IDEAS home Printed from https://ideas.repec.org/a/sgm/jmcbem/v2i19y2024p26-36.html

Towards new forms of using social media: Museums activity on LinkedIn

Author

Listed:
  • Magdalena Sawczuk

    (Jagiellonian University, Poland)

Abstract

The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums’ participation in social media can be indicated here. Their activity mainly focuses on communication with the audience or other museums, but some new approaches can also be observed. One of them is activity on LinkedIn, which is closely connected to the professional perspective and employee-related issues. Hence, the article aims to explore the main paths and forms of the Polish museum’s activity on LinkedIn. The study was conducted using social media content analysis with the support of observations and interviews. Results revealed four main categories of museums’ activity on LinkedIn, with only a small part of them focused on “truly†profession-related issues. Still, even if LinkedIn is rather not a popular platform, some good practices in using this social media platform were observed.

Suggested Citation

  • Magdalena Sawczuk, 2024. "Towards new forms of using social media: Museums activity on LinkedIn," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(19), pages 26-36.
    • Handle: RePEc:sgm:jmcbem:v:2:i:19:y:2024:p:26-36
    DOI: 10.7172/2449-6634.jmcbem.2024.2.3
    as

    Download full text from publisher

    File URL: https://press.wz.uw.edu.pl/jmcbem/vol2024/iss2/3/
    Download Restriction: no
    File URL:
    Download Restriction: no
    File URL: https://libkey.io/10.7172/2449-6634.jmcbem.2024.2.3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z10 - Other Special Topics - - Cultural Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sgm:jmcbem:v:2:i:19:y:2024:p:26-36. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/somuwpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.