Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2002

• Renart, Lluis G., 2002, "Cycle of a single company's involvement in an export consortium, The," IESE Research Papers, IESE Business School, number D/477, Oct.
• Ed Hopkins, 2002, "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series, Edinburgh School of Economics, University of Edinburgh, number 80, Feb.
• Cenk Arsun YUKSEL, 2002, "Dondurulmus Hazir Yemek Satin Alan Tuketicilerin Ozelliklerini Belirlemeye Yonelik Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 2, issue 1, pages 91-103.
• Ece Nuket ONDOGAN, 2002, "Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 93-104.
• Periáñez Cañadillas, Iñaki & Pando García, Julián, 2002, "La investigación comercial como instrumento básico para el conocimiento de las actitudes del electorado: un estudio empírico en la Universidad del País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Mediano Serrano, Lucía, 2002, "Un caso de marketing turístico: el agroturismo en el País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Del Río Lanza, Ana Belén & Vázquez Casielles, Rodolfo & Iglesias Argüelles, Víctor, 2002, "El valor de marca: perspectivas de análisis y criterios de estimación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Villaba Merlo, Francisco Javier & Periáñez Cañadillas, Iñaki, 2002, "La promoción de ventas en los mercados de consumo: Propuesta de un nuevo enfoque de gestión promocional," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aguirre García, María Soledad & Aparicio de Castro, María Gloria, 2002, "La gestión de calidad y el marketing interno como factores de competitividad en empresas de servicios: El caso de empresas vascas de servicios con gestión avanzada," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Hartmann, Patrick & Apaolaza Ibáñez, Vanesa & Forcada Sainz, Francisco Javier, 2002, "El efecto del posicionamiento en la lealtad del cliente: Un análisis empírico para el caso de Iberdrola," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Mediano Serrano, Lucía, 2002, "Incidencia del nuevo consumidor turístico en la estrategia de marketing," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Jonker, J.-J. & Piersma, N. & Potharst, R., 2002, "Direct Mailing Decisions for a Dutch Fundraiser," Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute, number ERS-2002-111-LIS, Dec.
• Wierenga, B. & Soethoudt, H., 2002, "Suboptimality of Sales Promotions and Improvement Through Channel Coordination," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-10MKT, Jan.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2002, "The Role of Schema Salience in Ad Processing and Evaluation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-15-MKT, Feb.
• Jonker, J.-J. & Franses, Ph.H.B.F. & Piersma, N., 2002, "Evaluating Direct Marketing Campaigns: recent findings and future research topics," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-26-MKT, Feb.
• Srinivasan, S. & Pauwels, K.H. & Hanssens, D.M. & Dekimpe, M.G., 2002, "Do Promotions Benefit Manufacturers, Retailers or Both?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-21-MKT, Feb.
• Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G., 2002, "How Cannibalistic is the Internet Channel?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-22-MKT, Feb.
• Pennings, J.M.E. & Smidts, A., 2002, "The Shape of Utility Functions and Organizational Behavior," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-18-MKT, Mar.
• Verhoef, P.C., 2002, "The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-27-MKT, Mar.
• Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002, "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-20-MKT, Mar.
• Franses, Ph.H.B.F. & Heij, C., 2002, "Estimated Parameters Do Not Get the "Wrong Sign" Due To Collinearity Across Included Variables," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-31-MKT, Mar.
• Dekker, D.J. & Krackhardt, D. & Franses, Ph.H.B.F., 2002, "Dynamic Effects of Trust and Cognitive Social Structures on Information Transfer Relationships," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-33-MKT, Mar.
• van Rekom, J. & Wierenga, B., 2002, "Means-End Relations," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-36-MKT, Apr.
• Loef, J. & Verlegh, P.W.J., 2002, "Cognitive and Affective Consequences of Two Types of Incongruent Advertising," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-42-MKT, Apr.
• Franses, Ph.H.B.F. & Stremersch, S., 2002, "Modeling Generational Transitions from Aggregate Data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-49-MKT, May.
• den Hartigh, E. & Langerak, F. & Commandeur, H.R., 2002, "The Effects of Self-Reinforcing Mechanisms on Firm Performance," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-46-MKT, May.
• Boswijk, H.P. & Franses, Ph.H.B.F., 2002, "The Econometrics Of The Bass Diffusion Model," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-66-MKT, Jul.
• Leenders, M.A.A.M. & Wierenga, B., 2002, "How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-68-MKT, Aug.
• van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F., 2002, "Sales Models For Many Items Using Attribute Data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-65-MKT, Sep.
• Bolton, R.N. & Lemo, K.N. & Verhoef, P.C., 2002, "The Theoretical Underpinnings of Customer Asset Management," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-80-MKT, Sep.
• Verhoef, P.C. & Langerak, F., 2002, "Further Thoughts on CRM," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-83-MKT, Sep.
• Smit, W. & van Bruggen, G.H. & Wierenga, B., 2002, "Building Stronger Channel Relationships Through Information Sharing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-84-MKT, Sep.
• Langerak, F., 2002, "What is the Predictive Power of Market Orientation?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-88-MKT, Oct.
• Verhoef, P.C. & Antonides, G. & de Hoog, A.N., 2002, "Service Processes as a Sequence of Events," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-105-MKT, Nov.
• Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F., 2002, "The impact of brand and category characteristics on consumer stock-out reactions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-106-MKT, Nov.
• Cornelissen, A.M.G. & van den Berg, J.H. & Koops, W.J. & Kaymak, U., 2002, "Eliciting Expert Knowledge for Fuzzy Evaluation of Agricultural Production Systems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-108-LIS, Nov.
• Jonker, J.-J. & Piersma, N. & Potharst, R., 2002, "Direct Mailing Decisions for a Dutch Fundraiser," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-111-LIS, Dec.
• Smidts, A., 2002, "Kijken in het brein: Over de mogelijkheden van neuromarketing," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number 308, Oct.
• Szabó G., Gábor, 2002, "A szövetkezeti vertikális integráció fejlődése az élelmiszer-gazdaságban
  [Development of vertical integration by cooperatives in the agri-food economy]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 3, pages 235-250.

2001

• Dekker, D.J. & Franses, Ph.H.B.F. & Krackhardt, D., 2001, "An Equilibrium-Correction Model for Dynamic Network Data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-39-MKT, Jun.
• Balk, B.M., 2001, "Aggregation Methods in International Comparisons," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-41-MKT, Jul.
• van Bruggen, G.H. & Kacker, M. & Nieuwlaat, C., 2001, "The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-44-MKT, Aug.
• Fok, D. & Franses, Ph.H.B.F. & Paap, R., 2001, "Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-47-MKT, Aug.
• Leenders, M.A.A.M. & Waarts, E., 2001, "Competitiveness of Family Businesses," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-50-MKT, Sep.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2001, "The Effectiveness of Advertising Matching Purchase Motivation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-65-MKT, Nov.
• Donkers, A.C.D. & Franses, Ph.H.B.F. & Verhoef, P.C., 2001, "Using Selective Sampling for Binary Choice Models to Reduce Survey Costs," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-67-MKT, Jan.
• Donkers, A.C.D. & Jonker, J.-J. & Franses, Ph.H.B.F. & Paap, R., 2001, "Deriving Target Selection Rules from Endogenously Selected Samples," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-68-MKT, Jan.
• Verhoef, P.C. & Donkers, A.C.D., 2001, "Predicting Customer Potential Value: an application in the insurance industry," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-01-MKT, Jan.
• Franses, Ph.H.B.F. & Paap, R. & Sijthoff, Ph.A., 2001, "Modeling Potentially Time-Varying Effects of Promotions on Sales," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-05-MKT, Jan.
• Verwaal, E. & Donkers, A.C.D., 2001, "Firm Size and Export Intensity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-12-MKT, Feb.
• Verwaal, E. & Donkers, A.C.D., 2001, "Customs-Related Transaction Costs, Firm Size and International Trade Intensity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-13-MKT, Feb.
• Vroomen, B.L.K. & Franses, Ph.H.B.F. & van Nierop, J.E.M., 2001, "Modeling Consideration Sets and Brand Choice Using Artificial Neural Networks," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-10-MKT, Mar.
• Potharst, R. & Kaymak, U. & Pijls, W.H.L.M., 2001, "Neural Networks for Target Selection in Direct Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-14-LIS, Mar.
• van Everdingen, Y.M. & Wierenga, B., 2001, "Intra-Firm Adoption Decisions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-21-MKT, Apr.
• Leenders, M.A.A.M. & Wierenga, B., 2001, "The Effectiveness of Different Mechanisms for Integrating Marketing and R&D," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-20-MKT, Apr.
• Fok, D. & Franses, Ph.H.B.F. & Paap, R., 2001, "Econometric Analysis of the Market Share Attraction Model," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-25-MKT, May.
• Wuyts, S.H.K. & Stremersch, S. & Franses, Ph.H.B.F., 2001, "Buying High Tech Products," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-27-MKT, May.
• Lilien, G.L. & Rangaswamy, A. & Starke, K. & van Bruggen, G.H., 2001, "How and Why Decision Models Influence Marketing Resource Allocations," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-33-MKT, Jun.
• Verhoef, P.C. & Franses, Ph.H.B.F. & Donkers, A.C.D., 2001, "Changing Perceptions and Changing Behavior in Customer Relationships," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-31-MKT, Jun.
• Balk, B.M., 2001, "The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with respect to Productivity," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2001-007-MKT, Nov.
• Denis, J.-E. & Czellar, S. & Graber, S., 2001, "Orientation vers le marche, performance et activites de recherche marketing," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 2001.01.
• Czellar, S. & Denis, J.E., 2001, "Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 2001.08.
• Denis, J.M. & Graber, S., 2001, "L'orientation vers le marche dans le secteur du Private Banking," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 2001.12.
• Samuel Mercier, 2001, "L'instrumentalisation des valeurs : une ressource stratégique pour l'entreprise ? La démarche du groupe Fournier," Post-Print, HAL, number hal-00155572.
• Isabelle Prim-Allaz & Jean Perrien & Bernard Pras, 2001, "Les Apports De La Theorie Du Contrat Social A L'Explication Des Ruptures De Relations De Long Terme Entre Organisations : Une Application Aux Relations Banques/Pme," Post-Print, HAL, number halshs-00471160, May.
• Ekström, Karin M. & Karlsson, MariAnne, 2001, "Customer Oriented Product Development? An exploratory study of four Swedish SME’s," FE rapport, University of Gothenburg, Department of Business Administration, number 2001-380, May.
• Szabó, Katalin & Kocsis, Éva, 2001, "Modularitás és változatossági hozadék
  [Modularity and the benefits of diversity]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 9, pages 745-765.
• Sandra J. Milberg, 2001, "Positive Feedback Effects Of Brand Extensions: Expanding Brand Meaning And The Range Of Extendibility," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., volume 4, issue 1, pages 3-35.
• Jessica Coria & Pablo Marshall, 2001, "Valoracion De Atributos De Profesionales Universitarios," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., volume 4, issue 2, pages 193-213.
• Werner De Bondt & Patrick Zurstrassen & Arianna Arzeni, 2001, "Portrait psychologique de l'investisseur individuel en Europe," Revue d'Économie Financière, Programme National Persée, volume 64, issue 4, pages 131-143, DOI: 10.3406/ecofi.2001.4954.
• Werner De Bondt & Patrick Zurstrassen & Arianna Arzeni, 2001, "A psychological portrait of the individual investor in Europe," Revue d'Économie Financière, Programme National Persée, volume 64, issue 4, pages 129-140, DOI: 10.3406/ecofi.2001.4492.
• Lall Ramrattan & Alan Zimmerman & Michael Szenberg, 2001, "Coping with cultural differences in international market research," Journal of Financial Transformation, Capco Institute, volume 3, pages 109-116.
• Harald Hruschka, 2001, "An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 53, issue 1, pages 27-40, January.
• Ulf G. Marks & Sönke Albers, 2001, "Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 53, issue 3, pages 150-174, July.
• Thomas Günther & Catharina Kriegbaum-Kling, 2001, "Brand Valuation And Control: An Empirical Study," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 53, issue 4, pages 263-294, October.
• Christian Homburg & Phoebe Kebbel, 2001, "Komplexität als Determinante der Qualitätswahrnehmung von Dienstleistungen," Schmalenbach Journal of Business Research, Springer, volume 53, issue 5, pages 478-499, August, DOI: 10.1007/BF03372656.
• Heribert Gierl & Roland Helm & Stefan Stumpp, 2001, "Wertfunktion der Prospect-Theorie, Produktpräferenzen und Folgerungen für das Marketing," Schmalenbach Journal of Business Research, Springer, volume 53, issue 6, pages 559-588, September, DOI: 10.1007/BF03372659.
• Thorsten Teichert, 2001, "Nutzenermittlung in wahlbasierter Conjoint-Analyse: Ein Vergleich von Latent-Class- und hierarchischem Bayes-Verfahren," Schmalenbach Journal of Business Research, Springer, volume 53, issue 8, pages 798-822, December, DOI: 10.1007/BF03372669.
• Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2001, "Complexity and Accuracy in Consumer Choice : The Double Benefits of Being the Consistently Better Brand," Discussion Paper, Tilburg University, Center for Economic Research, number 2001-54.
• Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2001, "Optimal Effort in Consumer Choice : Theory and Experimental Evidence for Binary Choice," Discussion Paper, Tilburg University, Center for Economic Research, number 2001-51.
• Cristina Mazón & Pedro Pereira, 2001, "Electronic commerce, consumer search and reailing cost reduction," Documentos de Trabajo del ICAE, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico, number 0102.
• Heijden, Hans van der & Verhagen, Tibert, 2001, "Measuring and assessing online store image: a study of two online bookshops in the Benelux," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0035.
• Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T., 2001, "On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0038.
• Dick Wittink & Peter S.H. Leeflang & Harald J. van Heerde, 2001, "Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data," Yale School of Management Working Papers, Yale School of Management, number ysm193, May.
• Dick Wittink & Sachin Gupta & Harald J. van Heerde, 2001, "The Brand Switching Fraction of Promotion Effects: Unit Sales Versus Elasticity Decompositions," Yale School of Management Working Papers, Yale School of Management, number ysm222, Sep.
• Dick Wittink & Csilla Horvath & Peter S.H. Leeflang, 2001, "Dynamic Analysis of a Competitive Marketing System," Yale School of Management Working Papers, Yale School of Management, number ysm226, Oct.
• K. Sudhir, 2001, "Competitive Pricing Behavior in the US Auto Market: A Structural Analysis," Yale School of Management Working Papers, Yale School of Management, number ysm228, Oct.
• K. Sudhir & Vrinda Kadiyali & Vithala R. Rao, 2001, "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Yale School of Management Working Papers, Yale School of Management, number ysm229, Oct.
• K. Sudhir & Andrew S. Ainslie & Debabrata Talukdar, 2001, "Investigating New Product Diffusion across Products and Countries," Yale School of Management Working Papers, Yale School of Management, number ysm230, Oct.
• Georgi Manolov, 2001, "Political Marketing: Nature and Characteristics," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 59-76.
• Petar Banchev, 2001, "Marketing Evaluations for Serving the Buyers on the Consumer Market," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 45-55.
• Daniel Levy & Georg Müller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2009, "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers, Bar-Ilan University, Department of Economics, number 2009-03, Feb.
• Hideo Konishi & Michael Sandfort, 2001, "Anchor Stores," Boston College Working Papers in Economics, Boston College Department of Economics, number 516, Oct, revised 14 Nov 2002.
• Michel Gensollen, 2001, "Internet. Marché électronique ou réseaux commerciaux ?," Revue économique, Presses de Sciences-Po, volume 52, issue 7, pages 137-161.
• Arnold Picot & Dominik K. Heger & Rahild Neuburger, 2001, "Der elektronische Handel - Potentiale für Unternehmen," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 54, issue 06, pages 19-26, October.
• Hans Schedl, 2001, "Wo steht der elektronische Handel in Deutschland?," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 54, issue 06, pages 27-33, May.
• Mazón, Cristina & Pereira, Pedro, 2001, "Electronic commerce, consumer search and retailing cost reduction," UC3M Working papers. Economics, Universidad Carlos III de Madrid. Departamento de Economía, number we016722, Dec.
• Fok, Dennis & Franses, Philip Hans, 2001, "Forecasting market shares from models for sales," International Journal of Forecasting, Elsevier, volume 17, issue 1, pages 121-128.

2000

• Narciso Arcas Lario & Miguel Hernández Espallardo & José Luis Munuera Alemán, 2000, "La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 36, pages 179-202, December.
• LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000, "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series, HEC Paris, number 698, Mar.
• Smidts, A. & van Riel, C.B.M. & Pruyn, A.Th.H., 2000, "The impact of employee communication and perceived external prestige on organizational identification," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-01-MKT, Mar.
• Fok, D. & Franses, Ph.H.B.F., 2000, "Forecasting Market Shares from Models for Sales," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-03-MKT, Mar.
• Verhoef, P.C. & Franses, Ph.H.B.F. & Hoekstra, J.C., 2000, "The Effect of Relational Constructs on Relationship Performance," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-08-MKT, May.
• van Bruggen, G.H. & Lilien, G.L. & Kacker, M., 2000, "Informants in Organizational Marketing Research," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-32-MKT, Aug.
• van Bruggen, G.H. & Smidts, A. & Wierenga, B., 2000, "The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-33-MKT, Aug.
• Antonides, G. & Verhoef, P.C., 2000, "Consumer Perception and Evaluation of Waiting Time," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-35-MKT, Sep.
• Dekker, D.J. & Stokman, F. & Franses, Ph.H.B.F., 2000, "Broker Positions in Task-Specific Knowledge Networks," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-37-MKT, Sep.
• van Nierop, J.E.M. & Paap, R. & Bronnenberg, B. & Franses, Ph.H.B.F., 2000, "Modeling Unobserved Consideration Sets for Household Panel Data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-42-MKT, Oct.
• den Hartigh, E. & Langerak, F. & Commandeur, H.R., 2000, "A Managerial Perspective on the Logic of Increasing Returns," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-48-MKT, Nov.
• Setnes, M. & Kaymak, U., 2000, "Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-49-LIS, Nov.
• van Rekom, J. & van Riel, C.B.M. & Wierenga, B., 2000, "Sensemaking from Actions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2000-52-MKT, Dec.
• Olivaud, M. & Wachowiak, A., 2000, "L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires)," Papers, Ecole Superieure de Commerce de Paris. Groupe ESCP-, number 00/74.
• Nanopoulos, P. & Walliser, B., 2000, "Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement," Papers, Groupe de recherche en économie financière et en gestion des entreprises, Universite Nancy 2, number 2000-8.
• Levesque, G. & Little, D., 2000, "Caracteristiques et performance des hotels et des hotels-motels," Papers, Statistique Canada, Sciences et technologie-, number 33.
• Söderlund, Magnus & Gunnarsson, Jonas, 2000, "Customer Familiarity and its Effects on Satisfaction and Dissatisfaction," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 2000:2, Mar.
• Lundberg, Elisabeth & Rzasnicki, Valérie & Söderlund, Magnus, 2000, "Customer Familiarity and its Effects on Expectations, Performance Perceptions, and Satisfaction: A Longitudinal Study," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 2000:3, Mar.
• Svensson, Roger, 2000, "Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?," Working Paper Series, Research Institute of Industrial Economics, number 531, Mar.
• Pablo Marshall, 2000, "Difusion De Internet En Chile," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., volume 3, issue 2, pages 143-163.
• Musso, Fabio, 2000, "Economie distrettuali e canali di distribuzione all’estero. Varietà di percorsi delle imprese pesaresi del mobile
  [Local economies and distribution channels in foreign markets]," MPRA Paper, University Library of Munich, Germany, number 59022, revised 2000.
• Savvides, Savvakis C., 2000, "Market Analysis and Competitiveness in Project Appraisal," MPRA Paper, University Library of Munich, Germany, number 9796, Feb.
• Benito Arrunada, 2000, "The Quasi-Judicial Role of Large Retailers : An Efficiency Hypothesis of their Relation with Suppliers," Revue d'Économie Industrielle, Programme National Persée, volume 92, issue 1, pages 277-296, DOI: 10.3406/rei.2000.1052.
• van Herpen, H.W.I. & Pieters, R., 2000, "Assortment Variety : Attribute versus Product-Based," Discussion Paper, Tilburg University, Center for Economic Research, number 2000-58.
• Baumgartner, H. & Pieters, R., 2000, "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper, Tilburg University, Center for Economic Research, number 2000-123.
• Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2000, "Combining and Comparing Consumers' Stated Preference Ratings and Choice Responses," Discussion Paper, Tilburg University, Center for Economic Research, number 2000-119.
• Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2000, "Combining and Comparing Consumers' Stated Preference Ratings and Choice Responses," Other publications TiSEM, Tilburg University, School of Economics and Management, number fd939876-f708-488c-b7a5-5.
• Benito Arruñada, 2000, "The quasi-judicial role of large retailers: An efficiency hypothesis of their relation with suppliers," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 445, Jan.
• Heijden, Hans van der, 2000, "E-Tam : a revision of the Technology Acceptance Model to explain website revisits," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0029.
• Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan, 2000, "Does size matter? : disentangling consumers' bundling preferences," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0033.
• Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M., 2000, "The influence of business strategy on new product activity : the mediating role of market orientation," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0034.

1999

• Nizar, Muhammad Afdi, 1999, "Optimalisasi Fungsi Lelang Sebagai Skema Penjualan Yang Efektif
  [Optimization of the Auction Function]," MPRA Paper, University Library of Munich, Germany, number 65791.
• Armstrong, J. Scott & Brodie, Roderick J., 1999, "Forecasting for Marketing," MPRA Paper, University Library of Munich, Germany, number 81690, Jan.
• Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno, 1999, "Intermodal freight terminals : marketing channels and transport networks," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0012.
• Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic, 1999, "Marketing of Professional and Financial Services in Croatia," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 2, issue 2, pages 105-116, November.
• Todorova, Tamara & Iliev, Ivan, 1999, "The Role of Wholesalers in International Distribution: Transaction Cost Effects," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 157660.