Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2018

• Nuno Antunes & Célia Ramos & Carlos Sousa, 2018, "Who Are The Tourists Sharing Content On Social Media? Behaviour And Characteristics," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 6, issue 3, pages 237-257.
• Pedro Palos-Sanchez & Jose Ramon Saura & Ana Reyes-Menendez & Ivonne Vásquez Esquivel, 2018, "Users Acceptance Of Location-Based Marketing Apps In Tourism Sector: An Exploratory Analysis," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 6, issue 3, pages 258-270.
• Joana Gonçalves & Manuela Guerreiro & Júlio Mendes & Luís Pereira, 2018, "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 6, issue 3, pages 326-343.
• Mihaela Eleonora CONSTANTINESCU & Cristina BALACEANU & Valentina ZAHARIA & Gheorghe MARINESCU, 2018, "Marketing Between Big Data and Behavioral Sciences," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 1, issue 1, pages 437-441, April.
• Mersid POTURAK & Merve TURKYILMAZ, 2018, "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 3, issue 2, pages 138-160, December.
• Pavol KRAL & Katarina JANOSKOVA & Tomas KLIESTIK, 2018, "Key Determinants Of The Public Transport User’S Satisfaction," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2018, issue 31, pages 36-51, December.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBO? & Ovidiu-Iulian BUNEA, 2018, "Selling Cultural Organizations – A Case Study On Client’S Perception Of The Cultural Activity Of The Calea Victoriei Foundation," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2018, issue 31, pages 81-96, December.
• Gheorghe MINCULETE & Polixenia OLAR, 2018, "Functional Approaches to Scor Model in the Supply Chain Management Processes (Part I)," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 19, issue 2, pages 136-144, May, DOI: 10.24818/RMCI.2018.2.136.
• Radojko LUKIC, 2018, "The Analysis of the Operative Profit Margin of Trade Companies in Serbia," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 19, issue 5, pages 458-475, December, DOI: 10.24818/RMCI.2018.5.458.
• Chi-Lin Yang & Tsai-Yin Lin & Chien-Wei Chen & Min-Hsien Chiang, 2018, "Information and timing of new product preannouncement and firm value," Australian Journal of Management, Australian School of Business, volume 43, issue 1, pages 111-131, February, DOI: 10.1177/0312896217702202.
• Daniela Varvaruc & Mirela Stoican & Adina Camarda, 2018, "The importance of cross-border regions and trends in tourism development in the Danube-Cris-Mures-Tisa EuroregionSystems to manage the efficiency of public transport of people through indicators and respective values of good practice," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 7, issue 1, pages 1-10, April.
• Mirela Stoican & Daniela Varvaruc & Adina Camarda, 2018, "The Romanian rural tourism. Actuality and perspectives in the context of innovation economy," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 7, issue 2, pages 1-9, August.
• Ça?atan Ta?k?n & Dilek Ta?k?n & Ahmet Akif Karadamar & Onur Öztürk, 2018, "The Influence Of Trust On Social Commerce Intent Of Instagram Users," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6408760, Jun.
• Ça?atan Ta?k?n & Dilek Ta?k?n, 2018, "Exploring The Influence Of Demographic Characteristics On The Satisfaction Of Call Center Customers," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6408769, Jun.
• Supeecha Panichpathom & Yongyuth Suphotgamkul, 2018, "Using Importance-Performance Analysis (Ipa) To Evaluate Factors Affecting The Living In Elderly Condominium," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6508956, Jul.
• Cheng-Feng Cheng & Yi-Ju Cheng, 2018, "Exploring adoption intention in 3D printing market based on asymmetric thinking in data analysis," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509009, Jul.
• M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018, "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509698, Jul.
• Nichaya Suntornpithug & Susan King, 2018, "Investigating Perceptions of U.S. Millennial Buyers Versus Non-Buyers of Green Consumer Packaged Goods (CPG) across Product Categories," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509797, Jul.
• Christine De Meyer-Heydenrych & Nicole Cunningham, 2018, "Factors influencing consumers? decision about which international clothing retailer to purchase from: A South African value and image perspective," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6710019, Oct.
• Lucie Povolná, 2018, "Business cycle survey and B2B buying decision," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7009949, Oct.
• Chonlada Sajjanit & Ruth Banomyong, 2018, "Customer-oriented reverse logistics and customer satisfaction on product returns," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208784, Jun.
• Songporn Hansanti & Daoroong Aiyadech & Wilawan Somsuk, 2018, "The relationship between marketing mix and buying decision process on the online shopping in Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208830, Jun.
• Chuenjit Changchenkit, 2018, "The Social Media Exposure and Online Clothes Buying Behavior in Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208896, Jun.
• Witchayaporn Pinyo & Thirarut Worapishet, 2018, "The Relationship between Customer Loyalty and Marketing Mix Satisfaction of Music Streaming Service," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208910, Jun.
• Nadhakan Shinnaranantana, 2018, "Internet Shopping and Buying Behavior of Baby Boomers in Bangkok, Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7208950, Jun.
• Nadhakan Shinnaranantana, 2018, "Internet Shopping and Buying Behavior of Clothing and accessories by young single consumer in Bangkok, Thailand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7309921, Nov.
• Ekaterine Maglakelidze & Maia Veshaguri & Eka Gegeshidze & Natia Kamushadze, 2018, "Assessment of Benefits Commercial Customers Can Receive from Their Demand Flexibility in the Power Market of Georgia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7310089, Nov.
• Joanna Douat & Mateus Ponchio, 2018, "What influences most on anchoring willingness to pay? Consumer self-confidence and hedonic-utilitarian consumption as underlying factors for price-anchoring susceptibility," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7310340, Nov.
• Eduardo Fernando Terán Yépez & Luna Santos Roldán, 2018, "Toward International Market Selection: A Practical Tool To Select The Most Appropriate Export Market," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7508501, Apr.
• Jana Kliestikova & Anna Krizanova & Maria Kovacova, 2018, "Old McDonald's had a brand?: How traditional brands lose their breath," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 7508681, Apr.
• Edwin Theron, 2018, "Managing commitment in the personal care service industry: the special case of hairdressing services," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8108961, Nov.
• Edwin Theron, 2018, "Creating An Environment Conducive For Developing Customer Commitment: Does Shock Intensity Make A Difference?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8109841, Nov.
• Marko Van Deventer, 2018, "Validating a utility and trust in mobile banking scale in the South African context," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6809984, Oct.
• Heleneze Lues & Marko van Deventer, 2018, "Exploring the factors that influence Generation Y students? attitudes towards university websites," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6810100, Oct.
• Christine De Meyer-Heydenrych & Beate Stiehler-Mulder, 2018, "Universities As Systems: Exploring The Lecturers? Experience," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6810220, Oct.
• Michal Buszko & Dorota Krupa & Malwina Chojnacka, 2018, "Bank products and services for children, youths and young adults: features, models, customization," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6810238, Oct.
• Tomas Chlopcik, 2018, "Automotive industry in the Visegrad Group," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 7609572, Jul.
• Vjosa Fejza & Hykmete Bajrami & Ramiz Livoreka, 2018, "Customer Behavior in Commercial Banks of Kosovo," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 6, issue 2, pages 17-35, November.
• Borsali Awicha Amina & Benhabib Abderrezak, 2018, "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 28-47.
• Peter Misiani Mwencha & Stephen Makau Muathe, 2018, "Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 4-27.
• Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan, 2018, "The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 48-65.
• Versavel Tecleab Haile, 2018, "Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 21-32.
• Bogdan Anastasiei & Ana Raluca Chiosa, 2018, "Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 33-45.
• Andranik Muradyan, 2018, "Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 4-20.
• Per Kristav & Izabelle Bäckström & Axel Nordin & Anders Warell & Olaf Diegel, 2018, "A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practi," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 46-65.
• Katarzyna Dziewanowska & Rose Quan & Alison Pearce, 2018, "Innovation and the Education of Managers in Technical Universities (Innowacje a ksztalcenie menedzerów w uczelniach technicznych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 16, issue 77, pages 43-62.
• Timo Airaksinen, 2018, "The Entrepreneur and the Customers: a Quiet Conflict (Przedsiebiorca i klient: ukryty konflikt)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 16, issue 80, pages 52-67.
• Yumei Yang & Davide Secchi & Fabian Homberg, 2018, "Triggers and Damages of Organizational Defensive Routines (Przyczyny i negatywne skutki stosowania praktyk obronnych w organizacjach)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 16, issue 80, pages 85-103.
• Barbara Drapala, 2018, "Creative Corporate Communication in Social Media – How to Effectively Build Relations and Receive High Quality Resumes From Younger Generations (Kreatywna komunikacja korporacyjna w mediach spolecznosciowych – jak skutecznie budowac relacje i zdobywa," Research Reports, University of Warsaw, Faculty of Management, volume 2, issue 29, pages 131-146.
• Neviana Krasteva, 2018, "Is There A Global Consumer," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, volume 15, issue 1, pages 59-74, June.
• Rocsana Bucea-Manea-Tonis & Elena Gurgu, 2018, "Common Mistakes in Social Media. A Case Study on a Non-Profit Company," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 7, issue 3, pages 32-48, September.
• Pravesh Kumar Padamwar & Jagrook Dawra & Vinay Kumar Kalakbandi, 2018, "Range effect on extremeness aversion," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 45, issue 4, pages 345-355, December, DOI: 10.1007/s40622-018-0197-5.
• Benedikt Berger, 2018, "Commerce-oriented revenue models for content providers: an experimental study of commerciality’s effect on credibility," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 1, pages 93-109, February, DOI: 10.1007/s12525-017-0268-z.
• Harry Bouwman & Jukka Heikkilä & Marikka Heikkilä & Carlo Leopold & Timber Haaker, 2018, "Achieving agility using business model stress testing," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 2, pages 149-162, May, DOI: 10.1007/s12525-016-0243-0.
• Joel Mero (Järvinen), 2018, "The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 2, pages 205-217, May, DOI: 10.1007/s12525-017-0281-2.
• Konstantin Hopf & Mariya Sodenkamp & Thorsten Staake, 2018, "Enhancing energy efficiency in the residential sector with smart meter data analytics," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 4, pages 453-473, November, DOI: 10.1007/s12525-018-0290-9.
• Massoud Moslehpour & Wing-Keung Wong & Yi Hsin Lin & Thi Huyen Nguyen, 2018, "Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 8, issue 4, pages 371-389, December, DOI: 10.1007/s40821-017-0093-5.
• Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018, "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, volume 15, issue 2, pages 161-187, June, DOI: 10.1007/s12208-018-0196-4.
• Christoph Laubert & Ingmar Geiger, 2018, "Disentangling complexity: how negotiators identify and handle issue-based complexity in business-to-business negotiation," Journal of Business Economics, Springer, volume 88, issue 9, pages 1061-1103, December, DOI: 10.1007/s11573-018-0896-6.
• Hitoshi Hayakawa & Susumu Imai & Kazuko Nakata, 2018, "Empirical Analysis of Brands: A Survey," The Japanese Economic Review, Springer, volume 69, issue 3, pages 324-339, September, DOI: 10.1111/jere.12187.
• Andrew T. Ching & Masakazu Ishihara, 2018, "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Springer, volume 69, issue 3, pages 306-323, September, DOI: 10.1111/jere.12188.
• Matthew Osborne, 2018, "Frequency Versus Depth: How Changing the Temporal Process of Promotions Impacts Demand for a Storable Good," The Japanese Economic Review, Springer, volume 69, issue 3, pages 258-283, September, DOI: 10.1111/jere.12190.
• Kazuko Kano, 2018, "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Springer, volume 69, issue 3, pages 284-305, September, DOI: 10.1111/jere.12191.
• Mohamed El Hafid & Hasnaa El Assri & Aziz Sair, 2018, "Moroccan Gastronomy as a Key Factor of Tourism Attractiveness in Morocco," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Kathy Velander, "Innovative Approaches to Tourism and Leisure", DOI: 10.1007/978-3-319-67603-6_25.
• Alexios-Patapios Kontis & Sofoklis Skoultsos, 2018, "Enhancing Hospitality Services Through the Engagement of Visitors in Local Gastronomy Experiences: A Marketing Perspective from the Supply-Side," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Kathy Velander, "Innovative Approaches to Tourism and Leisure", DOI: 10.1007/978-3-319-67603-6_26.
• Cristina Fleşeriu & Smaranda Adina Cosma & Marius Bota, 2018, "Cluj-Napoca European Youth Capital: Why to Attend a Major Event," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Kathy Velander, "Innovative Approaches to Tourism and Leisure", DOI: 10.1007/978-3-319-67603-6_6.
• Matthias Ecker-Ehrhardt, 2018, "Self-legitimation in the face of politicization: Why international organizations centralized public communication," The Review of International Organizations, Springer, volume 13, issue 4, pages 519-546, December, DOI: 10.1007/s11558-017-9287-y.
• Franck Cochoy, 2018, "“Making people buy and eat differently”: lessons from the modernisation of small independent grocery stores in the early twentieth century," Review of Agricultural, Food and Environmental Studies, Springer, volume 99, issue 1, pages 15-35, June, DOI: 10.1007/s41130-017-0046-5.
• Amin Ansary & Nik M. Hazrul Nik Hashim, 2018, "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, volume 12, issue 4, pages 969-1002, October, DOI: 10.1007/s11846-017-0235-2.
• Peter Kenning & Christian Thorun & Lasse Meißner, 2018, "Der Markt für „gute Arbeit“ — eine empirische Analyse
  [The Market for “Good Labour” — an Empirical Analysis]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, volume 98, issue 6, pages 428-432, June, DOI: 10.1007/s10273-018-2311-x.
• Cheng-Wen Lee & Nurul Hidayat, 2018, "The Influence of Knowledge Sharing and Absorptive Capacity on Service Innovation Performance of Islamic Banking in North Borneo Indonesia," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 8, issue 4, pages 1-2.
• Tadas Limba & Mindaugas Kiškis & Gintarė Gulevičiūtė & Andrius Stasiukynas & Tomas Plėta & Ieva Juozapavičiūtė, 2018, "Model based on qualitative criteria for internet marketing development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 5, issue 3, pages 618-633, March, DOI: 10.9770/jesi.2018.5.3(15).
• Vladimír Kubeš & Jan Rančák, 2018, "Sustainability of organization performance via management techniques," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 5, issue 4, pages 1031-1042, June, DOI: 10.9770/jesi.2018.5.4(23).
• Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018, "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, volume 45, issue 9, pages 1670-1689, July, DOI: 10.1080/02664763.2017.1389864.
• Gerben de Jong & Christiaan Behrens & Hester van Herk & Erik (E.T.) Verhoef, 2018, "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 18-077/VIII, Oct, revised 28 Feb 2021.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018, "Impact of advertizing on brand’s market-shares in the automobile market:: a multi-channel attraction model with competition and carry-over effects," TSE Working Papers, Toulouse School of Economics (TSE), number 18-878, Jan.
• Catalina Martínez & Sarah Parlane, 2020, "On the Firms’ Decision to Hire Academic Scientists," Working Papers, School of Economics, University College Dublin, number 201801, Mar.
• Elias Tsakas & Nikolas Tsakas, 2018, "Noisy Persuasion," University of Cyprus Working Papers in Economics, University of Cyprus Department of Economics, number 11-2018, Sep.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018, "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," Documentos de Trabajo (working papers), Department of Economics - dECON, number 0218, Sep.
• Natalya Yu. Vlasova & Yelena S. Kulikova, 2018, "Place Marketing in Conditions of the Forming Digital Economy," Journal of New Economy, Ural State University of Economics, volume 19, issue 3, pages 69-81, June, DOI: 10.29141/2073-1019-2018-19-3-7.
• Natalya B. IZAKOVA, 2018, "Measuring Relationship Marketing Productivity in the Industrial Market," Upravlenets, Ural State University of Economics, volume 9, issue 5, pages 74-84, October, DOI: 10.29141/2073-1019-2018-9-5-8.
• Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018, "Consumer Resistance," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 1804, Apr.
• Michele Bonazzi & Andrea Pastore & Francesco Casarin, 2018, "Cultural consumption and the artistic benefit," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 09, Sep.
• Matteo Giannasi & Francesco Casarin, 2018, "Experimental marketing and the crisis of postmodernism. Problems and perspectives," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 10, Sep.
• Michele Bonazzi & Francesco Casarin, 2018, "The cultural omnivorousness and the consumption of performing arts," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 11, Sep.
• Francesca Checchinato & Lala Hu, 2018, "Managing digital marketing strategies in emerging markets: The case of China," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 12, Sep.
• Tsanko Stefanov, 2018, "Marketing Research on Strategic Management of a Hotel Complex," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 102-105, October.
• Boycho Boychev, 2018, "Promotion, Personal Sales and Encouragement of Sales - the Main Catalysts of Modern Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 106-114, October.
• Atanaska Reshetkova, 2018, "Òhe Omni-Channel Marketing After the Entry into Force of The General Data Protection Regulation," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 115-120, October.
• Elitsa Gramatikova, 2018, "Challenges to Digital Marketing in Multi-Screen Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 56-65, October.
• Violeta Peteva Laskova, 2018, "Strategic Aspects of Consumer Behaviour and Basic Paradigms in Consumer Behaviour Study," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 78-86, October.
• Penka Goranova, 2018, "Consumer Attitudes in Omni-Channel Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 3, pages 196-202, December.
• Radina Momchilova, 2018, "The Professionalism of Bank Staff as a Key Factor in Customer Migration in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 3, pages 25-36, December.
• Selvet Niyazieva, 2018, "Methods and Metrics for Measuring Happiness," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 3, pages 59-70, December.
• Nuryakin & PA Retno Widowati & Fatmawati Indah, 2018, "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business, Sciendo, volume 65, issue 4, pages 443-457, December, DOI: 10.2478/saeb-2018-0026.
• Kazlauskienė Asta, 2018, "Industry Specifics and Consumers’ Reactions to Business Crises," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 32, issue 1, pages 5-20, December, DOI: 10.1515/eb-2018-0001.
• Hornyák Andrea, 2018, "Components of Financial Literacy of Young People," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 6, issue 1, pages 5-19, DOI: 10.1515/auseb-2018-0001.
• Brzozowicz Magdalena, 2018, "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Sciendo, volume 5, issue 52, pages 260-269, January, DOI: 10.1515/ceej-2018-0024.
• Pásková Martina & Hruška Jan & Zelenka Josef, 2018, "YouTube as an Airlines Marketing Tool," Czech Journal of Tourism, Sciendo, volume 7, issue 1, pages 45-69, June, DOI: 10.1515/cjot-2018-0003.
• Doucek Jan & Zelenka Josef, 2018, "New Trends in Geoproducts Development: Železné Hory National Geopark Case Study," Czech Journal of Tourism, Sciendo, volume 7, issue 2, pages 179-195, December, DOI: 10.1515/cjot-2018-0010.
• Kicova Eva & Kral Pavol & Janoskova Katarína, 2018, "Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry," Economics and Culture, Sciendo, volume 15, issue 1, pages 5-14, June, DOI: 10.2478/jec-2018-0001.
• Nadanyiova Margareta & Kliestikova Jana & Kolencik Juraj, 2018, "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value," Economics and Culture, Sciendo, volume 15, issue 1, pages 96-104, June, DOI: 10.2478/jec-2018-0011.
• Gluhović Nikola, 2018, "Factors Influencing the Selection of Retail Chains with Large Purchasing in Bosnia and Herzegovina," Economic Themes, Sciendo, volume 56, issue 1, pages 35-56, April, DOI: 10.2478/ethemes-2018-0003.
• Zimonjić Velida, 2018, "Examination of Satisfaction Level of Bank Service Customers Using Servqual Model," Economic Themes, Sciendo, volume 56, issue 4, pages 475-486, December, DOI: 10.2478/ethemes-2018-0027.
• Ene Andreea Bianca, 2018, "Distance Education in Romanian Higher Education," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 9, issue 1, pages 65-70, May, DOI: 10.1515/hjbpa-2018-0005.
• Grigorescu Adriana, 2018, "Public Services between the Citizen’s Need and the Possibilities of the Administration," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 9, issue 2, pages 23-34, August, DOI: 10.2478/hjbpa-2018-0010.
• Garczarek-Bąk Urszula, 2018, "Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 54, issue 1, pages 36-49, March, DOI: 10.2478/ijme-2018-0004.
• Korneta Piotr, 2018, "Net promoter score, growth, and profitability of transportation companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 54, issue 2, pages 136-148, June, DOI: 10.2478/ijme-2018-0013.
• Stępień Beata, 2018, "Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 1, pages 79-99, March, DOI: 10.7206/jmba.ce.2450-7814.220.
• Bartosik-Purgat Małgorzata, 2018, "International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 2, pages 16-33, June, DOI: 10.7206/jmba.ce.2450-7814.226.
• Kowalczuk Jessica, 2018, "The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 14-29, September, DOI: 10.7206/jmba.ce.2450-7814.233.
• Baran Radosław, 2018, "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 2-13, September, DOI: 10.7206/jmba.ce.2450-7814.232.
• Kolomiiets Olga & Krzyżanowska Magdalena & Mazurek Grzegorz, 2018, "Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 30-48, September, DOI: 10.7206/jmba.ce.2450-7814.234.
• Soni Sanjay & Govender Krishna, 2018, "The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 71-87, September, DOI: 10.7206/jmba.ce.2450-7814.236.
• Kakitek Agata, 2018, "Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 4, pages 11-31, December, DOI: 10.7206/jmba.ce.2450-7814.240.
• Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018, "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Sciendo, volume 10, issue 1, pages 63-82, March, DOI: 10.2478/joim-2018-0003.
• Stępień Beata & Lima Ana Pinto & Hinner Michael, 2018, "Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector," Journal of Intercultural Management, Sciendo, volume 10, issue 2, pages 139-158, June, DOI: 10.2478/joim-2018-0012.
• Poissonnier Hugues, 2018, "Emotional Skills: an Essential Axis of Pedagogical Innovation in the Training of Buyers/Managers of External Resources," Journal of Intercultural Management, Sciendo, volume 10, issue 3, pages 25-46, September, DOI: 10.2478/joim-2018-0015.
• Chui Margaret S. M., 2018, "To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival," Nang Yan Business Journal, Sciendo, volume 6, issue 1, pages 21-46, June, DOI: 10.2478/nybj-2018-0002.
• Purevdorj Tuul & Silva Susana Costa e, 2018, "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 63, issue 1, pages 73-89, April, DOI: 10.2478/subboec-2018-0005.
• e Silva Susana Costa & Monteiro Adriana & Duarte Paulo, 2018, "Insights on Consumer Online Purchase Decisions of Women’s Footwear," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 63, issue 2, pages 49-66, August, DOI: 10.2478/subboec-2018-0008.
• Pelau Corina & Chinie Alexandra Catalina, 2018, "Clusters of Tourism Consumers in Romania," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 28, issue 1, pages 17-34, March, DOI: 10.2478/sues-2018-0002.
• Patrick Lloyd-Smith & Ewa Zawojska & Wiktor L. Adamowicz, 2018, "Moving beyond the contingent valuation versus choice experiment debate – Presentation effects in stated preference," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2018-14.
• Magdalena Brzozowicz, 2018, "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers, Faculty of Economic Sciences, University of Warsaw, number 2018-23.
• Dominique M Hanssens, 2018, "Long-Term Impact of Marketing:A Compendium," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10704, ISBN: ARRAY(0x6d2fa270).
• Michael Kamins, 2018, "Marketing Manipulation:A Consumer's Survival Manual," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10839, ISBN: ARRAY(0x6c715680).
• Wijnand Jongen, 2018, "The End of Online Shopping:The Future of New Retail in an Always Connected World," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11106, ISBN: ARRAY(0x6ded4ed8).
• Dominique M. Hanssens, 2018, "Market Response, Competitive Behavior, and Time-Series Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 2018, "Modeling Asymmetric Competition," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Keiko Powers & Dominique M. Hanssens & Yih-Ing Hser & M. Douglas Anglin, 2018, "Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018, "The Persistence of Marketing Effects on Sales," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018, "Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens, 2018, "The Category-Demand Effects of Price Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Dominique M. Hanssens & S. Siddarth, 2018, "The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Jorge Silva-Risso & Shuba Srinivasan & Dominique M. Hanssens, 2018, "New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Jan-Benedict E. M. Steenkamp & Vincent R. Nijs & Dominique M. Hanssens & Marnik G. Dekimpe, 2018, "Competitive Reactions to Advertising and Promotion Attacks," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Koen Pauwels & Dominique M. Hanssens, 2018, "Performance Regimes and Marketing Policy Shifts," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Julian Villanueva & Shijin Yoo & Dominique M. Hanssens, 2018, "The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Shuba Srinivasan & Dominique M. Hanssens, 2018, "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Amit Joshi & Dominique M. Hanssens, 2018, "The Direct and Indirect Effects of Advertising Spending on Firm Value," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2018, "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Dominique M. Hanssens & Fang Wang & Xiao-Ping Zhang, 2018, "Performance Growth and Opportunistic Marketing Spending," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "LONG-TERM IMPACT OF MARKETING A Compendium".
• Michael Kamins, 2018, "The Impact of the Marketing Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "System I Processing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Cognitive Biases and System II Processing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Social Biases," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Memory Biases," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "The Problem of Inertia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Price and Its Influence Upon Choice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Deceptive Products: Consumer Confusion, Secondary Meaning and Dilution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Marketing Manipulation by the Drug Companies is Enough to Make You Sick!," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Selling Tactics That Have the Potential to Deceive," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Deceptive Advertising and Promotional Techniques," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Political Advertising and Deception," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Manipulative Marketing Research from Questionnaire Design to Results," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Winning Strategies for Online Purchases (eBay, Priceline and StubHub)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Marketing Manipulation A Consumer’s Survival Manual".
• Michael Kamins, 2018, "Wrapping It All Up," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Marketing Manipulation A Consumer’s Survival Manual".
• Wijnand Jongen, 2018, "Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "The onlification of society," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Onlife retail in the smart economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Consumers in the sharing economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Sustainable shopping in the circular economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Winner takes all in the platform economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Power to the onlife consumer," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Orientation: the N=1 effect," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Selection: new paradigm of choice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "How to pay: no-click buying in the blockchain," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Delivery: the last mile dilemma," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Customer care: customer service becomes customer intimacy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "New business models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "Work and study in onlife retail," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Wijnand Jongen, 2018, "The rise of the network society," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD".
• Petra Leonora Cvitanović, 2018, "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1806, Nov.
• Merima Èinjareviæ Emir Agiæ Almir Peštek, 2018, "When Consumers are in Doubt, You Better Watch Out! The Moderating Role of consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 21, issue SCI, pages 1-14, December.
• Myslivcová, Světlana, 2018, "Innovative Human Resource Management," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Stefańska, Magdalena & Knezevic, Blazenka & Stojkovic, Dragan, 2018, "Mobile Commerce and Consumers' Online Purchase Orientation in Poland, Croatia and Serbia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Cvitanović, Petra Leonora, 2018, "New Technologies in Marketing as Competitive Advantage," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Grubor, Aleksandar & Jakša, Olja, 2018, "Social Media Marketing: Engaging with Consumers in Digital Era," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Shakaib Farid, Dania & Ali, Mazhar, 2018, "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 5, issue 1, pages 31-43.
• Djuric, Ivan & Götz, Linde & Svanidze, Miranda & Glauben, Thomas, 2018, "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 139-160, DOI: 10.5772/intechopen.69869.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018, "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 12, issue 2, pages 598-616.
• Schmallowsky, Katrin & Feuerhake, Christian, 2018, "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 05/2018.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018, "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2018.
• Engels, Barbara, 2018, "Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung
  [The privacy preferences of young people in Germany: Results of a survey of school students]," IW-Trends – Vierteljahresschrift zur empirischen Wirtschaftsforschung, Institut der deutschen Wirtschaft (IW) / German Economic Institute, volume 45, issue 2, pages 3-26, DOI: 10.2373/1864-810X.18-02-02.
• Gesche, Tobias, 2018, "Reference Price Shifts and Customer Antagonism: Evidence from Reviews for Online Auctions," VfS Annual Conference 2018 (Freiburg, Breisgau): Digital Economy, Verein für Socialpolitik / German Economic Association, number 181650.
• Aleksandar Grubor & Olja Jaksa, 2018, "Internet Marketing as a Business Necessity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 16, issue 2, pages 265-274.

2017

• Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017, "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper, University Library of Munich, Germany, number 76477, Jan.
• Armstrong, Mark & Chen, Yongmin, 2017, "Discount Pricing," MPRA Paper, University Library of Munich, Germany, number 76681, Jan.
• Widodo, Tri, 2017, "Multi-product and Multi-region Marketing," MPRA Paper, University Library of Munich, Germany, number 77441, Mar.
• Camilleri, Silvio John & Ellul, Denise, 2017, "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper, University Library of Munich, Germany, number 77744, Feb.
• Silvio John, Camilleri & Gail, Grech, 2017, "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper, University Library of Munich, Germany, number 77745, Jan.
• Jaelani, Aan, 2017, "Event dan festival di Cirebon: Review bauran pemasaran syari’ah
  [Event and festival in Cirebon: Review of shariah marketing mix]," MPRA Paper, University Library of Munich, Germany, number 77862, Mar, revised 17 Mar 2017.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017, "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper, University Library of Munich, Germany, number 78085, Apr.
• Pashchenko, Margarita, 2017, "Факторы Конкурентоспособности Предприятия В Концепции М.Портера
  [Factors of competitiveness of the enterprise in the concept of M. Porter]," MPRA Paper, University Library of Munich, Germany, number 78185.
• Koshcheeva, Angelina, 2017, "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей»
  [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper, University Library of Munich, Germany, number 78302.
• Jaelani, Aan, 2017, "Event and festival in Cirebon: Review of shariah marketing mix," MPRA Paper, University Library of Munich, Germany, number 78624, Apr, revised 11 Apr 2017.
• Khan, Abdullah & Ahmed, Shariq & Paul, Sameer & Alam Kazmi, Syed Hasnain, 2017, "Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan," MPRA Paper, University Library of Munich, Germany, number 80930, Jun, revised 29 Jun 2017.
• Harashima, Taiji, 2017, "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper, University Library of Munich, Germany, number 81522, Sep.