Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2024

• Fatima CHAREF & Mariam MACHRAFI, 2024, "Nouvelles tendances de l'e-commerce post COVID-19 : analyse des facteurs déterminants du comportement d'achat en ligne," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 10, pages 259-282.
• Victor TAGOU KUETI & Benjamine Joly ANOUAZI NGUIMKENG & Pierre Armand DONGMO FEULEFACK & HAOUA PITTI, 2024, "Informations diffusées dans les réseaux sociaux et décision d’achat du consommateur : une application dans le contexte camerounais," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 10, pages 347-361.
• Fatima Ezzahra KHANFAR, 2024, "Vers un marketing territorial relationnel," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 10, pages 726-736.
• Latifa AYOUBI, 2024, "The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 11, pages 425-439.
• El Mahdi JUIHER & Hmad OUADDI & Omar BENCHAREF, 2024, "La comparaison entre le contenu généré par les influenceurs virtuels et celui créé par des influenceurs physiques dans le cadre du marketing de contenu," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 12, pages 321-335.
• Siham BOUTAHRA & Saif Allah ALLOUANI, 2024, "Repenser l’Enseignement Supérieur : l’Université Entrepreneuriale au Cœur d’une Stratégie Marketing Intégrée," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 12, pages 789-802.
• Hind MOUSSAID & Achraf KHAROUAA, 2024, "Study of the purchase intention of organic infant food products: survey of Moroccan parents," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 2, pages 122-135.
• Yassine MATOUG & Ilham BOURIQUI, 2024, "L’image de marque au service de l’attraction des investissements de la diaspora marocaine," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 2, pages 455-475.
• Merieme BENGRICH & Sara ALOUANE, 2024, "Analyse théorique de l’effet de la gestion des réclamations sur la fidélité des clients : proposition d’un modèle conceptuel," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 2, pages 66-85.
• Samir LABIAD & Saida MARSO, 2024, "Understanding consumer behaviour and preferences for organic food products in developing markets: A theoretical framework," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 3, pages 224-241.
• Chama JARIDE & Yassin ALLAMMARI & Ahmed TAQI & El Hassania RAHOU, 2024, "Evaluation de l’impact de la gestion de la relation client sur la fidélisation de la clientèle : Cas du secteur bancaire marocain," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 164-182.
• Najlae BENMILOUD & Khadija NATEK & Youssef KHATORI & Taoufik ZINAOUI, 2024, "Social media and consumer impulse buying: A Systematic Review of Literature," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 22-45.
• Hiba BAKACH & Yasmine MOHCINE & Fouad ELAFI & Smail OUIDDAD, 2024, "Understanding Influencer Marketing in the Gaming Industry: The role of social influence and engagement," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 294-308.
• Pascaline Flore MONTHE YONDE & Henri WAMBA, 2024, "E-banking et Fidélisation de la clientèle en contexte de développement du mobile money au Cameroun," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 435-452.
• Meriem MELGHAGH & Lhoucine OUAHI, 2024, "A Content marketing and its impact on consumer purchasing intention: presentation of the results of the quantitative study based on structural equation modeling," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 453-473.
• Ibtihal AGOULMAM & Abdellatif CHAKOR, 2024, "L’apport de la digitalisation des procédures marketing dans l’industrie pharmaceutique : Approche théorique," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 490-504.
• Sanaa STAILI & Noureddine ABDELLATIF & Salah DRIOUCH & Youness BOUDOHAY, 2024, "Territorial marketing and tourist attractiveness: Case of Souss Massa region," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 526-546.
• N goran Arnaud BEGBIN & Soumahoro Jean GUEU & Konan Abel YAO, 2024, "E-réputation et décision d’achat en ligne des produits vivriers en Côte d’Ivoire : le rôle modérateur de la sensibilité à la mention d’origine," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 5, pages 648-664.
• Safiatou KEBE & Moshé Léopold TENDENG, 2024, "Analyse de la capacité d’innovation marketing des PME transformatrices de céréales fruits et légumes : conceptualisation et mesure," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 6, pages 291-307.
• Hafsa LEMSIEH & Ibtissam ABARAR, 2024, "Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 6, pages 432-449.
• Ali OUHAKI & Ghizlane SAAD & Cheklekbire MALAININE, 2024, "Determining factors and perceived quality of public service," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 7, pages 366-384.
• Rania EL MODNI, 2024, "Crowdfunding in professional soccer clubs in Morocco: A perspective on fan motivation," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 8, pages 1-21.
• Ghita HIDARE & Morad SBITI, 2024, "Mobile Banking and Customer Experience: A theoretical investigation," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 8, pages 485-500.
• Nayla NAINIA & Yasmina EL FETHOUNI, 2024, "Tourism engineering for a Moroccan sports destination in Casablanca: The case of Raja Club Athletic as a brand label," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 9, pages 341-361.
• Abderrahmane MOUSSTAIN & Ezzohra BELKADI, 2024, "Determinants of resident’s satisfaction towards a city brand in the Moroccan context: a proposed model," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 9, pages 399-421.
• Saleh DRIYASSE & Younes TAGHOUTI & Noureddine ABDELBAKI, 2024, "Setting up a Territorialized Food System (TFS) in Morocco: Comparative study of Territorialized Food Systems in France, Spain and Turkey," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 9, pages 531-543.
• Mustapha CHABIH & Abdeslam BOUDHAR & Hicham ECHATTABI, 2024, "L’émergence et le développement du marketing territorial : un outil au service de la gouvernance territoriale," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 5, issue 9, pages 60-91.
• Irena Bogoevska-Gavrilova & Anita Ciunova-Shuleska, 2024, "Decoding Source Credibility: How It Influences Trust In Informative Brand-Related Content And Customer Purchase Intentions," Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 002, Dec.
• Snezana Ristevska-Jovanovska & Ivona Serafimovska & Irena Bogoevska-Gavrilova, 2024, "The Impact Of Attitudes Toward Green Advertising On Brand Image And Consumer Purchase Intentions," Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 003, Dec.
• Snezana Ristevska-Jovanovska & Ezeni Brzovska & Irena Bogoevska-Gavrilova, 2024, "Experience Economy In Cultural Institutions: Arousal To Customer Loyalty," Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 004, Dec.
• Todor Tocev & Marina Trpeska, 2024, "Research Trends And Developments In Management Accounting: A Bibliometric Analysis," Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 007, Dec.
• Sasho Nefovski & Tatjana Petkovska Mirchevska & Ezeni Brzovska, 2024, "Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following The Prisma Statement," Proceedings of the International Conference "Economic and Business Trends Shaping the Future", Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 001, Dec.
• Timo Mueller-Tribbensee & Klaus M. Miller & Bernd Skiera, 2024, "Paying for Privacy: Pay-or-Tracking Walls," Papers, arXiv.org, number 2403.03610, Mar.
• Doron Sayag & Avichai Snir & Daniel Levy, 2024, "Small Price Changes, Sales Volume, and Menu Cost," Papers, arXiv.org, number 2403.07166, Mar.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Papers, arXiv.org, number 2403.07617, Mar.
• Marit Hinnosaar & Toomas Hinnosaar, 2024, "Influencer Cartels," Papers, arXiv.org, number 2405.10231, May, revised Jun 2026.
• Iva Gregurec & Miroslav Mandic & Jelena Bakic, 2024, "The Role Of Educational Content Marketing €“ Case Study Analysis Of Ict Companies," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 113-133, june, DOI: 10.17818/EMIP/2024/1.6.
• Zeljka Mesic & Marija Mavracic & Lucija Blaskovic & Marina Tomic Maksan, 2024, "Impact Of The Work Model On Food Consumer Behaviour During The Covid -19 Pandemic," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 177-196, june, DOI: 10.17818/EMIP/2024/1.9.
• Lana Vinko & Irena Konecki & Ksenija Vukovic, 2024, "Comparison Of The Activities Of Commercial And Social Entrepreneurs On Facebook," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 327-345, june, DOI: 10.17818/EMIP/2024/1.15.
• Tringe Krasniqi & Besnik A Krasniqi & Liridon Kryeziu & Saranda Lajqi & Mirsim Ismajli & Donika Bytyçi, 2024, "Entrepreneurial Orientation, Networking And Firm Growth: Evidence From A Transition Economy," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 351-376, December, DOI: 10.17818/EMIP/2024/2.1.
• Matea Matic Sosic & Katija Vojvodic & Tea Brajkovic, 2024, "User Activities On Social Media: Application Of Smma Measurement Scale," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 467-482, December, DOI: 10.17818/EMIP/2024/2.6.
• Pavel Pelech & Jaroslava Dedkova, 2024, "How To Support P2p Business In The Sharing Economy: Understand Generational Differences In Customer Motivations In Driving Demand For Idle Assets," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 483-500, December, DOI: 10.17818/EMIP/2024/2.7.
• Diana Plantic Tadic & Mihaela Ivancic & Maja Dawidowsky Mamic, 2024, "Customers' Percepcion And Attitudes Toward Minimalism Concept In Advertising," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 605-623, December, DOI: 10.17818/EMIP/2024/2.13.
• Selami Yildirim, 2024, "How are the competition and market entry strategies developed in healthcare institutions," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, volume 2024, issue 1, pages 121-130, June, DOI: 10.30546/2790-2196.1.10.2024.059..
• Galandar Mammadli, 2024, "The Interrelationship of Price Discrimination, Inferred Motives, Price Fairness Perception, and Switching Costs in Shaping Consumer Behavior," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, volume 2024, issue 2, pages 140-156, December, DOI: 10.30546/2790-2196.2.11.2025.1027.
• Mariia Bahorka & Volodymyr Pysarenko, 2024, "Modern Approaches To The Implementation Of A Marketing System For Anti-Crisis Management Of Agricultural Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2661-5150/2024-5-2.
• Inna Tomashuk & Olena Dzhedzhula & Olena Koval, 2024, "Organisation Of Marketing Activities In Agricultural Enterprises," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 1, DOI: 10.30525/2256-0742/2024-10-1-222-23.
• Kisieliauskas Justinas & Shamsi Basha Anas & Rackauskas Mantautas, 2024, "Chat Marketing'S Impact On Customer Support Satisfaction In Financial Startups," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-1-13.
• Iryna Kalenyuk & Viktoriia Riashchenko & Iryna Uninets, 2024, "Smart Marketing And Global Logistics Networks," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-113-12.
• Faruk Ahmeti & Hykmete Bajrami, 2024, "Exploring the Impact of Technology Acceptance Model Constructs on Consumer Behavior in SMEs: with A focus on E-Marketing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 66-88.
• Karolus Karni Lando & Achmad Sudiro & Wahdiyat Moko & Nur Khusniyah Indrawati, 2024, "The Effect of Service Quality on Recertification. Mediated by Customer Satisfaction and Relationship Commitment," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 160-179.
• Shqiprim Jashari & Nail Reshidi, 2024, "The Impact of Social Media on the Performance Indicators (Product Development, Market Development and Customer Loyalty) in the Gastronomy Sector," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 36-52.
• Yulia Hristova & Michal Stojanov, 2024, "Income Elasticity and Trends in Second-Hand Goods Sales," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 119-141.
• Julie Holendova & David Svoboda & Neven Seric, 2024, "The impact of chatbots on the buying behaviors of Generation Z toward brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 3, pages 201-214, September, DOI: 10.15240/tul/001/2024-3-013.
• Martin Klepek & Lukas Toth, 2024, "Till death do us part. Do customers cheat on brands?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 3, pages 215-227, September, DOI: 10.15240/tul/001/2024-5-008.
• Vojtech Beran & Jaroslava Dedkova, 2024, "Attitudes of manufacturers toward the value attributes of regional product brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 176-191, December, DOI: 10.15240/tul/001/2024-5-025.
• Ludvik Eger & Liuba Turchyn, 2024, "Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 192-210, December, DOI: 10.15240/tul/001/2024-4-012.
• Suzana Djukic & Jelena Stankovic, 2024, "The influence of the Big Five, WOM communication and satisfaction on consumer loyalty in the Republic of Serbia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 211-229, December, DOI: 10.15240/tul/001/2024-5-023.
• Ana Tomić Osmanović & Alma Muratović & Beriz Čivić, 2024, "Zastupljenost Programa Razvoja Karijere Zaposlenika U Internom Marketingu Kod Banaka Na Tržištu Bosne I Hercegovine (Representation Of Employee Career Development Programs In Internal Marketing At Banks In The Market Of Bosnia And Herzegovina)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 52, pages 51-73, March.
• Saliha Brajić & Aldin Brajić, 2024, "Gep Analiza Implementacije Marketing Odnosa S Kupcima Preduzeća Turističke Privrede – Pristup Različitih Uzoraka (Gap Analysis Of Customer Marketing Relationship Implementation Of Tourism Businesses - Approach Of Different Samples)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 53, pages 63-77, June.
• Dejan Tešić, 2024, "Uticaj Faktora Ambijenta Na Ponašanje Kupaca U Maloprodaji (The Influence Of Ambient Factors On The Behaviour Of Shoppers In Retail Facilities)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 55, pages 27-43, September.
• Murat Fatih Tuna & Yasin Görmez, 2024, "Evrişimsel Sinir Ağları Tabanlı Derin Öğrenme Yöntemiyle Müşteri Şikayetlerinin Sınıflandırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 31-46, June, DOI: https://doi.org/10.33399/biibfad.13.
• Zeynep KORKUTATA & Tuğba YILDIZ, 2024, "Üniversite Öğrencilerinin Yeşil Ürünleri Satın Almaya Yönelik Tutumlarının Çevre Bilgileri, Tüketim Değerleri ve Reklama Duyarlılıkları Kapsamında Araştırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 8, issue 2, pages 147-163, December, DOI: 10.33399/biibfad.1533712.
• Jugović Tijana & Maričić Milica, 2024, "How did Hotels Measure Performance during Covid-19? Insights from Central and Eastern Europe," Business Systems Research, Paradigm, volume 15, issue 1, pages 201-225, DOI: 10.2478/bsrj-2024-0010.
• Silva Francisco Javier Varona & Aguilera Nolberto Cruz & Hernández Jorge Raúl Ávilas & Pino Maira Rosario Moreno & Gačnik Maja Borlinič, 2024, "Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future," Business Systems Research, Paradigm, volume 15, issue 1, pages 226-252, DOI: 10.2478/bsrj-2024-0011.
• Trkulja Željka Marčinko & Primorac Dinko & Martinčević Ivana, 2024, "The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis," Business Systems Research, Paradigm, volume 15, issue 1, pages 91-109, DOI: 10.2478/bsrj-2024-0005.
• Avichai Snir & Daniel Levy & Doron Sayag, 2024, "Small Price Changes, Sales Volume, and Menu Cost," Working Papers, Bar-Ilan University, Department of Economics, number 2024-02, Mar.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Working Papers, Bar-Ilan University, Department of Economics, number 2024-03, Mar.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng (Allan) Chen, 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," Working Papers, Bar-Ilan University, Department of Economics, number 2025-01, Dec.
• Oksana Karpenko & Yevhenii Matviichuk, 2024, "Marketing tools for ensuring the competitiveness of an enterprise in the context of digital transformation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 31-43, DOI: 10.53920/ES-2024-1-3.
• Phuong Nguyen Hong Huynh & Tin Trung Hoang & Huynh Thi Thuy Phan & Quynh Le Nhu Nguyen, 2024, "The customers’ perception of privacy in the retail industry when adopting digital transformation," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 2, pages 143-159, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2609.
• Ordona Alona & Minoza Joemar & Paglinawan Johnrel & Zosa Leo & Bejasa Rechie, 2024, "Web-based E-retailing system for CTU food innovation centers: Design, acceptability, and functionality," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 2, pages 23-44, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2650.
• Xuan Thi Thanh Le & Uyen Bao Ly, 2024, "Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 2, pages 64-78, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2538.
• Phuong Hoang Lam & Thanh Thi Bui & Mai Thi Tuyet Vo & Lan Thi Ngoc Tran, 2024, "Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 2, pages 79-92, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2620.
• Tri Minh Ha & Thanh Thi Huong Nguyen & Do Giang Nguyen & Hoai Thi Tran, 2024, "Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 3, pages 18-43, DOI: 10.46223/HCMCOUJS.econ.en.14.3.2969.
• Oanh Thi Hoang Truong & Tien Trung Nguyen & Truc Thanh Vo, 2024, "A bibliometric review of service innovation: Constituting research themes," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 3, pages 77-93, DOI: 10.46223/HCMCOUJS.econ.en.14.3.2644.
• Khanh Thi Ngoc Nguyen & Ngoc Thi Nhu Truong, 2024, "Exploring digital marketing strategies in small-sized enterprises in Vietnam," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 4, pages 112-128, DOI: 10.46223/HCMCOUJS.econ.en.14.4.2742.
• Nhi Pham Phuong Nguyen & Trang Thanh Bui & An Quang Ha, 2024, "The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 4, pages 20-40, DOI: 10.46223/HCMCOUJS.econ.en.14.4.3406.
• Anh Ngoc Nguyen & Duc Hong Vo, 2024, "Building a brand name for universities: A case study of Ho Chi Minh City Open University," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 4, pages 41-54, DOI: 10.46223/HCMCOUJS.econ.en.14.4.2993.
• Duyen Thi Le Chau & Hiep Minh Phuoc & Canh Minh Nguyen & Liem Thanh Nguyen & Nhu Thi Huynh Tran, 2024, "Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 4, pages 75-88, DOI: 10.46223/HCMCOUJS.econ.en.14.4.2726.
• Van Vu Dung Phan & Anh Ngoc Hoang Bach, 2024, "Exploring social media trends over the past decade (2010-2022): A bibliometric approach," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 14, issue 4, pages 89-98, DOI: 10.46223/HCMCOUJS.econ.en.14.4.3035.
• Hoàng Thị Phương Thảo & Trần Nguyễn Hồng Hải, 2024, "Tác động của tiếp thị video ngắn đến dự định mua trực tuyến hàng thời trang của thế hệ Y và Z," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 10, pages 22-36, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.307.
• Nguyễn Thanh An & Nguyễn Hải Quang & Lữ Phi Nga, 2024, "Tiếp thị liên quan đến nguyên nhân: Đánh giá dựa trên kỹ thuật phân tích kết nối thư mục," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 10, pages 37-56, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.310.
• Nguyễn Văn Tuấn, 2024, "Tác động của chất lượng mối quan hệ giữa khách hàng và doanh nghiệp đến hành vi công dân của khách hàng: Một nghiên cứu trong ngành dịch vụ bán lẻ hàng tiêu dùng ở Việt Nam," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 10, pages 57-70, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.307.
• Nguyễn Anh Minh Thư & Mạch Khả Nhi & Đào Kim Huyền & Bùi Ngọc Tuấn Anh, 2024, "Phân tích các yếu tố tác động đến thái độ và ý định mua sản phẩm xanh của người tiêu dùng tại Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 10, pages 71-87, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.299.
• Nguyễn Thị Hồng Phụng, 2024, "Sự hiện diện xã hội, tính giải trí, khuyến mại và hành vi mua sắm ngẫu hứng: Vai trò trung gian của trải nghiệm dòng chảy," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 10, pages 88-105, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.302.
• Nguyễn Hải Quang, 2024, "Vai trò của văn hóa thích ứng trong ảnh hưởng của chất lượng dịch vụ Internet cáp quang đến sự hài lòng và lòng trung thành của khách hàng tại Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 11, pages 3-16, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.320.
• Nguyễn Văn Tuấn & Trương Minh Chương, 2024, "Ý định tiếp tục sử dụng bệnh án điện tử của bác sĩ: Tiếp cận theo mô hình SOR," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 11, pages 50-63, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.333.
• Nguyễn Huỳnh Anh Thư & Lê Chiêu Anh Thư & Nguyễn Khánh Gia Mỹ & Nguyễn Vũ Minh Thư & Đỗ Lê Anh Thư & Bùi Ngọc Tuấn Anh, 2024, "Tác động của sự xác nhận lên ý định mua lặp lại dịch vụ xem phim trực tuyến: Trường hợp GenZ," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 11, pages 64-78, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.299.
• Phan Ngọc Yến & Nguyễn Thị Bích Trâm, 2024, "Ảnh hưởng của các yếu tố đến lòng trung thành khách hàng mua sắm mỹ phẩm trực tuyến trên Shopee - Vai trò trung gian của yếu tố niềm tin," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 11, pages 79-99, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.331.
• Nguyễn Thị Bảo Châu & Nguyễn Minh Cảnh, 2024, "Tác động của marketing nội dung số đến quyết định mua của gen Z thông qua vai trò trung gian của hứng thú mua: Trường hợp mua dịch vụ giáo dục tiếng Anh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 12, pages 106-122, DOI: 10.46223/HCMCOUJS.econ.vi.19.12.340.
• Nguyễn Viết Bằng & Giang Châu Đại, 2024, "Các yếu tố tác động đến hành vi gửi tiền boa (tip) của khách hàng: Vai trò điều tiết của không khí nhà hàng," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 12, pages 19-33, DOI: 10.46223/HCMCOUJS.econ.vi.19.12.341.
• Nguyễn Thanh Minh, 2024, "Thuộc tính bán lẻ của kênh bán lẻ online: Nghiên cứu ở Việt Nam," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 2, pages 35-45, DOI: 10.46223/HCMCOUJS.econ.vi.19.2.2554.
• Nguyễn Hoàng Lan & Bùi Thị Ngọc Bé, 2024, "Các yếu tố ảnh hưởng đến ý định mua hàng thiết bị điện gia dụng tốt cho sức khỏe người tiêu dùng - Một nghiên cứu tại Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 2, pages 86-100, DOI: 10.46223/HCMCOUJS.econ.vi.19.2.2435.
• Ngô Thị Lan & Nguyễn Thị Hoài Bắc & Nguyễn Quế Chi & Nguyễn Phương Duy & Đào Thu Huyền, 2024, "Tác động của marketing bởi người ảnh hưởng đến ý định mua mỹ phẩm trực tuyến của người tiêu dùng Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 4, pages 112-126, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2391.
• Nguyễn Hoàng Sinh & Lương Đình Hiển, 2024, "Chất lượng dịch vụ sau bán hàng ảnh hưởng đến lòng trung thành thông qua sự hài lòng của khách hàng: Trường hợp Head Honda tỉnh Đồng Nai," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 4, pages 58-76, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2326.
• Mai Hoài Phương & Nguyễn Thị Phương Linh & Lâm Ngọc Linh & Nguyễn Thị Ngọc Nhi & Bùi Ngọc Tuấn Anh, 2024, "Tác động của UGC lên ý định mua hàng công nghệ của gen Z," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 4, pages 93-111, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2696.
• Hồ Thị Minh Nguyên & Thẩm Thị Tú Uyên & Đinh Hoàn Hảo & Phạm Thị Minh Hòa & Phạm Nguyễn Hiền Phương & Hồ Trung Thành, 2024, "Mô hình khám phá ý kiến khách hàng về ứng dụng IoT tại các cửa hàng bán lẻ dựa trên phương pháp phân tích quan điểm và máy học kết hợp," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 6, pages 3-17, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2637.
• Cao Quốc Việt & Tô Lê Minh Thanh, 2024, "Tiền tố và hậu tố của ý định mua hàng đa kênh: Trường hợp nghiên cứu tại Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 6, pages 33-48, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2956.
• Trương Minh Ký, 2024, "Mối quan hệ giữa trải nghiệm thương hiệu điểm đến trực tuyến và sự tin cậy thương hiệu đến ý định của du khách hướng tới điểm đến du lịch tại các tỉnh Duyên hải Nam Trung Bộ Việt Nam," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 6, pages 49-64, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2849.
• Bùi Thị Thảo Hiền, 2024, "Các yếu tố ảnh hưởng đến kết quả hoạt động bên nhận quyền trong ngành F&B," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 6, pages 65-81, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2731.
• Lê Nam Hải & Trần Thị Thu Hằng, 2024, "Đồng tạo sinh giá trị, chất lượng cảm nhận và giá cả cảm nhận của khách hàng trong lĩnh vực khách sạn tại Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 6, pages 82-96, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2828.
• Nguyễn Văn Tuấn, 2024, "Tương tác của khách hàng với các đối tác đồng tạo sinh giá trị trong mạng lưới dịch vụ và giá trị cảm nhận: Nghiên cứu trường hợp bệnh nhân trong dịch vụ y tế," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 8, pages 37-49, DOI: 10.46223/HCMCOUJS.econ.vi.19.8.2950.
• Phạm Ngọc Hương Quỳnh & Nguyễn Văn Phương, 2024, "Yếu tố tác động đến quyết định mua nhà chung cư của người dân ngoại tỉnh đến sống và làm việc tại Hà Nội," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 19, issue 9, pages 20-34, DOI: 10.46223/HCMCOUJS.econ.vi.19.9.2971.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Matthew Russell, 2024, "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," Review of Income and Wealth, International Association for Research in Income and Wealth, volume 70, issue 4, pages 1190-1215, December, DOI: 10.1111/roiw.12678.
• FUSU Grigore, 2024, "Art Photography: The Economic Impact Of Photography Consumption In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 1, pages 28-33, March, DOI: 10.56043/reveco-2024-0003.
• DURALIA Oana, 2024, "The Impact Of Overtourism On The Sustainable Development Strategy Of Tourist Destinations," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 3, pages 21-36, September, DOI: 10.56043/reveco-2024-0022.
• FUCIU Mircea & SERBAN (SIMS) Anca, 2024, "Some Considerations About The Change In Consumer Behaviour Of The Last Decade," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 3, pages 84-91, September, DOI: 10.56043/reveco-2024-0027.
• IVANOV Svilen & NEDEV Yordan & SERBEZOVA Boryana, 2024, "Green Cities - An Intersection Between Municipal Strategies And Sustainable Household Behavior," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 4, pages 22-37, December, DOI: 10.56043/reveco-2024-0032.
• NECHITA Maria-Manuela & ASANDULUI Mircea & TURTUREAN Ciprian, 2024, "Determinants Of Accessing A Term Deposit In A Marketing Campaign - Analysis On A Marketing Campaign At A Portuguese Bank," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 4, pages 48-68, December, DOI: 10.56043/reveco-2024-0034.
• Max Riegel & Paul Wegener, 2024, "Search-Cost-Based Market Segmentation Through Product Design," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2024_556v2, Jun, revised Sep 2026.
• Turunç Ömer & Karayalçın Cem, 2024, "Bridging Brand Parity with Insights Regarding Consumer Behavior," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, volume 18, issue 1, pages 1-10, January, DOI: 10.1515/econ-2022-0054.
• Kumar Satinder & Malhotra Dipti, 2024, "Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model," Review of Marketing Science, De Gruyter, volume 22, issue 1, pages 169-192, DOI: 10.1515/roms-2024-0036.
• Maria ORHEAN VRANCEANU, 2024, "Practicing A Responsible Tourism In Bukovina By Analyzing The Main Statistical Indicators For The Period 2019-2022," Contemporary Economy Journal, Constantin Brancoveanu University, volume 9, issue 1, pages 38-45.
• Anna Kerkhof, 2024, "Werbung und Themenvielfalt auf YouTube," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 77, issue 04, pages 38-42, April.
• Ayat Sami ODEIBAT, 2024, "The impacts of artificial intelligence on the future of marketing and customer behaviour," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 19-34, July, DOI: 10.70147/c261934.
• Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2024, "Exploring attendance by demographics in the case of Mongolian performing arts organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 35-52, July, DOI: 10.70147/c263552.
• María Cristina Otero Gómez & Wilson Giraldo Pérez & Luis Alejandro Gutiérrez Barriga, 2024, "Análisis de la responsabilidad social empresarial en la respuesta afectiva de los usuarios de Bancolombia," Revista Tendencias, Universidad de Narino, volume 25, issue 1, pages 33-51.
• Ledy Gómez Bayona & Olga Inés Vélez Bernal & Nancy Estela Grajales Montoya & Oswaldo Barrientos Cuellar, 2024, "Estrategias de mercadeo en pequeñas y medianas empresas de familia para ser competitivas en Colombia," Revista Tendencias, Universidad de Narino, volume 25, issue 1, pages 244-268.
• Juan Manuel Andrade Navia & Juan José Sánchez Liévano & Elías Ramírez Plazas, 2024, "Motivación y satisfacción de los turistas que visitan el desierto de la Tatacoa – Colombia," Revista Tendencias, Universidad de Narino, volume 25, issue 2, pages 113-142.
• Carlos Giraldo & Iader Giraldo & Mauricio Losada-Otálora & Nathalie Peña-García, 2024, "Determinantes de la adopción de un sistema de pagos instantáneos en América Latina," Documentos de trabajo, FLAR, number 21167, Jul.
• Hinnosaar, Marit & Hinnosaar, Toomas, 2024, "Influencer Cartels," CEPR Discussion Papers, Centre for Economic Policy Research, number 19079, May.
• Mariangela Barraco, 2024, "Characteristics of research on green marketing. Theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 15-25.
• Maria Jewdaly L. Costales, 2024, "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 2-14.
• Assia Guedjali & Riad Benghebrid, 2024, "The use of smartphones among young people," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 26-38.
• Nabil Boumesbah & Moussa Chenini, 2024, "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 1, pages 39-49.
• Hana Volfova & Anna Janku & Miroslav Landa & Natalie Rausova, 2024, "The website through Gen Z's eyes: Key insights and important elements for effective online PR promotion of universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 14-23.
• Nabil Boumesbah & Moussa Chenini, 2024, "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 2-13.
• Hanane Meslem, 2024, "The landscape of digital inbound marketing tools adoption by Algerian firms," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 24-38.
• Sylia Berboucha & Hocine Ifourah & Naima Ayad, 2024, "Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 39-57.
• Darko Pantelic, 2024, "(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 18-31.
• Hsunchi Chu, 2024, "Structuring live stream commerce: A study on classification, framework development, and future research agendas," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 2-17.
• Ouardia Laoudj & Yasmine Krim & Mehdi Bouchetara, 2024, "Fostering innovation in Algerian artisanal crafts: The impact of cluster development in Constantine and Batna," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 32-50.
• Chems Eddine Boukhedimi & Mevlüde Feyza Ataş, 2024, "Measurement of women attitude toward the consumption of organic foods in Turkiye & Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 51-59.
• Karina Burgdorff Porsborg Jensen & Camilla Valbak-Andersen & Lars Funck Kristensen, 2024, "Co-creating sales management curricula with practitioners – insights on competencies for future sales managers. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 17-24.
• Meriem Mechta & Kamel Mouloudj & Ahmed Chemseddine Bouarar & Liudmіla Bovsh & Alla Rasulova, 2024, "Customers' intentions to adopt digital health services: An extended TAM," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 2-16.
• Sarah Victoria Mohr & Stefan Wengler & Joachim Riedl & Wolfgang Bichler-Riedl & Marcin Czaban, 2024, "Hypothetical constructs of consumer behavior as predictors of pro-environmental behavior. An empirical study based on smartphones," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 25-44.
• Zahra Belhamri & Imene Belboula, 2024, "The impact of perceived anthropomorphism of the conversational agent (CA) on social presence, flow, and users' behavioral intention," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 4, pages 45-59.
• Canh Hoang & Bui Khoa, 2024, "The Impact Of Review And Rating On Customer Experience In Electronic Marketplaces," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-21.
• Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba & Vanhuele, Marc, 2024, "Advertising's Impact on Brand Price Elasticity," HEC Research Papers Series, HEC Paris, number 1500, Jan, DOI: 10.2139/ssrn.4694207.
• Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd, 2024, "Paying for Privacy: Pay-or-Tracking Walls," HEC Research Papers Series, HEC Paris, number 1514, Apr, DOI: 10.2139/ssrn.4749217.
• Jerath, Kinshuk & Miller, Klaus M., 2024, "Consumers’ Perceived Privacy Violations in Online Advertising," HEC Research Papers Series, HEC Paris, number 1524, Jun, DOI: 10.2139/ssrn.4736957.
• Athey, Susan & Byambadalai, Undral & Cersosimo, Matias & Koutout, Kristine & Nath, Shanjukta, 2024, "The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising," Research Papers, Stanford University, Graduate School of Business, number 4190, Apr.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024, "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 1, pages 11-19, January.
• Leyla Juma Pongwe & Josephine Churk, 2024, "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 1, pages 31-38, January.
• Sahli Afef, 2024, "State of the Art: Authenticity and Influencer Marketing," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 1, pages 39-47, January.
• Neo Ligaraba, 2024, "Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 2, pages 1-6, March.
• Jorge Bullemore, 2024, "Unveiling the Shadow: Theorizing the Impact of Narcissistic Leadership on Sales Teams," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 3, pages 1-4, May.
• Aditya Halim Perdana Kusuma Putra, 2024, "Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 3, pages 82-96, May.
• Citra Shahnia & Dudi Permana & Sri Harini & Endri Endri & Mutia Wahyuningsih, 2024, "The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 3, pages 97-104, May.
• Freddy Marilahimbilu Mgiba & Thozama Mxotwa, 2024, "Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 3, pages 123-135, May.
• Bilson Simamora & Syanne Emmanuella Xzyfanequo, 2024, "Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 3, pages 5-17, May.
• Ashraf H. Salah & Amro Alzghoul, 2024, "Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 3, pages 18-25, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024, "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 4, pages 122-131, July.
• Rinka Apsari & Daniel Tumpal Hamonangan Aruan, 2024, "Examining Factors Influencing Consumers’ Participation in Social Media Contests," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 4, pages 152-160, July.
• Aditya Halim Perdana Kusuma Putra & Siti Mariam & Moh. Tafsir & Novita Rosanti, 2024, "Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 4, pages 210-229, July.
• Kirsty-Lee Sharp & Heleneze Lues & Rita Klonaridis & Marko Van Deventer & Re-an Müller & Ephrem Redda, 2024, "Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 4, pages 19-28, July.
• Olha Semenda & Yuliia Sokolova & Olena Korovina & Oleksandra Bratko & Iryna Polishchuk, 2024, "Using Social Media Analysis to Improve E-commerce Marketing Strategies," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 4, pages 61-71, July.
• Thanuset Chokpiriyawat & Kampanat Siriyota, 2024, "Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 107-112, September.
• Chuan Zheng & Munirah Khamarudin & Azanin Ahmad, 2024, "Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 113-125, September.
• Parul Asati & Sandeep Raghuwanshi & Anil Vashisht & Deepa Muley & Vikas Kumar Khare, 2024, "Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 151-157, September.
• Premendra Sahu & Shailja Bakshi & Menka Sharma & Nikita Dholkia & Sindura Bhargav & Suresh Kumar Pattanayak & Suchitra Rathi, 2024, "The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 10-17, September.
• Enrico Aziezy & Akbar Pahlevi & Andhi Johan Suzana & Dian Safitri P.K. & Mayla Surveyandini & Sodik Dwi Purnomo, 2024, "Why is Beauty Youtuber so Popular?," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 193-204, September.
• Neiba Neiba & N. Tejmani Singh, 2024, "Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 18-31, September.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024, "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 5, pages 48-52, September.
• Maja Martinovic, 2024, "The API Model of Strategic and Tactical Marketing Thinking for Management Education," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 87-98, October.
• Ian M. Herzing, 2024, "Exploring the Relationship Between Business Strategy and Project Management Tools and Techniques: A Case Study in the Marketing Industry," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 99-108, October.
• Muhamammad Ikhlash & Khori Rahma Linda, 2024, "The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 109-118, October.
• Mehmet Ozan Karahan, 2024, "The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 9-18, October.
• Ahmad Mansour & Hind Al-Ahmed & Anan Deek & Khaled Alshaketheep & Mohammad Al-Ma'aitah & Bara Asfour & Muhammad Alshurideh, 2024, "Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 206-212, October.
• Phuong Mai Nguyen & Huong-Linh Le & Nguyen-Nhu-Y Ho & Rez Alexis Dela Cruz & Luu Ly Tran & Vu Phuong Anh Do, 2024, "Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 229-238, October.
• Yossie Rossanty & Endang Sulistya Rini & Beby Karina Fawzeea Sembiring & Amlys Syahputra Silalahi, 2024, "Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 239-254, October.
• Barween Al Kurdi & Aram Nawaiseh & Muhammad Alshurideh & Hind Al-Ahmed & Khalid Al-Sulaiti & Yaser Allozi & Haitham M. Alzoubi & Gouher Ahmed & Khaled Alshaketheep, 2024, "Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 301-306, October.
• Ridwaan Asmal & Marlini Moodley, 2024, "Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 346-354, October.
• Abdallah Abusalma & Khaleel Ibrahim Al-Daoud & Suleiman Ibrahim Mohammad & Asokan Vasudevan, 2024, "Elevating Customer Satisfaction: The Crucial Role of Electronic Service Quality in Today’s Digital Landscape," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 372-377, October.
• Ronny H. Walean & Helena Pongoh & Deske Mandagi, 2024, "Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 409-423, October.
• Suyanto Suyanto & Widarto Rachbini & Harimurti Wulandjani & Aully Grashinta & Emi Rahmawati, 2024, "Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty," International Review of Management and Marketing, International Review of Management and Marketing, volume 14, issue 6, pages 37-45, October.
• Oliver Torres-Reynoso & Jesús García-Madariaga & María Carmen Rodríguez-Santos, 2024, "Análisis del valor medioambiental percibido en contextos de búsqueda de opinión y congruencia informacional," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2406, Jun, revised Jun 2024.
• Patricia Criado Azofra & Sonia San Martín Gutiérrez, 2024, "Virtual bodies, real decisions? Embodiment, social interaction and immersion in a virtual reality context," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2407, Dec, revised Nov 2024.
• Annie John & Jain Mathew & Sridevi Nair, 2024, "El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva. Un estudio basado en miembros de la Generación Y en la India
  [Role of E-Shopping Orientation and Trust in predicting Imp," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 37, pages 1-10, June, DOI: https://doi.org/10.46661/rev.metodo.
• Montserrat Guillen & Miguel Santolino & Xenxo Vidal-Llana, 2024, "Desigualdad de la incertidumbre económica subjetiva y perspectivas económicas individuales durante la pandemia
  [Inequality of subjective economic uncertainty and individual economic prospects in the pandemic period]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 37, pages 1-18, June, DOI: https://doi.org/10.46661/rev.metodo.
• Samir Ricardo Neme-Chaves & Myriam Carmenza Sierra-Puentes, 2024, "Productos de Higiene Básicos Considerados Lujo: un Estudio en Población Base de la Pirámide Económica en Colombia
  [Basic Hygiene Products Considered Luxury: A Study in Population Base of the Economic Pyramid in Colombia]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 37, pages 1-19, June, DOI: https://doi.org/10.46661/rev.metodo.
• Victor Alberto Peña Vargas & Rogelio Ladrón de Guevara Cortés & Alina Gómez Mejía & Jorge Enrique Velasco Díaz, 2024, "Estudio de la Influencia de los Incentivos en la Conducción de Experimentos
  [Study of the Influence of Monetary Incentives in Conduction of Experiments]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 38, pages 1-19, December, DOI: https://doi.org/10.46661/rev.metodo.
• Emerson Wagner Mainardes & Julio Simão Santos, 2024, "The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation," Corporate Reputation Review, Palgrave Macmillan, volume 27, issue 4, pages 299-314, November, DOI: 10.1057/s41299-023-00173-z.
• Yener Kandogan, 2024, "A comprehensive multi-country study of country-of-origin effects using actual product ownerships," Journal of Marketing Analytics, Palgrave Macmillan, volume 12, issue 3, pages 624-638, September, DOI: 10.1057/s41270-023-00215-9.
• Olivier Mesly & Hareesh Mavoori, 2024, "Mapping borrowers’ and lenders’ interactions according to their dark financial profiles," Journal of Marketing Analytics, Palgrave Macmillan, volume 12, issue 4, pages 1090-1104, December, DOI: 10.1057/s41270-023-00263-1.
• Isabel Kittyma Disse, 2024, "Gamification as a Multichannel Marketing Instrument: A Systematic Literature Review and Future Research Agenda," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 117, Apr.
• Janina Seutter, 2024, "The origination of online reviews in B2B markets: A qualitative study of the underlying motives of review writers," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 118, Aug.
• Martin Poniatowski & Janina Seutter & Sunghan Ryu & Dennis Kundisch, 2024, "When to ask for a review: An empirical analysis of online review request timing for different product types," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 119, Aug.
• Janina Seutter & Jürgen Neumann, 2024, "Reviewing the simple things – How ease of evaluation affects online rating behavior," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 120, Aug.
• Nguyen, Luan-Thanh, 2024, "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper, University Library of Munich, Germany, number 119906, Jan, revised 10 Jan 2024.
• Kannou, Ahmed, 2024, "Les Facteurs Clés de Succès d'une Substitution d’Enseignes
  [The Key Success Factors of Brand Substitution]," MPRA Paper, University Library of Munich, Germany, number 120234.
• Kannou, Ahmed, 2024, "Les Antécédents de la Résistance des Consommateurs à la Stratégie de Changement d’Enseignes : Preuves Issues d'un Contexte Tunisien
  [The History of Consumer Resistance to the Brand Switching Strategy: Evidence from a Tunisian Context]," MPRA Paper, University Library of Munich, Germany, number 120273.
• Huynh, Cong Minh & Nguyen, Phan Kim Han, 2024, "Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam," MPRA Paper, University Library of Munich, Germany, number 120346, Mar.
• Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024, "Small Price Changes, Sales Volume, and Menu Cost," MPRA Paper, University Library of Munich, Germany, number 120419, Feb.
• Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024, "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," MPRA Paper, University Library of Munich, Germany, number 120425, Feb.
• Ologunebi, John & Taiwo, Ebenezer, 2024, "Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business," MPRA Paper, University Library of Munich, Germany, number 120595, Apr.
• Sokolov, Yuri I., 2024, "Bridging the Risk Management Gap: Adopting the Factor Endogenous Behaviour Aggregation (FEBA) Approach Beyond Banking," MPRA Paper, University Library of Munich, Germany, number 121188, Jun.
• Yeboah, Abraham & Asuamah Yeboah, Samuel & Mogre, Diana, 2024, "Unveiling the Power of Corporate Citizenship: A Deep Dive into Brand Confidence, Loyalty, Green Innovation, and Sustainable Buying Intentions," MPRA Paper, University Library of Munich, Germany, number 122394, Jun, revised 18 Sep 2024.
• Cherkashin, Alexander & Sakhadzhi, Vladislav & Guliev, Ruslan & Bolshunova, Elena, 2024, "Practical Methods for Predicting Customer Retention," MPRA Paper, University Library of Munich, Germany, number 122400, Oct.