Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2016

• Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016, "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper, University Library of Munich, Germany, number 69864, Feb.
• Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016, "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper, University Library of Munich, Germany, number 70747, Apr.
• Medvedev, Evgeny, 2016, "Обмен Маркетологами Как Фактор Успеха Российских Предприятий На Мировом Рынке
  [Exchange marketers as a factor in the success of Russian companies in the world market]," MPRA Paper, University Library of Munich, Germany, number 71059, May.
• Abramovich, Albina, 2016, "Ценообразование Жилой Недвижимости В Г. Омске
  [Pricing residential real estate in the city of Оmsk]," MPRA Paper, University Library of Munich, Germany, number 71140.
• Kharchenko, Alina, 2016, "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper, University Library of Munich, Germany, number 71159, May.
• Egorova, Veronika, 2016, "Особенности И Эффективные Методы Партизанского Маркетинга
  [Features and effective methods of guerrilla marketing]," MPRA Paper, University Library of Munich, Germany, number 71161.
• Kharchenko, Alina, 2016, "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper, University Library of Munich, Germany, number 71169, May.
• Pinachyan, Varsenik, 2016, "Фримиум, Как Один Из Способов Продвижения Товара Или Услуги В Рыночных Условиях
  [Freemium, as a way of promoting a product or service to market conditions]," MPRA Paper, University Library of Munich, Germany, number 71179, Apr.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia, 2016, "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," MPRA Paper, University Library of Munich, Germany, number 72748, Jul.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016, "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper, University Library of Munich, Germany, number 74941, Jun, revised 17 Nov 2016.
• Greiff, Matthias & Egbert, Henrik, 2016, "The Pay-What-You-Want Game and Laboratory Experiments," MPRA Paper, University Library of Munich, Germany, number 75222, Nov.
• Khan, Amber Yamin & Karim, Emadul & Abbas, Omair, 2016, "Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan," MPRA Paper, University Library of Munich, Germany, number 75569, Apr, revised 15 Jun 2016.
• Revilla Hernández, Mercedes & Santana Talavera, Agustín & Parra López, Eduardo, 2016, "Effects of co-creation in a tourism destination brand image through twitter," MPRA Paper, University Library of Munich, Germany, number 77595, Jun, revised 21 Nov 2016.
• Metali, Dr, 2016, "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
  [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper, University Library of Munich, Germany, number 77675, Dec.
• Goslar, Alex, 2016, "Marketing Inspired Branding," MPRA Paper, University Library of Munich, Germany, number 84153, Jan.
• Goslar, Alex, 2016, "Marketing Communication," MPRA Paper, University Library of Munich, Germany, number 85185, Oct.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016, "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper, University Library of Munich, Germany, number 93897, Dec.
• David Schüller & Jan Pekárek, 2016, "Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2016, issue 5, pages 3-13, DOI: 10.18267/j.aop.554.
• Ly Thi Minh Pham & Hong Nga Do & Tuan Minh Phung, 2016, "The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2016, issue 5, pages 14-30, DOI: 10.18267/j.aop.555.
• Radek Tahal & Václav Stříteský, 2016, "Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 1, pages 29-36, DOI: 10.18267/j.cebr.142.
• Andrea Escobar, 2016, "The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 2, pages 17-36, DOI: 10.18267/j.cebr.149.
• Jean-Paul Rodrigue & Petr Kolář, 2016, "Port Regionalization and Landlocked Hinterland: The Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 3, pages 69-77, DOI: 10.18267/j.cebr.159.
• Grzegorz Hajduk, 2016, "Specifics and Features of Outsourcing Marketing Communications Activity," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 3, pages 78-87, DOI: 10.18267/j.cebr.160.
• Petr Král & Martin Machek & Tomáš Karel, 2016, "Comparative Advertising in the Czech Republic: An Empirical Study," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 4, pages 34-46, DOI: 10.18267/j.cebr.165.
• Jitka Novotová & Jozefina Simová & Jitka Vávrová, 2016, "Online communication about accommodation facilities during the collection of customer feedback," Ekonomika a Management, Prague University of Economics and Business, volume 2016, issue 3.
• Pavlína Pawlasová, 2016, "Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada," Ekonomika a Management, Prague University of Economics and Business, volume 2016, issue 3.
• Marta Grossmanová & Pavol Kita & Marta Žambochová, 2016, "Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava," Prague Economic Papers, Prague University of Economics and Business, volume 2016, issue 2, pages 189-202, DOI: 10.18267/j.pep.554.
• Aleksandar Grubor & Nikola Milićević & Nenad Djokic, 2016, "The Effect of Inventory Level on Product Availability and Sale," Prague Economic Papers, Prague University of Economics and Business, volume 2016, issue 2, pages 221-233, DOI: 10.18267/j.pep.556.
• Victoria-Mihaela BRINZEA & Olimpia Elena Mihaela OANCEA, 2016, "The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 15, issue 1, pages 49-59.
• Lambros TSOURGIANNIS & Despoina CHATZIPANAGIOTOU & Loukas GEORGIOU & Kyriakos PAVLIDIS & Valentin DISLIAN, 2016, "Citizens Health Protection Behaviour Against Vector Born Diseases In Greece: The Case Of Xanthi," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 15, issue 2, pages 29-37.
• TANASE, George Cosmin, 2016, "Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 1, pages 18-21, April.
• PURCAREA, Anca, 2016, "Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 1, pages 22-26, April.
• TANASE, George, 2016, "The Future of Marketing in 2016: Trends in the New Digital Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 2, pages 20-25, July.
• PURCAREA, Theodor, 2016, "The Challenge of a Truly Omni Channel Approach for Retailers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 2, pages 26-31, July.
• MIHAIESCU, Nicolaie, 2016, "I hate statistics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 2, pages 32-33, July.
• TANASE, George Cosmin, 2016, "The 6C Model of Social Media and Developing a Viral Marketing Campaign," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 3, pages 20-25, October.
• PURCAREA, Theodor, 2016, "The retail market under the pressure of the technological change," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 3, pages 26-37, October.
• TANASE, George Cosmin, 2016, "The Virtual Value Chain And Experiential Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 4, pages 20-23, December.
• PURCAREA, Theodor, 2016, "Retail in the era of Omni channel marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 4, pages 24-30, December.
• Edward Knotek II, 2016, "The Roles of Price Points and Menu Costs in Price Rigidity," 2016 Meeting Papers, Society for Economic Dynamics, number 1563.
• Victor Danciu, 2016, "Corporate Reputation: How it Works for Company’s Performance," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 19, issue 62, pages 25-52, December.
• Ayça Kangal Demir & Bilal Yalçın, 2016, "Determining Beverage Preferences of Young Consumers with Laddering Technique," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 139-160.
• Aydın Kayabaşı & H. Feyyaz Ebeoğlugil & Ömür Özkuk, 2016, "The Moderating Effect of Price Conscious Purchasing Style on the Relationship of Quality Conscious Purchasing Style and Consumers Confusion," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 2, pages 149-166.
• Ali Bayrakdaroğlu & Çağatay Mirgen, 2016, "The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 3, pages 111-123.
• Çağatan Taşkın, 2016, "A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 3, pages 125-136.
• Melih Başkol, 2016, "The Effects of E-Retail Service Quality on Repurchase Intention," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 4, pages 107-121.
• Vedat Ekergil & Nezihe Figen Ersoy, 2016, "The Role of Accounting and Marketıng in Calculating Customer Lifetime Value on Key Account Management in B2B/Industrial Markets," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 4, pages 159-180.
• Parikshat Manhas & Lalita Manrai & Ajay Manrai, 2016, "Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model," Journal of Economics, Finance and Administrative Science, Universidad ESAN, volume 21, issue 40, pages 25-29.
• Daliborka Blazeska & Vladanka Davkovska & Dejan Nakovski, 2016, "Hotel Service, Assumption And Starter Of The Tourism Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 7, issue 2, pages 221-233.
• Frauke-Julia Dombach, 2016, "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren – Die Methode und erste Ergebnisse," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 1, pages 44-55.
• Frauke-Julia Dornbach, 2016, "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren- Diskussion gewonnener Ergebnisse und Schlussfolgerung," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 2, pages 59-66.
• J. Freitas SANTOS & Bahareh BIDI, 2016, "Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 17, issue 2, pages 94-107, May.
• Doina I. POPESCU, 2016, "Promotional Mix and Integration of Communication into Management Policy - Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 17, issue 5, pages 466-476, December.
• Olga Rauhut Kompaniets & Daniel Rauhut, 2016, "Why Urban and Rural Place Marketing Strategies Differ: A Theoretical Discussion," Romanian Journal of Regional Science, Romanian Regional Science Association, volume 10, issue 1, pages 23-42, JUNE.
• Cernikovaite, Migle Eleonora, 2016, "Brand value impact on company economic value evaluation model," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 11, issue 1, pages 22-31, June.
• Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang, 2016, "The influences of brand benefits on brand loyalty: Intermediate mechanisms," Australian Journal of Management, Australian School of Business, volume 41, issue 1, pages 141-160, February, DOI: 10.1177/0312896214553516.
• K.O. Adenegan & J.A. Bamidele & L.O.E. Nwauwa, 2016, "Spatial Price Linkages of Brown Cowpea (Vigna unguiculata) in Nigerian National Markets," Review of Market Integration, India Development Foundation, volume 8, issue 1-2, pages 65-78, April, DOI: 10.1177/0974929216687885.
• Mihaela Eleonora Constantinescu & Gheorghe Marinescu, 2016, "Smart economy- the potential of digital infrastructure for the circular economy," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 5, issue 1, pages 18-22, April.
• Isachi Silvia Elena, 2016, "Entrepreneurship implications on marketing function," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 5, issue 1, pages 23-29, April.
• Pragyan Rath, 2016, "When Tom Cruise said: ?You complete me!?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3505746, Apr.
• Gloria Gheno, 2016, "Mediation in log-linear model," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606137, May.
• Babulia Mghebrishvili & EKATERINE UROTADZE, 2016, "Functions of Retailing," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606245, May.
• Ewa Magier-?akomy & Monika Boguszewicz-Kreft & Brigita Jani?nait?, 2016, "Dimension of the Country of Origin Effect in the Perception of Medical Services in EU Countries? an International Comparison," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3606335, May.
• Neviana Krasteva, 2016, "A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006333, Aug.
• Sabiha K?l?ç & Yusuf ?ahan, 2016, "An Experimental Study For Identifying Web Site Design Characteristics Affecting Touristic Purchase Decision," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006383, Aug.
• Eunkyung Joo & Hyejin Shin & Na-Ri Hong & Insin Kim, 2016, "Identifying luxury value maximizing first class airline passengers? self enhancement," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4006404, Aug.
• Muhammad Adam & Mirza Tabrani, 2016, "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4106682, Oct.
• Chantal Rootman, 2016, "How social media tools influence brand image and buying behaviour in the South African food retail industry," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3405542, Apr.
• Mohammad A Al-hawari, 2016, "Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406013, Apr.
• Robert Sa?ek & Joanna Nowakowska-Grunt & Anna Brzozowska & Judyta Kabus & Anna Wi?niewska-Sa?ek, 2016, "Management of tourist product," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406027, Apr.
• Dilber Ulas & Arcan Tuzcu & Esra Sat?c?, 2016, "Employee-Based Brand Equity: Why Ankara University, TÖMER Brand is So Strong?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3406030, Apr.
• Banu Külter Demirgüne? & Bülent Özsaçmac?, 2016, "EXPLORING THE EFFECT OF CONSUMERS? FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND vs. STORE BRAND CHOICE," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 4406888, Nov.
• islam hassouneh, 2016, "Israeli Products in the Eyes of Palestinians," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 4406895, Nov.
• Nurcan Turan & Nuri Calik, 2016, "Consumers' Post-Purchase Behavior In Terms Of Complaining, Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205696, Mar.
• Percin Batum, 2016, "Management And Marketing Sciences? Reaction To The Networked World," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205699, Mar.
• Nuri Calik & Celil Koparal, 2016, "The Perceptios And Expectations Of The Customers In Terms Of Service Quality Where Service Companies And Retai," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205846, Mar.
• Figen Ersoy & Nuri Calik, 2016, "Consumer Innovativeness And Information Seeking Behavior As Opposed To Risk Perceptions On Purchases Of Hi-Tec," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 3205891, Mar.
• Anca Tamas, 2016, "Does the Country of Origin matters for hybrid products?," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 4, issue 1, pages 85-104, February.
• Gloria Gheno, 2016, "Mediation in causal log-linear models," International Journal of Economic Sciences, International Institute of Social and Economic Sciences, volume 5, issue 3, pages 33-49, September.
• Nuri Cal?k & N. Figen Ersoy, 2016, "Consumer Risk Perceptions On The Purchases Of Shopping Goods? A Field Study In Ankara, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 5, issue 4, pages 19-43, November.
• Natalia Nehrebecka & Michał Brzozowski, 2016, "Wpływ niepewności makroekonomicznej na oszczędności przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 5, pages 51-69.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016, "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 20-33.
• Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016, "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 45-50.
• Ozlem GUZEL & Taylan DORTYOL, 2016, "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 28-39.
• Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane, 2016, "Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 4-27.
• Lucia Vilèeková, 2016, "Media Credibility Perception Among Millennials in Slovakia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 4, pages 75-81.
• Teresa Taranko, 2016, "Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland (Postawy konsumentow wobec marek producentow i marek wlasnych detalistow na rynku czekolady w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 119-137.
• Hanna Gorska-Warsewicz & Maksymilian Czeczotko, 2016, "Analysis of Product Strategies of Dairy Trade Brands in Biedronka and Lidl Discounters (Analiza strategii asortymentowych marek handlowych produktow mleczarskich w sieci dyskontow Biedronka i Lidl)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 138-151.
• Mariola Grzybowska-Brzezinska & Adam Rudzewicz, 2016, "Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 166-175.
• Sara Supryn & Genowefa Sobczyk, 2016, "Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 176-191.
• Bogdan Gregor & Magdalena Kalinska-Kula, 2016, "Marketing Research in the Commercial Enterprise Management (Badania marketingowe w zarzadzaniu przedsiebiorstwem handlowym )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 42-56.
• Monika Skorek & Michal Ambroziak, 2016, "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – przypadek marki Nutella)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 13-29.
• Katarzyna Dziewanowska, 2016, "Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 45-60.
• Agnieszka Wilczak, 2016, "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 61-73.
• Agnieszka Wilczak, 2016, "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 87-99.
• Bogumil Czerwinski, 2016, "The Attitudes of Elderly People Towards Traditional and Innovative Delivery Channels of Financial Services (Postawy osob starszych wobec tradycyjnych i innowacyjnych kanalow dystrybucji uslug finansowych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 156-170.
• Sylwia Badowska & Anna Rogala, 2016, "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 204-223.
• Bogdan Gregor & Dominika Kaczorowska-Spychalska, 2016, "The Influence of Social Media on Consumer Behaviour in the 55+ Age Group (Wplyw social mediow na zachowania konsumenckie osob w grupie 55+)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 59, pages 224-236.
• Marcin Nowakowski & Barbara Nowakowska, 2016, "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 20, pages 123-135.
• Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016, "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), number 2016129, Jan, revised Jan 2016.
• Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016, "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 16-031, Jul.
• Semra AKTAŞ POLAT & Serkan POLAT, 2016, "Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü," Sosyoekonomi Journal, Sosyoekonomi Society, issue 24(28).
• Angelos Pantouvakis & Christos Patsiouras, 2016, "Tourists’ Selection Criteria and Motivation. Does Nationality Matter?," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 66, issue 1-2, pages 22-31, January-J.
• Diogo Pinto, 2016, "What if Simulation for a Brazilian Company Regarding Marketing Budget," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 5, issue 2, pages 31-36, June.
• Shahriar Akter & Samuel Fosso Wamba, 2016, "Big data analytics in E-commerce: a systematic review and agenda for future research," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 173-194, May, DOI: 10.1007/s12525-016-0219-0.
• Sofie Bitter & Sonja Grabner-Kräuter, 2016, "Consequences of customer engagement behavior: when negative Facebook posts have positive effects," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 3, pages 219-231, August, DOI: 10.1007/s12525-016-0220-7.
• Lina Pilelienė & Viktorija Grigaliūnaitė, 2016, "Influence of print advertising layout complexity on visual attention," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 6, issue 2, pages 237-251, August, DOI: 10.1007/s40821-015-0040-2.
• Christine Bauer & Christine Strauss, 2016, "Location-based advertising on mobile devices," Management Review Quarterly, Springer, volume 66, issue 3, pages 159-194, June, DOI: 10.1007/s11301-015-0118-z.
• Panagiotis Trivellas & Nikolaos Kakkos & Labros Vasiliadis & Dimitrios Belias, 2016, "Residents’ Perceptions Toward Cultural, Social and Economic Benefits and Costs of Tourism Industry: An Empirical Survey," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_12.
• Dimitrios Kyriakou & Dimitrios Belias & Labros Vassiliadis & Athanasios Koustelios & Marina Bregkou & Konstantinos Varsanis, 2016, "Social Media and Tourism: A Digital Investment for Thessaly?," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_32.
• Labros Vasiliadis & Panagiotis Trivellas & Dimitrios Belias & John Meleas & Dimitrios Kyriakou & Athanasios Koustelios, 2016, "Cultural Tourism Revisited: The Case of Thessaly," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_4.
• Tudor Tocila & Corina Cara, 2016, "The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 2, pages 59-64, June.
• Majid Esmaeilpour & Farshad Aram, 2016, "Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 3, pages 24-33, December.
• Adriaan R. Soetevent & Tadas Bruzikas, 2016, "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 16-049/VII, Jul.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy J., 2016, "Strategic Obfuscation and Retail Pricing," TSE Working Papers, Toulouse School of Economics (TSE), number 16-733, Nov.
• Bonnet, Céline & Richards, Timothy J., 2016, "Models of Consumer Demand for Differentiated Products," TSE Working Papers, Toulouse School of Economics (TSE), number 16-741, Dec.
• Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine, 2016, "A tour of regression models for explaining shares," TSE Working Papers, Toulouse School of Economics (TSE), number 16-742, Dec.
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Mª Jesús Gómez Adillón, 2016, "Factores determinantes del uso de Internet en la comercialización del aceite de oliva. Análisis del sector en Cataluña
  [About the internet use in olive oil commercialization. Sectoral analysis in Catalonia]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 121, pages 33-61.
• Oksana Loginova, 2016, "Advance Selling, Competition, and Brand Substitutability," Working Papers, Department of Economics, University of Missouri, number 1615, Oct, revised Jul 2018.
• Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016, "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers, Department of Economics, University of Missouri, number 1618, Nov, revised 14 Aug 2018.
• Oksana Loginova & Niladri B. Syam, 2018, "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers, Department of Economics, University of Missouri, number 1811.
• Oksana Loginova, 2018, "Advance Selling, Competition, and Brand Substitutability," Working Papers, Department of Economics, University of Missouri, number 1812.
• Demuynck, T. & Seel, C., 2014, "Revealed preference with limited consideration," Research Memorandum, Maastricht University, Graduate School of Business and Economics (GSBE), number 036, Jan, DOI: 10.26481/umagsb.2014036.
• Violeta-Andreea Andreiana & Georgiana-Daniela Badicu & Dorin Iancu, 2016, "The Importance of Marketing Mix in the Development of the Pension "The Garden Resort"," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 7, issue 2, pages 69-78, August.
• Georgiana-Daniela Badicu & Andreea-Violeta Andreiana, 2016, "The Opinion of the Dambovita Tourists Regarding the Romanian Type of Tourism," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 7, issue 3, pages 44-53, December.
• Francesco Zanibellato & Umberto Rosin & Francesco Casarin, 2016, "Art experiences and eWOM: Exploring the content of museum reviews," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 15, Oct.
• Grigaliunaite Viktorija & Pileliene Lina, 2016, "Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, volume 63, issue 3, pages 391-414, November, DOI: 10.1515/saeb-2016-0130.
• Choudhury Mousumi & Singh Ranjit, 2016, "Customers’ Perception regarding Assurance of Bancassurance Channel," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 4, issue 1, pages 85-102, DOI: 10.1515/auseb-2016-0005.
• Legenzova Renata, 2016, "A Concept of Accounting Quality from Accounting Harmonisation Perspective," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 28, issue 1, pages 33-37, December, DOI: 10.1515/eb-2016-0005.
• Ryglová Kateřina & Vajčnerová Ida & Šácha Jakub, 2016, "Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors," Czech Journal of Tourism, Sciendo, volume 5, issue 1, pages 5-20, June, DOI: 10.1515/cjot-2016-0001.
• Chandel Abhinav & Mishra Sita, 2016, "Ecotourism revisited: Last twenty-five years," Czech Journal of Tourism, Sciendo, volume 5, issue 2, pages 135-154, December, DOI: 10.1515/cjot-2016-0008.
• Ben Akpoyomare Oghojafor & Kunle Adeosun Ladipo Patrick & Ganiyu Rahim Ajao, 2016, "Airline Service Quality Dimensions and Customer Loyalty: Empirical Evidence from Air Passengers’ in Lagos State," Czech Journal of Tourism, Sciendo, volume 5, issue 2, pages 155-171, December, DOI: 10.1515/cjot-2016-0009.
• Brice William David & Chu Edward & Jones Wayne, 2016, "Culture-Laden Imports: International Market Entry and Cultural Taboos," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 50, issue 1, pages 49-62, June, DOI: 10.1515/ijme-2016-0011.
• Wieczerzycki Marcin, 2016, "The Wisdom of e-crowds: Can Masses Create Value?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 51, issue 1, pages 47-62, September, DOI: 10.1515/ijme-2016-0019.
• Leszczyński Dariusz, 2016, "Exploration of Key Success Factors that Influence Business Performance: The Experiences of Women Micro-entrepreneurs from Mazovia Voivodeship of Poland," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 51, issue 1, pages 63-89, September, DOI: 10.1515/ijme-2016-0020.
• Feldmann Florence, 2016, "Factors of Success and Failure for International Retailers in Poland," Journal of Management and Business Administration. Central Europe, Sciendo, volume 24, issue 3, pages 2-22, September, DOI: 10.7206/jmba.ce.2450-7814.173.
• Skorek Monika, 2016, "Attitudes of Polish Consumers Toward Experiential Marketing," Journal of Management and Business Administration. Central Europe, Sciendo, volume 24, issue 4, pages 109-124, December, DOI: 10.7206/jmba.ce.2450-7814.185.
• Climis Raghda, 2016, "Factors Affecting Customer Retention in the Airline Industry," Journal of Management and Business Administration. Central Europe, Sciendo, volume 24, issue 4, pages 49-69, December, DOI: 10.7206/jmba.ce.2450-7814.182.
• Gorlevskaya Liudmila, 2016, "Building Effective Marketing Communications in Tourism," Studia Commercialia Bratislavensia, Sciendo, volume 9, issue 35, pages 252-265, December, DOI: 10.1515/stcb-2016-0025.
• Hanuláková Eva & Bečková Ina Kováčová, 2016, "Marketing as a Part of Strategic Management of Consulting Companies," Studia Commercialia Bratislavensia, Sciendo, volume 9, issue 35, pages 266-277, December, DOI: 10.1515/stcb-2016-0026.
• Dabija Dan-Cristian & Abrudan Ioana-Nicoleta & Postelnicu Cătălin, 2016, "Teachers’ Motivations and Expectations Regarding Lifelong Learning," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 61, issue 3, pages 32-42, December, DOI: 10.1515/subboec-2016-0003.
• Basu,Kaushik, 2016, "Markets and manipulation : time for a paradigm shift ?," Policy Research Working Paper Series, The World Bank, number 7653, Apr.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016, "A Rising E‐Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, John Wiley & Sons, volume 2016, issue 1, DOI: 10.1155/2016/2898021.
• Scot R Wheeler, 2016, "Architecting Experience:A Marketing Science and Digital Analytics Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9607, ISBN: ARRAY(0x6d8f56b8).
• Jochen Wirtz, 2016, "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, ISBN: ARRAY(0x6cce3028).
• Jochen Wirtz, 2016, "Creating and Capturing Value in the Service Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Consumer Behavior in a Services Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Positioning Services in Competitive Markets," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Developing Service Products and Brands," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Distributing Services," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Pricing Services and Revenue Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Service Marketing Communications," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Designing Service Processes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Balancing Demand and Capacity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Crafting The Service Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Managing People for Service Advantage," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Managing Relationships and Building Loyalty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Complaint Handling and Service Recovery," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Improving Service Quality and Productivity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Building a World-Class Service Organization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Winning in Service Markets Success through People, Technology and Strategy".
• Scot R Wheeler, 2016, "The Foundations of Personalization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Strategy, Technology, Science & Art," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Applied Digital Analytics Playbook (ADAP) Part One," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Architecting Experience A Marketing Science and Digital Analytics Handbook".