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Travel app adoption intentions: Extending the technology acceptance model with trust

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  • Manel Kebab

    (University Ferhat Abbas of Setif 1, Setif, Algeria)

Abstract

The adoption of travel applications has significantly transformed the tourism industry by enhancing accessibility, convenience, and efficiency in trip planning. However, understanding the factors that drive international tourists’ intentions to adopt travel apps remains crucial, particularly in emerging tourism markets like Algeria. This study extends the Technology Acceptance Model (TAM) by incorporating trust to investigate its role in shaping tourists' adoption intentions. Data were collected from 168 international tourists, using a structured questionnaire. The research employed multiple linear regression to analyze the relationships between perceived usefulness, perceived ease of use, attitude, and trust in predicting adoption intention. The findings revealed that all four hypothesized relationships were supported, indicating that perceived usefulness, perceived ease of use, attitude, and trust positively influence tourists’ intentions to adopt travel applications. The model explained 50.90% of the variance in adoption intention. These findings offer theoretical and practical insights into travel app adoption, with implications for app developers, tourism stakeholders, and policymakers in enhancing digital tourism services in Algeria.

Suggested Citation

  • Manel Kebab, 2025. "Travel app adoption intentions: Extending the technology acceptance model with trust," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 20(2), pages 45-58.
    • Handle: RePEc:cub:journm:v:20:y:2025:i:2:p:45-58
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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