Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2017

• Vyara Kyurova & Dilyana Yaneva, 2017, "Research On The Impact Of The Corporate Image On The Competitiveness Of Interior Design Enterprises," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 495-498, September, DOI: 10.12955/cbup.v5.973.
• Ludmila Bahmane, 2017, "A Turbulent Business Environment As A Criteria Of Optimal Strategy To Enter International Markets," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 6-12, September, DOI: 10.12955/cbup.v5.893.
• Etienne Gagnon & David López-Salido & Jason Sockin, 2017, "The Cyclicality of Sales, Regular, and Effective Prices: Business Cycle and Policy Implications: Comment," American Economic Review, American Economic Association, volume 107, issue 10, pages 3229-3242, October.
• Jake Bowers & Nathaniel Higgins & Dean Karlan & Sarah Tulman & Jonathan Zinman, 2017, "Challenges to Replication and Iteration in Field Experiments: Evidence from Two Direct Mail Shots," American Economic Review, American Economic Association, volume 107, issue 5, pages 462-465, May.
• Leemore Dafny & Christopher Ody & Matt Schmitt, 2017, "When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization," American Economic Journal: Economic Policy, American Economic Association, volume 9, issue 2, pages 91-123, May.
• Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2017, "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," American Economic Journal: Economic Policy, American Economic Association, volume 9, issue 4, pages 192-226, November.
• Gabriel Bratucu & Alexandra Palade (Zamfirache) & Anca Madar & Nicoleta Andreea Neacsu, 2017, "Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 45, pages 414-414, May.
• Gheorghe Epura & Bianca Tesca?iu & Raluca Dania Todor & Karin-Andreea Sasu, 2017, "Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 45, pages 447-447, May.
• Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017, "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 45, pages 528-528, May.
• Yasin Galip Gencer & Ulas Akkucuk, 2017, "Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 44, pages 110-110, February.
• Nicolae Al. Pop & Corina Pelau, 2017, "Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 19, issue 44, pages 1-28, February.
• Joanna Korpus, 2017, "Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 107-114, July.
• Beata Tarczydło, 2017, "Neuromarketing Research and its Application in Marketing Activities. Some Examples," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 115-120, July.
• Jadwiga Stobiecka, 2017, "Typology of Polish Consumers in Regard to their Sustainable Behaviour," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 121-130, July.
• Kamel Ben Youssef & Massimo Caiazzo & Natahlie Savary, 2017, "How Does Color Strategy Create the Social Value: A Multi-Case Study Approach," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 15-30, July.
• Krzysztof Błoński, 2017, "Generational Segmentation in Selected European Countries - Analysis of Secondary Data," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 163-171, July.
• Ulvi Cenap Topçu, 2017, "Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 184-191, July.
• Zaki Bhaya & Zaid Al-Dulaimi & Basim Jassmy, 2017, "Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 192-203, July.
• Bistra Vassileva, 2017, "Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 204-213, July.
• Emel Demir Askeroğlu, 2017, "A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 214-220, July.
• Maria Johann, 2017, "Cross-cultural Differences in Tourism Product Preferences," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 31-40, July.
• Yana Balashova-Kostadinova, 2017, "Comparative Advantages Related to a Municipality – the Experts View," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 41-52, July.
• Manuela Ivanova, 2017, "Identifying Areas of Information Asymmetry on Foods Labels," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 60-67, July.
• Evgeniya Tonkova, 2017, "Applied Aspects of Automated Pricing in B2C Marketing," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 68-73, July.
• Antoniya Boykova, 2017, "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 74-82, July.
• Yuanfei Guo & Mary FitzPatrick & Roy Larke, 2017, "Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 8-14, July.
• Polixenia Aurora Roman (Parescura), 2017, "Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 83-89, July.
• Vanya Kraleva, 2017, "Understanding Voluntary Simplifiers in Bulgaria," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-96, July.
• Malte Behrmann, 2017, "Digital Revolutions affecting Distribution within the Games Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 116-123, October.
• Bistra Vassileva & Yordan Ivanov, 2017, "“3G” Business Model for Marketing 4.0: Implications for Circular Economy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 124-134, October.
• Anca Francisca Cruceru & Daniel Moise, 2017, "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 135-141, October.
• Mihai Ioan Rosca & Laura Daniela Tănase, 2017, "Profile Evolution Analysis of the Persons with a Healthy Lifestyle," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 152-163, October.
• Sarah Fakhir, 2017, "The Moderating Factors of Click on Intrusive Online Advertising," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 164-170, October.
• Pensri, Jaroenwanit & Supot Deboonmee & Uraiporn Kattiyapornpong, 2017, "The Development of Innovative Product Concept: A Case of Organic Rice in Thailand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 171-180, October.
• Ricardo Correia & Jorge Lengler, 2017, "Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 181-193, October.
• Marcello Tedeschi & Giovanna Galli & Maria Cristiana Martini, 2017, "On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 194-203, October.
• Evgeniya Tonkova, 2017, "Specific Applications of Weather-Based Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 204-209, October.
• Anne Maria Stefani, 2017, "The Brand Effect - Living the Brand in Negotiations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 210-215, October.
• Philipp Hübner, 2017, "Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 22-29, October.
• Evgeniya Tonkova & Sevdalina Hristova & Dancho Petrov, 2017, "Marketing Approaches to Attract Investments in Municipalities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 222-229, October.
• Plamena Palamarova, 2017, "Assessment of Communication Effects: Cultural Events in Varna, Bulgaria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 230-239, October.
• Andreea Pachițanu, 2017, "Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 240-248, October.
• Cristiana Sangiorzan & Mihaela Constantinescu, 2017, "Experiential Marketing and Advertising Efficiency – a Marketing Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 249-257, October.
• Ionel Dumitru & Narcisa Ciobotar & Silvia Elena Cristache & Florica Georgeta Rotaru, 2017, "The Effects of Smoking on the Health of the Urban Population," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 258-271, October.
• Manuela Pilato & Hugues Séraphin & Claudio Bellia & Ștefan Căescu, 2017, "Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 35-45, October.
• Bistra Vassileva, 2017, "Marketing Strategies for Responsible Tourism: Challenges and Opportunities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 46-56, October.
• Carmen Bălan, 2017, "Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 67-76, October.
• Andriani Kusumawati, 2017, "Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 88-94, October.
• Krisztina Bence, 2017, "Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 95-104, October.
• Agnieszka Chomiuk & Katarzyna Gabryelewicz, 2017, "Efficiency of social enterprises in meeting social and business goals," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, volume 1, pages 72-83, DOI: 10.15678/ES.2017.1.06.
• Richards, Timothy J. & Klein, Gordon & Bonnet, Celine & Bouamra-Mechemache, Zohra, , "Strategic Obfuscation and Retail Pricing," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association, number 258021, DOI: 10.22004/ag.econ.258021.
• Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, , "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association, number 258022, DOI: 10.22004/ag.econ.258022.
• Richards, Timothy J. & Hamilton, Stephen F., , "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association, number 258092, DOI: 10.22004/ag.econ.258092.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, , "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways, Fondazione Eni Enrico Mattei (FEEM), number 263486, DOI: 10.22004/ag.econ.263486.
• Syrengelas, Konstantinos & Lewis, Karen Elizabeth & Grebitus, Carola & Nayga, Rodolfo M. Jr, 2017, "Consumer Preferences for Natural Beef," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 251926, DOI: 10.22004/ag.econ.251926.
• Wang, Chunxiao & Florkowski, Wojciech J. & Yang, Zhenyong & Li, Yanan, , "Perceptions of selected aquaculture practices: Shanghai residents’ views on water and feed quality," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama, Southern Agricultural Economics Association, number 252814, DOI: 10.22004/ag.econ.252814.
• Magdalena Danilet & Claudia Stoian (Bobâlca), 2017, "Using Zmet For Investigating The Role Of Social Media In The Employment Process," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 19, pages 9-32, June.
• Ana Raluca Chiosa & Bogdan Anastasiei, 2017, "Negative Word-Of-Mouth: Exploring The Impact Of Adverse Messages On Consumers’ Reactions On Facebook," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 20, pages 157-173, December.
• Elias G. RIZKALLAH & Victoria Ann SEITZ, 2017, "Understanding Student Motivation: A Key To Retention In Higher Education," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 1, pages 45-57, March.
• Ovidiu-Ioan MOISESCU, 2017, "From Csr To Customer Loyalty: An Empirical Investigation In The Retail Banking Industry Of A Developing Country," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 3, pages 307-323, September.
• Lina PilelienÄ— & Viktorija GrigaliÅ«naitÄ—, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 4, pages 1-13, December.
• Martin Klepek, 2017, "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 4, pages 15-27, December.
• FrantiÅ¡ek Sudzina, 2017, "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 4, pages 57-69, December.
• Lina PilelienÄ— & Viktorija GrigaliÅ«naitÄ—, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue si, pages 1-13, December, DOI: 10.1515/saeb-2017-0036.
• Martin Klepek, 2017, "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue si, pages 15-27, December, DOI: 10.1515/saeb-2017-0038.
• FrantiÅ¡ek Sudzina, 2017, "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue si, pages 57-69, December, DOI: 10.1515/saeb-2017-0035.
• Oana TUGULEA & Claudia STOIAN (BOBALCA), 2017, "Credibility Of Websites Through Facets And Dimensions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 115-123, May.
• Erika KULCSÁR & Sándor TÉGLÁS, 2017, "In The Maze Of E-Commerce. Online Trade Defining Variables In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 124-138, May.
• Pranav KUMAR & Sany Sanuri Mohd. MOKHTAR, 2017, "Female Shoppers’ Outlook Of Firms’ Fairness In Marketing Communications And Distribution Channels," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 40-60, May.
• Figen SEVINÇ & Tülay GÜZEL, 2017, "Sustainable Yacht Tourism Practices," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 61-76, May.
• Florian Lukas SEIZER, 2017, "The Influence Of Line Extension Strategies By Premium Brands On Brand Equity: Cultural Differences Between Germany And Thailand," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 77-105, May.
• ROCHMULYANI & Widji ASTUTI & Junianto Tjahyo SUDARSONO, 2017, "Hedonic Value As Mediating Affects On Store Atmosphere And References Groups On Impulse Buying At Department Stores," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 34-47, November.
• Canan ERYIGIT & Serife KAZANCI SUNAOGLU, 2017, "The Effects Of Perceived Brand Globalness And Local Iconness On Brand Prestige And Perceived Quality: The Role Of Consumers’ Cultural Identity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 7-21, November.
• Ovidiu-Ioan Moisescu, 2017, "The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector," Society and Economy, Akadémiai Kiadó, Hungary, volume 39, issue 1, pages 109-124, March.
• Akos Nagy & Ildikó Kemény & Krisztián Szűcs & Judit Simon & Viktor Kiss, 2017, "Are Opinion Leaders More Satisfied? Results of a SEM Model about the Relationship between Opinion Leadership and Online Customer Satisfaction," Society and Economy, Akadémiai Kiadó, Hungary, volume 39, issue 1, pages 141-160, March.
• Mircea Fuciu & Luigi Dumitrescu, 2017, "The Consumer Confidence Report - A Tool For Developing Marketing Strategies Designed For The Online Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 19, pages 1-3.
• Charlane Wong, 2017, "How Did They Make It? An Examination of Online Personal Branding: A Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 16, issue 3, pages 413-420, September.
• Diana Córdova Búa, 2017, "Analysis of quality, satisfaction, loyalty and security in the hiring of online services for pet care," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 17, issue 2, pages 11-27, December, DOI: 10.36105/theanahuacjour.2017v17n2.0.
• Karla Barajas-Portas & Julieta Mercado González & Esteban Salinas Mercado & Pável Reyes Mercado, 2017, "Study on the phenomenon of selfies in social networks and their implications for marketing," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 17, issue 2, pages 93-116, December, DOI: 10.36105/theanahuacjour.2017v17n2.0.
• Bart J. Bronnenberg & Jean-Pierre Dubé, 2017, "The Formation of Consumer Brand Preferences," Annual Review of Economics, Annual Reviews, volume 9, issue 1, pages 353-382, September, DOI: 10.1146/annurev-economics-110316-02.
• Oscar Claveria, 2017, "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers, University of Barcelona, Regional Quantitative Analysis Group, number 201707, Jul, revised Jul 2017.
• Tran Trung Vinh & Vo Thi Quynh Nga & Nguyen Phuc Nguyen, 2017, "The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam," Asian Economic and Financial Review, Asian Economic and Social Society, volume 7, issue 4, pages 358-367.
• Besim Agusaj & Vanda Bazdan & Djina Lujak, 2017, "The Relationship Between Online Rating, Hotel Star Category And Room Pricing Power," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 1, pages 189-204, june.
• Ivana Stulec & Kristina Petljak & Jelena Rakaric, 2017, "The Impact Of Consumer Demographics On Consumer Decision-Making Process," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 1, pages 381-403, june.
• Jelena Franjkovic & Martina Ferencic & Davor Dujak, 2017, "Marketing Opportunities Of Retail Ready Packaging – The Case Of Croatian Food Manufacturers," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 1, pages 85-106, june.
• Erik Ruzic & Dragan Benazic & Sanja Dolenec, 2017, "Examination Of The Relationship Between Effective Communication, Salespeople`S Satisfaction With Their Manager And Customer Relationship Development," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 2, pages 501-516, december.
• Marija Martinovic & Ivana Pavlic & Meri Suman Tolic, 2017, "Measurement Of Local Public Services’ Quality Using Servqual: The Case Of Dubrovnik," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 2, pages 593-610, december.
• Yuliia Zaloznova & Nataliia Trushkina, 2017, "Methodical Support Of Improving The Organization Of Marketing Activity Of The Coal-Mining Enterprises Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2256-0742/2017-3-1-36-44.
• Oksana Bulkot & Lidia Pashchuk, 2017, "Managing Economic Effectiveness Of Marketing In Transnational Companies," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 2, DOI: 10.30525/2256-0742/2017-3-2-18-24.
• Maryna Mavrina, 2017, "The Concept Of Reflexive Management Of Consumer Demand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 3, DOI: 10.30525/2256-0742/2017-3-3-38-46.
• Mariya Bagorka, 2017, "Methodological Instruments For Forming The Marketing Strategy Of Agricultural Production Ecologization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 4, DOI: 10.30525/2256-0742/2017-3-4-7-11.
• Yuliia Shapoval, 2017, "The Marketing Role In Improving The Competitiveness Of The Region," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 4, DOI: 10.30525/2256-0742/2017-3-4-289-293.
• Volodymyr Tkachenko, 2017, "Formation Of Marketing Management System Of The Enterprise," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 5, DOI: 10.30525/2256-0742/2017-3-5-208-213.
• Olena Brintseva & Oksana Hutsalenko & Sergii Dmitruk, 2017, "The Role Of Socially Responsible Marketing In The Reproduction Of The Human Capital And Reduction Of Its Fiktivization Processes," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 5, DOI: 10.30525/2256-0742/2017-3-5-33-37.
• Tsvetelina Nedialkova-Shtereva, 2017, "Development of the Promotion Policy of the Bulgarian Banks," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 90-116.
• Vladimir Sashov Zhechev & Evgeni Stanimirov, 2017, "Image Effects of the Extension of Niche Class F Vehicles in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 132-171.
• Eleonora Patacchini & Edoardo Rainone, 2017, "Social ties and the demand for financial services," Temi di discussione (Economic working papers), Bank of Italy, Economic Research and International Relations Area, number 1115, Jun.
• Slobodan Aćimović & Veljko Mijušković & Ivan Stevanović, 2017, "The Role Of Lead-Time Concept In Managing The Fashion Supply Chains (Uloga Lead-Time Koncepta U Upravljanju Lanaca Snabdevanja U Modnoj Industriji)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 27, pages 41-54, December.
• BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017, "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 1, pages 29-41, April.
• PENTESCU Alma & CETINA Iuliana & OPRESCU Alina Elena, 2017, "Rehabilitation Services In Romania - Are We On The Right Track?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 3, pages 78-84, August.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & BECA Monica Teodora, 2017, "An Analysis Of The Marketing Scientific Research In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 5, pages 35-44, December.
• CIORA Radu Adrian & SIMION Carmen Mihaela, 2017, "Sailing Through Business Information," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 69, issue 6, pages 26-30, December.
• Andreea-Daniela GANGONE & Mihaela ASANDEI, 2017, "Sustainability Marketing In Romania'S Retail Sector," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 2, pages 33-63.
• Kinga (LÁZÁR) KÁDÁR, 2017, "Development Strategies For Spa Tourism, In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 3, pages 205-218.
• Catalin GRADINARU & Sorin-George TOMA, 2017, "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 3, pages 219-227.
• Catalin GRADINARU & Sorin-George TOMA, 2017, "Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants," Contemporary Economy Journal, Constantin Brancoveanu University, volume 2, issue 4, pages 99-109.
• Elena, Enache & Cristian, Morozan, 2017, "Micro Moments Marketing - Tendencies In The Brands Marketing," Management Strategies Journal, Constantin Brancoveanu University, volume 35, issue 1, pages 304-310.
• Andreea-Daniela, Gangone & Mihaela, Asandei, 2017, "Impact Of Green Marketing Practices On National Competitiveness In The European Union," Management Strategies Journal, Constantin Brancoveanu University, volume 36, issue 2, pages 6-14.
• Margaréta Nadányiová, 2017, "Zmyslový Marketing Ako Nástroj Budovania Značky Na Medzinárodnom Trhu," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, volume 15, issue 4, pages 371-389.
• Robert Lehmann & Timo Wollmershäuser, 2017, "Die Inflation kommt zurück! Immer mehr Firmen in Deutschland wollen ihre Preise anheben," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 70, issue 05, pages 16-21, March.
• Domenico CONSOLI, 2017, "The Use of Social Media and E-Commerce: a Winning Strategy for Small Businesses," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, volume 1, issue 1, pages 109-119, October.
• Daniela Stelu?a U?Ã & Augustin MITU, 2017, "A Model of Consumer’s Attitude Towards Durable Goods," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, volume 1, issue 1, pages 222-230, October.
• Ioana Ancuţa IANCU, 2017, "Development And Competitiveness Between Financial Investments Services Companies (1995-2016)," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 39, pages 149-154, December.
• Ioana Ancuţa IANCU & Veronica MAIER, 2017, "Assesing Technical Universities’ Websites. Romania Vs. Bulgaria," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 165-172, May.
• Andra-Ioana ANDRONICIUC, 2017, "Online Campaigning In The 2016 Usa Elections - A Comparative Approach," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 29-34, May.
• Emanuela Maria AVRAM, 2017, "New Forms Of Interaction In Higher Education," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 427-436, December.
• Germán Castellanos Ordonez & Daniel Solano Arboleda, 2017, "Metaanálisis de la relación entre la orientación al mercado y los resultados de la empresa," Estudios Gerenciales, Universidad Icesi, volume 33, issue 142, pages 87-94.
• Julián Mateo Sánchez Estepa & Diana L. Araque Jaimes & Ana Fernanda Uribe R., 2017, "Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos," Estudios Gerenciales, Universidad Icesi, volume 33, issue 142, pages 95-101.
• Guillén León, 2017, "Evaluation of the perception and application of social responsibility practices in micro, small and medium companies in Barranquilla. An analysis from the theory of Stakeholders," Estudios Gerenciales, Universidad Icesi, volume 33, issue 144, pages 261-270.
• Samuel David Cepeda Palacio, 2017, "Análisis evaluativo a los procesos de marketing en la internacionalización de las pequenas y medianas empresas de alimentos de Medellín," Estudios Gerenciales, Universidad Icesi, volume 33, issue 144, pages 271-280.
• Karen L. Orengo Serra, 2017, "Factores que el fabricante/distribuidor toma en consideración para la comercialización de alimentos especiales en mercados foráneos," Estudios Gerenciales, Universidad Icesi, volume 33, issue 144, pages 281-291.
• Ana M. Arboleda & Julio C. Alonso & Andr�s Felipe Rivera Trivi�o & Denys Yohana Mora & Rubilma Tarazona & Pablo Jos� Ordo?nez-Morales, 2017, "Técnicas de investigación cualitativa de mercados aplicadas al consumidor de fruta en fresco," Estudios Gerenciales, Universidad Icesi, volume 33, issue 145, pages 412-420.
• Campo Elías López Rodríguez & Belkyz Adriana Moreno Luengas & �dgar Lombana D�az, 2017, "Tendencias de consumo y de la distribución en el mercado de las arepas de maíz en la ciudad de Bogotá D.C," Revista CIFE, Universidad Santo Tomás, volume 19, issue 30, pages 149-172.
• Iván Fernando Castro del Río Ceballos, 2017, "Marketing, estrategia y supervivencia: etología de la seducción," Revista CIFE, Universidad Santo Tomás, volume 19, issue 31, pages 157-175.
• Pedro Barrientos Felipa, 2017, "Marketing + internet = e-commerce: oportunidades y desafíos," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, volume 9, issue 1, pages 41-56.
• Campo Elías López Rodríguez & Julio Alberto Perea Sandoval, 2017, "El gerente de marca como protagonista de las organizaciones en Colombia," Revista Equidad y Desarrollo, Universidad de la Salle, issue 28, pages 259-278, DOI: 10.19052/ed.4179.
• Carlos Manuel Córdoba Segovia & David Felipe Moreno Moncayo, 2017, "La importancia de una buena estrategia de fijación de precios como herramienta de penetración de mercados," Revista Tendencias, Universidad de Narino, volume 18, issue 2, pages 58-68, DOI: 10.22267/rtend.171802.73.
• Marcel Kajan, 2017, "Ongoing trends in European and Central European chemical distribution," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 10-17.
• Gabriela Roszyk-Kowalska & Piotr Małż, 2017, "The brand of the National Forest Holding “State Forests”," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 18-26.
• Marcus Diedrich, 2017, "Adapting a corporate culture to the changing circumstances – cultural change through social media," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 2-10.
• Vanda Lieskovská & Silvia Megyesiová, 2017, "Shopping centers and experiential marketing," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 27-34.
• Monika Harantová & Marie Hesková, 2017, "Valuation practice of trademarks in the Czech Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 35-40.
• Peter Rafaj & Ľubomíra Strážovská, 2017, "Survey of selected marketing aspects in functional urban regions of Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 1, pages 41-50.
• Samuel Smolka & Eva Smolková, 2017, "Marketing of politics and its influence on electoral behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 12-22.
• Marcus Diedrich, 2017, "Study: The use of social media for service delivery: How do end-users use customer service 2.0?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 2-11.
• Erika Dudáš Pajerská, 2017, "Theoretical view on “food deserts” and on the future of food retailing," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 23-33.
• Zuzana Kupková, 2017, "The process of corporate design creation – marketer vs. graphic designer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 34-42.
• Helena Horáková & Marie Švarcová & Lukáš Volf, 2017, "Marketing planning process – reflection on the complex of activities that affect all aspects of business life," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 2, pages 43-53.
• Jörg Kraigher-Krainer & Margarethe Überwimmer & Yasel Costa & Andreas Zehetner, 2017, "Study: The hidden impact of word-of-mouth: A system dynamics approach," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 3, pages 17-26.
• Margarethe Überwimmer & Robert Füreder & Christina Roitinger, 2017, "Creating value for the customer with industrial services: Selling industrial services is not a matter of price," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 3, pages 2-16.
• Dagmar Sieglova, 2017, "The power of compliments: A socio-linguistic view into social advertisement," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 3, pages 36-46.
• Eva Jaderná & Martina Beránek, 2017, "Code of conduct in retail," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 3, pages 47-54.
• Eva Jaderná & Iveta Broučková & Alena Srbová, 2017, "Differences of perception of modern and retro-designed packaging of traditional products," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 2-9.
• Zuzana Wroblowská, 2017, "Requirements for product and brand managers in the context of knowledge management in the recruiting adverts," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 21-32.
• Silvia Hanková & Dana Vokounová, 2017, "Comparison of Slovak and Arabic culture I. Life values," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 33-41.
• Eva Jaderná & Martina Beránek, 2017, "Project method of teaching of Marketing at university," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 12, issue 4, pages 42-50.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia S., 2017, "Do Good Things Come in Small Packages? Bottle Size Effects on Willingness to Pay for Pomegranate Wine and Grape Wine," Journal of Wine Economics, Cambridge University Press, volume 12, issue 1, pages 84-104, February.
• Canziani, Bonnie & Byrd, Erick T., 2017, "Exploring the Influence of Regional Brand Equity in an Emerging Wine Sector," Journal of Wine Economics, Cambridge University Press, volume 12, issue 4, pages 370-377, November.
• Kelley, Kathleen M. & Zelinskie, Jennifer & Centinari, Michela & Gardner, Denise M. & Govindasamy, Ramu & Hyde, Jeffrey & Rickard, Bradley & Storchmann, Karl, 2017, "Consumer Preferences for Sustainable Wine Attributes: A Conjoint Analysis," Journal of Wine Economics, Cambridge University Press, volume 12, issue 4, pages 416-425, November.
• Tao-Hung LIN, 2017, "Service innovation, perceived values, and post-purchase behavior," Turkish Economic Review, EconSciences Journals, volume 4, issue 3, pages 301-307, September.
• Tao-Hung LIN, 2017, "Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization," Journal of Social and Administrative Sciences, EconSciences Journals, volume 4, issue 3, pages 273-282, September.
• Leslaw Pietrewicz, 2017, "Demand-side perspective on value creation: Beyond the value-price-cost framework," Working Papers, Institute of Economics, Polish Academy of Sciences, number 43, Apr.
• Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA, 2017, "User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, volume 51, issue 1, pages 89-102.
• Ruxandra-Irina POPESCU & Răzvan-Andrei CORBOS & Mihaela COMĂNESCU & Ovidiu-Iulian BUNEA, 2017, "Ecological Marketing –Strategic Option for Business Development in Bucharest," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, volume 51, issue 2, pages 67-83.
• Пенка Горанова & Ева Цветанова & Евгени Тодоров & Живка Тананеева & Стелиана Василева, 2017, "Приложение На Маркетинга На Дестинацията В Контекста На Устойчивото Интегрирано Градско Развитие (По Примера На Гр. Плевен)," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 24, issue 1 Year 20, pages 121-148.
• Teofana Dimitrova, 2017, "Evaluating The Strategic Position Of An Organisation Through Space Analysis," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 19-32.
• Теофана Димитрова, 2017, "Оценка На Стратегическата Позиция На Организацията Посредством Space Анализ," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 21-35.
• Велин Станев, 2017, "Историческото Периодизиране На Рекламата – Проблеми И Интенции," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 33-45.
• Fanny Reniou & Aurélien Rouquet & Jean-Baptiste Suquet & Dilip Subramanian, 2017, "Réclamations « déviantes » des clients : Quelles réponses pour les organisations? - Managing « deviant » customer complaints : what answer can organisations adopt?," Revue Finance Contrôle Stratégie, revues.org, volume 20, issue 3, pages 81-101, September.
• Anna Lu, 2017, "Consumer Stockpiling and Sales Promotions," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1680.
• Anna Lu, 2017, "Inference of Consumer Consideration Sets," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1681.
• Howell, John R. & Ebbes, Peter & Liechty, John & Jenkins, Porter, 2017, "Gremlins in the Data: Identifying the Information Content of Research Subjects," HEC Research Papers Series, HEC Paris, number 1223, Aug, DOI: 10.2139/ssrn.3018425.
• Stourm, Ludovic & Iyengar, Raghuram & Bradlow, Eric, 2017, "A Flexible Demand Model for Complements Using Household Production Theory," HEC Research Papers Series, HEC Paris, number 1225, Aug, DOI: 10.2139/ssrn.3024480.
• Stourm, Valeria & Bradlow, Eric & Fader, Peter, 2017, "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," HEC Research Papers Series, HEC Paris, number 1242, Nov.
• Tuba Parlar & Songul Kakilli Acaravci, 2017, "Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data," International Journal of Economics and Financial Issues, Econjournals, volume 7, issue 2, pages 692-696.
• Moujan Shahriarpour & Akbar Alam Tabriz, 2017, "The Importance of Green Supply Chain Management and Its Role in Marketing Management," International Journal of Economics and Financial Issues, Econjournals, volume 7, issue 3, pages 265-269.
• Fayez B. Shriedeh & Noor Hasmini Abd. Ghani, 2017, "Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 15-19.
• Badri Abbasi, 2017, "Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 26-33.
• Sebastian Kot & Sebastian Kot & Michal Kucharski, 2017, "Real Value of Advertising Value Equivalent in Sport Sponsorship," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 34-42.
• Meyske A. Rahantoknam & Meyske A. Rahantoknam & Wellem A. Teniwut & Anna M. Ngabalin, 2017, "Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 137-144.
• Hasnizam Shaari & Intan Shafinaz Ahmad, 2017, "Brand Resonance Behavior among Online Brand Community," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 209-215.
• Ganesh Prasad Neupane, 2017, "Heuristics as an Aid to Inter-organizational Value Creation," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 238-244.
• Siti Hasnah Hassan & T. Ramayah Thurasamy & Wai Yee Lo, 2017, "E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 354-362.
• Gengeswari Krishnapillai & Kwok See Ying, 2017, "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 475-483.
• Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017, "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 484-491.
• Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017, "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 492-498.
• Bidyut Jyoti Gogoi, 2017, "Effect of Store Design on Perceived Crowding and Impulse Buying Behavior," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 180-186.
• Liga Surydana, 2017, "Service Quality, Customer Value and Patient Satisfaction on Public Hospital in Bandung District, Indonesia," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 187-192.
• Dinmukhamed Kelesbayev & Kuatbek Kalykulov & Yermek Yertayev & Altynay Turlybekova & Akhmet Kamalov, 2017, "Expressions Creating Confusion among Elements of Promotion Mix: Sales Promotion," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 193-196.
• Amer Al Shishany & Radwan Kharabsheh & Waed Elnsour & Jackson Adams, 2017, "The Future of Group Decision Support System Supported Meetings: Perceiving the Value and the Need for Competitive Strategies," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 263-271.
• Hatice Aydýn & Cemal Zehir, 2017, "What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 272-283.
• Katarina Gubiniova & Gabriela Pajtinková Bartáková, 2017, "Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 300-307.
• Mohammad Zulfeequar Alam, 2017, "Exploring Shopper Insights of Social Media Use in Saudi Arabia," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 326-333.
• Gholamreza Barshan & Alireza Elahi & Najaf Aghaei, 2017, "Impact of Service Quality on Satisfaction, Loyalty and Intention to Revisit of Sport Customers: The Case Study of Swimming Pools in Alborz Province," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 334-339.
• Samer M. Al-Mohammad, 2017, "The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior," International Review of Management and Marketing, Econjournals, volume 7, issue 3, pages 1-16.
• Safura M. Kallier, 2017, "The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior," International Review of Management and Marketing, Econjournals, volume 7, issue 3, pages 126-133.
• Carla Hapsari & Jol Stoffers & Agus Gunawan, 2017, "The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International," International Review of Management and Marketing, Econjournals, volume 7, issue 3, pages 238-245.
• Feliks Anggia & Ubud Salim & Sunaryo Sunaryo & Solimun Solimun, 2017, "Moderation of Personal Relations on Sustainable Competitive Advantages, Customer Relationship Management, and Marketing Performance: Study on small scale business of Leather Products Marketers in East Java," International Review of Management and Marketing, Econjournals, volume 7, issue 4, pages 74-82.