Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2018

• Selvet Niyazieva, 2018, "Methods and Metrics for Measuring Happiness," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 3, pages 59-70, December.
• Nuryakin & PA Retno Widowati & Fatmawati Indah, 2018, "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business, Sciendo, volume 65, issue 4, pages 443-457, December, DOI: 10.2478/saeb-2018-0026.
• Kazlauskienė Asta, 2018, "Industry Specifics and Consumers’ Reactions to Business Crises," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 32, issue 1, pages 5-20, December, DOI: 10.1515/eb-2018-0001.
• Hornyák Andrea, 2018, "Components of Financial Literacy of Young People," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 6, issue 1, pages 5-19, DOI: 10.1515/auseb-2018-0001.
• Brzozowicz Magdalena, 2018, "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Sciendo, volume 5, issue 52, pages 260-269, January, DOI: 10.1515/ceej-2018-0024.
• Pásková Martina & Hruška Jan & Zelenka Josef, 2018, "YouTube as an Airlines Marketing Tool," Czech Journal of Tourism, Sciendo, volume 7, issue 1, pages 45-69, June, DOI: 10.1515/cjot-2018-0003.
• Doucek Jan & Zelenka Josef, 2018, "New Trends in Geoproducts Development: Železné Hory National Geopark Case Study," Czech Journal of Tourism, Sciendo, volume 7, issue 2, pages 179-195, December, DOI: 10.1515/cjot-2018-0010.
• Kicova Eva & Kral Pavol & Janoskova Katarína, 2018, "Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry," Economics and Culture, Sciendo, volume 15, issue 1, pages 5-14, June, DOI: 10.2478/jec-2018-0001.
• Nadanyiova Margareta & Kliestikova Jana & Kolencik Juraj, 2018, "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value," Economics and Culture, Sciendo, volume 15, issue 1, pages 96-104, June, DOI: 10.2478/jec-2018-0011.
• Gluhović Nikola, 2018, "Factors Influencing the Selection of Retail Chains with Large Purchasing in Bosnia and Herzegovina," Economic Themes, Sciendo, volume 56, issue 1, pages 35-56, April, DOI: 10.2478/ethemes-2018-0003.
• Zimonjić Velida, 2018, "Examination of Satisfaction Level of Bank Service Customers Using Servqual Model," Economic Themes, Sciendo, volume 56, issue 4, pages 475-486, December, DOI: 10.2478/ethemes-2018-0027.
• Ene Andreea Bianca, 2018, "Distance Education in Romanian Higher Education," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 9, issue 1, pages 65-70, May, DOI: 10.1515/hjbpa-2018-0005.
• Grigorescu Adriana, 2018, "Public Services between the Citizen’s Need and the Possibilities of the Administration," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 9, issue 2, pages 23-34, August, DOI: 10.2478/hjbpa-2018-0010.
• Garczarek-Bąk Urszula, 2018, "Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 54, issue 1, pages 36-49, March, DOI: 10.2478/ijme-2018-0004.
• Korneta Piotr, 2018, "Net promoter score, growth, and profitability of transportation companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 54, issue 2, pages 136-148, June, DOI: 10.2478/ijme-2018-0013.
• Stępień Beata, 2018, "Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 1, pages 79-99, March, DOI: 10.7206/jmba.ce.2450-7814.220.
• Bartosik-Purgat Małgorzata, 2018, "International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 2, pages 16-33, June, DOI: 10.7206/jmba.ce.2450-7814.226.
• Kowalczuk Jessica, 2018, "The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 14-29, September, DOI: 10.7206/jmba.ce.2450-7814.233.
• Baran Radosław, 2018, "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 2-13, September, DOI: 10.7206/jmba.ce.2450-7814.232.
• Kolomiiets Olga & Krzyżanowska Magdalena & Mazurek Grzegorz, 2018, "Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 30-48, September, DOI: 10.7206/jmba.ce.2450-7814.234.
• Soni Sanjay & Govender Krishna, 2018, "The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 71-87, September, DOI: 10.7206/jmba.ce.2450-7814.236.
• Kakitek Agata, 2018, "Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 4, pages 11-31, December, DOI: 10.7206/jmba.ce.2450-7814.240.
• Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018, "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Sciendo, volume 10, issue 1, pages 63-82, March, DOI: 10.2478/joim-2018-0003.
• Stępień Beata & Lima Ana Pinto & Hinner Michael, 2018, "Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector," Journal of Intercultural Management, Sciendo, volume 10, issue 2, pages 139-158, June, DOI: 10.2478/joim-2018-0012.
• Poissonnier Hugues, 2018, "Emotional Skills: an Essential Axis of Pedagogical Innovation in the Training of Buyers/Managers of External Resources," Journal of Intercultural Management, Sciendo, volume 10, issue 3, pages 25-46, September, DOI: 10.2478/joim-2018-0015.
• Chui Margaret S. M., 2018, "To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival," Nang Yan Business Journal, Sciendo, volume 6, issue 1, pages 21-46, June, DOI: 10.2478/nybj-2018-0002.
• Purevdorj Tuul & Silva Susana Costa e, 2018, "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 63, issue 1, pages 73-89, April, DOI: 10.2478/subboec-2018-0005.
• e Silva Susana Costa & Monteiro Adriana & Duarte Paulo, 2018, "Insights on Consumer Online Purchase Decisions of Women’s Footwear," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 63, issue 2, pages 49-66, August, DOI: 10.2478/subboec-2018-0008.
• Pelau Corina & Chinie Alexandra Catalina, 2018, "Clusters of Tourism Consumers in Romania," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 28, issue 1, pages 17-34, March, DOI: 10.2478/sues-2018-0002.
• Patrick Lloyd-Smith & Ewa Zawojska & Wiktor L. Adamowicz, 2018, "Moving beyond the contingent valuation versus choice experiment debate – Presentation effects in stated preference," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2018-14.
• Magdalena Brzozowicz, 2018, "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2018-23.
• Dominique M Hanssens, 2018, "Long-Term Impact of Marketing:A Compendium," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10704, ISBN: ARRAY(0x5ec06de8), September.
• Michael Kamins, 2018, "Marketing Manipulation:A Consumer's Survival Manual," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10839, ISBN: ARRAY(0x617302a8), September.
• Wijnand Jongen, 2018, "The End of Online Shopping:The Future of New Retail in an Always Connected World," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11106, ISBN: ARRAY(0x618f5a78), September.
• Dominique M. Hanssens, 2018, "Market Response, Competitive Behavior, and Time-Series Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 2018, "Modeling Asymmetric Competition," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Keiko Powers & Dominique M. Hanssens & Yih-Ing Hser & M. Douglas Anglin, 2018, "Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018, "The Persistence of Marketing Effects on Sales," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018, "Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens, 2018, "The Category-Demand Effects of Price Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Dominique M. Hanssens & S. Siddarth, 2018, "The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Jorge Silva-Risso & Shuba Srinivasan & Dominique M. Hanssens, 2018, "New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Jan-Benedict E. M. Steenkamp & Vincent R. Nijs & Dominique M. Hanssens & Marnik G. Dekimpe, 2018, "Competitive Reactions to Advertising and Promotion Attacks," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Dominique M. Hanssens, 2018, "Performance Regimes and Marketing Policy Shifts," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Julian Villanueva & Shijin Yoo & Dominique M. Hanssens, 2018, "The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Shuba Srinivasan & Dominique M. Hanssens, 2018, "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Amit Joshi & Dominique M. Hanssens, 2018, "The Direct and Indirect Effects of Advertising Spending on Firm Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2018, "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Dominique M. Hanssens & Fang Wang & Xiao-Ping Zhang, 2018, "Performance Growth and Opportunistic Marketing Spending," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Michael Kamins, 2018, "The Impact of the Marketing Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "System I Processing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Cognitive Biases and System II Processing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Social Biases," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Memory Biases," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "The Problem of Inertia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Price and Its Influence Upon Choice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Deceptive Products: Consumer Confusion, Secondary Meaning and Dilution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Marketing Manipulation by the Drug Companies is Enough to Make You Sick!," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Selling Tactics That Have the Potential to Deceive," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Deceptive Advertising and Promotional Techniques," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Political Advertising and Deception," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Manipulative Marketing Research from Questionnaire Design to Results," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Winning Strategies for Online Purchases (eBay, Priceline and StubHub)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Wrapping It All Up," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Marketing Manipulation A Consumer’s Survival Manual".
• Wijnand Jongen, 2018, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "The onlification of society," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Onlife retail in the smart economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Consumers in the sharing economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Sustainable shopping in the circular economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Winner takes all in the platform economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Power to the onlife consumer," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Orientation: the N=1 effect," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Selection: new paradigm of choice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "How to pay: no-click buying in the blockchain," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Delivery: the last mile dilemma," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Customer care: customer service becomes customer intimacy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "New business models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Work and study in onlife retail," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "The rise of the network society," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Petra Leonora Cvitanović, 2018, "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1806, Nov.
• Merima Èinjareviæ Emir Agiæ Almir Peštek, 2018, "When Consumers are in Doubt, You Better Watch Out! The Moderating Role of consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 21, issue SCI, pages 1-14, December.
• Myslivcová, Světlana, 2018, "Innovative Human Resource Management," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Stefańska, Magdalena & Knezevic, Blazenka & Stojkovic, Dragan, 2018, "Mobile Commerce and Consumers' Online Purchase Orientation in Poland, Croatia and Serbia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Cvitanović, Petra Leonora, 2018, "New Technologies in Marketing as Competitive Advantage," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Grubor, Aleksandar & Jakša, Olja, 2018, "Social Media Marketing: Engaging with Consumers in Digital Era," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Shakaib Farid, Dania & Ali, Mazhar, 2018, "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 5, issue 1, pages 31-43.
• Djuric, Ivan & Götz, Linde & Svanidze, Miranda & Glauben, Thomas, 2018, "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 139-160, DOI: 10.5772/intechopen.69869.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018, "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 12, issue 2, pages 598-616.
• Schmallowsky, Katrin & Feuerhake, Christian, 2018, "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 05/2018.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018, "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2018.
• Engels, Barbara, 2018, "Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung
  [The privacy preferences of young people in Germany: Results of a survey of school students]," IW-Trends – Vierteljahresschrift zur empirischen Wirtschaftsforschung, Institut der deutschen Wirtschaft (IW) / German Economic Institute, volume 45, issue 2, pages 3-26, DOI: 10.2373/1864-810X.18-02-02.
• Gesche, Tobias, 2018, "Reference Price Shifts and Customer Antagonism: Evidence from Reviews for Online Auctions," VfS Annual Conference 2018 (Freiburg, Breisgau): Digital Economy, Verein für Socialpolitik / German Economic Association, number 181650.
• Aleksandar Grubor & Olja Jaksa, 2018, "Internet Marketing as a Business Necessity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 16, issue 2, pages 265-274.

2017

• Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017, "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper, University Library of Munich, Germany, number 76477, Jan.
• Armstrong, Mark & Chen, Yongmin, 2017, "Discount Pricing," MPRA Paper, University Library of Munich, Germany, number 76681, Jan.
• Widodo, Tri, 2017, "Multi-product and Multi-region Marketing," MPRA Paper, University Library of Munich, Germany, number 77441, Mar.
• Camilleri, Silvio John & Ellul, Denise, 2017, "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper, University Library of Munich, Germany, number 77744, Feb.
• Silvio John, Camilleri & Gail, Grech, 2017, "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper, University Library of Munich, Germany, number 77745, Jan.
• Jaelani, Aan, 2017, "Event dan festival di Cirebon: Review bauran pemasaran syari’ah
  [Event and festival in Cirebon: Review of shariah marketing mix]," MPRA Paper, University Library of Munich, Germany, number 77862, Mar, revised 17 Mar 2017.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017, "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper, University Library of Munich, Germany, number 78085, Apr.
• Pashchenko, Margarita, 2017, "Факторы Конкурентоспособности Предприятия В Концепции М.Портера
  [Factors of competitiveness of the enterprise in the concept of M. Porter]," MPRA Paper, University Library of Munich, Germany, number 78185.
• Koshcheeva, Angelina, 2017, "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей»
  [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper, University Library of Munich, Germany, number 78302.
• Jaelani, Aan, 2017, "Event and festival in Cirebon: Review of shariah marketing mix," MPRA Paper, University Library of Munich, Germany, number 78624, Apr, revised 11 Apr 2017.
• Khan, Abdullah & Ahmed, Shariq & Paul, Sameer & Alam Kazmi, Syed Hasnain, 2017, "Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan," MPRA Paper, University Library of Munich, Germany, number 80930, Jun, revised 29 Jun 2017.
• Harashima, Taiji, 2017, "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper, University Library of Munich, Germany, number 81522, Sep.
• Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017, "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper, University Library of Munich, Germany, number 81635, Sep.
• Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper, University Library of Munich, Germany, number 82040, Sep.
• Dimitrov, Mitko & Ileva, Radka & Stefanov, Tsanko, 2017, "Синергия И Конкурентоспособност На Българските Предприятия
  [Synergy and Competitiveness of Bulgarian Enterprises]," MPRA Paper, University Library of Munich, Germany, number 82765.
• Wijiharjono, Nuryadi, 2017, "Kajian perkembangan penelitian pemasaran film
  [Contemporary study of film marketing research]," MPRA Paper, University Library of Munich, Germany, number 83349, revised Aug 2017.
• Clipa, Cătălin-Ioan & Danilet, Magdalena & Clipa, Anca-Maria, 2017, "Country of origin effect and perception of Romanian consumers," MPRA Paper, University Library of Munich, Germany, number 83590, Jan.
• Vasiliu, Codrin Dinu & Bruma, Ioan Sebastian, 2017, "The discursive brand analysis of the accommodation units from the touristic basin of Sucevița (Bukovina Region, Romania)," MPRA Paper, University Library of Munich, Germany, number 85168, Nov.
• Almeyda-Ibáñez, Marta & George, Babu P., 2017, "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper, University Library of Munich, Germany, number 87884, Mar.
• Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017, "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper, University Library of Munich, Germany, number 87914, Mar.
• Chatzigeorgiou, Chryssoula, 2017, "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper, University Library of Munich, Germany, number 87916, Dec.
• Mansfield, Charlie, 2017, "Travel Writing in Place Branding - A Case Study on Nantes," MPRA Paper, University Library of Munich, Germany, number 88017, Dec, revised 31 Dec 2017.
• Sotiriadis, Marios & Shen, Shiwei, 2017, "The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme," MPRA Paper, University Library of Munich, Germany, number 88145, Dec.
• Chenini, Abderrahim & Touaiti, Mustapha, 2017, "Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework," MPRA Paper, University Library of Munich, Germany, number 90639, Dec, revised 16 May 2018.
• Khan, Kamran & Hameed, Irfan, 2017, "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," MPRA Paper, University Library of Munich, Germany, number 91773.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017, "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper, University Library of Munich, Germany, number 93933, Feb.
• Mohanraj, Prasanna, 2017, "Film-Induced Tourism Model - A Qualitative Research Study," MPRA Paper, University Library of Munich, Germany, number 94172, Dec.
• David Říha & Timothy Heinze & Michael Stros, 2017, "Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 1, pages 26-47, DOI: 10.18267/j.cebr.171.
• Michael Bahles & Gina Cook, 2017, "Car Motivations in the Young Target Group: An International Perspective," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 3-15, DOI: 10.18267/j.cebr.182.
• Kamila Mikolajová & Květa Olšanová, 2017, "How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 27-40, DOI: 10.18267/j.cebr.184.
• Michael Neubert, 2017, "International Pricing Strategies for Born-Global Firms," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 41-50, DOI: 10.18267/j.cebr.185.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2017, "Consumer Attention Online: How to be Visible?," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 4, pages 30-44, DOI: 10.18267/j.cebr.189.
• Spann, Martin & Stich, Lucas & Schmidt, Klaus M., 2017, "Pay What You Want as a Pricing Model for Open Access Publishing?," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 10, Oct.
• Strausz, Roland, 2017, "A Theory of Crowdfunding," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 2, Mar.
• Krämer, Florentin & Schmidt, Klaus M. & Stich, Lucas, 2017, "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 8, Oct.
• TANASE, George Cosmin, 2017, "Customer Benefit as a Determinant of Repeat Purchasing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 1, pages 20-23, March.
• PURCAREA, Theodor, 2017, "Retail revolution and the always connected consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 1, pages 24-30, March.
• TANASE, George Cosmin, 2017, "Managing the Brand and Communication in Social Media," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 2, pages 20-22, June.
• PURCAREA, Theodor, 2017, "Distribution and the New Retail Imperative," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 2, pages 24-28, June.
• TANASE, George Cosmin, 2017, "Vertical Brand Portfolio Management: The Planning Process," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 3, pages 26-29, September.
• PURCAREA, Theodor, 2017, "Competing in today s challenging retail environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 3, pages 30-35, September.
• TANASE, George Cosmin, 2017, "Trends Driving the Future of the Retail Industry for the Next Decade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 4, pages 24-28, December.
• PURCAREA, Theodor, 2017, "Competing, Connecting, and Winning in Today s Distribution and Merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 8, issue 4, pages 30-39, December.
• Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017, "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series, Rimini Centre for Economic Analysis, number 17-08, Apr.
• Ahmad Bin Yamin, 2017, "Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, volume 4, issue 3, pages 117-122.
• Md. Kamrul Hasan & K. M. Khalequzzaman, 2017, "Marketing Efficiency and Value Chain Analysis: The Case of Garlic Crop in Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, volume 4, issue 1, pages 7-18.
• Muhammed Talha Narcı, 2017, "Consumer Behavior and Social Media Marketing: A Research on University Student," Bulletin of Economic Theory and Analysis, BETA Journals, volume 2, issue 3, pages 279-307.
• Raife Meltem Yetkin Özbük & Duygu Aydın Ünal, 2017, "Advergames Aiming Children in Turkey: A Content Analysis of 65 Advergames," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 115-130.
• Abubakar Lujja & F. Zeynep Özata, 2017, "The Consequences of Consumer Engagement in Social Networking Sites," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 2, pages 275-291.
• Çağatan Taşkın & Erdoğan Koç & Hakan Boz, 2017, "Perceptual Image of Conflict-Ridden Destinations: An EEG and Eye Tracker Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 533-553.
• Elif Bulut & Evrim Erdoğan & Melek Şardağ Karabulut, 2017, "An Investigation of SMEs’ Perspective on Social Media Promotion Effect through the Correspondence Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 591-610.
• Erkan Özdemir & M. Hakan Altıntaş & Serkan Kılıç, 2017, "The Effects of the Degree of Internationalization on Export Performance: A Research on Exporters in Turkey," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 611-626.
• Iva Slivar & Ramazan Ufuk Bayer, 2017, "Online Referrals Categorization and Performance of the Hospitality Industry: The Case of International Hotel Brands in Europe," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 4, pages 835-847.
• Muhammad Zahid Maitlo & Neelam Jugwani & Rehman Gul Gilal, 2017, "The Model of Customer Experience and Purchase Intention in Online Environment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 4, issue 1, pages 1-17, DOI: 10.30537/sijmb.v4i1.101.
• Veranika Novik & Patrícia Pinto & Manuela Guerreiro, 2017, "Analysis Of The Attachment-Aversion Model Of Consumer-Brand Relationships In A Different Cultural Background," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 5, issue 3, pages 278-295.
• Célia Ramos & Ana Casado-Molina & José Peláez, 2017, "Measuring Air And Terrestrial Transport Company Reputation: Tourism Intangibles Expressed In The Digital Environment," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 5, issue 4, pages 443-462.
• Ibrahim Alsini, 2017, "Investigating Effects Of Perceived Service Quality On Overall Service Quality And Customer Satisfaction: Case Of Saudi Airlines," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 5, issue 4, pages 463-470.
• Antonia DELISTAVROU & Hristo Katrandjiev & Irene TILIKIDOU, 2017, "Ethical Consumers In Greece: Who Are They?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 17, issue 3, pages 45-67.
• Natalia MANEA & Mihaela PURCARU, 2017, "The Evolution Of Educational Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 17, issue 4, pages 37-45.
• Jasna Lasinger Siladjev, 2017, "Promotional Activities For The Purpose Of Improving The Offer Of Travel Agencies In Primorje-Gorski Kotar County–Croatia," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 8, issue 2, pages 195-208.
• Michaela Hromková & Jana Keketiová & Thorsten Eidenmüller, 2017, "Marketing strategies in NGO´s in Slovakia," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 01, pages 4-12.
• Karl Rose, 2017, "Paradigmenwechsel der Discount – Vertriebsformen im Lebensmittel – Einzelhandel Dritter Teil einer Tetralogie," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 01, pages 13-21.
• Karl Rose, 2017, "Zukunftsperspektiven für den Lebensmittel – Discountvertrieb Vierter Teil einer Tetralogie," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 1, pages 43-54.
• Dirk Wiedenhöfer & Sonja Keppler, 2017, "Informationsquellen und Erwartungserfüllung im Rahmen der Krankenhauswahl bei Patienten mit Hüft- und Knie-TP in der Schweiz," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 1, pages 115-119.
• Basim Abbas Kraidy JASSMY & Cristian-Silviu BANACU & Zaki Muhammad Abbas BHAYA, 2017, "Strategic Orientation for Improving Financial Performance: Case Study in Al-Qadissiya Governorate Banking," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 2, issue 1, pages 147-164, June.
• Alexandru CAPATINA & George Cristian SCHIN & Dumitru RUSU, 2017, "Increasing Academic Brand Awareness through Virtual Reality," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 2, pages 171-182, May.
• Vlad I. RO?CA, 2017, "Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 4, pages 406-420, October.
• Gheorghe ORZAN & Raluca-Florentina TITA & Raluca-Giorgiana CHIVU & Stefan-Ilie OANTA & Cristian Ionut COMAN, 2017, "The Influence of the Marketing Communication on Consumer Behavior," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 65, issue 2, pages 164-173, February.
• Mugurel POPOVICI, 2017, "International Marketing And Global Marketing – Delimitation, Comparisons And Strategic Approaches," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 65, issue 8, pages 74-79, August.
• Francesca Magno & Fabio Cassia & Marta Ugolini, 2017, "Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?," Australian Journal of Management, Australian School of Business, volume 42, issue 1, pages 161-174, February, DOI: 10.1177/0312896215599812.
• Tania Bucic & Liem Viet Ngo & Ashish Sinha, 2017, "Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy," Australian Journal of Management, Australian School of Business, volume 42, issue 2, pages 308-327, May, DOI: 10.1177/0312896215611189.
• Cheng Wang & Jennifer Harris & Paul G Patterson, 2017, "Modeling the habit of self-service technology usage," Australian Journal of Management, Australian School of Business, volume 42, issue 3, pages 462-481, August, DOI: 10.1177/0312896216640862.
• Revti-Raman Sharma & Farhana T Newaz & Kim-Shyan Fam, 2017, "Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products," Australian Journal of Management, Australian School of Business, volume 42, issue 3, pages 482-501, August, DOI: 10.1177/0312896216659530.
• Gabriel Brătucu & Ioana Bianca Chițu & Mădălina Ștefan, 2017, "Measuring The Level Of Tourist Satisfaction. Case Study Brasov County," Journal of Smart Economic Growth, , volume 2, issue 2, pages 35-45, May.
• Gheorghița Dincă & Diana Foris & Timea Demeter, 2017, "Identifying Brașov County’S Touristic Visitors’ Profile Using European Tourism Indicators System," Journal of Smart Economic Growth, , volume 2, issue 2, pages 71-81, May.
• Anirban Chakraborty & Amit Tiwari, 2017, "Effect of Convergent Product Perception on Experiential Brand Loyalty: An Interactive Device Viewpoint," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4607839, Jul.
• Boonchai Hongcharu, 2017, "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4707078, Apr.
• Maria Misankova & Jana Kliestikova & Anna Krizanova, 2017, "Some Remarks to Specifics of Brand Valuation in Slovakia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5107681, May.
• Babulia Mghebrishvili, 2017, "Development of Managerial and Marketing Thinking in Georgia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5407766, Jul.
• Edwin Theron, 2017, "The influence of relationship shocks on customer commitment," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5807393, Oct.
• Ekaterine Maglakelidze & Maia Veshaguri, 2017, "Some Considerations in Respect to Customer-Centric Demand Response Market Design," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808117, Oct.
• Ebru Özgür Güler & Huseyin Guler & Ceren Boruban, 2017, "The Behaviors of Elderly Travelers in Turkey: Adana Case," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808153, Oct.
• Huseyin Guler & Ebru Özgür Güler & Yesim Termanoglu, 2017, "If Donor and Recipient are the Same Person? Gender Role Identity?s Effect on Self-Gifting," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808154, Oct.
• Gloria Gheno, 2017, "Causal analysis in marketing: a customer satisfaction problem," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808163, Oct.
• nanuli Okruashvili & Lia Metonidze, 2017, "Regional Marketing Potential, the Key Factor of Investment Development of the Region," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 5808262, Oct.
• Teo Poh Chuin & Mohamad Osman, 2017, "The Impacts of Worldmindedness and Nationalism on Students? Attitude and Purchase Intention towards Portable Consumer Electronics: A Cross-National Study," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607145, Jul.
• Teo Poh Chuin & Osman Mohamad, 2017, "Brand Origin Recognition Accuracy (Bora) And Its Antecedents: A Case In Malaysia," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607146, Jul.
• Somnath Chakrabarti, 2017, "An Exploratory Study for Understanding the Drivers of Display Advertising Spend in USA," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607601, Jul.
• Charmaine Du Plessis, 2017, "Towards A More Universal Understanding Of Content Marketing: The Contribution Of Academic Research," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607983, Jul.
• Nurcan Turan & Nuri Calik, 2017, "Consumers' Complaining Behavior In Terms Of Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 6, issue 1, pages 71-89, March.
• Marzanna K. Witek-Hajduk & Andrzej Sznajder, 2017, "Sojusze marketingowe między detalistami i producentami dóbr konsumpcyjnych trwałego użytku," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 4, pages 83-98.
• Norlia Ahmad, 2017, "Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 5, pages 15-28.
• Zubair Hassan, 2017, "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 5, pages 29-44.
• Volkan Yakin & Ayºe Idil Kacar & Canan Ay, 2017, "Sharing Economy: Why the Turkish consumers use Airbnb?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 25-36.
• Hanna Lewicka, 2017, "Viral Marketing – the case of Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 37-53.
• Oznur Ozkan Tektas & Canan Eryigit & Ozge Tayfur Ekmekci, 2017, "Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 4-24.
• Iga Rudawska, 2017, "Towards More Integrated Health Care – The Review of the International Experience," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 15, issue 69, pages 130-145.
• Azamat MAKSUDUNOV & Murat AVCI, 2017, "Türkiye Vatandaşlarının Kırgız ve Kırgızistan İmajına Yönelik Algıları," Sosyoekonomi Journal, Sosyoekonomi Society, issue 25(31).
• Zaid Yaseen Saud Al-Dulaimi & Rabeea Yaseen Saud Al-Dulaimi & Marwan Sabah Hasan Al-Tekreeti & Fedaa Abd Almajid Sabbar Al-Araji, 2017, "The Organizational Justice of the Administrative Leaders and its Impact on Employees' Career Performance (A practical study on Baghdad for Economic Sciences and of Al-Ma'mun privet university colleges)," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 6, issue 1, pages 40-54, March.
• Daniel Adrian Gardan & Mihai Andronie & Iuliana Petronela Gardan & Cristian Uta, 2017, "Social networks usage implications at the level of medical services consumption in Romania," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 6, issue 1, pages 55-64, March.
• Florian Schreiber, 2017, "Identification of customer groups in the German term life market: a benefit segmentation," Annals of Operations Research, Springer, volume 254, issue 1, pages 365-399, July, DOI: 10.1007/s10479-017-2446-y.
• Yulia I. Dubova & Tatiana A. Dugina & Ivan S. Korabelnikov & Zhanna Gornostaeva & Ekaterina Alekhina, 2017, "Institutional Traps as Barriers for Development of Regions’ Marketing Activities," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_27.
• Yulia I. Dubova & Tatiana V. Koryakina & Irina Chimonina & Aleksei V. Bogoviz & Yulia V. Ragulina, 2017, "Institutionalization of Successful Practices of Place Marketing Within Russian–European Cooperation," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_32.
• Amastasia A. Sozinova & Olga V. Fokina & Raisa A. Shchinova, 2017, "Marketing Tools for Increasing Company’s Reorganization Effectiveness," Contributions to Economics, Springer, in: Elena G. Popkova, "Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management", DOI: 10.1007/978-3-319-60696-5_40.