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The administered public recreation marketing concept

Author

Listed:
  • Edouard V. NOVATOROV

    (National Research University Higher School of Economics, Russia)

Abstract

This article introduces the concept of administered public recreation marketing. It explores how public agencies can strategically manage recreational services to meet community needs. The study emphasizes planning, stakeholder engagement, and service quality in public recreation.

Suggested Citation

  • Edouard V. NOVATOROV, 2025. "The administered public recreation marketing concept," Journal of Economic and Social Thought, EconSciences Journals, vol. 12(3), pages 110-115, September.
    • Handle: RePEc:cvv:journ3:v:12:y:2025:i:3:p:110-115
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    More about this item

    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • H75 - Public Economics - - State and Local Government; Intergovernmental Relations - - - State and Local Government: Health, Education, and Welfare

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