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Leveraging Pro-Growth Interaction Capability to Improve Firm Performance: The Impact of Dynamic Markets

Author

Listed:
  • Diana Aqmala
  • Roymon Panjaitan
  • Febrianur Ibnu Fitroh Sukono Putra

Abstract

This study examines the influence of entrepreneurial orientation (EO) on firm performance (FP), with a particular focus on the mediating role of pro-growth interaction capability (PGC). Data were obtained through a purposeful sample method from 324 SMEs across several sectors in Indonesia. The data were examined utilising Structural Equation Modelling-Partial Least Squares (SEM-PLS). The results showed that PGC significantly mediates the relationship between EO and FP by enhancing firms' adaptability and innovation capabilities. However, dynamic market conditions did not effectively moderate this relationship. This research adds to the existing literature by introducing PGC as a novel construct that strengthens the impact of EO on performance, offering new insights into optimising EO for resource-constrained SMEs. Managers are encouraged to enhance PGC through strategic collaborations and continuous learning to maximise the benefits of EO, particularly in competitive and dynamic markets.

Suggested Citation

  • Diana Aqmala & Roymon Panjaitan & Febrianur Ibnu Fitroh Sukono Putra, 2025. "Leveraging Pro-Growth Interaction Capability to Improve Firm Performance: The Impact of Dynamic Markets," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 98-115.
    • Handle: RePEc:bas:econst:y:2025:i:7:p:98-115
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    File URL: http://archive.econ-studies.iki.bas.bg/2025/2025_07/2025_07_06.pdf
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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