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Expectation, Service Quality, Satisfaction, and Behavioral Intention – Evidence from Taiwan’s Medical Tourism Industry

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  • Ya-Hui Wang

Abstract

Medical tourism in recent years has been increasingly promoted in many Asian nations. This study uses Hong Kong, Macao, and mainland China people who have ever visited Taiwan as research subjects to investigate the relationships and effects of expectation, service quality, satisfaction, and behavioral intention of Taiwan’s medical tourism industry through a questionnaire. The research findings show that expectation has a direct effect on both service quality and satisfaction. Service quality also has a direct effect on both satisfaction and behavioral intention. Moreover, satisfaction has a significantly direct effect on behavioral intention. Results of this study can be a reference for the medical and tourism industries in cross-industry cooperation as well as in the development of medical tourism programs and related facilities. Limitations and suggestions for future research are also provided.JEL classification numbers: L5, L8, M31Keywords: Medical tourism, Expectation, Service quality, Satisfaction, Behavioral intention

Suggested Citation

  • Ya-Hui Wang, 2017. "Expectation, Service Quality, Satisfaction, and Behavioral Intention – Evidence from Taiwan’s Medical Tourism Industry," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(1), pages 1-1.
    • Handle: RePEc:spt:admaec:v:7:y:2017:i:1:f:7_1_1
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    References listed on IDEAS

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    1. Oleksandr DOROKHOV & Lyudmyla MALYARETS & Kadri UKRAINSKI & Mariana PETROVA & Dmytro YEVSTRAT & Anar ALIYEVA, 2023. "Consumer expectations and real experiences: case of Ukrainian tourists in Turkey," Access Journal, Access Press Publishing House, vol. 4(1), pages 102-114, October.
    2. Abdul Hafaz Ngah & Nurul Izni Kamalrulzaman & Mohamad Firdaus Halimi Mohamad & Rosyati Abdul Rashid & Nor Omaima Harun & Nur Asma Ariffin & Noor Azuan Abu Osman, 2023. "Do Science and Social Science Differ? Multi-Group Analysis (MGA) of the Willingness to Continue Online Learning," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 2957-2980, August.
    3. Mengen Zhang & HakJun Song, 2023. "A Study on the Structural Relationships between COVID-19 Coping Strategies, Positive Expectations, and the Behavioral Intentions of Various Tourism-Related Behaviors," IJERPH, MDPI, vol. 20(2), pages 1-17, January.

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    More about this item

    Keywords

    medical tourism; expectation; service quality; satisfaction; â behavioral intention;
    All these keywords.

    JEL classification:

    • L5 - Industrial Organization - - Regulation and Industrial Policy
    • L8 - Industrial Organization - - Industry Studies: Services

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