Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2017

• Mariya Bagorka, 2017, "Methodological Instruments For Forming The Marketing Strategy Of Agricultural Production Ecologization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 4, DOI: 10.30525/2256-0742/2017-3-4-7-11.
• Yuliia Shapoval, 2017, "The Marketing Role In Improving The Competitiveness Of The Region," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 4, DOI: 10.30525/2256-0742/2017-3-4-289-293.
• Volodymyr Tkachenko, 2017, "Formation Of Marketing Management System Of The Enterprise," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 5, DOI: 10.30525/2256-0742/2017-3-5-208-213.
• Olena Brintseva & Oksana Hutsalenko & Sergii Dmitruk, 2017, "The Role Of Socially Responsible Marketing In The Reproduction Of The Human Capital And Reduction Of Its Fiktivization Processes," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 5, DOI: 10.30525/2256-0742/2017-3-5-33-37.
• Tsvetelina Nedialkova-Shtereva, 2017, "Development of the Promotion Policy of the Bulgarian Banks," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 90-116.
• Vladimir Sashov Zhechev & Evgeni Stanimirov, 2017, "Image Effects of the Extension of Niche Class F Vehicles in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 132-171.
• Eleonora Patacchini & Edoardo Rainone, 2017, "Social ties and the demand for financial services," Temi di discussione (Economic working papers), Bank of Italy, Economic Research and International Relations Area, number 1115, Jun.
• Slobodan Aćimović & Veljko Mijušković & Ivan Stevanović, 2017, "The Role Of Lead-Time Concept In Managing The Fashion Supply Chains (Uloga Lead-Time Koncepta U Upravljanju Lanaca Snabdevanja U Modnoj Industriji)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 27, pages 41-54, December.
• BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017, "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 1, pages 29-41, April.
• PENTESCU Alma & CETINA Iuliana & OPRESCU Alina Elena, 2017, "Rehabilitation Services In Romania - Are We On The Right Track?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 3, pages 78-84, August.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & BECA Monica Teodora, 2017, "An Analysis Of The Marketing Scientific Research In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 5, pages 35-44, December.
• CIORA Radu Adrian & SIMION Carmen Mihaela, 2017, "Sailing Through Business Information," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 6, pages 26-30, December.
• Andreea-Daniela GANGONE & Mihaela ASANDEI, 2017, "Sustainability Marketing In Romania'S Retail Sector," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 2, pages 33-63.
• Kinga (LÁZÁR) KÁDÁR, 2017, "Development Strategies For Spa Tourism, In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 3, pages 205-218.
• Catalin GRADINARU & Sorin-George TOMA, 2017, "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 3, pages 219-227.
• Catalin GRADINARU & Sorin-George TOMA, 2017, "Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 4, pages 99-109.
• Elena, Enache & Cristian, Morozan, 2017, "Micro Moments Marketing - Tendencies In The Brands Marketing," Management Strategies Journal, Constantin Brancoveanu University, volume 35, issue 1, pages 304-310.
• Andreea-Daniela, Gangone & Mihaela, Asandei, 2017, "Impact Of Green Marketing Practices On National Competitiveness In The European Union," Management Strategies Journal, Constantin Brancoveanu University, volume 36, issue 2, pages 6-14.
• Margaréta Nadányiová, 2017, "Zmyslový Marketing Ako Nástroj Budovania Značky Na Medzinárodnom Trhu," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, volume 15, issue 4, pages 371-389.
• Robert Lehmann & Timo Wollmershäuser, 2017, "Die Inflation kommt zurück! Immer mehr Firmen in Deutschland wollen ihre Preise anheben," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 70, issue 05, pages 16-21, March.
• Domenico CONSOLI, 2017, "The Use of Social Media and E-Commerce: a Winning Strategy for Small Businesses," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, volume 1, issue 1, pages 109-119, October.
• Daniela Stelu?a U?Ã & Augustin MITU, 2017, "A Model of Consumer’s Attitude Towards Durable Goods," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, volume 1, issue 1, pages 222-230, October.
• Ioana Ancuţa IANCU, 2017, "Development And Competitiveness Between Financial Investments Services Companies (1995-2016)," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 39, pages 149-154, December.
• Ioana Ancuţa IANCU & Veronica MAIER, 2017, "Assesing Technical Universities’ Websites. Romania Vs. Bulgaria," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 165-172, May.
• Andra-Ioana ANDRONICIUC, 2017, "Online Campaigning In The 2016 Usa Elections - A Comparative Approach," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 29-34, May.
• Emanuela Maria AVRAM, 2017, "New Forms Of Interaction In Higher Education," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 427-436, December.
• Germán Castellanos Ordonez & Daniel Solano Arboleda, 2017, "Metaanálisis de la relación entre la orientación al mercado y los resultados de la empresa," Estudios Gerenciales, Universidad Icesi, volume 33, issue 142, pages 87-94.
• Julián Mateo Sánchez Estepa & Diana L. Araque Jaimes & Ana Fernanda Uribe R., 2017, "Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos," Estudios Gerenciales, Universidad Icesi, volume 33, issue 142, pages 95-101.
• Guillén León, 2017, "Evaluation of the perception and application of social responsibility practices in micro, small and medium companies in Barranquilla. An analysis from the theory of Stakeholders," Estudios Gerenciales, Universidad Icesi, volume 33, issue 144, pages 261-270.
• Samuel David Cepeda Palacio, 2017, "Análisis evaluativo a los procesos de marketing en la internacionalización de las pequenas y medianas empresas de alimentos de Medellín," Estudios Gerenciales, Universidad Icesi, volume 33, issue 144, pages 271-280.
• Karen L. Orengo Serra, 2017, "Factores que el fabricante/distribuidor toma en consideración para la comercialización de alimentos especiales en mercados foráneos," Estudios Gerenciales, Universidad Icesi, volume 33, issue 144, pages 281-291.
• Ana M. Arboleda & Julio C. Alonso & Andr�s Felipe Rivera Trivi�o & Denys Yohana Mora & Rubilma Tarazona & Pablo Jos� Ordo?nez-Morales, 2017, "Técnicas de investigación cualitativa de mercados aplicadas al consumidor de fruta en fresco," Estudios Gerenciales, Universidad Icesi, volume 33, issue 145, pages 412-420.
• Campo Elías López Rodríguez & Belkyz Adriana Moreno Luengas & �dgar Lombana D�az, 2017, "Tendencias de consumo y de la distribución en el mercado de las arepas de maíz en la ciudad de Bogotá D.C," Revista CIFE, Universidad Santo Tomás, volume 19, issue 30, pages 149-172.
• Iván Fernando Castro del Río Ceballos, 2017, "Marketing, estrategia y supervivencia: etología de la seducción," Revista CIFE, Universidad Santo Tomás, volume 19, issue 31, pages 157-175.
• Pedro Barrientos Felipa, 2017, "Marketing + internet = e-commerce: oportunidades y desafíos," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 9, issue 1, pages 41-56.
• Campo Elías López Rodríguez & Julio Alberto Perea Sandoval, 2017, "El gerente de marca como protagonista de las organizaciones en Colombia," Revista Equidad y Desarrollo, Universidad de la Salle, issue 28, pages 259-278, DOI: 10.19052/ed.4179.
• Carlos Manuel Córdoba Segovia & David Felipe Moreno Moncayo, 2017, "La importancia de una buena estrategia de fijación de precios como herramienta de penetración de mercados," Revista Tendencias, Universidad de Narino, volume 18, issue 2, pages 58-68, DOI: 10.22267/rtend.171802.73.
• Marcel Kajan, 2017, "Ongoing trends in European and Central European chemical distribution," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 10-17.
• Gabriela Roszyk-Kowalska & Piotr Małż, 2017, "The brand of the National Forest Holding “State Forests”," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 18-26.
• Marcus Diedrich, 2017, "Adapting a corporate culture to the changing circumstances – cultural change through social media," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 2-10.
• Vanda Lieskovská & Silvia Megyesiová, 2017, "Shopping centers and experiential marketing," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 27-34.
• Monika Harantová & Marie Hesková, 2017, "Valuation practice of trademarks in the Czech Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 35-40.
• Peter Rafaj & Ľubomíra Strážovská, 2017, "Survey of selected marketing aspects in functional urban regions of Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 41-50.
• Samuel Smolka & Eva Smolková, 2017, "Marketing of politics and its influence on electoral behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 12-22.
• Marcus Diedrich, 2017, "Study: The use of social media for service delivery: How do end-users use customer service 2.0?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 2-11.
• Erika Dudáš Pajerská, 2017, "Theoretical view on “food deserts” and on the future of food retailing," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 23-33.
• Zuzana Kupková, 2017, "The process of corporate design creation – marketer vs. graphic designer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 34-42.
• Helena Horáková & Marie Švarcová & Lukáš Volf, 2017, "Marketing planning process – reflection on the complex of activities that affect all aspects of business life," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 43-53.
• Jörg Kraigher-Krainer & Margarethe Überwimmer & Yasel Costa & Andreas Zehetner, 2017, "Study: The hidden impact of word-of-mouth: A system dynamics approach," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 3, pages 17-26.
• Margarethe Überwimmer & Robert Füreder & Christina Roitinger, 2017, "Creating value for the customer with industrial services: Selling industrial services is not a matter of price," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 3, pages 2-16.
• Dagmar Sieglova, 2017, "The power of compliments: A socio-linguistic view into social advertisement," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 3, pages 36-46.
• Eva Jaderná & Martina Beránek, 2017, "Code of conduct in retail," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 3, pages 47-54.
• Eva Jaderná & Iveta Broučková & Alena Srbová, 2017, "Differences of perception of modern and retro-designed packaging of traditional products," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 2-9.
• Zuzana Wroblowská, 2017, "Requirements for product and brand managers in the context of knowledge management in the recruiting adverts," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 21-32.
• Silvia Hanková & Dana Vokounová, 2017, "Comparison of Slovak and Arabic culture I. Life values," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 33-41.
• Eva Jaderná & Martina Beránek, 2017, "Project method of teaching of Marketing at university," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 42-50.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia S., 2017, "Do Good Things Come in Small Packages? Bottle Size Effects on Willingness to Pay for Pomegranate Wine and Grape Wine," Journal of Wine Economics, Cambridge University Press, volume 12, issue 1, pages 84-104, February.
• Canziani, Bonnie & Byrd, Erick T., 2017, "Exploring the Influence of Regional Brand Equity in an Emerging Wine Sector," Journal of Wine Economics, Cambridge University Press, volume 12, issue 4, pages 370-377, November.
• Kelley, Kathleen M. & Zelinskie, Jennifer & Centinari, Michela & Gardner, Denise M. & Govindasamy, Ramu & Hyde, Jeffrey & Rickard, Bradley & Storchmann, Karl, 2017, "Consumer Preferences for Sustainable Wine Attributes: A Conjoint Analysis," Journal of Wine Economics, Cambridge University Press, volume 12, issue 4, pages 416-425, November.
• Tao-Hung LIN, 2017, "Service innovation, perceived values, and post-purchase behavior," Turkish Economic Review, EconSciences Journals, volume 4, issue 3, pages 301-307, September.
• Tao-Hung LIN, 2017, "Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization," Journal of Social and Administrative Sciences, EconSciences Journals, volume 4, issue 3, pages 273-282, September.
• Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA, 2017, "User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, volume 51, issue 1, pages 89-102.
• Ruxandra-Irina POPESCU & Răzvan-Andrei CORBOS & Mihaela COMĂNESCU & Ovidiu-Iulian BUNEA, 2017, "Ecological Marketing –Strategic Option for Business Development in Bucharest," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, volume 51, issue 2, pages 67-83.
• Пенка Горанова & Ева Цветанова & Евгени Тодоров & Живка Тананеева & Стелиана Василева, 2017, "Приложение На Маркетинга На Дестинацията В Контекста На Устойчивото Интегрирано Градско Развитие (По Примера На Гр. Плевен)," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 24, issue 1 Year 20, pages 121-148.
• Teofana Dimitrova, 2017, "Evaluating The Strategic Position Of An Organisation Through Space Analysis," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 19-32.
• Теофана Димитрова, 2017, "Оценка На Стратегическата Позиция На Организацията Посредством Space Анализ," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 21-35.
• Велин Станев, 2017, "Историческото Периодизиране На Рекламата – Проблеми И Интенции," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 33-45.
• Fanny Reniou & Aurélien Rouquet & Jean-Baptiste Suquet & Dilip Subramanian, 2017, "Réclamations « déviantes » des clients : Quelles réponses pour les organisations? - Managing « deviant » customer complaints : what answer can organisations adopt?," Revue Finance Contrôle Stratégie, revues.org, volume 20, issue 3, pages 81-101, September.
• Anna Lu, 2017, "Consumer Stockpiling and Sales Promotions," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1680.
• Anna Lu, 2017, "Inference of Consumer Consideration Sets," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1681.
• Howell, John R. & Ebbes, Peter & Liechty, John & Jenkins, Porter, 2017, "Gremlins in the Data: Identifying the Information Content of Research Subjects," HEC Research Papers Series, HEC Paris, number 1223, Aug, DOI: 10.2139/ssrn.3018425.
• Stourm, Ludovic & Iyengar, Raghuram & Bradlow, Eric, 2017, "A Flexible Demand Model for Complements Using Household Production Theory," HEC Research Papers Series, HEC Paris, number 1225, Aug, DOI: 10.2139/ssrn.3024480.
• Stourm, Valeria & Bradlow, Eric & Fader, Peter, 2017, "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," HEC Research Papers Series, HEC Paris, number 1242, Nov.
• Tuba Parlar & Songul Kakilli Acaravci, 2017, "Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data," International Journal of Economics and Financial Issues, Econjournals, volume 7, issue 2, pages 692-696.
• Moujan Shahriarpour & Akbar Alam Tabriz, 2017, "The Importance of Green Supply Chain Management and Its Role in Marketing Management," International Journal of Economics and Financial Issues, Econjournals, volume 7, issue 3, pages 265-269.
• Fayez B. Shriedeh & Noor Hasmini Abd. Ghani, 2017, "Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 15-19.
• Badri Abbasi, 2017, "Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 26-33.
• Sebastian Kot & Sebastian Kot & Michal Kucharski, 2017, "Real Value of Advertising Value Equivalent in Sport Sponsorship," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 34-42.
• Meyske A. Rahantoknam & Meyske A. Rahantoknam & Wellem A. Teniwut & Anna M. Ngabalin, 2017, "Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 137-144.
• Hasnizam Shaari & Intan Shafinaz Ahmad, 2017, "Brand Resonance Behavior among Online Brand Community," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 209-215.
• Ganesh Prasad Neupane, 2017, "Heuristics as an Aid to Inter-organizational Value Creation," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 238-244.
• Siti Hasnah Hassan & T. Ramayah Thurasamy & Wai Yee Lo, 2017, "E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 354-362.
• Gengeswari Krishnapillai & Kwok See Ying, 2017, "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 475-483.
• Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017, "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 484-491.
• Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017, "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 492-498.
• Bidyut Jyoti Gogoi, 2017, "Effect of Store Design on Perceived Crowding and Impulse Buying Behavior," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 180-186.
• Liga Surydana, 2017, "Service Quality, Customer Value and Patient Satisfaction on Public Hospital in Bandung District, Indonesia," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 187-192.
• Dinmukhamed Kelesbayev & Kuatbek Kalykulov & Yermek Yertayev & Altynay Turlybekova & Akhmet Kamalov, 2017, "Expressions Creating Confusion among Elements of Promotion Mix: Sales Promotion," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 193-196.
• Amer Al Shishany & Radwan Kharabsheh & Waed Elnsour & Jackson Adams, 2017, "The Future of Group Decision Support System Supported Meetings: Perceiving the Value and the Need for Competitive Strategies," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 263-271.
• Hatice Aydýn & Cemal Zehir, 2017, "What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 272-283.
• Katarina Gubiniova & Gabriela Pajtinková Bartáková, 2017, "Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 300-307.
• Mohammad Zulfeequar Alam, 2017, "Exploring Shopper Insights of Social Media Use in Saudi Arabia," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 326-333.
• Gholamreza Barshan & Alireza Elahi & Najaf Aghaei, 2017, "Impact of Service Quality on Satisfaction, Loyalty and Intention to Revisit of Sport Customers: The Case Study of Swimming Pools in Alborz Province," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 334-339.
• Samer M. Al-Mohammad, 2017, "The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior," International Review of Management and Marketing, Econjournals, volume 7, issue 3, pages 1-16.
• Safura M. Kallier, 2017, "The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior," International Review of Management and Marketing, Econjournals, volume 7, issue 3, pages 126-133.
• Carla Hapsari & Jol Stoffers & Agus Gunawan, 2017, "The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International," International Review of Management and Marketing, Econjournals, volume 7, issue 3, pages 238-245.
• Feliks Anggia & Ubud Salim & Sunaryo Sunaryo & Solimun Solimun, 2017, "Moderation of Personal Relations on Sustainable Competitive Advantages, Customer Relationship Management, and Marketing Performance: Study on small scale business of Leather Products Marketers in East Java," International Review of Management and Marketing, Econjournals, volume 7, issue 4, pages 74-82.
• Hotman Panjaitan & Djunaedi Djunaedi, 2017, "Product Advantage, Customer Relationship Marketing, and Service Quality on Customer Satisfaction of Bank Syariah Mandiri in Surabaya," International Review of Management and Marketing, Econjournals, volume 7, issue 4, pages 122-130.
• Bambang Suratman & Yoyok Soesatyo & Raya Sulistyowati & Waspodo Tjipto Subroto, 2017, "Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia," International Review of Management and Marketing, Econjournals, volume 7, issue 4, pages 171-179.
• Mohammad Nayef Alsarayreh & Kafa Hmoud Abdallah Al Nawaiseh & Mohammad Sultan Majed Mahasneh & Mohammed Abdul Razzaq Abu Rumman, 2017, "Medical Tourism and Its Role in Marketing Jordan Abroad," International Review of Management and Marketing, Econjournals, volume 7, issue 4, pages 180-185.
• Umbas Krisnanto, 2017, "Purchase Behavior of Rare Products: The Case of Vespa in Indonesia," International Review of Management and Marketing, Econjournals, volume 7, issue 4, pages 26-33.
• Hotman Panjaitan & Nur Laely, 2017, "The Role of Relationship Marketing, and Satisfaction As Variable Mediation: Study at Bank BPR UMKM East Java in Surabaya," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 105-112.
• Ehsan Ajamhasani & Vahid Sanavi Garousianb, 2017, "Investigation and Selection of Overseas Suppliers with Emphasis on Risk Indicators in Iran," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 124-130.
• Nasim Khoshbahar Azar & Hormoz Mehrani, 2017, "The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 153-163.
• Sulistiyani Sutarlan, 2017, "Technical Innovation Model in Improving Marketing Performance," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 171-177.
• Saeed M.Z.A. Tarabieh, 2017, "The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 51-62.
• R. Abdul Maqin & Nevi Hendri, 2017, "Comparative Analysis: The Effect of Macro and Micro Environment on Marketing Strategy and Marketing Performance of Small Medium Enterprises (Survey on Group of Small Medium Enterprises of Food and Non-Food Products in Cianjur Regency, West Java, Indo," International Review of Management and Marketing, Econjournals, volume 7, issue 5, pages 70-76.
• Onur ÇELÝK, 2017, "Mobil Telefon Satýn Alýmlarýnda Hedonik Tüketim: Adana Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 5, issue 1, pages 21-27.
• Murat AKIN & Murat TOKSARI, 2017, "Sanal Maðazacýlýkta E-Hizmet Kalitesinin E-Sadakate Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 5, issue 1, pages 48-59.
• Deniz ZEREN & Nilüfer GÖKDAÐLI, 2017, "Marka Prestiji ve Marka Kredibilitesinin Satýn Alma Niyeti Üzerindeki Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 5, issue 2, pages 91-102.
• Semir Ölmez & Hanifi Murat Mutlu, 2017, "Ýliþki Kalitesi Deðiþkenlerinin Lojistik Performansý Üzerine Etkileri," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 5, issue 4, pages 79-90.
• Cai, Jing & Song, Changcheng, 2017, "Do disaster experience and knowledge affect insurance take-up decisions?," Journal of Development Economics, Elsevier, volume 124, issue C, pages 83-94, DOI: 10.1016/j.jdeveco.2016.08.007.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017, "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, volume 155, issue C, pages 157-163, DOI: 10.1016/j.econlet.2017.04.001.
• Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2017, "Sharing the proceeds from a hierarchical venture," Games and Economic Behavior, Elsevier, volume 102, issue C, pages 98-110, DOI: 10.1016/j.geb.2016.10.016.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017, "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, volume 136, issue C, pages 125-140, DOI: 10.1016/j.jebo.2017.01.019.
• Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M., 2017, "Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall," Food Policy, Elsevier, volume 66, issue C, pages 25-34, DOI: 10.1016/j.foodpol.2016.11.008.
• Selin Atalay, A. & Onur Bodur, H. & Bressoud, Etienne, 2017, "When and How Multitasking Impacts Consumer Shopping Decisions," Journal of Retailing, Elsevier, volume 93, issue 2, pages 187-200, DOI: 10.1016/j.jretai.2016.09.001.
• Park, Chang Hee, 2017, "Online Purchase Paths and Conversion Dynamics across Multiple Websites," Journal of Retailing, Elsevier, volume 93, issue 3, pages 253-265, DOI: 10.1016/j.jretai.2017.04.001.
• Andrés Martínez, María-Encarnación & Alfaro Navarro, José-Luis & Trinquecoste, Jean-François, 2017, "The effect of destination type and travel period on the behavior of the price of airline tickets," Research in Transportation Economics, Elsevier, volume 62, issue C, pages 37-43, DOI: 10.1016/j.retrec.2017.03.003.
• Donkers, Bas & van Diepen, Merel & Franses, Philip Hans, 2017, "Do charities get more when they ask more often? Evidence from a unique field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 66, issue C, pages 58-65, DOI: 10.1016/j.socec.2016.05.006.
• Brida, Juan Gabriel & Tokarchuk, Oksana, 2017, "Tourists' spending and adherence to shopping plans: The case of the christmas market in Merano, Italy," Tourism Management, Elsevier, volume 61, issue C, pages 55-62, DOI: 10.1016/j.tourman.2017.01.016.
• Marín García, Antonio & Gil Saura, Irene, 2017, "Innovar en el comercio minorista: influencia de las TIC y sus efectos en la satisfacción del cliente," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Gutiérrez Flórez, Lorena Estefania & Correa Escobar, Maria Isabel & Henao Restrepo, Andrés & Arango Botero, Diana & Valencia Arias, Alejandro, 2017, "Influence of social networks on the purchase decisions of university students," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Otegui Castillo, Josu, 2017, "La realidad virtual y la realidad aumentada en el proceso de marketing," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Leonardo Ortegón-Cortázar & Marcelo Royo-Vela, 2017, "Attraction factors of shopping centers," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 26, issue 2, pages 199-219, July, DOI: 10.1108/EJMBE-07-2017-012.
• Vicente Rodríguez & Cristina Olarte-Pascual & Manuela Saco, 2017, "Application of geographical information systems for the optimal location of a commercial network," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 26, issue 2, pages 220-237, July, DOI: 10.1108/EJMBE-07-2017-013.
• Arnaldo Mario Litterio & Esteban Alberto Nantes & Juan Manuel Larrosa & Liliana Julia Gómez, 2017, "Marketing and social networks: a criterion for detecting opinion leaders," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 26, issue 3, pages 347-366, October, DOI: 10.1108/EJMBE-10-2017-020.
• L.Yu. Andreeva & O.Yu. Sviridov, 2017, "Experience of Greece on Recapitalization of Banks, Marketing Management and Personnel Retraining in Conditions of Economic Recession," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 390-409.
• Guzelbaeva Gulshat Talgatovna & Novikov Dmitry Sergeevich & Astafieva Liliya Kabirovna, 2017, "Correlation of Logistics and Marketing Functions in Modern Russia," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2A, pages 140-149.
• Maira Turysbekovna Davletova & Nazym Satbekovna Dulatbekova & Galim Gabdulsanovich Sadykov, 2017, "Current State and Prospects for Development of Internet Advertising in Kazakhstan," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2A, pages 380-407.
• Nina Vladimirovna Kuznetsova & Liliya Muhametovna Rahimova & Vasilya Minsalihovna Gafurova & Dmitry Borisovich Simakov & Ekaterina Georgievna Zinovyeva & Larisa Andreevna Ivanova, 2017, "External Environment as a Factor of Ensuring the Competitiveness of Organizations in the Regional Market of Medical Services," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4A, pages 308-322.
• Sandra EBERT, 2017, "Consumer Psychology Insights and their Use for Operational Book Marketing," Expert Journal of Business and Management, Sprint Investify, volume 5, issue 2, pages 91-97.
• Sutarlan SULISTIYANI, 2017, "Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry," Expert Journal of Marketing, Sprint Investify, volume 5, issue 1, pages 1-9.
• Marius Sebastian RÜCKER, 2017, "A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity," Expert Journal of Marketing, Sprint Investify, volume 5, issue 1, pages 10-16.
• Umbas KRISNANTO, 2017, "Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction," Expert Journal of Marketing, Sprint Investify, volume 5, issue 1, pages 17-27.
• Simona VINEREAN, 2017, "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, volume 5, issue 2, pages 28-35.
• S. Priyadharsini & G. Kathiravan & M. Thirunavukkarasu & W. Ganpat & D. Saravanakumar, 2017, "Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India," Expert Journal of Marketing, Sprint Investify, volume 5, issue 2, pages 37-43.
• Oana DURALIA, 2017, "Culinary Tourism. A New Trend on the Tourism Market," Expert Journal of Marketing, Sprint Investify, volume 5, issue 2, pages 66-71.
• IKRAMUDDIN & Muhammad ADAM & Hizir SOFYAN & FAISAL, 2017, "The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review," Expert Journal of Marketing, Sprint Investify, volume 5, issue 2, pages 72-77.
• Simona VINEREAN, 2017, "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, volume 5, issue 2, pages 92-98.
• Daniel Eberhard, 2017, "Translating means-end research into advertising strategy using the meccas model," Economia agro-alimentare, FrancoAngeli Editore, volume 19, issue 3, pages 333-356.
• Piermichele La Sala & Raffaele Silvestri & Emilia Lamonaca & Nicola Faccilongo, 2017, "Le capacit? relazionali quali risorse critiche per la creazione di valore nella filiera vitivinicola lucana," Economia agro-alimentare, FrancoAngeli Editore, volume 19, issue 3, pages 383-398.
• Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017, "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers, Fondazione Eni Enrico Mattei, number 2017.47, Sep.
• Puteh Mariam Ismail, 2017, "Prior Academic Performance and Passing Professional Accounting Examinations, Empirical Evidence from Malaysia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number afr127, Apr.
• Laila Refiana Said, 2017, "The Competitiveness Creation Strategy of Islamic Banking," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr465, Apr.
• Nur Hasanah, 2017, "Influence of Age and Education on Purchase Intention of Halal Labelled Food Among Indonesian Muslim Mothers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr490, Jun.
• Jana Kliestikova, 2017, "Greenwashing and Its Impact on Consumer Confidence � Case Study of Slovak Republic," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr122, Mar.
• Bunga Indah Bayunitri, 2017, "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr126, Mar.
• Margareta Nadanyiova, 2017, "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr128, Mar.
• Zeenath Reza Khan, 2017, "Who Stole Me? Identity Theft on Social Media in the UAE," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr131, Feb.
• Lilik Farida, 2017, "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr138, Apr.
• Rachmat Kriyantono, 2017, "Consumers� Internal Meaning on Complementary Co-Branding Product by Using Osgood�s Theory of Semantic Differential," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr140, May.
• Setyani Dwi Lestari, 2017, "Environmental Uncertainty and Market Orientation on Business Performance with Innovation as an Intervening Variable: A Survey of Banking Industry in Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr141, Apr.
• Kharina Dwinanda Putri, 2017, "Do Web Atmospherics Affect Purchase Intention? The Role of Color and Product Display," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr143, May.
• Tjokorda Gde Raka Sukawati, 2017, "Establishing Local Wisdom Values to Develop Sustainable Competitiveness Excellence," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr154, Jun.
• Nanik Hariyana, 2017, "FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr156, Jun.
• Bunga Indah Bayunitri, 2017, "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr157, Jul.
• Ayuningtyas Yuli Hapsari, 2017, "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr158, Jun.
• Raden Agoeng Bhimasta, 2017, "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr159, Jun.
• Syaifurrizal Wijaya Putra, 2017, "The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr168, Dec.
• Raden Lestari Garnasih, 2017, "Strengthening Research Self-Efficacy and Research Productivity through Research Culture Implementation," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr171, Dec.
• Khusnul Khotimah, 2017, "Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr173, Dec.
• Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017, "End of 9-endings, price recall, and price perceptions," Post-Print, HAL, number hal-02387743, Jun, DOI: 10.1016/j.econlet.2017.04.001.
• Daunfeldt, Sven-Olov & Rudholm, Niklas & Sporre, Hampus, 2017, "Effects of Brand-Fit Music on Consumer Behavior: A Field Experiment," HUI Working Papers, HUI Research, number 121, Mar.
• Lagin, Madelen & Daunfeldt, Sven-Olov & Rudholm, Niklas, 2017, "How does the use of in-store discount coupons affect retail revenues?," HUI Working Papers, HUI Research, number 127, Aug.
• Wæraas, Arild, 2017, "The external presentation of organizational identity orientation: A study of employment advertisement s 1975-2015," Working Paper Series, Norwegian University of Life Sciences, School of Economics and Business, number 07-2017, Dec.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017, "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 1, pages 12-17, March.
• PURCAREA, Theodor, 2017, "CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 1, pages 18-31, March.
• SOCA, Diana Anca, 2017, "Producers and consumers face to face with the technical advancements of the 3rd millennium," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 1, pages 32-35, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017, "Digital marketing challenged by delivering value in the flux business environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 2, pages 07-13, June.
• PURCAREA, Theodor, 2017, "Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 2, pages 18-28, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017, "Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 3, pages 07-21, September.
• PURCAREA, Theodor, 2017, "Marketing’s Renaissance by Committing to Improve CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 3, pages 30-47, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017, "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 4, pages 20-26, December.
• PURCAREA, Theodor, 2017, "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 4, pages 37-48, December.
• Vyacheslav Naberukhin, 2017, "State of Accounting and Analytical Support for the Commercialization of Intellectual Property in Agricultural Sphere," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 46-51, September.
• Mariya Chik, 2017, "Legal and Regulatory Aspects of the Recognition and Accounting of Intangible Assets," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 59-65, September.
• Giorgia Nigri & Laura Michelini & Cecilia Grieco, 2017, "Social Impact And Online Communication In B-Corps," Global Journal of Business Research, The Institute for Business and Finance Research, volume 11, issue 3, pages 87-104.
• Suman Prosad Saha, 2017, "The Influence Of Manufacturer Attitude, Brand Strength And Profits On Distributors’ Overall Satisfaction: Evidence From Bangladesh," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 10, issue 1, pages 45-56.
• Dheeraj Sharma & Shaheen Borna & Jennifer P. Bott, 2017, "Consumers’ Expectations Of Sales Events: How Satisfied Are Consumer With Shopping During Sales Events?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 10, issue 1, pages 57-68.
• Miguel Angel Olivares Urbina & Enrique Corona Sandoval & María Fernanda Gutiérrez Velarde, 2017, "Strategy And Longevity In Business: Hotel Avenida, Cancun, Mexico Case Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 8, issue 1, pages 67-77.
• Cristóbal Fernández Robin & Diego Yáñez Martínez & Paulina Santander Astorga & Jorge Cea Valencia & Ricardo Mery Medel, 2017, "Craft Beer Consumer Behavior, Comportamiento Del Consumidor De Cerveza Artesanal," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 1, pages 17-23.
• Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017, "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermo," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 1, pages 65-77.
• Berenice Luna Ponce & Jose Luis Martinez Flores & Patricia Cano-Olivos & Alejandra Aldrette-Malacara, 2017, "Conceptual Model For The Allocation Of Shelf Space In Small And Medium Enterprises, Modelo Conceptual Para La Asignacion De Espacios En Anaquel A Mipymes," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 3, pages 85-97.
• Eduardo Montoya Reyes & Carolina Trejo Alba & Hildelisa Karina Landeros Lorenzana & Ma Teresa Perez Llerenas & Gloria Azucena Torres de Leon & Alonso Hernández Guitron, 2017, "City Branding Assessment Indexes, An Urban Sustainability Parameter, Indices De Valoracion De La Marca Ciudad, Un Parametro De Sustentabilidad Urbana," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 4, pages 45-56.
• Jose Julio Carpio Mendoza, 2017, "Innovation In Shopping Centers And Its Impact On Regional Development , La Innovacion En Los Centros Comerciales Y Su Impacto En El Desarrollo Regional," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 8, pages 51-61.
• Martha Ofelia Lobo Rodriguez & Carlos Alberto Flores Sanchez & Isaac Cruz Estrada & Jorge Quiroz Felix, 2017, "Use Of Information And Communication Technologies In Tourism: Evidence From Playas De Rosarito, Mexico, El Uso De Las Tecnologias De Informacion Y Comunicacion En El Turismo: Evidencia Desde Playas De Rosarito, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, volume 5, issue 8, pages 63-73.
• Robert DRAGOMIR & Mihai ANDRONIE, 2017, "Strategies in digital marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 127-135, November.
• Manuela EPURE & Rocsana BUCEA-MANEA-TONIS, 2017, "Branding and Leadership in the context of Circular Economy," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 163-172, November.
• Natalia MANEA, 2017, "Ways to Improve the Quality of Higher Education by Studying Perceptions of the Teachers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 252-257, November.
• MANEA Natalia & PURCARU Mihaela, 2017, "Mapping Educational Marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 4, issue 1, pages 258-262, November.