciu Anca Cristina & Constandache Mihaela & Mitran Paula Cornelia, 2012, "The Impact of Social Networks on Commerce Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 525-529, Decembre.
• Brandabur Raluca Ecaterina & Aldea Roxana - Elena, 2012, "Perception Of E-learning Among University Students," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 632-636, Decembre.
• Cabãu Liviu-Gabriel, 2012, "The Concept of Customer Relationship Management A Critical Review of Literature," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 637-642, Decembre.
• Cotîrlea Denisa Adriana, 2012, "Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 662-667, Decembre.
• Cruceru Anca Francisca & Radulescu Violeta, 2012, "Competition Analysis and its Role in the Adoption of Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 668-672, Decembre.
• Dumitriu Roxana Ioana, 2012, "Brand Image Perception: Case-study at Volkswagen AG," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 713-717, Decembre.
• Ionescu Gr. Ion, 2012, "Firm’s Price Strategies Typology," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 757-761, Decembre.
• Iordache Maria Carmen, 2012, "The Loyalty - Marketing Tool For Hotel Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 766-771, Decembre.
• Meghisan Flaviu, 2012, "Marketing vs. Fashion Trend – Between Myth and Reality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 801-805, Decembre.
• Morozan Cristian & Enache Elena, 2012, "Research Regarding the Access to Open Educational Resources in the Informational Society," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 824-829, Decembre.
• Neacºu Nicoleta Andreea, 2012, "Labeling in Food Industries – a Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 841-843, Decembre.
• Nenciu Daniela Simona, 2012, "Marketing strategies for Tourism Development in Harghita County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 844-848, Decembre.
• Nica Ana-Maria, 2012, "The Young Generation’s Perspective on Ecological Behavior and Education," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 849-854, Decembre.
• Pavel Camelia, 2012, "Romania's Tourism Brand – a Critical Analysis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 894-899, Decembre.
• Petriºoaia Carmen & Pop Nicolae Al., 2012, "Observing Insurance Companies’ Customer Complaint Management in the Online Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 900-903, Decembre.
• Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe, 2012, "Perceptions and Preferences of Cultural Services Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-40, Decembre.
• Cãruntu Andreea Laura & Caruntu Constantin, 2012, "Highlights on the Concepts of Promised Services, Delivered Services and Customer’s Expectations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-42, Decembre.
• Danile? Magdalena & Mihai Olesia & Chersan Corina, 2012, "The Metaphorical Representation of Economic Crisis in the NBR Speeches," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-43, Decembre.
• Moise-Þiþei Adina & Moise Daniel, 2012, "Antisocial and Prosocial Effects of Media Content," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-49, Decembre.
• Muhcina Silvia, 2012, "Brand and Marketing Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-50, Decembre.
• Pagalea Andreea & Munteanu Catalin, 2012, "A Model for Assessing the Influence of Lifestyle on Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 3, pages 1-51, Decembre.
• Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández, 2012, "Estrategia publicitaria del minorista en las redes sociales. Factores que motivan las compras en la web 2.0," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1201, Mar.
• Inés López López, 2012, "El efecto de compartir las emociones asociadas a episodios de consumo," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1203, Sep, revised Sep 2012.
• César Sahelices Pinto & Carmen Rodríguez Santos, 2012, "El nuevo líder de opinión en la web 2.0," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1205, Sep, revised Sep 2012.
• Óscar González Benito & Mercedes Martos-Partal, 2012, "Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1207, Sep, revised Sep 2012.
• W.Scott Downey, 2012, "Creating A Dealer Level Integrated Marketing Model: A Grounded Theory Approach," Working Papers, Purdue University, College of Agriculture, Department of Agricultural Economics, number 12-2.
• Gustavo Riesco Lind, 2012, "Una herramienta para el diagnóstico y seguimiento de la imagen de ciudades," Chapters of Books, Fondo Editorial, Universidad del Pacífico, chapter 15, in: Enrique Vásquez, "Inversión Social: evaluación de proyectos y mediciones acotadas".
• Melinda Majláth, 2012, "Using Social Media by Micro Enterprises – Case Study for Understanding Motivation, Practice and Expectations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 1, pages 171-180.
• Cristina Bălteanu & Oana Bărbulescu (Şeitan), 2012, "Qualitative Marketing Research Regarding The Impact of The Crisis on The Activity of The Leasing Companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 2, pages 55-62.
• Oana Bărbulescu (Şeitan) & Cristina Bălteanu, 2012, "The Analysis of The Braşov Consumer Behavior Regarding The Use of The Leasing Services," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 2, pages 63-70.
• Violeta Rădulescu & Anca Francisca Cruceru, 2012, "The Role of Product Audit Policy in Increasing Organizational Performance," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 3, pages 223-230.
• Ioana Bianca Chitu & Alina Simona Tecău, 2012, "Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 3, pages 27-38.
• Cristinel Constantin, 2012, "Post-Hoc Segmentation Using Marketing Research," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 3, pages 39-48.
• George Atanasoaie, 2012, "Price on the Organic Food Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 4, pages 5-16.
• Justyna Lewandowska, 2012, "Identification losses in the FMCG1 sector in the light of the European and global researches," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Ferenc Katona, 2012, "Marketing-controlling in the service sector," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Richard Szabó, 2012, "Investors Trust and PVGO," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Melinda Majláth & Timur Hrotko,, 2012, "Internalization of Ecological Problems – Is This the Right Method?," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• György Losonczi, 2012, "Competitive Website Evaluation in Higher Education," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Keszthelyi András, 2012, "How Kournikova can help to steal data?," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Mihály Hegedûs, 2012, "Styrol emission reduction during the processing of unsaturated polyester," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Gabriella Lovász, 2012, "Labour mediation and dilemmas of mediators," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Andreea Ciceo, 2012, "Exploring Audiences’ Behavior in the Theatre Land," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Kornélia Lazányi, 2012, "Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Diana Mihaela Pociovalisteanu, 2012, "Workforce Movement: Romania and the European Union," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Valéria Szekeres & Erzsébet Takács & Lilla Vicsek & Beáta Nagy, 2012, "Attitudes of female pupils and students toward technology higher education programmes," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Diana Sadoveanu, 2012, "Dealing with the Challenges of Capital Inflows: The case of Romania," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Martina Vránková, 2012, "Inflation Targeting and Behavioural Economics: Introduction," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Bettiol, M & Di Maria, E & Finotto, Vladi, 2012, "Marketing in smes: the role of entrepreneurial sensemaking," MPRA Paper, University Library of Munich, Germany, number 39405, Jun.
• Cannas, Rita, 2012, "Contributing to sustainable tourism models. The feasibility study of the Craik’s ecovillage in Scotland," MPRA Paper, University Library of Munich, Germany, number 39838.
• Dabija, Dan-Cristian & Alt, Monika Anetta, 2012, "The economic crisis, an opportunity for retailers in Romania," MPRA Paper, University Library of Munich, Germany, number 40361.
• Marchini, Andrea & Diotallevi, Francesco & Angiolini, Gianluca & Pampanini, Rossella, 2012, "La Gestione Dello Scaffale Oli Nella Moderna Distribuzione: Le Potenzialita’ Del Visual Marketing Per Il Posizionamento A Scaffale
  [The management of oil shelf in modern distribution: the potentialities of "visual marketing" in the shelf," MPRA Paper, University Library of Munich, Germany, number 40640.
• Khan, Reza Ahmed/Md., 2012, "A proven model for achieving localized food security and farmers benefit protection," MPRA Paper, University Library of Munich, Germany, number 41383, Sep.
• Yunus, NKY, 2012, "The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia," MPRA Paper, University Library of Munich, Germany, number 42167.
• Ghouri, AM & Saleem, F & Malik, A, 2012, "Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance," MPRA Paper, University Library of Munich, Germany, number 42168.
• Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish, 2012, "Advertising value of mobile marketing through acceptance among youth in Karachi," MPRA Paper, University Library of Munich, Germany, number 42239, Sep.
• Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012, "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper, University Library of Munich, Germany, number 42252, Oct.
• Courvoisier, François & Calmelet, Laurence, 2012, "Stratégies marketing pour PME sous-traitantes dans l’horlogerie
  [Marketing strategies for subcontractant SME in the watchmaking industry]," MPRA Paper, University Library of Munich, Germany, number 43413, Jan, revised 01 May 2012.
• Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012, "Do consumers buy bread and diamond with the same attachment?," MPRA Paper, University Library of Munich, Germany, number 45094.
• Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012, "Consumers recall and recognition for brand symbols," MPRA Paper, University Library of Munich, Germany, number 45141.
• Musso, Fabio & Francioni, Barbara, 2012, "How Do Smaller Firms Select Foreign Markets?," MPRA Paper, University Library of Munich, Germany, number 49117, Sep, revised 02 Nov 2012.
• Francioni, Barbara & Musso, Fabio & Pagano, Alessandro, 2012, "Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano
  [The role of export consortia for the promotion of Made in Italy products in the Indian market]," MPRA Paper, University Library of Munich, Germany, number 49757, Sep, revised Dec 2012.
• Musso, Fabio, 2012, "Guest Editorial Preface. Special Issue on Retailer-Consumer Relationships," MPRA Paper, University Library of Munich, Germany, number 50066.
• Islam, Jamal & Mohajan, Haradhan & Datta, Rajib, 2012, "Stress management policy analysis: a preventative approach," MPRA Paper, University Library of Munich, Germany, number 50698, Jan, revised 02 Mar 2012.
• Naveed, Tahir & Akhtar, Irum & Cheema, Khaliq Ur Rehman, 2012, "The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad," MPRA Paper, University Library of Munich, Germany, number 53197, Feb.
• Matei, Ani & Dogaru, Tatiana-Camelia, 2012, "Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania," MPRA Paper, University Library of Munich, Germany, number 53701.
• Malik, Saif Ullah, 2012, "Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value," MPRA Paper, University Library of Munich, Germany, number 54733, Feb.
• Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012, "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper, University Library of Munich, Germany, number 56995, Jan, revised 01 Jun 2012.
• Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012, "The referral backfire effect: The identity-threatening nature of referral failure," MPRA Paper, University Library of Munich, Germany, number 57061, Aug.
• Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012, "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper, University Library of Munich, Germany, number 57241, Nov.
• Elshaer, Ibrahim, 2012, "What is the Meaning of Quality?," MPRA Paper, University Library of Munich, Germany, number 57345, May.
• Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan, 2012, "Consumer evaluation of brand extension: Pakistani Context," MPRA Paper, University Library of Munich, Germany, number 57416, Apr.
• Hameed, Irfan & Soomro, Yasir, 2012, "Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement," MPRA Paper, University Library of Munich, Germany, number 57417, Dec.
• Kaluzhsky, Mikhail, 2012, "Четыре Вида Продвижения Товара В Маркетинге
  [Four Types of Promotion of Goods in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62782.
• Kaluzhsky, Mikhail, 2012, "Товарная Политика В Маркетинге
  [Product Policy in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62784.
• Kaluzhsky, Mikhail, 2012, "Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении
  [The Concept of the "4P" and Marketing planning in a concise and clear Interpretation]," MPRA Paper, University Library of Munich, Germany, number 62785.
• Ahmed, Muhammad Bilal & Wasey, Ejaz & Jhanndir, Saif Ullah, 2012, "Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 70758, Oct.
• Petr Král & Markéta Lhotáková & Maria Tisovski & Yana Shamina, 2012, "An Analysis of Media Perception of the Czech Republic in Selected Foreign Media in 2010-2011
  [Analýza mediálního obrazu České republiky ve vybraných zahraničních médiích v letech 2010 a 2011]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2012, issue 5, pages 36-47, DOI: 10.18267/j.aop.379.
• Mária Dzurová & Andrej Miklošík, 2012, "Innovation Management in Logistics as an Important Determinant of a Company's Competitiveness
  [Riadenie inovácií logistických činností ako významný determinant konkurencieschopnosti podniku]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2012, issue 5, pages 48-56, DOI: 10.18267/j.aop.380.
• Jörg Kraigher-Krainer, 2012, "Scaling Consumers' Purchase Involvement: A New Approach," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 14-19, DOI: 10.18267/j.cebr.3.
• Karel Týra & Miroslav Karlíček, 2012, "Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 1, pages 27-32, DOI: 10.18267/j.cebr.5.
• Květa Olšanová, 2012, "Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2012, issue 3, pages 37-45, DOI: 10.18267/j.cebr.29.