Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2018

• Radina Momchilova, 2018, "The Professionalism of Bank Staff as a Key Factor in Customer Migration in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 3, pages 25-36, December.
• Selvet Niyazieva, 2018, "Methods and Metrics for Measuring Happiness," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 3, pages 59-70, December.
• Nuryakin & PA Retno Widowati & Fatmawati Indah, 2018, "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business, Paradigm, volume 65, issue 4, pages 443-457, December, DOI: 10.2478/saeb-2018-0026.
• Kazlauskienė Asta, 2018, "Industry Specifics and Consumers’ Reactions to Business Crises," Acta Universitatis Sapientiae, Economics and Business, Paradigm, volume 32, issue 1, pages 5-20, December, DOI: 10.1515/eb-2018-0001.
• Hornyák Andrea, 2018, "Components of Financial Literacy of Young People," Acta Universitatis Sapientiae, Economics and Business, Paradigm, volume 6, issue 1, pages 5-19, DOI: 10.1515/auseb-2018-0001.
• Brzozowicz Magdalena, 2018, "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Paradigm, volume 5, issue 52, pages 260-269, January, DOI: 10.1515/ceej-2018-0024.
• Pásková Martina & Hruška Jan & Zelenka Josef, 2018, "YouTube as an Airlines Marketing Tool," Czech Journal of Tourism, Paradigm, volume 7, issue 1, pages 45-69, June, DOI: 10.1515/cjot-2018-0003.
• Doucek Jan & Zelenka Josef, 2018, "New Trends in Geoproducts Development: Železné Hory National Geopark Case Study," Czech Journal of Tourism, Paradigm, volume 7, issue 2, pages 179-195, December, DOI: 10.1515/cjot-2018-0010.
• Kicova Eva & Kral Pavol & Janoskova Katarína, 2018, "Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry," Economics and Culture, Paradigm, volume 15, issue 1, pages 5-14, June, DOI: 10.2478/jec-2018-0001.
• Nadanyiova Margareta & Kliestikova Jana & Kolencik Juraj, 2018, "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value," Economics and Culture, Paradigm, volume 15, issue 1, pages 96-104, June, DOI: 10.2478/jec-2018-0011.
• Gluhović Nikola, 2018, "Factors Influencing the Selection of Retail Chains with Large Purchasing in Bosnia and Herzegovina," Economic Themes, Paradigm, volume 56, issue 1, pages 35-56, April, DOI: 10.2478/ethemes-2018-0003.
• Zimonjić Velida, 2018, "Examination of Satisfaction Level of Bank Service Customers Using Servqual Model," Economic Themes, Paradigm, volume 56, issue 4, pages 475-486, December, DOI: 10.2478/ethemes-2018-0027.
• Ene Andreea Bianca, 2018, "Distance Education in Romanian Higher Education," HOLISTICA – Journal of Business and Public Administration, Paradigm, volume 9, issue 1, pages 65-70, May, DOI: 10.1515/hjbpa-2018-0005.
• Grigorescu Adriana, 2018, "Public Services between the Citizen’s Need and the Possibilities of the Administration," HOLISTICA – Journal of Business and Public Administration, Paradigm, volume 9, issue 2, pages 23-34, August, DOI: 10.2478/hjbpa-2018-0010.
• Garczarek-Bąk Urszula, 2018, "Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 54, issue 1, pages 36-49, March, DOI: 10.2478/ijme-2018-0004.
• Korneta Piotr, 2018, "Net promoter score, growth, and profitability of transportation companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 54, issue 2, pages 136-148, June, DOI: 10.2478/ijme-2018-0013.
• Stępień Beata, 2018, "Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception," Journal of Management and Business Administration. Central Europe, Paradigm, volume 26, issue 1, pages 79-99, March, DOI: 10.7206/jmba.ce.2450-7814.220.
• Bartosik-Purgat Małgorzata, 2018, "International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process," Journal of Management and Business Administration. Central Europe, Paradigm, volume 26, issue 2, pages 16-33, June, DOI: 10.7206/jmba.ce.2450-7814.226.
• Kowalczuk Jessica, 2018, "The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany," Journal of Management and Business Administration. Central Europe, Paradigm, volume 26, issue 3, pages 14-29, September, DOI: 10.7206/jmba.ce.2450-7814.233.
• Baran Radosław, 2018, "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Paradigm, volume 26, issue 3, pages 2-13, September, DOI: 10.7206/jmba.ce.2450-7814.232.
• Kolomiiets Olga & Krzyżanowska Magdalena & Mazurek Grzegorz, 2018, "Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry," Journal of Management and Business Administration. Central Europe, Paradigm, volume 26, issue 3, pages 30-48, September, DOI: 10.7206/jmba.ce.2450-7814.234.
• Soni Sanjay & Govender Krishna, 2018, "The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions," Journal of Management and Business Administration. Central Europe, Paradigm, volume 26, issue 3, pages 71-87, September, DOI: 10.7206/jmba.ce.2450-7814.236.
• Kakitek Agata, 2018, "Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports," Journal of Management and Business Administration. Central Europe, Paradigm, volume 26, issue 4, pages 11-31, December, DOI: 10.7206/jmba.ce.2450-7814.240.
• Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018, "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Paradigm, volume 10, issue 1, pages 63-82, March, DOI: 10.2478/joim-2018-0003.
• Stępień Beata & Lima Ana Pinto & Hinner Michael, 2018, "Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector," Journal of Intercultural Management, Paradigm, volume 10, issue 2, pages 139-158, June, DOI: 10.2478/joim-2018-0012.
• Poissonnier Hugues, 2018, "Emotional Skills: an Essential Axis of Pedagogical Innovation in the Training of Buyers/Managers of External Resources," Journal of Intercultural Management, Paradigm, volume 10, issue 3, pages 25-46, September, DOI: 10.2478/joim-2018-0015.
• Chui Margaret S. M., 2018, "To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival," Nang Yan Business Journal, Paradigm, volume 6, issue 1, pages 21-46, June, DOI: 10.2478/nybj-2018-0002.
• Purevdorj Tuul & Silva Susana Costa e, 2018, "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 63, issue 1, pages 73-89, April, DOI: 10.2478/subboec-2018-0005.
• e Silva Susana Costa & Monteiro Adriana & Duarte Paulo, 2018, "Insights on Consumer Online Purchase Decisions of Women’s Footwear," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 63, issue 2, pages 49-66, August, DOI: 10.2478/subboec-2018-0008.
• Pelau Corina & Chinie Alexandra Catalina, 2018, "Clusters of Tourism Consumers in Romania," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Paradigm, volume 28, issue 1, pages 17-34, March, DOI: 10.2478/sues-2018-0002.
• Patrick Lloyd-Smith & Ewa Zawojska & Wiktor L. Adamowicz, 2018, "Moving beyond the contingent valuation versus choice experiment debate – Presentation effects in stated preference," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2018-14.
• Magdalena Brzozowicz, 2018, "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2018-23.
• Dominique M Hanssens, 2018, "Long-Term Impact of Marketing:A Compendium," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10704, ISBN: ARRAY(0x56007718), March.
• Michael Kamins, 2018, "Marketing Manipulation:A Consumer's Survival Manual," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10839, ISBN: ARRAY(0x572106b8), March.
• Wijnand Jongen, 2018, "The End of Online Shopping:The Future of New Retail in an Always Connected World," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11106, ISBN: ARRAY(0x5531e6e8), March.
• Dominique M. Hanssens, 2018, "Market Response, Competitive Behavior, and Time-Series Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 2018, "Modeling Asymmetric Competition," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Keiko Powers & Dominique M. Hanssens & Yih-Ing Hser & M. Douglas Anglin, 2018, "Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018, "The Persistence of Marketing Effects on Sales," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018, "Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens, 2018, "The Category-Demand Effects of Price Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Dominique M. Hanssens & S. Siddarth, 2018, "The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Jorge Silva-Risso & Shuba Srinivasan & Dominique M. Hanssens, 2018, "New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Jan-Benedict E. M. Steenkamp & Vincent R. Nijs & Dominique M. Hanssens & Marnik G. Dekimpe, 2018, "Competitive Reactions to Advertising and Promotion Attacks," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Dominique M. Hanssens, 2018, "Performance Regimes and Marketing Policy Shifts," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Julian Villanueva & Shijin Yoo & Dominique M. Hanssens, 2018, "The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Shuba Srinivasan & Dominique M. Hanssens, 2018, "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Amit Joshi & Dominique M. Hanssens, 2018, "The Direct and Indirect Effects of Advertising Spending on Firm Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2018, "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Dominique M. Hanssens & Fang Wang & Xiao-Ping Zhang, 2018, "Performance Growth and Opportunistic Marketing Spending," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Michael Kamins, 2018, "The Impact of the Marketing Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "System I Processing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Cognitive Biases and System II Processing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Social Biases," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Memory Biases," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "The Problem of Inertia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Price and Its Influence Upon Choice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Deceptive Products: Consumer Confusion, Secondary Meaning and Dilution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Marketing Manipulation by the Drug Companies is Enough to Make You Sick!," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Selling Tactics That Have the Potential to Deceive," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Deceptive Advertising and Promotional Techniques," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Political Advertising and Deception," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Manipulative Marketing Research from Questionnaire Design to Results," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Winning Strategies for Online Purchases (eBay, Priceline and StubHub)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Wrapping It All Up," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Marketing Manipulation A Consumer’s Survival Manual".
• Wijnand Jongen, 2018, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "The onlification of society," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Onlife retail in the smart economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Consumers in the sharing economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Sustainable shopping in the circular economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Winner takes all in the platform economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Power to the onlife consumer," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Orientation: the N=1 effect," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Selection: new paradigm of choice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "How to pay: no-click buying in the blockchain," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Delivery: the last mile dilemma," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Customer care: customer service becomes customer intimacy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "New business models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Work and study in onlife retail," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "The rise of the network society," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Petra Leonora Cvitanović, 2018, "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1806, Nov.
• Merima Èinjareviæ Emir Agiæ Almir Peštek, 2018, "When Consumers are in Doubt, You Better Watch Out! The Moderating Role of consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 21, issue SCI, pages 1-14, December.
• Tulin URAL & Cilem Eda HALLUMOÐLU, 2018, "Tüketim Deðerlerinin Gösteriþçi Tüketim Eðilimi ve Satýn Alma Niyeti Üzerindeki Etkileri: Hatay Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 6, issue 4, pages 48-60.
• Igari, Ryosuke & Hoshino, Takahiro, 2018, "A Bayesian data combination approach for repeated durations under unobserved missing indicators: Application to interpurchase-timing in marketing," Computational Statistics & Data Analysis, Elsevier, volume 126, issue C, pages 150-166, DOI: 10.1016/j.csda.2018.04.001.
• Printezis, Iryna & Grebitus, Carola, 2018, "Marketing Channels for Local Food," Ecological Economics, Elsevier, volume 152, issue C, pages 161-171, DOI: 10.1016/j.ecolecon.2018.05.021.
• Brown, Alexander L. & Viriyavipart, Ajalavat & Wang, Xiaoyuan, 2018, "Search deterrence in experimental consumer goods markets," European Economic Review, Elsevier, volume 104, issue C, pages 167-184, DOI: 10.1016/j.euroecorev.2018.03.001.
• Javorcik, Beata & Sawada, Naotaka, 2018, "The ISO 9000 certification: Little pain, big gain?," European Economic Review, Elsevier, volume 105, issue C, pages 103-114, DOI: 10.1016/j.euroecorev.2018.03.005.
• Richter, Laura-Lucia & Pollitt, Michael G., 2018, "Which smart electricity service contracts will consumers accept? The demand for compensation in a platform market," Energy Economics, Elsevier, volume 72, issue C, pages 436-450, DOI: 10.1016/j.eneco.2018.04.004.
• González-Maestre, Miguel & Granero, Lluís M., 2018, "Competition with targeted product design: Price, variety, and welfare," International Journal of Industrial Organization, Elsevier, volume 59, issue C, pages 406-428, DOI: 10.1016/j.ijindorg.2018.02.009.
• Rey-Moreno, Manuel & Felício, José Augusto & Medina-Molina, Cayetano & Rufín, Ramón, 2018, "Facilitator and inhibitor factors: Adopting e-government in a dual model," Journal of Business Research, Elsevier, volume 88, issue C, pages 542-549, DOI: 10.1016/j.jbusres.2017.11.015.
• Engström, Per & Forsell, Eskil, 2018, "Demand effects of consumers’ stated and revealed preferences," Journal of Economic Behavior & Organization, Elsevier, volume 150, issue C, pages 43-61, DOI: 10.1016/j.jebo.2018.04.009.
• Li, Shengwu & Yu, Ning Neil, 2018, "Context-dependent choice as explained by foraging theory," Journal of Economic Theory, Elsevier, volume 175, issue C, pages 159-177, DOI: 10.1016/j.jet.2018.01.014.
• Xiong, Xiling & Guo, Siyuan & Gu, Li & Huang, Rong & Zhou, Xinyue, 2018, "Reciprocity anxiety: Individual differences in feeling discomfort in reciprocity situations," Journal of Economic Psychology, Elsevier, volume 67, issue C, pages 149-161, DOI: 10.1016/j.joep.2018.05.007.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018, "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, volume 45, issue C, pages 256-262, DOI: 10.1016/j.jretconser.2018.09.011.
• Esmark Jones, Carol L. & Barney, Christian & Farmer, Adam, 2018, "Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In," Journal of Retailing, Elsevier, volume 94, issue 2, pages 186-202, DOI: 10.1016/j.jretai.2018.01.001.
• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018, "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, volume 94, issue 3, pages 328-342, DOI: 10.1016/j.jretai.2018.04.004.
• Lozancic Tomislav, 2018, "Društvene mreže i ekonomija zahvalnosti," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, volume 6, issue 1, pages 91-105.
• V. A. Bondarenko & E. V. Pisareva, 2018, "Justifying Companies’ Marketing Models for a Winning Business Strategy," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Contemporary Issues in Business and Financial Management in Eastern Europe", DOI: 10.1108/S1569-375920180000100006.
• Aida Galiano & Vicente Rodríguez & Manuela Saco, 2018, "Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle," European Journal of Management and Business Economics, Emerald Group Publishing Limited, volume 27, issue 3, pages 266-284, March, DOI: 10.1108/EJMBE-01-2018-0005.
• Nguyen Dong Phong & Nguyen Huu Khoi & Angelina Nhat-Hanh Le, 2018, "Factors affecting mobile shopping: a Vietnamese perspective," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 25, issue 2, pages 186-205, September, DOI: 10.1108/JABES-05-2018-0012.
• Sweldens, S., 2018, "Puppets on a String," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2018-073-MKT, May.
• Liberali, G., 2018, "Learning with a purpose: the balancing acts of machine learning and individuals in the digital society," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2018-074-MKT, May.
• Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018, "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 3-13.
• Vaclav Kupec, 2018, "Risk Audit of Marketing Communication," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 125-132.
• Rizal Edy Halim, 2018, "The Economic Impact of Relationship Bonding Tactics: A Research Agenda," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 65-81.
• Tatiana Skryl & Marina Gregoric & Valentina Dugi, 2018, "Culinary Trends in the Republic of Croatia as Part of Gastro Tourism Development," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 465-475.
• M.N. Pevzner & P.A.Petryakov & I.A. Donina & N.A. Shaydorova, 2018, "Internet Marketing as a Diversity Management Tool in Education," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 496-505.
• Lucie Kanovska & Eva Tomaskova, 2018, "The Impact of Service Offering on Business Performance in Electrical Engineering Companies," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 92-108.
• Natalia V. Koshel, 2018, "More than Supervision: Identifying Opportunistic Bank Behavior through Marketing Tools," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 144-157.
• Pokul V.O. & Voronina L.A. & Malkova E.M., 2018, "Content Generation in Social Media Based on Consumer Behavior," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 923-935.
• Valeria Arina Mircea & Dana SISEA, 2018, "Methods and Communication Techniques in Online Environments and Target Audience," Working papers, Ecological University of Bucharest, Department of Economics, number 05, Apr.
• Regina Rovelia KAMBEY & Fulgentius Danardana MURWANI & Heri PRATIKTO, 2018, "Determinants of Export Performance of Indonesian Coconut Companies," Expert Journal of Business and Management, Sprint Investify, volume 6, issue 1, pages 49-60.
• Kwaku AHENKORA & Fosu ADARKWA, 2018, "Local Consumers’ Purchase Intention toward Ghanaian Chocolate Brand," Expert Journal of Business and Management, Sprint Investify, volume 6, issue 2, pages 101-109.
• Bogdan AVRAM, 2018, "The Route Development Strategies of Romanian Airports: A Key Challenge in Modern Aviation," Expert Journal of Business and Management, Sprint Investify, volume 6, issue 2, pages 110-126.
• Ibrahim DANJUMA & Faiza Abubakar BAWURO & Mary Augustine VASSUMU & Sharif Ahmed HABIBU, 2018, "The Service Quality Scale Debate: A Tri-Instrument Perspective for Higher Education Institutions," Expert Journal of Business and Management, Sprint Investify, volume 6, issue 2, pages 127-133.
• Yesita Windi WUISAN & Fulgentius Danardana MURWANI & SUHARTO S.M., 2018, "Export Competitiveness of Minahasa Cultural House Production in North Sulawesi," Expert Journal of Marketing, Sprint Investify, volume 6, issue 1, pages 1-6.
• Mihaela ȘTIR, 2018, "Product Quality Evaluation in Physical Stores versus Online Stores," Expert Journal of Marketing, Sprint Investify, volume 6, issue 1, pages 7-13.
• Abdullah Mohammed ALHIDARI & Omar H. Alkadhi, 2018, "Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 106-114.
• Kurnia ASNI & NASIR & Mukhlis YUNUS & NURDASILA, 2018, "Service Quality of Internet Banking from an Indonesian Perspective," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 45-51.
• HERYANTO & Evo RAMADHONI, 2018, "Marketing Strategy for Rahn Products and Transactions at an Indonesian Bank," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 52-64.
• Nikolaos TZIORAS, 2018, "The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 65-73.
• Nikolaos TZIORAS, 2018, "The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 74-80.
• Brian BARNARD, 2018, "Benefit as a Medium for Value Creation and Innovation," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 81-94.
• RADIMAN & Ade GUNAWAN & Sri Fitri WAHYUNI & JUFRIZEN, 2018, "The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 95-105.
• Sergio Rivaroli & Martin K. Hingley & Roberta Spadoni, 2018, "The motivation behind drinking craft beer in Italian brew pubs: a case study," Economia agro-alimentare, FrancoAngeli Editore, volume 20, issue 3, pages 425-443.
• Fabio Iraldo, 2018, "Green Marketing: How can a Product?s Environmental Footprint be effectively communicated to consumers? A case study with Carlsberg beer," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, volume 0, issue 2, pages 167-186.
• Jasrial, 2018, "Earnings Management, Effective Tax Rate (Etr) And Book-Tax Gap (Btg)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number afr155, Mar.
• Siti Haslina Md Harizan, 2018, "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr513, Sep.
• Vita Briliana, 2018, "The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr521, Dec.
• Nanik Hariyana, 2018, "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr174, Feb.
• Evi Thelia Sari, 2018, "Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr180, Feb.
• Firend Al. R., 2018, "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr187, Sep.
• Muhartini Salim, 2018, "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr189, Sep.
• Divya Keerthika, 2018, "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr190, Sep.
• Jackaria Nazneen Carrim, 2018, "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr196, Dec.
• Dr. K. M. Ashifa, 2018, "Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr200, Dec.
• Mirela Mihić & Ivan-Damir Anić & Ivana Kursan Milaković, 2018, "Time Spent Shopping And Consumer Clothing Purchasing Behaviour," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 69, issue 2, pages 89-105.
• Nikša Alfirević & Jurica Pavičić & Ljiljana Najev Čačija, 2018, "Internal Marketing Orientation Model For Evaluation And Improvement Of School Board Activities In The Republic Of Croatia: Initial Empirical Verification," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 69, issue 5, pages 475-511.
• KILNER, Andrew, 2018, "Excessive offer of services & production/import of goods," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 1, pages 08-10, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018, "Digital Marketers and the Challenge of Optimizing Omni channel CX," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 1, pages 11-17, March.
• PURCAREA, Theodor, 2018, "Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 1, pages 22-44, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018, "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 2, pages 07-15, June.
• PURCAREA, Theodor, 2018, "CMOs’ strategic empowerment by effectively managing customer feedback," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 2, pages 17-25, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018, "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 3, pages 08-13, September.
• PURCAREA, Theodor, 2018, "New Challenges for CMOs while Embarking on the Growth Journey," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 3, pages 16-25, September.
• PURCAREA, Ioan Matei, 2018, "Digital marketers are going beyond the traditional DX metrics," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 4, pages 11-18, December.
• PURCAREA, Theodor, 2018, "An increase of marketers’ focus on insight and action, adequately approaching the marketing stack," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 4, pages 23-32, December.
• Vicky KATSONI & Panagiota DIONYSOPOULOU, 2018, "Visual Communication And Icts For The Application Of Value Co-Creation Strategies In Hotels' Websites In Athens, Greece," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 1, pages 77-89, June.
• Manuel CUADRADO-GARCIA & Nela FILIMON & Juan D. MONTORO-PONS, 2018, "Picturing Spanish Filmgoers: Motives, Barriers And Film Theatres," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 45-60, July.
• Lucian TANASĂ & Ioan-Sebastian BRUMĂ & Sebastian DOBOŞ, 2018, "An Assessment Of The Development Potential Of Short Food Supply Chains In The Iaşi County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 15, issue 1, pages 125-141.
• Mary Beth McCabe & Richard Weaver, 2018, "Marketing Effectiveness Of Educational Services On Websites," Business Education and Accreditation, The Institute for Business and Finance Research, volume 10, issue 1, pages 49-58.
• Rana Sabra, 2018, "Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School," Business Education and Accreditation, The Institute for Business and Finance Research, volume 10, issue 1, pages 73-88.
• Hsiang-Ming Lee & Tsai Chen & Ya-Hui Hsu & Yu-Chi Wu, 2018, "Effect Of Complementary Product Fit And Brand Awareness On Brand Attitude After M&As: Word Of Mouth As A Moderator," Global Journal of Business Research, The Institute for Business and Finance Research, volume 12, issue 1, pages 51-67.
• Mary Beth McCabe & Richard Weaver, 2018, "Social Media Marketing Strategies For Educational Programs," Global Journal of Business Research, The Institute for Business and Finance Research, volume 12, issue 2, pages 53-62.
• Isabel Morteo, 2018, "Influencers As Enhancers Of The Value Cocreation Experience," Global Journal of Business Research, The Institute for Business and Finance Research, volume 12, issue 2, pages 91-100.
• Lorena Mariano Gutierrez & Hector Hugo Perez Villarreal & Judith Cavazos Arroyo & Maria del Rocío Gpe. Morales Salgado, 2018, "An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografico De Tipo Values And Lifestyle (Vals)," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 1, pages 67-75.
• Emperatriz Londono Aldana & Maria Eugenia Navas Rios, 2018, "Ara Stores Impact On Retail Markets: Evidence From Cartagena, Colombia Tiendas Ara Impacto En El Mercado Del Retail: Caso Cartagena De Indias, Colombia," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 7, pages 1-13.
• Elizabeth Adriana Santamaria Mendoza & Elias Eduardo Gutierrez Alva, 2018, "Marketing To Incentivize Sales Of A Small Trading Company In Almoloya De Juarez Mexico Marketing Para Incentivar Las Ventas De Una Pequena Empresa Comercializadora En Almoloya De Juarez, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 7, pages 53-65.
• Omar Ernesto Teran Varela & Enrique Espinosa Ayala & Ofelia Marquez Molina & Pedro Abel Hernandez Garcia & Edgar Isaac, Ruiz Gonzalez & Mariana Vergara Burgos & Mara Patricia Lara Sanchez, 2018, "Inbound Marketing As A Competitive Strategy For Retail Trade Of Msmes In The Municipality Of Juchitepec, State Of Mexico Inbound Marketing Como Estrategia Competitiva Para El Comercio Detallista De Las Mipymes En El Municipio De Juchitepec, Estado De," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 7, pages 87-97.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Mara Patricia Sauceda Prado, 2018, "Altruistic And Participative Profiles Of Mexican Millennials In Difficult Times Altruista Y Participativo: Perfil Del Millennial Mexicano En Tiempos Dificiles," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 2, pages 1-12.
• Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena & Yazmin Hernandez Chavez & Gerardo Hernandez Chavez, 2018, "Causality Between Strategic Administration And Customer`S Service In The Garment Industry In Puebla, Mexico La Causalidad Entre La Administracion Estrategica Y El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 2, pages 25-39.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Norma Angelica Santiesteban Lopez, 2018, "The Innovation And Its Influence On Customer Service In The Garment Industry Of Puebla, Mexico La Innovacion Y Su Influencia En El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 11, issue 4, pages 21-37.
• Beriz Civic, 2018, "Development Level of Brand Management at Banks in Bosnia and Herzegovina," International Business Research, Canadian Center of Science and Education, volume 11, issue 1, pages 66-73, January.
• Amado, Alexandra & Cortez, Paulo & Rita, Paulo & Moro, Sérgio, 2018, "Research Trends On Big Data In Marketing: A Text Mining And Topic Modeling Based Literature Analysis," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 24, issue 1, pages 1-7.
• Lafuente-Ruiz-de-Sabando, Amaia & Zorrilla, Pilar & Forcada, Javier, 2018, "A Review Of Higher Education Image And Reputation Literature: Knowledge Gaps And A Research Agenda," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 24, issue 1, pages 8-16.
• Nicolas Alarcón, Carolina & Urrutia Sepúlveda, Angélica & Valenzuela-Fernández, Leslier & Gil-Lafuente, Jaime, 2018, "Systematic Mapping On Social Media And Its Relation To Business," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 24, issue 2, pages 104-113.
• Viginia Câmpeanu, 2018, "Fabulous Growth Of Wine Imports In China. Eu - The Main Supplier," Euroinfo, Institute for World Economy, Romanian Academy, volume 2, issue 5, pages 51-58, May.
• Laddawan Lekmat & Christopher Selvarajah & Chandana Hewege, 2018, "Relationship between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Thai SMEs: The Mediating Role of Marketing Capabilities," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 17, issue 3, pages 213-237, December.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, volume 37, issue 3, pages 356-381, May, DOI: 10.1287/mksc.2018.1089.
• Judith A. Chevalier & Yaniv Dover & Dina MayzlinDina Mayzlin, 2018, "Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond," Marketing Science, INFORMS, volume 37, issue 5, pages 688-709, September, DOI: 10.1287/mksc.2018.1090.
• Catalina Martínez & Sarah Parlane, 2018, "On the firms’ decision to hire academic scientists," Working Papers, Instituto de Políticas y Bienes Públicos (IPP), CSIC, number 1801, Feb.
• Gokhan Egilmez (ed.), 2018, "Agricultural Value Chain," Books, IntechOpen, number 4892, ISBN: ARRAY(0xa20b2cc8), January-J, DOI: 10.5772/65199.
• Sonyel Oflazoglu Dora (ed.), 2018, "Marketing," Books, IntechOpen, number 5108, ISBN: ARRAY(0xa1981d90), January-J, DOI: 10.5772/intechopen.71388.
• Razvan Udroiu & Paul Bere (ed.), 2018, "Product Lifecycle Management - Terminology and Applications," Books, IntechOpen, number 5365, ISBN: ARRAY(0xa1010d08), January-J, DOI: 10.5772/intechopen.75972.
• Essl, Andrea & von Bieberstein, Frauke & Kosfeld, Michael & Kröll, Markus, 2018, "Sales Performance and Social Preferences," IZA Discussion Papers, IZA Network @ LISER, number 11505, Apr.
• Yakup AKGUL & Ayse AKYOL, 2018, "An Evaluation Of Cause-Related Marketing And A Scale Development Application," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 1-24, January, DOI: 10.15637/jlecon.240.
• Mustafa PORTAKALCI & Esra AYDIN KILIC, 2018, "The Role Of Consumer'S Educational Status In Purshasing Decisions: In The Context Of Food And Cosmetic Advertising," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 43-58, January, DOI: 10.15637/jlecon.245.
• Esra AYDIN KILIC & Mustafa PORTAKALCI, 2018, "The Impact Of Consumer Innovativeness As A Competative Instrument On Buying Habits," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 95-108, January, DOI: 10.15637/jlecon.244.
• Nihan TOMRIS KUCUN & Can YAMAN & Sezen GUNGÃ-R & Sertac EROÄLU, 2018, "Biometric Analysis Of Stress Levels Of Digital Natives And Digital Immigrants Within Online Shopping Processes," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 4, pages 177-190, October, DOI: 10.15637/jlecon.268.
• Can YAMAN & Nihan TOMRIS KUCUN & Sezen GUNGÃ-R & Sertac EROÄLU, 2018, "The Contextual Effect And Measurement Of Attention To Advertisements Via Eye Tracking Method," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 4, pages 221-232, October, DOI: 10.15637/jlecon.271.
• Sugito & Arlina Nurbaity Lubis & Endang Sulistya Rini & Yeni Absah, 2018, "Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)," Junior Scientific Researcher, SC Research Publishing SRL, volume 4, issue 2, pages 67-79, November.
• Darren Filson & James H. Havlicek, 2018, "The performance of global film franchises: installment effects and extension decisions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 42, issue 3, pages 447-467, August, DOI: 10.1007/s10824-018-9316-6.
• Prashant Das & Patrick Smith & Paul Gallimore, 2018, "Pricing Extreme Attributes in Commercial Real Estate: the Case of Hotel Transactions," The Journal of Real Estate Finance and Economics, Springer, volume 57, issue 2, pages 264-296, August, DOI: 10.1007/s11146-017-9621-4.
• Zouhaïer M’Chirgui & Wadid Lamine & Sarfraz Mian & Alain Fayolle, 2018, "University technology commercialization through new venture projects: an assessment of the French regional incubator program," The Journal of Technology Transfer, Springer, volume 43, issue 5, pages 1142-1160, October, DOI: 10.1007/s10961-016-9535-y.
• Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018, "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 1, pages 1-42, March, DOI: 10.1007/s11129-017-9188-7.
• Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018, "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 2, pages 111-174, June, DOI: 10.1007/s11129-017-9192-y.
• Yuxin Chen & Ozge Turut, 2018, "Entry deterrence/accommodation with imperfect strategic thinking capability," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 2, pages 175-207, June, DOI: 10.1007/s11129-017-9195-8.