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Beyond preconceptions: Analyzing the role of political party branding and psychological factors in voter decision-making within developing multi-party contexts

Author

Listed:
  • Deepak Jaiden KALPEN

    (Independent Researcher, India)

Abstract

This study investigates how political branding and psychological factors influence voter behavior in developing multi-party democracies. It combines marketing theory with behavioral analysis to understand electoral dynamics.

Suggested Citation

  • Deepak Jaiden KALPEN, 2025. "Beyond preconceptions: Analyzing the role of political party branding and psychological factors in voter decision-making within developing multi-party contexts," Journal of Economic and Social Thought, EconSciences Journals, vol. 12(1), pages 36-53, March.
    • Handle: RePEc:cvv:journ3:v:12:y:2025:i:1:p:36-53
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    More about this item

    Keywords

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    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P16 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Capitalist Institutions; Welfare State

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