Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2009

• Emir Kamenica & Matthew Gentzkow, 2009, "Bayesian Persuasion," NajEcon Working Paper Reviews, www.najecon.org, number 814577000000000369, Oct.
• Inés Kuster Boluda & Walter Miguel Costa, 2009, "La Venta Relacional: Una Aplicación En Tiendas De Electrodomésticos Minoristas," Economía, Gestión y Desarrollo, Universidad Javeriana - Cali, number 5228, Jan.
• María Ángeles Navarro Bailón & María Sicilia Pinero & Elena Delgado Ballester, 2009, "Efectos De La Comunicación Integrada De Marketing A Través De La Consistencia Estratégica: Una Propuesta Teórica Y Metodológica," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango & Claudia Viviana Rodríguez & Juan Pablo Valencia, 2009, "Más Que Tácticas Para Sobrevivir," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango, 2009, "La Actitud Del Consumidor Según La Percepción De Justicia Organizacional," Estudios Gerenciales, Universidad Icesi.
• Pedro Barrientos Felipa, 2009, "El marketing en el perú y la globalización," Revista Semestre Económico, Universidad de Medellín.
• Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009, "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 1, pages 163-175, April.
• Lusk, Jayson L. & Parker, Natalie, 2009, "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 1, pages 75-90, April.
• Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009, "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 3, pages 731-744, December.
• Yang, Nan & McCluskey, Jill J. & Ross, Carolyn, 2009, "Willingness to Pay for Sensory Properties in Washington State Red Wines," Journal of Wine Economics, Cambridge University Press, volume 4, issue 1, pages 81-93, April.
• Sauvée, Loïc (ed.), 2009, "Alliance de marques et création de valeur : une approche interorganisationnelle - Application aux marchés du commerce équitable et de l’alimentation santé," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/1165.
• Le Nagard, Emmanuelle & Volle, Pierre (ed.), 2009, "Opérations participatives des marques : pourquoi et comment faire participer les consommateurs ? De la compréhension des opérations participatives et des motivations des consommateurs à s’y engager à l’analyse de leurs effets sur la marque," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/3773.
• Desmet, Pierre (ed.), 2009, "L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4672.
• Mourad TOUZANI & Azza TEMESSEK, 2009, "Brand Loyalty- Impact of Cognitive and Affective Variables," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 227-242.
• Irina SUSANU & Nicoleta CRISTACHE & Sofia DAVID & Liljana ELMAZI & Alexandru NEDELEA, 2009, "Promotion Strategy Specific to Organizations Participating in “Back to School” Program," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 267-274.
• Gérard Charreaux, 2009, "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Revue Finance Contrôle Stratégie, revues.org, volume 12, issue 2, pages 107-148, June.
• Zouhair Djerbi, 2009, "L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition," Revue Finance Contrôle Stratégie, revues.org, volume 12, issue 4, pages 115-141, December.
• Gérard Charreaux, 2009, "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Working Papers CREGO, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations, number 1090601, Jun.
• Alexander S. Kritikos & Christoph Kneiding, 2009, "Mikrokredite: Bedarf auch in Deutschland," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, volume 76, issue 27/28, pages 451-456.
• Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann, 2009, "Demand Side Analysis of Microlending Markets in Germany," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 903.
• Dalsace, Frédéric & Markovitch, Dmitri, 2009, "Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing," HEC Research Papers Series, HEC Paris, number 923, Nov.
• Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Yale University, Department of Economics, number 58, Jan.
• van Diepen, Merel & Donkers, Bas & Franses, Philip Hans, 2009, "Does irritation induced by charitable direct mailings reduce donations?," International Journal of Research in Marketing, Elsevier, volume 26, issue 3, pages 180-188, DOI: 10.1016/j.ijresmar.2009.03.007.
• Rajagopal, 2009, "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-05-MKT, Mar.
• Rajagopal, 2009, "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-06-MKT, Mar.
• Rajagopal, 2009, "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-01-MKT, Mar.
• Rajagopal, 2009, "Conational Drivers Influencing Brand Preference among Consumers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-02-MKT, Feb.
• Rajagopal, 2009, "Street Markets Influencing Consumer Behavior in Urban Habitat," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-03-MKT, Aug.
• Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Economic Growth Center, Yale University, number 968, Jan.
• Burcu Aracioglu & Rezan Tatlidil, 2009, "Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 435-461.
• Ipek Altinbasak & Eyup Sinan Karaca, 2009, "Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 462-487.
• Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal, 2009, "Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 489-512.
• Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan, 2009, "Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 513-538.
• Bilge Akyol, 2009, "Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 539-557.
• Pinar ÖZKAN ÖZDEMIR & Secil FETTAHLIOGLU & Mert TOPOYAN, 2009, "Fonksiyonel Gida Ürünlerine Yönelik Tüketici Tutumlarini Belirleme Üzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1079-1099.
• Mehmet Oguzhan ILBAN & Mehmet KASLI, 2009, "Termal Turizmin Gelismesini Etkileyen Sorunlari Belirlemeye Yönelik Gönen’de Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1275-1293.
• Nuray Selma ÖZDIPCINER, 2009, "Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1295-1311.
• Abdullah TANRISEVDI, 2009, "Türk Özel Ilgi Gezginleri Sansasyon Arama Özelligi Sergilemekte Midir?," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1313-1340.
• Aydin CEVIRGEN, 2009, "Konaklama Isletmelerinde Dis Kaynak Kullanimi (Outsourcing) Uygulamalari Üzerine Bir Degerlendirme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1341-1355.
• Martínez García, Jose Antonio & Martínez Caro, Laura, 2009, "La percepción de la calidad en el sector de la mensajería urgente," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Gómez Suárez, Mónica & Rozano Suplet, Mercedes, 2009, "Marcas de distribuidor: análisis del espacio en el lineal por categorías y enseñas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Periáñez Cañadillas, Iñaki & Quintana Daza, Miguel Ángel, 2009, "Caso práctico: La Planificación Estratégica del Museo Guggenheim Bilbao desde una perspectiva de Marketing," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel, 2009, "Evolución y tendencias de la marca de distribuidor en los mercados de gran consumo: el caso de España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan, 2009, "El valor de las marcas de distribuidor y sus antecedentes: el caso de las marcas de cadena," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009, "Map Based Visualization of Product Catalogs," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-010-MKT, Mar.
• Borg, I. & Groenen, P.J.F. & Jehn, K.A. & Bilsky, W. & Schwartz, S.H., 2009, "Embedding the Organizational Culture Profile into Schwartz’s Universal Value Theory using Multidimensional Scaling with Regional Restrictions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-017-MKT, Mar.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009, "Determination of Attribute Weights for Recommender Systems Based on Product Popularity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-022-MKT, May.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009, "An Empirical Comparison of Dissimilarity Measures for Recommender Systems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-023-MKT, May.
• van der Lans, R.J.A. & van Bruggen, G.H. & Eliashberg, J. & Wierenga, B., 2009, "A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-029-MKT, May.
• Stallen, M. & Smidts, A. & Rijpkema, M. & Smit, G. & Klucharev, V. & Fernandez, G., 2009, "Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2009-048-MKT, Aug.
• Fernández Alles, María Teresa, 2009, "Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 9, pages 211-224, Spring.
• Paul T.M. Ingenbleek & Aad van Tilburg, 2009, "Marketing for Pro-Poor Development: Deriving Opportunities for Development from the Marketing Literature," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 3, pages 327-344.
• Gianluigi Guido & Piermario Tedeschi & M. Irene Prete & Laura Franceschini & Carolina Buffa, 2009, "Il consumo etico dei prodotti alimentari biologici: il ruolo delle norme morali," Economia agro-alimentare, FrancoAngeli Editore, volume 11, issue 3, pages 53-77.
• Gian Pietro Zaccomer & Elena Marton, 2009, "L'indagine di customer satisfaction camerale: un caso di studio per una differente prospettiva di analisi," RIVISTA DI ECONOMIA E STATISTICA DEL TERRITORIO, FrancoAngeli Editore, volume 2009, issue 3, pages 76-99.
• Gérard Charreaux, 2009, "L'audience et l'influence d'une revue mesurée à travers Internet : une application à Finance Contrôle Stratégie," Post-Print, HAL, number hal-00435249, Jun.
• Clément Levallois, 2009, "One Analogy Can Hide Another : Physics and Biology in Alchian's "Economic Natural Selection"," Post-Print, HAL, number hal-02313163, Mar.
• Fanny Reniou & Elisa Monnot & Pierre Volle, 2009, "L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand," Post-Print, HAL, number halshs-00638641.
• Elisa Monnot & Fanny Reniou & Pierre Volle, 2009, "Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector," Post-Print, HAL, number halshs-00638643.
• Almenberg, Johan & Dreber, Anna, 2009, "When Does the Price Affect the Taste? Results from a Wine Experiment," SSE/EFI Working Paper Series in Economics and Finance, Stockholm School of Economics, number 717, Apr, revised 02 Mar 2010.
• Bamini KPD.Balakrishnan & Samuel Lee & Azlinda Shazneem Md.Shuaib & Najihah Hanisah Marmaya, 2009, "The Impact Of Brand Personality On Brand Preference And Loyalty: Empirical Evidence From Malaysia," Business Education and Accreditation, The Institute for Business and Finance Research, volume 1, issue 1, pages 109-119.
• B.B. Goyal & Meghna Aggarwal, 2009, "Organized Retailing In India- An Empirical Study Of Appropriate Formats And Expected Trends," Global Journal of Business Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 77-83.
• Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009, "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 1-15.
• Hui-Chu Chen & Robert D. Green, 2009, "Marketing Mix And Branding: Competitive Hypermarket Strategies," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 17-34.
• Cameron Montgomery & George Stone, 2009, "Revisiting Consumer Environmental Responsibility: A Five Nation Cross-Cultural Analysis And Comparison Of Consumer Ecological Opinions And Behaviors," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 35-58.
• Hasan Hanic & Beriz Civic, 2009, "Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research," Economic Analysis, Institute of Economic Sciences, volume 42, issue 1-2, pages 43-52.
• Rajagopal, 2009, "Effects of customer services efficiency and market effectiveness on dealer performance," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, volume 5, issue 5, pages 575-594.
• Sandra Pereira, 2009, "Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação," IET Working Papers Series, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology, number 07/2009, Apr.
• Necdet BİLGİN & Ramazan KAYNAK, 2009, "Tarımsal kooperatif - bayi ilişkileri ve lojistik yeteneğin ara değişken olarak bayi performansına etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 276, pages 74-97.
• Süleyman DÜNDAR & Durmuş YÖRÜK, 2009, "Tüketicilerin internetten alışverişe karşı tutumlarında etkili faktörler," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 278, pages 92-109.
• Özge ÖZGEN & Banu ATREK & Sumeyra DUMAN KURT, 2009, "Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 24, issue 283, pages 89-117.
• Youssef Boulaksil & Philip Hans Franses, 2009, "Experts' Stated Behavior," Interfaces, INFORMS, volume 39, issue 2, pages 168-171, April, DOI: 10.1287/inte.1080.0421.
• Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janaki, 2009, "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, INFORMS, volume 28, issue 5, pages 968-985, 09-10, DOI: 10.1287/mksc.1080.0462.
• Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian, 2009, "Demand Side Analysis of Microlending Markets in Germany," IZA Discussion Papers, IZA Network @ LISER, number 4292, Jul.
• Andrew Ching & Tülin Erdem & Michael Keane, 2009, "The price consideration model of brand choice," Journal of Applied Econometrics, John Wiley & Sons, Ltd., volume 24, issue 3, pages 393-420, April.
• Franz Hackl & Bernhard Weiss & Rudolf Winter-Ebmer, 2009, "Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality," Economics working papers, Department of Economics, Johannes Kepler University Linz, Austria, number 2009-05, Jun.
• Kritikos Alexander & Kneiding Christoph & Germelmann Claas Christian, 2009, "Demand Side Analysis of Microlending Markets in Germany," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, volume 229, issue 5, pages 523-543, October, DOI: 10.1515/jbnst-2009-0502.
• Hsiu-Li Chen, 2009, "Gray Marketing: Does It Hurt the Manufacturers?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, volume 37, issue 1, pages 23-35, March, DOI: 10.1007/s11293-008-9154-6.
• Larry Chavis & Phillip Leslie, 2009, "Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 1, pages 37-67, March, DOI: 10.1007/s11129-008-9043-y.
• Qing Liu & Angela Dean & David Bakken & Greg Allenby, 2009, "Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 1, pages 69-93, March, DOI: 10.1007/s11129-008-9045-9.
• Ron Borzekowski & Raphael Thomadsen & Charles Taragin, 2009, "Competition and price discrimination in the market for mailing lists," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 2, pages 147-179, June, DOI: 10.1007/s11129-009-9050-7.
• Xavier Drèze & André Bonfrer, 2009, "Moving from customer lifetime value to customer equity," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 3, pages 289-320, September, DOI: 10.1007/s11129-009-9067-y.
• Ke-Wei Huang, 2009, "Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 3, pages 321-341, September, DOI: 10.1007/s11129-009-9069-9.
• Sumitro Banerjee & Miklos Sarvary, 2009, "How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 4, pages 445-481, December, DOI: 10.1007/s11129-009-9071-2.
• Bettina Rockenbach & Abdolkarim Sadrieh, 2009, "Sharing Information," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 09029, Aug.
• Jon Hanf & Erik Schweickert & Vera Belaya, None, "Power asymmetries in the wine chain - Implications for the management of the chain," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Mateja Kos Koklic & Irena Vida, 2009, "A Strategic Household Purchase: Consumer House Buying Behavior," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 7, issue 1, pages 75-96.
• Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi, 2009, "State Dependence and Alternative Explanations for Consumer Inertia," NBER Working Papers, National Bureau of Economic Research, Inc, number 14912, Apr.
• Daniel Elfenbein & Raymond Fisman & Brian McManus, 2009, "Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace," NBER Working Papers, National Bureau of Economic Research, Inc, number 15614, Dec.
• Reto Hoffstetter & Harikesh Nair & Scott Shriver & Klaus Miller, 2009, "Social Ties and User Generated Content: Evidence from an Online Social Network," Working Papers, NET Institute, number 09-28, Nov, revised Nov 2009.
• Wen-Shinn Low & Soo-May Cheng, 2009, "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, volume 14, issue 1, pages 86-104.
• Simeon Jelev, 2009, "Elicitation of Positioning Ideas Via Studying Cognitive Unconscious Through Generation and Analysis of Metaphors," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 20-36, Janyary.
• Velina Baleva, 2009, "Criteria and Indexes for Evaluation of the Competitive Power of the Goods," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 7-19, Janyary.
• Budacia Elisabeta Andreea & Avram Emanuela Maria & Perju Alexandra, 2009, "Performance Particularities Within The National Public Television Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 122-126, May.
• Abrudan Ioana N. & Dabija Dan Cristian, 2009, "The Life Cycle Of Shopping Centers And Possible Revitalization Strategies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 536-541, May.
• Amalancei Brindusa-Mariana & Manole Victor & Epuran Gheorghe, 2009, "Communication Et Relations Publiques Dans L’Union Européenne," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 542-546, May.
• Gurau Calin, 2009, "Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 685-689, May.
• Ioncica Maria & Petrescu Eva Cristina & Ioncica Diana & Petrescu Marian, 2009, "The Main Characteristics Of Supply And Demand On The Romanian Insurance Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 701-704, May.
• Moisescu Ovidiu Ioan, 2009, "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 737-741, May.
• Pandelica Amalia & Pandelica Ionut, 2009, "Consumers’ Reaction And Organizational Response In Crisis Context," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 779-782, May.
• Petrescu Eva-Cristina & Pop Nicolae Al., 2009, "Particularities Of The Marketing Activity In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 788-792, May.
• Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2009, "Neuromarketing – Getting Inside The Customer’S Mind," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 804-807, May.
• Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N., 2009, "A Holistic Approach Of Relationship Marketing In Launching Luxury New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 808-813, May.
• Veghes Calin & Pantea Carmen, 2009, "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 869-873, May.
• MARES Marius Daniel & MARES Valerica & ILINCUTA Lucian - Dorel, 2009, "It Solutions For The Management Of Geo-Business," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 986-990, May.
• Mane Medic & Igor Medic & Mladen Pancic, 2009, "Mark vs. Brand - Term and Controversies," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 147-154.
• Zdenko Segetlija, 2009, "New Approaches to the Modern Retail Management," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 177-184.
• Dario Dunkovic, 2009, "Model of Vertical Marketing System in Retail Distribution," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 5, pages 627-637.
• Suma Athreye & Dinar Kale & Shyama V. Ramani, 2009, "Experimentation with strategy and the evolution of dynamic capability in the Indian pharmaceutical sector," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, volume 18, issue 4, pages 729-759, August.
• Annamaria Sas, & Agota Kozma, 2009, "Ethnic marketing possibilities and its ethics issues," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, volume 3, issue 3, pages 95-97.
• Attila Endre SIMAY, 2009, "Mobile phone usage and device selection of university students," Proceedings of FIKUSZ '09, Óbuda University, Keleti Faculty of Business and Management, in: László Áron Kóczy, "Proceedings of FIKUSZ '09".
• Ferenc KATONA, 2009, "Interrelation between advertising efficiency and corporate sales," Proceedings of FIKUSZ '09, Óbuda University, Keleti Faculty of Business and Management, in: László Áron Kóczy, "Proceedings of FIKUSZ '09".
• Besana, Angela, 2009, "Applied arts and design in museums: USA and Milan experience," MPRA Paper, University Library of Munich, Germany, number 12472, Jan, revised 03 Feb 2009.
• Kannan, Srinivasan, 2009, "Tourism Marketing: A Service Marketing perspective," MPRA Paper, University Library of Munich, Germany, number 14031.
• Rodrigues, Flávio & Souza, Victória & Leitão, João, 2009, "Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding," MPRA Paper, University Library of Munich, Germany, number 16146, Jul.
• Ofori, Eunice, 2009, "Branding Ghana," MPRA Paper, University Library of Munich, Germany, number 17344, Sep, revised 17 Sep 2009.
• Nistorescu, Tudor & Puiu, Silvia, 2009, "Marketing strategies used in crisis - study case," MPRA Paper, University Library of Munich, Germany, number 17743, Oct.
• Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen, 2009, "Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale," MPRA Paper, University Library of Munich, Germany, number 18492, Nov.
• Starzyczná, Halina, 2009, "Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989
  [Consumer cooperation and its position within the internal business of the Czech republic after the year of 1989]," MPRA Paper, University Library of Munich, Germany, number 19027.
• Sidorchuk, Roman, 2009, "Предпринимательство И Маркетинг
  [Entrepreneurship and marketing]," MPRA Paper, University Library of Munich, Germany, number 19115, May.
• Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji, 2009, "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper, University Library of Munich, Germany, number 19591, Jun, revised Nov 2009.
• Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009, "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 21367, Jun, revised 12 Sep 2009.
• Antipov, Evgeny & Pokryshevskaya, Elena, 2009, "Applying CHAID for logistic regression diagnostics and classification accuracy improvement," MPRA Paper, University Library of Munich, Germany, number 21499.
• Abideen, Zain Ul & Salaria, Rashid M., 2009, "Effects of television advertising on children: with special reference to pakistani urban children," MPRA Paper, University Library of Munich, Germany, number 22321, Dec, revised 30 Apr 2010.
• Afzal, Sarwat, 2009, "Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan," MPRA Paper, University Library of Munich, Germany, number 23642, Nov.
• Grigorescu, Adriana & Balalia, Alina Elena, 2009, "Public marketing in supporting the tourist destinations," MPRA Paper, University Library of Munich, Germany, number 25023, revised 2010.
• Grigorescu, Adriana, 2009, "Renewal marketing management in public and business organizations," MPRA Paper, University Library of Munich, Germany, number 25128, Nov.
• Grigorescu, Adriana, 2009, "Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice
  [The public administration answer to the citizen expectation under the crisis contest]," MPRA Paper, University Library of Munich, Germany, number 25131, Oct.
• Amroush, Fadi & Alkhoder, A.Baderddeen, 2009, "بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة Cbr
  [Building a programs' evaluation system by using CBR Cased Based Reasoning]," MPRA Paper, University Library of Munich, Germany, number 25777.
• Nakkeeran, Senthil kumar & Arockiasamy, Arulraj, 2009, "Role of placement in determination of service quality measurement of higher education in India," MPRA Paper, University Library of Munich, Germany, number 26724, Apr, revised 29 Apr 2009.
• Amroush, Fadi, 2009, "استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما
  [Using Artificial intelligence to select the optimal E-CRM Based business needs]," MPRA Paper, University Library of Munich, Germany, number 28014, Jun.
• Epure, Manuela & Vasilescu, Ruxandra Eleonora, 2009, "Drivers of consumer behaviour-the economic crisis in our every day's life," MPRA Paper, University Library of Munich, Germany, number 28344, Dec, revised 12 Dec 2010.
• Volpato, Giuseppe & Stocchetti, Andrea, 2009, "Old and new approaches to marketing. The quest of their epistemological roots," MPRA Paper, University Library of Munich, Germany, number 30841.
• Musso, Fabio & Francioni, Barbara, 2009, "Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts," MPRA Paper, University Library of Munich, Germany, number 32153.
• Iosub, Daniela & Andrei, Andreia Gabriela & Iacob, Amalasunta, 2009, "Patterns of social influence in social networking sites – a design perspective," MPRA Paper, University Library of Munich, Germany, number 37314, Nov.
• Soproni, Luminita & Stoica, Alina & Drinda, Roxana, 2009, "Placing Romania in the European and International Market: The Role of Image in building a Nation Identity," MPRA Paper, University Library of Munich, Germany, number 44723.
• Salehudin, Imam, 2009, "Halal Literacy: A Concept Exploration and Measurement Validation," MPRA Paper, University Library of Munich, Germany, number 54339, Dec, revised Apr 2010.
• Markéta Lhotáková & Anna Klosová, 2009, "Identification of a Target Consumer in Process Of Positioning - Theoretical and Practical Aspects," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2009, issue 3, pages 3-24, DOI: 10.18267/j.aop.270.
• Pavla Maříková, 2009, "Value Creation in E-business
  [Tvorba hodnoty v podnicích zaměřených na elektronické obchodování]," Český finanční a účetní časopis, Prague University of Economics and Business, volume 2009, issue 1, pages 77-82, DOI: 10.18267/j.cfuc.22.
• Monika Oleksiak, 2009, "Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods," Central European Journal of Economic Modelling and Econometrics, Central European Journal of Economic Modelling and Econometrics, volume 1, issue 1, pages 83-102, March.
• Wen-Shinn Low & Soo-May Cheng, 2009, "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Rainer Hampp Verlag, volume 14, issue 1, pages 86-104.
• Mihaela Belu & Ramona Tartavulea, 2009, "Efecte ale crizei financiare mondiale în sectorul logistic si auto," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 31, pages 19-29, (1).
• Victor Danciu, 2009, "The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 12, issue 32, pages 3-20, (2).