Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2015

• Zsolt Katona, 2015, "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 359-394, December, DOI: 10.1007/s11129-015-9164-z.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015, "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 283-318, December, DOI: 10.1007/s11129-015-9160-3.
• Zsolt Katona, 2015, "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 359-394, December, DOI: 10.1007/s11129-015-9164-z.
• Andreea Ana-Maria Alexe, 2015, "The Relationship between Constituent Power And National Sovereignty. Some Theoretical Considerations," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 1, pages 28-32, March.
• Mirela Catalina Turkes, 2015, "Structure Evaluation of Credit to Households from Romania During 2013-2014 Using Anova: Two-Factor with Replication," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 2, pages 176-181, June.
• Irina Nicolau & Adina Musetescu & Cristian Stefan Craciun, 2015, "Institutions and Organisms Involved in the Study of Marketing at International Level," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 2, pages 96-99, June.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015, "Advertising of Mamaia," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 119-122, September.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015, "New Pilgrimage Destination in Romania-the Tomb of Father Arsenie Boca at Prislop Monastery," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 151-153, September.
• Mirela Catalina Turkes, 2015, "Card Payments in Romania – a Slow Transition From Cash to Card," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 228-238, September.
• Ion Gr. Ionescu, 2015, "Efficient Corporate Strategies for Short and Medium Stages," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 4, pages 15-17, December.
• Eleonora Mihaela Constantinescu, 2015, "The internet of things. Between efficiency and privacy," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 4, pages 69-71, December.
• Mohammad Abasi Niko & Mohammad Hussein Askarinia & Ali Akbar Khalaf & Ehsan Namdar Joyami, 2015, "Investigating the Effect of the Relationship Marketing Tactics on Customer’s Loyalty," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 1, pages 5-21, March.
• Mirela Catalina Turkes, 2015, "The Influence of Strategic Alternatives on the Increasing Level Value of the Term Deposits," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 1, pages 82-90, March.
• Sayyed Hassan Mirhosseini Ardakani & Mohammad Shaker Ardakani & Mohammad Fotouhi Ardakani, 2015, "A Study about Customer Satisfaction of e-Service Quality of Point of Sale (POS)," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 2, pages 120-131, June.
• Mirela Catalina Turkes, 2015, "The Ratio Evolution Analysis of the Non-Performing Loans Obtained by the Credit Institutions in Romania during the Period 2007-2015," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 2, pages 151-159, June.
• Shahnaz Mohammadi & Elham Moshfegh & Ehsan Namdar Joyami, 2015, "Studying the Relationship between Personality Traits of HSE Managers and Burnout. Case Study: Industry Leaders in Karaj Road," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 2, pages 56-68, June.
• Srabani Roy Choudhury, 2015, "The Growing Indian Middle Class: Attracting Indian Tourists to Japan," Discussion Paper Series, Research Institute for Economics & Business Administration, Kobe University, number DP2015-13, Mar.
• Andreja Jaklič & Paraskevi Karageorgu, 2015, "Internationalisation at Home: Exploiting the Potential of the Non-nationals' and Expatriates' Community," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 3, issue 4, pages 49-72.
• Ingrida Šmaižienė, 2015, "Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., volume 3, issue 4, pages 89-103.
• Neulinger, Ágnes & Radó, Márta, 2015, "Családi életciklusok szerint eltérő fogyasztási minták elemzése
  [Analysis of differing consumption patterns according to household life cycles]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 4, pages 415-437.
• Jose G. VARGAS-HERNANDEZ & Rebeca Almanza JIMENEZ, 2015, "Personal Marketing Plan and Its Influence on Employability," Turkish Economic Review, KSP Journals, volume 2, issue 2, pages 104-110, June.
• Purva Hegde DESAI & M. Fatima DeSOUZA, 2015, "Severity and Controllability of Service Failures as Perceived by Passengers in Airline Industry," Turkish Economic Review, KSP Journals, volume 2, issue 3, pages 186-195, September.
• Gökhan AYDIN, 2015, "Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation," Turkish Economic Review, KSP Journals, volume 2, issue 3, pages 196-202, September.
• Salih YILDIZ & Emel YILDIZ, 2015, "Service Quality Evaluation of Restaurants Using The Ahp And Topsis Method," Journal of Social and Administrative Sciences, KSP Journals, volume 2, issue 2, pages 53-61, June.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, KSP Journals, volume 2, issue 3, pages 108-131, September.
• Tom van Bommel & Cormac O’Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek, 2015, "When the reaper becomes a salesman: The influence of terror management on product preferences," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 3, issue 5, pages 33-42, October.
• Betül Çal, 2015, "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, LAR Center Press, volume 5, issue 1, pages 15-32, January.
• Amal R. Karunaratna & Lester W. Johnson, 2015, "Management of Exporter-Overseas Channel Intermediary Relationships," International Journal of Business and Social Research, LAR Center Press, volume 5, issue 1, pages 33-46, January.
• Birte Balck & Daniel Cracau, 2015, "Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 150002, Feb.
• Hosseini Kashkouyieh, Seyyed Mahmoud & Asadi, Gholam Hossein & Hamidizadeh, Mohammad Reza & Moqaddasi, Mohammad, 2015, "Developing a Macro-segmentation Model at Industry Level: Iranian Banking Industry," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, volume 10, issue 4, pages 95-123, October.
• Jakub Berčík & Elena Horská, 2015, "Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 1, pages 15-23, DOI: 10.11118/ejobsat.v1i1.34.
• Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek, 2015, "The Influence of Package Attributes on Consumer Perception among Generation Y," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 1, pages 54-64, DOI: 10.11118/ejobsat.v1i1.32.
• Jana Rybanská, 2015, "Selected Personality Characteristics as Predictors of Emotional Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 2, pages 128-136, DOI: 10.11118/ejobsat.v1i2.26.
• Jakub Berčík & Elena Horská & Johana Paluchová & Katarína Neomániová, 2015, "Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 2, pages 93-103, DOI: 10.11118/ejobsat.v1i2.28.
• Tina Vukasovic, 2015, "Managing Consumer-Based Brand Equity in Higher Education," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 13, issue 1 (Spring, pages 75-90.
• István Piskóti & Katalin Nagy & László Dankó & Zoltán Szakál & László Molnár, 2015, "Identitás és márka-modellek alkalmazása hátrányos helyzetű kistérségekben," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, volume 12, issue 2, pages 33-48.
• Betül Çal, 2015, "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 5, issue 1, pages 15-32, January.
• Amal R. Karunaratna & Lester W. Johnson, 2015, "Management of Exporter-Overseas Channel Intermediary Relationships," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 5, issue 1, pages 33-46, January.
• Péter Kalmár & Zoltán Zéman & János Lukács, 2015, "Bank controlling with a marketing attitude – applied statistics in the service of controlling," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), volume 14, issue 4, pages 110-125.
• Jean-Pierre Dubé & Xueming Luo & Zheng Fang, 2015, "Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 21475, Aug.
• Pires, Guilherme & Stanton, John, 2015, "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge, The University of Newcastle, Australia, number 3.
• Sagit Bar-Gill & Shachar Reichman, 2015, "When Online Engagement Gets in the Way of Offline Sales - A Natural Experiment," Working Papers, NET Institute, number 15-13, Sep.
• Iacobucci, Dawn & Popovich, Deidre L. & Bakamitsos, Georgios A. & Posavac, Steven S. & Kardes, Frank R., 2015, "Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis," Foundations and Trends(R) in Marketing, now publishers, volume 9, issue 2, pages 83-174, December, DOI: 10.1561/1700000038.
• Munson, Charles L. & Jackson, Jonathan, 2015, "Quantity Discounts: An Overview and Practical Guide for Buyers and Sellers," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, volume 8, issue 1-2, pages 1-130, June, DOI: 10.1561/0200000041.
• Krasimir Marinov, 2015, "Product Policy of Bulgarian Companies in Times of Economic Crisis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-18, March.
• Emil Hristov, 2015, "Key Trends of Study in the Sphere of Nonprofit Marketing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 118-129, Janyary.
• Stoica Ivona, 2015, "Regional Patterns of Consumption Credit in Foreign Currency: A Quantitative Analysis of Consumer Behaviour in Romania [Pattern-uri regionale ale creditului de consum în valută: o analiză cantitativă a comportamentului consumatorilor în România]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Dobrescu Andra-Ileana, Radu Anamaria-Cătălina, 2015, "Analysing the Perception of Young People Regarding the Opportunities in Developing a Business through European Funds Projects [Analizarea percepţiei tinerilor privind posibilitatea dezvoltării unei afaceri prin intermediul proiectelor finanţate din f," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Vâlceanu Gabriela-Laura, 2015, "The Veterinary Labour Market, a Place Where the Demand Meets the Supply of Veterinary Medical Services [Piaţa muncii în domeniul veterinar, un loc unde cererea întâlneşte oferta de servicii medicale veterinare]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Martin Klepek & Kateřina Matušínská, 2015, "Factors influencing marketing communication perception by singles in Czech Republic," Working Papers, Silesian University, School of Business Administration, number 0025, Dec.
• Acatrinei Carmen, 2015, "Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1201-1206, July.
• Cotiu Madalina-Alexandra, 2015, "A Critical Analysis Of Patient Satisfaction With Diabetes Care," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1215-1223, July.
• Pop Nicolae Al. & Todor Mihai-Dan & Partenie Cristina-Veronica, 2015, "The Marketing Mentality Within The Organization - A Comparative Study Between Companies And Non-Profit Organizations In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1260-1268, July.
• Popa Adela Laura, 2015, "A Classic Framework Of Online Marketing Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1269-1277, July.
• Popa Adela Laura, 2015, "Understanding Students Needs For A More Effective Online Marketing In The Higher Education System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1278-1284, July.
• Tuleu Daniela, 2015, "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1285-1294, July.
• Muresan (Potincu) Laura & Potincu Cristian Romeo, 2015, "Juridical And Economic Analysis Of The Corporate Social Responsibility In The Banking Management From Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 269-276, July.
• Potincu Cristian Romeo & Muresan (Potincu) Laura, 2015, "On The Utility Of Enforcing Directive 2013/34/Eu In The Field Of The Social Responsbility Of The Public Organisations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 313-319, July.
• Marietta Kiss & Kontor Eniko & Kun Andras Istvan, 2015, "The Effect Of 'Organic' Labels On Consumer Perception Of Chocolates," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 448-457, July.
• Sparchez Nicoleta, 2015, "The Development And Diversification Of Services In The Cultural-Religious Domain By Types Of Education," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 514-521, July.
• Mudura Mariana Lioara, 2015, "Marketing And Social Economy In The European Union," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 591-598, December.
• Tarcza Teodora Mihaela, 2015, "Quantitative Benchmarks On Traditional Food Products Market In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 605-614, December.
• Vuță Daniela Roxana & Petrică Irina Elena, 2015, "Current Marketing Strategies Used By Romanian Management Consulting Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 615-619, December.
• Mihai-Cosmin Fanaru, 2015, "Specific Aspects Of The Promotional Activity On The Diy Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 674-680, December.
• Ana Maria Ghete, 2015, "The Importance Of Youth Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 688-694, December.
• Lioara Mariana Mudura, 2015, "The Evolution Of The Social Economy Concept In Europe," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 728-734, December.
• Gabriele Hildmann & Ulrich Vossebein, 2015, "The Approach Of Systems Thinking In Strategic Marketing Controlling," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 11, pages 1159-1172.
• Atsuko Suzuki, 2015, "Pricing Process of Kimono Fabric : the Case of Naraya (the Sugimoto Family)," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 15-29, Nov.
• Popovici Veronica & Muhcina Silvia, 2015, "An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 341-346, May.
• Rus Mihaela, 2015, "Explanatory Models of Consumer Behaviour from a Psychological Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 354-357, May.
• Dinu Gabriel & Dinu Loredana, 2015, "Consumer Mind - a Real Black Box," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 497-501, May.
• Juganaru Mariana & Juganaru Ion-Danut, 2015, "Sustainable Development and its Influence on the Change of Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 514-518, May.
• Lãzãrescu Caius, 2015, "Postal Services Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 519-525, May.
• Luca Florin-Alexandru & Filipeanu Dumitru & Cãnãnãu Mihaela, 2015, "The Management of Institutional Communication in the Public vs. the Private Sector," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 526-531, May.
• Naghi Remus Ionuþ & Preda Gheorghe & Para Iulia, 2015, "Organizational Consequences of Internal Marketing Naghi Remus," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 560-565, May.
• Nenciu Daniela Simona & Constandache Mihaela & Stanciu Anca-Cristina, 2015, "Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 581-585, May.
• Popa Adela Laura, 2015, "Dilemmas on Student's Place in Defining the Higher Education Institutions’ Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 600-604, May.
• Ma?ca Ema, 2015, "Accounting Conservatism - An Argument for Sustainable Businesses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 815-820, May.
• Silvia Muhcina & Veronica Popovici, 2015, "Few Aspects Concerning the Marketing Particularities in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 300-305, May.
• Nicoleta Andreea Neacºu & Oana Bãrbulescu, 2015, "Quality Strategies Used by Market Leader in the Competitive Coffee Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 316-321, May.
• Ioana Teodorescu & Viorel Vasile, 2015, "Landing Pages Features to Attract Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 360-363, May.
• Rafael Fabricio Matos Cámara & Sonia San Martín Gutiérrez, 2015, "Un modelo multidisciplinar para el estudio de la relación del consumidor español con un destino. Aplicación al caso de Mundo Maya México," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1503, Apr, revised Apr 2015.
• Ana R. Pertejo & Jenniina Halkoaho & Ana M. González-Fernández & Pirjo Laaksonen & Carmen R. Santos, 2015, "Análisis transcultural de los estilos de compra del consumidor: el caso de España y Finlandia," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1504, Oct, revised Oct 2015.
• Josep-Francesc Valls & Joan Sureda & Antoni Parera & Marçal Tarragó, 2015, "Clústeres competitivos del comercio minorista unilocalizado," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1505, Oct, revised Oct 2015.
• Mark Armstrong, 2015, "Nonlinear Pricing," Economics Series Working Papers, University of Oxford, Department of Economics, number 756, Sep.
• Milichovsky, Frantisek, 2015, "Measuring Indicators for Marketing Effectiveness in Czech Companies || Indicadores para medir la eficacia del marketing en las empresas checas," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 20, issue 1, pages 3-24, December.
• Ronalds Skulme & Valerijs Praude, 2015, "Social media evaluation metrics," Working Papers, Institute of Economic Research, number 103/2015, Apr, revised Apr 2015.
• Danuta Szwajca, 2015, "Corporate reputation and customer loyalty as the measures of competitive enterprise position – empirical analyses on the example of banking sector," Working Papers, Institute of Economic Research, number 113/2015, Apr, revised Apr 2015.
• Greg Sand & Leonidas Tsitouras & George Dimitrakopoulos & Vassilis Chatzigiannakis, 2015, "GlobaliFusion, The First Worldwide, Holistic, Information & Communication Technologies (ICT) and Big Data Aggregation Approach to Social Media Marketing," Working Papers, Institute of Economic Research, number 2/2015, Jan, revised Jan 2015.
• Agnieszka Bojanowska, 2015, "Model of building relationships with customers via the use of mobile devices," Working Papers, Institute of Economic Research, number 32/2015, Apr, revised Apr 2015.
• Andrey Kataev, 2015, "Маркетингові Дослідження [Електронний Ресурс] : Практикум Для Студ. Спец. «Маркетинг» : В 2 Ч. / А. В. Катаєв ; Харк. Торг.-Екон. Ін-Т Київ. Нац. Торг.-Екон. Ун-Ту. – Електрон. Дані (1,46 Мб ; 3,34 Авт. Арк.). – Х. : Видавничий Центр «Діалог», 2015. ," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 1, ISBN: ARRAY(0x968e60f0), February.
• Рнна Оñ молович, 2015, "Оцінка Ñ Ñ‚Ð°Ð½Ñƒ та Ð²Ð¸Ñ Ð²Ð»ÐµÐ½Ð½Ñ Ð°ÐºÑ‚ÑƒÐ°Ð»ÑŒÐ½Ð¸Ñ… трендів культури Ñ Ð¿Ð¾Ð¶Ð¸Ð²Ð°Ð½Ð½Ñ Ñ‚Ð¾Ð²Ð°Ñ€Ñ–Ð² Ñ– Ð¿Ð¾Ñ Ð»ÑƒÐ³ кінцевими Ñ Ð¿Ð¾Ð¶Ð¸Ð²Ð°Ñ‡Ð°Ð¼Ð¸ в Україні Second Title: Identification and evalua," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.1-2.8, August.
• Anna Osmolovich, 2015, "Оцінка Стану Та Виявлення Актуальних Трендів Культури Споживання Товарів І Послуг Кінцевими Споживачами В Україні
  [Identification and evaluation of culture current trend consumption of goods and services to final consumers in Ukraine]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.1-2.8, August.
• Darina Ovcharenko, 2015, "Стан Та Перспективу Розвитку Будівельного Ринку України
  [The state and prospects of development of Ukraine building market]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.9-2.2.20, August.
• Elena Hrebenyukova, 2015, "Сучасна Структура Комплексу Маркетингових Комунікацій
  [Modern structure of marketing communications complex]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.28-2.33, August.
• Yulia Bezkrovnaya, 2015, "Современная Структура Методов И Методик Маркетинговых Исследований, Применяемых Мировыми И Украинскими Исследовательскими Компаниями
  [Modern structure of methods and techniques of marketing research, applied by the world and Ukrainian research com," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.34-2.40, August.
• Elizaveta Klyuyeva, 2015, "Интернет-Брендинг Как Инструмент Маркетинговых Коммуникаций
  [E-branding as a kind of marketing communications]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 2.35-2.40, September.
• Katerina Korzhenko, 2015, "Формування Лояльності Споживачів На Основі Оцінки Конкурентоспроможності Продукції
  [The consumer loyalty formation based on estimation of competitiveness of production]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 2.57-2.66, September.
• Yuliya Pereyaslova & Elena Hrebenyukova & Elizabeth Rasskazova, 2015, "Готельні Послуги Для Гіпотоніків В Україні: Науково-Практичні Результати Економіко-Організаційного Та Маркетингового Обґрунтування
  [Hotel services for hypotonics in Ukraine: scientific-practical results of economic-organizational and marketing sub," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 3.1-3.21, September.
• Рндреð¹ Кð°Ñ‚аеð², 2015, "Ð Ð´Ð°Ð¿Ñ‚Ð°Ñ†Ð¸Ñ Ð¼ÐµÑ‚Ð¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ выборочного Ð½Ð°Ð±Ð»ÑŽÐ´ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ñ†ÐµÐ»ÐµÐ¹ маркетинго-вых Ð¸Ñ Ñ Ð»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Second Title: Adaptation of the methodology of sample surveys for marketing researches," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.21-2.27, August.
• Evgen Danilenko, 2015, "Теоретичні Аспекти Маркетингового Управління Поведінкою Споживачів
  [Theoretical aspects of marketing management of consumer behavior]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.1-2.12, November.
• Dmitriy Krasilya, 2015, "Модель Маркетингового Дослідження Конкурентного Середовища
  [Marketing research model of competitive environment]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.13-2.23, November.
• Tetyana Panasenko, 2015, "Цінова Стратегія І Стратегія Ціноутворення Організації: Термінологічна Та Змістовна Ідентифікація
  [Price strategy and pricing strategy: terms and content identification]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.24-2.35, November.
• BOUSSIF, Torkia & ISSAOUI, Fakhri & DALY CHAKER, Najeh, 2015, "The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights," MPRA Paper, University Library of Munich, Germany, number 61043, Jan.
• Ahmed, Jubayer, 2015, "You Are What You Consume," MPRA Paper, University Library of Munich, Germany, number 64806, May.
• Sobolevsky, Alexandr, 2015, "Реклама В Мобильных Приложениях
  [Advertising on mobile applications]," MPRA Paper, University Library of Munich, Germany, number 64942, Jun, revised 2015.
• Alam Kazmi, Syed Hasnain, 2015, "Brand the Pricing: Critical Critique," MPRA Paper, University Library of Munich, Germany, number 64984, Jun.
• Alam Kazmi, Syed Hasnain, 2015, "Developments in Promotion Strategies Review on Psychological Streams of Consumers," MPRA Paper, University Library of Munich, Germany, number 65424, May, revised 05 May 2015.
• Ramme, Iris & Heimann, Ruth, 2015, "Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry," MPRA Paper, University Library of Munich, Germany, number 65632, Jul.
• Armstrong, Mark, 2015, "Nonlinear Pricing," MPRA Paper, University Library of Munich, Germany, number 65779, Jul.
• Azeez, Waheed, 2015, "Improving Customer Experience in Mental Health Service: A case Study of Ivy Willis House," MPRA Paper, University Library of Munich, Germany, number 65912, Jan.
• Malhotra, Deepika, 2015, "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper, University Library of Munich, Germany, number 66405, Aug.
• James, Waters, 2015, "Do vegetarian marketing campaigns promote a vegan diet?," MPRA Paper, University Library of Munich, Germany, number 66737, Sep.
• Mulaj, Isa, 2015, "What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?," MPRA Paper, University Library of Munich, Germany, number 67176, Oct.
• Jalees, Tariq & Tariq, Huma & Zaman, Syed Imran & Alam Kazmi, Syed Hasnain, 2015, "Social Media in Virtual Marketing," MPRA Paper, University Library of Munich, Germany, number 69868, Mar, revised 10 Apr 2015.
• Hussain, Riaz & Ali, Mazhar, 2015, "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper, University Library of Munich, Germany, number 72707, Jan.
• Busthomi, Achmad Otong, 2015, "Transaksi drop shipping perspektif ekonomi syari’ah
  [Dropshipping transaction in shariah economic perspective]," MPRA Paper, University Library of Munich, Germany, number 76302, Mar, revised 21 May 2015.
• Anwar, Rosiwarna & Salehudin, Imam & Mukhlish, Basuki Muhammad & Ririh, Kirana Rukmayuninda, 2015, "Intention to Adopt and Willingness to Pay: Mass Rapid Transit (MRT) System in Greater Jakarta, Indonesia," MPRA Paper, University Library of Munich, Germany, number 94204, revised 2016.
• Václav Stříteský & Marek Stříteský, 2015, "Attitudes of Czechs towards Working Life
  [Postoje Čechů k práci a pracovnímu životu]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2015, issue 2, pages 40-53, DOI: 10.18267/j.aop.469.
• S. M. Kamrul Islam Shaon & Hasebur Rahman, 2015, "A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 1, pages 23-36, DOI: 10.18267/j.cebr.108.
• Adriana Stránská & Václav Stříteský, 2015, "Ten Rules for Dealing with Negative Contributions in Social Media," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 1, pages 50-60, DOI: 10.18267/j.cebr.110.
• Živa Kolbl & Maja Konečnik Ruzzier & Tomaž Kolar, 2015, "Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 2, pages 5-11, DOI: 10.18267/j.cebr.121.
• Ovidiu-Ioan Moisescu, 2015, "The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 2, pages 21-30, DOI: 10.18267/j.cebr.123.
• Markéta Lhotáková & Květa Olšanová, 2015, "Top Level Results of a Study of Czech Households' Awareness of the Food Advertising Industry's Self-Regulation Related to Children," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 2, pages 48-59, DOI: 10.18267/j.cebr.126.
• Radek Tahal, 2015, "Comparison of Customer Attitudes towards Loyalty Programs in Prague and in London," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 3, pages 5-12, DOI: 10.18267/j.cebr.128.
• Jana Filová, 2015, "Measuring Consumer Innovativeness: Identifying Innovators among Consumers of Modern Technologies," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 4, pages 18-29, DOI: 10.18267/j.cebr.135.
• Eva Litavcová & Robert Bucki & Róbert Štefko & Petr Suchánek & Sylvia Jenčová, 2015, "Consumer's Behaviour in East Slovakia after Euro Introduction during the Crisis," Prague Economic Papers, Prague University of Economics and Business, volume 2015, issue 3, pages 332-353, DOI: 10.18267/j.pep.522.
• Logica BANICA & Victoria-Mihaela BRINZEA & Magdalena RADULESCU, 2015, "Analyzing Social Networks From The Perspective Of Marketing Decisions," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 14, issue 3, pages 37-50.
• Bullinger, Bernadette & Treisch, Corinna, 2015, "Herding cats – Future professionals’ expectations of attractive employers," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, volume 29, issue 2, pages 149-180.
• Kaiser, Stephan & Kozica, Arjan & Swart, Juani & Werr, Andreas, 2015, "Human Resource Management in Professional Service Firms: Learning from a framework for research and practice," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, volume 29, issue 2, pages 75-101.
• PURCAREA, Theodor, 2015, "Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 1, pages 18-35, March.
• TANASE, George Cosmin, 2015, "Advertising Campaign: Building Creative Ideas," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 1, pages 36-40, March.
• COC, Ruxandra, 2015, "Welcome to Carpathian Delta! Doripesco s participation at TuttoFood, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 2, pages 20-35, June.
• PURCAREA, Theodor, 2015, "Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 2, pages 36-45, June.
• TANASE, George Cosmin, 2015, "Public Relations an Essential Communication Tool in Marketing and Media Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 2, pages 46-49, June.
• GREU, Victor, 2015, "The Information Society Towards the Knowledge Based Society Driven by the Information and Communications Technologies - From the Internet of Things to the Internet of Trees (Part 3)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 3, pages 10-18, September.
• PURCAREA, Theodor, 2015, "Retailers: Facing the disruption of the traditional ways of doing business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 3, pages 20-23, September.
• ROWELL, James, 2015, "Omni-Channel Retailing: the changing battleground," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 10-17, December.
• TANASE, George Cosmin, 2015, "Marketing the Business Online with Youtube: The Future is Now," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 26-29, December.
• PURCAREA, Theodor, 2015, "Challenges of the modern retail trade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 30-37, December.
• Nicolas Vincent & Oleksiy Kryvtsov, 2015, "On the Importance of Sales for Aggregate Price Flexibility," 2015 Meeting Papers, Society for Economic Dynamics, number 46.
• Teodor Dima, 2015, "Social Media Usage In European Clubs Football Industry. Is Digital Reach Better Correlated With Sports Or Financial Performane?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 55, pages 117-128, March.
• Claudiu-Catalin Munteanu, 2015, "Competitive differentiation through brand extensions in the era of hyper competition," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 55, pages 57-70, March.
• Victor Danciu, 2015, "Successful Green Branding, a New Shift in Brand Strategy: Why and how it works," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 56, pages 47-64, June,.
• Raluca Hurduzeu & Florentin Gabriel Niculescu, 2015, "The Project of ‘Psychological Capitalization’ of the Romanian Wheat," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 57, pages 155-166, September.
• Andreea Orîndaru, 2015, "Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 18, issue 57, pages 167-182, September.
• Reaz Hafiz, 2015, "Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi," Asian Business Review, Asian Business Consortium, volume 5, issue 3, pages 97-102.
• Mohamed Salih Yousif Ali, 2015, "Study on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector," Asian Business Review, Asian Business Consortium, volume 5, issue 3, pages 119-126.
• Farhana Firoz & Muntasir Alam, 2015, "Sustainability of Self-Efficacy among Nascent Disable Entrepreneurs: A Case Study on Disable’s Home," Asian Business Review, Asian Business Consortium, volume 5, issue 2, pages 43-49.
• Taharat Nawaz, 2015, "Motivation behind Bicycling Habit in Sylhet City of Bangladesh," Asian Business Review, Asian Business Consortium, volume 5, issue 1, pages 38-42.
• İnci Dursun & Kutalmış Emre Ceylan & Ebru Tümer Kabadayı, 2015, "Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 113-128.
• Marcelo Royo-Vela & Eileen Voss, 2015, "Downward Price-Based Brand Line Extensions Effects on Luxury Brands," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 145-161.
• Erkan Yıldız, 2015, "The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 163-181.
• Jayasinghe M.K.D. & Gnanapala W.K.A.C. & Sandaruwani J.A.R.C., 2015, "Factors Affecting Tourists' Perception And Satisfaction In Nuwara Eliya, Sri Lanka," Ilorin Journal of Economic Policy, Department of Economics, University of Ilorin, volume 2, issue 2, pages 1-15.
• Manuela Guerreiro & Dora Agapito & Matěj Pech, 2015, "Exploring the Personality Traits of Portugal as a Tourist Destination: Perspective of the Czech Market," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 2, pages 114-124.
• Andrea Saraiva & Patrícia Pinto & Dora Agapito, 2015, "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 175-192.
• Helena Alves, 2015, "UBICOOL - From Theory to Practice," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 193-203.
• Cláudia Sequeira & Patrícia Oliveira & Ricardo Rodrigues & Vanessa Sousa & Dora Agapito, 2015, "A Social Marketing Approach for Developing a Neighborhood Network," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 204-215.
• Andrea Saraiva & Patrícia Pinto, 2015, "Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 3, issue 3, pages 227-238.
• GÂRDAN Daniel Adrian & GÂRDAN (GEANGU) Iuliana Petronela, 2015, "Healthcare Services Consumer Behavior In The Light Of Social Norms Influence," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 6, issue 1, pages 19-24.
• Marko Laketa & Dusica Sanader & Luka Laketa & Zvonimir Misic, 2015, "Customer Relationship Management: Concept And Importance For Banking Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 6, issue 2, pages 241-254.
• Violeta Milenkovska & Zoran Strezovski & Angela Milenkovska, 2015, "Promotion: Branding Tool For Macedonia As A Tourist Destination," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 6, issue 2, pages 355-363.
• Frauke-Julia Dombach, 2015, "Service Excellence als Marketingfaktor innerhalb des europäischen öffentlichen Auftragswesens – Ergebnisse eines Literatur-Reviews," Journal of Interdisciplinary Economic Research, Allensbach Hochschule, issue 2, pages 107-118.
• Ovidiu-Aurel GHIU?Ã, 2015, "Brand Components in Electoral Debates: Presidential Elections Romania 2009," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 1, pages 27-48, June.
• Anamaria – Cãtãlina RADU & Andra - Ileana DOBRESCU & Maria - Cristina MITRICÃ (PÃDURE), 2015, "Distribution of Projects Financed Through the Regional Operational Programme in the Development Regions: South – Muntenia, Bucharest – Ilfov, South – Eastand North - East," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 2, pages 282-289, May.
• Vlad ROSCA, 2015, "Linking Human Resources with Internal Marketing in Football Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 3, pages 372-384, July.
• Cristina Raluca MANDACHE & Anamaria BOBOIA, 2015, "Research on the Pharmaceutical Market in Europe and Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 4, pages 528-539, October.
• Felicetta IOVINO, 2015, "Relationship Marketing By Energy Companies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 16, issue 5, pages 558-573, December.
• Anna A. Dokukina, 2015, "Strategic-based Integration of Modern E-techniques in the Company's Operations: Experience and Prospects," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 10, issue 2, pages 20-36, December.
• Michaela Janska, 2015, "The Influence of Communication Mixture on Seniors' Purchase Behavior," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 10, issue 2, pages 49-57, December.
• Gheorghe Savoiu & Victor Iorga Siman & Constantin Manea, 2015, "A Brief Analysis Of Seasonality in the Romanian Car Market," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 63, issue 7, pages 33-41, July.
• Greffion, Jérôme & Breda, Thomas, 2015, "Façonner la prescription, influencer les médecins," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, volume 17.
• Izaskun Agirre & Pedro Reinares & Fred Freundlich, 2015, "Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group," Review of Radical Political Economics, Union for Radical Political Economics, volume 47, issue 3, pages 345-367, September, DOI: 10.1177/0486613414542770.
• Habiballah Pilehvari & Salehi Asfiji, 2015, "Analysis of administrative risk on customer confidence in e-commerce system," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 4, issue 2, pages 11-26, August.
• Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015, "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 4, issue 2, pages 51-56, August.
• Elif Akagun Ergin & Nilay Sahin, 2015, "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003145, May.
• Zeynep Birce Ergor & Elif Akagun Ergin, 2015, "The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003165, May.
• Emily Hon Tshin Yapp & Stephen Sondoh J.R & Ruth Siganul, 2015, "Co-Production Dimensions in Medical Services," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003262, May.
• Jhalukpreya Surujlal & Ephrem Redda, 2015, "Customer perceptions of technology-based banking services:Influence of demographic variables," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003572, May.
• Ahu Ergen & Filiz Bozkurt, 2015, "Profiling the dietary supplement users in Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003856, May.
• Anirban Chakraborty, 2015, "Optimal Service Recovery Strategy," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2503414, Jun.
• Mohammad Taleghani, 2015, "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2504126, Jun.
• Hülya Bak?rta?, 2015, "The Effects of Materialism and Consumer Need for Uniqueness on Frugality," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2504133, Jun.
• Nuri Calik, 2015, "Consumer Attitudes Towards Counterfeits Of Branded Luxury Products And Their Risk Perceptions In This Context- A Field Study From Eski?Eh?R, Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2604139, Jul.
• Celil Koparal & Nuri Calik, 2015, "The Role Of The Consumer Demographics On Their Price Perceptions When Purchasing Shopping Goods- A Study From Eskisehir, Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2604349, Jul.
• Marc-Antoine Vachon, 2015, "How "Green" Are Campers? A Study of Campers' Attitudes and Behaviours," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2604491, Jul.
• Edwin Theron, 2015, "Rebuilding Trust In The Aftermath Of A Financial Crisis," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2703447, Sep.