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Exploring the mediating role of school image in the nexus between service quality, innovation management, and student retention

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  • Hsi-Liu CHENG

    (National Chin-Yi University of Technology, Taiwan)

Abstract

This study investigates how school image mediates the relationship between service quality, innovation management, and student retention. Using structural equation modeling, the paper finds that a positive school image enhances the impact of service and innovation on retention.

Suggested Citation

  • Hsi-Liu CHENG, 2025. "Exploring the mediating role of school image in the nexus between service quality, innovation management, and student retention," Journal of Economic and Social Thought, EconSciences Journals, vol. 12(3), pages 128-148, September.
    • Handle: RePEc:cvv:journ3:v:12:y:2025:i:3:p:128-148
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    References listed on IDEAS

    as
    1. Yu-Te Tu & Hsiao-Chien Chang, 2012. "Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan," Journal of Social and Development Sciences, AMH International, vol. 3(1), pages 24-32.
    2. Nicolai J. Foss & Keld Laursen & Torben Pedersen, 2011. "Linking Customer Interaction and Innovation: The Mediating Role of New Organizational Practices," Organization Science, INFORMS, vol. 22(4), pages 980-999, August.
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    Keywords

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    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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