Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2010

• Pinson, Christian (ed.), 2010, "L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/5597.
• Gianita BLEOJU & Aida VASILE, 2010, "Relevant Results of Fish Consumer Benefits and Food Safety," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 141-146.
• Nicoleta Cristache & Irina Susanu & Adrian Micu & Angela Eliza Micu, 2010, "Integration Perspectives of the Communication Management within Organizations’ Policy," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 209-215.
• Rym BOUZAABIA & Imene SALEM, 2010, "The Relation between the Consumer’s Knowledge and the Browsing Behavior," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 59-70.
• Alexander S. Kritikos & Christoph Kneiding, 2010, "Microlending: Is There Demand for Such Loans in Germany?," Weekly Report, DIW Berlin, German Institute for Economic Research, volume 6, issue 14, pages 105-111.
• Shinn-Shyr Wang & Christian Rojas & Nathalie Lavoie, 2010, "Buyer Market Power and Vertically Differentiated Retailers," Working Papers, University of Massachusetts Amherst, Department of Resource Economics, number 2010-1, Jan.
• Rouziès, Dominique & Hulland, John & Barclay, Donald W, 2010, "Does marketing and sales integration always pay off? evidence from a social capital perspective," HEC Research Papers Series, HEC Paris, number 933, Oct.
• Inderst, Roman, 2010, "Misselling (financial) products: The limits for internal compliance," Economics Letters, Elsevier, volume 106, issue 1, pages 35-37, January.
• Ching, Andrew T. & Hayashi, Fumiko, 2010, "Payment card rewards programs and consumer payment choice," Journal of Banking & Finance, Elsevier, volume 34, issue 8, pages 1773-1787, August.
• Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010, "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, volume 63, issue 12, pages 1282-1289, December.
• Maruyama, Masayoshi & Trung, Le Viet, 2010, "The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam," Journal of Retailing and Consumer Services, Elsevier, volume 17, issue 1, pages 1-9, DOI: 10.1016/j.jretconser.2009.08.006.
• Jorge Pérez Rubio Aguilar, 2010, "The Role of Salesperson motivation in Driving Company Performance," Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics), Tecnológico de Monterrey, Campus Ciudad de México, volume 4, issue 1, pages 29-43.
• Rajagopal, 2010, "Consumer Culture and Purchase Intentions towards Fashion Apparel," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2010-01-MKT, Dec.
• Rajagopal, 2010, "Orchestration of the Marketing Strategy under Competitive Dynamics," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2010-02-MKT, Dec.
• Rajagopal, 2010, "Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2010-03-MKT, Dec.
• Suleyman Barutcu, 2010, "E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 15-35.
• Ahmet SEKERKAYA & Nihan CIRAK, 2010, "Hedef Pazar Bolumlendirmesine Yonelik Bir Uygulama: 16-29 Yas Grubu Genc Kesimin Sac Jolesi Ambalajina Yonelik Egilimlerine Gore Gruplandirilmasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 239-269.
• Okan Veli SAFAKLI, 2010, "The Impact of Ethical Perceptions of Small and Medium Sized Enterprises (SMEs) on Their Bank Satisfaction and Subsequent Word of Mouth: Case of Northern Cyprus," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 37-51.
• Ayla Ozhan Dedeoglu, 2010, "The Role of Interpretation and Recontextualization in the Adoption of Marketing Management Concepts: The Cases of Market Orientation and CRM," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 53-70.
• Mehmet Aksarayli & Isil Ozgen, 2010, "Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 727-744.
• Kenan GÜLLÜ & Mustafa KACUR, 2010, "Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 3, pages 1055-1083.
• Murat AKYILDIZ, 2010, "Özgüven Duygusu Marka Bagliligini Gercekten Artirir mi?," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 3, pages 933-950.
• Oktay EMIR, 2010, "Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 10, issue 4, pages 1245-1256.

2009

• Roman Inderst & Marco Ottaviani, 2009, "Misselling through Agents," American Economic Review, American Economic Association, volume 99, issue 3, pages 883-908, June.
• Igal Hendel & Aviv Nevo & François Ortalo-Magné, 2009, "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," American Economic Review, American Economic Association, volume 99, issue 5, pages 1878-1898, December, DOI: 10.1257/aer.99.5.1878.
• Ori Heffetz & Moses Shayo, 2009, "How Large Are Non-Budget-Constraint Effects of Prices on Demand?," American Economic Journal: Applied Economics, American Economic Association, volume 1, issue 4, pages 170-199, October.
• Leonardo J. Basso & Matthew T. Clements & Thomas W. Ross, 2009, "Moral Hazard and Customer Loyalty Programs," American Economic Journal: Microeconomics, American Economic Association, volume 1, issue 1, pages 101-123, February, DOI: 10.1257/mic.1.1.101.
• Iacob C?toiu & C?lin Veghe?, 2009, "Marketing competencies of trade personnel," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 25, pages 29-40, February.
• Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009, "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 25, pages 9-20, February.
• Alina Filip & Laurentiu-Dan Anghel, 2009, "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 288-297, June.
• Cornelia Prejmerean & Simona Vasilache, 2009, "Study regarding Customer Perception of Healthcare Service Quality in Romanian Clinics, Based on their Profile," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 298-304, June.
• Carmen Balan, 2009, "Major Change in the Quality Management of the Qualitative Market Research," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 314-322, June.
• Nicolae Teodorescu & Aurelia–Felicia Stancioiu & Augustin Mitu, 2009, "Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 412-418, June.
• Dragos Constantin Vasile, 2009, "Customer Contribution to improving Service Quality in the Hospitality Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue 26, pages 441-450, June.
• Horst Todt, 2009, "Some Aspects of the Economic Crisis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 11, issue Number Sp, pages 667-674, November.
• Almenberg, Johan & Dreber, Anna, 2009, "When Does The Price Affect The Taste? Results From A Wine Experiment," Working Papers, American Association of Wine Economists, number 51755, Apr, DOI: 10.22004/ag.econ.51755.
• Heffetz, Ori & Shayo, Moses, 2009, "How Large Are Non-Budget-Constraint Effects Of Prices On Demand?," Working Papers, American Association of Wine Economists, number 53882, Jul, DOI: 10.22004/ag.econ.53882.
• de Mello, Luiz & Pires, Ricardo, 2009, "Message On The Bottle: Colours And Shapes Of Wine Labels," Working Papers, American Association of Wine Economists, number 53885, Sep, DOI: 10.22004/ag.econ.53885.
• Barreira, Maria Madalena & Brandao, A.R.W. & Lemos, Jose Pedro Cardoso & Fontes, Magda Aguiar, 2009, "Quality perception of PDO beef producers," Agricultural Economics Review, Greek Association of Agricultural Economists, volume 10, issue 2, pages 1-14, July, DOI: 10.22004/ag.econ.56768.
• Antonopoulou, Lina & Papadas, Christos T. & Targoutzidis, Antonis, 2009, "The Impact Of Socio-Demographic Factors And Political Perceptions On Consumer Attitudes Towards Genetically Modified Foods: An Econometric Investigation," Agricultural Economics Review, Greek Association of Agricultural Economists, volume 10, issue 2, pages 1-15, DOI: 10.22004/ag.econ.58062.
• Langyintuo, Augustine S. & Mwangi, Wilfred & Diallo, Alpha O. & MacRobert, John F. & Dixon, John & Banziger, Marianne, 2009, "An analysis of the challenges of the maize seed industry in eastern and southern Africa," 2009 Conference, August 16-22, 2009, Beijing, China, International Association of Agricultural Economists, number 51713, Aug, DOI: 10.22004/ag.econ.51713.
• Li, Chenguang & Sexton, Richard J., , "Impacts of Retailers’ Pricing Strategies for Produce Commodities on Farmer Welfare," 2009 Conference, August 16-22, 2009, Beijing, China, International Association of Agricultural Economists, number 51720, DOI: 10.22004/ag.econ.51720.
• Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009, "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 41, issue 01, pages 1-13, April, DOI: 10.22004/ag.econ.48747.
• Lusk, Jayson L. & Parker, Natalie, 2009, "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 41, issue 01, pages 1-16, April, DOI: 10.22004/ag.econ.48763.
• Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009, "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 41, issue 3, pages 1-14, December, DOI: 10.22004/ag.econ.56659.
• Steiner, Bodo E., 2009, "The Extent and Nature of Contracting in the Wine Supply-Chain When Moral Hazard is Present," Staff Paper Series, University of Alberta, Department of Resource Economics and Environmental Sociology, number 154127, DOI: 10.22004/ag.econ.154127.
• Bertrand, Marianne & Karlan, Dean S. & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Center Discussion Papers, Yale University, Economic Growth Center, number 47038, Jan, DOI: 10.22004/ag.econ.47038.
• Catalina BUTNARU, 2009, "Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 165-184, November.
• Carmen PUIU, Marieta & STANCIU, Mdlina MANGRA, 2009, "Opinions On Some Specific Aspects Of The Price Strategy In Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 148-154, May.
• Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu, 2009, "Strategic Orientations In Retail Industry During Economic Crises," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 15-21, May.
• Associate Professor Ph.D. Carmen Iordache, 2009, "Guidelines Of Tourism Growth In Urban Areas," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 37, pages 155-163, May.
• Jenica POPESCU & Dorina POANTA, 2009, "The banking marketing in sustainability conditions," Finante - provocarile viitorului (Finance - Challenges of the Future), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 9, pages 140-144, May.
• Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu, 2009, "The brand – an increasing factor of a tourist destination’s competitiveness," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 151-156, November.
• Cristina Leovaridis, 2009, "Human resources management in advertising agency," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 157-167, November.
• Assist. Prof. Ph.D Anita Ciunova-Suleska, 2009, "The Beer Brands On The Macedonian Market: How Are They Perceived?," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 12, pages 97-104, April.
• Assist. Ph.D Kulcsár Erika & Economist Süto Gábor, 2009, "Unemployment Issues In Baraolt Region," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13, pages 130-135, NOVEMBER.
• Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion, 2009, "Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13, pages 144-153, NOVEMBER.
• Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta, 2009, "Retail Marketing Instruments – An Analytic Approach," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 13S, pages 85-96, November.
• Iacob Catoiu & Tudor Edu, 2009, "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-42.
• Diana Balan & Virgil Balaure & Călin Veghes, 2009, "Travel And Tourism Competitiveness Of The World'S Top Tourism Destinations: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-43.
• Călin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu, 2009, "European Union Consumers' Views On The Protection Of Their Personal Data: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-44.
• Domenico Consoli, 2009, "Emotions That Influence Purchase Decisions And Their Electronic Processing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-45.
• Rodica Minciu & Claudia Olimpia Moisa, 2009, "Fundamental Aspects Regarding Youth And Their Decision To Practice Tourism," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-46.
• Lucretia Mariana Constantinescu & Ioana Raluca Goldbach & Gratiela Gavrila, 2009, "Culture - Major Determinant Of The European Consumer Behavior," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-47.
• Maria Popa & Mihaela Vica & Roxana Axinte & Mirel Glevitzky & Simona Varvara, 2009, "Study Concerning The Honey Qualities In Transylvania Region," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-49.
• Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009, "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-50.
• Joanna A. Kwiatkowska, 2009, "Viral Marketing In The Internet. Characteristics Of An Effective Virus.," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-51.
• Cristina Dinu, 2009, "Marketing On The Construction Market In A Economic Crisis," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-52.
• Andreea Muntean & Lucia Cabulea & Dan Danuletiu, 2009, "The Brand: One Of The University'S Most Valuable Asset," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-54.
• Ruxandra Radoviciu & Filimon Stremtan, 2009, "Companies With Market Positioning Brands," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-55.
• Mehpare Togay Argan, 2009, "Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 1, pages 1-18, June.
• Veysel Yilmaz & H. Eray Celik & Ceren Yagizer, 2009, "Investigating The Effects Of Environmental Sensitivity And Environmental Behavior On Ecological Product Buying Behavior Through Structural Equation Modeling," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 1-14, December.
• AyÅŸe Sahin & Ozlem Kor, 2009, "A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 105-126, December.
• Serkan Kılıc, 2009, "Marketing Strategies Of Private Label Products And A Field Research On Retail Food Enterprises In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, volume 9, issue 2, pages 49-82, December.
• Raduly Istvan & Partenie Dumbrava, 2009, "Agricultural Direct Marketing And Rural Development," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihaela Tutunea, 2009, "Internet Users - Statistical Picture, Comparisons And Trends," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Smaranda Adina Cosma, 2009, "Romanian Tourist Brand," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Oana Preda & Iulia Furdui, 2009, "THE CHALLENGES OF SMEs IN MODERN MARKETING," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ofer Azar, 2009, "Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese," Working Papers, Ben-Gurion University of the Negev, Department of Economics, number 0907.
• Vitanova Gordana & Tatjana Spaseska, 2009, "Cost Quality Management," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, volume 1, pages 141-146, May.
• Emir Kamenica & Matthew Gentzkow, 2009, "Bayesian Persuasion," NajEcon Working Paper Reviews, www.najecon.org, number 814577000000000369, Oct.
• Inés Kuster Boluda & Walter Miguel Costa, 2009, "La Venta Relacional: Una Aplicación En Tiendas De Electrodomésticos Minoristas," Economía, Gestión y Desarrollo, Universidad Javeriana - Cali, number 5228, Jan.
• María Ángeles Navarro Bailón & María Sicilia Pinero & Elena Delgado Ballester, 2009, "Efectos De La Comunicación Integrada De Marketing A Través De La Consistencia Estratégica: Una Propuesta Teórica Y Metodológica," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango & Claudia Viviana Rodríguez & Juan Pablo Valencia, 2009, "Más Que Tácticas Para Sobrevivir," Estudios Gerenciales, Universidad Icesi.
• Ana María Arboleda Arango, 2009, "La Actitud Del Consumidor Según La Percepción De Justicia Organizacional," Estudios Gerenciales, Universidad Icesi.
• Pedro Barrientos Felipa, 2009, "El marketing en el perú y la globalización," Revista Semestre Económico, Universidad de Medellín.
• Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009, "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 1, pages 163-175, April.
• Lusk, Jayson L. & Parker, Natalie, 2009, "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 1, pages 75-90, April.
• Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009, "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 41, issue 3, pages 731-744, December.
• Yang, Nan & McCluskey, Jill J. & Ross, Carolyn, 2009, "Willingness to Pay for Sensory Properties in Washington State Red Wines," Journal of Wine Economics, Cambridge University Press, volume 4, issue 1, pages 81-93, April.
• Sauvée, Loïc (ed.), 2009, "Alliance de marques et création de valeur : une approche interorganisationnelle - Application aux marchés du commerce équitable et de l’alimentation santé," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/1165.
• Le Nagard, Emmanuelle & Volle, Pierre (ed.), 2009, "Opérations participatives des marques : pourquoi et comment faire participer les consommateurs ? De la compréhension des opérations participatives et des motivations des consommateurs à s’y engager à l’analyse de leurs effets sur la marque," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/3773.
• Desmet, Pierre (ed.), 2009, "L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4672.
• Mourad TOUZANI & Azza TEMESSEK, 2009, "Brand Loyalty- Impact of Cognitive and Affective Variables," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 227-242.
• Irina SUSANU & Nicoleta CRISTACHE & Sofia DAVID & Liljana ELMAZI & Alexandru NEDELEA, 2009, "Promotion Strategy Specific to Organizations Participating in “Back to School” Program," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 267-274.
• Gérard Charreaux, 2009, "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Revue Finance Contrôle Stratégie, revues.org, volume 12, issue 2, pages 107-148, June.
• Zouhair Djerbi, 2009, "L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition," Revue Finance Contrôle Stratégie, revues.org, volume 12, issue 4, pages 115-141, December.
• Gérard Charreaux, 2009, "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Working Papers CREGO, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations, number 1090601, Jun.
• Alexander S. Kritikos & Christoph Kneiding, 2009, "Mikrokredite: Bedarf auch in Deutschland," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, volume 76, issue 27/28, pages 451-456.
• Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann, 2009, "Demand Side Analysis of Microlending Markets in Germany," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 903.
• Dalsace, Frédéric & Markovitch, Dmitri, 2009, "Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing," HEC Research Papers Series, HEC Paris, number 923, Nov.
• Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Yale University, Department of Economics, number 58, Jan.
• van Diepen, Merel & Donkers, Bas & Franses, Philip Hans, 2009, "Does irritation induced by charitable direct mailings reduce donations?," International Journal of Research in Marketing, Elsevier, volume 26, issue 3, pages 180-188, DOI: 10.1016/j.ijresmar.2009.03.007.
• Rajagopal, 2009, "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-05-MKT, Mar.
• Rajagopal, 2009, "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-06-MKT, Mar.
• Rajagopal, 2009, "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-01-MKT, Mar.
• Rajagopal, 2009, "Conational Drivers Influencing Brand Preference among Consumers," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-02-MKT, Feb.
• Rajagopal, 2009, "Street Markets Influencing Consumer Behavior in Urban Habitat," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2009-03-MKT, Aug.
• Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Economic Growth Center, Yale University, number 968, Jan.
• Burcu Aracioglu & Rezan Tatlidil, 2009, "Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 435-461.
• Ipek Altinbasak & Eyup Sinan Karaca, 2009, "Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 462-487.
• Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal, 2009, "Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 489-512.
• Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan, 2009, "Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 513-538.
• Bilge Akyol, 2009, "Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 539-557.
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• Mehmet Oguzhan ILBAN & Mehmet KASLI, 2009, "Termal Turizmin Gelismesini Etkileyen Sorunlari Belirlemeye Yönelik Gönen’de Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 1275-1293.
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• Periáñez Cañadillas, Iñaki & Quintana Daza, Miguel Ángel, 2009, "Caso práctico: La Planificación Estratégica del Museo Guggenheim Bilbao desde una perspectiva de Marketing," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
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