Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2020

• Usama Haroon & Muhammad Hassan Chaudhary & Muhammad Aamir Shahzad & Muhammad Adnan Khan & Nimra Nisar, 2020, "Vegetable Prices Possess Seasonal Volatility: A Case Study of Lahore, Punjab, Pakistan," Journal of Economic Impact, Science Impact Publishers, volume 2, issue 2, pages 62-71.
• Evan Sadler, 2020, "Diffusion Games," American Economic Review, American Economic Association, volume 110, issue 1, pages 225-270, January, DOI: 10.1257/aer.20180601.
• Shota Ichihashi, 2020, "Online Privacy and Information Disclosure by Consumers," American Economic Review, American Economic Association, volume 110, issue 2, pages 569-595, February, DOI: 10.1257/aer.20181052.
• Itay P. Fainmesser & Andrea Galeotti, 2020, "Pricing Network Effects: Competition," American Economic Journal: Microeconomics, American Economic Association, volume 12, issue 3, pages 1-32, August, DOI: 10.1257/mic.20170226.
• Prashant Bharadwaj & Tavneet Suri, 2020, "Improving Financial Inclusion through Digital Savings and Credit," AEA Papers and Proceedings, American Economic Association, volume 110, pages 584-588, May, DOI: 10.1257/pandp.20201084.
• Iuliana Cetina & Silvia Elena Cristache & Georgeta Narcisa Ciobotar & Andrei Badin, 2020, "Large-Scale Cultural Events: An Argument for Strengthening Ecological Awarenes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue 53, pages 239-239, February.
• Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020, "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue 53, pages 1-42, February.
• Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020, "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue 54, pages 330-330, April.
• Alina Simona Tecau & Cristinel Petrisor Constantin & Radu Constantin Lixandroiu & Ioana Bianca Chitu & Gabriel Bratucu, 2020, "Impact of the COVID-19 Crisis on Heavy Work Investment in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 22, issue Special 1, pages 1049-1049, November.
• Stefanie Jensen & Martin Ohlwein, 2020, "The Impact of Brand Nostalgia on Purchase Intention among Gen Y," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 111-121, August.
• Andreea Elena Strătilă (Irimia) & Mihai MehedinÈ›u, 2020, "The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 122-131, August.
• Mark Maritz & Jason-Leigh Byrne & Robertson Simon, 2020, "An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 156-167, August.
• Mark Maritz & Ophelie Staub & Robyn Van Bergen, 2020, "An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 168-181, August.
• GEN LI & Amir Homayounfard & Maged A A Ali, 2020, "Exploring the Influence of Green Transparency on the Purchase Intention of Green Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 182-193, August.
• GEN LI & Amir Homayounfard & Maged A A Ali, 2020, "Exploring the Influence of Green Transparency Improvement on the Trust Repair after Greenwashing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 194-206, August.
• Mădălina-Alexandra CoÈ›iu & Anca Constantinescu-Dobra, 2020, "Developing an Entrepreneurial Mindset among Engineering Students. A Comparative Analysis of Entrepreneurship Curriculum in Romanian Technical Universities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 207-213, August.
• Madalina Cotiu & Adrian Sabou & Anca Constantinescu-Dobra, 2020, "Supporting the Decision-Making Process of High-school Students in Choosing their University Track. A Raspberry Pi Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 214-219, August.
• Laura Raluca Åžtefan, 2020, "Branding in Higher Education," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 231-236, August.
• David-Florin Ciocodeică & Raluca-Giorgiana Chivu & IonuÈ›-Claudiu Popa & Adrian Mociu, 2020, "Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 237-244, August.
• IonuÈ›-Claudiu Popa & Adrian IonuÈ› MoÈ™escu & Raluca Giorgiana Chivu, 2020, "The impact of Online Platforms on Reducing the Shortage of Staff in the Air Transport Industry: An Entrepreneurial Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 245-251, August.
• Raluca Giorgiana Chivu & David-Florin Ciocodeică & Adrian Mociu, 2020, "The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 252-258, August.
• Adrian IonuÈ› MOȘESCU & Raluca Giorgiana CHIVU & Ștefan-Claudiu CÄ‚ESCU & IonuÈ›-Claudiu POPA & Florina BOTEZATU, 2020, "Using Big Data in Marketing and Advertising: A Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 259-264, August.
• Maria Daniela FRAÈšILÄ‚ & Paul COSMOVICI, 2020, "The Implications of Ethics and Responsibility in Public Management," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 265-273, August.
• Florina BOTEZATU & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU & Maria Daniela FRAÈšILÄ‚ & Alina ALECU, 2020, "The Effects of Viral Marketing, Including Fake News, in Elections Campaigns," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 274-279, August.
• Andreea Orîndaru & Mihaela Constantinescu & Daniela Ioniță & Ștefan-Claudiu Căescu & Florina Botezatu, 2020, "Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 319-326, August.
• Abdollah Mohammadparast Tabas & Hanna Komulainen, 2020, "The Role of Entrepreneurial Ecosystem in the Internationalisation of High Growth SMEs in Health Technology Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 32-42, August.
• Laura Daniela RoÈ™ca (Tănase), 2020, "Transformation in Consumers’ Cehaviours and Attitudes Toward Services in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 327-342, August.
• Aura Colan & Tincuèša Vrabie & Geanina Colan & Nicoleta Cristache, 2020, "Communication Strategy aimed at Strengthening the Presence of Training Providers on the Labor Market of the South-East Region," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 43-53, August.
• Andrey Kostov, 2020, "Influence of Computer Games as an Advertising Medium on Brand Associations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 54-60, August.
• Alina Popa & Raluca-Ecaterina Brandabur, 2020, "Evolution of Integrated Marketing Communication Research through Latent Dirichlet Allocation (LDA) Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 61-70, August.
• Amadea Ruxandra Agapie & Gabriela Sîrbu, 2020, "Young Consumers Demand Sustainable and Social Responsible Luxury," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 71-81, August.
• Alexandra Hutanu & Patricea-Elena Bertea, 2020, "Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 82-92, August.
• Bernoussi, Nedjma & Sirieix, Lucie, , "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive d’Algérie," Working Papers MOISA, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France, number 301227, DOI: 10.22004/ag.econ.301227.
• Jerzy Grobelny & Rafal Michalski, 2020, "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/09, Aug, DOI: 10.1007/978-3-030-20148-7_22.
• Rafal Michalski & Joanna Koszela-Kulinska, 2020, "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/10, Aug, DOI: 10.1007/978-3-030-20227-9_3.
• Jeffrey Yi-Lin Forrest & Zaiwu Gong & Edward Scott & Gerardo Eloy Soto Ruiz, 2020, "Market-Sensing Capabilities, Profitability Within Stagnant Industries And Crafting Of Customer Value Propositions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 26, pages 53-76, December, DOI: 10.47743/rebs-2020-2-0003.
• Corina P. TarÅ£a & Ioan PlăiaÅŸ & Luis F. Martinez & Luisa M. Martinez, 2020, "The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 1, pages 33-43, March.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "How Sponsors Should Bring Relevant-Added Value to Esports," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 3, pages 363-387, September.
• Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020, "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 4, pages 33-55, December.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "Sponsoring Esports to Improve Brand Image," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 4, pages 495-515, December.
• Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020, "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue si, pages 33-55, December, DOI: 10.47743/saeb-2020-0028.
• Raghav Agarwal & Yamini Gera & Ankit Amar & Mary Rani Thomas, 2020, "Generation Z preference on reusable food container on subscription basis," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, volume 11, issue 2, pages 53-62, May, DOI: 10.18843/ijcms/v11i2/05.
• Tünde SZABÓ & Mónika FOSZTÓ, 2020, "A Museum Management Issue: The Implications Of Becoming More Consumer Oriented By Following The Trends," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 40-56, May.
• Cuneyd Ikbal SARIOGLU, 2020, "Customer Citizenship Behavior: Scale Development And Validation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 57-72, May.
• Nosica RIZKALLA & Deyna Dwitama SETIADI, 2020, "Appraising The Influence Of Theory Of Consumption Values On Environmentally-Friendly Product Purchase Intention In Indonesia," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-25, May.
• Mihai STOICA, 2020, "Green Brand: An Integrated Conceptual Framework," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 117-134, November.
• Flaviu Doru NEAGA, 2020, "Research Regarding The Perception Of The Inhabitants Of Salaj County Concerning The Regional Touristic Developement," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 162-180, November.
• Elisabete SILVA & Hugo SOARES & José Duarte SANTOS & Fernando ALMEIDA, 2020, "THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 99-116, November.
• Daniel Adrian GÂRDAN & Iacob CĂTOIU & Iuliana Petronela GÂRDAN & Andrei BORANGIU, 2020, "The Mobile Media Communication And The Doctor-Patient Relationship In The Case Of Children Ent Disorders," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 22, pages 1-3.
• Muhammad Taqi, , "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives, Reviewsep, number 202070, DOI: https://doi.org/10.19275/RSEP096.
• Mehak Rehman & Haroon Iqbal Maseeh, 2020, "Impact of Youtube Advertising on Purchase Intention: A Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 19, issue 4, pages 805-811, December.
• Maxim Koldyshev, 2020, "Industrial (B2b) Marketing Of Glass Companies: Mobile Applications As A Sales Promotion Tool," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 1, issue 3, DOI: 10.30525/2661-5150/2020-3-8.
• Olha Kovalchuk, 2020, "Branding As An Effective Marketing Strategy For The Competitiveness Of The Dairy Industry," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2661-5169/2020-2-3.
• Yevheniia Polishchuk & Anna Kornyliuk & Alla Ivashchenko, 2020, "Investor Relations Tools For Business In Smart Specialization Strategy," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 6, issue 4, DOI: 10.30525/2256-0742/2020-6-4-133-140.
• Teofana Dimitrova & Lyubomir Stoychev & Kiril Desev, 2020, "Marketing Communication Practices in Bulgarian Higher Education," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 92-113.
• Erika Kulcsar & Blanka Balazs & Norbert Badi & Csilla-Tima Beder & Ottilia Opra & Brigitta Szabo & Nora Szabo, 2020, "Strengths And Weaknesses Of (Inter)National Brands: Ikea, L’Orã‰Al, Starbucks And Ford, Based On The Opinion Of Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," Working Papers, Becker Friedman Institute for Research In Economics, number 2020-111.
• M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020, "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 4, issue 1, pages 195-225, August, DOI: https://doi.org/10.33399/biibfad.74.
• Mehmet GÜVEN & Mesut ASLAN, 2020, "Bilgi Teknolojilerinin Çalýsanlarýn Performansýna ve Motivasyonuna Etkisi: TRB1 Bölgesindeki KOBI’lerde Bir Uygulama," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 4, issue 1, pages 35-54, August, DOI: https://doi.org/10.33399/biibfad.63.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020, "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Sciendo, volume 11, issue 3, pages 1-13, November, DOI: 10.2478/bsrj-2020-0023.
• Mark Armstrong & Yongmin Chen, 2020, "Discount Pricing," Economic Inquiry, Western Economic Association International, volume 58, issue 4, pages 1614-1627, October, DOI: 10.1111/ecin.12774.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck & François‐Éric Racicot, 2020, "From wheel of fortune to wheel of misfortune: Financial crises, cycles, and consumer predation," Journal of Consumer Affairs, Wiley Blackwell, volume 54, issue 4, pages 1195-1212, December, DOI: 10.1111/joca.12326.
• FUCIU Mircea, 2020, "Changes In The Organization'S Marketing Activity In Light Of The Sars-Cov-2 Pandemic," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 72, issue 2, pages 27-35, July.
• FUCIU Mircea, 2020, "Effects Of The Online On The Exogenous Influence Factors Of Consumer Behaviour," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 72, issue 4, pages 35-47, December.
• Jan Šalamoun, 2020, "Characteristics of Companies involved in the Fairtrade Platform," Economics Working Papers, University of South Bohemia in Ceske Budejovice, Faculty of Economics, number 2020-03, Sep, revised 18 Sep 2020, DOI: 10.32725/ewp.2020.003.
• Liviu CIUCAN-RUSU & Mihai TIMUS & Iulia Elena VARGA, 2020, "The Importance Of Marketing Research For The Sustainability Of Medical Services," Contemporary Economy Journal, Constantin Brancoveanu University, volume 5, issue 2, pages 133-141.
• Amina Baba & Anna Cretti & Olivier Massol, 2020, "What can be learned from the free destination option in the LNG imbroglio?," Working Papers, Chaire Economie du climat, number 2004.
• László SEER, 2020, "Toward A Threshold Model Of Consumer Autonomy For Human-Smart System Interactions: A Qualitative Study," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 57-69, June.
• Ketrin SZIKSZAI-NÉMETH, 2020, "Influencer Marketing – Persuasion Of The Followers," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 119-124, December.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020, "Delivering Sustainability - Green Marketing Evolution," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 169-179, December.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020, "Esg Marketing Model: A New Paradigm To Understand The Impact," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 85-89, May.
• Omar SALEM, 2020, "Social Media Marketing In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 23, pages 191-196, August.
• Alexandra Giuliana ANDRONIC, 2020, "Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 279-286, December.
• Anca-Mihaela BUTNARIU & Florin-Alexandru LUCA, 2020, "The Role Of Marketing Activities In Reducing Risk For Construction Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 369-375, December.
• Irene Gil-Saura & Irene S�nchez-Gonz�lez & Mar�a Eugenia Ruiz-Molina, 2020, "Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador," Estudios Gerenciales, Universidad Icesi, volume 36, issue 154, pages 27-42.
• Salvador Estrada & H�ctor Cuevas-Vargas & Neftal� Parga-Montoya, 2020, "Incidencia de la innovación en marketing en el rendimiento empresarial: una aplicación basada en modelamiento con ecuaciones estructurale," Estudios Gerenciales, Universidad Icesi, volume 36, issue 154, pages 66-79.
• Irene Gil-Saura & Mar�a Gabriela Montesdeoca-Calder�n & Mar�a Eugenia Ruiz-Molina, 2020, "capital de marca de los restaurantes?," Estudios Gerenciales, Universidad Icesi, volume 36, issue 154, pages 100-113.
• Charles R. Arosa-Carrera & Juan Carlos Chica-Mesa, 2020, "La innovación en el paradigma del marketing relacional," Estudios Gerenciales, Universidad Icesi, volume 36, issue 154, pages 114-122.
• Ramon Silva Leite & S�rgio Cruz Passos & Marcelo de Rezende Pinto, 2020, "Personal values and gift giving act: a proposed connection," Estudios Gerenciales, Universidad Icesi, volume 36, issue 155, pages 218-228, DOI: 10.18046/j.estger.2020.155.3539.
• Fabiana Gama de Medeiros & Francisco Jos� da Costa, 2020, "Proposicao de um modelo integrativo de justica para o sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, volume 36, issue 156, pages 251-263.
• Ana Marcela Londono-Silva & Carlos Fernando Osorio-Andrade & Jenny Piedad Pel�ez-Mu�oz, 2020, "Efectos del lenguaje publicitario y del destino turístico usados en páginas comerciales de Facebook sobre la generación de boca a boca electrónico," Estudios Gerenciales, Universidad Icesi, volume 36, issue 156, pages 264-271.
• Irene Gil-Saura & Milva Eileen Justavino-Castillo & Mar�a Fuentes-Blasco, 2020, "Efectos de la sostenibilidad y del valor logístico en las relaciones entre empresas de transporte marítimo," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 377-390, DOI: 10.18046/j.estger.2020.157.3767.
• Flávio Bressan & Geraldo Luciano Toledo, 2020, "Influencia da data de validade nas decisoes de compra e consumo de produtos alimentícios," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 439-453, DOI: 10.18046/j.estger.2020.157.3909.
• María Marisela Vargas-Salgado & Marisol Pastrana-Mart�nez & Aurora Irma M�ynez-Guaderrama & Karla Gabriela G�mez-Bull, 2020, "Análisis de la satisfacción de pasajeros de aerolíneas de bajo costo mexicanas," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 484-495, DOI: 10.18046/j.estger.2020.157.3860.
• Pedro Duque-Hurtado & Veronica Samboni-Rodriguez & Mariana Castro-Garcia & Luz Alexandra Montoya-Restrepo & Ivan Alonso Montoya-Restrepo, 2020, "Neuromarketing: Its current status and research perspectives," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 525-539, DOI: 10.18046/j.estger.2020.157.3890.
• Pedro Duque-Hurtado & Adri�n Toro-Cardona & Dahiana Ram�rez-Ram�rez & Martin Carvajal-Henao, 2020, "Marketing viral: Aplicación y tendencias," Revista Clio América, Universidad del Magdalena, volume 14, issue 27, pages 454-468.
• Jenny Mairena Herrera Rodriguez & Lina María Otálora Gómez & Oscar Mauricio Lozano Rueda, 2020, "La innovación en marketing de las empresas agroindustriales de la Provincia de Sugamuxi," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 45-62, DOI: 10.22267/rtend.202102.140.
• José Armando Deaza & Néstor Fabián Díaz & Suelen Emilia Castiblanco & Universidad de La Salle María Inés Barbosa, 2020, "International market selection models: a literature review," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 191-217, DOI: 10.22267/rtend.202102.147.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020, "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 242-265, DOI: 10.22267/rtend.202102.149.
• Purnamaningsih Purnamaningsih; Nosica Rizkalla & Nosica Rizkalla, 2020, "El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza," Revista CEA, Instituto Tecnológico Metropolitano, volume 6, issue 12, pages 1-15.
• Amar Nuriman Izudin; Endang Ruswanti; Moehammad Unggul Januarko & Endang Ruswanti & Moehammad Unggul Januarko, 2020, "El efecto del boca a boca electrónico en el interés de compra de los consumidores," Revista CEA, Instituto Tecnológico Metropolitano, volume 6, issue 12, pages 1-13.
• Sen Geng & Menglong Guan, 2020, "Design Your Trustworthiness," GRU Working Paper Series, City University of Hong Kong, Department of Economics and Finance, Global Research Unit, number GRU_2020_019, Jul.
• Zdenka Kádeková & Ingrida Košičiarová, 2020, "Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 1, pages 2-14.
• Marcus Diedrich & Markus Peplinski, 2020, "The relevance of virtual showrooms for sanitary retail," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 1, pages 26-36.
• Ingrida Košičiarová & Zdenka Kádeková, 2020, "The consumer behavior of young Slovak consumers (under the age of 25) in the private label market," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 1, pages 37-48.
• Alexandra Fratrič & Michael Schmidthaler & Margarethe Überwimmer & Robert Füreder, 2020, "Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 2, pages 10-16.
• Ladislava Knihová, 2020, "Empowering customers through education-based videos in e-commerce," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 2, pages 17-27.
• Barbora Marišová & Eva Smolková, 2020, "Role of regional tourism organizations in Slovakia from their perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 2, pages 2-9.
• Patrick Großpötzl & Ulrich Seiler & Margarethe Überwimmer, 2020, "Priorities when looking for servitization in the mechanical engineering industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 2, pages 28-39.
• Stefan Wengler & Margarethe Überwimmer & Pia Hautamäki & Gabriele Hildmann & Ulrich Vossebein & Robert Füreder, 2020, "Digital transformation in B2B sales – differences and best practices in three different European countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 2, pages 40-48.
• Martina Jantová & Peter Štarchoň, 2020, "Attitudes of the inhabitants of the capital of the Slovak Republic towards selected topics of advertising. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 2, pages 49-55.
• Eva Jaderná & Jana Pechová & Hana Volfová, 2020, "CSR in corona time," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 3, pages 2-21.
• Stephan Weinert & Elmar Günther & Edith Rüger-Muck & Gerhard Raab, 2020, "Artifcial intelligence in personnel selection and its influence on employer attractiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 3, pages 22-35.
• Rosmeriany Nahan-Suomela, 2020, "Networking and entrepreneurial orientation in internationalization of small-and medium sized enterprises: A two case study of Ostrobothnia company in Finland," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 3, pages 36-47.
• Martina Jantová & Peter Štarchoň, 2020, "Attitudes of the inhabitants of the capital of the Slovak Republic towards selected topics of advertising. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 3, pages 48-57.
• Eva Jaderná & Hana Volfová, 2020, "Consumers´ perception of sustainable retailers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 4, pages 13-26.
• Marcus Diedrich & Markus Peplinski, 2020, "The corona crisis as a catalyst for the digital transformation in the sanitary trade?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 4, pages 2-12.
• Radka H. Picková & Michal Hrubý, 2020, "Purported green attitude vs. actual pro-environmental behaviour of Czech consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 4, pages 27-37.
• Ivan Uher & Milena Švedová, 2020, "Neuromarketing in contemporary society," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 4, pages 38-45.
• František Olšavský, 2020, "Consumer literacy and honey fraud. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 4, pages 46-51.
• Austin KINGSON(FAN, Chih-Min) & Wen-Hsiang LAI, 2020, "AHP analysis of classifying and positioning the crucial influential factors of brand establishment in the semiconductor industry," Journal of Economics and Political Economy, EconSciences Journals, volume 7, issue 4, pages 234-260, December.
• Michaela Haase & Ingrid Becker, 2020, "Resource-Making and Proto-Institutions in the German Tafel Field: Applying a Hermeneutical Context Model," Journal of Contextual Economics (JCE) – Schmollers Jahrbuch, Duncker & Humblot, Berlin, volume 140, issue 1, pages 31-63, DOI: 10.3790/schm.140.1.31.
• Lyubomir Lyubenov, 2020, "Online Retail Channels for Organic Bee Products," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 42-67.
• Любомир Любенов, 2020, "Потребителски Онлайн Канали За Биологични Пчелни Продукти," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 48-74.
• Павлина Пеева, 2020, "Ефекти От Потребителското Позициониране На Предприятията За Търговия С Животозастрахователни Продукти В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 52-72.
• Борислав Атанасов, 2020, "Фрагментарен Анализ На Пазара На Бързооборотни Потребителски Стоки В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 62-76.
• Florent Bédécarrats & Isabelle Guérin & François Roubaud, 2020, "Controversies around RCT in Development. Epistemology, Ethics, and Politics," Working Papers, DIAL (Développement, Institutions et Mondialisation), number DT/2020/15, Dec.
• Marina Tuneva, 2020, "Nonprofit marketing – does strategic planning help?," Journal of Innovative Business and Management, DOBA Faculty, volume 12, issue 2, pages 96-104, DOI: 10.32015/JIBM.2020.12.2.10.96-104.
• Dijana Medenica Mitrovic & Milica Raicevic, 2020, "Concept of Online Customers Experience in Digital Banking," Journal of Innovative Business and Management, DOBA Faculty, volume 12, issue 2, pages 79-84, DOI: 10.32015/JIBM.2020.12.2.8.79-84.
• Scekic, Ana & Atalay, Selin & Yang, Cathy L. & Ebbes, Peter, 2020, "Target Search in Product Displays: A Visual Crowding Perspective," HEC Research Papers Series, HEC Paris, number 1370, Apr.
• Lei, Yanzhe (Murray) & Miao, Sentao & Momot, Ruslan, 2020, "Privacy-Preserving Personalized Revenue Management," HEC Research Papers Series, HEC Paris, number 1391, Oct, DOI: 10.2139/ssrn.3704446.
• Wu, Di & Nair, Harikesh S. & Geng, Tong, 2020, "Consumption Vouchers during COVID-19: Evidence from E-commerce," Research Papers, Stanford University, Graduate School of Business, number 3892, Aug.
• Jes s Garcia-Guiliany & Emiro De-la-hoz-Franco & Andr s-David Rodr guez-Toscano & Juan-David De-la-Hoz-Hern ndez & Hugo G. Hern ndez-Palma, 2020, "Multiple Linear Regression Model Applied to the Projection of Electricity Demand in Colombia," International Journal of Energy Economics and Policy, Econjournals, volume 10, issue 1, pages 419-422.
• Vincent Didiek Wiet Aryanto & Yohan Wismantoro & Yudith Vega Paramitadevi, 2020, "The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing," International Journal of Energy Economics and Policy, Econjournals, volume 10, issue 2, pages 483-490.
• Muhammad Imran Malik & Mubashir Ahmad & Arif Hussain & Farida Saleem & Muhammad Kashif Durrani & Shabir Hyder & Saiqa Saddiqa Qureshi & Shoaib Imtiaz & Shumaila Malik, 2020, "Renewable Energy Products and Customer s Purchase Intentions having Environmental Concern," International Journal of Energy Economics and Policy, Econjournals, volume 10, issue 6, pages 14-21.
• Jheison Contreras-Salinas & Fernando Lopez & Carlos A Rondon-Rodriguez & Hugo G Hern ndez Palma & Juan-David De-la-Hoz-Hernandez, 2020, "Analysis of Energy Consumption in Colombia Using the Holt Method," International Journal of Energy Economics and Policy, Econjournals, volume 10, issue 6, pages 679-683.
• Rita Zahara & Nandan Limakrisna, 2020, "The Building Image of PT. Jakarta East Industrial Park," International Review of Management and Marketing, Econjournals, volume 10, issue 1, pages 7-10.
• Meryem Zoghlami & Salma Ayeb & Kaouther Saied Ben Rached, 2020, "The Moderating Effect of Empowerment in the Relationship Internet Use in Health and Shared Decision-making between Patient and Doctor," International Review of Management and Marketing, Econjournals, volume 10, issue 1, pages 11-18.
• Vonny Susanti & Ujang Sumarwan & Megawati Simanjuntak & Eva Z Yusuf, 2020, "Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles," International Review of Management and Marketing, Econjournals, volume 10, issue 1, pages 19-26.
• Fabián Cuesta & Gabriela Paida & Irene Buele, 2020, "Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision," International Review of Management and Marketing, Econjournals, volume 10, issue 1, pages 63-71.
• Muhammad Ashfaque & Syed Mohsin Ali Shah & Fahad Sultan & Haider Khalil & Arif Hussain & Muhammad Khan, 2020, "Ethical Value Propositions of Islamic Banking Products: A Phenomenological Inquiry of Relationship Managers Perspective," International Review of Management and Marketing, Econjournals, volume 10, issue 2, pages 8-14.
• Mahmoud El-Jafari & Raneen Yousef & Ali Jamoos, 2020, "Consumer Behavior Towards Introducing 3g Mobile In Palestine: The Case Of Bethlehem Governorate," International Review of Management and Marketing, Econjournals, volume 10, issue 2, pages 68-79.
• Rizka Annisa Fitri & Ririn Wulandari, 2020, "Online Purchase Intention Factors in Indonesian Millenial," International Review of Management and Marketing, Econjournals, volume 10, issue 3, pages 122-127.
• Patria Laksamana, 2020, "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, volume 10, issue 3, pages 22-28.
• Lie Heng & Nur Afifah, 2020, "Entrepreneurial Orientation for Enhancement of Marketing Performance," International Review of Management and Marketing, Econjournals, volume 10, issue 3, pages 46-53.
• Fikri Aulawi Rusmahafi & Ririn Wulandari, 2020, "The Effect of Brand Image, Service Quality, and Customer Value on Customer Satisfaction," International Review of Management and Marketing, Econjournals, volume 10, issue 4, pages 68-77.
• Muhammad Abrar & Rizwan Shabbir & Mohsin Bashir & Shahnawaz Saqib & Ahmed Raza, 2020, "Role of Professional Service Quality and Communication Effectiveness in Predicting Relationship Commitment among Professional-Client in Lawyer Services," International Review of Management and Marketing, Econjournals, volume 10, issue 4, pages 89-95.
• Le Thanh Tiep & Ngo Quang Huan & Tran Thi Thuy Hong, 2020, "Impact of Corporate Social Responsibility to Firms’ Performance in Southern Enterprises of Vietnam," International Review of Management and Marketing, Econjournals, volume 10, issue 4, pages 17-24.
• Muhammad Sarmad & Naeem Ahmad & Muhammad Khan & Muhammad Irfan & Hajira Atta, 2020, "Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan," International Review of Management and Marketing, Econjournals, volume 10, issue 4, pages 53-62.
• Zulfa Fitri Ikatrinasari & Sampik Krisning Tyas & Babay Jutika Cahyana & Purwanto Purwanto, 2020, "Development of Digital Marketing Strategy in the Education Industry," International Review of Management and Marketing, Econjournals, volume 10, issue 4, pages 63-67.
• Ryo Iwata & Kaoru Kuramoto & Kenyuu Matsumoto & Satoshi Kumagai, 2020, "Extracting Innovative Buyers by Scoring Using Innovator Theory," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 92-102.
• Muhammad Rashid Rafiq & Rai Imtiaz Hussain & Shahbaz Hussain, 2020, "The Impact of Logo Shapes Redesign on Brand Loyalty and Repurchase Intentions through Brand Attitude," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 117-126.
• Jan C. L. König, 2020, "The Never-Ending Story Teller – A Narratological Genealogy of Storytelling in Marketing and Management," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 127-137.
• Muhammad Imran Hanif & Muhammad Ahsan & Muhammad Kashif Bhatti & Muhammad Sajjad Loghari, 2020, "The Effect of Electronic Customer Relationship Management on Organizational Performance with Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 138-147.
• May Yee Melissa Lau, 2020, "Effects of Marketing Mix on Students’ Selection of Transnational Top-up Degrees in Hong Kong," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 27-34.
• Bilson Simamora, 2020, "Modeling Goal-Directed Choice Quality: A University Context," International Review of Management and Marketing, Econjournals, volume 10, issue 5, pages 35-45.
• Hera Laxmi Devi Septiani & Ujang Sumarwan & Lilik Noor Yuliati & Kirbrandoko Kirbrandoko, 2020, "Understanding the Factors Driving Farmers to Adopt Peer-to-Peer Lending Sharing Economy," International Review of Management and Marketing, Econjournals, volume 10, issue 6, pages 13-21.
• Marcial López-Pastor & Jesús García-Madariaga & Joaquín Sánchez & Jose Figueiredo, 2020, "Demand Impact for Prices Ending with “9” and “0” in Online and Offline Consumer Goods Retail Trade Channels," International Review of Management and Marketing, Econjournals, volume 10, issue 6, pages 58-78.
• Taylan TUTKUNCA & Murat GULMEZ, 2020, "Pazarlama Kavramlarinin Uygulanmasinda Bilgisayar Tabanli Simulasyon Kullanimina Yonelik Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 8, issue 2, pages 1-10.
• Arzu SEKER, 2020, "Cevrimici Alisveris Yapan Tuketici Davranislarina Yonelik Cevrimici Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, volume 8, issue 2, pages 11-27.
• Huynh, Toan Luu Duc & Vo, An Kim Hoang & Nguyen, Thanh Hoang Ha & Nguyen, Vy Bao Le & Ho, Nhung Ngoc Hong & Do, Nguyen Binh, 2020, "What makes us use the shared mobility model? Evidence from Vietnam," Economic Analysis and Policy, Elsevier, volume 66, issue C, pages 1-13, DOI: 10.1016/j.eap.2020.02.007.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020, "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, volume 89, issue C, DOI: 10.1016/j.eneco.2020.104764.
• Chao, Matthew & Chapman, Jonathan, 2020, "Saving face through preference signaling and obligation avoidance," Journal of Economic Behavior & Organization, Elsevier, volume 176, issue C, pages 569-581, DOI: 10.1016/j.jebo.2020.03.033.
• Martín-Santana, Josefa D. & Reinares-Lara, Eva & Romero-Domínguez, Laura, 2020, "Modelling the role of anticipated emotions in blood donor behaviour: A cross-sectional study," Journal of Economic Psychology, Elsevier, volume 81, issue C, DOI: 10.1016/j.joep.2020.102325.
• Espigares-Jurado, Francisco & Muñoz-Leiva, Francisco & Correia, Marisol B. & Sousa, Carlos M.R. & Ramos, Célia M.Q. & Faísca, Luís, 2020, "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study," Journal of Retailing and Consumer Services, Elsevier, volume 52, issue C, DOI: 10.1016/j.jretconser.2019.101906.
• Loy, Jens-Peter & Ceynowa, Christian & Kuhn, Lena, 2020, "Price recall: Brand and store type differences," Journal of Retailing and Consumer Services, Elsevier, volume 53, issue C, DOI: 10.1016/j.jretconser.2019.101990.
• Ingene, Charles A. & Parry, Mark E. & Xu, Zibin, 2020, "Resale Price Maintenance: Customer Service Without Free Riding," Journal of Retailing, Elsevier, volume 96, issue 4, pages 563-577, DOI: 10.1016/j.jretai.2020.05.001.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020, "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, volume 110, issue C, pages 33-49, DOI: 10.1016/j.jmoneco.2019.01.005.
• Gallarza, Martina G. & Gil Saura, Irene & Arteaga Moreno, Francisco, 2020, "Conceptualización y medición del valor percibido: consensos y controversias," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Álvarez González, Paula & Otero Neira, Mª Carmen, 2020, "La imagen e identificación de los clientes bancarios tras una fusión o adquisición," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Berné Manero, Carmen & Ciobanu, Andreea V. & Pedraja Iglesias, Marta, 2020, "The electronic word of mouth as a context variable in the hotel management decision-making process," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Moliner, Miguel Ángel & Fandos, Juan Carlos & Monferrer, Diego & Estrada, Marta, 2020, "Entity crisis, halo effect and loyalty," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Fuentes Blasco, Maria & Moliner Velázquez, Beatriz & Servera Francés, David & Gil Saura, Irene, 2020, "¿Cómo varían los efectos de la innovación en el comercio minorista? Un análisis por categoría de producto," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Marín García, Antonio & Gil Saura, Irene & Ruiz Molina, María Eugenia, 2020, "¿Contribuye la innovación a generar valor de marca y satisfacción en el cliente?: Evidencias en la gran distribución de alimentación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Cachón Rodríguez, Gabriel & Prado Román, Camilo, 2020, "The identification-loyalty relationship in a university context of crisis: the moderating role of students and graduates," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Muñoz Leiva, Francisco & Rodríguez López, María Eugenia & García Martí, Bárbara, 2022, "Discovering prominent themes of the application of eye tracking technology in marketing research," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Alparslan Özmen & İlkin Yaran Ögel, 2020, "The Interaction Between Customer Experience, Satisfaction and Positive Word of Mouth: A Study on City Marketing in Afyonkarahisar," Contemporary Studies in Economic and Financial Analysis, Emerald Group Publishing Limited, "Contemporary Issues in Business Economics and Finance", DOI: 10.1108/S1569-375920200000104007.
• Sheellyana Junaedi & Jason Harjanto, 2020, "Examining the Effect of Destination Awareness, Destination Image, Tourist Motivation, and Word of Mouth on Tourists’ Intention to Revisit," International Symposia in Economic Theory and Econometrics, Emerald Group Publishing Limited, "Advanced Issues in the Economics of Emerging Markets", DOI: 10.1108/S1571-038620200000027003.
• Forbes Makudza, 2020, "Augmenting customer loyalty through customer experience management in the banking industry," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 28, issue 3, pages 191-203, September, DOI: 10.1108/JABES-01-2020-0007.
• Wen-Yung Tseng & Weisheng Chiu & Ho Keat Leng, 2020, "A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 28, issue 3, pages 162-176, October, DOI: 10.1108/JABES-02-2020-0011.
• Thi Hieu Hanh Truong, 2020, "The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 28, issue 2, pages 143-159, October, DOI: 10.1108/JABES-05-2020-0053.
• Le Thi Thanh Ha & Vo Thanh Thu, 2020, "Motivations of guests contributing sWOM on social media: a case in Vietnam," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 29, issue 2, pages 146-162, November, DOI: 10.1108/JABES-05-2020-0055.
• Nghia Nguyen Trong & Cong Thanh Nguyen, 2020, "Firm performance: the moderation impact of debt and dividend policies on overinvestment," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, volume 28, issue 1, pages 47-63, June, DOI: 10.1108/JABES-12-2019-0128.
• Jonas Polfuß & Dilara Sönmez, 2020, "Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany," Journal of Chinese Economic and Foreign Trade Studies, Emerald Group Publishing Limited, volume 13, issue 3, pages 115-138, November, DOI: 10.1108/JCEFTS-04-2020-0011.
• Schwartz-Landsman, V., 2020, "A Chasm to Cross: From Research to Practice and Back," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA 2020-081-MKT, Feb.
• Almas Sabir & Koauther Znaidi & Nesrine Zouaoui Rejeb, 2020, "The Impact of Personality on Scholarly Performance in the Light of Intervening Job of Scholarly Motivation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 146-159.
• Ahmad Hanfan & Hayati Nupus & Lutfi, 2020, "Iconic Product Advantage for Improving Marketing Performance of Indonesian Small and Medium Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 31-41.
• Steven Kayambazinthu Msosa & Nkululeko Fuyane, 2020, "Making Sense of Service Recovery in Higher Education Institutions: Exploring the Relationship between Perceived Justice and Recovery Satisfaction," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 340-352.
• Almas Sabir & Kaouther Znaidi & Mir Nimer Abdul Qayum, 2020, "Endeavor Agility on Consumption Value through Affirming an Acceptable Degree of Utilization Esteem for New Items," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 19-34.
• S.M. Shevchuk & V.V. Dobrianska & N.P. Myskovets & M.O. Kokhan & T.V. Shepel, 2020, "Marketing Aspects of Image Formation and Investment Attractiveness of Territories and Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 229-239.
• Setyo Ferry Wibowo & Gatot Nazir Ahmad & Solekhah, 2020, "Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 443-456.
• Rawin Vongurai, 2020, "Factors Influencing Intention to Use Fitness Trackers: A Case Study on Thais’ Living in Bangkok," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 457-477.
• Paulo Duarte Silveira & Susana Galvao, 2020, "An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 478-487.
• Mohammed L. Ashour & Nafez N. Ali & Mahmoud S. Allan, 2020, "Corporate Social Responsibility and Competitive Advantage: Relationships and Mechanisms," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 161-175.
• Ramiro Esqueda-Walle & Jesus Marmolejo Rodriguez & Karla Villarreal Estrada, 2020, "Digital Marketing: A Conceptual Framework, Review, and Case Study Mixed Approach," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 256-279.
• Victoria O. Akpa & Babatunde H. Akinlabi & Priscilla T. Asikhia & Goodluck K. Nnorom, 2020, "Knowledge Management and Performance of Organizations: A Case Study of Selected Food and Beverage Firms," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 3-18.
• Kitti Phothikitti, 2020, "Factors Influencing Intentions to Use Cardless Automatic Teller Machine (ATM)," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 40-56.
• Bernard T. Widjaja, 2020, "How Brand Equity Changes Service Marketing: The Case of Indonesian Service Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 534-542.
• Hotman Panjaitan & Feliks Anggia B.K. Panjaitan, 2020, "Healthy Lifestyle Determines the Purchase of a Bicycle in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 3, pages 83-95.
• Ahmad Hashem Al-assaf & Abas Salem Rawashdeh & Feras Suliman Alshalabi, 2020, "The Impact of Intellectual Capital on the Administrative Innovation among the Employees in the Commercial Jordanian Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 1073-1088.