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Relationships among school service qualities, innovation management and student retention via school image: The case of public junior-high schools in Taoyuan City, Taiwan

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  • Hsiang-Hsi LIU
  • Hsiao-Hui CHENG

Abstract

This study explores the relationships among school service quality, innovation management, and student retention, mediated by school image. Data from junior-high schools in Taiwan are analyzed to understand how institutional factors influence student loyalty.

Suggested Citation

  • Hsiang-Hsi LIU & Hsiao-Hui CHENG, 2018. "Relationships among school service qualities, innovation management and student retention via school image: The case of public junior-high schools in Taoyuan City, Taiwan," Journal of Social and Administrative Sciences, EconSciences Journals, vol. 5(2), pages 81-97, June.
    • Handle: RePEc:cvv:journ4:v:5:y:2018:i:2:p:81-97
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    References listed on IDEAS

    as
    1. Yoon, Eunsang & Guffey, Hugh J. & Kijewski, Valerie, 1993. "The effects of information and company reputation on intentions to buy a business service," Journal of Business Research, Elsevier, vol. 27(3), pages 215-228, July.
    2. Yu-Te Tu & Hsiao-Chien Chang, 2012. "Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan," Journal of Social and Development Sciences, AMH International, vol. 3(1), pages 24-32.
    3. Nicolai J. Foss & Keld Laursen & Torben Pedersen, 2011. "Linking Customer Interaction and Innovation: The Mediating Role of New Organizational Practices," Organization Science, INFORMS, vol. 22(4), pages 980-999, August.
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    Keywords

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    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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