Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

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• Violeta Neza & Edlira Llazo, 0, "Consumer e-satisfaction through the use of e-services in the banking sector - changing consumer behavior ( Case study ? e-banking in Albania)," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13815899.
• Marlé van Eyk & Danie Ferreira, 0, "The characteristics of an online shopping experience within a retail context," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14115925.
• Elvira Vieira & Daniela Silva & Victor Tavares, 0, "Relevance of Digital Marketing for the Performance of Small and Medium-sized Enterprises: The Case of the Portuguese Footwear Sector," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14316278.
• Neviana Krasteva & Dessislava Alexova, 0, ""Festina lente" - Hurry slowly for travelers," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416238.
• Neviana Krasteva & Aleksey Potebnia, 0, "How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416249.
• Teona Tavdishvili & Ekaterine Maglakelidze, 0, "Generation Y and Z Preferences Regarding Influencer Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716442.
• Tong Su & Liping Zhang & Liping Zhang, 0, "Determinant of Brand Happiness and Self-Green Brand Congruity as Moderator: A Conceptual Paper," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716496.
• Tong Su & Qichen Zhang & Liping Zhang & Poh-Chuin Teo, 0, "Assessing the Effect of Environment, Social and Governance on Brand Attachment and Brand Loyalty: A Conceptual Paper," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716500.
• Lyubomir Stoychev & Stefan Raychev, 0, "Sustainable economic growth through green marketing: A macroeconomic study," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15016516.
• Nanuli Okruashvili, 0, "Export of Georgian Higher Education Services in the Face of Modern Challenges," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15016749.
• Omobola Ajayi & Oluwabunmi Awokoya, 0, "The Implication of Content Marketing on Brand Awareness And Brand Engagement among Female Students in Ekiti State University, Nigeria," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15116648.
• Alyssa Shawntay Williams, 0, "Electronic Word-of-Mouth as Market Signal: The Economic Impact on Consumer Satisfaction and Digital Market Efficiency in South African E-Commerce," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 15316875.
• Graham White & Natalia Vila, 0, "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, volume 0, issue , pages 1-23, DOI: 10.1007/s11365-016-0407-6.
• Lehrer, Ehud & Shaiderman, Dimitry, 2026, "Markovian persuasion," Theoretical Economics, Econometric Society, volume 21, issue 1, January.
• Thomas Demuynck & Christian Seel, 2018, "Revealed preference with limited consideration," ULB Institutional Repository, ULB -- Universite Libre de Bruxelles, number 2013/251989, Dec.

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• Fabio Gaetano Santeramo & Leonardo Di Gioia, 2018, "A Review of Supply Chain Prices Analyses with Emphasis on Perishable Markets," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69451.
• Adi Djoko Guritno, 2018, "Agriculture Value Chain as an Alternative to Increase Better Income's Distribution: The Case of Indonesia," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70141.
• Olaf Van Kooten & Caroline Nevejan & Frances Brazier & Michel Oey & Coen Hubers, 2018, "SamenMarkt®, a Proposal for Restoring Trust in the Horticultural Fresh Food Market by Using Multi-Agent System Technology," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70140.
• Nguyen Viet Khoi & Hoang Thi Hai Yen & Tong Van Khai & Dang Thi Phuong Hoa & Nguyen Tien Duc, 2018, "Dairy Value Chain In Vietnam: Evidences from Bavi Area," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69450.
• Michael Mugabira & Richard Chivaka, 2018, "Collaboration in Agri-Value Chains: Building Supplier Production Capabilities for Productivity Gains," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70132.
• Sebastian Gomez Lende & Guillermo Velazquez & Sebastian Gomez Lende, 2018, "Soybean Agribusiness in Argentina (1990-2015): Socio- Economic, Territorial, Environmental, and Political Implications," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70463.
• Muhammad Imran Siddique & Elena Garnevska, 2018, "Citrus Value Chain(s): A Survey of Pakistan Citrus Industry," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.70161.
• Per Engelseth & Irina V. Karlsen & Shulin Huang & Arild Hoff, 2018, "The Value Aspect of Reallocating Seafood Freight from Road to Sea Transport," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.68779.
• Ivan Djuric & Linde Gotz & Miranda Svanidze & Thomas Glauben, 2018, "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69869.
• Shinan N. Kassam & Patricia Biermayr-Jenzano & Boubaker Dhehibi & Aden Aw-Hassan, 2018, "Gendered Dimensions of Key Value Chains in Southwestern Morocco," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.69827.
• Fusun Cizmeci Yores, 2017, "Celebrity Endorsement: Developing A Brand Image in Housing Ads," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69651.
• Marta Arce-Urriza & Javier Cebollada, 2017, "Competition between Private Labels and National Brands in a Multichannel Retailer," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69456.
• Senay Oguztimur, 2017, "Modeling a City's Branding Tools: The Case of Istanbul," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69269.
• Elisa Martinelli & Francesca De Canio, 2017, "Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69990.
• Hugo Skaalsvik, 2017, "Service Branding: Suggesting and Discussing Four Perspectives Influencing a Value-Creating Service Brand at the Company Level," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69636.
• Funda Bayrakdaroglu, 2017, "Management of a City Brand: An Examination on Three Stakeholders' Attitudes," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69458.
• Olena Kulykovets & Hanna Gorska-Warsewicz, 2017, "Product Placement as an Effective Tool for the Brand Positioning," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69989.
• Marcello Risitano & Annarita Sorrentino & Michele Quintano, 2017, "Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69735.
• Natalia Rubio & Nieves Villasenor & Maria Jesus Yague, 2017, "Analysis of Antecedents that Contribute to Try New Products in Retail Commerce," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.69878.
• Wolfgang Johann von Loeper & James Blignaut & Scott Drimie, 2018, "The Struggles of Smallholder Farmers: A Cause of Modern Agricultural Value Chains in South Africa," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.75710.
• Syeda U Mehreen & Jim Underschultz, 2018, "Economic Synergies from Tighter Agri-Business and Coal Seam Gas Integration," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73195.
• Makoto Hirano, 2018, "Agricultural Diversification in Japan," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73192.
• Jon H. Hanf & Taras Gagalyuk, 2018, "Integration of Small Farmers into Value Chains: Evidence from Eastern Europe and Central Asia," Chapters, IntechOpen, in: Gokhan Egilmez, "Agricultural Value Chain", DOI: 10.5772/intechopen.73191.
• Paolo Popoli, 2017, "The Holistic Vision of Brand Management," Chapters, IntechOpen, in: Paolo Popoli, "Advancing Insights on Brand Management", DOI: 10.5772/intechopen.71303.
• Christopher J. Parker, 2018, "Reimagining m-Commerce App Design: The Development of Seductive Marketing through UX," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.75749.
• Enrique Marinao, 2018, "Antecedents of Satisfaction with Financial Services: Role of Perceived Benefits," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74653.
• Alicia De La Pena, 2018, "Marketing Strategies for the Social Good," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.73683.
• Esen Gurbuz, 2018, "Theory of New Product Development and Its Applications," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74527.
• Mohamed Azmi Ahmad Hassali & Nazri Nordin & Azmi Sarriff, 2018, "Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74326.
• Emmanuel Chao, 2018, "Marketing Platform Strategy," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.77947.
• Tim Westall, 2018, "Innovation Inside," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74090.
• Manuel Vanegas Sr, 2018, "Does tourism marketing investment matter? A dynamic panel analysis for Africa, the Caribbean, Central America, and South America," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.74566.
• Pilar Gimenez & Carmen De La Calle Maldonado & Sonia M. Gonzalez-Iglesias, 2018, "The Progress of the United Nations in Empowerment and Equality for Women," Chapters, IntechOpen, in: Sonyel Oflazoglu Dora, "Marketing", DOI: 10.5772/intechopen.76302.
• Emilia Sabau, 2018, "Recycling of Polymeric Composite Materials," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81281.
• Khadija Tahera & Christopher Earl, 2018, "Testing and PLM: Connecting Process and Product Models in Product Development," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80364.
• Musa Gambo K.K., 2018, "Product Development and Management Strategies," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80345.
• Izabela Kutschenreiter-Praszkiewicz, 2018, "Configuration of a Customized Product," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.79523.
• Imane Bouhaddou, 2018, "PLM for Supply Chain Optimization," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81272.
• Jinxia Cheng, 2018, "Product Design Process and Methods," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.80821.
• Razvan Udroiu & Paul Bere, 2018, "Introductory Chapter: Product Lifecycle Management - Terminology," Chapters, IntechOpen, in: Razvan Udroiu & Paul Bere, "Product Lifecycle Management - Terminology and Applications", DOI: 10.5772/intechopen.81686.