Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2022

• Gayle, Philip & Lin, Ying, 2022, "Using Demand Transfer Ratios to Infer Market Impacts of New Goods," MPRA Paper, University Library of Munich, Germany, number 115749, Dec.
• Efrat, Alon, 2022, "A significant improvement was found in the Emotional stability following the training. Participating in the training changed the way people associate personality traits with Interaction management," MPRA Paper, University Library of Munich, Germany, number 118558, Jan.
• Barcs, Cristian & Pop, Izabela Luiza & Toader, Cezar & Ighian, Diana, 2022, "Drop-Shipping – A Business Model Without Holding Inventory: A Case Study of Online Store," MPRA Paper, University Library of Munich, Germany, number 118638, May.
• Li, Jianpei & Zhang, Wanzhu, 2022, "Behavior-based pricing and signaling of product quality," MPRA Paper, University Library of Munich, Germany, number 120263, Jan, revised 03 Jan 2023.
• Gallarza, Martina G. & Sánchez-Fernández, Raquel & Arteaga-Moreno, Francisco & Del Chiappa, Giacomo, 2022, "Active and reactive value dimensions: a dynamic-based perspective in the hotel sector," MPRA Paper, University Library of Munich, Germany, number 123171.
• Serrano-Arcos, M. Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022, "Understanding the origin and evolution of affinity as a multidisciplinary concept: a conceptual approach to consumer affinity," MPRA Paper, University Library of Munich, Germany, number 123223.
• Vít Hinčica & Anna Svobodová & Hana Řezanková, 2022, "Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence," Central European Business Review, Prague University of Economics and Business, volume 2022, issue 2, pages 101-121, DOI: 10.18267/j.cebr.292.
• Abbas Ali Rastgar & Ghazale Taheri & Hooshmand Bagheri Garbollagh & Omid Solatinejad, 2022, "Antecedents and Consequences of Consumer Hope for the Brand of Hydroderm with the Moderating Role of Brand Charisma," Central European Business Review, Prague University of Economics and Business, volume 2022, issue 3, pages 17-38, DOI: 10.18267/j.cebr.293.
• Janka Kopaničová & Dagmar Klepochová & Zuzana Francová, 2022, "Use of Netnography in Contemporary Marketing Research," Central European Business Review, Prague University of Economics and Business, volume 2022, issue 4, pages 111-131, DOI: 10.18267/j.cebr.303.
• Tantri Yanuar Rahmat Syah & Patrick Christian Alimwidodo & Lovinda Lianti & Holila Hatta, 2022, "Perceived Price as Antecedent of Satisfaction and Loyalty: Learn from Fast Food Multinational Restaurants in Indonesia," Central European Business Review, Prague University of Economics and Business, volume 2022, issue 4, pages 63-84, DOI: 10.18267/j.cebr.304.
• Petra Jílková & Jana Kotěšovcová, 2022, "Determinanty výnosnosti evropského bankovního systému v letech 2012-2019
  [Determinants of European Bank Profitability in 2012-2019]," Politická ekonomie, Prague University of Economics and Business, volume 2022, issue 5, pages 552-573, DOI: 10.18267/j.polek.1366.
• TANASE, George Cosmin, 2022, "The application of neuromarketing in retailing and visual merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 1, pages 36-40, April.
• PURCAREA, Ioan Matei, 2022, "Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 1, pages 41-57, April.
• TANASE, George Cosmin, 2022, "Predictive Marketing: Anticipating Market Demand with Proactive Action," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 2, pages 34-39, June.
• PURCAREA, Ioan Matei, 2022, "The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 2, pages 40-50, June.
• TANASE, George Cosmin, 2022, "Circular Economy in the Agri-Food Sector: Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 3, pages 34-40, October.
• PURCAREA, Ioan Matei, 2022, "Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 3, pages 41-47, October.
• TANASE, George Cosmin, 2022, "Consumption Reduction: A Challenge For Behaviour Change in The Future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 4, pages 32-39, December.
• PURCAREA, Ioan Matei, 2022, "E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 4, pages 40-55, December.
• Ivana First Komen & Nina Grguriæ Èop, 2022, "Naturally traditional or traditionally natural – exploring the concepts natural and traditional in marketing research," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 40, issue 1, pages 225-246.
• Truong Thi Xuan Dao & Pham Huong Trang & Tran Duc Thanh, 2022, "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 40, issue 1, pages 97-127.
• Zia-Ur-Rehman & Muhammad Razzaq Athar & M. Mohsin Shahid & Malik Muhammad Faisal & Mareum Shehzadi, 2022, "Exploring The Serial Mediation Of Mobile App Engagement And Self Brand Connection In The Relationship Between Brand Experience And Loyalty Towards Brand," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 11, issue 2, pages 20-30, June.
• Abdulkadir Ozturk, 2022, "The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 1, pages 127-141.
• Dogan Basaran & Ayla Ozhan Dedeoglu, 2022, "A Qualitative Study on Secret Consumption of Alcoholic Beverages: The Case of Izmir (Gizli Alkol Tüketimi Üzerine Nitel Bir Araştırma: İzmir İli Örneği)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 1, pages 143-157.
• Volkan Ozbek & Izay Tahtaci, 2022, "Factors Affecting Combi Boiler Preferences of Consumers: A Study in Context of Technology Acceptance Model (Tüketicilerin Kombi Tercihlerini Etkileyen Faktörler: Teknoloji Kabul Modeli Çerçevesinde Bi," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 1, pages 159-178.
• Merve Ozecan & Esra Arikan, 2022, "An Integrative Model on User Satisfaction and Continuance Intention for Using M-Banking," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 3, pages 465-482.
• Mehak Rehman, 2022, "Impact of Customers’ Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 3, pages 483-503.
• Volkan Temizkan, 2022, "Investigating the Effect of Consumers' Environmental Values on Green Buying Behavior," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 3, pages 505-521.
• Yesevi Alperen Yasa & Ruziye Cop, 2022, "Factors Building Consumer Trust in Instagram Stores and the Influence of Trust in Instagram Stores on Purchasing Intention," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 4, pages 687-705.
• Alaiddin Kosar & Umit Dogrul, 2022, "Mediating Roles of the Switching Costs and Attraction of Alternatives in the Value-Satisfaction-Loyalty Chain: GSM Operators Implementation (Değer-Tatmin-Sadakat Zincirinde Değiştirme Maliyetleri ve A," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 4, pages 707-724.
• Muhammad Alfarizi & Rini Kurnia Sari, 2022, "Indonesian Muslim Consumers' Perspectives and Behavior on Intentions to Use Islamic Financial Products Post-Covid-19," EkBis: Jurnal Ekonomi dan Bisnis, UIN Sunan Kalijaga Yogyakarta, volume 6, issue 1, pages 30-43.
• Francisco Javier S. Lacárcel, 2022, "Main Uses of Artificial Intelligence in Digital Marketing Strategies Linked to Tourism," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 10, issue 3, pages 216-227.
• Anna V. Shutaleva & Anastasia N. Novgorodtseva & Oksana S. Ryapalova, 2022, "Self-presentation in Instagram: promotion of a personal brand in social networks," Economic Consultant, Scientific and Educational Initiative LLC, volume 37, issue 1, pages 27-40.
• Olga G. Kolosova, 2022, "Features of digital marketing to promote educational products," Economic Consultant, Scientific and Educational Initiative LLC, volume 3, issue 3, pages 24-32.
• Sabrina IRATEN & Fella BOUGUEDOUR & Mehdi BOUCHETARA & Messaoud ZEROUTI & Hachemi MAHMOUDI, 2022, "Factors Determining the Adoption of Online Shopping by the Algerian Consumer, CASE: Jumia Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 1, pages 33-48, February.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022, "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 2, pages 182-200, June.
• Muthya ISLAMIATY & Neneng Nurlaela ARIEF & Khrisna ARIYANTO, 2022, "Generation Z's Employer Branding and Their Correlation to the Intention to Apply for a Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 2, pages 212-227, June.
• Djalel Eddine YAHIAOUI & Sami MANSOURI & Hadia ZARAA & Lynda FADEL, 2022, "The Participation of Value Co-creation in the Development of Electronic Commerce," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 3, pages 292-309, October.
• Radojko LUKIC, 2022, "Analysis of Kosovo and Metohija Trade Performance," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 3, pages 379-391, October.
• Dina Rizkia RACHMAH & Ir. C. O. Budi Permadi ISKANDAR & Prawira Fajarindra BELGIAWAN, 2022, "Designing a Customer Journey Experience for Income Generation Tourism Industry, Case Study: Dusun Bambu," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 3, pages 392-404, October.
• Radojko Lukic, 2022, "Analysis of Productivity of Distribution Trade of Selective Countries of the European Union, Russia and Serbia Based on the OCRA Method," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 23, issue 1, pages 65-79, March.
• Georgiana-Florina ILIE (POPA) & Lucian STANCIU-GORUN, 2022, "Revenue Management Strategies in the Hotel Industry during a Crisis," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 23, issue 2, pages 256-263, May.
• Anton Theodor DIMITRIU & Raluca Andreea ION & Cristian George POPESCU, 2022, "Launching Organic Food Products on the Market. Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 23, issue 2, pages 284-291, May.
• Radojko LUKIC, 2022, "Analysis of Investment Efficiency of Distribution Trade of Selective Countries of the European Union and Serbia on the Basis of Trust Method," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 23, issue 3, pages 382-399, July.
• Radojko LUKIC, 2022, "Measurement and Analysis of the Dynamics of Financial Performance and Efficiency of Trade in Serbia Based on the DEA Super-Radial Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 23, issue 5, pages 630-645, December.
• Art Shala & Xhevat Sopi, 2022, "Communication channels consumption across awareness building, information search and school choice - perspectives from the VET sector in Kosovo," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 23, issue 1, pages 109-118, June.
• Hsin-Hsien Liu & Hsuan-Yi Chou, 2022, "Attribute specification effect on hedonic and utilitarian options," Australian Journal of Management, Australian School of Business, volume 47, issue 2, pages 322-341, May, DOI: 10.1177/03128962211054236.
• Fazlul K Rabbanee & B Ramaseshan & Revadee Vyravene, 2022, "Effects of employee engagement on customer responses: Examining the mediating role of customer engagement," Australian Journal of Management, Australian School of Business, volume 47, issue 3, pages 539-557, August, DOI: 10.1177/03128962211057293.
• Chijioke Nwachukwu & Hieu Minh Vu, 2022, "Service Innovation, Marketing Innovation and Customer Satisfaction: Moderating Role of Competitive Intensity," SAGE Open, , volume 12, issue 2, pages 21582440221, April, DOI: 10.1177/21582440221082146.
• Thirarut Worapishet, 2022, "Creating Code Frame and Common Dimensions for Entrepreneurial Marketing Concept," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 12915570, Jul.
• Ekaterine Maglakelidze & Eka Gegeshidze & Nino Jgamadze & Irakli Malaguradze & Maia Veshaguri, 2022, "Assessing Benefits from Demand Response (DR) Program in the Different Climatic Zones of Georgia on the Example of Residential PV Installations," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13315656, Oct.
• O?uz Ku? & Charmaine Du Plessis, 2022, "Exploring the relationship between dimensions of branded content and interactivity on twitter: a data-driven content marketing approach," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13315662, Oct.
• Elizabeth Kempen & Lorna Christie, 2022, "Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 14, pages 4-21.
• Beata Piatkowska, 2022, "Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 14, pages 40-51.
• Ireneusz P. Rutkowski, 2022, "SucTheoretical and empirical research reveals that despite implementing new product development and management best practices, many projects fail with new product strategies. But what if failure rates as high as 90% are true? This would mean that hig," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 14, pages 52-61.
• Lovemore Chikazhe & cmakanyeza@unam.na, 2022, "Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 15, pages 37-52.
• Izabela Kolaszewska & Agnieszka Kacprzak, 2022, "The Attitude of Children and Parents Towards Children Influencers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 15, pages 4-23.
• Miriam-Miri Retief & Bertha Jacobs & Ann-Marie Fiore, 2022, "Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 15, pages 53-68.
• Dagna Siuda, 2022, "The Role of Sustainable Consumption and Green Marketing in Consumers’ Purchase Decisions in the SMART Era," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 20, issue 96, pages 215-235.
• Wojciech Grzegorczyk, 2022, "Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 20, issue 97, pages 109-126.
• Jakub Szczepkowski, 2022, "Marketing relacji w pracy brokera innowacji (Relationship Marketing in the Work of an Innovation Broker)," Research Reports, University of Warsaw, Faculty of Management, volume 2, issue 37, pages 48-56.
• Vincent Mabillard & Jan Mattijs, 2022, "Digitization And Co-Production Of Healthcare: Toward A Research Agenda," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 21-021, Jan.
• Wenqing Zhang & Liangliang Liu, 2022, "How consumers’ adopting intentions towards eco-friendly smart home services are shaped? An extended technology acceptance model," The Annals of Regional Science, Springer;Western Regional Science Association, volume 68, issue 2, pages 307-330, April, DOI: 10.1007/s00168-021-01082-x.
• Xiumei Ma & Yongqiang Sun & Xitong Guo & Kee-hung Lai & Doug Vogel, 2022, "Understanding users’ negative responses to recommendation algorithms in short-video platforms: a perspective based on the Stressor-Strain-Outcome (SSO) framework," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 1, pages 41-58, March, DOI: 10.1007/s12525-021-00488-x.
• Mohammad Alamgir Hossain & Shahriar Akter & Shams Rahman, 2022, "Customer behavior of online group buying: an investigation using the transaction cost economics theory perspective," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1447-1461, September, DOI: 10.1007/s12525-021-00479-y.
• Andreas J. Steur & Fabian Fritzsche & Mischa Seiter, 2022, "It’s all about the text: An experimental investigation of inconsistent reviews on restaurant booking platforms," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1187-1220, September, DOI: 10.1007/s12525-022-00525-3.
• Aashish Argade & Arnab Kumar Laha & Anand Kumar Jaiswal, 2022, "Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1541-1554, September, DOI: 10.1007/s12525-022-00539-x.
• Chong Guan & Yu-Chen Hung & Wenting Liu, 2022, "Cultural differences in hospitality service evaluations: mining insights of user generated content," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1061-1081, September, DOI: 10.1007/s12525-022-00545-z.
• Nicole Bulawa & Frank Jacob, 2022, "More than a snapshot: dynamic value-in-use emergence in e-services," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 4, pages 2471-2489, December, DOI: 10.1007/s12525-021-00502-2.
• Nika Meyer (née Mozafari) & Melanie Schwede & Maik Hammerschmidt & Welf Hermann Weiger, 2022, "Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 4, pages 2491-2505, December, DOI: 10.1007/s12525-022-00613-4.
• Emanuele Giovannetti & Mohsen Hamoudia, 2022, "The interaction between direct and indirect network externalities in the early diffusion of mobile social networking," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 12, issue 4, pages 617-642, December, DOI: 10.1007/s40821-022-00208-1.
• Devika Rani Sharma & Smitha Girija & Pratima Merugu, 2022, "Mediating Role of Perceived Health Risk on Customer Experience and Customer Satisfaction: Evidence from the Airline Industry in India During COVID-19," International Journal of Global Business and Competitiveness, Springer, volume 17, issue 1, pages 31-45, December, DOI: 10.1007/s42943-022-00067-7.
• Faraz Sadeghvaziri & Mohammad Azimi, 2022, "Employer brand identification: investigating the concept of employer brand identification in the military context," Journal of Business Economics, Springer, volume 92, issue 1, pages 1-26, January, DOI: 10.1007/s11573-021-01038-9.
• Filipe Sengo Furtado & Thomas Reutterer & Nadine Schröder, 2022, "The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices," Journal of Business Economics, Springer, volume 92, issue 4, pages 565-590, May, DOI: 10.1007/s11573-021-01044-x.
• Lydia Simon & Jost Adler, 2022, "Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model," Journal of Business Economics, Springer, volume 92, issue 4, pages 707-733, May, DOI: 10.1007/s11573-021-01057-6.
• Daniel Baier & Björn Stöcker, 2022, "Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops," Journal of Business Economics, Springer, volume 92, issue 4, pages 645-673, May, DOI: 10.1007/s11573-021-01068-3.
• Philipp Aschersleben & Winfried J. Steiner, 2022, "A semiparametric approach to estimating reference price effects in sales response models," Journal of Business Economics, Springer, volume 92, issue 4, pages 591-643, May, DOI: 10.1007/s11573-022-01083-y.
• Andreas Falke & Harald Hruschka, 2022, "Analyzing browsing across websites by machine learning methods," Journal of Business Economics, Springer, volume 92, issue 5, pages 829-852, July, DOI: 10.1007/s11573-021-01067-4.
• Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022, "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, volume 92, issue 6, pages 899-928, August, DOI: 10.1007/s11573-021-01072-7.
• Lukas Isenberg & Susanne Kreiter & Roland Helm & Christian Schmitz, 2022, "Marketing control in international headquarters-subsidiary working relationships of industrial goods firms: the role of environmental context," Journal of Business Economics, Springer, volume 92, issue 6, pages 1035-1064, August, DOI: 10.1007/s11573-021-01078-1.
• Atsuo Utaka, 2022, "Clearance sales and new product introduction," The Japanese Economic Review, Springer, volume 73, issue 3, pages 539-554, July, DOI: 10.1007/s42973-020-00067-3.
• Qiuyi Huang & Xiaoping Zheng & Mengjie Zhang & Xiaoshuan Zhang, 2022, "Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, volume 17, issue 3, pages 875-896, July, DOI: 10.1007/s11403-022-00349-6.
• Faruk Bhuiyan & Kevin Baird & Rahat Munir, 2022, "The associations between management control systems, market orientation and CSR use," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, volume 33, issue 1, pages 27-79, March, DOI: 10.1007/s00187-021-00332-5.
• Constantinos Halkiopoulos & Dimitris Papadopoulos, 2022, "Computational Methods for Evaluating Web Technologies and Digital Marketing Techniques in the Hospitality Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_24.
• Anna Zarkada & Vassiliki Markaki, 2022, "Paused Renaissance: Factors Affecting the Athens Byzantine and Christian Museum Branding," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_38.
• Olga V. Anton & Alexander M. Pakhalov, 2022, "Lock Me Again: The Influence of Escape Room Experiences on Visitors’ Loyalty Intentions," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_54.
• Fernando Toro Sánchez, 2022, "Comparison of Memorable Tourist Experiences Based on Collections of Reviews from Trip Advisor: Acropolis of Athens and Royal Alcazar of Seville," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_56.
• Evangelia Ganou & George Karavasilis & Vasiliki Vrana & Evangelos Kehris, 2022, "Online Food Ordering and Delivery Applications: An Empirical Study of the Factors Affecting Intention to Reuse," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_57.
• Irene Kamenidou & Spyridon Mamalis & Evangelia-Zoi Bara & Ifigeneia Mylona & Stavros Pavlidis, 2022, "Segmenting the Generation Z Cohort Based on Evaluation of Hotel’s Environmental Policy," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_7.
• Tomasz Sikora & Ewa Baranowska-Prokop, 2022, "Strategic Agility and Economic Environment’s Friendliness-Hostility in Explaining Performance of Polish SMEs in the Phase of COVID-19 Pandemic," Springer Proceedings in Business and Economics, Springer, chapter 0, in: Nicholas Tsounis & Aspasia Vlachvei, "Advances in Quantitative Economic Research", DOI: 10.1007/978-3-030-98179-2_33.
• Julián Chaparro-Peláez & Ángel Hernández-García & Ángel-José Lorente-Páramo, 2022, "May I have your attention, please? An investigation on opening effectiveness in e-mail marketing," Review of Managerial Science, Springer, volume 16, issue 7, pages 2261-2284, October, DOI: 10.1007/s11846-022-00517-9.
• Erika Graf & Denise Zessinger, 2022, "Alexa, know your limits: developing a framework for the accepted and desired degree of product smartness for digital voice assistants," SN Business & Economics, Springer, volume 2, issue 6, pages 1-33, June, DOI: 10.1007/s43546-022-00215-4.
• Dung Phuong Hoang & Ngoc Thang Doan & Thi Hong Hai Nguyen, 2022, "An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution," SN Business & Economics, Springer, volume 2, issue 7, pages 1-28, July, DOI: 10.1007/s43546-022-00234-1.
• Jui-Lung Chen & Siriwat Prommetta, 2022, "A Discussion on University Students’ Online Shopping Behaviors Amid the COVID-19 Pandemic," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 12, issue 3, pages 1-1.
• David Salvador Garcia Gonzalez & Gonzalo Maldonado Guzmán & Luis Enrique Valdez Juárez & María del Carmen Martínez Serna, 2022, "Experiential, Entertainment, and Aesthetics Marketing in Cultural Brand Positioning: an Empirical Study in Aguascalientes, Mexico," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 12, issue 6, pages 1-3.
• Osama Wagdi & Amal Seddik Afify & Atef Fathi Habib, 2022, "The impact of social media marketing activities on green consumption intention: evidence from emerging countries," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 1, pages 158-174, September, DOI: 10.9770/jesi.2022.10.1(8).
• Dalia Antinienė & Rosita Lekavičienė & Aušra Rūtelionė & Beata Šeinauskienė, 2022, "Emotional intelligence training as an intervention to diminish consumer materialism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 1, pages 328-343, September, DOI: 10.9770/jesi.2022.10.1(17).
• Mária Oleárová & Beata Gavurova & Radovan Bačík & Katarina Pavlinska, 2022, "Differences between webrooming and showrooming in terms of selected consumer perception factor," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 1, pages 378-394, September, DOI: 10.9770/jesi.2022.10.1(20).
• Margarita Išoraitė & Irena Alperytė, 2022, "How Blue Ocean Strategy helps innovate social inclusion," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 2, pages 239-254, December, DOI: 10.9770/jesi.2022.10.2(15).
• Dainius Genys & Aušra Pažėraitė, 2022, "Mapping Lithuanian transition towards sustainable energy: sociological account on a waste-to-energy case," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 2, pages 527-543, December, DOI: 10.9770/jesi.2022.10.2(33).
• Mohammad Naquibur Rahman, 2022, "Managing new product launch & development in the dynamic emerging market: A case study of Saudi Arabia," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 3, pages 317-329, March, DOI: 10.9770/jesi.2022.9.3(19).
• Rizwan Ali & Vera Komarova & Tanveer Aslam & Kęstutis Peleckis, 2022, "The impact of social media marketing on youth buying behaviour in an emerging country," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 4, pages 125-138, June, DOI: 10.9770/jesi.2022.9.4(6).
• Edmunds Čižo & Raheel Amir Awan & Rizwan Ali & Nisar Abid, 2022, "Impact of employee attitude on their pro-social behavior: a case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 9, issue 4, pages 416-426, June, DOI: 10.9770/jesi2022.9.4(22).
• Erna Grcic-Residovic & Ensar Mekic, 2022, "The Influence Of Instagram Likes On Consumer Attitude And Purchase Intention Of E-Commerce Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 20, issue 1, pages 3-16, May.
• Claudio Arias Salazar & Adys Jordan Pantoja, 2022, "Las cooperativas agropecuarias en Cuba. La negociación y contratación de sus producciones con las empresas estatales
  [The agricultural cooperatives in Cuba. The negotiation and contracting of their productions with the state companies]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 141, pages 81817-81817, DOI: 10.5209/reve.81817.
• Olga B. Yarosh & Natalya N. Kalkova, 2022, "Scent marketing: The asymmetry of consumer perception of traditional regional products," Upravlenets, Ural State University of Economics, volume 13, issue 3, pages 67-79, July, DOI: 10.29141/2218-5003-2022-13-3-6.
• Ali Tehci, 2022, "Academic service quality, student role and WOM communication in higher education," Upravlenets, Ural State University of Economics, volume 13, issue 5, pages 102-113, November, DOI: 10.29141/2218-5003-2022-13-5-7.
• Radostina Prodanova, 2022, "Comparative Analysis of the Online Reputation of Class A and Class B Accommodation in Burgas," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 1, pages 120-129, April.
• Galina Ilieva, 2022, "The Impact of Social Media on the Destination Image Formation and Tourist Behavior," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 1, pages 58-66, April.
• Evgeniya Tonkova, 2022, "Distribution of Electronic Books - Models and Practices," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 2, pages 13-20, August.
• Violeta Peteva, 2022, "Consumer Experience and its Rethinking in the Digital World," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 2, pages 149-160, August.
• Todor Dyankov, 2022, "Attitudes of Future Professionals in Tourism to Change the Image of Destination Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 3, pages 153-160, December.
• Miglena Dushkova, 2022, "Role of Consumer - Trader Alternative Dispute Resolution Bodies," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 11, issue 3, pages 88-97, December.
• Ilian Minkov, 2022, "Manifestations Of Corporate Culture Published On The Internet Of The Construction Companies In The Varna Region," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "CONSTRUCTION ENTREPRENEURSHIP AND REAL PROPERTY", University of Economics - Varna, issue 1, pages 97-104.
• Teofana DIMITROVA & Trayan YOSIFOV, 2022, "Marketing Ethics on the Market of Mobile and Banking Services in Bulgaria," Business & Management Compass, University of Economics Varna, issue 3-4, pages 134-153.
• Abideen Olayinka SHODIYA & Joseph Olushola OJENIKE, 2022, "Customers` Service Skills and Customers Loyalty: Evidence from Selected Deposit Money Banks," Business & Management Compass, University of Economics Varna, issue 3-4, pages 169-192.
• Dancho Danchev, 2022, "Evolutionary Analysis Of Formal Definitions Of Marketing," An Annual Book of University of Economics - Varna, University of Economics - Varna, volume 92, issue 1, pages 5-72, January.
• Panwar Tapish & Khan Kalim, 2022, "SAFE: The New-Age Service Marketing Mix for the New-Age Internet-Based Services," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 10, issue 1, pages 106-132, September, DOI: 10.2478/auseb-2022-0007.
• Msosa Steven Kayambazinthu, 2022, "The Impact of Corporate Social Investment on Customer Loyalty in the Gaming Industry," Business Ethics and Leadership, Sciendo, volume 6, issue 4, pages 38-48, December, DOI: 10.21272/bel.64.38-48.2022.
• Faganel Armand & Streicher Anton, 2022, "Social Marketing as a Tool for a Sustainable Municipal Waste Management," Economics and Culture, Sciendo, volume 19, issue 1, pages 87-97, June, DOI: 10.2478/jec-2022-0008.
• Zatonatska Tetiana & Dluhopolskyi Oleksandr & Artyukh Tatiana & Tymchenko Kateryna, 2022, "Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine," Economics, Sciendo, volume 10, issue 1, pages 87-104, June, DOI: 10.2478/eoik-2022-0005.
• Fareniuk Yana & Zatonatska Tetiana & Dluhopolskyi Oleksandr & Kovalenko Oksana, 2022, "Customer churn prediction model: a case of the telecommunication market," Economics, Sciendo, volume 10, issue 2, pages 109-130, December, DOI: 10.2478/eoik-2022-0021.
• Rani Sumista & Lal Choote & Kait Rohtas, 2022, "Marketing Costs and Price Spread for Selected Fruit Crops in Haryana State: A Study of Selected Districts," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 15, issue 4, pages 533-547, December, DOI: 10.2478/ers-2022-0036.
• Nedeljković Ivana & Zlatanović Dejana & Marinković Veljko, 2022, "Effects of Customer Relationship Management on Organizational Performance," Economic Themes, Sciendo, volume 60, issue 2, pages 237-258, June, DOI: 10.2478/ethemes-2022-0014.
• Stanković Jelena & Đukić Suzana, 2022, "Brand Personality as a Determinant of Consumer Loyalty of Mobile Phones and Cars in the Republic of Serbia," Economic Themes, Sciendo, volume 60, issue 4, pages 513-531, December, DOI: 10.2478/ethemes-2022-0028.
• Perić Goran & Dramićanin Sandra & Sekulić Dejan, 2022, "Protective Measures Against COVID-19 and their Impact on Guest Satisfaction and Behaviour Intentions: The Case of the Hotel Industry of Serbia," Economic Themes, Sciendo, volume 60, issue 4, pages 533-549, December, DOI: 10.2478/ethemes-2022-0029.
• Szwajca Danuta, 2022, "The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic," Foundations of Management, Sciendo, volume 14, issue 1, pages 37-50, January, DOI: 10.2478/fman-2022-0003.
• Seyedi Seyedeh Samaneh & Darroudi Abolfazl & Haghighinasab Manijeh, 2022, "Developing a Model and Questionnaire for Predicting Intention to Use Job Boards: A Jobseeker-Oriented Research on the E-Recruitment Adoption in Iran," Foundations of Management, Sciendo, volume 14, issue 1, pages 67-88, January, DOI: 10.2478/fman-2022-0005.
• Hajdas Monika & Radomska Joanna & Szpulak Aleksandra & Silva Susana C., 2022, "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 58, issue 1, pages 17-32, March, DOI: 10.2478/ijme-2022-0005.
• Wąsowicz-Zaborek Elżbieta, 2022, "Consumer choice determinants of online intermediary tourism platforms," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 58, issue 2, pages 161-178, June, DOI: 10.2478/ijme-2022-0013.
• Kim Hyun Hee & Sun Sunny & Law Rob, 2022, "Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 187-209, January, DOI: 10.22367/jem.2022.44.08.
• Chatterjee Shuvam & Bryła Paweł, 2022, "Innovation and trends in olfactory marketing: A review of the literature," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 210-235, January, DOI: 10.22367/jem.2022.44.09.
• Gontur Silas & Gadi Paul Dung & Bagobiri Esther, 2022, "The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector: A PLS-SEM approach," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 266-285, January, DOI: 10.22367/jem.2022.44.11.
• Kato Takumi, 2022, "Brand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in Japan," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 1, pages 70-90, March, DOI: 10.7206/cemj.2658-0845.70.
• Aubel Martin & Pikturniene Indre & Joye Yannick, 2022, "Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 2, pages 26-42, June, DOI: 10.7206/cemj.2658-0845.74.
• Gilal Faheem Gul & Memon Amjad Ali & Gilal Naeem Gul & Gilal Rukhsana Gul & Memon Ahsan Ali, 2022, "Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 2, pages 83-102, June, DOI: 10.7206/cemj.2658-0845.76.
• Nguyen Ngoc Thi Hong & Rudawska Edyta, 2022, "Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 3, pages 112-135, September, DOI: 10.7206/cemj.2658-0845.84.
• Ayoub Asad & Balawi Ayman, 2022, "A New Perspective for Marketing: The Impact of Social Media on Customer Experience," Journal of Intercultural Management, Sciendo, volume 14, issue 1, pages 87-103, March, DOI: 10.2478/joim-2022-0003.
• Hasanbarog Zhila Mahrooz & Rasouli Eshaq & Ardabili Farzad Sattari & Azadi Behnam, 2022, "The Role of Planned Behavior in Predicting Customer Orientation," Management, Sciendo, volume 26, issue 2, pages 41-62, December, DOI: 10.2478/manment-2019-0095.
• Baruk Jerzy, 2022, "Research and Development Expenditures in the Sector of Polish Enterprises as an Instrument of Research and Development Policy," Marketing of Scientific and Research Organizations, Sciendo, volume 43, issue 1, pages 25-52, March, DOI: 10.2478/minib-2022-0002.
• Maciejewski Grzegorz & Krowicki Piotr, 2022, "Brand as a Customer Value Driver: Relationships with Customer Engagement," Marketing of Scientific and Research Organizations, Sciendo, volume 43, issue 1, pages 53-74, March, DOI: 10.2478/minib-2022-0003.
• Komor Marcin, 2022, "Political and Legal Conditions of Marketing Activity of Businesses in the European Market," Marketing of Scientific and Research Organizations, Sciendo, volume 44, issue 2, pages 1-20, June, DOI: 10.2478/minib-2022-0006.
• Pluta-Olearnik Mirosława & Szulga Patrycja, 2022, "The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach," Marketing of Scientific and Research Organizations, Sciendo, volume 44, issue 2, pages 87-104, June, DOI: 10.2478/minib-2022-0010.
• Rengkung Leonardus Ricky, 2022, "Exploration and Exploitation: Driving Organizational Capability and Organizational Change Toward Competitive Advantage," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 1, pages 39-51, March, DOI: 10.15544/mts.2022.05.
• Konyev Anna & Dolgalova Olena & Yeshchenko Maryna, 2022, "Marketing of Personnel in the Sphere of Housing and Communal Services," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 1, pages 52-60, March, DOI: 10.15544/mts.2022.06.
• Šneiderienė Agnė & Beniušis Antanas, 2022, "Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 1, pages 72-83, March, DOI: 10.15544/mts.2022.08.
• Kisieliauskas Justinas & Jančaitis Aleksas, 2022, "Green Marketing Impact on Perceived Brand Value in Different Generations," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 2, pages 125-133, June, DOI: 10.15544/mts.2022.13.
• Rizvi Ali Abbas & Bhadauria Arun & Jaiswal Bimal, 2022, "Social Psychological Elements and Buying Intention of Rural Buyer," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 44, issue 2, pages 146-158, June, DOI: 10.15544/mts.2022.15.
• Marković Ivana & Radosavljević Gordana & Borisavljević Katarina, 2022, "Celebrity Endorsement Influence on Destination Image," Naše gospodarstvo/Our economy, Sciendo, volume 68, issue 4, pages 66-74, December, DOI: 10.2478/ngoe-2022-0024.
• Nhlabathi Mthobisi & Mgiba Freddy Marilahimbilu & Ligaraba Neo, 2022, "Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study," Real Estate Management and Valuation, Sciendo, volume 30, issue 1, pages 34-52, March, DOI: 10.2478/remav-2022-0004.
• Mim Mahabuba Khanm & Hasan Md. Mahide & Hossain Afzal & Khan Md Yusuf Hossein, 2022, "An Examination of Factors Affecting Tourists’ Destination Choice: Empirical Evidence From Bangladesh," SocioEconomic Challenges (SEC), Sciendo, volume 6, issue 3, pages 48-61, September, DOI: 10.21272/sec.63.48-61.2022.
• Furdui Monica & Marcu Laura & Sula Ledia, 2022, "Combining Pedagogical Methods with Marketing Techniques to Increase Youth Attachment to Educational Institutions," Valahian Journal of Economic Studies, Sciendo, volume 13, issue 1, pages 33-42, April, DOI: 10.2478/vjes-2022-0004.
• Dilip Soman & Sara N-Marandi, 2022, "Managing Customer Value:One Step at a Time," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12382, ISBN: ARRAY(0x604ebb80), September.
• Andrew Chi-fai Chan & Joseph H L Ko & Conrad Wong & Diamond Tai, 2022, "Customer Needs and Strategic Management:Left-Right Circles Analysis," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12741, ISBN: ARRAY(0x5f37b658), September.
• Serdar S. Durmusoglu, 2022, "Chinese Innovation and Branding Leaps: Introduction," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Chinese Innovation and Branding Leaps".
• Yuefang Si & Cassandra C. Wang & Jia Zhang, 2022, "ICT Adoption and Product Innovation of Chinese Firms: A Perspective on Intra- and Inter-firm Operations," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Chinese Innovation and Branding Leaps".
• Sai Lan & Junsong Chen & Kun Liu, 2022, "Open-Source Software Platform Innovation in China: Past, Present, and the Future," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Chinese Innovation and Branding Leaps".
• Yaman Alpata & Serdar S. Durmusoglu, 2022, "Localization in Business-to-Consumer Cross-Border Online Marketplaces: How AliExpress Turkey Enables Its Sellers’ Brands and Manages Their Experiences," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Chinese Innovation and Branding Leaps".
• Howard Pong Yuen Lam & Vincent Chi Wong, 2022, "Hierarchical Branding Strategy for New Product Launch: Evidence from China," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Chinese Innovation and Branding Leaps".
• Howard Pong Yuen Lam & Shiyu Tracy Lu, 2022, "Corporate Branding Strategy for New Companies in China: Lessons Learned from GoGoVan and LaLaMove," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Chinese Innovation and Branding Leaps".
• Rodney A. Josephson, 2022, "Using Neuro-Linguistic Programming to Build the Foundation of Brands: A Guide for Chinese Firms," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Chinese Innovation and Branding Leaps".
• Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2022, "Willingness to pay for policies to reduce health risks from COVID-19: Evidence from U.S. professional sports," Working Papers, Department of Economics, West Virginia University, number 22-06, Oct.
• Guzovski, Marina & Smoljić, Mirko & Martinčević, Ivana, 2022, "Creating Value for Clients using a Holistic Approach in Banking Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0008.
• Sesar, Vesna & Martinčević, Ivana & Hunjet, Anica, 2022, "How Influencer Credibility and Advertising Disclosure affects Purchase Intention," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0023.
• Čuić Tanković, Ana & Perišić Prodan, Marina & Tomljanović, Doris, 2022, "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0025.
• Schubart, Constantin & Bernardy, Carolin, 2022, "Resistenzen bei Anlageentscheidungen und die Relevanz der Emotionalität in der Kundenbeziehung," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 8 (Juli 2022).
• Zeisberg, Matthias, 2022, "Die Website als Instrument der Vertrauensbildung in der Urlaubshotellerie," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 02 (Juni 2022).
• Ibrahim Yemez & ªükran Karaca, 2022, "Examining the Impact of Virtual Experiential Marketing on E-Store Image and E Store Loyalty," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 20, issue 4, pages 413-428.
• Kai Hao Yang, 2022, "Selling Consumer Data for Profit: Optimal Market-Segmentation Design and Its Consequences," American Economic Review, American Economic Association, volume 112, issue 4, pages 1364-1393, April, DOI: 10.1257/aer.20210616.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2022, "Peer Effects in Product Adoption," American Economic Journal: Applied Economics, American Economic Association, volume 14, issue 3, pages 488-526, July, DOI: 10.1257/app.20200367.
• Bradley T. Shapiro, 2022, "Promoting Wellness or Waste? Evidence from Antidepressant Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 2, pages 439-477, May, DOI: 10.1257/mic.20190277.
• Leila Agha & Dan Zeltzer, 2022, "Drug Diffusion through Peer Networks: The Influence of Industry Payments," American Economic Journal: Economic Policy, American Economic Association, volume 14, issue 2, pages 1-33, May, DOI: 10.1257/pol.20200044.
• Bart J. Bronnenberg & Jean-Pierre Dubé & Chad Syverson, 2022, "Marketing Investment and Intangible Brand Capital," Journal of Economic Perspectives, American Economic Association, volume 36, issue 3, pages 53-74, Summer, DOI: 10.1257/jep.36.3.53.
• Gheorghe Zaman & Nicoleta Valentina Florea & Constantin Aurelian Ionescu & Dan Marius Coman & Doina Constanta Mihai & Nicoleta Luminita Gudanescu Nicolau, 2022, "Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 59, pages 268-268.
• Lavinia Denisia Cuc & Corina Pelau & Silviu-Gabriel Szentesi & Grigorie Sanda, 2022, "The Impact of Green Marketing on the Consumers’ Intention to Buy Green Products in the Context of the Green Deal," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 330-330, April.
• Alexandru Jurconi & Ioana Maria Popescu (Iacobescu) & Daniela-Ioana Manea & Mihaela Mihai & Rodica Pamfilie, 2022, "The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 395-395, April.
• Alexandra Perju-Mitran & Andreea-Elisabeta Budacia & Lucian Constantin Gabriel Budacia & Marian-Florin Busuioc, 2022, "A Conceptual Model of Consumer Intention to Continue Buying Eco-Labeled Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 546-546, April.
• Radovan Savov & Filip Tkac & Juraj Cheben & Jana Kozakova & Jakub Bercík, 2022, "Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 61, pages 797-797, August.
• Petre Sorin Savin & Georgiana Rusu & Gheorghe Orzan, 2022, "Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 100-107, November.
• Horia Mihălcescu, 2022, "The Need and Future of Digitalization in Romania - a Delphi Method Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 108-112, November.
• Florina Botezatu & Ștefan-Claudiu Căescu & Mihai-Cristian Orzan & Daniela Marinica & Alkadour Abdullah, 2022, "A Survey of MarTech Adoption and Impact during the COVID crisis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 113-119, November.
• Bounefla Alia & Bounefla Mohamed Ali, 2022, "Optimal Distribution Management of a Milk Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 120-125, November.
• Horia Mihalcescu & Ana-Maria Dumitrache (Bajan) & Gheorghe Orzan, 2022, "Impact of Digitization and Big Data on Romanian Companies - a Qualitative Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 126-132, November.
• Josephine Ie Lyn Chan, 2022, "Factors Driving Customer Satisfaction for Shopee Malaysia," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 133-140, November.
• Emem Akaninyene Sampson & Samuel Etuk & Nfawa Erasmus Usani, 2022, "Service Quality and Patient Satisfaction in Public Hospitals in Akwa Ibom State, Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 141-150, November.
• Lucia Nicoleta Barbu & Mihai Cristian Orzan & Andrei Canda, 2022, "Efficiency of Online Advertising Strategies on Romanian Social Networking Websites," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 151-159, November.
• Salim Moussa, 2022, "Issues About Marketing Journals’ Special Issues," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 160-170, November.
• Irene Muraru & Mary Mwanzia, 2022, "Effect of Complaints Handling by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 171-180, November.
• Cristina-Andreea Nicolae & Mihai-Ioan RoÅŸca, 2022, "Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 18-26, November.
• Paul Cosmovici & Daniela Marinică & Alexandru Ion Olteanu, 2022, "The Manipulation of Images, as Personal Data, by Facebook – a Case Study for Ethical Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 181-188, November.
• Daniela Ioniță & Andreea Orîndaru & Marian Bratu, 2022, "CRM Software Adoption by Small Enterprises," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 189-199, November.
• Monica M. Popa Sârghie & John Pracejus, 2022, "Consumer Perspectives on Fairtrade Prices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 27-36, November.
• Malina-Simona Mihalcea & Mihaela Constantinescu & Alexandru Ion Olteanu, 2022, "Marketing Campaign for Sports Clubs. Case study: Archery Club Saga," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 37-50, November.
• IonuÈ›-Robert Alexandru & Mihaela Constantinescu & Teodor Brahadiru, 2022, "Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 51-60, November.
• Maria Orzaru & Mihaela Constantinescu & Adrian Apostol, 2022, "Understanding the Consumer of Books in the Digital Era," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 61-70, November.
• Angela Madan & Mihai-Ioan RoÈ™ca & Adrian Apostol, 2022, "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 71-90, November.
• Elena Bostănică & Mihai Cristian Orzan & Traian Năstase, 2022, "An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 91-99, November.