Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2023

• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023, "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, ISBN: ARRAY(0x553b4460), March.
• Howard Pong Yuen Lam, 2023, "Marketing Research with R and Python," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13446, ISBN: ARRAY(0x558f6d48), March.
• David M Boje (ed.), 2023, "A World Scientific Encyclopedia of Business Storytelling:Set 2: Methodologies and Big Data Analysis of Business Storytelling(A 5-Volume Set)Volume 1: Business True StorytellingVolume 2: Business Storytelling and SustainabilityVolume 3: Business Story," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13531, ISBN: ARRAY(0x55141578), March.
• Ashok Charan, 2023, "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Retail and Statistics," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, ISBN: ARRAY(0x54e51768), March.
• Chezy Ofir & Robert J Thomas, 2023, "Signposts for Brand Tragedies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Technology Myopia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Ruptured Loyalties," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Bruising Viral Spirals," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Catastrophes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Leadership Lost," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Psychic Prisons," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Scott A. Neslin & Russell S. Winer, 2023, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2023, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2023, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller & Renana Peres, 2023, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2023, "Market Structure," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023, "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• P. K. Kannan & Liye Ma, 2023, "AI and Machine Learning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023, "Field Experiments," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2023, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tülin Erdem & Joffre Swait, 2023, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eunkyu Lee & Richard Staelin, 2023, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2023, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2023, "The Internet as a Social Medium," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter J. Danaher & Andrew T. Stephen, 2023, "Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Roland T. Rust & Ming-Hui Huang, 2023, "Service Marketing Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2023, "Models of Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2023, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2023, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Michel Wedel & Wayne S. DeSarbo, 2023, "Market Segmentation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023, "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Stephan Dahl & Jeff French, 2023, "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nicole “Nikki” Lemire-Garlic, 2023, "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Anne Gregory, 2023, "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Dang Nguyen & Michaela Jackson, 2023, "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Peter Jones, 2023, "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023, "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023, "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023, "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Sommer Kapitan, 2023, "Outrage and Activism," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Preeya Daya & Mlenga Jere, 2023, "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• David Micallef & Lukas Parker & Linda Brennan, 2023, "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Michaela Jackson & Michael Mehmet, 2023, "Social Media and Upstream Social Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023, "Social Media Messaging for Health," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Colleen E. Mills & Sussie C. Morrish, 2023, "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nguyen Quang Vinh & Luc Manh Hien & Tran Duc Thanh, 2023, "The Effect of Destination Image and Perceived Value on the Loyalty of International Tourists to Cultural Heritage Tourism in Hanoi," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 1, pages 87-114, March.
• Xiuqun Chen & Shun-Chi Yu & Xuemei Sun & Dan Wang, 2023, "Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 2, pages 166-195, June.
• Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023, "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 24-54, December.
• Veda Varsha Reddy B & Sathish A.S, 2023, "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 72-89, December.
• Perdana, Randitya & Prasasti, Arum, 2023, "Entrepreneurial orientation, company performance, and competitive advantage in Indonesian culinary SMEs," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 7, issue 1, pages 547-547, April, DOI: 10.26784/sbir.v7i1.547.
• Chiara Farronato & Andrey Fradkin & Alexander MacKay, 2023, "Self-Preferencing at Amazon: Evidence from Search Rankings," AEA Papers and Proceedings, American Economic Association, volume 113, pages 239-243, May, DOI: 10.1257/pandp.20231068.
• Ecaterina ȘIȘCAN, 2023, "Key Factors In Selecting Economic Higher Education Institution: Republic Of Moldova Case Study," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), volume 9, issue 1, pages 77-85, June, DOI: https://doi.org/10.53486/2537-6179..
• Iuliana Raluca Gheorghe & Victor Lorin Purcarea & Consuela Madalina Gheorghe, 2023, "Antecedents of Consumer Intentions towards E-waste Recycling. A Perspective on the Toy Industry from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 163-163, February.
• Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023, "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue 62, pages 1-28, February.
• Corina Pelau & Valentina Ghinea & Bogdan Hrib, 2023, "Social Image in the Online Environment Sustainable Motive for Book Sales During the Pandemic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 25, issue S17, pages 1081-1081, November.
• Carmen Acatrinei & Laura Daniela RoÈ™ca (Tănase) & Oana-Maria Secară & Traian Alexandru Năstase, 2023, "Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 17-25, April.
• Cristina Radu & Mihaela Constantinescu & Alexandru Ion Olteanu, 2023, "Using the Right Content on Social Media to Enhance Consumer Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 26-38, April.
• Diana-Elena Drăghici & Andreea Orîndaru & Mihaela Constantinescu & Alina Zelezneac, 2023, "Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 39-45, April.
• Natasha Nagel & Monica M. Popa Sârghie, 2023, "The Influence of Life Events on Young Consumers’ Compulsive Shopping Tendencies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 30-39, July.
• Pingjun Jiang, 2023, "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 40-45, July.
• Douglas Chiguvi & Thuso Sepepe, 2023, "An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 46-55, July.
• Dumitru Goldbach & Mădălina ViÈ™an & Valeria Oana Paraschiv & Ionel Dumitru, 2023, "Digitalization of Public Services and the Services Quality Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 9-17, July.
• Elena BOSTÄ‚NICÄ‚ & Åžtefan-Claudiu CÄ‚ESCU & Călin-Petrică VEGHEÅž & OlguÅ£a-Anca ORZAN, 2023, "Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 37-44, September.
• Haekal Adha AL-GIFFARI & Nafisa MAYUKH, 2023, "Transparency and Complexity: Comparative Critical Review of Mixed Methods Approaches in Marketing Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 45-55, September.
• Mihai Prelipcean & Carmen Acatrinei & Iasmina Gradinescu & Andrei Cânda, 2023, "The Impact of Blockchain Technology on Marketing through Social Media," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 46-54, April.
• Georgiana RUSU & Mihai-Cristian ORZAN & Petre Sorin SAVIN & Elena GOGA & Mihai PRELIPCEAN, 2023, "The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 56-63, September.
• Farai NYIKA & Mphokhethwa NDOU, 2023, "Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 18-26, December.
• Evann Keith TABASA & Marvin CRUZ, 2023, "Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 27-37, December.
• Iasmina-Iulia GRÄ‚DINESCU & Elena GOGA & Mihai PRELIPCEAN & Cristian GHEORGHE & OlguÈ›a Anca ORZAN, 2023, "Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 38-42, December.
• Marco PESTANA & Johannes CRONJE, 2023, "Computer-Simulated Environments in the Commercial Sector: Enhancing Customer Experience through 3D Spherical Image Technology," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 8-17, December.
• Hela DIOUANI & Amel GRAA & Khadidja BECHELAGHEM, 2023, "Digital Marketing Adoption Factors In Algerian Small And Medium Enterprises: A Tam Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 134-150, May.
• Mihai STOICA, 2023, "Organic Food Positioning: How Do Companies Want Their Brand To Be Perceived By Consumers?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 61-93, May.
• Russell KAMPANI & Pierre MOSTERT & Michelle Caroline VAN DER MERWE, 2023, "Trust And Economic Satisfaction As Antecedents, And Loyalty As Outcome, Of Small Business Customers’ Cooperation And Coordination In Banking Relationships," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-24, May.
• Ancuta REMETE & Laura BACALI & Marcel Ciprian POP & Brindusa Mariana BEJAN & Monica BOGDAN & Andrei PICOS, 2023, "Dental Services – To Fear Or Not To Fear? The Effect Of Music On Pain Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 94-109, May.
• Prof. Süleyman Yükçü Ph. D & Lect. Selda Korga Ph. D, 2023, "Is Integrated Reporting A Greenwashing?," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 41, pages 7-15, November.
• Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, volume 4, issue 2, pages 248-260, March, DOI: 10.46656/access.2023.4.2(7).
• Francesca DI VIRGILIO & Radi DIMITROV & Liudmyla DOROKHOVA & Oleksii YERMOLENKO & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Innovation factors for high and middle-income countries in the innovation management context," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 434-452, July, DOI: 10.46656/access.2023.4.3(8).
• Shimelis Zewdie WERKE & Biniam Getnet AGAZU, 2023, "A systematic review of social media marketing during and after Covid-19 pandemic," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 453-467, July, DOI: 10.46656/access.2023.4.3(9).
• Kristian PENTUS, 2023, "A systematic review of food product conjoint analysis research," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 480-502, July, DOI: 10.46656/access.2023.4.3(11).
• Andrei DUMITRESCU, 2023, "Perceived Importance Of Product Aesthetics For Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 25, pages 1-14.
• COZMA Anghel-Tudorel, 2023, "Driving Towards Sustainability: Understanding The Dynamicsofelectricandplug-Inhybridvehicleadoption In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 25, pages 1-20.
• Xin Song, 2023, "Digital marketing vs. Luxury research: A Bibliometric Analysis," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 1, pages 110-137, June, DOI: https://doi.org/10.36105/theanahuac.
• Ekaterina Panarina, 2023, "The impact of customer and entrepreneur-oriented marketing on business performance: an empirical evidence of SMEs in Russia," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 1, pages 40-61, June, DOI: https://doi.org/10.36105/theanahuac.
• Rafael Díaz Castellanos, 2023, "The price of agave in Mexican states holding Designation of Origin of Tequila status, and its systematic depreciation over the forthcoming decade (2000-2031)," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., volume 23, issue 2, pages 12-37, December, DOI: https://doi.org/10.36105/theanahuac.
• Imen ZOUAOUI & Mouna ALLOUCHE, 2023, "Le marketing digital au service de la performance commerciale de l’entreprise tunisienne en période de la crise sanitaire du COVID-19," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 1-1, pages 436-464.
• Loubna KOURAICH & Aziz SAIR, 2023, "La pratique du marketing territorial comme processus accéléré pour le développement et le repositionnement d’un territoire : Cas de la zone industrielle Ait Melloul, Région Souss Massa," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 1-2, pages 315-328.
• Imane EL HOUR & Aicha MRHARI, 2023, "L’impact de l'utilisation des réseaux sociaux sur la performance commerciale des entreprises marocaines," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 1-2, pages 406-420.
• Driss ALAMI & Said EL GUENNOUNI, 2023, "Origines et théories du comportement du consommateur : Revue de littérature," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 2-1, pages 431-447.
• Alain KENMOGNE FOHOUO & Hymette Laure FANGUE NDJIOZE, 2023, "Qualité perçue du service et engagement de la clientèle bancaire au Cameroun : le rôle médiateur de la satisfaction," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 2-2, pages 374-389.
• Saida MOUJIB & Zakaria BENJOUID & Amine Mohammed BADID & Nadia NABIL & Taha MAWI, 2023, "Proposition d’un système de mesure de la performance basé sur le modèle OVAR pour le cas de l’OCP," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 2-2, pages 565-587.
• Youssef GANOUNE & Ahmed BOURRICHE & Abdellatif AIT HEDA, 2023, "E-commerce adoption by local cooperatives in Morocco based on Technology Acceptance Model," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 3-1, pages 197-212.
• Nouha ANKA IDRISSI & Rachid SMOUNI, 2023, "Recours aux médias sociaux comme forme de communication stratégique des partis politiques au Maroc : Une étude théorique," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 3-1, pages 481-503.
• Aicha ZEMMOURI & Morad SBITI, 2023, "Inbound VS Outbound Marketing : Débat théorique et comparaison des deux approches marketing," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 3-1, pages 68-84.
• Hind SBAI & Souad AL BAKALI & Hassan AZOUAOUI, 2023, "The Impact of Political Marketing Communication via Facebook on Youth Political Participation in Morocco," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 3-2, pages 22-43.
• Nezha NAIT BOUBKER, 2023, "Exploration de la perception des employés de banque sur les antécédents de la fidélité des clients," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 3-2, pages 598-612.
• Zineb LAZREK & Chakib HAMADI, 2023, "Réalité augmentée : une revue bibliométrique et systématique de la recherche scientifique en marketing," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-1, pages 313-333.
• Zineb EL BAYED, 2023, "L’évolution de l’engagement envers la marque et son impact sur le comportement du consommateur," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-1, pages 379-394.
• Ismail HAOUAT & Mounia CHERKAOUI, 2023, "L'expérience client, l'expérience utilisateur et l'interface utilisateur : une approche théorique," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-1, pages 441-463.
• Taoufiq DADOUCH & Bouchra BENNANI & Malika HAOUCHA, 2023, "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to Ai-Conversational Apps: A Literature Review," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-1, pages 773-793.
• Mamdouh TLATY & Fatima Zahra HTOUK & Mohammed THAWMI, 2023, "Assurance automobile : Analyse des facteurs influençant le choix des souscripteurs," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-2, pages 196-211.
• Soukaina BOUALOU & Najwa DORHMI & Ilham EL HARAOUI, 2023, "Étude empirique sur l'adoption des services bancaires mobiles au Maroc," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-2, pages 374-393.
• Najwa DORHMI & Soukaina BOUALOU & Ilham EL HARAOUI, 2023, "Exploration de l'Impact du Comportement du Personnel en Contact sur la Fidélité de la Clientèle Bancaire : Modélisation par les équations structurelles," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-2, pages 410-426.
• Komlavi Mawudem AZAKPO & Nadège Ingrid GOUANLONG KAMGANG & Kodjovi Mawuli COUCHORO, 2023, "Influence de la qualité relationnelle sur l’intention de loyauté dans les TPE commerciales : Effet médiateur de l’affinité interpersonnelle," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-2, pages 640-657.
• Nour el Houda TAMTAMAOUY & Hasnaa GABER & Adil BOULAHOUAL, 2023, "Les facteurs déterminants de la confiance des internautes dans les réseaux sociaux," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-2, pages 683-696.
• Imane HMAIDOUCH & Asma JAFARI & Lahcen EL MESKINE & Ahmed CHAKIR, 2023, "Beyond Conventional Strategies: The Untapped Potential of Entrepreneurial Marketing for Moroccan Companies," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 5-1, pages 334-350.
• Sarakawa-Abalo PADAKI & Tsotso KOUEVI, 2023, "Influence de la peur sur l’attitude et le comportement des usagers de la route envers les campagnes de prévention routière," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 5-2, pages 1084-1096.
• Kossi Mawunou ZONMABE & Nadège Ingrid GOUANLONG KAMGANG & Kodjovi Mawuli COUCHORO, 2023, "Effets de l’identité personnelle et sociale sur le comportement de consommation compulsive des innovations technologiques des adolescents : Rôle modérateur de l’innovativité personnelle," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 5-2, pages 22-43.
• Amang A Ngon, 2023, "Changements communicationnels induits par la crise de la Covid-19 : une exploration de la communication des entreprises camerounaises," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 5-2, pages 297-310.
• Abdelmajid EL MANDILI & Abdelaziz ELABJANI, 2023, "Understanding entrepreneurial failure of newly created firms in the Moroccan context: a multidimensional and exploratory analysis," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 5-2, pages 673-700.
• Sanaa STAILI & Noureddine ABDELLATIF & Salah DRIOUCH, 2023, "Contribution du marketing territorial à l’attractivité des destinations touristiques : Cas de la région Souss Massa," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 5-2, pages 789-799.
• Ridouan NEJJARI & Samira SLAOUI, 2023, "Vers une tentative de synthèse des approches de la valeur client dans le tourisme et l’hôtellerie : étude de synthèse," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 6-1, pages 270-284.
• Fatima BOUABD & Zakaria BENNANI & Mounir JERRY, 2023, "Determinants of Innovation in the Company: Literature Review," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 6-1, pages 451-464.
• Rajae ATEILAH & Zahra MANSOURI, 2023, "Le marketing territorial et l’attractivité des IDE région Kenitra secteur automobile," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 6-1, pages 848-864.
• Abdellah EL HAMDAOUI & El Mostafa FTOUH, 2023, "Les réseaux sociaux comme principal levier communicationnel et vecteur transformationnel de la force de vente des coopératives : cas des coopératives de la région Béni Mellal-Khénifra," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 6-2, pages 1-20.
• Bouchra MESSAOUDI & Zoubir ZARROUK, 2023, "Motivations et freins de l’individu vis-à-vis du don du sang au Maroc : cas de la région de l’oriental," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 6-2, pages 239-255.
• Meryem EL MOUTASSIM & Mohammed QMICHCHOU, 2023, "Exploration de l’utilisation de la gamification dans les stratégies de médias sociaux des marques marocaines," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 6-2, pages 370-386.
• Najoua TAKADDOUMI & Zineb OUAZZANI TOUHAMI, 2023, "Etude des préoccupations des internautes face à l’usage de leurs données personnelles en marketing politique digital," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 6-2, pages 467-482.
• Radojko Lukic, 2023, "Comparative Analysis of Transport and Storage Information Systems of the European Union and Serbia Using Fuzzy LMAW and MARCOS Methods," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, volume 4, issue 1, pages 1-17, May, DOI: 10.47063/ebd.00011.
• John T. Ayoolа & Ayokunle O. Odusina, 2023, "A Capital Structure & Cost Efficiency in Selected Listed Financial Firms in Nigeria," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, volume 4, issue 1, pages 19-35, May, DOI: 10.47063/ebd.00012.
• Sourav Ray & Avichai Snir & Daniel Levy, 2023, "Retail Pricing Format and Rigidity of Regular Prices," Papers, arXiv.org, number 2306.17309, Jun.
• Mario Pepur & Goran Dedic & Duje Rogulj, 2023, "Influence Of Fan Identification And Perceived Group Norms On Fans' Purchasing Intentions Towards Current And Former Football Club Sponsor," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 1, pages 219-239, june, DOI: 10.17818/EMIP/2023/1.11.
• Nives Milinovic & Ivana First Komen, 2023, "Perceived Safety Of Natural Food Products: Influence Of Different Packaging Cues," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 375-390, december, DOI: 10.17818/EMIP/2023/2.4.
• Irena Pandza Bajs & Marina Tomas, 2023, "The Role Of Demographic And Socioeconomic Characteristics Of Generation Y Employees In The Perception Of The Effectiveness Of Personal Branding Factors, Career Satisfaction And Employability," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 409-431, december, DOI: 10.17818/EMIP/2023/2.6.
• Ridwan Ari Saputra & Jamaludin Khalid, 2023, "Effect Of Product Quality, Perceived Price And Accessibility On Customer Satisfaction: An Empirical Study In Indonesian Restaurants," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 143-152.
• Wahyu Agus Triono & Jamaludin Khalid, 2023, "Influence Of Service Quality, Brand Image And Accessibility On Hotel Customer Satisfaction In Indonesia," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 153-164.
• Rahmat Hidayat & Sutrisna Sutrisna & Nandan Limakrisna, 2023, "Effect Of Price And Ewom Toward Customer Value And The Implication To Custumer Loyalty In Kings’ Coffee Store," SMBJ: Strategic Management Business Journal, UPMI Management, volume 3, issue 01, pages 165-173.
• Valerii Bondarenko & Bogdana Vyshnivska, 2023, "Promotional Marketing As A Method Of Increasing Sales," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 4, issue 2, DOI: 10.30525/2661-5150/2023-2-3.
• Mariia Bahorka & Liudmila Kvasova & Nataliy Yurchenko, 2023, "Comprehensive Marketing System As A Basis For Increasing The Competitiveness Of Trade Enterprises In Modern Conditions Of Doing Business," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 1, DOI: 10.30525/2661-5169/2023-1-4.
• Mariia Bahorka & Liudmila Kvasova & Inna Abramovych, 2023, "Comprehensive Analytical Assessment Of Marketing Activities Of Enterprises As A Basis For Making Anti-Crisis Management Decisions," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-1.
• Luidmyla Kvasova & Larysa Kurbatska & Artur Balkovyj, 2023, "Development Of A Digital Marketing Strategy For A Ukrainian Agricultural Berry Company In International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-4.
• Luidmyla Kvasova & Larysa Kurbatska & Vladislav Bolovin, 2023, "Features Of Strategy Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-5.
• Luidmyla Kvasova & Larysa Kurbatska & Nikita Bolovin, 2023, "Features Of Image Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 3, DOI: 10.30525/2661-5169/2023-3-6.
• Maia Seturi, 2023, "About The Importance And Benefits Of Event Marketing," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2661-5169/2023-4-1.
• Vitalii Smilyanets, 2023, "Functional Model Of The Management System For The Development Of Innovative Potential Of Airline Companies On The Basis Of Marketing Concept," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 4, issue 4, DOI: 10.30525/2661-5169/2023-4-3.
• Svitlana Kovalchuk & Iryna Perevozova & Dmytro Kobets, 2023, "Effectiveness Of Branding Of Intercompany Cooperation In The Context Of Economy Digitalisation," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 3, DOI: 10.30525/2256-0742/2023-9-3-116-124.
• Justinas Kisieliauskas & Evelina Sineviciute, 2023, "Colour Psychology Potential In Lithuanian Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 4, DOI: 10.30525/2256-0742/2023-9-4-1-10.
• Ahmed H. Alsharif & Lina Pileliene, 2023, "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 5, DOI: 10.30525/2256-0742/2023-9-5-1-12.
• Ejup Fejza & Alban Fejza, 2023, "Analysis of the Effects of the Service Quality on Client Satisfaction in the Tourism Sector in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 103-115.
• Reem Abou Khouzam, 2023, "The Role of Integrated Marketing Strategies on Hotel Performance during COVID-19 in Lebanon," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 674-686.
• Radka Bauerova & Halina Starzyczna & Šárka Zapletalova, 2023, "Who Are Online Grocery Shoppers?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 26, issue 1, pages 186-205, March, DOI: 10.15240/tul/001/2023-1-011.
• Robert Stefko & Beata Gavurova & Maria Olearova & Radovan Bacik & Lubomir Nebesky, 2023, "Extended model of mobile shopping acceptance: An empirical study of consumer behaviour," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 26, issue 4, pages 148-166, December, DOI: 10.15240/tul/001/2023-5-002.
• Erika KULCSAR & Janos LAZAR, 2023, "Why Brad Pitt?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Bilge BAYKAL & Sukru CINAR, 2023, "Factors Affecting Brand Loyalty in Turkish Participation Banking Sector," Journal of BRSA Banking and Financial Markets, Banking Regulation and Supervision Agency, volume 17, issue 1, pages 65-105.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023, "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Papers, Bureau of Economic Analysis, number 0122, Oct.
• Alma Muratović & Amerlina Muratović & Erna Herić, 2023, "Foreign Direct Investment As A Determinant Of Marketing Planning In Bosnian And Herzegovinian Enterprises," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 50, pages 39-57, September.
• Yusuf USAL & Sezen BOZYİĞİT, 2023, "Kültürel Kimlik ve Tüketici Etnosentrizminin Müşteri Tatmini, Müşteri Katılımı ve Tekrar Satın Alma Niyeti Üzerindeki Etkisinin Cinsiyet Bağlamında İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 7, issue 1, pages 241-258, June, DOI: https://doi.org/10.33399/biibfad.12.
• Melike HALİFEOĞLU, 2023, "Endüstriyel Pazarlarda Algılanan Hizmet Kalitesi, Güven ve Memnuniyet Üzerine Bir Araştırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 7, issue 2, pages 11-30, December, DOI: https://doi.org/10.33399/biibfad.12.
• Sesar Vesna & Hunjet Anica & Martinčević Ivana, 2023, "Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?," Business Systems Research, Paradigm, volume 14, issue 2, pages 158-172, December, DOI: 10.2478/bsrj-2023-0017.
• Hasani Vjollca Visoka & Zeqiri Jusuf & Todorovik Teodora & Jaziri Dhouha & Toska Asdren, 2023, "Digital Content Marketing and EWOM: A Mediational Serial Approach," Business Systems Research, Paradigm, volume 14, issue 2, pages 24-43, December, DOI: 10.2478/bsrj-2023-0010.
• Palić Mirko & Kozina Zrinka & Tutek Natalia, 2023, "Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth," Business Systems Research, Paradigm, volume 14, issue 2, pages 44-60, December, DOI: 10.2478/bsrj-2023-0011.
• Avichai Snir & Daniel Levy, 2023, "Retail Pricing Format and Rigidity of Regular Prices," Working Papers, Bar-Ilan University, Department of Economics, number 2023-04, Jul.
• Nguyen Minh Ha & Le Quoc Phong & Tran Kiem Viet Thang & Huynh Luong Tam & Tran Hai Dang & Nguyen Thi Mai Hoa, 2023, "Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 13, issue 2, pages 19-38, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.
• Bui Thi Nhi & Tran The Nam & Nguyen Thi Thuy & Nguyen Kieu Oanh & Le Thi Thanh Trang, 2023, "Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 13, issue 2, pages 39-53, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2333.
• Le Thi Thanh Xuan & Pham Do Quang Trung, 2023, "Exploring customers’ values from subscribing to a streaming service - The case of Netflix," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 13, issue 2, pages 54-68, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2397.
• Nguyen Phan Quynh Huong & Ha Minh Tri, 2023, "Religiosity to green purchase under emotional and greenwashing factors," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 13, issue 2, pages 97-113, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2569.
• Văn Đức Chí Vũ & Nguyễn Viết Bằng, 2023, "Ảnh hưởng của chiến lược tiếp thị 4Ps xanh đến quyết định mua sản phẩm xanh: Nghiên cứu thực nghiệm tại Việt Nam," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 1, pages 160-172, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2092.
• Nguyễn Thị Hồng Nguyệt, 2023, "Ảnh hưởng của mối quan tâm sức khỏe đến quyết định lựa chọn hình thức mua sắm trực tuyến trong mùa dịch bệnh Covid-19," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 1, pages 79-91, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2043.
• Nguyễn Hoàng Sinh & Nguyễn Minh Hiền, 2023, "Sự chứng thực của người nổi tiếng tác động lên thái độ và ý định mua hàng của người tiêu dùng: Vai trò trung gian của tương tác xã hội," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 1, pages 92-108, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2126.
• Lê Trung Ngọc Phát & Từ Thị Như Ý & Nguyễn Kim Hạnh, 2023, "Mối quan hệ giữa chất lượng dịch vụ giao hàng với sự hài lòng và lòng trung thành của khách hàng trong thương mại điện tử bán lẻ tại Thành phố Cần Thơ," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 110-124, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2180.
• Phan Tấn Lực, 2023, "Mối quan hệ giữa niềm tin thương hiệu và ý định truyền miệng tích cực qua Internet," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 125-136, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2149.
• Phạm Thị Thúy Hằng & Bùi Thị Ngọc Bé, 2023, "Các yếu tố ảnh hưởng đến ý định tiếp tục làm việc của bác sĩ sau khi nghỉ hưu trong bệnh viện tại Thành Phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 149-163, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2128.
• Hoàng Thị Phương Thảo & Trần Diệu Hằng, 2023, "Các yếu tố ảnh hưởng đến sự tiếp nhận truyền miệng điện tử trên kênh đại lý du lịch trực tuyến," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 164-175, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2393.
• Nguyễn Hải Quang, 2023, "Ảnh hưởng của marketing hỗn hợp đến sự hài lòng và lòng trung thành của khách hàng về dịch vụ ăn uống tại Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 34-46, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2173.
• Nguyễn Nhật Đình Duy & Hoàng Cửu Long, 2023, "Màu sắc bao bì sản phẩm nước giải khát ảnh hưởng đến hành vi mua hàng ngẫu hứng của khách hàng tại cửa hàng tiện lợi trên địa bàn Thành phồ Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 47-65, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2169.
• Nguyễn Hồng Quân & Lý Thị Thu Trang, 2023, "Các yếu tố ảnh hưởng đến quyết định lựa chọn sàn thương mại điện tử của người tiêu dùng: Sự khác biệt giữa thế hệ gen Y và Z," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 66-82, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2159.
• Bùi Nhất Vương & Nguyễn Thị Kim Ngân & Lê Thị Châu Kha & Nguyễn Mai Duy, 2023, "Tác động của trải nghiệm khách hàng đến lòng trung thành: Trường hợp nghiên cứu tại các hãng hàng không giá rẻ trên địa bàn Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 83-95, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2235.
• Lê Nguyễn Bình Minh & Võ Hoàng Yến & Phạm Quân Đạt, 2023, "Tác động của người ảnh hưởng đến ý định mua của giới trẻ (gen Z) trong lĩnh vực thời trang tại Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 5, pages 100-114, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2332.
• Nguyễn Ngọc Hiền & Trần Thị Kim Luyến, 2023, "Ảnh hưởng của chất lượng mối quan hệ giữa sinh viên và giảng viên đến sự gắn kết thương hiệu trường đại học, sự hài lòng và lòng trung thành của sinh viên," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 5, pages 115-126, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2372.
• Lê Xuân Cù, 2023, "Nghiên cứu các yếu tố ảnh hưởng đến ý định sử dụng chatbot của khách hàng: Góc nhìn tại Việt Nam," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 5, pages 32-46, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2407.
• Nguyễn Thanh Liêm & Đặng Hoàng Minh & Tất Duyên Thư, 2023, "Các nhân tố ảnh hưởng đến sự hài lòng của khách hàng sử dụng dịch vụ điện thoại di động: Nghiên cứu tại thị trường Tiền Giang," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 5, pages 47-58, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2120.
• Hà Nam Khánh Giao, 2023, "Tác động của chất lượng dịch vụ, giá cả hợp lý và môi trường nhà hàng đến lòng trung thành khách hàng trong ngành ẩm thực tại Thành phồ Hồ Chí Minh sau đại dịch Covid-19," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 5, pages 5-19, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2269.
• Huỳnh Nhựt Phương & Nguyễn Thúy An & Khưu Ngọc Huyền, 2023, "Ứng dụng mô hình SOR nghiên cứu các yếu tố ảnh hưởng hành vi né tránh quảng cáo của người dùng Youtube tại thành phố Cần Thơ," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 5, pages 72-83, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2246.
• Sourav Ray & Avichai Snir & Daniel Levy, 2023, "Retail pricing format and rigidity of regular prices," Economica, London School of Economics and Political Science, volume 90, issue 360, pages 1173-1203, October, DOI: 10.1111/ecca.12492.
• GOLDBACH Dumitru & RADULIAN Andreea & POPA Mircea, 2023, "Characteristics Of Consumer Behaviour In Services Sector," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 1, pages 19-29, April, DOI: 10.56043/reveco-2023-0002.
• FUCIU Mircea, 2023, "Employees' Satisfaction - The Key To A Succesful Internal Marketing Strategy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 3, pages 42-46, October, DOI: 10.56043/reveco-2023-0025.
• DURALIA Oana, 2023, "Consumer Behavior And Sustainable Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 4, pages 29-37, December, DOI: 10.56043/reveco-2023-0034.
• YUNITASARI Hasna & HASIB Fatin Fadhilah & NILASARI Widiyanti Ayu, 2023, "Factors Affecting Consumer Purchase Intention On Fashion Muslim Official Website In The Digital Economy Era," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 75, issue 4, pages 46-56, December, DOI: 10.56043/reveco-2023-0036.
• Petr Janeček & Olga Martinčíková Sojková & Lukáš Pichlík, 2023, "Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 26, issue 3, pages 1-12, DOI: 10.32725/acta.2023.013.
• Defau Laurens & Zauner Alexander & Sycik Anna, 2023, "How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance," Review of Marketing Science, De Gruyter, volume 21, issue 1, pages 187-194, September, DOI: 10.1515/roms-2022-0095.
• Kinga LAZAR, 2023, "Tourism In The Central Region After Two Years Of The Pandemic," Contemporary Economy Journal, Constantin Brancoveanu University, volume 8, issue 1, pages 128-136.
• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023, "Analysis Of The Marketing Environment In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, volume 60, issue 2, pages 168-172.
• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023, "Analysis Of The Marketing Mix In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, volume 60, issue 2, pages 173-178.
• Radu Gogolan & Cristina Veith, 2023, "Innovation Over Price: Understanding Generation Z’s Preferences in the Smartphone Market," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 37, issue 1, pages 37-51, May.
• Joan Calzada & Nestor Duch-Brown & Ricard Gil, 2023, "Do Search Engines Increase Concentration in Media Markets?," CESifo Working Paper Series, CESifo, number 10671.
• Daniel Ershov & Yanting, He & Stephan Seiler, 2023, "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter," CESifo Working Paper Series, CESifo, number 10743.