Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2003

• Salim Chahine & Jean-Pierre Mathieu, 2003, "Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché," Revue Finance Contrôle Stratégie, revues.org, volume 6, issue 2, pages 91-114, June.
• Pierre-Antoine Sprimont, 2003, "Stratégies compétitives, contrôle des vendeurs et performance de la force de vente," Revue Finance Contrôle Stratégie, revues.org, volume 6, issue 3, pages 137-159, September.
• Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR, 2003, "Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound," HEC Research Papers Series, HEC Paris, number 779, Mar.
• Frédéric, DALSACE & Erin, ANDERSON & William T., ROSS, Jr., 2003, "Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration," HEC Research Papers Series, HEC Paris, number 787, Jul.
• DALSACE, Frédéric & ROSS Jr., William T. & ANDERSON, Erin, 2003, "Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis," HEC Research Papers Series, HEC Paris, number 795, Apr.
• Fred A. Yamoah, 2014, "An Exploratory Study of Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK," International Review of Management and Marketing, Econjournals, volume 4, issue 1, pages 13-23.
• Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003, "Shattering the Myth of Costless Price Changes," European Management Journal, Elsevier, volume 21, issue 6, pages 663-669, December.
• Konishi, Hideo & Sandfort, Michael T., 2003, "Anchor stores," Journal of Urban Economics, Elsevier, volume 53, issue 3, pages 413-435, May.
• Kaan Yaralioglu & Haluk Koksal, 2003, "Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 119-137.
• Keti Ventura, 2003, "Pazarlama Arastirmalari Kapsaminda Yasanan Teknoloji-Tabanli Degisim," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 78-89.
• Turan Atilgan, 2003, "Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 90-118.
• Ramos e Silva, João Augusto & Periáñez Cañadillas, Iñaki, 2003, "Delimitación del Marketing con Causa o Marketing Social Corporativo mediante el análisis de empresas que realizan acciones de responsabilidad social," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• van Oest, R.D. & Franses, Ph.H.B.F., 2003, "Which brands gain share from which brands? Inference from store-level scanner data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-076-MKT, Jan.
• van den Bulte, C. & Stremersch, S., 2003, "Contagion and heterogeneity in new product diffusion: An emperical test," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-077-MKT, Nov.
• Dekker, D.J. & Stokman, F. & Franses, Ph.H.B.F., 2003, "Effectiveness of Brokering within Account Management Organizations," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-078-MKT, Jan.
• Horváth, C. & Franses, Ph.H.B.F., 2003, "Deriving dynamic marketing effectiveness from econometric time series models," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-079-MKT, Jan.
• Dekimpe, M.G. & Hanssens, D.M. & Nijs, V.R. & Steenkamp, J-B.E.M., 2003, "Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-087-MKT, Nov.
• Dekimpe, M.G. & Hanssens, D.M., 2003, "Persistence Modeling for Assessing Marketing Strategy Performance," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-088-MKT, Nov.
• van Everdingen, Y.M. & Aghina, W.B., 2003, "Forecasting the international diffusion of innovations: An adaptive estimation approach," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-073-MKT, Jan.
• Verhoef, P.C. & Vlagsma-Brangule, K., 2003, "Explaining Choice and Share of Category Requirements of Biologic Meat," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-093-MKT, Jan.
• Pauwels, K.H. & Franses, Ph.H.B.F. & Srinivasan, S., 2003, "Reference-based transitions in short-run price elasticity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-095-MKT, Dec.
• Langerak, F. & Verhoef, P.C. & Verlegh, P.W.J. & de Valck, K., 2003, "The Effect of Members' Satisfaction with a Virtual Community on Member Participation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-004-MKT, Feb.
• Vanhamme, J., 2003, "Surprise... Surprise..., An Empirical Investigation on How Surprise is Connected to Customer Satisfaction," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-005-MKT, Feb.
• van Everdingen, Y.M. & Waarts, E., 2003, "A multi-country study of the adoption of ERP systems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-019-MKT, Mar.
• Hesselink, M. & van der Wiele, A., 2003, "Mystery Shopping: In-depth measurement of customer satisfaction," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-020-ORG, Mar.
• Sándor, Z. & Wedel, M., 2003, "Differentiated Bayesian Conjoint Choice Designs," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-016-MKT, Apr.
• Donkers, A.C.D. & Verhoef, P.C. & de Jong, M.G., 2003, "Predicting Customer Lifetime Value in Multi-Service Industries," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-038-MKT, Apr.
• Franses, Ph.H.B.F., 2003, "On the Bass diffusion theory, empirical models and out-of-sample forecasting," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-034-MKT, Apr.
• Fok, D. & Paap, R. & Franses, Ph.H.B.F., 2003, "Modeling Dynamic Effects of the Marketing Mix on Market Shares," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-044-MKT, May.
• Deleersnyder, B. & Dekimpe, M.G. & Sarvary, M. & Parker, P.M., 2003, "Weathering Tight Economic Times: The Sales Evolution Of Consumer Durables Over The Business Cycle," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-046-MKT, Jun.
• Koning, A.J. & Franses, Ph.H.B.F., 2003, "Confidence Intervals for Cronbach's Coefficient Alpha Values," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-041-MKT, Jun.
• Althuizen, N.A.P. & Wierenga, B., 2003, "The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-053-MKT, Jun.
• Vroomen, B.L.K. & Donkers, A.C.D. & Verhoef, P.C. & Franses, Ph.H.B.F., 2003, "Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2003-075-MKT, Oct.
• Dekimpe, M.G., 2003, "Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number 342, Mar.
• Dr. Vassilis Angelis & Dr. Irini Rigopoulou, 2003, "‘The influence of the Brand name to Brand’s success’," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3-4, pages 257-280, July - De.
• Setó, Dolors & Barberà, M.Glòria, 2003, "Custumer Loyalty In Services: An Approximation By Means Of Fuzzy Logic," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), volume 0, issue 1, pages 25-38, May.
• Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003, "Shattering the Myth of Costless Price Changes," Post-Print, HAL, number hal-02386514, Dec, DOI: 10.1016/j.emj.2003.09.018.
• Trina Larsen Andras & Srini S. Srinivasan, 2003, "Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 2, issue 2, pages 167-176, August.
• Joost M. E. Pennings & Ale Smidts, 2003, "The Shape of Utility Functions and Organizational Behavior," Management Science, INFORMS, volume 49, issue 9, pages 1251-1263, September, DOI: 10.1287/mnsc.49.9.1251.16566.
• Bert Balk, 2003, "The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with Respect to Productivity," Journal of Productivity Analysis, Springer, volume 20, issue 1, pages 5-47, July, DOI: 10.1023/A:1024817024364.
• Verwaal, Ernst & Donkers, Bas, 2003, "Customs-Related Transaction Costs, Firm Size and International Trade Intensity," Small Business Economics, Springer, volume 21, issue 3, pages 257-271, November.
• Volker Nocke & Martin Peitz, 2003, "Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory ffers," PIER Working Paper Archive, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, number 03-002, Jan.
• Bernhard Baumgartner, 2003, "Measuring Changes In Brand Choice Behavior," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 55, issue 3, pages 242-256, July.
• Joachim Büschken, 2003, "Wann neue Produkte vorankündigen?," Schmalenbach Journal of Business Research, Springer, volume 55, issue 1, pages 3-22, February, DOI: 10.1007/BF03372696.
• Henrik Sattler & Thomas Nitschke, 2003, "Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften," Schmalenbach Journal of Business Research, Springer, volume 55, issue 4, pages 364-381, June, DOI: 10.1007/BF03372709.
• Manfred Bruhn & Silke Michalski, 2003, "Analyse von Kundenabwanderungen — Forschungsstand, Erklärungsansätze, Implikationen," Schmalenbach Journal of Business Research, Springer, volume 55, issue 5, pages 431-454, August, DOI: 10.1007/BF03372712.
• Rutger van Oest & Philip Hans Franses, 2003, "Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 03-079/4, Oct.
• Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K., 2003, "Country and Consumer Segmentation : Multi-Level Latent Class Analysis of Financial Product Ownership," Discussion Paper, Tilburg University, Center for Economic Research, number 2003-75.
• van Heerde, H.J. & Gupta, S. & Wittink, D.R., 2003, "Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3," Discussion Paper, Tilburg University, Center for Economic Research, number 2003-5.
• Michel Van de Velden & Tammo Bijmolt, 2003, "Generalized canonical correlation analysis of matrices with different row and column orders," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 696, Jun.
• Juan Carlos Bou & Albert Satorra, 2003, "The persistence of abnormal returns at industry and firm levels," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 729, Nov.
• Verhagen, Tibert & Ham, Erik van den & Creemers, Marcel, 2003, "Functional online store attributes: towards a classification of CDSS content," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0011.
• Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png, 2003, "The Value of Online Information Privacy: An Empirical Investigation," Industrial Organization, University Library of Munich, Germany, number 0304001, Apr, revised 01 Apr 2003.
• Ivan Martchevski & Veneta Bojinova & Dragomir Iliev, 2003, "Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises," International Trade, University Library of Munich, Germany, number 0311001, Nov.
• H. H. Bauer & M. Staat & M. Hammerschmidt, 2003, "Value Based Benchmarking and Market Partitioning," Microeconomics, University Library of Munich, Germany, number 0309004, Sep.
• Dina Mayzlin & Judith A. Chevalier, 2003, "The Effect of Word of Mouth on Sales: Online Book Reviews," Yale School of Management Working Papers, Yale School of Management, number ysm413, Aug.
• Simon A. Mercado, 2003, "The Impact of EU Legislation on the Marketing of Goods and Services in the European Union," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 6, issue 1-2, pages 43-56, May - Nov.
• Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003, "Shattering the Myth of Costless Price Changes," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 21, issue 6, pages 663-669.
• Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe, 2003, "Das Marketingniveau in der Kunststoffbranche Westmecklenburgs," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 06/2003.
• Enke, Margit & Reimann, Martin, 2003, "Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 2003/08.

2002

• Gary Gereffi, 2002, "The International Competitiveness of Asian Economies in the Apparel Commodity Chain," ADB Economics Working Paper Series, Asian Development Bank, number 5, Feb.
• Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink, 2002, "How Promotions Work: Scan Pro-Based Evolutionary Model Building," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 54, issue 3, pages 198-220, July.
• Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber, 2002, "Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 54, issue 3, pages 243-269, July.
• Heribert Gierl & Silke Bambauer, 2002, "Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 54, issue 4, pages 335-350, October.
• Heribert Gierl & Hans Höser, 2002, "Der Reihenfolgeeffekt auf Präferenzen," Schmalenbach Journal of Business Research, Springer, volume 54, issue 1, pages 3-18, February, DOI: 10.1007/BF03372672.
• Markus Voeth, 2002, "Nachfragerbündelung," Schmalenbach Journal of Business Research, Springer, volume 54, issue 2, pages 113-127, March, DOI: 10.1007/BF03371621.
• Heribert Gierl & Roland Helm & Stefan Stumpp, 2002, "Markentreue und Kaufintervalle bei langlebigen Konsumgütern," Schmalenbach Journal of Business Research, Springer, volume 54, issue 3, pages 215-232, May, DOI: 10.1007/BF03372676.
• Bernhard Baumgartner & Harald Hruschka, 2002, "Ein Discrete Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit," Schmalenbach Journal of Business Research, Springer, volume 54, issue 4, pages 299-316, June, DOI: 10.1007/BF03372680.
• Harald Hruschka & Werner Fettes & Markus Probst, 2002, "Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl," Schmalenbach Journal of Business Research, Springer, volume 54, issue 5, pages 426-441, August, DOI: 10.1007/BF03376986.
• Hans H. Bauer & Ralf Mäder & Frank Huber, 2002, "Markenpersönlichkeit als Determinante von Markenloyalität," Schmalenbach Journal of Business Research, Springer, volume 54, issue 8, pages 687-709, December, DOI: 10.1007/BF03372692.
• Richard Adam & Andreas Herrmann & Frank Huber & Martin Wricke, 2002, "Kundenzufriedenheit und Preisbereitschaft — Empirische Erkenntnisse aus der Hotelbranche," Schmalenbach Journal of Business Research, Springer, volume 54, issue 8, pages 762-778, December, DOI: 10.1007/BF03372695.
• Rutger van Oest & Richard Paap & Philip Hans Franses, 2002, "A Joint Framework for Category Purchase and Consumption Behavior," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 02-124/4, Dec.
• Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002, "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper, Tilburg University, Center for Economic Research, number 2002-65.
• Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S., 2002, "Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments," Discussion Paper, Tilburg University, Center for Economic Research, number 2002-82.
• Kai-Lung HUI, 2002, "Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand," Industrial Organization, University Library of Munich, Germany, number 0205004, May, revised 04 Mar 2006.
• K. Sudhir & Vrinda Kadiyali & Vithala R. Rao, 2002, "Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing," Yale School of Management Working Papers, Yale School of Management, number ysm231, Jan.
• Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink, 2002, "How Promotions Work: SCAN*PRO-Based Evolutionary Model Building," Yale School of Management Working Papers, Yale School of Management, number ysm292, Sep.
• Dina Mayzlin & David Godes, 2002, "Using Online Conversations to Study Word of Mouth Communication," Yale School of Management Working Papers, Yale School of Management, number ysm304, Sep.
• Darko Tipuric, 2002, "Is There Relationship between Firm Size and Profitability?," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 5, issue Special C, pages 139-154, December.
• Enrique Bigne & Andreu Blesa & Maria Ripolles, 2002, "The Role of Embeddedness in Marketing Channel Relationships," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 5, issue Special C, pages 5-20, December.
• Dutta, Shantanu & Bergen, Mark & Levy, Daniel & Ritson, Mark & Zbaracki, Mark, 2002, "Pricing as a Strategic Capability," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 43, issue 3 (April , pages 61-66.
• Antoaneta Vassileva, 2002, "The Conception "Euro-Marketing" and Recommendations to the Bulgarian Exporters," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 50-67.
• Renart, Lluis G., 2002, "Cycle of a single company's involvement in an export consortium, The," IESE Research Papers, IESE Business School, number D/477, Oct.
• Ed Hopkins, 2002, "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series, Edinburgh School of Economics, University of Edinburgh, number 80, Feb.
• Cenk Arsun YUKSEL, 2002, "Dondurulmus Hazir Yemek Satin Alan Tuketicilerin Ozelliklerini Belirlemeye Yonelik Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 2, issue 1, pages 91-103.
• Ece Nuket ONDOGAN, 2002, "Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 93-104.
• Periáñez Cañadillas, Iñaki & Pando García, Julián, 2002, "La investigación comercial como instrumento básico para el conocimiento de las actitudes del electorado: un estudio empírico en la Universidad del País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Mediano Serrano, Lucía, 2002, "Un caso de marketing turístico: el agroturismo en el País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Del Río Lanza, Ana Belén & Vázquez Casielles, Rodolfo & Iglesias Argüelles, Víctor, 2002, "El valor de marca: perspectivas de análisis y criterios de estimación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Villaba Merlo, Francisco Javier & Periáñez Cañadillas, Iñaki, 2002, "La promoción de ventas en los mercados de consumo: Propuesta de un nuevo enfoque de gestión promocional," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aguirre García, María Soledad & Aparicio de Castro, María Gloria, 2002, "La gestión de calidad y el marketing interno como factores de competitividad en empresas de servicios: El caso de empresas vascas de servicios con gestión avanzada," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Hartmann, Patrick & Apaolaza Ibáñez, Vanesa & Forcada Sainz, Francisco Javier, 2002, "El efecto del posicionamiento en la lealtad del cliente: Un análisis empírico para el caso de Iberdrola," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Mediano Serrano, Lucía, 2002, "Incidencia del nuevo consumidor turístico en la estrategia de marketing," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Jonker, J.-J. & Piersma, N. & Potharst, R., 2002, "Direct Mailing Decisions for a Dutch Fundraiser," Econometric Institute Research Papers, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute, number ERS-2002-111-LIS, Dec.
• Wierenga, B. & Soethoudt, H., 2002, "Suboptimality of Sales Promotions and Improvement Through Channel Coordination," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-10MKT, Jan.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2002, "The Role of Schema Salience in Ad Processing and Evaluation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-15-MKT, Feb.
• Jonker, J.-J. & Franses, Ph.H.B.F. & Piersma, N., 2002, "Evaluating Direct Marketing Campaigns: recent findings and future research topics," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-26-MKT, Feb.
• Srinivasan, S. & Pauwels, K.H. & Hanssens, D.M. & Dekimpe, M.G., 2002, "Do Promotions Benefit Manufacturers, Retailers or Both?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-21-MKT, Feb.
• Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G., 2002, "How Cannibalistic is the Internet Channel?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-22-MKT, Feb.
• Pennings, J.M.E. & Smidts, A., 2002, "The Shape of Utility Functions and Organizational Behavior," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-18-MKT, Mar.
• Verhoef, P.C., 2002, "The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-27-MKT, Mar.
• Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002, "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-20-MKT, Mar.
• Franses, Ph.H.B.F. & Heij, C., 2002, "Estimated Parameters Do Not Get the "Wrong Sign" Due To Collinearity Across Included Variables," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-31-MKT, Mar.
• Dekker, D.J. & Krackhardt, D. & Franses, Ph.H.B.F., 2002, "Dynamic Effects of Trust and Cognitive Social Structures on Information Transfer Relationships," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-33-MKT, Mar.
• van Rekom, J. & Wierenga, B., 2002, "Means-End Relations," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-36-MKT, Apr.
• Loef, J. & Verlegh, P.W.J., 2002, "Cognitive and Affective Consequences of Two Types of Incongruent Advertising," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-42-MKT, Apr.
• Franses, Ph.H.B.F. & Stremersch, S., 2002, "Modeling Generational Transitions from Aggregate Data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-49-MKT, May.
• den Hartigh, E. & Langerak, F. & Commandeur, H.R., 2002, "The Effects of Self-Reinforcing Mechanisms on Firm Performance," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-46-MKT, May.
• Boswijk, H.P. & Franses, Ph.H.B.F., 2002, "The Econometrics Of The Bass Diffusion Model," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-66-MKT, Jul.
• Leenders, M.A.A.M. & Wierenga, B., 2002, "How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-68-MKT, Aug.
• van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F., 2002, "Sales Models For Many Items Using Attribute Data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-65-MKT, Sep.
• Bolton, R.N. & Lemo, K.N. & Verhoef, P.C., 2002, "The Theoretical Underpinnings of Customer Asset Management," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-80-MKT, Sep.
• Verhoef, P.C. & Langerak, F., 2002, "Further Thoughts on CRM," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-83-MKT, Sep.
• Smit, W. & van Bruggen, G.H. & Wierenga, B., 2002, "Building Stronger Channel Relationships Through Information Sharing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-84-MKT, Sep.
• Langerak, F., 2002, "What is the Predictive Power of Market Orientation?," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-88-MKT, Oct.
• Verhoef, P.C. & Antonides, G. & de Hoog, A.N., 2002, "Service Processes as a Sequence of Events," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-105-MKT, Nov.
• Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F., 2002, "The impact of brand and category characteristics on consumer stock-out reactions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-106-MKT, Nov.
• Cornelissen, A.M.G. & van den Berg, J.H. & Koops, W.J. & Kaymak, U., 2002, "Eliciting Expert Knowledge for Fuzzy Evaluation of Agricultural Production Systems," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-108-LIS, Nov.
• Jonker, J.-J. & Piersma, N. & Potharst, R., 2002, "Direct Mailing Decisions for a Dutch Fundraiser," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-111-LIS, Dec.
• Smidts, A., 2002, "Kijken in het brein: Over de mogelijkheden van neuromarketing," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number 308, Oct.
• Szabó G., Gábor, 2002, "A szövetkezeti vertikális integráció fejlődése az élelmiszer-gazdaságban
  [Development of vertical integration by cooperatives in the agri-food economy]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 3, pages 235-250.

2001

• Dekker, D.J. & Franses, Ph.H.B.F. & Krackhardt, D., 2001, "An Equilibrium-Correction Model for Dynamic Network Data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-39-MKT, Jun.
• Balk, B.M., 2001, "Aggregation Methods in International Comparisons," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-41-MKT, Jul.
• van Bruggen, G.H. & Kacker, M. & Nieuwlaat, C., 2001, "The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-44-MKT, Aug.
• Fok, D. & Franses, Ph.H.B.F. & Paap, R., 2001, "Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-47-MKT, Aug.
• Leenders, M.A.A.M. & Waarts, E., 2001, "Competitiveness of Family Businesses," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-50-MKT, Sep.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2001, "The Effectiveness of Advertising Matching Purchase Motivation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-65-MKT, Nov.
• Donkers, A.C.D. & Franses, Ph.H.B.F. & Verhoef, P.C., 2001, "Using Selective Sampling for Binary Choice Models to Reduce Survey Costs," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-67-MKT, Jan.
• Donkers, A.C.D. & Jonker, J.-J. & Franses, Ph.H.B.F. & Paap, R., 2001, "Deriving Target Selection Rules from Endogenously Selected Samples," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-68-MKT, Jan.
• Verhoef, P.C. & Donkers, A.C.D., 2001, "Predicting Customer Potential Value: an application in the insurance industry," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-01-MKT, Jan.
• Franses, Ph.H.B.F. & Paap, R. & Sijthoff, Ph.A., 2001, "Modeling Potentially Time-Varying Effects of Promotions on Sales," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-05-MKT, Jan.
• Verwaal, E. & Donkers, A.C.D., 2001, "Firm Size and Export Intensity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-12-MKT, Feb.
• Verwaal, E. & Donkers, A.C.D., 2001, "Customs-Related Transaction Costs, Firm Size and International Trade Intensity," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-13-MKT, Feb.
• Vroomen, B.L.K. & Franses, Ph.H.B.F. & van Nierop, J.E.M., 2001, "Modeling Consideration Sets and Brand Choice Using Artificial Neural Networks," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-10-MKT, Mar.
• Potharst, R. & Kaymak, U. & Pijls, W.H.L.M., 2001, "Neural Networks for Target Selection in Direct Marketing," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-14-LIS, Mar.
• van Everdingen, Y.M. & Wierenga, B., 2001, "Intra-Firm Adoption Decisions," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-21-MKT, Apr.
• Leenders, M.A.A.M. & Wierenga, B., 2001, "The Effectiveness of Different Mechanisms for Integrating Marketing and R&D," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-20-MKT, Apr.
• Fok, D. & Franses, Ph.H.B.F. & Paap, R., 2001, "Econometric Analysis of the Market Share Attraction Model," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-25-MKT, May.
• Wuyts, S.H.K. & Stremersch, S. & Franses, Ph.H.B.F., 2001, "Buying High Tech Products," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-27-MKT, May.
• Lilien, G.L. & Rangaswamy, A. & Starke, K. & van Bruggen, G.H., 2001, "How and Why Decision Models Influence Marketing Resource Allocations," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-33-MKT, Jun.
• Verhoef, P.C. & Franses, Ph.H.B.F. & Donkers, A.C.D., 2001, "Changing Perceptions and Changing Behavior in Customer Relationships," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-31-MKT, Jun.
• Balk, B.M., 2001, "The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with respect to Productivity," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2001-007-MKT, Nov.
• Denis, J.-E. & Czellar, S. & Graber, S., 2001, "Orientation vers le marche, performance et activites de recherche marketing," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 2001.01.
• Czellar, S. & Denis, J.E., 2001, "Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 2001.08.
• Denis, J.M. & Graber, S., 2001, "L'orientation vers le marche dans le secteur du Private Banking," Papers, Ecole des Hautes Etudes Commerciales, Universite de Geneve-, number 2001.12.
• Samuel Mercier, 2001, "L'instrumentalisation des valeurs : une ressource stratégique pour l'entreprise ? La démarche du groupe Fournier," Post-Print, HAL, number hal-00155572.
• Isabelle Prim-Allaz & Jean Perrien & Bernard Pras, 2001, "Les Apports De La Theorie Du Contrat Social A L'Explication Des Ruptures De Relations De Long Terme Entre Organisations : Une Application Aux Relations Banques/Pme," Post-Print, HAL, number halshs-00471160, May.
• Ekström, Karin M. & Karlsson, MariAnne, 2001, "Customer Oriented Product Development? An exploratory study of four Swedish SME’s," FE rapport, University of Gothenburg, Department of Business Administration, number 2001-380, May.
• Szabó, Katalin & Kocsis, Éva, 2001, "Modularitás és változatossági hozadék
  [Modularity and the benefits of diversity]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 9, pages 745-765.
• Sandra J. Milberg, 2001, "Positive Feedback Effects Of Brand Extensions: Expanding Brand Meaning And The Range Of Extendibility," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., volume 4, issue 1, pages 3-35.
• Jessica Coria & Pablo Marshall, 2001, "Valoracion De Atributos De Profesionales Universitarios," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., volume 4, issue 2, pages 193-213.
• Werner De Bondt & Patrick Zurstrassen & Arianna Arzeni, 2001, "Portrait psychologique de l'investisseur individuel en Europe," Revue d'Économie Financière, Programme National Persée, volume 64, issue 4, pages 131-143, DOI: 10.3406/ecofi.2001.4954.
• Werner De Bondt & Patrick Zurstrassen & Arianna Arzeni, 2001, "A psychological portrait of the individual investor in Europe," Revue d'Économie Financière, Programme National Persée, volume 64, issue 4, pages 129-140, DOI: 10.3406/ecofi.2001.4492.
• Lall Ramrattan & Alan Zimmerman & Michael Szenberg, 2001, "Coping with cultural differences in international market research," Journal of Financial Transformation, Capco Institute, volume 3, pages 109-116.
• Harald Hruschka, 2001, "An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 53, issue 1, pages 27-40, January.
• Ulf G. Marks & Sönke Albers, 2001, "Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 53, issue 3, pages 150-174, July.
• Thomas Günther & Catharina Kriegbaum-Kling, 2001, "Brand Valuation And Control: An Empirical Study," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 53, issue 4, pages 263-294, October.
• Christian Homburg & Phoebe Kebbel, 2001, "Komplexität als Determinante der Qualitätswahrnehmung von Dienstleistungen," Schmalenbach Journal of Business Research, Springer, volume 53, issue 5, pages 478-499, August, DOI: 10.1007/BF03372656.