Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2016

• Semra AKTAŞ POLAT & Serkan POLAT, 2016, "Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü," Sosyoekonomi Journal, Sosyoekonomi Society, issue 24(28).
• Angelos Pantouvakis & Christos Patsiouras, 2016, "Tourists’ Selection Criteria and Motivation. Does Nationality Matter?," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 66, issue 1-2, pages 22-31, January-J.
• Diogo Pinto, 2016, "What if Simulation for a Brazilian Company Regarding Marketing Budget," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 5, issue 2, pages 31-36, June.
• Shahriar Akter & Samuel Fosso Wamba, 2016, "Big data analytics in E-commerce: a systematic review and agenda for future research," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 173-194, May, DOI: 10.1007/s12525-016-0219-0.
• Sofie Bitter & Sonja Grabner-Kräuter, 2016, "Consequences of customer engagement behavior: when negative Facebook posts have positive effects," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 3, pages 219-231, August, DOI: 10.1007/s12525-016-0220-7.
• Lina Pilelienė & Viktorija Grigaliūnaitė, 2016, "Influence of print advertising layout complexity on visual attention," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 6, issue 2, pages 237-251, August, DOI: 10.1007/s40821-015-0040-2.
• Christine Bauer & Christine Strauss, 2016, "Location-based advertising on mobile devices," Management Review Quarterly, Springer, volume 66, issue 3, pages 159-194, June, DOI: 10.1007/s11301-015-0118-z.
• Panagiotis Trivellas & Nikolaos Kakkos & Labros Vasiliadis & Dimitrios Belias, 2016, "Residents’ Perceptions Toward Cultural, Social and Economic Benefits and Costs of Tourism Industry: An Empirical Survey," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_12.
• Dimitrios Kyriakou & Dimitrios Belias & Labros Vassiliadis & Athanasios Koustelios & Marina Bregkou & Konstantinos Varsanis, 2016, "Social Media and Tourism: A Digital Investment for Thessaly?," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_32.
• Labros Vasiliadis & Panagiotis Trivellas & Dimitrios Belias & John Meleas & Dimitrios Kyriakou & Athanasios Koustelios, 2016, "Cultural Tourism Revisited: The Case of Thessaly," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_4.
• Tudor Tocila & Corina Cara, 2016, "The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 2, pages 59-64, June.
• Majid Esmaeilpour & Farshad Aram, 2016, "Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 3, pages 24-33, December.
• Adriaan R. Soetevent & Tadas Bruzikas, 2016, "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 16-049/VII, Jul.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy J., 2016, "Strategic Obfuscation and Retail Pricing," TSE Working Papers, Toulouse School of Economics (TSE), number 16-733, Nov.
• Bonnet, Céline & Richards, Timothy J., 2016, "Models of Consumer Demand for Differentiated Products," TSE Working Papers, Toulouse School of Economics (TSE), number 16-741, Dec.
• Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine, 2016, "A tour of regression models for explaining shares," TSE Working Papers, Toulouse School of Economics (TSE), number 16-742, Dec.
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Mª Jesús Gómez Adillón, 2016, "Factores determinantes del uso de Internet en la comercialización del aceite de oliva. Análisis del sector en Cataluña
  [About the internet use in olive oil commercialization. Sectoral analysis in Catalonia]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 121, pages 33-61.
• Oksana Loginova, 2016, "Advance Selling, Competition, and Brand Substitutability," Working Papers, Department of Economics, University of Missouri, number 1615, Oct, revised Jul 2018.
• Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016, "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers, Department of Economics, University of Missouri, number 1618, Nov, revised 14 Aug 2018.
• Oksana Loginova & Niladri B. Syam, 2018, "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers, Department of Economics, University of Missouri, number 1811.
• Oksana Loginova, 2018, "Advance Selling, Competition, and Brand Substitutability," Working Papers, Department of Economics, University of Missouri, number 1812.
• Demuynck, T. & Seel, C., 2014, "Revealed preference with limited consideration," Research Memorandum, Maastricht University, Graduate School of Business and Economics (GSBE), number 036, Jan, DOI: 10.26481/umagsb.2014036.
• Violeta-Andreea Andreiana & Georgiana-Daniela Badicu & Dorin Iancu, 2016, "The Importance of Marketing Mix in the Development of the Pension "The Garden Resort"," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 7, issue 2, pages 69-78, August.
• Georgiana-Daniela Badicu & Andreea-Violeta Andreiana, 2016, "The Opinion of the Dambovita Tourists Regarding the Romanian Type of Tourism," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 7, issue 3, pages 44-53, December.
• Francesco Zanibellato & Umberto Rosin & Francesco Casarin, 2016, "Art experiences and eWOM: Exploring the content of museum reviews," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 15, Oct.
• Grigaliunaite Viktorija & Pileliene Lina, 2016, "Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, volume 63, issue 3, pages 391-414, November, DOI: 10.1515/saeb-2016-0130.
• Choudhury Mousumi & Singh Ranjit, 2016, "Customers’ Perception regarding Assurance of Bancassurance Channel," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 4, issue 1, pages 85-102, DOI: 10.1515/auseb-2016-0005.
• Legenzova Renata, 2016, "A Concept of Accounting Quality from Accounting Harmonisation Perspective," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 28, issue 1, pages 33-37, December, DOI: 10.1515/eb-2016-0005.
• Ryglová Kateřina & Vajčnerová Ida & Šácha Jakub, 2016, "Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors," Czech Journal of Tourism, Sciendo, volume 5, issue 1, pages 5-20, June, DOI: 10.1515/cjot-2016-0001.
• Chandel Abhinav & Mishra Sita, 2016, "Ecotourism revisited: Last twenty-five years," Czech Journal of Tourism, Sciendo, volume 5, issue 2, pages 135-154, December, DOI: 10.1515/cjot-2016-0008.
• Ben Akpoyomare Oghojafor & Kunle Adeosun Ladipo Patrick & Ganiyu Rahim Ajao, 2016, "Airline Service Quality Dimensions and Customer Loyalty: Empirical Evidence from Air Passengers’ in Lagos State," Czech Journal of Tourism, Sciendo, volume 5, issue 2, pages 155-171, December, DOI: 10.1515/cjot-2016-0009.
• Brice William David & Chu Edward & Jones Wayne, 2016, "Culture-Laden Imports: International Market Entry and Cultural Taboos," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 50, issue 1, pages 49-62, June, DOI: 10.1515/ijme-2016-0011.
• Wieczerzycki Marcin, 2016, "The Wisdom of e-crowds: Can Masses Create Value?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 51, issue 1, pages 47-62, September, DOI: 10.1515/ijme-2016-0019.
• Leszczyński Dariusz, 2016, "Exploration of Key Success Factors that Influence Business Performance: The Experiences of Women Micro-entrepreneurs from Mazovia Voivodeship of Poland," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 51, issue 1, pages 63-89, September, DOI: 10.1515/ijme-2016-0020.
• Feldmann Florence, 2016, "Factors of Success and Failure for International Retailers in Poland," Journal of Management and Business Administration. Central Europe, Sciendo, volume 24, issue 3, pages 2-22, September, DOI: 10.7206/jmba.ce.2450-7814.173.
• Skorek Monika, 2016, "Attitudes of Polish Consumers Toward Experiential Marketing," Journal of Management and Business Administration. Central Europe, Sciendo, volume 24, issue 4, pages 109-124, December, DOI: 10.7206/jmba.ce.2450-7814.185.
• Climis Raghda, 2016, "Factors Affecting Customer Retention in the Airline Industry," Journal of Management and Business Administration. Central Europe, Sciendo, volume 24, issue 4, pages 49-69, December, DOI: 10.7206/jmba.ce.2450-7814.182.
• Gorlevskaya Liudmila, 2016, "Building Effective Marketing Communications in Tourism," Studia Commercialia Bratislavensia, Sciendo, volume 9, issue 35, pages 252-265, December, DOI: 10.1515/stcb-2016-0025.
• Hanuláková Eva & Bečková Ina Kováčová, 2016, "Marketing as a Part of Strategic Management of Consulting Companies," Studia Commercialia Bratislavensia, Sciendo, volume 9, issue 35, pages 266-277, December, DOI: 10.1515/stcb-2016-0026.
• Dabija Dan-Cristian & Abrudan Ioana-Nicoleta & Postelnicu Cătălin, 2016, "Teachers’ Motivations and Expectations Regarding Lifelong Learning," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 61, issue 3, pages 32-42, December, DOI: 10.1515/subboec-2016-0003.
• Basu,Kaushik, 2016, "Markets and manipulation : time for a paradigm shift ?," Policy Research Working Paper Series, The World Bank, number 7653, Apr.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016, "A Rising E‐Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, John Wiley & Sons, volume 2016, issue 1, DOI: 10.1155/2016/2898021.
• Scot R Wheeler, 2016, "Architecting Experience:A Marketing Science and Digital Analytics Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9607, ISBN: ARRAY(0x5eadb108), September.
• Jochen Wirtz, 2016, "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, ISBN: ARRAY(0x5eb1b040), September.
• Jochen Wirtz, 2016, "Creating and Capturing Value in the Service Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Consumer Behavior in a Services Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Positioning Services in Competitive Markets," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Developing Service Products and Brands," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Distributing Services," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Pricing Services and Revenue Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Service Marketing Communications," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Designing Service Processes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Balancing Demand and Capacity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Crafting The Service Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Managing People for Service Advantage," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Managing Relationships and Building Loyalty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Complaint Handling and Service Recovery," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Improving Service Quality and Productivity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Winning in Service Markets Success through People, Technology and Strategy".
• Jochen Wirtz, 2016, "Building a World-Class Service Organization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Winning in Service Markets Success through People, Technology and Strategy".
• Scot R Wheeler, 2016, "The Foundations of Personalization," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Strategy, Technology, Science & Art," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Applied Digital Analytics Playbook (ADAP) Part One," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Changing World of Owned Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Earned Media: Organic Social & SEO," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Paid Media Analytics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Testing & Optimization. Marketing Automation. Attribution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Data Management, Models, and Algorithms," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Cultural and Organizational Impact of Data," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Morovican, Ana Marija & Kummer, Claudia, 2016, "Country-of-Origin vs. Foreign Branding: Does Incongruent Verbal Package Information Affect Consumers' Purchase Intention?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Rekettye, Gábor Jr. & Rekettye, Gábor, 2016, "Findings of an International Research on the Future of Marketing Communication," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Grubor, Aleksandar & Milovanov, Olja, 2016, "Sustainable Branding," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Stanisavljević, Milena, 2016, "The Impact of Corporate Social Responsibility on Customer Loyalty," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Meštrović, Dunja, 2016, "The Impact of Service Quality on Students' Satisfaction and the Word-of-Mouth: The Case of the University of Rijeka Departments," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016, "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 11, issue 5, pages 102-120, DOI: 10.5281/zenodo.3756995.
• Mehrafshan, Nima & Goerke, Björn & Clement, Michel, 2016, "The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 142161.
• Chowdhury, Nasif, 2016, "The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 142747.
• Zeiler, Vanessa, 2016, "Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen," Beiträge der Hochschule Pforzheim, Pforzheim University, number 156.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016, "The Compromise Effect in Action: Lessons from a Restaurant's Menu," VfS Annual Conference 2016 (Augsburg): Demographic Change, Verein für Socialpolitik / German Economic Association, number 145883.
• Magdalena Hofman-Kohlmeyer, 2016, "Customer Loyalty Program As A Tool Of Customer Retention: Literature Review," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 199-203, September, DOI: 10.12955/cbup.v4.762.
• Elfrida Manoku, 2016, "A Factorial Analysis Of Informacion Sources That Influence University Choice In Albania," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 223-228, September, DOI: 10.12955/cbup.v4.765.
• Katarína Moravčíková & Elena Gregová, 2016, "Fair Trade As A Tool Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, volume 4, issue 0, pages 340-345, September, DOI: 10.12955/cbup.v4.778.
• Dragos DUCA, 2016, "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 84-91.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016, "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, volume 8, issue 1, pages 224-256, January.
• Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016, "The Economics of Privacy," Journal of Economic Literature, American Economic Association, volume 54, issue 2, pages 442-492, June.
• Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016, "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 153-153, February.
• Alina Filip & Diana Maria Vrânceanu & Bogdan Georgescu & Daniela Elena Marinescu, 2016, "Relationship Marketing Stage of Development in Romanian Banking Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue 41, pages 199-199, February.
• Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016, "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 829-829, November.
• Lelia Voinea & Anca Atanase & Ion Schileru, 2016, "Perceptions of the Slow Food Cultural Trend among the Youth," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 847-847, November.
• Liviu B. Vlad & Dragos C. Vasile & Octav-Ionut Macovei & Claudia E. Tuclea, 2016, "Determinant Factors of Green Marketing Adoption in the Hospitality Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 862-862, November.
• Smaranda Cosma & Marius Bota & Cristina Fle?eriu & Adina Negru?a, 2016, "Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 929-929, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2016, "Place Branding – Geographical Approach. Case Study: Waterloo," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 944-944, November.
• Dan Mihnea Diaconescu & Remus Moraru & Gabriela Stanciulescu, 2016, "Considerations on Gastronomic Tourism as a Component of Sustainable Local Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 999-999, November.
• Mohammed Abdur RAZZAQUE, 2016, "Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 100-108, July.
• Diana Maria Vrânceanu & Ionel Dumitru, 2016, "An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 109-114, July.
• Svetlana Ignjatijević & Ivan Milojević & Drago Cvijanović, 2016, "Education as a Factor of Macroeconomic Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 136-149, July.
• Beata Tarczydło, 2016, "Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 157-163, July.
• Milind Fadnavis, 2016, "Profile of Luxury Male & Female Customers in Western India," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 16-22, July.
• Janette Sheerman & Nancy Brown, 2016, "Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 164-171, July.
• İlyas Ersoy & Dilaver Tengilimoglu & Pelin Yilik, 2016, "Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 194-200, July.
• IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU, 2016, "The Influence of Advertising Practice Corporate Social Responsibility," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 201-208, July.
• Kamel Ben Youssef & Milena Viassone & Erick Leroux, 2016, "Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 209-218, July.
• Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi, 2016, "Customer Orientation and Organizational Performance in Iraqi Private Banks," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 219-225, July.
• Latif Atiyah, 2016, "Transformational Leadership and its Impact on the Effectiveness of the Team," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 226-242, July.
• Dilyana Yaneva & Vyara Kyurova, 2016, "Trade Business Communication Policy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 23-30, July.
• Carmen Balan, 2016, "Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 243-255, July.
• Vasile Alecsandru Strat & Andreea Mihaela Barbu & Iuliana Cetina, 2016, "Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 256-264, July.
• Polixenia Aurora Parescura, 2016, "Influence of Customer Relationship Management in Optometric Practice," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 31-42, July.
• Moreno Frau & Francesca Cabiddu, 2016, "Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 43-60, July.
• Marcin Awdziej & Jolanta Tkaczyk, 2016, "Simulation Business Games in the Research of Marketing Managers’ Decision Making Process," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 82-90, July.
• Yana Balashova-Kostadinova, 2016, "Identifying Competitive Advantages for Territories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 111-118, September.
• Moira Clark & Tony Harrington & Andrew Myers, 2016, "Promoting Excellence in Customer Management: Emerging Trends in Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 119-129, September.
• Anne Dibley & Moira Clark & Andrew Myers, 2016, "Emerging Trends in Customer Management in a Changing World," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 130-140, September.
• Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea, 2016, "Integrated Marketing Communication Tools: Traditional vs. Modern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-166, September.
• Evgeniya Tonkova, 2016, "Automated Marketing and the Need for Revising Traditional Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 167-174, September.
• Antoniya Boykova, 2016, "Innovative Models for Generating Ideas in High-Tech Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 175-184, September.
• Manuela Ivanova, 2016, "Identify of Information Asymmetry Practices in Bulgarian Goods Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 185-194, September.
• Amalia DUTU & Mihaela DIACONU & Olimpia OANCEA, 2016, "Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 195-204, September.
• Rita Cannas & Daniela Pettinao, 2016, "Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 205-214, September.
• Elena Lidia Melnic, 2016, "The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 215-223, September.
• Sunday Adewale Olaleye, 2016, "Customer Vs. E-tailer: How Tablet Affects Mobile Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 224-235, September.
• Carmen Bălan, 2016, "Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 247-258, September.
• Maria Colurcio & Stella Carè & Angela Caridà & Monia Melia, 2016, "Crowdsourcing: Looking for a Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 259-271, September.
• Fabrizio Baldassarre & Francesca Ricciardi & Raffaele Campo, 2016, "Business Process Management as a Strategy to Make Organizational Innovation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 292-301, September.
• Ioana Sinziana Burcea, 2016, "To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 302-314, September.
• Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016, "Social-Media Platforms and Marketing of Higher Education Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 328-338, September.
• Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016, "Characteristics and Development of Social Media as a Marketing Communications Tool," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 339-345, September.
• Andreea Pachițanu, 2016, "Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 346-353, September.
• Mihaela Constantinescu, 2016, "The Brand of an Athlete - Reconsidering Its Dimensions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 354-363, September.
• Piotr Tarka, 2016, "Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 41-51, September.
• Daniela Ioniță & Lucian-Florin Onișor, 2016, "Crowdsourcing and Outsourcing: Friends or Foes?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 52-61, September.
• Stephan Kull & Philipp Hübner, 2016, "Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 62-69, September.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2016, "Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 80-89, September.
• Lucian-Florin Onișor & Daniela Ioniță, 2016, "Crowdsourcing Platforms: Users’ Experience Exposed," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-22, September.
• Lina Pilelienė & Viktorija Grigaliūnaite, 2016, "Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-99, September.
• Haile, Mekbib G. & Algieri, Bemardina & Kalkuhl, Matthias & Gebreselassie, Samuel, 2016, "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia, African Association of Agricultural Economists (AAAE), number 246312, Sep, DOI: 10.22004/ag.econ.246312.
• Li, Tongzhe & Bernard, John & Johnston, Zachary & Messer, Kent & Kaiser, Harry, 2016, "Consumer Preferences Before and After a Food Safety Scare: An Experimental Analysis of the 2010 Egg Recall," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235438, DOI: 10.22004/ag.econ.235438.
• Richards, Timothy & Hamilton, Stephen, 2016, "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235801, DOI: 10.22004/ag.econ.235801.
• Calderón García, Haydee & Kolbe, Diana, None, "Capacidades dinámicas en el proceso de internacionalización de las empresas de distribución de productos agroalimentarios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, volume 16, issue 02, DOI: 10.22004/ag.econ.251967.
• Weinrich, Ramona & Spiller, Achim, None, "Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 19, issue 3, pages 1-30, DOI: 10.22004/ag.econ.244646.
• Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, , "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas, Southern Agricultural Economics Association, number 230094, DOI: 10.22004/ag.econ.230094.
• Vega-Zamora, Manuela & Gutierrez-Salcedo, Maria & Torres-Ruiz, Francisco Jose, 2016, "Communication campaigns: effects of different messages on the willingness to purchase organic olive oil," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 244, pages 1-36, DOI: 10.22004/ag.econ.249673.
• Rafal Michalski & Jerzy Grobelny, 2016, "An eye tracking based examination of visual attention during pairwise comparisons of a digital product’s package," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/16/14, Dec, DOI: 10.1007/978-3-319-40250-5_41.
• Rafal Michalski & Jerzy Grobelny, 2016, "The effects of background color, shape and dimensionality on purchase intentions in a digital product presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/16/15, Dec, DOI: 10.1007/978-3-319-40238-3_45.
• Victoria A. SEITZ & Nada M. ALDEBASI, 2016, "The Effectiveness Of Branded Mobile Apps On User’S Brand Attitudes And Purchase Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 17, pages 141-154, June.
• Iva BULJUBAÅ IĆ & Marija HAM & Ana PAP, 2016, "Factors Influencing The Implementation Of Unconventional Marketing In Cultural Institutions €“ Evidence From Croatia," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 63, issue 2, pages 247-272, July.
• Adrian Nicolae CAZACU, 2016, "Systemic Approach Of The Consumer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 118-125, May.
• Pallabi Mishra, 2016, "Can Money Buy Convenience: A Study On Income As A Motivator Of Online Shopping?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 41-56, May.
• Roxana CIOCLOV & Remus Ionut NAGHI & Monica BOLDEA, 2016, "Complementarity Between The Functions And Instruments Of Internal Marketing And Human Resource Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 57-78, May.
• Marina OCHKOVSKAYA, 2016, "Bucharest As A City Brand: How To Attract Russian Tourists," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-24, May.
• Ioana Nicoleta Abrudan, 2016, "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 79-90, May.
• Sabina Madalina SOMACESCU & Catalin Mihail BARBU & Tudor NISTORESCU, 2016, "Investigating The Relationship Between Organizational Communication And Organizational Culture," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 91-100, May.
• Preethi PERERA & Nalin ABEYSEKERA & Dinesh SAMARASINGHE, 2016, "Potential Association Of Private University Branding Effots With Perceptions And Attitudes Of Prospective Students: A Study In Sri Lanka," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 164-179, November.
• Catalin Mihail BARBU, 2016, "Aligning The Brand Identity And Brand Image After Rebranding," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 180-187, November.
• Luminita Stefania BODEA & Cristian DUTU, 2016, "The Consequences Of Strategic Orientation Of The Firm On Business Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 188-200, November.
• Satheeka Kavisekera & Nalin Abeysekera, 2016, "Effect Of Social Media Marketing On Brand Equity Of Online Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 201-216, November.
• Oana BARBULESCU & Ioan Constantin ENACHE, 2016, "Influence Factors For Leasing Market Contracts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 217-224, November.
• Hawa JALLOW & Omkar DASTANE, 2016, "Effect Of Sales Promotion Schemes On Purchase Quantity: A Study Of Malaysian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 299-320, November.
• Abass, OlufemiAdebowale & Oyetayo Yeside Abiodun, 2016, "Service Quality Measurement And Demand For Insurance: An Empirical Study From Nigerian Insurance Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 321-335, November.
• Szabolcs Prónay & Erzsébet Hetesi, 2016, "Symbolic consumption in the case of brand communities," Society and Economy, Akadémiai Kiadó, Hungary, volume 38, issue 1, pages 87-102, March.
• Zita Kelemen & Péter Nagy & Ildikó Kemény, 2016, "How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days," Society and Economy, Akadémiai Kiadó, Hungary, volume 38, issue 2, pages 219-238, June.
• Edit Bányai, 2016, "The Integration of Social Media into Corporate Processes," Society and Economy, Akadémiai Kiadó, Hungary, volume 38, issue 2, pages 239-259, June.
• Silvia Muhcina & Andreea-Daniela Moraru, 2016, "Educational Marketing Challenges - Universities And Graduates' Employment. A Case Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 18, pages 1-2.
• LaurenÅ£iu Florentin Stoenică & Călin Petrică VegheÅŸ, 2016, "Determinants Of The Offer For Educational Services Of The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 18, pages 1-6.
• LaurenÅ£iu Florentin Stoenică & Călin Petrică VegheÅŸ, 2016, "Dimensions Of The Market Of Higher Education Institutions. The Military Higher Education System," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 18, pages 1-7.