Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2015

• Andrey Kataev, 2015, "Маркетингові Дослідження [Електронний Ресурс] : Практикум Для Студ. Спец. «Маркетинг» : В 2 Ч. / А. В. Катаєв ; Харк. Торг.-Екон. Ін-Т Київ. Нац. Торг.-Екон. Ун-Ту. – Електрон. Дані (1,46 Мб ; 3,34 Авт. Арк.). – Х. : Видавничий Центр «Діалог», 2015. ," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 1, ISBN: ARRAY(0x9a9254d0), February.
• Рнна Оñ молович, 2015, "Оцінка Ñ Ñ‚Ð°Ð½Ñƒ та Ð²Ð¸Ñ Ð²Ð»ÐµÐ½Ð½Ñ Ð°ÐºÑ‚ÑƒÐ°Ð»ÑŒÐ½Ð¸Ñ… трендів культури Ñ Ð¿Ð¾Ð¶Ð¸Ð²Ð°Ð½Ð½Ñ Ñ‚Ð¾Ð²Ð°Ñ€Ñ–Ð² Ñ– Ð¿Ð¾Ñ Ð»ÑƒÐ³ кінцевими Ñ Ð¿Ð¾Ð¶Ð¸Ð²Ð°Ñ‡Ð°Ð¼Ð¸ в Україні Second Title: Identification and evalua," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.1-2.8, August.
• Anna Osmolovich, 2015, "Оцінка Стану Та Виявлення Актуальних Трендів Культури Споживання Товарів І Послуг Кінцевими Споживачами В Україні
  [Identification and evaluation of culture current trend consumption of goods and services to final consumers in Ukraine]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.1-2.8, August.
• Darina Ovcharenko, 2015, "Стан Та Перспективу Розвитку Будівельного Ринку України
  [The state and prospects of development of Ukraine building market]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.9-2.2.20, August.
• Elena Hrebenyukova, 2015, "Сучасна Структура Комплексу Маркетингових Комунікацій
  [Modern structure of marketing communications complex]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.28-2.33, August.
• Yulia Bezkrovnaya, 2015, "Современная Структура Методов И Методик Маркетинговых Исследований, Применяемых Мировыми И Украинскими Исследовательскими Компаниями
  [Modern structure of methods and techniques of marketing research, applied by the world and Ukrainian research com," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.34-2.40, August.
• Elizaveta Klyuyeva, 2015, "Интернет-Брендинг Как Инструмент Маркетинговых Коммуникаций
  [E-branding as a kind of marketing communications]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 2.35-2.40, September.
• Katerina Korzhenko, 2015, "Формування Лояльності Споживачів На Основі Оцінки Конкурентоспроможності Продукції
  [The consumer loyalty formation based on estimation of competitiveness of production]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 2.57-2.66, September.
• Yuliya Pereyaslova & Elena Hrebenyukova & Elizabeth Rasskazova, 2015, "Готельні Послуги Для Гіпотоніків В Україні: Науково-Практичні Результати Економіко-Організаційного Та Маркетингового Обґрунтування
  [Hotel services for hypotonics in Ukraine: scientific-practical results of economic-organizational and marketing sub," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 3.1-3.21, September.
• Рндреð¹ Кð°Ñ‚аеð², 2015, "Ð Ð´Ð°Ð¿Ñ‚Ð°Ñ†Ð¸Ñ Ð¼ÐµÑ‚Ð¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ выборочного Ð½Ð°Ð±Ð»ÑŽÐ´ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ñ†ÐµÐ»ÐµÐ¹ маркетинго-вых Ð¸Ñ Ñ Ð»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Second Title: Adaptation of the methodology of sample surveys for marketing researches," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.21-2.27, August.
• Evgen Danilenko, 2015, "Теоретичні Аспекти Маркетингового Управління Поведінкою Споживачів
  [Theoretical aspects of marketing management of consumer behavior]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.1-2.12, November.
• Dmitriy Krasilya, 2015, "Модель Маркетингового Дослідження Конкурентного Середовища
  [Marketing research model of competitive environment]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.13-2.23, November.
• Tetyana Panasenko, 2015, "Цінова Стратегія І Стратегія Ціноутворення Організації: Термінологічна Та Змістовна Ідентифікація
  [Price strategy and pricing strategy: terms and content identification]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.24-2.35, November.
• BOUSSIF, Torkia & ISSAOUI, Fakhri & DALY CHAKER, Najeh, 2015, "The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights," MPRA Paper, University Library of Munich, Germany, number 61043, Jan.
• Ahmed, Jubayer, 2015, "You Are What You Consume," MPRA Paper, University Library of Munich, Germany, number 64806, May.
• Sobolevsky, Alexandr, 2015, "Реклама В Мобильных Приложениях
  [Advertising on mobile applications]," MPRA Paper, University Library of Munich, Germany, number 64942, Jun, revised 2015.
• Alam Kazmi, Syed Hasnain, 2015, "Brand the Pricing: Critical Critique," MPRA Paper, University Library of Munich, Germany, number 64984, Jun.
• Alam Kazmi, Syed Hasnain, 2015, "Developments in Promotion Strategies Review on Psychological Streams of Consumers," MPRA Paper, University Library of Munich, Germany, number 65424, May, revised 05 May 2015.
• Ramme, Iris & Heimann, Ruth, 2015, "Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry," MPRA Paper, University Library of Munich, Germany, number 65632, Jul.
• Armstrong, Mark, 2015, "Nonlinear Pricing," MPRA Paper, University Library of Munich, Germany, number 65779, Jul.
• Azeez, Waheed, 2015, "Improving Customer Experience in Mental Health Service: A case Study of Ivy Willis House," MPRA Paper, University Library of Munich, Germany, number 65912, Jan.
• Malhotra, Deepika, 2015, "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper, University Library of Munich, Germany, number 66405, Aug.
• James, Waters, 2015, "Do vegetarian marketing campaigns promote a vegan diet?," MPRA Paper, University Library of Munich, Germany, number 66737, Sep.
• Mulaj, Isa, 2015, "What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?," MPRA Paper, University Library of Munich, Germany, number 67176, Oct.
• Jalees, Tariq & Tariq, Huma & Zaman, Syed Imran & Alam Kazmi, Syed Hasnain, 2015, "Social Media in Virtual Marketing," MPRA Paper, University Library of Munich, Germany, number 69868, Mar, revised 10 Apr 2015.
• Hussain, Riaz & Ali, Mazhar, 2015, "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper, University Library of Munich, Germany, number 72707, Jan.
• Busthomi, Achmad Otong, 2015, "Transaksi drop shipping perspektif ekonomi syari’ah
  [Dropshipping transaction in shariah economic perspective]," MPRA Paper, University Library of Munich, Germany, number 76302, Mar, revised 21 May 2015.
• Anwar, Rosiwarna & Salehudin, Imam & Mukhlish, Basuki Muhammad & Ririh, Kirana Rukmayuninda, 2015, "Intention to Adopt and Willingness to Pay: Mass Rapid Transit (MRT) System in Greater Jakarta, Indonesia," MPRA Paper, University Library of Munich, Germany, number 94204, revised 2016.
• Václav Stříteský & Marek Stříteský, 2015, "Attitudes of Czechs towards Working Life
  [Postoje Čechů k práci a pracovnímu životu]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2015, issue 2, pages 40-53, DOI: 10.18267/j.aop.469.
• S. M. Kamrul Islam Shaon & Hasebur Rahman, 2015, "A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 1, pages 23-36, DOI: 10.18267/j.cebr.108.
• Adriana Stránská & Václav Stříteský, 2015, "Ten Rules for Dealing with Negative Contributions in Social Media," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 1, pages 50-60, DOI: 10.18267/j.cebr.110.
• Živa Kolbl & Maja Konečnik Ruzzier & Tomaž Kolar, 2015, "Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 2, pages 5-11, DOI: 10.18267/j.cebr.121.
• Ovidiu-Ioan Moisescu, 2015, "The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 2, pages 21-30, DOI: 10.18267/j.cebr.123.
• Markéta Lhotáková & Květa Olšanová, 2015, "Top Level Results of a Study of Czech Households' Awareness of the Food Advertising Industry's Self-Regulation Related to Children," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 2, pages 48-59, DOI: 10.18267/j.cebr.126.
• Radek Tahal, 2015, "Comparison of Customer Attitudes towards Loyalty Programs in Prague and in London," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 3, pages 5-12, DOI: 10.18267/j.cebr.128.
• Jana Filová, 2015, "Measuring Consumer Innovativeness: Identifying Innovators among Consumers of Modern Technologies," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 4, pages 18-29, DOI: 10.18267/j.cebr.135.
• Eva Litavcová & Robert Bucki & Róbert Štefko & Petr Suchánek & Sylvia Jenčová, 2015, "Consumer's Behaviour in East Slovakia after Euro Introduction during the Crisis," Prague Economic Papers, Prague University of Economics and Business, volume 2015, issue 3, pages 332-353, DOI: 10.18267/j.pep.522.
• Logica BANICA & Victoria-Mihaela BRINZEA & Magdalena RADULESCU, 2015, "Analyzing Social Networks From The Perspective Of Marketing Decisions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 14, issue 3, pages 37-50.
• Bullinger, Bernadette & Treisch, Corinna, 2015, "Herding cats – Future professionals’ expectations of attractive employers," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, volume 29, issue 2, pages 149-180.
• Kaiser, Stephan & Kozica, Arjan & Swart, Juani & Werr, Andreas, 2015, "Human Resource Management in Professional Service Firms: Learning from a framework for research and practice," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, volume 29, issue 2, pages 75-101.
• PURCAREA, Theodor, 2015, "Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 1, pages 18-35, March.
• TANASE, George Cosmin, 2015, "Advertising Campaign: Building Creative Ideas," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 1, pages 36-40, March.
• COC, Ruxandra, 2015, "Welcome to Carpathian Delta! Doripesco s participation at TuttoFood, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 2, pages 20-35, June.
• PURCAREA, Theodor, 2015, "Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 2, pages 36-45, June.
• TANASE, George Cosmin, 2015, "Public Relations an Essential Communication Tool in Marketing and Media Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 2, pages 46-49, June.
• GREU, Victor, 2015, "The Information Society Towards the Knowledge Based Society Driven by the Information and Communications Technologies - From the Internet of Things to the Internet of Trees (Part 3)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 3, pages 10-18, September.
• PURCAREA, Theodor, 2015, "Retailers: Facing the disruption of the traditional ways of doing business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 3, pages 20-23, September.
• ROWELL, James, 2015, "Omni-Channel Retailing: the changing battleground," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 10-17, December.
• TANASE, George Cosmin, 2015, "Marketing the Business Online with Youtube: The Future is Now," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 26-29, December.
• PURCAREA, Theodor, 2015, "Challenges of the modern retail trade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 30-37, December.
• Nicolas Vincent & Oleksiy Kryvtsov, 2015, "On the Importance of Sales for Aggregate Price Flexibility," 2015 Meeting Papers, Society for Economic Dynamics, number 46.
• Teodor Dima, 2015, "Social Media Usage In European Clubs Football Industry. Is Digital Reach Better Correlated With Sports Or Financial Performane?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 55, pages 117-128, March.
• Claudiu-Catalin Munteanu, 2015, "Competitive differentiation through brand extensions in the era of hyper competition," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 55, pages 57-70, March.
• Victor Danciu, 2015, "Successful Green Branding, a New Shift in Brand Strategy: Why and how it works," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 56, pages 47-64, June,.
• Raluca Hurduzeu & Florentin Gabriel Niculescu, 2015, "The Project of ‘Psychological Capitalization’ of the Romanian Wheat," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 57, pages 155-166, September.
• Andreea Orîndaru, 2015, "Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 57, pages 167-182, September.
• Reaz Hafiz, 2015, "Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi," Asian Business Review, Asian Business Consortium, volume 5, issue 3, pages 97-102.
• Mohamed Salih Yousif Ali, 2015, "Study on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector," Asian Business Review, Asian Business Consortium, volume 5, issue 3, pages 119-126.
• Farhana Firoz & Muntasir Alam, 2015, "Sustainability of Self-Efficacy among Nascent Disable Entrepreneurs: A Case Study on Disable’s Home," Asian Business Review, Asian Business Consortium, volume 5, issue 2, pages 43-49.
• Taharat Nawaz, 2015, "Motivation behind Bicycling Habit in Sylhet City of Bangladesh," Asian Business Review, Asian Business Consortium, volume 5, issue 1, pages 38-42.
• İnci Dursun & Kutalmış Emre Ceylan & Ebru Tümer Kabadayı, 2015, "Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 113-128.
• Marcelo Royo-Vela & Eileen Voss, 2015, "Downward Price-Based Brand Line Extensions Effects on Luxury Brands," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 145-161.
• Erkan Yıldız, 2015, "The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 163-181.
• Jayasinghe M.K.D. & Gnanapala W.K.A.C. & Sandaruwani J.A.R.C., 2015, "Factors Affecting Tourists' Perception And Satisfaction In Nuwara Eliya, Sri Lanka," Ilorin Journal of Economic Policy, Department of Economics, University of Ilorin, volume 2, issue 2, pages 1-15.
• Manuela Guerreiro & Dora Agapito & Matěj Pech, 2015, "Exploring the Personality Traits of Portugal as a Tourist Destination: Perspective of the Czech Market," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 2, pages 114-124.
• Andrea Saraiva & Patrícia Pinto & Dora Agapito, 2015, "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 175-192.
• Helena Alves, 2015, "UBICOOL - From Theory to Practice," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 193-203.
• Cláudia Sequeira & Patrícia Oliveira & Ricardo Rodrigues & Vanessa Sousa & Dora Agapito, 2015, "A Social Marketing Approach for Developing a Neighborhood Network," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 204-215.
• Andrea Saraiva & Patrícia Pinto, 2015, "Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 227-238.
• GÂRDAN Daniel Adrian & GÂRDAN (GEANGU) Iuliana Petronela, 2015, "Healthcare Services Consumer Behavior In The Light Of Social Norms Influence," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 6, issue 1, pages 19-24.
• Marko Laketa & Dusica Sanader & Luka Laketa & Zvonimir Misic, 2015, "Customer Relationship Management: Concept And Importance For Banking Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 6, issue 2, pages 241-254.
• Violeta Milenkovska & Zoran Strezovski & Angela Milenkovska, 2015, "Promotion: Branding Tool For Macedonia As A Tourist Destination," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 6, issue 2, pages 355-363.
• Frauke-Julia Dombach, 2015, "Service Excellence als Marketingfaktor innerhalb des europäischen öffentlichen Auftragswesens – Ergebnisse eines Literatur-Reviews," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 2, pages 107-118.
• Ovidiu-Aurel GHIU?Ã, 2015, "Brand Components in Electoral Debates: Presidential Elections Romania 2009," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 1, pages 27-48, June.
• Anamaria – Cãtãlina RADU & Andra - Ileana DOBRESCU & Maria - Cristina MITRICÃ (PÃDURE), 2015, "Distribution of Projects Financed Through the Regional Operational Programme in the Development Regions: South – Muntenia, Bucharest – Ilfov, South – Eastand North - East," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 2, pages 282-289, May.
• Vlad ROSCA, 2015, "Linking Human Resources with Internal Marketing in Football Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 3, pages 372-384, July.
• Cristina Raluca MANDACHE & Anamaria BOBOIA, 2015, "Research on the Pharmaceutical Market in Europe and Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 4, pages 528-539, October.
• Felicetta IOVINO, 2015, "Relationship Marketing By Energy Companies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 5, pages 558-573, December.
• Anna A. Dokukina, 2015, "Strategic-based Integration of Modern E-techniques in the Company's Operations: Experience and Prospects," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 10, issue 2, pages 20-36, December.
• Michaela Janska, 2015, "The Influence of Communication Mixture on Seniors' Purchase Behavior," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 10, issue 2, pages 49-57, December.
• Gheorghe Savoiu & Victor Iorga Siman & Constantin Manea, 2015, "A Brief Analysis Of Seasonality in the Romanian Car Market," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 63, issue 7, pages 33-41, July.
• Greffion, Jérôme & Breda, Thomas, 2015, "Façonner la prescription, influencer les médecins," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, volume 17.
• Izaskun Agirre & Pedro Reinares & Fred Freundlich, 2015, "Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group," Review of Radical Political Economics, Union for Radical Political Economics, volume 47, issue 3, pages 345-367, September, DOI: 10.1177/0486613414542770.
• Habiballah Pilehvari & Salehi Asfiji, 2015, "Analysis of administrative risk on customer confidence in e-commerce system," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 4, issue 2, pages 11-26, August.
• Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015, "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 4, issue 2, pages 51-56, August.
• Elif Akagun Ergin & Nilay Sahin, 2015, "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003145, May.
• Zeynep Birce Ergor & Elif Akagun Ergin, 2015, "The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003165, May.
• Emily Hon Tshin Yapp & Stephen Sondoh J.R & Ruth Siganul, 2015, "Co-Production Dimensions in Medical Services," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003262, May.
• Jhalukpreya Surujlal & Ephrem Redda, 2015, "Customer perceptions of technology-based banking services:Influence of demographic variables," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003572, May.
• Ahu Ergen & Filiz Bozkurt, 2015, "Profiling the dietary supplement users in Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003856, May.
• Anirban Chakraborty, 2015, "Optimal Service Recovery Strategy," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2503414, Jun.
• Mohammad Taleghani, 2015, "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2504126, Jun.
• Hülya Bak?rta?, 2015, "The Effects of Materialism and Consumer Need for Uniqueness on Frugality," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2504133, Jun.
• Nuri Calik, 2015, "Consumer Attitudes Towards Counterfeits Of Branded Luxury Products And Their Risk Perceptions In This Context- A Field Study From Eski?Eh?R, Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2604139, Jul.
• Celil Koparal & Nuri Calik, 2015, "The Role Of The Consumer Demographics On Their Price Perceptions When Purchasing Shopping Goods- A Study From Eskisehir, Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2604349, Jul.
• Marc-Antoine Vachon, 2015, "How "Green" Are Campers? A Study of Campers' Attitudes and Behaviours," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2604491, Jul.
• Edwin Theron, 2015, "Rebuilding Trust In The Aftermath Of A Financial Crisis," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2703447, Sep.
• Abednego Okoe-Amartey, 2015, "Undergraduate Students' Perception Of Service Delivery In The Mobile Telecommunication Industry In Ghana," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2703997, Sep.
• Monika Harantova & Petr Svoboda, 2015, "Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2704955, Sep.
• Petr Svoboda & Monika Harantova, 2015, "Strategic Marketing in Higher Education from Alumni Perspective," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2704957, Sep.
• Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU, 2015, "Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2804912, Oct.
• Mehmet Erhan Summak & Ismail Ari, 2015, "The Influence Of Real-Time Marketing On Social Media Users: A Study On Users Of 'Ek?? Sözlük'," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2805217, Oct.
• Ersen Fazil Collu & Mehmet Erhan Summak, 2015, "Use Of Social Media For Public Relations Purposes In Tourism," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2805221, Oct.
• Mehmet Akif Çini & Mehmet Emin Demir, 2015, "A Survey On The Effects Of Service Quality On Customer Satisfaction And Loyalty," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3105160, Nov.
• Alper Selçuk SAKAR, 2015, "The Comparison Of Certain Theories Correlating Leisure Time And Recreation," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 3105231, Nov.
• Mohammad Rahimian, 2015, "Survey to investigative the relationship between Internet marketing and increase rate of saling products and services in the Kerman provine?s SMEs," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2303227, Jun.
• Neviana Krasteva, 2015, "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304060, Jun.
• Theodore (Ted) Mitchell & Shawn Mitchell, 2015, "Teaching the Management of Marketing Profit First," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304141, Jun.
• Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015, "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304200, Jun.
• dilek çukul, 2015, "Fashion Marketing in Social Media: Using Instagram for Fashion Branding," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304324, Jun.
• Fatma Zeynep Özata & ?çlem Er, 2015, "Determinants Of User Satisfaction With Mobile Applications: Case Of Facebook As A Mobile App In Turkey," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2304356, Jun.
• Amel GRAA & Soumia ABDELHAK & Hayat BARAKA, 2015, "The impact of Online Social Network? usage on the purchase decision process: Quantitative and Qualitative stud," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3005416, Oct.
• Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso, 2015, "The perception of road safety communication campaigns: the gender influence," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3005428, Oct.
• Anca Tamas, 2015, "Does the Country of Origin matters for hybrid products?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3105064, Oct.
• Patrick Szillat & Alexander Betov, 2015, "Marketing to multicultural audiences - Ethnic marketing for Turks in the German automotive and telecommunications industries," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 3, issue 2, pages 85-95, May.
• Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso, 2015, "The effect of drivers gender on the perception of Portuguese road safety communication campaigns," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 3, issue 4, pages 104-123, November.
• Marcin Wieczerzycki, 2015, "Produkt cyfrowy w świetle jakościowej teorii informacji i koncepcji hylemorfizmu," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 129-146.
• Katarzyna Dziewanowska, 2015, "Dimensions of Real and Virtual Consumer Experiences," Faculty of Management Working Paper Series, University of Warsaw, Faculty of Management, number 42015, Nov.
• Natalia Gmerek, 2015, "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 15-35.
• M. Sadiq Sohail, 2015, "Gender differences in mall shopping:a study of shopping behaviour of an emerging nation," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 36-46.
• Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015, "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 47-61.
• Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015, "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 62-74.
• Christine Marks & Melani Prinsloo, 2015, "Authenticity in marketing: a response to consumer resistance?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 15-32.
• Aleksandra Korzeniowska, 2015, "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 33-48.
• Prashant Trivedi, 2015, "A conceptual model for driving green purchase among indian consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 49-59.
• Marcin Gebarowski & Dariusz Siemieniako, 2015, "The trade show conversation in developing inter-organizational relationships on the example of retail Real Estate industry (Rozmowa targowa w rozwijaniu wiezi miedzyorganizacyjnych na przykladzie branzy nieruchomosci handlowych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 13, issue 50, pages 88-103.
• Nil Engizek & Ahmet Sekerkaya, 2015, "Is The Price Only Motivation Source To Purchase Counterfeit Luxury Products?," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 7, issue 1 (March), pages 89-118.
• Pierre-Nicolas Schwab, 2015, "Online complaint handling practices: Company strategies and their effects upon post-complaint satisfaction," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-005, Feb.
• Pierre-Nicolas Schwab, 2015, "An exploratory study of collinearity effects between antecedents of post-complaint satisfaction," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-010, Mar.
• Pierre-Nicolas Schwab & Laurence Rosier & Sandra Rothenberger, 2015, "Politeness matters: The antecedents and consequences of politeness in a complaint handling setting," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-011, Apr.
• Pierre-Nicolas Schwab & Sandra Rothenberger, 2015, "Online Complaint Handling: The Effects of Politeness and Grammaticality upon Perceived Professionalism and Loyalty," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-015, Apr.
• Sandra Rothenberger, 2015, "Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-008, May.
• Leyla ÖZER & Beyza GÜLTEKİN & Sinem AYDIN, 2015, "Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(24).
• Semra AKTAŞ POLAT, 2015, "Turistlerin Tatil Dönemlerinde Sergiledikleri Liminoid Davranışlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(26).
• Zahoor Hussain Javed & Huma Huma Rao & Bader Akram & Muhammad Fayyaz Nazir, 2015, "Effect of Financial Leverage on Performance of the Firms: Empirical Evidence from Pakistan," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 65, issue 1-2, pages 87-95, January-M.
• Viorica Jelev, 2015, "The Future of Education into a Digital World," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 4, issue 4, pages 6-14, December.
• Margarita Išoraitė, 2015, "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 2, issue 3, pages 171-178, March, DOI: 10.9770/jesi.2014.2.3(6).
• Margarita Išoraitė, 2015, "Coupons as effective and innovative marketing tool," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 3, issue 1, pages 104-113, September, DOI: 10.9770/jesi.2015.3.1(9).
• Margarita Išoraitė, 2015, "Analysis of marketing mix: Nivea case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 3, issue 2, pages 173-185, December, DOI: 10.9770/jesi.2015.3.2(5).
• Vesna Karadzic & Radivoje Drobnjak & Manijeh Reyhani, 2015, "Opportunities and challenges in promoting youth entrepreneurship in Montenegro," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 8, issue 3, pages 13-20, December.
• Andrew J. Patton & Kevin Sheppard, 2015, "Good Volatility, Bad Volatility: Signed Jumps and The Persistence of Volatility," The Review of Economics and Statistics, MIT Press, volume 97, issue 3, pages 683-697, July.
• Roland, Strausz, 2015, "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich, number 527, Nov.
• Stefano Comino & Fabio M. Manenti & Franco Mariuzzo, 2015, "Updates Management in Mobile Applications. iTunes vs Google Play," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2015-04v3, Jan.
• Armando M. Jiménez & Hermelinda Camirra, 2015, "New trends international marketing: branding approach and its relationship with the consumer," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, volume 40, issue 40, pages 171-186, july-dece.
• Oksana Loginova & Andrea Mantovani, 2015, "Information and Online Reviews," Working Papers, Department of Economics, University of Missouri, number 1505, Mar.
• Oksana Loginova & Andrea Mantovani, 2016, "Price Competition in the Presence of a Web Aggregator," Working Papers, Department of Economics, University of Missouri, number 1616.
• D.A. Sharmini Perera & VGR Chandran & D.A.C. Surang Silva & K. Chinna, 2015, "Tourist expectation and perception of world heritage site Sigiriya: Policy and institutional implications for Sri Lanka," Institutions and Economies (formerly known as International Journal of Institutions and Economies), Faculty of Economics and Administration, University of Malaya, volume 7, issue 2, pages 166-184, July.
• Costa, S. & Hérault-Fournier, C. & Sirieix, L., 2015, "Rôle de la proximité et de l’identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201504.
• Andreea Bianca Ene, 2015, "E-commerce – modern form of business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 6, issue 2, pages 117-129, July-Dece.
• Nicoleta Popescu (Sparchez), 2015, "Strategic Stages in the Development of a Culturalreligious Services," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), volume 6, issue 3, pages 103-110, September.
• Valeria Emilia Re, 2015, "Constructing cultural identities: Venezia, Venezia Nativa, Venissa," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 3, Jun.
• Elitsa Uzunova, 2015, "A New Business Model Of Marketing Research," Business & Management Compass, University of Economics Varna, issue 1, pages 32-42.
• Maria Georgieva, 2015, "Marketing Effects Related To Socially Responsible Branding," Business & Management Compass, University of Economics Varna, issue 4, pages 56-66.
• Valentina Makni, 2015, "Consumer perceptions and evaluations of network marketing," An Annual Book of University of Economics - Varna, University of Economics - Varna, volume 87, issue 1, pages 343-418, January.
• Szőcs Attila & Berács József, 2015, "A Causal Model of Consumer-Based Brand Equity," Acta Universitatis Sapientiae, Economics and Business, Sciendo, volume 3, issue 1, pages 5-26, DOI: 10.1515/auseb-2015-0001.
• Todua Nugzar & Gogitidze Teona & Phutkaradze Jaba, 2015, "Georgian Consumer Attitudes Towards Genetically Modified Products," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 46, issue 1, pages 120-133, June, DOI: 10.1515/ijme-2015-0024.
• Adebiyi Sulaimon Olanrewaju & Oyatoye Emmanuel Olateju & Kuye Owolabi Lateef, 2015, "An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 48, issue 1, pages 63-83, December, DOI: 10.1515/ijme-2015-0035.
• Grah Miran & Tominc Polona, 2015, "Relationships among Store Image and Store Loyalty in Slovenia," Naše gospodarstvo/Our economy, Sciendo, volume 61, issue 6, pages 28-37, December, DOI: 10.1515/ngoe-2015-0024.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2015, "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9657, ISBN: ARRAY(0x636afe90), September.
• Wayne S DeSarbo & Sunghoon Kim, 2015, "A Review Of The Major Multidimensional Scaling Models For The Analysis Of Preference/Dominance Data In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Parikshat S Manhas & Ajay K Manrai & Lalita A Manrai & Ramjit, 2015, "Role Of Structural Equation Modelling In Theory Testing And Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Joaquín Aldás-Manzano, 2015, "Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Graeme D Hutcheson, 2015, "Statistical Model Selection," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015, "Artificial Neural Networks And Structural Equation Modelling: An Empirical Comparison To Evaluate Business Customer Loyalty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015, "The Application Of Nn To Management Problems," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Stephen Hurley & Luiz Moutinho, 2015, "Meta-Heuristics In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yu-Lan Lee & Ming-leih Wu & Chunti Su, 2015, "Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Berlin Wu & Mei Fen Liu, 2015, "Too Much Ado About Nothing? Fuzzy Measurement Of Job Stress For School Leaders," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne, 2015, "Interactive Virtual Platform For Shopping Furniture Based On Unity 3d," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Malcolm J Beynon & Aoife McDermott & Mary A Keating, 2015, "Qualitative Comparison Analysis: An Example Analysis Of Clinical Directorates And Resource Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Mladen Sokele, 2015, "Growth Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yun Li & Luiz Moutinho & Kwaku K Opong & Yang Pang, 2015, "Bayesian Prediction With Linear Dynamic Model: Principle And Application," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Malcolm J Beynon & Harry Barton, 2015, "Promethee: Technical Details And Developments, And Its Role In Performance Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Armando B Mendes & Luís Cavique & Jorge MA Santos, 2015, "Data Mining Process Models: A Roadmap For Knowledge Discovery," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Thomas Hanne & Suash Deb & Simon Fong, 2015, "Metaheuristics In Logistics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Pedro Godinho & Luiz Moutinho & Manuela Silva, 2015, "A Model For Optimising Earned Attention In Social Media Based On A Memetic Algorithm," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yan Zhuang & Hang Yang, 2015, "Stream-Based Classification For Social Network Recommendation Systems," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Luís Cavique & Armando B Mendes & Jorge MA Santos, 2015, "Clique Communities In Social Networks," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Iola Pinto & Margarida GMS Cardoso, 2015, "Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Jorge Santos & Armando B Mendes & Luís Cavique & Magdalena Kapelko, 2015, "Mathematical Programming Applied To Benchmarking In Economics And Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Florin-Lucian ISAC & Anca-Maria IONESCU & Andrei DOBRE, 2015, "Behavioral consequences of customers’ satisfaction with banking products and services," Timisoara Journal of Economics and Business, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 8, issue 2, pages 232-254, December.
• Roblek, Vasja & Meško Maja, 2015, "Designing Mobile Application for the Over the Counter Drug Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015".
• Hussain, Riaz & Ali, Mazhar, 2015, "Effect of Store Atmosphere on Consumer Purchase Intention," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 7, issue 2, pages 35-43.
• Strassl, Johann & Schicker, Günter & Grasser, Christian, 2015, "Giving ideas a chance: Systematic development of services in manufacturing industry," Weidener Diskussionspapiere, University of Applied Sciences Amberg-Weiden (OTH), number 47.
• Strausz, Roland, 2015, "Crowdfunding, demand uncertainty, and moral hazard: A mechanism design approach," SFB 649 Discussion Papers, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk, number 2015-036.

2014

• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2014, "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany," MPRA Paper, University Library of Munich, Germany, number 64630.
• Moisescu, Ovidiu-Ioan, 2014, "Assessing Customer Loyalty: A Literature Review," MPRA Paper, University Library of Munich, Germany, number 65287, Dec.