Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2024

• Dewi Hermawati & Pristiyono Pristiyono & Anita Sri Rejeki Hutagaol, 2024, "D & Dimsum Marketing Analysis of Purchasing Decisions and Word of Mouth," Social Sciences Insights Journal, MID Publisher International, volume 2, issue 1, pages 14-25.
• Alexandra N. Timokhovich, 2024, "Peculiarities of consumer behavior in the segment of the restaurant business (using the example of Moscow establishments)," Economic Consultant, Scientific and Educational Initiative LLC, issue 2, pages 74-87, June, DOI: 10.46224/ecoc.2024.2.6.
• Elena BOSTANICA & Ingrid-Georgeta APOSTOL & Mihai PRELIPCEAN & Elena GOGA & Mihai Cristian ORZAN, 2024, "Hedonic and Utilitarian Motivations of Social AR Filters Usage," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1004-1013, August.
• Diana E. DRAGHICI & Mihaela CONSTANTINESCU, 2024, "Understanding Consumer Behaviour in the Digital Era: A Literature Review," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1014-1024, August.
• Catalina Elena FRA?ILA & Georgiana GRIGORE & Mihai Ioan RO?CA, 2024, "Green Deal Era: Exploring Environmental Attitudes and Ecological Behaviour," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1025-1039, August.
• Elena GOGA & Mihai Cristian ORZAN & Camelia GOGA & Claudia Cristina (BIZON) STAN & Danut TRIFU, 2024, "The Application and Efficiency of Neuromarketing Tools in Marketing Research: A Comprehensive Review and Future Research Agenda," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1040-1049, August.
• Alina-Andrea MIRON & Florin-Tudor IONESCU & Anca Ioana BLAGA & Oana MOGO?, 2024, "Navigating Online Success: Assessing the Impact of Google and Meta Ads on a Family-Owned Pharmacy Chain in Romania," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1050-1061, August.
• Ana TODOROVA & Svilena RUSKOVA, 2024, "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1076-1085, August.
• Katica RADOSAVLJEVIC & Simona Roxana PATARLAGEANU & Branko MIHAILOVIC & Mirela MITRAŠEVIC, 2024, "Marketing Channels as a Factor of Sustainable Agribusiness," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 39-48, August.
• Dinh Van HOANG & Le Van TUNG & Nguyen Thanh TUNG, 2024, "Factors Influencing Customers' Green Purchase Intention: The Role of Perceived Environmental Responsibility and Health Consciousness," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 59-70, August.
• Lumini?a NICOLESCU & Alexandra BARBU, 2024, "Mega Events and Their Impact on Country Image: A Comprehensive Bibliometric Analysis," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 822-835, August.
• Maxim CETULEAN & Marta STOIAN, 2024, "The Evolution of Business Communication in the Digital Age," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 836-848, August.
• Octavia ALBU & Iulia CIUREA & Ruxandra DU?A & Francesco BELLINI, 2024, "Emerging Trends and Impacts: A Bibliographic Analysis of Generative AI in Marketing," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 972-984, August.
• ?tefan-Ionu? ANGHEL & Florin Alexandru STAN, 2024, "Social Media and Online Shopping: Exploring Interactions and Implications in the Digital Environment," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 985-993, August.
• Ingrid Georgeta APOSTOL & Mihai PRELIPCEAN & Elena BOSTANICA & Maria-Cristiana MUNTHIU, 2024, "A Data-Driven Approach: Assessing the Relevance of AI Algorithms in Tailoring Personalised Content for Social Media Users," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 994-1003, August.
• Leila MOHAMMED EL HADJ & Djalel Eddine YAHIAOUI & Abir SAYAH, 2024, "Proposal of a Customer Satisfaction Index Model (Part of the Antecedents) Adopted to the Algerian Context," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 1, pages 41-60, February.
• Andrei DUMITRESCU, 2024, "Assessment of Adequacy of Product Appearance Attributes to the Design Objective," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 3, pages 427-438, October.
• Radojko LUKIC, 2024, "Comparative Analysis of Trade Performance between the European Union and Serbia using AHP-DNMA Method," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 3, pages 453-469, October.
• Ion-Dănut LIXANDRU & Daniel Nicolae MÄ‚IȚĂ & Darko SHULESKI, 2024, "Conative Dimension of Attitude: An Investigation on Student Influencing Stimuli in Decision-Making Processes," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 9, issue 3, pages 556-571, October.
• Luca Congiu & Enrico Botta & Mariangela Zoli, 2024, "Biases and Nudges in the Circular Economy: A Review," CEIS Research Paper, Tor Vergata University, CEIS, number 583, Oct, revised 03 Oct 2024.
• Katariina Juusola & Abdelmounaim Lahrech, 2024, "Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid," Australian Journal of Management, Australian School of Business, volume 49, issue 2, pages 249-271, May, DOI: 10.1177/03128962221135496.
• Qing Yao & Yixuan Han & Defeng Yang, 2024, "Should online reviews include pictures? The impact of fit between product type and online review presentation format," Australian Journal of Management, Australian School of Business, volume 49, issue 3, pages 509-527, August, DOI: 10.1177/03128962221142407.
• Coloma à lvarez Santamaría & Consuelo Riaño Gil & Agustín V. Ruiz Vega, 2024, "The Power of Social Commerce: Understanding the Role of Social Word-of-Mouth Behaviors and Flow Experience on Social Media Users’ Purchase Intention," SAGE Open, , volume 14, issue 3, pages 21582440241, September, DOI: 10.1177/21582440241278452.
• López-Rodríguez, Campo Elías & Rodríguez-Calderón, Luisa Fernanda, 2024, "Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 33, issue 3, pages 1-20.
• Setiawan, Andi & Sukresna, I Made, 2024, "Exploring Marketing Maneuverability's Role in Linking Entrepreneurial Orientation and Marketing Performance," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 33, issue 3, pages 1-23.
• Catalán, Sara & Marchan, Julia, 2024, "Fostering customer engagement behaviour with gamified loyalty programmes: a study from the “value get, value give†perspective," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 33, issue 3, pages 1-20.
• ELI COHEN & Tomer Levy, 2024, "Improving Sales and Profitability for Small Businesses: A study of ?boutique wineries?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 14816402, Oct.
• Nosakhare Friday Uwaifo & Toluwa Ohidua, 2024, "Circular Economy: An Exploration Of Its Concept, Schools Of Thought, Drivers And Strategies," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 16, issue 2 (July), pages 417-427.
• Neviana Krasteva & Aleksey Potebnia, 2024, "Coping With Information Overload As Consumers And As Marketers," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 23, issue 1, pages 153-177, June.
• Beyza GÜLTEKİN & Kadir YAĞIZ & Leyla ŞENTÜRK-ÖZER, 2024, "Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic," Sosyoekonomi Journal, Sosyoekonomi Society, issue 32(60).
• Elizaveta Fainshtein & Valentina Chkoniya & Mariantonietta Fiore & Elena Serova, 2024, "An innovation potential and organizational performance: an integrative role of company’s dynamic capabilities," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), volume 12, issue 1, pages 1-24, December, DOI: 10.1186/s40100-024-00334-6.
• Khadija Shams & Alexander Kadow, 2024, "Determinants of consumer satisfaction with green e-marketing of international fast foods chains using service quality dimensions and happiness approach: a case study from urban Pakistan," Asia-Pacific Journal of Regional Science, Springer, volume 8, issue 3, pages 833-857, September, DOI: 10.1007/s41685-024-00349-3.
• Magdalena Stefańska & Iwona Olejnik, 2024, "Retailers’ social impact perspective–discrepancies between theory and practice," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 51, issue 3, pages 355-368, September, DOI: 10.1007/s40622-024-00394-z.
• Myounggu Lee & Hye-jin Kim, 2024, "Exploring determinants of digital music success in South Korea," Electronic Commerce Research, Springer, volume 24, issue 3, pages 1659-1680, September, DOI: 10.1007/s10660-022-09573-5.
• Adrian Waltenrath, 2024, "Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-24, December, DOI: 10.1007/s12525-023-00679-8.
• Yufeng Zou & Yicheng Zhang & Xianghua Lu, 2024, "The effects of similarity in supplier referral programs on peer-to-peer platforms: From the coopetition perspective," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-19, December, DOI: 10.1007/s12525-024-00689-0.
• Abdullah A. M. AlSokkar & Effie L.-C. Law & Dmaithan A. AlMajali & Jassim A. Al-Gasawneh & Mohammad Alshinwan, 2024, "An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-17, December, DOI: 10.1007/s12525-024-00694-3.
• Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024, "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-30, December, DOI: 10.1007/s12525-024-00697-0.
• Chong Guan & Ding Ding & Jing Ren & Jiancang Guo, 2024, "Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-16, December, DOI: 10.1007/s12525-024-00722-2.
• Jiaqi Wang & Peng Zou & Bo Yu, 2024, "How online exposure to nature affects customer engagement: Evidence from Sina Weibo," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-17, December, DOI: 10.1007/s12525-024-00728-w.
• Gloria Berenguer-Contri & Irene Gil-Saura & María-Eugenia Ruiz-Molina & Roberto Gil & Israel Juma-Michilena, 2024, "How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, volume 51, issue 1, pages 189-209, March, DOI: 10.1007/s40812-023-00287-9.
• Behrooz Shahmoradi & Nejla Ould Daoud Ellili, 2024, "Bibliometric review of research on economic complexity: current trends, developments, and future research directions," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, volume 51, issue 4, pages 859-891, December, DOI: 10.1007/s40812-024-00298-0.
• Belén Bande & Takuma Kimura & Pilar Fernández-Ferrín & Sandra Castro-González & Abhishek Goel, 2024, "Are self-sacrificing employees liked by their supervisor?," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 14, issue 1, pages 257-284, March, DOI: 10.1007/s40821-023-00243-6.
• Harald Hruschka, 2024, "Endogeneity of marketing variables in multicategory choice models," Journal of Business Economics, Springer, volume 94, issue 4, pages 639-657, May, DOI: 10.1007/s11573-023-01179-z.
• Hashem Aghazadeh & Hossein Maleki, 2024, "Stages of Buyer–Supplier Relationship Evolution Concerning the Future of Relationships: A Systematic Review," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 15, issue 2, pages 5679-5708, June, DOI: 10.1007/s13132-023-01180-5.
• Shrutika Mishra & A R Tripathi & R S Singh & Priyanshu Mishra, 2024, "Comparative Analysis of Digital Business Models," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 15, issue 2, pages 6666-6705, June, DOI: 10.1007/s13132-023-01192-1.
• João M. Lopes & Sofia Gomes & Ivo Rodrigues, 2024, "Playing the gamification and co-creation game: a bibliometric literature review," Management Review Quarterly, Springer, volume 74, issue 1, pages 353-376, February, DOI: 10.1007/s11301-022-00302-8.
• Josef Welzmueller & Sascha L. Schmidt, 2024, "Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda," Management Review Quarterly, Springer, volume 74, issue 1, pages 439-485, February, DOI: 10.1007/s11301-022-00307-3.
• K. Pooja & Pallavi Upadhyaya, 2024, "What makes an online review credible? A systematic review of the literature and future research directions," Management Review Quarterly, Springer, volume 74, issue 2, pages 627-659, June, DOI: 10.1007/s11301-022-00312-6.
• K. Uttam & T. Rahul, 2024, "Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda," Management Review Quarterly, Springer, volume 74, issue 4, pages 2183-2213, December, DOI: 10.1007/s11301-023-00356-2.
• Andreea-Angela Șeulean, 2024, "Approaching Certain Fundraising Methods and a Revised Theory of Planned Behavior in an Experimental Framework," Springer Proceedings in Business and Economics, Springer, chapter 0, in: Adina Letiția Negrușa & Monica Maria Coroş, "Sustainable Approaches and Business Challenges in Times of Crisis", DOI: 10.1007/978-3-031-48288-5_14.
• Constantinos Halkiopoulos & Giorgos Igoumenakis & Alexandra Theodoropoulou, 2024, "Evaluation of Hotel Services Utilizing Digital Marketing Strategies in Less Developed Countries Within the Hospitality Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_18.
• Fernando Toro Sánchez, 2024, "Analysis of Facial Expression in Videos Promoting Tourist Destinations," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_19.
• Ioanna Giannoukou & Ioannis Papanikolaou & Constantinos Halkiopoulos, 2024, "Hotel Business Strategic Marketing Development in the Digital Era," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_21.
• Smiljana Pivčević & Ljiljana Najev Čačija & Ante Budimir Bekan, 2024, "Linking Destination Attributes and Overall Satisfaction in a Cultural UNESCO World Heritage Site Destination," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_22.
• Giorgos Igoumenakis & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2024, "Tourism and Developing Countries. Conditions and Prospects for Tourism Development," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_43.
• Spyridon Mamalis & Irene Kamenidou & Glykeria Fourkioti, 2024, "Winery Features Considered Significant for Visiting Choice," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_52.
• Irene Kamenidou & Aikaterini Stavrianea & Spyridon Mamalis, 2024, "Male Cohort Differences Based on Religious Memorable Tourism Experiences," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_59.
• Nikolaos Papamitsakis & Maria Argyropoulou & Evi Chatzopoulou, 2024, "Tell Me Where You Are From and I Will Tell You How Much You Get: The Role of Internal Marketing in the Tourism Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54342-5_16.
• Andrei Ungureanu, 2024, "A Micro Economic Analysis of the Romanian Online Advertising Market—Toward More Fair Value Sharing?," Springer Proceedings in Business and Economics, Springer, in: Maria Mavri & Patricia Ikouta Mazza & Anastasios Karasavvoglou & Persefoni Polychronidou, "Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries", DOI: 10.1007/978-3-031-58437-4_9.
• Udo Wagner & Karl Akbari, 2024, "Refining the freeloading and no purchase behavior in pay as you wish pricing," Review of Managerial Science, Springer, volume 18, issue 6, pages 1769-1799, June, DOI: 10.1007/s11846-023-00678-1.
• Sanjoy Kumar Roy & Amena Khatun, 2024, "Influencing factors for ready-to-cook food purchase intentions: a two-stage approach," SN Business & Economics, Springer, volume 4, issue 1, pages 1-31, January, DOI: 10.1007/s43546-023-00611-4.
• Kristian Barnes & Katia Vione & Yasuhiro Kotera, 2024, "Effective leadership practice among senior leaders working from home and in the hybrid workplace across COVID-19," SN Business & Economics, Springer, volume 4, issue 5, pages 1-23, May, DOI: 10.1007/s43546-024-00651-4.
• Chun-Chien Lin & Qassem Nourine, 2024, "Entrepreneurial Dynamics: Investigating the Success Factors in Start-Ups and Franchises in Egypt," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 4, pages 1-4.
• Victor Manuel Molina-Morejón & Gonzalo Maldonado-Guzmán & Raumundo Juárez-del Toro, 2024, "The Effects of Brand orientation on Mexican SMEs Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 5, pages 1-12.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024, "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 6, pages 1-10.
• Margarita Išoraitė & Irena Alperytė, 2024, "Sustainable communication as a marketing element," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 3, pages 211-226, March, DOI: 10.9770/jesi.2024.11.3(14).
• Alena Srbová & Eva Jaderná, 2024, "Sustainable products and their perception by Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 4, pages 120-134, June, DOI: 10.9770/jesi.2024.11.4(8).
• Małgorzata Łęgowik-Małolepsza & Jaroslav Kollmann & Jaroslav Kollmann & Daniel Chamrada & Daniel Chamrada, 2024, "Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 4, pages 135-153, June, DOI: 10.9770/jesi.2024.11.4(9).
• Kristína Korená & Petra Pártlová & David Vyšín & Vít Kluger & Michal Ruschak, 2024, "Impacts of economic crises on e-commerce in Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 4, pages 188-204, June, DOI: 10.9770/jesi.2024.11.4(12).
• Michal Varmus & Pavol Boško & Roman Adámik & Ivan Greguška, 2024, "Sports management in the context of sustainability," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 1, pages 240-252, September, DOI: 10.9770/jesi.2024.12.1(17).
• Michal Konečný & Kateřina Kutová & Radim Dušek & Daniel Chamrada & Daniel Chamrada, 2024, "Online reputation of travel agencies: an empirical study on the Czech market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 2, pages 275-294, December, DOI: 10.9770/r5543285992.
• Irena Baláková & Michal Pšurný & Jana Stávková & Veronika Švecová, 2024, "Changes toward sustainability in consumer purchasing behaviour of everyday products," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 2, pages 364-377, December, DOI: 10.9770/s6343526349.
• Lukas Dargel & Christine Thomas-Agnan, 2024, "The link between multiplicative competitive interaction models and compositional data regression with a total," Journal of Applied Statistics, Taylor & Francis Journals, volume 51, issue 14, pages 2929-2960, October, DOI: 10.1080/02664763.2024.2329923.
• Bronnenberg, B.J.J.A.M. & Klein, Tobias & Xu, Yan, 2024, "Consumer time budgets and grocery shopping behavior," Other publications TiSEM, Tilburg University, School of Economics and Management, number 7728854d-d0f0-468a-84bb-9.
• Olga A. Kusraeva, 2024, "Nation brand: A systems approach to the creation and management," Journal of New Economy, Ural State University of Economics, volume 25, issue 2, pages 27-44, July, DOI: 10.29141/2658-5081-2024-25-2-2.
• Lyudmila V. Klimenko & Daria D. Krivosheeva-Medyantseva, 2024, "Winemaking in Southern Russia: Barriers to development and positioning strategies," Upravlenets, Ural State University of Economics, volume 15, issue 1, pages 97-111, March, DOI: 10.29141/2218-5003-2024-15-1-7.
• Natalia N. Kalkova, 2024, "Gender impact on consumer perception of packaging colour based on neuromarketing algorithms," Upravlenets, Ural State University of Economics, volume 15, issue 2, pages 108-123, May, DOI: 10.29141/2218-5003-2024-15-2-8.
• Vladimir V. Syropyatov & Igor A. Arenkov, 2024, "Impact of customer service on brand value and efficiency of a company’s marketing funnel," Upravlenets, Ural State University of Economics, volume 15, issue 2, pages 96-107, May, DOI: 10.29141/2218-5003-2024-15-2-7.
• Viktoriya V. Fokina & Aleksandr M. Pakhalov, 2024, "Online shopping behaviour of the elderly: The role of individual characteristics, perceived benefits and risks," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 20-37, July, DOI: 10.29141/2218-5003-2024-15-3-2.
• Oksana U. Yuldasheva & Irina O. Trushnikova & Veronika G. Shubaeva, 2024, "Shopping value and mall attributes: Generational and gender differences among Russian customers," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 3-19, July, DOI: 10.29141/2218-5003-2024-15-3-1.
• S. Cavusoglu1 & K. Dag2, 2024, "Brand experience and consumer inspiration: The mediating role of openness to experience," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 38-56, July, DOI: 10.29141/2218-5003-2024-15-3-3.
• Olga B. Yarosh & Zinaida A. Zhavoronkova, 2024, "Customer perception of souvenir clothing ethnic ornaments: Results of using neuromarketing technologies and artificial intelligence," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 57-70, July, DOI: 10.29141/2218-5003-2024-15-3-4.
• Larisa M. Kapustina & Natalya B. Izakova & Anastasya S. Mikolenko, 2024, "Marketing research and brand management in the margarine market," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 71-84, July, DOI: 10.29141/2218-5003-2024-15-3-5.
• Svetlana S. Aleksanova & Marina Yu. Sheresheva & Lilia A. Valitova & Konstantin N. Aleksanov & Junzhi Deng, 2024, "Factors in consumer choice of Russian retail chains’ private labels: The role of green attributes," Upravlenets, Ural State University of Economics, volume 15, issue 3, pages 85-98, July, DOI: 10.29141/2218-5003-2024-15-3-6.
• Mir Kanan Mansurzada & Bahman Huseynli, 2024, "Determinants of consumer buying decisions: Evidence from Azerbaijani coffee shop market," Upravlenets, Ural State University of Economics, volume 15, issue 4, pages 81-91, September, DOI: 10.29141/2218-5003-2024-15-4-7.
• Aliya A. Gataullina & Alina F. Garyaeva & Alina A. Zyabbarova, 2024, "A methodology for assessing and managing university awareness in the digital environment: A case of Russia’s federal districts," Upravlenets, Ural State University of Economics, volume 15, issue 6, pages 30-47, December, DOI: 10.29141/2218-5003-2024-15-6-3.
• Acar Kara T & Orman F, 2024, "Research trends in digital marketing and data-driven marketing: A bibliometric analysis," Upravlenets, Ural State University of Economics, volume 15, issue 6, pages 48-59, December, DOI: 10.29141/2218-5003-2024-15-6-4.
• Todd Pugatch & Nicholas Wilson, 2024, "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," Journal of Human Resources, University of Wisconsin Press, volume 59, issue 5, pages 1637-1682.
• Boyana Boyanova, 2024, "Brand Management In The Agricultural Sector," Conference of the Department of Agricultural Economics, at the University of Economics - Varna, Publishing house "Science and Economics" Varna, issue 1, pages 273-280.
• Vladimir Zhechev, 2024, "A dive into the marketing trends of 2024: insights to unlocking potential," Business & Management Compass, University of Economics Varna, issue 1, pages 54-65.
• Kristian Nikolov & Ivo Kostov, 2024, "Opportunities of the MLS Systems for Developing the Real Estate Business (Based on the Example of California Regional Multiple Listing Service)," Stroitelno predpriemachestvo i nedvizhima sobstvenost = Construction Entrepreneurship and Real Property, University of Economics Varna, issue 2, pages 64-79.
• Mikšík Ondřej, 2024, "Czech Consumers and Online Regional Food Shopping: After Pandemic Changes in Shopping Habits," Acta Academica Karviniensia, Sciendo, volume 24, issue 1, pages 53-63, DOI: 10.25142/aak.2024.005.
• Gundová Petra & Volovská Viktória, 2024, "The Influence of Sustainable Fashion on Consumer Behavior of People under 45," Acta Academica Karviniensia, Sciendo, volume 24, issue 2, pages 16-27, DOI: 10.25142/aak.2024.008.
• Lukianenko Anastasiia, 2024, "Examining Changes in Brand Preferences During Crisis: The Case of Ukraine," Acta Academica Karviniensia, Sciendo, volume 24, issue 2, pages 28-41, DOI: 10.25142/aak.2024.009.
• Hinčica Vít & Řezanková Hana & Macias Klaudia & Schulzová Marie, 2024, "Perception of Natural Cosmetics Among Central European Consumers," Central European Economic Journal, Sciendo, volume 11, issue 58, pages 233-251, DOI: 10.2478/ceej-2024-0016.
• Reicher Regina Zsuzsánna & Pecze Krisztina & Kádár Beáta, 2024, "Methodological Issues in the Study of Place Marketing in Small Villages," Economics and Culture, Sciendo, volume 21, issue 1, pages 177-184, DOI: 10.2478/jec-2024-0013.
• Leonaviciute Agne & Seinauskiene Beata & Mascinskiene Jurate & Jeseviciute-Ufartiene Laima, 2024, "Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment," Economics and Culture, Sciendo, volume 21, issue 2, pages 150-161, DOI: 10.2478/jec-2024-0025.
• Kulikov Daniil & Kuzmina-Merlino Irina & Bodet Guillaume, 2024, "Digital Tools in Strategic Global Sports Brand Management," Economics and Culture, Sciendo, volume 21, issue 2, pages 225-237, DOI: 10.2478/jec-2024-0029.
• Ateljević Andrijana Mrkaić & Mitrović Goran & Božičković Siniša & Stanimirović Vladimir & Subotić Slobodan, 2024, "An Innovative Approach to Measuring the Tourism Competitiveness of Bosnia and Herzegovina Using the Integrated (Dwyer & Kim) Model," Economics, Sciendo, volume 12, issue 3, pages 189-205, DOI: 10.2478/eoik-2024-0029.
• Indriastuti Herning & Hidayati Tetra & Asnawati & Martiyanti Dwi & Ayu Astried Rusty Febri & Putit Lennora, 2024, "How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment," Economics, Sciendo, volume 12, issue 3, pages 279-291, DOI: 10.2478/eoik-2024-0047.
• Kanimozhi G. & Sengottuvel C., 2024, "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, volume 12, issue 3, pages 75-94, DOI: 10.2478/eoik-2024-0021.
• Stanković Jelena A. & Đukić Suzana, 2024, "Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration," Economic Themes, Sciendo, volume 62, issue 4, pages 503-520, DOI: 10.2478/ethemes-2024-0027.
• Ikášová Tereza & Klepek Martin, 2024, "The impact of website performance on business sales," Financial Internet Quarterly (formerly e-Finanse), Sciendo, volume 20, issue 1, pages 81-91, March, DOI: 10.2478/fiqf-2024-0007.
• Widyastuti Widyastuti, 2024, "Value Co-Creation In E-Commerce Platforms: The Role Of Personality Traits And Trust," Folia Oeconomica Stetinensia, Sciendo, volume 24, issue 2, pages 371-388, DOI: 10.2478/foli-2024-0030.
• NWANKWO Cosmas Anayochukwu & KANYANGALE MacDonald Isaac, 2024, "Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria," Foundations of Management, Sciendo, volume 16, issue 1, pages 259-272, DOI: 10.2478/fman-2024-0016.
• ZELMA Emil, 2024, "Overview of Attempts to Measure The Gig Economy with Considering The Role of Data in Making Managerial Decisions," Foundations of Management, Sciendo, volume 16, issue 1, pages 359-378, DOI: 10.2478/fman-2024-0022.
• Kita Pavol & Maciejewski Grzegorz & Žambochová Marta & Križan František, 2024, "Geomarketing as an important element of a food retailer’s business model: A managerial view," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 60, issue 1, pages 46-58, March, DOI: 10.2478/ijme-2024-0005.
• Witek-Hajduk Marzanna K. & Grudecka Anna, 2024, "Do entrepreneurial and digital orientations impact e-marketing adoption? The COVID-19 pandemic context," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 60, issue 3, pages 211-226, DOI: 10.2478/ijme-2024-0016.
• Mustafa Paksoy H. & Durmaz Yakup & Dilek Özbezek B. & Çopuroğlu Filiz, 2024, "The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye," Journal of Economics and Management, Sciendo, volume 46, issue 1, pages 111-142, January, DOI: 10.22367/jem.2024.46.05.
• Świerczyńska-Kaczor Urszula, 2024, "Empirical insights into traditional and AI-enhanced interactive narratives based on children’s fables," Journal of Economics and Management, Sciendo, volume 46, issue 1, pages 25-54, January, DOI: 10.22367/jem.2024.46.02.
• Hermanto Hermanto & Astuti Widji & Sugito Pudjo & Triatmanto Boge, 2024, "Can green attitude complement the influence of green marketing on green purchase intention for fast food products?," Journal of Economics and Management, Sciendo, volume 46, issue 1, pages 584-612, DOI: 10.22367/jem.2024.46.20.
• Boussad Nait Ibrahim & Meriem Nouala, 2024, "Boosting Financial Service Quality: The Power of Innovation Strategy in Algerian Context," Journal of Intercultural Management, Sciendo, volume 16, issue 2, pages 5-38, DOI: 10.2478/joim-2024-0005.
• Udom Aniediabasi James, 2024, "Service Quality and Customer Patronage of Telecommunication Products in Akwa Ibom State, Nigeria," Journal of Social and Economic Statistics, Sciendo, volume 13, issue 1, pages 29-52, DOI: 10.2478/jses-2024-0003.
• Strzębicki Dariusz, 2024, "The Role of ‘About Us’ Pages in Online Food Stores," Marketing of Scientific and Research Organizations, Sciendo, volume 51, issue 1, pages 53-68, March, DOI: 10.2478/minib-2024-0003.
• Jarosławska-Sobór Sylwia, 2024, "Gender Equality Plan for Building Employer Branding of a Research Institution," Marketing of Scientific and Research Organizations, Sciendo, volume 51, issue 1, pages 69-86, March, DOI: 10.2478/minib-2024-0004.
• Biercewicz Konrad & Włodarczyk Katarzyna & Wiścicka-Fernando Małgorzata, 2024, "Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 105-128, DOI: 10.2478/minib-2024-0012.
• Redler Joern & Morschheuser Petra, 2024, "Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 26-45, DOI: 10.2478/minib-2024-0008.
• Walaszczyk Ludmiła, 2024, "Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 88-104, DOI: 10.2478/minib-2024-0011.
• Michalak Szymon & Bartkowiak Paweł & Stachowiak-Krzyżan Magda, 2024, "Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 53, issue 3, pages 1-24, DOI: 10.2478/minib-2024-0013.
• Pacut Mirosław, 2024, "Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR)," Marketing of Scientific and Research Organizations, Sciendo, volume 53, issue 3, pages 80-97, DOI: 10.2478/minib-2024-0017.
• Widelska Urszula, 2024, "Factors Determining Promotional and Image-Building Activities of Vocational Schools," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 110-132, DOI: 10.2478/minib-2024-0024.
• Pluta-Olearnik Mirosława & Hasiak Alisa, 2024, "The Use of Video Marketing in the Communication Strategy of Business Universities," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 49-64, DOI: 10.2478/minib-2024-0021.
• Sojkin Bogdan & Bartkowiak Paweł & Michalak Szymon, 2024, "The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 65-91, DOI: 10.2478/minib-2024-0022.
• Ankiel Magdalena & Kuczyńska Anna, 2024, "Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 91-109, DOI: 10.2478/minib-2024-0023.
• Zaviša Žilvinas, 2024, "The Role of Reusable Packaging Implementation Toward More Sustainable Supply Chain," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 46, issue 2, pages 190-201, DOI: 10.15544/mts.2024.20.
• Peša Anita & Valčić Marko & Smokrović Ana Maria & Laura Izabela, 2024, "Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views," Naše gospodarstvo/Our economy, Sciendo, volume 70, issue 1, pages 61-70, March, DOI: 10.2478/ngoe-2024-0006.
• Pelech Pavel & Dědková Jaroslava, 2024, "An Examination of Generational Differences in the Sharing Economy: Understanding the Motivations of Idle Asset Owners and Their Impact on Peer-to-Peer Platform Management," Organizacija, Sciendo, volume 57, issue 4, pages 319-332, DOI: 10.2478/orga-2024-0023.
• Telilani Ghozlan & Boutedja Djamel, 2024, "The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 69, issue 1, pages 37-53, DOI: 10.2478/subboec-2024-0003.
• Ștefan Maria-Cristina & Ionescu Luiza & Andreiana Violeta-Andreea, 2024, "Romanian Tourism Branding Model," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 1, pages 73-86, DOI: 10.2478/vjes-2024-0006.
• Purcărea Ioan-Matei, 2024, "Digital Marketing and E-Commerce in AI Era," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 2, pages 43-58, DOI: 10.2478/vjes-2024-0014.
• Kandzija Vinko & Marcu Laura & Cucui Gabriel, 2024, "Event Promotion of Tourist Destinations using Local Ethnical Particularities," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 2, pages 67-80, DOI: 10.2478/vjes-2024-0016.
• Mazurkiewicz-Pizło Anna, 2024, "Peculiarities of Polish Wine Consumers: Implications for Wine Business Management," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, volume 378, issue 1, pages 93-116, March, DOI: 10.30858/zer-179607.
• Mazurkiewicz-Pizło Anna, 2024, "Peculiarities of Polish Wine Consumers: Implications for Wine Business Management," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, volume 378, issue 1, pages 93-116, DOI: 10.30858/zer/179607.
• Rajh Sunčana Piri & Rajh Edo & Horvat Sandra, 2024, "Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach," Zagreb International Review of Economics and Business, Sciendo, volume 27, issue 1, pages 231-252, DOI: 10.2478/zireb-2024-0011.
• Richard T. Carson & W. Michael Hanemann & Dohyeong Kim & Hanna Shin & Dale Whittington, 2024, "The Attitude–Behavior Dichotomy In The Time Of Covid-19: An Exploration Using Generalized Structural Equation Modeling," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., volume 69, issue 04, pages 1571-1599, June, DOI: 10.1142/S0217590824450073.
• Nadav Goldschmidt, 2024, "Customer Xperience Leadership:A Blueprint to Maximize Performance," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13077, ISBN: ARRAY(0x6ce5d948).
• David I Gilliland, 2024, "The Control of Business Relationships:How Social Control Theory Explains Interactions Among Organizations," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13639, ISBN: ARRAY(0x6cf29b10).
• Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), 2024, "Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13673, ISBN: ARRAY(0x6c9086b8).
• Chezy Ofir (ed.), 2024, "New Directions in Behavioral Pricing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13814, ISBN: ARRAY(0x6d04ea88).
• Donald R Lehmann & Scott Sanderude, 2024, "Marketing Driven Revenue Growth:A Guide to Organic Growth," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13940, ISBN: ARRAY(0x6c738f20).
• Chezy Ofir & Nadav Goldschmidt, 2024, "Introduction: The 4D Xperience Model," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "What is Customer Xperience?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Why Invest in Customer Xperience?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "What Do Customers Want?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Customer-First Vision & Strategy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "A Customer-Obsessed Culture," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Service-Oriented Organizational Structure and Processes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "The Digital Service Transformation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Service Managerial Leadership," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "A Customer-Focused Human Resources (HR)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Autonomous Xperience: Technology Serving People," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Human Xperience: People Serving People," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Xperience Measurement Program," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "Intelligent Customer Analytics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Chezy Ofir & Nadav Goldschmidt, 2024, "The Future of Customer Xperience Leadership," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Customer Xperience Leadership A Blueprint to Maximize Performance".
• Thanh Dinh Su & Luc Phan Tan & Thu-Hang Le & Angelina Nhat Hanh Le, 2024, "Strategic Management under the Context of Environmental Uncertainty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Tien Minh Dinh & Le Oanh, Vu Lan & Mai Dong Tran, 2024, "Marketing and Advertising: Shifting from Conventional to Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Quoc Phan Tan & Bang Nguyen-Viet, 2024, "Cultural Intelligence and Job Performance of Employees in FDI Enterprises: The Mediating Role of Work Engagement," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Mai Duc Nghia, 2024, "Determinants and Measurement of Financial Information Quality — An Empirical Review," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Minh T. H. Le & Nhi P. P. Nguyen, 2024, "The Impact of Extrinsic Motivation on Prosumption: Digital Service Brands," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Vo Thi Ngọc Thuy & Linh Ho Thi My & Thi Hong Minh Truong & Thanh-Binh Phung, 2024, "Tourism Destination Management Model in the Transitional Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Dong Phong Nguyen & Huong Ho Xuan & Truong Thi Hoang Oanh & Vo Kim Nhan & Angelina Nhat Hanh Le, 2024, "Immersive Technologies: A Critical Success Factor for Modern Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Phan Dinh Manh & Le Tran Thi Huynh, 2024, "The Impact of Leaders’ Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Thi Thuy Hang Le & Luu Duc Toan Huynh, 2024, "Market Orientation of Public Organizations in a Transitional Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Quang Hai Nguyen, 2024, "The Role of Social Investment in Information, Communication, Science, and Technology on the Productivity Growth of Enterprises in Vietnam," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Thuy Chung Phan & Dao Quynh Dam Nguyen & Lam Van Le & Kurniawan Saefullah, 2024, "Factors Affecting Retail Investors’ Intentions to Use Financial Robo-Advisors in the Middle of COVID-19 in Vietnam," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Hoai Trong Nguyen & Ba-Linh Tran, 2024, "New Managerialism in Vietnamese Higher Education: Internationalization from Vietnamese University Leaders’ Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Thuy Chung Phan & Thai Thi Van Anh & Hien Thu Phan & Lam Van Le & Trang Minh Thai Phung, 2024, "Digital Literacy, Financial Literacy, and Financial Management Behavior: Empirical Evidence from Vietnam," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le, "Emerging and Evolving Business and Management Issues in Vietnam Research and Practice".
• Priya Raghubir, 2024, "Valuing New Currencies: A Framework for Future Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Manoj Thomas & Arnaud Monnier, 2024, "Affective Price Evaluations: How Pain, Pleasure, and Metacognitive Feeling Influence Price Evaluations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Lisa E. Bolton & Haipeng (Allan) Chen, 2024, "Behavioral Pricing and Price Fairness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Kent B. Monroe, 2024, "Communicating Price Changes and Price Differences," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Lucas Stich & Martin Spann, 2024, "Buyer Behavior in Pay-What-You-Want Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Ajay T. Abraham & Rebecca W. Hamilton, 2024, "How Does Partitioning Prices Influence Consumer Responses?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Aner Sela, 2024, "Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Chezy Ofir, "New Directions in Behavioral Pricing".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Anticipating Demand and Forecasting Sales," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Generating Growth Ideas," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Anticipating and Influencing Response to Innovations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Brand-Driven Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Customer-Based Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Evaluating and Selecting Growth Options," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Implementing Growth Ideas and Defending Against Competitors," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024, "Summary," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing Driven Revenue Growth A Guide to Organic Growth".
• Mitrašević, Lidija & Tešić, Dejan & Radovanović, Lazar & Lalić, Srđan, 2024, "The role of accounting in measuring the effects of digital marketing in social enterprises," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 339758, DOI: 10.6084/m9.figshare.31434853.
• Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024, "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 285116.
• Snir. Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng Allan, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 285120.
• Zweigle, Tanja & Ehrenfried, Fabienne, 2024, "Die Welt der New-Adult-Buchreihen: Erfolgsfaktoren eines wachsenden Büchergenres bei jungen Zielgruppen," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (April 2024).
• Moura, Francisco Tigre & Hattula, Cansu, 2024, "Sustainable consumption and hedonic event experiences: A conceptual framework and future research agenda," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 2 (Juni 2024).
• Jansen, Thomas & Moura, Francisco Tigre, 2024, "WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 3 (Juni 2024).
• Nußbaum, Chiara & Potthoff, Jennifer, 2024, "Influencer - Macht, Marketing und Manipulation: Eine verhaltensethische Analyse der Akteure im Social Media," IW-Reports, Institut der deutschen Wirtschaft (IW) / German Economic Institute, number 43/2024.
• Nesterenko, Galyna, 2024, "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine," wifin Working Paper Series, RheinMain University of Applied Sciences, Wiesbaden Institute of Finance and Insurance (wifin), number 17/2024.
• Ruža Iva Jurišic & Krešimir Dabo & Matilda Kolic Stanic, 2024, "The Myth of Influencers: Does Generation Z really Trust Them?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 378-400.
• Mario Fraculj & Sara Brkanic & Diana Plantic Tadic, 2024, "The Integrated Marketing Communication in Croatian Companies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 401-414.
• Željka Marcinko Trkulja & Dinko Primorac & Ivana Martincevic, 2024, "Consumer Engagement with Sports Clubs on Social Media: Impact of Demographic Factors and Loyalty," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 478-496.
• Abdulaziz Sezer & Abdulvahap Baydas, 2024, "Marketing Ethics and Customer Loyalty: The Serial Mediating Role of Relationship Quality and the Moderating Role of Voluntary Simplicity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 5, pages 548-585.
• Niyazi Gümüs & Senay Duyar, 2024, "Examination of the Impact of Trust in Influencers and Perceived Content Quality on Brand Awareness, Consumer Interaction, and Purchase Intent: The Case of Türkiye," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 5, pages 596-611.

2023

• Marián Čvirik, 2023, "Perceived Price and Quality of Food of European Union Countries of Origin by Slovaks: The Influence of Ethnocentric Tendencies," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 1, pages 97-114, DOI: 10.18267/j.cebr.314.
• Tarunija Chandra & Vibhuti Tripathi, 2023, "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 1, pages 133-163, DOI: 10.18267/j.cebr.316.